ScandAsia Thailand - June 2016

JUN 2016
Finnish boat with
“wow factor”
arrives to Thailand
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Coming Events
JUN 2016
EABC Thailand: Joint Chambers Chiang Mai
Networking Event
Where: Horizon Village & Resort, Chiang Mai
When: Friday 10 June, 18:30 - 21:00
Danish Embassy in Bangkok:
Screening of “A War”
Where: Central Embassy Shopping Mall
When: Monday 13 June, 19:00 - 22:25
Enjoy an exclusive evening at EMBASSY
DIPLOMATIC SCREENS at Central Embassy
Shopping Mall with great cinematic art in company
of other film lovers. Not only will you have the
chance to watch an Academy Award Nominee
film on big screen in a luxury cinema setting,
you will also be able to participate in a lucky
draw with various valued sponsors, while enjoying
refreshments before the film starts.
Film synopsis: Company commander Claus M.
Pedersen (Pilou Asbæk) and his men are stationed
in an Afghan province. Meanwhile back in Denmark
JFCCT recognises its 40th year in 2016. The JFCCT
Forum will cover key policies with a broad focus on
the services sector, which is recognised as a growth
engine and the key enabler for an innovation-led
economy.
Baht 500 for members and supporters, baht
Claus’ wife Maria (Tuva Novotny) is trying to hold
everyday life together with a husband at war and
three children missing their father. During a routine
mission, the soldiers are caught in heavy crossfire
and in order to save his men, Claus makes a
decision that has grave consequences for him – and
his family back home.
19.00: Reception
20.30-22.25 Screening of “A War”
Registration: Nanna Rong Bentsen – narnbe@
um.dk
Joint Foreign Chambers of Commerce
Thailand: Forum 2016
Where: Eastin Grand Hotel, Sathorn Bangkok, near BTS Surasak
When: Tuesday 28 June,13:30 - 17:30
Networking in North Thailand.
European Association for Business and
Commerce (EABC) in Thailand invites to
a Joint European Chambers Chiang Mai
Networking. The event is sponsored by
East-West Seed and Horizon Village &
Resort, where it also takes place. There
will be coctail, dinner, drinks, beer and wine.
600 baht for EABC members, and 900
baht for non-members, inclusive of cocktail
dinner, drinks, beer & wine.
Cash payment at the door.
1,000 for non-members, baht 250 net for graduate/
post graduate students and press, free of charge for
government employees. For more information and
online registration, please visit http://www.jfcct.org/
jfcct-forum-2016/
Finnish boat with
“wow factor”
arrives to Thailand
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Your FREE
ScandAsia
Magazine
in Thailand
ScandAsia is the only magazine
that covers all the Danish, Finnish,
Norwegian and Swedish residents
in Thailand.
We also publish a ScandAsia
magazine in China, Singapore and
the rest of South East Asia.
Please sign up for
your own FREE copy:
www.scandasia.com
Publisher :
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Prasert Manukitch Road
Chorakae Bua, Lad Prao
Bangkok 10230, Thailand
Tel. +66 2 943 7166- ,
Fax: +66 2 943 7169
E-mail: news@scandasia.com
Editor-in-Chief :
Gregers A.W. Møller
gregers@scandmedia.com
Managing Editor:
Joakim Persson
Joakim@scandmedia.com
Journalist: Frederik Guy Hoff Sonne
Advertising :
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Joakim@scandmedia.com
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Daily news and
features here:
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News Brief
New book
on Thailand
from Bertil Lintner
The Swedes’ favourite destination
Thailand is heading towards a critical
stage. This is stated in a press release
from the Swedish publisher Historiska
Media on a new book from Bertil Lintner
depicting the Thai history in a competent
and vivid way.
Thailand is one of the Swedes absolute favourite destinations. A warm
climate, cheap accommodation, good food and exotic experiences attract
them to visit the kingdom in Southeast Asia. Nevertheless, the country is
misunderstood and reporting from there is sporadic, and in many cases
misleading.
The present Thailand with Bangkok as the capital was established in
the late 1700s. Its history is multifaceted and the country has survived
many testing times; colonial powers rampage, two world wars, communist
revolt in the 60s and 70s and no less than eighteen failed military coups
since in 1932.
Today, the country is something of an economic miracle. But there
is no lack of challenges. The country is politically divided and faces the
accession of a new monarch. The rapid economic development causes
the traditional structures to be on the verge of collapse, to be replaced
by more modern power constellations and values.
Bertil Lintner depicts the history of Thauiland in a competent and
vivid way. The journalist and author Bertil Lintner has lived in Thailand
since 1979. Between 1995 and 2014 he was the Swedish Dagbladet’s Asia
Correspondent.
He has previously written a number of books on Asia, including
Burma’s history (2014). His new book is the first in Swedish covering the
entire Thai history.
Historiska Media’s main characteristic is the release of popular
historical literature and historical novels and detective stories. Among our
authors are well-known names such as Antony Beevor, Anna Lihammer,
Bengt Liljegren and Maria Gustavsdotter.
Student Kulrada Kiatkulthorn
becomes Global Swede for
Thailand
Kulrada Kiatkulthorn, a Thai student in the master’s program in logistics
and Innovation Management at the University of Gävle, has been
appointed as ‘Global Swede’. At ceremony on 18 May, she received
a diploma and a gift from the Economic Development and Innovation
Minister Mikael Damberg.
Kulrada Kiatkulthorn, who calls herself Tea is aiming at her degree in
the Master’s program in logistics and innovation management. She has
distinguished herself as an ambitious student with good grades and is
perceived as both positive and cheerful by teachers and peers.
Criteria for becoming Global Swede are that the international student
has excelled in the field of innovation and entrepreneurship during the
studies and that he/she is at the end of the training.
As Global Swede Kulrada Kiatkulthorn will be a representative for
Sweden in their homeland and act as an ambassador for Sweden and
higher education.
“Tea both has clear links to Sweden, a positive attitude and personal
drive, as well as excellent academic study results. In summary, it is difficult
to imagine anyone who would be more suitable to be appointed to Global
Swede.” said Erik Olsson, Specialist on Internationalization.
- Such an ambassador means a lot in making Sweden and the University
of Gävle known abroad.
Finnish Vappu celebrated in Bangkok
The Thai-Finnish Chamber of Commerce
thanked the hosts and hostesses (Raimo,
Tuovi, Tiina and the boys) for another
nice ‘Vappu’ celebration, held in Bangkok at the
Ambassadors residence on Sunday afternoon
1 May.
“Vappu in Thailand is nothing without Sauna
and swimming pool. Great thanks to Voitto for his
salmon, rye bread and Karelian pies!!! Naturally
TFCC Vappu party is not complete without
Finlandia Vodka and the always pretty Finlandia
girls!! Thanks also to our Ambassador for using
her Residence!”
Voitto Virtanen from Scandic Smoked Salmon
Company prepared the Vappu food and the
guests were able also to buy and bring home
traditional Finnish delicacies.
Source: Thai-Finnish Chamber of Commerce
4 ScandAsia.Thailand • June 2016

