Tackle Trade World January 2026

SENT TO MORE THAN

18,500

TACKLE INDUSTRY

PROFESSIONALS

IN OVER

120 COUNTRIES

EVERY MONTH

JANUARY 2026

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PAGE 24

FRENCH CONNECTION

WHY DOING BUSINESS WITH

FRANCE MAKES SENSE

PAGE 32

EUROPEAN TOURISM COULD BENEFIT

FROM FISHING AND BOATING

Asecond study on water-based

activities – hot on the heels of

hopes angling could grow tourism

across Europe – has strengthened

that push.

Just a couple of months ago, TTW reported

that both the European Fishing Tackle Trade

Association and the European Anglers

Alliance – which between them represent

the interests of the fishing tackle industry

and millions of European fishermen – told

the European Union that fisheries could play

a prominent role in boosting the continental

economy.

Now, the European Boating Industry –

which is already working closely with EFFTA

– has showcased how recreational boating in all

its forms could become a key part of Europe’s

tourism ecosystem.

A breakfast debate, hosted by MEP

Nikolina Brnjac in the European Parliament

and co-organised by ADAC e.V. and the EBI,

brought together policymakers, industry

representatives and consumer organisations to

discuss how the EU can strengthen sustainable

water-based tourism and the recreational

boating industry.

The discussion – “EU Water-Based Tourism

on the Rise: Developing the EU Policy

Framework” – was the first event of its kind

placing the sector and consumers at the heart

of the EU’s debates surrounding the future

Sustainable Tourism Strategy and Industrial

Maritime Strategy.

Water-based tourism, from marinas to

charter and boating, is increasingly recognised

as a cornerstone of Europe’s tourism

ecosystem. Participants underscored the

need for stronger EU support, investment,

and harmonised frameworks for this growing

sector.

The high-level event featured speeches from

MEP Nikolina Brnjac, Andreea Staicu (Head of

Tourism Sector, European Commission), MEP

Grapini, MEP Giménez Larraz and several

other members of Parliament across different

political groups and countries, actively engaged

in the discussion. Speaking for the sector, Marc

Diening (CEO, PPF Nautical) emphasised that

private investment, supported by clear EU

policies and realistic decarbonisation targets, is

key to driving sustainable growth, innovation,

and competitiveness in Europe’s boating and

nautical tourism industry.

EBI president Robert Marxhighlighted the

sector’s significant contribution to Europe’s

Continued on page 8…

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

JANUARY 2026

WELCOME

EDITORIAL

Editor: John Hunter

+44 7990 542958

john.hunter@artichokehq.com

A journalist all his life and with 25-plus years of international

business magazine experience, John was

the founding editor of TTW and has now returned to

the helm. He has helped many brands launch and

grow over the years through B2B publications and

via his own consultancy business.

ARE YOU READY

FOR THE YEAR

AHEAD?

ADVERTISING

North America: Bart Manganiello

+1 914 722 7601

bartalm@optonline.net

For over 38 years, Bart has been working with trade

magazines, 34 in the tackle industry. Since 2001, he

has been TTW’s North American Director, providing

the best communication programs to companies,

helping them connect with current and prospective

trade partners around the world.

Rest Of The World: Guido Knegt

+39 3475036436

guido.knegt@artichokehq.com

A Dutchman, he spent five years travelling the world

as a scuba-diving instructor and English teacher before

settling down in Sardinia. He previously worked

for TTW from 2014 - 2017.

China: Robert Li (Li Ziwei)

+86 13451914155

robert.li365@gmail.com

Since 1993, Robert has been editor-in-chief and

reporter for fishing publications in China, to magazines

and newspapers. He has also been delivering

professional trends to the tackle industry and has

managed a popular fishing forum, facilitating the

exchange of insightful industry information within

China’s premier fishing community.

ARTICHOKE MEDIA LTD

Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK

So here we are… but is 2026 arriving

to a fanfare from you or are you

approaching it with continued

trepidation?

It’s certainly understandable if it’s the latter as

the last couple of years have been anything but

plain sailing for our industry.

After a relative boom period following the

end of lockdown and Covid-19 through 2022

and into 2023, the tackle trade found itself

struggling, in many quarters.

All that stock ordered as anglers got out onto

the bank finally arrived just as they stopped

doing so, leaving beleaguered retailers with

over-stacked shelves and bulging stockrooms.

Then, just as rods, reels and accessories

finally started selling through, along came US

President Trump’s tariffs, casting a gloom over

many in the trade, especially those involved in

manufacturing or importing of products using

aluminium. It certainly made for an uncertain

ICAST trade show in the USA last summer for

some.

However, the vibe was good and, despite

it being a much smaller show than we were

used to (thanks in no small part to a threat of

unnecessary competition), EFTTEX finally

returned and, with it, an air of optimism.

Certainly, the TTW team felt a more buoyant

mood in the atmosphere, reflected very quickly

in strong ad bookings for the coming year.

Conversations have been good and more and

more manufacturers we talk to have revealed

some great plans in the pipeline. As discussed

last month, we have more industry summits

and networking events to look forward to, the

continued presence of major trade shows and a

real sense of hope, even cheerfulness, about our

trade, going forward.

There is much to be positive about. Our trade

associations in all corners continue to lobby for

our sport and it appears our message is getting

through as we are offered more seats at the

political table; potential huge markets in the Far

East are opening ever wider and, while we still

face some threats from antis and governments

who don’t seem to understand the issues, there

are signs that at least they are listening now.

As we welcome in 2026, let’s do so with a

sense of pride in the value of our industry, the

effects fishing has on everyone who picks up a

rod, the environmental benefits we can facilitate

and the innovation that the rise of technology

continues to bring.

I genuinely believe – provided we get no

major unforeseen shocks – that 2026 will be a

real year of opportunity and growth. While we

may not see all of our plans come to fruition

over the coming 12 months, there are sufficient

positive signs that the seeds will be sown for

future years.

TTW will be delighted to accompany you on

that journey, communicating your hard work,

innovation, conservation efforts and belief to the

entire world.

Happy New Year to one and all!

Super

Heat Dissipation

Super

Low-Friction

Super

Hardness

Super

Lightness

Contents

14

20

JANUARY 2026

18 SOUTH ATLANTIC STATES MOVE ON

RED SNAPPER

For years, red snapper management in the South

Atlantic has been defined by frustration. Now,

moves are afoot to change the current federal

system to keep pace with science.

20 NGT COOKS UP SOMETHING SPECIAL

FOR ANGLERS

When it comes to fishing, the thrill of the catch is

only part of the appeal. For many anglers, cooking

outdoors is just as satisfying. That’s where NGT

Fishing’s outdoor cooking gear comes into its

own.

22 WHAT’S YOUR STRATEGY FOR 2026?

As a new year begins, retailers and suppliers find

themselves standing at a familiar shoreline with

fresh waters ahead. Just as an angler studies

conditions before casting, your business should

plan your approach carefully.

28 SHOP WINDOW

The world of boating accessories for anglers is

broad. We have some suggestions for items to

stock to ensure your customers are covered in

many situations.

30 QUALITY IS THE BACKBONE OF

CONTINUED EXPANSION

Weihai Hanhigh is a major innovator and

manufacturer of fishing rods for many

markets. Company owner Wang Qian Gang

explains how its skills and knowhow allow it to

continue growing in a tough marketplace.

32 DOING BUSINESS WITH… FRANCE

With an extensive coastline, a plethora of lakes,

sizeable rivers and countless smaller rivers and

streams, France is one of Europe’s most active

recreational fishing markets.

36 REPORTS FROM CHINA

Our correspondent takes a look at the 2026

Spring Bihai Fishing Tackle Industry Expo and

looks at the latest fishing tourism boom and

how angling is transforming rural China

CONTENTS

08 NEWS

Major UK and European omni-channel retailer

Angling Direct reports a robust performance for

the six months to July 31st, the UK reveals details

of a rod licence subscription service and there’s an

innovative new way to protect your lures, from a

US newcomer.

10 NEWS

Scott introduces its GT range of fly rods, there’s

news of major investment in fishing in South

Australia despite some concerns while sunglasses

brand Bajío details an agreement with camou

expert Mossy Oak for new ranges.

12 NEWS

US-based ultrasonic transducers and CHIRP

technology expert AIRMAR Technology

Corporation expands with an Australian

warehouse while Mercury Racing agrees a

collaboration with Marsh Wear apparel.

24 DELIVERING A NEW CHAPTER IN

PREDATOR LURES

In predator fishing, the line between “new” and

“game-changing” is wide. Every season delivers

new colours, tweaks and refreshed packaging but

genuine progress is rare. Pulz Bait is one of those

exceptions.

26 SPOTLIGHT ON… BOATING ACCESSORIES

From rod holders to storage solutions, fishfinders

to bait systems, the boat fishing accessories sector

is a thriving one, vital for add-on sales. Has your

outlet got it covered?

24

40 MAKING CONTACT

More key products that have been recently

released onto the market. From reels to lures

and braid, what will you be adding to your

retail environment?

42 ALL ABOUT THE BASS

From Japan’s ultra-refined finesse lakes to

America’s heartland reservoirs, bass fishing

is a culture, a craft and, for many, a lifelong

pursuit. Now New Zealand rod maker Maven is

bringing its most exciting collection yet to the

market.

26

14 KEEP AMERICA FISHING

Industry stakeholders are being invited to join

the US trade body, the American Sportfishing

Association, to advocate for recreational fishing in

April 2026 in Washington DC.

32

36

16 EUROPEAN IMPORT EXEMPTIONS FACE BAN

The Council of the European Union has taken

an important step towards fairer trade in the EU

single market by proposing to abolish customs

duty exemption for low-value imports under

€150.

06 WWW.TACKLETRADEWORLD.COM

STICK MASTER 127

DESIGNED AND

TESTED FOR EUROPE

FORWARD

FACING

SONAR

CERTIFIED

LIVINGSTONLURES.COM

NEWS

Continued from page 3…

economy and its global leadership

and said: “Recreational boating

and nautical tourism are a major

economic force with a turnover of

€28 billion annually, over 32,000

companies, and 280,000 direct

employees.

“It’s a European success story

– but one that needs the right

policy winds to keep sailing

forward. Supporting nautical

tourism means supporting highquality

European manufacturing

and local jobs across our coasts

and waterways,” he added.

Recently EFTTA and the

EAA brought together several

studies which showed that fishing

presented many opportunities

to grow sustainable tourism

across the continent. The two

organisations outlined how

recreational angling tourism

deserves more attention and has

a huge potential for the economy,

that fishing destinations can offer

opportunities all year round and

that it can contribute to urban,

rural and remote areas alike.

They also explained that

angling tourists can provide

economic activity in marine

protected areas (MPAs), which

increasingly will be closed for

commercial fishing, meaning

angling tourism also can provide

some much-needed MPA buy-in

from local citizens impacted by

the negative impact on the local

economy.

The concept will also

incentivise excellent fisheries

management to provide and

sustain healthy fish stocks with

a natural age composition by

preserving the biggest fish.

A new EU Strategy for

Tourism is expected early in

2026.

ROD LICENCE SUBSCRIPTION

SERVICE LAUNCHED

Anglers in England and Wales can now sign up for an annual rod

licence subscription via a dedicated “Get a fishing licence” website

run by the Government.

