District 5340 Rotary Yellow Pages Directory - Issue #1 2025 Volume 2 San Diego & Imperial Counties

Yellow Pages

Issue #1

Volume 2

2025

MEMBER GUIDE &

Networking Directory

San Diego & Imperial Counties

Service Above Self

Yellow Pages

MEMBER GUIDE &



Yellow Pages

MEMBER GUIDE &



Compiled and Edited by Daphne Fletcher

A publication of Rotary District 5340

4 • District 5340 Rotary Yellow Pages

CONTENTS

Introductions.............................. 7

About Rotary. ............................. 8

Rotary Programs........................... 9

The Rotary Action Plan .................... 10

Rotary’s Areas of Focus .................... 13

1. Peacebuilding........................ 14

2. Disease Prevention ................... 16

3. Hygiene............................. 18

4. Maternal & Child Health............... 20

5. Education & Literacy.................. 22

6. Community Development.............. 24

7. Environment......................... 26

District 5340 Connections.................. 28

Area Governors........................... 30

Rotary Club Directory - Alphabetical......... 31

Rotary Club Directory - By Day.............. 35

Rotary Club Profiles....................... 39

Rotary Member Profiles.................... 49

Object of Rotary .......................... 68

Rotary Yellow Pages....................... 69

Index of Advertisers....................... 70

Calendar of Events........................ 75

The Rotary Foundation .................... 76

District 5340 Rotary Yellow Pages • 5

Rotary District 5340 Club Member Guide &



Copyright ©2026 Ledge Media

All rights reserved. No part of this book may be used or reproduced in

any manner whatsoever without written permission of the publisher.

Ledge Media

P.O. Box 230054, Encinitas, CA 92023

(833) 533-4363 • info@LedgeMedia.net

Compiled and Edited by Daphne Fletcher

Designed by Colin Hart

Printed In The United States of America


INTRODUCTIONS

Dear Fellow Rotarians,

It is with great excitement that I introduce our inaugural Rotary District

5340 Member Guide & Business Directory. This guide is more than

a resource—it is a celebration of the incredible talent, expertise, and

entrepreneurial spirit within our Rotary community.

Over a century ago, Rotary International began with a single meeting.

Paul Harris, our visionary founder, gathered a small group of

professionals in Chicago to exchange ideas, build friendships, and

support one another in their personal and professional journeys. From

that humble beginning, Rotary has grown into a global network of

individuals committed to service, collaboration, and making a difference.

This directory embodies that same spirit of connection. By supporting

the businesses of our fellow Rotarians, we strengthen our bonds, expand

our networks, and contribute to the vitality of our communities. I

encourage you to explore these pages, reach out, and engage with one

another. Together, we can achieve remarkable things.

Dianne Crawford

District Governor 2024-2025, Rotary District 5340

FROM THE EDITOR:

Dear Rotarians!

We are very happy to share this first issue of the District 5340

Membership Business Directory. This directory is full of useful

information about Rotary International, our district, and to connect us

all through the Rotary Club and Member Directories—the Yellow Pages.

Available both online digitally and as a beautiful printed guide, and

now a commemorative book—a great gift and a club fundraiser. And the

digital version is freely available for sharing!

Enjoy and let us know what you think!

Yours in Rotary,

Daphne Fletcher

CEO Ledge Media & HPN Books

Encinitas Rotary Club President 2024-2025

Daphne@LedgeMedia.net

www.LedgeMedia.net

www.HPNbooks.com


ABOUT ROTARY

Rotary is a global network of 1.4 million

neighbors, friends, leaders, and problem-solvers

who see a world where people unite and take

action to create lasting change – across the globe,

in our communities, and in ourselves.

Solving real problems takes real commitment

and vision. For more than 110 years, Rotary’s

people of action have used their passion, energy,

and intelligence to take action on sustainable

projects. From literacy and peace to water and

health, we are always working to better our

world, and we stay committed to the end.

Learn more about our structure and our

foundation and our strategic vision.

What We Do

The members of our 46,000+ Rotary members

believe that we have a shared responsibility to

take action on our world’s most persistent issues.

Our Mission

We provide service to others, promote integrity,

and advance world understanding, goodwill,

and peace through our fellowship of business,

professional, and community leaders.

Vision Statement

Together, we see a world where people unite and

take action to create lasting change — across the

globe, in our communities, and in ourselves.


ROTARY

PROGRAMS

Rotary’s programs are developing the

next generation of leaders, providing

funding to make the world a better place,

and making peace a priority. And our

programs are not just for club members.

Rotary Peace Fellowships

Each year, Rotary selects up to 130 professionals from

around the world to receive fully funded academic

fellowships at our Rotary Peace Centers.

Rotary Community Corps

Finding community solutions to community

challenges, Rotary Community Corps unites

Rotary members with nonmembers to make a

positive difference.

Rotary Youth Leadership Awards (RYLA)

RYLA is a leadership development program for young

people who want to learn new skills, build their

confidence, and have fun. Events range from one-day

seminars to weeklong camps.

Rotary Youth Exchange

Rotary Youth Exchange builds peace one young

person at a time. Students learn a new language,

discover another culture, and truly become

global citizens.

New Generations Service Exchange

New Generations Service Exchange is a short-term,

customizable program for university students and

young professionals up to age 30. Participants can

design exchanges that combine their professional

goals with a humanitarian project.

Grants

For 100 years, The Rotary Foundation has been

turning project ideas into reality. Our clubs

receive funding to support humanitarian projects,

scholarships, and international exchanges.

Scholarships

Rotary invests more than $7 million a year in our

future leaders and philanthropists by funding

scholarships for undergraduate and graduate study.

Learn how you can make a difference in your community through

Rotary at www.rotary.org/en/our-programs


The ROTARY ACTION PLAN

TOGETHER

WE SEE A WORLD

WHERE PEOPLE UNITE AND TAKE ACTION

TO CREATE LASTING

CHANGE

ACROSS THE GLOBE

IN OUR COMMUNITIES AND IN OURSELVES

As we work together to build a stronger world, Rotary’s Action Plan

— our strategic plan — is leading our organization to form more

meaningful connections and make a more sustainable difference

through service. Using the plan’s four priorities as a guide, we’re fulfilling

the vision of Rotary International and The Rotary Foundation: creating

healthy clubs, providing engaging experiences for all, and uniting people

to take action with us to create lasting change.

INCREASE OUR

IMPACT

EXPAND OUR

REACH

ENHANCE

PARTICIPANT

ENGAGEMENT

INCREASE OUR

ABILITY TO

ADAPT

• Eradicate polio and

leverage the legacy

• Focus our programs

and offerings

• Improve our ability

to achieve and

measure impact


• Grow and diversify

our membership and

participation

• Create new ways

for participants to

experience Rotary

• Increase club flexibility

and appeal

• Build understanding of

our impact and brand

• Support clubs to better

engage their members

• Improve understanding

and support for individual

participants

• Offer new opportunities

for personal and

professional connection

• Provide learning

opportunities for

leadership development

and skill building

• Build a culture of

research, innovation,

and willingness to

take risks

• Streamline

governance,

structure, and

processes

• Foster more diverse

perspectives in

decision making

PROUDLY SERVING SAN DIEGO SINCE 1989

Providing all of your plumbing

needs with precision, efficiency,

and integrity.

Read our Yelp reviews to see what our

customers say about our services!

COLLINSPACIFIC.COM

COLLINSPACIFIC_SD

(858) 755-4000

“We were worried about replacing two Toto skirted toilets.

However, they were very efficient and competent. The

installation went smoothly and quickly. They honored the quoted

price even though the project was more complicated than

quoted. We would recommend this company highly.” -Wilson W.


ROTARY’S

AREAS OF

FOCUS

WATER &

HYGIENE

ENVIRONMENT

PEACEBUILDING

COMMUNITY

DEVELOPMENT

EDUCATION &

LITERACY

DISEASE

PREVENTION

MATERNAL &

CHILD HEALTH

Business Networking Directory • 13


PEACEBUILDING AND CONFLICT PREVENTION

More than 79.5 million people fled war, persecution, and conflict in 2019, according to the United Nations

— the highest number the organization had ever recorded. Although the solutions that will end violent

conflict are complex, Rotary believes that when groups of dedicated people work to create peace in their

communities, their efforts can have a global effect.

BUILDING PEACE

Peace has a unique status in Rotary. We approach

peace not as an abstract concept, but as a living,

dynamic expression of human development.

As a humanitarian service organization, we hold

it as both a cornerstone of our mission and an

area of focus — one of the main ways in which our

members strengthen communities.

Rotary’s peacebuilding initiatives seek to create

environments where lasting peace is possible.

We do this by:

• Continually investing in sustainable

and measurable peace programs in our

communities and around the globe

• Educating and creating an extensive

network of peacebuilders and community

leaders dedicated to peacebuilding and

conflict prevention

• Providing members with several ways

in which they can actively engage with,

contribute to, and promote peacebuilding

initiatives in their communities

TAKE ACTION

Rotary supports training, education, and practices related

to peacebuilding and conflict prevention through initiatives

that help create social cohesion and that transform conflict

in our own communities and around the world.

Our members focus on prevention and transformation —

identifying and working to resolve the underlying conditions,

relationships, and social structures that give rise to conflict.

By addressing the causes of conflict, communities can move

beyond conflict resolution or management to change the

environment that led to violence or a threat of violence.

This focus on transformation helps ensure sustainable and

lasting peace.

Rotary members can engage with this area of focus by

designing projects and programs that:

• Enhance the capacity of individuals and communities

to transform conflict and build peace

• Train community members in peace education, peace

leadership, and conflict prevention and resolution

• Provide services that help integrate vulnerable people

or those affected by conflict into society

• Improve dialogue and community relations to

determine the best way to manage community

resources

• Fund graduate scholarships for career-minded

professionals related to peacebuilding and conflict

prevention

• Create platforms for cross-cultural exchanges and

dialogue

The Rotary Action Group for Peace and the

Rotary Action Group for Refugees, Forced

Displacement, and Migration bring together

the family of Rotary and like-minded experts to

support clubs and districts with their projects.


PEACEBUILDING AND CONFLICT PREVENTION

TIPS FOR SUCCESS

1

2

3

4

Use role-playing, sports, or other experience-based learning methods

to teach children and young adults socially appropriate ways of

dealing with conflict.

Work with local organizations that community members trust and

have a relationship with.

Train community leaders in strategies to prevent and mediate

conflict, such as facilitating community dialogue and initiating

alternative dispute-resolution practices.

Partner with Rotary Peace Fellows and other conflict-prevention

experts and organizations.

ACTION

TAKE

Enroll in the

Rotary

Positive

Peace

Academy.

ACTION

TAKE

Learn more about

Rotary’s

partnership

with the

Institute

for Economics

and Peace.

ACTION

TAKE

Read the Rotary

Guidelines for

Peacebuilding and

Conflict Prevention.

ACTION

TAKE

Recruit candidates for a

Rotary Peace

Fellowship.

We award up to 130 peace

fellowships each year for study

at Rotary Peace Centers

at universities around

the world.

ACTION

TAKE

Learn about

conflict

sensitivity and

the Do No Harm

program, a well-known

framework to ensure projects

don’t cause unintended

harm when they’re

implemented.


DISEASE PREVENTION AND TREATMENT

PREVENTING

DISEASE

Noncommunicable diseases, such as

cardiovascular diseases, diabetes, dementia

and cancer, accounted for seven of the world’s

top 10 causes of death in 2019, according to the

World Health Organization. Each year, more than

15 million people aged 30 to 69 die prematurely

as a result of noncommunicable diseases, with

85% of those premature deaths occurring in

low- and middle-income countries.

Despite a global decline in the percentage of

deaths due to communicable diseases, they

remain a challenge, primarily in low- and middleincome

countries. Although the world is on

the brink of eradicating polio, communicable

diseases such as tuberculosis, HIV/AIDS, and

malaria are still leading causes of death in

these countries with reports of decreasing or

plateauing progress.

And according to the WHO, 1 billion people suffer

from neglected tropical illnesses, such as dengue

fever, Chagas’ disease, sleeping sickness, and

river blindness.

ACTION

TAKE

Provide

training to local

health care providers

and community

health workers.

TIPS FOR SUCCESS

1

2

3

4

ACTION

TAKE

Help

immunize

people against

vaccine-preventable

diseases.

Consult with Rotary members who have

medical or public health expertise to assist in

developing your project idea.

Communicate with local and regional

hospitals, clinics, universities, and ministries of

health to avoid duplicating efforts and to take

advantage of local resources.

Enlist community health care workers

and other health and medical volunteers

to support project development and

implementation.

Partner with successful community-based

organizations to strengthen their capacity and

expand existing services.

ACTION

TAKE

Support

health

education

programs that explain

how diseases are spread

and promote ways

to reduce the risk of

transmission.

ACTION

TAKE

Organize

activities to address

behavior that can be changed,

such as an unhealthy diet, a

lack of physical activity, and

the harmful use of substances

such as tobacco

and alcohol.


DISEASE PREVENTION AND TREATMENT

HEALTH CARE

SERVICES

Less than half of the global population has

access to essential health services, according

to the United Nations. Major disruptions

such as the COVID-19 pandemic, natural

disasters, and high-conflict situations could

reverse decades of improvement in preventing

both communicable and noncommunicable

diseases by decreasing access to health care

professionals, facilities, and other services.