June 2016 • ScandAsia.Thailand 5

News Brief
New Spica Siam Husqvarna Thailand headquarters inaugurated
By Joakim Persson
On 27 April Sweden’s Ambassador
to Thailand His Excellency Staffan
Herrström, along with Managing
Director Jan Eriksson and brand representatives,
including Glenn Watman, Regional Director
Asean Husqvarna, inaugurated the new Bangkok
office and warehouse facilities for Spica Siam
/ Husqvarna. Many Swedes from the expat
community in Thailand, as well as other VIPs also
attended the ceremony, which included speeches
by H.E. the Ambassador as well as Managing
Director Jan Eriksson.
The new premises – conveniently located
on On Nuch road near express ways and the
Bangkok ring road – prepares Spica Siam /
Husqvarna well for further expansion and solves
previous issues in terms of having a streamlined
operation, the guests learned from Mr Eriksson.
“We’ve moved out of previous facilities, could
not handle logistics in any efficient way.”
Jan Eriksson continued to explain about their
growth plan.
“Aside Husqvarna we have Gardena (a
Germany company but owned by Husqvarna
as an extension) and we are exclusive importer
for greenworks tools; supplier of environmentally
efficient products. Furthermore we also operate
our own Thai brand ‘Khunsuke’.
Khunsuke sells engines, generators, water
pumps and sprayers for the agricultural sector.
“We had a rush to get this office, and moved
in early - which was good in order to get ready in
time for today. The incentive in getting everything
ready was that the Swedish Ambassador was
coming here to officiate the opening, and he
6 ScandAsia.Thailand • June 2016
could not possibly be let down by something.
So that has been a good driving force,” Jan
related and told that the distribution now works
exceptionally well, with things closed to 98 per
cent ready.
He especially thanked his colleague, General
Manager Surakom Thongthaen Na Ayuthaya for
having done a fantastic job for the company:
“Surakom has been the greatest contribution to
the level of professionalism we have created here.
He is really a valued asset in this operation.”
“Spica is synonymous with Husqvarna, as you
can see from the business signing. I myself spent
35 years as an executive for Volvo Cars and that
experience taught me how important branding
is for value and building a business,” said Jan and
continued: “Spica will always have Husqvarna
first in mind and build branding for its long-term
prosperity. We cannot offer the best for the
cheapest; in Thailand the cheapest is often the
customer’s choice. But the strength for the brand
is so important for our future. If we can build
desire for Husqvarna we can grow our business
much more.”
Considerable amount of investment has
gone in to building these facilities to Husqvarna
standards to facilitate for further expansion.
Sales has so far increased, year on year, with
50 per cent in 2016, but that growth was not
enough, according to Mr Eriksson.
“We must grow much faster and we have all
the plans for doing that.”
Their countrywide network of 350 dealers
will play a relatively small part of the expansion,
where the “new kid on the block” is expansion
from modern trade, such as online sales of
delivery.
“We will have several outlets online, including
our distribution and online sales. It’s the way
that the business is going in the future; we can
see it clearly in Europe and U.S and so on,
where people buy online. That helps us with the
advantage of the efficiency of distribution as well.
So our warehouse is prepared for this new way
of doing business.”
H. E. Staffan Herrström was impressed to
hear about the 50 per cent increase in sales
and surprised that Jan Eriksson required higher
growth than that.
The Ambassador furthermore thought that
the premises were well planned and flawless and
could not image what two remaining per cent
could be. He also noted the Swedish look and
feel, in the blue and yellow colours.
“Swedish industrial history is synonymous
with flagship brands such as Husqvarna,” the
Ambassador also reflected.
He also praised Jan Eriksson, being the very
first Swede in the Thai community that he had
come across since arriving to the mission Thailand
last year. Jan, he portrayed, was a businessman
with stature, possessing a vast network and long
experience, and being involved as President of the
Thai-Swedish Chamber of Commerce and on the
Board of EABC. Jan had been of great help to the
Ambassador when arriving to Thailand.
After the speeches the ribbon cutting
followed and then a tour of the premises before
the guests were served cocktails (canapes) and
drinks for lunch.

News Brief
Swedish ‘The Smile Bar’
expands to Bangkok
The Smile Bar is an exclusive
dental whitening treatment
center that offers first class
service in a modern environment.
Following a successful launch in the
summer of 2015 in Hong Kong, the
time has now come for the concept
– which includes Brilliant Smiles’
re:fresh treatment – to expand to
Bangkok, Thailand.
Following its successful
introduction in Hong Kong, The Smile
Bar has now taken its next step into
the Asian market by launching its
first treatment center in the heart
of Bangkok on 23 April 2016. The
center is located in a three story
townhouse building in Siam Square
where three services are seamlessly
offered, dental treatment, whitening
treat and on the top floor massage
treatment. You can even have a foot
massage while you are having your
whitening treatment of your teeth –
“The VIP treatment”.
“Thai consumers care much
about their looks and value good
service and a welcoming interior,”
says Sirinart Sukkrajang, General
Manager of The Smile Bar in Thailand.
“That is why I believe The Smile
Bar is the answer to their needs. We
offer a competitive service here in
Bangkok, the products we use are
safe and effective and our prices are
reasonable.”
The Smile Bar, “your teeth
whitening partner in Bangkok”, is
open daily from 10-22. Kindly visit
their website for more information:
www.the-smile-bar.co.th
Brilliant Smile is a Swedish
Trademark. The company was
founded in Gothenburg Sweden
in 2003. It builds it reputation on
offering quality products to treat
discoloration of teeth, providing
white teeth without damaging the
enamel.
The Smile Bar is using
Mynewsdesk, which ScandAsia’s
publisher ScandMedia represents
in Thailand, to inform customers
and media.
June 2016 • ScandAsia.Thailand 7