This improvement to the sales service has come about largely in

response to feedback from anglers across Wales and England wanting a

simple automatic renewal system to avoid having to remember to buy a

licence every year.

For both the Environment Agency and Natural Resources Wales, the

service will result in greater efficiencies, thus freeing up income to invest in

Fisheries in Wales and England.

It will also help stabilise income and help reduce the numbers of anglers

not renewing in some years.

Ben Wilson, NRW’s principal fisheries advisor, said: “This is a big step

forward and one which will be of benefit to anglers and fisheries.

“We would encourage as many anglers as possible to sign up, however,

we appreciate not all anglers will want to do so and the option to buy for

just one year will remain.

“Rod licence sales have been increasing in recent years, and we are

confident this new initiative will help further increase sales as well as

improving the service for licence holders.”

By early November around 1,100 anglers had already signed up for a

subscription, which is far more than anticipated, given most anglers renew

in March and April.

A subscription can be cancelled at any time by phoning the

Environment Agency however, in the near future, there will be an option

to cancel via the website.

www.gov.uk/fishing-licences/buy-a-fishing-licence

Lure protection made easy

An innovative and patented

way to protect your lures

– and prevent injury – has

been launched by a US-based

manufacturer.

Secur-My-Lure is a transparent

polypropylene device designed to

snap over a lure or jig, protecting

the hook and preventing it coming

into contact with the angler.

Founder Bill Weller explained:

“Our product was designed to

snap over lures and jigs that are

rigged on a fishing rod. It prevents

accidental injury and damage to

property.

“The idea arose after I was

accidentally hooked in the arm in

a remote area and spent the day

fishing with a treble hook in my

arm for eight hours before driving

myself to the hospital.

“This is a unique product that

has been developed and field

tested by sport fishermen and

fishing guides. It will not damage

your fishing rods or lines. It is

made from quality materials and

we guarantee our product from

breakage by defects. We have

also made it eco-friendly – if you

accidently drop it in the water,

it floats so you can retrieve it.

We don’t want to add to garbage

that ends up in our waterways or

beaches.”

The small family business startup,

based in West Palm Beach,

Florida, is trying to break into the

tackle market with its product,

which is manufactured in the USA.

Bill added: “It comes in four

different sizes – small, medium,

large and extra large – to match

most anglers’ needs. We have

designed it so you can leave it on

your rod when rinsing off your

tackle. The draining holes on top

allow water to enter and rinse off

your lure.

“When ordering, measure

the length and diameter of your

lure to find the best match. The

extra-large model is designed for

lures with diving bills or with larger

hooks.”

securmylure.com

SEMPERFLI LANDS

TIEMCO HOOKS DEAL

UK-based global fly tying materials supplier Semperfli has become

the official distributor for Japanese fly hook and gear manufacturer

Tiemco, covering the UK, Ireland and Iceland.

Tiemco – a trusted maker of

hooks, vices, accessories, tying

tools and materials – began life

back in 1984 with just four hook

patterns but has since grown into a

global name.

Its advanced methods have

revolutionised the design and

manufacture of fly hooks,

making it a world-wide leader by

introducing new styles that let flies

more life-like and by pioneering

new manufacturing processes,

such as chemical sharpening to

improve hook performance.

Based in the UK, Semperfli is a fly tying materials specialist with a

global network of partners.

Semperfli director Ann Kitchener said: “This partnership brings

together two trusted names in fly tying – delivering the highest quality

gear and innovation to tyers everywhere. Your favourite Tiemco products

are now easier than ever to get through Semperfli!”

www.semperfli.net/tiemco-hooks.html


ANGLING DIRECT CASTS STRONG

FIRST-HALF RESULTS

Angling Direct, the UK’s leading omni-channel fishing tackle and

equipment retailer, has reported a robust first-half performance

for the six months ended July 31st, 2025, with revenue and earnings

growth putting the group on track to outperform full-year

market expectations.

Group revenue rose 17 per

cent to £53.6 million, driven by

strong UK performance and an

expanding store network. UK

sales climbed 17.per cent to £51.1

million, buoyed by both in-store

and online strength. Like-for-like

UK sales increased 14.2 per cent,

reflecting the success of Angling

Direct’s omni-channel strategy and

growing customer base.

Store sales were up 15.4 per

cent, with like-for-like growth

of 9.8 per cent, supported by

improved footfall. Online sales

surged 21.2 per cent, boosted by a

rise in unique customer numbers

and transaction volumes.

In Europe, sales increased 5.1

per cent to £2.5 million, led by

growth in the Utrecht store and a

more focused digital approach in

Germany and the Netherlands.

The retailer also reported that its

MyAD membership programme

grew 21 per cent to over 496,000

subscribers, up from 409,000 in

January 2025, helping attract and

retain new customers.

Gross profit from higher-margin

own-brand products grew by

approximately 55 per cent,

strengthening margins.

Despite softer consumer

demand and drier summer

weather impacting fisheries in

August and September, group

revenues for those months still

rose 10.8 per cent year-on-year.

Post period-end, the company

opened three new UK stores in

Bradford, Stourport and Burnley,

taking its total UK footprint to 57

locations.

Angling Direct now expects

to deliver full-year revenues of

not less than £102 million and

adjusted EBITDA of at least £4.35

million, ahead of prior market

forecasts.

The group also continued

its investment in technology,

contracting a digital shelf-edge

labelling provider to improve

pricing flexibility and mitigate

inflationary pressures from wage

and National Insurance increases.

The rollout across all stores is

expected to complete by the end

of FY26.

Chief executive Steve Crowe

said: “We are pleased to report that

the momentum generated in FY25

has continued into the first half,

with strong in-store and online

sales providing confidence that the

Group will deliver a FY26 trading

performance ahead of market

expectations.

“The success of our loyalty

and repeat purchase programme,

MyAD, which grew 21 per cent to

over 496,000 members, has been

key to engaging customers across

our stores and online platforms.

“Despite a challenging

consumer backdrop, ongoing

investment in technology and

customer insights continues to

drive growth. Our expanding UK

store network and digital strength

underpin confidence in achieving

our strategic objectives.”

Looking ahead, Angling

Direct said it remains focused on

executing its medium-term goals,

continuing its UK expansion and

strengthening its digital business,

while maintaining flexibility

regarding its European presence

to support long-term growth

ambitions.

www.anglingdirect.co.uk

Full line up for 2026

Fly Fishing Shows

Fly fishing businesses from

Europe, the Far East, North and

South America will join with

consumers from around the

globe when the 2026 Fly Fishing

Show kicks off the season in

January.

Ben Furimsky, president and

CEO of the event organiser, said:

“What began a number of years

ago as essentially a consumeroriented

show of new tackle and

some travel destinations has also

evolved into the industry’s largest

business-to-business showcase.

Some 500 consumers per

hour will stream through the

doors of the six 2026 Fly Fishing

Show venues. These are:

• Marlborough, Massachusetts.

Royal Plaza. January 16th to 18th.

• Edison, New Jersey.

NJ Convention & Expo Center.

January 23rd to 25th.

• Denver, Colorado.

Gaylord Rockies Resort &

Convention Center. February

6th to 8th.

• Seattle-Bellevue,

Washington. Meydenbauer

Center February 14th to 15th.

• Pleasanton, California.

Almeda County Fairgrounds.

February 27th to March 1st.

• Lancaster, Pennsylvania.

Lancaster County Convention

Center. March 14th to 15th.

Based on advance ticket

sales, it appears that the

forthcoming show season

will once again be the largest

attendance in the Fly Fishing

Show’s history.

Industry experts feel that it

demonstrates “a need to get

out and get away” from life’s

everyday reality.

For tackle manufacturer, retailer or distributor show booth availability and location

information or to be added to a venue’s waiting list, visit flyfishingshow.com or phone

+1 814 443 3638.

WWW.TACKLETRADEWORLD.COM 09

NEWS

SCOTT INTRODUCES GT

FLY ROD SERIES

Building on the legacy of its G

Series rods, the US-based Scott

Fly Rod Company has unveiled the

latest iteration of this icon – the

Scott GT.

The GT rods are said to be

lighter and sportier than their

predecessors while still possessing

smooth progressive actions plus

the feedback and tippet protection

that have kept dedicated anglers

fishing the previous three versions

of these rods for almost 50 years.

GT rods feature a number of

innovations, the first of which is

centered around wall thickness and

Scott’s X-Core design approach.

GT rods are the first series to

feature the latest version of X-Core

design principles, producing

the thinnest walled blanks Scott

has ever created. These rods

incorporate new multi-modulus

layups combined with Scott’s ARC2

multidirectional fibres to increase

recovery and line speed, giving the

rods greater stability and accuracy.

GT rods also boast a redesigned

signature Scott hollow internal

ferrule. Now up to 20 per cent

lighter, the ferrules flex in tandem

with the blanks more than ever.

The result, says Scott, is

incredible transmission of feel – the

most nuanced movement of a

fish or detection of a strike can be

felt. What isn’t felt are the ferrules

connecting each section, making

these four- and five-piece rods feel

almost like they’re one piece.

Scott has also created a new

model lineup. These lengthline

weight configurations are

designed to showcase the best

characteristics of G Series rods and

most have never been offered in

any iteration of the G Series.

They also feature milled

aluminium reel seats with type

three hard coat and cocobolo

wood inserts plus titanium-framed

zirconia no-tangle stripping guides

complemented with Snake Brand

Universal Guides.

The rods are available from 7ft

4in to 9ft 8in, in four- and five-piece

configurations for 3-wt to 6-wt

lines.

scottflyrod.com

Bajío uncovers Mossy Oak deal

US-based sunglasses brand Bajío has launched a selection of

limited-edition glasses following a collaboration with camouflage

expert Mossy Oak.

The new range blends Bajío’s technical, water-inspired eyewear with

the legendary outdoor camo brand for the perfect fall collection, just in

time for the holidays

The limited-run camo frames feature Mossy Oak’s iconic

patterns paired with Bajío’s sustainable bio-based frames and blue light–

blocking polarized LAPIS lens tech, built for anglers, hunter, and anyone

who thrives outdoors.

The collection includes exclusive versions of Bajío favourites like

Las Rocas, Vega and Polmeta frames, all in the top-selling Bottomland

colourway.

Named for the rocky coastlines of Baja, Las Rocas frames blend rugged

design with refined optics. These frames feature a wraparound shape for

superior sun and wind protection and are crafted from Bajío’s sustainable

bio-resin material. Now in Army Green Bottomland, they deliver a

stealthy, outdoor-inspired look built for anglers and adventurers alike.

The Vega takes its name from a legendary flat in Mexico’s Ascension

Bay. These are built for long days chasing fish or exploring the

backcountry. These full-wrap shades deliver ultimate coverage and

protection,

featuring wide

temples,

ergonomic

nose pads

and Bajío’s

lightweight, bio-resin frame

material. Now available in the

Mossy Oak Bottomland pattern, Vega

brings stealth and performance to every trip.

Meanwhile, the Polmeta has been designed for

sight fishing and precision work on or off the water. They

feature built-in magnification zones to keep detail in focus.

