5721 Coal River Road Marketing Flyer
Black Diamond Realty is pleased to present this retail investment offering located at 5721 Coal River Road in Rock Creek, WV. The asset is fully leased to the long-term national tenant, Family Dollar, providing reliable and stable cash flow for investors. The property offers excellent visibility and accessibility directly along Route 3, Coal River Road, complemented by ample on-site parking for customers. This turnkey retail investment provides both immediate stability and long-term appeal. With a proven national tenant and consistent income stream, 5721 Coal River Road stands out as a strong addition to any commercial investment portfolio.
Black Diamond Realty is pleased to present this retail investment offering located at 5721 Coal River Road in Rock Creek, WV. The asset is fully leased to the long-term national tenant, Family Dollar, providing reliable and stable cash flow for investors. The property offers excellent visibility and accessibility directly along Route 3, Coal River Road, complemented by ample on-site parking for customers.
This turnkey retail investment provides both immediate stability and long-term appeal. With a proven national tenant and consistent income stream, 5721 Coal River Road stands out as a strong addition to any commercial investment portfolio.
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MARKETING FLYER
5721 COAL RIVER ROAD
ROCK CREEK, WV 25174
RETAIL INVESTMENT - NATIONAL TENANT
MARATHON GAS
2,227 VPD (2025)
5721 COAL RIVER ROAD
5721 COAL RIVER ROAD
ROCK CREEK, WV 25174
TABLE OF CONTENTS
Investment Overview
Introduction of the property including building specifications, utilities,
legal description, zoning, parking/access and parcel map.
Tenant Overview: Family Dollar
Overview of the building tenant, site plan and aerial photo.
Property Photos
Interior and exterior photos of the property.
Demographics / Key Facts
Demographics and key facts pertaining to the property within a three,
five and ten mile radius.
Location Overview / Aerial Map
Detailed description/aerial photo of the property and its proximity
to surrounding businesses and locations.
Aerial Photos
Aerial photos from various heights and angles.
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04
06
10
12
14
INVESTMENT OVERVIEW
5721 COAL RIVER ROAD
ROCK CREEK, WV 25174
SALE PRICE / $875,000
GROSS BUILDING SIZE / 8,320 SQ FT
GROSS LOT SIZE / 1.30 (+/-) ACRE
CURRENT TENANT / FAMILY DOLLAR
FUTURE PROFORMA CAP RATE / 9.5%
Black Diamond Realty is pleased to present this retail investment
offering located at 5721 Coal River Road in Rock Creek, WV. The asset
is fully leased to the long-term national tenant, Family Dollar, providing
reliable and stable cash flow for investors.
The property offers excellent visibility and accessibility directly along Route 3,
Coal River Road, complemented by ample on-site parking for customers.
This turnkey retail investment provides both immediate stability and longterm
appeal. With a proven national tenant and consistent income stream,
5721 Coal River Road stands out as a strong addition to any commercial
investment portfolio.
02
5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
BUILDING SPECIFICATIONS
• 8,320 (+/-) square feet
• Security System in place
• Year Built: 2018
• Single Story Building
• Lot Size 1.30 Acres
• National Tenant, Family Dollar
PARKING / ACCESS
• Positioned immediately along Coal River Road, Route 3, with roughly
270 feet of frontage and direct access to parking
• Offers parking lot with 30 (+/-) spaces
LEGAL DESCRIPTION / ZONING / PARCEL MAP
• Inside city limits of Rock Creek
• Parcel 92, Tax Map 11, Marsh Fork District, Raleigh County
• Deed Book 5073, Page 9108
• No zoning regulations
UTILITIES
All public utilities are available to the site.
UTILITY
Electric
Gas
Water
Sewer
PROVIDER
Appalachian power
Mountaineer Gas
Raleigh County Public Service District
Raleigh County Public Service District
Detailed financial and lease information is available
upon receipt of executed Confidentiality & Non-
Disclosure Agreement.
Please submit completed CNDA's to Drew Paton at
dpaton@blackdiamondrealty.net or contact Black
Diamond Realty at 304.413.4350.
A CNDA can also be forwarded via DocuSign for
electronic signing convenience. You may indicate
that preference via email.
BLACK DIAMOND REALTY 03
TENANT OVERVIEW
GEOGRAPHIC REACH
FAMILY DOLLAR OVERVIEW
Family Dollar is a national discount retailer offering value-priced everyday
essentials in convenient neighborhood locations. Known for its accessible
pricing and streamlined store layouts, Family Dollar provides a compelling
merchandise assortment that includes household goods, groceries, cleaning
supplies, health and beauty aids, apparel, seasonal items, and home decormost
priced under $10.
Originally acquired by Dollar Tree, Inc. (NASDAQ: DLTR) in 2015 for $8.5 billion,
Family Dollar was operated as a sister banner alongside Dollar Tree to expand
reach and diversify customer appeal. In 2025, Dollar Tree sold the Family
Dollar brand and store operations, marking a significant strategic shift.
Despite the change in ownership, Family Dollar continues to operate under
its longstanding brand identity, serving as a reliable discount retailer focused
on value, convenience, and essential goods.
Family Dollar operates more than 8,000 locations across 46 U.S. states,
serving both suburban and rural markets. Its stores are strategically positioned
in high-traffic areas, often as standalone properties or key tenants in neighborhood
shopping centers. This widespread presence allows the brand to maintain
strong customer accessibility and consistent foot traffic, making it
a reliable anchor tenant in a variety of retail environments.
