PetFood PRO 3/2025

International Magazine September 2025 ISSN 2628-5851 

Technology & Marketing 3/25 

Ingredients: Palatability in Wet Pet Food, Organic Antioxidants, Plant based Diets, Protein 

Processing: Performance & Flexibility Growth, Trends in Cutting Applications 

Packaging: Sustainable Snacks, Recyclable Pouches, Driving Innovations 

Marketing: Love to Pets from Ukraine, Fi Europe 2025, Zoomark 2025, Interzoo 2026

Enquire 

about a stand 

The unmissable 

ingredients event 

Fi Europe is where the 

F&B ingredients industry 

comes together to connect, 

innovate and drive the 

future of food.

EDITORIAL 

Trends & Innovations 

Packaging & Processing 

We have reached a time of year where 

trends and innovations are in high 

demand. Some of them are new and 

others may be surprising. Many current 

shows will place an emphasis on 

sustainability. Anything we can do to save 

the environment has to be good news, 

right? 

Since many of these hot topics are being 

driven by consumer and regulatory 

pressures, it is easy to find approval, at 

least on the surface. This is true in the 

reduced use of plastic packaging, with 

84% of consumers reported as being 

“very” or “highly” concerned about 

its environmental impact. Pet food 

manufacturers have recognised this trend 

early and are actively seeking solutions. 

The packaging section of this issue already 

has some positive examples. 

Of course we will see the continuing use 

of plastic packaging, given its key role in 

maintaining hygiene, keeping products 

safe, and extending shelf life. That said, 

there’s a growing emphasis on the use 

of lightweight and reusable plastic 

packaging, as well as the reduction to 

single or mono-materials which can be 

better recycled. 

Everyone has an opinion on AI. The pet 

food industry is also seeing a greater use 

being made of automation and artificial 

intelligence for improved efficiency, 

decision-making, and sustainability. With 

its vast capacity for data processing, trend 

forecasting, and automation of complex 

activities, AI is helping in the eco-friendly 

transformation of the supply chain. 

Immersive technologies are also being 

used for training and maintenance, with 

improvements of efficiency and waste 

minimisation. Some people are calling this 

Industry 5.0. 

Pet food packaging is becoming 

increasingly integrated with smart 

technologies such as sensors which lead 

to more data analytics. Such technologies 

enable the remote monitoring of 

everything from product temperature to 

humidity, helping to ensure that products 

reach consumers in the best condition. 

Supply chain traceability is also being 

improved through the integration of QR 

codes and the blockchain. This all helps 

increase product integrity and reduce 

waste. 

Less common in pet food so far, but 

certainly around the corner is greater 

focus on the delivery of unique, tailored 

product experiences. This is being seen in 

the personalisation of packaging, with the 

variable data printing of labels. Limited 

edition and seasonal packaging designs 

Ian D. Healey, Editor-in-Chief 

are also boosting levels of customer 

engagement, encouraging the retention 

and re-use of packaging. This serves to 

remember that the target customers in 

animal nutrition are not the consumers as 

such, but the paying pet parents. 

Don’t forget: the best way to discover new 

trends at trade exhibitions, is to walk the 

aisles and talk with as many people as you 

can. 

Sincerely 

If you like it subscribe! 

Issue 3 2025 

3

CONTENTS 



Issue 3 September 2025 

NaturDrops’ commitment to sustainability is evident in every aspect of their 

business, from ingredient sourcing to production. With Sonoco’s GreenCan® 

solution, the company ensures that its packaging is not only functional but also 

environmentally responsible. 




Marketing: Love to Pets from Ukraine, Fi Europe 2025, Zoomark 2025, Interzoo 2026 

See the story on page 26 

Cover photo: Sonoco Europe / NaturDrops 

Ingredients 

8 Palatability in Wet Pet Food 

12 Organic Antioxidant Innovations 

14 Future of Petfood 

16 About Faba Bean Protein Concentrate 

Processing 

20 Major Capacity Expansion in Pet Food Production 

23 Qlar Returns to the Food & Animal Feed Industry 

24 Trends, Processing Solutions and Popular Cutting 

Applications in Pet Food 

As pet owners demand cleaner labels and more natural 

ingredients, the push for innovation in pet food is accelerating. 

At the Nordic Pet Food Conference, Brenntag and BTSA are 

showcasing the next generation of organic antioxidants – 

natural solutions that boost shelf life, reduce waste, and meet 

rising expectations for quality and sustainability. 

The full story is on page 12. 

As demand for pet food soars, manufacturers face mounting 

pressure to boost output without sacrificing quality. A major 

facility expansion – executed without interrupting production 

– showcases how cutting-edge technology and smart system 

integration can unlock new levels of performance, flexibility, and 

hygiene in pet food manufacturing. 

More details can be found on page 20. 

4 

Technology & Marketing

Departments 

3 Editorial 

42 Upcoming Events 

42 Impressum 

Events / Marketing 

6 Love to Pets from Ukraine 

36 Planning for Interzoo 2026 

38 Zoomark Hits the Target! 

40 Pet Fair Asia 2025, Shanghai 

Packaging 

26 A Revolution in Sustainable, Functional Healthy Dog Snacks 

30 Why Ethical Pet Food must come in equally Sustainable 

Packaging 

32 Oil for Pets in Spouted Pouches 

34 Driving Innovation 

You 

NEWS? 

have 

Are you looking for new 

advertising opportunities? 

Take advantage of our newsletter! 

Targeted mailing to a global specilaist 

audience. 

Ask us: food@harnisch.com 

PetFood PRO Newsletter 

Your sponsored news + banner in the 

general PetFood PRO newsletter. 

(Dispatch globally to approx. 8,800 addresses) 

DISTRIBUTION DATES PetFood PRO Newsletter 

For 2025 

October 21 November 18 

December 16 

Ethical ingredients alone no longer cut it—today’s ecoconscious 

pet owners demand packaging that aligns with 

the same sustainability values. As compostable and plasticfree 

solutions gain ground, brands like Naturaw are proving 

that truly ethical pet food must come in packaging that’s as 

responsible as the product itself. 

See page 32. 

For 2026 

January 20 February 17 March 17 

April 21 May 19 June 16 

Dr. Harnisch Publications 

Britta Steinberg 

Eschenstr. 25, 90441 Nuremberg 

Germany 

steinberg@harnisch.com 


5

MARKETING 

Creating Food for those we Love 

The desire to become a worldwide pet food player at its founding has been a driving force behins Kormotech's 

building a production network in Ukraine and the EU and a distribution network in 51 countries in just two 

decades. The love to pets motivated CEO and Co-founder of Kormotech Rostyslav Vovk, Ulyana Fitsa and the 

entire Kormotech team to change the business environment around them and to build mutually beneficial 

relationships. The company's Ukranian roots make them even more proud and brave in reaching these heights 

Asked about her professional journey, 

Ulyana describes how her studies 

focussed on international and business 

relationships. She started work doing 

translations for a company in the yeast 

sector. When the opportunity arose, she 

chose Kormotech for her new trajectory in 

pet food. Ulyana represents the company 

with pride and ambition. “I have been 

with the company since the beginning”, 

she says, “Kormotech is part of my life.” 

Kormotech’s ambition is clear: to make 

pets in Europe happier and healthier with 

the best Ukrainian products. Ulyana firmly 

believes that the company’s success is a 

by-product of its ethos. “The money is a 

consequence of doing good things.” The 

family-owned company has developed 

pet food since 2003. “Pets in Eastern 

Europe used to be fed table scraps. Now 

[the owners] have a choice.” Nowadays 

Kormotech offers a portfolio of over 650 

products. 

We sit down with Ulyana Fitsa of company 

Kormotech, a global pet food manufacturer 

with Ukrainian roots. She performs a dual 

role as Global Chief Supply Chain Officer 

and leads Brands Sales in Europe. The 

setting is Kormotech’s stand at the trade 

show Zoomark in Bologna, Italy. The 

large stand exhibits some of their major 

lines: Optimeal, Club4Paws, Delickcious 

and MyLove. Their initiative “Save Pets of 

Ukraine” coordinates efforts from nonprofit 

and commercial institutions to save 

animals in trouble and has a dedicated 

space. 

As we sit down, the human-pet connection 

is deliciously present. “An Italian chef has 

prepared these dishes based on our pet 

food”, Ulyana explains. We are presented 

with marinated salmon, beetroot with 

chicken, and a vol-au-vent with vegetables 

and dried tomato. “The smoothy with 

mango and strawberry is based on the 

Delickcious range.” 

Photos: Kormotech 

6 


MARKETING 

“Some People are having pets instead 

of kids. It’s a new culture. Kormotech 

strongly believes in this attitude to our 

four-pawed friends.” The population of 

pets is increasing. Pets are partners, part 

of the family. The relationship between 

people and pets shines through in the 

Delickcious range. The philosophy is to 

enjoy mealtime interaction using a highly 

palatable product. This range provides a 

variety of liquid products from soups, to 

drinks and creams. Imagine treating them 

while you’re enjoying your own snack 

on the sofa and you have the gist of the 

liquid sticks. 

The war in Ukraine has fuelled Kormotech’s 

spirit. “We are responsible to show the 

soul of Ukrainian people.” On the business 

side, they are strong and committed in 

their daily work. They have stepped up 

their performance through service, such 

that pet shops and owners can still get 

food to their pets. Kormotech has adapted 

its product formats, introduced doorto-door 

delivery, and is developing this 

model in Ukraine and several European 

countries to continue meeting the needs 

of households. This allows pet owners to 

access high-quality food more quickly 

and conveniently – even if there’s no pet 

store nearby. “The driver is people.” 

Particularly for a family-owned company 

with such strong focus on people, a 

question about more personal challenges 

feels natural. Alongside office staff, 

particularly young, strong men from the 

factory are called to serve. We discuss 

the harsh reality that some do not return. 

It is moving to hear about the loss of 

a team member and how they paused 

production to provide space and time for 

remembrance. The family nature of the 

company also comes through here. 

The common focus allows strong decisions 

and growth, even in times of uncertainty. 

When supply chains drop, prices fluctuate, 

then the variety of team members use 

their individual abilities to fulfil the vision 

by finding alternate solutions. The drive to 

fight the adversity with greater force has 

Since April 20 th 2023, Ukrainian’s national version of the ‘borscht’ dish was included in the 

UNESCO list of cultural heritage of Ukraine. The beetroot we were served upon entry was a 

take on this. In September, Kormotech will launch the pet food version. 

seen an increase in Kormotech’s turnover, 

enough for it to become one of the top 

55 global and top 20 European pet food 

producers. 

For more information 

www.kormotech.com 

The Author: 

Alexandra Wesker 

(Msc, RNutr) is an 

independent Pet 

Nutritionist and 

Formulator in the 

EU and UK. 

Technology & Marketing 


7

INGREDIENTS 

Palatability in Wet Pet Food: 

Key Insights for a Growing Market 

With pet owners increasingly viewing their furry companions as members of the family, demand for 

nutritionally rich, flavorful, and sustainable pet food continues to surge, especially in wet formats. Across the 

EMEA region, Wet Cat Food has emerged as the dominant force in new product development, maintaining its 

lead since 2020. i This growth reflects not only shifting consumer preferences but also the industry’s ability 

to innovate in areas such as health-focused formulations, packaging solutions, and ingredient sourcing. One 

dimension remains crucial to both pets and their owners: palatability. Understanding the factors that influence 

flavor, aroma, and texture particularly through processing and formulation is key to creating wet pet food 

products that succeed in a competitive and rapidly evolving market. 

All Figures: Kemin Industries 

Wet Pet Food Takes the Lead: 

Trends, Insights, and Innovation 

In 2024, Wet Cat Food dominated new 

pet food product launches in the EMEA 

region, continuing a trend that has held 

strong since 2020. According to the 

Innova Database, this segment accounted 

for 25% to 30% of all new launches over 

the past five years. While Wet Dog Food 

trailed slightly, it maintained a steady 

presence, contributing between 12% 

and 18% of annual launches in the same 

timeframe. Combined, wet formats for 

cats and dogs have represented over 40% 

of new product development efforts since 

2020, a testament to their enduring appeal 

(figure 1). In this context, understanding 

the key drivers behind consumer choices 

becomes essential for developing products 

with true differentiation. 

The wet pet food market’s sustained 

growth is powered by converging trends 

in premiumization, health-focused formulation, 

and sustainability. Today’s pet 

owners seek organic, grain-free recipes 

enhanced with visible functional benefits 

to support overall health and wellness. 

Figure 1: Innova Database New Pet Food Launches in EMEA 2025 ii 

Wet food has a high moisture content 

which helps with hydration and digestion. 