These medium-fit frames deliver full coverage with a

lightweight, bio-resin construction and rubberized contact points

for all-day comfort and are said to combine tactical camouflage

with Bajío’s signature clarity and polarisation.

All of the collection are also available in Bajío’s custom RX lenses

and readers lens options.

bajiosunglasses.com


MAJOR INVESTMENT

IN SOUTH AUSTRALIA

FISHING DESPITE

CONCERNS

The South Australian

government is ploughing

$300,000 into a fishing

campaign to support tackle

retailers and grow the sport,

however the move comes amid

concerns about additional

fishing restrictions announced

at the same time.

While the investment package

was welcomed by the Australian

Fishing Trade Association, the

organisation also revealed it had

not been consulted on extra bag

limits for key species.

The financial boost includes

support of $50,000 for each

affected tackle shop and related

industry, a halving of the cost of

boat and trailer registration for

12 months from December 1st

plus free boat ramp access for a

year and the removal of vehicle

access fees for coastal national

parks. This is in addition to the

$300,000 for the AFTA Let’s Fish

SA campaign.

The restrictions, including a 50

per cent reduction in recreational

bag and boat limits for key species,

were implemented with minimal

notice and without engagement

with industry stakeholders.

AFTA says they represent an

imbalance in access between

the commercial and recreational

sectors and pose a significant

threat to the recreational fishing

sector, particularly as it enters its

peak summer season.

The investment into the Let’s

Fish SA campaign was announced

by South Australia’s Premier, Peter

Malinauskas, alongside Australian

Fishing Trade Association

independent chair Bob Baldwin

and board member Alicia Bolitho.

AFTA said it remains

committed to sustainable fisheries

management that protects both

fish stocks and the livelihoods of

South Australians who rely on

recreational fishing but is calling

for further consultation with the

government and a reconsideration

of the restrictions to ensure a

balanced and sustainable outcome

for all sectors.

It added: “As we continue to

advocate for fair, transparent

and sustainable fisheries

management, AFTA remains

focused on delivering tangible

support to our members.

“The Let’s Fish SA marketing

campaign aims to drive foot

traffic into stores, boost sales and

reinforce the value of recreational

fishing across South Australia.

This campaign is a critical step

in supporting tackle retailers

during a challenging period, and

we look forward to working with

members to maximise its impact.”

Florida anglers to benefit

from red snapper plan

The tackle trade and anglers

are cheering a decision to open

up the red snapper fishery in

Florida after several years of

conservation efforts left them

frustrated at previous access.

At a press conference in

Fernandina Beach, Florida,

Governor Ron DeSantis

revealed the state will take over

management of red snapper off its

Atlantic Coast.

The Governor, alongside Roger

Young, the executive director

of the Florida Fish and Wildlife

Conservation Commission (FWC),

sent a request to the Secretary

of Commerce to implement an

Exempted Fishing Permit (EFP).

The EFP calls for a 39-day

recreational fishing season for red

snapper in the South Atlantic for

Florida anglers. The season will

be divided into two segments

–from Memorial Day weekend

(May 22nd) to June 20th, with the

second over the course of multiple

three-day weekends in October

(October 2nd to 4th, 9th to 11th

and 16th to 18th.)

Martha Guyas, Southeast

Fisheries Policy Director for

industry body the American

Sportfishing Association, said: “The

ASA applauds the Governor and

FWC for taking this momentous

step toward providing reasonable

access to South Atlantic red

snapper while promoting

conservation and supporting our

state’s $11.1 billion recreational

fishing industry.

“We’ve witnessed the benefits

of state management in the

Gulf for years and we’re hopeful

anglers and the industry will now

experience these same benefits in

the Atlantic for 2026 and beyond.”

The proposed 39-day season

matches the initial season in

the Gulf when Florida took over

management in 2018. In 2025,

the Gulf recreational red snapper

season is open 126 days, a

testament to the state’s ability to

manage access and conservation

goals in tandem.

There are more red snapper

in the South Atlantic now than

any time in recent history, a fact

agreed on by anglers, the industry

and fisheries managers.

However, the sacrifices

made by the recreational fishing

community to rebuild the stock to

this point have not been met with

reciprocal access to the fishery.

In 2025, the National Oceanic

and Atmospheric Administration

(NOAA) allowed just a two-day

recreational red snapper season

and only a single day in 2024.

The ASA maintains this limited

season is largely due to flawed

estimates of recreational discards

from the Marine Recreational

Information Program, the tool

NOAA uses to conduct stock

assessments, which even

the agency acknowledges

overestimates fishing effort by 30

40 per cent.

The ASA is optimistic this

proposal will be met warmly by

the Trump administration and the

Secretary of Commerce, who

oversees NOAA, and that it will

be implemented in short order.

Other South Atlantic states are

submitting similar requests.

Martha added: “We are

grateful for Governor DeSantis’

leadership on this issue and

to the Florida Congressional

delegation, particularly

Representatives Rutherford and

Soto, as well as Senator Scott,

for their unwavering support in

Washington DC.”

For more on this story from the

ASA, visit P18.


NEWS

AIRMAR CHIRPS IN WITH

AUSTRALIAN FACILITY

AIRMAR Technology Corporation, the US-based a global

leader in ultrasonic transducers and CHIRP technology, has

expanded its distribution network with a new warehouse in

Melbourne, Australia.

The new AIRMAR ANZ facility

will stock AIRMAR’s full portfolio

of products, including CHIRP

and conventional frequency

transducers, SmartBoat

monitoring solutions, SmartFlex

Diesel Flow Meters (DFMs),

WeatherStation Instrument, and

industrial transducers for flow,

level and distance measurement.

These solutions serve a

wide range of markets, from

recreational boating and fishing

to manufacturing, mining,

agriculture and defence. The

Melbourne warehouse will deliver

enhanced distribution, sales and

support services to customers

across Australia and New Zealand.

By maintaining inventory incountry,

AIRMAR enables dealers

to access a broader selection of

products without the added time

and expense of shipping from the

United States and provides nextday

shipping to New Zealand,

significantly improving delivery

speed and reliability.

AIRMAR’s vice-president of

sales and marketing, Jennifer

Matsis, said: “We have always

enjoyed strong partnerships with

our dealers in Australia and New

Zealand. Having local inventory

means improved product

availability, shorter lead times

and faster support for installers,

boatbuilders, and industrial

customers throughout the region.”

AIRMAR products will

continue to be available through

key OEM partners in Australia

and New Zealand, including

Garmin, Navico, Humminbird,

Raymarine and Furuno, and

this new distribution centre

is designed to fully support

their local business and sales

requirements.

AIRMAR also continues to

strengthen its marine electronics

dealer network through initiatives

like the AIRMAR Certified

Installer (ACI) program, which

trains installers and boatbuilders

to correctly select, install, and

service transducers – ensuring the

best possible customer experience.

www.AIRMAR-ANZ.com

Marine investors

given chance to grow

The European Boating

Industry, which is establishing

itself in the tackle trade, is

joining forces with Yachting

Ventures to deliver a mustattend

gathering for startups

and investors in leisure marine.

Set to take place at the German

boating event Boot Düsseldorf

on Tuesday, January 20th, 2026

at the Blue Innovation Dock,

the event is designed to spark

collaboration, fuel innovation and

unlock investment opportunities.

Allowing founders to meet

investors face-to-face in a

dynamic, open environment, the

Startup x Investor Day will feature

keynote speaker Karl Birgir

Björnsson, CEO and co-founder

of Hefring, who will share insights

from his fundraising journey.

The day will also include a

pitch competition, where selected

startups will showcase their

innovations to a panel of investors,

reverse pitches, where investors

share what they’re looking for,

offering startups an invaluable

perspective on how to attract

funding, a founder–investor

panel discussion, highlighting

the realities of fundraising and

growth in the marine sector, plus a

Happy Hour networking session,

providing a relaxed space for

founders and investors to continue

the conversation over drinks.

EBI secretary-general Philip

Easthill said: “Innovation and

entrepreneurship are at the

heart of Europe’s boating sector.

Through our collaboration, we

aim to connect visionary founders

with investors who can help

turn their ideas into sustainable

growth. The Startup x Investor

Day has become a key moment

at BID to highlight how the

industry is evolving towards a

more innovative and sustainable

future.”

Mercury Racing and Marsh

Wear join forces for apparel

www.takemefishing.org

Mercury Racing, a leader in high-performance

marine propulsion, has teamed up with Marsh

Wear, the outdoor lifestyle brand known

for celebrating the pursuit of good times, to

launch a limited-edition apparel collection

that blends racing heritage with laid-back

coastal style.

This US-exclusive 11-piece collection features

a curated mix of hats, t-shirts and outerwear,

all inspired by archival Mercury Racing designs

and reimagined through Marsh Wear’s

aesthetic.

Built for outdoor enthusiasts and fans of both

brands, the collection is said to capture the spirit

of adventure and timeless craftsmanship.

Director of Mercury Racing Jeff Broman said:

“The inspiration behind this collaboration was

simple: two brands rooted in heritage, both

driven by a passion for quality.

“Mercury Racing has always pushed the

limits while honoring tradition, and Marsh Wear

embodies those same ideals in clothing. The

result is a limited collection that captures the

essence of classic racing style in a form that

feels wearable and enduring.”

Logan Roberts, founder and vice-president of

Marsh Wear, added: “Teaming up with Mercury

Racing, a brand that lives for speed and never

lets off the throttle, was a natural fit. This

collaboration celebrates that relentless drive

and the vintage racing spirit, fused with Marsh

Wear’s signature comfort and style.”

mercuryracing.com

marshwearclothing.com



FEATURE

ASA

FIRST KEEP AMERICA

FISHING FLY-IN AMPLIFIES

ANGLER VOICES

Industry stakeholders are being invited to join the US trade

body, the American Sportfishing Association, to advocate

for recreational fishing in April 2026.

Meeting key figures in

Washington DC is crucial to boost

the understanding of our sport.

While most American anglers

will be packing away coldweather

gear and feeling the

first warm wisps of spring

at their favourite fishery next April, industry

stakeholders will be walking the halls of

Congress – and you can join them.

For three days in spring, the sportfishing

industry will converge on Washington, DC

to give tackle manufacturers and tackle store

owners the opportunity to meet face-toface

with lawmakers deciding the future of

sportfishing in the United States at the firstever

Keep America Fishing Fly-In.

Industry stakeholders are invited to join the

American Sportfishing Association (ASA) to

educate lawmakers about the priorities of the

sportfishing industry in the United States.

Outreach opportunity

Rob Shane, public affairs manager for ASA,

explained: “This is an opportunity to show

the force of the entire sportfishing industry at

one time and in one place. It is also a chance to

connect decision makers in Washington with

those that are impacted by their policies.”

The first-ever Keep America Fishing Fly-In

is a throwback to congressional outreach efforts

of old, when industry icons from companies

like AFTCO, B.A.S.S. and Berkeley traveled to

Capitol Hill to advocate for recreational fishing

reform.

In the 1980s, AFTCO chairman and CEO

Bill Shedd was among a group of angler

advocates who helped increase sportfishing’s

presence in Washington, DC. At the time,

recreational fishing was a remote outlier on the

DC political consciousness, an afterthought

eclipsed by the specter of commercial fishing

operations.

