Estetica Magazine UK (4/2025)

UK EDITION

EDUCATION

Making the Salon a Top

Career Destination

INSPIRATION

Proposals to Let

Your Creativity Soar

EXPERIENCES

Top Hair & Beauty

Destinations in 2026

THE LEADING B2B EVENT

DEDICATED TO ALL SECTORS

OF THE BEAUTY INDUSTRY

BOLOGNA, ITALY

FAIR DISTRICT

26 – 28 MARCH 2026

26 – 29 MARCH 2026

COSMOPROF.COM

Organized by

BolognaFiere Cosmoprof S.p.a.

info@cosmoprof.it

An event by

In partnership with

With the support of

A new world for beauty

Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

Cover Celebration 80 anni_216x228.indd 2 11/12/25 11:52

haireditorial

Eighty Candles Lighting Our Way

CELEBRATING 80 years of HairART

By the time you read this editorial, it will probably already be the ‘new year’. And so begins the year of

eighty candles on EsteticaHAIR’s birthday cake.

The guiding thread of 2026 will have three key themes. The first is hair celebration, dedicated to the

artistic aspects of hairdressing and the influences that hair fashion has had on the history of costume

and lifestyle over the past century. The second thread is represented by hair icons - the great

hairdressers who have shaped the history of modern hairdressing to the benefit of current generations.

We will therefore speak of hairitage, a neologism indicating the professional, entrepreneurial, and

media heritage that has been created over time and represents added value for the future of the entire

hair industry.

From the March issue onwards, the hairitage pages will be the permanent centre of gravity for

EsteticaHAIR. Special thanks go to all the historic brands in the sector who wish to share their

values and heritage with us.

But there is another teaser, another preview that I am pleased to share with you. It concerns a series of

premises - or backstory - that preceded the publication of Estetica’s first issue in March 1946.

Temporally, these events took place between late 1945 and early 1946, and the protagonist is Mino

Pissimiglia, Estetica’s founder.

Mino was born into a family of hairdressers who - having left their native Bettola in the province of

Piacenza - opened a salon in Turin, considered avant-garde for its size and services, catering to both

men and women. After his studies, he began working with his father and uncle in the salon. But

simultaneously, he cultivated a passion for graphic design and print media. In the Pissimiglia salon,

there was always a copy of Il Parrucchiere Italiano and Moda magazine, directed by Lucio Ridenti

and his young staff. Mino Pissimiglia often visited his friends at Moda at the printing facilities of

Gazzetta del Popolo. He would spend time with them, and meanwhile observe, discover, and learn...

Among the many documents my father left us, I recently found one of his handwritten accounts from

those times:

“I had a rather old-fashioned parent, my father Dante, who also owned a company dealing in hairdressing

supplies. He was a man of principle, with whom it was not always easy to have a dialogue, bound as he was

to firmly held beliefs. When I returned home from military service, I partly worked in the family salon

and partly dedicated myself to selling permanent wave machines. The machines were excellent, but

potential customers hesitated to buy them because they operated on electricity. Many have forgotten this

(and young people don’t even know it), but the fact is that in 1945 and 1946, electricity supply was very

scarce and intermittent, so work in salons took place under extremely precarious conditions. It was then

that we transformed the original machinery into truly versatile equipment: it resembled a stove (and

fundamentally was one, because it ran on wood, the only fuel easily available at the time). Equipped with

a metal chamber for heat absorption, it had hoods on three sides that served as heating caps. Below, above

the burner, was a closed-circuit steel tube coil used to heat curlers for permanent waves. Two openings

allowed Marcel waving irons to be pushed into the fire. Completing everything was a container for heating

water. It was therefore an autonomous and complete unit that, positioned in the centre of the salon, solved

all operational problems. Among ourselves, we jokingly called it ‘the infernal machine’, but for the public

we christened it ‘Vesta’, in homage to the Roman goddess of hearth, home and family.”

My father used to recount these experiences to his hairdresser friends. I remember the first time I

heard Vesta referred to as the ‘infernal machine’, I was shocked. Until I saw it in an advertisement that

illustrated its use and announced the ‘promotional’ price: eighteen thousand lire.

E02

Mino Pissimiglia’s true passion found its first opportunity for expression in the summer of 1945:

“As soon as the war ended, I was tasked with managing the publication of the professional magazine ‘Ars

Cosmetica’, published in Zurich. The enthusiasm I showed for this new work was appreciated by the Swiss

publisher who, in view of a major professional event organised in Zurich by the ‘Fachclub der Damen-

Coiffure’, gave me responsibility for editing and colour printing a special issue. Everything was entrusted

to me: writing the texts, preparing the advertising layouts, page composition, printing, and distribution.

It was on that occasion that I understood how exhausting journalistic work can be. Suffice to say that

copies of the special issue were delivered to me on a Friday night, just in time to load them onto the train

to Switzerland and have them arrive at the ‘Kongresshaus’ in Zurich for the opening of the event.

“Exhausted but satisfied with the accomplishment, I had the pleasure of seeing my publication displayed

in the showcases and stands of the exhibition. In this regard, allow me to recount a curious episode. At the

‘Kongresshaus’, I happened to encounter a well-known Italian industry leader, the Milanese Luigi

Macchi. Whilst discussing the event, Macchi, at a certain point, drew the special issue of Ars Cosmetica

from an envelope and said to me: ‘Have you seen what a magnificent magazine they publish here in

Switzerland? Get yourself a copy, you’ll find some good ideas for your hairdressing work.’ I thanked my

interlocutor but couldn’t suppress a smile of satisfaction. When I revealed to him that I had produced the

magazine almost entirely myself, he said: ‘So much nonsense is said about us Italians. This is truly a case

where foreigners have something to learn from us’. That phrase transmitted a charge of positive energy that

has never left me.”

In January 1946, Italy was still on its knees. Turin bore evident wounds and destruction from five

years of war and bombing. But the ferment and energy circulating in the air offered hope for a better

future.

Italian ingenuity was ready to give life to new initiatives destined for great success. The automotive

industry resumed production: Pininfarina was already at work designing a dream car, the Cisitalia

202. A Piaggio engineer, Corradino d’Ascanio, designed a light, economical scooter with a buzz like

a... Vespa. The communication industry also got back into motion: radio broadcasts fully resumed, as

did publication of Radiocorriere, printed in Turin at the printing facilities of Gazzetta del Popolo.

Women voted for the first time in the spring administrative elections. From Salsomaggiore came the

call to Italian beauties, summoned for the election of Miss Italia. From Rome departed the first

official Alitalia flight, precisely on the route to Turin. Roberto Rossellini and Vittorio De Sica were

already on set filming two masterpiece films: Paisà and Sciuscià. Fashion was in great ferment over the

novelties arriving from Paris, already looking ahead to the first peaceful summer by cutting swimsuits

following the pattern of the first bikinis marketed by Louis Réard.

From autumn 1945, Mino Pissimiglia began to think ‘for himself ’. He had an idea spinning in his

head. On a cold morning in early January 1946, he arrived at his father Dante’s salon, determined to

take the great step, and asked for his consent - and his help - to bring his dream to life...

Continued in the next issue of EsteticaHAIR.

A Happy New Year and joyful celebrations to everyone!

Roberto Pissimiglia

03E

CELEBRATING 80 years of HairART

In this issue:

HAIR editorial Eighty Candles Lighting Our Way 02

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.com

N. 157

04/2025

Cover Image by

Efi Davies:

British Hairdresser of the Year

Hair: Efi Davies @ Toni&Guy

Photo: David Mannah

Make-up: Lan Nguyen-Grealis

Styling: Borna Prikaski

runways Autumn/Winter 2025-26 06

anniversary Marilyn: A Portrait 10

celebrity Tilda’s Vision 12

exhibition A Life in Art 14

direction Colour Statement 16

trends The Best of International Hair Looks 21

p ro interview Honouring Heritage, Embracing the Future 72

interview Leadership Driving Innovation 74

dossier education Investing in Excellence 76

celebration Colorsphere: A Creative Explosion 80

events Hairtopia 2025 82

awards Legends of the Future 84

celebration Future Fifty Fest 86

exhibition London’s Creative Summit 88

round-up News & Events 90

$

CONTACT

Head Office:

Edizioni ESAV

via Cavour, 50

10123 TURIN (Italy)

estetica.uk@lineone.net

www.esteticamagazine.com

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Gary Kelly - esteticauk@lineone.net

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells - sergi@esteticamagazine.com

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli - l.castelli@estetica.it

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari - m.tessari@estetica.it

INTERNATIONAL COORDINATOR

Emanuela Vaser - e.vaser@estetica.it

LAYOUT

Manuela Artosi, Davide Cardente

UK SALES & MARKETING MANAGER

Luca Pissimiglia - l.pissimiglia@estetica.it

FRANCE

Bérénice Claude

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

ITALIA

Lucia Preziosi, Glorianna Vaschetto

USA

Gary Kelly

DIGITAL

Erica Balduini, Matteo De Luca, Giorgia

Ludovico, Stefania Rao, Elena Romani

haircatwalks

RAZOR

SHARP &

MERCILESS:

DARKNESS

NEVER

LOOKED SO

GOOD.

Laura Castelli

Autumn/Winter 2025

1

E06

2

3

4 5

6 7

Interested in some more

dark-themed catwalk

proposals?

Scan the QR Code...

video

8

video

9

10 12

11

1 AVAVAV

2 LEANDRO CASTRO

3 YOHJI YAMAMOTO

4 ENFANTS RICHES DÉPRIMÉS

5 JNORIG

6 BALENCIAGA

7 KIDILL

8 JIL SANDER

9 ROBERT WUN

10 YUIMA NAKAZATO

11 JUNYA WATANABE

12 DSQUARED2

CATWALKS PHOTOS:

©LAUNCHMETRICS/SPOTLIGHT

07E

haircatwalks

GOLDEN AGE

OF GILDED

GLAMOUR

FOR THE

PARTY SEASON:

UTTERLY

PRECIOUS.