More than 40% of all countries have fewer than

10 medical doctors per 10,000 people, and more

than 55% of countries have fewer than 40 nurses

and midwives per 10,000 people. An additional

18 million health workers are needed, primarily

in developing countries.

TIPS FOR SUCCESS

1

2

3

4

Work with local, regional, district, and national

health systems to increase people’s access to

equipment, facilities, and the latest health care

programs.

Incorporate innovative technologies and tools to

extend the reach of health centers.

Work with local health centers to develop

programs that attract health workers with a

variety of skills.

Work with local universities, nursing schools, and

other health care training facilities to provide

education in locations where employees live,

in order to maximize retention rates.

ACTION

TAKE

ACTION

TAKE

Support

continuing

education

and training

for health care workers

through scholarships,

stipends, and

public recognition.

Improve the

quality of existing

services, taking an

approach to health systems

and infrastructure that

involves people as partners

in their own care.

More than 10 Rotary Action Groups can

help clubs and districts plan and implement

activities to address a wide range of diseases

such as malaria, diabetes, HIV/AIDS, and

Alzheimer’s and other types of dementia.

ACTION

TAKE

Support

projects

that expand access

to affordable

health care services

to underserved

communities.


WATER, SANITATION, AND HYGIENE

SANITATION AND

HYGIENE

Nearly 2 billion people lacked access to basic

sanitation facilities in 2020, according to

UNICEF figures. Of these, 673 million still

defecate in the open. Poor sanitation is linked

to the transmission of diseases such as cholera,

diarrhea, dysentery, hepatitis A, typhoid, and

polio. It can also undermine the growth and

development of children.

At least 10% of the world’s population is

estimated by the WHO to consume food irrigated

by untreated wastewater. Each year, 297,000

children under the age of five die from preventable

water and sanitation-related diarrheal diseases.

ACTION

TAKE

Train teachers

to instruct students in

healthy habits in schools,

using participatory

lessons in sanitation and

hygiene and including

subjects such as

menstruation.

ACTION

TAKE

Increase access

to water and sanitation

services and expand

watershed protection and

restoration measures in order

to improve water quality

and quantity and reduce the

vulnerability to water-related

risks and stresses.

TIPS FOR SUCCESS

1

2

3

Avoid telling a community what sanitation

solutions it needs. Instead, work with

residents to determine what technology and

education is most appropriate, and explore

several options. Be sure to include women in

the discussion and decision-making process.

Use professionals to develop and implement

hygiene education programs that use

participatory learning to promote behavior

changes and healthy habits. Teaching that uses

only methods such as lectures or informational

pamphlets is rarely successful.

Avoid fully subsidizing or donating toilet

facilities to households, especially if a local

market for sanitation is developing in the

region. This can undermine the growth of

local sanitation businesses and sanitation

marketing campaigns.

ACTION

TAKE

Support

communities

as they construct

their own toilets,

using local materials

and resources.

The Water, Sanitation, and Hygiene Rotary

Action Group and the Rotary Action Group

for Menstrual Health & Hygiene help clubs

and districts plan and carry out activities in

their areas of expertise.


WATER, SANITATION, AND HYGIENE

IMPROVING WATER

QUALITY AND

ACCESS TO WATER

By 2025, the UN says, 1.8 billion people will

be living in countries or regions with absolute

water scarcity, and two-thirds of the world’s

population could be living under water-stressed

conditions. Some 663 million people don’t have

clean drinking water, UN figures show. And

globally, women and children spend 200 million

hours every day collecting water, according to

UNICEF.

ACTION

TAKE

Implement

rainwater harvesting

systems to collect and

store rainwater to use for

drinking or to revitalize

underground aquifers.

TIPS FOR SUCCESS

1

2

3

4

5

Work with community members to establish a

water committee and a fee system to allow the

ongoing operation and maintenance of the water

system.

Conduct a hydrogeological survey before digging

or drilling a well to determine the quality of the

water supply and whether enough water will be

accessible all year to meet the demands of users

such families, farmers, and businesses.

Include government and private-sector enterprises

in the design, implementation, and monitoring of

the project to solidify the long-term community

participation.

Consider government standards and guidelines

for water and sanitation facilities. Refer to WHO

standards if national standards don’t exist.

Understand that providing access to a water

supply does not guarantee people safe drinking

water. Assess a water source for bacteriological or

chemical contamination to determine if the water

needs to be treated or purified for consumption.

ACTION

TAKE

Work with regional

governments and private

agencies to expand water

resource management,

conservation, and restoration

activities in your local watershed.

Ensure that water, sanitation, and

hygiene services align with and are

integrated into the watershed

management plans.

ACTION

TAKE

Improve the

management of water

resources, which will lead to

better water, sanitation, and

hygiene services and improve

people’s health. Strengthen the

link between communities and

water, sanitation, and hygiene

service providers by bringing

them together to find

solutions to local issues.

ACTION

TAKE

Work with

communities and

local governments to

identify longterm

funding

methods to expand

and rehabilitate water

systems.

ACTION

TAKE

Provide household

water treatments and

safe water through

chlorination, filtration, or

solar disinfection to

make drinking

water safe.


MATERNAL AND CHILD HEALTH

CHILD HEALTH CARE

An estimated 5.2 million children under age

five died mostly from preventable and treatable

causes in 2019, according to the WHO. Globally,

preterm birth, birth asphyxia and trauma, and

congenital anomalies, as well as infectious

diseases such as pneumonia, diarrhea, and

malaria, are the leading causes of these deaths.

More than 80% of these deaths occurred in sub-

Saharan Africa and central and southern Asia.

The UN Sustainable Development Goals include

specific targets for reducing the preventable

deaths of newborns and children under age five

by 2030.

ACTION

TAKE

Promote good

nutrition, especially for

women who are pregnant,

might become pregnant,

or recently gave birth.

Encourage exclusive

breastfeeding whenever

possible for the first six

months of a child’s life.

ACTION

TAKE

Develop or

support programs

that provide

immunizations against

vaccine-preventable

diseases for children

under age five.

REPRODUCTIVE

HEALTH

According to the WHO, 214 million women

in developing countries had unmet needs for

modern contraception in 2017. Having access

to contraception offers benefits including

more possibilities for education and economic

development, and in some cases prevents

the transmission of HIV and other sexually

transmitted infections.

TIP FOR SUCCESS

1

Take the time to understand people’s beliefs

about contraception and create an environment

of open, nonjudgmental communication to

build productive working relationships in the

community.

ACTION

TAKE

Provide information

about and access

to contraceptives. Filling

the unmet need for

contraception could reduce

the number of maternal

deaths by nearly one-third.

The Rotary Action Group for Reproductive,

Maternal, and Child Health and the Rotary

Action Group for Clubfoot help clubs and

districts adapt proven solutions that improve

maternal and child health and that meet the

needs of local communities.

ACTION

TAKE

Eliminate

mother-to-child

HIV transmission

by increasing access

to testing and

antiretroviral drugs.

ACTION

TAKE

Provide

information

about and access to

testing and treatment for

HIV and other sexually

transmitted infections.


MATERNAL AND CHILD HEALTH

ANTENATAL CARE,

CHILDBIRTH, AND

POSTPARTUM CARE

In developing countries, 1 in 45 women is at

risk of dying from causes related to pregnancy,

childbirth, and postpartum care compared with

1 in 5,400 in developed countries, according to

the WHO.

In 2017, 810 women around the world died

every day from preventable and treatable

complications during and after pregnancy and

childbirth. These complications included severe

bleeding, infections, other delivery issues, and

high blood pressure during pregnancy.

About 94% of these deaths occur in developing

countries, and 80% of them could be prevented

with access to reproductive health services,

prenatal care during pregnancy, skilled care

during childbirth, and postpartum care.

TIPS FOR SUCCESS

1

2

3

4

Consult Rotary members who are trained in

maternal and newborn health care, such as

midwives, obstetricians, and gynecologists,

to assist in developing your project idea.

Work with local, regional, district, and national

health systems to increase access to equipment,

facilities, and the latest maternal and child health

care programs.

Work with community-based organizations that

have expertise in maternal and child health.

Empower community members to take over the

management of training programs for local health

care workers in order to ensure their sustainability.

ACTION

TAKE

Support

projects that

provide access

to prenatal care

in underserved

communities.

ACTION

TAKE

Organize

efforts to

provide birthing

kits to health

professionals.

ACTION

TAKE

Support

continuing

education and

training for health

care workers through

scholarships, stipends,

and public recognition.

ACTION

TAKE

Support

training

programs for

health professionals

and community

health workers.

ACTION

TAKE

Educate

people about

the need for

prenatal health

care early in a

pregnancy.


BASIC EDUCATION AND LITERACY

More than 79.5 million people fled war, persecution, and conflict in 2019, according to the United Nations

— the highest number the organization had ever recorded. Although the solutions that will end violent

conflict are complex, Rotary believes that when groups of dedicated people work to create peace in their

communities, their efforts can have a global effect.

TEACHER

PROFESSIONAL

DEVELOPMENT

Teachers around the world face challenges every

day as they seek to serve their students and

provide them with the best education possible.

In addition to the usual challenges, the COVID-19

pandemic illustrated that many teachers didn’t

have the training or equipment to lead or provide

distance education — especially those with no

initial teacher education and few opportunities

for in-service training.

TIPS FOR SUCCESS

1

2

3

Spend time talking with people in the school

community, especially teachers, before planning a

project to make sure you understand their goals,

strengths, challenges, and needs.

Develop long-term relationships with teachers to

ensure that they have access to the latest training

and materials.

Consult with local education officials to design

appropriate teacher training programs and ways

to implement them that will complement the

school, local, or national curriculum.

To reach universal primary and secondary

education in 2030, nearly 69 million more

teachers are needed, according to the UN —

more than 24 million for primary education and

more than 44 million for secondary education.

Sub-Saharan Africa has the lowest percentage

of trained teachers: 65% at the primary level and

51% at the secondary level. The ratio of pupils

to trained primary teachers is 58-to-1 in sub-

Saharan Africa and 40-to-1 in southern Asia.

ACTION

TAKE

Organize

a vocational

training team to

offer underserved

communities training

in how to implement

a curriculum.

ACTION

TAKE

Provide

professional

development for

teachers and supplies

such as teaching aids,

textbooks, and classroom

enhancements.

The Basic Education and Literacy Rotary

Action Group brings together experts from

many educational specialties to help clubs

and districts design and implement effective

programs.


BASIC EDUCATION AND LITERACY

SUPPORTING

STUDENTS

Access to school has always been a global

challenge. It was only exacerbated by the

COVID-19 pandemic, which forced about 90%

of all students, or about 1.6 billion people, out of

school. It also put many marginalized students

at a further disadvantage because they were

excluded from distance learning opportunities.

ACTION

TAKE

TIPS FOR SUCCESS

1

2

3

Remove barriers to girls’ education caused by

cultural attitudes, safety concerns, and the need

for girls to contribute to the household economy.

Gender equality is a vital part of sustainable

community development.

Empower students, parents, teachers, and

administrators as decision-makers in your

activities.

Work with local organizations that can offer

advice and resources to help you organize a

training, tutoring, adult literacy, or mentoring

program.

Promote student

enrollment and prevent

absences (especially for girls)

by helping communities provide

safe drinking water, gendersegregated

toilets, hand washing

stations, and training for students

and teachers about hygiene and

menstrual hygiene.

ACTION

TAKE

Volunteer with a

classroom or afterschool

program to

be a tutor or to read

with students.

ACTION

TAKE

Develop an

adult literacy

program.

ACTION

TAKE

ACTION

TAKE

Work with a partner

to train school

librarians to

perform reading

assessments and work

with students who have

special learning needs.

Start a mentorship

program for students

in your community and

build awareness about the

importance of attending school

and how education can help

end generational poverty.


INCOME

GENERATION

AND FINANCIAL

INCLUSION

About 1.7 billion adults around the world don’t

have an account at a financial institution or

through a mobile money provider, according to

a 2017 World Bank report. That was down from

2 billion in 2014.

More than 55 countries have made commitments

to financial inclusion since 2010, the World Bank

said, with more than 60 launching or developing a

national strategy.

ACTION

TAKE

Partner with a

local and credible

microlender to

improve people’s

access to financial

services and support

a financial infrastructure

in the community.

COMMUNITY ECONOMIC DEVELOPMENT

Global extreme poverty rose in 2020 for the first time in more than 20 years, the World Bank said, as the

COVID-19 pandemic compounded the effects of conflict and climate change — which were already slowing

the progress in reducing poverty. The World Bank expected about 150 million additional people to be living

in poverty by the end of 2021 as a result of the pandemic.

In 2018, 4 out of 5 people below the international poverty line lived in rural areas.

• Half of the poor are children. Women are a majority of the poor in most regions

and in some age groups.

• Climate change could drive 68 million to 132 million people into poverty by 2030.

The issue is a particular threat in sub-Saharan Africa and southern Asia,

where most of the global poor are concentrated.

ACTION

TAKE

Develop mobile

banking resources

in partnership with a

microlender. Cell phones, which

can be used to make deposits

and transfer funds, can increase

access to banking systems in

developing communities.

TIPS FOR SUCCESS

1

2

3

When you support service projects in a developing

community, purchase goods and supplies locally

to stimulate the economy and avoid unnecessary

shipping fees.

Establish a Rotary Community Corps (RCC) and

empower members to take action. RCC members

can help identify barriers to the community’s

economic progress and develop sustainable

solutions.