Convenient packaging is also a big 

advantage. Formats like single-serve trays 

and resealable pouches keep food fresh 

and easy to use. At the same time, ecoconsciousness 

is growing. Brands are now 

expected to use recyclable materials and 

source ingredients responsibly. iii 

Palatability has long been a cornerstone 

of product differentiation and premium 

positioning within the pet food industry. 

Wet food, in particular, is widely recognized 

for its superior palatability. However, in 

the face of intensifying competition, an 

expanding variety of products, evolving raw 

materials, and new processing techniques, 

manufacturers are now exploring ways to 

further enhance palatability offering added 

value and reinforcing brand loyalty in an 

increasingly crowded market. iv 

Palatability in wet pet food remains a 

complex and evolving field, with much 

still to uncover. However, recent research 

continues to reveal promising strategies 

to enhance flavor appeal and feeding 

enjoyment. In this context, two key areas 

deserve closer attention: the influence of 

processing techniques on palatability and 

the strategic use of palatants to elevate 

sensory experience. 

Time, Temperature, and Safety: 

The Role of F₀ in Wet Food 

Manufacturing 

To truly grasp how wet pet food processing 

influences palatability, it's essential to start 

with the parameters that control thermal 

treatment, primarily time and temperature. 

These two factors shape what’s known in 

the industry as the F₀ value. 

Figure 2: Formula of the retorting value vi 

In wet pet food production, F₀ is a key 

measure used during heat processing 

(called retorting) to make sure the food 

is safe. It tells us how efficient the heat 

treatment is to kill harmful bacteria. F₀ 

is expressed in minutes and represents, 

for a certain temperature and time, the 

equivalent duration of the sterilization 

at 121.1°C (figure 2). It was determined 

that to eliminate Clostridium botulinum 

in 12 logarithmic units (12D), foods must 

be exposed to a temperature of 121.1 °C 

(250°F) for 3 minutes. Thus, an F0 value 

of 3 minutes is generally regarded as the 

standard in the wet pet food industry, 

ensuring adequate reduction of most 

microorganisms to meet safety requirements. v 

However, many pet food manufacturers 

will choose to have higher values such as 

5, 25, or even more. 

But safety is just one side of the equation. 

The F₀ value also plays a critical role in 

8 


Pet Food 

Cutting Solutions 

Rely on Urschel, 

The Global Leader in 

Food Cutting Technology, 

to deliver cutting solutions 

for all types of pet food products. 

From slices and dices of chubs 

and preformed logs to flake cutting meat 

or emulsifying fish products, Urschel 

excels at meeting your processing goals. 

Explore pet food cutting 

solutions at urschel.com. 

#1 Best Selling Provider 

of industrial cutting machinery 

throughout the world. 

www.urschel.com 

® Urschel, Urschel logo symbol, and The Global Leader in Food Cutting Technology 

are registered trademarks of Urschel Laboratories, Inc. U.S.A.

INGREDIENTS 

preserving the flavor, texture, and nutrient 

density of the final product. Typical 

sterilization processes operate within a 

temperature range of 120 - 130 °C, with 

cooking durations ranging from 10 to 120 

minutes, depending on the formulation 

and packaging. Fine-tuning these variables 

can profoundly impact not only microbial 

control, but the sensory experience that 

drives consumer acceptance and animal 

enjoyment. 

Cracking the Code: How 

Retorting Conditions Impact 

Palatability in Wet Pet Food 

To explore how thermal processing 

influences palatability in wet pet food, 

Kemin conducted a targeted study using 

a turkey and giblet loaf recipe for cats. The 

formulation included 1% PALIVATE WP.65 

Dry as a palatant. Seven distinct versions 

of the loaf product were prepared by 

varying the retort time, temperature, and 

resulting F₀ values. Cooking temperatures 

were set at 110 °C, 120 °C, and 130 °C, 

while time ranged from 36 to 150 minutes, 

generating calculated F₀ values between 

10 and 140 minutes. 

To evaluate palatability, all variants were 

subjected to a versus test at a third-party 

cattery in the United States. Each product 

was tested one versus each other over 

two days, involving a panel of 30 cats. The 

statistical significance of the preferences 

was assessed for each test using a Student 

t-test, allowing for a rigorous analysis of 

the impact that processing conditions 

had on sensory acceptance. 

The summarized palatability results of this 

evaluation are presented in the following 

table (figure 3). 

Among the retorting processes tested, 

the longest heat treatment (303 minutes) 

showed a clear decline in flavor appeal, 

while the shortest process, just 36 minutes, 

consistently delivered the best results 

across the board. Shorter retorting times 

at a constant temperature clearly emerged 

as a key factor in boosting palatability. 

Higher temperatures also played a 

positive role, with the top-performing 

recipe processed at 130 °C for 36 minutes 

(F₀ ≈ 80), closely followed by 130 °C for 

41 minutes, which had the highest F₀. 

Surprisingly, a product processed at the 

lowest temperature and F₀ value (110 °C 

for 148 minutes) still ranked well against 

medium F₀ products, suggesting that 

maximum heat treatment does not always 

equal maximum palatability. 

These findings reaffirm that the retorting 

process plays a significant role in shaping 

the palatability of wet pet food. Both 

processing temperature and duration 

influence the final sensory quality, 

with shorter cooking times and higher 

temperatures generally yielding more 

palatable results. 

Tailoring Taste: Innovations 

in Palatability for Wet Pet 

Nutrition 

While wet pet food is known for its high 

palatability, there remains room for 

improvement. As seen together, one key 

area is process optimization, particularly 

the thermal treatment during retorting. 

Figure 3: Palatability Results Across Seven Wet Cat Food Formulations vii 

Another promising avenue is the use of 

palatability enhancers. It’s important to 

note that these enhancers differ from 

those used in dry pet food, both in 

composition and application. 

In dry formulations, palatants are typically 

sprayed onto the surface of kibbles after 

processing, delivering immediate flavor 

impact. In contrast, wet pet food requires 

palatants to be incorporated directly into 

the blend prior to the retorting phase. This 

distinction means that wet food palatants 

undergo transformation during cooking. 

Flavor development occurs through inprocess 

reactions such as protein hydrolysis 

and the Maillard reaction, the latter being 

particularly influential during retorting. To 

be effective, wet palatants must include the 

right precursors to enhance these reactions 

and generate a desirable aromatic profile 

by the end of processing. 

To evaluate palatant efficacy in wet 

food, manufacturers often rely on 

similar testing protocols as for dry food; 

Typically, preference trials involving 20 

or more animals over a two-day period. 

Beyond flavor, texture is another critical 

consideration. Producers are now looking 

at how palatants can be tailored to 

complement the physical characteristics of 

wet formulations, ensuring both sensory 

appeal and technical compatibility. 

Figure 4: palatability test with different inclusion in chunk and gravy formula ix 

Palatants in Chunk-in-Gravy Pet 

Food: Where Placement Makes 

the Biggest Impact 

One frequently asked question in wet 

pet food development, in chunk-in-gravy 

formats, is where to incorporate palatants 

for optimal palatability: in the chunks or 

10 


INGREDIENTS 

in the gravy? While further research and 

palatability testing are needed across 

various formulations, palatants, and 

processing conditions, initial findings have 

begun to reveal some promising trends. 

A series of trials conducted with three 

different palatants offered early insights. 

For the first two palatants, 2% was added 

either into the chunk or into the gravy 

and compared against a control with no 

palatant. The first palatant demonstrated 

a clear improvement in overall palatability 

versus the control, though no distinction 

could be made between the two 

application methods. In contrast, the 

second palatant yielded better results 

when added to the gravy, indicating that 

the carrier matrix can influence palatant 

effectiveness. viii 

Whether enhancing Maillard reactions 

through controlled heat exposure or 

determining the optimal placement 

of palatants within chunk-in-gravy 

formulations, these refinements are pivotal 

to delivering elevated sensory experiences 

that drive pet preference and owner 

satisfaction. The path forward will require 

continued experimentation, deeper 

understanding of ingredient behavior 

under thermal stress, and a willingness 

to rethink conventional approaches, all in 

pursuit of the perfectly palatable bite. 

References: 

i 

Innova Database New Pet Food Launches in EMEA 2025 

ii 

Innova Database New Pet Food Launches in EMEA 2025 

iii 

https://www.futuremarketinsights.com/reports/wet-pet-food-market 

iv 

Euromonitor (World_Market_for_Pet_Care 2024 ) 


v 

FEEDIAF Guide to Good Practice for the Manufacture of Safe Pet Foods 

vi 

https://www.terrafoodtech.com/en/importance-of-f0-value-in-sterilization/ 

vii 

Kemin data : US24F193-198 ; US24F231-235 ; US24F236-245 

viii 

Kemin data : SD-24-27221 ; TD-25-10312 

ix 

Kemin data : TD-25-10312 

The Author: 

Maïlys Le Thiec is a food 

industry engineer who began 

her career in human food 

before transitioning to pet food. 

After developing palatants and 

hydrolyzed proteins in China, 

she became the Technical 

Service Manager for Kemin Nutrisurance Europe. 

Maïlys provides tailor-made solutions to enhance 

palatability and health benefits for pets. 


www.kemin.com/nutrisurance 

A more comprehensive study was then 

performed using a third palatant applied 

at 1%. Four formulations were tested: 

one without any palatant (Control 1), one 

with a 50/50 distribution between chunk 

and gravy (Control 2), one with palatant 

entirely in the chunk, and one with palatant 

entirely in the gravy. Both palatantenhanced 

products outperformed 

Control 1, with the gravy-only application 

showing statistically stronger results. 

Compared to Control 2, only the gravyfocused 

formulation showed a significant 

increase in consumption, suggesting that 

incorporating palatants in the gravy may 

be the most effective strategy (figure 4). 

However, this approach is not without 

its trade-offs. The inclusion of palatants 

in the gravy can impact product color, 

which is an important aesthetic and 

consumer acceptance factor. To mitigate 

this risk, a balanced application, splitting 

the palatant between chunks and gravy, 

might offer a functional compromise. 

While the preliminary data points to 

promising directions, further in-depth 

studies will be essential to confirm these 

findings and refine best practices. 

Improving Quality of Life 

for our most trusted companions 

– Bioactive Collagen Peptides (BCP ® ) proven 

to stimulate joint cartilage metabolism in pets 

– A pure non-allergenic collagen protein 

for clean label products 

Conclusion 

As wet pet food continues to capture a 

significant share of product innovation, 

the challenge for manufacturers goes 

beyond meeting basic nutritional and 

safety standards. The insights gathered 

from research into thermal processing, 

F₀ values, and palatant strategies underline 

the importance of precision in both 

recipe design and production techniques. 


GELITA AG 

Uferstraße 7 · 69412 Eberbach · Germany · www.gelita.com 

11

INGREDIENTS 

Organic Antioxidant Innovations at 

the Nordic Pet Food Conference 

Brenntag Specialties Animal Nutrition will participate in the Nordic Pet Food Conference, which will take place 

from September 22-24, in Gothenburg, Sweden. As a Platinum Sponsor, Brenntag joins forces at a business 

table at the exhibition area with the long-standing partner BTSA, a leading specialist in natural antioxidants, to 

present the next generation of organic antioxidant solutions for pet food, rendering and feed applications. 

Photos: Brenntag 

Antioxidants are an essential component 

in the Animal Nutrition and Rendering 

industries. They help extend shelf-life, 

protect nutrients and improve overall 

quality and palatability of the products 

by minimizing spoilage produced by 

oxidation. At the conference, Diego García, 

About 

Brenntag Animal Nutrition: 

Brenntag Animal Nutrition is the 

expert for innovative solutions for safe 

feed and pet food. The team of experts 

develops safe-to-use and effective 

solutions in several production 

facilities with the aim of producing 

feed with less use of medication. For 

this reason, Brenntag has developed 

the "Total Concept" - a tool that 

takes care of feed and water intake, 

pathogen control, intestinal health 

and optimal digestion. 

R&D director of BTSA will present how 

their unique range of organic tocopherols 

was developed to meet both market 

and functional requirements, offering a 

powerful alternative to synthetic solutions. 

These innovations not only extend 

product stability but also support the 

global effort to reduce food waste. 

Paula Sánchez Pimley, Industry Market 

Manager for Petfood and Rendering in 

EMEA: “Pet food producers are under 

growing pressure to improve product 

stability and transparency while reducing 

synthetic additives. At Nordic Pet Food 

Conference, we’ll show how our tailored 

antioxidant solutions meet these needs, 

naturally and effectively!” 



www.brenntag.com 

Paula Sánchez Pimley 

12 


MORE THAN PALATANTS. 

SERVICES. 

