Tackle Trade World November 2025

SENT TO MORE THAN

18,500

TACKLE INDUSTRY

PROFESSIONALS

IN OVER

120 COUNTRIES

EVERY MONTH

NOVEMBER 2025

Join the blue community

COMMITTED TO INCREASING YOUR BUSINESS GLOBALLY

WINNERS AT EFTTEX 2025

SOME OF THE STORIES AND

SUCCESS FROM THE SHOW

PAGE 18

THE ITALIAN JOB

WHY ITALY IS A STRONG

COUNTRY TO WORK WITH

PAGE 36

WARM WELCOME BACK

FOR EFTTEX 2025

The return of the European Fishing

Tackle Trade Exhibition (EFTTEX) to

Brussels in September sought to draw

a line in the sand after a confusing

couple of years for European industry shows.

Naturally, it had its mix of both delighted

attendees and doubters – as these events often

do – but on the whole it appeared to have been

warmly welcomed by those in the industry

that did make the effort to travel, whether as

exhibitors or buyers.

As returning organiser Janet Doyle tried to

rediscover the buzz of the EFTTEX events of

old, it was clear that confusion and uncertainty

over a rival event – even though it eventually

joined forces – and had left a number of key

players unsure about making the trip.

However, the additional stands from that

cancelled show brought, along with the

organisation of the popular Best New Product

Showcase – with awards presented during a gala

dinner on the second night – went some way

towards smoothing over some of the issues. It

was clear those attending were keen to make the

most of the opportunity to connect in person.

Exhibitors came from not just Europe but

around the world and appeared to do good

business with the various buyers who took the

trouble to fly or drive in.

What they lacked in quantity, they made

up for in quality. The show floor may have

felt empty at times but the atmosphere was

generally positive and there were plenty of

handshakes and smiles.

EFTTEX 2025 organiser Janet Doyle, who

has a three-year licence to run the event, told

TTW: “It’s great to have EFTTEX back on the

show calendar. I’m delighted that over 50 per

cent of space has been reserved for Barcelona

next year. The show went well, exhibitors were

happy with the quality of buyers. There was a lot

of business done on the show floor.”

Terry Clease, at UK-based fly tackle firm

Dragon Tackle, said: “We have done EFTTEX

pretty much since it started and we always enjoy

the show. This year, though, it has exceeded

all our expectations – we have been really busy

and the quality of the customers visiting us has

been very high. We are really pleased with how

everything has gone.”

Rex Nelson, from US-based manufacturer

KastKing, added: “It’s been a very good show,

we made loads of appointments in advance so

we were busy all three days, which worked out

really well. We are very happy and are looking

forward to Barcelona.”

Continued on page 8…

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

EDITORIAL

NOVEMBER 2025

Editor: John Hunter

+44 7990 542958

john.hunter@artichokehq.com

A journalist all his life and with 25-plus years of international

business magazine experience, John was

the founding editor of TTW and has now returned to

the helm. He has helped many brands launch and

grow over the years through B2B publications and

via his own consultancy business.

ADVERTISING

North America: Bart Manganiello

+1 914 722 7601

bartalm@optonline.net

For over 38 years, Bart has been working with trade

magazines, 34 in the tackle industry. Since 2001, he

has been TTW’s North American Director, providing

the best communication programs to companies,

helping them connect with current and prospective

trade partners around the world.

Rest Of The World: Guido Knegt

+39 3475036436

guido.knegt@artichokehq.com

A Dutchman, he spent five years travelling the world

as a scuba-diving instructor and English teacher before

settling down in Sardinia. He previously worked

for TTW from 2014 - 2017.

China: Robert Li (Li Ziwei)

+86 13451914155

robert.li365@gmail.com

Since 1993, Robert has been editor-in-chief and

reporter for fishing publications in China, to magazines

and newspapers. He has also been delivering

professional trends to the tackle industry and has

managed a popular fishing forum, facilitating the

exchange of insightful industry information within

China’s premier fishing community.

ARTICHOKE MEDIA LTD

Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK

DID YOU SHOW UP

AT EFTTEX 2025?

While this is the November

edition of TTW, because of

deadlines I am writing this on

the Eurostar train on my way

back to London from Brussels and the 2025

edition of EFTTEX.

Under the watchful eye of returning organiser

Janet Doyle, the popular European tackle trade

exhibition is undergoing what can best be

described as a reboot.

After Covid, a ‘false start’ in 2023, the

complications of competition (which eventually

receded as common sense gave way) and a

string of challenges, the 2025 show finally

opened its doors in mid-September to a mix of

anticipation and trepidation.

So…. How did it do?

First off, let me say that – from a Tackle Trade

World perspective – it couldn’t have gone any

better. We were welcomed onto exhibitor stands

as if it was an everyday occurrence, bumped into

old friends in the aisles to talk business and had

some uplifting conversations which bode well

for the future.

We even made up part of the judging panel

for the much-valued EFTTEX Best New

Product Awards, enjoying a fun gala dinner and

networking event in the process.

But how about everyone else? Well, those

exhibitors who had planned ahead, invited

key retailers and distributors and booked

appointments, made the most of the event, as

you would expect.

Those who turned up with a few products, a

couple of posters and sat back, hoping to entice

potential customers walking the aisle, were left

disappointed.

It wasn’t the EFTTEX of old and buyers

were in short supply. That said, those who did

make the journey were serious about sourcing

new products and suppliers and doing strong

business – it was definitely a case of quality

over quantity however, as we all know at these

events, just one order can pay for all the costs of

the show and more.

For sure, further work needs to be done

on enticing additional exhibitors and there

is an even more urgent need to find ways to

encourage more buyers to visit (and stay longer).

But this is year one of Janet’s initial three-year

licence to run the event and, the plain fact is,

she DID put on a show and good quality people

DID come.

Those complaining from afar about the

number of Chinese companies should look

at themselves – if Europeans booked up all

the stands then there won’t be the space for

those from far away… although having our

friends from the USA, Australia/New Zealand

and from the Far East always serves to make

EFTTEX a truly international show, something

we all want to encourage.

And if you were an existing exhibitor, ask

yourself how many of your customers (or

potentials) you invited or persuaded to come to

Brussels. Did you do all you could to make the

show you spent your hard-earned on money on

the best and busiest it could be?

Janet and her team – some of whom helped

out voluntarily this year – can be proud of

making EFTTEX a reality once more. Now

we ALL need to work hard on making it the

true international trade show we all love and

remember.

WELCOME

NOVEMBER 2025

Contents

CONTENTS

08 NEWS

Maxima lines up a new deal to cover the UK,

Nordic Fieldsport takes on the distribution of

Wolf Creek lures and there are changes in the

ownership of US fly materials supplier Wapsi.

10 NEWS

Key product launches include ArcticSilver’s Rocket

fly line, Nautilus’ GTR 8/9 fly reel and the unique

Probe sensor from Second Chance while Dennett

Outdoor adds Mepps to its UK distribution.

12 NEWS

Tackle retail giant Angling Direct has revealed

sustained growth and strong sales for the first

half of 2025 as electronics expert Raymarine and

outboard engine manufacturer Suzuki Marine

have also collaborated.

26 MUSTAD CELEBRATES MORE SUCCESS

AT EFTTEX

Mustad’s visit to EFTTEX 2025 in Brussels saw a

string of highlights – from a complete rebranding

with eco-friendly packaging to awards in several

categories.

28 SPOTLIGHT ON… FLY TYING

Fly anglers rely on artificial flies to catch their

quarry and, while many will buy them straight

from the shop, a good percentage love to tie their

own, affording the smart supplier or retailer a

lucrative market.

30 SHOP WINDOW

A quick look at a few of the latest fly tying

materials, which you ought to consider finding

space on your shelves for.

16

18

14 SMALL FISH MAKE A HUGE IMPACT

The American Sportfishing Association (ASA) is

calling for stronger management of forage fish

in response to ecosystem needs and economic

sustainability.

16 YEAR-ROUND SOURCING FROM CHINA FISH

China Fish 2026 is a great way to make

connections and do business with key suppliers.

But how do you ensure this process continues

throughout the year? The organisers have some

key tools.

18 EFTTEX 2025 IN REVIEW

We have news of important launches and goings

on as EFTTEX makes a welcome return to Brussels

for 2025. Plus, there is a rundown of every Best

New Product Showcase winner.

24 FROM LIVING ROOM WORKSHOP TO

GLOBAL WATERS

What began with a handful of hand-painted

wooden baits has grown into Wolfcreek Lures

– one of Scandinavia’s most respected names

in predator fishing, known worldwide for

craftsmanship and innovation.

32 QUALITY IS THE THREAD RUNNING

THROUGH WAPSI

This year marks Wapsi Fly’s 80th anniversary. As it

looks ahead, we focus on one of its top products,

UTC Ultra Thread, a product engineered specifically

for the fly-tying market.

34 RODHOUSE CONTINUES TO GROW AND

DIVERSIFY

Over the last few years, online-only rod-building,

blank and component shipping expert Rodhouse

has grown significantly and now employs 15

people as it continues to expand across Europe.

35 HIGH PERFORMANCE IN A HIGH FRAME

American Tackle’s TiForged Air Guide Series

– which has created some serious waves

throughout the tackle trade – has reached new

heights thanks to a modern frame design and

expanded offerings.

36 DOING BUSINESS WITH… ITALY

With nearly 8,000 km of coastline, thousands of

inland lakes and fast little rivers threading the

Alps and Apennines, recreational angling is woven

into everyday life, from Sicily to the Veneto.

24

40 REPORTS FROM CHINA

Our correspondent looks at mid to high-end

rod manufacturer Weihai Ding Taihe Sports

And Cultural Products and reveals why Taiwan’s

shrimp fishing market is growing so fast.

44 MAKING CONTACT

More key products that have been recently

released onto the market.

From storage to lures and boat mounts, what will

you be adding to your retail environment in the

coming months?

26 34 36

06 WWW.TACKLETRADEWORLD.COM

Super

Heat Dissipation

Super

Low-Friction

Super

Hardness

Super

Lightness

NEWS

Continued from page 3…

And Lovro Vudrag from

Mustad explained: “This was

the first chance for customers to

see all of our new products and

packaging up close and in person,

which was very important for us.

“We literally have not stopped

for three days – sometimes

we didn’t even have chance

for lunch and we didn’t have a

proper opportunity to walk the

rest of the show. We are really

looking forward to returning next

year when the show travels to

Barcelona.”

Ray Badminton, from

Snowbee/SM Group Europe, told

TTW: “While attendance and

exhibitor numbers were lower

compared to previous EFTTEX

shows we’ve attended, it provided

valuable opportunities to connect

with new contacts, showcase our

latest products and meet directly

with existing customers.

“It’s early days to fully assess

the impact of the show but initial

signs are promising. Did we

achieve our goals? Largely, yes.

It was a significant commitment

but one that aligned well with our

recent progress.

“With several new products

already launched and more

arriving before year-end, we’re

well positioned for 2026. The true

measure of success, however, will

be reflected in the trade response,

consumer engagement and,

ultimately of course, in resultant

sales and customer satisfaction.”

Balász Filament Technologies

has been an EFTTEX regular for

many years. Lajos Balázs said: “As

a European manufacturer, Balázs

Filament Technologies has always

placed great importance on

participating in EFTTEX – and

this will remain the case in the

future as well.

“Over the past 30 years, we

have witnessed a steady decline

in European manufacturing,

while European distributors have

become increasingly reliant on

Far Eastern suppliers. This trend

needs to be reversed – perhaps

over another 30-year period.

“EFTTEX was very well

organised given the current

circumstances, although the

challenges mentioned above were

clearly reflected in the event. That

said, I remain optimistic about the

long-term outlook.

“I would have been glad to see

more visitors at the show. Still, we

did establish some new business

connections, and we’ll see in the

MAXIMA lines up

UK distribution deal

German-based global line brand

and manufacturer MAXIMA

Meinel GmbH has announced

the appointment of Dennett

Outdoor Ltd as its distributor for

the UK.

The news came to light at

the EFTTEX show in Brussels

when MAXIMA’s Max Wieser

and head of sales Marc Schoeller

confirmed the deal with the

directors of Dennett Outdoor,

Mark and Aaron Gamble.

New co-CEO Martin Berndt

had brokered the deal with

Mark and Aaron only two days

after taking up his latest role at

MAXIMA.

Martin told TTW: “The UK has

always been a very important

market for MAXIMA, with a strong

following among anglers. Many of

them have been loyal customers

for decades and pass on the use

of MAXIMA products to their

children.

“We, therefore, are very

pleased to have Dennet Outdoor

as a strong local partner and

hope to provide our customers

upcoming season how successful

these partnerships become.

“Brussels is a well-established,

reliable location – but my

personal favourites remain

Budapest and Amsterdam. Of

course, we wouldn’t want to miss

out on Barcelona either.

