Business Events Africa - Vol 45 No 10

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 45 No 10 OCTOBER 2025

Business Events Africa: serving the business events industry for 45 years

CONTENTS


The authority on meetings,

exhibitions, special events and

incentives management

Voice of the Business Events Industry in Africa

Vol 45 No 10 OCTOBER 2025

Cover Feature

COVER STORY

06 STRONG Conferences: Where strategy meets

excellence.

On the pages

EDITOR’S COMMENT

04 The changing guard—are you ready?

NEWS

05 92 nd UFI Global Congress ready to shape the future

in Hong Kong.

EXECUTIVE CHEF PROFILE

09 Executive Chef Donaldson: Crafting culinary

excellence through passion.

THE MASLOW HOTEL

10 The Maslow Hotel: where business finds its

balance.

WORLD TRAVEL AWARDS

13 Table Mountain and the Cableway nominated for

two global titles.

AFRICAN PERSPECTIVE

14 Namibia—(still) an uncut diamond.

YEAR-END EVENTS

16 Hospitality in motion: The Barmotion way.

EXPOGUYS

19 ExpoGuys expands and excels in 2025.

SUN CITY

20 Sun City Resort: The Art of Business and Leisure.

SUSTAINABILITY

23 Sustainability has become South Africa’s next

hospitality benchmark.

Q&A

24 Q&A with Adedayo Adesugba.

AFRICA INCENTIVE TRAVEL COUNCIL

LAUNCH

26 Africa Incentive Travel Council launched.

PREMIER HOTELS & RESORTS

28 Where great teams meet to appreciate unique

views.

VOL 45 NO 10 OCTOBER 2025

STRONG Conferences delivers

global standards, local excellence,

and flawless execution in event

management.

VENUE NEWS

31 End the year on a high note with African Hills

Safari Lodge & Spa.

32 President Hotel launches South Africa’s first

neurodivergent room offering.

33 The Liz McGrath Collection celebrates staff at long

service awards.

34 Sibaya set to welcome South Africa’s first Tapestry

Collection by Hilton.

35 Club Med South Africa Resort nears completion.

MARKET NEWS

36 The Africa Associations Summit 2025: pioneering

innovation and collaboration.

38 NextGen is the next big thing.

40 Hostex 2026 unveils ambassadors leading South

Africa’s hospitality conversation.

41 D&D Concierge Consulting hosts the 15th Annual

Johannesburg Concierge and Guest Relations

Conference.

42 AfCFTA Secretariat invites Africa to meet in Accra,

Ghana.

43 Industry Think Tank to chart the future of tourism

in KwaZulu-Natal.

Association news

SAACI

44 Rethinking the entire sustainability ecosystem of

events.

EXSA

45 Why EXSA membership still matters.

SITE

46 Site Africa Summit 2025: insights, innovation, and

inspiration.

AAXO

48 Closing off a strong year.

EVENT GREENING FORUM

49 Belong. Lead. Transform.

Regulars

DIRECTORY

50 Directory of associations.

MARKET NEWS

52 Hyatt announces plans for Hyatt Regency brand in

Zambia.

INDEX

52 Index of advertisers and contributors.

JOHN’S THOUGHTS

53 Regenerative tourism—beyond sustainability.

Published by the proprietor

Contact Publications (Pty) Ltd

(Reg No. 1981/011920/07)

HEAD OFFICE POSTAL ADDRESS:

PO Box 414, Kloof 3640, South Africa

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FAX: 086 762 1867

MANAGING DIRECTOR:

Malcolm King

malcolm@contactpub.co.za

EDITOR:

Irene Costa

gomesi@iafrica.com

GRAPHIC DESIGNER:

Vincent Goode

vincent@contactpub.co.za

DISTRIBUTION MANAGER:

Jackie Goosen

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SALES REPRESENTATIVE:

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gomesi@iafrica.com

PUBLICATION DETAILS:

Business Events Africa

October 2025—Volume 45 No 10

Business Events Africa has 12 issues a year

and is published monthly. This magazine

is only available in digital format.

publishers of Business Events Africa, is a member of:

Official media partner

Official Journal of the Southern Africa

Chapter of the Society for Incentive

Travel Excellence

Official journal of the

Exhibition & Event Association

of Southern Africa


EDITOR’S COMMENT

The changing guard—are you ready?

October 2025 marks a significant generational shift as Generation Alpha

concludes and Generation Beta begins its journey.

Generation Alpha is already shaping the

world with their tech fluency and social

consciousness. Generation Beta, still on

the horizon, is expected to push boundaries

even further—growing up in a world

dominated by artificial intelligence,

immersive tech, and global interdependence.

Having attended several events recently,

it’s clear that the youth are stepping into the

spotlight, shaping conversations and

influencing the direction of our industry. Yet,

despite their undeniable potential, a gap

persists between generations—a disconnect

that often manifests as misunderstanding or

resistance to change.

As artificial intelligence steadily becomes a

central topic in our professional and social

spheres, it’s evident that all generations must

adapt and cultivate openness to the

sweeping changes it brings.

While experience remains invaluable and

irreplaceable by technology, we must

recognise that neither AI nor the younger

generation is going anywhere.

Instead of resisting, it’s time to harness the

strengths of both—leveraging the wisdom of

experience alongside the innovation and

adaptability of youth.

The business events sector in South Africa

is currently headed by an older generation,

and it will take time and patience to mentor

the younger generation coming in. Why? We

think differently, this is a good thing. The

older generation, like myself, has had to

adapt many times before. We didn’t grow up

with computers and cellphones, but we

adapted. We are probably one of the most

technologically adaptable generations, but

why is it that AI scares us?

I think it is the uncertainty. But, weren’t we

initially worried about cellphones, and now

we can’t live without them; honestly, this is a

note to self: the time is here and I need to

jump in and start implementing AI into my

daily work life. What do I actually have to

lose? How can I make this transition

seamlessly? By asking someone from the

younger generation to assist me and by

starting small with daily tasks. The fact is, as I

have heard many times over the past few

months, AI is a tool—learn to use it, and

remember that AI won’t replace you, but

someone who understands AI might.

In conclusion, the future relies on

collaboration, not competition, across

generations.

By bridging divides and embracing

technological advancements, we can foster

an environment where diverse perspectives

work together to drive progress.

The challenge isn’t whether we should

change, but how we can unite across ages

and backgrounds to shape a future that

benefits all.

Email: gomesi@iafrica.com

Credit: Hein Liebetrau

NEWS

92 nd UFI Global Congress

ready to shape the future in

Hong Kong

UFI, The Global Association of the Exhibition Industry, has officially begun the countdown to

the 92 nd UFI Global Congress, taking place 19–22 November 2025 in Hong Kong SAR, hosted by

AsiaWorld-Expo.

Under the theme ‘Shaping the Future’,

this year’s Congress will bring together

industry leaders from around the world

and feature new voices, session formats, and

immersive activations befitting UFI’s

centennial year.

“We are honoured to welcome the UFI

Global Congress to Hong Kong this year,” said

Irene Chan, Chief Executive Officer of

AsiaWorld-Expo.

“This special occasion marks AsiaWorld-

Expo’s 20 th anniversary, and UFI’s centennial

celebration, showcasing our strength as a

world-class MICE venue and Hong Kong’s role

as a vibrant cultural hub and gateway to the

Greater Bay Area.

“Together with UFI’s inspiring programme,

we are excited to co-curate experiences that

highlight the city’s cuisine, traditions, and

innovative spirit. We look forward to hosting

industry leaders worldwide to shape new

opportunities for growth and collaboration.”

UFI President Hugh Jones added, “This year’s

UFI Global Congress will be unlike any other in

our history.

“As UFI marks its centenary, we have a

unique opportunity not only to honour a

century of connecting people and industries

worldwide, but also to look ahead and lay the

foundations for the next 100 years.

“Hong Kong provides the perfect backdrop

for this milestone gathering, and I look forward

to joining the global UFI community this

November to reflect, connect, and shape the

future of our industry.”

Keynote speaker and main stage sessions

We will welcome Dex Hunter-Torricke, one of

the global tech industry’s leading thinkers on

artificial intelligence and human connection,

as this year’s keynote speaker.

A renowned Silicon Valley strategist and

formerly with SpaceX, Facebook and Google,

Dex will explore how AI and technological

change are reshaping industries, and how the

exhibitions sector can play a defining role in

reconnecting people and ideas. He will reveal

how innovation, human connection and

collective intelligence can combine to meet

the challenges of an era defined by disruption

and opportunity.

The main stage programme brings together

global industry leaders to explore the forces

shaping the future of events. Highlights

include ‘Future-first: How leading organisers

are redesigning the exhibition experience’,

‘What our industry can learn from HYROX’,

‘Rethinking the role of service providers in

shaping what’s next’, ‘How venues are evolving

to meet the future of events’ and the popular

‘Global Economic Outlook’.

Together, these sessions offer forwardlooking

insights, bold perspectives and

practical strategies for shaping the future of

the global events industry.

Insight Series—Ideas in action

Six one-hour ‘Insight Series—Ideas in Action’

workshops will spotlight this year’s UFI

Award-winning projects, each offering a

unique example of innovation in practice.

Focusing on Digital Innovation,

Sustainability, Marketing, Operations &

Services, HR, and Industry Partnerships, each

session opens with a short presentation of a

winning initiative to set the scene.

From there, the real value comes from the

discussion that follows: comparing approaches,

swapping experiences, and translating good

ideas into actionable possibilities.

Bate-Papo to make its Congress debut

The Bate-Papo Corner, a new format side

stage, will make its debut at this year’s

Congress. Inspired by the Portuguese word

for ‘chat’, it invites delegates to engage in

lively discussions and exchange insights in an

informal, interactive setting.

To extend the reach of the conversations

beyond the event, all sessions will be recorded

and released as UFI Bate-Papo Unplugged

podcasts on Spotify and other major platforms.

Return of Medal of Honour

The UFI Medal of Honour returns as a

highlight of the 92 nd UFI Global Congress.

Revived in 2024 to honour the association’s

rich history, the Medal of Honour celebrates

individuals who have made an exceptional

contribution to the global exhibition industry

and to the UFI community.

The 2025 ceremony will once again shine a

spotlight on the people whose vision,

leadership, and dedication continue to shape

the industry’s future, a fitting tribute as UFI marks

100 years of connecting the exhibitions world.

Celebration to mark 100 years of UFI

As part of its centennial year, UFI will mark

the 100 th anniversary of the association with a

series of special celebrations and activations

during the Congress.

Delegates will have the opportunity to

experience the UFI-100 Expo Corner, which

will highlight the association’s history, key

milestones, and the evolution of the global

exhibition industry.

Another highlight will be the 1920sthemed

Welcome Reception, featuring

elegant period décor and entertainment.

Delegates are encouraged to dress in 1920sthemed

attire, adding a touch of glamour

and a nod to UFI’s history.

Change of UFI Leadership

As per tradition, the 92 nd UFI Global Congress

will see the annual handover of the UFI

Presidency. Hugh Jones, CEO of RX, will pass

the baton and the presidency to Panittha Buri,

Vice Chairperson of BHIRAJ BURI GROUP.

Register now

Registration for the UFI Global Congress

remains open for UFI members as well as

members of SISO and UFI’s G3 partner

associations AIPC and ICCA.

For more information, including the full

programme and delegate list, please visit

www.uficongress.org.


Business Events Africa October 2025 5

COVER STORY

STRONG Conferences: Where

strategy meets excellence

In today’s dynamic business events landscape, conferences are no longer just gatherings of

people. They are powerful platforms for knowledge-sharing, collaboration, and inspiration. At

the heart of this transformation is STRONG Conferences, a division of STRONG PR,

Marketing and Events, built on the promise of global standards, local excellence, and a

commitment to flawless execution.

As the dedicated conferencing arm

of STRONG, STRONG Conferences

was born out of a vision to refine

and elevate the business and

corporate events experience.

With years of expertise in creating

immersive, strategically designed

experiences, the team has positioned itself

as a trusted partner for leading

organisations across multiple industries.

From strategy to delivery: A

comprehensive offering

At the core of STRONG Conferences is a

conviction: conferences should be catalysts

for change, not just collections of sessions.

We believe every gathering must spark

connection, drive purpose, and leave a

lasting imprint—on minds, industries, and

communities. Guided by this ethos,

STRONG Conferences delivers a full

spectrum of services that fuse strategic

insight, creative vision, and operational

excellence. From concept to execution, we

craft experiences that resonate deeply,

inspire action, and elevate every moment

into meaningful impact.

Strategic conference management and

consulting

Every successful conference begins with a

solid foundation of strategy. STRONG

Conferences provides consulting that ensures

events are aligned to organisational goals

while maximising impact. From concept to

delivery, the team takes ownership of the full

journey, ensuring clients achieve more than

just a successful event; they achieve

measurable outcomes.

Meeting and experience design

Conferences are no longer about passive

listening. Today’s delegates demand

experiences that engage, connect, and

inspire. STRONG Conferences designs these

journeys with innovation at the core, crafting

moments that resonate long after the event

concludes.

Exhibition services

Exhibitions remain powerful extensions of the

conference ecosystem. STRONG Conferences

specialises in creating innovative stand

designs and managing fabrication, logistics,

and sustainability with precision. Every stand

becomes a stage for brands to tell their story.

Travel and logistics management

Conferences often bring people from all

corners of the world. STRONG Conferences

ensures their journeys are seamless, from

flights and accommodation to on-site

support. Every detail is meticulously managed

so delegates can focus on the experience.

This holistic approach means that

STRONG Conferences is not simply an event

organiser—it is a strategic partner for

clients seeking to elevate their engagement

with stakeholders.

6 Business Events Africa October 2025


COVER STORY

A journey of growth and excellence

The story of STRONG Conferences is also

the story of evolution. Born within

STRONG PR, Marketing and Events, the

division was created to meet the growing

demand for a specialised, professional

focus on the conference and business

events space.

While STRONG PR built its reputation as a

full-service agency delivering everything

from corporate activations to award

ceremonies, it became clear that

conferences required a distinctive

approach—one that balanced creativity

with a deep understanding of structure,

outcomes, and professional delivery.

What makes STRONG Conferences unique

is the breadth of industries it has successfully

worked across. From financial institutions

and insurance associations to the fast-paced

world of automotive, from mining giants to

global technology innovators, the division

has proven that when it comes to

conferences, the recipe for success is always

the same, though the ingredients may differ.

This philosophy underpins STRONG

Conferences’ methodology: fully immersing

in every client’s brand. It is never a one-sizefits-all

approach. Instead, the team takes the

time to understand each client’s DNA—who

they are, what they stand for, and where

they want to go. Once aligned, STRONG

Conferences works as an extension of the

brand itself, blending seamlessly into the

collective purpose. This approach has

become one of the company’s greatest

strengths: the ability to unite strategy,

planning, and delivery under a single shared

goal, regardless of the industry.

Showcasing impact: Projects that speak

volumes

This philosophy has translated into a

remarkable portfolio of conferences and

summits. Recently, STRONG Conferences

spearheaded the management and full

production of the G20 YEA Summit 2025, a

global gathering of youth entrepreneurs

hosted in Sandton at the Sandton Convention

Centre. The project showcased the division’s

ability to manage complex logistics, highprofile

stakeholders, and cutting-edge

production and speaker management on an

international scale.

Mining and energy have been another key

sector of focus. STRONG Conferences has

proudly partnered with Exxaro Resources,

managing the Exxaro CEO Summit as well as

the company’s annual conferences and

symposiums. These events required not only

flawless delivery but a deep understanding of

the brand’s culture and ethos—a challenge

the team embraced fully.

In the world of financial services, STRONG

Conferences has proudly partnered with PwC

(PricewaterhouseCoopers), where for the past

several years the team has been part of the

management of the firm’s Management and

Partner Conferences, as well as its Higher

Education Conference hosted at world-class

venues including the Cape Town International

Convention Centre, Sun City, and Century City

in Cape Town. These projects demand

seamless planning, multi-stakeholder

coordination, and flawless execution across

diverse environments, something STRONG

thrives on.

Alongside this, STRONG Conferences has

also delivered for the Financial

Intermediaries Association of Southern

Africa (FIA), executing large-scale summits

and awards ceremonies where precision

and professionalism were paramount.

The automotive industry has also provided

opportunities to showcase STRONG

Conferences’ expertise. From the GWM Haval

Jolion Pro and H7 Media Launches to projects

for Volkswagen Group Africa, STRONG has

demonstrated its ability to design experiences

that not only showcase vehicles but also bring

brands closer to their audiences.

This diverse track record underscores a

simple truth: whether managing intimate

board-level gatherings or multi-day

international summits, STRONG Conferences

has the capacity, creativity, and discipline to

deliver at the highest level.