AFB is more than just palatants. Our services are tailored to the 

specific needs of each customer. Its how we bring value to pet food 

companies, through research expertise and technical support. 

TECHNICAL 

PALATABILITY 

BEHAVIOR 

PILOT 

PLANT 

ANALYTICAL 

TESTING 

Our experts will collaborate with you to evaluate the best services 

for your needs. We are your global partner! 

Argentina | Australia | Brazil | China | Mexico | Netherlands | United States | Thailand | afbinternational.com 

© 2025 AFB International

INGREDIENTS 

The Future of Petfood: Three 

Trends Driving the Evolution 

Photos: FI-Europe 

From personalized nutrition to sustainable 

innovation, its new report reveals the 

forces reshaping the € 29.3 billion 1 

European pet food market. Fi Europe, the 

world's leading food ingredients event, 

today reveals the three most significant 

trends set to transform the global pet food 

industry in 2026. Precision pet nutrition, 

sustainable innovation, and transparency 

demands all present significant opportunities 

for retailers, brand owners and 

pet food producers, according to “The 

Future of Pet Food,” a report that draws on 

Informa’s comprehensive Fi Global Insights 

platform, which combines real-time 

market intelligence, exhibitor innovations 

and industry expert consultations. 

Yannick Verry (left with his dog Nano), 

Brand Director, at Fi Events Portfolio, 

said: "Our data tells a compelling 

story – while cost-consciousness 

still prevails, in 2026, pet owners will nonethe-less 

demand premium ingredients, 

targeted nutritional solutions and 

transparency that increasingly rival 

human food standards. This creates a 

unique market dynamic where innovation 

isn't just rewarded, it's becoming essential 

for survival. Brand owners and ingredient 

suppliers that can deliver on both 

sustainability credentials and functional 

benefits will find a growing market that’s 

both discerning and highly rewarding." 

Three trends poised to share the 

pet food market in 2026 are: 

1. Precision nutrition – Personalized 

products to improve pet health & wellbeing 

The era of generic pet food is ending. 

As pet owners increasingly view their 

companions as family members, they're 

demanding the same level of individuality 

and personalization they seek for 

themselves. 

This shift means a move beyond simple, 

undifferentiated nourishment. It is driving 

unprecedented innovation in conditionspecific 

formulations, with manufacturers 

moving beyond basic life-stage feeding 

to address individual health concerns, 

including long-term or future ones. 

Advanced AI platforms are now enabling 

14 


INGREDIENTS 

Photo: Adobe Stock #495492024 

truly customized feeding plans, while 

functional ingredients target everything 

from gut health and joint mobility to 

cognitive function and mental well-being. 

2. Sustainable innovation revolution – 

Circular economy drives transformation 

The 52% of pet owners actively seeking 

sustainable packaging is just one example 

of sustainability continuing to rise up the 

pet food sector agenda. Suppliers are 

responding with innovative ingredient 

sourcing and packaging but more and 

better solutions are on the horizon, as, 

brands strengthen their sustainability 

offering by exploring everything from 

regenerative agriculture sourcing to 

biodegradable materials. 1 

Manufacturers are also adding value 

to underutilized raw materials through 

upcycling to prevent waste and /or add 

nutritional value. Alternative proteins – 

from insects to cultured meat – move from 

niche experiments to commercial reality. 

Environmental credentials increasingly 

influence purchasing decisions, making 

sustainability both an ethical imperative 

and competitive advantage. 

3. Transparency & trust – Consumers 

want the truth, and now 

pet food labelling – with many asking a 

fundamental question: "Can I happily put 

the health and well-being of my beloved 

pet in the hands of this brand? 2 

This scrutiny is reshaping the entire 

industry. Processing methods are 

becoming key differentiators, with raw, 

clean label and minimally processed 

foods gaining market share as owners 

question traditional recipes and 

manufacturing methods. "Natural" and 

"ingredient source" claims now carry 

the most purchasing power, while social 

media amplify both success stories and 

failures at unprecedented speed. At a time 

of rising costs, brands must earn trust 

through verifiable claims and transparent 

practices. Those that succeed are seeing 

premium pricing acceptance; those that 

don't face swift consumer abandonment 

in favor of more trustworthy alternatives. 

Actionable insights 

These insights form part of Fi Europe's 

comprehensive research into the future 

of pet food, analysing market data from 

across the € 29.3 billion European pet 

food market, which serves 108.3 million 

cats and 89.6 million dogs. 3 The full report 

expands on areas such as alternative 

proteins that are achieving commercial 

breakthrough, how AI is reshaping formulation 

strategies and more. 

As well as downloading the report, industry 

professionals can explore these trends, 

related presentations and corresponding 

innovations and inspiration firsthand in 

the dedicated Pet Food Suppliers Hub at Fi 

Europe 2025, taking place 2-4 December 

at the Paris Expo Porte de Versailles. 

References: 

1 

FEDIAF (European Pet Food Industry Federation) proprietary data 

2025. 

2 

Fi Global Insights, "The Future of Pet Food: Innovation, Sustainability, 

and Consumer Trust" (2025), 14. 

3 

Fi Global Insights, "The Future of Pet Food: Innovation, Sustainability, 

and Consumer Trust" (2025), 3. 



www.figlobal.com 


Pet owners have become ingredient 

detectives. As the boundary continues to 

blur between feeding their families and 

their furry friends, 88% of consumers now 

prioritize accuracy and transparency in 


15

INGREDIENTS 

Faba Bean Protein Concentrate 

with Strong Potential in Pet Food 

BENEO's new trials reveal technical, sustainable and cost benefits 

Photo: BENEO 

BENEO can now reveal the positive 

results of its technical trials that show its 

faba bean protein concentrate can be 

successfully used as an alternative to spray 

dried animal blood plasma (ABP) in wet 

pet food. The faba bean ingredient can be 

used for full or partial ABP replacement, 

with no significant change in the end 

product’s weight or texture, offering 

producers cost savings compared to 

ABP. The results also show that faba bean 

offers better binding properties than pea 

protein concentrate when replacing ABP. 

pets’ food. Thanks to the recent trials, pet 

food manufacturers now have a costeffective, 

plant-based alternative that 

offers similar proven functional properties 

to ABP in wet pet food products. 

Initial technical trials conducted on behalf 

of BENEO by Passion4Food, a specialist 

service provider for the pet food industry, 

investigated the performance of faba 

bean protein concentrate when partially 

or fully replacing ABP by 50% and 100% 

respectively, in high protein wet pet 

food loaves (paté). The results were so 

promising that follow up trials were 

carried out using a test recipe suitable for 

commercial scalability. 

As part of the additional trials, the 

same percentages of ABP and faba 

bean protein concentrate were used 

and compared to a test recipe in which 

ABP was partially replaced at 50% with 

pea protein concentrate. The results 

Demand for wet pet food is on the rise, 

with growth being driven by pet owners 

looking for premium and nutritionally 

balanced pet foods with good palatability. i 

However, with a relatively high total 

moisture content of at least 50 wt%, the 

quality of premium and super-premium 

wet pet food is standardized and 

maintained through the addition of ABP. 

Although this ingredient has excellent 

texturizing and emulsifying properties, 

these functional benefits can come at a 

high cost. Additionally, due to its animal 

origin, ABP is increasingly perceived as 

undesirable by consumers that want to 

see more plant-based offerings in their 

16 


Come and see for yourself: 

www.harnisch.com 

Perfectly 

positioned. 

The international specialist magazines from Dr. Harnisch Publications 

In addition to the haptic charm of 

classic print magazines, we also 

offer newsletters, news, events and 

subscriptions on our magazine 

websites in addition to the digital 

editions that can be read free of charge. 

Take a look at www.harnisch.com 

for all relevant content. 

Our publications include: 

- Technology & Marketing -

INGREDIENTS 

showed that BENEO’s faba bean protein 

concentrate is an excellent and more 

cost-effective alternative binder to ABP, 

with no significant changes recorded in 

terms of the height, weight, hardness 

or adhesiveness of the loaves. Partial 

replacement of ABP with pea protein 

concentrate led to a significant decrease 

of hardness, demonstrating that faba bean 

protein concentrate has a higher binding 

capacity in wet pet food loaves. This can 

improve the texture of the end product, 

making it a valuable alternative to ABP in 

such applications. Following the positive 

trial results, BENEO filed an international 

patent application for its faba bean protein 

concentrate as an alternative to spray 

dried animal blood plasma in wet pet food, 

which was published in August 2025. 

As well as offering technical and cost 

benefits, faba bean protein concentrate 

offers strong sustainability credentials 

related to BENEO’s local sourcing and 

production process. With a protein 

content of 61g/100g on dry matter and an 

ileal digestibility score of almost 90%, it is 

a highly digestible source of protein. Its 

amino acid profile is relatively rich in lysine 

and can nicely complement cereal protein 

like rice protein or vital wheat gluten, 

to achieve a complete essential amino 

acids profile. BENEO’s faba bean protein 

concentrate is included in EU Catalogue 

of Feed Materials, ii and is suitable for “no 

grain” claims in pet food. 

Dr Maygane Ronsmans, Product Manager 

Animal Nutrition at BENEO says: “With 

two in three pet owners considering 

plant-based proteins to be better for the 

environment iii , demand has grown for 

sustainable and locally sourced vegetal 

protein ingredients. As the trials show, 

BENEO’s faba bean protein concentrate 

offers pet food manufacturers a winwin 

scenario: producers can decrease 

their recipe costs while benefitting from 

secure supply and meeting consumer 

expectations for more sustainable and 

plant-based pet foods, without impacting 

the quality of the end product. This is 

good news for the growing number 

of producers committing to clear 

environmental targets.” 

References: 


i 

Wet Pet Food Market Analysis - Size, Share, and Forecast Outlook 

2025 to 2035, Future Market Insights Inc, 2024. 

ii 

Commission Regulation (EU) No 68/2013 of 16 January 2013 on the 

Catalogue of feed materials – Faba bean protein concentrate is listed 

under entry 3.7.5: “Horse bean protein” 

iii 

BENEO Consumer Research On Pet Care 2025. FMCG Gurus 

conducted a quantitative online survey in 2025 with 2.500 pet 

owners in the US, Brazil, UK, Germany, and China (250 cat and 250 

dog owners per country). 



www. beneo.com 


19

PROCESSING 

More Performance & Flexibility 

Major Capacity Expansion 

in Pet Food Production 

The challenges of pet food manufacturing are increasing: rising demand, strict quality standards, and growing 

requirements for high-performance production processes. To meet these challenges, an existing facility was 

extensively expanded and technologically upgraded. This project demonstrates how a significant capacity 

increase can be realized within an existing building structure – without interrupting ongoing operations. 

and well-planned system architecture, 

hygroscopic and temperature-sensitive 

raw materials had handled with greatest 

care. Given the client’s global market 

presence, it was critical that all formulations 

be processed with uncompromising 

quality and batch purity. To support this, 

all system components were designed 

to prevent material build-up and ensure 

easy accessibility and cleanability of 

equipment. Every new system element was 

implemented in hygienic design, including 

mechanisms for quick changeovers. 

Photos: Daxner 

When a pet food production plant set out 

to expand their operation and increase 

production capacities (an investment 

representing well over 10 million euros), 

Austrian bulk material specialist Daxner 

showcased its technical expertise and 

performance capabilities. Executing the 

project during live operations posed 

high demands on planning, fabrication, 

and installation. Given their international 

operations, this established pet food 

manufacturer selected a partner with 

the following: proven experience in 

bulk material handling, a high level of 

adaptability, and the necessary resources. 

Integrating new systems within the existing 

infrastructure while maintaining the 

existing production rates required precise 

calculations and coordination, along with 

a meticulously planned execution strategy. 

Thanks to close collaboration between 

the client and the system integrator, a 

production solution was developed that 

meets their growing demands for both 

capacity and quality. Five new systems 

for storage, conveying, and dosing were 

integrated into the existing facility to 

enable precise processing of various feed 

blends while maintaining the highest 

hygiene standards. Whether bulk, major, 

minor, or micro components, all are 

dosed with pinpoint accuracy, ensuring 

consistently high processing quality. 

The flexible project execution enabled 

efficient implementation of ongoing 

adjustments and allowed processes to be 

fine-tuned to the client’s evolving needs. 

Challenges in Planning and 

Execution 

The planning and implementation 

phases were characterized by continuous 

adaptations. High requirements for 

conveying capacity, short-term changes, 

and structural constraints demanded a 

great deal of flexibility. Daxner addressed 

every adjustment request and skillfully 

incorporated it into the concept. 