“The organisation of the show

was handled well. However, we

need everyone’s contribution

to support the mindset shift I

outlined earlier — this is the key

to bringing EFTTEX back to the

level it once enjoyed.”

• EFTTEX 2026 will take place in

Barcelona, Spain, from June 10th

to 12th, 2026.

with an even broader range of

products.”

Dennett’s Mark Gamble added:

“We have had the privilege of

distributing MAXIMA in Ireland for

many years. We are very familiar

with the quality of its products

and the excellent reputation

that MAXIMA lines have with the

angling public.

“The staff are always

professional and helpful and have

always been a delight to work

with. So we are very pleased to be

strengthening our relationship.

“We are excited to expand

our sales territory of MAXIMA

products to now include the UK

and look forward to making the

most of the opportunity that this

provides us with.

“Our aim is initially to provide

a good stable supply of MAXIMA

products to the angling trade.

From that base we hope to grow

the business and are already

collaborating with MAXIMA on

ideas for new products.”

www.dennettoutdoor.com

(L to R) Marc Schoeller (head of Maxima sales), Aaron and Mark Gamble

(Dennett Outdoor, directors) and Max Wieser (Maxima).


WAPSI

ANNOUNCES

CHANGE OF

OWNERSHIP

FAST-GROWING FIRM

REVEALS GLOBAL

DISTRIBUTION DEAL

Nordic Fieldsport – the fast-growing Danish group of brands –

continues its expansion with a global distribution deal for Sweden’s

Wolfcreek Lures.

The move took effect from

September 1st and means that

Nordic Fieldsport ApS (NFS) will

be responsible for all distribution,

marketing and sales of Wolfcreek

Lures products, both in the Nordic

home market and on a European

and global level.

The agreement means that NFS

commits to actively marketing

Wolfcreek Lures products

internationally and, through

strong relationships with its

partners in the fishing community,

ensuring market availability

alongside the other brands in its

product portfolio.

As part of the agreement,

Wolfcreek Lures’ existing

inventory was transferred to

Denmark in early September,

where NFS will take over

responsibility for orders, logistics,

warehousing and distribution.

Wolfcreek will continue to

sell handcrafted lures and baitbuilding

products independently,

as well as offer direct sales through

its store on Frösön in Östersund.

Anders Ulvforsen, owner and

founder of Wolfcreek Lures AB,

said: “Through the cooperation

with Nordic Fieldsport, we can

fully focus on what we are most

passionate about – developing

innovative and high-quality

products for anglers worldwide.

“At the same time, we ensure

that distribution is handled

professionally and on a global

scale. We see this as an important

step in our continued growth

journey.”

Nordic Fieldsport partner Eric

Svendsen added: “With Wolfcreek

Lures as a strategic partner and as

part of our portfolio, we see great

expansion opportunities – both in

the Nordic home market and on

a European and global level. We

see the fact that Anders Ulvforsen

can now devote himself entirely to

future product development and

marketing as a huge asset for the

brand.”

Nordic Fieldsport is a relatively

new company in the industry

but has a number of experienced

profiles behind it. It currently

owns and markets the Swedishproduced

Myran spinner baits,

which have been a popular choice

for Nordic anglers for generations,

and the firm is also behind the

new and innovative Pulz Bait

product range.

Customers and retailers will

continue to meet Wolfcreek

in the company’s workshop,

showroom and store in

Östersund, which remains a

central part of the brand’s identity

and is complemented by an active

presence on social media.

anders@wolfcreeklures.com

es@nordicfieldsport.de

Karl Schmuecker has assumed

ownership of Wapsi Fly, said to

be the world’s largest fly tying

materials manufacturer and

wholesale distributor, following

the passing of his parents,

Tom and Ann Schmuecker.

Karl began fly-fishing at

an early age on his parents’

farm for bluegill with his dad’s

Shakespeare Wonderod.

After Tom (pictured above)

bought Wapsi in 1973, Karl

worked alongside his father,

gaining knowledge of the fishing

business until he left for college.

In 1984, he earned a degree

in electrical engineering from

the University of Arkansas and

worked in the private sector for

several years but, four years later,

he returned to Wapsi to help his

parents rebuild the company after

a disastrous fire.

Karl’s interest in fly tying

peaked after his return to the

company and he played a key

role in Wapsi’s success. His

analytical thinking and problemsolving

drove the development

of innovative products and

improvements in manufacturing.

Wapsi’s leadership team is

passionate about fly fishing. Karl

has led as the general manager

since 1990 while his brother,

Joe, manages the renowned dye

room. Long-time managers T L

Lauerman (sales) and Pat Neuner

(product development) round out

the experienced team.

Several of Karl and Joe’s

children also work in the business

and contribute to its success. This

year, Wapsi celebrates its 80th

anniversary.

Karl said: “We take pride in

continuing the business my father

loved and worked so hard to help

build.”

www.wapsifly.com

WWW.TACKLETRADEWORLD.COM 09

NEWS

NAUTILUS UNVEILS STRONG,

SMOOTH FLY REELS

Nautilus Reels has released the GTR 8/9 fly reel, the latest

addition to its cutting-edge GT series, designed for anglers who

demand absolute performance from their saltwater and heavy

freshwater gear.

The GTR 8/9 is said to deliver

uncompromising strength,

smoothness and dependability in

a reel purpose-built for powerful

fish.

The GTR series is engineered

to be stronger, lighter and more

responsive than its predecessors,

with a refined frame and expanded

drag range that outpaces the

NV-G series it replaces.

With a seamless left-hand to

right-hand retrieve conversion,

Miamai, Florida-based Nautilus

says the GTR 8/9 combines

innovation with simplicity in a

sleek, modern design.

Nautilus’ owner and designer,

Kristen Mustad, said: “We’re

excited to introduce the GTR 8/9,

a reel that embodies everything

Nautilus stands for – precision,

performance and durability.

“This 4.5in-diameter reel gives

anglers lightning-fast line pickup

and the stopping power to handle

bonefish, permit or steelhead with

confidence. Soon you will be able

to swap it with the 10/11 spool

for tarpon season – one frame,

multiple fisheries.”

The 8/9 spool is easily

distinguishable from its larger

sibling, the 10/11, with a larger

arbor profile and clear 8/9

marking on the spool face.

ArcticSilver launches

ROCKET fly line

The brand new ArcticSilver

ROCKET fly line series is said

to represent the perfect

combination of excellent line

balance, impressive shooting

capabilities and delicate

presentation.

In addition, these ROCKET lines

are claimed to perform equally

well in overhead casting and

various types of Spey casting.

Norwegian brand ArcticSilver

designed the ROCKET to provide

easy access to all casting distances.

Even though the head length

of the 6-wt to 8 -wt lines is only

9.14m, the precise tapers, weight

distributions and MicroDiameter

Running Lines ensure exceptional

shooting capabilities allowing

unexpected distances to be

reached with minimal effort.

The 4m Handling Zone

(0.8–1mm thicker than the Running

Line) acts as a continuation of the

rear taper, increasing line balance

and enabling you to hold more line

in the air before shooting.

The two floating lines in 4-wt

and 5-wt are slightly different from

As with all GT series spools,

integrated backing markers are

machined directly into each spool

for quick and accurate loading.

The GTR 8/9 is available in

matte black and brushed titanium

the rest. The company increased

the head lengths by extending the

rear tapers by two feet, without

increasing the head weights. This

adjustment allows the lines to

turn over even more delicately,

enabling accurate presentations

of small dries and nymphs on long

leaders.

These lines are designed for

fly fishers of all skill levels – from

beginners to experts – and

have been thoroughly tested

by ArcticSilver ambassadors

over a two-year period. The

feedback, the firm says, has been

overwhelmingly positive.

The ROCKET lines

are versatile and

suited for most

types of single-hand

fly fishing, from

anodising and will handle a WF8

line and 225 yards of #30 Dacron

6.7oz. or a WF9 line with 200

yards of #30 Dacron 6.7oz.

www.nautilusreels.com

delicate dry fly fishing (4-wt and

5-wt) to hardcore saltwater fishing.

catch-partners.com


DENNETT

LURES MEPPS

INTO UK DEAL

UK FIRM RELEASES

WORLD’S FIRST

FISHING SENSOR

UK-based Second Chance has

unveiled the innovative and

unique PROBE, what it says is

the world’s first fishing sensor

designed to provide anglers

with temperature at depth and

water clarity

PROBE combines cuttingedge

technology with precise

data insights, giving anglers

vital information on depth,

temperature, and water clarity at

the exact position of their hook

bait or lure.

By unlocking these underwater

details, PROBE empowers every

fisherman and woman to make

smarter decisions and maximise

their catch, hence its slogan

‘Know more – catch more’.

Second Chance director

Patrick Daniels said: “PROBE

marks a breakthrough for the

angling industry. With water

temperatures shifting due to

climate change, species are

moving differently than ever

before.

“For the first time, anglers

can access every discipline with

depth-specific data – giving them

the insight they need to make

smarter decisions in the water.

This launch is about reshaping the

future of fishing technology.”

PROBE offers a number of

benefits including revealing water

temperature and clarity at the

exact depth of your bait, helping

you adapt instantly to changing

conditions.

By removing the guesswork,

PROBE gives anglers the

confidence to make decisions that

maximise your chances of success.

With accurate feedback on depth,

speed, and trajectory, every cast

becomes an opportunity, not a

gamble.

PROBE’S accompanying app

automatically logs every cast

and environmental condition,

building a record anglers can learn

from trip after trip.

At just 7g, PROBE is light

enough to be taken anywhere yet

tough enough for any conditions,

without ever holding you back.

By blending tradition with

cutting-edge technology, PROBE

has been designed to empower

anglers of all levels to fish with

confidence, precision, and greater

success.

www.probefishing.co.uk

Mepps, one of the world’s

best-known lure companies, has

appointed Dennett Outdoor as

its exclusive distributor for the

UK and Ireland, enabling retailers

in the UK to continue to purchase

a wide variety of its most popular

products.

The new partnership between

Mepps and Dennett Outdoor

aims to improve stock level and

the availability of Mepps products

to UK retailers so that the brand’s

full market potential can be

realised and built upon

Director general of Mepps,

Rodolphe Jacques, said: “From

our perspective, we need a

partner who is focused on our

brand and Dennett Outdoor has

proved to be perfectly aligned

with us, as demonstrated by the

significant growth of Mepps sales

in the Republic of Ireland over the

past few years.

“The UK market has always

been important and challenging.

Anglers are very demanding and

have always responded well to

our spinners. It is dominated by

trout and salmon fishing, which is

perfectly suited to our products.

“Together with Dennett, we

are expecting a steady and

significant increase in our market

share in the years to come,

with new products currently in

development.”

Dennett director Aaron

Gamble added: “We have had

a good relationship for many

years with Mepps and have been

able to grow the sales of Mepps

products Ireland very well in

recent years.

“To be able to distribute a

prestigious brand such as Mepps

throughout the UK presents

us with a great opportunity to

increase sales and fast track our

growth. It makes a lot of sense for

us as we already have a strong

customer base of over 1,000

angling retailers who purchase

products from us.

“We have a team of six

covering sales on the road in the

UK and a B2B online platform

that makes ordering simple and

efficient. We are looking forward

to strengthening our relationship

with Mepps and developing new

products for the UK market over

the next few years.”

www.dennettoutdoor.com


NEWS

ANGLING DIRECT REVELS

IN FURTHER GROWTH

Specialist tackle retail giant Angling Direct has revealed sustained

growth and strong sales for the first half of 2025.

Trading for the six months

ended July 31st saw revenue

climb by 17 per cent to £53.6m,

compared with £45.8m for the

same period last year. Revenue

in the UK business – in store and

online – was up 17.8 per cent in the

second quarter as the company

maintained its momentum from

the start of the year into the early

months of its peak trading season.

Total UK like-for-like sales

grew 14.2 per cent, reflecting

the strength of the company’s

omni-channel proposition

and increasing customer

reach, evidenced through the

continued growth of its MyAD

customer loyalty club to over

496k subscribers at July 31st and

reaching 500k in August 2025.

Strong store sales were

underpinned by increasing levels

of footfall. During H1 26 (the first

half of its financial year), Angling

Direct continued its new store

opening programme in Chester

and Bradford and, as a result, the

group now operates a total of 55

outlets across England and Wales.

UK online sales continued to

scale, primarily from delivering

higher transaction volumes

through increased customer

numbers, supported by MyAD’s

continued growth.

Outside the UK, its first

European store in Utrecht

celebrated its first anniversary in

May and it said customer store

visits in the comparable two

months (June and July) almost

trebled as the Utrecht outlet further

establishes its presence in the

region.

However, the digital European

market remains challenging and,

as such, the digital European

business continued its focus on its

key markets of Germany and the

Netherlands, with sales increasing

in those territories.

