2025 - ITB ASIA NEWS - DAY 1 Edition

This ITB Asia Daily Edition
is brought to you by
Level 1 / Stand U06

Basement 2 / Stand P05
Level 1
Stand U06
NEWS
Seoul presents
a complete MICE
offer at ITB Asia 2025
→ 08
TRAVEL TECH
Staying on top of
guest feedback with
Exely’s Reputation AI
→ 12
ADVENTURE
Adventure awaits in
Sarawak: Malaysia’s
Gateway to Borneo
→ 14
WEDNESDAY
15 OCT.
2025
THE NEXT CHAPTER
OF GLOBAL
TOURISM
EXCLUSIVE INTERVIEW: Lee Shi Ruh, Chief Executive Officer,
Resorts World Sentosa (RWS) → 10
Daily
The Official Show Magazine

HALL PLANS
BASEMENT 2 / STAND P58
LEVEL 1 / STAND T235
LEVEL 1 / STAND T45
BASEMENT 2 / STAND J05
LEVEL 1 / STAND T190

Ms Ong Huey Hong
Assistant Chief Executive
(Industry Development
Group), Chief Sustainability
Officer, Singapore Tourism
Board
Welcome to Singapore!
Ms Ong Huey Hong, Assistant Chief Executive (Industry Development Group),
Chief Sustainability Officer, Singapore Tourism Board
It is my pleasure to extend a warm welcome to
you to Singapore. I am delighted to see global
travel and tourism players gather once again
in Singapore for ITB Asia, MICE Show Asia
and Travel Tech Asia—three premier events
that collectively represent the breadth and
dynamism of our sector.
We congratulate Messe Berlin as ITB Asia
continues to grow from strength to strength. This
year’s edition sees the three events occupying
the largest floorspace, hosting record number
of exhibitors and buyers, and introducing new
conference partners. Leveraging the ITB Asia
platform, I am particularly excited about the
inaugural Singapore Hospitality & Tourism
Conference which the Singapore Tourism
Board is launching with eight local institutes of
higher learning. This initiative will pave the way
in shaping talent development and reinforcing
Singapore's position as a leading tourism
destination.
The Asia-Pacific (APAC) region continues
to demonstrate remarkable resilience and
growth, with the latest United Nations Tourism
report in September 2025 showing APAC
achieved strong growth of 11% in international
tourist arrivals—more than double the global
average of 5%—in the first half of 2025. This
outstanding performance, driven by enhanced
air connectivity and the expanding middle class
across Asian markets, positions our region
as a key driver of global tourism growth and
innovation.
Earlier this year, Singapore unveiled the Tourism
2040 roadmap, charting the next chapter for
our sector. Anchored in STB’s quality tourism
approach, it aims to deliver lasting value
and sustainable growth for visitors and local
communities. By 2040, we target S$47 - S$50
billion in tourism receipts and to triple MICE's
contribution to S$4.5 billion. Achieving this
ambition requires close collaboration with
our industry partners, and together we will
strengthen Singapore’s position as a vibrant
global destination.
While you are here for business, I encourage you
to make the most out of your time in Singapore
and explore some of our exciting new offerings.
Embark on an underwater journey at the newlyopened
Singapore Oceanarium at Resorts
World Sentosa or take a walk on the wild side at
Rainforest Wild Asia, Singapore’s latest wildlife
park at the Mandai Wildlife Reserve. Don't miss
this year's Mid-Autumn Festival celebrations,
featuring spectacular lantern displays at the
Chinatown precinct and Gardens by the Bay,
with immersive cultural activities taking place
throughout the city.
I wish everyone a fruitful experience at ITB Asia
2025. May your time in Singapore foster new
partnerships and create lasting connections
as we shape the future of travel and tourism
together.
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A unique opportunity for
discovery and business
Mr Darren Seah, Executive Director, ITB Asia
Good morning and welcome to ITB
Asia 2025!
ITB Asia is back at Marina Bay
Sands for its 18th year, alongside
MICE Show Asia and Travel Tech
Asia. With unprecedented exhibitor
turnout, a full and varied conference
programme, and an Exclusive Buyer
Elite Programme offering priority oneto-one
meetings and unique branding
opportunities, ITB Asia is living up
to its reputation as the continent's
leading travel trade show.
We have a quite an event in store
for you all this year, with over
1,000 exhibiting companies, 18,000
participants, 1,500 quality buyers,
45,000 business appointments and
4,500 conference minutes planned.
ITB Asia Conference is featuring
speakers from global players such
as Tripadvisor, Frasers Hospitality,
Jack Morton Worldwide, Amadeus
and many more. Under the theme
“Future Forward: Transforming Travel
& Tourism in a Changing World” the
Conference is three full days of curated
content across three specialised
stages: the Knowledge Theatre, MICE
Show Asia Theatre, and Travel Tech
Asia Theatre. Sessions are exploring
how the travel and tourism industry
can build a more agile, inclusive future
and equip itself for what lies ahead.
As you enjoy your first cup of coffee
of the day, I recommend you all take
a moment to note the sessions you
won't want to miss as we have brought
together some of the sector's best and
brightest. Pressed for time? We've put
together a few highlights on page 5 of
today's magazine.
ITB Asia is first and foremost about
gathering the industry under one roof.
In addition to the rich conference
programme, the show has brought
together more National Tourism
Organisations (NTOs) and Regional
Tourism Organisations (RTOs) than
ever before, as well an impressive
selection of key players including
airlines, tech companies, leading hotel
groups and more. I encourage you all
to get out there and make the most of
this unique opportunity for discovery
and business.
Have a great first day!
ITB ASIA DAILY / THE OFFICIAL SHOW MAGAZINE / #01 / WEDNESDAY 15 OCTOBER 2025