One of the key technical challenges 

involved designing pneumatic conveying 

systems with a throughput capacity of up to 

50 tons per hour while maintaining drying 

and cooling for process air throughout the 

system. In addition to precise calculations 

Structural conditions also played a crucial 

role. The existing building structure had to 

be integrated in a way that did not disrupt 

ongoing production. The originally 

planned construction would have led 

to substantial foundation costs due to 

height, prompting a design change. 

Daxner applied its modular system 

concept to efficiently embed the new 

systems into the existing infrastructure 

and ensure a seamless expansion. 

20 



System Design and Technical 

Integration 

The expanded facility now includes eleven 

large-capacity (bulk) silos – eight of which 

were existing units integrated into the 

system, while three new bulk silos were 

manufactured and incorporated into the 

storage and dosing systems. Due to the 

high pneumatic conveying capacity of 50 

tons per hour, specific wear-protection 

measures were implemented, including 

the use of highly wear-resistant pipe 

bends and appropriately sized conveying 

lines. High-performance filter separators 

with rotary valves and diverter tubes 

enable flexible and contamination-free 

filling of major component silos (day bins). 

Additionally, 18 major component silos 

are fed via pneumatic conveying systems 

from both the bulk silos and bulk bag 

(super sack) unload stations. Component 

allocation was carefully planned as part 

of an explosion-protection concept. From 

the major component silos, raw materials 

are dosed into scales according to specific 

recipes and conveyed via pneumatic lines 

to the receiving hoppers in the milling 

tower – minimizing any risk of crosscontamination. 

DISCOVER THE WIDEST 

AND MOST VERSATILE 

BELT SORTER 

ON THE MARKET 

3-in-1 combination 

of camera, laser and 

metal detection 

Advanced 

sorting software using 

Artificial Intelligence 

Perfect hygiene, 

optimal flexibility and 

integration options 


BOOK YOUR 

FREE DEMO 

INNOVATIVE 

SORTING SOLUTIONS 

FOR PET FOOD 

WWW.OPTIMUM-SORTING.COM 

21


The facility also includes five bulk bag 

(super sack) dosing stations, allowing for 

flexible material input – either into the 

major component day silos or directly 

into the component scales. The system is 

further complemented by 25 minor and 

20 micro components. A high degree 

of automation in the dosing process 

minimizes manual intervention and 

ensures precise, traceable formulation 

composition. The system's smart 

scalability enables rapid adaptation to 

new recipes and production requirements. 

Quality Management and 

Efficient Processes 

One of the key success factors was the 

proactive coordination among all project 

stakeholders. Through targeted planning 

and transparent communication, technical 

challenges were identified early and 

resolved efficiently. The close collaboration 

between departments ensured that 

adjustments could be implemented 

without jeopardizing the client’s 

production targets. 

In addition to thoughtful planning, the 

quality of the plant’s new equipment also 

played a central role. Most of the production 

was carried out at Daxner’s in-house facility 

in Austria, ensuring consistently high 

manufacturing standards. The combination 

of technological expertise and precise 

execution resulted in a robust production 

solution – entirely implemented in hygienic 

design – delivering high performance and 

long-term durability. 

Conclusion: Future-Proof 

Technology with Sustainable 

Value 

This project is a compelling example of 

how targeted technological development 

and smart planning can create a powerful 

production solution. Daxner not only 

delivered a customized plant expansion 

but also laid a solid foundation for future 

capacity growth. 

Thanks to innovative technology and 

flexible system structures, the client is 

now well-positioned to respond quickly to 

market changes and continue optimizing 

production processes efficiently. The 

expansion ensures a sustainable upgrade 

to pet food manufacturing while 

strengthening the company’s long-term 

competitiveness. 



www.daxner.com 

22 



Qlar Returns to the Food and 

Animal Feed Industry with a bold 

Rebranding 

Following its successful rebranding in May 2024, bulk solids expert Schenck Process has returned to the global 

food and animal feed market under its new name, Qlar, on September 1, 2025. This re-entry follows the sale 

of its Food & Performance Materials (FPM) business unit in 2023 and the termination of the non-compete 

agreement with Hillenbrand, Inc. Qlar meets the growing demand for precise, energy-efficient, and hygienic 

processing technologies and supports food and animal feed manufacturers in achieving the highest standards 

of safety, quality, and efficiency. Customers benefit from comprehensive aftermarket, spare parts, and 

maintenance services, as well as new, tailor-made solutions for current industrial challenges. 

Photo: Qlar 

Manfred Bruckner, Chief Sales Officer (CSO) 

Qlar Group 

Following the sale of the FPM business in 

September 2023 and a brief hiatus, Qlar is 

now back in the global food and pet food 

industry with a new name and a stronger 

focus on sustainability. With its renewed 

approach, Qlar provides targeted 

support to the industry in implementing 

strict safety requirements, high 

hygiene standards, and the continuous 

optimization of its processes. 

Qlar offers a wide range of process 

technologies, including precise weighing 

and dosing solutions and digital monitoring 

systems that meet the highest 

standards of hygiene and efficiency. 

These solutions enable the industry to 

achieve consistently high product quality, 

flexible production processes, resource 

optimization, and risk minimization. 

“Food and pet food manufacturers today 

face stricter requirements – from quality 

and safety to an increasing focus on 

sustainability and the circular economy,” 

explains Manfred Brückner, Chief Sales 

Officer of the Qlar Group. "Our mission at 

Qlar is to provide reliable, efficient, and 

hygienic process solutions that enable our 

customers to increase their productivity 

while reducing waste and resource 

consumption. We are proud to support 

companies on their journey toward a 

more sustainable, circular food system." 

The Qlar portfolio is complemented by 

comprehensive aftermarket services. 

These include maintenance, spare parts 

supply, technical upgrades, and rapid 

support. In this way, Qlar helps food and 

pet food processors operate their plants 

efficiently and reduce downtime to a 

minimum. 



www.qlar.com 

We realize your ideas 

pet-food ready 

with frey 

technology! 

Piston Stuffer KK500 

With our new TC1000 control (optionally 

with hinged display) 

Optimal for sensible products with solid 

components 

Particularly gentle product treatment enabled 

by our advanced rotary piston system 

Highest energy efficiency due to the FREY 

Top Line drive 

Highest hygienic standard 


Heinrich Frey 

Maschinenbau GmbH 

89542 Herbrechtingen 

Phone: +49 7324 1720 

info@frey-online.com 

www.frey-online.com 

23


Trends, Processing Solutions 

and Popular Cutting Applications 

in Pet Food 

As the Global Leader in Food Cutting Technology, Urschel’s expertise in 

successful cutting applications carries over into the wide range of products 

pet food processors manufacture. Urschel assists processors in the growing 

trend of vegetables and healthy options preferred by many pet owners. 

An example of a fresh vegetable cutting 

application is the reduction of sweet 

potatoes into dices, strips, or slices for the 

creation of freeze dried and dehydrated 

dog treats. Reduction of vegetables and 

fruits are also commonly integrated 

into different meat- or vegetable-based 

petfood mixes. 

Processors also rely on Urschel solutions 

to dice and reduce fish, poultry, or meats 

for freeze dried meat snacks. Similarly, 

cooked whole muscle and processed 

meats may be shredded to produce 

high end cat and dog foods. Keep in 

mind many of the pâté style pet foods 

and base products for kibble type foods, 

extruded foods are initially created using 

the Comitrol® Processor line. This line 

is dedicated to delivering particle size 

reductions down to micro-dimensions. 

These same products are then extruded 

and diced or shredded with an Urschel 

dicer, namely an M VersaPro® (MVP) Dicer, 

M6, DiversaCut 2110A®, or an Affinity® 

Dicer. Urschel dicers also routinely process 

extruded rope, pet snacks, and jerky type 

products to reduce them to meet the 

targeted specs of each customer. 

Challenges and Solutions in Pet 

Food Reductions 

Some applications, such as hard frozen 

meats, like liver or lung at subzero 

temperatures for freeze drying may 

present some challenges. It may present 

risks such as damaging knives or breaking 

belts, for example. Urschel takes the time 

to analyze each application and work 

with customers to overcome obstacles. 

Extruded products, in comparison, are 

usually cut at hotter, higher temperatures, 

so that presents different challenges. 

A good place to start with any applications 

is a free-of-charge test cut. Test cutting is 

available in-person, live remotely, or via 

video. With engineering and manufacturing 

on-site, Urschel has the ability to create 

specific parts to improve processing. 

Urschel has designed cutting operations 

within some of our newer machines as 

well as specific heavy duty (HD) parts 

such as knives and belts that effectively 

process these applications. Customers 

are discovering many benefits, not only in 

meeting their cutting goals, but simpler 

maintenance with the DiversaCut 2110A, 

Affinity, and Affinity Integra/Integra-D 

Dicers. Pretty much the same machines 

are being used for both human and pet 

foods. Urschel cutting machinery is known 

worldwide for its rugged durability in 

harsh production environments. Urschel 

machines are built with sanitation and 

USDA acceptance in mind. 

Performance and Maintenance 

Urschel offers complete in-depth 

operating manuals shipped with 

every machine manufactured. A set 

maintenance schedule should be adhered 

to make sure each dicer runs at peak 

performance to continue to deliver the 

highest quality output. 

Scott Klockow, Director of Applications and 

Product Development 

As the Global Leader in Food Cutting 

Technology, Urschel not only manufactures 

high-quality cutting equipment, but also 

crucial parts on all machinery, especially 

knives. Knives are at the heart of every 

machine Urschel manufactures. Knives 

are crafted specifically to overcome 

challenging to process products. Heavyduty 

knives and heavy-duty outboard 

bearings are built to give processors 

the edge over their competition. Knives 

should be replaced on a routine basis. A 

high-capacity machine running fast with 

dull blades will not deliver the targeted, inspec 

product. Shafts and bearings should 

also be maintained optimally and replaced 

as necessary. Consistent care related to 

the raw material also needs to be kept inmind. 

It should be tempered accurately 

to ensure the desired cut is achieved. 

Running too cold/frozen product could 

potentially damage the machine resulting 

in expensive repairs. The raw material 

needs to be treated, tempered accurate 

at times to get the quality of cut being 

desired. 

24 



The Future of Pet Food 

Processing 

As the selection of pet food products has 

increased in the marketplace, Urschel 

has been proud to keep up with this 

growing market. Increased processing 

of vegetables and fresh options in 

refrigerated sections, offer pet owners 

endless possibilities. Successful cutting 

has been the focus of Urschel since William 

Urschel founded the company in 1910. As 

the industry continues to evolve, so will 

the cutting methods Urschel designs. 

Pet food processors looking forward in 

their planning benefit from defining and 

understanding the complete raw product 

characteristics, scheduling a free test-cut 

with Urschel, and weighing options related 

to production line set-up and determining 

feeding and overall line efficiencies and 

requirements. 

Urschel is always looking for new 

applications, always making continuous 

advancements in cutting machinery to 

keep up with the market, high capacity, 

more user friendly, and increase sanitary 

features. The USDA accepted Affinity Dicer 

is becoming the go to machine in freeze 

dried and hot extruded applications for 

petfood. The Affinity even offers a builtin 

precutter – this offers an all-in-one 

solution to assist in the processing of logs. 

As the #1 Global Leader in Food Cutting 

Technology, Urschel continues to 

successfully lead in the manufacturing, 

selling, and support of industrial 

cutting machinery to partner and assist 

food processors everywhere. Urschel 

manufactures rugged dicers, slicers, 

shredders, and particle size reduction 

machinery. Every critical part is produced 

in-house to follow Urschel strict quality 

control standards to optimally fit and 

function like the original. Urschel 

headquarters/manufacturing is centrally 

located in the heart of the United States 

in Northwest Indiana. Urschel machinery 

delivers uninterrupted production 

and sanitary, precision cutting at high 

capacities. Rely on Urschel to deliver ideal 

cutting solutions that exceed your food 

processing goals. 



www.urschel.com 

AUTOMATED INGREDIENT HANDLING 

Daxner Headquarters AUSTRIA 

Worldwide Powder Handling 

Tel.: +43 / 7242 / 44 227-0, office@daxner.com 


www.daxner.com 

25

PACKAGING 

A Revolution in Sustainable, 

Functional Healthy Dog Snacks 

Sonoco, a global leader in value-added sustainable metal and paper packaging, is excited to announce its 

partnership with NaturDrops GmbH, a newly established family-owned company dedicated to delivering 

natural, high-quality, and sustainable dog snacks. This collaboration is a heartfelt tribute to our furry 

four-legged friends by providing an eco-friendly packaging solution that ensures both pet health and 

environmental responsibility. 

from 96% paper, including 69% recycled 

paper, with the remaining 4% consisting 

of the barrier protection. This sustainable 

design helps minimise waste while 

maintaining the high standards of quality 

expected by NaturDrops' customers. 