Steve Crowe, CEO of Angling

Direct, said: “We have delivered

another period of sustained

progress against our mediumterm

objectives. Our increasing

customer appeal underpinned by

our loyalty fishing club, MyAD, and

the associated growth of revenues

in our existing UK stores and

digital platforms, provides us with

further confidence in achieving our

medium-term UK revenue target

of £100m.

“In the UK, we have continued

to build on the strong momentum

delivered in financial year 2025

by leveraging both our digital and

physical footprint to increasingly

join up our omni-channel customer

offer. Our focus remains on

delivering the best value, flexibility

and service for our customers and

we are pleased to have opened two

new stores to date, and the new

openings pipeline remains strong.

“In Europe, we are pleased that

our Utrecht store continues to scale

customers and revenues as it trades

through its first full angling season.”

www.xxxxxx

Raymarine and Suzuki

enhance chartplotter

Marine electronic expert

Raymarine and outboard

engine manufacturer Suzuki

Marine have collaborated

to bring enhanced engine

instrumentation to Raymarine’s

Axiom chartplotters.

www.takemefishing.org

This strategic integration

enables Suzuki outboard

engine owners to upgrade their

Raymarine Axiom displays with

digital gauge interfaces, delivering

real-time access to critical engine

data directly from the helm.

With the release of Raymarine’s

LightHouse 4.10 operating system,

Axiom users can now monitor a

comprehensive suite of Suzuki

engine parameters, including

speed over the ground, TRPMs,

transmission gear, oil pressure,

trim/tilt position, alternator voltage,

fuel tank levels and rudder position.

The integration also supports

Suzuki’s Troll Mode status and

provides essential warning

indicators such as oil pressure

alerts, engine coolant status,

system faults, engine faults, and

water-in-fuel warnings.

Beyond engine diagnostics, the

Suzuki app offers a robust trip data

page.

This seamless integration

ensures that Suzuki and

Raymarine users can navigate

with confidence, knowing that vital

engine alerts and performance

data are prominently displayed

within the intuitive LightHouse OS

interface.

Michelle Hildyard, Raymarine’s

vice president of operations, said:

“This collaboration reflects our

commitment to providing boaters

with seamless connectivity and

a user experience that inspires

confidence while on the water.

With Suzuki engine data now fully

integrated into the LightHouse

OS, our customers can enjoy a

smarter, safer, and more unified

boating experience.”

Morio Omanyuda, division

manager of Suzuki’s Marine

Marketing Division, added:

“It is our mission to provide Suzuki

owners with the best possible

experience on the water. This

brings our engine technology

to life in a new way – delivering

critical performance data

and alerts with clarity and

precision.”

www.raymarine.com


New Products 2026

drslick.com • 800-462-4474

CYCLONE NIPPERS

MINI

WHIP

FINISHER

WF35-MINI

3.5” Brass

Built-in Half Hitch Tool

1”

2.5”

CARBON FIBER

JUMBO FLY TYING TOOLS

Rubber

Tubing on

One Jaw

We’ve taken our 9 most popular

tying tools and mated them to

stunning 10 mm O/D carbon fi ber

handles. Each of these strong, lightweight,

and beautiful instruments

have a built-in half hitch tool!

Dubbing Rake

Ideal for micro flies,

#18 - #24

HOLSTER

5.25”L x 2.5”W

Black molded

rubber, with swivel

belt clip and coiled

bungee lanyard. Keeps

your pliers and clamps

within easy reach.

BY DR. SLICK

LARGE KNOT TYER

with hook eye cleaner/knot detangler

E-KTL

5” Satin Stainless Steel

FEATURE

ASA COLUMN

Photo: Theodore Roosevelt

Conservation Partnership

SMALL FISH –

HUGE IMPACT

For years, the American Sportfishing Association (ASA)

has advocated for stronger management of forage

fish in response to ecosystem needs and economic

sustainability as it understands how forage fish

management impacts America’ angling economy, writes

ASA Policy Fellow Gabe Rodriguez.

Menhaden, the most notable of

these forage fish species, are

one of the most important food

sources for many of our favourite

game fish in both the Gulf and Atlantic,

forming a critical foundation for our marine

food web and healthy sportfish populations.

Simply put, big fish need an abundance of

little fish to eat.

Studies have found that menhaden account

for up to 40 per cent of the diets of king and

Spanish mackerel, 20 per cent of red drum in

the Gulf and 30 per cent of striped bass in the

Chesapeake Bay. (Chagaris et al., 2021; Houde

et al., 2017)

Unfortunately, the economic benefit of

menhaden is often framed only in terms

of their industrial harvest and reduction in

products ranging from cosmetics to animal

feed, with little consideration for the immense

ecological and economic value they provide.

While almost every coastal state in the

US has banned industrial menhaden fishing,

exceptions in Virginia and Louisiana remain.

Safeguarding stocks

Commercial menhaden fishing at current

levels is unsustainable. Without significant

reductions in industrial-scale menhaden

fishing quotas, a future with healthy, robust

sportfish populations is threatened. Buffer

zones and other measures help at the margins

but the core problem remains that menhaden

are being overharvested without adequate

regard for predator demand, ecosystem

health and the saltwater recreational fishing

industry, which generates $138 billion in

sales and supports 700,000 jobs in the US,

according to NOAA (the National Oceanic

and Atmospheric Administration).

Of all the sportfish, few are more sensitive

to menhaden reduction than striped bass.

In fact, current ecosystem management for

menhaden identifies striped bass as their most

important predator, directly linking the two

species from a management perspective.

Striped bass are currently under a

rebuilding plan and fisheries managers have

already imposed strict harvest controls on

recreational anglers. A significant reduction

in menhaden catch limits is essential to give

striped bass the forage base they need to

rebuild successfully.

ASA has long supported science-based

forage fish management, dating back to the

Morris-Deal Report, led by Bass Pro Shops

founder Johnny Morris, in 2016, and the

Forage Fish Conservation Act, which was

reintroduced in Congress in 2025. Each calls

for forage fish to be formally considered in

federal fisheries management.

The choice is simple – leaving more

menhaden in the ocean today safeguards

fisheries and the sportfishing industry for

tomorrow.

www.asafishing.org


NEW PACBAY MINIMA-X

Build

A GROUNDBREAKING SERIES OF GUIDES AND TOPS,

TONY ENGINEERING, PATENTED!

Great Fishing Rods

TONY HUANG

PACBAY MINIMA-X offers an unparalleled level of durability,

solving the problems commonly associated with inner rings

popping out or getting crushed.

Through extensive reform and innovation, PACBAY MINIMA-X is

constructed using high-strength , one-piece stainless steel. Both

the guides and tops utilize mirror polishing, multi-layer Hard

Chrome plating, and Titanium plating processes, resulting in

corrosion resistance, low friction, and high thermal conductivity.

As a result , the friction force during long-distance casting or

retrieving is significantly reduced.

China: +86-139-26892267

China Fax: +86-769-85413223

hunter@changan.net

353160028@qq.com

U.S.A: +1-360-912-7251

www.fishpacbay.com

info@fishpacbay.com

72 Banana Way, Sequim, WA 98382 USA

FEATURE

BEYOND THE EVENT: YEAR ROUND SOURCING BEGINS AT

CHINA FISH 2026

China Fish 2026 is a great way to make connections and do business with key suppliers.

But how do you ensure this process continues throughout the year? The organisers

have some key tools via its all-in-one B2B platform as an added benefit for its visitors.

Against the backdrop of ongoing

global supply chain restructuring,

traditional procurement models

are encountering unprecedented

challenges. Mounting cost pressures,

uncertainties in supply cycles and rapidly

evolving product innovations are compelling

buyers to seek more efficient and sustainable

sourcing solutions.

With its upgraded digital tools, customised

services and direct network of manufacturing

partners, China Fish 2026 brings together

innovative and reliable producers, serving

as a pivotal starting point for global buyers

to secure the right products, at the right

time, and at the right price in the upcoming

procurement cycle.

A global platform

Since its inception in 1991, China Fish has

evolved alongside both international and

domestic markets and the fishing tackle

industry, transforming from a traditional trade

show into a global platform for new product

launches and a strategic sourcing hub for the

fishing tackle sector.

Scheduled to take place in Beijing from

February 28th to March 2nd, 2026, China

Fish 2026 is expected to attract over 700

exhibitors, more than 98 per cent of which are

manufacturers. The exhibition will cover a full

range of product categories including rods,

reels, lures, apparel and accessories.

Professionals from nearly 80 countries and

regions will gather at the event to engage in

both horizontal and vertical dialogue and

collaboration, thoroughly exploring every

business opportunity. Follow to embark on an

efficient sourcing journey!

Find your perfect match, ahead

of time

The Exhibitor Preview categorises products

into 36 distinct segments, helping buyers

efficiently filter their options before the

show. This tool helps traders quickly identify

new suppliers to find potential partners,

shortlist exhibitors with more than a decade

of exhibition participation in China Fish

for stable and reliable cooperation, select


top product and new-item suppliers and

distinguish exhibitors according to different

types.

Furthermore, registered buyers gain access

to each exhibitor’s E-store, where they can

review factory profiles, workshop videos and

product catalogues – conducting a preliminary

“factory audit” of their supply chain in advance.

They may also initiate online inquiries,

place orders and schedule meetings, ensuring a

seamless online-to-offline experience. During

the exhibition, these digital preparations

smoothly translate into on-the-ground

procurement activities.

Your smooth journey to Beijing

Event services include hotel group bookings

with exclusive subsidies, visa invitation

letter support to streamline visa application,

early badge pick-up at China Fish hotels and

complimentary shuttle services between the

venue and China Fish hotels, and Beijing

Capital International Airport Shuttle to and

from some of the hotels. Buyers can dive

straight into the show without long queues at

badge pickup.

From screen to scene

China Fish brings together decision-makers

and core teams from all of China’s major

fishing tackle manufacturing hubs, including

more than 700 manufacturing exhibitors.

Within the expansive 40,000sq m

exhibition space, buyers can personally assess

products, materials and craftsmanship details

– all in just three days. From material selection

to technical execution, the show offers a

hands-on evaluation system that transcends

distance and language barriers, placing global

consumer trends and design innovations right

before your eyes.

Professional business environment

As a trade-only event, China Fish ensures

that exhibitors focus their time and resources

on responding to every buyer’s specific needs.

Breaking down language barriers is also key to

enhancing the overall experience.

Exhibitors typically offer English

communication and interpreter services can be

arranged to support other languages, ensuring

seamless cross-culture communication.

Smooth sailing with China Fish

Located inside the exhibition hall, the Visitor

Lounge offers complimentary beverages and

light refreshments, providing a perfect space

for buyers to recharge, network with industry

peers and exchange insights.

What’s more, each qualified buyer will

receive a complimentary Starbucks light meal

combo – helping you save valuable time and

stay focused on what matters most: your

business.

Your sourcing never stops

China Fish’s All-in-One B2B Platform, hosted

on its official website, features over 900

exhibitors and more than 8,000 products.

Registered buyers of China Fish 2026 retain

full access for a full year – enabling seamless

sourcing, communication, inquiries, and

order placement to meet all your annual

procurement and replenishment needs.

What’s more, you’ll receive dedicated one-onone

trade support from the China Fish team.

Register now for China Fish 2026 and

embark on a smarter, more efficient sourcing

journey!

CHINA FISH

Contact

Lijiang@chinafish.cn

WeChat Official Account:: ChinaFishShow.

China Fish 2026

February 28th – March 2nd, 2026

China International Exhibition Center (Shunyi Hall)

Beijing, China

www.chinafishshow.org

Limited-time free registration

Save up to USD 55 Per Person

Register successfully for China Fish 2026 before

January 30, 2026, to qualify for complimentary show

access, saving up to US$55 per person.


FEATURE

IN REVIEW:

EFTTEX 2025

EFTTEX returned to Brussels in 2025, with plenty of business being

done on the show floor and some interesting stories unfolding.

TTW has picked out a few key highlights…

Italian

fly power

on show

Italian fly fishing leader expert

Marco Barone was on hand

throughout EFTTEX 2025 to

showcase his FLY Power and

Black Silver Fly range of leaders

and lines.

Barone Sport is a small

company in north-western Italy,

located in a small village in the

Ossola Valley and Marco says the

main feature of his leaders is that

they end with a small micro-ring

in light alloy to which the terminal

is attached, making it durable over

time.

Knotted leaders greatly assist

in fly placement and, using

high-quality lines, Barone says

all its leaders are very soft and

memory-free.

The company offers a wide

range of products, from dry fly

fishing to nymphing, streamers,

pike and lake fishing and can

also produce leaders to specific

customer specifications to meet

every need.

www.baronesport.it

LIVINGSTON PROVES TO

BE A “MENACE” AT SHOW

US lure maker Livingston continued its push into Europe with a strong

showing at the EFTTEX 2025 event, including picking up a coveted award.

Its Menace – a versatile pike and muskie bait – won the prestigious Spinning and

Baitcasting Lure category during the gala dinner on the Thursday night.