Provide training to people based on the

community’s needs, with a clear plan to sustain

the projects and businesses.

ACTION

TAKE

Encourage and

support sustainable

sourcing, such as village

savings groups, for rural areas.

Equipment to support farming

or other trades is beneficial

if you include training in the

project. Providing tools and

training so that the community

can be self-sufficient encourages

sustainability.


COMMUNITY ECONOMIC DEVELOPMENT

JOB CREATION AND

ENTREPRENEURSHIP

Unemployment and underemployment caused

by the coronavirus crisis affected as many as

1.6 billion workers in the informal economy —

half of the global workforce, according to the

International Labour Organization.

Only 47% of women of working age took part in

the labor market in 2020, compared with 74%

of men, according to the UN. The number is

even lower in southern and western Asia and

northern Africa, where less than 30% of women

are part of the labor market.

TIPS FOR SUCCESS

1

2

3

Consider which skills job seekers need for the

local market and avoid teaching skills that aren’t

in demand.

Design your training in partnership with local

networks (such as those that offer apprenticeships

and international opportunities) to ensure that

the training is relevant and that relationships

can develop between trainers, trainees, and

prospective employers. Remember that skill

development can occur in formal, informal, and

on-the-job settings.

Engage with existing networking systems or

create appropriate ones. Recruit high-potential

participants, especially women.

ACTION

TAKE

Assess the local

employment market

and analyze people’s

existing skills as well

as the skills necessary

for them to have better

opportunities.

ACTION

TAKE

Provide

equipment or

supplies to a

cooperative to increase

production and sales in

the local market.

ACTION

TAKE

Expand

vocational training

opportunities,

including job placement

programming, at

local nonprofit

organizations.

ACTION

TAKE

Work with a local

microfinance

institution and

community members

to create the most

realistic plan to repay

the loan.

ACTION

TAKE

Organize a

vocational training

team to teach people

how to create a business

plan, mentor local

entrepreneurs, and help

them get access

to business capital.

ACTION

TAKE

Work with a

cooperative that

provides training, joint

economic ventures, and

ownership of assets to

its members through an

equitable structure.

The Rotary Action Group for Community

Economic Development brings together

experts to help clubs and districts design

and implement projects that strengthen

communities through skills training, job

creation, entrepreneurship, and more.


ENVIRONMENT

Global environmental issues represent some

of the defining challenges facing humanity, and

solutions that account for our relationship with

nature and natural resources connect us both

locally and globally. More than half of the UN’s

17 Sustainable Development Goals for 2030 are

closely linked to environmental sustainability.

The scale and interconnectedness of these

challenges means that communities and

organizations need to observe basic safeguards

but are also empowered to take positive and

restorative action. Rotary members have

organized thousands of community-based

solutions across the globe to support a healthy

environment, from beekeeping in Germany

to preventing deforestation in the Philippines

and harvesting rainwater at schools in Jordan.

The environment presents a wealth of service

opportunities.

The Environmental Sustainability Rotary

Action Group helps clubs and districts carry

out a range of environmental programs by

understanding the best practices, working

with other organizations to create resources

and learning opportunities, and advising on

program design and implementation.

TAKE ACTION

Rotary supports activities that strengthen the

conservation and protection of natural resources,

advance environmental sustainability, and foster

harmony between people and the environment.

Our members work on addressing environmental

problems such as pollution and habitat degradation.

Addressing the root causes of such problems for the

benefit of people and nature often requires collaboration

with multiple stakeholders.

You can engage with this area of focus by designing

projects and programs that seek to:

• Protect and restore land, coastal, marine, and

freshwater resources

• Enhance the capacity of communities and local

governments to support natural resource management

and conservation

• Support agroecology and sustainable agriculture,

fishing, and aquaculture practices to improve

ecological health

• Address the causes of climate change and climate

disruption and support solutions to reduce the

emission of greenhouse gases

• Strengthen the resilience of ecosystems and

communities affected by climate change and climate

disruption

• Support education to promote behaviors that protect

the environment

• Advocate for the sustainable consumption of products

and the environmentally sound management of

byproducts to build a more resource-efficient economy

• Address environmental justice issues and

environmental public health concerns


ENVIRONMENT

TIPS FOR SUCCESS

1

2

3

Recognize that public environmental programs are

often underfunded or deprioritized, so think about

what gaps a Rotary project could fill.

Work with local organizations that have the trust of

community members and relationships with them.

When the environment overlaps with other areas of

focus, consider approaches that foster equitable access

and benefits from clean air, clean water, sustainable

agriculture, green spaces, and climate adaptation.

Find project ideas

from the World

Environment

Day handbook.

HOW TO GET STARTED

HOW TO GET STARTED

Learn more about

our approach

to protecting the

environment.

HOW TO GET STARTED

HOW TO GET STARTED

Read about

projects that

Rotary members have

carried out around

the world.

HOW TO GET STARTED

HOW TO GET STARTED


DISTRICT 5340

CONNECTIONS

Social Media Links


Rotary Club

Directory


District Governor 2024-2025

DISTRICT GOVERNORS

Dianne Crawford, RC Southeast San Diego

District Governor 2025-2026

Luis Carranza, RC Rancho Santa Fe

Chief Assistant Governor

AREA GOVERNORS

David Hoffman, RC Chula Vista

Area 1

Area 2

Area 3

Area 4

Area 5

Area 6

Area 7

Area 8

Area 9

Area 10

Area 11

Area 12

Area 13

Area 14

Michael Brunker, RC San Diego

Kim Stewart, RC San Diego Downtown

Raegan Matthews, RC Carlsbad Hi-Noon

Greg Day, Encinitas “Animal House” RC

Ivan Alba, RC La Mesa Sunrise

Michael Monaco, RC Chula Vista

Dave Jones, Escondido Rotary After 5

Celia Ramirez, RC Southeast San Diego

Renee Richardson, RC Oceanside

Ron Kohl, RC La Jolla Golden Triangle

James Garcia, RC El Centro

Michael Cusick, RC Blythe

Ally Abbott, Fallbrook Village Rotary Club

LuAnne Miller, RC Coronado


DISTRICT 5340 SAN DIEGO COUNTY ROTARY CLUB DIRECTORY - ALPHABETICAL

Club Name

Meeting Location

Meeting Day and Time

Club Website

RC Blythe

Steaks & Cakes

Wednesdays at 6:00 PM

www.blytherotary.org

KEY

RC Bonsall

Z South-River Village Shopping Center

Thursdays at 7:30 AM

bonsallrotary.com

RC Borrego Springs

Borrego Springs Resort

Wednesdays at 8:00 AM

borregospringsrotary.org

RC Brawley

Stockman’s Club of IV


www.brawleyrotary.com

B

RC Calexico

Dennys Rest.


RC Carlsbad

Holiday Inn Carlsbad

Thursdays at 6:30 PM

www.carlsbadrotary.com

C

RC Carlsbad Hi-Noon

Westin Carlsbad Resort and Spa

Mondays at 12:00 PM

www.carlsbadhinoonrotary.org

RC Chula Vista

Chula Vista Golf Course

Fridays at 12:00 PM

www.chulavistarotary.org

RC Chula Vista Sunrise

San Diego KOA Resort Board Room


www.chulavistasunriserotary.org

RC Chula Vista-Eastlake

La Bella’s Pizza Garden

Tuesdays at 6:30 PM

City Heights Rotaract

City Heights Center

Tuesdays at 6:00 PM

www.cityheightsrotaract.org

RC Coronado

Varied


www.coronadorotary.org

RC Coronado Binacional

Coronado Public Library


clubrotariocoronadobinacional.org

RC Del Mar

Pacifica Del Mar


www.delmarrotary.org

D


RC Del Mar - Solana Beach

Hilton Del Mar

Fridays at 7:00 AM

www.dmsbrotary.com

RC El Cajon

Hooleys Rancho San Diego

Tuesdays at 12:00 PM

www.elcajonrotary.org

RC El Cajon Sunset

Online Meetings


RC El Centro

El Centro Police Activities League (Banquet Facility)


www.elcentrorotary.com

RC Encinitas “Animal House”

Elks Lodge


www.encinitasrotary.org

E

RC Encinitas Coastal

Cicciotti’s Trattoria Italiana


encinitascoastalrotary.org

RC Escondido

California Center for the Arts


www.escondido-rotary.org

RC Escondido East

Pacific Western Bank Building

Fridays at 12:00 PM

escondidoeastrotary.org

RC Escondido Rotary After 5

Escondido Chamber of Commerce


RC Escondido Sunrise Rotary

Escondido Chamber of Commerce & Online


www.escondidosunriserotary.org

F

RC Fallbrook

Grand Tradition or Online


www.fallbrookrotary.org

RC Fallbrook Village

In-Person Meetings/Zoom


www.fallbrookvillagerotary.com

RC Holtville

Barbara Worth Country Club

Fridays at 12:00 PM

H

RC Imperial Valley (Breakfast)

Ma Lupe’s Restaurant


I

K

Fridays at 12:00 PM

El Camino Country Club

3202 Vista Way, Oceanside, CA 92056

LaunchOceanside.org

RC Kearny Mesa

Rosati’s Pizza Pub & Sports Bar


www.rotaryclubofkearnymesa.com


M

RC Mission Valley Evening

Fenton Parkway Shopping Center--Mission Valley

Mondays at 6:00 PM

CLIMATE SOLUTIONS WITHIN OUR REACH

Our mission is to educate ourselves and

our communities about environmental challenges

and engage in implementing their solutions.

Meeting information:

Make a difference with us!

Most Tuesdays at 6:00 p.m.

In-person & Online meetings

Boys & Girls Club of San Dieguito

533 Lomas Santa Fe Drive

In the Harper Cottage (Toward the rear of the club)

Solana Beach, CA 92075, USA

RC La Jolla

La Valencia Hotel


www.rotarycluboflajolla.org

RC La Jolla Golden Triangle

UCSD Faculty Club

Fridays at 7:00 AM

www.lajollagtrotary.org

RC La Jolla Sunrise

La Jolla Shores Hotel


RC La Mesa

La Mesa Community Center


www.lamesarotary.org

sbeco.org • info@sbeco.org

(760) 525-5607

RC La Mesa Sunrise

Hooley’s Grossmont Center

Fridays at 7:15 AM

www.lamesasunriserotary.com

L

RC National City

Pier 32 Marina


RC Oceanside


Fridays at 12:00 PM

www.LaunchOceanside.org

N

O

RC Old Mission (San Diego)

Copley-Price Family YMCA


Pacific Beach Rotaract

Discover Pacific Beach

Tuesdays at 6:00 PM

www.pacificbeachrotaract.org

RC Point Loma Rotary

San Diego Yacht Club

Fridays at 12:10 PM

www.pointlomarotary.org

RC Poway-Scripps

Kaminski’s BBQ


www.powayscrippsrotary.org

RC Ramona

D’Carlos

Tuesdays at 6:00 PM

rotary5340.org/clubInfo/ramona

RC Rancho Bernardo

The Heights Country Club


rbrotary.org

RC Rancho Bernardo Sunrise

Country Club of Rancho Bernardo

Tuesdays at 7:00 AM

www.rbsunrise.org

P

R


RC Rancho Santa Fe

Lomas Santa Fe Country Club


www.rsfrotary.com

RC El Camino Real (Oceanside)

Oceanside Broiler


Route 78 Rotary Club

Cocina del Charro Restaurant

Saturdays at 9:45 AM

RC San Diego

Liberty Station Conference Center


www.sandiegorotary.club

RC San Diego Coastal

Leucadia Pizza UTC / La Jolla


www.sdcoastalrotary.org

RC San Diego Downtown Breakfast

San Diego University Club


www.sdrotary.org

RC San Diego Downtown Evening

Maestros Restaurant


RC San Diego Global E-Club

E-Club

Tuesdays at 6:00 PM

recsdg.org

RC San Diego-Paradise Valley

Top Care Home Health

Fridays at 7:00 PM

S

RC San Marcos

The Mining Company


RC Santee-Lakeside

Pathways Community Church


SDSU Rotaract

Pride Suite


www.sdsurotaract.org

RC Solana Beach Eco


Tuesdays at 6:00 PM

RC Southeast San Diego

Jackie Robinson YMCA


RC Sweetwater

IHOP

Tuesdays at 7:00 PM

RC Torrey Pines-La Jolla

Sheraton La Jolla


torreypinesrotary.org

T

U

UCSD Rotaract

Asante Rooms 123 AD (In ERC

Mondays at 7:00 PM

RC Vista

Shadowridge Golf Club, Gleneagles Room


rotaryclubofvista.org

V

Wednesdays, Fellowship 11:45 am,

Program: 12:00 - 1:00

1st and 3rd Wednesdays are online

2nd and 4th Wednesdays are at the

Sheraton La Jolla off Villa La Jolla Drive

torreypinesrotary.org

First and Third Tuesday of each month at 12:00 PM

Shadowridge Golf Club - Gleneagles Room

1980 Gateway Drive, Vista, CA 92081

rotaryclubofvista.org


DISTRICT 5340 SAN DIEGO COUNTY ROTARY CLUB DIRECTORY - BY DAY

Club Name

Meeting Location

Meeting Time

KEY

MONDAY

RC Carlsbad Hi-Noon

Westin Carlsbad Resort and Spa

12:00 PM

RC Mission Valley Evening

Fenton Parkway Shopping Center--Mission Valley

6:00 PM

UCSD Rotaract

Asante Rooms 123 AD (In ERC

7:00 PM

City Heights Rotaract

City Heights Center

6:00 PM

RC Chula Vista-Eastlake

La Bella’s Pizza Garden

6:30 PM

RC El Cajon

Hooleys Rancho San Diego

12:00 PM

RC Encinitas Coastal

Cicciotti’s Trattoria Italiana

12:15 PM

RC Escondido

California Center for the Arts

12:10 PM

RC Fallbrook Village

In-Person Meetings/Zoom

12:00 PM

RC La Jolla

La Valencia Hotel

12:00 PM

RC National City

Pier 32 Marina

12:00 PM

Pacific Beach Rotaract

Discover Pacific Beach

6:00 PM

TUESDAY

Live or work in La Jolla or University City?