Mastering the art of content and

connection

At the heart of every conference lies its

content. STRONG Conferences understands

the critical role of speaker management and

stage production in delivering powerful

messages that move audiences. The team

works hand-in-hand with clients to facilitate

abstract management, coordinate speaker

logistics, and ensure every voice on stage is

amplified with precision. From engineering

compelling agendas to managing backstage

flow, STRONG Conferences is deeply

invested in the details that turn

presentations into unforgettable moments.

This hands-on approach reflects a simple

truth: STRONG Conferences doesn’t just

manage events—it curates experiences

where ideas come alive, connections are

forged, and messages resonate. Whether it’s

RSVP systems, delegate engagement, or

final delivery on the day, the team knows

conferencing inside and out.

Beyond conferences: Exhibitions that

make a statement

The division’s expertise extends seamlessly

into the exhibition space, where brands rely

on STRONG Conferences to design and

deliver stands that stand out. For example,

STRONG has developed impactful exhibition

experiences for Volvo Group Africa and Volvo

Buses, Santam, Bestmed, and more, blending

creativity with functionality to ensure every

stand communicates a brand’s story.

These projects are not one-offs; they are

part of a growing portfolio that

demonstrates STRONG’s versatility in both

conference management and exhibition

production. From financial institutions to

beauty brands, the principle remains the

same: immerse in the brand, understand its

essence, and deliver an activation that feels

true, powerful, and memorable.



COVER STORY

Leadership that inspires

Behind STRONG Conferences stands its

founder, Herkie du Preez, a Certified Event

Professional (CEPA) and proud member of

SACIA (Southern African Communications

Industries Association). With more than a

decade of experience leading high-profile

events and conferences, Herkie brings

vision, discipline, and creativity to every

project.

“My philosophy has always been simple: conferences

are about more than logistics and programmes. They

are about creating an environment where trust,

growth, and collaboration thrive. Every detail matters

because every detail contributes to the bigger picture,”

says Herkie.

Beyond his role at STRONG, Herkie is also

the Marketing Chair of the Marketing Sub-

Committee for the Event Greening Forum,

where he champions sustainable practices

in the events industry. This aligns directly

with STRONG’s commitment to people,

planet, and prosperity.

As CEO and Event Strategist, Herkie has

led teams across multiple sectors, delivering

conferences that not only meet but exceed

expectations. His leadership is anchored in

values of integrity, creativity, and precision,

values that are now deeply embedded in

the culture of STRONG Conferences.

Raising the bar in Business Events

In recent years, the global business events

industry has undergone rapid change.

Audiences expect hybrid experiences,

sustainability is no longer optional, and

organisations demand clear returns on

their investment. STRONG Conferences has

not only kept pace with these shifts but

has positioned itself at the forefront of

them.Sustainability: With the rise of event

greening, STRONG Conferences integrates

eco-conscious solutions into planning and

execution. From sustainable exhibition

builds to waste management and green

certifications, the team always aims to

align with the triple bottom line of people,

planet, and prosperity.

Technology & Innovation: Hybrid

experiences, AI-powered activations, RSVP

systems, and cutting-edge stage design

are increasingly part of the business

events toolkit. STRONG Conferences

leverages these tools not as gimmicks but

as strategic enablers to deepen

engagement and amplify impact.

Collaboration & Trust: Conferences

succeed when collaboration thrives.

STRONG Conferences partners closely with

clients, technical teams, venues, and

suppliers to ensure alignment and flawless

delivery. Trust is the foundation of every

project.

Event Safety: At STRONG Conferences,

safety is never an afterthought; it is a

cornerstone of successful delivery. From

compliance with venue regulations and

JOC submissions to health, safety, and risk

management planning, the team ensures

every event meets the highest safety

standards. STRONG takes a proactive

approach, working closely with venue

partners, suppliers, and specialist advisors

to create environments that are not only

inspiring but also secure for every

delegate, speaker, and guest. Safety is

integrated into the planning process from

the very beginning, giving clients peace of

mind that their event is compliant,

controlled, and cared for at every stage.

STRONG is also proud to be a member

of leading industry associations, including

SAACI, the Event Greening Forum, and

Proudly South African—further reinforcing

its commitment to excellence,

sustainability, and local empowerment.

Looking ahead: Levelling up the

experience

The future of conferences lies in creating

experiences that are not just memorable

but transformational. For STRONG

Conferences, the next chapter is about

levelling up—expanding capabilities,

refining systems, and deepening

partnerships across industries.

“As a team, we are committed to taking

conferences a step further. It’s about

redefining what a conference can be, not

just for our clients but for the delegates

who experience them. The goal is always

to create impact that lasts,” says Herkie.

STRONG Conferences continues to grow

its footprint, building a reputation for

strategic, professional, and innovative

conference management that raises the

standard of business and corporate events.

With a passionate team, strong leadership,

and a relentless drive for excellence, the

division is positioned not only to keep

pace with the evolving industry but to

help shape its future.

Conclusion

Conferences remain one of the most

powerful tools for knowledge,

collaboration, and growth. With STRONG

Conferences, they become more than

events; they become catalysts for progress.

By blending strategy with flawless

execution, innovation with sustainability,

and vision with professionalism, STRONG

Conferences has positioned itself as a

leader in business events. And under the

leadership of Herkie du Preez, the division

continues to push boundaries, levelling up

the experience for clients, delegates, and

industries alike.

Contact information

Herkie du Preez

Email: get@strongconferences.com

Website: strongconferences.com



EXECUTIVE LOCAL CHEF PERSPECTIVE PROFILE

Executive Chef Donaldson:

Crafting culinary excellence

through passion

Executive Chef Donaldson Madubela, 39, born and raised in Vanderbijl Park, has built a

distinguished career rooted in a love for food and family. He is known for his belief that

culinary mastery lies in the little things done exceptionally well.

Donaldson’s journey began at home and

flourished through formal training at

the International Hotel School and City

and Guilds.

He completed his schooling at Moshate

High School and pursued his chef

qualifications at the International Hotel

School (IHS), where he undertook a

traineeship with Three Cities.

By 2008, Chef Donaldson had earned his

diploma in professional cookery from City

and Guilds, laying the foundation for his

successful culinary career.

Donaldson’s entry into the hospitality

industry began at Franschhoek Hotel and Spa

in Franschhoek, where he developed his

foundational cooking skills.

Over the past 20 years, he has honed his

expertise, culminating in his previous role as

Executive Chef at the prestigious Southern

Sun 54 on Bath in Rosebank, before joining

NH Sandton.

Cooking was a tradition Donaldson

inherited from home, and from his high

school days, he knew his future belonged in

the kitchen. This early passion drove him to

pursue a career where he could share his love

for food with others.

Looking ahead, Donaldson aims to

become Group Chef for Minor Hotels Sub-

Saharan Africa within the next five years,

further expanding his influence and expertise

across the region.

For Donaldson, the most rewarding aspect

of being an Executive Chef is meeting new

diners every day and witnessing their

enjoyment of the meals he and his team

prepare.

Donaldson has observed a growing trend

towards health-conscious eating and plantbased

food choices. He notes that people are

increasingly following food trends that

prioritise wellness. Additionally, he’s seen

global movements such as zero-waste

cooking, smoky flavour sensations, and

foraging foods gaining popularity.

One of the main challenges facing the

industry, according to Donaldson, is the

rising cost of food in restaurants. As a

result, more people prefer home-cooked

meals enjoyed with good company rather

than dining out.

Donaldson advises those wishing to

become executive chefs to be like a

sponge—absorb as much knowledge as

possible and avoid rushing into the

position, as it demands significant time

and commitment.

Donaldson is happily married to his

partner, Seba, and is a proud father of

three beautiful children. He describes

himself as a family man, spending much of

his leisure time with his loved ones.

A passionate sports enthusiast,

Donaldson enjoys both watching and

playing soccer. His favourite teams are

Arsenal and Orlando Pirates.

Donaldson believes that food is about

the little things done exceptionally well. To

him, a simple, well-cooked fish steak is

always the best and epitomises the beauty

of culinary craftsmanship.

What is your signature dish?

One of my signature dishes is braised ox

tongue with pea puree served with chargrilled

nectarine.

What food trends are emerging in the

conference industry?

Recently, many people have been creating

grazing tables for guests. Grazing tables

offer a wider range of options rather than

just limited selections.

What has remained constant in this

industry?

Providing exceptional service to our guests

remains our highest priority. Guests

choose us because they appreciate

attentive hospitality and outstanding

cuisine.

What is your favourite beverage?

A cold glass of sparkling beverage or

Corona beer.

What is your favourite food?

Give me bratwurst and chips any day.

What is your pet hate?

I dislike when chefs serve food without

tasting it or caring for its preparation.

Respect for the product matters.

What is your great love?

I take great pride in supporting and

empowering chefs by providing them with

opportunities for growth. Witnessing their

success and achievements, often

surpassing my own, is truly rewarding.

Are you adventurous?

Not really, but I have swum with the sharks

while I was in Maldives.



THE CSIR MASLOW ICC HOTEL

The Maslow Hotel: where

business finds its balance

In the heart of Sandton – where Johannesburg’s energy hums and ambition fills the skyline –

there’s a place where the pace slows just enough for inspiration to catch its breath. The

Maslow Hotel is more than a business hotel; it’s a sanctuary for thinkers, deal-makers, and

dreamers who understand that the best ideas don’t always happen in the boardroom.

From the moment you step through its

glass doors, The Maslow sets a different

rhythm. It’s refined without being

pretentious, luxurious without trying

too hard. There’s a sense of calm that quietly

recalibrates you—as if someone turned down

the city’s volume just for you. Here, the day’s

demands melt into effortless experiences

designed to move you from work mode to

unwind mode, seamlessly.

Think outside the boardroom

At The Maslow, business is never just

business. Meetings take on a new sense of

clarity in spaces where light, texture, and

design all conspire to keep focus sharp and

creativity flowing. From sleek executive

boardrooms equipped with cutting-edge

technology to adaptable conference venues

that can host anything from strategy sessions

to full-scale summits, every detail has been

considered.

The conferencing facilities are an event

planner’s dream—versatile, sophisticated, and

supported by a team that anticipates needs

before they’re voiced. The Maslow’s

professional events staff operate with the

quiet confidence that comes from experience,

ensuring that no matter the size or scale, your

meeting unfolds without a hitch.

Need a break between sessions? Step into

the lush gardens – a hidden pocket of

serenity in the middle of Sandton’s bustle –

and let nature clear the mental clutter. It’s a

simple luxury that makes a world of

difference.

Moments worth celebrating

While business might bring you here, The

Maslow has a way of inviting you to stay

longer—and celebrate harder. Its



THE MASLOW HOTEL

manicured lawns and contemporary

ballrooms set the scene for moments that

matter – from milestone anniversaries and

product launches to “I do’s” under a sky that

always seems to play along.

Each celebration is an experience crafted

with the same meticulous attention to

detail that defines the hotel’s business

offering. Whether it’s champagne toasts in

the garden or candle-lit dinners that flow

into midnight laughter, The Maslow

transforms ordinary gatherings into

timeless memories.

A taste of the world, right at the table

At The Maslow, dining is a journey that

doesn’t require a boarding pass. The

signature restaurant, Lacuna Bistro, takes

guests on a global culinary adventure

without ever leaving Sandton. From

delicate seafood starters and bold fusion

dishes to indulgent desserts worth a

standing ovation, every plate is an

invitation to linger.

And when the week winds down, the

energy shifts to Sunday Society—The

Maslow’s signature weekend experience

that turns the traditional Sunday lunch into

a social affair of note. Think flowing bubbly,

curated live music, and the kind of

atmosphere where deals are sealed over

dessert and new friendships are toasted

under the trees.

Indulgence, perfected

After the last handshake of the day, retreat

to the Africology Spa—a sanctuary that

redefines what it means to recharge.

Inspired by the healing wisdom of Africa,

treatments here are more than rituals;

they’re a return to balance. From stressmelting

massages to rejuvenating facials

that seem to stop time itself, the spa

reminds guests that productivity begins

with peace of mind.

And when you’re ready to truly switch

off, the rooms at The Maslow await—each

one a cocoon of crisp linen, soft lighting

and contemporary comfort. Sink into a bed

too good to leave, and let the city fade to a

whisper outside your window.

Under one roof, everything you need

The Maslow’s genius lies in its design—a

seamless blend of business, pleasure, and

lifestyle. It’s a place where executives

convene, where couples celebrate, and

where travellers find a home that feels

both inspiring and indulgent. From

boardrooms to ballrooms, fine dining to

late-night cocktails, The Maslow captures

the spirit of Johannesburg’s most dynamic

suburb while offering a rare sense of calm

in the centre of it all.

For business travellers, it’s the perfect

balance: a space that understands that

success isn’t measured only in deals closed,

but in moments savoured. For event

organisers, it’s an address that guarantees

confidence—a venue that’s as reliable as it

is remarkable. And for the modern traveller,

it’s a reminder that you don’t have to

choose between work and wellness. At The

Maslow, you can have both.

Where every stay tells a story

The Maslow Hotel isn’t just built for

business—it’s built for connection. It’s

where conferences lead to collaborations,

where celebrations turn into traditions, and

where every guest becomes part of a story

that’s still being written.

In a city that never stops moving, The

Maslow offers something increasingly rare:

the space to think, to rest, and to feel

inspired again.

Because here, success isn’t just about

what happens in the meeting—it’s about

what happens after.

Contact information

The Maslow Hotel

Sandton, Johannesburg

Tel: 010 226 4600

Web: suninternational.com/themaslow

Follow: @sun_themaslow



WORLD TRAVEL AWARDS

Image by dieter55 from Pixabay

Table Mountain and the Cableway

nominated for two global titles

South Africa’s pride Table Mountain and its much-loved Cableway, have once again been

nominated in a global contest to select the best of the best in the tourism and hospitality sector.

These nominations are a celebration for the entire nation, and your votes can help bring these

prestigious titles home.

The nominees for the World categories

of the World Travel Awards have been

announced and voting closes in just a

few days from now.

Table Mountain Aerial Cableway Company

(TMACC) has been nominated in the World’s

Leading Cable Car Ride category, while Table

Mountain itself has been nominated as the

World’s Leading Tourist Attraction. These are

the only South African nominees in the

world categories this year.

These nominations highlight South

Africa’s continued impact on global tourism

and the role of Table Mountain as a symbol

of national pride.

Now celebrating its 96 th year of

operations, the Cableway remains a

cornerstone of South Africa’s tourism

industry, having safely carried more than 32

million visitors to the top of one of the

New7Wonders of Nature since opening on 4

October, 1929.

The attraction continues to play a pivotal

role in positioning Cape Town and South

Africa as leading global destinations,

contributing significantly to the visitor

economy while promoting sustainable

tourism and local employment.

“Being recognised again at the World

Travel Awards is an incredible honour. This

competition is our industry’s version of the

Oscars and is widely respected as a contest

that recognises commitment to excellence,”

said Wahida Parker, Managing Director of

TMACC.

“These nominations reaffirm our

commitment to being a responsible

operator that prioritises safety, honours the

mountain’s unique flora and fauna, and

delivers world-class service to both local and

international visitors.”

TMACC’s trophy cabinet is already filled

with accolades, including its recent win for

the fourth consecutive year as Best Tourist

Attraction in KFM’s Best of the Cape Awards,

where over a million listeners across the

Western Cape cast their votes for their

favourites.

Ms Parker encouraged South Africans to

get behind the Cableway and Table

Mountain by casting their WTA votes in the

two respective categories.

“Every visitor, every team member, and

every partner has played a role in this

success. We’re calling on South Africans to

help us bring these awards home.”

TMACC has a proud history at the World

Travel Awards, having claimed the title of

Africa’s Leading Tourist Attraction five

times—in 2014, 2019, 2020, 2021 and 2022.

These accolades underscore Table

Mountain’s enduring appeal and its role as a

global tourism icon.

In addition, TMACC has consistently

earned nominations for the World’s Leading

Tourist Attraction and the World’s Leading

Cable Car Ride, reflecting its commitment to

creating positive experiences and driving

innovation on the international stage.

“These nominations reflect our journey,

from the very first trip in October 1929 to

the millions who continue to make

memories atop Table Mountain. We have

never won in the world categories before,

and it would be incredibly special if we

could make it happen this time around,”

Ms Parker added.

Members of the tourism and hospitality

sector can also cast their votes, and these

votes are given double the weighting of

those cast by members of the public.

“We’re proud to fly the South African flag

high, and we hope to make our country

proud once again,” Ms Parker added.



