ESTETICA Magazine USA (4/2025)

USA EDITION
EDUCATION
Developing High-
Level Salon Skills
DESTINATIONS
Top Hair & Beauty
Experiences for 2026
STYLE MAKERS
New York Acclaim
on the Runways

NEW
SMOOTHFILLER
SERVICE
SMOOTHER HAIR. REDUCED FRIZZ.
EASIER & FASTER STYLING.
LASTS UP TO 3 MONTHS.
UNDER 2 HOUR SERVICE. SAME-DAY COLOR.
NO AFTER-SERVICE RESTRICTIONS.
ONLY 8 INGREDIENTS. LOW FUMES.
LEARN MORE
BEFORE
AFTER
BEFORE
SMOOTHFILLER
IMMEDIATELY
AFTER SMOOTHFILLER
IN SALON
AFTER BLOW DRY
WITH BRUSH
AT HOME
*Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline.

Cover Celebration 80 anni_216x228.indd 2 11/12/25 11:52
haireditorial
Eighty Candles Lighting Our Way
CELEBRATING 80 years of HairART
By the time you read this editorial, it will probably already be the ‘new year’. And so begins the year of
eighty candles on EsteticaHAIR’s birthday cake.
The guiding thread of 2026 will have three key themes. The first is hair celebration, dedicated to the
artistic aspects of hairdressing and the influences that hair fashion has had on the history of costume
and lifestyle over the past century. The second thread is represented by hair icons - the great
hairdressers who have shaped the history of modern hairdressing to the benefit of current generations.
We will therefore speak of hairitage, a neologism indicating the professional, entrepreneurial, and
media heritage that has been created over time and represents added value for the future of the entire
hair industry.
From the March issue onward, the hairitage pages will be the permanent center of gravity for
EsteticaHAIR. Special thanks go to all the historic brands in the sector who wish to share their
values and heritage with us.
But there is another teaser, another preview that I am pleased to share with you. It concerns a series of
premises - or backstory - that preceded the publication of Estetica’s first issue in March 1946.
Temporally, these events took place between late 1945 and early 1946, and the protagonist is Mino
Pissimiglia, Estetica’s founder.
Mino was born into a family of hairdressers who - having left their native Bettola in the province of
Piacenza - opened a salon in Turin, considered avant-garde for its size and services, catering to both
men and women. After his studies, he began working with his father and uncle in the salon. But
simultaneously, he cultivated a passion for graphic design and print media. In the Pissimiglia salon,
there was always a copy of Il Parrucchiere Italiano and Moda magazine, directed by Lucio Ridenti
and his young staff. Mino Pissimiglia often visited his friends at Moda at the printing facilities of
Gazzetta del Popolo. He would spend time with them, and meanwhile observe, discover, and learn...
Among the many documents my father left us, I recently found one of his handwritten accounts from
those times:
“I had a rather old-fashioned parent, my father Dante, who also owned a company dealing in hairdressing
supplies. He was a man of principle, with whom it was not always easy to have a dialog, bound as he was
to firmly held beliefs. When I returned home from military service, I partly worked in the family salon
and partly dedicated myself to selling permanent wave machines. The machines were excellent, but
potential customers hesitated to buy them because they operated on electricity. Many have forgotten this
(and young people don’t even know it), but the fact is that in 1945 and 1946, electricity supply was very
scarce and intermittent, so work in salons took place under extremely precarious conditions. It was then
that we transformed the original machinery into truly versatile equipment: it resembled a stove (and
fundamentally was one, because it ran on wood, the only fuel easily available at the time). Equipped with
a metal chamber for heat absorption, it had hoods on three sides that served as heating caps. Below, above
the burner, was a closed-circuit steel tube coil used to heat curlers for permanent waves. Two openings
allowed Marcel waving irons to be pushed into the fire. Completing everything was a container for heating
water. It was therefore an autonomous and complete unit that, positioned in the center of the salon, solved
all operational problems. Among ourselves, we jokingly called it ‘the infernal machine’, but for the public
we christened it ‘Vesta’, in homage to the Roman goddess of hearth, home and family...”
My father used to recount these experiences to his hairdresser friends. I remember the first time I
heard Vesta referred to as the ‘infernal machine’, I was shocked. Until I saw it in an advertisement that
illustrated its use and announced the ‘promotional’ price: eighteen thousand lire.
E04

Mino Pissimiglia’s true passion found its first opportunity for expression in the summer of 1945:
“As soon as the war ended, I was tasked with managing the publication of the professional magazine ‘Ars
Cosmetica’, published in Zurich. The enthusiasm I showed for this new work was appreciated by the Swiss
publisher who, in view of a major professional event organized in Zurich by the ‘Fachclub der Damen-
Coiffure’, gave me responsibility for editing and color printing a special issue. Everything was entrusted to
me: writing the texts, preparing the advertising layouts, page composition, printing, and distribution. It
was on that occasion that I understood how exhausting journalistic work can be. Suffice to say that copies
of the special issue were delivered to me on a Friday night, just in time to load them onto the train to
Switzerland and have them arrive at the ‘Kongresshaus’ in Zurich for the opening of the event.
Exhausted but satisfied with the accomplishment, I had the pleasure of seeing my publication displayed in
the showcases and stands of the exhibition. In this regard, allow me to recount a curious episode. At the
‘Kongresshaus’, I happened to encounter a well-known Italian industry leader, the Milanese Luigi
Macchi. While discussing the event, Macchi, at a certain point, drew the special issue of Ars Cosmetica
from an envelope and said to me: ‘Have you seen what a magnificent magazine they publish here in
Switzerland? Get yourself a copy, you’ll find some good ideas for your hairdressing work.’ I thanked my
interlocutor but couldn’t suppress a smile of satisfaction. When I revealed to him that I had produced the
magazine almost entirely myself, he said: ‘So much nonsense is said about us Italians. This is truly a case
where foreigners have something to learn from us’. That phrase transmitted a charge of positive energy that
has never left me.”
In January 1946, Italy was still on its knees. Turin bore evident wounds and destruction from five
years of war and bombing. But the ferment and energy circulating in the air offered hope for a better
future.
Italian ingenuity was ready to give life to new initiatives destined for great success. The automotive
industry resumed production: Pininfarina was already at work designing a dream car, the Cisitalia
202. A Piaggio engineer, Corradino d’Ascanio, designed a light, economical scooter with a buzz like
a... Vespa. The communication industry also got back into motion: radio broadcasts fully resumed, as
did publication of Radiocorriere, printed in Turin at the printing facilities of Gazzetta del Popolo.
Women voted for the first time in the spring administrative elections. From Salsomaggiore came the
call to Italian beauties, summoned for the election of Miss Italia. From Rome departed the first
official Alitalia flight, precisely on the route to Turin. Roberto Rossellini and Vittorio De Sica were
already on set filming two masterpiece films: Paisà and Sciuscià. Fashion was in great ferment over the
novelties arriving from Paris, already looking ahead to the first peaceful summer by cutting swimsuits
following the pattern of the first bikinis marketed by Louis Réard.
From autumn 1945, Mino Pissimiglia began to think ‘for himself ’. He had an idea spinning in his
head. On a cold morning in early January 1946, he arrived at his father Dante’s salon, determined to
take the great step, and asked for his consent - and his help - to bring his dream to life...
Continued in the next issue of EsteticaHAIR.
A Happy New Year and joyful celebrations to everyone!
Roberto Pissimiglia
05E

CELEBRATING 80 years of HairART

In this issue:
HAIR editorial Eighty Candles Lighting Our Way 04
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 158
04/2025
photoshoot Cover Story 08
catwalks New York Fashion Week SS26 10
anniversary Marilyn Experience 14
spectacle Broadway’s Hair Moment 16
Cover by
milk_shake
Hair: Shelley Lane
Photo: Kamil Strudzinski
Make-up: Mary Cesardi
trends The Best of International Hair Looks 25
pro dossier education Learning Drives Success 73
interview Honoring Heritage, Embracing the Future 78
chronicle Hair’s Wild Ride 80
events Hairtopia 2025 84
news Updates from Home & Abroad 86
$
CONTACTS
Nives Carena
Estetica - Via Cavour, 50
10023 Torino (Italy)
nivescarena@estetica.it
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
MANAGING EDITOR
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
ADVERTISING & P.R.
Nives Carena - nivescarena@estetica.it
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Erica Balduini, Matteo De Luca, Giorgia
Ludovico, Stefania Rao, Elena Romani

hairphotoshoot
COVER
STORY
Shelley Lane
PROMISING AN EXCITING HAIR REVIVAL IN 2026, MILK_SHAKE®’S
NEW LIFESTYLING COLLECTION FEATURES THE EXQUISITE COVER
LOOK ON THIS ISSUE OF ESTETICA USA.
USA EDITION
EDUCATION
Developing High-
Level Salon Skills
STYLE MAKERS
New York Acclaim
on the Runways
DESTINATIONS
Top Hair & Beauty
Experiences for 2026
milk_shake®’s modernized
Lifestyling Collection
delivers the versatile,
high-performing solutions
you need to create effortlessly
wearable styles like this
exquisite cover look.
milk_shake® is ringing in the new year
with a spectacular hair revival, unveiling
the modernized Lifestyling Collection.
Each product is richly infused with a
blend of milk proteins, quinoa proteins,
and Integrity 41®, derived from
sunflower seed extract, for a luxurious,
feel-good touch. The collection is
cleverly broken into four core
categories: Body & Volume, Hold &
Fixing, Texture & Shape, and Smooth
& Thermo. Our beautiful cover look
(left), created by milk_shake® Global
Artist Shelley Lane, perfectly captures
the line’s ethos of enhancing natural
beauty. Her strategy was something soft,
beautiful, and effortlessly wearable -
hair that feels gorgeously natural yet still
showcases meticulous craftsmanship.
“The look features an expanded fishtail
braid, giving it a romantic quality,”
explains Shelley. “My aim was to capture
a style that feels timeless, simple, and
truly connected to the milk_shake®
brand.”
E08