This accolade marks a second consecutive international win for Livingston

Lures following a top spot at the rival show in Hungary last year.

The Menace is designed for power, action and adaptability in shad-based

fisheries and boasts Livingston’s patented Electronic Baitfish Sound (EBS)

Technology.

Livingston’s vice-president of sales, Erick Arnoldson, said: “We’re thrilled

with this recognition. The Menace embodies our commitment to innovation,

creativity, and delivering products that help anglers succeed. Winning this award

at EFTTEX is a victory not just for our team but for every angler who trusts

Livingston to give them the edge on the water.”

www.livingstonlures.com


PRADCO LURES

CUSTOMERS WITH

WIDE RANGE OF

BRANDS

EFTTEX 2025

US tackle expert PRADCO brought a string of new products from

many of its famous brands to the table at EFTTEX 2025.

The team showed off a range of

lures, floats and more, fresh from

their appearance at ICAST just a

couple of months before.

The Lindy B-MAX series is

always a talking point as it uses

the heavy but non-toxic bismuth

as an alternative to tungsten in its

range, including the Lindy, Live

Bait, Little Nipper and Max Gap

Jigs.

The proprietary blend of nonlead

materials results in 99.97 per

cent lead free construction while

retaining the size of lead to allow

for the same fishing characteristics

as lead jigs.

The Thill Sharpshooter Float is

designed to make long, accurate

casts. This true centre-slider slip

float is weighted to avoid the need

to add weight on your line while

brass grommets ensure reliable

line sliding.

The unique dart-like “Sight

Flight” allows 360-degree

visibility with no added buoyancy

to maximise sensitivity with

optimum visibility at a distance.

The unique design of YUM’s

Scutter Bug maks it a versatile

fish catcher and benefits from the

inclusion of Gene Larew’s classic

baits, as of earlier this year.

While Great Lakes Finesse, a

recent addition to the PRADCOP

portfolio, continues to fill in gaps

with the Ned Bug. The premise

of finesse competition fishing is

evident throughout the range,

thanks to the no-gloss, matt

finish.

Meanwhile, BOOYAH’s

popular Flash Point jerkbait is

now available in a junior size,

coming in at 4in and 3/8oz. Its

secret weapon is the custom head

blade which creates a subtle flash

that draws fish in while providing

a bold, clear return on Live Sonar

for unmatched tracking. Kill the

retrieve and it perfectly suspends

with a 45-degree nose-down

posture – an exact imitation of

a dying baitfish that converts

followers into committed strikes.

www.pradcooutdoorbrands.com

UK fly firm launches

artist-designed boxesn

Turrall, a UK-based firm known for its commitment to fly fishing

excellence, has unveiled a distinctive new range of fly boxes, each

transformed into a canvas for original artwork by a talented local

artist.

Debuting at this year’s EFTTEX,

each fly box in the new collection

is more than just a practical tool

for storing flies – it is a piece of art.

Artist Steve McCracken draws

inspiration from the rivers,

woodlands and wildlife that define

our angling landscapes. His hands

bring to life dynamic scenes, from

leaping trout captured in mid-air

and intricate mayflies resting on

reeds to the dappled light of dawn

on water.

No two boxes are exactly alike;

every brushstroke and line is

individually rendered, ensuring

each piece is as unique as the

angler who carries it.

While these boxes are visually

striking, they remain true to

Turrall’s legacy of craftsmanship

and function. Constructed from

durable, lightweight bamboo, the

boxes are built to withstand the

rigours of riverbank.

Foam secures flies safely, while

the artist’s designs are protected

by a resilient, clear coating

– keeping them vibrant and

enduring through years of use.

This collaboration is said to

exemplify Turrall’s passion for

both fly fishing and local artistry.

By commissioning a local artist,

Turrall not only champions

homegrown talent but also

celebrates the shared heritage of

creativity and outdoor life. Each

box is signed by the artist, adding

a personal touch and guaranteeing

its authenticity.

The first in the range was

showcased at EFTTEX 2025,

offering visitors the chance to

experience these extraordinary

fly boxes in person. The

collection stands as a testament

to Turrall’s innovative spirit and

ongoing support for artists within

the angling community.

www.turrall.com


FEATURE

Swedish reel maker out

to beat the “bird’s nest”

A revolutionary concept to deliver seamless, worry-free baitcasting

reels has wowed visitors at EFTTEX 2025 and helped the firm

behind it scoop a major award in the process.

Unlike traditional cast systems

that rely on spool speed, Swedish

brand Svivlo’s CastGuard detects

spool deceleration and corrects

line issues in real time, allowing

anglers to focus on the catch, not

the cast.

Designed for ultimate

performance, CastGuard delivers

optimal braking force at all

speeds. Its fully mechanical, selfadjusting

system eliminates the

need for thumb control, requiring

only a one-time spool brake

adjustment for smooth, slack-free

rotation.

Built to endure the toughest

conditions, CastGuard has been

tested to last tens of thousands of

casts and can be easily replaced

with a new brake assembly when

worn out.

Svivlo’s founder and CEP,

Patrik Zander, explained:

“Baitcasters are fantastic reels

that offer great control and

an excellent feel once you’ve

mastered them. However, they

are often associated with a high

tendency to tangle and can be

difficult to manage.

“Starting your fishing session

involves several steps, many

of which must be repeated

when changing lure weight or

adjusting to wind conditions.

Achieving sufficient casting

distance while avoiding tangles

requires a lot of patience and

practice. If you prefer to spend

more time fishing and less time

adjusting your reel, you might be

recommended to use a spinning

reel, which is easier to handle

but lacks the advantages of a

baitcaster.”

Boasting a Haegr CF40

carbon fibre body for strength

and light weight, Svivlo’s Genesis

ONE is designed for heavier

predator fishing for species like

muskie, pike, zander, walleye

and snakehead, handling lure

weights from 8g to 300g and

comes in right-hand and lefthand

versions in two sizes.

Meanwhile the Draken ONE,

which uses a Fenrir carbonreinforced

body, is said to be

ideal for bass fishing while also

being versatile enough for pike

and can handle lure weights from

5g to 100g.

Both boast a Midgaard Dunkel

Design to keep the focus on

fishing with its sleek, matt black

look and both can be fished

anywhere as they are saltwaterproof,

with proper maintenance.

The Draken ONE was

awarded best Spinning and

Baitcasting Reel at EFTTEX

2025 in Brussels.

www.svivlo.com

BAIT ADDITIVE

THAT FISH WILL

GOBBLE UP

A liquid bait additive – Gobble Sticky – that can be used on all

kinds of lures was given an airing at EFTTEX 2025, with plenty of

interest from the trade.

Available in four versions, they

are made from sustainable raw

materials, designed to add smell

and taste to lures, wobblers and

soft baits, attracting fish and

staying on the bait for longer.

The biodegradable additives

– each based on shrimp, blue

mussel, crustaceans or fish

extracts enhanced by natural

amino acids, nucleotides,

electrolytes, acids, pheromones

and more – are produced in

Norway.

Gobble’s managing director

Christoffer Munck Jacobsen is

proud of the firm’s sustainable

approach to the products.

He explained: “Our products

are totally biodegradable and

sustainable. We use residual raw

materials from food products

instead of ones made from wild

fish. We also opt out of using krill

and calanus as we believe it is wise

to harvest minimally from the

bottom of the food chain.

“Wherever possible, we shop

locally, with most of the raw

materials produced in Norway.

We produce and pack Gobble Bait

at our factory on the Norwegian

west coast.

“We use aluminium tubes and

cardboard packaging to minimise

plastic use – the only plastic we

use is on the tube caps and we are

currently looking for alternatives.”

gobble.no


SNOWBEE SHOWS ITS

INTENT WITH PRODUCT

AND AWARDS

Snowbee, established in the late 1970s, continues to evolve to meet

industry needs and winning multiple awards at EFTTEX 2025 as

it unveiled a string of launches, seen as welcome recognition of the

team’s hard work and innovation.

The UK-based brand picked

up honours for its waders, fly

rods, fly lines, reels and its new

Graphene-lined thermal jackets,

reflecting the dedication across

product development, planning

and manufacturing while

reinforcing its position at the

forefront of design and customer

focus within the industry.

Ray Badminton, managing

director of parent company SM

Group Europe, said: “Following

recent internal changes, it was

especially rewarding to share this

success with the Snowbee team

and signals our readiness to move

confidently into 2026.

“The recognition received

also highlights the progress

we’ve made in expanding our

global brand presence. Our focus

on product design, packaging,

quality and brand image is clearly

resonating, as evidenced by the

positive feedback received during

and since the show.

“With nearly 50 years of

heritage behind us, we’ve

navigated recent global challenges

and remain committed to

enhancing our product range and

service offering. The breadth of

awards received was particularly

meaningful, showcasing

our strength across multiple

categories.

“With several new products

already launched and more

arriving before year-end, we’re

well positioned for 2026. The true

measure of success however will

be reflected in the trade response,

consumer engagement and,

ultimately of course, in resultant

sales and customer satisfaction.”

www.snowbee.co.uk

EFTTEX 2025


FEATURE

WINNERS ALL ROUND AT

Saltwater

EFTTEX 2025

As EFTTEX returned for 2025 in Brussels, so too did the

Best New Product Showcase, with awards handed out

during the ever-popular gala dinner.

Carp- Feeder and Coarse – Bait

Energofish

Benzar Concourse Twister Smoke

Carp- Feeder and Coarse – Line

Plastools

Zero Memory Shadow Line

Fishing – Reel

KastKing

Kapstan Elite Spinning Reel

Saltwater Fishing – Rod

O Mustad & Son

BAKUTAKI Rod

Spinning & Baitcasting – Hard Lure

Scorziello SASA SRL

Cometa

Spinning & Baitcasting – Soft Lure

Livingston Lures

The Menace / Gremlin Bottle Rocket

Spinning & Baitcasting – Hooks,

Rigs and Accessory

O Mustad & Son

UV Orange Treble

EFTTEX 2025

Carp- Feeder and Coarse – Reel

Energofish

CXP SCORE Reel

Carp- Feeder and Coarse – Rod

Golden Catch

G.Carp Fury Spod Marker 3.90M 7lb

Spinning & Baitcasting – Reel

Svivlo

Draken One

Spinning & Baitcasting – Rod

P T Central Sarana Pancing

IBLIZ BC 662 8-17lb

There was a great mix of first-time

winners such as Sweden’s Svivlo for its

innovative Draken ONE baitcasting

reel and US-based Livingston Lures’

The Menace / Gremlin Bottle Rocket lures

along with multiple honours for Snowbee,

Mustad, Energofish, BFT and Plastools.

It was a truly international affair, with

Indonesia’s PT Central Sarana Pancing

delighted to win the best spinning and

baitcasting rod for its IBLIZ BC 662 8-17lb, J

M Gillies‘ Waist Belt picking up best apparel

accessory while Polish footwear manufacturer

Drywalker celebrated boss Marcin Deuter’s

dream come true of winning his first award for

the Strong Truck Tower Edition boot.

The full list of winners is as follows:

Apparel & General – Accessory

J M Gillies - Waist Belt

Apparel & General – Clothing

Snowbee/SM Group Europe

Graphene Quilted Thermal Jacket

Apparel & General -

Electronic device

Deeper

Deeper Smart Sonar

Apparel & General – Footwear

DryWalker

Strong Truck Tower Edition

Apparel & General – Sunglasses

Wiley X

Jakl

Carp- Feeder and Coarse -

Hooks, Rigs and Accessory

PVAHydrospol

100m Eco refill

Fly Fishing – Accessory

Dinsmores

Non-Toxic Stealth Egg Shot

Fly Fishing – Fly Line

Balázs Filament Technologies

Carbotex Steelhead

Fly Fishing – Reel


Classic 2 Cassette Fly Reel with

loaded fly lines

Fly Fishing – Rod


Spectre Pro Rod 9ft 9-wt

Fly Fishing – Wader


STX2 Breathable Stockingfoot

Waders XL long

Saltwater Fishing - Hooks, Rigs

and Accessory

O Mustad & Son

BSJ Jig

Saltwater Fishing – Line

Balázs Filament Technologies

Carbotex Planet Ocean

Spinning & Baitcasting – Line

Plastools

Fluo Spin Cast


Itty Bit Series

1.25” ITTY BIT

SWIM’R - 18 COLORS

1.25” ITTY BIT

MAYFLY - 18 COLORS

1.25” ITTY BIT

SLAB SLAY’R - 18 COLORS

WEIGHTS AVAILABLE

1/64 1/48 1/16 1/8 1/4

1.25” ITTY BIT

SLAB HUNT’R - 32 COLORS

ITTY BITS

JIGHEADS

FEATURE

FROM LIVING ROOM

WORKSHOP TO GLOBAL WATERS

What began with a handful of hand-painted wooden baits has grown into Wolfcreek

Lures – one of Scandinavia’s most respected names in predator fishing, known

worldwide for craftsmanship, innovation and the unmistakable Wolfcreek “feel.”