Laura Castelli

Autumn/Winter 2025

1

E08

2

3 4 5

6 7

Art & luxury

in Rahul Mishra’s Haute

Couture: see here!

video

8

video

9

10 11

1 MAISON MARGIELA

2 ROBERTO CAVALLI

3 ARMANI PRIVÉ

4 PIERRE CARDIN

5 ROBERT ABI NADER

6 ABIGAIL AJOBI

7 TAMARA RALPH

8 BALMAIN

9 CHANEL

10 ROBERT WUN

11 RABANNE

12 RAHUL MISHRA

12

09E

hairanniversary

MARILYN:

A PORTRAIT

THIS CENTENARY CELEBRATION REVEALS THE WOMAN BEHIND

THE MYTH – EXPLORING HOW TRANSFORMATIVE BEAUTY, STYLING,

AND AESTHETIC VISION DEFINED AN ERA AND CONTINUE TO

CAPTIVATE GENERATIONS.

Gary Kelly

ONE HUNDRED YEARS after her birth,

Marilyn Monroe remains cinema’s most enduring

icon of beauty, glamour, and cultural fascination.

The National Portrait Gallery’s centenary

exhibition brings together iconic portraits by Cecil

Beaton, Andy Warhol, and Philippe Halsman

alongside personal effects – scripts, letters, clothing

– that reveal the woman behind the myth. Marilyn’s

legendary platinum blonde waves, perfectly sculpted

beauty, and transformative approach to selfpresentation

continue to influence beauty standards

and creative aesthetics across generations. Her

meticulous attention to hair, makeup, and styling

established a template for modern glamour that

remains relevant today. This exhibition transcends

mere nostalgia; it’s a profound exploration of

identity, celebrity, and the power of visual

presentation. For beauty professionals and creative

practitioners, Marilyn’s centenary offers a

masterclass in the art of transformation – how

persona, presentation, and aesthetic vision can

define an era and endure across decades.

National Portrait Gallery, London

4 June – 6 September 2026

Marilyn Monroe, by Cecil Beaton,

bromide print, 1956,

Collection National Portrait Gallery

Photo: Getty Images

E10

more

more

Scan here to discover

more about this iconic

collection

Photo: Getty Images

11E

hairexhibition

TILDA’S

VISION

WITH HER UNCONVENTIONAL WORLDVIEW,

TILDA SWINTON EMBODIES A MODERN

IDEAL OF BEAUTY - AUTHENTIC AND UNIQUELY

FREE FROM CLICHÉ.

Daniela Giambrone

AN ARTISTIC PERFORMANCE

in progress. This is precisely what

Tilda Swinton’s life is - a chain

of collaborations, films, theatrical

performances, photoshoots and so

much more. Born in London on 5

November 1960 into a Scottish family

with a long tradition, as well as being a

schoolmate of Diana Spencer, she has

always stood out for her unconventional

vision. Theatre actress, star of both

small and big screen, muse to numerous

artists, style icon - what strikes us about

Tilda is her consistency with herself,

worn with extreme grace. Along

with appearing in the 2026 Pirelli

Calendar, she is currently celebrated

at Amsterdam’s Eye Filmmuseum with

the exhibition Tilda Swinton -

Ongoing, running until 8 February.

Tilda Swinton photographed by Jacqueline

Lucas Palmer in 1991, the year before her

accliamed success in Orlando, by Sally Potter.

E12

Tilda Swinton,

Fashion: Yves Saint

Laurent, Reykjavik,

2011 © Tim Walker

The exhibition at

Amsterdam’s Eye

Filmmuseum explores

Tilda Swinton’s

universe through

images, film

screenings,

performances and

public talks.

Tilda Swinton in front of

Eye Filmmuseum by Victor

Wennekes, 2025 ©

Eye Filmmuseum

Joseph Sacco’s Oeil de Jeune Femme, 1844 / Tilda Swinton, Fashion: Zac

Posen, Francesco Scognamiglio and Gaspar Gloves, Houston, Texas,

2014 © Tim Walker

1 3E

hairexhibition

A LIFE

Gary Kelly

IN ART

A LANDMARK EXHIBITION AT LONDON’S TATE MODERN TRACES

40 YEARS OF TRACEY EMIN’S GROUNDBREAKING PRACTICE,

SHOWCASING SOME OF HER MOST CAREER-DEFINING SENSATIONS.

TATE MODERN celebrates Tracey

Emin, one of Britain’s most provocative

and celebrated contemporary artists

with a major retrospective spanning

four decades of fearless creativity.

From monumental installations and

raw textile works to intimate video

pieces and striking sculptures, Tracey

challenges, confesses and ultimately

transforms personal vulnerability into

universal artistic statement. Her

unflinching exploration of identity,

emotion, and the body resonates deeply

within creative communities across

fashion, beauty, and design. Whether

through neon proclamations or

embroidered declarations, Emin’s

work demands engagement and

introspection. For those seeking creative

inspiration beyond convention,

this exhibition offers a masterclass

in authentic self-expression and the

power of turning lived experience

into transformative visual language.

Tracey Emin, I followed you to

the end 2024. Yale Centre for

British Art. © Tracey Emin

more

more

SCAN HERE to discover more

about Tracey Emin’s upcoming

exhibition at Tate Modern

Tracey Emin, The End of Love

2024. Tate © Tracey Emin

E14

Tracey Emin, Mad

Tracey from Margate.

Everyone’s been there 1997

© Tracey Emin

1 5E

hairdirection

Hair: RUSH Artistic Team Photo: Jack Eames Make-up: Lans Nguyen-Grealis

●

COLOUR

STATEMENT

E16

● ILLUSION OF MOVEMENT. “Optical art is

the inspiration, using abstract colour, shape

and lines to create the illusion of

movement. The use of horizontal lines

with movement creates the effect of optical

illusion by adding a whole different level of

depth and dimension to the look. The

contrast between light and dark berry

shades creates a dominant colour pattern

that lures you in when paired with her

piercing blue eyes. ”

Kirsty Judge and Tina Mehmi

Hair: Rainbow Room International Art Team

Photo: Chris Bulezuik / Make-up: Jak Morgan / Styling: Clare Frith

▲

EYE-CATCHING

COLOUR IS THE KEY

COMPONENT MAKING

THE STRONGEST,

MOST DRAMATIC

STATEMENT IN THIS

STUNNING SERIES

OF OUTSTANDING

HAIR LOOKS.

Gary Kelly

▲ SEAMLESS REFLECTION. “For this look, I

wanted the colour and the cut to work

together with absolute clarity. The teal

tone felt like the right choice because it

offers vibrancy without overpowering the

shape. The haircut is deliberately structured

and minimal, with a strong baseline

and clean graduation, allowing the colour

to appear almost seamless and reflective.

What I love about this look is the balance

between precision and the vibrant and

striking colour.” Suzie McGill

◆ WATERFALL EFFECT. “My Yin & Yang

Collection celebrates duality - the balance

of strength and softness, power and grace.

Inspired by the contrast between the

powerhouse alpha female and the soft

romantic, each look was designed to reveal

how beauty can live equally in boldness

and delicacy. Colour placement and

haircut design work in harmony, using

razor-cut precision and creative styling to

express individuality and emotion.”

Vivienne Mackinder

■ COLOUR PIXELATION. “This look is my

way of taking a classic bob somewhere

completely unexpected. I worked with

layered green tones, weaving a deeper

shade throughout to create a pixelated,

almost distorted effect that adds

movement. It’s about pushing colour and

shape until they spark something exciting.

This bob proves that even the simplest

silhouette can become a powerful colour

statement.” Sam Bell

◆

Hair: Vivienne Mackinder / Photo: Roberto Ligresti

Make-up: David Maderich / Colour: Gion Vincent

Hair: Sam Bell, Hair at 58 / Photo: Mateusz Sitek / Styling: Joey Bevan / Make-up: Roseanna Velin

17E

hairdirection

Hair: Marlene Lamont / Photo: Lee Howell / Make-up: Samantha Whyte

Styling: Graeme Bone / Assistants: Blayre Turnbull, Aletta Jean Murphy

◆

Hair: Danny Malone / Photo: Lee Mitchell

Make-up: Lauren Mathis & Ryan Hamilton

■

Hair: Casey Coleman, CHAIR Salons / Photo: Richard Miles

Make-up: Roseanna Velin / Stylist: Anna Latham

▲

■ LUMINOUS HIGHLIGHTS. “This look from

my Ethereal Elegance Collection is one of

my proudest creative moments - a true

celebration of colour as a storytelling tool. I

love how the diffused violet-smoked tones

and soft, luminous highlights breathe life

into the expansive texture, making the

colour the heartbeat of the entire

silhouette. The inspiration came from the

way light dances across natural movement:

how it settles into shadows, lifts the softest

curls, and transforms texture into

something otherworldly.”

Danny Malone

▲ PINKISSIMO. “This image is a perfect

example of how hair colour and hair cut

work in harmony. The choice of using

the vivid pink on the length, and toned

blonde on the shaved perimeter was a

conscious decision to help elevate the

final look. Almost a “skullet”, the colour

is the primary focus here as it stands out

above all, proving colour blocking can

be used in a way to enhance a haircut,

not just compliment it.” Casey Coleman

◆ CONTEMPORARY REBEL. “This is one of

my favourite images from by recent Rebel

Collection, which encapsulates an

emphatic celebration of the modern

Scottish spirit, rather than established

tradition. I shaped this work around the

attitude, energy, and the constant pulse of

contemporary Scottish culture today.