Bill said: “We had to educate legislators on

sportfishing. We had to show them that fishing

wasn’t just for fun, that there were a whole lot

of jobs and a whole lot of money in fishing.

“Legislators needed to be reminded how

many freshwater or saltwater anglers were in

the districts so they would pay attention to

their needs.”

Today, recreational fishing casts an everpresent

shadow in the nation’s capital. ASA’s

government affairs team liaises with lawmakers

on a daily basis from its headquarters across

the Potomac River in Alexandria, Virginia,

ensuring that anglers and the $230 billion

industry they represent have a voice in

policymaking.

In April, ASA seeks to amplify that voice by

gathering industry stakeholders from across the

country and putting them in front of the folks

who represent their interests in Congress.

Safeguarding business

“Conversations taking place on Capitol Hill do

affect people who own tackle businesses and

tackle stores,” added Rob.

“There are ongoing conversations about red

snapper, tariffs and the Sport Fish Restoration

Fund that business owners should be a part

of. If you haven’t been to Washington, DC, or

want to understand how federal policy impacts

fisheries management and access, come spend

a few days with us and see what it’s all about.

Take part in talks that could change the future

of fishing in your corner of the United States.”

To facilitate those talks, the Keep America

Fishing Fly-In is hosting three days of activities

for attendees. Fly-In attendees will have the

chance to attend DC “Insider” events, lunch

with a lawmaker, tour the US Capitol, as well

as the Library of Congress and the various

Smithsonian museums.

They will watch House and Senate floor

proceedings, attend meetings with lawmakers

on Capitol Hill and enjoy nightly networking

events and receptions.

The Keep America Fishing Fly-In is set for April

12th to 15th, 2026. To register, visit ASAFishing.org


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FEATURE

EFTTA

EUROPE CONFIRMS PLANS TO

END IMPORT EXEMPTIONS

The Council of the European Union has taken an important step towards fairer trade

in the EU single market by proposing to abolish customs duty exemption for

low-value imports under €150.

That’s the good news as it means

that cheap online importers, chiefly

from the Far East, will no longer

be able to flood the market with

smaller items and avoid customs or VAT

payments.

The draft regulation proposes to do away

with the existing customs duty exemption

for low-value imports under €150 and

to introduce a simplified tariff system for

e-commerce goods.

However, the new system will only apply

once the EU Customs Data Hub – the digital

backbone of the new EU Customs Code – is

fully operational. Implementation of this is

currently expected around 2028.

At present, parcels worth less than €150

that arrive from outside the EU are exempt

from customs duties. This rule, originally

created to reduce paperwork, is now widely

misused by online sellers who undervalue

goods or split shipments to avoid customs

and VAT, according to the EU.

As reported recently in TTW, the issue of

customs-exempt items from these retailers

has been frustrating businesses across

the world in many sectors including the

tackle trade, where small items like lures,

accessories and even reels have faced stiff

competition.

European retailers have been arguing

for a long time that this puts them at a

competitive disadvantage compared to

sellers on platforms based outside the EU.

Under the new proposal the €150 customs

duty threshold will be removed and all

imported goods will be subject to customs

duty, regardless of their value.

A new simplified tariff system will be

introduced for e-commerce platforms and

importers. Instead of complex product-byproduct

calculations, low-value parcels could

be grouped into five tariff “buckets” with flat

duty rates.

Excise goods (like alcohol or tobacco) and

products under anti-dumping or safeguard

measures will be excluded.

These changes are designed to make

customs procedures simpler and fairer, while

closing loopholes that harm EU businesses.

An spokesman for the European Fishing

Tackle Tade Association (EFTTA) explained:

“For the European fishing tackle trade, this

reform is a key step towards restoring fair

competition between EU-based companies

and global online sellers.

“EFTTA will continue to follow the

negotiations closely and advocate for

practical, transparent rules that protect both

the industry and consumers.”

www.eftta.com


JOIN US FOR ASA’S KEEP AMERICA FISHING FLY IN,

IN WASHINGTON, D.C.

in Washington, D.C.

12-15

April 12th-15th, 2026

The Royal Sonesta Washington, D.C. Capitol Hill

Experience a brand-new hotel perfectly situated in

the heart of Washington, D.C. just steps from

Capitol Hill and Union Station.

Make your voice heard in Washington!

Connect with legislators, engage with top Administration officials,

and gain insight into the sportfishing policies shaping our future.

Enjoy exclusive, behind-the-scenes tours of the White House and

U.S. Capitol and take part in hands-on advocacy training for

first-time attendees.

FEATURE

ASA COLUMN

SOUTH ATLANTIC STATES MOVE TO

IMPROVE RED SNAPPER ACCESS

For years, red snapper management in the South Atlantic has been defined by

frustration. Anglers have watched seasons shrink to just a few days while the population

has grown to record abundance; and the current federal system has long struggled to

keep pace with science.

In 2025, the South Atlantic recreational red

snapper season lasted just two days, even

as the National Oceanic and Atmospheric

Administration (NOAA)’s 2024 stock

assessment update showed that red snapper

abundance is higher than any time in recent

history, with consistent recruitment and a

population that is no longer overfished or

undergoing overfishing.

Despite these encouraging findings, NOAA

took it a step further and threatened anglers

with a large area closure to all bottom fishing off

northeast Florida.

Thankfully, this proposal failed, but the

recreational fishing community has remained

constrained by rigid management measures

built on discard estimates that carry a high

degree of uncertainty.

After many years of stymied progress, all

four South Atlantic states took an important

first step to fix this broken system.

On November 10th, Florida, Georgia,

South Carolina and North Carolina requested

Exempted Fishing Permits (EFP) to that will

improve data on recreational red snapper

catches, improve harvest access, and start to

prove their ability to manage their recreational

red snapper fisheries.

These requests are similar to the Gulf pilot

programs for red snapper back in 2018 that

transitioned to state-led data collection and

led to long-term delegation of authority of

recreational red snapper management from the

federal government to the Gulf states.

Managing the stock

At the same time, the Congressional South

Atlantic Red Snapper Task Force, led by

Representatives Rutherford (R-FL), Buddy

Carter (R-GA), Russell Fry (R-SC), and David

Rouzer (R-NC) has led the way on red snapper

management in the nation’s capital.

The task force is dedicated to improving

management of the South Atlantic red snapper

stock and will seek to support enhanced

data collection efforts to ensure longer, more

predictable fishing seasons. Following the

announcement of the four EFPs, the group sent

a letter of their own to Commerce Secretary

Lutnick in support of the proposals.

The rebound of this fishery is a conservation

success story years in the making. We’re

grateful to the policy makers and resource

management agencies in the South Atlantic

whose leadership has been a catalyst for change

on this important issue.

The American Sportfishing Association

and our partners are optimistic these requests

will be warmly received by the Secretary

of Commerce and states can soon begin to

manage this economically and culturally

important fishery for conservation and

recreational access simultaneously.

www.asafishing.org


FEATURE

NGT COOKS UP SOMETHING

SPECIAL FOR ANGLERS

When it comes to fishing, the thrill of the catch is only part of the appeal. For many

anglers, the experience of cooking outdoors, surrounded by nature, is just as satisfying.

That’s where NGT Fishing’s outdoor cooking gear comes into its own

Whether you’re spending a

weekend at your favourite

fishing spot or enjoying a

long camping trip, outdoor

cooking offers a unique opportunity to

combine the art of fishing with the joy of

preparing fresh, delicious meals.

This is why NGT (Next Generation

Tackle) Fishing’s outdoor cooking products

have become so popular with anyone

spending time in nature.

Known for its high-quality yet affordable

products, NGT has expanded its range to

include a variety of outdoor cooking tools

that cater specifically to anglers who love

producing meals on the go.

In this article, we’ll explore the standout

outdoor cooking products from NGT Fishing,

highlighting their features and benefits and

explore how they can enhance any angler’s

outdoor culinary experience.

Stoked up

Starting with stoves, NGT

offers a range of different

options, from compact

offerings to its flagship

model, the Dynamic

Stove.


SPORTING WHOLESALE

This stove is not only dynamic by name but

also by nature, as it comes with a BBQ grid,

flat grill plate and pot, which also doubles up

as a lid.

This allows the angler to cater for almost

any bankside cooking requirement. Its

compact folding legs and free carry case make

this a one-stop solution for any angler that

likes to cook various dishes bankside.

Raise a toast

For anglers that want a simpler one-stop

solution to cooking bankside, NGT offers its

Dynamic Grill and bankside Toaster.

Both are designed to be

used on any stove.

The Dynamic

grill boasts three

sections, meaning

you can cook

various items

at once, with a

removable top

section that can be

used independently

or as a lid.

Then there’s the Toaster

(which is available in two

sizes). This really is a

simple but convenient

way to cook anything

from burgers to pasta – in

other words, not just

toasties!)

any barista would be proud of.

It works with various coffee pods or

ground coffee.

NGT is continuously adding to its range,

with new products always in the pipeline. In

recent weeks, two new products have been

introduced to the outdoor cooking collection.

The first is a four-piece stainless steel, mattblack

fork, knife, spoon and teaspoon set with

free neoprene case.

The second is a two-piece black cup and

mug set with interchangeable lid. It’s ideal for

tea, coffee or espresso shots. Both products

feature NGT’s ‘smart carp’ logo.

Cleaning up

Finally, to clean up in style, there’s NGT’s

patent-pending bivvy sink! So, now you can

literally take the kitchen sink to the bank.

This newly launched product allows anglers

to wash their hands, shave, brush their teeth,

fill a kettle and do dishes, all while angling.

It’s ideal for overnight sessions, allowing

the angler the ability to keep themselves and

dishes clean whilst enjoiyng their sport.

As well as cooking appliances, NGT also

sells gas. And a lot of it!

The company stocks both the 450g

and 227g versions, with the first being

most popular amongst anglers.

This butane / propane mix is ideal

for use 365 days a year and has become

a staple item for many.

For full details of all the products

covered here (and more) visit the

Sporting Wholesale website.

www.sportingwholesale.com

Time for a brew

For all the coffee

lovers, NGT has just

introduced its fully

portable espresso

maker which

comes with a free

hard case. This

wonderful machine

will heat water in four

to five minutes and then

dispense a shot of coffee that


FEATURE

YOUR STRATEGY FOR

THE YEAR AHEAD…

As the calendar turns and a new year begins, fishing

tackle retailers and suppliers find themselves standing

at a familiar shoreline with fresh waters ahead. Just as an

angler studies the conditions before making the first cast,

your business should pause, observe and plan

your approach carefully.

The fishing market continues to

evolve at a swift pace, influenced

by shifting consumer habits,

technological innovation,

environmental concerns and a growing

appreciation for outdoor experiences.

With thoughtful preparation and strategic

foresight, businesses can ensure that they not

only stay afloat in the year ahead but actively

grow, adapt and thrive within a competitive

and ever-changing landscape.

Review the last season

Any successful journey begins with

reflection. Before charting your course for the

upcoming year, it’s essential to take a detailed

look at your performance over the past 12

months.

Analyse sales trends, product-category

success and customer engagement patterns.

Which items consistently sold out? Did you

experience strong seasonal surges around

specific species, local tournaments or

regional travel periods? Were there surprise

products that quietly became customer

favourites?