When Anders Ulvforsen

built his first lure on a

drying wheel in his Uppsala

apartment back in 2003, he

could hardly have imagined that it would one

day become the seed of a global brand.

For Ulvforsen, fishing was never just

a hobby – it was a calling. Growing up in

Filipstad, he was captivated by the power and

predatory nature of pike.

As a teenager, he combined his passion for

fishing with a love of design, building lures

in school workshops. Later, snowboarding

seasons in the Alps and time in Canada fed his

creative side, where he became something of

a cult figure and snowboard designer, while

fishing remained a constant pull.

History lesson

By 2006, Wolfcreek Lures was born. The

early years were anything but easy: small

production runs, hand-built machinery and

countless nights spent painting and perfecting

baits. Yet the effort paid off.

His lures quickly developed a reputation

among serious anglers, catching not only

attention but also record-breaking pike –

including giants over 21kg. Word spread

and the once-humble workshop became a

respected name far beyond Sweden’s borders.

Craft and passion

Wolf Creek Lures’ rise has never been about

mass production. Instead, Ulvforsen’s mantra

has been “quality over quantity.” Every

handcrafted lure carries not just a functional

purpose but also a touch of artistry – precision

weighting, colour combinations inspired by

snowboard and skate culture and a finish that

makes each lure a collector’s piece.

That dedication has created a fan base

bordering on cult-like loyalty. Anglers across

Scandinavia and beyond describe Wolfcreek

lures as “pike candy”– irresistibly effective

and built to withstand brutal strikes. From

custom one-offs to factory-produced soft

baits based on original designs, every product

retains the DNA of its handmade heritage.

Expanding beyond lures

While wooden and resin lures remain

the brand’s beating heart, Wolf Creek has

expanded carefully and deliberately. Today,

the line includes soft and hard baits for pike,

musky, perch and bass, as well as a growing

collection of rods under the boldly named

Damn You Rods label.

These rods reflect the same ethos: highmodulus

Japanese carbon blanks, titanium

guides, and a focus on feel and performance.

“The feeling of a blank loading, the balance,

the strike, the fight, that’s what it’s about.”

Wolfcreek’s rods are designed to deliver

exactly that.

Why global distribution matters

For years, Wolf Creek Lures has thrived

within a tight-knit community of dedicated

anglers. But as Nils Folmer Jorgensen

explains, the time has come to expand: “We

want to take this unique gem from what

seems like a closed intimate circle in the north

to anglers across Europe. We want people to

catch more fish and experience that Wolfcreek

Lures feeling that has so many hooked in

Scandinavia.”

That vision is now becoming reality

through a new partnership with Danish

company Nordic Fieldsport (NFS). Effective

from September 1st, NFS is handling

Wolfcreek’s sales, marketing,and global

distribution. With decades of collective

experience and established international

networks, NFS ensures Wolfcreek products


WOLFCREEK LURES

will be available to a much broader audience

while freeing Ulvforsen to focus on what he

does best – product design and innovation.

Nils added: “With Wolfcreek Lures as a

strategic partner, we see great expansion

opportunities – both in the Nordic home

market and globally. The fact that Anders

can now devote himself entirely to product

development is a huge asset for the brand.”

The road ahead

Looking forward, Wolfcreek’s path remains

true to its roots. The handcrafted lure

program will continue with high-quality

builds that fuel the brand’s soul.

At the same time, product development

is accelerating. Plans include a stronger rod

line up with a logical expansion strategy, a

few new lure collaborations with European

partners and sustainable innovations like the

bio-based C&W Lure Epoxy.

But don’t expect Wolfcreek to flood tackle

shops with endless SKUs. Ulvforsen is clear:

“We will never be one of those brands offering

a huge range of gear. For us, it’s always about

quality over quantity.”

The bigger picture

For Nordic Fieldsport, Wolfcreek joins a

growing stable of brands including Swedish

classic Myran spinners and the innovative

Pulz Bait lures.

Though relatively young, the Danish group

has positioned itself as one of the fastestgrowing

players in European sportfishing,

bringing together heritage, innovation and a

commitment to anglers.

With Wolfcreek now part of the family,

the future looks promising for both sides.

Anglers worldwide will gain better access to

the legendary Swedish lures, while Ulvforsen

and his team in Östersund can keep pushing

boundaries in design and performance.

From Östersund to the world

Despite its global ambitions, Wolfcreek

remains firmly rooted in Östersund. The

workshop, showroom and store on Frösön are

still the heartbeat of the brand – a place where

anglers can connect directly with the creator

and feel the authenticity behind the products.

From a child’s first pike to a recordbreaking

giants, Wolfcreek lures have played a

role in countless fishing stories.

Now, through global distribution, those

stories are set to multiply. As Nils puts it: “We

want anglers everywhere to experience the

Wolfcreek feeling.”

www. nordic-fieldsport.com


FEATURE

MUSTAD

MUSTAD CELEBRATES

MORE SUCCESS AT EFTTEX

Mustad’s visit to EFTTEX 2025 in Brussels saw a string of highlights – from a complete

rebranding with eco-friendly packaging to awards in several categories.

Norwegian-based tackle manufacturer

Mustad has completed its full

rebranding, including eco-friendly

packaging which reduces plastic use

by as much as 70 per cent. Indeed, its entire top

range of hooks is now available in sustainable

paper craft packaging.

With this step, Mustad has shown that

not only is it following trends but it is actively

shaping them within the fishing industry.

Mustad’s marketing and design manager

EMEA, Lovro Vudrag. Said: “Our packaging

innovation generated strong excitement among

visitors, many of whom praised Mustad for

leading the way toward a greener future.

“We were especially touched by the many

visitors who stopped by our booth to share

stories about how Mustad hooks were the very

first they used with their grandfathers, and how

glad they are to see Mustad rising again and

looking stronger than ever.

“This year, we were honoured to receive

three awards in three categories, which stand as

recognition of the detailed and dedicated work

that goes into the development of our products.”

Best in show

Mustad’s award-winning products this year

at EFTTEX included the BSJ Metal Fishing

Jig in the Saltwater Fishing / Hooks, Rigs and

Accessory category.

It is said to be the ultimate companion for

versatile fishing in various conditions, designed

for effortless use in both jerk and free tension

fall techniques. Its exceptional swimming

action, optimised weight for mid-depth fishing

(under 100m) and translucent coloured eye

make it highly effective across different speeds

and angles, ensuring maximum attraction and

successful catches.

Naturally, hooks featured strongly with

Mustad and its UV Orange Treble scooped the

top prize in the Spinning & Baitcasting / Hooks,

Rigs and Accessory category.

The legendary Mustad TR78 treble hook,

now upgraded with a high-visibility UV Orange

coating, has been engineered for maximum

attraction in low-visibility freshwater conditions.

Built on the trusted 1X strong wire frame

and featuring UltraPoint technology, it offers

unmatched strength, long-lasting sharpness and

precise penetration, strike after strike.

Meanwhile, its Bakutaki Tataki Rod, which

was voted Best Saltwater Rod, was designed for

serious squid fishermen, offering the perfect

balance of sensitivity and strength, ideal for

controlling Tataki-style lures.

Made from Japanese Toray graphite, equipped

with Fuji guides and a premium EVA handle,

it ensures smooth line flow, durability and

ergonomic comfort. The 2.5m rod’s sleek matte

black finish with glow magenta wraps and

white-tipped guides makes it as visually striking

as it is functional.

In addition to the award-winning products,

Mustad showed off other innovations like

the Yuzuki lure, the first on the market with a

soft lip design, as well as exciting new releases

from its Live Target brand, once again bringing

fresh ideas and unmatched quality to anglers

worldwide.

Lovro added: “The show was extremely

dynamic – our booth was buzzing with

activity from start to finish and we established

communication with many new potential

and OEM clients. EFTTEX 2025 confirmed

Mustad is developing in the right direction,

giving us the motivation and energy to

continue pushing forward.

“The strong interest, valuable partnerships

and prestigious awards we received are more

than milestones – they are proof that Mustad is

back at the forefront of the industry. With our

renewed vision, eco-conscious initiatives and

groundbreaking products, we are confident

that the best is yet to come.”

mustad-fishing.com


SPOTLIGHT

SPOTLIGHT ON

FLY TYING

Fly anglers rely on artificial flies to catch their quarry

and, while many will buy them straight from the shop,

a good percentage love to tie their own, affording the

smart supplier or retailer with a lucrative market for

materials and tools.

Fly tying – the traditional craft and

an essential aspect of the sport of

fly fishing for many – is all about

creating artificial flies that mimic the

appearance of natural insects, baitfish or other

prey.

These flies are used to attract fish; and the

art of tying them is a blend of creativity, skill

and knowledge of aquatic life.

The process involves binding various

materials – including feathers, fur, thread and

a wide range of synthetic elements, not to

mention eyes and small weights – onto a hook

to create patterns that resemble specific prey

species, making it a fascinating intersection of

art and function.

History and evolution

The origins of fly tying can be traced back to

ancient civilisations, with some of the earliest

records dating back to Roman times.

However, the modern form of fly tying

developed in Europe, particularly in England

and Scotland, during the 18th and 19th

centuries.

Initially, fly patterns were simple and

functional, using natural materials readily

available to anglers, such as bird feathers and

animal hair.

However, over time, as fly fishing evolved,

so did the intricacy and variety of flies,

reflecting the diverse aquatic ecosystems they

were designed to mimic.

The sport and craft of fly tying reached new

heights in the 20th century, with innovations

in both materials and techniques.

Synthetics like plastic, foam and rubber

provided new textures and buoyancies,

expanding the types of flies that could be

tied. Today, fly tying is both a hobby and

an industry, with enthusiasts worldwide

crafting flies for personal use, competition and

commercial purposes.

Materials and tools

Fly tying requires a range of specialised tools

and materials. A fly tying vise (pictured below)

is the centrepiece, holding the hook securely

in place while the tyer works around it, adding

the required materials.

Scissors, bobbins, hackle pliers, and

bodkins are essential tools, each serving a

specific purpose, from cutting materials to

applying precise details.

The materials used in fly tying are

diverse, including natural elements like

feathers from roosters, pheasants, and

peacocks, along with fur from animals like

deer, rabbit, and fox.

Synthetic materials have also become

popular, offering a wider variety of colours

and textures. Thread, wire and beads add

weight, colour and movement to flies,

further enhancing their ability to attract

fish.


FLY TYING

Fly type

There are three main types of flies such as

dry, wet and streamers. Dry flies, as the name

suggests, are designed to float on the water’s

surface, imitating adult insects like mayflies or

caddisflies. These require buoyant materials

and precise construction to mimic the delicate

appearance and behaviour of natural insects.

Wet flies and nymphs, on the other hand,

are designed to sink below the water’s surface,

imitating larvae, pupae or drowned insects.

These often feature soft hackles and weighted

bodies to achieve the correct sinking motion.

Streamers, meanwhile, are made to

resemble small fish, leeches or other larger

prey. These flies are tied with materials that

create movement, such as marabou feathers

and long, flowing synthetics, making them

particularly effective for predatory fish like

trout, bass and pike, not to mention countless

saltwater species.

Some streamer flies are also tied, purely

and simply, to attract fish or make them

aggressive and these owe very little to actual

fish imitations and are more designed simply

to provoke a response from a predatory fish.

Art and science

Fly tying is not just about replicating the

appearance of prey; it’s about understanding

fish behaviour, aquatic environments and the

life cycles of various insects.

Successful fly tyers possess a keen eye for

detail and an understanding of how different

materials behave in water. This combination

of science and artistry is what makes fly tying a

continuously evolving craft.

Many fly fishers tie their own flies to

create custom patterns that match specific

fishing conditions or personal preferences.

The ability to craft a fly that perfectly

imitates a local insect hatch or matches the

movement of baitfish can be the difference

between a successful day on the water and a

disappointing one.

Conclusion

Fly tying is an engaging and rewarding

aspect of fly fishing, blending craftsmanship,

creativity and a deep appreciation for nature.

Whether as a practical skill for catching fish

or as a standalone art form, fly tying offers

endless opportunities for innovation and

expression.

For many anglers, tying their own flies is a

way to connect more deeply with the sport and

the natural world, making every fishing trip a

personal and meaningful experience.

For the savvy manufacturer and retailer, the

art offers opportunities to make or sell a wide

range of products, from specialist materials (in

a dazzling array of types and colours) to suitable

hook patterns, glues and beads, not to mention

all the useful tools to craft these miniature

works of art.


SHOP WINDOW

2

FLY TYING

1

4

3

1 STONFO

STREAMER BOBBIN HOLDER

This large size bobbin holder with

ergonomic handle is specially

designed for tying large lures and

streamers. Its sturdy structure is

made entirely of stainless steel

while its weight of 42g helps to

maintain a good tension on the

tying thread.