Instead of merely reflecting on the past,

the collection powerfully looks outward

toward the future.” Marlene Lamont

● VIBRANT CONTRAST. “This look

showcases a sculptural, avant-garde

hairstyle designed to frame and

illuminate the model’s features. The

placement of the rich red colour around

the mid-section of the style was

intentionally chosen to highlight the face

and accentuate the cheekbones, creating a

vibrant contrast against the deep, glossy

tones above. The effect draws the eye

directly to the model’s bone structure.”

Robert Masciave

●

Hair: Robert Masciave / Colour: Ceri Cushen / Photo: Robert Masciave Products: Revlon Professional

19E

Dry & Style— All-in-One Glide

CHI.COM

HAIR

TRENDS

The best of

international hair looks

Il meglio della

modacapelli internazionale

Le meilleur des

tendances coiffure

internationales

Die Top der

internationalen

Hair Looks

Lo mejor de la

modacabello

internacional

hairtrends

N T

THE SEASON conveys its inner beauty through shape, texture, and tone.

These revelations capture winter's creative energy, translating atmosphere into

artistry where technical precision meets imaginative vision, defining the collections

that will shape the months ahead.

LA STAGIONE esprime la sua bellezza interiore attraverso forme, texture

e tonalità. Elementi che catturano l’energia creativa dell’inverno, trasformando

l’atmosfera in arte. La precisione tecnica incontra la visione immaginativa, dando

vita alle collezioni che plasmeranno i mesi a venire.

L'HIVER révèle sa beauté à travers la forme, la texture et la nuance, capturant

l’énergie créative de l’hiver. L’atmosphère devient art, où précision et imagination

définissent les collections qui marqueront les mois à venir.

ER

DIMENSIONS

DIE JAHRESZEIT offenbart ihre innere Schönheit durch Form,

Textur und Ton. Diese Einsichten fangen die kreative Kraft des Winters ein und

verwandeln Atmosphäre in Kunst, wo technische Präzision auf Vorstellungskraft

trifft und kommende Kollektionen prägt.

LA TEMPORADA revela su belleza interior mediante forma, textura y tono.

Estas visiones captan la energía creativa del invierno y transforman la atmósfera en

arte, donde precisión técnica e imaginación definen las colecciones venideras.

Opening & left page

Art Direction: Alessandro Galetti@Art Hair Studios/Photo: Sergio Spanu/Make-up: Momh Studio, Mara De Marco/Styling: Eleonora Papetti/Products: Wella Professionals

hairtrends

video

video

Art Direction: Mark Hayes

& Richard Ashforth for Vidal Sassoon

< Hair & Colour: Z. Nagy & J. Hunter

> Hair & Colour: K. Latham, S. Salerno

& P. Grubb, A. Senn

Photo: R. Kesha, H. Miller

Make-up: M. Keri,

M. Nobuoka, P. Vrijheid

Styling: M. Carroll-Grubb, M. Kelly

hairtrends

Hair, Make-up & Styling:

Christian Ríos

Photo: Esteban Roca

Hair: Sara Allsop@Dharma Hair

Photo: Jock Robson

Make-up: Richard Symons

Styling: Sopheak Seng

hairtrends

Art Direction:

Charline Gohel@Mod’s Hair

Photo: Harold Bérard

Make-up: Vanille Gautier

Styling: Lila Sion

video

video

Hair: Danilo Giangreco

& Emy Roccabella

Photo: Danilo Giangreco

Make-up: Ran & Dora

Styling: Emy Roccabella

hairtrends

Hair: Viktoriia Vradii

Photo: Desmond Murray

Make-up: Lauren Mathis

Styling: Clare Frith

Products: La Biosthétique Paris

Hair: Marlene Lamont

Photo: Lee Howell

Make-up: Samantha Whyte

Styling: Graeme Bone

hairtrends

RITRATTO

In homage to timeless femininity, creative director

Stefano Lorenzi explores the chic of 20th Century

Italian cinema.

In omaggio all’intramontabile femminilità, il direttore

creativo Stefano Lorenzi esplora l’eleganza del cinema

italiano del XX secolo.

En hommage à la féminité intemporelle, Stefano Lorenzi

explore le chic du cinéma italien du XXe siècle.

In Hommage an zeitlose Weiblichkeit erkundet

Stefano Lorenzi den Chic des italienischen Kinos des 20. Jh.

En homenaje a la feminidad, el director creativo

Stefano Lorenzi explora el cine italiano más chic del s. XX.

Art Direction: Stefano Lorenzi@Aldo Coppola

Photo: Giacomo Licheri

video

video

ALDO COPPOLA

hairtrends

video

video

< >

Hair: Malvina Saiu

Coach: Laetitia Guenaou

Photo: Maciek Świstek

Make-up: Karolina Supernak

Styling: Weronika Wysoczyńska

hairtrends

Hair: Ann Marie Young

@Jingles Hair Design

Photo: Fiona Quinn

Make-up: Chanelle Aldrige

Styling: Brooke Tyson

Hair: Elly Paynter & Ryan King

Photo: Georgia Wallace

Make-up: Brooke Clarke

Styling: Ysha Giorno

hairtrends

Hair: Raúl de Andreas

Photo: David Arnal

Make-up: Eva García

Products: Davines

Hair: Ivonne Martens

Photo: Studio Ivo De Kok

Make-up: Anouk van Emmerik

Styling: Annet Veerbeek

hairtrends

Hair: Sara Piera

@Salones Carlos Valiente

Photo: Esteban Roca

Make-up: Nancho Sanz

Styling: Marc Estela

Hair: Fran Torralba@Pelsynera

Make-up: Pelsynera

hairtrends

Hair: Christian Wiles


Make-up: Abbie Beautement

Styling: Rosie Briscoe

Art Direction: Bruno Marc Giamattei for

The Fellowships 2025 ClubStar Art Team

Project Leader: Josh & Sophie-Rose Goldsworthy

Photo: Jamie Blanshard

Make-up: Katie Moore

hairtrends

Juxtapositions of preservation & disruption.

Mix perfetto di tradizione e innovazione.

Entre tradition et rupture.

Zwischen Bewahren und Wandel.

Preservación y disrupción unidos.

Art Direction: Cyril Morgan

Hair: A. Nolan, A. E. Dunne,

L. O’Keeffe, P. Downey

Photo: Jamie Moore

Make-up: Blaithin Griffin

hairtrends

Hair: Steven Smart@Smartest 73


Make-up: Debra Smart

Styling: Ginger Ninja

Art Direction:

Shayna + Florian Knittel

Hair: Shy+Flo Team

Photo: Jack Eames

Make-up: Megumi Matsuno

Styling: Emi Papanikola

hairtrends

SUBLIME, NATURAL BEAUTY

Discover this season's collection from Viva La Vie,

a symphony of sophisticated, yet audacious styles.

La nuova collezione di Viva la Vie offre una sinfonia

di stili sofisticati ma audaci.

La collection Viva La Vie offre une symphonie de styles

à la fois sophistiqués et audacieux.

Entdecken Sie die neue Kollektion von Viva La Vie:

eine Symphonie aus eleganten und zugleich kühnen Styles.

Descubre la colección de esta temporada de Viva La Vie,

una sinfonía de estilos sofisticados y audaces.

Art Direction: Hiléna Neto

Photo: Jules Egger

video

video

VIVA LA VIE

hairtrends

Art Direction:

Jean-Marie & Stessie Contreras

Hair: Marc Thibault

Photo: William Cerf, Stéphanie Dal

Make-up: William Cerf

Styling: Clara Maftouh

Hair: Laura Scott@Mark Leeson

Photo: Richard Miles

Make-up: Lauren Mathis

Products: Goldwell

hairtrends

Hair: Carol Ritchie


Make-up: Saffy Burton

Styling: Lewis Robert Cameron

Hair: Evos Parrucchieri Team

Art Direction: Vittorio Masciarelli

Photo: Vincenzo Valente

Make-up: M. Theisen, A. Maggioni

Products: Creattiva Professional

hairtrends

Haute Mutation - born from a need to evolve!

Haute Mutation - nata dal bisogno di evolversi!

Haute Mutation - née pour évoluer !

Haute Mutation - Wandel neu gedacht!

Haute Mutation: ¡evoluciona!

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Hair: Emy Roccabella

Photo: Danilo Giangreco

Make-up: Sasha Chudeeva


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Hair: Andrew Smith

Photo: Richard Miles

Make-up: Louise Lerego


Hair: Bruno Marc Giamattei



Styling: Ellen Spiller

Products: Joico Europe

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Art Direction: Claude Tarantino

Photo: Jules Egger

Model: Vendela Halvorsen

Products: Schwarzkopf Professional,

Mizutani

Art Direction: Christophe Gaillet

Hair: HCF Creative Team

Photo: Maciej Swistek

Make-up: Maja Blawuciak

Styling: Kasia Jabłońska

Products: L’Oréal Professionnel

hairtrends

INFRAROUGE

The ZV hair fashion team presents powerful, sensual and

elegant hairstyles that radiate confidence & personality.

Il team moda di ZV presenta look potenti, sensuali ed

eleganti, che sprigionano sicurezza e personalità.

L’équipe ZV Hair Fashion crée des coiffures puissantes

et sensuelles, révélant confiance et personnalité.

Das ZV Hair Fashion Team präsentiert kraftvolle, sinnliche

und elegante Frisuren voller Ausstrahlung und Stil.

El equipo de moda capilar ZV presenta peinados sensuales y

elegantes que irradian confianza y personalidad.

