New Year Savings From Cellar Drinks Co. For January & February 2026

VICTORIA MALAGA
Premium Spanish beers
for the New Year.
Page 20
GUEST CASK BREWER
Huge range of Ossett
Brewery cask beer.
Pages 4 - 7
JANUARY - FEBRUARY 2026
THE OFFERS LIST
NEW PRODUCTS, PROMOTIONS & DISCOUNTS
drinkaware.co.uk - for the facts about alcohol.

2 THE OFFERS LIST
PACKAGED
DOWNLOAD
OUR APP &
ORDER WHEN IT
SUITS YOU.
NOW AVAILABLE IN THE
APPLE STORE AND
GOOGLE PLAY.

DEAR
CUSTOMER
CONTENTS
Dear Customer
Welcome to the first edition of The Offers List for 2026! We hope the festive
season brought a strong finish to your year, and we wish you a positive and
prosperous start to the months ahead.
Two great premium Spanish beers take centre stage this issue, with Victoria
Malaga featured on our front cover as one of Spain’s most iconic brands.
We’re also pleased to showcase Estrella Damm 0.0% on page 20, bringing you
a high-quality alcohol-free option from Spain, complete with a great installation
offer you won’t want to miss.
04 CASK
13 CRAFT
16 KEG
17 STOUT
18 LAGER
We’re delighted to welcome Hensol Castle as our new spirits partner. Their
award-winning Welsh spirits portfolio brings fantastic local provenance with
exceptional quality - an ideal addition to any bar.
As part of our renewed focus on supporting standout breweries, each edition will
now showcase one guest brewer. For January and February, we’re partnering
with Ossett Brewery, offering exclusive Welsh-themed pump clips upon request,
a great way to bring something unique to your bar.
January is also the perfect time to review your wine list. Our WSET-qualified
wine experts are ready to help you refine your selection, boost margins,
and discover new customer favourites. We strongly encourage you to book
your personalised wine consultation, full details can be found on page 24.
22 CIDER
24 WINE
32 PACKAGED
34 SPIRITS
38 SOFT DRINKS
Wishing you a successful and rewarding 2026!
Cheers
Rhys and all at Cellar Drinks Co.

CASK
PRINT Cellar Drinks Wales_DPS 400x267mm.pdf 1 02/12/2025 16:58
4 THE OFFERS LIST

CASK
GET YOUR LIMITED EDITION
WELSH CASK CLIP NOW
JANUARY - FEBRUARY 2026
5

CASK
6 THE OFFERS LIST

JANUARY & FEBRUARY GUEST BREWER
WHITE RAT
HOPPY SESSION PALE
£99.95
9GL
4.0% ABV
SILVER KING
CITRUS AMERICAN PALE
£109.00
9GL
4.3% ABV
OSSETT BLONDE
LIGHT SESSION BLONDE
£99.00
9GL
3.9% ABV
BUTTERLEY
SMOOTH YORKSHIRE BITTER
£69.00
9GL
3.4% ABV
EXCELSIUS
TROPICAL DRY HOPPED PALE
£119.00
9GL
5.0% ABV
BARGHEST
SILKY STOUT
£105.00
9GL
4.3% ABV
GET YOUR LIMITED EDITION
7

CASK
CASK CHAMPIONS
OUR ALWAYS IN STOCK RANGE
LOCAL WELSH & REGIONAL BEERS
£84.50
5.0% ABV
£82.50
4.2% ABV
£88.90
4.2% ABV
£104.40
4.6% ABV
£92.00
4.5% ABV
£99.75
4.5% ABV
POS & PERMANENT PUMP CLIPS AVAILABLE
8 THE OFFERS LIST

CASK
CASK CHAMPIONS
OUR ALWAYS IN STOCK RANGE
NATIONAL BEERS
£104.00
4.5% ABV
£112.60
4.0% ABV
£132.44
4.3% ABV
£105.00
4.1% ABV
Available in 10gl Cask
£107.00
4.4% ABV
£108.50
4.5% ABV
POS & PERMANENT PUMP CLIPS AVAILABLE
JANUARY - FEBRUARY 2026
9