AFRICAN PERSPECTIVE

Image by wboroma from Pixabay

Windhoek, Namibia’s Capital.

Namibia—(still) an uncut diamond

When people speak about Namibia, the typical descriptive comments are centred around the

desert. Sometimes, people haven’t even heard of Namibia. However, if you have visited the

country, you’ll likely have heard the general remark about its ‘wide open spaces’ crop up now

and then.

By Norbert Wurm

Let me give you a biased perspective—I

am passionate about Namibia. I am

wholeheartedly and proudly one of

the small groups of German-speaking

Namibians. I was born and raised in

Namibia, as were my parents—and now, so

are my children. So, my view is probably (a

little) biased. But, my view also offers a

unique perspective—I’ve travelled the

world, yet still choose Namibia. A land of

(literally) endless opportunities.

Some people call (or at least used to call)

Namibia the Switzerland of Africa. We have

peace, stability, a strong financial system, a

transparent political environment, an

independent and strict judiciary, pristine

nature and, yes, wide-open spaces. The

Namibian government is committed to

economic diversification and attracting

international capital, creating an

environment where businesses can thrive.

Namibia is unspoilt—our milk, poultry,

and meat are free from hormones, our beer

is naturally brewed, without additives, and

the air is clean. Our untouched nature

allows for immersive and authentic

experiences. We are a culturally diverse

nation, made up of 12 distinct ethnic

groups – symbolised by the rays of the sun

on our flag – all of whom are friendly,

hospitable, and authentic. Genuine, downto-earth

people—some say, just how the

world ought to be. While historical frictions

sometimes raise their heads, this human

diversity brings a unique openness and

willingness to listen, to adapt, and to

entertain different views. This is evident not

only in our thriving tourism and hospitality

industry, but also in our investment

climate—Namibia has been ranked number

one in Africa, and second globally, for

Greenfield FDI projects.

Yes, Africa is vast, with many players and

countless opportunities across the

continent. But what makes Namibia unique?

And why now?

Namibia is small, yet vast and has multiple

world records to its name (google them).

Some say Namibia is Africa’s laboratory,

offering easy access to test and start new

ventures. Here, we still have the chance to

change the world. The butterfly that coughs

somewhere else on the globe stirs powerful

winds in this paradise. Overseas investors

are beginning to take notice, realising that

even the smallest flap of their wings can

create significant opportunities.



AFRICAN PERSPECTIVE

The US has built one of their biggest

African embassies in Namibia—not sure

why, but maybe there is a method to their

madness…

But why now? And if the opportunities

are as endless as Namibian passion, what

are they—and where?

While the stalwarts of the Namibian

economy have always been centred

around mining, agriculture, fishing and

tourism—things are changing. Mining

dynamics and resource contributions are

changing, promising untapped potential.

Agriculture is evolving, with innovations in

agri-tech leading the way. Likewise,

tourism is shifting—having overcome the

post-Covid rebound, the new reality now

favours the high-end eco-tourism sector

(see above, for the truly Namibian

attributes). And then there are two, not-sosmall,

‘energy- elephants’ in the room:

● Green Hydrogen—While renewable

energy production is a huge topic for

Namibian investors and producers alike,

green hydrogen has become a similarly

big discussion point in recent years,

although the excitement has somewhat

waned. While the exciting prospect of a

green, renewable, carbon-less energy

future remains, the economics don’t seem

to play along—much water will need to

flow below many bridges before a

commercially viable green-hydrogen

energy solution can compete with

existing energy options. There is huge

potential.

● Oil and Gas—the big elephant. Huge

reserves of light, sweet crude oil has been

discovered at depths previously thought

unviable. The volume and quality of these

have made the world sit up and take

notice, with major petroleum companies

considering major investment proposals.

While the regulators and investors hash

out the frameworks, once it happens, it

will transform Namibia’s world. Think

Guyana, think Norway—or think

Suriname, think Middle East before oil. Yes,

it could be that huge. And it is not just

about the oil itself, but everything

surrounding it: logistics, to

accommodation, MICE, leisure,

infrastructure, construction… the

possibilities are incredible. Namibian GDP

growth could quadruple!

Yes, Namibia has challenges, which may

sound all-too-familiar in the African

context—we all know them, and they

don’t need repetition here.

But all – yes, all – of these challenges can

and will be overcome. The will is there.

A pier at sunset, in Swakopmund, on the Namibian coast.

With the fires of opportunities glowing

just over the horizon, where should capital

be deployed to unlock them?

In our view, the high-growth investment

opportunities arising in Namibia are

centred around the following key

industries:

● Mining—many promising projects are

currently underway or in planning. From

uranium to copper to gold, these projects

represent a very large part of Namibian

FDI.

● Oil & Gas—When it arrives, it will be like a

tsunami. Best to have your surfboards

ready for the ride ahead.

● Infrastructure to support the above—

Downstream auxiliary industries and

services will be the first to experience the

immediate impact of current investments

and future production.

● Agriculture—Namibia has an overreliance

on imported foodstuffs. Beef,

poultry, fruit and cereals have seen

significant growth. And, while the internal

market is limited,there is an opportunity

for exporting goods, including grapes,

dates, beef and other high-value crops.

● High-end eco-tourism (my personal

favourite)—we believe the market share

of the high-end tourism market is

growing at an exponential rate, compared

to the traditional Namibian mainstream

tourism market. Recent investments and

commitments to lodges and eco resorts

are evidence of this trend, partly in

response to the opportunities mentioned

above.

● Skills—these industries have an

enormous need for human capital as an

enabler to unlock potential.

Namibia finds itself at a unique and

opportune time. Many wheels and cogs

are turning to allow these seeds of success

to begin sprouting. There is much interest,

but success will come to those who

position themselves wisely now – with the

right local partners – and who can make

informed decisions on these opportunities

to be able to be part of this growth

journey. If you want to change the world,

you can still do it in Namibia.

The time is now for considering

hospitality and tourism investment—

Namibia’s engines are revving. Get on

board, buckle up, and enjoy the ride.

Who is Norbert Wurm?

Norbert Wurm writes for Business Events Africa in his

private capacity. He is a chartered accountant and

seasoned business executive, and is both a partner in

Shepherds Tree corporate advisory firm, and senior

partner in renowned hospitality advisory company,

InnSight Advisory Namibia.

Image by wboroma from Pixabay



YEAR-END EVENTS

Hospitality in motion:

The Barmotion way

From boardrooms to expos, Barmotion proves that great hospitality can happen anywhere.

The hospitality industry has always been about creating experiences.

From the clink of glasses at a

celebration, to the aroma of freshly

brewed coffee at a morning meeting,

these moments are what people

remember long after the event has ended.

But, as the world changes, so too does the

way we experience hospitality. Today, it’s no

longer confined to traditional venues or

predictable service models. It’s about

flexibility, creativity, and building connections

in unexpected places.

That’s where Barmotion comes in

As a leader in mobile hospitality, Barmotion is

redefining how businesses, event planners,

and brands engage with their guests. Their

mission is clear: to blend innovation,

convenience, and human connection into

every offering—whether it’s a barista-pulled

cappuccino at a conference, a hand-crafted

mocktail at a product launch, or a unique

activation that brings a workplace event to

life.

Their philosophy? Keep pushing

boundaries. Keep experimenting. Keep

surprising and delighting guests.

And it’s a formula that works.

Hospitality that moves with you

In a world where experiences matter more

than ever, on-demand service is the new

standard. Barmotion brings the bar, the team,

and the energy directly to you, wherever you

need it.

A boardroom transforms into a buzzing

espresso bar, complete with latte art and

freshly roasted beans. A product launch

transforms into a cocktail lounge, where

drinks are designed to match the theme of

the event. A mid-conference networking

break becomes more than just a pause—it

becomes the highlight that attendees will

talk about long after they’ve gone home.

Barmotion doesn’t just serve drinks; they

transform spaces. By taking hospitality

beyond traditional venues, they give

businesses the flexibility to deliver worldclass

experiences anywhere, anytime.

More than service—A branding tool

What sets Barmotion apart is their focus on

brand storytelling. They understand that

hospitality is about more than simply

quenching thirst or serving a snack—it’s an

opportunity to build emotional

connections with your audience.



YEAR-END EVENTS

Every mobile station, every smoothie,

every carefully chosen detail can reflect

your brand’s personality. From a branded

popcorn bar to a customised coffee

station, Barmotion helps companies turn

ordinary service into extraordinary

marketing. Guests don’t just sip a drink—

they experience the brand in a way that

feels authentic, memorable, and shareable.

The impact goes far beyond the event

itself. When people post photos of

beautifully presented cocktails or engage

with a clever interactive menu, your brand

continues to live on in the digital space.

That’s marketing momentum created

through the power of hospitality.

Innovation at the core

At Barmotion, innovation is not a

buzzword—it’s a way of life. The team is

constantly exploring fresh ways to engage,

surprise, and delight guests.

Take their smoothie bikes, for example.

Guests hop on, pedal, and power their

own smoothie, creating a moment of fun

and energy that gets people talking. Or

their champagne walls, which combine

design with spectacle to offer guests a

photo-worthy experience that also serves

as a conversation starter.

They also experiment with themed

setups, and creative service styles that

keep people intrigued. Innovation here

isn’t about flashy gimmicks— it’s about

designing smart, engaging solutions that

leave lasting impressions.

This constant reinvention is why brands

return to Barmotion repeatedly. They know

that every activation will be fresh,

thoughtful, and perfectly aligned with

their goals.

The Barmotion difference

So, what truly makes Barmotion stand out?

It comes down to four pillars that form the

foundation of everything they do:

• Hospitality as an experience, not just a

service

Every station is designed to create a

sense of engagement.

• Branding opportunities that amplify

impact

Turning service into a marketing

platform that extends beyond the event.

• Professional, people-focused teams

Skilled baristas, bartenders, and hosts

who understand that human

connection is at the heart of hospitality.

• A culture of constant innovation

Always experimenting, always

improving, always surprising.

• This combination ensures that every

event, no matter the scale or setting,

feels unique and unforgettable.

Shaping the future of mobile

hospitality

As the hospitality landscape continues to

evolve, one thing is clear: the future is

about creativity, storytelling, and

experiences that matter. As the industry

evolves, Barmotion remains at the

forefront, driving momentum forward.

By blending premium service with

branding and innovation, they are proving

that hospitality can be so much more than

a service. It can be a platform for

connection, a canvas for creativity, and a

catalyst for lasting memories.

When you work with Barmotion, you’re

not just booking a service—you’re

partnering with a team that’s passionate

about pushing the limits of what’s

possible. Whether it’s elevating a

workplace event, energising a conference,

or adding flair to an expo stand, Barmotion

ensures your guests don’t just attend—

they engage, connect, and remember.

Experience the transformation

Events are no longer measured solely by

attendance numbers or agendas. They’re

measured by the stories people tell

afterwards, the connections forged, and

the feelings that linger.

With Barmotion by your side, the stories

are richer, the connections deeper, and

the memories unforgettable.

So, the next time you’re planning an

event, ask yourself: do you want it

hosted—do you want it transformed?

Because, with Barmotion, the choice is

clear.

Contact details

Email: info@barmotion.co.za

Website: https://barmotion.co.za

Phone: 0861 937 625



EXPOGUYS

ExpoGuys expands and excels in 2025

2025 has proven to be an exceptionally busy year for ExpoGuys, with certain periods

presenting significant logistical challenges. At times, teams have managed up to five full show

builds scheduled to open on the same day, resulting in weeks that demand exceptional

coordination and effort.

ExpoGuys successfully completed the

shows, providing designed stands,

lounges, special features, and front

reception areas. The facility in Aeroton

oversees the entire process of producing

exhibitions and stands. The team includes a

creative director, seven designers, and staff

responsible for operations, printing and

graphics, carpentry, painting, metalwork,

furniture, and a plant hothouse. The company

utilises an integrated facility management

system to coordinate every aspect of

production.

Through effective planning, tasks that

initially appear impossible are accomplished

by our committed team members. By

fostering a supportive environment and

demonstrating appreciation, our staff

consistently meet expectations and maintain

productivity. Their sense of belonging within

the ExpoGuys family ensures that work is

completed reliably, regardless of challenges.

There are numerous times during the year

when the high-pressure environment

demands careful planning and composure.

While this industry is often challenging and

demanding, it offers a level of excitement and

stimulation that can make other work seem

less engaging by comparison.

With a strong presence in Gauteng as

leading exhibition practitioners, we

established a Cape Town branch to improve

efficiency across southern South Africa. Its

growth has been encouraging; now fully

operational, the branch delivers projects from

Cape Town to Gqeberha, and surrounding

areas.

As members of the greater Johannesburg

metropolitan area, we recognise our

responsibility to contribute positively to the

wellbeing of the city. ExpoGuys is pleased to

partner with Jozi My Jozi and SOJO—both

private, non-governmental business

initiatives dedicated to enhancing

Johannesburg.



SUN CITY

Sun City Resort: The Art of

Business and Leisure

When it comes to seamlessly blending world-class conferencing with casino entertainment

and exceptional dining, few destinations can match the allure of Sun City Resort. Nestled in

South Africa’s North West Province, Sun City is known as Africa’s premier lifestyle, casino and

conferencing hub, where business is elevated into an experience and every gathering is

unforgettable.

With its unrivalled conferencing

facilities, dynamic casino floor,

and a portfolio of culinary venues

designed to satisfy every taste,

Sun City is the ultimate destination for those

who demand more than just a meeting space.

A Legacy of Excellence in Conferencing

Sun City’s reputation as one of Africa’s most

versatile conference destinations is

unmatched. With over 27 conference rooms,

three convention centres, two auditoriums,

and multiple breakaway areas, the resort can

host everything from intimate meetings to

international conventions.

From intimate board meetings to grand

international conferences, Sun City offers:

• Superb Venues: The Superbowl, a 6,000-

seat multipurpose arena, is legendary for

concerts, sporting events and large-scale

conferences. Meanwhile, the King’s

Ballroom and the Warriors Hall offer

versatile spaces that can be tailored to suit

formal banquets, gala dinners, or creative

team-building sessions under the African

sky.

• Another one of the crown jewels of Sun

City’s conferencing offering is Sun Park, a

versatile space that blends indoor and

outdoor areas across multiple levels. It is

purpose-built for product launches,

exhibitions, and dynamic team-building

experiences. With full utilities, adaptable

décor, advanced technology, and endless

possibilities for branding and staging, Sun

Park ensures that no two events look the

same.

• State-of-the-Art Technology: High-speed

Wi-Fi, advanced AV equipment, and

customisable lighting and staging solutions

ensure that every presentation, live stream,

or hybrid event meets the highest

professional standards.



SUN CITY

• Accommodation for Every Delegation:

Delegates can choose from four distinctive

hotels, each offering a different

experience—from the palatial luxury of The

Palace of the Lost City, to the chic

sophistication of the Cascades, the familyfriendly

charm of the Cabanas, and the

contemporary style of the Sun City Hotel.

Business is made seamless at Sun City,

where professional event coordinators,

catering teams, and technical support staff

work tirelessly to deliver flawless

experiences.

Team Building with a Difference

Beyond the boardroom, Sun City offers

unique team-building opportunities

designed to engage and inspire. Groups

can enjoy activities such as game drives in

the adjacent Pilanesberg National Park,

adrenaline-filled adventures at the Valley of

Waves, or golf on two world-renowned

courses, the Gary Player Country Club and

the Lost City Golf Course. These

experiences allow delegates to connect,

collaborate, and recharge in an

environment that balances productivity

with leisure.

From Meetings to Evenings

As the sun sets on a day of productive

sessions, delegates can ease into the

resort’s lively entertainment atmosphere.

From the sophisticated lounges and

buzzing nightlife, to the gaming floor that

adds just the right touch of excitement for

those looking to unwind. Whether it’s a

casual flutter on the slots, a hand of

Blackjack among colleagues, or simply

soaking in the energy of the resort, the

evenings at Sun City extend the day’s

networking into memorable shared

experiences.

Culinary Delights for Every Occasion

One of Sun City’s greatest strengths lies in

its culinary offerings. Across its hotels and

resort grounds, guests are spoilt for choice

with dining venues that range from casual

cafés to fine dining restaurants.

Some highlights include:

• Crystal Court at The Palace: Offering a

refined dining experience with a

contemporary African flair.

• Legends at Sun City Hotel: A modern

grill house infused with glamour, perfect

for group dinners or relaxed evenings

with colleagues.

• The Brew Monkey at Valley of Waves:

Quirky, casual, and designed for relaxed

networking sessions, offering craft beers

and hearty meals.