Art Direction: Antonio Weinitschke

Hair: Zentralverband Friseurhandwerk

Photo: Erwin Wenzel

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ZENTRALVERBAND FRISEURHANDWERK

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Hair: James Parr

Photo: Lee Nash Jones

Products: Denman Professional

Images: FPA

Hair: Matt Clarke

@Esq Male Grooming

Photo: Georgia Wallace


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Hair & Photo: Bill Tsiknaris

Colour: Chris Tsiknaris


Hair: Elle Foreman@Tribe Salons

Photo: Chris Bulezuik



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Hair: Robert Stary

& Marek Metelka

Photo: Nikola Šrajerova

Make-up: Eva Svobodova

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Styling: Nado Al Tabbal-Lefèvre

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2026

INTERNATIONAL

COLLECTION

TRANSFORMATIVE

TEAL

AMBER

HAZE

ELECTRIC

FUCHSIA

REDIRECTION is the new international trend collection for 2026 from John Paul Mitchell

Systems, exploring urgent change across society, industry and the environment. The significant

theme of REDIRECTION fits perfectly with the established sustainability goals of both John Paul

Mitchell Systems and the influential Paul Mitchell brand. This dedicated Colour, Cut & Style

collection features 3 truly transformative colour palettes, reflecting the most important trend

colours predicted for the year 2026: Transformative Teal, Amber Haze and Electric Fuchsia.

prointerview

HONOURING

HERITAGE,

Embracing the Future

John Paul DeJoria’s foundational wisdom

as Chairman and Co-Founder. Together,

they’re orchestrating a transformation that

doesn’t abandon what made Paul Mitchell

legendary, but rather amplifies it for a new

era. In conversation with Roby Pissimiglia,

CEO and Publisher of Estetica International

Network, they discuss the rebranding,

reorganisation, and the remarkable

journey that continues to evolve.

What distinguishes this rebranding

and company reorganisation?

JOHN PAUL DEJORIA: About 15-20 years

As John Paul Mitchell Systems evolves,

Michaeline and John Paul DeJoria

reveal how the brand bridges five

decades of hairdressing legacy with the

innovations shaping tomorrow’s industry.

In an industry rooted in tradition, John

Paul Mitchell Systems stands as a

testament to the power of honouring the

past while boldly stepping into the future.

Founded on hairdressing heritage and built

through decades of unwavering

commitment to salon professionals, the

brand now finds itself at a pivotal moment,

one where Michaeline DeJoria’s forwardthinking

vision as CEO meets her father

ago, Michaeline urged us to embrace

social media when we were sceptical. She

understood the future, and when we gave

her a million dollars to explore, she

outperformed expectations by 400%. That

taught me that youth sees differently. Now

we blend tradition with innovation. You

either change or you die. Our goal is

helping hairdressers build their future and

clientele.

MICHAELINE DEJORIA: The distinctive

features are aesthetics, elevated

packaging and cohesive imagery –

sustainability woven throughout, and

organisational restructuring. The company

reorganisation was the heaviest lift. You

can’t build levels on a weak foundation.

Without solid systems, you can’t grow.

Your varied departmental experience

shaped your leadership. How?

MICHAELINE: Working across different

E72

CEO and Publisher of

Estetica International,

Roby Pissimiglia (left),

with Michaeline and

John Paul Dejoria.

sectors allows me to understand the

impact of every decision. A choice about

bottle colour affects our international

distributors and warehouses. We’re all

rowing in the same direction. Without that

experience, I couldn’t steer the ship

toward the future.

How does Paris Hilton’s role as

ambassador strengthen the brand?

MICHAELINE: Paris has an incredibly large

audience spanning generations. She aligns

with our brand integrity and values. She’s

authentic; she partners with things she

genuinely believes in. She’s a lifetime Paul

Mitchell user with high standards. That

speaks volumes about us.

JOHN PAUL: She always takes care of her

hair. Her hairstyles are fantastic and

consistent. That matters.

What’s your perspective on artificial

intelligence?

MICHAELINE: You can’t wait on AI, you

have to jump in. Start with ChatGPT as an

entryway. Understand what you’re using it

for; different platforms excel at different

things. Consider AI a super assistant,

never a replacement for humans. You can’t

replace relationships, instinct, or creativity.

AI expands knowledge and boosts

productivity. Try it and see how it helps

you do more of what you love.

JOHN PAUL: I spoke with Sam Altman,

one of AI’s architects. I asked if AI would

replace hairdressers in 20 years. He said if

he didn’t have a job, he’d want to be a

hairdresser because nobody wants a

machine designing their hair. Hairdressers

will always have jobs. Those who embrace

AI tools to sharpen their skills will thrive.

How important is charity to John Paul

Mitchell Systems?

JOHN PAUL: It’s vital. Early in life, I learned

that success without sharing it means

you’ve failed. Many of our charitable

initiatives support hairdressers worldwide.

We’ve taken distributors to launch Sea

Shepherd ships, creating memorable

experiences that reinforce our values.

MICHAELINE: Charity is woven into our

DNA. With great success comes great

responsibility. We proudly support

organisations like Baby to Baby, which

serves millions of underserved children.

We’ve been backing them for a decade

while supporting causes spanning

environment, people, and communities

worldwide. We try to spread love as much

as possible.

Tell us about Paul Mitchell’s legacy.

JOHN PAUL: Paul Mitchell, born Cyril T.

Mitchell, changed his name before leaving

England for America. But crucially, despite

business success, his business card

always read “Paul Mitchell, Hairdresser.”

He and I alternated as president and

chairman, yet his identity was always

hairdresser first. We named our product

line after his hairdressing name because

that’s who he was. His legacy reminds us

that being a hairdresser was his greatest

pride until the day he died. That’s what

Paul Mitchell the company represents,

hairdressers and their craft.

Your leadership philosophy ten years

ago was “be a leader, not a boss.”

Has it evolved?

MICHAELINE: The philosophy remains

unchanged, I’m simply not boss material.

Where I’ve evolved is balancing

parenthood and professional responsibility.

I used to feel guilty taking work calls away

from my children, but I’ve reframed it: I’m

showing them how to be productive and

show up for people who depend on you.

That’s something to be proud of. With my

team, it’s the same foundation. The more

we work together, the more we learn each

other’s styles, trust our instincts, and take

bigger risks. But the core philosophy is

identical.

What drives you to continuously push

boundaries?

MICHAELINE: It’s always time to push

boundaries. Businesses that stop changing

suddenly want to do something different,

and that’s when they fail. We want our

partners, customers, and professionals to

grow with us. We’re a collaborative

company tightly connected to the industry.

We embrace disruptive opportunities

when they align with our ethos and sound

fun. We love what we do, and we want to

share that enthusiasm with everyone.

Your message to hairdressers

worldwide?

MICHAELINE: We could not love you more

than we do. Thank you for everything.

Times change, but no one replaces a

hairdresser. You’re not just doing hair,

you’re a friend, therapist, sounding board,

and source of quiet time. You’re so much

more. Never forget your value.

JOHN PAUL: Hairdressers are invaluable.

A decade ago, I heard about a customer

seeking divorce advice from their

hairdresser. Hairdressers communicate

with customers better than customers

communicate with their own families.

Going forward, my message is simple: be

kind. Just be kind to everyone. You’ll be

happier because of it. Peace, love, and

happiness.

73E

prointerview

LEADERSHIP

DRIVING

INNOVATION

In

CEO, Philip Berlijn, and Head of

Innovation & Reserch, Ewa

Grygorowicz, reveal how Keune

Haircosmetics balances century-old

values with cutting-edge science.

an industry where brands increasingly

chase retail opportunities, Keune’s

strategy seems almost contrarian. As

CEO, Philip Berlijn – the first outside the

founding family – carries profound

responsibility. “I’m a caretaker for the

next 10-15 years,” he explains. “I have to

hand over this company in a good state

to Eelco’s children.”

This custodial approach defines

leadership. The company, founded in

1922, has maintained unwavering loyalty

to hairdressers across four generations.

“We have no plan B, C, or D. It is only the

hairstylist,” Philip states. When

competitors embrace omnichannel

strategies, Keune doubles down on

supporting salons – investing in more

business developers and opening

academies worldwide.

THE SCIENCE BEHIND SUCCESS

Ewa Grygorowicz, Head of Innovation and

Research, brings rigorous methodology to

product development. “Everything starts

with why,” she emphasises. “We listened

to our markets to understand what

problems we want to solve.”

E74

The refreshed Care line exemplifies this

approach. Rather than chasing trending

ingredients, Keune focused on solving

real problems. Ewa’s team employs

sophisticated analysis, including an

environmental control chamber recreating

conditions “from Icelandic winter to

Brazilian rainforest.” One innovative

method involves burning hair samples to

measure damage levels – the lower the

temperature, the more damaged the hair.

But technology tells only part of the story.

“We have a dedicated team of

hairdressers who test our prototypes

three times a week,” Ewa explains. “It’s

always a half-head blind test with real

models.”

GLOBAL CHALLENGES,

LOCAL SOLUTIONS

Creating products for 90 global markets

presents unique obstacles. Regulatory

differences are stark – Europe restricts

over 5,000 cosmetic ingredients versus

roughly 12 in the US. The team achieved

95% natural origin content across the

Care range, though Ewa is realistic:

“Natural is not always about performing

better, and natural is not always about

being sustainable.

LOOKING FORWARD

Consolidation, not expansion, is Philip’s

priority. “Our focus for the next years is

growing these countries to market share

levels of, for example, Keune

Netherlands at 15%,” he explains. Both

leaders are excited about what’s ahead.

Philip hints at “super exciting projects”

for 2027-29, including conversations

about patent ingredients. The 2026

calendar promises new care modules,

styling innovations, and a colour module

enabling personalised colour

formulations.

THE KEUNE DIFFERENCE

What emerges is a brand comfortable

with its identity. While industry trends

pull companies in multiple directions,

Keune’s strength lies in focused

dedication to professional hairdressers.