News Brief
Aritco lifts on the way up
By Gregers Møller
The private lift brand Aritco from Sweden
showed its smart and affordable lifts at
the Architect Expo 2016 in Muang Thong
Thani in April this year. While the lifts go both up
and down, the sale of Aritco in Thailand has been
going only up. Today, over 200 of the fancy lifts
have been installed both in private homes and
companies all over Thailand.
Behind the success in Thailand is the Swedish
businessman Rafique Ahmed and his Thai business
partner Tana Sripongtanakul. Both were present
on the stand at the exhibition where ScandAsia
took the lift with them up to the second floor to
see a display of a variety of innovative ways to
make use of the lifts.
The models were all entries in a prize
competition, which Aritco had organized among
young architects. The challenge was to create
the best scale model of an application and the
creativity was fascinating. In this writer’s view,
the ones that showed the widest market were
the most interesting. An example was a simple
model showing how fitting a lift to the outside
of an existing townhouse building would be the
cheapest way to add well over a million Baht in
extra value to this kind of property anywhere in
Bangkok.
The lifts are different from the giant elevators
that you find in department stores and hotels
with counterweights and thick cables pulling the
carriage up and down. Aritco lifts has a simple
screw as the central mechanism and the whole
lift fits inside the walls of the lift.
That is partly why these lifts are also more
safe for homes where children go up and down
on their own in the lift or when a bit senile elderly
people are the users.
From a design point of view, the lifts are also
very different from their big brothers. This piece
of furniture fits in your home like a wardrobe.
According to Rafique Ahmed and Khun Tana,
many of the Aritco lifts in Thailand are installed
to extend the comfortable stay of the aging
8 ScandAsia.Thailand • June 2016
owners of the house on their own property,
but also many young people install a lift for the
convenience.
“If you have bought a house at 20 mill, adding
a lift at an extra million makes a lot of sense,” says
Rafique Ahmed.
All Aritco lifts are made in Sweden with
simplicity as the guiding design principle. The
simplicity is reflected also in the simple way it is
installed. All is contained within the walls of the lift.
Not only in Thailand are the lifts on the
way up. Worldwide there are more than 30,000
Aritco lifts installed in over 30 countries. In Asia,
the lifts are also sold in Malaysia, India, Indonesia,
China, Hong Kong and Taiwan.
For more information please visit us on www.
aritco.com and www.aritcohomelifts.com
Rafique Ahmed
Tana Sripongtanakul

News Brief
World Championship
in Thai Boxing held
in Sweden
Thailand representatives meet
Swedish Royalties
In early May Representatives of Thailand’s
National Legislative Assembly had a royal
audience with Their Majesties the King and
Queen of Sweden during a trip to Malaysia.
On Wednesday 4 May, Pol. Gen. Chatchawal
Suksomjit, along with a group of NLA members,
joined a royal dinner reception arranged in
honour of Their Majesties King Carl XVI Gustaf
and Queen Silvia of Sweden, who hosted their
Child Global Forum on South East Asia.
The Thai delegation also had the
opportunity to receive a royal audience
with Their Majesties, during which Pol.
Gen. Chatchawal presented a token of
remembrance and offered best wishes on
behalf of Thailand for His Majesty King Carl
XVI Gustaf’s 70th birthday anniversary.
The forum, which took place on 5 May in
Kuala Lumpur brought together government
and business leaders and academia and
representatives from civil society from various
countries to discuss the issue of children’s rights
in the ASEAN region.
Source: National News Bureau & Public Relations
Photo source: Independent news network
The biggest sports event in Sweden this
year was held on 18 - 28 May – the
Championship in Thai boxing. Jönköping
and Kinnarps Arena was the hosting city, with 70
nations attending. At the inauguration ceremonies
and cultural elements from Thailand were
presented, performances with smaller and bigger
kids from the Cultural school in Jönköping and
participation by Thailand’s Viceminister for Sport
and Tourism.
IFMA World Championship in thai boxing
is one of the biggest martial arts events in the
world with thousands of competitors, delegates,
officials and leaders. This was the first time the
Championship is being held in Europe.
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June 2016 • ScandAsia.Thailand 9