TODAY 'S
HIGHLIGHTS
WEDNESDAY 15 OCTOBER 2025
ITB Asia 2025 Conference has a full programme in store across three days and
three stages. We've put together a shortlist of today's sessions, scan the QR code
for the full programme!
9:00a.m. - 09:20a.m. Level 3, Begonia, 3002
Keynote: What Does the Future Hold for Travel in APAC?
Navigating Growth in a Dynamic Global Market
With Michael Shoory, Head of APAC Tourism Analysis, Tourism Economics
You won't want to miss this opening keynote!
Tourism in APAC is about to enter a new growth
phase, with international arrivals and domestic
activity set to increase to new record volumes.
In this session, Michael Shoory will share
expectations for growth in the coming years
for APAC destinations, as well as potential risks
and opportunities on the horizon for the tourism
sector.
10:30a.m. - 11:00a.m. Basement 2, Knowledge Theatre
Travel Trends and Their Impact on the Travel
and Tourism Market and Implication for Business Leaders
With Lovrenc Kessler, Partner and Managing Director, Simon-Kucher & Partners
With tourism on the rise globally, tourists are
becoming increasingly demanding: sustainability,
hyper-personalisation and AI generated travel
itineraries might be common buzzwords, but what
can industry leaders do to stay ahead of their
peers? Find out in this session!
11:00a.m. - 11:30a.m.
Basement 2, MICE Show Asia Theatre
Finding the Sweet Spot Between Human Touch
and Smart Tech in Asia’s Business Travel and MICE Sector
With Vishal Sawant, Chief Experience Officer, India, ATPI
and Sheryn Sethoe, Head of MICE – Asia, ATPI
Learn about why Asia is a region of contrasts,
with business travellers expecting personalised
service and seamless support, while organisations
face increasing pressure to manage costs. Many
companies are embracing technology—but still
value the reassurance of human connection. At the
same time, the MICE industry continues to grow,
demanding creativity, efficiency, and unforgettable
experiences.
2:30p.m. - 3:00p.m.
Level 1, Travel Tech Asia Theatre
Next-Gen Hotel Assistance:
Chatbots and the Modern Guest Experience
With Stefan Renziehausen, Executive Director - Operations, SABA Hospitality
Join Stefan Renziehausen as he goes over the global
perspective and team leading skills he has learned
through extensive experience working in hotels
across three continents. His global experience
helps ensure SABA’s solutions are grounded in
the realities of day-to-day hotel life, and he will be
sharing his valuable insights in this session.
SCAN THE QR CODE
TO DISCOVER THE
FULL PROGRAMME