Dive deeply into sales data – not only

totals but the story behind them. Identify the

drivers behind strong categories such as soft

plastics, terminal tackle, rods and reels, or

technical apparel.

Compare in-store traffic with online

sales to pinpoint where growth is occurring.

Evaluate which promotions sparked genuine

excitement and which failed to produce

a measurable return. Look at customer

questions, service issues and common

product requests; they are powerful

indicators of unmet needs.

By understanding what resonated

with anglers and what fell short, you

can confidently refine your product

mix, merchandising strategy, pricing

considerations and promotional calendar.

This insight-driven approach helps ensure

that your decisions in the upcoming year

are rooted in real customer behaviour – not

guesswork.

Tune inventory and supply chain

Inventory management continues to be one

of the most challenging and critical aspects

of running a tackle retail or supply business.

Global supply chain disruptions in recent

years – combined with fluctuating consumer

demand – have emphasised the importance

of flexibility and resilience.

Start by collaborating closely with

suppliers and manufacturers. Share your

performance data; in return, ask about

upcoming product launches, production

timelines and anticipated supply delays.

Establish clear communication channels that

make it easy to adjust orders, secure essential

stock early and respond quickly to sudden

demand spikes.

Retailers may benefit from adopting

digital inventory-tracking solutions that offer

real-time insights into stock levels across

multiple locations or channels. Automated

reorder alerts can help prevent both sellouts

and overstocking, which are wo costly

scenarios in a specialised retail environment.

Suppliers, on the other hand, should explore

diversifying production partners and logistics

routes to reduce vulnerabilities in the supply

chain.


Sponsoring tournaments is another

powerful engagement tool. Even small local

contests can generate significant goodwill

and brand visibility. Offering prize packs,

branded apparel or sponsorship for weighins

allows your business to participate

meaningfully in the excitement.

Encourage user-generated content

by inviting customers to share photos

of their catches using branded hashtags.

Highlighting these photos on your website

or social channels builds authenticity and

fosters a sense of belonging. When people

see their success celebrated, they feel

personally connected to the brand.

STRATEGY

Another increasingly valuable tactic is

offering preorder or reservation options

for high-demand items. These not only

secure early sales but also give businesses

a more accurate forecast for ordering. With

a thoughtful, proactive inventory strategy,

you can keep shelves stocked with the gear

anglers are searching for while minimising

wasteful backstock.

Embrace digital and omnichannel

growth

Fishing might take place on lakes, rivers

and coastlines but the shopping journey

for fishing gear now largely begins online.

Today’s anglers are tech-savvy, researchoriented

and accustomed to seamless digital

experiences. An updated e-commerce

platform isn’t a luxury anymore; it’s a

necessity.

Start by evaluating your website’s user

experience. Are product pages detailed

and easy to navigate? Are images clear and

plentiful? Do customers have access to video

demonstrations, comparison tools or sizing

guides? The more confidence a shopper feels

online, the more likely they are to convert.

Social media also plays a major role in

shaping purchase decisions. Showcasing

new products, highlighting customer

success stories, posting on-the-water

demonstrations and collaborating with local

or micro-influencers can significantly expand

reach. High-quality content, particularly

short-form video, helps create emotional

connections that drive engagement.

Omnichannel integration is key. Offer “buy

online, pick up in-store” (BOPIS) or even

kerb-side pickup for convenience. Try unified

loyalty programs that reward customers,

whether they shop online or in person.

Suppliers can support retailers by offering

digital product catalogues, image libraries

and turnkey marketing assets that enhance

consistency across the market.

In an environment where consumers

expect speed, clarity and convenience,

investing in digital infrastructure is one of the

most powerful steps a business can take.

Build community and brand loyalty

The fishing community is one built on

stories, shared experiences, mentorship

and tradition. Retailers and suppliers who

embrace this community spirit can create

deep loyalty and long-term customer

relationships.

Host local events that bring anglers

together. These may include weekend casting

clinics, inshore or bass seminars, knot-tying

classes, youth fishing days, lure-painting

workshops or Q&A sessions with guides or

brand ambassadors. Events not only draw

customers through the door, they position

your business as a valued resource in the local

fishing ecosystem.

Plan for emerging trends

Eco-consciousness is no longer a niche

interest; it’s becoming a priority for many

anglers. Concerns about water quality,

fish populations, habitat protection and

responsible gear choices continue to grow.

Retailers and suppliers can embrace

this trend by introducing or highlighting

biodegradable baits, eco-friendly

packaging, lead-free weights, and

sustainably sourced materials. Educating

customers on responsible fishing practices,

such as proper catch-and-release methods,

can further reinforce your commitment to

conservation.

Stay informed about emerging fishing

technologies such as sonar advancements,

smart tackle storage, corrosion-resistant

materials and innovations in fly lines or

braided lines. Keeping your finger on the

pulse of new trends ensures your business

remains relevant and forward-thinking.

Reeling it in

Strategic planning isn’t just about crunching

numbers or outlining quarterly goals. It’s

about staying adaptable, informed and

deeply connected to your customers and

community. By reflecting on performance,

refining inventory strategies, strengthening

digital presence, building community

engagement and staying attuned to

sustainability and innovation, both retailers

and suppliers can cast confidently into the

coming year.

With thoughtful preparation and an eye

toward the horizon, 2026 has the potential

to bring growth, discovery and plenty of

big catches – for your business and your

customers alike.


FEATURE

DELIVERING A NEW CHAPTER

IN PREDATOR LURES

In predator fishing, the line between “new” and “game-changing” is wide.

Every season delivers new colours, tweaks and refreshed packaging but genuine

progress – a concept that shifts how anglers think and fish – is rare. Pulz Bait is

one of those exceptions.

After years of design work, technical

refinement and on-water testing,

Nordic Fieldsport has now

introduced Pulz Bait to Europe

with a structured plan, full partner support

and a long-term strategy to build demand

from launch day.

Pulz Bait represents the first real leap in

predator lures in decades. At the centre is its

patented pulse engine: a compact motor that

switches on magnetically and delivers natural,

unpredictable movement.

Paired with realistic soft Skinz, the result

is simple – a lure that not only looks real but

moves “real”.

Six years of engineering, prototyping

and field-testing have sharpened this

concept. Now that production is stable and

performance proven, Nordic Fieldsport is

fully focused on helping partners bring Pulz

Bait to market in a professional, structured

and demand-driven way.

Inside the technology

Pulz Bait was created from the inside out and

is built for real fishing, not showrooms.

The internal engine is the heart of the

system: waterproof, efficient and tuned to

produce the kind of subtle, organic motion

that triggers predators.

It activates with a magnetic key and runs

up to three hours per charge. USB recharging

keeps things simple and all components

– seals, electronics, serviceable parts – are

engineered for tough, real-world conditions.

This engine sits inside a full ecosystem of

Pulz Bait Skinz. Anglers can switch Skinz

in seconds to match local baitfish species

or adapt to weather, clarity and pressure

changes.

The modularity is instant and intuitive – a

new colour or bait profile without buying a

whole new lure.

Pulz Bait can also power a deadbait,

offering a fresh solution for regions where

livebaiting is not allowed. A natural bait

fitted with a pulse engine moves subtly,

sits correctly and becomes impossible for a

predator to ignore.

Cast, trolled, fished vertically or under

a float – the motion does the work. This

versatility is at the core of what makes Pulz

Bait genuinely new.

The story behind the lure

One of Pulz Bait’s greatest strengths is the

documentation behind it. Across seven

years, every major development stage

was filmed: early wooden prototypes,

underwater action tests, pike and zander

reactions, improvements to the engine and

full field sessions in Scandinavia and Europe.

Hundreds of hours of real footage – real

follows, real refusals, real takes – now form

an extraordinary media library.

This archive has evolved into a complete

marketing engine. Nordic Fieldsport offers

partners a ready-to-use content package

that includes:

• Extensive underwater attack and

follow sequences

• Short-form videos optimised for

social media

• Clean product photography and

packaging images

• Technical sheets and feature

breakdowns

• Lifestyle imagery from real European

waters

• Access to a dedicated B2B media hub

This approach gives partners something

rare – a new product supported by proven,

high-quality storytelling from the moment

it launches. No need to build the world

around Pulz Bait – it already exists… and it’s

authentic.


PULZ BAIT

European rollout for stability

and scale

Nordic Fieldsport provides the full

distribution platform behind Pulz Bait.

From warehousing and logistics to

partner support and long-term brand

development, the rollout is structured

from the outset.

Its distribution strategy is built on five

principles:

• A structured, pan-European supply

network

• Strong marketing to generate end-user

demand

• Professional service for retailers and

distributors

• Reliable supply and predictable

replenishment

• Clear, consistent brand

communication across all countries

This foundation allows partners to introduce

Pulz Bait with confidence. Nordic Fieldsport’s

team brings decades of experience from

building large European brands and the same

long-term thinking now shapes how Pulz Bait

will grow.

The focus is not a quick spike – it’s

sustainable expansion supported by planning,

structure and commitment.

More than a lure

Pulz Bait enters the European market, not

as a novelty or an impulse item, but as a fully

developed fishing system. It brings technical

innovation that anglers can feel immediately

– the movement, the presence, the realism.

And it enters the market with a brand

and distribution structure ready to support

partners, communicate consistently and build

long-term demand.

This combination is important. Innovation

alone is not enough; it has to be paired with

clear communication, supply stability and

responsive partner support.

Nordic Fieldsport is committed to

delivering all three. Pulz Bait is not simply a

new lure for the shelves – it is a new category,

and Nordic Fieldsport is prepared to build it

step by step with its distributors and dealers.

Pulz Bait is on! The rollout has begun. And

together with its European partners, it is

prepared to define a new chapter in predator

fishing – one built on innovation, structure

and a genuine difference in how a lure can

perform.

Distribution: Nordic Fieldsport ApS

Email: sales@nordic-fieldsport.com

Website: pulzbait.com


SPOTLIGHT

SPOTLIGHT ON

BOAT FISHING

ACCESSORIES

From rod holders to storage solutions, fishfinders to bait

systems, the boat fishing accessories sector is a thriving

one, vital for add-on sales. Has your outlet got it covered?

In recent years, accessories have become

one of the fastest-growing segments in

recreational fishing. While rods, reels and

lures remain the traditional backbone

of tackle sales, the gear that supports and

enhances boat fishing – everything from

electronics to storage systems and safety

equipment – has become essential to both

performance and experience. The rise of

specialised accessories isn’t just changing how

anglers fish; it’s reshaping the economics of the

entire tackle trade.

Expanding ecosystem

Accessories are the connective tissue between

the angler, the boat and the fish. Without them,

a fishing boat is just a hull with an engine.

However, the category is vast, covering

practical necessities and high-tech innovations

alike. Among the most prominent are:

• Electronics and Navigation Gear: GPS

chartplotters, fish finders, radar systems and

sonar transducers help anglers locate fish and

navigate safely.

• Rod and Tackle Storage: From rod lockers

to modular tackle trays and magnetic lure

holders, storage solutions keep gear organised

and accessible.

• Anchoring and Positioning Systems:

Electric trolling motors, shallow-water anchors

and GPS-guided “spot-lock” systems enable

precise boat control.