Finnish boat with
“wow factor” arrives to Thailand
“A boat that has it all; searing performance, a fantastic hull,
brilliant deck spaces, somewhere to sleep and looks to die for.”
By Joakim Persson
Over ten years have passed since
Phuket-based Derani Yachts’
inception, operated by sea
captain and boating devotee
Håkan Lange from Sweden. Now
in 2016 this international boat brand dealership
also brings attention to Scandinavia; in the form of
the arrival to Thai waters of the European boating
market’s hottest new brand - Axopar.
As this Finnish brand’s first dealer in Asia,
Derani Yachts in January debuted the distinct 28-
foot Axopar (awarded “Motor Boat of The Year
2016” in the category Sportsboats and RIBs in
the 2016 Motor Boat Awards) at the PIMEX boat
show on Phuket.
Not only is it Europe’s fastest growing
shipyard, but this brand also represents a both
affordable and exciting boating opportunity.
“Axopar comes at a good price in relation to
quality, offers unique driving characteristics, and is
a bit daring in style,” Håkan evaluates.
Its new 37 foot motorboat, in various
combinations, also debuted at Dusseldorf in
January this year, with no less than 270 Axopar
28 boats (their first product launched two years
ago), built up until PIMEX.
“That’s a very large quantity of boats for a
new brand, especially on today’s market where
the economy is still restrained. But they have
launched a good product with a very economical
hull with regards to fuel consumption in relation
to the size and the horsepower that is required to
move the boat forward, at an incredibly attractive
price,” Håkan continues.
10 ScandAsia.Thailand • June 2016
At the world’s ultimate boat show in Cannes
one can come across finds such as Axopar, as it is
where all brands and shipyards who are serious
players exhibit.
Håkan’s ability to spot something that dares
to be different and that can add value also to the
boating scene here was instrumental for the new
partnership. Though, Axopar has certainly caught
the attention also of many other boat lovers and
dealerships worldwide. Hence, this new Finnish
success also proves that one can succeed by
standing out from the rest.
“Unfortunately the boat business is a very
conservative and traditional sector, where people
just follow the masses and the mainstream
product on the market. I have felt in the last years
that there is nothing to buy at PIMEX under 10
million baht and that Derani Yachts could get
some extra exposure by having something that
offers value for money; simple systems, with no
need for having a captain on board, and that
one person can easily manage; with reasonable
delivery time; and not too expensive to keep it
in a marina.”
This could also be an add-on to a larger boat
that one might keep in another marina outside
Thailand. As an entry boat Axopar can also open
up new horizons when a client may want to
upgrade his boating in the future.
At the most recent Phuket International
Marine Exhibition, PIMEX the Axopar 28 was
showcased for the first time in Asia and the
boat drew an incredible interest and the week
following the boat show was full of sea trial.
Since the PIMEX show until today, we have
delivered a Axopar 28 Cabin and an Axopar 28
TT both with single Mercury Verado 300 and
between September and December this year, yet
another 6 Axopars will be delivered to its owners.
FIVE ( 5 ) Axopar 37 with a variety of hull
and engine colours and configurations of model,
cabins, suntop T-top will be blasting around Phuket
very soon and yet one more stoch Axopar 28.
Paying homage to Scandinavia is a key
ingredient benefiting the attraction of Axopar.
“It’s a very modern hull, and there are many
small practical details typical for Scandinavian boat
manufacturing and design. Things are to be found
in the right place, the height is correct, it’s easy to
clean, and with each space having a multi-purpose;
be it sunbathing or having lunch or sleeping in the
cabin,” according to Håkan.
This premium brand strives to redefine and
enhance people’s boating experience by bringing
new thinking with solid design derived from years
of experience.
The team behind Axopor Boats , Jan-Erik
Viitala and Sakari Mattila had already enjoyed
acclaimed success with the two previous boat
brands Aquador and XO Boats, which they
have designed, developed and launched to the
European market.
But they wanted, and succeeded in
accomplishing something different and even
better, with a focus on future boating needs and
the changing boating behaviour. Today’s boat
enthusiasts are all different and use their boats
in different ways. Furthermore, the modern boat

buyer is aware and wants a boat that has it
all – from design, character and attitude to fuel
efficiency and smart solutions, according to the
founders.
The solution for that was as simple as brilliant;
they chose to personalize the boat by developing
a revolutionary hull which then formed the basis
for five different boat models.
The resulting Axopar takes a big step into the
future as a boat that is lighter, more fuel efficient
and more affordable than ever before.
“We set to challenge ourselves to come up
with something totally different, something that is
instantly recognizable on the water, fresh in design
combined with safety, ease of use and versatility,”
the Finnish brand adds to its fuel efficiency and
affordability.
“We incorporate modular design to combine
the advantages of our amazing hull with the
freedom of customization to answer to today’s
customers’ needs and demands - Finnish boat
design at its best.”
“There is nothing that compares, if you are
looking for a V-formed hull. It costs hundreds of
thousands Euro for a similar boat, with an inboard
instead of outboard engine. They have just hit the
right notes,” says Håkan, as he joins praising for the
multiple award-winning boat.
“I’d say it’s a good all-round boat, and with
five different combinations. Depending on if
it’s the 24,28 or 37 foot we are talking various
combinations of cabins, or T-top, plus there will be
air-conditioning in the Axopar 37 boats.”
Footnote: Håkan Lange can be reached at: +66 (0) 818930272, hakan@derani-yachts.com
June 2016 • ScandAsia.Thailand 11

Andreas Andersson, chef de
at the Swedish Residence B
By Agneta de Bekassy
Andreas Andersson is a young
Swedish chef in quite an unusual
job in Bangkok. As Chef de Cuisine
at the Swedish Ambassador’s
residence in Bangkok he prepares
the meals for all the many representative events
held at the home of H.E. Ambassador Staffan and
Mrs. Herrström.
After a wonderful private dinner at the
Swedish residence, guests had the pleasure to
be introduced to Andreas Andersson, Chef de
Cuisine at the residence of Swedish Ambassador
to Thailand, Mr. and Mrs. Herrström.
Andreas is from Skåne, something you hear
immediately, as he speaks a marked dialect.
One has to concentrate and listen carefully to
understand what he’s saying, unless being from
the same area of Sweden oneself.
Andreas was brought up in Helsingborg, a
beautiful, medium sized town, in the south of
Sweden. In 2004 he graduated from college.
Instead of going to university, Andreas started to
work at a golf restaurant “Söderåsen’s Golfklubb”
12 ScandAsia.Thailand • June 2016
and after a while he took a big step and moved
to Gran Canaria, Spain. He worked as an “a la
carte chef” for a season at St. Augustin, a popular
destination for Swedes (belonging to the Swedish
Ving travel group).
After a while in sunny Spain, he decided to go
back to Sweden; to Skåne and a fish restaurant
named “Svanshalls krog” (translated Swanneck’s
Inn). At this place he stayed for three years before
moving on to a four-year stint with Marina Plaza.
Had Andreas dreamt, as a young boy, of
becoming a chef? He shook his head and said:
“Not really”.
He spoke about his passion for cookies and
how started baking them at home: “If I wanted
cookies, I had to make them myself.”
From baking the step to cooking isn’t that far.
In Helsingborg, one of his friends was planning
to open a restaurant and Andreas had the
opportunity to help him build the restaurant
from the ground up – in Anders’ own words a
“great experience”. The restaurant was named
“Pithers” and offered a kind of fine dining but with
some sport elements. Here at Pithers, Andreas
got his first real chef job and stayed for two years.
After this experience, he moved a bit north up
to Båstad, a Swedish destination known for its
international tennis tournament and during its
summer high season a place is teeming with life.
Again, Andreas helped a friend who opened
his own restaurant and through him got in touch
with the Hotel Chain Elite. He suddenly found
himself at Hotel Elite Ideon.
This place focused on Asian business dinners
and Andreas became familiar with Asian tastes
and dishes.
“Here I learned a lot from many great chefs”
Andreas recalled. “They were very creative and
had kind of odd ways to cook. Maybe we could
call it a fusion between Scandinavian and Asian
food.”
During one year Andreas worked hard and
tried to pick up as many ideas and knowledge
as he could.
“There I got the idea of maybe making a trip
to Thailand and explore this part of the world.”