ADVERTORIAL
NEWS
BWH HOTELS SCALES UP
ACROSS ASIA PACIFIC
Olivier Berrivin, Vice President – APAC, BWH Hotels, shared details
of BWH Hotel's presence in the Asia-Pacific region including recent
expansions, goals for the future, and integrating sustainability
across the board.
Could you give us an overview We signed Aiden Surawong
of BWH Hotels’ current footprint Bangkok, marking the debut
and positioning across the Asia- of our Aiden brand in Asia,
Pacific region?
while Azzurr Marina Akita,
BWH Hotels currently comprises BW Signature Collection, will
over 200 hotels and resorts become our first managed
across Asia Pacific under three property in Japan.
hotel companies - WorldHotels,
Best Western Hotels & Resorts Our partnership with Savers
and SureStay Hotels. Key Group Holdings Inc. as Area
strategic markets include Development Office for BWH
Thailand, Japan, Indonesia, Hotels in the Philippines supports
The Philippines, Vietnam and our nationwide expansion,
Pakistan, as well as Australia and helping grow our portfolio and
New Zealand.
enhance guest experiences
across our trusted brands.
What would you say are the
key highlights of 2025? Could Which segments (luxury,
you tell us about any new hotel lifestyle, midscale) are showing
projects in Asia Pacific and what the strongest momentum for
they mean for BHW Hotels? growth in Asia Pacific, and why?
2025 has been a productive year, Through our iconic Best
marked by expansion in key Western brand, BWH Hotels
markets such as Thailand and has been a pioneering leader
Vietnam, along with impressive in the midscale hotel sector for
growth in Pakistan, where Best nearly 80 years. We have been
Western is now one of the recognised internationally on
leading international operators, several occasions as a top midrange
hotel brand in the Asia-
with six hotels and a seventh set
to open next month.
Pacific region.
Today, with an expanded
portfolio of 18 distinct brands
across our three hotel
companies — Best Western
Hotels & Resorts, SureStay
Hotels, and WorldHotels —
we see opportunities in every
segment of- the market, from
economy to luxury, as well as
in specialist concepts such as
branded residences.
GREENER
STAYS
AHEAD
Sustainability is becoming a key pillar
to hospitality across the world. Olivier
Berrivin highlighted that at BWH Hotels,
"We are passionate about sustainability
and have embedded eco-friendly and
community-focused solutions into every
aspect of our operations" in line with
the company's global "Earth, People,
and Community" (EPC) commitment.
He added that BWH Hotels recently
achieved Global Sustainable Tourism
Council (GSTC) certification for its Best
Western Hotels & Resorts and SureStay
Hotels properties in Southeast Asia,
Japan, and Pakistan.
BWH Hotels integrates sustainability
into its day-to-day operations, from the
reduction of waste, water usage, and
carbon emissions to the gradual transition
to a paper-free environment, singleuse
plastic-free hotels, and local food
sourcing.
Basement 2 / Stand P05

ADVERTORIAL
NEWS
SEOUL PRESENTS A COMPLETE
MICE OFFER AT ITB ASIA 2025
Seoul has rapidly become one of the world’s leading MICE hubs,
blending rich culture, cutting-edge technology, and a strong economy
at the heart of East Asia. Boosted by the global popularity of K-pop,
films, cuisine, and dramas, the city is both a cultural powerhouse
and a premier business destination. With world-class venues,
seamless connectivity, and unforgettable experiences, Seoul offers
an ideal balance of business and leisure. The city has won a number
of international awards for its excellence in tourism and bleisure
specifically, and visitors to ITB Asia 2025 can find out more on the
stand where Seoul Tourism Organisation is exhibiting with eight Seoul
MICE Alliances.
Basement 2 / Stand H05
Seoul MICE Alliances at ITB Asia 2025
AJU INVENTIVE
Aju Incentive is a leading inbound
travel agency with over 20 years of
expertise in Korea tours, incentive
groups, international conferences,
and events. It has been recognised
with multiple awards and is known
for creating innovative and highquality
travel programmes.
DODO INTERNATIONAL
Dodo International is a fast-growing
travel agency specialising in MICErelated
tours, incentives, and luxury
tourism. In less than a year, it has
attracted around 30,000 tourists
from China and Southeast Asia,
offering unique experiences that
combine Korea’s beauty, history,
culture, and entertainment.
ELAND CRUISE
Eland cruise has been a signature
Han River attraction since 1986,
offering sightseeing cruises, floating
restaurants, and special events.
Appreciated by locals and tourists
alike, it showcases Seoul’s stunning
views, from daytime cityscapes to
the Banpo Bridge rainbow fountain
and night performances.
F&F KOREA TRAVEL & DMC
F&F Korea specialises in creating
customised tours that cater to
visitors’ cultural backgrounds,
ensuring a deep and fulfilling
experience of Korea. The team
designs trips without limitations on
group size, time, or itinerary. Their
expertise includes VIP services,
government visits, and educational
trips.
GOLDEN BLUE MARINA
Golden Blue Marina, based on
Sebitseom Island, offers customised
yacht, kayak, and boat tours, along
with group, incentive, and luxury
programmes. Guests can enjoy
unique experiences combining
Seoul’s culture, K-Pop, and K-Food
with tailored events and services.
RYSE, Autograph Collection
RYSE, Autograph Collection
in Hongdae combines
Marriott’s global brand with the
neighbourhood’s youthful energy,
offering uniquely designed rooms,
trendy dining, and creative spaces.
The hotel also hosts collaborations
and programmes in music, art, and
fashion, creating a vibrant cultural
experience.
SALLY TOUR
Sally Tour, founded in 2010, offers
ski trips, school tours, and private
tours for families and FIT travellers.
It has extensive experience with
international exhibitions, incentive
tours, and banquets worldwide.
SEOUL DRAGON CITY HOTEL
Located in Yongsan, the heart of
Seoul, Seoul Dragon City is one
of Asia’s largest hotels with over
1,700 rooms. Featuring diverse
restaurants and bars, advanced
meeting and convention facilities,
and the entertainment of Sky
Kingdom, it caters to diverse
requirements in business and
leisure.
ITB ASIA DAILY / THE OFFICIAL SHOW MAGAZINE / #01 / WEDNESDAY 15 OCTOBER 2025