The central shaft guarantees

the maximum stability of the spool,

while the two knobs allow the

perfect adjustment of the tension.

The large tube, with hardened steel

bush, allows the use of voluminous

materials like floss, microchenille

and so on. This bobbin holder is

perfectly balanced during rotation

and is therefore ideal for dubbing.

www.stonfo.com

2 WAPSI

UTC ULTRA THREAD

Ultra Thread is uniquely designed

for the demands of fly-tying. Wapsi

sizes Ultra Thread by denier and

gives it properties that enhance

fly-tying performance.

Made of nylon, it stretches more

than poly threads, so the tyer can

apply maximum tension and secure

materials to the hook firmly.

Because nylon is easy to dye,

bright, vibrant colours not possible

with other thread materials can be

achieved consistently.

Ultra Thread is available in 36

colours, in sizes 70, 140, 210 and

280 denier.

www.wapsifly.com

3 UNI PRODUCTS

UNI-YARN REGULAR BURGUNDY

UNI-Products, a world leader in

the supply of spooled fly-tying

materials, has added a Burgundy

colour to its popular UNI-Yarn

Regular line. This adds to the

versatility of the existing lineup:

Black, Black/Camel, Burnt Orange,

Brown, Bronze, Cream, Gold, Olive

Green, Grey, Insect Green, Kelly

Green, Khaki, Dark Brown, Dark

Grey, Light Yellow, Magenta, Olive,

Orange, Purple, Pale Yellow, Red,

Salmon, Sand, Sun Yellow, White

and Wine.

Tyers now have 27 colours at

their disposal for creating attractive

bodies. UNI also offers UNI-Yarn

Fluorescent in Chartreuse, Chinese

Red, Green Highlander, Light Pink,

Orange and Yellow, a favourite with

salmon and steelhead fly tyers.

www.uniproducts.com

4 DR SLICK

CYCLONE NIPPERS

These cutting-edge nippers have

been designed to handle the

latest tippet materials with ease

and boast super-sharp Tungsten

Carbide blades with a Rockwell

hardness of 70+, mounted on

a 2.25in lightweight 6061-T6

anodised aluminium frame. They

make short work of tippet material,

from braid up to 20lb coated wire.

Each includes a built-in hook

file and industrial-strength hook

eye cleaner / knot detangler plus

replacement cutters, screws and

steel retention ring and hex key.

www.drslick.com


What is it?

IT’S

HERE!

Realistic, Rhythmic

& Revolutionary

Not just another “next generation” lure - this is the real

deal. The First true innovation in lures for decades!

Pulz Bait ® fuses hyper-realistic design with cutting-edge

motion tech. Built from a 3D scan of an actual fish and

powered by a patented electronic pulse device, this soft

bait doesn’t just look real - it moves real.

DISTRIBUTION: NORDIC FIELDSPORT DENMARK - SALES@NORDIC-FIELDSPORT.COM - NORDIC-FIELDSPORT.COM

FEATURE

QUALITY IS THE THREAD RUNNING

THROUGH WAPSI FOR 80 YEARS

This year marks Wapsi Fly’s 80th anniversary. As Wapsi looks ahead, we focus on one of its

top products, UTC Ultra Thread, engineered specifically for the fly-tying market.

Wapsi introduced its UTC

(Ultra Thread Company)

brand to the fly-tying market

in 1998. Developed by flytying

materials pioneer Tom Schmuecker,

UTC Ultra Thread is not an off-the-shelf

product. Wapsi describes it as the only

thread engineered specifically for fly tying.

Exact specifications

Wapsi chose nylon over polyester for its

thread because nylon stretches more,

building strength with every thread wrap.

To understand this point, imagine a

rubber band being wrapped around your

finger. Because the rubber band stretches,

it grows tighter on your finger with every

wrap.

If it did not stretch, then you would

not experience any discomfort from the

tightening of the rubber band. The increased

stretch of nylon equals more strength to hold

materials to the hook. This helps the tyer

gauge how much tension can be applied to

the thread before the potential for breakage.

Nylon is easy to dye to a wide range of

colours, meaning bright vibrant colours (that

cannot be duplicated in polyester) can be

achieved consistently. Wapsi currently offers

Ultra Thread in 36 colours.

Ultra Thread is flat and unbonded, with

minimal twist. It builds up slowly and grips

materials securely, while covering the hook

shank with fewer wraps. The thread is lightly

waxed to reduce wax build-up inside the

bobbin tube and to prevent fraying. Head

cement also penetrates the head of the fly

better, making the finished fly or jig more

durable. Even the thread spool is engineered

for fly tying. Wapsi sized the spool, with the

end cap inserted, to match the dimensions of

Danville and Uni’s spools.

As a result, its spool fits all conventional

fly-tying bobbins without tension

adjustments. Unlike competitors, the spools

have a colour-coded end cap to identify

thread size and secure the tag end. This is a

great convenience for fly tyers.


WAPSI FLY

A new standard for thread sizing

For years, thread distributors used a sizing

method based on silk surgical sutures and

needle sizing. This zero-based system is

sometimes referred to as the “ought” system.

Using this system, a 2/0- (also written as 2-0)

sized suture is larger in diameter than a 5/0

suture.

While the system is easy to understand, it

is not an accurate one for fly-tying thread. At

the time the system was adopted, suture sizes

smaller than 5/0 did not exist.

When fly-tying threads smaller than 5/0

became available, the distributors of the thread

labelled them as 6/0 or 8/0, without any

adherence to a preset standard.

As a result, some brands’ 8/0 threads

were larger than another’s 6/0 thread. Wapsi

recognised the gross inaccuracy of this system

and sought to find a more accurate sizing

system.

In the textile industry, yarn and filament

sizing is determined by denier. Denier is the

weight, in grams, of 9,000m of a filament.

For example, Ultra Thread comes in 70,

140, 210 and 280 deniers – simple maths tells

you that 70 denier thread is half the size of 140

denier. Wapsi revolutionised fly-tying thread

by adopting this system. Nowadays, most

thread distributors print the denier size on the

label of their thread spools.

Growing demand and quality

control

During the Covid-19 pandemic, sales of flyfishing

and fly-tying products boomed. Wapsi’s

UTC brand faced challenges meeting rising

demand, especially as raw material shortages

and manual production could not keep pace.

Efforts to speed production led to

inconsistent spooling quality, resulting in

customer complaints. After learning of these

issues, Wapsi immediately replaced customers’

spools and reverted to its original method of

winding, despite production limits.

Fortunately, help was on the way. Wapsi had

already committed to a long-term solution and

made a sizeable investment in 2021 to improve

its thread.

It commissioned a custom tool maker to

produce a state-of-the-art thread winding

machine. This machine is unlike any other. It

winds multiple spools at a time and does so

at a rate much faster than their original hand

winders.

The machine also cuts the thread and

wraps it around its coloured end cap, which is

designed to retain the thread.

Although the machine wraps spools

incredibly fast, the real benefit of the machine

is the quality of the product it makes. The

thread is wrapped under ideal tension and the

level-wind is perfect.

Since putting the machine into production,

Wapsi has increased production and improved

the quality of its thread product.

An exciting future

UTC Ultra Thread is just one example of

many iconic fly-tying materials made by

Wapsi. It has earned its stellar reputation

in the fly-fishing industry through hard

work, innovation and mastery of dyeing and

processing materials.

It will be exciting to see what new and

improved products are in store for fly tyers in

the future.

www.wapsifly.com


FEATURE

RODHOUSE CONTINUES

TO GROW AND DIVERSIFY

RODHOUSE

Over the last few years, online-only rod-building, blank and component shipping

expert Rodhouse has grown significantly and now employs 15 people as it continues

to expand across Europe.

sourcing, has just launched its own line of

fishing rods, the WKS-Prodigy series.

Founded in 2010 by Goulven Dolle,

Rodhouse was born from a team of

passionate anglers based in Brittany,

in western France. Active in sea

bass fishing competitions, this team quickly

understood the advantage of crafting their own

tools – their own fishing rods – to meet very

specific criteria and become more effective in

tournaments.

The beginnings were very gradual and

slow. At the time, there were only a handful

of rod builders in Europe; the market was

unstructured, poorly supplied and, essentially,

in the middle of nowhere.

The spark behind it all truly was passion.

Goulven was confident he could share this

desire to build one’s own rods and turn it into

a profession. The key to success lay in coming

from the grassroots fishing community and

knowing how to speak with people, helping

them understand the benefits from the user’s

perspective.

Passion as fuel for success

If passion was the fuel, the element that

nourished Rodhouse’s success was hard work

and professionalism. Rodhouse managed

to achieve its growth with the support of

leading French banking partners, who joined

Rodhouse’s capital as minority shareholders.

These partners have contributed to the

company’s development by helping structure

the business as it expanded.

Today, Rodhouse distributes numerous

brands of rod blanks and components from

the United States, Korea, Japan and all across

Europe. At the same time, Rodhouse has

developed its own brand, logically named

Rodbuilders’ Republic, capitalising on

Rodhouse’s rod-building heritage, expertise

and industry knowledge to broaden its scope

of skills and essentially become a player in the

wider tackle market.

Diversifying with

Rodbuilders’ Republic

In addition to the traditional offering of

premium rod-building equipment, such as

blanks, components and tools, Rodbuilders’

Republic now features an expanded range of

products including braided lines, fluorocarbon

lines and terminal tackle.

What’s more, these products are now

available to the retail market (not just to rod

builders). Rodhouse has thus evolved into a

more general fishing website that sells a broad

array of tackle and also promotes its own brand,

all while remaining a rod-building specialist

– which is, in fact, its heritage and its unique

strength.

But that’s not all! Rodhouse, aiming to

leverage both its rod-building expertise and its

deep knowledge of the industry and product

WKS-Prodigy Rod Series

These new rods are built on Rodhouse’s

best rod blanks – blanks that have become

benchmarks for reliability and have extensive

positive customer feedback.

They are assembled with top-tier

components, such as carbon-fibre grips and

titanium guides. Drawing on more than 20

years of experience in rod building, Rodhouse

engaged the best rod builders and employed

the best processes to produce these at the

highest quality possible.

The second floor of Rodhouse’s new facility

is dedicated entirely to rod manufacturing. It

even includes a specialised wrapping area (for

guide thread wraps) with an airlock entrance

and controlled temperature and humidity, all

designed to ensure top-notch results.

These rods are not “custom” builds; if an

angler wants thread wraps of their choice or any

other form of personalisation, they would need

to consult a professional custom rod builder.

The WKS-Prodigy are actually production

series rods, handcrafted with care and passion.

Rodhouse CEO Goulven Dolle said:

“We simply designed these rods the way we

would have liked to have them for ourselves.

Understated finishes, discreet aesthetics that

speak to technicality. Function before form.”

Rodhouse’s business model is evolving as

well. The company is now reaching out to the

retail sector and is also seeking distributors

worldwide.

For now, the WKS-Prodigy range consists

of about 15 models, focused on lure fishing for

predatory species, and this lineup is intended to

grow. In the future, Rodhouse even envisions

offering distributors special edition series

tailored to their local markets.

+33 2 97 61 29 99

wholesale@rodhouse.com


FEATURE

AMERICAN TACKLE

HIGH PERFORMANCE

IN A HIGH FRAME

American Tackle’s TiForged Air Guide Series – which has created some serious

waves throughout the tackle trade – has reached new heights thanks to a

modern frame design and expanded offerings across the range.

TiForged Air rod guides, from American Tackle, have taken

the industry by storm, providing durable, lightweight

guide trains incorporated into countless OEM and major

fishing rod manufacturer rod lines.

Through meticulous design and premium materials, the variety

of sturdy frame styles and stainless-steel inserts offer snagless

casting and line retrieval with long-term performance.

The new TiForged Air High Frame Guides bring this same

forward-thinking engineering to a sleek, modern frame design,

expanding the line of TiForged Air guides to include single foot,

double foot, and tip top options. Builders and anglers will appreciate

the High Frame’s slim profile, available in either matte black or

chrome finishes. With zero ring loss and a flexible, single-foot

frame, the TiForged Air High Frame Guides reduce friction and line

slap and are ideal for light to medium spinning applications.

About TiForged Air

American Tackle’s TiForged Air Guides are a groundbreaking

innovation in fishing component technology, designed to provide

snagless, lightweight guides that are ready to fight for countless

casts and on-the-water battles.

Durability and Reliability

TiForged Air Guides are crafted from high-quality materials that

can handle harsh weather conditions and powerful fish.

Years of development and testing, along with the mass adoption

of the TiForged Air line, have proven the strength of this guide train,

over and over.

Customisation for the perfect rod

With a wide range of frame and ring sizes available to anglers,

manufacturers and rod builders, TiForged Air Rod Guides can be

configured for specific fishing applications and angler preferences,

giving rod designers complete flexibility in building a complete line

of rods.