We meet Fridays @ 7 am

UCSD Faculty Club

3035 Muir Lane, San Diego

RC Ramona

D’Carlos

6:00 PM

RC Rancho Bernardo Sunrise

Country Club of Rancho Bernardo

7:00 AM

Rotary Club of El Camino Real (Oceanside)

Oceanside Broiler

12:15 PM

RC San Diego Global E-Club

E-Club

6:00 PM

RC Solana Beach Eco


6:00 PM

RC Sweetwater

IHOP

7:00 PM

RC Vista

Shadowridge Golf Club, Gleneagles Room

12:00 PM

RC Blythe

Steaks & Cakes

6:00 PM

info@lajollagtrotary@gmail.com

RC Borrego Springs

Borrego Springs Resort

8:00 AM

RC Brawley

Stockman’s Club of IV

11:55 AM

WEDNESDAY


RC Calexico

Dennys Rest.

6:00 PM

RC Coronado

Varied

12:00 PM

RC Coronado Binacional

Coronado Public Library

6:00 PM

RC Encinitas “Animal House”

Elks Lodge

12:00 PM

RC Escondido Rotary After 5

Escondido Chamber of Commerce

5:15 PM

RC Imperial Valley (Breakfast)

Ma Lupe’s Restaurant

7:00 AM

RC La Mesa

La Mesa Community Center

12:00 PM

RC Old Mission (San Diego)

Copley-Price Family YMCA


RC Poway-Scripps

Kaminski’s BBQ

11:30 AM

RC Rancho Santa Fe

Lomas Santa Fe Country Club

12:00 PM

RC San Diego Coastal

Leucadia Pizza UTC / La Jolla

6:00 PM

RC San Diego Downtown Breakfast

San Diego University Club

7:00 AM

RC San Diego Downtown Evening

Maestros Restaurant

5:30 PM

RC Southeast San Diego

Jackie Robinson YMCA

12:00 PM

RC Torrey Pines-La Jolla

Sheraton La Jolla

11:45 AM

THURSDAY

RC Bonsall

Z South-River Village Shopping Center

7:30 AM

RC Carlsbad

Holiday Inn Carlsbad

6:30 PM

RC Chula Vista Sunrise

San Diego KOA Resort Board Room

6:00 PM

RC Del Mar

Pacifica Del Mar

12:00 PM

RC El Cajon Sunset

Online Meetings

6:00 PM

RC El Centro

El Centro Police Activities League (Banquet Facility)

12:00 PM

RC Escondido Sunrise Rotary

Escondido Chamber of Commerce & Online

7:30 AM

Celebrating 60 Years

We meet Thursdays at 11:15 a.m.

and every first Thursday of the

month at 4:45 p.m.

Join us at The Heights Golf Club

16066 Bernardo Heights Parkway

San Diego, CA 92128

rbrotary.org


RC Fallbrook

Grand Tradition or Online

12:00 PM

RC Kearny Mesa

Rosati’s Pizza Pub & Sports Bar

12:00 PM

RC La Jolla Sunrise

La Jolla Shores Hotel

6:58 AM

RC Rancho Bernardo

The Heights Country Club

11:30 AM

RC San Diego

Liberty Station Conference Center

12:00 PM

RC San Marcos

The Mining Company

12:00 PM

RC Santee-Lakeside

Pathways Community Church

11:45 AM

SDSU Rotaract

Pride Suite

6:00 PM

Encinitas “Animal House”

Rotary Club

Meets Wednesdays at Noon

Encinitas Elks Lodge

EncinitasRotary.org

FRIDAY

RC Chula Vista

Chula Vista Golf Course

12:00 PM

RC Del Mar - Solana Beach

Hilton Del Mar

7:00 AM

RC Escondido East

Pacific Western Bank Building

12:00 PM

RC Holtville

Barbara Worth Country Club

12:00 PM

RC La Jolla Golden Triangle

UCSD Faculty Club

7:00 AM

RC La Mesa Sunrise

Hooley’s Grossmont Center

7:15 AM

RC Oceanside


12:00 PM

Meetings

Tuesdays, 12:15 pm

Ciciotti’s Restaurant, Cardiff-by-the-Sea

encinitascoastalrotary@gmail.com

www.encinitascoastalrotary.com


RC Point Loma Rotary

San Diego Yacht Club

12:10 PM

RC San Diego-Paradise Valley

Top Care Home Health

7:00 PM

SATURDAY

Route 78 Rotary Club

Cocina del Charro Restaurant

9:45 AM

Meets 1st & 3rd Wednesdays at Noon

at Jackie Robinson YMCA, 151 YMCA Way

Email Sesdrotary@yahoo.com for information

Meets Noon Thursdays at

El Centro Police Activities League

100 North 4th Street, El Centro, CA 92243

www.elcentrorotary.com

We have monthly Meetings on

Zoom to discuss projects

Scan the code for more information

www.recsdg.org

390 West F Street

Encinitas, CA 92024

(760) 942-9066

info@encinitashistoricalsociety.org

Open To The Public:

Saturdays

10:00 a.m. - 3:00 p.m.

Except Public Holidays

THE 22ND ANNUAL ENCINITAS ROTARY

WINE & FOOD FESTIVAL

June 7th, 2025 - 4 to 7 PM

Encinitas Ranch Golf Course

1275 Quail Gardens Drive, Encinitas, CA 92024

Get a taste of San Diego with this year’s 21st annual

Encinitas Rotary Wine & Food Festival. From a

selection of dozens of local wine and food vendors,

the Encinitas Wine & Food Festival is a great place

to experience new foods, wines, and connect with

local like-minded individuals.

Over 30 local beverage vendors

Over 28 local food vendors

Over $1.4 million raised for charity

Scan code

for event

and ticket

information


Rotary Club

Profiles


ROTARY

CLUB OF

ESCONDIDO

100-YEAR

ANNIVERSARY

OCTOBER 20, 2024

The Rotary Club of Escondido

in 1959.

Rotary is an organization of business

and professional men and women united

worldwide who provide humanitarian

service, encourage high ethical standards

in all vocations and help build goodwill and

peace in the world.

The first organizational meeting of

the Rotary club of Escondido was held at

the Lake Hodges Restaurant in March of

1924. Club 33 of San Diego sponsored the

chartering of the Escondido Club on October

20, 1924. The charter membership of the

club consisted of 25 Escondido business

and professional leaders including bankers,

farmers, businessmen, a newspaper editor,

a doctor, dentist, lawyer, pharmacist, and

school superintendent. In November of 1924

the club held its first meeting at the Vale View

Restaurant just east of 9th Avenue. Today, no

less than 10 North San Diego County Rotary

Clubs claim the Rotary Club of Escondido as

their sponsor.

At the time of the Rotary Club’s chartering

in 1924 Escondido’s population of 3,000

inhabitants enjoyed a prosperous city whose

major crops were grapes and a growing citrus

industry. Escondido had incorporated October

8, 1888, and annually celebrated a Grape

Day Festival every September 9th, California

Statehood Day. The event drew thousands of

people from around the area, some arriving by

train from Oceanside. The only parade with

more entries in Southern California was the

famous Rose Parade in Pasadena.

The Rotary Club of Escondido and its

members, as do all Rotary Clubs, believe that

the objective of Rotary is to “encourage and

foster the ideal of service as a basis of worthy

enterprise.” There are four areas by which

this “ideal of service” is fostered: through

the development of acquaintance as the

opportunity for service; the promotion of high

ethical standards in business and professions;

through service in one’s personal, business

and community life; and the advancement

of international understanding, goodwill

and peace.

Over the years since the Chartering in

1924, the Rotary Club of Escondido has

built and maintained strong Community

and International ties. Throughout the

years Community Service Grants through

the Club’s 501(c)(3) Escondido Rotary

Foundation have contributed millions of

dollars to several Escondido non-profits

and charitable organizations including

scholarships given to deserving seniors from

area high schools. Local elementary, middle

school and high school aged students have

been annually honored for their scholarship

and Service-Above-Self.

Since 1998 the Rotary Club of Escondido

has been recognized as one of the largest

contributors in all of the District 5340 to the


Rotary International’s Polio Plus Program.

Also on the international Rotary scene the

Club has contributed time, medical supplies

and money to areas in the world consumed

by local disasters and need including building

houses in Ecuador and Thailand. Through

participation in International Grants the

club has provided funds for Education and

Literacy in Liberia, Monrovia East Africa

and Ghana, Africa. Support has been given to

disease prevention and treatment in Uganda,

Africa, clean water projects in Ecuador and

through the 1,000 Smiles Dental Project in

Ensenada, Mexico.

For the past several years The Rotary Club

of Escondido has supported the San Pasqual

Academy through many activities such as

issuing school supplies and clothing for the

popular “Shop ‘til you Drop” day. Funds

and labor were provided for a storage shed

augmenting the Academy’s athletic field and

provided building materials and labor for a

“Serenity Garden” constructed during the

annual “Rotarian’s at

Work Day.” Holiday gifts from Escondido

Rotarians are made available to all Academy

students at Christmas.

What is the future of the Rotary Club of

Escondido? The membership aspires to be a

group of irreverent jokesters, full of fun with

the desire to sing and sing loudly, on or off key.

The Club consists of local leaders who want to

give back to the community supporting local

non-profits, our youth and charities. The

Rotary Club of Escondido will continue to look

for avenues to grow, personally, and to help

others, throughout the nation and the world.

We are proud to be Rotarians.

Above: The Rotary Club of

Escondido in 2018, before

splitting into the 5 Rotary Clubs

of Escondido today.

Below: Past Presidents of the

Rotary Club of Escondido.


ROTARY

CLUB OF

OCEANSIDE

100-YEAR

ANNIVERSARY

APRIL 26, 1924

Above: Oceanside Rotary Club,

c. the 1950s.

COURTESY OF THE OCEANSIDE

HISTORICAL SOCIETY.

Below: Former District Governor

Randy Mitchell

(1990-91) participated in rebuilding

bikes for kids in 1986.

COURTESY OF THE OCEANSIDE

HISTORICAL SOCIETY.

The Rotary Club of Oceanside was officially

chartered on April 2, born as a spinoff from

the San Diego Rotary Club #33 — the 33rd

Rotary club in the world and one of the

earliest established outside Chicago. In that

moment, a century-long legacy of fellowship

and service began to take root in a small but

growing coastal town.

From its founding days, Oceanside Rotary

embraced Rotary’s guiding motto, Service

Above Self, weaving that ethic into the life

of the community. Early members were

civic and business leaders who recognized

Rotary as a way to strengthen bonds, create

opportunities, and invest in the city’s future.

A hundred years later, the club’s reach has

extended well beyond Oceanside, touching

lives around the world through both local and

international projects.

Throughout the decades, Oceanside

Rotarians have made their presence felt

in schools, neighborhoods, and civic life.

Scholarships at Oceanside High School have

opened doors for generations of students,

while mentorship in the Crown Heights

neighborhood has guided young people

toward brighter futures. The club’s support

for the Tri-City Pantry, the Women’s Resource

Center, and the Women’s Recovery Center has

provided food, safety, and dignity to countless

families. These initiatives demonstrate a

simple but profound truth, captured in the

words of one longtime member: “We are

changing the lives of students one at a time.”

The club’s vision has never stopped at city

limits. Oceanside Rotarians have embraced the

international spirit of Rotary by adopting an

orphanage in Tijuana, Mexico, by partnering

with Mercy Housing projects to build safe and

secure homes, and by contributing faithfully

to Rotary International’s campaign to end

polio. Thanks to the collective persistence

of Rotarians everywhere, polio is now on the

brink of eradication — one of the greatest

humanitarian achievements of the modern

age. Oceanside’s part in that effort stands as a

proud chapter in its history of global service.

As Rotary itself evolved, so too did the

Oceanside club. In 1987, Rotary International

took the historic step of admitting women

as members, ushering in a new era of

inclusion. Oceanside embraced this


change wholeheartedly, and in 1994 Renee

Richardson was elected the club’s first female

president. Her leadership opened the door for

many others, and today the club’s membership

reflects a diversity of professions, talents, and

perspectives. Richardson later reflected, “At

the end of the day, we have made a difference

in people’s lives.” Her words stand as a

reminder that inclusion has made the club

stronger and more effective in its mission.

The history of Oceanside Rotary is also the

history of Oceanside itself. From the 1920s

through the present, the club has been a

steady partner during times of transformation.

Members have lived through wars, economic

shifts, and waves of growth that changed

Oceanside from a quiet coastal town into a

thriving city. In each era, the Rotary Club has

provided continuity and stability, a forum where

fellowship meets responsibility, and where the

shared commitment to service becomes action.