Infused with milk proteins
and Integrity 41®, the milk_shake®
Lifestyling Collection boosts shine,
volume, and vital nourishment
for truly great hair days.
Hairstylist: milk_shake Global Artist Shelley Lane
Photo: Kamil Strudzinski
Make-up Artist: Mary Cesardi
09E

haircatwalks
Spring
Summer
2026
Photo: Noelle Ochocinski @wnoelle
E10

Photo: Noelle Ochocinski @wnoelle
OH! POLLY
Lisa Lobosco and her
ECRU team brought
sleek glamor to Oh!
Polly’s runway. The hair
was polished yet fluid,
with luminous finishes
perfectly accenting
jaw-dropping designs.
Beehive buns with
touchable movement
and classic updos
showcased Sunlight
finishing spray’s
versatility.
CUCCULELLI SHAHEEN
Mandee Tauber, Oribe Principal
Artist of Global Design, brought
romance and longing to Cucculelli
Shaheen’s Spring/Summer 2026
collection. Using Oribe products,
Tauber created effortlessly lived-in
looks complementing the city
backdrop’s aesthetic vision.
11E

haircatwalks
NY
FW
ULLA JOHNSON
Each Ulla Johnson model received custom styling to
maintain natural texture. Wella Professionals EIMI
Sugar Lift spray and Brilliant shine pomade created
effortless looks fitting the collection’s soft, flawless
aesthetic. Some models featured braids enhanced
with Ulla’s signature touch.
Spring
Summer
2026
E1 2

Photo: Noelle Ochocinski @wnoelle
DEREK LAM
ECRU New York returned to
Derek Lam’s Spring/Summer
2026 show with hair inspired by
“The Five Personalities You Meet
in the Airport.” Creative Director
Lisa Lobosco created styles mirroring
modern travel’s fluidity and sophistication
using Sunlight Styling Spray.
Kien Hoang, Oribe Principal Artist of Global Design, focused on effortless
beauty for Monse’s Spring/Summer 2026 collection. Hoang enhanced
each model’s unique features whilst maintaining ease and undone
elegance, celebrating texture and individuality with sophisticated styling.
ANNA SUI
Garren, celebrity hairstylist and R+Co BLEU cofounder,
created natural, ethereal looks for Anna
Sui’s Desert Blooms collection. Inspired by 1920s
bohemian artists breaking from strict Gibsonstyle
updos, Garren crafted long, loose hair with
enhanced texture and undone waves.
Backstage photos: Keith Montero
MONSE
13E

hairanniversary
MARILYN
EXPERIENCE
THIS CENTENARY CELEBRATION REVEALS THE WOMAN BEHIND
THE MYTH – EXPLORING HOW TRANSFORMATIVE BEAUTY, STYLING,
AND AESTHETIC VISION DEFINED AN ERA AND CONTINUE TO
CAPTIVATE GENERATIONS.
Gary Kelly
ONE HUNDRED YEARS after her birth,
Marilyn Monroe remains cinema’s most
enduring icon of beauty, glamor, and cultural
fascination. Marilyn: The Immersive Experience
in Los Angeles this Spring will celebrate the
timeless beauty, strength, and legacy of one of
Hollywood’s most iconic stars. Using advanced
technology, this celebration will elevate the fan
journey to extraordinary levels. Marilyn’s
legendary platinum blonde waves, perfectly
sculpted beauty, and transformative approach to
self-presentation continue to influence beauty
standards and creative aesthetics across
generations. Her meticulous attention to hair,
makeup, and styling established a template for
modern glamor that remains relevant today. This
immersive experience will be a profound
exploration of identity, celebrity, and the power
of visual presentation. For beauty professionals
and creative practitioners, Marilyn’s centenary
offers a masterclass in the art of transformation
– how persona, presentation, and aesthetic vision
can define an era and endure across decades.
Marilyn Monroe, by Cecil Beaton,
bromide print, 1956,
Collection National Portrait Gallery
Photo: Getty Images
E14

more
more
Scan here to discover
more about this iconic
celebration of the
ultimate Hollywood icon.
St.Vincent por Bryan Adams
en el Calendario Pirelli 2023,
© Bryan Adams, 2020
Marilyn: The Immersive
Experience begins in
Los Angeles in May before
hitting the road with plans
to bring the Experience
to cities across the U.S.
Photo: Getty Images
1 5E

hairspectacle
BROADWAY’S
HAIR
Gary Kelly
MOMENT
MAMMA MIA!’S BROADWAY REVIVAL SHOWCASES THE
TRANSFORMATIVE POWER OF HAIR ARTISTRY, PROVING
STYLING IS STORYTELLING AT ITS MOST SPECTACULAR.
WHEN THE LIGHTS rise on Mamma Mia!’s
Broadway stage, it’s not just a story that unfolds,
it’s a masterclass in hair artistry. The show’s wig
and hair design transforms performers into
characters through meticulous styling that
captures the free-spirited essence of
Mediterranean island life whilst anchoring the
show’s 1970s aesthetic sensibility. Wig
designers and hair stylists have created looks
able to withstand eight shows weekly whilst
maintaining flawless authenticity under intense
stage lighting. From Donna’s effortlessly tousled
waves to Sophie’s youthful, sun-kissed styling,
each character’s hair tells its own story,
communicating personality, emotion, and
narrative arc without a single word. For hair &
beauty professionals, Mamma Mia! represents
the ultimate intersection of creativity and
technical precision. This revival reminds us that
great hair artistry transcends the salon chair- it
celebrates the creative excellence that defines
our industry at its most inspired.
It’s hair styling elevated to theatrical
art form, where color placement,
texture manipulation, and structural
design become storytelling tools.
E16

more
more
SCAN HERE to catch
a glimpse of Mamma Mia!
Magic – now showing on
Broadway, NYC.
Photos: Photo: Joan Marcus
17E

No ammonia vegan 1
permanent color.
100 %
100% grey
coverage 2 built in.
No neutral shade add-in required.
Maintains
curl pattern.
Adds +48% shine. 3
Superior fade
resistance.
Long-lasting color. 4

Dare to go red.
It’s all about making a statement
that feels effortlessly chic and luxurious.
Following the beauty industry’s embrace of warm,
expressive red tones, L’Oréal Professionnel’s iNOA
is excited to highlight their stunning spectrum of
vibrant red and copper shades. Trends now point
to deliciously fresh and vibrant colors, offering an
unparalleled opportunity for personal style and
statement-making transformations.
L’Oréal Professionnel, pioneered iNOA as an
ammonia-free permanent hair color, showcasing
its expertise in creating artful color. These highly
saturated reds and coppers not only achieves
100% grey coverage but exude richness and
complexity, allowing you to create trending shades
such as Cherry Cola Red, Auburn Red, Cinnamon
Spice, and Raspberry Red. This collection boldly
complements the wider beauty landscape,
reflecting desires for individuality and daring
elegance without compromising hair health.
At its core, L’Oréal Professionnel was designed for
the pros, creating the first harmless hair dye over
110 years ago. iNOA, is example of the continuous
breakthrough technology L’Oréal Professionnel
continues to push for. Thanks to iNOA’s Oil Delivery
System, it delivers high-impact long lasting hair,
while providing respect for the hair fiber and
delivering dimensional shine. Additionally, thanks
to its non-ammoniated formula, Clients enjoy a
luxurious, scent-free color experience, for both
pros and client.
iNOA’s palette can unlock countless reds looks, not
just any reds but dimensional luxurious reds that
can be achieved only in-salon. Experience the
future of hair color – vibrant, healthy, and all with
100% grey coverage.
5 + 4 + 4.62
7.43 + 7.34
6.66
Before.
8.43
6.66 + 7.44
4.20 + 5.62
After.
@adina_pignatare @manely.summer @geoffreyhairr iNOA 6.40
Mixing: 1:1
Processing time: 35 mins
Levels of lift: Up to 3
1 No animal-derived ingredients or byproducts. 2 For red shades powered by Carmilane/Rubilane/DM5
3 vs. unwashed, uncolored hair. 4 Under normal conditions of use - results may vary from one individual to another.