“Salons want to be unburdened from

A to Z,” Philip observes. “We supply

them with selling software, AI education

in local languages, business support –

everything they need.” This philosophy

extends from boardroom to laboratory.

Ewa’s team benefits from having

“everything under one roof” – when

questions arise, solutions follow quickly.

As Keune moves forward, the

combination of Philip’s heritage-focused

leadership and Ewa’s innovation-driven

research creates a compelling

foundation. They’re not trying to be

everything to everyone – instead,

deepening commitment to the

hairdressing professionals who’ve trusted

them for generations.

With exciting launches ahead

and a clear vision for the

future, Keune Haircosmetics

proves that sometimes the

best way forward is to remain

true to your roots while

embracing the possibilities of

tomorrow.

75E

prodossier education

Investing

in

As we navigate workforce challenges

and evolving client demands, education

emerges as the critical investment that

transforms careers, builds businesses,

and ensures the profession's future.

Excellence

Gary Kelly

E76

The UK hairdressing

industry stands at a pivotal

moment. Recent events have

reshaped workforce dynamics,

apprenticeship numbers

have declined, and an aging

population of stylists threatens

knowledge transfer to the

next generation. Yet within

these challenges lies

opportunity - for salons that

recognise education

as their most powerful

investment tool.

>>>

77E

prodossier education

THE RECRUITMENT REVOLUTION

In an industry where 78% of salons report recruitment difficulties, education has

become the differentiator. Brian McCallum, Creative Director at ROAR Hair &

Beauty and one of the youngest Goldwell Educators, transformed his recruitment

strategy by making education visible: “Instead of trying to find talent, we now

attract stylists who actively want to be part of a team that invests in them. When

people feel supported, challenged, and genuinely cared for, they stay longer and

grow with the salon.” This 'investment in people' approach isn’t just about formal

training programmes and certainly isn't limited to money: for Siobhan Haug of

Haug London Haus an investment in time and commitment is equally as significant.

Her apprentices spend mornings at weekly in-house training led by different

team members, exposing them to the full breadth of skills. “I am convinced this will

help them become the most incredible next generation of hairdressers,” she adds.

>>>

(top - bottom): Siobhan Haug, Chris

Grimley (l), Mike Taylor (r), Ann Veck,

Laura Leigh Kerr (l) & Tracey Ann Smith (r).

ADDRESSING CRITICAL SKILLS GAPS

Chris Grimley, with over forty years’ experience and founder of Texture Curl

Academy is a keen advocate of plugging one of our industry's most pressing

skills gap: in texture and afro hair education. ”Many professionals still qualify

without the fundamental skills needed to work confidently with all hair types.

This isn't a niche issue; it’s a core competency.” Anne Veck, an outstanding

educator for 35 years, has made textured hair one of her top hair missions,

after immersing herself in a Birmingham afro specialist salon 16 years ago. Her

approach helped transform her own business, with the sector now representing

20% of turnover. ”There is a massive gap - and therefore opportunity - in

proficiently educated salons,” she explains. ”You simply can’t afford to turn away

clients because you lack a specific skill relating to their natural hair type.”

THE MENTAL HEALTH DIVIDEND

Training and education can have a profoundly positive impact on overall wellbeing,

instilling a sense of confidence that reduces stress and self-doubt. When

staff feel capable and equipped, they enjoy coming to work, and can approach

clients with energy and positivity that transforms the entire salon atmosphere.

Education becomes not just skill development but a wellbeing strategy that builds

team resilience. ”I”ve seen assistants arrive shy and uncertain, then develop

real confidence in their skills, their voice, and their creativity,” says Laura Leigh

Kerr, Academy Director at Rainbow Room International ”That transformation

doesn't just benefit the individual - it lifts the whole team.”

CAREER TRANSFORMATION THROUGH TEACHING

For many stylists, becoming an educator opens entirely new career dimensions.

Tracey Ann Smith’s journey from stylist to Creative Director at MOOD

Hair, international platform artist, and brand ambassador illustrates education’s

transformative power. ”Education is the heartbeat of growth,” she says. ”It’s the

catalyst that turns raw talent into confidence and confidence into opportunity.”

Mike Taylor’s path began pragmatically - learning to teach at Basingstoke

College so he could train staff for his Newbury barbershop. Twenty years later, he

E78

owns 11 barbershops and two academies. Mike adds: ”There are hair

professionals all over the world, on stages, owning shops that were

once my students. It's a great feeling.”

THE KNOWLEDGE TRANSFER IMPERATIVE

With many experienced stylists approaching retirement,

knowledge transfer has become urgent. Mike emphasises

hands-on learning at MTE Academy: ”We prioritise ’hands

in hair’ for apprentices, building the foundations and

muscle memory they need to thrive.” His approach treats

qualification as the beginning: ”Qualifying is like passing

your driving test - it’s literally the start of the learning

journey.” The investment case for education is clear. It

attracts talent, retains teams, addresses skills gaps, supports

mental health, and creates career pathways.

”Education transforms

salons from service

providers into career

destinations – building

loyalty, resilience, and longterm

success through

continuous learning.”

THE CONTINUOUS LEARNING MINDSET

“Stay current, stay successful. Today's clients are

very savvy. The moment you think you know it all is

the moment you fall behind.” - Anne Veck

”The foundations are everything but qualifying is like

passing your driving test. The learning journey should

never stop.” - Mike Taylor, MTE Academy

BUILDING CONFIDENCE, TRANSFORMING CAREERS

”The right mentor can elevate a stylist from uncertainty

to artistry - from ‘I’m not sure’ to ’watch me’. When a

stylist learns to express themselves fully, their career

instantly elevates.” - Tracey Ann Smith, MOOD Hair

"Confidence reduces stress and self-doubt. When people

feel valued and equipped, they enjoy coming to work.”

Laura Leigh Kerr, Rainbow Room International

THE TEXTURE EDUCATION GAP

”Clients travel long distances because they struggle to

find trained stylists locally. This gap limits confidence,

restricts progression, and impacts clients negatively.”

Chris Grimley, Texture Curl Academy

”From a business standpoint, you can’t afford to turn

away clients because you lack a specific skill.”

Anne Veck

INVESTMENT STRATEGIES

”Education was never an add-on - it was the foundation

of our culture. Making our commitment visible

transformed recruitment.” - Brian McCallum, ROAR Hair

& Beauty

”Investment doesn’t always come down to money. Often,

it’s the time, consistency and commitment that make the

biggest impact.” - Siobhan Haug, Haug London Haus

79E

procelebration

COLORSPHERE:

A Creative Explosion

Goldwell brought

together the global hair

colour community in

Milan for ColorSphere

2025 – an unforgettable

celebration of artistry,

innovation, and

excellence.

E80

more

more

SCAN HERE to discover

the names of this

year’s Global Creative

Awards winners

More than 1,200 colourists, salon

professionals, and educators from

around the world convened in Milan

this September for Goldwell’s Color-

Sphere. They united for an immersive

celebration of colour, craft, and

community – culminating in the

thrilling Global Creative Awards before

a packed, energetic audience.

A COMMUNITY CELEBRATION

Across trend talks, interactive workshops,

masterclasses, model showcases,

and networking spaces, ColorSphere

delivered inspiration and

actionable education designed to elevate

salon creativity and business

results. “The energy, creativity, and

community spirit we witnessed surpassed

all our expectations,” said

Dominic Pratt, President, Kao Salon

Division. “What better place than

the fashion capital of Italy to experience

the transformative power of

beautiful colour.” Throughout the

event, attendees experienced a multi-sensory

journey of professional

growth. Look-and-Learn and Business

sessions by the world’s most

admired creative artists gave professionals

fresh techniques to apply behind

the chair as well as future-ready

insights on technology, innovation,

AI, and salon success.

MASTERCLASS HIGHLIGHTS

Spectrum Secrets saw Kylie Bussing

and Seung-Ki Baek blend Goldwell

Elumen with Italian artistry, while

Chroma Chronicles unlocked colour

secrets through high-impact demonstrations.

Trends Translation unveiled

2026 trends in hair colour, style,

fashion, and makeup, while The Finish

Line elevated styling techniques

using Goldwell StyleSign, Kerasilk,

and KMS products. AI-Powered Creativity

explored how technology enhances

artistry and client engagement.

Oribe x Goldwell demonstrated

translating editorial techniques into

salon, and Hair Color Exposed revealed

the science behind colour selection

and everyday solutions.

Global Creative Awards

The event culminated with an unforgettable

Milan-style runway show

celebrating this year’s Global Creative

Awards winners. The competition

showcased trendsetting work

across technical and editorial categories,

with gold medals awarded

to talents spanning Malaysia,

Norway, and the United States.The

UK was proudly represented by

Emma Jones of New Wave Hair,

who claimed Bronze in the Creative

Hair Cutter category – a testament

to British precision cutting

excellence on the global stage.

“This is such an incredible honour

for me,” said Emma. “It’s a real privilege

to have been there representing

the UK and Ireland so to place

Bronze feels absolutely amazing.

To be recognised among so many

talented professionals in the industry

was a real achievement.”

From emerging colourists demonstrating

exceptional technical ability

to avant-garde stylists pushing

creative boundaries, the Global

Creative Awards represented the

pinnacle of international hairdressing

achievement. The celebration

embodied ColorSphere’s mission:

uniting the global colour community

through artistry, innovation, and

shared passion for the craft.

81E

proevents

HAIRTOPIA 2025

INSPIRATIONAL NETWORKING

The Beautynova Hair Festival in Ibiza brought

together over 1,200 industry professionals from

around the world.

video

video

SCAN HERE to

watch the video

Held in Ibiza – the ultimate island of

fun – from 28 September to 1 October,

HAIRTOPIA 2025 featured a dynamic

mix of hair shows, educational

sessions, technical training,

immersive brand experiences, and

exclusive networking opportunities.