CASK
CASK AVAILABLE TO ORDER
BRAINS BREWERY
DARK MILD ALE
BITTER ALE
REFRESHING ALE
PREMIUM BITTER
CARLSBERG MARSTON'S
FULLER'S
GOWER BREWERY
WYE VALLEY
ALL CASKS ARE
9 GALLONS,
UNLESS WE MENTION
OTHERWISE!
10 THE OFFERS LIST

CASK
CASK AVAILABLE TO ORDER
GREENE KING
SHARP'S BREWERY
TIMOTHY TAYLOR'S
ST AUSTELL
POS &
PERMANENT
PUMP CLIPS
AVAILABLE
JANUARY - FEBRUARY 2026
11

CASK
£10 OFF A CASK
Available on Doom Bar 9G, Atlantic 9G and Twin Coast 9G.
Contact your local representative for more details.
Offer available for none and lapsed (not stocked in previous 13 weeks) stockists only. Promotion valid 1st January - 28th February 2026.
@SHARPSBREWERY
WWW.SHARPSBREWERY.CO.UK
HOBGOBLIN SESSION
IPA CASK
IMPISHLY ZESTY WITH A CITRUS BURST
Unleash hoppy havoc with a Session IPA that’s
light in body but full-on in flavour. Packed with New
World hops that deliver epically easy-drinking tropical
and citrus flavours.
Set loose an IPA that'll leave you utterly refreshed.
JANUARY SALE PRICE!
£59.99 PER 9GL
12 THE OFFERS LIST

CASK/CRAFT
JANUARY - FEBRUARY 2026
13

CRAFT
Install Now
AND RECEIVE A
COMPLIMENTARY KEG
Quas conet quam quis inci cum hitia dolorepel magnisq uiatem nonse occat repta a doluptatum quodicitate. Equi atibusam laborer ferferro magnati
busciae OVER voluptatum 18S ONLY. OFFER doloren OPEN ditatustrum TO PARTICIPATING aut delent WHOLESALE doluptat ad AND maio DAMM ipsum 1876 quatemo LTD DIRECT luptaquid CUSTOMERS moditaq IN THE uidebis UK. OUTLETS et, aribus MUST enihit INSTALL aciaest, NORTHERN aut fuga. Tet
MONK FAITH OR A LITTLE FAITH ON DRAUGHT. AFTER FIRST PURCHASE IS MADE, THE VENUE WILL RECEIVE ONE COMPLIMENTARY KEG OF NORTHERN MONK
laciistium eati repudip ictur, qui di sediam, con conet odi alique plique est, volesseque perum ut quo ere parciatem esti ut ut ellit at. Quas conet quam
FAITH OR A LITTLE FAITH. OFFER VALID FROM 1ST FEBRUARY 2026 TO 28TH FEBRUARY 2026. PROMOTION SUBJECT TO AVAILABILITY. IF FOR ANY REASON
THE PROMOTER CANNOT SUPPLY quis THE inci SPECIFIED cum hitia FORMAT, dolorepel A magnisq SIMILAR PRODUCT uiatem nonse IN VALUE occat WILL repta BE SENT a doluptatum TO THE VENUE. quodicitate. PROMOTER: DAMM 1876 LTD, 5A BEAR
LANE, SOUTHWARK, LONDON, ENGLAND, SE1 0UH
14 THE OFFERS LIST

CRAFT
CRAFT BEER KEG
IN STOCK
BEAVERTOWN NECK OIL
4.3% SESSION IPA
30 Litre Sankey
BLUE MOON BELGIAN WHITE
5.4% BELGIAN STYLE WHEAT ALE
20 Litre Grundy
BRAINS BARRY ISLAND IPA
5.0% AMERICAN STYLE IPA
30 Litre Sankey
BRIXTON RELIANCE PALE
4.2% PALE ALE
30 Litre Sankey
BROOKLYN THE STONEWALL INN
4.6% IPA
30 Litre Sankey
DEYA STEADY ROLLING MAN
5.2% PALE ALE
30 Litre Sankey
HAWKSTONE IPA
4.8% IPA
50 Litre Sankey
HAWKSTONE
4.8% LAGER
50 Litre Sankey
NORTHERN MONK FAITH
5.0% HAZY PALE ALE
30 Litre Sankey
NORTHERN MONK
A LITTLE FAITH
4.0% HAZY SESSION IPA
30 Litre Sankey
SALT ALPACALYPSE
4.3% SESSION IPA
50 Litre Grundy
SALT JUTE SESSION IPA
4.2% IPA
30 Litre Grundy
TINY REBEL CLWB TROPICA
5.0% TROPICAL IPA
30 Litre Sankey
TINY REBEL REBEL IPA
4.3% SESSION IPA
30 Litre Sankey
JANUARY - FEBRUARY 2026
15