Leading rod builders are adopting TiForged Air Guides as the

“go-to” product to offer their customers for high-end custom

rod builds.

To learn more about how American Tackle TiForged Air rod guides can

benefit your next fishing rod line, contact them via email.

sales@foundationoutdoorgroup.com

Enhanced Casting Performance

Snagless hard stainless-steel rings reduce line friction and the

streamlined guide design results in an ultra-lightweight setup with

increased tip speed recovery. TiForged Air Guides enhance casting

distance and accuracy.


BUSINESS

DOING BUSINESS WITH…

ITALY

With nearly 8,000 km of coastline, thousands of inland lakes and fast little

rivers threading the Alps and Apennines, recreational angling is woven into

everyday life, from Sicily to the Veneto.

Italy’s geography plus a long

tradition of both freshwater

and sea techniques creates a

diverse, resilient market for

fishing tackle – a market made up

of small specialist shops, national

chains, large e-commerce players

and a handful of home-grown

manufacturers that still matter

across Europe.

Market value and how to

read the numbers

According to the latest data

collected by the research centre of

FIPO (Italian Federation of Sport

Fishing Equipment Manufacturers

and Operators), there are over two

million sport fishermen in Italy,

including approximately 100,000

competitive or competition

anglers.

The market generates €200

million in trade and around €300

million in consumption, with a

tax impact of over €350 million

and a total turnover of almost €2.1

billion, thanks to its links with

boating, tourism and catering. The

sector employs 15,000 people and

has over 1,400 sales outlets spread

across the country, from small

coastal suppliers with a handful of

rods, reels and lines to some major

retailers offering everything from

surfcasting and match rods or poles

to accessories and spare parts.

Market structure and

channels

The Italian tackle market is served

by two main segments – specialist

retailers – whether bricks and

mortar or online – and mass

market and multi-sport stores and

platforms.

The highly focused specialist

shops generally stock kit

appropriate to their region – be

that sea gear, fly fishing equipment,

carp gear to items for competition

fishing.

Examples of large online

specialists and longstanding shops

include Pescaloccasione, MegaFish,

Piscor and regional shops such

as Fisherlandia; these merchants

stock both Italian manufacturers

and global brands and are often

the primary channel for serious

anglers. These specialist sites

typically maintain deep inventories

(tens of thousands of SKUs) and

are important distribution hubs for

both domestic brands and imports.

There are multisport chains

such as Decathlon with its wide

footprint, low-to-mid price

positioning and entry models for

beginners across many fishing

techniques.

Large online marketplaces

such as Amazon also carry a huge

volume of fishing accessories and

are frequently the first stop for

casual or price-conscious buyers.

Mass channels are crucial for scale

and reach, especially given seasonal

spikes, tourist purchases and the

nature of impulse buys.

The coexistence of these

channels means premium specialty

brands rely on specialist retailers

for product education and warranty

service, while consumer-grade

products scale through mass retail

and marketplaces.

Who is the angler?

Italy has a very large recreational

angling base, which is a substantial

customer pool by European

standards. That includes weekend

holiday anglers on the coast, match

anglers, carp-fishing hobbyists

at managed lakes, pleasure boat

anglers and a lively community of

competitive anglers registered with

federations such as FIPSAS (the

Italian Federation of Sport Fishing

and Underwater Activities).

Because many anglers are

occasional (such as tourists or those

on family trips) the market has


ECONOMY

FOCUS

ITALY

GDP $3.719 trillion

GDP Growth rate 0.7%

Unemployment rate 6.5%

Top Export Partners:

Germany $76.82B France $67.37B USA $70.16B

Spain $37.37B Switzerland $32.71B UK $29.69B

strong seasonal peaks in spring

and summer and during holidays.

Italian anglers span a broad

age range. Traditional match and

Bolognese techniques skew older

and hobbyist fisherfolk while carp

and specialised “big fish” tourism

attracts middle-aged anglers and

international visitors; meanwhile

spinning and lure fishing are

popular with younger anglers.

Urbanisation and leisure time

patterns mean many buyers are

hobbyists rather than subsistence

fishers — they buy for sport, travel

and gear performance.

How they fish

Italy’s diversity of water types

produces an equally diverse set

of techniques. The most widely

practised styles are:

• Bolognese / float (canne a

Bolognese): A uniquely Italian,

long-history technique used both

in fresh and saltwater; it remains

a cultural staple and a very

common “first” technique taught

in clubs and family circles. The

Bolognese rod and float set ups

are seen in ports, estuaries and

calm sea stretches.

• Surfcasting / shore fishing:

Given the long coastline,

surfcasting from beaches and

breakwaters is extremely popular

for sea bass, bream, mullet

and various bottom feeders

– especially in the central and

southern regions where beach

access and mild weather extend

the season.

• Spinning and light lure

fishing (sea and freshwater):

Spinning is common for coastal

predators (sea bass, mackerel)

and freshwater predators (pike,

perch or black bass in stocked

waters). It’s a technique that

attracts hobbyists because it’s

mobile, gear-light and visually

engaging.

Top Import partners:

Germany $91.95B China $53.66B France $49.54B

Netherlands $39.40B Spain 36.69B

FACT FILE

Capital: Rome

Population: 58,934,177

President: Sergio Matarella

Prime Minister: Giorgia Meloni

Official language: Italian

Currency: Euro

Time zones: UTC +1/ UTC +2

Dialling code:+39

Internet domain: .it


BUSINESS

• Carp fishing / coarse ‘big fish’

angling: Italy is a major European

destination for carp anglers thanks

to well-managed commercial lakes

and trophy fisheries (northern lake

districts and special carp lakes).

Carp competitions and tourism

have helped grow demand for

dedicated carp tackle including

rods, large freespool reels, rigs and

baits such as boilies and pellets.

Recent high-profile carp captures

have kept interest high.

• Fly fishing: The alpine and prealpine

districts offer classic trout

fly-fishing in rivers and streams;

it’s a smaller but influential niche,

driving sales of rods, flies, wading

gear and technical apparel.

• Match/feeder and pole

fishing: Competitive coarse

fishing (match and feeder), with

specialised “Bolognese” and pole

set ups, remains strong – Italy

has a competitive match fishing

culture and many local clubs and

events and boasts plenty of world

champions down the years.

Each technique creates its

own product sub-market: long

telescopic rods and specialised

floats for Bolognese; heavy

surf rods and distance reels for

surfcasting; sensitive rods and

braided lines for spinning; robust

bite-alarm set ups and bait rigs for

carp.

Fishing in Italy requires specific

licences, which vary for freshwater

and saltwater, and may include ran

Italian fishing licence, regional daily

permits, a free downloadable sea

fishing licence or special threemonth

options for tourists.

Key brands and players

Italy’s tackle market

blends respected domestic

manufacturers (which often

specialise by technique) with

major international suppliers

that dominate reels, lines and

electronics. These include:

• Trabucco – one of Italy’s

best-known fishing companies,

strong in match, shore and feeder

products and widely distributed

across specialist shops and export

markets.

• Colmic – another longestablished

Italian manufacturer

producing rods, apparel and match/

surfcasting equipment; popular

with competition anglers.

• Tubertini – famous for match/

freshwater competition gear and

baits; an Italian icon for inland

anglers.

• Plastools – a manufacturer

of fishing line, OEM lines and,

more recently, a range of lead-free

weights known as Eco Head.

• Stoppioni/Stonfo – one of the

biggest manufacturers of fishing

tackle accessories for pretty much

every sector, all made at its factory

near Florence.

• Gruppo DP – another line

supplier, including its own ASSO

brand and those from names like

Toray and Perlon, with a very

popular fluorocarbon selection.

• Lineaeffe – boasting one of the

most extensive ranges of rods,

reels, lines, floats and other fishing

tackle across almost every sector,

its catalogue is huge.

• Italcanna – a rod and reel maker

for almost 50 years, with modern

machinery and a longstanding

testing reputation, both in the

laboratory and in the field.

• Edigrafica – if rod stands for

your shop or stand designs for

exhibitions are your thing then

look no further.


ITALY

PESCARE SHOW

Whatever style of fishing you

are into, the Pescare Show,

set to return to Rimini from

February 13th to 15th, 2026,

represents them all and is a

vital part of the fishing scene in

Italy today.

Organised by Italian

Exhibition Group (IEG), Pescare

brings together the best in

sport fishing and recreational

boating. After its successful

debut in Rimini in 2025, the

event is preparing for a new,

even richer edition, capable

of attracting enthusiasts and

trade visitors from Europe,

confirming Rimini as the capital

of a rapidly growing sector with

an increasingly international

outlook.

Rimini is a strategic location:

its central geographical

position, its strong connection

to the sea and ability to offer

an experience that goes far

beyond the exhibition halls, with

indoor and outdoor spaces and

a pool area, providing exhibitors

with solutions to suit every

need.

The international identity of

the show is also strengthened

by its partnership with EFTTEX,

Europe’s most important trade

fair in the sector.

Collaborations with the

Emilia-Romagna Region,

FIPSAS, ASSONAT (National

Association of Marinas and

Tourist Ports), Aquabike San

Marino, the International Game

Fish Association, the European

Fly Fishing Association, and a

wide network of national and

international media partners,

including the Rimini Yacht Club,

have also been confirmed,

demonstrating the region’s

vocation as a reference point

for the sport fishing community.

But the show goes far

beyond the three days of the

fair. The ‘Road to Pescare

Show 2026’ programme is

a full calendar of sporting

and industry events around

Rimini throughout the year,

from the Upper Adriatic to the

Tyrrhenian Sea.

www.pescareshow.it

Meanwhile, major international

brands sold in Italy include

Shimano and Daiwa, who

dominate the reel market and,

increasingly, the entire rod/reel

ecosystem for both freshwater and

saltwater. They offer a broad range

of products from entry level to

high-end.

In lures, lines and reels, other

big brands include Rapala, Berkley,

Savage Gear, Mitchell and Okuma,

among others

But the interplay between the

various Italian and eastern brands

is important.

Italian brands are strong

in techniques with a cultural

or competitive tradition

(Bolognese, match, surfcasting),

while Japanese/Taiwanese

manufacturers tend to lead the

high-performance reel and topend

lure segments.

Specialist shops often carry

both: domestic brands for local

techniques and global brands for

technical components.

Emerging trends

Specialist players with strong

online shops are winning share,

but omnichannel presence (a

good web shop, local pickup and

service) remains a competitive

differentiator.

The pandemic accelerated

e-commerce adoption and buyers

now expect rapid delivery and easy

returns.

Niche tourism and “trophy”

angling are drawing international

spend as carp lakes, big-fish

destinations and guided sea trips

drive the sector forward. These

anglers rely on premium tackle

and create off-season demand for

higher-margin services, such as

guided trips, tackle hire and event

tourism.

Anglers increasingly buy

specialised lines (braided PE for

spinning, specialist terminal tackle

for carp), and shops that offer spare

parts and repair services – reel

servicing or rod repair, for example

– capture loyalty.

There are also some

demographic shifts to be aware

of. While Italy has many older

anglers who buy traditional kits,

younger anglers prefer lurebased

techniques (spinning,

streetfishing) and social content

(YouTube/Instagram). Marketing

that speaks to experience and

community not just product

specification can really resonate

with buyers.

Conclusion

The Italian fishing-tackle market

may not be huge in global dollar

terms but it is deep in culture,

technique and loyalty.

A mix of domestic champions

(Trabucco, Colmic, Tubertini,

Stonfo, Lineaeffe, Italcanna and

more), global giants (Shimano,

Daiwa, Rapala) and dynamic

specialist retailers powers a market

that’s simultaneously traditional

(Bolognese and match fishing) and

modern (carp tourism, spinning,

e-commerce).

For suppliers and retailers the

rules are clear: earn the trust of

specialist anglers, be present

where beginners discover the sport

and adapt to an increasingly digital,

experience-driven buyer.

WWW.TACKLETRADEWORLD.COM

39

FEATURE

PARTNER WITH DINGTAIHE

FOR PREMIUM CUSTOM

FISHING ROD

China Bihai Fishing Expo

Column Vol. 5

H

Hosted by the China Bihai

Fishing Expo (CBFE), the show

aims to showcase high-quality

Chinese fishing tackle products,

promoting Chinese brands to fishing

enthusiasts worldwide and highlighting

the unique charm of the Bihai Fishing Expo

as the world’s largest tackle exhibition.

Over the past 35 years, the expo has

successfully held 70 editions. Since moving to

Tianjin in 2013, it has maintained an exhibition

area of over 100,000 sq m.

It has witnessed the rise and growth of the

Chinese fishing tackle industry, representing

the highest standards and latest achievements

in Chinese fishing tackle design and

manufacturing.

The expo serves as a “barometer” of the

Chinese fishing tackle industry’s development

and has become an annual gathering for

Chinese and global brands, businesses of

all sizes and fishing enthusiasts to connect,

collaborate and celebrate.