• Livewells and Bait Systems: Modern

plumbing, aeration, and filtration technology

keep bait and catch alive longer – crucial for

both sport and conservation.

• Safety and Comfort Add-Ons: Life jackets,

communication systems, deck mats and even

ergonomic seating have become part of the

accessory ecosystem.

Each accessory type represents its own

micro-market, often overlapping with

electronics, boating and tackle categories.

Collectively, they create a web of innovation

that keeps anglers – and the industry – coming

back for more.

Driven by innovation

According to the American Sportfishing

Association (ASA), boat fishing accounts for

roughly 60 per cent of all recreational fishing

expenditures in the United States. Within that

segment, accessory spending has outpaced

traditional tackle growth over the past decade.

The reason: technology.

Advances in marine electronics have

revolutionised the way anglers interpret

underwater environments. High-resolution

side-imaging sonar and real-time mapping

allow fishermen to “see” structure and fish

behaviour in unprecedented detail. Accessories

like networked displays and wireless

transducers turn a boat into a floating data

centre.

The boom in electric trolling motors is

another example. Once considered a niche

tool for freshwater bass anglers, GPS-enabled

trolling motors are now standard equipment on

saltwater and offshore boats.

Manufacturers such as Minn Kota and

Garmin have redefined how boats are

positioned and manoeuvred, reducing fuel use

and increasing catch rates. The ripple effect

extends to related accessories – mounting

brackets, battery systems and remote controls

– all of which contribute to the tackle industry’s

bottom line.

Customisation and personalisation

Fishing has always been a personal pursuit and

today’s anglers express that identity through

how they rig their boats. Accessories make

customisation possible.

One boat might be outfitted for deep-sea

trolling with outriggers, downriggers and

heavy-duty rod holders. Another, built for

shallow flats fishing, could feature poling

platforms, casting decks and silent-running

propulsion. For kayak anglers, modular mounts

and compact electronics mirror the same trend

on a smaller scale.

This drive toward personalisation has given

rise to a new type of consumer – part angler,

part gear-builder. Accessory brands have

responded with modular systems that make

it easier to rig boats without drilling holes or

rewiring electronics.

Companies like YakAttack, Railblaza and

Scotty have built entire businesses around

flexible mounting platforms, encouraging


experimentation and repeat purchases.

Retailers love this dynamic because

accessories are “sticky” products. Unlike rods

or reels, which are often one-time investments,

accessories invite continual upgrades.

A new sonar model, a wireless control

module or a redesigned tackle rack can prompt

a sale even when the boat itself stays the same.

For manufacturers and dealers, that recurring

demand helps stabilise revenue between boat

sales cycles.

The Economics of Enhancement

Boat accessories also play a subtle but powerful

role in the broader tackle economy, expanding

the perceived value of fishing itself.

When anglers invest in gear that enhances

comfort, safety and efficiency, they’re more

likely to fish longer and more often. That

translates into more bait, more lures and more

maintenance products purchased over time.

The accessory market thus acts as a multiplier

for traditional tackle sales.

Consider a new fish-finder purchase. The

angler may also need a transducer mount,

battery wiring kit, protective cover and

upgraded power supply – all of which add to

the original sale. If the technology helps locate

more fish, the positive feedback loop reinforces

future spending on tackle and trips.

In short, accessories make fishing more

rewarding… and profitable.

Sustainability and Smart Design

As sustainability becomes a core value in the

outdoor industry, accessories are evolving to

support conservation efforts as well.

Aerated live wells reduce fish mortality

in catch-and-release tournaments. Electric

propulsion systems minimise fuel consumption

and noise pollution. Even materials have

changed, with eco-friendly plastics and

corrosion-resistant alloys improving durability

and reducing waste.

Accessory designers are also focusing

on interoperability – creating components

that integrate seamlessly across brands and

platforms. Standardised wiring harnesses,

plug-and-play electronics and Bluetooth

connectivity simplify installation, lowering

barriers for newcomers. This inclusivity is

essential for growth, especially as younger and

more diverse audiences enter the sport.

Aftermarket boom

For retailers, boat fishing accessories represent

both opportunity and challenge. The

products are high margin but also complex,

requiring expertise in installation, wiring and

compatibility. That’s why some tackle shops

have evolved into full-service rigging centres,

offering customisation packages alongside

traditional tackle sales.

Online sales have expanded dramatically as

well, driven by detailed product videos and user

reviews. However, the in-person experience

remains vital: anglers often want to see how an

accessory mounts or feels before committing.

Trade shows such as ICAST and EFTTEX

have become showcases for accessory

innovation, where even small component

makers can capture global attention.

The connected boat

The next frontier for boat fishing accessories

is connectivity. Manufacturers are moving

toward fully integrated systems where

trolling motors, sonar and navigation tools

communicate with one another. Cloud-based

mapping and AI-assisted sonar interpretation

are already appearing in prototype form,

promising even more efficient fishing.

Imagine a boat where every accessory

syncs through a central hub – monitoring

battery levels, suggesting drift patterns and

even logging catch data automatically.

While some purists might bristle at the

digital invasion of a traditional pastime, many

see it as the natural evolution of sportfishing

in the information age.

A welcome boost

At its core, the rise of boat fishing accessories

is about empowerment. They help

anglers fish smarter, safer and with greater

confidence. For the industry, they provide a

steady current of innovation and economic

resilience. And for the culture of fishing, they

blend tradition with technology in a way that

keeps the sport dynamic and inclusive.

As boats continue to evolve from simple

platforms into sophisticated fishing systems,

accessories will remain the vital link between

angler and water – a testament to how

ingenuity and passion can keep an age-old

pastime forever new.

BOAT FISHING ACCESSORIES


SHOP WINDOW

1

ACCESSORIES

2

4

3

1 RAILBLAZ

ANCHORPOINT PHONE HOLDER

Built for the harshest environments,

a five-point vice and no-slip silicon

grips battens down devices through

any bumps, bounces or rattles. The

system also features four-point

suspension vibration dampening

technology to keep devices steady

and footage crystal clear through

every jolt, wave or off-road detour. A

360-degree full-locking arm allows

users to keep their device locked in

at any angle they wish.

Its corrosion-resistant

aluminium build is also ready for

any environment from sun to salt

and everything in between and is

plug and play compatible with the

entire RAILBLAZA ecosystem and

StarPort mounts.

railblaza.com

2 HUMMINBIRD

APEX

APEX pairs full-HD displays (13in,

16in, 19in) with a long-range,

high-resolution transducer and the

refined Cross Touch user interface

for faster waypoint management

and settings. The unit also offers

robust connectivity (HDMI in/out,

dual Ethernet, Bluetooth, NMEA

2000) and remains fully compatible

with MEGA Live 2, MEGA 360

Imaging, Talon/Raptor anchors, and

other accessories for easy system

expansion.

The full-HD fish finder now ships

with LakeMaster/CoastMaster

mapping included and at a new,

lower price (about $600 less than

before), making Humminbird largescreen

clarity and high-definition

mapping far more accessible to

anglers.

humminbird.johnsonoutdoors.com

3 GARMIN

ONBOARD

A versatile Man Overboard (MOB)

and engine cutoff solution for

boaters that uses wireless

technology instead of traditional

tethered cords.

Tags can be worn on a wrist

band, carabiner or key ring

float and designated as either

captain or passenger. If an MOB

is detected, the system will save

a waypoint on the chartplotter, and

audible alarms will sound. Should

the captain fall overboard, the

system will also automatically

trigger engine cutoff.

Captains can also disable the

engine via a button-press on the tag

if needed. With up to eight MOB

tags, mariners can tag what matters

most – adults, children, pets and

objects – all at the same time.

garmin.com/marine

4 MINN KOTA

RIPTIDE KAYAK TERROVA

For saltwater kayak anglers seeking

effortless control, reliable power,

and the ability to lock in their fishing

spot, this trolling motor boasts

advanced GPS features, corrosionresistant

durability and seamless

integration with Humminbird

electronics.

Whether sneaking in shallow

backwaters or battling strong

current, this saltwater kayak motor

gives anglers the confidence to

own your fishing spot and focus on

the catch.

Anglers can command the

12v, 55lb thrust motor from

anywhere on the boat using

the Micro Remote, connected

Humminbird fish finder or the One-

Boat Network app.

www.minnkotamotors.com


FEATURE

QUALITY IS THE BACKBONE

OF CONTINUED EXPANSION

HANHIGH

Weihai Hanhigh is a major innovator and manufacturer

of fishing rods for many markets. Company owner Wang

Qian Gang explains how its skills and knowhow allow it to

continue growing in a tough marketplace.

TTW: How and when did Weihai

HanHigh start?

Wang Qian Gang: As a fishing rod

manufacturer, Weihai Hanhigh started in

2002, however we have been working as a

fishing tackle and outdoor products supplier

for more than seven years before that.

The main aim when we set up the factory

was simply because we wanted to supply our

customers with reliable quality products. We

know it is not so easy to find a really reliable

supplier who will take responsibility for the

quality of their own products.

We knew that, by having our own

production facilities, we would be in control of

the quality of the items we supplied.

TTW: How do you see the global

tackle market right now?

WQG: As a result of the current economic

crisis, destruction in some geographical

conflict and the latest trade barriers – such as

the tariffs being imposed – the world market is

still very low and slow.

However, after some years in this situation,

the industry is gradually getting used to this

and I would say it even seems to be starting to

recover slowly. We can only show our cautious

optimism and hope nothing else negative

happens again.

hanhigh.com

TTW: What would you say are your

key markets?

WQG: Generally speaking, we are working

across the world but I would say our main

market is the UK and Europe, followed by the

southeast Asian market and East Asia.

TTW: What are the main products

or items you sell?

WQG: Actually, we can offer full ranges of

all kinds of fishing rods, from freshwater to

saltwater rods, from bait fishing to predator

fishing.

But our strongest sectors are undoubtedly in

bait fishing such as carp and feeder, predator

fishing, such as ultra light, perch, zander, pike,

live bait fishing, trout, salmon, fly and jigging,

popping, trolling, egi and so on.

TTW: Where do you see your

main growth coming from? What

markets are you looking to expand

into?

WQG: I think our main growth will still come

from our traditional markets, such as Europe

and the Easten Europeean area.

However, we hope that we can expand into

any market.

TTW: You exhibited at EFTTEX in

September. How was that for you?

WQG: Even though the show looked much

smaller than it used to be, thanks to our own

range of attractive products, we still attracted

lots of visitors who showed great interest in

our items and demonstrated real willingness

to co-cooperate and work with us.


BUSINESS

DOING BUSINESS WITH…

FRANCE

With an extensive coastline, a plethora of lakes, sizeable rivers and

countless smaller rivers and streams, France is one of Europe’s most

active recreational fishing markets.

With a mixture of

international and

proud national

brands, major

retail chains and smaller tackle

shops serving some three million

domestic anglers plus a healthy

number of tourists, France has a

real fishing tradition and history.

This combination of licensed

and regular anglers alongside

a significant pool of occasional

fishers and holidaymakers

contributes to a tackle market

said to be worth around €550

million, delivering some 7,000

direct jobs, according to French

fishing tackle trade association

GIFAP (Groupement de l’Industrie

Française d’Articles de Pêche).