The event gave participants an innovative

perspective on the future of

milk_shake ® , Medavita, as well as

DEPOT ® . “Bringing such a large

community of hairstylists to Ibiza

has been an extraordinary challenge,”

commented Stefano Banfo,

CEO of Beautynova. “With this

event, we wanted to demonstrate

our ongoing commitment to supporting

our hairdressers and stylists,

and to highlight how central they

are to the growth of our Group.

E82

What made me most proud was

the remarkable level of participation,

which reflects the global success

of our brands.” John Moroney,

Senior Vice President of Global

Education di Beautynova stated:

“Education is the key to every hairstylist’s

success – essential both

for personal growth and for client

satisfaction. To excel, a hairdresser

must cultivate three fundamental

qualities: dedication, curiosity, and

creativity. What hairstylists take

away from HAIRTOPIA is not only

new skills but also a strong sense

of community and the awareness

that they have brands standing by

their side.”

The hair shows revolved around exploring

the future, offering an innovative

perspective from both aesthetic

and technical standpoints.

Leading the shows were prominent

members of Beautynova’s educational

team: for milk_shake ® ,

Gianluca Grechi, Andrew Smith,

Shelley Lane, Sabrina Nicolazzo,

Miki Monino, Maverik Calzavara,

and Diego Avellini; for Medavita,

Gaia Poletti, Maria Campomar,

Martin Ottaviano, Dennis Andruccioli,

and Gabriele Ricciarini; for DEPOT ® ,

Luca Malnati, Costa Zacharia, Dario

J Braun, and Tom Hoffman.

“At Beautynova, we are proud to

represent brands with solid roots

and unique, distinctive identities,

capable of meeting the needs of today’s

salons and professionals,” explained

Rishabh Gandhi, Chief

Marketing Officer. “At the heart of

milk_shake ® are milk proteins that

deeply nourish and repair hair,

alongside a simple philosophy:

healthy hair not only looks beautiful

but also makes you feel better and

more positive. Since 1963, Medavita

has been developing cosmetic formulations

inspired by the pharmaceutical

world through scientific

research, placing scalp care expertise

at the very core of the brand.

DEPOT ® , on the other hand, offers

high-quality formulations for hair,

shaving, beard, face, and body care

– creating a personalised, premium

experience that helps barbers enhance

their men’s grooming services.”

The event reaffirmed Beautynova’s

position as a benchmark for education,

innovation, and professional

growth in the industry, offering an

experience that combines expertise,

creativity, and a global community.

Four intense days featuring education,

networking, hair shows, and immersive

brand experiences from milk_shake ® ,

Medavita, and DEPOT ® .

83E

proawards

LEGENDS

of the Future

London‘s legendary Natural History

Museum was transformed into a

dazzling stage of creativity and celebration

for the Wella Professionals

UK & Ireland TrendVision Award

2025 Final. With more than 520

guests filling the iconic Hintze Hall,

the atmosphere was electric. Finalists,

industry legends, and salon stars

came together to honour the very

best in hair artistry. From the grandeur

of the venue to the glamour of

the guests, every detail reflected

the prestige of Wella‘s most anticipated

event of the year.

The TrendVision Award 2025 UK & Ireland Final honoured the

best in hair artistry during an unforgettable night of innovation.

A TRUE CELEBRATION OF TALENT

The evening was a true community

affair, with a drinks reception and exquisite

sit-down gala dinner. Industry

icons including Natasha Grossman,

Dom Lehane, and Colin McAndrew

hosted across the event. Wella Company

General Manager UK & Ireland,

Max Amen, welcomed the crowd

with an uplifting message.

“This evening is about more than

awards,“ he said. ”It‘s about recognising

the brilliance of our winners,

celebrating the craft at the heart of

our industry, and honouring both the

icons and the rising stars who inspire

us all.“

E84

MASTERCLASS IN HAIR ARTISTRY

Throughout the day, finalists showcased

their skills in the live competition,

preparing models with precision

and flair. As night fell, hairdressing

icons Patrick Cameron and Fergal

Doyle hosted the celebration. ”Can

you believe we‘re here?“ exclaimed

Patrick Cameron. “This building, this

talent, this energy - it‘s going to be

an unforgettable night.“ The night

featured three spectacular shows

that redefined what is next in hair.

Shape Your World, a dynamic collaboration

between Sebastian and Koleston

Perfect, led by Simon Tuckwell, Pedro

Pinpao, and Nikki Clifford, marked a

new era of styling possibilities. Make

It You, brought to life by James

Earnshaw, Michelle Thompson, and

Calum Tierney, offered a powerful

exploration of hair as identity and

personal expression. Surreal Colour

paid vibrant tribute to rising stars,

spotlighting the 2024 TVA winners

mentored by Wella‘s leading guest

artists as nine striking models

showcased imaginative colour work.

THE FUTURE STARS OF HAIRDRESSING

The spotlight was firmly on the future

as the 2025 winners were announced,

representing the next generation of

hairdressing excellence. The night

concluded in true Wella family fashion,

with guests mingling at an unforgettable

after party, a joyful, highenergy

celebration reflecting the Wella

spirit and the future of hairdressing.

more

more

SCAN HERE to see

the full list of winners

at TrendVision Award

2025 UK & Ireland

85E

procelebration

FUTURE

FIFTY

FEST

Over 1,000 hairdressers

from across EMEA

gathered in Milan to

celebrate JOICO’s

spectacular 50th

anniversary with

innovation, education, and

unforgettable artistry.

Guests entered through a glittering,

star-shaped red-carpet entrance,

setting the tone for an unforgettable

evening celebrating five decades of

innovation, education, and creativity

in healthy hair. From timeless classics

to futuristic artistry, Future Fifty

Fest took attendees on a journey

through the past, present, and future

of JOICO, honouring the brand’s Los

Angeles roots whilst showcasing the

evolution of healthy hair innovation

through every decade.

Inside the interactive pre-show area,

visitors discovered hands-on inspiration.

JOICO Senior Creative Artists

Ijan Emrus Davies and Paul Watts

shared insights into creating social

media content that has reached millions,

whilst Senior Creative Colour

Artist Katrina Kelly and Creative Colour

Artist Daniela Engstrom demonstrated

advanced colour techniques.

Guests became part of JOICO’s history

by adding their photos to a giant

E86

Bruno Giamattei

Future Fifty Fest celebrated

JOICO’s brand heritage by

showcasing creativity

through its five decades of

healthy hair innovation.

mosaic of founder Steve Stefano, enjoying

pre-show refreshments and

magazine-cover photo moments.

EDUCATION AT THE CORE

As curtains opened, the energy was

electric. A dynamic dance routine

launched the show before hosts

Danielle Swartebroeckx (JOICO

Head of Education) and Leen Valvekens

(JOICO Educator) welcomed

professionals from more than 25

countries. The show’s creative concept

- Past, Present, Future - told

JOICO’s story through hair, fashion,

music, and film.

Education has always been JOICO’s

heartbeat. Danielle and Leen opened

with Confident Classics, JOICO’s

cutting and colour education concept

empowering stylists to master

foundations and make them their

own. The Confident Classics Team

demonstrated modern interpretations

of classic cuts. “By honouring

our heritage, we empower stylists

to keep innovating and shaping the

future,” said Danielle Swartebroeckx.

ICONIC ERAS REIMAGINED

Bona Jorg, JOICO Creative Colour

Artist and Blonde Life Ambassador,

transported audiences to the 70 s and

80 s , reinterpreting Farrah Fawcett’s

glamour and Madonna’s bold blonde

ambition with a modern Blonde Life

twist. Richard Mannah, JOICO Senior

Global Creative Director, highlighted

the 90s to early 2000s supermodel

era, channelling Chanel and Linda

Evangelista through sleek pixie cuts,

glossy waves, and editorial edge to

George Michael’s “Freedom.”

After a lively Q&A with Richard

Mannah and Marc Antoni Artistic

Team, led by Bruno Marc Gimattei,

the show shifted into vibrant Y2K

years. Alberto Domenico, JOICO Italy

Creative Director, led the Italian

Artistic Team in presenting bold, expressive

colour inspired by the early

2000s, proving vivid shades remain

as fresh and fashion-forward as ever.

PRESENT AND FUTURE

As lights dimmed, artist Gendai captivated

audiences with an immersive

laser performance – a breathtaking

fusion of art, light, and movement.

Returning to the stage, Alberto Domenico

and JOICO Senior Creative

Artist Sevda Durakan showcased

contemporary, client-friendly looks

embodying today’s JOICO philosophy:

innovative products, colour

that cares, and always: healthy hair.

Closing the evening, the Marc Antoni

Artistic Team transported guests into

the future with avant-garde styles

fusing precision cutting, vibrant colour,

and visionary textures.

A UNITED FAMILY

As the grand finale brought all models,

artists, and backstage teams on

stage, one truth was clear: JOICO’s

50 years are only the beginning. From

founder Steve Stefano’s first K-Pak

innovation to today’s forward-thinking

artistry, JOICO continues inspiring

hair professionals worldwide to

create, learn, and share the JOI of

healthy hair.

87E

proevents

LONDON’S CREATIVE

Salon International 2025

delivered three days of inspiration,

innovation, and unforgettable

hairdressing excellence at Excel

London this October.

The global hairdressing industry came together once

again for Salon International 2025, held at Excel London

from 11-13 October, marking another landmark year for

the world’s most celebrated event. Proudly headlined by

Vagaro, the leading international beauty and salon software

platform used by over 230,000 professionals worldwide,

the show attracted 34,519 attendees across three

days, reaffirming Salon International’s status as the ultimate

destination for creativity, business, and education in

the world of hair.