cuisine
angkok
Another friend this time played a role, as they
jointly started to make plans for a restaurant in
Chiang Mai, Northern Thailand. Why up in Chiang
Mai? The explanation was that his friend’s wife had
her roots in Chiang Mai and all necessary contacts.
To build a restaurant from nothing needs both
good contacts and knowledge and last but not
least patience.
The two young guys started and it took nine
months before they were ready and satisfied with
the result.
During this time Andreas went back to
Sweden between June and September 2015. He
met up and worked with several famous chefs.
The well-known chain Scandinavian Resort had
contacted him to see if he could be interested in
a job as Personal Chef at the Player’s tent during
NORDEA PGA cup; responsible for the player’s
food during a week. That was a real challenge,
Andreas remembered. He got to meet players like
Henrik Stensson, Tom Murray, Jaidee Thongchai
and even Prince Daniel and Erik Hamren, came
as guest players.
“I was also lucky to work with Tommy
Myllimäki, one of Sweden’s best chefs with a
medal from Bocuse D’Or and a title as ‘Chef of
the year’.”
Soon after that experience, he worked a
couple of weeks in Båstad at Scandinavian Resort,
which had opened a new Hotel/Resort/SPA in
Båstad. There he got to meet star players like
Serena Williams, since she often had her meals
at the restaurant. Prince Carl Philip and his Sofia
were also among the celebrity guests. Andreas
was offered a permanent job there, but he had
already made up his mind that it was Thailand that
stood on his wish list.
Andreas explained that Chiang Mai really is a
“food place” in Thailand. Lots of vegetables, fruits
and berries that we are used to in Scandinavia,
can be cultivated there. The climate is different
from other parts of Thailand. Here you will find
strawberries tasting like they are supposed to
taste, lemons that are like lemons etc.
The people in Chiang Mai are very price
conscious, so food has to be price-worthy and of
high quality. All restaurants up in Chiang Mai tend
to find their special niche.
How about Thai people; do hey like the
Swedish food? Andreas smiled: “Oh yes, they like
herring, marinated salmon and, of course, the
famous meat balls”.
The Swedes had no Thai food at all on their
menu, however some American food.
So how did Andreas end up at the Swedish
residence in Bangkok? Well, what could have been
the reason? Yes, you are right, a woman of course!
Four years ago Andreas met a lady named Ammi
and during the time he and his friend started the
restaurant in Chiang Mai, he called her and asked
for help and advice.
As you understand Ammi lives in Bangkok
and after a year in northern Thailand, Andreas
was ready for a move to Bangkok and Ammi. As
he was looking for a suitable job he saw an ad in
Bangkok Post and on Facebook that the Swedish
ambassador and his spouse were looking for a
chef for their residence.
Andreas took the chance and applied. He
wasn’t the only one, but the best for this job.
“Here I get to speak Swedish and concentrate
on Swedish food,” Andreas said happily. Karin also
smiled and said she was so happy having Andreas
stirring in the pans.
They seemed to communicate both with
words and gestures.
Both have a genuine interest in food and the
way to present the food.
“You do eat with both mouth and eyes,” Karin
said and one could only agree.
Together they discuss menus and Andreas
gets the chance to be really creative. They focus
on organic food as much as possible; healthy and
tasty seems to be their motto, and to always try
to find the very best suppliers.
The first big dinner at the residence for
Andreas was on 1 April 2016; a dinner party to
say fare well to the British ambassador Mr. Marc
Kent. 27 guests and a 5-course set dinner.
“This must have been a huge challenge for
Andreas,” Karin thought. “Our kitchen is far too
small, but he made it and it was a great success.”
And what was the menu for the night? “To
start with we had a soup made of Jerusalem
artichoke with parsnip chips and prosciutto
(Italian ham). Then scallops with cauliflower foam,
followed by a low tempered cooked salmon with
Buttermilk, Brussel cabbage and Red cabbage”.
Scallops, as it turned out, is one of Karin’s
favourite food.
“We had an American filet with a red wine
sauce and pickled pumpkins and as dessert, honey
and thymine pears. A pink mini donut was the
garnish on the cake,” Karin added.
Andreas has more or less “free hands” when
it comes to cooking and preparing; whish is
something he appreciates.
For the future there will be more new
cooking tools in the kitchen to make cooking
easier. A machine called “Sous vide” is the next on
the wishing list. It’s a kind of vacuum machine, in
which one can cook both meat and other things,
preserving the natural and original taste of the
food Andreas explained.
Andreas is also interested in so called slow
cooking, a method that we used much more back
in the old days.
As for what catches Andreas creative interest
for the moment he replied: “I love the herb
Thymine and I want to create something maybe
as a combination of Thymine, Juniper and apples
and there is a Japanese juice called Yuzu that I
want to make a dish with. Oh, I have so many
ideas.”
As a chef at Karin and Staffan’s home, Andreas
will undoubtedly have plenty of opportunities to
create the most delicious dishes as they have at
least two events weekly, if not more.
June 2016 • ScandAsia.Thailand 13