Not surprisingly, given its 3,400

miles of coastline, hundreds of

rivers including five major ones –

the Loire, Rhône, Seine, Garonne

and Rhine – plus thousands

of lakes, there are countless

opportunities to pick up a rod

and catch fish of a wide variety of

species.

Its climate ranges from

cold Alpine weather in the

mountains to subtropical along

its southern coast, bordering the

Mediterranean, allowing for a

diverse range of fish, from carp and

trout to bass, mackerel and mullet.

The market is mature, driven

by lure and carp categories in

coarse fishing, with a growing

youth share, strong specialty retail

networks and large general-sport

players.

However, it faces regulatory,

ecological and supply-chain

headwinds that will shape growth

over the next five years.

Key markets

The French tackle market is

segmented by both environment

and technique and product

demand tracks those segments.

• Lure / predator fishing

(spinning, jerkbaits, soft

plastics): Reported as the fastestgrowing

category and frequently

the single largest revenue driver

in tackle spend. GIFAP’s latest

study suggests around 59 per cent

of anglers target predators, often

using lures. Lure fishing appeals

to younger anglers and to both

freshwater and coastal anglers.

• Carp and specimen fishing:

France has a strong carp scene

– specialist bait, boilies, heavy

rods, bedchairs and bivvies create

a dedicated premium-price

submarket. Specialist retailers

and online communities support

higher-margin accessory sales here.

More than a third of anglers (36

per cent) fish for carp, according to

GIFAP, and this is also a key sector

for angling tourism with UK and

European anglers heading to its

lakes in search of specimen fish.

• Coarse/competition: Still

important in terms of participation

and community, with around half

of all French fisherman using float

and feeder tactics, either for casual

angling or in match situations.

Consumables such as hooks, lines,

feeder rigs and groundbait are

steady sellers.

• Sea angling (shore & boat):

Another significant market, thanks


ECONOMY

FOCUS

FRANCE

GDP $3.16 trillion

GDP Growth rate 1.2%

Unemployment rate 7.6%

Top Export Partners:

Germany $85.3B USA $55.5B Italy $52.7B

Belgium $49.83B UK $40.1B

to both tourist and seasonal

demand; boat engines, tackle for

saltwater species and electronics

can be high-ticket. Reports

suggest that 31 per cent of people

going fishing do so in the sea,

whether that is the English

Channel, Atlantic Ocean or

Mediterranean.

• Fly fishing: Strong in certain

regions (mountain streams, trout

hotspots) and supports premium

rods, reels and apparel. In those

areas it is a hugely popular

pastime targeting trout.

It should also be noted that

studies suggest most anglers

enjoy at least two different fishing

disciplines.

GIFAP’S 2024 Fishing Survey,

meanwhile, revealed the most

popular species, with carp

claiming 28 per cent of the vote,

pike 16 per cent, trout 10 per cent

and sea bass popular with nine

per cent of anglers.

The same study also revealed

that 56 per cent of anglers go

fishing at least once a week and a

third of fisherfolk intend to pick

up a rod more regularly next year.

Demographic trends

The number of young anglers

appears to be rising. FNPF

statistics show strong growth

in minors’ cards/licences (a 12

per cent year-on-year growth

in 2023), while GIFAP’s study

suggests there are more 18 to

24-year-olds picking up a fishing

rod.

Freshwater continues to

Top Import Partners:

Germany $94.4B China $77.8B Belgium $58.1B

USA $57.5B Italy $55.8B

FACT FILE

Capital: Paris

Population: 68,605,616

President: Emmanuel Macron

Official language: French

Currency: Euro (EUR)

Time zones: UTC +1 / UTC+2 (summer)

Dialling code: +33

Internet domain: .fr


BUSINESS

dominate practice (estimates

typically show 80 per cent

freshwater versus 20 per cent

sea among respondents in recent

surveys). That explains the

strength of coarse/carp/predator

tackle lines in French retail

assortments.

Economic footprint

GIFAP puts the value of fishing

to the French economy (based

on direct spend on tackle,

consumables and associated

services) at €555 million while

Europe-level market reports and

specialist segment studies place

European fishing tackle turnover in

the low single-digit billions (USD/

EUR) and carve out national shares

for France.

GIFAP’s 2024 study said the

average annual spend per angler

was €934, which is a €113 rise from

2023, with keen anglers spending

around €1,152.

The average fishing rod is

renewed every 3.5 years, with a

typical spend of €267, up €44 on

2023 while anglers replace their

reels every 3.7 years at a cost of an

average of €198 spent (up €32

on 2023).

Around 80 per cent of anglers

buy new rods and reels with

just one per cent buying only

secondhand, however 19 per cent

of the survey’s respondents said

they bought a mix of both new and

secondhand.

The study reports that fishing

websites account for 44 per cent

of the inspiration and research

before purchase, followed

by recommendations from

family and friends (31 per cent),

YouTube (29 per cent), vendor

recommendations (26 per cent)

and fishing magazines (25 per

cent).

Key buying criteria are a tackle‘s

efficiency (62 per cent) followed by

durability, price and promotions,

with brand being quoted as a

reason for purchase by less than

half (46 per cent) of respondents.

Product weight and after-sales

service were reasons given for

making a choice by around a

quarter of those surveyed.

Retail and wholesale

landscape

France maintains a dense network

of specialist fishing shops and small

chains. There are many hundreds

of specialist shops; indeed several

directories list more than 1,000

outlets across France.

Pacific Pêche with around 40

stores, Europêche and other

buying groups represent a key

number of outlets and affiliated

stores. These specialist stores

remain crucial for advice-led sales

on everything from lures and rigs

to bespoke set ups.

Decathlon is a dominant mass

channel for entry and mid-level

tackle, giving broad geographic

reach and large volumes. Big-box

seasonal ranges and privatelabel

items have shifted price

expectations for entry buyers.

Meanwhile, online marketplaces

such as NaturaBuy, specialist

ecommerce (Pecheur.com,

Peche-Direct, Chronocarpe.com,

Ardent-Pêche.com) and platform

sellers are increasingly important.

Recent strategic moves (such

as marketplace consolidations,

acquisitions) show online is a high

growth channel for both new and

second-hand tackle.

A mix of national wholesalers

and importers service

independents; many French

manufacturers (hooks, baits) sell

through European distributors as

well as directly to chains. Buying

groups like Territoires Nature and

Europêche help independents

compete on purchasing and

marketing.

Key manufacturers

and brands

France has a healthy blend of

homegrown manufacturers and

major global brands operating

locally.

Perhaps the best-known is

VMC (Viellard Migeon & Cie),

the world-recognised hook

manufacturer based in Morvillars.

French production remains an

important industrial asset in

hooks. VMC is a core supplier to

many lure and terminal tackle

product lines as well as being part

of the Rapala Corporation, which

acquired it back in 2000.

Other key French brands

including Illex, Sensas, Fiiish and

Starbaits, which variously produce

lures, baits and accessories targeted

not just at the French angler but

a number of European markets

especially. Pezon & Michel is

a historic French rod and reel

producer and a heritage brand


recreational sea fishing which will

come into effect at the beginning

of 2026. These regulations

are causing a lot of fear among

fishermen due to the risk of a paid

fishing permit being introduced.”

In terms of supply chain costs,

global component sourcing

(especially electronics and reels)

can introduce price volatility.

FRANCE

which is still visible in premium

and specialist channels.

Global brands with strong

French presence include Shimano,

Daiwa, Abu Garcia, Penn and

Berkley (Pure Fishing) plus Rapala

(and its other Rapala VMC group

subsidiaries) – these operate

through French subsidiaries or

distributors and dominate mid-topremium

categories.

Hooks and some terminal

tackle retain French industrial

production (notably VMC). Many

higher-value items (composite

rods, precision reels, electronics)

are manufactured in Asia or other

European facilities and imported;

value is added locally through

brand heritage, distribution and

R&D (product adaptation for

European species and techniques).

Market drivers and

headwinds

Important market drivers include

rising youth participation and

demographic renewal, the

popularity of lure and specimen

fishing, which attract both younger

people and tourists as well as the

inevitable rise in digital commerce,

making it easier access to niche

imports alongside specialist baits.

However, set against that

backdrop are environmental

regulation and conservation

measures such as species

shocks, while river management

influences fishing opportunities

and seasonality also plays a part;

these can reduce some regional

demand and change angler

behaviour.

Recent conservation measures

and bans for vulnerable migratory

species have immediate local

economic impacts.

GIFAP CEO Stéphane Sence

said: “Regarding the issues of

current challenges, we have, as

in many countries, an increasing

number of standards and

regulations, mainly from the

European Commission but also

regular attacks from animal rights

groups who want to restrict or

even abolish recreational fishing.

“This point is very central

and is becoming very worrying

in relation to public opinion,

which is undergoing a profound

transformation of mentality.

[However] I think that France is

not the only country to experience

this kind of frontal attack,

unfortunately.

“We also have new European

regulations concerning

Points to note

If you sell to the French market,

differentiate between the licensed

core (repeat buyers who value

service and premium products)

and the large occasional pool

(price-sensitive, tourist and

seasonal buyers).

Tailor ranges accordingly –

specialist stores should focus on

advice-led premium assortments;

online and big-box operators can

capture volume consumers with

competitively priced kits and

seasonal offers.

Leverage lure and carp sectors,

both of which are growth niches

and receptive to innovation

including new soft plastics (and

‘green’ alternatives), electronic fish

finders, bait technology and more.

Invest in an omnichannel

approach. Consumers compare

prices online but still value expert

advice before buying higher-ticket

items. Successful players mix

e-commerce, in-store fitting days

and local club partnerships.

Sustainability and regulation

are important selling points.

Products and practices that

support species protection,

biodegradable tackle options and

clear guidance on local rules will

resonate with both federations

and consumers.

Outlook

Expect moderate growth in

retail tackle turnover driven by

continued youth engagement,

lure-fishing innovation and online

sales penetration. Growth will

differ by segment – consumables

and lures/soft plastics are likely to

expand faster than heavy tackle

categories.

Regulatory and ecological

risks, such as drought and species

protection, will keep some

regional demand cyclical. Market

consolidation among retailers (for

example, marketplaces acquiring

specialist networks) and stronger

buying groups for independents

are likely near-term structural

changes to watch.

Paid Europe-level market

reports forecast low-single-digit

to mid-single-digit CAGRs

depending on segment and

scenario.

WWW.TACKLETRADEWORLD.COM

35

FEATURE

SPRING BIHAI TACKLE EXPO

DRIVES GLOBAL GROWTH

The 2026 Spring Bihai Fishing

Tackle Industry Expo, widely

renowned as the “Barometer of

China’s Fishing Tackle Industry,” is

gearing up to be its biggest edition yet.

As the largest and most established one-stop

business platform for the Chinese fishing tackle

sector for nearly 40 years, the event continues

to attract massive participation and set industry

trends.

The 2026 Spring Expo has confirmed

an extraordinary scale, with nearly 2,000

exhibiting companies registered within a mere

20-day recruitment period, occupying a vast

120,000 sq m of exhibition space.