We warmly welcome fishing enthusiasts and

industry professionals from around the globe

to attend!

Organising committee : +86 010-62071529

Fax: + 86 010-82259813

Email: china@bjbhdj.cn

Website: www.bhdjz.com

Address: No. 9 Linmen, Deshengmen East Binhe Road,

Xicheng District, Beijing

WeChat Official Account: bh-62071529

Weihai Ding Taihe Sports

And Cultural Products

Co., Ltd (Dingtaihe) is a

factory dedicated to the

development and manufacturing of midto-high-end

fishing rods.

The facility features a total office

area of 2,600 sq m, a production area of

approximately 10,000 sq m and a team of

about 130 employees.

The factory design incorporates innovative

concepts for high-end manufacturing,

differing significantly from traditional fishing

rod facilities.

From blank production and grinding to

painting in a dust-free workshop, wrapping

and epoxy application, all processes are

standardised and nearly perfect.

It has also introduced numerous

innovations, including unique equipment for

blanks, and streamlined operating procedures.

Its technical development team of eight

experts continually explores advancements in

blank design and fittings, such as handles and

reel seats.

The company maintains rigorous quality

inspection standards, with checks at the end

of each production stage. Every single rod,

without exception – whether a prototype

sample or an item from a mass production

order – undergoes a thorough individual

inspection to ensure no quality issues postshipment.

Dingtaihe invites customers with fishing

rod development needs to partner with it.

Email: sakura@whdth.cn

Address: 2A# Huihe Road, Henan Village, Yangting

Town, Huancui District, Weihai City, Shandong Province,

China Telephone/WeChat: +86-183-6628-0221


CHINA CLAIMS GLOBAL

FISHING DOMINANCE WITH

150 MILLION ANGLERS

CHINA

China has solidified its position

as the world’s largest market

for recreational fishing, with

a staggering 150 million

enthusiasts, according to a top sports

official.

This figure, which dwarfs the numbers in

other major fishing nations combined, was

announced at a State Council Information

Office press conference on August 19th,

focused on the achievements of the “14th Five-

Year Plan.”

Yang Xuedong, director of the Sports

Economics Department of the General

Administration of Sport of China, revealed

the landmark figure, which underscores the

nation’s commanding presence on the global

angling stage. The number not only sets a new

record but also highlights a significant cultural

shift towards outdoor recreational activities.

Placing the 150 million figure in a global

context reveals its profound scale. Based on

industry estimates that place the worldwide

fishing population between 350 million and

400 million, China now accounts for at least

one in every three anglers on the planet.

This scale becomes even more striking

when compared to other leading markets.

The United States, the world’s secondlargest

fishing market, reported 57.7 million

participants aged six and over in 2023,

according to the American Sportfishing

Association. China’s angler population is now

nearly three times that of the US.

The big picture

Furthermore, China’s market surpasses the

combined total of several traditional Western

fishing powerhouses. The estimated number

of anglers in the United States (57.7 million),

the entirety of Europe (estimated upper

limit of approx. 30 million), Canada (approx.

5 million) and Australia (4.2 million) totals

roughly 96.9 million – still more than a third

less than China’s declared figure.

The contrast with Japan, a nation renowned

for its high-quality fishing tackle and longstanding

angling tradition, is also stark. Japan’s

fishing population was approximately 5.1

million in 2023 and is on a gradual decline,

a trend that runs counter to the vibrant and

expanding market in China.

This explosive growth is fueling a massive

and mature domestic industry. While

freshwater fishing remains the dominant form,

trendier and more technical styles such as lure

fishing, Taiwan (platform) fishing and microfishing

are surging in popularity.

Propelled by social media, these methods

are attracting a growing demographic of young

people and women, mirroring global trends in

the sport.

The 150 million figure represents more than

just a hobby; it is the foundation of a colossal

industrial chain that spans from manufacturing

and competitive events to leisure and tourism,

with global reach and influence.

The official confirmation of this number

is presented as a significant achievement in

China’s development as a leading sporting

nation.

It reflects not only rising economic

standards and a diversification of leisure

pursuits but also signals China’s transition

from a major participant to a powerful,

agenda-setting leader in the international

sportfishing community.


FEATURE

BEAUTY AND BAIT:

TAIWAN’S NT$5 BILLION

SHRIMP INDUSTRY

China Taiwan’s shrimp fishing

industry has evolved from a

simple poolside pastime into

a commercial empire with

an annual output value of NT$5billion

(approximatelyUS$156 million). This

seemingly niche activity has quietly

cultivated a vibrant commercial

ecosystem driven by a high rate of public

participation.

A pivotal and burgeoning trend, distinct from

traditional fishing, is the rise of the “beauty

economy” within Taiwan’s shrimp fishing

venues.

Industry observers note that over 65 per cent

of these establishments have seen a significant

increase in their female clientele, with young

women aged 20-35 now constituting 40 peer

cent of this demographic.

These skilled and stylish female anglers are

not only driving a fashion-forward evolution in

fishing equipment but are also igniting social

media trends with their “check-ins” and posts.

Major boost

According to statistics from a leading shrimp

fishing franchise, the presence of female

customers boosts the average spending of male

patrons by 40 per cent, increasing a single

venue’s monthly revenue by NT$150,000 to

NT$200,000.

This “beauty effect” is a key growth engine,

transforming the industry from a traditional

leisure activity into a chic social arena and a

critical driver of its NT$5 billion valuation.

Statistics indicate there are 400 to 500 active

shrimp fishing venues in Taiwan, catering to

both recreational and professional competitive

markets.

The professional circuit has already cultivated

several thousand regular competitors, forming a

stable, tiered system of professional anglers.

A survey by the Shrimp Fishing Culture

Development Association reveals that over

a million people in Taiwan have experienced

shrimp fishing, providing a broad and deeply

rooted base for the industry’s sustained

momentum.

An annual output of NT$5 billion is an

astonishing figure for a leisure activity, reflecting

the deep cultural significance of shrimp fishing

in Taiwan.

The demand is stable and resilient, largely

unaffected by fleeting trends, making it highly

attractive to investors seeking long-term

returns. This market scale is the combined

result of high participation frequency,

considerable per-visit spending and a massive

participant base.

Cultural background

The industry’s cultural embeddedness provides

a natural competitive advantage, allowing


CHINA

businesses to leverage existing consumer habits.

This translates to lower customer acquisition

costs, greater stability and a more predictable

revenue stream.

The fact that top-tier venues can achieve

annual revenues in the tens of millions of New

Taiwan dollars is a testament to the viability of

the business model.

Initially a form of family entertainment,

shrimp fishing’s popularity has soared due to

the sense of accomplishment and social value

it offers.

Decades of professional operation have led

to increasingly diversified services. Professional

events, such as the MLS International

Invitational, now attract over 200 participants

from four Southeast Asian countries, with

sponsorship funds growing 100 per cent

annually to a scale of NT$1 million.

Covert sponsorships from Japanese fishing

tackle manufacturers and financial institutions

also indicate rising interest from international

capital.

The profitability of shrimp fishing venues

is built on a finely tuned revenue structure.

Hourly fishing fees form the core cash flow,

contributing 60 to 70 per cent of revenue.

Food and beverage sales, particularly on-site

services to cook the caught shrimp, account for

20 to 30 per cent and significantly increase the

average spend per customer.

Bait and equipment sales provide an

additional five to 10 per cent, while valueadded

services like professional instruction

and competitions are emerging as new growth

points.

The industry has successfully incubated

specialised vertical brands, with case studies like

“Shrimp Cube” demonstrating that strategic

investment in kitchen infrastructure can

substantially boost cash flow.

This fusion of multiple business lines

effectively upgrades the venues into integrated

leisure complexes that maximise customer

value through cross-selling.

Multiple touchpoints

The industry’s success lies in its unique

customer value proposition, which combines

an enhanced social connection, the instant

gratification of the catch and all-weather

accessibility.

This composite experience fosters a highly

loyal consumer base, catering to a wide array

of social scenarios. With customers staying

for an average of three to four hours, a natural

consumption window is created for highmargin

services.

The indoor nature of the business

insulates it from weather-related disruptions,

guaranteeing a prized, counter-cyclical stability.

In the professional equipment market, brand

differentiation is intensifying, with companies

establishing competitive moats in niche areas,

demanding continuous product innovation from

operators.

The Taiwanese shrimp fishing industry is a

powerful example of how a traditional leisure

activity can be transformed into a formidable

commercial opportunity.

Its NT$5 billion scale is underpinned by a

proven demand base, operational resilience and

a continuously evolving business model. In the

wave of the experience economy, the industry’s

hybrid “Entertainment + F&B + Social” model

has carved out a unique and defensible ecological

niche.

Additional growth and innovation will likely

be found in further market segmentation, with

opportunities in areas such as parent-child

instruction and professional event organisation.


MAKING CONTACT

1

2

3

MAKING CONTACT

Do you want your

products to be seen

by thousands of

potential buyers…

FREE of charge?

Then get in touch,

we’d love to hear

from you.

JOHN HUNTER

+44 7990 542958

john.hunter@artichokehq.com

Contact John directly for

details of how to send

your product / images and

a short description to

Tackle Trade World.

1 STONFO

HACKLE GAUGE

The Hackle Gauge from Italian

brand Stonfo is designed to help

you choose the hackle or hook

size quickly and easily when fly

tying.

Just bend a hackle around

the plastic pin and read the

appropriate hook size on the

curved scale.

The graphic clearly indicates

the sizes of the hooks from 4 to 22,

while the colours o,f the curved

scale allow a good view with both

light and dark hackles.

It can be attached directly to

the vise stem and can be rotated

when not in use.

www.stonfo.com

2 DAIWA

TATULA X TW 100 BAITCASTER

Thanks to trickledown

technology – sharing features and

innovations with less expensive

models once reserved for the

upper crust – the Tatula X TW 100

maintains the series’ key genetic

building blocks and is priced with

a sharpened pencil.

At its heart is DAIWA’s

Hyperdrive System, previously

found only on more expensive

models, which includes a durable,

lightweight and corrosionresistant

Armed Housing and

Digigear spread the load to

eliminate chatter and extend the

life of the reel, while the T-Wing

system lets line flow freely on both

the cast and retrieve.

It can be used for everything

from shallow cranking and

bladebaits to topwaters and

pitching jigs.

daiwa.us

3 BERKLEY

SALTWATER SLOBBERKNOCKER

Pair the PowerBait Saltwater

Slobberknocker with the Paddlin’

PowerStinger to deliver the

ultimate inshore one-two punch.

Built from sound and vibration

studies, the Slobberknocker

brings hard-thumping action,

strike-triggering flash and a

loud knocking sound that draws

redfish, snook and other saltwater

predators out of cover.

Together with the Paddlin’

PowerStinger – a slim-profile

swimbait featuring Berkley’s

patented Honeycomb technology

and Saltwater PowerBait flavour

– these baits let anglers cover

tough, dirty water with power

and flash or match the hatch with

a more subtle approach, while

keeping fish hanging on longer for

more confident hooksets.

www.berkley-fishing.com


Classifieds

SPLIT RING

PLIERS

UNIQUELY DIFFERENT (NEW-PATENTED)

The EASIEST... The FASTEST...

The BESTEST...

for changing hooks or spinner blades

visit www.TexasTackle.com for demo video

WHOLESALE ONLY

4 Sizes

www.TexasTackle.com

TO BOOK THIS SPACE CONTACT:

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

COMING UP…

DECEMBER 2025

Ad Copy: October 17th, 2025

Mailed: November 5th, 2025

Special issue: Personal Watercraft

Spotlight: Small Boats

Doing Business With: Canada

JANUARY 2026

Ad Copy: November 14th, 2025

Mailed: December 3rd, 2025

Special issue: New Gear

Spotlight: Boat Accessories

Doing Business With: France

FEBRUARY 2026

Ad Copy: November 14th, 2025

Mailed: December 19th, 2025

Special issue: Bass fishing/China Fish

Spotlight: Reels

Doing Business With: Great Lakes, USA

To submit news or editorial for

any of these issues, contact:

To advertise or discuss a marketing campaign in any of these editions,

contact our business development team:

EDITOR

JOHN HUNTER

T: + 44 (0)7990 542958

E: john.hunter@artichokehq.com

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

ATTN: BIG ROCK

DEALERS!!!

“IF YOU HAVE BEEN BUYING OUR

PRODUCTS THROUGH BIG ROCK

AND ARE HAVING TROUBLE

GETTING WHAT YOU NEED,

CONTACT US DIRECTLY AND WE

WILL GET YOU WHAT YOU NEED”

● NO MINIMUMS

● FREE FREIGHT POLICY

● QUALIFIED TERMS

● 100% IN-STOCK

● SAME OR NEXT DAY

SHIPPING

CHINA FISH

Tackle Trade World November 2025

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?