NEWS
LITHUANIA
MAKES ITS DEBUT
AT ITB ASIA 2025
Lithuania is at ITB Asia for the first time this year, inviting Asian travel
professionals to discover a destination full of surprises. On the stand visitors
can meet Lithuania Travel alongside two inbound experts, Delta Tours and
Amber Tours, offering tailor-made experiences across the country and
beyond.
Tucked between Poland and Latvia, from the fairytale island castle of
Lithuania is the southernmost of the Trakai.
Baltic states containing medieval Beyond heritage and historic
castles, baroque churches, and monuments, Lithuania is also a
modern creative scenes. Vilnius, the green, calm destination full of
capital, is home to one of Europe’s nature. With many forests, lakes, and
largest UNESCO-listed historic short travel distances, it’s ideal for
towns, and it's just a 30-minute drive “coolcations” especially for travellers
looking to beat the heat in summer
when much of Europe is very hot.
Vilnius has been named European
Green Capital 2025, and in many
ways, shares the same "city in a
garden" spirit as Singapore.
In addition, the country's amber
traditions, hearty local food, and
the option of combining all three
Baltic countries in one trip offers a
refreshingly alternative European
experience.
Basement 2 / Stand P30

EXCLUSIVE INTERVIEW
FROM BLEISURE
TO FESTIVALS:
RWS' RECIPE FOR
SUCCESS
The Daily spoke with Ms Lee Shi Ruh, Chief Executive
Officer, Resorts World Sentosa (RWS), in an exclusive
interview about their partnership with the show this year
and what sets them apart on the market
Resorts World Sentosa is the official Integrated
Resort Partner for ITB Asia this year. Why is this
partnership an important strategy?
ITB Asia is one of the world’s most influential
travel trade shows, bringing together the very
best of global tourism leaders and decision
makers. Our partnership with ITB Asia enables
us to deepen our strong relationships with the
travel trade community as we stay ahead of the
game in offering memorable guest experiences
and excellent hospitality at Resorts World
Sentosa (RWS). By being the official partner this
year for the first time, we are positioning RWS
right at the heart of these conversations. ITB
Asia is a powerful platform to showcase RWS
as not just an attraction, but a fully integrated
premium lifestyle destination with diverse
offerings that bring thrills, joy and indulgences to
our guests globally.
What are some of the top attractions, hotels,
events and dining experiences you are offering
in the Asia Pacific? What sets your offer apart?
Resorts World Sentosa (RWS) continues to
be at the forefront of Asia Pacific’s leisure and
hospitality industry, attracting visitors worldwide.
Its suite of award-winning attractions, luxurious
accommodations, entertainment, world-class
MICE facilities, as well as a myriad of food and
beverage offerings, has positioned the lifestyle
integrated resort as a premium destination for
all audiences.
The bleisure phenomenon, where travellers seek
out a blend of work and leisure, was already
surfacing before the global pandemic and
has only become more prevalent since hybrid
work arrangements became the norm in 2021.
A sizable number of bleisure travellers are also
ITB ASIA DAILY / THE OFFICIAL SHOW MAGAZINE / #01 / WEDNESDAY 15 OCTOBER 2025