“The decision to use a sustainable 

packaging solution like GreenCan® was a 

natural fit for us, as our brand is built on the 

core values of naturalness, responsibility, 

and sustainability,” said Tanja Weinand, cofounder 

of NaturDrops. “From the name 

to the colours, imagery, and ingredients, 

everything revolves around the theme of 

nature. GreenCan’s high paper content 

and sustainable design give us the 

opportunity to make a bold statement, 

aligning perfectly with our brand culture.” 

NaturDrops is part of Smart Food for 

Future GmbH, with a current focus on 

the DACH region (Germany, Austria, 

Switzerland). The company is passionate 

about building strong brands in the 

functional food space, managing wellknown 

names like LAYENBERGER 

international and ISOSTAR in Germany, 

while also developing innovative new 

concepts through agile teams. Their 

goal is to build meaningful sustainable 

brands that reflect the changing needs of 

their target audience. NaturDrops is your 

latest brand offering natural, functional 

dog snacks that can be used flexibly – 

depending on the desired effect – as a 

supplement to food, preventively, or to 

support existing conditions. These snacks 

are suitable for daily use, independent 

of the main feed, and provide dogs with 

valuable functional nutrients. NaturDrops 

was launched in May 2025 after twelve 

months of development. 

Sonoco’s GreenCan® solution will support 

NaturDrops’ innovative range of functional 

dog snacks, blending sustainability with a 

modern design. NaturDrops was founded 

primarily by Michael and Tanja Weinand 

and combines expertise from the retail 

and healthcare sectors with a strong 

commitment to pet well-being. 

The NaturDrops product range features 

functional snacks specifically designed 

to promote dog health – supporting 

skin and coat, digestion, dental hygiene, 

and natural tick protection, among other 

key areas of dog health. The innovative 

Soft Drops are made with sustainable 

insect protein and fibre-rich sweet potato 

and include carefully selected active 

ingredients tailored to each function. 

A special feature is the unique herbal 

macerate, a fermented extract made from 

over 50 selected herbs. It helps create 

optimal conditions for the gut, preparing 

it to absorb the nutrients contained in the 

product more effectively, while naturally 

supporting digestive health. 

NaturDrops’ commitment to sustainability 

is evident in every aspect of their business, 

from ingredient sourcing to production. 

With Sonoco’s GreenCan® solution, the 

company ensures that its packaging is not 

only functional but also environmentally 

responsible. Sonoco’s GreenCan® is made 

“Partnering with NaturDrops to provide 

innovative and sustainable packaging 

solutions for their healthy dog snacks 

is truly exciting for Sonoco,” said Dirk 

Karbach, German Sales Manager at 

Sonoco. “Our GreenCan® solution is a 

perfect fit for their commitment to both pet 

health and environmental responsibility, 

offering high-quality, eco-friendly packaging 

that aligns with their values. We 

are proud to be part of their journey in 

supporting our furry companions in the 

best way possible.” 

NaturDrops represents a new era of 

pet care, offering snacks that are not 

only good for dogs but also good for 

the environment. With the support of 

Sonoco’s GreenCan® solution, NaturDrops 

is setting new industry standards by 

offering a healthy, sustainable alternative 

to traditional pet snacks – a perfect way 

to celebrate our furry four-legged friends. 



www.naturdrops.dog 

www.sonocoeurope.com 

26 


MonoFlexE 

Monomaterial FFS 

with integrated zip 

MEET US AT 

PATS 

STAND E48 

Quadroseal bag 

customisable pre-formed bags 

ROTO RECLOSABLE 

HIGH BARRIER FLEXO AND SYSTEM 

www.coveris.com

PACKAGING 

Sustainable Flexible Packaging 

for Pet Brands: Perspective on 

Recyclable-Ready Pouches 

Pet owners expect high-quality nutrition with minimal environmental impact. 

Retailers demand efficient logistics and shelf-ready solutions. Regulators 

require packaging that can be collected, sorted, and truly recycled. At Tyler 

Packaging, we see recyclable-ready mono-material pouches – typically all-PE 

or all-PP structures – as the packaging solution that aligns all three priorities. 

These pouches are increasingly becoming the default choice across dry food, 

dry treats, wet-food, toppers, supplements, and refill formats. 

Why Mono-Material Pouches? 

Traditional multi-layer laminates blend 

polymers and foil to achieve stiffness, 

barrier protection, printability, and 

sealability. While these materials perform 

well in use, they fail at end-of-life: mixed 

structures are extremely difficult to 

recycle. 

Mono-material pouches, by contrast, use 

layers from the same polymer family (e.g., 

PE/PE with EVOH barriers), allowing the 

package to behave as a single material 

in recycling streams. This results in better 

sortability, higher yield, and a credible 

path toward circularity. 

The Weight & Sustainability 

Advantage 

Flexible pouches are lighter than rigid 

formats, reducing energy use, transport 

emissions, and storage needs. Lifecycle 

assessments consistently show that: 

• Mono-PE or mono-PP pouches deliver 

lower carbon footprints than multimaterial 

laminates. 

• Lighter packs allow more units per pallet, 

fewer miles per tonne transported, and 

less back-of-store space – all without 

compromising pack performance. 

At Tyler Packaging, we see this as a direct 

sustainability and operational advantage 

for pet brands, reducing environmental 

impact while improving supply chain 

efficiency. 

Good Practices: A Warning on 

Over-Engineering 

For brands to achieve recyclability, we 

are seeing significant increases material 

usage. Why? This is to pass drop testing, 

machinability, or barrier performance 

requirements by increasing film thickness 

or adding extra layers to meet recyclableready 

criteria. Analysis shows that, in 

some cases, brands must make their 

recyclable packaging up to 30% thicker 

than traditional non-recyclable packs to 

pass performance tests. 

While this may technically achieve a 

recyclable claim, it raises an important 

environmental question: if more material 

is being used, higher transport emissions 

are generated, and more plastic enters the 

recycling system, is this truly a sustainable 

choice? Simply meeting recyclability 

criteria does not automatically equate 

to a lower overall environmental impact. 

This should align with business targets, 

science-based targets of the brands. 

Regulatory Drivers 

In the European Union, the Packaging 

and Packaging Waste Regulation (PPWR) 

came into effect in February 2025, with 

full application following 18 months later. 

By 2030, all packaging will be required 

to be recyclable under harmonised 

design-for-recycling criteria, and by 2035, 

recyclability must be demonstrated at 

scale. This means that businesses will need 

to simplify packaging structures, focus on 

polyethylene (PE) or polypropylene (PP) 

material streams, and validate recyclability 

to remain compliant. 

In the United Kingdom, Extended 

Producer Responsibility (EPR) will begin in 

October 2025, introducing year-one fees 

alongside mandatory reporting. These 

fees will be modulated depending on 

the material used and the recyclability of 

Adam Kay, 

Director 

the packaging. As a result, lighter monomaterial 

packs will benefit from lower fees, 

while heavier, multi-layered solutions will 

increase cost exposure. 

How Tyler Packaging Designs 

Circular Pouches 

Creating circular pouch packaging begins 

with selecting a dominant polymer stream. 

Mono-PE structures offer forgiving seals, 

good drop resistance, and effective EVOH 

barrier properties. Mono-PP, on the other 

hand, provides higher heat resistance, 

making it suitable for retortable products. 

Following Design-for-Recycling (D4R) 

principles is essential. This involves 

keeping barrier layers lean (less than 

5–10% EVOH), avoiding PET, metallised 

foil, and incompatible inks or adhesives, 

and prioritising clear or light films. 

Closures and fitments must also be 

reconsidered. For instance, PE spouts 

should be used on PE pouches and PP 

zippers on PP pouches, since mixedmaterial 

components compromise 

recyclability. Similarly, barriers should be 

tailored to product needs: dry treats often 

require only oxygen and grease protection, 

while wet foods may demand PP retort 

pouches that are still recyclable-ready. 

Performance must then be validated 

through trials with recyclers and material 

recovery facilities (MRFs). Third-party 

certification, such as that offered by Tyler 

Packaging, strengthens the credibility of 

28 


PACKAGING 

recyclability claims, helps guard against 

greenwashing, and builds consumer trust. 

Commercial Upsides 

Adopting simpler, recyclable packaging 

offers clear business advantages. By 

moving to streamlined film structures, 

companies reduce exposure to pack cost 

volatility, as these materials are easier 

to source. Lighter packs also generate 

savings in freight and warehousing, 

since more units can fit per pallet. Early 

adoption of recyclable solutions mitigates 

EPR-related risks by reducing future fees. 

Additionally, retailers are increasingly 

rewarding mono-material designs, which 

score higher on packaging sustainability 

scorecards. 

Pitfalls to Avoid 

While developing recyclable packaging, 

businesses must avoid unnecessary 

complexity. Adding extra layers or 

thickness in pursuit of barrier or 

drop performance can compromise 

recyclability. Similarly, ignoring the 

impact of inks and adhesives or overspecifying 

performance beyond what the 

product requires can undermine both 

environmental and commercial goals. 

Practical Roadmap (Next 6–12 

Months) 

Over the next six to twelve months, 

companies should take a structured 

approach. First, they need to screen 

their portfolio, mapping stock-keeping 

units (SKUs) by material, barrier 

properties, weight, and EPR exposure. 

Next, they should standardise polymer 

use: PE for treats and dry foods, and 

PP for retortable products. Running 

A/B pilot trials on top SKUs will allow 

businesses to test machinability, shelflife, 

and drop resistance. At the same 

time, implementing pack-level bills of 

materials will support accurate reporting 

and auditing. Finally, securing recycling 

offtake is crucial – this involves integrating 

with PE or PP film streams and exploring 

options for recycled content. 

Bottom Line 

Tyler Packaging’s recyclable-ready monomaterial 

pouches allow pet brands to: 

• Cut weight, cost, and regulatory risk 

• Protect product integrity without overengineering 

• Build consumer trust through thirdparty 

certification 

With PPWR timelines and UK EPR fees 

approaching, simplifying packaging now 

– choosing the right polymer, designing 

for its recycling stream, and validating 

performance on hero SKUs – ensures pet 

brands gain operational, environmental, 

and commercial advantages while 

staying ahead of regulatory and market 

expectations. 



www.tylerpackaging.co.uk 

Automated packaging machines, plants and 

systems for the food, pet food and beverage industry. 

Seamless. 

Limitless. 

Flawless. 


eol.group 

Pet Food 

Packed to 

Perfection 

eol.group/petfood 

29

PACKAGING 

Closing the Gap: Why Ethical 

Pet Food must come in equally 

Sustainable Packaging 

Step into any pet shop in 2025 and a remarkable shift will quickly become apparent. Terms like ‘ethical’, 

‘natural’, and ‘sustainable’ have become fundamental selling points for today’s brands. The drive towards 

responsible consumption is fundamentally altering the packaging that pet food comes in and how it returns 

to the environment, and as more eco-conscious pet owners increasingly hold brands accountable for the 

sustainability of their products, it’s increasingly clear that an ethical pet food product is incomplete without 

equally ethically, sustainability-focused packaging. 

Photos: Parkside 

The evolving pet food 

consumer 

Recent years have seen the pet food 

industry move in lockstep with wider 

trends in food made for human 

consumption. Values-driven purchasing 

is on the rise, with 76% of pet owners 

claiming that environmental and ethical 

concerns are important when choosing 

which pet food to buy. 

What exactly these values mean in the 

context of pet food stretches far beyond 

what goes into the bowl. More than half of 

pet owners say it is important or extremely 

important that the pet food they buy is 

made by a company that demonstrably 

cares about the environment, and 55% 

claim to actively seek out brands using 

more sustainable packaging. 

In part this trend is being driven by 

the growing humanisation of pets. 

People treat their animals as cherished 

family members and want food and its 

packaging to reflect the values they 

expect for themselves. Social media and 

growing transparency around supply 

chains means consumers now have 

unprecedented access to how ‘natural’ a 

brand truly is, from the ingredients that 

go into its products to its carbon footprint 

and plastic reduction efforts. 

Closing the packaging gap 

This heightening expectation has 

unveiled an uncomfortable gap in many 

companies’ sustainability stories. While 

some pet food brands have made strides 

sourcing organic, locally produced 

ingredients or becoming carbon neutral, 

in the case of many category leaders, 

the final product is still delivered to the 

consumer in conventional, petrochemicalbased 

plastic packaging. Smaller brands 

with clearly-defined ethical practices are 

leading the way, while bigger players are 

often lagging behind. This disconnect is 

glaring for the values-driven shopper, who 

sees the packaging as a direct extension 

of a brand’s ethical commitments. This 

means there is a huge opportunity for a 

smaller brand to boost its market share 

by appealing to these ethically-minded 

consumers. 