The show provides a comprehensive and

complete supply chain ecosystem, spanning

everything from rods, reels and bait to outdoor

gear, smart fishing devices and dedicated

angling services.

The show floor is strategically divided into

15 dedicated professional zones to maximise

buyer-to-supplier efficiency and streamline the

sourcing process for international attendees.

These zones include Rod, Powder Bait,

Terminal Tackle & Accessories, Float, Lure

Fishing, Tool & Gadget, Netting & Rod Holder,

Fishing Line, Hook, Reel, Luggage, Apparel,

Outdoor & Camping, Small Fishing Gear,

and Fishing Culture & Heritage. This rigorous

product-categorised layout ensures professional

buyers can easily navigate the massive scale

and connect with relevant manufacturers and

suppliers with unparalleled precision.


CHINA

China Bihai Fishing Expo

Column Vol. 7

Hosted by the China Bihai Fishing

Expo (CBFE), the event aims

to showcase high-quality

Chinese fishing tackle products,

promoting Chinese brands to fishing

enthusiasts worldwide and highlighting

the unique charm of the Bihai Fishing

Expo as the world’s largest fishing

tackle exhibition.

Over the past 35 years, the expo has

successfully held 70 editions. Since moving to

Tianjin in 2013, it has maintained an exhibition

area of over 100,000 square meters. It has

witnessed the rise and growth of the Chinese

fishing tackle industry, representing the highest

standards and latest achievements in Chinese

fishing tackle design and manufacturing. The

expo serves as a “barometer” of the Chinese

fishing tackle industry’s development and

has become an annual gathering for Chinese

and global brands, businesses of all sizes, and

fishing enthusiasts to connect, collaborate,

and celebrate.

We warmly welcome fishing enthusiasts and

industry professionals from around the globe

to attend!

Organising committee : +86 010-62071529

Fax: + 86 010-82259813

Email: china@bjbhdj.cn

Website: www.bhdjz.com

Address: No. 9 Linmen, Deshengmen East Binhe Road,

Xicheng District, Beijing

WeChat Official Account: bh-62071529


w

FEATURE

Innovation and collaboration

Beyond trade, the Bihai Expo is a hub for

industry innovation and collaboration.

The 2026 event will enhance its interactive

offerings, maintaining popular features like

the Lure Fishing Pool, Small Fishing Pool and

Fishing Culture Exhibition Area.

New additions include the National Fishing

Ground Comprehensive Display Area and a

Fishing Culture Interactive Workshop, fostering

a deeper engagement with the sport.

A high-calibre agenda of supporting activities

will run throughout the event, including

industry high-end forums on market trends

and manufacturing excellence, the 2026 Best

New Product Award Ceremony to recognise

leading innovation and New Product Release

Conferences, providing exclusive previews of

future offerings.

These events are designed to assist exhibitors

with brand promotion, trend analysis, and

channel expansion on an international scale.

The 2026 Spring Bihai Fishing Tackle

Industry Expo will be hosted from March 6th

to 9th, 2026, at the National Exhibition and

Convention Center (Tianjin).

Leveraging a top-tier national platform, the

venue is the largest and most comprehensive

exhibition complex in North China, boasting

a total construction area of approximately 1.38

million sq m and 550,000 sq m of combined

indoor and outdoor exhibition space.

This world-class infrastructure promises

an exceptional exhibiting experience and an

efficient, high-impact business environment for

all global participants.

Tackle brand owners, distributors,

buyers, fishing venue operators and angling

enthusiasts from around the world are invited

to convene in Tianjin. Join us to explore vital

business opportunities, co-create the future,

and collaboratively propel the global fishing

tackle industry to a new stage of high-quality

development.


CHINA

FISHING

TOURISM BOOM:

HOW ANGLING IS TRANSFORMING

RURAL CHINA

Mass participation sports,

especially competitive fishing,

are becoming a powerful force

driving rural vitalisation and

integrated sports tourism across China.

Major events in Nanle (Henan) and Quanjiao

(Anhui) clearly demonstrate the critical

importance of combining angling with tourism.

In Nanle County, the “Fishing for Rural

Prosperity” Carnival introduced an innovative

“Angling + Live E-commerce + Cooking”

model.

This unique format tested not only fishing

skills but also contestants’ e-commerce traffic

conversion ability.

Through this approach, 30 ambassadors

promoted local products via live streaming,

achieving over 500,000 sales transactions.

This successfully transformed short-term

event popularity into sustained economic

benefits for local farmers, providing a replicable

model for rural vitalisation.

Meanwhile, in Quanjiao County, the

Fuxing Lake Fishing Challenge drew over a

thousand anglers. Hosting this national-level

event endorsed the county’s pristine natural

environment and demonstrated the sport’s

widespread appeal. The massive participation

became a powerful catalyst for local tourism,

effectively promoting Quanjiao’s brand and

driving significant sports tourism consumption.

In summary, linking competitive fishing

with tourism is a vital strategy for unlocking

development momentum in China’s rural areas.

These angling events serve as comprehensive

platforms for showcasing environmental

beauty, promoting regional products, boosting

visibility and stimulating consumption,

achieving a synergistic uplift in social and

economic outcomes.


MAKING CONTACT

1

2

3

MAKING CONTACT

Do you want your

products to be seen

by thousands of

potential buyers…

FREE of charge?

Then get in touch,

we’d love to hear

from you.

JOHN HUNTER

+44 7990 542958

john.hunter@artichokehq.com

Contact John directly for

details of how to send

your product / images and

a short description to

Tackle Trade World.

1 XBRAID

X8 JIGMAN BRAID

Developed wholly with

vertical jigging in mind, this

braid embodies specific

characteristics to advance the

jigging experience.

Made using its proprietary

WX weaving machines

and processes for the most

consistent finish, the braid

also features IZANAS strands,

considered a generation beyond

Dyneema. The ultra-high

molecular weight, polyethylene

strands offer the strength and

modulus of an organic fibre eight

times stronger than piano wire of

the same gauge.

Uniquely, each diameter

and weight is produced from

a dedicated spool and it also

delivers three vivid line colour

changes every 50ft for easy

depth tracking.

www.DAIWA.us

2 SHAKESPEARE

SYNERGY SPINCAST REELS

Part of an updated Synergy

collection including reels

and combos, the Synergy

Spincast brings a fresh look

to a proven favourite with an

ultra-ergonomic design built for

comfort and control.

Soft-touch handle knobs and

push button operation make

casting easy, while durable

stamped steel handle arms

add durability. Each reel comes

pre-spooled with proven Stren

fishing line for out-of-the-box

readiness.

www.shakespeare-fishing.com

3BERKLEY

TRIPLE MINNOW RIG`

Berkley has taken the proven

jig head minnow technique

to the next level, delivering a

realistic bait ball presentation

that enhances the subtle, rolling

action anglers love. Designed to

maintain flawless strolling action,

this rig presents a lifelike pod

of prey with every twitch and

retrieve – keeping the finesse,

precision, and natural movement

of single-minnow techniques

intact.

It’s available as a standalone

rig or as part of a kit (including

the rig, tubing sleeves, Berkley

Hybrid Jig Heads and Drip

Minnows) and comes in Blue

Liner, White Shiner, Electric Shad

and Tennessee Shad colour

options in 3in, 4in and 5in sizes.

www.berkley-fishing.com


TACKLE INDUSTRY

PROFESSIONALS

EVERY MONTH

Classifieds

SENT TO MORE THAN

18,500

IN OVER

120 COUNTRIES

JANUARY 2026

TO BOOK THIS SPACE CONTACT:

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

COMING UP…

FEBRUARY 2026

Ad Copy: December 19th, 2025

Mailed: January 14th, 2026

Special issue: Bass fishing/China Fish

Spotlight: Reels

Doing Business With: Great Lakes, USA

MARCH 2026

Ad Copy: January 23rd, 2026

Mailed: February 11th, 2026

Special issue: Fly fishing

Spotlight: Rods

Doing Business With: Scandinavia

APRIL 2026

Ad Copy: February 20th, 2026

Mailed: March 11th, 2026

Special issue: Saltwater fishing

Spotlight: Lures

Doing Business With: Africa

To submit news or editorial for

any of these issues, contact:

To advertise or discuss a marketing campaign in any of these editions,

contact our business development team:

EDITOR

JOHN HUNTER

T: + 44 (0)7990 542958

E: john.hunter@artichokehq.com

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

FEATURE

MAVEN

MAVEN REDEFINES THE

ART OF BASS FISHING

From Japan’s ultra-refined finesse lakes to America’s heartland reservoirs, bass fishing

is a culture, a craft and, for many, a lifelong pursuit. It’s in this world of obsession and

detail that New Zealand rod maker Maven brings its most exciting collection yet.

Few fish inspire as much passion as bass.

That’s why Maven, the New Zealandbased

rod manufacturer known for its

artistry and precision, now takes its

latest collection – the Maven Bass Rod Series –

to the global stage

Developed over many months in close

collaboration with industry experts, the series

was shaped by the insight of anglers who live

and breathe bass fishing.

Every model reflects the nuance of its

technique – born from conversations on the

water, refined through feedback and perfected

in the hands of those who know the pursuit

best.

The result is not just another line up of rods

but a family of tools that honour the subtleties

of bass fishing itself, from the delicate tick of a

Ned Rig to the thunderclap of a frog strike on

glassy water.

Beyond performance, the Maven Bass Series

is designed to captivate the eye. Hand-rolled

carbon, clean lines and meticulous finishes

make these rods some of the most beautifully

crafted in the industry – a collection that

harmonises artistry with function, appealing to

anglers who appreciate precision, refinement

and understated elegance.

A rod for every story

The Maven Bass Series reflects the breadth and

beauty of bass fishing itself:

• Dropshot – A study in precision and

comfort, designed to keep baits vertical and

anglers connected.

• Jig & Worm – Two distinct models: one

built for distance and finesse, the other for

brute-force battles in heavy cover.

• Ned Rrig – Ultra-sensitive, refined and

attuned to the lightest takes in pressured

waters.

• Crankbait – For the purist who loves the

rhythm of hard plastics ticking structure and

triggering strikes.

• Topwater & Frog – Made for adrenaline,

where every cast holds the promise of an

explosion.

• Swimbait – The heavyweight, engineered

for the artistry and power of big bait fishing.

Form meets fish

True to Maven’s heritage, performance and

design are inseparable. As a result, the Bass

Series is available in two distinct finishes:

• Olive - form follows fish: A timeless green,

subtle and earthy, mirroring bass in their

element.

• Natural - the minimalist’s choice: Clean

lines and raw carbon, a pared-back aesthetic for

anglers who prefer quiet confidence.

Global pursuit, local craft

Every Maven Bass Rod is hand-rolled in New

Zealand, built with a level of care that matches

the devotion of the anglers who fish them. This

collection is as much a tribute as it is a tool – a

nod to the universal language of bass fishing,

where technique, patience and passion unite

anglers from Tokyo to Tennessee.

Maven’s founder, Gayleen Pratt, said: “The

Bass Series reflects not only our commitment

to performance but our belief that a fishing

rod can be a thing of beauty – a piece of

craftsmanship that deepens your connection

to the water. This is our most exciting and

beautiful collection yet.”

mavenfishing.com/collections/bass


Tackle Trade World January 2026

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