Lee Shi Ruh
Chief Executive Officer, Resorts World Sentosa (RWS)
digital nomads who grew up in an era where
technology enables them to always be connected
and on-the-go.Conceptualised with these
travellers in mind, Hotel Ora’s April 2023 opening
has come at the perfect time to cater to this shift
in consumer behaviour. Hotel Ora is decked with
a variety of mobile working spaces and smart coworking
amenities across two levels of communal
and hybrid workspaces for guests to work and
socialise. We are encouraged by the enthusiastic
interest in Hotel Ora so far and remain determined
to anchor the contemporary bleisure (businessleisure)
and workation (work-vacation) hotel as a
destination of choice.
Apart from our regular attractions and
entertainment, guests are also treated to many
specially curated thematic lifestyle events such
as the recent BUBBLING & BOILING Music
and Arts Festival 2025 that added a touch of
glamour and star power to RWS in September
2025. These seasonal successfully run resort-wide
events allow us to festivalise the experiences for
our guests from all around the world. They enjoy
an immersive range of activities and promotions
across the resort—from hotel packages to dining
and shopping privileges and even makeover
sessions to ready themselves for such distinctive
events.
Our goal is to constantly provide guests with new
lifestyle and entertainment options, and to make
RWS a premier destination where there is always
something more and fresh to discover and enjoy.
Does Resorts World Sentosa have any new
openings or experiences planned for the next
year few months?
ITB ASIA IS A
POWERFUL PLATFORM
TO SHOWCASE RWS
AS NOT JUST AN
ATTRACTION, BUT A
FULLY INTEGRATED
PREMIUM LIFESTYLE
DESTINATION
A new exciting development is The Laurus, a
Luxury Collection Resort, meticulously crafted
in partnership with Marriott International. This
marks the debut of Singapore’s first The Luxury
Collection branded property, featuring 183 all-suite
accommodations at the edge of a tropical forest.
The resort is designed to blend heritage charm
with Sentosa’s natural beauty, offering curated
experiences, distinctive epicurean cuisines, and
thoughtful touches like artisanal amenities.
Looking ahead, we remain committed to
reimagining our offerings by keeping abreast of
new trends to create new visitor experiences that
resonate with our audiences through maximising
the use of our current assets. For instance, we
will continue to explore how we can partner with
international IPs and global festivals to bring them
to RWS and play a significant role in positioning
Singapore as Asia’s leading destination for
transformative cultural and lifestyle experiences.
SUSTAINABILITY
AT THE HEART OF
RWS’ VISION
When asked about how traveller
priorities have evolved over
recent years, Ms Lee Shi Ruh
underlined that "climate change
is undoubtedly a concern for the
modern-day traveller, especially
for millennials and Generation Z."
She added that these travellers
are seeking more sustainable
travel options, and that for RWS
"sustainability has been a priority
since it was first built over 10 years
ago" and that it remains committed
to "embracing sustainability in
its day-to-day operations and
fortifying the brand as a leading
sustainable lifestyle destination
resort."
The CEO stated that RWS is
"well positioned" to cater to the
emerging wave of sustainabilityconscious
visitors thanks to
its newly launched sustainable
tourism initiatives. She cited the
Eco-MICE packages which provide
clients with the option of holding
events at "an award-winning venue
with the best green practices"
including sustainable meals
(ingredients and packaging) and
energy-efficient lighting.
Basement 2 / Stand G27