Dancham AGM
asked for members’ input
By Joakim Persson
The 2016 edition of the Danish-Thai
Chamber of Commerce’s Annual
General Meeting (AGM) broke new
ground twofold. The AGM changed
venue from the traditional premises
of the Danish Embassy in Bangkok to nearby
Dusit Hotel near Lumpini, but more interestingly
also tried out a new “format” where the actual
AGM took place as the last thing of the evening’s
programme, on Wednesday 27 April 2016.
This year the meeting started with a 90-minute
forum discussion about how the members can all
make better use of their chamber to address
the most pressing and urgent challenges the
members are facing.
The Danish-Thai Chamber of Commerce
includes 120 corporate members who are mostly
specialised service providers, manufacturers
or start-ups. Add to this the 20+ individuals
members, many who work in Thai companies,
who should also not be underestimated in terms
of possessing experience and insights, said DTCC
President Thomas Nyborg.
The attending members were divided into
seven groups that discussed the four different
topics, which were:
- How can we use our chamber to communicate
and network better to facilitate business for
14 ScandAsia.Thailand • June 2016
members, as well as between members?
- How can we use the chamber to address
our biggest challenges in areas of admin and policy
advocacy?
- How can we use the chamber to support
causes that are important to our members?
- What should our chamber do to remain
relevant going forward? What works well / not so
well at the moment?
Each group was given time to brainstorm
and then discuss the challenges and ideas for
consideration.
The ‘communications’ group, to mention one,
came up with prioritized suggestions such as: To
push for B2B member promotions via video etc.,
promoted in newsletter and on social media;
reinstalling the member magazine; introduce a
web board that facilitate through the website
members’ needs for certain products or partners;
initiate an international business network where
one representative from each business area and
chamber of commerce join smaller groups to
share challenges; and map all services and insights
from members and communicate these across
the board.
The forum was wrapped up by each group
representative reading out their suggestion
highlights to the meeting.
At the end of the forum all the ideas were
compiled, to form the basis of what the incoming
board and chamber office should focus the
chamber activities on, also including advocacy
efforts.
Having listened to the various suggestions,
where there were clearly also inter-linking ideas
between different groups, Thomas Nyborg
concluded that many ideas also resonated
what they had already talked about within the
chamber’s board.
The President said that all proposals would
be shared with the incoming board for enhancing
B2B connectivity. The new board would use their
two first meetings to process the suggestions and
come up with a proposal, and to also include some
Key Performance Indicators for the activities and
steps to be implemented.
As a break between the forum and the actual
AGM, Danish food and Danish beer was served
to the meeting attendants.
The AGM elected a few new members to
the board of the Chamber. New members on
the board are Michael Andersen, L.V. Technology
Public Company Limited., Jesper Riis-Antonsen,
PANDORA Production Co., Ltd, Sophie Edelgren,
Danish Loft Design and Torben Nybo Jensen, Scan
Global Logistics Co., Ltd

Swedes touched
by the heart of Mechai
By Joakim Persson
Thu 28 April 2016 was an inspiring
night that the Thai-Swedish business
community in Bangkok will remember
for a long time to come, as the Guest
Speaker for the occasion of the Annual
General Meeting and Dinner Event of the Thai-
Swedish Commerce (TSCC) was the well-known
Thai personality Mr Mechai Viravaidya, known for
his Cabbages and Condoms restaurants and the
Ikea-supported, innovative (Ikano Foundation)
Mechai Pattana Bamboo School project.
Preceding the dinner and his speech was the
Annual General Meeting itself, which presented
the Members with a slight net loss and very much
a new chapter in the operations of the Chamber.
The AGM attendants learned that work on a new
strategy had commenced during the previous
year, 2015, and an entirely new office team had
been appointed, contributing to cutting down on
fixed expenses while generating more income for
the chamber onwards.
The strategy is developed within various
working groups involving appointed Board of
Governors, and advocacy work continues via
EABC and the JFCCT (Joint Foreign Chambers
of Commerce Thailand) committees, as well as
directly with the Thai government and agencies,
including Board of Trade, Board of Investment,
Thai Trade representatives, as well as ministries.
During 2015 TSCC held 25 events, which
is less than the average. However TSCC spent
considerable on its own rejuvenation of the
management and team, and the overall strategy
work. Among the events highlights were the 6
June National Day Dinner Party held at Radisson
Blu Plaza Bangkok, with 200+ guests attending
and starring the Swedish stand-up comedian
David Batra; the Swedish Traditional Christmas
Luncheon at St. Regis Hotel; as well as a number
of business breakfast meetings and luncheons.
TSCC will continue its operation with
increased focus on membership benefits driven by
coordinated calendar, member benefits, services
and board work and member engagement.
The new all-Thai TSCC office team is lead
by Executive Director Jiaraya Chanchon; where
Napavorn Chinprayoon (Miu) is Administrative
Officer, Chanunya Silapanuntakul (Kat) is Project
Coordinator and Phatra Sedtanranon (Bring) is
Project Assistant (as intern).
TSCC had also acquired a new accountant
and a new auditor was also proposed.
In 2015 TSSC saw a slight decrease in
members, where corporate members increased
while individual members decreased.
The Executive Director presented the AGM
with the plan for the new membership drive;
focusing on member benefits, sponsorship
packages and possibilities, and online version of
Thai Sweden Review (replacing the printed biannual
magazine).
TSCC President Jan Eriksson presented the
AGM with a forecast of “exponential increase in
profit in 2016 compared to the 2015 loss,” with a
budgeted profit of baht 250,000.
The AGM also elected 5 new members
to the Board of Governors. These are: Anette
Andersson (Volvo Cars Thailand), Birgitta Leveen
Deckmar (Diakrit), Marcus Krusell (Krusell
Group), Daniel Lingren (Rapid Asia), and Kamlarp
Sirikittiwatn from Volvo Group. Furthermore, Roy
Andersson and Thongchai Watanasoponwong
were elected as new Advisors.
The new Board then re-elected Mr Jan
Eriksson as President.
Then the highlight of the Thai-Swedish AGM
followed, as it was time for the dinner, with a
Swedish-oriented menu by Sheraton Grande
Sukhumvit’s magnificent chefs. This consisted in:
Gravlax green bouquet, capet, dill crème; Baked
barramundi ‘Aqua Paza’ Venetian Style, wilted
spinach, scallion mashed potato as main course,
followed by Ostkaka Swedish cheese cake, berry
ice cream as dessert.
And it was, aside the superb food, a very
inspiring night where the honourable guest
speaker Mechai Viravaidya stroke the right note
and touched the guests’ hearts at the core by
demonstrating the for Thailand spearheading
efforts and the splendid things achieved as a
result, where so much else is left to answer for
by Thailand’s own governance. For instance, the
former minister and politician Mechai Viravaidya
does not hesitate to criticize his country’s failure
when it comes to the educational system in
Thailand (its poor state highlighted in his speech
to the TSCC members).
For those who are not familiar with this
philanthropist and founder of Mechai Viravaidya
Foundation’s background he is most known for his
activism and pioneering work in family planning
and HIV/AIDS awareness/prevention. He also
goes under the nickname of “Mr Condom” as
a result of his efforts to promote sexual-safety
awareness.
Furthermore he has taken a hands-on
improvement of Thailand’s education, in particular
to help those who are poor and stateless within
the country.
In his presentation Mechai showcased the
Bamboo School project, what the project is doing
to address education shortcomings, and what it
has accomplished for those who have benefited
so far from this lifelong learning centre for the
students and the entire community.
The school’s focus on self-improvement and
self-sufficiency is adapted to local environment
and current technology. It develops the complete
individual by focusing on developing the
complete individual - instilling individual morality,
preserving community tradition, and promoting
good citizenship. The school also runs a Village
Development Partnership, which addresses
the five vital components of development:
community empowerment, income generation,
health, education, and environmental promotion.
Meachai had brought some students with
him to meet the TSCC members and interact.
After the speech the dinner guests seemed
genuinely moved and President Jan Eriksson
was struggling for words as he tried to sum up
this immediate appreciation for Mechai’s efforts,
praising his goodness and beyond-charity efforts.
The conversations then continued late into the
night.
June 2016 • ScandAsia.Thailand 15