ASIA CUP OPEN
Korea - March 10 & 11 2026
at 2026 Inter Beauty Fair - Korea
Daejeon Convention Center Exhibition Hall 2
HOSTED BY
Online & Onsite - Register now at omchairworld.com

presenting his latest show at
ASIA CUP OPEN
Korea - March 10 & 11 2026
GALA NIGHT MARCH 10. 2026 7:00
Learn more at omchairworld.com

Photogrpahy by: Nick Stenson: @nickstenson, Cassie Carey, @cassiecarey.hair, Danielle Waterman, @daniwatermanhair, Viktoriya Yeremchuk,
@viktoriyayeremchuk; Makeup: Suna Myles, @sunamyles_mua; Wardrobe: Mary Ellen Zummo, @styledby__MEZ; Nails: Betsy Juarez;
Photographer: Richard Monsieurs, @richardmonsierurs. America’s Beauty Show is a registered trademark of Cosmetologists Chicago.
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HAIR
TRENDS
The best of
international hair looks
Il meglio della
modacapelli internazionale
Le meilleur des
tendances coiffure
internationales
Die Top der
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hairtrends
N T

THE SEASON conveys its inner beauty through shape, texture, and tone.
These revelations capture winter's creative energy, translating atmosphere into
artistry where technical precision meets imaginative vision, defining the collections
that will shape the months ahead.
LA STAGIONE esprime la sua bellezza interiore attraverso forme, texture
e tonalità. Elementi che catturano l’energia creativa dell’inverno, trasformando
l’atmosfera in arte. La precisione tecnica incontra la visione immaginativa, dando
vita alle collezioni che plasmeranno i mesi a venire.
L'HIVER révèle sa beauté à travers la forme, la texture et la nuance, capturant
l’énergie créative de l’hiver. L’atmosphère devient art, où précision et imagination
définissent les collections qui marqueront les mois à venir.
ER
DIMENSIONS
DIE JAHRESZEIT offenbart ihre innere Schönheit durch Form,
Textur und Ton. Diese Einsichten fangen die kreative Kraft des Winters ein und
verwandeln Atmosphäre in Kunst, wo technische Präzision auf Vorstellungskraft
trifft und kommende Kollektionen prägt.
LA TEMPORADA revela su belleza interior mediante forma, textura y tono.
Estas visiones captan la energía creativa del invierno y transforman la atmósfera en
arte, donde precisión técnica e imaginación definen las colecciones venideras.
Opening & left page
Art Direction: Alessandro Galetti@Art Hair Studios/Photo: Sergio Spanu/Make-up: Momh Studio, Mara De Marco/Styling: Eleonora Papetti/Products: Wella Professionals

hairtrends
video
video
Art Direction: Mark Hayes
& Richard Ashforth for Vidal Sassoon
< Hair & Colour: Z. Nagy & J. Hunter
> Hair & Colour: K. Latham, S. Salerno
& P. Grubb, A. Senn
Photo: R. Kesha, H. Miller
Make-up: M. Keri,
M. Nobuoka, P. Vrijheid
Styling: M. Carroll-Grubb, M. Kelly

hairtrends
Hair, Make-up & Styling:
Christian Ríos
Photo: Esteban Roca

Hair: Sara Allsop@Dharma Hair
Photo: Jock Robson
Make-up: Richard Symons
Styling: Sopheak Seng

hairtrends
Art Direction:
Charline Gohel@Mod’s Hair
Photo: Harold Bérard
Make-up: Vanille Gautier
Styling: Lila Sion
video
video

Hair: Danilo Giangreco
& Emy Roccabella
Photo: Danilo Giangreco
Make-up: Ran & Dora
Styling: Emy Roccabella

hairtrends
Hair: Viktoriia Vradii
Photo: Desmond Murray
Make-up: Lauren Mathis
Styling: Clare Frith
Products: La Biosthétique Paris

Hair: Marlene Lamont
Photo: Lee Howell
Make-up: Samantha Whyte
Styling: Graeme Bone

hairtrends
RITRATTO
In homage to timeless femininity, creative director
Stefano Lorenzi explores the chic of 20th Century
Italian cinema.
In omaggio all’intramontabile femminilità, il direttore
creativo Stefano Lorenzi esplora l’eleganza del cinema
italiano del XX secolo.
En hommage à la féminité intemporelle, Stefano Lorenzi
explore le chic du cinéma italien du XXe siècle.
In Hommage an zeitlose Weiblichkeit erkundet
Stefano Lorenzi den Chic des italienischen Kinos des 20. Jh.
En homenaje a la feminidad, el director creativo
Stefano Lorenzi explora el cine italiano más chic del s. XX.
Art Direction: Stefano Lorenzi@Aldo Coppola
Photo: Giacomo Licheri
video
video
ALDO COPPOLA

hairtrends
video
video

< >
Hair: Malvina Saiu
Coach: Laetitia Guenaou
Photo: Maciek Świstek
Make-up: Karolina Supernak
Styling: Weronika Wysoczyńska

hairtrends
Hair: Ann Marie Young
@Jingles Hair Design
Photo: Fiona Quinn
Make-up: Chanelle Aldrige
Styling: Brooke Tyson

Hair: Elly Paynter & Ryan King
Photo: Georgia Wallace
Make-up: Brooke Clarke
Styling: Ysha Giorno

hairtrends
Hair: Raúl de Andreas
Photo: David Arnal
Make-up: Eva García
Products: Davines

Hair: Ivonne Martens
Photo: Studio Ivo De Kok
Make-up: Anouk van Emmerik
Styling: Annet Veerbeek

hairtrends
Hair: Sara Piera
@Salones Carlos Valiente
Photo: Esteban Roca
Make-up: Nancho Sanz
Styling: Marc Estela

Hair: Fran Torralba@Pelsynera
Make-up: Pelsynera

hairtrends
Hair: Christian Wiles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Rosie Briscoe

Art Direction: Bruno Marc Giamattei for
The Fellowships 2025 ClubStar Art Team
Project Leader: Josh & Sophie-Rose Goldsworthy
Photo: Jamie Blanshard
Make-up: Katie Moore

hairtrends
Juxtapositions of preservation & disruption.
Mix perfetto di tradizione e innovazione.
Entre tradition et rupture.
Zwischen Bewahren und Wandel.
Preservación y disrupción unidos.
Art Direction: Cyril Morgan
Hair: A. Nolan, A. E. Dunne,
L. O’Keeffe, P. Downey
Photo: Jamie Moore
Make-up: Blaithin Griffin

hairtrends
Hair: Steven Smart@Smartest 73
Photo: Jamie Blanshard
Make-up: Debra Smart
Styling: Ginger Ninja

Art Direction:
Shayna + Florian Knittel
Hair: Shy+Flo Team
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Emi Papanikola

hairtrends

SUBLIME, NATURAL BEAUTY
Discover this season's collection from Viva La Vie,
a symphony of sophisticated, yet audacious styles.
La nuova collezione di Viva la Vie offre una sinfonia
di stili sofisticati ma audaci.
La collection Viva La Vie offre une symphonie de styles
à la fois sophistiqués et audacieux.
Entdecken Sie die neue Kollektion von Viva La Vie:
eine Symphonie aus eleganten und zugleich kühnen Styles.
Descubre la colección de esta temporada de Viva La Vie,
una sinfonía de estilos sofisticados y audaces.
Art Direction: Hiléna Neto
Photo: Jules Egger
video
video
VIVA LA VIE

hairtrends
Art Direction:
Jean-Marie & Stessie Contreras
Hair: Marc Thibault
Photo: William Cerf, Stéphanie Dal
Make-up: William Cerf
Styling: Clara Maftouh

Hair: Laura Scott@Mark Leeson
Photo: Richard Miles
Make-up: Lauren Mathis
Products: Goldwell

hairtrends
Hair: Carol Ritchie
Photo: Desmond Murray
Make-up: Saffy Burton
Styling: Lewis Robert Cameron

Hair: Evos Parrucchieri Team
Art Direction: Vittorio Masciarelli
Photo: Vincenzo Valente
Make-up: M. Theisen, A. Maggioni
Products: Creattiva Professional

hairtrends
Haute Mutation - born from a need to evolve!
Haute Mutation - nata dal bisogno di evolversi!
Haute Mutation - née pour évoluer !
Haute Mutation - Wandel neu gedacht!
Haute Mutation: ¡evoluciona!
video
Hair: Emy Roccabella
Photo: Danilo Giangreco
Make-up: Sasha Chudeeva
Styling: Borna Prikaski
video

hairtrends
Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Borna Prikaski

Hair: Bruno Marc Giamattei
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico Europe

hairtrends
Art Direction: Claude Tarantino
Photo: Jules Egger
Model: Vendela Halvorsen
Products: Schwarzkopf Professional,
Mizutani