ADVERTORIAL
SPECIAL FEATURE: TRAVEL TECHNOLOGIES
STAYING ON
TOP OF GUEST
FEEDBACK
WITH EXELY’S
REPUTATION AI
Exely, a hospitality technology provider specialising in solutions that help hoteliers
grow direct bookings and strengthen brand image, is introducing its latest innovation,
Reputation AI, at Travel Tech Asia, held here alongside ITB Asia.
Building on its existing Reputation Through its dashboards, hotels can identify
Manager, which is already used by which services, facilities, or room types
hundreds of hotels worldwide, the new AIpowered
system is designed to turn guest reactions. This enables more targeted
are generating either positive or negative
feedback into actionable insights.
improvements that reflect actual guest
expectations. The platform also supports
Guest ratings play a decisive role in multilingual, automated responses, helping
visibility on online travel agencies, booking staff maintain timely and professional
conversion, and overall brand trust. Even a communication while reducing their
minor decline of 0.2–0.3 points can affect workload.
both revenue and occupancy. Traditional
approaches to reviews often focus on Exely emphasises that many issues are
issuing polite responses rather than only reported once guests have left the
analysing underlying trends. Reputation property. Without structured data, hotels
AI addresses this by detecting sentiment risk overlooking the root causes of falling
across multiple languages, highlighting scores. Reputation AI aims to change this
recurring keywords, and generating dynamic, turning unstructured reviews into
structured data for hotel teams to use in a tool for stronger loyalty, better decisionmaking,
and sustained revenue real time.
growth.
Level 1 / Stand T45
ITB ASIA DAILY / THE OFFICIAL SHOW MAGAZINE / #01 / WEDNESDAY 15 OCTOBER 2025

SPECIAL FEATURE: TRAVEL TECHNOLOGIES
RATEHAWK’S HOTEL
SELECTION TOOL A GAME
CHANGER FOR TRAVEL
AGENTS
RateHawk, a B2B travel booking platform, has developed a tool that’s
transforming the way travel agents share hotel options with clients. The
Hotel Selection Tool allows agents to build branded, well-presented
hotel offers directly from RateHawk’s interface, customise pricing
(including commission), add extra services, and share proposals with
clients via link or PDF.
In the past year, the tool
saw major upgrades,
now providing oneclick
booking, direct
payments, automatic
price updates, and an
improved user interface.
Level 1 / Stand T190
AI TAKES FLIGHT WITH
UNIFIFI AT ITB ASIA
At ITB Asia 2025, UNIFIFI Group is showcasing how its nextgeneration
AI-powered solutions are transforming air ticketing
services by automating 80% of clients’ refund and rescheduling
requests, providing next-level operational efficiency in travel services.
“The airline ticketing industry has long struggled with labour-intensive
processes that hinder scalability,” explains Mr. Jie Yao, CEO of UNIFIFI
Group. “Our AI ecosystem delivers real-time dynamic pricing and
inventory management, turning the cumbersome manual operations
of the past into today’s streamlined solutions."
Level 1 / Stand T144

SPECIAL FEATURE: NATURE & ADVENTURE TOURISM
ADVERTORIAL
ADVENTURE AWAITS IN SARAWAK:
MALAYSIA’S GATEWAY TO BORNEO
beaches, diving spots and refreshing
highland retreats.
Sarawak, Malaysia’s largest state at 124,450 square kilometres, has brought
its diverse tourism offerings to ITB Asia this year — showcasing experiences
across its five pillars: Culture, Adventure, Nature, Food and Festivals
(CANFF).
Adventure tourism is in the spotlight
on Sarawak's stand. In Kuching,
Sarawak's cultural capital, families
can enjoy the Cat Museum, river
cruises, and the living traditions of
the Sarawak Cultural Village, home
to the Rainforest World Music
Festival. Heading up the Rajang
River, the longest in Malaysia, Sibu
blends adventure with tradition.
INDOOR
ATTRACTIONS
AND OVERNIGHT
STAYS ENHANCE
MANDAI WILDLIFE
RESERVE
Visitors can experience Iban
longhouse hospitality and wander
through Malaysia’s largest market,
abundant with jungle produce, river
fish and spices that define Sarawak’s
culinary heritage. Community-based
tourism offers further opportunities
to connect with local rhythms and
daily life.
Singapore’s Mandai Wildlife
Reserve is evolving into a worldclass
destination, blending
wildlife, indoor attractions and
immersive stays that bring
visitors closer to nature.
Mandai Wildlife Reserve, home
to Singapore’s beloved Bird
Paradise, Night Safari, River
Further north, visitors can discover
Sarawak’s natural icons. Gunung
Mulu National Park and Niah
National Park together form the
state’s twin UNESCO World Heritage
Sites: Mulu captivates with its vast
caves and limestone pinnacles,
while Niah preserves archaeological
treasures tracing human history
back 65,000 years. Miri also offers
Wonders and Singapore Zoo, is
undergoing a transformation that
will expand its appeal beyond
traditional wildlife encounters.
One of the most distinctive
experiences on offer is Colugo
Camp. Marketed as “3 Parks, 2
Tours, 1 Stay,” this all-inclusive
Roar & Rest adventure combines
accommodation, dining, guided
tours and exclusive wildlife
interactions. Guests are invited
to fully immerse themselves in
the sights and sounds of nature
while enjoying a seamless stay
within the reserve.
Complementing these outdoor
highlights are new indoor
attractions designed to inspire
curiosity. Exploria takes visitors
on immersive digital expeditions
through
hyper-natural
environments, while Curiosity
Across Sarawak, culture and nature
are intertwined. Trekking, kayaking,
cycling and wildlife encounters
bring travellers close to orangutans,
proboscis monkeys and hornbills,
highlighting an ecological approach
to tourism. This spirit extends through
national parks, cultural villages and
community tourism, strengthened by
the Sarawak Delta Geopark, recently
awarded UNESCO’s Global Geopark
Green Card.
Level 1 / Stand U06
Cove offers interactive, childfriendly
play spaces that nurture
early connections with nature.
The Mandai Gallery traces
the heritage of Singapore’s
zoological parks, and ZooSchool
provides zoo-based adventure
programmes for younger
audiences.
Together with freely accessible
green spaces such as the
Mandai Boardwalk, and the new
Rainforest Resort by Banyan
Tree, Mandai Wildlife Reserve
is positioning itself as a holistic
126-hectare destination where
conservation, education and
adventure converge in harmony.
Basement 2 / Stand G17
ITB ASIA DAILY / THE OFFICIAL SHOW MAGAZINE / #01 / WEDNESDAY 15 OCTOBER 2025