When the centennial celebration arrived in

April 2024, it was more than a milestone — it

was a testament to the power of perseverance.

For one hundred years, Oceanside Rotarians

have gathered week after week, not only to

share meals and friendship, but to put their

talents and resources to work for the good

of others. Their history is rich with stories of

vision, generosity, and leadership.

Yet the centennial was not only about

honoring the past. It was also a moment to look

forward. The challenges of the next century

—from climate change and global health to

technological access and new forms of inequity

—will demand fresh ideas and renewed

commitment. Oceanside Rotary stands

prepared, fortified by the lessons of its past and

energized by the possibilities of the future.

For Rotarians around the world, the story

of Oceanside is a reminder that the strength

of Rotary lies both in its vast global network

and in the deep local roots of each club.

Oceanside Rotary, born of Club #33 in San

Diego, has now spent a century proving that

service in one community can send ripples of

goodwill across the globe. Its history affirms

what Rotary has always known: when people

come together in the spirit of fellowship and

service, they can change the world.

For more information about Oceanside

Rotary, its history, or how to get involved,

visit www.oceansidecarotary.com.

Above: The Oceanside Rotary

Club at its 100-year

anniversary celebration on

April 20, 2024, at Heritage Park

in Oceanside, California.

Below: President-Elect Paul

Wendee and Oceanside Rotary

Club Secretary Renee Richardson

with first female Rotary

International President Jennifer

Jones at the President Elect

Training Seminar in

Los Angeles, California, February

2024.


ENCINITAS

“ANIMAL

HOUSE”

ROTARY

CLUB

Above: Each year Encinitas

Rotary sponsors the opening

icebreaker for Hands of Peace.

This organization brings together

young Israelis, Palestinians

and Americans to learn about

each other and empower them

to raise their voices as leaders

of change.

Having just celebrated its 85th year,

the Encinitas “Animal House” Rotary Club

continues to serve its community and is one of

over 45,000 Rotary Clubs worldwide totaling

1.4 million members. The Encinitas Rotary

Club was granted charter number 5058 in a

ceremony hosted by Rotary International at

the Hotel Del Mar on June 12, 1939.

Encinitas Rotary annually undertakes a

number of projects that benefit both local and

international communities. The club has packed

food boxes for the Community Resource Center

and the San Diego Food Bank, helped upgrade

the Encinitas Boys & Girls Club, services senior

citizens through its Home Team, and annually

hosts more than 1,000 patrons at its Annual

Wine and Food Festival, which has raised over

$1 million for local charitable organizations.

The Club also previously hosted an annual

youth soccer tournament, with the proceeds

(around $800,000 during its more than

twenty-year run) distributed locally.

Internationally, the Club’s recent projects

include assistance with the construction of

houses in Tijuana, upgrading rural health

clinics in Nepal with the cooperation of a

Rotary Club in Kathmandu, and a $250,000

Global Grant for women and children in

Uganda that joined 15 Rotary clubs.

Encinitas Rotary is currently comprised

of around seventy-five men and women. In

addition to participating in service work,

members are active in fellowship, ensuring they

form close bonds with one another. The Club


meets each Wednesday and hosts an inspiring

speaker who presents a topic pertinent to

the community featuring everything from

recycling and travels, to peace-makers—even

a Nobel Peace Prize nominee!

Taking its name from its original practice

of rotating meetings at different businesses,

the Rotary was founded in 1905 in Chicago

by Paul P. Harris as a networking resource

for entrepreneurs. It soon transformed into

a service organization, with its members’

actions guided by the Rotary Four-Way Test:

“Is it the truth? Is it fair to all concerned?

Will it build goodwill and better friendships?

Will it be beneficial to all concerned?” The

Four-Way Test continues to serve as a guiding

light for Rotary Club endeavors in Encinitas

and beyond.

“Known as the “Animal House” Rotary

Club of pranksters and jokesters, decreed

by official proclamation by District 5340 of

San Diego, this Rotary Club has a lot of fun

making a big difference in the world.

Above: A rural health clinic in

Nepal; holiday box packing for

the CRC; and Rotarians at

Work party for the Encinitas

Historical Society.


PEACE POLE

ENCINITAS

Celebrating local

heritage and

global unity

The Encinitas Rotary Peace

Pole’s “May peace prevail

on Earth” message in eight

languages—English, Spanish,

German, Japanese, Hebrew,

Arabic, Kumeyaay, and Luiseño

Past President Daphne Fletcher

and Current President Mark

Berning accept a proclamation

from California State Senator

Catherine Blakespear’s office

to commemorate the Encinitas

Rotary Club’s special occasion.

On July 31, 2025, the Encinitas Rotary Club

dedicated its new Peace Pole at the Heritage

Ranch, home of the San Dieguito Heritage

Museum. The ceremony honored the region’s

deep cultural heritage while joining a global

movement for peace. Civic leaders, cultural

representatives, and Rotarians gathered

in a spirit of reflection and hope, affirming

Rotary’s commitment to peacebuilding both

locally and worldwide.

The Peace Pole Project began in Japan in

1955, when poet and philosopher Masahisa

Goi envisioned a message of reconciliation

following the devastation of World War II. His

prayer, “May Peace Prevail on Earth,” has since

been inscribed on over 250,000 Peace Poles

around the globe. The Encinitas Rotary Peace

Pole carries this message in eight languages—

English, Spanish, German, Japanese, Hebrew,

Arabic, Kumeyaay, and Luiseño—chosen to

reflect both the community’s heritage and its

global connections.

The event opened with a Land

Acknowledgment by Nicholas Smith of the

Kumeyaay Nation, honoring the original

stewards of the land. Ceremony emcee Kerry

Witkin, president of the San Dieguito Heritage

Ranch Museum and a past president of the

Encinitas Rotary Club, welcomed guests with

remarks about the importance of history in

shaping today’s commitments to peace.

Immediate Past President Daphne Fletcher

shared the inspiration behind the project,

reminding attendees:

“Peace is not something we wait for others

to create—it’s something we choose to build

together, one act, one conversation, one

kindness at a time. This pole is a promise—

that we will keep choosing peace.”

Past presidents were also recognized for

sustaining the club’s peace and community

initiatives, reinforcing that Rotary’s impact is

built on continuity as much as action.

The multilingual dedication reflected

Encinitas’ diverse cultural roots. District

Governor Luis Carranza spoke in Spanish,

honoring the region’s heritage. Twink

Bumann represented Encinitas’ early

German settlers of Colony Olivenhain, while

Hisako Chrans acknowledged the Japanese

agricultural and floral legacy. Rabbi George

Wielechowski and Roger Bolus, an Encinitas

Rotary past president with Arabic roots,


together offered the words in Hebrew and

Arabic. Nicholas Smith of the Kumeyaay

Nation and Diania Caudell of the Pauma Band

of Luiseño Indians honored the Indigenous

peoples’ 12,000-year local history. Each

language, each voice, reminded attendees

that the longing for peace transcends borders

and generations.

Adding to the day’s significance, Francine

Busby, District Representative for California

State Senator Catherine Blakespear, read a

formal proclamation acknowledging both the

local and global importance of the Peace Pole.

The proclamation highlighted how symbols

like this provide strength in times of division

and stand as visible commitments to peace

shared across generations.

The ceremony closed with a benediction in

Luiseño offered by Diania Caudell, followed

by a community BBQ—a celebration of

fellowship, heritage, and shared purpose. In

his final words, Club President Mark Berning

reflected: “Our mission is rooted in service and

promoting peace. This Peace Pole embodies

our commitment to fostering understanding

and goodwill, starting right here in our

community and extending across the globe.”

The Encinitas Peace Pole now stands

not simply as a landmark, but as a lasting

expression of hope. Rooted in history, guided

by the vision of past and current leaders, and

uplifted by the voices of many cultures, it is

a testament to Rotary’s role as both a global

network and a local force for good—a reminder

that peace is not a distant aspiration, but a

practice to be lived out together.

Above: Hisako Chrans of the

local Japanese agricultural

and floral legacy, speaks

“May peace prevail on Earth,”

in Japanese with emcee and

San Dieguito Heritage Ranch

president, Kerry Witken in the

background.

Below: Community BBQ at the

Heritage Ranch following the

Peace Pole dedication.


Encinitas Rotary salutes

The new Rising Star program from the Encinitas Chamber

of Commerce is dedicated to recognizing high school

seniors who have demonstrated character, integrity, love of

learning and involvement in school and community, and/

or have overcome challenging life circumstances without

compromising their education.

Each month, students from Canyon Crest Academy, La Costa

Canyon, San Dieguito Academy, Sunset and Torrey Pines

are celebrated at a recognition breakfast and can apply for a

scholarship, which will be awarded in May, 2023.

The Encinitas Chamber of Commerce is looking for additional

sponsors. Donate now to celebrate and raise up these students.

Visit

Rotary Member

Profiles


SETH TILLEY

AND

SAN DIEGO

COUNTY SOLAR

Powering a

brighter future

Solana Beach Eco

Rotary Club Member

San Diego County Solar

760-230-2220

www.sandiegocountysolar.com

Since 2010, San Diego County Solar has

been helping local families harness the sun’s

power, offering expertise in residential solar

and battery installations. This locally owned

company has focused exclusively on serving

the San Diego area, weathering the ups and

downs of the solar industry with resilience

and dedication.

One of the driving forces behind the

company’s success is Seth Tilley, a key figure

at San Diego County Solar and a member

of the Solana Beach Eco Rotary Club. With

nearly two decades of experience in the solar

industry, Seth joined the company in 2018,

bringing a passion for renewable energy

and a commitment to helping families take

control of their energy needs.

Seth and his team understand that solar

isn’t just about going green—it’s about value,

security, and independence. By combining

solar panels with battery backup systems,

they offer families protection against rising

energy costs and utility blackouts.

San Diego County Solar believes that

informed customers are empowered

customers. Seth and his team collaborate

with each homeowner on a solar solution

that is tailored to meet their anticipated

energy needs, while balancing up-front costs

and long-term savings—without aesthetic

compromise. Each project is completed by San

Diego County Solar’s in-house installation

team, managed by military veteran Tim

Halfacre. Tim is a nationally certified

professional solar installer (NABCEP), and

is laser-focused on the details required for a

quality installation designed to stand the test

of time.

In addition to his work at San Diego

County Solar, Seth actively engages with our

local community. As a member of the Solana

Beach Eco Rotary Club, which promotes

“Climate Solutions Within Our Reach,” he

is passionate about sharing his experience

and perspectives on our transition towards a

sustainably built environment. He is open to

speaking engagements at other Rotary Clubs

in the San Diego area, where he discusses

topics like solar & battery system design,

home efficiency and electrification, practical

ways to increase energy independence, and

green building.

San Diego County Solar and Seth Tilley

exemplify how expertise and communityfocus

can power a better future for San Diego

families—one solar panel at a time.


Biosculptures and Steel Life artist Danny

Salzhandler grew up in Houston and

was a zookeeper at the Houston Zoo and

supervisor of the Reptile Department at the

Waco Zoo in 1968. When he and his wife

Norma moved to Cardiff in 1994, “I gave up

on the conveyor business and got back to

my old zookeeper days, combining welding

and reptile/amphibian knowledge to create

sculptures that contained a vivarium within

the sculpture.”

Danny has been a member of the 101

Artists’ Colony Board of Directors since 1999

and has served as its president since 2003.

He started Full Moon Poets in 2001 and the

Arts Alive Foundation in 2014.

ARTIST

DANNY

SALZHANDLER

Twenty-Year

Rotarian


NORTHWESTERN

HEALTHCARE

SOLUTIONS

Medicare made simple—

with a Rotary twist

ROB CENKO

LICENSED INSURANCE AGENT

CA LICENSE NO. - 0565281

Point Loma Rotary Club

Past President

JULIE BEMIS

LICENSED INSURANCE AGENT

CA LICENSE NO. 0M87614

El Camino Real

(Oceanside) Rotary Club

Past President

PHOTOS BY KAMPUS PRODUCTION

(TOP, LEFT), SHVETS (TOP, RIGHT) AND

GUSTAVO FRING (BOTTOM, RIGHT).

Let’s face it: choosing healthcare insurance

isn’t anyone’s idea of fun. But at Northwestern

Medicare Solutions, we believe it doesn’t have

to be stressful. Medicare can be complicated,

but with the right guide, it can actually be…

simple! That’s where we come in.

Our team matches every client with a

personal Licensed Insurance Agent— someone

who takes the time to learn about your health

goals, walk you through the differences

between plans, and help you find the right fit

for your budget. And because we know your

peace of mind matters, our online resources

are always secure, confidential, and free to use.

Now here’s the best part: two of our licensed

insurance agents are also longtime Rotarians

who bring the same energy and service you see

in their clubs right into their work.

Meet Robert Cenko: a 45-year industry

veteran and proud Point Loma Rotarian since

2018. Around Rotary, he’s been Public Relations

Chair, Club President (2023–24), Membership

Co-Chair, and organizer of the Feeding San

Diego Veteran’s Food Drive. He currently

serves on the District Military Coordination

Committee and the Zone Business Directory

Committee—because apparently, Robert never

runs out of energy. His motto? Service above

self, whether it’s helping veterans or helping

you pick the right plan options to best fit your

health needs and budget.