“Salon International continues to be the place where

the world’s best in hair meet to connect, learn, and be

inspired,” said Mark Moloney, Managing Director of Salon

International and Professional Beauty. “From visionary artistry

and business insights to the latest products and technology

shaping the industry’s future, Salon International

2025 proved once again why it remains the beating heart

of the global hairdressing calendar, a place where creativity

meets commerce and the entire professional community

comes together to drive the industry forward.”

A GLOBAL STAGE FOR INNOVATION

From the moment the doors opened, the exhibition floor

buzzed with energy as industry legends and emerging innovators

came together across every category. This year

introduced a host of new initiatives designed to inspire

creativity and strengthen business connections across

the industry, creating opportunities for exhibitors to showcase

cutting-edge products whilst fostering meaningful

dialogue between brands and professionals.

SALON LIVE MASTERCLASS EXCELLENCE

Each year, Salon International delivers an education extravaganza,

and 2025 proved exceptional. The Salon Live

Masterclass programme featured the industry’s most

E88

SUMMIT

sought-after creative educators, delivering energising

and inspirational stage presentations underpinned by

technical excellence.

TONI&GUY’s team introduced Dialekt, exploring hair as

language, whilst Sassoon presented their Libertine collection,

celebrating cultural rebellion and individuality

with geometric foundations and prismatic colour contrasts.

Mahogany’s ‘La Garçonne’ Collection paid tribute

to the 1920s women’s movement, embracing androgynous

silhouettes and sharp bobs that liberated women

from traditional norms.

CELEBRATING COMMUNITY AND COMMERCE

Beyond the stage, Salon International 2025 provided unparalleled

networking opportunities, allowing professionals

to forge new business relationships and strengthen

existing partnerships. The exhibition floor showcased the

latest innovations in hair care, colour technology, styling

tools, and salon equipment, with exhibitors offering exclusive

show deals and product launches. From intimate

brand consultations to bustling demonstration areas, the

event created countless touchpoints where creativity

sparked collaboration.

THE FUTURE OF HAIRDRESSING

Salon International 2025 reinforced its position as the industry’s

premier gathering, where creativity, commerce,

and community converge. As the global hairdressing

landscape continues to evolve, events like Salon International

remain essential platforms for inspiration, connection,

and progress – proving that when the world’s best

come together, excellence follows.

The atmosphere

throughout Salon

International was

one of genuine

excitement, shared

purpose and a deep

passion for

hairdressing.

pronews

Hair today, headlines tomorrow! As 2025

draws to a close, our industry continues

to shine bright - despite the challenges.

ALFAPARF MILANO

PROFESSIONAL

Dreamland transforms Ibiza into

global beauty stage

Alfaparf Milano

Professional brought

together over 1,000

clients from 21

countries in Ibiza

from October 19-22 for Dreamland, an extraordinary

celebration of beauty and creativity.

The four-day experience strengthened

the brand’s international community

through shared energy, vision and passion

for haircare excellence.

MONDIAL COIFFURE

BEAUTE 2025

An unmissable event for the

hairdressing and beauty industry

With more than 47,600 attendees coming

from 77 countries, the

42 nd edition of the

Mondial Coiffure

Beauté (MCB) proved

its dynamic nature

more than ever before. The show’s international

dimension is strengthening further,

with almost 10% of visitors being from

abroad, a figure clearly showing progression

compared to last year.

E90

INTERNATIONAL

VISIONARY AWARD

Milan hosts prestigious global

hair competition finale

The International Visionary Award 2025

finale took place at Milan’s Palazzo del

Ghiaccio on October 26, in association

with Vision Hair. Forty finalists competed

across three categories - Cut & Colour,

Men’s and Avant-Garde - with the event

raising £22,000 for the Alternative Hair

Foundation’s Fighting Leukaemia charity.

This prestigious competition celebrated

its 21st edition, showcasing groundbreaking

creativity and technical mastery

from artists worldwide on the global

stage.

Int’l. Visionary

Awards

NHBF BUDGET WARNING

Sector at breaking point

The National Hair & Beauty Federation

reports 78% of UK hair and beauty businesses

plan price increases following

the 2026 Autumn Budget - the highest

level recorded. The sector faces £139

million in additional costs from wage increases

and National Insurance changes,

with 47% of businesses planning to reduce

staff hours or numbers.

SALVATORE FODERA

OMC founder celebrates 80 th

birthday at Paris awards

Hairdressing honoured

Salvatore

Fodera’s 80 th birthday

during OMC

Hairworld 2025 in

Paris with a special cocktail reception at

the MCB Main Stage. As founder and

chairman of OMC, the world’s largest hair

organisation representing over 60 countries,

Fodera has shaped international

competition and education for decades.

SALÓN LOOK

Madrid’s beauty trade show

reports record growth and

attendance

Salón Look 2025, held October 17-19 at

IFEMA Madrid, reaffirmed its position as

Spain’s premier beauty event, welcoming

40,000 professional visitors from 58 countries.

The show featured over 250 leading

brands across hairdressing, aesthetics

and cosmetics. Highlights included 10,000

student attendees, the inaugural Night of

Beauty awards, and Spain’s first National

Massage Championship, demonstrating

the industry’s vibrant momentum.

REMI CACHET AWARDS

Extensionist of the Year

celebrates excellence in hair

extensions

Remi Cachet’s Extensionist of the Year

Awards 2025 recognized the UK’s top hair

extensionists at a glamorous ceremony.

The competition showcased technical excellence

and creative innovation in extension

application, with winners demonstrating

skill across various techniques. The

awards highlight the growing importance

of extension services, celebrating professionals

who combine artistry with technical

precision to transform clients’ hair.

The Remi Cachet

Awards Night

THE FELLOWSHIP

LUNCHEON AWARDS

Industry celebrates foundation

and future growth

The Fellowship for British Hairdressing’s

2026 Luncheon Awards brought together

industry leaders to celebrate excellence and

emerging talent, recognizing outstanding

contributions to education, creativity and

business development. Winners were honored

for their commitment to raising standards

and mentoring the next generation, reinforcing

The Fellowship’s role in shaping

the future of professional hairdressing.

The Fellowship

Luncheon & Awards

BRITISH

HAIRDRESSING AWARDS

Industry excellence celebrated

at prestigious London ceremony

The British Hairdressing Awards 2025,

sponsored by Schwarzkopf Professional,

crowned winners at London’s JW Marriott

Grosvenor House on November 24.

Hosted by Rylan Clark, the ceremony

saw Efi Davies of TONI&GUY win British

Hairdresser of the Year, The 41-year-old

awards continue to recognize the industry’s

most creative talents, both regionally

and in the specialised categories.

TAKARA BELMONT

EXPANSION

The One concept expands

salon possibilities

Takara Belmont unveiled

The One, an

innovative salon concept

expanding possibilities

for UK salon

owners. The comprehensive solution

combines cutting-edge equipment, design

expertise and business support to

help salons maximize their potential.

Featuring flexible configurations and sustainable

technology, The One represents

Takara Belmont’s commitment to evolving

with the industry’s changing needs

while maintaining their reputation for

quality and innovation.

FRAMESI

80 th anniversary celebration

unites global hairstyling

community

Framesi marked its 80 th anniversary with

an International Congress in Madrid from

September 28 to October 2, welcoming

over 1,000 professionals from around the

world. President Fabio Franchina celebrated

eight decades of quality, innovation

and salon success alongside daughter

Camilla, symbolising the brand’s

continuity. The event featured spectacular

shows tracing Framesi’s history

through the decades, with the 2026 Congress

already announced for Marrakesh.

Framesi 80th

Anniversary

91E

3 WAYS YOU CAN

SUPPORT THE

HAIR & BEAUTY

CHARITY

Become a Supporter for just £5 a month. Your money will go

towards helping those who need it most to escape domestic abuse,

mobility assistance, children’s uniforms, and much more.

Buy a raffle ticket for just £1 and you could win one of our amazing

prizes! From £1,000 cash to Selfridges vouchers, a spa day, a stay in the

Cotswolds, and many more. Closing date is

7 January 2026.

Take part in our Dress Up For Dinners Day on Thursday 11 December.

Wear your favourite festive jumper, earrings, hat or antlers - whatever you

do, wear it with style and make a donation to the Hair & Beauty Charity.

We have been helping hair, barber and beauty professionals in their hour of

need since 1836 and together we can make

a difference to someone’s life.

None of us knows when we will need help - one day it could be you.

Become a Charity

Supporter for just £5 per

month

SUPPORT, FUNDRAISE,

SPONSOR or DONATE

HAIRANDBEAUTYCHARITY.ORG

@HBCHARITYUK

The

Pro performance curly extensions

that bounce back, wash after wash.

Sign up for a free trade account and unlock

discounts on every purchase at remicachet.com

probrandnews

Keune

Hairstylist

Awards 2026

more

more

SCAN HERE

to enter the

Keune Hairstylist

Awards 2026

JOIN THE CELEBRATION! Express your artistry and

discover where creativity meets innovation on a global stage.

Since 1922, Keune has celebrated the creativity of hairstylists

worldwide. The Keune Hairstylist Awards 2026 continue that

legacy, offering a global platform where artistry meets innovation.

This is more than a competition – it’s an invitation to showcase

visionary skills, inspire the next generation, and join a worldwide

community of creative excellence. Whether you’re a session

stylist, salon owner, educator, or freelance artist, this is your

moment to unleash creativity and showcase true talent.

A GLOBAL CELEBRATION

While the 2026 awards are a truly global event, each participating

country will celebrate its own regional talent with

national winners who will then advance to the global finals,

where a distinguished panel of industry icons will award the

world’s finest hairstylists for their exceptional talent. These will

include Giuseppe Stelitano, Creative Director of the Trevor

Sorbie Group; Luke Benson, Keune Global Ambassador; Jayne

Lewis-Orr, respected hair industry expert shaping trends worldwide;

Eelco Keune, President of Keune and third-generation

visionary driving excellence and empowering hair professionals

worldwide.