KEG
SPECIALIST KEG BEERS - KEG BEERS
RHYMNEY
EXPORT
50L
£89.95
FELINFOEL
IPA
30L
£62.50
FELINFOEL
DOUBLE DRAGON
30L
£69.99
PERMANENT HAND
PULLS AVAILABLE ON
ALL THESE KEG LINES.
CONTACT US
FOR MORE
INFORMATION.
16 THE OFFERS LIST

STOUT
FREE POS KIT WITH EVERY INSTALL
Contact your local representative
for more details. Promotion valid
1st January - 28th February 2026.
JANUARY - FEBRUARY 2026
17

LAGER
a taste suprÊme
since
Stock the
2nd largest
premium
lager brand
in the on-trade
Premium price
point with the potential to
add an
incremental
£300
per week
to your sales
receive a free
keg & POS package
worth £200
Promotion valid for duration of brochure promotional period.
One deal per install per outlet. Available whilst stocks last. Subject to change.
Branded bespoke fount available from April 2025.
18 THE OFFERS LIST
3177638 Biere Trade Advert - Update to fount_A4_V3.indd 1 2024-12-18 16:34

LAGER
INSTALL PORETTI
and
RECEIVE A FREE
KEG & POS KIT
Promotion valid for duration of brochure promotional period.
One deal per customer.Deal subject to change. Whilst stocks last.
3577142 Poretti WTTL Install Advert - RTM_A4P_V3.indd 1 20/03/2025 15:38
JANUARY - FEBRUARY 2026
19

LAGER
THE BEER OF BARCELONA
NOW ALSO
ALCOHOL FREE
INSTALL
ESTRELLA DAMM 0.0%
ON DRAUGHT AND RECEIVE
A COMPLIMENTARY KEG
OVER 18S ONLY. OFFER OPEN TO PARTICIPATING WHOLESALE AND DAMM 1876 LTD DIRECT CUSTOMERS IN THE UK. OUTLETS MUST INSTALL ESTRELLA DAMM 0.0% ON DRAUGHT. AFTER FIRST PURCHASE IS MADE, THE VENUE
WILL RECEIVE ONE COMPLIMENTARY KEG. OFFER VALID FROM 1ST FEBRUARY 2026 TO 28TH FEBRUARY 2026. PROMOTION SUBJECT TO AVAILABILITY. IF FOR ANY REASON THE PROMOTER CANNOT SUPPLY THE SPECIFIED
FORMAT, A SIMILAR PRODUCT IN VALUE WILL BE SENT TO THE VENUE. PROMOTER: DAMM 1876 LTD, 5A BEAR LANE, SOUTHWARK, LONDON, ENGLAND, SE1 0UH
20 THE OFFERS LIST

LAGER
@CellarDrinksCo @cellardrinksco /cellardrinks
JANUARY - FEBRUARY 2026
21

CIDER
RESULT! MORE THROUGH THE DOOR
FREE FOOTFALL DRIVING KIT AND KEG OF GOLD WHEN YOU
INSTALL THATCHERS GOLD
Offer available 1/1/2026 to 28/2/2026
EXISTING THATCHERS
GOLD CUSTOMER? SCAN
HERE TO GET YOUR KIT.
Don’t fumble the rugby season – go for Gold.
Gold on the bar is gold in the till.
It’s the No.1 selling cider in the freetrade with the highest Rate of Sale. 1
Sport Sells – Pubs that show sport see 12% more dwell time
& 11.1% more footfall. 2
Make the most of it – Our FREE Footfall driving kit includes
social media support and Prize Giveaway POS to get customers
through the door and build the rugby excitement.
1
CGA OPS P08 12 week volume data. 2 Average from 5th weekend of 6 nations and FA Cup 2024 Oxford Partnership market watch.
T&Cs: Install Thatchers Gold on draught and receive a free 50 litre keg, footfall driving social media support and rate of sale POS kit when replacing a competitor cider.
22 THE OFFERS LIST