• Quick Bites and Cafés: From poolside

snacks to elegant high teas, there’s a

culinary experience for every mood and

schedule.

Sun City’s catering teams also excel at

providing bespoke menus for conferences

and events, ensuring that dining is not just

a necessity but an integral part of the

experience.

A Destination Like No Other

What sets Sun City apart is its ability to

integrate business, leisure, entertainment,

and culture into a seamless package. Few

destinations in the world can offer such a

diversity of experiences within one resort.

Whether you’re sealing deals in a high-tech

conference room, networking over a fine

dining experience, bonding with your team

in the African bush, or rolling the dice in

our glamorous casino, Sun City offers it all.

For businesses and event organisers

seeking a venue that impresses clients,

motivates teams, and provides

unforgettable experiences, Sun City is more

than just a resort; it is a destination that

ensures that you’ll love every moment.

Contact details

Website: suncity.co.za



SUSTAINABILITY

Sustainability has become

South Africa’s next

hospitality benchmark

With water scarcity, rising energy costs and increasingly climate-conscious travellers shaping

the Southern African hospitality landscape, the industry must turn principles into practice

and ensure sustainability is no longer a buzzword, but the line between resilience and risk.

Hotels across the country are

grappling with how to make

sustainability a lived, operational

reality rather than a marketing claim. The

key takeaway from the 2025 Hospitality

Industry Think Tank was clear: “If your own

team isn’t living it, guests will see through

it.”

This is the exact sentiment that is now

echoed across the industry, as

sustainability efforts that exist only in

corporate decks or glossy brochures are

increasingly being called out by guests

who expect to see tangible proof. From

food-waste reduction and linen reuse for

same-stay guests to smart water

management and meaningful local

partnerships, travellers (especially younger

generations) want to know that their

accommodation choices align with their

personal values.

“Guests are incredibly perceptive,” said

Reinhard Visser, Chief of Operations at

Dream Hotels & Resorts. “They notice when

the story we tell matches the reality they

experience, from the cleaning products in

their rooms to the food on their plates.

That’s why we see sustainability not as a

campaign, but as a daily discipline.”

The everyday work of sustainability

Across the sector, that ‘daily discipline’ is

taking new forms. Grow tunnels, kitchen

gardens and local sourcing are increasingly

replacing long supply chains.

Refurbishment waste is being reimagined,

where furniture is restored or redirected to

community projects instead of being

replaced entirely or sent to landfills. In

several lodges and resorts, teams are even

removing invasive plant species, restoring

natural vegetation and running quieter,

more considerate game-viewing practices,

to protect ecosystems and enhance the

guest experience.

Mr Visser added that sustainability also

demands rethinking procurement in a way

that benefits local economies: “When it

comes to reducing carbon footprints, it’s

important to consider who you’re buying

from. We work with local farmers and

artisans because that’s how the value stays

in the community. Every transaction

becomes part of a shared cycle of renewal.”

Water and energy security remain major

operational risks, forcing hospitality

businesses to rethink their infrastructure

strategies. For many operators, resource

efficiency, such as greywater systems and

solar power, is fast becoming the only way

to maintain profitability and guest comfort

during periods of instability.

Sustainability beyond the

environment

While often overlooked, there is no

denying that sustainability is social and

economic in nature, too. A recurring theme

from the Think Tank was that

transformation and training must work

hand-in-hand, with panellists arguing that

South Africa’s tourism sector can be one of

the most powerful engines for inclusive

growth, but only if empowerment extends

beyond compliance.

“Aiming for 51 percent ownership means

little if that ownership doesn’t come with

real decision-making power or the ability

to grow,” said one panellist. As such,

creating space for black entrepreneurs to

own, operate, and influence tourism assets

will determine how genuinely sustainable

the sector becomes.

The same applies to people

Reinhard Visser.

development. Fragmented training models

and slow grant processes continue to block

the pipeline for hospitality jobs. The

industry’s call is for a shared training

framework that places learnerships where

they’re needed most, such as in rural and

peri-urban areas that supply much of the

tourism workforce.

For many in the sector, sustainability is

becoming the defining measure of success.

“We want to be remembered as the

generation that didn’t just talk about

change, but lived it,” Mr Visser said. “Every

time we choose to reuse instead of replace,

to source locally instead of import, or to

repair instead of discard, we’re shaping the

future of South African hospitality.”



Q&A

Nairobi, to establish Novelty Media &

Communications in Nigeria, with a focus

more on the MICE industry in West Africa and

across the continent.

Q&A with Adedayo

Adesugba

Adedayo Adesugba, the recipient of the Niche Partners Africa

Research & Development Programme Scholarship

Professional in Nigeria’s MICE Industry.

Congratulations on winning the

Niche Partners Africa Research &

Development Programme

Scholarship. Share your brief

experience in this sector?

This is a wonderful initiative and it’s a great

opportunity for Africa to develop expertise in

the MICE sector. My journey in the MICE subsector

industry began in 2005, following

many years of experience in the hospitality

industry. That year, I was part of the team that

organised the inaugural Nigeria-South Africa

Business Investment Forum, which took place

at the Sandton Convention Centre. That

event opened my eyes to the potential of the

MICE industry and its vital role in driving

economic development across Africa.I later

took up the gauntlet to create an incentive


event for the hospitality industry in West

Africa, which birthed the West African

Tourism & Hospitality Awards, popularly

known as WATHAWARDS, from 2010 to 2012.

This was a breath of fresh air for our industry

and pioneered the advent of what we are

experiencing today in the MICE sector in West

Africa, in particular, Ghana and Nigeria.

I have remained actively involved in the

MICE sector by attending several global trade

shows, exhibitions, conferences, and, recently,

as an adviser, to conferences in Nigeria, such

as the International Hospitality Tourism Eco-

Sustainability Forum (IHTEF) and the Hotel

Managers Conference (HMC), while training

and lecturing in the sector. We also entered

into a partnership with a Kenyan

organisation, Novelty Consult, based in

What does this recognition mean to you

personally and professionally, especially

as a professional in Nigeria’s MICE

industry?

I want to categorically say that this

programme has not only increased my

knowledge of how MICE ought to be

organised and executed, but also raised the

bar of my professional standard here in

Nigeria. Usually, we execute conferences and

programmes on the basis of what we’ve

learned over the years through informal

learning and involvement with various trade

shows and conferences. I have also reached a

stage in my career where I can present myself

as an expert in the field and a facilitator of

world-class events in West Africa. In the past,

we operated without a full understanding of

the structure and intricacies of the MICE

industry. However, I am proud to say that the

NICHE programme has elevated me to a level

of unconscious competence, as we now

reposition our work to take full advantage of

emerging opportunities within the MICE

sector across Africa.

What impact has the Niche Partners

Programme had on your understanding

of research, partnership-building, and

stakeholder engagement at a

continental level?

After over four decades in the hospitality and

tourism industry, with various assignments

spanning four continents, one would think

you’ve seen it all. Well, when the opportunity

to learn more of the MICE industry presented

itself, I realised that there’s so much yet to be

learned. Going through the programme

confirmed this thought. For me, I can say that

the impact was massive in the sense that it

was not just an academic exercise; rather, it

was an exercise that seemed to place me

right on the exhibition floor. The programme

translated theory into real-time practice, and

also presented a vast ecosystem that

depicted a spectrum of varying degrees of

illumination, from concept to execution. It

also reminded me of my MBA classes, further

establishing why projects cannot be

arbitrarily executed; rather, they must be

executed on the premise of precise

information garnered from research work.

The need to apply tools such as PESTLE in

establishing the rationale why a project

should be staged, the challenges that may be

faced, and how cases can be made when


Q&A

competing for bids, cannot be

overemphasised. I can confidently say that

the Niche programme is a mini-MBA

programme in MICE.

The programme also brought me into

contact with credible experts and passionate

course mates who are already active in the

industry, yet eager to expand their

knowledge and enhance their productivity.

Over the three months we spent together, we

built strong bonds, and I’m genuinely looking

forward to meeting them in person. This

experience has significantly expanded my

network of dedicated industry professionals

across borders, paving the way for greater

collaboration and, ultimately, increasing

Africa’s share of the global MICE market.

Why do you believe the International

Conference on AIDS and STIs in Africa

(ICASA) 2025 bidding experience was

significant for your growth and for

showcasing Africa’s potential to host

world-class scientific and development

events?

The mock ICASA bid experience felt almost

too good to be true. I was genuinely

surprised to have won, knowing that my

classmates included several highly

knowledgeable MICE practitioners.

Additionally, I felt Nigeria might be at a

disadvantage in terms of meeting certain

infrastructural requirements, so I approached

the exercise with modest expectations. I

simply applied the knowledge gained from

the programme and focused on doing my

best, without dwelling too much on the

outcome.

Due to my demanding schedule, I didn’t

have much time for extensive study.

However, when it came time to prepare the

bid, I made a point of reviewing previous

ICASA bids. This process highlighted the

significance of the conference—its structure,

global relevance, and the typical costs

associated with hosting it.

In truth, the knowledge I gained from the

NICHE Programme on bid preparation,

combined with the success of the mock

ICASA bid, has greatly boosted my

confidence. I now feel well-equipped to

develop competitive bids for major

international events in the future.

In your view, what makes the Niche

Partners Africa Research &

Development Program especially

valuable for African professionals

working in research, development, and

the MICE industry—and how do you

see it shaping the future of Africa’s

innovation and conference landscape?

With the disheartening results Africa has

recorded in the MICE sector in the past, the

dismal outlook of previous years serves as a

catalyst for developmental projects like the

Niche programme to take centre stage.

While Africa’s current share of the global

MICE market is small (estimated at 1-3%), it

is no longer seen as a marginal player but

as a high-growth market with immense

potential. The continent is rapidly building

its capacity and reputation, making it one

of the most exciting regions to watch in

the coming decade. The percentage is

expected to increase significantly as

investments and marketing efforts

continue to bear fruit. There couldn’t have

been a better time for Niche Partners Africa

to begin the scholarship initiative.

For more information on the Niche

Partners Africa Research & Development

Programme, contact Londi Khumalo:

Londi@nichepartners.org.



AFRICA INCENTIVE TRAVEL COUNCIL LAUNCH

Africa Incentive Travel Council launched

A new era for the outbound incentive travel industry in Southern Africa began recently with the

official launch of the Africa Incentive Travel Council (AITC), hosted simultaneously at

Johannesburg and Cape Town through digitally connected venues sponsored by Radisson Hotels.

The launch event brought together 150

leading outbound incentive travel

professionals from across the country,

representing 73 companies ranging from

agile SMEs to large listed corporate travel

firms. The hybrid format underscored the

Council’s commitment to innovation,

inclusivity, and national collaboration.

The Incentive Travel Council was

established to unify and elevate the voice of

the outbound incentive travel sector,

fostering excellence, ethical standards, and

sustainable growth. Its mission is to advocate

the value of incentive travel as a strategic

business tool.

Empowering Africa’s incentive travel

industry

Guiding, Educating, and Advocating for a

sustainable future, The African Incentive

Travel Council (AITC) is a professional

association dedicated to uniting, guiding,

and advocating for the Outbound

Incentive Industry in Africa. We serve as a

bridge between industry professionals,

travel service providers, and corporate

clients, ensuring that Africa’s incentive

travel sector remains competitive and

sustainable.

AITC is committed to empowering

members through education, networking

opportunities, and strategic insights that

drive business growth. Through training

programmes and collaborative initiatives,

we equip businesses with the knowledge

and resources needed to stay ahead of

trends, embrace innovation, and

implement best practices in incentive

travel in Africa.

A key highlight of the launch was the

announcement of the founding interim

board members, a diverse group of

industry leaders committed to shaping the

future of outbound incentive travel in the

region. The founding board includes:

● Gail Du Toit—Wow Incentives & Events



AFRICA INCENTIVE TRAVEL COUNCIL LAUNCH

● Raoul Canetti—U-Cannect

● Thembi Kunene-Msimang—Tourvest

Meetings & Events

● Lidia de Olim Folli—BidTravel

● Marya Roux—Bold Engagements

● David Sand—Uwin Iwin Incentives and

Events

● David van Schalkwyk—The Winners

Group

● Carla Napoli—Rewards Incentives

These interim board members bring

extensive experience in incentive travel,

event design, corporate rewards,

destination management, and hospitality.

Their collective leadership will guide AITC’s

early strategies, governance framework,

and industry engagement.

Speaking at the event, Thembi, Raul,

Lidia, and David emphasised the

importance of collaboration and

innovation in driving the industry forward.

Their special guest speaker, Maureen

Masuku – product head: corporate travel

FNB eBucks – expressed the corporate

buyer perspective, emphasising how

essential, and at times complex, supplier

relationships within the incentive travel

sector can be. Highlighting how statistics

from South African tourism, this multibillion

rand industry, is a field of

opportunity for job creation, economic

inclusion, and transformation.

The Council invites all stakeholders in

the incentive travel ecosystem – corporate

buyers, travel planners, suppliers, and

destination marketers – to engage with its

initiatives, become active members, and

contribute to a thriving, professionalised

sector.

For more information, visit

https://aitcouncil.com



TIFA PREMIER 2025 HOTELS REPORT & BACK RESORTS

Where great teams meet to

appreciate unique views

Premier Hotels & Resorts redefines business conferencing in South Africa—because strategy

deserves more than a beige boardroom.

Conferencing is no longer confined to

sterile ballrooms, fluorescent lights,

and lukewarm coffee. The modern

executive knows that real strategy

doesn’t unfold in monotony—it sparks in

spaces that inspire imagination, honesty,

and human connection. Across South

Africa, Premier Hotels & Resorts has quietly

reimagined what it means to host a

conference, offering destinations that turn

meetings into momentum.

Its philosophy is simple: the setting

shapes the story. Whether it’s the bush,

beach, or berg, each environment offers its

own rhythm, perspective, and potential for

renewal.

Bush, beach, or Berg? The setting

shapes the strategy

Every conference planner faces the same

elemental question: where should we meet?

The answer lies not just in geography—but

in psychology. Each natural backdrop evokes

a distinct energy and mindset.

The bush—where clarity reigns

Picture a board meeting followed by a Kruger

Park sundowner. At Premier Hotels The

Winkler, just 30km from the Kruger National

Park, delegates find focus amid the hush of the

Lowveld. The hotel’s 87 rooms combine

comfort with calm, while the surrounding

bushveld strips away noise and pretence.

Strategy feels simpler out here—grounded,

purposeful, and real.

The beach—where rhythm meets

release

The Indian Ocean rolls just beyond the glass

at Premier Hotels Umhlanga, setting the

Sigal Nassimov-Geva.

tempo for creativity. Here, leadership and

leisure blend effortlessly—brainstorms over

breakfast, cocktails that turn into

collaborations, and ideas that flow as freely

as the tides. The ocean air resets perspective;

teams return refreshed and refocused, not

just recharged.

The Berg—where altitude brings

attitude

In the Drakensberg, at Premier Resort Sani

Pass, a boardroom in the clouds delivers

more than a panoramic view—it offers a

metaphor. The climb up is a challenge; the

clarity at the summit, undeniable. Between

sessions, delegates can tee off on the ninehole

golf course or tackle team-building trails

that mirror the very business ascent they’re

strategising about.



PREMIER HOTELS & RESORTS

never an obstacle.

Environmental mindfulness also plays its part.

As sustainability grows increasingly central to

corporate values, Premier’s resorts incorporate

eco-conscious practices - from water-wise

landscaping to responsible sourcing and waste

reduction—ensuring that conferences tread

lightly while thinking big.

Beyond logistics: Creating the

conditions for connection

Conference planning is equal parts art and

logistics. Accessibility, accommodation, and

budget matter and it covers those bases with

ease, offering diverse locations, professional

facilities, and a range of packages. But what

sets them apart is an understanding that the

real ROI of a conference isn’t measured in

attendance sheets or PowerPoint slides.

It lies in the intangible returns: trust built on

a mountain hike, innovation sparked during a

beachside cocktail, resilience rediscovered

during a friendly volleyball match, or insight

found in a moment of bushveld silence.

“Views aren’t just what you see,” said Sigal

Nassimov-Geva, Chief Operating Officer at

Premier Hotels & Resorts. “They’re what you

share.”

Across its portfolio, Premier Hotels & Resorts

curates these shared moments—spaces where

teams rediscover not only what they do, but

why they do it. From executive strategy retreats

to high-energy product launches, each venue

becomes a stage for ideas that matter.

The practicalities still matter

Of course, inspiration means little without

execution. Each property is equipped with fully

serviced conference rooms, high-speed Wi-Fi,

AV support, and professional event

coordination. Customisable packages allow

planners to tailor everything—from seating

configurations to menus featuring locally

inspired cuisine.