SPECIAL FEATURE: EXPERIENCES & ATTRACTIONS
ADVERTORIAL
KENYA BRIDGES
BUSINESS AND LEISURE
AT ITB ASIA 2025
Bleisure (business+leisure) is becoming increasingly popular across the
tourism industry. Travellers are looking to extend their business trips to
optimise travel time, and many companies are encouraging them to do so
as an argument for added-value in a professional context.
Kenya is targeting this market by Amboseli. Coastal gems include
seamlessly blending experiences Diani, Watamu, and the UNESCOlisted
Lamu Old Town and Nairobi
and attractions (for example worldclass
safaris and pristine beaches) provides easy access to Nairobi
with a robust MICE ecosystem. National Park and the Giraffe
Different parks throughout the Centre.
country offer different safari
experiences. At the Maasai Mara On the business side of the
visitors can witness the great equation, the iconic Kenyatta
wildebeest migration, while International Convention Centre
they can see elephants with a (KICC) in Nairobi offers flexible
backdrop of Mount Kilimanjaro in space and a proven track record
international events. A wide range
of international hotel brands
including Marriott, Hilton and IHG
support conferences with room
blocks and meeting facilities. MICE
travellers can easily extend trips to
include safaris or beach holidays.
Visitors to ITB Asia 2025 can get
more details on the KICC stand.
Basement 2 / Stand Q42
Disney Cruise Lines brings its wide
offer of experiences and attractions
to ITB Asia 2025.
A CULINARY
VOYAGE AWAITS
ON DISNEY
ADVENTURE
Disney Adventure, one of Disney
Cruise Line's fleet of six ships, is
making Singapore its homeport
with sailing dates from October to
December 2026. This decision is
part of a collaborative effort between
Disney Cruise Line and the Singapore
Tourism Board, underlining the longterm
commitment to this partnership
and the Asian cruise market.
Disney Cruises are known around
the world for their gastronomy, and
Disney Adventure is no exception.
With Disney Adventure homeporting
in Singapore and welcoming families
from across Asia, the ship’s culinary
offerings have been thoughtfully
designed to celebrate the breadth,
depth, and boldness of the region’s
cuisine. These wide-ranging
menus feature not only an array of
international selections but also
authentic Asian cuisines, as a tribute
to the diverse cultures and rich
culinary traditions found throughout
the region.
The ship's passengers can
experience an impressive lineup
of dishes with over 20 dining and
lounge venues available. From
table-service restaurants to buffet
spreads, quick-service locations,
specialty cafes, grab-and-go
options, premium restaurants and
lounges, and 24-hour complimentary
room service, there are options to
suit every palate and mealtime.
Disney Cruise Line is committed to
hospitality and inclusivity and offers
guests with special dietary needs,
including vegetarian, vegan, Jain,
meals with Halal-certified meats or
allergen-related meals, options at no
additional charge.
Basement 2 / Stand G05