DRINKING DIFFERENTLY
LOW & NO IN 2026 *
Nearly 40% of all drinks that customers now drink in pubs, bars and restaurants are not full strength, a clear
indicator of a more diverse, nuanced approach to social drinking. To meet the challenge of Dry January and
maximise your sales throughout 2026 you need to stock and promote a varied Low and No alcohol range.
Nearly 36 MILLION UK ADULTS are actively
MODERATING THEIR ALCOHOL INTAKE.
Customers are weaving together full-strength, mid-strength and alcohol-free options to suit the moment.
LESS THAN
2-IN-3 DRINKS
consumed in hospitality venues are now
FULL-STRENGTH.
Moderation today doesn’t mean giving up
alcohol. It means drinking more intentionally,
more flexibly. This new blended approach
is changing how people drink and more
importantly, how they want to be served.
COASTING moderation
tactics are being embraced including
1-IN-5 WHO ACTIVELY
OPT FOR MID-STRENGTH
OPTIONS throughout an occasion.
EXPAND YOUR LOW & NO LINEUP!
ZEBRA STRIPING
HAS INCREASED WITH 34%
of UK adults now saying they do this regularly
(up from 28% in 2024).
31% OF CUSTOMERS
will now choose a low or no-alcohol beer
when visiting a hospitality venue and not drinking
alcohol. This is, up from just 9% five years ago
meaning that low & no beer has jumped from
7th to 2nd most popular drink choice when
not drinking alcohol in a pub, bar or restaurant.
MODERATION TACTICS
These are the ways in which Brits are moderating
their alcohol consumption on a night out.
ZEBRA STRIPING
The practice of alternating between alcoholic and
alcohol-free drinks on the same drinking occasion in
order to moderate alcohol consumption.
*https://kaminsight.com/insights/low-and-no-2025/
GOING LOW
The practice of actively choosing lower ABV drinks
on a drinking occasion in order to moderate
alcohol consumption.
BOOK-ENDING
The practice of starting and finishing with an
alcohol-free drink on a drinking occasion in order
to moderate alcohol consumption.
JANUARY - FEBRUARY 2026
23

WINE
BOOK YOUR WINE
CONSULTATION TODAY
Looking to refresh your wine list but
don’t know where to start?
Discover exclusive, hand-selected wines from
around the world that your customers will love.
From affordable house wines to premium, high-end
selections, our wine experts can help you build a list
that maximises both choice and margin.
Book your consultation now by emailing
wine@cellardrinks.uk
ROSÉ FOR ROMANCE
THESE THREE ROSÉS ARE ENOUGH TO MAKE YOU BLUSH.
VALENTINE'S
DAY
SATURDAY
14 TH FEBRUARY
£6.99
PER BOTTLE
£5.49
PER BOTTLE
£16.99
PER BOTTLE
24 THE OFFERS LIST

STOCK CLEARANCE
GRAB YOURSELF A BARGAIN WITH THESE BIN ENDS!
WAS
£7.19
WAS
£4.99
WAS
£7.25
SALE PRICE
£4.99
SALE PRICE
£2.99
SALE PRICE
£4.99
KLEINDAL
CHENIN BLANC
NOZECO SPARKLING
ALCOHOL FREE
PARLEZ VOUS
SAUVIGNON BLANC
WAS
£8.99
WAS
£8.99
WAS
£6.89
SALE PRICE
£6.99
SALE PRICE
£6.99
SALE PRICE
£4.99
ROMEO & JULIET
PASSIMENTO BLANCO
ROMEO & JULIET
PASSIMENTO ROSSO
SEÑORIAL
RIOJA BLANCO
JANUARY - FEBRUARY 2026
25

POUR SMARTER
THIS WINTER
SIMPLE BY-THE-GLASS WINS
January and February are golden months
for tightening up your by-the-glass strategy.
With the festive frenzy behind us and footfall
settling into a steadier rhythm, customers
are more open to gentle guidance and teams
have more breathing room to recommend,
upsell, and refine the wine experience.
Small changes can have a big impact on your
winter profits. Here’s how to make every
glass work harder for you.
26 THE OFFERS LIST