Accessibility is another strength. Properties

are strategically positioned within reach of

major cities and airports, yet far enough

removed to foster focus. Whether it’s a two-hour

drive from Durban to the mountains, a quick

flight from Johannesburg to Nelspruit, or a

coastal escape near Cape Town, logistics are

Why setting the scene matters more

than ever

In a post-pandemic landscape where remote

work often blurs personal and professional

lines, in-person conferences have reclaimed

their significance. They’re no longer just

about disseminating information; they’re

about reconnection. Leaders are realising that

inspiration can’t be dialled in—it’s cultivated

through shared space, shared effort, and

shared experience.

That’s why choosing where to meet is now as

important as what to discuss. The environment

influences energy. It determines whether

people simply attend—or truly engage.

“The best ROI?” Mrs Nassimov-Geva added.

“Teams that return with perspective, not just

action points.”

A final view

The world’s most successful companies know

their sharpest asset is their people. Sharpen

them in the right setting, and they’ll carve out

futures you never imagined. Whether it’s in the

stillness of the bush, the rhythm of the waves,

or the elevation of the mountains, Premier

Hotels & Resorts offers more than venues—they

offer catalysts for clarity, creativity, and

connection.

So, the next time you’re deciding where to

host your conference, ask yourself instead: What

views do you want your team to leave with?

Contact details

Tel: 096 111 5555

Email: info@premierhotels.com

Web: www.premierhotels.com





VENUE NEWS

End the year on a high note with

African Hills Safari Lodge & Spa

As we enter the final quarter of 2025, it’s the perfect time to reflect, recharge, and celebrate

milestones. At African Hills Safari Lodge & Spa, we are here to ensure you close off the year in

a way that leaves a lasting impression.

Just an hour from Johannesburg or

Pretoria, African Hills offers the ideal

setting for meaningful business

gatherings, memorable year-end

celebrations, and restorative weekend

escapes. Modern facilities meet the

tranquillity of the Magaliesberg bush,

creating a destination that is professional,

productive, and far removed from the

ordinary.

There’s no better way to celebrate

achievements than in a setting that is both

elegant and extraordinary. African Hills offers

a variety of indoor and outdoor spaces,

tailored menus designed by our chefs, and

flexible options for groups of all sizes.

Enhance your year-end function with

unforgettable experiences: a bush braai

under the stars, sundowners overlooking the

reserve, or evenings around a roaring boma

fire. Each event is carefully crafted to leave

teams inspired and appreciated.

Our five fully equipped conference venues

accommodate everything from intimate

executive sessions to large corporate

gatherings, with flexible packages tailored for

full-day, half-day, or overnight events. Our

dedicated events team ensures every detail

runs smoothly, so you can focus on what

matters most. For those looking to take

conferencing a step further, the Plumari Bush

Challenge offers a dynamic team-building

experience that blends problem-solving,

adventure, and fun in the reserve.

And when the work is done, the bush

comes alive. Guests can enjoy guided game

drives and our signature Sip & Safari

experiences, explore the Magaliesberg on

scenic hikes, or dive into the region’s rich

past with a history tour of the Plumari

Heritage Museum, home to one of South

Africa’s largest private collections of

oxwagons and war relics.

Beyond conferencing and events, African

Hills is the perfect retreat for those seeking

renewal. With newly refurbished rooms,

indulgent spa treatments, and dining that

blends flavour with flair, every visit feels like a

reward in itself.

For year-end functions, conferencing, or

weekend packages, visit www.

africanhillslodge.co.za or email

reservations@africanhillslodge.co.za

Link for packages: https://www.

africanhillslodge.co.za/wp-content/uploads/

2024/11/African-Hills-Time-To-Celebrate-

Packages-2024-25.pdf



VENUE NEWS

President Hotel launches South Africa’s first

neurodivergent room offering

In recognition of World Mental Health Day, The President Hotel has introduced South Africa’s

first dedicated neurodivergent room offering. This isn’t just about adding a few extra

amenities; it’s about creating a space where neurodivergent guests, including those with

autism, ADHD and other conditions, can truly feel at home.

Developed in collaboration with Autism

South Africa, this initiative brings

together expertise and authentic

understanding to meet the real needs of

neurodivergent travellers. Every element has

been carefully chosen to create a calming and

immersive environment.

Guests can expect:

• A seamless check-in process designed to

reduce stress and sensory overload.

• Weighted blankets and sensory quilts for

additional comfort.

• A sensory tent (designed for children) for a

calming retreat.

• Sleep kit with earplugs.

• Specialised lighting options for sensory

comfort.

• White-noise machine.

• Aroma diffuser with essential oils and LED

colour-changing lighting.

• Fidget box filled with sensory-based toys

and fidgets.

• Sensory seeker and avoider packs tailored

to individual needs.

“We recognised a significant gap in the

hospitality industry,” said Barbara Murphy,

compliance manager at The President Hotel.

“Neurodivergent travellers often face

challenges finding accommodation that

understands and caters to their specific needs.

Working alongside Autism South Africa has

been invaluable in ensuring we’re creating

something authentic and truly helpful.”

“As the first hotel in South Africa to offer

this service, we’re proud to lead the way in

creating a space where every guest feels

recognised, valued, and truly at home,” said

Nikki Vardan, General Manager. “This

collaboration with Autism South Africa has

opened our eyes to how we can make travel

more accessible and comfortable for

neurodivergent guests. We’re proud to lead

this change in South African hospitality.”

The offering also aligns directly with UN

Sustainable Development Goals and reinforces

The President Hotel’s Green Key accreditation.



VENUE NEWS

The Liz McGrath Collection celebrates

staff at long service awards

The Liz McGrath Collection recently celebrated a remarkable milestone, recognising 86 team

members who have collectively dedicated 785 years of loyal service to the Collection. Founded

in 1988 by the late Mrs Liz McGrath, The Liz McGrath Collection has grown into a beacon of

excellence in South African hospitality over its 38-year history.

The strength and success of The Liz McGrath Collection lie

in its people. A culture of growth and opportunity across

its three award-winning hotels has fostered deep

employee loyalty, resulting in impressively low staff turnover

and high levels of engagement and satisfaction.

The Plettenberg Hotel on the Garden Route was the first hotel

to be acquired by Mrs McGrath. Martha Ganga was among the

staff members who joined within the first year and is now one of

the hotel’s longest-serving employees. Martha is one of 29

dedicated staff members who were honoured at The

Plettenberg’s long service awards recently, celebrating a

combined service of an impressive 250 years within the hotel.

Marking 35 years of loyal service, Martha Ganga first began

her career at The Plettenberg as an 18-year-old waitress. Her

talent, determination, and warm spirit quickly saw her rise

through the ranks when she was promoted from Restaurant

Supervisor and Manager to Food & Beverage Coordinator. For the

past 12 years, she has flourished as Duty Manager, a role that

perfectly complements her vibrant personality and commitment

to hospitality.

In 1992, Mrs McGrath acquired a nine-room guesthouse in

Cape Town’s leafy Constantia suburb. The following year, she

reunited the neighbouring Hohenort Manor House with the

Cellars building, creating what is now The Cellars-Hohenort

Hotel & Spa. At its recent long service celebration, 30 team

members were recognised for a combined 240 years of service.

Among them was Michelle Andrews, who joined the hotel 27

years ago as a waitress and now plays a crucial role as Pass

Coordinator, overseeing the efficient flow of meals from the

bustling kitchen of The Conservatory restaurant.

In 1998, Mrs McGrath further expanded her Collection with

the opening of The Marine, the ‘Grand Old Lady’ of Hermanus.

Overlooking the majestic Walker Bay, the iconic hotel recently

celebrated 23 employees with a combined 295 years of service,

three of them with more than 25 years’ service with the hotel.

Mputumi Mbetane began his career as a room service waiter

and has since risen through various leadership roles, including

restaurant manager and duty manager. Thelma Xhomiyeza, who

served for over two decades as a room service waitress, now

brightens mornings as the hotel’s breakfast barista. Sakhowakhe

Thusini, who began his career as a houseman, continues to serve

guests with care and professionalism in his current role as porter.

In 2020, The Liz McGrath Collection was invited to join Small

TP Martha Ganga.

Luxury Hotels of the World (SLH), and it remains the only SLHaffiliated

hotels, in South Africa amongst a curated community

of independently spirited hotels that offer exceptional guest

experiences globally.

Jacqui Elliott, chief executive officer of The Liz McGrath

Collection, congratulated the long- service staff members and

thanked them for their service to the company. “Our staff

members embody the spirit of warm South African hospitality

that we are so proud of at each of our three hotels. It is this that

consistently ranks us amongst the top hotels on the continent

and in the world,” she concluded.

As The Liz McGrath Collection looks ahead, it does so with the

strength of its people at the core, continuing the legacy of

excellence and heart that Mrs McGrath envisioned nearly four

decades ago.

The Marine Long Service Oct 2025 Sakhowakhe

Thusini Thelma Xhomiyeza Melissa Burns and

Mputumi Mbetane.



VENUE NEWS

Sibaya set to welcome

South Africa’s first Tapestry

Collection by Hilton

Hilton recently announced the signing of The Sterling Hotel, Tapestry Collection by Hilton in

partnership with Crown Pound (Pty) Ltd—marking the debut of the lifestyle Tapestry

Collection by Hilton brand in South Africa. Expected to open in 2027, the signing reinforces

Hilton’s plans to nearly triple its presence across Africa to more than 160 hotels, supporting

the continent’s fast-growing hospitality sector.

Strategically located on South Africa’s

east coast, Sibaya is a dynamic lifestyle

and tourism destination nestled

between the bustling hubs of Umhlanga and

Ballito in KwaZulu-Natal. Known for its coastal

landscapes, including the Coastal Forest

Reserve, and upscale residential and

entertainment venues, Sibaya is an ideal base

for international visitors and local travellers

seeking immersive getaways.

The Sterling Hotel, Tapestry Collection by

Hilton, will offer easy access to renowned

attractions such as the pristine beaches of

the Dolphin Coast, Crocodile Creek, Sugar

Rush Park, Natal Lion Park, and Tala Game

Reserve. The hotel also benefits from

convenient transport links, with King Shaka

International Airport just 15 minutes away

and Durban International Convention Centre

20 minutes away.

Carlos Khneisser, Chief Development

Officer, Middle East & Africa, Hilton, said,

“We are delighted to partner with Crown

Pound (Pty) Ltd to bring the first Tapestry

Collection hotel to South Africa. Sibaya’s

vibrant coastal setting and growing appeal

as a leisure and business destination make

it the perfect location for this distinctive

lifestyle brand. Africa’s hospitality sector is

rapidly expanding, and we remain

committed to building on our 65-year

legacy on the continent by introducing

more of our award-winning brands to

visitors and residents alike.”

The Sterling Hotel, Tapestry Collection by

Hilton, will feature 111 vibrant guest rooms

that blend comfort with local character.

Guests can enjoy a range of amenities

including a fitness centre, an all-day dining

restaurant, lobby café and bar, terrace, and

outdoor pool. True to the Tapestry

Collection by Hilton’s brand ethos, the

hotel will celebrate the unique spirit of its

surroundings, offering authentic, elevated

experiences for today’s modern traveller.

Vidhor Mangaroo, Director, Crown Pound

(Pty) Ltd, said, “We are proud to partner

with Hilton to introduce South Africa's first

Tapestry Collection by Hilton to the heart

of Sibaya. This partnership reflects our

shared ambition to help unlock the full

potential of South Africa’s tourism

landscape and we look forward to

welcoming guests to this exciting new

property.”

Tapestry Collection by Hilton is a global

portfolio of independent hotels, each with

an original personality, shaped by elevated

design and locally inspired food and

beverage, offering guests authentic

experiences across an array of destinations

worth exploring. This latest signing joins

Hilton’s growing portfolio in South Africa,

including the recently opened Canopy by

Hilton Cape Town Longkloof and Hampton

by Hilton Sandton Grayston.



VENUE NEWS

Suhina Singh, Sunitha Singh, Talia Chetty, Leeven Chetty.

Graham O’Connor, Gugu Gamoo, Lucky Gamoo, Chris du Toit.

Club Med South Africa

Resort nears completion

In a recent visit to the Club Med South

Africa Beach Resort construction site,

select members of the media were

given an exclusive preview of the rapidly

progressing development.

The visit offered a behind-the-scenes

look at how this landmark vision is

transforming into reality—a destination

designed not only to delight guests, but

also to leave a lasting legacy for South

Africa’s tourism story. Bookings officially

opened in October for the Club Med South

Africa Beach Resort, with the grand

opening set for July 2026.

With its arrival, Club Med signals an

exciting new chapter for the local tourism

sector, bringing innovation, global

standards, and unforgettable experiences

that will position South Africa firmly on the

world’s leisure travel map.

Chris du Toit.

Graham O’Connor, Nolwazi Ncayiyana, Melanie Clarkson, Chris du Toit, Tim Hammond.

Suhina Singh.

Rajesh Luckman, Dipin Noratam.


Chris du Toit, DJ Bkoeksma.


MARKET NEWS

Merryl Fairfoot, Cape Town International

Convention Centre and Tshepo Maseko, South

Africa National Convention Bureau.

Amanda Kotze-Nhlapo, business events

industry expert and Nina Freysen-Pretorius,

The Conference Company.

Catherine Larkin, CVLC Communication and

Hanlie Delport, EXSA.

The Africa Associations Summit 2025:

pioneering innovation and collaboration

The Sixth Africa Associations Summit (AAS6), held from 19–21 October 2025 at the CSIR ICC in

Pretoria, South Africa, brought together delegates and exhibitors from more than 20 African

nations and beyond.

The Africa Associations Summit 2025

showcased the continent’s resilience,

creativity, and collaborative spirit in

navigating digital convergence and

generational transformation. With technology,

storytelling, and purposeful leadership at the

helm, African associations are poised to drive

sustainable development, empower emerging

leaders, and build inclusive communities that

shape the continent’s future.

Keynote address

Marko Stavrou, Gen Z Entrepreneur and Co-

Founder of HustlersGlobal, electrified the

summit with a keynote that challenged

conventional marketing approaches. Mr

Stavrou’s central message was that authenticity

is now essential, and trust is the new currency

for engaging Generation Z. He emphasised

Gen Z’s pursuit of financial freedom, emotional

independence, and genuine connection,

urging brands to prioritise transparency and

purpose over superficial polish. LinkedIn

emerged as a vital platform for building

personal brands, with Mr Stavou outlining a

blueprint for young entrepreneurs: focus on a

clear message, show up consistently, and use

storytelling to build credibility. He critiqued

outdated corporate marketing funnels,

advocating for community, conversation, and

co-creation as the way forward for meaningful

engagement.

Digital transformation

A lively panel explored how African associations

are adapting to the digital age, with WhatsApp

communities identified as a rapidly growing

tool for engagement. Automation, integration

of digital platforms, and hybrid models are

transforming how associations connect with

members, increasing accessibility and fostering

vibrant professional networks.

Reimagining organisational value

Lowell Aplebaum’s session delved into

redefining value and engagement for

associations. He advocated retiring outdated

practices and designing solutions tailored to

the evolving needs of diverse audiences.

Storytelling was highlighted as a potent tool,

capable of transforming perceptions and

driving interest. Member engagement was

reframed as a two-way relationship,

encompassing voice, contribution,

connection, and loyalty—far beyond mere

attendance or dues payments. Mr Aplebaum

urged associations to focus on creating

memorable experiences and meaningful

opportunities for involvement, fostering

lasting loyalty and advocacy.

Building stronger communities

A panel including Clare Fincham, Lowell

Aplebaum, Stephen Logan, Paul Mavima, and

Lumkile Tisana, Wesgro and Rendani

Khorombi, Johannesburg Tourism Company.

Bontle Thusi and Sello Ditsoabare, from the

CSIR ICC.

Eduardo Pinto Ferreira, Peermont Global and

Jabu Matsilele, Small Tourism Enterprise

Association.



MARKET NEWS

Nicanor Sabula explored strategies to foster

belonging and engagement. The discussion

underscored the need to make belonging a

strategic function and to prioritise

relationships over transactions. Technology –

particularly WhatsApp and advanced CRM

platforms – was recognised as a powerful

enabler, though limited internet connectivity

and high costs remain challenges. Locally

developed solutions and integration with

mobile money platforms such as M-Pesa

were suggested to boost accessibility.

Moments of crisis, such as the Covid-19

pandemic and natural disasters, were cited as

opportunities for associations to demonstrate

value, resilience and community spirit.