Art Direction: Christophe Gaillet
Hair: HCF Creative Team
Photo: Maciej Swistek
Make-up: Maja Blawuciak
Styling: Kasia Jabłońska
Products: L’Oréal Professionnel

hairtrends
INFRAROUGE
The ZV hair fashion team presents powerful, sensual and
elegant hairstyles that radiate confidence & personality.
Il team moda di ZV presenta look potenti, sensuali ed
eleganti, che sprigionano sicurezza e personalità.
L’équipe ZV Hair Fashion crée des coiffures puissantes
et sensuelles, révélant confiance et personnalité.
Das ZV Hair Fashion Team präsentiert kraftvolle, sinnliche
und elegante Frisuren voller Ausstrahlung und Stil.
El equipo de moda capilar ZV presenta peinados sensuales y
elegantes que irradian confianza y personalidad.
Art Direction: Antonio Weinitschke
Hair: Zentralverband Friseurhandwerk
Photo: Erwin Wenzel
video
video
ZENTRALVERBAND FRISEURHANDWERK

hairtrends
Hair: James Parr
Photo: Lee Nash Jones
Products: Denman Professional
Images: FPA

Hair: Matt Clarke
@Esq Male Grooming
Photo: Georgia Wallace
Make-up: Brooke Clarke

hairtrends
Hair & Photo: Bill Tsiknaris
Colour: Chris Tsiknaris
Make-up: Brooke Clarke

Hair: Elle Foreman@Tribe Salons
Photo: Chris Bulezuik
Make-up: Katie Moore
Styling: Borna Prikaski

hairtrends
Hair: Robert Stary
& Marek Metelka
Photo: Nikola Šrajerova
Make-up: Eva Svobodova

video
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Hair: Dessange Paris
Photo: Julie Robert
Styling: Nado Al Tabbal-Lefèvre

hairtrends
DISCOVER MORE...
IN OUR HAIR GALLERY
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prodossier education
LEARNING
DRIVES
SUCCESS
Gary Kelly
personal
brand
ediucation
credential
differentiator
In America’s
entrepreneurial
salon landscape,
education delivers
competitive edge
– transforming
independent stylists
and salon teams into
thriving businesses.
business
growth
opportunities
advantage
technical
skills
73E

prodossier education
The American salon
landscape operates unlike
any other in the world. With
state-by-state licensing
variations, continuing
education requirements that
differ coast to coast, and
a thriving culture of booth
rental and suite ownership
models, US hairstylists
navigate a uniquely
entrepreneurial environment.
The rise of independent
stylists has transformed
traditional salon structures,
whilst social media has
become the primary
career-building tool for a
generation of hair & beauty
professionals. In this dynamic
market, education takes on
multiple roles, including as a
technical credential, to create
business advantage, and as a
personal brand differentiator.
EDUCATION AS A RECRUITMENT &
RETENTION POWERHOUSE
Finding and keeping great talent has never been tougher in
American salons. Today’s emerging professionals research
potential employers like they’re buying a house, checking
reviews, scrolling social feeds, and asking detailed questions
about growth opportunities before they even consider
welcoming clients into one of your chairs. Farouk Systems
Ambassador & Educator, Taylor Carter of A Little TLC Salon in
Las Vegas (NV) sees mentorship as key: “We’ve created a
two-year mentorship program focused on developing high-level
skills and building six-figure stylists. This structure creates
loyalty, attracts talent, and fosters a team built for longevity.
When stylists feel supported, motivated, and rewarded as they
grow, they naturally want to stay where they feel valued.” Anna
Peters of re:TREAT Color + Hair Design agrees: “When
consistent customized education is offered, it builds morale,
connection, and collaboration. When your salon gives you the
freedom to grow alongside all the support necessary to learn,
it’s quite hard to walk away.”
Justin DePasquale, co-owner of DePasquale The Spa,
emphasizes the significance of strategic investment: “No matter
the economic climate, we make a conscious effort to budget for
‘investing in the knowledge’ of our team, which builds
community, motivates, and sparks creativity. Education is the
cornerstone of growth and evolution.”Constantly recruiting and
onboarding new stylists drains time, money, and energy. Salons
offering structured learning pathways report dramatically lower
turnover, as educated stylists see a future worth staying for.
Justin De Pasquale
Taylor Carter
E74

Ecru, New York
EDUCATION AS BUSINESS DIFFERENTIATION
In America’s crowded beauty market, differentiation isn’t optional – it’s
survival. Whether you’re an independent stylist building a book or a
salon owner competing for clientele, education credentials provide
immediate credibility that sets you apart.
Amanda Jenkins, Global Director of Education for ECRU New York,
understands the independent stylist perspective: “As an independent
stylist in the world of social media where everyone claims to be a
‘specialist,’ I believe the real proof lies in the results. When you attend
actual education classes and not just watch reels or YouTube clips, your
work will shine through. It’s great if a company has a directory of
certified stylists on their website to drive traffic to those who are
committed to their craft.”
For suite renters and independent operators, education becomes even
more critical because you’re marketing yourself as a business, not just a
service provider. Advanced certifications justify premium pricing whilst
attracting clients willing to invest in quality. Your education becomes
part of your brand story, demonstrating why your services command
higher rates than competitors down the street.
Vivienne Mackinder
Vivienne
Mackinder: The
Education Effect
“When you build an educational
system that truly empowers people –
strengthens their confidence, elevates
their self-esteem, and gives them skills
to conquer challenging hair or clients
– you create a culture of never-ending
curiosity fueled by learning, passion,
and mastery.
“As an education-based salon, you
naturally attract the best talent in
town. Clients value this more than you
imagine – it’s no different from choosing
a teaching hospital over a generic one.
We trust them because we know they’re
studying, improving, staying on the
cutting edge.
“I was once invited into a struggling
Canadian salon that couldn’t attract
apprentices. I introduced a training
program – within months, we had
a waitlist of people trying to get in.
Within a year, the entire salon was
transformed. People want to learn when
you give them the right environment.
And when you provide it, everything
changes.” Vivienne Mackinder
Key insights:
• “Education creates confidence – and
confidence transforms a salon.”
• “When learning becomes the culture,
excellence becomes inevitable.”
• “The strongest salons don’t hire
talent... they develop it.”
75E

prodossier education
NON-TECHNICAL SKILLS THAT DRIVE REVENUE
Here’s what cosmetology school doesn’t teach: how to actually run a
successful beauty business. Technical skills get you in the chair, but business
skills determine whether you’re thriving or barely surviving. Consultation
skills, pricing confidence, and social media mastery have become nonnegotiable.
Learning to truly listen to clients, communicate recommendations
effectively, and handle difficult conversations transforms service experiences
whilst reducing misunderstandings. Understanding your numbers – costs,
profit margins, hourly rates – shifts you from service provider to business
owner making strategic decisions.
Joseph Gagliott of Joseph Anthony Retreat Spa notes the compound
effects: “When our team began regularly training and learning the science
behind hair, skin, and wellness, the results were immediate. Services became
more consistent, client redos dropped, and clients trusted us more. One of the
biggest successes isn’t financial; it’s the stability and longevity that made our
business known for the most current looks and techniques.”
Joseph Anthony Glen Mills Spa Services
Joseph Anthony Retreat
EDUCATION CREATING
CAREER MOBILITY
The beauty of American hairdressing
lies in its entrepreneurial possibilities.
Platform artistry, brand education,
session styling, content creation, and
consulting opportunities exist for
stylists with the right credentials,
offering income diversity and
professional growth that keeps
careers sustainable long-term.
Education credentials open brand
partnership doors that remain closed
to stylists without recognized
training. These roles often provide
steadier income than clientdependent
salon work whilst offering
industry connection and profilebuilding
opportunities that elevate
entire careers. For stylists dreaming
of owning salons, launching product
lines, or building education
businesses, advanced training
provides both credibility and
capability. The portfolio work,
industry connections, and business
knowledge gained through education
become the foundation for ventures
that might have otherwise remained
impossible dreams.
E76