WINE
1
REFRESH YOUR BY-THE-GLASS LIST THIS NEW YEAR
The start of the year is the ideal moment to tune up your glass pour selection.
Customers naturally shift toward:
Lighter, fresher choices after Christmas indulgence
Lower-ABV options as part of New Year reset habits
Comforting winter reds that pair well with seasonal menus
A short, focused list of 6-10 strong by-the-glass wines helps staff recommend confidently and reduces
waste. Swap out sluggish SKUs and bring in wines with clear selling points - a clean Sauvignon, a plush
Malbec, a premium rosé, or a crowd-pleasing fizz.
Tip: Keep one “talking point” wine on rotation each month to spark conversations and increase trial.
2
USE PRESERVATION SYSTEMS TO UNLOCK PREMIUM POURS
Coravin, vacuum pumps, and inert-gas preservation systems are no longer just for high-end venues.
They allow any pub or bar to pour more premium wines by the glass without the fear of wastage.
This creates three big wins:
Higher margins
A £30-£50 bottle becomes an accessible £8-£12 glass, inviting guests to trade up.
A memorable experience
Guests rarely expect to find premium options by the glass in pubs. It’s an instant point of difference.
A better selling story
Your team can say, “We’ve got something special open tonight - fancy trying it by the glass?”
One open premium bottle can elevate the whole wine offer.
THE BOTTOM LINE
Winter is your best opportunity to refine your by-the-glass approach. With a focused list and smart
preservation tools you can increase spend per head, delight guests, and boost your profits, all without
overcomplicating service
JANUARY - FEBRUARY 2026
27

WINE
The Ultimate in Wine Preservation
Coravin helps drive profitabilty while simultaneously eliminating wine wastage
Our latest innovation, Coravin Sparkling,
offers perfect preservation for all
sparkling wine for up to four weeks.
The portable format is highly convenient,
while the unique universal Coravin
Sparkling stoppers fit all half, standard
and magnum bottles.
The Coravin Pivot system is a simple-to-use,
fast pouring device perfect for everyday
by-the-glass wines.
This device delivers preservation for up to
4 weeks by replacing the cork or screw cap
with a pivot stopper and replacing wine
with pure argon gas while pouring
The Coravin Timeless device is the original
and best known coravin system.
The non-coring Coravin needle gently
passes through the cork, replacing poured
wine with pure argon gas. By preventing
oxygen from entering the bottle,
the remaining wine will stay perfectly
preserved for months or even years.
Speak to your account manager for more information
@CellarDrinksCo @cellardrinksco /cellardrinks
28 THE OFFERS LIST

WINE
.GREETINGS FROM ITALY
£4.75
PER BOTTLE
A Toast from Italy.
Sealed with Flavour.
JANUARY - FEBRUARY 2026
29

WINE
HAPPY ‘NEW ZEALAND
SAUVIGNON BLANC’ YEAR!
An ever popular choice when it comes to wine is the delicious New Zealand Sauvignon
Blanc, specifically from the Marlborough region. Not sure which one to stock? Get in touch
and we can arrange a wine tasting to see which one works best for you.
TANANGA
LAWSON'S
DRY HILLS
NEPTUNE
POINT
NGARU
£7.99
£9.49
£9.49
£9.49
30 THE OFFERS LIST

WINE
CORTESTRADA PROSECCO
& SINGLE SERVE PROSECCO
SINGLE SERVE
£59.00
per case
(24 x 200ml)
MONTE BRUTO
Castelão Merlot
Portugal
ONLY
£7.29
a bottle
TASTING NOTES
Colour:
Ruby red colour
Aroma:
In the nose notes of red fruits,
raspberries and blueberries. Captivating
and exuberant.
Flavour:
Great juiciness with light notes of toast and
moka. Vibrant fruit and spicy notes.
JANUARY - FEBRUARY 2026
31

PACKAGED
PACKAGED
CO L L E C T I O N
24 x 330ml
£22.99
12 x 550ml
£21.99
24 x 330ml
£26.50
12 x 568ml
£17.49
24 x 330ml
£25.99
15 x 500ml
£28.50
32 THE OFFERS LIST