Agneta’s
World
Photographer: Daniel Herron
Phuket, a piece of paradise
16 ScandAsia.Thailand • June 2016
End of April, I decided I
had to escape the hot and
noisy Bangkok for a few
days. I wanted to breath
some clean air, see the
palm trees swing and feel a light
breeze and sand between my toes.
I haven’t really seen much of
Thailand; even if I’ve been here quite
a while now, I much too seldom get
out of Bangkok.
I decided to take a trip to Phuket.
Many years ago, after a cruise from
Singapore through the Straits of
Malacca, the end destination was
Phuket. Don’t remember much,
so I was very curious to see what
Phuket has to offer.
I booked a flight with Nok Air,
which also was the first time and
went from the old airport Don
Muang. After what was a short and
smooth flight we landed already
after 50 minutes.
The airport on Phuket was not
as lovely as the one on Koh Samui -
where you immediately get holiday
feelings. I took a taxi and asked the
driver to take me to Patong Beach,
where I would stay at the Holiday
Inn Resort, as I had heard the
hotel have five restaurants, among
them a steak house that is ranked
as number one in Phuket by Trip
Adviser. Just thinking about a tender
steak makes my mouth water. I
know, there are many around me
who will say; “it’s not healthy to eat
red meat, especially not bloody, like
I love it and the poor animals…” Yes,
I apologize, but have to say, I love it
and need it once in a while.
Holiday Inn Resort at Patong
was much bigger than I had
expected, located just a stone’sthrow
from the beach. I got a very
nice, suppose deluxe room and was
warmly welcomed by the polite and
friendly staff. From my room, I was
overlooking part of the busy street
and part of one of the beautiful
pools. An exotic purple orchid, a
greeting card from the GM and a
bottle of red wine waited for me,
what more can you ask for?
Unpacking was quickly done
as I didn’t bring much. I decided
to go and explore the ground. I
discovered not less than 5 different
restaurants, Terazzo, Seabreeze café,
The Bar, Sam’s steaks & Grill and
Charm Thai Restaurant.
I was surprised to see how much
this hotel has focused on children.
It must be a dream destination
for families with young kids. There
was, of course, a Kid’s pool and a
Toddler’s pool, a big playground and
a playgroup where you can leave
your kids during daytime and where
they will be looked after by efficient
staff. If you travel on vacation with
young kids, you learn to appreciate
such things. If you need a babysitter
during evenings, the hotel is happy
to provide, but on your own cost.
The daytime care is for free.
On my little tour, I passed several
beautiful pools. You can also rent a
villa with more privacy, your own
small pool connected to a bigger
one and your private relaxing and
dining area, very luxurious.
What I really appreciated in my
room was the floor: no dirty and
ugly carpet, just shiny tiles. When
you think about what can be hidden
in an old carpet covering the room,
well… I’d rather not think about
that, but I’ve always been a bit
cramped.
The pool I decided to use was
nicely decorated with elephants

was picked up by my friend Katarina,
whose Beach wear collection I’ve
already featured in ScandAsia. She
took me to the well-known hotel
Amanpuri. The way to go there was
beautiful. I liked the hilly way along
the sea. Amanpuri, I have to admit,
is just very posh and elegant. It’s
located up on a hill and the hotel is
built in the typical, classic Thai style.
It’s very calm, no children running
around, people walk slowly, and
the place has something almost
religious about it. Supposedly the
guests were down by the beautiful
beach, where another eternity pool
and restaurant are located, since it
was so silent.
Katarina and I met up with
another Swedish girlfriend, and sat
down for lunch. As we had not seen
each other for quite a while, we had
plenty to talk and gossip about.
We ordered a salad each,
ashamed to talk about the price,
but they tasted and looked fantastic
and it was absolutely no problem
for the three of us to empty two
bottles of ice-chilled Pinot Grigio
wine. We were only six persons
at the restaurant, but I think we
sounded like a whole school class
and we were laughing loud, which
gave us some eye glances from the
waitresses. This place was not meant
for laughing loud and a bit tipsy
women. We sat for more than 4
hours and enjoyed the food and
wine and the magnificent view.
What a wonderful day.
Everything nice comes to an
end. I was taken back to Holiday
Inn and went for a late swim. In the
evening I just needed something
light, so decided to try out the
Charm Thai Restaurant.
I am normally not so keen on
Thai food, but I ordered minced
pork with chili and basil and it was
presented in such a nice way and I
must say, it was one of the best Thai
dishes I’ve had.
A walk around a bit in the area
followed, looking at tourists having
their tattoos done. It seemed like
every second shop was a tattoo
shop! Went to bed and had another
good night’s sleep and woke up for
my last day, but that’s another story.
If you haven’t been to Phuket
before I can just say: Go for it! Are
you looking for the non-plus ultra
and want completely calmness, then
you chose Amanpuri? If you want a
bit of everything and want your kids
being part of it, next destination is
Holiday Inn Patong. You wont go
wrong.
on earth!
spouting water and a waterfall, big
urns with plants and pomegranate
trees all around. Of course, there
was also a bar in the pool, serving
the most lovely fruit drinks, beer
or whatever you wished for. It was
awfully hot and even the water kept
a too high temperature.
After a relaxing afternoon, I was
invited for dinner at the Sam’s Steak
& Grill restaurant. This restaurant is
a classic, sober place with a tasteful
decoration and comfortable leather
chairs.
The wine cellar was offering a
selection of both wines from the
“new world” and classic French wines.
While having a look at the menu,
you were served a complimentary
small bite to increase your appetite.
As I mentioned, I’m a big meat lover,
so I went for the Tournedos, but
started off with avocado and crab
salad. If you don’t fancy meat, there
was also a big choice of sea food.
What I really find nice is when
the dishes are prepared next to
your table and that’s what the
servants did here. It’s quite rare
nowadays, which is a pity.
The meat was tender and tasty
and I had way too much. As most
people I also try to cut down on
red meat, but on and off it’s just
too good.
I am no dessert lover and so
isn’t my company, so we decided to
go for an Irish coffee to finish of the
dinner. Irish coffee has always been
a favorite and the best I’ve ever had
was at a small place in Denmark,
where I learned how important it
is to add the cream the right way.
The whipped cream shall be run
slowly on the backside of the spoon
into the glass. It’s also important to
get the right amount of whisky, as
the whisky shouldn’t take over. The
procedure of making the Irish coffee
was also done before our eyes, such
a nice procedure and it was done to
perfection!
I can very well understand
that this Grill has been chosen the
number one in Phuket.
After a delightful evening it was
time to hit the bed. Even with full
moon, I slept like a baby (stupid
expression, by the way, as babies
normally don’t sleep through the
nights).
Day number two in paradise. I
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June 2016 • ScandAsia.Thailand 17