STRATEGY
Family Dollar's core strategy is built around delivering affordable, everyday
products in a quick, convenient shopping format. The stores focus on meeting
basic household needs with a mix of name-brand and private-label merchandise
across multiple categories. While pricing remains competitive-with many
items under $1 and most under $10—the assortment is curated to serve lowto
middle-income households seeking both value and convenience.
Under new ownership, Family Dollar continues to operate with an emphasis on
localized assortments, operational efficiency, and a steady in-store experience
that drives repeat visits and long-term community integration.
https://www.familydollar.com
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5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
SITE PLAN
SITE PLAN
*Boundaries are approximate
BLACK DIAMOND REALTY 05
Entrance.
Store Retail Floor.
Check Out Desk.
Restrooms.
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5721COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
Back Exit/Storage Room.
Office.
Entrance/Exit Store Front.
BLACK DIAMOND REALTY 07
Entrance and Parking Lot.
Front Entrance.
Exterior Back Entrance/Exit.
Exterior Front of Building.
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5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
Exterior Front of Building.
Exterior Back of Building.
BLACK DIAMOND REALTY 09
DEMOGRAPHICS / KEY FACTS
3 MILE RADIUS
4,843 104 4,176 $143,810 $23,546 $33,943 -0.5% 2,270
Total
Population
Businesses
Daytime
Population
Median Home
Value
Per Capita
Income
Median
Household
Income
2025-2030
Pop Growth
Rate
Housing
Units (2020)
KEY SPENDING FACTS
$5,000
$4,000
$3,000
$2,000
$1,000
$1,588
$583
$1,167
$2,083
$443
$0
Travel Transportation Apparel Entertainment Furniture
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5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
These infographics contain data provided by Esri, Esri and Bureau of Labor Statistics Esri and Data Axle.
The vintage of the data is 2025, 2030. Spending facts are average annual dollar per household.
5 MILE RADIUS 10 MILE RADIUS
12,502 286 11,391 $168,415 61,699 2,428 63,437 $179,187
Total
Population
Businesses
Daytime
Population
Median Home
Value
Total
Population
Businesses
Daytime
Population
Median Home
Value
$27,403 $47,347 -0.5% 6,066 $32,495 $58,066 -0.5% 28,827
Per Capita
Income
Median
Household
Income
2025-2030
Pop Growth
Rate
Housing Units
(2020)
Per Capita
Income
Median
Household
Income
2025-2030
Pop Growth
Rate
Housing Units
(2020)
KEY SPENDING FACTS
KEY SPENDING FACTS
$2,957
$3,000 $3,000
$2,389
$2,320
$2,000 $1,873
$2,000
$1,647
$1,323
$1,000 $696 $1,000
$501
$870
$620
$0 $0
Travel Transportation Apparel Entertainment Furniture
Travel
Transportation
Apparel
Entertainment
Furniture
BLACK DIAMOND REALTY
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LOCATION OVERVIEW
LOCATION GROWTH / STATS
Raleigh County, in southern West Virginia with Beckley as its county seat, is a regional
hub for commerce, education, and healthcare. Its location along Interstates 64 and 77
provides strong connectivity to major markets. The county’s economy is supported by
higher education, energy, healthcare, and tourism, with the nearby New River Gorge
National Park boosting recreational opportunities. Raleigh County continues to
demonstrate steady growth and long-term potential.
Raleigh County has a total population of 73,685 and a median household income
of $58,102. Total number of businesses is 2,636.
The City of Rock Creek has a total population of 526 and a median household income
of $84,429. Total number of businesses is 6.
Data/map provided by Esri, Esri and Bureau of Labor Statistics, Esri and Data Axle, 2025.
Distance to nearby cities: Charleston, WV - 35.9 Miles, Beckley, WV - 25 miles,
Huntington, WV - 66.8 miles, Bluefield, WV - 85 miles, Morgantown, WV - 145 miles,
Pittsburgh, PA - 210 miles
Raleigh County, WV Rock Creek City Limits Subject Location
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5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
The aerial above was taken facing west. Several of the most popular
surrounding locations have been highlighted. The subject property,
5721 Coal River Road
Along Route 3, Coal River Road, there is an average daily
traffic count of 2,227 vehicles per day. (Provided by Esri and Data
Axle, 2025).
MarshFork Elementary School
Little General, Hunts Brothers Pizza
Marathon Gas
Mark & Katrina's Barber Shop
United States Postal Service
Coal River Fire Department
BLACK DIAMOND REALTY 13
*Boundaries are approximate
Aerial of the Property Facing Southwest.
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5721 COAL RIVER ROAD • RETAIL INVESTMENT • ROCK CREEK, WV
*Boundaries are approximate
*Boundaries are approximate
Aerial of the Property Facing South.
Aerial ... View Overhead.
*Boundaries are approximate
*Boundaries are approximate
Aerial of the Property Facing Northwest.
Aerial of the Property Facing Northeast.
BLACK DIAMOND REALTY
15
FINANCIAL INFORMATION
Financial information is available upon
request and receipt of a signed Confidentiality
& Non-Disclosure Agreement.
CONTACT
BLACK DIAMOND REALTY
1399 Stewartstown Road, Suite 150
Morgantown, WV 26505
P. 304.413.4350 F. 304.599.3285
BlackDiamondRealty.net
PRIMARY CONTACT
Drew Paton
Associate / Salesperson
M. 304.680.6809
dpaton@blackdiamondrealty.net
SECONDARY CONTACT
Caleb Wooldridge, Associate / Salesperson
M. 681.209.6619
cwooldridge@blackdiamondrealty.net
* All information is believed to be accurate but not guaranteed. More information is available upon request.