PACKAGED
ZERO% IS A BIG DEAL
FOR CIDER DRINKERS
HERE’S A BIG DEAL ON THATCHERS ZERO FOR YOU
57% of cider drinkers would like to see
• Stand out from the competition – only 7% of bars
that stock draught apple cider stock a zero %
apple cider
• No.1 Zero Apple Cider
• Offer available from 01/01/2026 to 31/01/2026
BUY 3
CASES GET
1 FREE
more Zero alcohol cider in bars * 33
T&C’s: Buy 3 x 6 x 500ml cases of Thatchers Zero and receive an additional 1 x 6 x 500ml case of Thatchers Zero free of charge. *Source: CGA OPMS P13 2024 / KAM Media Cider Consumer Research April 2025
JANUARY - FEBRUARY 2026

SPIRITS
SPIRITS
CO L L E C T I O N
PRICE
DROP
SMIRNOFF
£13.99
70cl
£26.99
1.5L
CAPT MORGAN
£14.99
70cl
£30.99
1.5L
GORDON'S
£14.50
70cl
£29.99
1.5L
GORDON'S PINK
£15.99
70cl
£30.99
1.5L
JACK DANIEL'S
£19.99
70cl
£39.99
1.5L
JÄGERMEISTER
£15.99
70cl
34 THE OFFERS LIST

SPIRITS
Get into the spirit with
The BEST OF WELSH
Buy 4 bottles from the Hensol Castle range and get a
Benjamin Hall Gin or Vodka (70cl) FREE!
01443 667999 | www.hensolcastledistillery.com
Hensol Castle Cellars, Hensol, Vale of Glamorgan CF72 8JX
BM.11.25
JANUARY - FEBRUARY 2026
35

SPIRITS
POUR
WELSH
BENJAMIN HALL
GIN & VODKA
1.5L BOTTLE
£24.99 EACH
36 THE OFFERS LIST

SPIRITS
GINUARY – FOR THE LOVE OF GIN!
Make the most of the month-long celebration of gin that serves as an alternative to “Dry
January”. By promoting Ginuary you can give your customers the chance to experience
new flavours and try different gin-based cocktails. You could run special offers
throughout the whole of January to boost sales during this traditionally quiet period.
#GINUARY #BOOSTSALES
The Red Lion
https://www.theginguild.com/ginuary/ https://www.thespiritsbusiness.com/2025/08/whats-really-going-on-in-the-gin-category/
Gin is the base for 1 in 10 cocktails and interest in
FLAVOURED GIN SPRITZ has grown to 26% making
it very relevant for the On Trade. Ideal to promote in
GINUARY and very ‘instagrammable’.
Run a SPECIAL PROMOTION on a CLASSIC GIN
AND TONIC as traditional gin is doing well in venues.
It’s sophisticated, it’s versatile, it’s delicious!
Offer tastings of NEW AND INTERESTING GINS to
encourage customers to TRY AND BUY.
CREATE A MEMORABLE AMBIANCE to encourage
customers to stay longer and return during
GINUARY.
Introduce gins with AUTHENTIC NATURAL
FLAVOURS and a unique provenance.
THE TOP 10 GINS FOR 2026
The MA Drinks List: Top Brands to Stock in 2026
32 likes
TheRedLion Come & try our new Seville Orange Gin
Spritz! Made with Tanqueray Flor De Sevilla Gin. CHEERS!
#GinSpritz #OrangeGin #Tanqueray #Cheers
1 2 3 4 5 6 7 8 9 10
View 10 comments
@CellarDrinksCo @cellardrinksco /cellardrinks
JANUARY - FEBRUARY 2026
37