The evolution of African Associations

AAS6 championed the summit’s principal

objectives: driving digital integration,

empowering next-generation leaders,

strengthening strategic resilience, and

fostering pan-African collaboration. Gregg

Talley’s session drew lessons from Jim Collins’

‘Good to Great’, emphasising volunteer

engagement, stakeholder-driven strategy,

and the association’s vital role as a solution

provider. Clare Fincham shared insights on

building resilient and sustainable

associations, advocating for hybrid events,

green practices, diverse membership

packages, and strong mentorship

programmes. Clare called for retention to

take precedence over recruitment and

highlighted the power of education

programmes in bridging workplace readiness

gaps.

Innovations in convention management

A panel led by industry veterans spotlighted

advancements in Africa’s convention sector,

with public-private partnerships driving

innovation. Hybrid events, real-time

translation tools, AR glasses and reusable

stands illustrated the continent’s potential for

transformative practices. However, the panel

stressed the need for balancing technology

with human connection and upskilling local

talent to ensure Africa’s global

competitiveness.

Nonhlanhla Seoe, City of Tshwane’s Convention

Bureau; Miller Matola, Millvest, and Sarah

Mabotsa, Member of the Mayoral Committee

(MMC) for Economic Development and Spatial

Planning for the City of Tshwane.

Incentive travel—showcasing Africa’s

richness

Kumbi Chiweshe’s session introduced ‘MICE

Plus’—a vision for meetings and incentive

travel that integrates Africa’s cultural and

natural wonders. From Victoria Falls to

Namibian dunes, Africa’s destinations were

celebrated for their ability to inspire belonging

and drive delegate retention. Storytelling and

authentic experiences were placed at the

heart of successful association meetings, with

technology platforms such as TikTok and

WhatsApp enhancing engagement before,

during, and after events. The Ubuntu

philosophy was invoked to encourage

collaboration and youth involvement,

positioning Africa as a leader in global

incentive travel.

Global advocacy

A panel on advocacy and impact examined

how African associations can shape global

narratives through integrity, accountability,

and strategic partnerships. Challenges such as

tokenism, fragmented structures, and the

need for youth empowerment were discussed.

The panel called for research into

collaboration models tailored to African

contexts and encouraged associations to own

their stories and drive impactful change on

global platforms.

Leading digital change

Juanita Vorster’s session focused on leading

Jeffers Miruka, African Associations

Management Company; Gregg Talley, Talley

Management Group and Kumbi Chiweshe, The

Victoria Falls DMC.

digital transformation across generations. She

emphasised the importance of thorough

planning, early team involvement, and

providing resources to support adaptation.

Ms Vorster advocated for a human-centric

approach to technology, ensuring that digital

change leads to lasting cultural shifts and

sustainable growth.

Automating and enhancing association

management

Tim Jones explored the progression of AI,

sharing how South African associations have

adopted AI-driven systems to automate

administrative tasks and improve member

retention. From ChatGPT to locally developed

AI agents, the session highlighted the rapid

evolution of technology and its potential to

transform organisational processes. The

discussion also addressed ethical concerns,

job displacement, and the importance of

balancing technological advancement with

human well-being.

The closing plenary brought together AfSAE

leadership and summit delegates to celebrate

progress and the transformative role of

associations in Africa. Mentorship stories,

leadership transitions, and partnerships with

key organisations underscored a commitment

to professionalisation, inclusion, and

sustainability. The summit concluded with a

call to action: prioritise digitisation, resilience,

advocacy, and collaboration to shape a

thriving future for Africa’s associations.

Glenton De Kock, SAACI and Nico Vilokazi,

South Africa National Convention Bureau.

Caroline Ungersbock, International Tourism

Film Festival Africa and Amanda Kotze-Nhlapo,

business events industry expert.

Gugu Mchunu and Sandile Makhanya, Durban

ICC.



MARKET NEWS

NextGen is the next

big thing

South Africa’s events industry is firmly focused on the next generation—and the country’s

untapped potential.

South Africa’s tourism and hospitality

skills gap has become impossible to

ignore, with the crisis now

dominating industry conversations from

Cape Town conference halls to

Johannesburg boardrooms. With youth

unemployment at 45.5 per cent (despite

over half of South Africans being under

the age of 35), the need for practical

solutions has never felt more urgent.

While many industry players talk about

addressing this gap, RX Africa is moving

beyond discussion by launching concrete

initiatives aimed at building real pathways

into tourism careers for young people.

“NextGen is the future of our industry,”

said Carol Weaving, managing director RX

Africa. “If we want real innovation and a

healthy future for tourism in South Africa,

we have to actively engage students and

young professionals—creating new

networks, new opportunities and a

younger, more inclusive industry.”

Moving beyond tokenism

For RX Africa, engaging the next

generation is about building a pipeline of

real talent for a sector in urgent need.

Instead of offering student discounts

simply to boost attendance or hosting

surface-level youth panels at events such

as WTM Africa, FAME Week Africa, or

Decorex, RX Africa embeds young people

at the heart of the industry conversation.

“The traditional conference model,

where students passively listen to industry

veterans, doesn’t create jobs,” said Olivia

Gradidge, marketing manager at RX Africa.

Carol Weaving.



MARKET NEWS

“At WTM Africa, we work directly with

universities to ensure future industry

leaders are designing solutions, not just

consuming content.”

That philosophy will be front and centre

at WTM Africa 2026, with content cocreated

with university partners and

reflecting the real challenges, dreams, and

ideas emerging directly from campuses

across the country—including panel

discussions that young people can

participate in, hands-on workshops

focused on industry-critical skills, and

networking events designed to build real

connections in the professional world.

Image by OurWhisky Foundation from Pixabay

Giving young talent the mic

Gone are the days when conferences

consisted solely of long lectures and rows

of chairs. RX Africa is reimagining the

format, to put young people in the driver’s

seat.

In 2023, AI-in-business expert Katie King

challenged young delegates to create

innovative travel tech solutions and pitch

them live at WTM Africa. Judged on-site

with instant feedback, the experience

blurred the line between learning and real

business exposure—giving students a

serious confidence boost in the process.

Brain Box sessions – interactive spaces

where students, professionals, and

industry leaders engage as equals and

create meaningful networking

connections – are another key feature.

“We’re not speaking at young attendees,”

Ms Weaving explained. “We’re speaking

with them, sparking genuine conversation

and ideas from all levels of experience.”

The goal is to break down barriers

between generations and find fresh,

practical solutions by listening to the

people most affected by the skills gap.

More than just events: year-round

upskilling

RX Africa knows that real progress doesn’t

happen in a single three-day event. That’s

why they’ve invested in year-round efforts

to grow talent in and beyond the tourism

space.

• With Soapbox, they offer pre-event

online workshops exploring

Sustainability and Responsible Tourism,

so attendees arrive well-informed and

ready to engage.

• With women-in-tourism collectives, they

run tailored upskilling sessions that

double as safe spaces for women’s

personal and professional growth.

• With SAACI, they facilitate curated

networking and panel sessions that link

emerging talent with industry insiders—

creating space for meaningful

mentorship.

• And, through a growing partnership

with Cape Town Tourism, they’re

designing workshops that directly tackle

the barriers young people face when

trying to break into careers in tourism.

These aren’t top-down lectures—they’re

co-created with the learners in mind.

RX Africa also shines a light on people

already making a difference – people such

as Luckson Zambuko, founder of the

African Youth in Tourism & Hospitality

Association – helping to link grassroots

efforts to wider regional conversations and

opportunities.

“If we want to transform African tourism,

we need to treat young people as cocreators,

not just participants,” Mr

Zambuko said. “It’s not enough for youth

to be in the room; they must have a real

voice at the table. When industry leaders

listen, mentor, and empower the next

generation, we unlock solutions that speak

to the realities and ambitions of Africa’s

future.”

Measuring what really matters

While some organisers track success by

numbers – heads through the door or

social media reach – RX Africa is interested

in something deeper.

“We work closely with our university

partners,” Ms Weaving said. “We follow up

with participants, to see who found

internships, landed jobs, or connected

with mentors after events. That’s the kind

of impact we’re aiming for.”

It’s these stories – and the lives changed

as a result – that define success more than

any headcount ever could.

Nextgen is redefining the rules

Hospitality has struggled with outdated

perceptions of limited prospects, low

growth, and few chances for real impact.

That reputation isn’t helping an industry

that desperately needs fresh talent. Young

people today aren’t just looking for a

paycheck—they want careers that actually

matter. But we’re also not seeing fresh talent

on stage, talking about tourism and the way

forward. As the next generation leaders, it’s

not just about getting them into hotels, but

giving them a voice at industry events,

where we need to start listening and

creating space for them to be heard—and

to lead the way.”

Connecting established leaders with

young leaders and emerging talent is

crucial to the success of not only tourism

going forward, but also to exhibitions such

as WTM Africa.

“Our events thrive when they build

communities, not just audiences,” Ms

Weaving said. “By putting NextGen at the

heart of what we do, we’re not only

bridging the country’s biggest challenge,

we’re uncovering its biggest opportunity.”

As the next generation pushes for work

that feels valuable, the real test will be how

quickly the rest of the industry adapts. If the

energy building across RX Africa’s platforms

this year is any indication, the blueprint

being created could very well drive

transformation far beyond the event floor.



SAACI MARKET NEWS NEWS

Hostex 2026 unveils ambassadors leading

South Africa’s hospitality conversation

Six industry leaders will help Hostex celebrate 40 years of opening doors when the show

returns to the Sandton Convention Centre from 8 to 10 March 2026.

Announced during a lively webinar that explored how South

Africa can showcase its hospitality and tourism strengths to

the world during the upcoming G20 Summit, the

ambassadors bring insight, energy, and first-hand experience from

across the sectors that keep this industry moving—including

tourism, hospitality, culinary, beverage, retail, SME development, and

local industry.

“We’re privileged to have ambassadors of this calibre—people

who are shaping the industry and who are deeply invested in Hostex,

ensuring it continues to meet the needs of the sectors it serves now

and into the future,” says Lerato Nako, Event Manager of Hostex.

Meet the Hostex 2026 ambassadors

menus, and hospitality standards that balance creativity, with

commercial success. A former national culinary team member

and manager, Trevor has represented South Africa on the global

stage and remains passionate about nurturing young talent in

professional kitchens. His leadership bridges the artistry of food

with the business of hospitality.

Iain Evans—beverage: Publisher of The Coffee Magazine (True

North Media), Iain has been a driving force in South Africa’s coffee

and beverage industry for more than a decade. Through The Coffee

Magazine and events such as Creative Coffee Week, he has created

platforms that unite roasters, baristas, suppliers, and enthusiasts. His

work celebrates craftsmanship, innovation, and community—

helping to shape the culture and business of beverages across Africa.

Lindiwe Sangweni-Siddo—tourism: Chief Operating

Officer at City Lodge Hotels, Lindiwe is a widely respected leader,

with a career spanning both public-and-private-sector tourism.

Lindiwe has served on several industry boards, including South

African Tourism, and played a central role in advancing

transformation within hospitality. Lindiwe combines hands-on

operational knowledge with visionary leadership, offering a

broad perspective on how tourism can adapt to meet new

traveller expectations, while continuing to grow local

opportunity.

Trevor Boyd—culinary: A chef by training and now

Operations General Manager: Food & Beverage at City Lodge

Hotels, Trevor has built a distinguished career developing people,

Omelele ‘Omi’ Mmbo—retail & SME: As Head of Business

Development—SME at FNB, Omi drives initiatives that help small

businesses build resilience and access new markets. With a

background in sales, customer experience, and enterprise

development, he understands the challenges faced by entrepreneurs

in the supply chain, from funding to sustainability. His work with

SMEs across the country has helped many suppliers in the hospitality

and retail sectors to scale successfully, proving his belief that small

business is the heartbeat of the South African economy.

Gustav Pieterse—hospitality: As FEDHASA Inland Chair,

Gustav represents and advocates for the interests of hospitality

professionals across South Africa. Drawing on his own

operational experience as an hotelier, he has built a reputation as

a practical leader focused on collaboration and policy dialogue

that strengthens the industry. Gustav is passionate about

ensuring that the next generation of hospitality professionals

inherit a strong, inclusive, and future-ready sector.

Happy MaKhumalo Ngidi—local industry: Winner of the

2025 IMM Marketer of the Year Award, Happy is Executive: Marketing

& Communications at Proudly South African, where she has led the

organisation’s Buy Local campaign since 2015. With more than two

decades in marketing, public relations, and brand management, she

has worked across both corporate and entrepreneurial spaces, from

multinational brands to her own ventures. Passionate about youth

empowerment and women in business, she founded the Happy

Khumalo Scholarship Fund and Bella Wines, blending purpose,

creativity, and advocacy for South African excellence.

In the build-up to Hostex 2026, each ambassador will share

thought-leadership articles through Hostex’s digital channels—

offering insights, trends, and advice drawn from their fields. During

the show, they’ll take to the stage in the Industry Hub seminar

theatre and across feature areas, engaging directly with visitors and

exhibitors to exchange ideas and spark collaboration.

Beyond the show, the ambassadors will continue to be part of the

Hostex think tanks and strategy sessions, helping shape how the

platform evolves to meet the needs of the next generation of

hospitality, food, and beverage professionals.



MARKET NEWS

D&D Concierge Consulting hosts the 15 th Annual

Johannesburg Concierge and Guest Relations Conference

D&D Concierge Consulting successfully hosted the 15 th annual Concierge and Guest Relations

Conference at the creative art and cultural hub, Victoria Yards, Johannesburg. This year’s

theme, ‘Why only purple cows survive’ inspired attendees to embrace innovation, creativity

and differentiation within the hospitality industry.

The conference once again brought together concierges

and guest relations professionals from leading

Johannesburg hotels, including attendees from the

Johannesburg International Hotel School and Sun City Hotels,

creating a collaborative platform for networking, learning,and

growth.

Dynamic motivational presentations were delivered by

Larry Hodes and David Stellenberg, who inspired attendees to

think differently about service excellence and personal impact.

Laurice Taitz-Buntman from Johannesburg in your Pocket

captivated the audience with an informative talk on the city’s

hidden gems and diverse experiences, reinforcing

Johannesburg’s role as a world-class destination. Vongani R.

Sambo from South African Tourism further enriched the day by

presenting the latest tourism statistics for Gauteng, offering

valuable insights into travel trends and visitor behaviour. An

in-depth overview of Les Clefs d’Or was also given by Masood

Sadulla—Chief Concierge at the Saxon Hotel, Villas and Spa.

A highlight of the conference was the participation of

various exhibitors, including Winklmayr Leathercraft,

Bryllianta Jewellers, Bastion Aviation, Harties Boat Company,

44 Stanley, African Hills Safari Lodge, Quoin Rock Wines, IV

Booster, Postnet Couriers, as well as many others. They

showcased their offerings and shared how their products and

services can enhance the in-hotel guest experiences by

providing brief presentations demonstrating how partnerships

with local businesses and service providers can add unique

value to hotel concierge desks and guest relations

departments.

“Bringing together concierges, guest relations

professionals and hospitality partners creates a powerful

space for learning and connection,” said Deon Prinsloo,

director of D&D Concierge Consulting.

“Events like these are vital for empowering front line

hospitality professionals who serve as the heartbeat of our

tourism industry,” said Kagisho Ditira, director of D&D

Concierge Consulting.

The day concluded with a special 15 th Anniversary

Celebration of the South African Concierge Forum, marking 15

years of excellence and contribution to the hospitality

industry. Guests enjoyed a sophisticated tasting experience

featuring Quoin Rock Wines, SAB, and Primal Gin—bringing

the conference to a memorable close in true style.

“Celebrating 15 years alongside our industry peers was

the perfect way to conclude a day of inspiration and

connection,” said Mr Prinsloo, “as the goal remains to uplift,

connect, and inspire those who make the hospitality industry

exceptional.”

Deon Prinsloo.



MARKET NEWS

Image by lapping from Pixabay

AfCFTA Secretariat invites

Africa to meet in Accra, Ghana

The AfCFTA Secretariat, in partnership with the Black Star Experience (BSE) and Africa

Tourism Partners (ATP), is proud to announce the inaugural Creatives Connect Afrika

2025: The AfCFTA Forum on Tourism, Creatives and Cultural Industries

(www.creativesconnectafrika). This groundbreaking event will take place in Accra,

Ghana, from 24-26 November 2025.

Aplatform for creative excellence, the

Creatives Connect Afrika 2025 is a

Forum and Festival that will bring

together African and diaspora creatives in

film, music, and fashion, as well as tourism

professionals. The event aims to foster

intra-African business development,

investment, and marketing under the

AfCFTA framework.

Programme highlights

• Masterclasses: Learn from industry experts

and thought leaders.