Sam Villa: The
Team Perspective
Teresa Romero (Creative Director,
Sam Villa / Artistic Director, Jose
Luis Salon): “Business education and
consultation training are essential for real
transformation. Technical skill opens the
door, but business literacy determines
how confidently you walk through it.
Social media plays a powerful role – we
are all content creators now. Sustainable
growth happens when inspiration becomes
implementation.”
Ellen Devine (Sam Villa ArTeam /
Master Stylist, Reverie Beauty Co):
“Certifications naturally attract the clients
you actually want to work with – those who
value quality and trust your professionalism.
As an independent stylist, certifications are
the receipts. They show the time, money
and energy you poured into leveling up your
craft. When you invest in real education,
charging premium prices feels natural.”
Sam Villa (Co-Founder, Sam Villa Company
/ Global Artistic Ambassador, Redken):
“Investing in excellence is no longer
optional; it’s the strategy that turns a
service space into a career destination.
Education is the bridge between offering
a menu of services and building a culture
where stylists grow, stay, and lead. The
journey from stylist to educator confirmed
that hairdressing can be a vehicle, and
education is the engine.”
Anna Peters (Sam Villa ArTeam / Owner,
re:TREAT Color + Hair Design):
“When consistent education is offered, it
builds morale, connection, and collaboration.
You’ll see your team filter out stylists who
aren’t the right fit and draw interest from top
stylists who value what you have. When they
see opportunities to continue growing with
the team, they’re less likely to want to leave
and try to do it alone.”
Teresa Romero
Ellen Devine
When competing for
clients, education
provides the
immediate credibility
to set you apart.
Anna Peters
Sam Villa
77E

prointerview
HONORING
HERITAGE,
Embracing the Future
John Paul DeJoria’s foundational wisdom
as Chairman and Co-Founder. Together,
they’re orchestrating a transformation that
doesn’t abandon what made Paul Mitchell
legendary, but rather amplifies it for a new
era. In conversation with Roby Pissimiglia,
CEO and Publisher of Estetica International
Network, they discuss the rebranding,
reorganization, and the remarkable journey
that continues to evolve.
What distinguishes this rebranding
and company reorganization?
JOHN PAUL DEJORIA: About 15-20 years
As John Paul Mitchell Systems evolves,
Michaeline and John Paul DeJoria reveal
how the brand bridges five decades of
hairdressing legacy with the innovations
shaping tomorrow’s industry.
In an industry rooted in tradition, John
Paul Mitchell Systems stands as a
testament to the power of honoring the
past while boldly stepping into the future.
Founded on hairdressing heritage and built
through decades of unwavering
commitment to salon professionals, the
brand now finds itself at a pivotal moment,
one where Michaeline DeJoria’s forwardthinking
vision as CEO meets her father
ago, Michaeline urged us to embrace
social media when we were skeptical. She
understood the future, and when we gave
her a million dollars to explore, she
outperformed expectations by 400%. That
taught me that youth sees differently. Now
we blend tradition with innovation. You
either change or you die. Our goal is
helping hairdressers build their future and
clientele.
MICHAELINE DEJORIA: The distinctive
features are aesthetics, elevated
packaging and cohesive imagery –
sustainability woven throughout, and
organizational restructuring. The company
reorganization was the heaviest lift. You
can’t build levels on a weak foundation.
Without solid systems, you can’t grow.
Your varied departmental experience
shaped your leadership. How?
MICHAELINE: Working across different
E78

CEO and Publisher of
Estetica International,
Roby Pissimiglia (left),
with Michaeline and
John Paul Dejoria.
sectors allows me to understand the
impact of every decision. A choice about
bottle color affects our international
distributors and warehouses. We’re all
rowing in the same direction. Without that
experience, I couldn’t steer the ship
toward the future.
How does Paris Hilton’s role as
ambassador strengthen the brand?
MICHAELINE: Paris has an incredibly large
audience spanning generations. She aligns
with our brand integrity and values. She’s
authentic; she partners with things she
genuinely believes in. She’s a lifetime Paul
Mitchell user with high standards. That
speaks volumes about us.
JOHN PAUL: She always takes care of her
hair. Her hairstyles are fantastic and
consistent. That matters.
What’s your perspective on artificial
intelligence?
MICHAELINE: You can’t wait on AI, you
have to jump in. Start with ChatGPT as an
entryway. Understand what you’re using it
for; different platforms excel at different
things. Consider AI a super assistant,
never a replacement for humans. You can’t
replace relationships, instinct, or creativity.
AI expands knowledge and boosts
productivity. Try it and see how it helps
you do more of what you love.
JOHN PAUL: I spoke with Sam Altman,
one of AI’s architects. I asked if AI would
replace hairdressers in 20 years. He said if
he didn’t have a job, he’d want to be a
hairdresser because nobody wants a
machine designing their hair. Hairdressers
will always have jobs. Those who embrace
AI tools to sharpen their skills will thrive.
How important is charity to John Paul
Mitchell Systems?
JOHN PAUL: It’s vital. Early in life, I learned
that success without sharing it means
you’ve failed. Many of our charitable
initiatives support hairdressers worldwide.
We’ve taken distributors to launch Sea
Shepherd ships, creating memorable
experiences that reinforce our values.
MICHAELINE: Charity is woven into our
DNA. With great success comes great
responsibility. We proudly support
organizations like Baby to Baby, which
serves millions of underserved children.
We’ve been backing them for a decade
while supporting causes spanning
environment, people, and communities
worldwide. We try to spread love as much
as possible.
Tell us about Paul Mitchell’s legacy.
JOHN PAUL: Paul Mitchell, born Cyril T.
Mitchell, changed his name before leaving
England for America. But crucially, despite
business success, his business card
always read “Paul Mitchell, Hairdresser.”
He and I alternated as president and
chairman, yet his identity was always
hairdresser first. We named our product
line after his hairdressing name because
that’s who he was. His legacy reminds us
that being a hairdresser was his greatest
pride until the day he died. That’s what
Paul Mitchell the company represents,
hairdressers and their craft.
Your leadership philosophy ten years
ago was “be a leader, not a boss.”
Has it evolved?
MICHAELINE: The philosophy remains
unchanged, I’m simply not boss material.
Where I’ve evolved is balancing
parenthood and professional responsibility.
I used to feel guilty taking work calls away
from my children, but I’ve reframed it: I’m
showing them how to be productive and
show up for people who depend on you.
That’s something to be proud of. With my
team, it’s the same foundation. The more
we work together, the more we learn each
other’s styles, trust our instincts, and take
bigger risks. But the core philosophy is
identical.
What drives you to continuously push
boundaries?
MICHAELINE: It’s always time to push
boundaries. Businesses that stop changing
suddenly want to do something different,
and that’s when they fail. We want our
partners, customers, and professionals to
grow with us. We’re a collaborative
company tightly connected to the industry.
We embrace disruptive opportunities
when they align with our ethos and sound
fun. We love what we do, and we want to
share that enthusiasm with everyone.
Your message to hairdressers
worldwide?
MICHAELINE: We could not love you more
than we do. Thank you for everything.
Times change, but no one replaces a
hairdresser. You’re not just doing hair,
you’re a friend, therapist, sounding board,
and source of quiet time. You’re so much
more. Never forget your value.
JOHN PAUL: Hairdressers are invaluable.
A decade ago, I heard about a customer
seeking divorce advice from their
hairdresser. Hairdressers communicate
with customers better than customers
communicate with their own families.
Going forward, my message is simple: be
kind. Just be kind to everyone. You’ll be
happier because of it. Peace, love, and
happiness.
79E

prochronicle
HAIR'S
E80

WIL D RID
Gary Kelly
The 1970s launched
an unpredictable
journey through style.
Sometimes a bumpy
ride, they saw some
dizzying cultural shifts
and vibrant self-expression.
>>>81E

prochronicle
As we explored in our
fall issue, the 1960s laid
the fertile ground for
individual expression,
yet the next decade
saw that idealism meet
a harsher reality.
The free-flowing optimism that defined the late sixties began
to face tougher economic and social challenges, giving rise
to an explosion of incredibly diverse styles. The 1970s moved
away from a single defining look, instead becoming a rich
tapestry where hair and fashion served as powerful channels
for intense individual expression and a sense of belonging
within emerging subcultures. This was a time when your
chosen style loudly declared your tribe, whether you were a
disco queen, a punk rebel, or a laid-back bohemian, each
look a response to the evolving world.
Actress Jane Fonda won the
Academy Award for Best Actress for
her role in the 1971 film Klute.
Singer Donna Summer poses for a
portrait in 1979 in Los Angeles, California.
(Photo by Harry Langdon/Getty Images)
An Evolving Aesthetic
It's true that the 1970s was a decade of rapid change in hair
and style, far more than a single look. From the lingering
bohemian influences of the early years, seen in relaxed,
natural hair and flowing garments, the decade quickly moved
through the polished glamor of disco and the theatricality of
glam rock. By its close in 1979, the emerging punk and
New Wave scenes had ushered in a starkly different
aesthetic, favoring sharper cuts, bolder colors in hair, and
more angular fashion silhouettes. This constant evolution
meant the early and late 70s truly felt like different eras in
hairdressing and fashion.
Iconic Hair Moments
Initially, the influence of the late sixties persisted with long,
straight hair, often with a simple center parting, as seen on
icons like Cher and Ali MacGraw. This style embraced a
natural, often bohemian vibe, signifying a relaxed departure
from structured looks, fitting the era's burgeoning
environmental awareness and a back-to-nature sensibility.
Quickly, the Shag emerged as a versatile, layered cut
popular for both men and women. Made famous by figures
such as Jane Fonda and Joan Jett, it offered a softer, more
rebellious edge, encouraging movement and mirroring a
desire for personal freedom in a changing world.
As the decade unfolded, Big Bouffant Afros became a
powerful and enduring statement. Worn with pride by stars
like Chaka Khan and Pam Grier, these voluminous, natural
styles symbolized Black identity and celebration, particularly
significant as civil rights movements continued to push for
equality. Around the same time, the Farrah Fawcett feathered
waves exploded onto the scene. This iconic, voluminous,
bouncy style, achieved with rollers and blow-dryers, defined
a new accessible sophistication for millions, arriving as