Today’s evidence-based, savvy pet owners 

are not appeased by claims of recyclability 

alone. Composite materials and plastic 

films, although lightweight and functional, 

are often unsuitable for recycling, leading 

30 


PACKAGING 

to landfill or incineration. Put simply, 

responsible consumers want and expect 

compostable, plastic-free, or truly circular 

packaging solutions. 

Parkside’s compostable 

packaging innovation 

This confluence of pressures is fuelling 

a wave of packaging innovation. One 

standout solution is Parkside’s range of 

Park2Nature compostable laminates, 

developed using renewable, PEFCcertified 

plant-based resources such as 

paper, eucalyptus fibre, and corn starch. 

These cradle-to-cradle materials are 

independently certified to EN13432 and 

TÜV standards, decomposing in less than 

12 weeks under industrial composting 

conditions or in 26 weeks in domestic 

compost heaps, leaving only water, 

carbon dioxide, and biomass. Parkside’s 

advanced flexible laminates deliver vital 

high-barrier performance to keep pet 

food fresh and safe, but crucially, do so 

without fossil-derived inputs. 

The advantages for manufacturers 

embracing compostable flexible packaging 

extend beyond environmental 

impact. Thanks to improvements in 

materials science and manufacturing 

processes, modern compostable laminates 

such as those offered by Parkside can now 

rival, and sometimes exceed, the barrier 

and mechanical properties of traditional 

plastics. 

Park2Nature laminates maintain 

product freshness with advanced barrier 

technology to prevent the egress/ingress 

of moisture, oil and grease, aromas, or 

other potential contaminants. This means 

pet food remains fresher for longer, 

reducing food waste and distribution 

losses. The technology offers thickness 

options to suit everything from treats to 

wet foods, and is approved for direct food 

contact, resulting in a versatile solution 

suited for a wide range of applications. 

For the manufacturer, this means there is 

no longer a compromise between practical 

shelf life and ethical responsibility. No 

longer an expensive niche, compostable 

packaging is rapidly becoming a scalable 

solution that meets consumers’ demands 

for integrity, environmental stewardship, 

and transparency. 

Compostable packaging in 

action 

Few partnerships exemplify this shift as 

strongly as Naturaw’s collaboration with 

Parkside. Naturaw, a raw dog food brand 

built on sustainability, found its mission at 

odds with its previous packaging, which 

used a tray with a loose-fitting solid lid 

that, while practical, did not meet its 

ambitions for innovation or sustainability. 

The turning point came in 2021, as 

Naturaw launched new ethically sourced 

ranges and sought like-minded partners 

to enable a step change in packaging. 

Moving to Parkside’s compostable film 

format paired with a sealed tray enabled 

Naturaw to replace petrochemical plastic 

entirely with compostable, bio-based 

materials – sealing freshness in, and 

plastics out. 

“Our customers love our packaging; it’s an 

important part of our business strategy 

that’s helped us become a B Corp in 2022, 

and win the King’s Award for Enterprise 

in 2023,” says Chris Broadbent, Director 

at Naturaw. “Our packaging is just one 

component part of what makes Naturaw 

different to other brands; we urge all dog 

owners to join the rawvolution because 

dogs deserve real food, and that food 

is served up in the most sustainable 

compostable packaging thanks to our 

longstanding relationship with Parkside.” 

For Naturaw, packaging is an expression 

of the company’s values. The success 

of this design, supported by Parkside’s 

technical expertise, demonstrates how 

packaging can be a vital driver for brand 

differentiation, customer loyalty, and 

long-term business resilience. 

A more ethical future for pet 

food packaging 

Brands ignoring the packaging dimension 

of their ethical promise do so at real risk. 

As legislation and consumer scrutiny 

increase, the winners will be those able to 

unite the product and its packaging under 

a cohesive, authentic sustainability ethos. 

The story of ethical pet food in 2025 

is incomplete without packaging that 

echoes its intent. As innovative suppliers 

like Parkside and bold brands like Naturaw 

are proving, there are no half measures: to 

thrive in this evolving market, packaging 

must be just as ethical and sustainable as 

what goes inside it. 



www.parksideflex.com 


31

PACKAGING 

Innovative Camelina Oil for Pets 

in Spouted Pouches 

Smart Earth, a company committed to providing high-quality nutrition for pets, has just launched its first 

retail product for end consumers in the Chilean market: Camelina Oil in SIG CloverCap pouches. The product, 

designed as a natural omega-3 supplement for dogs, comes in a convenient 90-gram size and marks a 

milestone as the first pet food product packaged in a SIG CloverCap pouch in South America. 

Smart Earth's Camelina Oil supports the 

health and well-being of dogs by offering 

a plant-based, nutrient-rich supplement 

that promotes vitality and a shiny coat. 

The SIG CloverCap pouches ensure easy 

handling, space-saving storage, and 

convenient portioning thanks to their 

reclosable cap, making it a perfect fit for 

modern pet owners who value practicality 

and functionality. 

“We’re incredibly proud to bring an 

innovative product in equally innovative 

packaging to pet owners in Chile. 

Convenience, ease of use, and nutritional 

value were key drivers in our decision to 

partner with SIG and introduce Camelina 

Oil in this format,” said Mary Matos, 

Business Development Director at Smart 

Earth. 

The product launch in Chile is only the 

beginning. Smart Earth has ambitious 

plans to expand the distribution of 

pet food products to other key South 

American markets, including Brazil, 

Colombia, Argentina, and Peru in the near 

future. 

“This is an exciting and fast-growing 

market segment, and we are confident 

that our diverse range of spouted pouch 

About Smart Earth 

Smart Earth is a Chilean company 

formed in 2021 that is dedicated to 

the production and commercialization 

of camelina and its by-products, to 

enrich pet diets, and at the same 

time promote natural source omega 

3 supplements for different food 

industries. Smart Earth is a subsidiary 

of Smart Earth camelina Corp. based 

in Canada where it is dedicated to 

developing and selecting the best 

NON-GMO varieties of camelina, and 

marketing the Smart Earth camelina 

oil brand for pets and equine in North 

America for several years now. 

Smart Earth has just launched its first retail product for end consumers in the Chilean 

market: Camelina Oil in SIG CloverCap pouches. 

solutions can deliver significant value 

to brands like Smart Earth,” said Thiago 

Franzin, Head of Sales Bag-in-Box and 

Spouted Pouch Latin America at SIG. “We 

are proud to support a pioneering launch 

that brings innovation and differentiation 

to the pet food category.” 

By combining a high-quality functional 

product with innovative and consumer- 

friendly packaging, Smart Earth is setting 

a new path for pet nutrition in South 

America. 



www.smartearthcamelina.ca 

www.sig.biz 

Photo: SIG 

32 


GET TO MARKET 

SMARTER AND GET 

TO MARKET FASTER! 

Download our brochure

PACKAGING 

Driving Innovation in Sustainable 

Pet Food Packaging: Insights 

from Coveris 

With regulatory pressure mounting and sustainability now a clear consumer 

expectation, pet food packaging is at a pivotal point. Ian Healey spoke with 

Jerome Detais, Commercial Manager at Coveris France, to learn how Coveris 

is helping brands prepare for 2030 and beyond. 

Photos: Coveris 

Q: The EU Packaging and Packaging 

Waste Regulation (PPWR) is a major 

talking point. What is Coveris’ key 

message for pet food producers? 

Jerome Detais: The most significant 

change is that, by 2030, all packaging 

must be designed to be recyclable 

across every European country. While 

that might sound straightforward, it 

represents a major transformation in 

practice. We’ve been closely monitoring 

regulatory developments and are actively 

supporting our customers to anticipate 

and adapt, rather than simply react. 

Q: What are the main challenges pet 

food brands face when adapting to this 

change? 

Jerome Detais: Beyond regulatory 

compliance, the real challenge lies in 

maintaining strong product protection 

and brand identity while switching to 

recyclable formats. There is also the 

financial aspect, as non-compliant 

packaging will be forbidden by 2030 and 

depending on the composition, higher 

EPR (Extended Producer Responsibility) 

fees may occur. 

That’s why we offer ready-to-market 

monomaterial solutions that meet both 

functional and legal requirements. 

Q: Let's talk about PFAS. What are 

they, and how is Coveris addressing 

concerns? 

Jerome Detais: PFAS, or per- and 

polyfluoroalkyl substances, persist in the 

environment for a long time. The carbonfluorine 

bond, one of the strongest in 

organic chemistry, gives these substances 

exceptionally long half-lives, which is why 

they are often called ‘forever chemicals’. 

Recognising the risks and upcoming 

restrictions in packaging, we offer PFASfree 

products across our entire portfolio. 

These alternatives meet performance 

needs while aligning with future 

regulations. 

Additionally, we have identified alternative 

raw materials and produce 

products excluding PFAS as intentionally 

added substances, like bags across our 

entire portfolio. This ensures performance 

without compromising environmental 

safety. Eliminating PFAS while maintaining 

barrier properties has required significant 

R&D investments. At Coveris, we take 

care and view to upcoming regulations: 

developing proprietary packaging 

solutions that deliver excellent grease 

and moisture resistance, without relying 

on fluorinated chemistry. It’s not just 

about compliance, it’s about taking 

responsibility. 

34 


PACKAGING 

PPWR (Packaging and Packaging Waste Regulation) 2025/40 Regulation 

Recyclability and recycled content road map 

2027 

Commission shall adopt 

until end 2027 delegated 

acts to establish design 

for recycling criteria 

2035 

Packaging must be designed 

to be collected separately, 

sorted into specific waste 

streams and recycled at scale 

All packaging must be recyclable 

(A = 95%, B = 80 % & C = 70% grades) 

35% of recycled content (PCR) for plastic 

packaging which are not Contact Sensitive. 

All packaging must be designed so that its 

weight and volume is reduced to the minimum 

necessary for ensuring its functionality 

2030 

Source: Internal visual created by Coveris for the Pet Food Training Day, based on the PPWR. 

Q: What does Coveris’ sustainable 

product range look like today? 

Jerome Detais: All of our product 

developments are fully aligned with the 

current regulation and our sustainability 

strategy of No Waste, which guides us in 

eliminating waste in all its forms. Every 

innovation we bring to market is part of 

our commitment to reducing product, 

packaging, and operational waste. 

All solutions in our pet food packaging 

portfolio are available in monomaterial 

polyolefin solutions, making them 

recyclable according to current guidelines 

and fully aligned with Europe’s recycling 

infrastructure. Thanks to our vertical 

integration and in-house film extrusion 

capabilities, we have been able to bring 

these recyclable solutions to market early, 

without compromising on performance, 

convenience, or branding. 

Over the past few years, we have 

developed monomaterial alternatives 

for our entire range, from standard bags 

to multiple variants using the same 

polymer, also with barrier layers that allow 

recycling. We are now able to offer options 

across the full portfolio. Additionally, 

we are investing in innovations like 

film thickness reduction, enhanced 

recyclability, and more sustainable 

alternatives to continuously improve our 

offerings. 

Q: What role do consumer preferences 

play in these developments? 

Jerome Detais: A major one. Consumers 

are increasingly demanding transparency, 

2040 

Up to 65% of recycled content for 

plastic packaging (PCR) which are not 

Contact Sensitive 

Only recyclability performance 

grade A & B is accepted 

2028 

sustainable properties, and full product 

traceability. That is why packaging must 

not only protect but also communicate its 

values. Premium, easy-to-use designs that 

meet customer and end-user expectations 

are in high demand and we are meeting 

those expectations sustainably. We enable 

ultra-segmented, customised formats 

using low-impact inks, soft-touch effects, 

and barrier layers tailored to preserve 

even the most natural formulas. 

Q: How does Coveris’ sustainability 

strategy reflect these ambitions? 

Jerome Detais: Our entire sustainability 

strategy is built around our No Waste vision 

- eliminating product waste, packaging 

waste, and operational waste. Protecting 

products to avoid food waste, designing 

packaging that supports full recyclability, 

and striving for zero net waste in our 

operations are fundamental pillars. This 

comprehensive approach ensures that 

sustainability is not just a goal but a daily 

practice, aligning with both regulatory 

requirements and consumer expectations. 

Our aims and achievements are publicly 

available at ESG & Sustainability Roadmap 

| Coveris' Commitment to a Greener 

Future - Coveris. 

Q: Looking ahead, where is the market 

going? 