• Policy Dialogues: Engage in high-level

discussions shaping policies and

identifying opportunities.

• Matchmaking Opportunities: Connect

with potential tourism, creative, and

cultural industry professionals’ partners and

investors.

• Exhibitions: Showcase your work and

products.

• Deal-Making Lounges: Dedicated

spaces for film, music, and fashion

professionals.

Attendees and participants will include

talented designers, innovative creatives,

and distinguished tourism professionals,

alongside representatives from national

tourism boards and authorities. Engage

with tour operators, travel agents, and key

players in tourism experiences and

attractions, as well as forward-thinking

entrepreneurs in the tourism sector.

Connect with leaders from the creative and

cultural industries, film and music

production companies, passionate fashion

enthusiasts, and the bright youth driving

innovation and technology. Don’t miss this

opportunity to collaborate and shape the

future of these vibrant industries.

Join us for an exceptional gathering of

influential figures, including policymakers,

visionary investors, dynamic film and music

producers, and cutting-edge fashion

houses.

As a precursor to the inaugural the

AfCFTA Secretariat, in collaboration with

Black Star Experience (BSE) and Africa

Tourism Partners, launched the AfCFTA

Forum & Festival on Tourism, Creative, and

Cultural Industries Creatives 2025. This

event took place on Monday, the 27th of

October 2025.

Registration and exhibition stands

Artists, filmmakers, fashion designers,

creative enthusiasts, and tourism

professionals are encouraged to register

and attend this prestigious festival. Only

twenty exhibition stands are available for

exhibitors from across Africa. To register or

for more information, contact Rejoice

Chishamba at

rejoice@africatourismpartners.com or

+27 (0)81 303 7030.



MARKET NEWS

Industry Think Tank to

chart the future of tourism

in KwaZulu-Natal

Tourism and hospitality leaders from across KwaZulu-Natal will gather at The Oyster Box

Hotel on 6 November 2025, for the inaugural KZN Tourism and Hospitality Think Tank.

Held under the theme ‘Changing the Narrative Through Collaboration’, the event will bring

together people working within the province’s hospitality and tourism ecosystem to explore

opportunities, address challenges and co-create practical solutions for the sector’s growth.

While the event is spearheaded by

major industry players such as Red

Carnation, Sun International, First

Resorts, Beekman Group, ANEW Hotels,

African Sky Hotels and Resorts, Champagne

Sports Resort, and Dream Hotels & Resorts,

participation is open to all who are

passionate about rebuilding and promoting

tourism in KZN.

The initiative follows the success of the

third Hospitality Industry Think Tank in

Johannesburg in August 2025, where tourism

professionals from across South Africa

gathered to share ideas, innovations, and

strategies for sustainable growth. In addition

to raising R180K for the non-profit

organisation Touching Dreams, the

Johannesburg session identified several

national priorities for collective action.

One of the strongest themes to emerge

was the need to position South Africa as

more than a ‘two-pot’ destination. Delegates

emphasised that tourism growth depends on

showcasing the country’s diversity beyond

Cape Town and Kruger National Park.

KwaZulu-Natal was identified as a natural

focus area, with its unique combination of

beach, berg, and bush experiences.

“KZN is the full package and the obvious

place to focus our efforts for an immediate

impact,” said Chris Godenir, Touching Dreams

ambassador and creator of the annual

Hospitality Industry Think Tank.

“A lot has been done over the past two

years to improve tourism in the province, but

much of that work has happened in silos and

progress has been slow. Our goal is to unite

all KZN players so that we can move in the

same direction, pool our resources, and

maximise our collective impact,” Mr Godenir

said.

Held in association with FEDHASA, SATSA,

and VOASA, the Think Tank will focus on five

core themes:

· Collaboration

Aligning public and private sectors for

integrated development to strategise the

new narrative and rebrand KZN.

· Fixing the foundations

Addressing infrastructure challenges and

inefficient municipalities.

· Reviving state-owned assets

Unlocking the potential of environmental

and cultural attractions.

· Promoting economic growth

With tourism as a catalyst for job creation,

sustainability, and social stability.

· Promoting heritage and culture

Respectfully navigating governance in the

Zulu Kingdom.

Each theme will be explored by a panel of

industry experts, with active audience

participation encouraged. Discussions will

culminate in a summarised action plan

outlining tangible outcomes and specific

follow-up responsibilities. As a first port of

call, the key findings will be presented to the

KwaZulu-Natal Department of Economic

Development, Tourism and Environmental

Affairs at the Provincial Tourism Conference,

which has been proposed for 7 November

2025. This will ensure that insights and

recommendations reach key decision makers

immediately.

“The KZN Tourism and Hospitality Think

Tank is not meant to be a talkshop—it’s

about driving meaningful action and

measurable change,” said Roger Macquet,

Director, Champagne Sports Resort.

“We urgently need to shift the narrative

from one that focuses on KZN’s challenges, to

one that highlights its successes and

immense potential. The province has

everything to offer both local and

international travellers and is a year-round

destination. After a few tough years, it’s time

to put KZN back on the map.”

Proceeds will once again benefit Touching

Dreams, specifically the Think Big Academy in

KZN, an initiative dedicated to creating youth

employment opportunities within the

tourism sector.

The headline sponsor of the event is SATIB

Insurance Brokers, who offer specialist

insurance cover for the tourism, hospitality,

and leisure industries of Africa.

“As a specialist broker focused on

understanding the evolving needs of the

tourism and hospitality industries,

collaboration is at the heart of what we do,”

said Kevin Watson, Executive Head, SATIB

Insurance Brokers.

“Finding solutions that help reduce risk

and strengthen these vital sectors is

something we care deeply about. The Think

Tank provides an important platform to

address some of the province’s most pressing

challenges, and we are pleased to be part of

this collective effort,” Mr Watson added.

Reserve your space at this industry-leading

event:

· KZN Tourism and Hospitality Think Tank

· Dream the Impossible Dream Gala Cocktail

Event


Business Events Events Africa Africa September October 2025 43

SAACI NEWS

Rethinking the entire sustainability ecosystem of events

For years, the events industry has measured sustainability through recycling, carbon offsets,

and plastic elimination. However, as Gary van der Watt, Director and Sustainable Design &

Implementation Consultant at Xanita, shared during the SAACI National Annual Conference

2025, true sustainability demands a rethink of the entire ecosystem, not just a material swap.

Mr Van der Watt challenged the idea that sustainability

can be defined by a single measure, such as CO₂

output. “Plastic is technically carbon neutral, yet we

all know the environmental devastation it causes,” he said.

“Sustainability can’t be reduced to one metric.”

Xanita shifted focus from replacing materials to reimagining

systems—assessing energy inputs, water usage, transport,

and end-of-life impact. The company’s fibreboard products,

made from post-consumer wastepaper, are designed for reuse

and flat-pack reassembly, reducing waste, emissions, and setup

time. “We’re saving more through reuse than we ever did

through recycling,” Mr Van der Watt noted. “Recycling is now

the cherry on top.”

Beyond materials, Mr Van der Watt urged the industry to

think about sustainability as a connected system that includes

social and economic dimensions. Measuring carbon and waste

is vital, but incomplete. True progress considers local economic

value, supply chain health, and community benefit.

This shift calls for collective effort, “We don’t need perfect

individual solutions,” he said. “We need collective commitment.”

When organisers, venues, and suppliers align around circular

principles, sustainability becomes a shared value, not a

compliance task.

Event professionals are natural problem-solvers. Mr Van der

Watt encouraged them to apply that creativity to sustainability,

asking how to repurpose, reassemble, and reimagine rather

than replace. These practical innovations often save both money

and resources, turning sustainability into a competitive

advantage. As global clients increasingly value authentic,

responsible experiences, sustainability is no longer optional—

it is a design principle.

“Sustainability isn’t a campaign,” Mr Van der Watt

concluded. “It’s how we build, how we collaborate, and the

legacy we leave behind.” For the business events industry, that

legacy is clear: move from intent to integration, embedding

sustainability into every event, for people, planet, and

performance.



EXSA NEWS

Why EXSA membership still matters

In today’s fast-paced exhibition and events industry, it’s easy to understand the

frustration around ‘association fatigue’. Many professionals find themselves

juggling multiple memberships, sponsorships, and commitments across various

industry bodies. Wouldn’t it be simpler to just have one unified association?

By Sibusiso Mncwabe, chairperson of EXSA

While conversations around a new alliance (and the SA

Events Council continue), the value of belonging to a

focused, purpose-driven association like EXSA

remains undeniable.

A dedicated home for stand builders and suppliers

EXSA is the recognised home for stand builders and suppliers in

South Africa’s exhibition and events sector. We advocate for our

members, ensuring their voices are heard in industry-wide

discussions. Our collaboration with venues and organisers is

essential to delivering seamless, safe, and high-quality events.

A community that supports each other

EXSA membership is more than just a badge—it’s a network. Our

members share a strong sense of camaraderie and

professionalism. Whether it’s asking for referrals, solving

challenges, or sharing advice, our platform fosters open dialogue

and mutual support.

A mark of quality and professionalism

The EXSA brand stands for excellence. We encourage our members

to uphold high standards and celebrate their achievements through

our annual awards. These recognitions inspire innovation and

continuous improvement across the industry.

Exclusive financial benefits

One of the standout advantages of EXSA membership is the 0%

VAT ruling for international clients—a benefit negotiated

specifically for our members. This not only enhances

competitiveness in the global market but also positions EXSA

members as preferred suppliers for international events.

Exciting developments ahead

Looking to 2026, EXSA is evolving. We’re introducing new

membership tiers, to welcome more companies, and tailoring

benefits to reward higher levels of engagement. From training

programmes to operational support and strategic guidance, we’re

building a stronger value proposition for every member.

Global connections for local growth

Since our founding in 1980, EXSA has continually adapted to stay

relevant. Our recent MOU with AAXO and IFES, along with ongoing

discussions with ESSA from part of our strategy to bring global

insights and opportunities to our members.

Active membership = greater value

The more you engage, the more you gain. Networking events,

training sessions, and collaborative initiatives not only expand your

knowledge but also help shape the future of our industry. Together,

we can nurture the next generation of stand builders and suppliers.

Flexible membership model

EXSA now offers a rolling 12-month membership, allowing

companies to join at any time. Each application is carefully vetted

to maintain the integrity and professionalism of our community.



SITE NEWS

James Byrne, International Tourism Film Festival Africa; Mike Waller, Dragonfly Africa; Bongiwe Nzeku, South Africa National Convention Bureau;

Tes Proos, President of Site Africa and Crystal Events and Septi Bukula, Rendzo Network.

Site Africa Summit 2025: insights,

innovation, and inspiration

The recent two-day Site Africa Summit and Masterclass, held at the Hotel Sky Sandton,

brought together industry professionals for a dynamic hybrid event focused on the future of

incentive travel and professional development. The event was expertly hosted by Tes Proos,

Site Africa President, who ensured the programme ran seamlessly across both days.

By Irene Costa

Astandout moment of the Site Africa

Summit and Masterclass was the

keynote address by Shéri Brynard.

Introduced by her mother, Susette

Brynard, Shéri delivered a powerful

motivational talk themed ‘Nothing is

Impossible’. Shéri emphasised that having

Down Syndrome did not make her any

different, reminding attendees that everyone

is unique in their own way. Shéri’s inspiring

story and her role as an ambassador for Down

Syndrome resonated deeply with the

audience. This set the tone for a masterclass

filled with optimism and actionable insights.

Day one was focused on inbound incentive

travel. The agenda featured thoughtprovoking

panel discussions on

understanding incentive travel and effective

destination marketing. Participants learned

how to ‘sell’ their destinations and how to

think on their feet when unexpected

challenges arise. The masterclass also

emphasised the importance of youth

involvement in the sector, with ongoing

discussions about attracting and empowering

the next generation of industry leaders.

SITE Young Leaders also tackled challenges,

explored emerging opportunities, and shared

inspiring success stories during their session.

They engaged in meaningful discussions

about the realities faced by newcomers in the

incentive travel sector, exchanging ideas on

how to overcome barriers to entry and

highlighting the importance of mentorship

and continuous learning. Their contributions

not only showcased the innovative

approaches being adopted by the next

generation, but also emphasised the pivotal

role young professionals play in shaping the

future of the incentive industry.

Gill Dewar, MICE Cubed and Kathy Lavery, Vice

President of Site Africa & euromic.



SITE NEWS

Hannah McGill, Hotel Sky Sandton and Jabu

Matsilele, Small Tourism Enterprise Association.

Kathy Lavery, Vice President of Site Africa & euromic; Shéri Brynard, keynote speaker, and Tes

Proos, President of Site Africa and Crystal Events and Susette Brynard.

On day two, the focus shifted to outbound

incentive travel, kicking off with a session on

artificial intelligence (AI) and its practical

applications in daily work. Site Global President

Nitin Sachdeva shared real-world examples

and insights into the AI tools currently shaping

the industry. Sustainability was also in focus,

with Stefano Oroni leading a discussion on

cruising and responsible travel practices.

Other key themes included understanding

the full incentive service, what comes before

the incentive, navigating market challenges,

and expert advice from ‘visa guru’ Candice

Magen.

Attendees also received tips on how to look

their best while travelling by Noleen Saville,

rounding out a holistic approach to

professional and personal growth.

Overall, the Site Africa Masterclass 2025

delivered two days of exceptional learning,

networking, and inspiration. Attendees left

with fresh perspectives, practical tools, and

renewed motivation to drive the incentive

travel sector forward.

Sma Gcabashe and Lindi Mthethwa, Minor

Hotels.



AAXO NEWS

Closing off a strong year

As we move into the final weeks of the calendar year, it’s a fitting moment for us at AAXO to

reflect on what has been a truly strong year for the exhibitions, conferences and live-events

industry in South Africa and Africa at large.

With much still to come in shows and activations

over the last few weeks, we want to pause,

acknowledge our collective achievements, and set

the tone for finishing 2025 well—while looking ahead to

even greater things in 2026.

A year of resilience, innovation and

togetherness

The past twelve months have reinforced what we have long

known: that the face-to-face gathering remains irreplaceable

in creating business outcomes, forging relationships and

sparking innovation. At AAXO we have continued to promote

world-class standards, sustainability of practices, skills

development and cross-continental collaboration.

In particular:

• We have Identified and appointed two supplier members to

sit on our board. This will help in facilitating the gaps

between organisers and suppliers.

• Our member base, and the ecosystem of organisers,

venues, suppliers, service providers and exhibitors, continue

to prove that South Africa and Africa remain fertile ground

for live events, trade exhibitions, conferences and B2B

gatherings.

With only a few weeks of shows and activations to go, here

are some key actions for organisers, suppliers, exhibitors and

stakeholders to ensure we close the year strongly:

• Ensure exceptional execution: Even if it’s ‘one of the final

events’, remember that quality counts. The legacy you leave

now will carry into next year.

• Capture learnings: Use the last events of the year to gather

feedback, debrief, analyse data and refine your strategy for

2026.

• Recognise your team and partners: 2025 has demanded

agility, dedication and innovation. Take time to celebrate

these contributors.

• Build your next-year pipeline now: Don’t wait for

January. Begin conversations, secure bookings, refine your

calendar and partnerships while the momentum is still high.

• Keep sustainability front of mind: The industry is

increasingly judged not just on ‘what’ we deliver, but how.

Efficiency, environmental responsibility and innovation must

remain central.

• Promote connection and collaboration: As AAXO, we

believe strongly in the network of organisers, venues,

service providers and exhibitors. Finishing the year

collaboratively helps all of us enter 2026 in good stead.

As we prepare to step into 2026, the opportunities are

clear: expanding our footprint across Africa, deepening our

professionalism and standards, and making our exhibitions

and conferences even more impactful. AAXO’s role remains

focused on driving those outcomes: providing resources,

advocating best practices, fostering skills development and

enabling our members to succeed.

We look to the year ahead with optimism, underpinned by

the strong foundation built in 2025. Let’s carry that

momentum, enter the new year with purpose, and continue

to make the African exhibitions industry a benchmark of

excellence.

To every organiser, exhibitor, venue partner, supplier,

delegate, and service provider—thank you. Your

commitment and creativity have made this year a success.

Let’s finish the year with a flourish and look forward to what

we will build together in 2026.




Belong. Lead. Transform

Sustainability doesn’t happen in isolation—it happens in community. The Event Greening

Forum (EGF) proves that when passionate professionals unite with purpose, meaningful

change takes root.

Joining the EGF isn’t just about

membership; it’s about becoming part of

a movement that shifts the focus from

‘we should’ to ‘we are’. Through collaboration,

knowledge-sharing, and South African

ingenuity, EGF members are redefining what

sustainable, world-class events look like.