Debbie Harry of Blondie photographed
at Blanford Studios in Marylebone,
London on 8th March 1978 during the
making of a pop promo for their single
'I'm Always Touched By Your Presence
Dear' for Chrysalis Records.
(Photo by Brian Cooke/Redferns)
Siouxsie Sioux of Siouxsie and
The Banshees performs on stage at
Hammersmith Odeon, on November
11th, 1978 in London, England.
(Photo by Pete Still/Redferns)
television's reach expanded and a
new kind of accessible pop culture
celebrity took hold. For those
desiring a more structured yet
equally stylish look, the Purdey
Bob – a British import famously
worn by Joanna Lumley in The New
Avengers – offered a chic, sharp
alternative, reflecting a growing
appreciation for strong, independent female characters in
popular media with its uniquely iconic '70s edge.
The dazzling rise of Disco Curls also peaked during this
period. Voluminous, glamorous, and often highly styled,
these bouncy curls became synonymous with the disco
scene, perfected by divas like Diana Ross and Donna
Summer, shimmering under the dazzling club lights. This
celebratory style boomed as people sought escapism and joy
amidst economic uncertainties like the energy crisis, finding
Singer and actress Cher poses for a
photo session in a Bob Mackie blouse on
March 21, 1977 in Los Angeles, California.
(Photo by Harry Langdon/Getty Images)
“The 1970s became a rich
tapestry where hair and
fashion served as powerful
channels for intense
individual expression.”
Farrah Fawcett arrives at the
Golden Globe Awards Ceremony at
the Beverly Hilton Hotel, Beverly Hills,
California, January 1977.
(Photo by Frank Edwards/Fotos
International/Getty Images)
release on the dance floor.
By the decade's close, Punkinspired
looks emerged as a stark,
anti-establishment contrast. Figures
like Debbie Harry and Siouxsie
Sioux showcased raw, defiant styles
featuring spiky cuts, often with
shaved sides, and vibrant,
deliberately shocking colors like
electric blue or shocking pink. This represented a dramatic
shift towards an anarchic and bold aesthetic, challenging the
mainstream glamor that had dominated much of the decade
and reflecting a growing youth disillusionment with the
establishment and a desire to break all rules.
DECADE OF
UNDER-
CURRENTS
Beyond the evolving looks, the 1970s was a decade
shaped by significant societal shifts that deeply influenced
how people expressed themselves:
• Economic turbulence: The oil crisis and rising unemployment
led to widespread uncertainty.
• Social liberation: Movements like women's liberation
continued their fight for greater equality.
• Environmental awareness: Growing concerns influenced
a new back-to-nature aesthetic.
• Fragmented identities: The idealism of the sixties shifted as
people found their tribes through music, politics, and personal style.
• Style as identity: Hair and fashiaon became powerful ways to
visually express beliefs and affiliations in an increasingly complex
world.
83E

proevents
HAIRTOPIA 2025
INSPIRATIONAL NETWORKING
The Beautynova Hair Festival in Ibiza brought
together over 1,200 industry professionals from
around the world.
video
video
SCAN HERE to
watch the video
Held in Ibiza – the ultimate island of
fun – from 28 September to 1 October,
HAIRTOPIA 2025 featured a dynamic
mix of hair shows, educational
sessions, technical training,
immersive brand experiences, and
exclusive networking opportunities.
The event gave participants an innovative
perspective on the future of
milk_shake ® , Medavita, as well as
DEPOT ® . “Bringing such a large
community of hairstylists to Ibiza
has been an extraordinary challenge,”
commented Stefano Banfo,
CEO of Beautynova. “With this
event, we wanted to demonstrate
our ongoing commitment to supporting
our hairdressers and stylists,
and to highlight how central they
are to the growth of our Group.
E84

What made me most proud was the
remarkable level of participation,
which reflects the global success
of our brands.” John Moroney,
Senior Vice President of Global
Education di Beautynova stated:
“Education is the key to every hairstylist’s
success – essential both
for personal growth and for client
satisfaction. To excel, a hairdresser
must cultivate three fundamental
qualities: dedication, curiosity, and
creativity. What hairstylists take
away from HAIRTOPIA is not only
new skills but also a strong sense
of community and the awareness
that they have brands standing by
their side.”
The hair shows revolved around exploring
the future, offering an innovative
perspective from both
aesthetic and technical standpoints.
Leading the shows were prominent
members of Beautynova’s educational
team: for milk_shake ® ,
Gianluca Grechi, Andrew Smith,
Shelley Lane, Sabrina Nicolazzo,
Miki Monino, Maverik Calzavara,
and Diego Avellini; for Medavita,
Gaia Poletti, Maria Campomar,
Martin Ottaviano, Dennis Andruccioli,
and Gabriele Ricciarini; for DEPOT ® ,
Luca Malnati, Costa Zacharia, Dario
J Braun, and Tom Hoffman.
“At Beautynova, we are proud to
represent brands with solid roots
and unique, distinctive identities,
capable of meeting the needs of today’s
salons and professionals,” explained
Rishabh Gandhi, Chief
Marketing Officer. “At the heart of
milk_shake ® are milk proteins that
deeply nourish and repair hair,
alongside a simple philosophy:
healthy hair not only looks beautiful
but also makes you feel better and
more positive. Since 1963, Medavita
has been developing cosmetic formulations
inspired by the pharmaceutical
world through scientific
research, placing scalp care expertise
at the very core of the brand.
DEPOT ® , on the other hand, offers
high-quality formulations for hair,
shaving, beard, face, and body care
– creating a personalized, premium
experience that helps barbers enhance
their men’s grooming services.”
The event reaffirmed Beautynova’s
position as a benchmark for education,
innovation, and professional
growth in the industry, offering an
experience that combines expertise,
creativity, and a global community.
Four intense days featuring education,
networking, hair shows, and immersive
brand experiences from milk_shake ® ,
Medavita, and DEPOT ® .
85E

proevents-news
Hair today, headlines tomorrow! As 2025
draws to a close, our industry continues to
shine bright - despite the challenges.
BRITISH HAIRDRESSING
AWARDS Industry excellence
celebrated at prestigious
London ceremony
The British Hairdressing Awards 2025,
sponsored by Schwarzkopf Professional,
saw Efi Davies of TONI&GUY win British
Hairdresser of the Year. The 41-year-old
awards continue to recognize the industry’s
most creative talents, with winners selected
from hundreds of entries judged anonymously
by over 100 leading professionals.
SALVATORE FODERA
OMC founder celebrates 80th
birthday at Paris awards
Hairdressing honoured
Salvatore Fodera’s
80 th birthday
during OMC Hairworld
2025 in Paris.
As founder and chairman
of OMC, the world’s largest hair organisation
representing over 60 countries,
Fodera has shaped international competition
and education for decades.
E86
FRAMESI 80th anniversary
celebration unites global
hairstyling community
Framesi marked its 80th anniversary with
an International Congress in Madrid from
September 28 to October 2, welcoming
over 1,000 professionals from around the
world. President Fabio Franchina celebrated
eight decades of quality, innovation
and salon success alongside
daughter Camilla, symbolising the
brand’s continuity. The event featured
spectacular shows tracing Framesi’s
history through the decades, with the
2026 Congress already announced for
Marrakesh, Morocco.
Framesi 80th
Anniversary
Celebrations
MONDIAL COIFFURE BEAUTE
2025 An unmissable event for
the hairdressing and beauty
industry
With more than 47,600 attendees coming
from 77 countries, the 42nd edition of the
Mondial Coiffure Beauté (MCB) proved its
dynamic nature more than ever before. The
show’s international dimension is strengthening
further, with almost 10% of visitors
being from abroad. Estetica
Magazine hosted the
Best Salon Award –
What’s Up in Paris, which
rewarded the Sebi Nemi
Luxury Salon (CZ).
ALFAPARF MILANO
PROFESSIONAL Dreamland
transforms Ibiza into global
beauty stage
Alfaparf Milano Professional brought together
over 1,000 clients from 21 countries
in Ibiza for Dreamland, an extraordinary
celebration of beauty and
creativity. The four-day experience
strengthened the
brand’s international community
through shared energy,
vision and passion
for haircare excellence.