Jerome Detais: In terms of upcoming 

legislation, such as the Packaging and 

Packaging Waste Regulation (PPWR) 

in Europe and the RAM (Recycling 

Assessment Method) in the UK, we 

are preparing by ensuring that every 

product in our portfolio has a recyclable 

alternative. We await the Commission’s 

recycling criteria, expected by the end of 

2027, to ensure full compliance and make 

any necessary adjustments and we aim to 

have a voice in shaping those standards. 

A key future challenge will be the 

incorporation of recycled materials into 

packaging solutions. Currently, chemical 

recycling provides food-grade compatible 

materials, but these come at a high cost 

and with limited availability. Mechanical 

recycling, on the other hand, is not yet 

suitable for food-contact applications. 

To support the transition, several sites 

have obtained the ISCC+ certification, 

a system that enables the traceability 

and verification of chemically recycled 

content via a mass balance approach, 

comparable to green energy credits, 

thereby encouraging investment in 

circular raw materials. This certification 

allows us to supply mass-balance traced, 

food-grade recycled materials, offering 

lower-impact packaging alternatives in 

line with both regulatory requirements 

and brand expectations. 

Regarding packaging weight, the PPWR 

mandates that by 1st January 2030, 

packaging weight and volume must be 

minimised to the extent necessary to 

maintain functionality. This is driving our 

innovation towards thinner, lighter films 

without compromising on performance. 

We are also collaborating with trusted 

manufacturers in the supply chain, 

who are developing new technologies 

in raw materials as well as in machines 

designed to reduce packaging space. 

This partnership helps us meet regulatory 

targets while maintaining operational 

efficiency. 

From regulation to innovation, Coveris 

is helping pet food brands lead the 

transition with recyclable, reliable, and 

retail-ready packaging. 



www.coveris.com 


35

EVENTS 

Global Exhibitors Already 

Planning for Interzoo 2026 

As the leading international fair for the pet supplies sector, Interzoo (12–15 May 2026) is a magnet for pet 

industry manufacturers and professionals from all around the world. The high internationality of the companies 

that have already registered underscores the global interest in the pet industry. By the end of June, more than 

1,000 companies from 53 countries had already booked their exhibition stands for Interzoo 2026. 

Photos: Interzoo 

“We are delighted by the particularly early 

and exceptionally high demand for places 

at what is the most international fair in 

the sector. By participating in Interzoo, 

companies are investing in their visibility, 

their sales, and their strategic growth. This 

is vital in a dynamically evolving global 

pet supplies market. For many in the 

sector, Interzoo is the most important B2B 

gathering and consequently, the highlight 

of the 2026 calendar,” says Norbert 

Holthenrich, President of the German Pet 

Trade & Industry Association (ZZF), the 

institutional sponsor of Interzoo. 

The event, which is held every two 

years, is the most important and most 

international trade fair for pet products. 

At the last Interzoo in 2024, around 2,150 

exhibitors from 68 countries showcased 

their product innovations, trends and 

services. Since registration opened 

in March this year, exhibitors from 53 

countries have already booked their 

stands for Interzoo 2026. There has been 

especially robust growth in demand from 

Spain, the USA and Italy, while the number 

of registrations from Poland, Hungary and 

Turkey already exceeds the number of 

companies from these countries that took 

part in the previous event. Interzoo has 

planned a total of 15 exhibition halls for 

the next show to be held in Nuremberg 

from 12–15 May 2026. 

Interzoo 2026 already 

attracting strong interest from 

exhibitors worldwide 

“The massive response from the pet 

supplies industry shows that companies 

have an undeniable need to meet one 

another in person at Interzoo, present 

products to customers directly, and 

build international networks,” says Dr 

Rowena Arzt, Director Exhibitions at WZF 

(Wirtschaftsgemeinschaft Zoologischer 

Fachbetriebe GmbH). 

“Alongside established exhibitors, numerous 

new exhibitors from all around the 

world have registered for 2026. With a 

view to the coming event in May 2026, 

three factors are already underlining 

Interzoo’s diversity and leading role: the 

strong international presence, the varied 

nature of the manufacturers from the 

sector already registered, and of course, 

the incomparable range of products on 

display,” Arzt explains. 

New national pavilions 

At this point in time, numerous national 

pavilions have already been confirmed, 

including new registrations like the 

Turkish pavilion. “To date, 16 national 

pavilions have been planned. These 

pavilions provide the opportunity for 

international exhibitors to take part in 

the world-leading fair as part of a national 

pavilion including turnkey concepts and 

special services,” Dr Arzt explains. 

Interzoo 2026 offers attractive 

supporting programme 

With its highly topical supporting 

programme reflecting the pulse of the 

industry, Interzoo 2026 offers insights 

into the key issues and trends affecting 

the global pet supplies sector. Apart from 

the “Fresh Ideas” stage to present startups 

and innovative products, numerous 

mini conferences on specific markets 

and regions, and the Interzoo Party 

networking event, a special programme 

has been added the day before the fair: On 

11 May 2026, the Petfood Forum Europe 

organised by WATT Global Media will take 

place at Exhibition Centre Nuremberg for 

the third time. 


36 


EVENTS 

Support for Young Companies at 

Interzoo 2026 

Interzoo 2026 supports start-ups and innovators from the pet supplies industry with special stand areas and 

formats such as the Fresh Ideas Stage. Alongside the International Start-up Area for overseas companies, 

the Young Innovators programme offers comprehensive funding to help young companies from Germany 

participate in the world’s leading trade fair for the pet industry. 

a company founded in the last ten years 

with its headquarters and operations in 

Germany, and complying with current EU 

criteria for small companies. 

Since 2018, Interzoo has been one of the 

leading trade fairs selected by the BMWE 

as eligible for the programme due to its 

strong international focus. Since then, 

it has supported more than 70 German 

start-ups, enabling them to tap into global 

markets and achieve sustained success. 

“At the last Interzoo, 77 start-ups benefited 

from our dedicated programmes to 

support them. We are delighted to once 

again help start-ups and innovators 

to participate in Interzoo 2026 with 

our exclusive packages and unique 

platforms for showcasing their companies 

and services, whether through the 

government-subsidised Young Innovators 

scheme, International Start-up Area, 

or Fresh Ideas Stage. The pet supplies 

industry also has to constantly deal with 

new challenges and develop innovative 

solutions, for example in the fields of 

technology, sustainability, design, and 

pet food. This is why Interzoo sees itself as 

a provider of opportunities where startups 

and innovators can attract worldwide 

attention for their ideas,” explains Dr. 

Rowena Arzt, Head of Exhibitions at 

Interzoo organiser WZF GmbH – Pet 

Industry Services. 

Novel ideas and innovations on 

the Fresh Ideas Stage 

Interzoo 2026 offers tremendous visibility 

for fresh business ideas and innovations 

that reflect the latest trends on its 

Fresh Ideas Stage in Hall 3. This is where 

fledgling companies can present their 

start-up ideas, innovative products and 

services, and cutting-edge industry topics 

in short pitches. On the Friday of the event, 

the popular Fresh Ideas Contest – where 

participants present their innovations to 

the audience and an expert jury to win 

one of the coveted awards – will enter 

its third round. However, the Fresh Ideas 

Stage not only offers a platform for new 

business ideas but also the opportunity 

for innovators and company founders to 

get to know one another in person in the 

lounge area next to the stage and discuss 

current trends in the pet supplies industry. 

Support for start-ups from 

Germany 

At Interzoo 2026, around 30 start-ups 

from Germany can enjoy extensive 

financial and organisational support for 

their trade fair participation thanks to 

the Young Innovators scheme subsidised 

by the German Federal Ministry for 

Economic Affairs and Energy (BMWE). 

Interested parties should register soon, 

as half of the planned spots had already 

been allocated by the end of August 2025. 

The prerequisites for taking part in the 

coveted programme include having a spot 

in the Young Innovators Pavilion, being 

Special service package for 

international start-ups 

To support newcomers headquartered 

outside Germany, Interzoo 2026 also 

offers an attractive service package to 

meet the needs of international startups 

through its International Startup 

Area. The benefits of the package 

include stand space in a pavilion and a 

selection of marketing services that also 

enable smaller companies to extend their 

communicative reach and boost their 

trade fair success. 

“As the leading fair and marketplace for 

all products and services relating to pets, 

Interzoo is the gateway to the global 

pet supplies industry and therefore 

an unmissable event for all market 

participants – especially for start-ups 

that want to gain a foothold in the pet 

supplies industry. We want to support 

them in this endeavour, because only 

at Interzoo do they get the opportunity 

to come together with industry players 

and decision-makers from all around the 

world within a short timeframe,” Dr. Arzt 

emphasises. 



www.interzoo.com 


37

EVENTS 

Zoomark Hits the Target! 

A new, modern, and vibrant concept, with greater visitor engagement through three thematic paths and over 

80 events organised across four stages inside the halls. Just after the show's conclusion, the bookings restart 

without pause because the new chapter has already begun! The next unmissable event at Zoomark will be from 

May 10th to 12th, 2027. 

The 21st edition of Zoomark, the 

international pet food and pet care trade 

show, held at BolognaFiere from May 5th 

to 7th, has passed all expectations and 

solidified the event's leading role in the 

European pet market. 

It’s not just the numbers that confirm 

its success, with an increase in both 

exhibitors and visitors nearing 31,000, 

over 64% of whom came from abroad. 

What truly marked the extraordinary 

success of Zoomark was the stimulating, 

engaging, and productive atmosphere 

over the three days of the fair. 

This is evidenced by the fact that many 

exhibitors have already decided to 

confirm their participation in the next 

edition of Zoomark, from May 10 to 12, 

2027. 

The balance is therefore extremely 

positive, reaffirming the key role the 

show plays in supporting both industry 

and distribution, fostering relationships 

among operators, and offering professional 

updates. 

Solid Growth, Global Vision 

In recent years, Zoomark has grown 

significantly, but the 2025 edition 

marked another leap forward, with a 

23% increase in exhibitors, leading to a 

redesign of the exhibition layout, adding 

3 more pavilions to accommodate all the 

companies eager to launch their latest 

innovations and expand their business. 

The exhibitors at Zoomark 2025 numbered 

1,268, including 43 startups, occupying 

90,000 square meters (+32% compared to 

2023), coming from 56 different countries, 

mainly from Europe but also from the USA, 

Asia, and the Middle East. 

If the data confirms the event's "Bigger 

and Bolder" nature, it’s also thanks to 

the many initiatives introduced this year: 

the 3 thematic paths that facilitated the 

visitation flow, the 6 special areas, and 

numerous opportunities for meetings, 

exchanges, and networking. 

Thematic Paths 

Through a collaboration between Zoomark 

and the Pet Sustainability Coalition (PSC), 

Greenmark was created, an itinerary 

designed to recognise companies 

showcasing their latest eco-friendly 

solutions at the show. 

The other two special paths made it 

easier to identify and contact brands that 

emphasise two very specific fields. 

Italian Style highlighted excellence in 

design, quality, innovation, and creativity, 

showcasing Italian style in the pet world. 

Tech for Future guided visitors to the 

companies leading in technological 

innovation, presenting cutting-edge 

proposals and ideas poised to shape the 

market’s evolution. 

The presence of buyers from 120 different 

countries, many of whom arrived in 

Bologna thanks to collaborations with 

ITA - Italian Trade Agency, working in 

key pet industry markets, confirmed the 

international appeal of the BolognaFiere 

event. Among the visitors were a 

significant number of retailers, pet shop 

buyers, chain distributors, and importexport 

operators. 

The Success of 6 Special Areas 

For the first time, Zoomark featured 

the Factory area, attracting purchasing 

managers, quality managers, formulators, 

R&D heads, and production technicians 

interested in visiting companies in the 

supply chain. The more discerning buyers 

and retailers were drawn to the Atelier 

special area, which offered exclusive, topquality, 

and artisanal-style products. 

Great success was also seen for the 

Pawfect! special area, dedicated to the 

world of grooming, which featured 

the Pawfect Stage. This stage hosted 

grooming seminars, shows, the first-ever 

Photos: Zoomark 

38 


EVENTS 

Dog Massage, and performances from On 

Hair Dog Edition. 

This innovative format, born from a 

collaboration between Zoomark and 

Cosmoprof, introduced the most advanced 

grooming techniques and trends. Live 

demonstrations were curated by artistic 

director Vittorio Masciarelli, director of On 

Hair by Cosmoprof. 

The Dog Massage offered a unique 

training experience, exploring the most 

advanced dog massage techniques, 

guided by wellness expert Alessandra 

Scatà. 

Pet Vision reaffirmed its place as the most 

intriguing special area, the heart of the 

event, with an exhibition of around 500 

new products and a competition that 

rewarded products best aligned with 

four macro-trends in the sector: Value for 

Money, Green Transition, Mini Mania, 

and Brain & Health. 