››› Outstanding Prizes

Global winners receive an impressive prize package including

€3,000 cash, €1,000 in Keune products, and an unforgettable trip

to Amsterdam plus a VIP tour of Keune Headquarters with the Keune

family. Winners will also participate in a professional social campaign

shoot with Keune Global Ambassador Luke Benson, shared across

all Keune channels reaching over 250,000 people worldwide, plus

an international feature in the highly acclaimed Estetica Magazine.

› KEY DATES ‹

Entries open 5 JANUARY 2026

Entry deadline falls on 31 MARCH 2026,

with national winners announced 1 MAY 2026

and global winners revealed 30 JUNE 2026.

Entries open at

KEUNEHAIRSTYLISTAWARDS.COM

on 5 JANUARY 2026.

E94

Express your artistry! Discover all you need

to know at keunehairstylistawards.com

〉〉〉

THE CATEGORIES

▲ STYLE

This category challenges your

innovative, cutting-edge styling

skills to create looks that are

modern, creative, and on-trend.

Push boundaries whilst ensuring

your creation remains wearable

and commercially viable.

▲ COLOUR

Express your vision through

editorial looks showcasing

creativity, precision, and artistic

vision. Demonstrate technical

mastery whilst exploring the full

spectrum of colour possibilities.

▲ CREATIVE

Go all out in this category.

Be bold, dare to inspire, and push

the boundaries of hairstyling

and colour. This is where you can

truly take artistry to the next

level, creating work that

challenges conventions and

redefines possibilities.

95E

probrandnews

Cutting-edge

new formulas

Performance and wellbeing: Alfaparf Milano Professional presents

Lights Co by Semi di Lino. Exclusively in salons.

Today, wellbeing is no longer a luxury to indulge in occasionally, but a daily ritual

that combines self-care, sensory pleasure and emotion. In the era of Treat Culture -

where beauty becomes a way to enhance yourself, regenerate and feel good - Alfaparf

Milano Professional presents Lights Co by Semi di Lino, the new professional

product line which combines excellent performance with profound wellbeing. The

hairdresser is a beauty and wellbeing consultant: a professional capable of blending

technique, sensitivity and creativity to enhance

each client's personality. That's why Alfaparf

Milano Professional provides them with cuttingedge

tools and formulas, designed to offer visible

results and a unique sensory experience.

FROM STRENGTH TO STRENGTH

Lights Co by Semi di Lino introduces two

cross-functional actives in its formulas:

• Stem Bio-Matrix: a biotechnological matrix

based on proteins and lipids from wild olive stem

cells combined with chia oil that revitalises the

scalp, contributes to the hydrolipidic barrier

balance and restores solidity to the hair structure,

offering protection against external aggressors.

• Semi di Lino Complex: an active rich in

omega-3 fatty acids, vitamin E and antioxidants

encapsulated in a matrix that hydrates and gives

hair extraordinary long-lasting shine. The new

line also features the signature Pure Bliss

fragrance which has a positive effect on overall

well-being, while respecting the skin's microflora.

All products

are made with vegan

formulas.

E96

AN ANSWER TO EVERY NEED

The Lights Co collection offers 3 targeted

ranges: Glow, Nourish and Rescue.

Glow: for all hair types, this range

envelops hair with treatments that

deliver shine, hydration and an

impalpable lightness. Formulated with

Linseed Extract to give hair a healthy,

luminous appearance. The range

includes: Glow Shampoo, Glow Dual

Conditioner (works as both conditioner

and leave-in treatment) and Glow Mask.

Nourish: a ritual for dry hair that

intensely nourishes the hair fibre,

transforming dry locks into extraordinarily

soft hair while improving combability

and taming frizz. Formulated with

Biomimetic Lipid, derived from

D-Panthenol and vegetable fatty acids,

which helps restore the hydrolipidic

barrier for silk-soft hair. The range

includes: Nourish Shampoo, Nourish

Dual Conditioner, Nourish Mask and

Nutri-Luxe Oil, which deeply hydrates,

delivers softness and shine, and protects

against frizz.

Rescue: a regenerating treatment that

reconstructs damaged hair structure,

restoring fibre integrity and creating

new bonds for stronger, more compact,

healthier-looking hair. Formulated with

Biomimetic Peptide derived from the

lupin plant, which repairs damaged hair

fibre and creates new bonds to recover

structural integrity. The range includes:

Rescue Shampoo, Bond Rescue Mask

and Bond Protection Cream.

Lights Co by Semi

di Lino: performance

and wellbeing,

exclusively for salons.

97E

probrandnews

Blonde

Revolution

Wella Professionals transforms blonding with BlondorPlex 9 - nine

levels of lift, integrated Plex technology, and clearer, brighter results.

Wella Professionals is writing a new chapter in blonde

services with the launch of the upgraded BlondorPlex range,

marking the dawn of the Blonde Technology Era. As the

world’s No.1 salon lightener brand*, Wella has raised the

standard for blonding with an

innovation that delivers

unbeatable clarity of lift** - a

game-changer for the 90% of

stylists who report challenges in

achieving clear blonde results***.

REVOLUTIONARY TECHNOLOGY

At the heart of BlondorPlex 9 lies a

dual-action formula that combines

integrated Plex technology with an

innovative Metal Purifier. This

groundbreaking combination

addresses one of blonding’s biggest

challenges: hidden metals in the

hair fibre that compromise lift

clarity and overall hair health.

The result is unbeatable clarity of

lift** with enhanced neutralisation

of unwanted tones and minimal swelling, putting colourists

in full control. The vegan formula comes housed in

packaging made from 100% recycled materials****, reflecting

Wella’s commitment to both performance and sustainability.

TWO-MINUTE

RECONSTRUCTION

NEW BlondorPlex No.2 is here to

transform the way you complete a

blonding service. After lightening,

hair needs strength - and

BlondorPlex No.2 delivers it fast.

In just two minutes, it rebuilds inner

bonds and reduces breakage by up to

97% when paired with BlondorPlex

9. Developed by Wella Professionals’

research team, this new addition

gives you the confidence to create

beautiful blondes without compromise

- because strong blondes mean

happy, loyal clients.

Wella Global Ambassador,

James Earnshaw, has co-created

two new Cream Toner shades

for Spring/Summer 2026: Scandi

Rose & Scandi Beige (see right).

*Based on master brand USD sales on the 2024

Professional Hair Color Study for the bleach coloring

sub-product type category published by Kline

** vs next leading competitor as determined

by USD sales Kline data 2024

***PRO H&P 2022/ UK Blonding services – 2021 – HD

****Jar and lid, except for additives e.g. colorants.

E98

TREND-LED INNOVATION

Working closely with Global Ambassador

James Earnshaw, Wella has co-created

two new Cream Toner shades that

capture Spring/Summer’s shift to cooler,

neutral tones. Scandi Rose and Scandi

Beige - both bearing James’ signature on

pack - deliver the youthful, pastel finishes

clients are demanding.

“These shades are what everybody is going

to want this year,” says Earnshaw, who

alongside Nikki Lee and the Lucchese

Brothers, has created this season’s

Signature Looks and What’s Hot trends.

From clients seeking of-the-moment

statements to those preferring subtle,

trend-led updates, there’s a BlondorPlex

service for every stylist and every client.

An outstanding

blonding

innovation that

delivers nine

levels of lift

whilst

maintaining hair

integrity.

SIGNATURE SERVICES

Traditional highlights are being elevated

with Shinefinity Glaze treatments and

unlocked with BlondorPlex 9 for highimpact

results. Whether clients demand

Scandi minimalism or LA polish, Wella

Professionals’ Signature Looks provide

the blueprint for effortless blondes.

This Spring/Summer sees catwalk

influence blend with street-style attitude,

redefining the rules of blonding and

offering stylists the tools to deliver

exceptional results with complete

confidence.

For more information visit:

www.wella.com/professional/en-GB/blondor

IG: @wellaprofessionalsUKI| TikTok: @wellahair

99E

UK EDITION

Estetica UK Edition, n. 157 - Since 1991 - N.4 Winter 2025

Ad Index

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

ESTETICA UK

estetica.uk@lineone.net

www.esteticamagazine.com

Registration n. 435 of 7.4.49, Turin Law Court.

All rights reserved.

Reproduction in whole or in part of texts or

photography is prohibited. Manuscripts,

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(advertising exclu ded). Whether published or

not, no material will be returned and remains

the property of the publishing house, which

may make use of it as seen fit. This may

include the withdrawal of publication rights to

other publishing houses. Estetica requires

exclusive publication rights in the hairdressing

sector for all photography submitted which

must not therefore be offered for publication to

other magazines in the hairdressing trade or

industry.

Notice to subscribers (Art. 13 of EU Regulation

679/2016)

Pursuant to Art.13 of EU Regulation 679/2016,

our company will proceed with the processing

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Alfaparf Milano Professional www.alfaparfmilano.com 96-97

Cosmoprof 2026 www.cosmoprof.com IFC-01

Cosmoprof North America cosmoprofnorthamerica.com IBC

Farouk www.farouk.com 20

Hair and Beauty Charity www.hairandbeautycharity.org 92

Keune www.keune.com 94-95

Paul Mitchell www.paul-mitchell.co.uk 70-71

Remi Cachet www.remicachet.com 93

Takara Belmont www.takarahairdressing.co.uk 69

Wella Professionals www.wella.com/professional/en-uk/home 98-99, OBC

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E100

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NEW BLONDORPLEX9

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BREAKAGE

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1

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**According to Kline's Salon Hair Care Global Series (published in May 2025), with rankings based on product value sales in local GBP currency.

Estetica Magazine UK (4/2025)

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