SALON INTERNATIONAL
London’s premier hair show
attracts global attendance
Salon International 2025 welcomed
34,519 attendees to ExCeL London from
October 11-13, reaffirming its position as
the world’s most celebrated professional
hairdressing gathering. Headlined by Vagaro,
the international beauty software
platform used by over 230,000 professionals
globally, the show featured cutting-edge
education, live demonstrations
and networking opportunities. The exhibition
showcased innovations across hair
care, color technology, styling tools and
salon equipment, with exhibitors offering
exclusive deals and new product launches
throughout the three-day event.
Salon International
2025, London
BEAUTY CHANGES LIVES
LEGACY AWARD Foundation
honors industry icons
Beauty Changes Lives Foundation presented
its 2026 Legacy Awards, honoring
Jan Arnold, Marti Morenings and Sam
Villa for transforming lives through education
and mentorship. The awards recognize
individuals who have had a lasting
impact on professionals entering the
beauty industry by providing opportunities
scholarships and career pathways that really
change lives.
International
Visionary Awards
2025
INTERNATIONAL
VISIONARY AWARD Milan
hosts prestigious global hair
competition finale
The International Visionary Award 2025 finale
took place at Milan’s Palazzo del Ghiaccio
on October 26, in association with
Vision Hair. Forty finalists competed across
three categories - Cut & Colour, Men’s and
Avant-Garde - with the event raising £22,000
for the Alternative Hair Foundation’s Fighting
Leukaemia charity. This prestigious
competition celebrated its 21st edition,
showcasing groundbreaking creativity and
technical mastery from artists worldwide
on the global stage.
FIVE FACES OF FASHION
Vivienne Mackinder decodes
identity through innovative hair
The Five Faces of
Fashion collection
by Vivienne Mackinder
explores
identity expression
through groundbreaking
hair design,
showcasing
how contemporary stylists decode personality
through cutting and coloring techniques.
This artistic exploration demonstrates
hair’s power as a medium for
self-expression, featuring five looks that
represent modern fashion archetypes. The
collection bridges art and technique, inspiring
stylists to view their craft as a form of
cultural commentary and storytelling.
SHOPIFY GIVING INITIATIVE
Beauty Changes Lives launches
seamless donation platform
Beauty Changes Lives Foundation launched
a groundbreaking Shopify giving initiative,
enabling salons and beauty businesses to
seamlessly integrate charitable donations
into their retail operations. The platform
allows customers to round up purchases or
add donations at checkout, directly supporting
beauty education scholarships and
career development programs. This innovative
approach makes philanthropy effortless,
helping the foundation expand its
reach in supporting aspiring beauty professionals
nationwide.
Beauty Changes Lives:
Shopify Initiative
SALÓN LOOK 2025 Madrid’s
beauty trade show reports
record growth and attendance
Salón Look 2025, held October 17-19 at
IFEMA Madrid, reaffirmed its position as
Spain’s premier beauty event, welcoming
40,000 professional visitors from 58 countries.
The show featured over 250 leading
brands across hairdressing, aesthetics
and cosmetics, with the Spanish beauty
sector reporting 7.7% growth in 2024 according
to STANPA. Highlights included
10,000 student attendees, the inaugural
Night of Beauty awards, and Spain’s first
National Massage Championship, demonstrating
the industry’s vibrant momentum.
87E

THE LEADING B2B EVENT
DEDICATED TO ALL SECTORS
OF THE BEAUTY INDUSTRY
BOLOGNA, ITALY
FAIR DISTRICT
26 – 28 MARCH 2026
26 – 29 MARCH 2026
COSMOPROF.COM
Organized by
BolognaFiere Cosmoprof S.p.a.
info@cosmoprof.it
An event by
In partnership with
With the support of
A new world for beauty
Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

probrandnews
Keune
Hairstylist
Awards 2026
more
more
SCAN HERE
to enter the
Keune Hairstylist
Awards 2026
JOIN THE CELEBRATION! Express your artistry and
discover where creativity meets innovation on a global stage.
Since 1922, Keune has celebrated the creativity of hairstylists
worldwide. The Keune Hairstylist Awards 2026 continue that
legacy, offering a global platform where artistry meets innovation.
This is more than a competition – it’s an invitation to showcase
visionary skills, inspire the next generation, and join a worldwide
community of creative excellence. Whether you’re a session
stylist, salon owner, educator, or freelance artist, this is your
moment to unleash creativity and showcase true talent.
A GLOBAL CELEBRATION
While the 2026 awards are a truly global event, each participating
country will celebrate its own regional talent with
national winners who will then advance to the global finals,
where a distinguished panel of industry icons will award the
world’s finest hairstylists for their exceptional talent. These will
include Giuseppe Stelitano, Creative Director of the Trevor
Sorbie Group; Luke Benson, Keune Global Ambassador; Jayne
Lewis-Orr, respected hair industry expert shaping trends worldwide;
Eelco Keune, President of Keune and third-generation
visionary driving excellence and empowering hair professionals
worldwide.
››› Outstanding Prizes
Global winners receive an impressive prize package including
€3,000 cash, €1,000 in Keune products, and an unforgettable trip
to Amsterdam plus a VIP tour of Keune Headquarters with the Keune
family. Winners will also participate in a professional social campaign
shoot with Keune Global Ambassador Luke Benson, shared across
all Keune channels reaching over 250,000 people worldwide, plus
an international feature in the highly acclaimed Estetica Magazine.
› KEY DATES ‹
Entries open 5 JANUARY 2026
Entry deadline falls on 31 MARCH 2026,
with national winners announced 1 MAY 2026
and global winners revealed 30 JUNE 2026.
Entries open at
KEUNEHAIRSTYLISTAWARDS.COM
on 5 JANUARY 2026.
E90

Express your artistry! Discover all you need
to know at keunehairstylistawards.com
〉〉〉
THE CATEGORIES
▲ STYLE
This category challenges your
innovative, cutting-edge styling
skills to create looks that are
modern, creative, and on-trend.
Push boundaries whilst ensuring
your creation remains wearable
and commercially viable.
▲ COLOR
Express your vision through
editorial looks showcasing
creativity, precision, and artistic
vision. Demonstrate technical
mastery whilst exploring the full
spectrum of color possibilities.
▲ CREATIVE
Go all out in this category.
Be bold, dare to inspire, and push
the boundaries of hairstyling
and color. This is where you can
truly take artistry to the next
level, creating work that
challenges conventions and
redefines possibilities.
91E

probrandnews
Cutting-edge
new formulas
Performance and wellbeing: Alfaparf Milano Professional presents
Lights Co by Semi di Lino. Exclusively in salons.
Today, wellbeing is no longer a luxury to indulge in occasionally, but a daily ritual
that combines self-care, sensory pleasure and emotion. In the era of Treat Culture -
where beauty becomes a way to enhance yourself, regenerate and feel good - Alfaparf
Milano Professional presents Lights Co by Semi di Lino, the new professional product
line which combines excellent performance with profound wellbeing. The hairdresser
is a beauty and wellbeing consultant: a professional capable of blending technique,
sensitivity and creativity to enhance each
client's personality. That’s why Alfaparf Milano
Professional provides them with cutting-edge
tools and formulas, designed to offer visible results
and a unique sensory experience.
FROM STRENGTH TO STRENGTH
Lights Co by Semi di Lino introduces two
cross-functional actives in its formulas:
• Stem Bio-Matrix: a biotechnological matrix
based on proteins and lipids from wild olive stem
cells combined with chia oil that revitalises the
scalp, contributes to the hydrolipidic barrier balance
and restores solidity to the hair structure,
offering protection against external aggressors.
• Semi di Lino Complex: an active rich in omega-3
fatty acids, vitamin E and antioxidants encapsulated
in a matrix that hydrates and gives
hair extraordinary long-lasting shine. The new
line also features the signature Pure Bliss fragrance
which has a positive effect on overall wellbeing,
while respecting the skin’s microflora.
All products
are made with vegan
formulas.
E92