Among the most interesting and 

innovative products featured at Zoomark 

this year were accessories and products 

focused on sustainability, made from 

recycled or upcycled materials, like a line 

of harnesses made from cork; numerous 

interactive mental activation toys, such 

as puzzles and developmental mats 

for pets' well-being; and cutting-edge 

technological devices, including the first 

smartphone designed for pets, automatic 

food and water dispensers connected to 

pet owners' electronic devices. 

As always, Zoomark showcased the best of 

international pet food production: gently 

cooked foods (low-temperature cooked 

to preserve nutritional values), alternative 

ingredient foods, monoproteins, functional 

diets, and a wide variety of snacks. 

The fair featured not only dogs and cats 

but also food and accessories for birds, 

small animals, fish, and exotic pets, which 

are increasingly present in the homes of 

pet lovers. 

Innovation and Technology at 

the Forefront 

The Aqua Project area, in collaboration 

with AIPA (Italian Association of Small 

Animals), was dedicated to aquariums and 

terrariums, showcasing key innovations 

in the sector. The Next 5.0 area, entirely 

focused on pet-tech and innovation, was 

a major highlight, displaying the most 

interesting proposals from young startups. 

These startups, alongside more established 

companies, presented their most 

advanced and diversified solutions in areas 

such as food, beauty, care, monitoring, IoT, 

games, and entertainment. 

A Full Program of Conferences 

and Seminars 

To make the fair even more engaging and 

stimulating, a packed program of over 80 

conferences, seminars, roundtables, and 

presentations was organised, helping to 

facilitate further exchanges, meetings, 

updates, and training, confirming Zoomark 

as an essential international event for all 

key players in the pet market. 

News and Upcoming Events 

The 2025 edition has just concluded with 

great satisfaction, and attention is already 

turning to the next one, scheduled for 

May 10th to 12th, 2027. The success of 

the event further strengthens Zoomark’s 

international positioning, now recognised 

as a strategic reference point for the 

sector. Confirming this role, Zoomark 

has officially joined the European Pet 

Organization (EPO), which brings together 

key national pet industry associations and 

aims to be a major player in dialogue with 

EU institutions. 

Internationalisation continues with new 

projects already underway in China, 

Thailand, and Turkey. Zoomark’s global 

success and its drive to generate business 

push BolognaFiere to focus even more 

on Eastern and non-European markets, 

forging new partnerships and replicating 

a successful format for the global pet 

industry. 



www.zoomark.it 


39

EVENTS 

Pet Fair Asia 2025, Shanghai 

Pet Fair Asia 2025 welcomed an 

unprecedented number of exhibitors 

and visitors from China and around the 

globe as it returned to Shanghai from 

August 20–24, 2025 for its 27th edition. 

The largest exhibition for the pet industry 

in Asia-Pacific continued its strong growth 

trajectory, with a record-breaking year 

in scale, innovation, and international 

participation. 

Among the show’s most dynamic areas 

of growth is Pet Fair Asia Supply, the 

co-located show launched two years 

ago. In response to surging demand, an 

additional outdoor hall was added this 

year, bringing the total to eight halls and 

hosting over 700 exhibitors across 55,000 

square meters, a 30% increase from 2024. 

This expansion reflects the growing 

importance of supply chain solutions, 

including smart factories and intelligent 

warehousing technologies, new sectors 

introduced this year to Pet Fair Asia 

Supply. 

Also commanding attention is the rise of 

the small animals, reptiles, and aquatics 

segment, the third-largest category in 

China’s pet industry, trailing cats and 

dogs. This segment now accounts for 20% 

of the domestic pet market. Pet Fair Asia 

2025 dedicated, for the first time, a full hall 

to this booming sector, featuring products 

and solutions for birds, rabbits, hamsters, 

fish, reptiles, and more, with a focus on 

nutrition, health care, and wellbeing. 

Over the past two editions, Pet Fair Asia 

has experienced a significant rise in international 

attendance, particularly from 

emerging markets. In 2024, the show 

welcomed over 124,000 professionals 

from 91 countries, including Greater China. 

Most notably, there was a 41.8% increase 

in international visitors compared to 

2023, with overseas attendees accounting 

for 10% of the total attendance. 

For more information about the show 

visit: www.petfairasia.com 

PetExpo Romania 2026 

PetExpo is the highlight of the year for the 

Romanian pet industry. In 2026, PetExpo 

Romania reaches its 15th edition. Export 

managers, buyers and highly interested 

trade visitors come to see at first hand the 

pioneering products of market leaders, 

top brands, innovative producers and 

cutting-edge technologies. PetExpo 

Romania is a unique opportunity in 

Romania for companies in the pet market 

to showcase products and services and 

get in touch with a large number of 

potential partner companies and a huge 

number of target consumers. 

PetExpo Romania is the concentrated 

image of the pet products and services on 

the Romanian market and is the ideal spot 

to present the latest innovations, thus a 

very good occasion for launching new 

products. PetExpo Romania illustrates the 

opportunities and threats of the market, 

the strengths and weaknesses of the 

companies, but also the needs, desires 

and wants of the consumers. 

The 15th edition of PetExpo Romania, to 

be held between March 14-15, 2026 in the 

ROMEXPO Central Pavilion, is expected to 

be the largest to date, standing out for the 

largest exhibition area used, but also for a 

record number of exhibitors and visitors. 

www.petexpo.ro/english/ 

China International Pet Show (CIPS) 

In 2024, the 28th China International 

Pet Show (CIPS) welcomed its largest 

number of overseas buyers to date – a 

73% increase over the previous year. But 

beyond the figures lies something more 

telling: a deeper look into the perspectives 

of buyers from across the globe, and how 

they see both the pet industry and China’s 

evolving role within it. 

Conversations with buyers at the most 

recent edition offered a more nuanced 

picture than a standard post-show recap. 

What stood out was the diversity in how 

professionals from different corners of the 

industry are thinking about their industry 

chains, product sourcing, and market 

shifts. For companies with established 

networks, the show has become a 

checkpoint—an opportunity to maintain 

supplier relationships and assess shifts 

in product trends. One such UK-based 

import buyer with decades of experience 

noted: “We’ve been attending the CIPS for 

over 25 years... Today, about 80 percent of 

our products come from China.” 

For smaller businesses the show functions 

as an access point. Sharing insights from 

an emerging African market, a pet retailer 

based in Rwanda recalled: “In 2023, I 

came to CIPS for the first time and started 

trading with Chinese companies.” He 

added, “I was the first person in Rwanda 

to import Chinese pet products” and now 

hopes “to introduce big sellers and dealers 

from Africa to China.” 

In more specialized sectors, such as 

aquatics and reptile care, the feedback 

pointed to how niche product innovation 

can drive interest. A product specialist 

from a Japanese company observed: “I was 

pleasantly surprised to find a number of 

up-and-coming reptile pet manufacturers 

making an appearance." 

These insights point to a wider pattern: 

that buyers are using CIPS as a lens on 

the industry. While commercial outcomes 

remain central, the value of the event 

increasingly lies in its context – the ability 

to benchmark, evaluate, and adapt within 

a fast-evolving market. 

The 29th CIPS will take place from 

November 13–16 in Guangzhou, under 

the theme “INFINITY” – a nod to the everevolving 

nature of the pet industry. 

For more information en.cipscom.com 

40 


LAST PAGE 

Upcoming Events 

September 22-24, 2025 

Nordic Pet Food Conference 

Gothenburg, Sweden 

www.norpetfood.com 

September 23-25, 2025 

Fachpack 

Nuremberg, Germany 

www.fachpack.de 

November 5-7, 2025 

Pet Sourcing Fair 

Guangzhou, China 

www.pscfair.com 

December 2-4, 2025 

Fi Europe 

Paris, France 

www.figlobal.com/europe/en/home.html 

May 7-13, 2026 

Interpack 

Düsseldorf, Germany 

www.interpack.com 

May 12-15, 2026 

Interzoo 

Nuremberg, Germany 

www.interzoo.com 

June 2-4, 2026 

VICTAM International 

Utrecht, The Netherlands 

www.victaminternational.com 

July 12-15, 2026 

IFT FIRST 

Chicago, Illinois, USA 

www.iftevent.org 

International Magazine November 2025 ISSN 2628-5851 


Preview November 2025 

Vitamins, Minerals, Hydrocolloids 

Drying, Extrusion, Mixing 

Labelling, Pouches, Jars, Cans 

Fi Europe - Food Ingredients Europe 

… and lots more! 

Ingredients: Fiber Ingredients, Yeast, Omega-3, Colors, Rice 

Processing: Specialized Extrusion, Spray Drying, Heat Exchange 

Packaging: New Design with Recyclable Packaging, Clean Label 

Marketing: Interzoo Update, The Vet's Corner 

Adobe Stock # 401105800 

Impressum 

ISSN 2628-5851 


Publishing Company: 

Dr. Harnisch Publications 

Eschenstraße 25 

90441 Nuremberg, Germany 

Tel: +49-(0)-911-2018-0 

Fax: +49-(0)-911-2018-100 

E-mail: food@harnisch.com 

Internet: www.petfoodpro-mag.com 

www.harnisch.com 

Editor-in-Chief: Ian Healey 

Tel: +49-(0)-911-2018-215 

E-mail: ihealey@harnisch.com 

Publisher: Benno Keller 

International Communications: 

Benjamin Costemend, Steve Max, 

Britta Steinberg 

Editorial Team: 

Editorial Team: 

Vera Lengenfelder, Sabine Straka, 

Axinja Peine , Sabine Straka, Britta Göpfert, Bruno Bozic 

Sabrina Maasberg, Tanya Culley, 

Digital: Britta Steinberg 

Digital: Britta Steinberg 

Graphic Designer: Sabine Krauss 

Graphic Designer: Vera Lengenfelder 

Technical Manager: Armin König 

Technical Manager: Armin König 

Advertising: Sabrina Maasberg 

Advertising Department: Sabrina Maasberg 

Tel: +49-(0)-911-2018-245 

Tel: +49-(0)-911-2018-245 

E-mail: maasberg@harnisch.com 

E-mail: maasberg@harnisch.com 

Subscriptions: Marta Bletek-Gonzalez 

Subscriptions: Marta Bletek-Gonzalez 

Subscription Information: 

Subscription Information: 

Qualified Readers, executives in the food industry, are put on the 

Qualified Readers, executives in the food industry, are put on the 

mailing list free of charge. Regular delivery by subscription only. 

mailing list free of charge. Regular delivery by subscription only. 

Annual subscription 2020 (4 issues) – € 44 (Domestic)/€ 52 

Annual subscription 2025 (4 issues) – € 44 (Domestic)/€ 52 (Abroad) 

(Abroad) 

Printed by: 

Printed by: 

AKONTEXT s.r.o., Zárydničná 2048 / 7, 

Printed by Schleunungdruck GmbH, Marktheidenfeld, Germany 

14100 Praha 4, Czech Republic 

Copyright © 2025 

by Dr. Harnisch Verlag, Nuremberg, Germany 

Adobe Stock 

42 




Fax-Inquiry 

+49 (0) 911 2018 - 100 

or E-mail: food@harnisch.com 




Marketing: Love to Pets from Ukraine, Fi Europe 2025, Zoomark 2025, Interzoo 2026 

Our service: If you like to have more information on articles 

and/or advertisements please fax this form. 

Issue 3/25 

1. Additional questions 

1.1. Business Classification: 

1.2. Number of employees at this location: 

1.3. How do you rate this publication? excellent good fair poor 

1.4. I wish to receive future issues of PetFoodPRO: Yes No 

2. I would like to obtain more information 

2.1. Regarding following articles/editorials (Title and page N o. ): 

2.2. Regarding following advertisements (Title and page N o. ): 

3. Please enter my subscription to PetFoodPRO for one year (4 issues) 

The subscription shall start immediately beginning of 

It is prolonged automatically for one year unless it is cancelled 6 weeks before expiry. 

Surface Mail (US $ 50,–/Euro 44,–) Air Mail (US $ 60,–/Euro 52,–) 

Check enclosed 

Bill me 

Charge my credit card: Euro-Card Visa AMEX 

valid until: 

4. Address 

Company: 

Name: 

Address: 

Address: 

Country: 

Position: 

Phone: 

Email: 

Date: 

Signature:

Make Foods and Treats 

that Pets Love to Eat 

Pet food producers globally trust Wenger for extrusion cooking solutions – such as the new PetFLEX system - 

to create nutritious, delicious products that healthy pets love. 

Make traditional kibble, high fresh meat products, grain-free products, and limited ingredient diets all from one 

machine. Find out more about PetFLEX at Wenger.com 

PFX-3000

PetFood PRO 3/2025

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?