SOFT DRINKS
FREE STOCK BUNDLE INCLUDES
1X PEPSI GLASSwARE CASE
1X PEPSI MAX BAG iN BOX
1X PEPSI REG BAG iN BOX
2X R wHiTES BAG iN BOX
1X ICE BUCKET
2X BAR RUNNERS
1X T-SHiRT pACK
FREE £1,100 STOCK BUNDLE
WHEN YOU INSTALL PEPSI DISPENSE **
PEPSI MAX
IS THE NUMBER 1 SUGAR FREE COLA ON DISPENSE *
PLEASE CONTACT YOUR BRITVIC REPRESENTATIVE
OR SCAN THE QR CODE TO REGISTER YOUR INTEREST
SPEAK
TO YOUR
ACCOUNT
MANAGER
TODAY!
T&Cs: Free stock bundle includes 4 x BIBs, 1 x Case of Glassware, 1 x Ice Bucket, 2 x Bar Runners, 1 x T-Shirt Pack. *CGA by NielsenIQ, Licensed database, Value & Volume sales (L),
Sugar Free Draught Colas Britvic defined, MAT TY 06.09.25. For further information, please contact Carlsberg Britvic at pressoffice@carlsbergbritvic.co.uk. **Based on retail value
of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves at average retail sale price of £2.71. Prices always at the discretion of the customer) plus Welcome Bar bundle (value of over £60).
Subject to availability and while stocks last. Max 1 of each stock bundle per outlet. Subject to customer having a PEPSI Max Dispense unit contract and installed. 4x FREE BIBs and
POS items will be delivered prior to installation. Please refer to your dispense contract for full Terms and Details. Promotor: Carlsberg Britvic, Breakspear Park, Breakspear Way,
Hemel Hempstead, HP2 4TZ.
38 THE OFFERS LIST

SOFT DRINKS
UNBEATABLE PRICE!
24 x 330ml DIET COKE CANS £10.99
24 x 330ml COCA-COLA CANS £11.99
£11.99
£10.99
JANUARY - FEBRUARY 2026
39

TECHNICAL SUPPORT
NEED TECHNICAL SUPPORT?
HERE’S WHO TO CALL
BRAND OWNER
PRODUCTS
GOT AN ISSUE?
Carling, Coors, Madri, Staropramen,
Pravha, Cobra, Sharp’s Atlantic,
Rekorderlig, Worthington’s, Off Shore
Pilsner, Aspall Cyder, Doombar,
Hancock’s HB, Alpacalypse, Caffrey’s
03456 000 888
Carlsberg, 1664, Brooklyn, Birra Poretti,
Tetley’s, Shipyard, Hobgoblin,
Somersby, Estrella,
DraughtMaster
08000 854 646
Stella, Bass, San Miguel, Mahou,
Camden Hells, Corona, Magners,
Budweiser, Leffe, Kopparberg
08457 100 600
Birra Moretti, Heineken, Cruzcampo,
Foster’s, Strongbow, John Smith’s,
Amstel, Inch’s Cider
03458 787 074
Gold, Haze, Juicy Apple, Apple Fusion
01934 822 862
Stowford Press, Old Rosie,
Vintage
01531 606 233
Guinness
08457 515 101
Peroni, Asahi,
Cornish Orchard Gold Cider
01483 718 188
40 THE OFFERS LIST

BURNS NIGHT
SUNDAY 25 TH JANUARY
Tartan and Scottish flag bunting are a great starting point for
Burns Night décor, but you can also think outside the box with your
decorations, for example using heather in your place settings.
Offer some traditional Scottish-themed treats and drams alongside
other drinks such as craft beer, cask ale or gin.
Whether you go traditional with live bagpipes or play music from
Scottish bands (e.g. Franz Ferdinand, Texas, Biffy Clyro and Primal
Scream), music will help to create an atmosphere in your venue.
Scotch whisky is the go to drink for Burns
Night. Get creative with your whisky
cocktails as well - try a Scotch Sour, add a
hot toddy to your offering for the night or
even create a cocktail with the infamous
Irn-Bru! Think about stocking some guest
Scottish ales and some Scottish gins as
well.
PERFECT
FOR
GINUARY!
CHINESE NEW YEAR
TUESDAY 17 TH FEBRUARY
Chinese food & drinks, themed decorations &
fireworks could be just what’s needed to boost
business during the post-Christmas lull.
Add some oriental dishes to your specials board
or create a set Chinese banquet menu for the
night.
Decorate your venue inside & out with traditional
decorations in red & gold which symbolise
happiness & wealth in Chinese culture. Lanterns
are a great way to add to your venue’s atmosphere.
Lucky red envelopes are a Chinese custom that you
could adopt to entice your customers back again
by adding in special offer vouchers, such as a free
bottle of wine with their next meal.
PROMOTE YOUR SPECIAL OFFERS ON SOCIAL MEDIA
41% of UK customers decide whether or not to visit a restaurant based on its social media *
* https://www.theaccessgroup.com/en-gb/blog/hos-top-tips-for-bar-and-restaurant-operators-this-valentine-s-day/
VALENTINE'S DAY
SATURDAY 14 TH FEBRUARY
Following Christmas & New Year, Valentine’s Day is one of the first big occasions of 2026 for the hospitality industry.
Falling on a Saturday it is the perfect date to increase footfall and enjoy a bumper weekend.
From traditional Valentine’s tipples to low & no options & wine alternatives, now is the time to plan your
activity.
Create Valentine’s themed cocktails. Think red and sweet as a starting point and include fun and interesting
garnishes such as rose petals or love heart sweets. 2 for 1 Cocktails are a perfect offer for Valentine’s Day.
Offering a set menu at a good price is sure to boost business. Add a little romance with sharing dishes and heart
shaped food, especially for dessert.
Set the romantic atmosphere with candles and flowers on the table for a simple and classy ambience.
Booking a live singer for the night could really help to create a romantic mood in your venue!
@CellarDrinksCo @cellardrinksco /cellardrinks
JANUARY - FEBRUARY 2026
41