Meet Julie Bemis: with 10 years in Medicare

services and a Rotary badge from the El

Camino Real (Oceanside) Club since 2014,

Julie knows what it means to pitch in. She’s

been Secretary, Club President (2018-19),

and Executive Board Member, not to mention

one of the powerhouses behind fundraisers

like the Vista Strawberry Festival and the

club’s first-ever Luau. She also coordinates

the Annual Lee Russell NHS Banquet and

stays busy supporting Operation Hope, the

Salvation Army, and Rotarian-at-Work Day.

Ask her what drives her, and she’ll tell you: “I

just love helping people.”

Between Robert and Julie, Northwestern

Medicare Solutions offers more than just

Medicare knowledge. You will find trusted,

licensed insurance agent professionals,

caring Rotarians, and maybe even a few

new friends.

For more information, visit www.nw-hcs.

com, call 858-565-8050 to connect with a

licensed insurance agent, or visit Northwestern

Healthcare Solutions at 7710 Balboa Avenue,

Suite 208B, San Diego, California 92111.

LICENSED IN CA, AZ,FL, CO, NV, OR AND WA.

CA LICENSE XXXXXXXX.


From a young age, Kyle Thomas has had

a love for San Diego, its history, and people.

“This interest began,” Kyle explains,

“When I discovered that my maternal great

grandfather Henry Harrison Jones, had

moved from Springfield Illinois to San

Diego in 1910, where he held the position

of President of the San Diego Consolidated

Gas and Electric Company until 1920, during

which time he was responsible for bringing

electricity to the far reaches of San Diego

County, which included bringing electricity

to Encinitas in 1916.”

Kyle further discovered that greatgrandfather

H.H. Jones helped plan, design,

and build the original grounds and buildings

in what is now Balboa Park, for the 1915

Panama-California Exposition while holding

the position of third vice president on the

exposition’s executive committee.

Kyle grew up in Clairemont and at age

fifteen moved to Del Mar in the summer of

1972. “My first trip to Encinitas took place

when my dad drove me to register at San

Dieguito High School,” Kyle recounts. “When

we arrived at my new school, the first thing

I noticed were penned up farm animals and

crops growing out front. I’ll never forget

telling my dad, ‘So looks like I’ll be going to

school with farmers and cowboys!’ I learned

later that the animals and crops were part of

the 4-H Club.”

“Once school started, I made friends

quickly,” said Kyle, “and it didn’t take long

for the people and culture of Encinitas,

San Dieguito High, and the surrounding

San Dieguito communities to permanently

imprint upon me as ‘my people’.” Shortly

thereafter, Kyle settled in Encinitas.

In January of 2015, Chris Cote, the Editor

in Chief of the newly formed Encinitas

Magazine, having seen a picture Kyle had

published of Encinitas’ landmark Rock ‘n’ Roll

House, reached out to him, and asked if they

could use his photo for a story they wanted

to do. Kyle suggested, “Why don’t you let me

write the story?” Thus began his journey as

a photographer and journalist for Encinitas

Magazine, where he naturally gravitated to

writing stories about noteworthy people,

places, and events of a historical nature

that helped shape the character and color of

Encinitas.

We are pleased that Kyle has contributed

some of these stories and photos here in our

book, Encinitas, Our History and People.

KYLE

THOMAS

PHOTOGRAPHY

Encinitas Rotary Club

Member


HPN BOOKS

LEDGE MEDIA

DAPHNE FLETCHER,

CEO


Past president

Publisher

Zone 26/27 Rotary

Yellow Pages

For more than 50 years,

HPN Books has been a trusted

partner in publishing fundraising

and community history books,

producing over 300 titles and

raising more than $3.5 million for

nonprofit causes nationwide. From

oversized coffee-table histories

to professional directories,

memoirs, and children’s books,

HPN has helped communities and

organizations preserve their stories

while generating vital support for

their missions.

In 2018, when HPN Books was

sold, longtime HPN executive

and national sales leader Daphne Fletcher

founded Ledge Media, a woman-owned,

forward-looking multimedia company. Ledge

expanded the traditional publishing model

to include mixed media, audio books, and

film, creating new ways for clients to tell their

stories and reach wider audiences. Two years

later, in 2020, Ledge Media acquired HPN—

bringing the two companies together under

one vision. Today, HPN and Ledge operate

side by side, combining decades of publishing

craftsmanship with innovative, multimedia

storytelling.

Together, the companies now provide a

complete suite of publishing services—from

ghostwriting and editing to design, print,

and distribution through major platforms

such as Amazon and Barnes & Noble. Recent

projects include Encinitas: Our History and

People, Tribute to San Diego County Fire

Departments, and works by Rotarians such

as Gus Goldau’s Good Advice is Expensive

and Dick Clotfelter’s Truth & Trust. Whether

a community seeks to honor its history,

an author wants to share a memoir, or a

nonprofit needs a fundraising tool, HPN

Books and Ledge Media expertly guide the

process from idea to finished project.

While HPN Books and Ledge Media are

thriving businesses, their mission is grounded

in service. For Fletcher, the companies’

values align naturally with her commitment

to Rotary. As Past President of the Encinitas

Rotary Club, she sees every book as more

than a publication—it is a vehicle for building

community, sparking connection, and raising

support for important causes.

That perspective has been shaped by her

Rotary journey. During her presidential

year in 2024–2025, the Encinitas club—

affectionately called the “Animal House”

club—channeled more than $400,000

into charitable good. Projects ranged from

local food drives for veterans, scholarships

for San Dieguito Academy students, and

wildfire relief in Los Angeles and Altadena to

international efforts such as home-building in

Mexico and support for a school in Vietnam.

Rotary’s global reach was also reflected in

an $82,000 Global Grant for a trade school


in Uganda, matched by a $200,000 World

Bank award, advancing the work of WEND

Africa to empower women and girls.

For Fletcher, these projects mirror the

mission of publishing: telling stories that

matter and turning them into lasting impact.

One experience especially highlights this link.

After tracing her Ukrainian family roots, she

shared her story at a Rotary meeting. That

simple act sparked an impromptu fundraiser,

raising $17,000 in minutes and ultimately

nearly $50,000 in support for refugees. The

power of story to mobilize action, so central to

publishing, also defines her approach to Rotary.

This blend of service and storytelling

inspired the launch of The Rotary Yellow

Pages, a project designed to combine Rotary’s

culture of networking with professional

publishing tools. The initiative helps

Rotarians support one another’s businesses

while also generating funds for clubs. For this

innovation, Fletcher received Rotary District

5340’s People of Action Award in 2024–

2025, selected from among 3,000 Rotarians

in the district.

As a woman-owned business, HPN Books

and Ledge Media emphasize collaboration,

inclusion, and service—values that echo

Rotary’s Four-Way Test. Each book, film, or

project reflects those guiding principles: is it

true, is it fair, is it kind, and will it be beneficial?

Looking ahead, Fletcher envisions HPN

and Ledge as not only publishers, but partners

in service. By combining Rotary’s ethos of

Service Above Self with professional publishing

expertise, the companies will continue to help

communities, authors, and organizations

preserve their legacies, strengthen their

identities, and expand their impact.

“In publishing, just as in Rotary,” Fletcher

reflects, “the stories we tell can uplift entire

communities. When shared widely, they create

hope, inspire generosity, and remind us that

service and creativity go hand in hand.”

Opposite, top: Author Adrienne

Falzon with Publisher Daphne

Fletcher at book release for Falzon’s

book Live Like Paul.

Opposite, bottom, left: Congressman

Mike Levin (center)

after being interviewed by

Daphne with film crew Clint

Burkett, producer (second from

left), with Kyle Thomas, cameraman

(far left).

Above: Rotary International

President Stephanie

Urchick with Daphne at the

Escondido Rotary hundredyear

anniversary.

Left: San Dieguito Heritage

Ranch Museum (from left to

right) docent Jay Clark; Barb

Grice, executive director; Doug

Jones, president of the Y’s Men’s

Club International; Daphne

Fletcher, Heritage Ranch

board member; Sherry Yardley,

CEO of the Encinitas Chamber

of Commerce.


CHARLIE’S

FOREIGN CAR

SERVICE

CHARLIE SOUGIAS


Past President

Charlie’s Foreign Car Service

today with two generations of

the Sougias family (from left to

right): Christine, Nikos, Shelly,

and Charlie Sougias.

“My dad, Charlie, grew up next to a gas

station in Greece,” said Niko. “His love for

cars goes back to his childhood.”

Charlie Sougias started his business

by repairing Volkswagen buses. Soon, the

shop became the destination in Encinitas,

California for European-made car repair.

Working side-by-side with his wife, Shelly,

who began by assisting with daily operations.

Back in the 1970s and 1980s, downtown

Encinitas bore little resemblance to its

current state. The community was not filled

with restaurants, shops and a vibrant night

life, as it is today.

“At the time, the area was a little sketchy,”

recalls Niko. “When my dad opened the shop,

he had to build a security fence around it.”

Ten years later, the shop moved north

two blocks to its current location at 751 2nd

Street in Encinitas, California. Charlie’s son,

Niko, now owns the shop. Niko was born in

Leucadia and also attended San Dieguito

High School.

Charlie and Niko’s commitment to

superior and personalized customer service

earned them a loyal following. As a long time

Rotarian, Niko continued to give back to

his community.

From Greece to Encinitas, the Sougias

family has established deep roots in San

Diego. And now son Niko and his wife,

Christine, who purchased the business in

January 2016, and daughter Julia, who

is working on the property management

side, and son Kirk, it is truly a family affair

at Charlie’s Foreign Car Service, one of

downtown Encinitas’ most successful and

enduring local businesses

There are sweet rides and sweet

anniversaries and Charlie’s Foreign Car

has experienced a bit of both. Charlie’s

Foreign Car Service opened in downtown

Encinitas on Valentine’s Day 1978 and it’s

been a beautiful journey ever since. As they

approach their 50 anniversary one thing’s

certain: this ride is far from over.


CHIROPRACTIC

CENTER OF

NORTH

COUNTY

DR. KENT POLLOCK


Past President

Dr. Kent W Pollock II, a second-generation

chiropractor, and Encinitas Rotary Club Past

President, started practicing in Carlsbad,

California, in 2003. He moved offices to a new

location in downtown Encinitas, California in

2014, where the practice has flourished.

Following in his father’s footsteps, he

graduated from Cleveland Chiropractic

College Los Angeles. Having grown up around

alternative medicine, he has seen countless

positive life-changing experiences in others

through natural chiropractic care.

Chiropractic Center of North County uses a

variety of traditional chiropractic techniques in

order to stabilize, strengthen, and heal the body

as well as employing the latest technology.

Science has proven that everyone has an

inborn or innate intelligence that utilizes

the nervous system to control and regulate

the body’s vital functions as it relates the

environment. This inner wisdom works both

consciously and subconsciously at keeping you

in balance with the proper heart rate, release

of hormones, digestion of foods, regulates

our breathing cycles and so on. This system is

always on and always functioning—24 hours

a day, seven days a week. The most serious

interferences to this system occur when certain

stress is too much for the body to handle.

As Doctor Pollock says, “I am a firm believer

that everyone can benefit regardless of age,

current health problems, or

pain levels. Chiropractic care

simply improves the quality of

your life and health. Alignment

is everything.”

Dr. Pollock embodies

Rotary’s core value of “Service

above Self,” through his active

participation in ongoing Rotary

Service Projects like Project

Mercy, building a home in a

single day south of the border in

Mexico, as well as his leadership

in Rotary Youth programs.

As a trusted member of the

community, he demonstrates

that service above self extends

beyond Rotary, shaping his

business philosophy today of

always striving to offer the best

care possible.


CANDICE

GERLACH,

CPA, CFE

ENCINITAS ROTARY

CLUB MEMBER

Candice is the founder and CEO of Candice

Gerlach, CPA, Inc. She is a Certified Public

Accountant and Certified Fraud Examiner

in Carlsbad, California. She holds a Master

of Business Administration degree, and a

Bachelor of Science degree in Accountancy.

She is an active member of the American

Institute of Certified Public Accountants and

the Association of Certified Fraud Examiners.

Candice has nearly 20 years of experience

in public accounting. Throughout her career

her focus has been in a variety of areas such

as, white collar crime, financial statement

preparation, audits and tax compliance. She

was the lead forensic accountant of many

large national financial crimes, including

a $100 million Ponzi scheme. Her work

included tracing laundered money around

the world, recovering assets for the Federal

Receiver to return to victims, and providing

supporting documentation for various law

enforcement agencies and attorneys.

Today, she spends most of her time

focusing on tax compliance in a variety of

areas, including individuals, estates and trust,

partnerships, as well as closely held C and

S-Corporations. Her clientele covers a wide

spectrum; from high net worth individuals to

young entrepreneurs. She has also devoted a

large amount of her time to not for profit tax

compliance and governance

Candice is originally from Scottsdale, AZ

and moved to Carlsbad, CA in 2013. Prior to

beginning her career in accounting, she was in

the diamond business. While in that industry

she became a Certified Diamontologist, as

issued by the Diamond Council of America.

In her spare time, Candice spends her time

with her family, enjoys yoga, reading, traveling

and aspires to complete a triathlon one day.

She is always looking for ways to give back to

her community and is a current member of the

Carlsbad Rotary Club. She holds positions on

the Boards of the Carlsbad Fire Department

Foundation, Homeless Veterans of San Diego

and Strategic Trusted Advisors Roundtable.


