PetFood PRO 3/2025

EVENTS
Pet Fair Asia 2025, Shanghai
Pet Fair Asia 2025 welcomed an
unprecedented number of exhibitors
and visitors from China and around the
globe as it returned to Shanghai from
August 20–24, 2025 for its 27th edition.
The largest exhibition for the pet industry
in Asia-Pacific continued its strong growth
trajectory, with a record-breaking year
in scale, innovation, and international
participation.
Among the show’s most dynamic areas
of growth is Pet Fair Asia Supply, the
co-located show launched two years
ago. In response to surging demand, an
additional outdoor hall was added this
year, bringing the total to eight halls and
hosting over 700 exhibitors across 55,000
square meters, a 30% increase from 2024.
This expansion reflects the growing
importance of supply chain solutions,
including smart factories and intelligent
warehousing technologies, new sectors
introduced this year to Pet Fair Asia
Supply.
Also commanding attention is the rise of
the small animals, reptiles, and aquatics
segment, the third-largest category in
China’s pet industry, trailing cats and
dogs. This segment now accounts for 20%
of the domestic pet market. Pet Fair Asia
2025 dedicated, for the first time, a full hall
to this booming sector, featuring products
and solutions for birds, rabbits, hamsters,
fish, reptiles, and more, with a focus on
nutrition, health care, and wellbeing.
Over the past two editions, Pet Fair Asia
has experienced a significant rise in international
attendance, particularly from
emerging markets. In 2024, the show
welcomed over 124,000 professionals
from 91 countries, including Greater China.
Most notably, there was a 41.8% increase
in international visitors compared to
2023, with overseas attendees accounting
for 10% of the total attendance.
For more information about the show
visit: www.petfairasia.com
PetExpo Romania 2026
PetExpo is the highlight of the year for the
Romanian pet industry. In 2026, PetExpo
Romania reaches its 15th edition. Export
managers, buyers and highly interested
trade visitors come to see at first hand the
pioneering products of market leaders,
top brands, innovative producers and
cutting-edge technologies. PetExpo
Romania is a unique opportunity in
Romania for companies in the pet market
to showcase products and services and
get in touch with a large number of
potential partner companies and a huge
number of target consumers.
PetExpo Romania is the concentrated
image of the pet products and services on
the Romanian market and is the ideal spot
to present the latest innovations, thus a
very good occasion for launching new
products. PetExpo Romania illustrates the
opportunities and threats of the market,
the strengths and weaknesses of the
companies, but also the needs, desires
and wants of the consumers.
The 15th edition of PetExpo Romania, to
be held between March 14-15, 2026 in the
ROMEXPO Central Pavilion, is expected to
be the largest to date, standing out for the
largest exhibition area used, but also for a
record number of exhibitors and visitors.
www.petexpo.ro/english/
China International Pet Show (CIPS)
In 2024, the 28th China International
Pet Show (CIPS) welcomed its largest
number of overseas buyers to date – a
73% increase over the previous year. But
beyond the figures lies something more
telling: a deeper look into the perspectives
of buyers from across the globe, and how
they see both the pet industry and China’s
evolving role within it.
Conversations with buyers at the most
recent edition offered a more nuanced
picture than a standard post-show recap.
What stood out was the diversity in how
professionals from different corners of the
industry are thinking about their industry
chains, product sourcing, and market
shifts. For companies with established
networks, the show has become a
checkpoint—an opportunity to maintain
supplier relationships and assess shifts
in product trends. One such UK-based
import buyer with decades of experience
noted: “We’ve been attending the CIPS for
over 25 years... Today, about 80 percent of
our products come from China.”
For smaller businesses the show functions
as an access point. Sharing insights from
an emerging African market, a pet retailer
based in Rwanda recalled: “In 2023, I
came to CIPS for the first time and started
trading with Chinese companies.” He
added, “I was the first person in Rwanda
to import Chinese pet products” and now
hopes “to introduce big sellers and dealers
from Africa to China.”
In more specialized sectors, such as
aquatics and reptile care, the feedback
pointed to how niche product innovation
can drive interest. A product specialist
from a Japanese company observed: “I was
pleasantly surprised to find a number of
up-and-coming reptile pet manufacturers
making an appearance."
These insights point to a wider pattern:
that buyers are using CIPS as a lens on
the industry. While commercial outcomes
remain central, the value of the event
increasingly lies in its context – the ability
to benchmark, evaluate, and adapt within
a fast-evolving market.
The 29th CIPS will take place from
November 13–16 in Guangzhou, under
the theme “INFINITY” – a nod to the everevolving
nature of the pet industry.
For more information en.cipscom.com
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Technology & Marketing