มุมภาษาไทย l mum pha:să: thai l Thai Language Corner
Thai Tones Revisited
By Klavs Johansen (thai@snakthai.dk)
For a Westerner learning Thai, the most
notable part of the pronunciation of
the language is the tones. Every syllable
of Thai is pronounced with one of five
tones and it is important to understand
that this tone is just as significant for the meaning
of the syllable as is the consonant and vowel
sounds. This makes Thai a tonal language, like for
instance Chinese and Vietnamese, and contrasting
with European languages where only consonant
and vowel sounds carry the meaning of the
words.
That is not to say that we do not use or
know tones in the European languages. We surely
do and thus the use of tones in Thai should not
deter us from learning the language. However,
rather than tones producing a totally different
word as in Thai, European languages use tones
to twist the message of the same word, or the
expression in which it is part, without losing the
underlying meaning. Sounds complicated? Let’s
take some examples.
The following sets of Thai words each consist
of words with identical consonant and vowel
sounds, yet completely different meanings:
นา / na: / ~ rice field, pronounced with a neutral
tone, also called mid tone,
หน้า / nâ: / ~ face, pronounced with a falling tone,
น้า / ná: / ~ uncle, pronounced with a high tone,
หนา / nă: / ~ to be thick, pronounced with a
rising tone.
ใหม่ / mài / ~ to be new, low tone,
ไม่ / mâi / ~ no, falling tone,
มั๊ย / mái / ~ ? [the Thai word is used to pose a
question], high tone,
ไหม / măi / ~ silk, rising tone.
ปา / pa: / ~ to throw, mid,
ป่า / pà: / ~ jungle, low,
ป้า / pâ: / ~ auntie, falling,
ป๋า / pă: / ~ papa, rising.
18 ScandAsia.Thailand • June 2016
New readers should note the diacritic marks
used to indicate the tones in our transcription.
If we, to illustrate the existence of tones in a
European language, use these marks on the
English word ‘No’, we still have the same word,
however with a twisted meaning:
/ no / ~ no with mid tone can be considered
just a plain ‘no’,
/ nò / ~ no with low tone is an expected ‘no’
for example used when being asked something
for the tenth time and just as some would use
the negative ‘nope!’,
/ nô: / ~ no with falling tone as in ‘oh no!’,
expressing regret that something happened,
/ nó / ~ no? with high tone as a response of
surprise and disbelief, and, finally,
/ nŏ: / ~ no with rising tone, which may imply
hesitation.
Having thus seen that Westerners are in no
way strangers to tones, the trick is to use the
tones the Thai way, as a constant carrying the
meaning of a word, and not the European way, as
a variable only twisting the meaning of the same
word. In Thai the twisting must be avoided as, in
fact, this will totally change the meaning of the
word! To do this, most Western speakers of Thai,
from beginner to expert, will occasionally feel the
need to tune the instrument, so to speak, that
is, practicing the tones. Practicing the following
words with a Thai near you will help you tune in:
Mid tone:
คน / khon / ~ person, human,
ไทย / thai / ~ to be Thai,
ตาม / ta:m / ~ to follow, along,
มี / mi: / ~ to have,
แดง / dae:ng / ~ red.
Low tone:
หนึ่ง / nùeng / ~ one,
บาท / bà:t / ~ Baht,
สั่ง / sàng / ~ to order,
อิ่ม / ìm / ~ to be full (from eating),
ถูก / thù:k / ~ to be cheap.
Falling tone:
ใช่ / châi / ~ yes,
ข้าว / khâ:o / ~ rice,
ขึ้น / khûen / ~ to ascend,
แก้ว / kâe:o / ~ glass,
ห้อง / hôrng / ~ a room,
High tone:
น้ำา / ná:m / ~ water,
ร้อย / rór:i / ~ hundred,
ลด / lót / ~ to reduce,
นัด / nát / ~ to make appointment,
เล็ก / lék / ~ small.
Rising tone:
หรือ / rŭe: / ~ or,
สอง / sŏr:ng / ~ two,
ถาม / thă:m / ~ to ask,
หวี / wĭ: / ~ a comb, to comb,
เขียน / khĭang / ~ to write.
And then, all of them one more time.
Now, if you are not already having fun, then
look at the initial examples with / mai / and maybe
you recall the tongue twister from a previous
column:
ไหมใหม่ไหม้มั๊ย / măi mài mâi mái / ~ does
new silk burn?
ไหมใหม่ไม่ไหม้ / măi mài mâi mâi / ~ (no,)
new silk doesn’t burn.
This month, focus has been on the tones,
however, I hope you got some useful words as
well. See you same place next month, or anytime
in between at the Thai Language Corner on
Facebook, where we offer the opportunity to ask
questions or just take in the WORD OF THE DAY.

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June 2016 • ScandAsia.Thailand 19
ScanAsia_april2016_192x135_april.indd 1 17/03/16 12.12

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