WEIDNERS

GARDENS

THE EVELYN

WEIDNER

FAMILY

Encinitas Rotarian

Since 1989

Paul Harris Fellow

Weidners Gardens on Normandy Road in

Leucadia has been brightening the Encinitas

landscape since 1973. Weidner, pronounced

WIDE-ner, as Evelyn says, “there are no

weeds in Weidner,” and you won’t find any at

Weidners Gardens either.

For Evelyn Weidner, gardening has been a

lifetime avocation. She was literally born into

the nursery business. Her parents always had

a nursery—first in Three Rivers and then in

North Long Beach, California.

“I’ve always loved the business,” said Evelyn.

“After school, I would head over to the nursery

to work. I would help customers and being an

attractive 16-year-old girl, they loved me.”

She married Bob Weidner, who owned a

wholesale foliage plant business. They eventually

came to Encinitas at the recommendation of

Paul Ecke Sr. and Paul Ecke Jr.

“They said, ‘you’ve got to come down here.

Where else would you go?” said Evelyn.

Following that advice, they bought the land

where Weidners Gardens currently stands.

“My husband knew that I loved begonias,”

said Evelyn. “He came home one day and

asked me if I’d like a big patch of begonias.”

That patch was 25,000 plants because he

wanted it to be a flower show.

Now that flower show has grown to

include thousands of fuchsias, succulents

and poinsettias, including the famous Ecke

Poinsettias. The annual “Behind the Scenes

Poinsettia Tours” attract hundreds of visitors.

Bob Weidner passed away in 1988 and

Evelyn and daughter Mary ran the nursery

until selling the business in 2014. It is now

in the capable hands of production grower,

Oliver Storm, and wholesale sales manager,

Kalim Owen. Now semi-retired, Evelyn still

writes the nursery newsletter and can often

be found greeting customers and giving out

gardening advice.

“Wherever we go, it seems we run into

people who are customers of ours,” said

Evelyn. “They are still coming to Weidners

for great plants and good gardening advice.

It’s good to know we are still helping to make

their gardens a success.”

Since then, in her semi-retirement Evelyn

continues to stay a very active member of

the Encinitas community. She has written

a gardening column in the Encinitas

Advocate and Coast newspapers for years, as

well as being a board member of the Heritage

Ranch Museum.


CLIMBING

MOUNTAINS,

BUILDING

CITIES—AND

RELATIONSHIPS

THAT LAST

Meet Dick Clotfelter, author of

Truth & Trust: Resilience & Strong

Relationships Build Lasting Success

Dick Clotfelter’s life reads like a blueprint

for enduring achievement—one where

resilience, integrity and human connection

form the steel beams of success. From humble

beginnings rooted in strong family values to a

six-decade career in commercial real estate,

his story is one of leadership forged under

pressure, relationships built to last, and a

deep commitment to purpose.

catastrophic mid-air explosion aboard United

Airlines Flight 811 at 22,000 feet. He summited

Mt. Rainier at age 54. The photo on the book’s

cover, taken at that summit, captures more

than a physical accomplishment—it reflects a

life lived with grit, humility, and perspective.

In the newly expanded second edition of Truth

& Trust, Clotfelter shares pressure-tested

lessons from business, family, and personal

adventure. He reflects on challenges overcome,

values upheld, and the essential role that trust

and truth play in every meaningful success.

For those building a business, navigating

change, or seeking deeper meaning, this book is

more than a memoir—it’s a field guide for a life

well built. Find it on Amazon.com.

Top: Century Square, Seattle,

Washington, 1986.

Middle: Dick Clotfelter.

Bottom: The latest edition of

Truth & Trust.

A graduate of Stanford and former U.S.

Marine Corps officer, Dick began his real

estate career as a trainee at Coldwell Banker,

rising through leadership roles in Los Angeles,

San Diego, and Seattle. He later co-founded

Prescott, the firm behind some of Seattle’s most

iconic properties, including Century Square

and U.S. Bank Centre. In the 1990s, he returned

to Coldwell Banker as president of Institutional

Services, serving on the executive committee

and board during its transition to CBRE.

A former member of both Rancho Santa

Fe and Seattle Rotary Clubs, Dick’s

Rotary connection runs even deeper—his

father was a founding member of the Rancho

Santa Fe Rotary and remained active into his

nineties. That legacy of service, character,

and community-minded leadership echoes

throughout Dick’s own life and work.

But Dick’s journey reaches beyond

boardrooms and city skylines. He survived a


Eric Northbrook’s life reflects a powerful

truth: even in the face of profound adversity,

purpose can endure — and grow.

Raised in a small town south of Wichita,

Kansas, Eric developed early values of

responsibility and perseverance. After

graduating from Arizona State University in

1988, he moved to San Diego, where he built

a long and successful career in commercial

real estate. Over more than three decades, he

has held senior leadership roles at Colliers,

Cushman & Wakefield, and today serves as

Executive Managing Director at Voit Real

Estate Services, earning a reputation for

integrity and steady leadership.

In January 2006, Eric’s life changed in an

instant. A dirt bike accident in Mexico left him

paralyzed from the chest down. The months

that followed demanded both physical

recovery and emotional resolve—especially

as a father to his two young children, who

became his greatest motivation.

From that defining moment came a lasting

commitment to service. Inspired by the

extraordinary support he received during

recovery, Eric co-founded The HeadNorth

Fund at Sharp Healthcare Foundation, a

San Diego–based nonprofit organization

dedicated to supporting individuals and

families affected by spinal cord injuries. Now

approaching its 20-year milestone, HeadNorth

has raised more than $3 million and continues

to provide vital resources, guidance, and hope

throughout the region.

Eric’s journey also includes profound

personal loss. After his accident, his wife

Denise passed away following a battle with

cancer. Through grief and responsibility, Eric

chose forward motion—guided by love for his

children and a belief that adversity could be

transformed into purpose.

Two years ago, Eric joined the Encinitas

Rotary Club, finding a natural alignment with

Rotary’s values of service and community

leadership. Rotary has provided a meaningful

platform to further extend HeadNorth’s

mission while connecting with others

committed to making a difference.

As the 20-year anniversary of his accident

approaches, Eric is currently working on

a documentary film and companion book,

Unbreakable: Triumph Beyond Paralysis

chronicling his journey and the impact of

HeadNorth.

Today, Eric continues to lead with quiet

strength—as a husband, father, Rotarian, and

advocate—reminding us that compassion,

resilience, and service can create lasting change.

POINTING

HEADNORTH

A life of

reslience & service

The HeadNorth Fund at Sharp

Healthcare Foundation, is a San

Diego-based nonprofit organization

dedicated to supporting

individuals and families affected

by spinal

cord injuries.


FRONTLINES

OF HISTORY

A global journey

through war, wonder

and a bond that

endured borders

GUS GOLDAU

Mission Bay &

Point Loma

Rotary Club

Past President

San Diego,

California

Top: Hans Goldau, father of Gus

Goldau, portraying a German

soldier on the set of All Quiet on

the Western Front in 1930.

Bottom, left: Good Advice is

Expensive is available now.

Bottom, right: Gus Goldau.

In a sweeping, cinematic tale of survival

and reinvention, a new book brings to

life the extraordinary journey of Hans

Adolf Goldau—the father of longtime

Rotarian Gus Goldau—a man whose reallife

adventures rival those of any fictional

hero. From colonial China to the coal mines

of Belgium, from early Hollywood to the

shadows of World War II espionage, Goldau’s

story is a breathtaking saga of grit, resilience,

and transformation.

Orphaned at age four and raised in Tientsin,

China, Hans set off with his younger brother on

a four-year, globe-spanning quest. He worked

over 30 jobs—from fisherman and coal stoker

to baker, boxer, and bootlegger—fighting his

way across continents to reach America. He

appeared in All Quiet on the Western Front and

Dawn Patrol, flew vintage warplanes on screen,

and later faced betrayal and deportation after

brief Hollywood success.

What followed was a grueling overland trek

across Europe: brutal labor in Belgian coal

mines, war-scarred terrain, and finally, a return

to China where he rebuilt a life as an automotive

entrepreneur—only to be conscripted into

military service in Shanghai during WWII.

After the war, Hans was imprisoned, then

recruited by the OSS (precursor to the CIA) to

help identify Nazi war criminals. He spent the

rest of his life in Germany, writing monthly

letters to the son he had once lost to history.

That son—Gus Goldau—followed in

his father’s bold footsteps. Born

in Shanghai and displaced by

revolution, Gus lived in a refugee

camp before immigrating to the

U.S. A decorated Vietnam veteran

and entrepreneur, he built a

successful metal fabrication

company in Dallas. After moving to

California, he quickly found purpose

in Rotary, becoming a dedicated

member and serving as President

of both the Mission Bay Rotary and

Point Loma Rotary Clubs. Through

Rotary, Gus has supported local and

international humanitarian work,

driven by a deep belief in service

above self.

Good Advice is Expensive is more

than a biography—it’s a timeless tribute to

courage, survival, and the unbreakable spirit

of a family across generations.


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IN ESCONDIDO

TASTING ROOM OPEN

SATURDAYS AND SUNDAYS

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Reverse Mortgage Specialist

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WWW.BASTIANSVINEYARDS.COM

INSTAGRAM: @BASTIANSVINEYARDS

FACEBOOK: BASTIANS VINEYARDS

ROTARY DISCOUNT OFFERED

edcodisposal.com

“We’ll Take Care of It”

Residential • Multi-Family/Multi-Tenant

Commercial • Industrial • Construction Sites

Community Events

Serving Southern California since 1967

Cell 760-519-2219

MartaHoyt@gmail.com

naf.com/martahoyt

Lisa Giacomini

VP of Mortgage Lending

C: (760) 644-0279

lisa.giacomini@Grarate.com

GRARate.com/LisaGiacomini

Use camera to scan

505 Oak Avenue, Suite A,

Carlsbad, CA 92008

EQUAL HOUSING LENDER Lisa Giacomini NMLS ID #290781 • Guaranteed Rate Affinity, LLC is a subsidiary

of Guaranteed Rate, Inc. NMLS ID #1598647. (For licensing information, go to www.nmlsconsumeraccess.org).

Equal Housing Lender. Conditions may apply.

ROTARY DISCOUNT OFFERED.

2888 Loker Avenue East, Suite 219

Carlsbad, CA 92010

candicegerlachcpa.com


Apartment Investments &

Professional Property Management

Apartments • Commercial • HOA

39 Years of Experience -

Brokerage/Ownership/Management

An Experienced Team of Pros

Will Creagan

Proud Rotarian

380 Stevens Avenue, Suite 311

Solana Beach, CA 92075

CA DRE# 01523691

760-419-5300 • 760-642-0400

www.southwestep.com

We specialize in full mouth rehabilitation

1010 8th Street • Coronado, CA 92118

619-435-4444 • www.drpopp.com

Dr. Popp has been a Rotarian for 34 years.

Dr. Bailey has been a Rotarian for 6 years.

Warrior Warehouse/

Pendleton Community Service Fund

Serving active-duty Marine families and

veterans in need in San Diego & Orange County

> Medicare Certified

> Covered CA Certified

> Appointed with most

carriers in Southern California

> Dental, Vision, Life,

Homeowners Insurance

Pendleton Community Service Fund

(Tax ID: 46-1120543 ) is an IRS-approved

501 (c)(3) non-profit organization.

Platinum Star-Rated Charity by Candid.org

Malena Bennett

858.382.5006 • emailMalena@gmail.com

www.arrcpa.com 760-753-5528


PROUDLY SERVING SAN DIEGO SINCE 1989

Providing all of your plumbing

needs with precision, efficiency,

and integrity.

Read our Yelp reviews to see what our

customers say about our services!

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“We were worried about replacing two Toto skirted toilets.

However, they were very efficient and competent. The

installation went smoothly and quickly. They honored the quoted

price even though the project was more complicated than

quoted. We would recommend this company highly.” -Wilson W.


As a Rotarian, you are welcome to contact

me directly or reach out to our office. We

have provided senior caregiving services to

over 5,000 San Diego families since 2013.

Cindy Gobrecht

Independent Sales Director

760-517-6355

cindygobrecht@gmail.com

www.marykay.com/cgobrecht

Please contact for a free facial

Mary Kay

Visit Our Website:

www.CoastCare.org

David Chong CEO/Founder

P.E. 2025-26 La Jolla Golden

Triangle Rotary

C. 619.206.0655

O. 619.354.2544

David@CoastCare.org

826 Orange Avenue #325

Coronado, CA 92118

(619) 865-3334

www.toogoodrealty.com

Serving your home selling and buying needs

in Coronado and all of San Diego County.

Chris Toogood

REALTOR ®

Jeanmarie Gallagher

REALTOR ®

Jackie Bechtel

Associate

Rotary Discount

Offered

2:1

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Photos to pull from Marketing Hub image library

We’re in this together.

At Edward Jones, we want to know what you want out of

life on a personal level. Then, we want to help you achieve

it by creating a financial strategy that’s unique to your

specific needs.

Let’s start building the future today.