From interactive workshops and online

discussions to real-world case studies, the

EGF connects planners, venues, suppliers, and

creatives who view sustainability not as a side

note, but as the main act. Members exchange

ideas, tackle challenges, and discover

practical ways to design events that make

both business and environmental sense.

Membership also opens doors to insight,

influence, and opportunity. It’s where

industry standards are set, questioned, and

strengthened—and ultimately will lead to

sustainable event certification (watch this

space!).

Beyond professional growth lies genuine

connection. The EGF community brings

together people who care deeply about the

planet, the industry, and each other. It’s

where experience meets innovation, and

where partnerships and mentorships flourish

under a shared goal: doing better, together.

As the industry evolves, the call to belong

has never been louder. Those who lead the

change will be the ones who choose to

collaborate and act consciously. Join the

Event Greening Forum—and help shape

the future of sustainable African events.

Visit www.eventgreening.co.za to find out

more.



DIRECTORY

SOUTHERN AFRICAN ASSOCIATION

FOR THE CONFERENCE INDUSTRY

EXHIBITIONS AND EVENTS

ASSOCIATION OF

SOUTHERN AFRICA

SOCIETY FOR INCENTIVE

TRAVEL EXCELLENCE

SA EVENTS COUNCIL

HEAD OFFICE

Chief Executive Officer

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Communications Manager

Caylynne Fourie

e: communications@saaci.org

c: +27 (0)68 583 9270

EXSA OFFICE

www.exsa.co.za

EXSA Chairperson

Sibusiso Mncwabe

Deputy Chairperson

Jacqui Nel

Treasurer

Ismael Atanasi

President

Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer

Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours.com

Sustainability

Daryl Keywood

e: hello@saeventscouncil.org

Chairperson

Raylene Johnson, CEO: TEBCO-SA

Interim treasurer

Glenn van Eck, Chairperson: CEPA

Spokesperson

Projeni Pather, Chairperson: AAXO

Membership Services & Operations

Sarina Steenkamp

e: members@saaci.org

t: +27 (0)82 414 0868

BOARD MEMBERS

Alex Wrottesley

e: alex@intoafrica.co.za

Clarissa Carsten

e: clarissa.carsten@umfana.co.za

Western Cape Chair

Liam Beattie

Deputy Western Cape Chair

Nic Curle

KZN Chairperson

Ashona Maharaj

Gauteng Chairperson

Kerry-Lee Bester

Southern Africa Development

Brad Glen

East Africa Development

Chris Munyao

Young Leader Programme

Peter Mwanja

Africa Convention Bureaus

Rick Taylor

Members

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan Display & Event

Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA Africa Chapter

Esti Venske

e: venskee@cput.ac.za

Kim Roberts

e: info@mise-en-placesolutions.com

Lara le Roux

e: lleroux@paragong.com

Londi Khumalo

e: londi@nichepartners.org

Events Chairperson

Angelique Smith

Directors

Ross Wilson

Gavin Burgess

Kimendrie Pillay

Emmanuel Patty

Daniel Chemel

Steve Marsden

North Africa Development

George Fawzi

Board member at large

Rick Taylor

East Africa (Rwanda)

Chris Munyao

North Africa

George Fawzi

Advisory Members

Prof Nellie Swart, Associate Professor: Tourism

Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual

Voice CC

Merryl Fairfoot

e: merrylf@cticc.co.za

North Africa support

Brad Glen

Projeni Pather

e: projeni@exposuremarketing.co.za

Ronelle Pillay

e: ronelle.pillay@southernsun.com

Secretariat & Events

Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa



DIRECTORY

ASSOCIATION OF AFRICAN

EXHIBITION ORGANISERS


INTERNATIONAL CONGRESS &

CONVENTION ASSOCIATION

SACIA — Southern African Communications

Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

Executive director: Kevan Jones

46 Waterford Office Park, Waterford Drive, Fourways,

Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator:

Anthea Buys

e: anthea@aaxo.co.za

Chairperson

Projeni Pather, Exposure Marketing

e: projeni@exposuremarketing.co.za

Vice Chairperson

Adele Hartdegen, Dogan Events

Board Director

Gary Corin, Specialised Exhibitions

e: Gary.corin@montgomerygroup.com

Venue Committee Chairperson

Cornelle du Preez, Gallagher Convention Centre

e: cornelled@gallagher.co.za

Treasurer

James Bull, Informa Tech

e: James.bull@informa.com

Immediate Past Chair

Devi Paulsen-Abbott

e: devi@aaxo.co.za

Board of Directors

Adele Hartdegen, Dogan Events

Errol Bryce, Vuka Group

Joshua Low, dmg Events

Tracy Gounden, Messe SA

179 Jan Smuts Ave, Parktown North, Private Bag

X7000, Parklands 2121

t: +27 (0)11 447 4777

e: info@eventgreening.co.za

w: www.eventgreening.co.za

Management Committee Members:

Chairperson: John Arvanitakis, Chat’r Xperience

1 st Vice Chairperson: Neo Mohlatlole, SevenColors

2 nd Vice Chairperson: Angelique Smith, Event

Synthesis

Treasurer:Justin Hawes, Scan Display

Secretariat: Lynn McLeod, Individual

Aabida Davis, CTICC

Caylynne Fourie, Individual

Gary van der Walt, Xanita

Gavin Burgess, Technology Partners

Grace Stead, Steadfast Greening

Herkie du Preez, STRONG PR

Joey Swart, Take Note Events

Morwesi Ramonyai, Borena Energy

Patrick Cronning, Expo Guys

Sanja van Rooyen, Specialised Exhibitions

Associate Members

Anthea Buys, AAXO

Ellen Oosthuizen, PCO Alliance

Glenton de Kock, SAACI

Kevan Jones, SACIA

Lee-Ann Alder, EXSA

Tess Proos, SITE Africa

PCO ALLIANCE NETWORK

e: info@pcoalliance.co.za

w: www.pcoalliance.co.za

Chairperson

Melody Barber

t: +27 (0)84 705 1181

ICCA African Chapter

Chairperson:

Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson:

Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat:

Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

w: www.iccaworld.com/dbs/africanchapter

w: www.iccaworld.org

OTHER ORGANISATIONS

OF INTEREST

ABTA — African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

w: www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African

Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones


t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Chairperson: Glenn van Eck

Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office — Federated

Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za

w: www.fedhasa.co.za

PSASA – Professional Speakers Association of

Southern Africa

t: +27 (0)11 462 9465

c: +27 (0)83 458 6114

e: admin@psasouthernafrica.co.za

w: www.psasouthernafrica.co.za

SATI — South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za

w: www.translators.org.za

SATSA — Southern Africa Tourism Services

Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za

w: www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za

w: www.skalsouthafrica.org

STA — Sandton Tourism Association

t: +27 (0)83 558 5445

e: secretariat@sandtontourism.com

w: www.sandtontourism.com

TBCSA — Tourism Business

Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel

w: www.tbcsa.travel

w: www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA — Tourism Grading

Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA — Interpreters/Translators Network

of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

w: www.interpreter.org.za

TPSA — Technical Production Services

Association

c: +27 (0)82 555 5556


w: www.tpsa.co.za

Executive director: Kevan Jones

TTA — Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

w: www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

SABOA — Southern African Bus Operators

Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

w: www.saboa.co.za



MARKET NEWS

Hyatt announces plans for Hyatt Regency brand in Zambia

Hyatt recently announced that a Hyatt affiliate has entered into a management agreement

with an affiliate of ASB Hotel Properties and Albwardy Investments (Pamodzi Hotels PLC) to

bring the full-service Hyatt Regency brand to Lusaka, Zambia, with Hyatt Regency Lusaka

The Pamodzi.

Currently, The Pamodzi Hotel, will

undergo extensive renovations while

remaining open, with plans to reopen

under the Hyatt Regency brand in 2026.

The five-star hotel will mark the debut of

the Hyatt Regency brand in Zambia,

thoughtfully expanding Hyatt’s portfolio in

a new destination and providing World of

Hyatt members and guests with more

options to stay around the world. Upon

opening under the Hyatt Regency brand,

World of Hyatt members will be able to

earn and redeem points and tier-qualifying

night credits.

“We are delighted to work with ASB Hotel

Properties, Albwardy Investments and

Pamodzi Hotels PLC to bring the Hyatt

Regency brand to Zambia in 2026,” said

Stephen Ansell, Managing Director, Middle

East and Africa, Hyatt. “This signing is a

fantastic milestone as we continue growing

our brands in Africa, showcasing our

commitment to enhancing our brand

presence in the region and expanding our

Classics Portfolio in new destinations.”

“We are proud to collaborate with Hyatt

and Pamodzi Hotels PLC to introduce the

Hyatt Regency brand to Zambia,” said

Mr. Ali Albwardy, Chairman, Albwardy

Investments. “The Pamodzi Hotel has long

been a landmark in Lusaka, and through

this renovation and rebranding, we aim to

elevate it into a world-class destination for

both business and leisure travellers.”

Nestled in the urban capital, Hyatt

Regency Lusaka The Pamodzi will offer 170

well-appointed guestrooms and suites,

with contemporary décor and thoughtful

design to provide travellers with a

premium stay. Meeting and event spaces

are designed for guests to gather and

connect, catering to both large-scale

conferences and intimate settings for

special occasions. The hotel’s location is

near the city’s key business district and

tourist attractions, including the Lusaka

National Museum which explores

Zambian history, culture and art. For

travellers seeking an African adventure,

the property is a 30-minute drive from

wildlife experiences such as Lusaka

National Park and the Elephant

Orphanage Project (Game Rangers

International).

Index of advertisers

ADVERTISER PAGE EMAIL WEBSITE

AAXO 48 aaxo@aaxo.co.za www.aaxo.co.za

Barmotion 16-17,18 info@barmotion.co.za barmotion.co.za

Event Greening Forum 49 info@eventgreening.co.za www.eventgreening.co.za

ExpoGuys 19 info@expoguys.co.za www.expoguys.co.za

EXSA 45 exsa@exsa.co.za www.exsa.co.za

Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za

Premier Hotels 28-29,30 info@premierhotels.com www.premierhotels.com

SAACI 44 info@saaci.org www.saaci.org

SA Events Council 25 hello@saeventscouncil.org www.saeventscouncil.org

SITE Africa 46 info@sitesouthernafrica.com siteglobal.com/chapter/site-africaess

STRONG Conferences FC,IFC,6-8 get@strongconferences.com strongconferences.com

Sun City 20-21,22 scevents@suninternational.com suncity.co.za

The Maslow Hotel 10-11,12 maslow.conference@suninternational.com www.suninternational.com/maslow



JOHN’S THOUGHTS

Regenerative tourism—beyond sustainability

For many years, our industry has spoken about sustainable tourism. We’ve discussed

greening, reducing carbon footprints, sourcing responsibly, and managing waste, and while

these are all vitally important, I find myself asking whether sustainability is still enough.

By John Arvanitakis

As we move deeper into a world grappling with

climate change, biodiversity loss, and social

inequality, it’s becoming clear that simply reducing

our impact is no longer sufficient. The global conversation is

now shifting towards something far more proactive:

regenerative tourism. It’s a conversation South Africa needs to

be part of—particularly within our business events sector.

Understanding regenerative tourism

Regenerative tourism is more than just an evolution of

sustainability. While sustainability focuses on minimising

negative impacts and maintaining balance, regenerative

tourism goes a step further; it seeks to actively restore,

renew, and revitalise the natural and human ecosystems that

support tourism in the first place.

In simple terms, it’s about leaving a destination better

than we found it. That means looking at tourism, including

business events, conferences, and exhibitions, as a vehicle for

positive impact, instead of asking, “How can we do less

harm?”, regenerative tourism asks, “How can we do more

good?”

This approach is holistic. It looks at how tourism activities

can contribute to environmental restoration, social wellbeing,

cultural preservation, and economic resilience. It’s

about collaboration between organisers, venues, suppliers,

delegates, and host communities, building a relationship

that benefits everyone involved.

In the South African context, regenerative tourism

resonates strongly with the philosophy of Ubuntu—the idea

that ‘I am because we are’. Just as Ubuntu emphasises

interconnectedness and mutual responsibility, regenerative

business events ask us to acknowledge that the success of

our events is deeply linked to the communities in which they

take place. The better we care for these communities, the

stronger and more meaningful our events become.

Business events as mini-cities

One way to understand the impact of business events on

communities is to think of them as mini-cities. For the

duration of a conference, exhibition, or incentive event,

create a temporary hub that uses scarce community

resources—water, electricity, roads, accommodation, food,

and other infrastructure. While these events generate

economic activity, they can also place a significant strain on

local resources.

Regenerative tourism challenges us to turn this potential

overconsumption into something positive. It asks us to plan

and operate our events in ways that leave a lasting benefit,

whether that’s through infrastructure improvements,

community projects, or environmental restoration initiatives. In

essence, it is the practical application of Ubuntu: our success is

intertwined with the well-being of those who host us.

Why regenerative tourism matters for business

events

Tourism, and business events by extension, play a massive role

in global and national economies. But it also contributes

significantly to greenhouse gas emissions due to long-distance

travel and energy-intensive operations. The business events

industry depends heavily on transport, infrastructure, and

natural resources, which means we carry a particular

responsibility in how we plan, deliver, and measure our impact.

The shift towards regenerative tourism challenges us to

rethink what success looks like. It’s no longer enough to host a

‘green’ event or use recycled materials for an exhibition stand.

Instead, we need to look at how our events can regenerate,

how they can restore a venue’s environment, uplift local

communities, empower small businesses, and create lasting

legacies in the places we operate.

In essence, regenerative business events focus on giving

back more than we take. It’s about designing events that enrich

rather than extract, that heal rather than harm, and in South

Africa, this philosophy is inseparable from Ubuntu.

South Africa’s opportunity

Here’s the exciting part: South Africa is actually wellpositioned

to adopt regenerative tourism principles. Despite

our challenges, many of the foundations are already in place.

We have a strong culture of community involvement, a

growing commitment to sustainability within the events

industry, and an abundance of natural and cultural diversity

that lends itself perfectly to authentic, place-based

experiences.

Our business events already play an important role in

stimulating local economies and supporting small

enterprises—from caterers and décor suppliers to transport

providers and artisans. By shifting toward a regenerative

approach, we can ensure that these economic benefits also

create deeper social and environmental value.

For example, when planning a conference, we could go

beyond the usual CSR activities and instead partner with

local communities to restore wetlands, plant indigenous

trees, or support youth development programmes. When

designing exhibitions, we could prioritise reusable structures,

local materials, and suppliers who practise fair trade. When

selecting venues, we could choose spaces that operate on

renewable energy or invest in carbon offset initiatives that

directly benefit nearby communities.

Regenerative tourism isn’t about perfection; it’s about

intention and action. It asks us to design with purpose,

uphold the spirit of Ubuntu, and leave behind something

better than we found it.

A call to action for the industry

The global industry is already moving in this direction.

International destinations and convention bureaux are

beginning to market themselves not only as sustainable but

as regenerative, highlighting their commitment to

restoration, equity, and long-term community well-being. If

South Africa doesn’t join this movement soon, we risk being

left behind in an increasingly values-driven market.

But there’s also an opportunity here for leadership. South

Africa, with its rich cultural identity and deep connection to

community, is perfectly positioned to showcase how

regenerative principles can be practically implemented in the

business events context. We can lead by example, showing

that regeneration isn’t just a buzzword, but a tangible business

model that drives growth, innovation, and impact.

We must begin to view our business events not just as

gatherings for networking or trade, but as catalysts for

positive change—temporary ‘mini-cities’ that nurture the

communities that host them. The better we integrate Ubuntu

into our planning, the stronger the legacy we leave behind.

Regenerative tourism represents a paradigm shift in the

way we approach travel and its impact on communities. For

South Africa’s business events industry, it’s a call to move

beyond sustainability towards something richer, more

inclusive, and deeply aligned with our culture of Ubuntu.

If we embrace this mindset, our conferences, exhibitions,

and events won’t just minimise harm – they’ll help restore

ecosystems, strengthen local economies, and nurture the

social fabric of our host communities. In doing so, we’ll not

only meet the global expectations of responsible tourism –

we’ll help define them.

Who is John Arvanitakis?

John Arvanitakis is the founder and chief executive

officer of Chat’r Xperience, an innovative event and

exhibition agency, and serves as chairperson of

the Event Greening Forum. He is passionate about

advancing sustainability and regenerative

practices across South Africa’s business events

sector.



Business Events Africa - Vol 45 No 10 - October 2025

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Business Events Africa - Vol 45 No 10 - October 2025

Transform your PDFs into Flipbooks and boost your revenue!

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