PetFood PRO 3/2025

MARKETING
“Some People are having pets instead
of kids. It’s a new culture. Kormotech
strongly believes in this attitude to our
four-pawed friends.” The population of
pets is increasing. Pets are partners, part
of the family. The relationship between
people and pets shines through in the
Delickcious range. The philosophy is to
enjoy mealtime interaction using a highly
palatable product. This range provides a
variety of liquid products from soups, to
drinks and creams. Imagine treating them
while you’re enjoying your own snack
on the sofa and you have the gist of the
liquid sticks.
The war in Ukraine has fuelled Kormotech’s
spirit. “We are responsible to show the
soul of Ukrainian people.” On the business
side, they are strong and committed in
their daily work. They have stepped up
their performance through service, such
that pet shops and owners can still get
food to their pets. Kormotech has adapted
its product formats, introduced doorto-door
delivery, and is developing this
model in Ukraine and several European
countries to continue meeting the needs
of households. This allows pet owners to
access high-quality food more quickly
and conveniently – even if there’s no pet
store nearby. “The driver is people.”
Particularly for a family-owned company
with such strong focus on people, a
question about more personal challenges
feels natural. Alongside office staff,
particularly young, strong men from the
factory are called to serve. We discuss
the harsh reality that some do not return.
It is moving to hear about the loss of
a team member and how they paused
production to provide space and time for
remembrance. The family nature of the
company also comes through here.
The common focus allows strong decisions
and growth, even in times of uncertainty.
When supply chains drop, prices fluctuate,
then the variety of team members use
their individual abilities to fulfil the vision
by finding alternate solutions. The drive to
fight the adversity with greater force has
Since April 20 th 2023, Ukrainian’s national version of the ‘borscht’ dish was included in the
UNESCO list of cultural heritage of Ukraine. The beetroot we were served upon entry was a
take on this. In September, Kormotech will launch the pet food version.
seen an increase in Kormotech’s turnover,
enough for it to become one of the top
55 global and top 20 European pet food
producers.
For more information
www.kormotech.com
The Author:
Alexandra Wesker
(Msc, RNutr) is an
independent Pet
Nutritionist and
Formulator in the
EU and UK.
Technology & Marketing
Issue 3 2025
7