Hayley N Beard, CFP ®

Financial Advisor

963 Orange Ave

Coronado, CA 92118

619-435-7712

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Robyn Bailis

Therapeutic and Fitness Exercise

Pilates and Personal Training

Muscle Activation Techniques Specialist

Buff Bones Instructor (Osteoporosis)

619-807-9283

Encinitas Physical Therapy

345 Santa Fe Drive • Encinitas, CA 92024

Rotary Discount Offered

Water Heater Installation • Repipe and Reroute

Water Leak Repair • Plumbing Fixture Installation

We Serve San Diego County

619-880-6336

www.tomsonplumbing.com

LIC. 1036631


NORTH CHIROPRACTIC

Specializing in:

• Family Practice

• Sports Injuries

• Whole Body Adjusting

Dr. Nancy North

Doctor of Chiropractic

Certified Chiropractic Sports Physician

Certified Chiropractic Extremity Practitioner

121 West E Street

Encinitas, CA 92024

505-417-4180

www.northchiropractic.com

Encinitas Rotary Charity

Bowl-A-Thon & Tournament

Are You Tired of Waiting in Line or

On Hold Every Time You Need a Prescription Refill?

You Have a Choice When It Comes to Which Pharmacy You Use

• Locally and family owned

• 50 years of combined

experience

• Customer service focused

• Save time and frustration

• ALL INSURANCE ACCEPTED

• Free delivery and shipping

• Curbside pick up

April 12, Noon to 4:30 p.m.

Mira Mesa Lanes, San Diego

Scan the code below for team

registration and ticket information.

1104 S Main Avenue

(Ammunition and S Main)

Fallbrook, CA 92028

760-645-3880

Mon-Fri, 10 am-6 pm

Patrick Danforth

Handyman

Danforth Creations

dan4thcre8tions@yahoo.com


OBJECT OF ROTARY

The Object of Rotary is to encourage and foster the

ideal of service as a basis of worthy enterprise and,

in particular, to encourage and foster:

1. The development of acquaintance as an opportunity

for service;

2. High ethical standards in business and professions;

the recognition of the worthiness of all useful

occupations; and the dignifying of each Rotarian’s

occupation as an opportunity to serve society;

3. The application of the ideal of service in each

Rotarian’s personal, business, and community

life; and

4. The advancement of international understanding,

goodwill and peace through a world fellowship of

business and professional persons united in the ideal

of service.

www.endpolio.org

www.ledgemedia.net

• Publish Your Book

• Fundraise Your Publishing Project

• Produce Your Film

Email Daphne@ledgemedia.net for more

information today!

www.hpnbooks.com


YELLOW PAGES

ROTARIANS DOING

BUSINESS

WITH ROTARIANS

Connect Today!


Rotary District 5340 Yellow Pages

Index of Advertisers

Support Businesses that Support Rotary!

Accounting Services

Adriana M. Kirby - Kirby Business Solutions ......... 73

Announcements

Ken O’Neill......................................64

Artists

Sculptures by Danny Salzhandler................ 51, 74

Attorneys

Kevin Forrester.................................. 73

Authors

Dick Clotfelter...................................60

Gus Goldau .....................................62

Automobile Repair

Charlie’s Foreign Car ..........................56, 73

Encinitas Foreign and Domestic.................... 73

Catering

Foodie Amor Catering ............................ 74

Chiropractors

Chiropractic Center of North County................ 57

North Chiropractic...............................67

Contractors

San Diego County Solar...........................50

Cosmetics

Cindy Gobrecht - Mary Kay Cosmetics...............66

CPAs

Candice Gerlach ............................. 58, 63

Adam R. Rosenberg & Company, CPAs..............64

Andrew Whatnall, CPA. . . . . . . . . . . . . . . . . . . . . . . . . . . 73

Dentists

Advanced Dentistry ..............................64

E-Bikes

Charlie’s E-Bikes. ................................74

Farmers Markets

Point Loma Farmers Market. ...................... 72

Film Production

HPNbooks. .............................. 54, 68, 73

Ledge Media ............................. 54, 68, 73

Financial Advisors

Hayley N. Beard - Edwards Jones. ..................66

Rob Cenko - Northwestern Wealth Management...52, 73

Radia Hunter - Pacific Coast Private Wealth. ......... 67

David Lam. .....................................67

Fitness

Robyn Bailiss Therapeutic and Fitness Exercise.......66

Food & Drink

Bastian’s Vineyards. ..............................63

Surfdog’s Java Hut. .............................. 73

Venga Tequila. .................................. 73

Viewpoint Brewing. .............................. 73

Graphic Designers

Ledge Media ............................. 54, 68, 73

Handyman

Patrick Danforth, Handyman ...................67, 73

Healthcare

Coast Care ......................................66

Insurance

Caspian Health Insurance. ........................64

Chris Davis - State Farm Insurance. ................ 73

James Jackson - Western & Southern Life ........... 74

Interior Design

Kate Fair Real Estate & Interior Design. .............63


Keynote Speakers

Daphne Fletcher..............................39, 54

Seth Tilley .................................. 39, 50

Lending

Luis Carranza - PrimeLending ..................... 74

Merchandise

Russell Hampton ................................ 72

Mortgage Lending

Lisa Giacomini - Guaranteed Rate Affinity ...........63

Multimedia

Ledge Media ............................. 54, 68, 73

Nonprofit Causes

Encinitas Historical Society........................38

Encinitas Rotary Charity Bowl-A-Thon &

Tournament...................................67

Encinitas Rotary Wine & Food Festival..............38

H P...........................................74

Mexican American Education Guidance Association. .. 72

Eric Northbrook and Headnorth.................... 61

Rotary Creates Magic! .........................65, 72

San Dieguito Heritage Museum .................... 74

SurfRider Foundation ............................ 72

Visit Encinitas...................................74

Warrior Warehouse/

Pendleton Community Service Fund ..............64

WEND Africa Global Grant........................ 72

Notaries Public

Marissa de Luna................................. 73

Nurseries

Weidners Gardens/The Evelyn Weidner Family. . . . . . 73

Pharmacies

Your Personal Pharmacy.......................... 67

Photographers

KyleThomasPhotography.com ...............53, 65, 73

Ledge Media ............................. 54, 68, 73

Plumbers

Collins Pacific Plumbing Inc.......................65

Tomson Plumbing................................66

Property Management

Southwest Equity Partners ........................64

Publishers

HPNbooks. .............................. 54, 68, 73

Ledge Media ............................. 54, 68, 73

Realty

Dick Clotfelter. ..................................60

Kate Fair Real Estate & Interior Design. .............63

James Garcia - Capital Real Estate. ................. 74

Heather Manion - Rancho Sante Fe Realty. .......... 74

Ingrid Pasco Real Estate ..........................65

Toogood Realty. .................................66

Reverse Mortgages

Marta Hoyt - New American Funding ...............63

Rotary Clubs

Encinitas “Animal House” Rotary Club. ..........37, 44

Encinitas Coastal Rotary. ......................... 37

Oceanside Rotary/LaunchOceanside. ........... 32, 42

Rotary Chula Vista Eastlake ....................... 31

Rotary Club of Carlsbad. ..........................32

Rotary Club of El Centro ..........................38

Rotary Club of La Jolla Golden Triangle .............39

Rotary Club of Rancho Bernardo ...................36

Rotary Club of Southeast San Diego. ................38

Rotary Club of Torrey Pines. .......................34

Rotary Club of Vista, CA. ..........................34

Rotary E-Club of San Diego Global. .................38

San Diego Rotary ................................36

Solana Beach Eco Rotary Club .....................33

Therapists

Paula Shaw - San Diego Therapy ................... 73

Travel & Lodging

Leucadia Beach Inn .............................. 73

Waste Disposal

EDCO. .........................................63

Wealth Management

Hayley N. Beard - Edwards Jones. ..................66

Rob Cenko - Northwestern Wealth Management...52, 73

Radia Hunter - Pacific Coast Private Wealth.......... 67

David Lam. .....................................67


Announcements

ROTARY

CREATES

MAGIC SHOW

March 8, 2025

RYLA

April 25-27, 2025

VERNE

SCHOLL

Celebrating Your

52-Year Anniversary

at the Encinitas

Rotary Club!

Contributions Needed

WEND AFRICA

GLOBAL GRANT

Visit Encintas

Rotary for Info

Happy 95th

Birthday!

BILL

WACHTLER

Past President and

67-Year Rotarian

Congratulations

Past District

Governor

MARTY

PETERS

on 49 Years of

Perfect Attendance

at Rotary!

RUSSELL

HAMPTON

RussellHampton.com

Official Rotary

Merchandise

In Memory of

Four Rotarians

who kept us

coming back

EDGAR ENGERT

CHARLIE MARVIN

JIM WADE

TONY BRANDENBURG

In Memory of

CHUCK

PRETTO

District

Governor

KEYNOTE SPEAKER

Daphne Fletcher

Publisher,

HPNbooks

“Stories that Move Us”

“Crafting Memoirs”

DaphneRotary@

gmail.com

MEXICAN AMERICAN

EDUCATION GUIDANCE

ASSOCIATION

SCHOLARSHIP

PROGRAM

Donate Here

SURFRIDER

FOUNDATION

949-492-8170

surfrider.org

POINT LOMA

FARMERS

MARKET

Every Sunday

“Get well soon

KEN

O’NEILL,

we miss you!”

KEYNOTE SPEAKER

Seth Tilley

San Diego

County Solar

“Solar Solutions and

Battery Backup”

For a Yellow Pages

Ad in the Rotary

Directory, Contact

Kyle@LedgeMedia.net

seth@sandiegocountysolar.com


Business Listings

PATRICK

DANFORTH

HANDYMAN

Dan4thCre8tions.com

dan4thcre8tions@yahoo.com

CHRIS DAVIS

State Farm

Insurance

MARISSA

DE LUNA

Notary Public

LEUCADIA

BEACH INN

Todd Derr

chris.davis.jsap@

statefarm.com

atrustednotary@

gmail.com

KEVIN

FORRESTER

ATTORNEY

760-932-0999

forrestertrust.co

KYLE THOMAS

PHOTOGRAPHY

kylethomasphotography.com

SURFDOG’S

JAVA HUT

760-704-8026

ANDREW

WHATNALL, CPA

whatnallcpa.com

kevin@forrester.co

LEDGE

MEDIA

Produce Your Film

NORTHWESTERN

WEALTH

MANAGEMENT

Robert Cenko

robert.cenko@

nw-w.com

SAN DIEGO

THERAPY

Paula Shaw

ENCINITAS

FOREIGN

AND

DOMESTIC

Leo Macaluso

760-429-1132

www.runcarrun.com

VIEWPOINT

BREWING

Charles Koll

viewpointbrewing.com

HPNBOOKS

Daphne@

ledgemedia.net

VENGA

TEQUILA

John Simonelli

Rotary Past President

vengatequila.com

KIRBY

BUSINESS

SOLUTIONS

Adriana M. Kirby


LEDGE

MEDIA

Publish Your Book

KYLE

THOMAS

DESIGNS

encinitaslocals@

gmail.com

FOODIE

AMOR

CATERING

760-214-5653

foodieamor@

gmail.com

H P!

Experience

Community and

Connection

CHARLIE’S

FOREIGN

CAR

SAN DIEGUITO

HERITAGE

MUSEUM

VISIT

ENCINITAS

RANCHO

SANTE FE

REALTY

Heather Manion

WESTERN &

SOUTHERN

LIFE

James Jackson

PRIMELENDING

Luis Carranza

Sculptures by Danny Salzhandler

CAPITAL

REAL ESTATE

James Garcia

CHARLIE’S

E-BIKES


ROTARY DISTRICT 5340 CALENDAR OF EVENTS, February-July 2025

FEBRUARY - PEACEBUILDING & CONFLICT RESOLUTION

2/1 Interact Club Advisors Training

2/6 District 5340 New Member Social

2/7 Thousand Smiles Clinic

2/20-2/23 President Elect Training-PET’s

MARCH - WATER & SANITATION

3/5 4-Way Speech Contest - Sub Regionals

3/13 4-Way Speech Contest - Sub Regionals

3/10-3/16 World Rotaract Week

3/22 Model UN Conference

3/31 District Grant Final Reports Due

APRIL - ENVIRONMENT

4/5 The Magic of Rotary Foundation Luncheon

4/15 San Diego Padres vs Chicago Cubs

4/25-4/27 RYLA

4/26 Rotarians At Work Day

4/30 District 4-Way Speech Contest Finals

MAY - YOUTH SERVICE

5/3 District 5340 Council

Youth Programs

5/10 District 5340 New Member Social

JUNE - ROTARY FELLOWSHIPS

6/7 District Governor Dinner

6/10 San Diego Padres vs LA Dodgers

6/21-6/25 Rotary International

Convention in Calgary

JULY

7/1 New Club Presidents and

District Governor take office


Donation is invested for

3 years; growth supports

Foundation operations

ROTARIANS

DISASTER

RESPONSE

ANNUAL

FUND

DONATION

TO ANNUAL

FUND SHARE

(Trustee Discretion)

$

CONTRIBUTIONS


END POLIO

NOW

ENDOWMENT

FUND

INVESTMENT

EARNINGS

• District Grants

• Global Grants

Global Grants

and Programs

Includes PolioPlus, Rotary Peace

Centers, Other Districts, and the

Endowment Fund (Area of Focus)

Scan This Code for

The Online Version of

This Magazine

YELLOW PAGES

ROTARIANS DOING BUSINESS WITH ROTARIANS

Connect Today!

District 5340 Rotary Yellow Pages Directory - Issue #1 2025 Volume 2 San Diego & Imperial Counties

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