SIX NATIONS 2026
5 TH FEBRUARY - 14 TH MARCH
ROUND 1
V V V
FRANCE IRELAND ITALY SCOTLAND ENGLAND WALES
THURSDAY 5 TH FEBRUARY, 20:10 SATURDAY 7 TH FEBRUARY, 14:10 SATURDAY 7 TH FEBRUARY, 16:40
ROUND 2
V V V
IRELAND ITALY SCOTLAND ENGLAND WALES FRANCE
SATURDAY 14 TH FEBRUARY, 14:10 SATURDAY 14 TH FEBRUARY, 16:40 SUNDAY 15 TH FEBRUARY, 15:10
ROUND 3
V V V
ENGLAND IRELAND WALES SCOTLAND FRANCE ITALY
SATURDAY 21 ST FEBRUARY, 14:10 SATURDAY 21 ST FEBRUARY, 16:40 SUNDAY 22 ND FEBRUARY, 15:10
ROUND 4
V V V
IRELAND WALES SCOTLAND FRANCE ITALY ENGLAND
FRIDAY 6 TH MARCH, 20:10 SATURDAY 7 TH MARCH, 14:10 SATURDAY 7 TH MARCH, 16:40
ROUND 5
V V V
IRELAND SCOTLAND WALES ITALY FRANCE ENGLAND
SATURDAY 14 TH MARCH, 14:10 SATURDAY 14 TH MARCH, 16:40 SATURDAY 14 TH MARCH, 20:10
CATCH ALL THE ACTION ON
Fixtures correct at time of printing
mar St. David’s mar
day
15 Mother’s
Day
SOON!Mar
1
COMING
17
St. patrick’s
Day
apr
5 Easter
sunday
apr
23
St. George’s
Day
42 THE OFFERS LIST

Why choose
OUR OUTSTANDING
CUSTOMER SERVICE!
Founded in 2004 we are a leading drinks wholesaler with a strong reputation for
supplying customers on time with the minimum amount of fuss. Whether you are
a new or long standing customer Cellar Drinks Co. make sure your needs are met
with the utmost efficiency.
2000+ PRODUCTS 6 DAY
PARTNER WITH
DELIVERY
ALL MAJOR
SERVICE
BREWERS
TELESALES READY
TO TAKE YOUR
ORDER
@CellarDrinksCo @cellardrinksco /cellardrinks
Main Tel: 01873 811823 Enquiries: info@cellardrinks.uk Visit: www.cellardrinks.uk
JANUARY - FEBRUARY 2026
43

BENJAMIN
HALL
VODKA
EVERDAY
LOW PRICE
£24.99
1.5L
Main Tel: 01873 811823
Enquiries: info@cellardrinks.uk
Visit: www.cellardrinks.uk
AWRS URN: XGAW00000117484
Monday - Friday: 8:00 - 16:00
Saturday: 8:00 - 12:00
Sunday: Closed
ADDRESS: Unit 4 Waller House | Elvicta Business Park | Crickhowell | Powys | NP8 1DF
Terms & Conditions
1. All offers are available from January1st – February 28th 2026 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT.
3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended
as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products,
which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.
7. All prices featured may be subject to a duty increase.
44 THE OFFERS LIST
@CellarDrinksCo @cellardrinksco /cellardrinks