AN ANSWER TO EVERY NEED
The Lights Co collection offers 3 targeted
ranges: Glow, Nourish and Rescue.
Glow: for all hair types, this range envelops
hair with treatments that deliver
shine, hydration and an impalpable lightness.
Formulated with Linseed Extract
to give hair a healthy, luminous appearance.
The range includes: Glow
Shampoo, Glow Dual Conditioner
(works as both conditioner and leave-in
treatment) and Glow Mask.
Nourish: a ritual for dry hair that intensely
nourishes the hair fibre, transforming
dry locks into extraordinarily soft
hair while improving combability and
taming frizz. Formulated with Biomimetic
Lipid, derived from D-Panthenol
and vegetable fatty acids, which helps
restore the hydrolipidic barrier for silksoft
hair. The range includes: Nourish
Shampoo, Nourish Dual Conditioner,
Nourish Mask and Nutri-Luxe Oil, which
deeply hydrates, delivers softness and
shine, and protects against frizz.
Rescue: a regenerating treatment that
reconstructs damaged hair structure, restoring
fibre integrity and creating new
bonds for stronger, more compact, healthier-looking
hair. Formulated with Biomimetic
Peptide derived from the lupin
plant, which repairs damaged hair fibre
and creates new bonds to recover
structural integrity. The range includes:
Rescue Shampoo, Bond Rescue Mask
and Bond Protection Cream.
Lights Co by Semi
di Lino: performance
and wellbeing,
exclusively for salons.
93E

MAIN LOGO - WHITE
A CELEBRATION OF ARTISTRY, EDUCATION,
INSPIRATION & CONNECTION
LAS
VEGAS
JUNE
13 – 15
REGISTER NOW
3 DAYS OF LIVE EDUCATION
20+ DAYS MAINSTAGE ARTISTS
15+ EDUCATION CLASSES

probrandnews
Vegas
Awaits!
Redken Symposium 2026 returns to Las Vegas for three days
of world-class artistry, education, inspiration, and connection.
Redken is thrilled to welcome you back to
Las Vegas for the 51st Redken Symposium
2026, for an unforgettable experience
connecting the worldwide Redken Power
Network for three days of outstanding
education and creativity. Explore the Education
Gallery, shop exclusive merchandise,
and kick things off with a Welcome
Celebration Event featuring the Redken
Haircolor Awards finalists. Days two and
three offer mainstage education with top
artists, whilst the all-new Business Forum
for salon leaders runs concurrently with
the mainstage. Throughout the three
days, the Education Gallery provides
continuous education and inspiration,
plus space to connect with peers.
MAINSTAGE INSPIRATION
The program features over 15 mainstage
classes and hair shows showcasing the
latest trends, presented by Redken’s most
talented global artists. Witness groundbreaking
looks from the Redken Power
Network – superstar artists at the top of
their game. The Redken Symposium
2026 brings together the industry’s most
influential educators across four core segments:
Blonde Obsession, Perfected;
The Power of Personalisation; Total
Look Transformations; The Next Big
Thing. Leading the charge are top artists
including Sam Villa, Philip Foresto, Sean
Godard, Adrienne Dara, Leysa Carrillo,
and Brayden Pelletier, each bringing
their unique expertise and vision to the
mainstage. These powerhouse educators
will deliver hands-on techniques, trend
forecasting, and practical skills you can
implement immediately behind the chair,
ensuring you return home with actionable
education that transforms your artistry
and business.
BUSINESS FORUM
New for 2026, the Redken Symposium
Business Forum focuses on business leadership,
wellbeing, and motivational education.
Created for industry professionals
who focus on leadership rather than hair
– business owners, managers, leadership
teams, and front-of-house staff.
TWO EVENING EVENTS
Opening Night Welcome Celebration
includes hair shows and celebrates the
Redken Haircolor Awards Finalists. On
night two, the Redken Bash invites you
to party as the sun goes down, outside
and under the stars – Vegas style!
SATURDAY, JUNE 13 th
• 11am-6pm: Education Gallery and Registration
• 6pm-8pm: Opening Night Welcome Celebration
SUNDAY, JUNE 14 th
• 8:30am-5:30pm: Education Gallery
• 9:30am-5pm: Mainstage & Business Forum
• 7:30pm-11pm: Redken Bash
MONDAY, JUNE 15 th
• 8:30am-5:30pm: Education Gallery
• 9:30am-4:30pm: Mainstage
• 9:30am-4pm: Business Forum
• 4:30pm-5pm: Closing Celebration
Register early and save!
powernetwork.redken.com
95E

probrandnews
Beauty
Thrives
Together
America’s Beauty Show returns April 18-20, 2026, celebrating 103 years of
nonprofit excellence with education, artistry, and community connection.
America’s Beauty Show (ABS) marks a monumental milestone
as it returns to the Donald E. Stephens Convention
Center in Rosemont, Illinois, April 18-20, 2026. Now in its
103rd year, North America’s largest nonprofit beauty event
continues to set the standard for professional development
and community building. This year’s theme, THRIVE,
places community connection at the heart of the three-day
experience.
GLOBAL EDUCATION EXCELLENCE
The 2026 lineup reads like a who’s who of beauty
education. Leading professionals across every
discipline will share their expertise, including
hair innovators Ashlee Norman and Rebecca
Taylor, color master Jack Howard, texture
expert Rodrick Samuels, makeup artist James
Vincent, and barber specialist John Mosley.
Additional featured educators include Ammon
Carver, Candy Shaw, Monae Everett, Tyler
Kelbert, Lisa Giles, Hunter Donia, Drew
Inge, Britney Tokyo, and Kelly Baker.
INDUSTRY-LEADING BRANDS
The exhibition floor showcases beauty’s most
influential brands. Attendees can explore
innovations from L3V3L 3, Ulta Beauty,
BaBylissPRO, Chi by Farouk Systems, Andis,
Wahl Clipper, K18 Hair, and Stylecraft|
Gamma+. Professional tools from Ergo
Styling Tools, Bio Ionic, Wet Brush, and
Olivia Garden will be on display alongside
specialized brands including Ouidad,
Malibu C, Colortrak, and Framar. Skincare professionals can
discover Eminence Organics, FarmHouse Fresh, Skin Script,
Cidesco, and Repechage.
COMPETITION AND LEADERSHIP
The ABS Global Image Awards kicks off April 18 with exciting
new Classic Color and Motion AI categories joining the
competition roster. Nail, Barber, and Student Competitions
continue throughout the weekend, establishing ABS as the
premier international stage for both emerging and established
talent. Breaking new ground, the She Leads Network
launches April 20 - a focused 100-seat leadership
program designed specifically for female executives,
educators, and rising professionals ready to shape
the industry’s future.
“It’s inspiring to see our community come alive
in new ways, proving how vital genuine
connection is to our industry,” states Cosmetologists
Chicago President Lorrene
Conino. “As we enter 2026, I look forward
to launching the CC Connects Membership
Drive and continuing to build a
stronger, more united beauty community.”
Tickets, CC Membership, and
the Advanced Program Show Guide
are available now at
americasbeautyshow.com
E96

USA EDITION
Estetica USA Edition, n. 158 - Since 1993 - N. 4 Winter 2025
Index of Advertisers
ESTETICA ITALIA
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
www.estetica.it
ADVERTISING DIRECTOR & P.R.
Nives Carena
nivescarena@estetica.it
WEST COAST SALES REP.
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
America's Beauty Show www.americasbeautyshow.com 22-23, 96
Alfaparf Milano Professional www.alfaparfmilano.com 92-93
Beautynova/milk_shake milkshakehairpro.com FC/01
Cosmoprof 2026 www.cosmoprof.com 88-89
Estetica USA “ISSN 2239-7213” (USPS # 12220) is
published quarterly for $ 49.00 per year by EDIZIONI
ESAV SRL- Via Cavour 50, 10123 Torino.
Distributed in the USA by Tri State Magazine NY, Inc,
1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER:
Send address changes to Estetica USA c/o Tri State
Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474
Registration n. 435 of 7.4.49, Turin Law Court.
All rights reserved. Reproduction in whole or in
part of texts or photography is prohibited.
Manuscripts, photographs and art are selected at
the discretion of the publi sher free of charge
(advertising exclu ded). Whether published or not,
no material will be returned and remains the
property of the publishing house, which may make
use of it as seen fit. This may include the
withdrawal of publication rights to other
publishing houses. Estetica requires exclusive
publication rights in the hairdressing sector for all
photography submitted which must not therefore
be offered for publication to other magazines in
the hairdressing trade or industry.
Notice to subscribers
(Art. 13 of EU Regulation 679/2016)
Pursuant to Art.13 of EU Regulation 679/2016, our
company will proceed with the processing of the
personal data you provide in compliance with
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Subscription information may be known only by
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our Company and by third parties subjects
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Data process controller is the company Edizioni
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to Edizioni Esav - edizioniesav@pec.it.
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Goldwell www.goldwell.com OBC
Keune www.keune.com 90-91
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Redken www.redken.com 94-95
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GLOW FRAMING:
A SYMPHONY OF
LIGHT AND SHADOW
Unique Colors. Unique You. Unlock your clients’ unique glow! Discover the
new Glow Framing technique, exclusive to Goldwell, to offer each client their
personalized “glow up.” This expert color technique creates light-infused
looks to perfectly highlight their authentic beauty and illuminate any cut or
style. Learn more about offering custom Glow Framing services with stunning
new and beloved shades from Topchic and Topchic Zero.
Learn more at goldwell.com
#GOGOLDWELL