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from the editor

Our global village tours...

As we turn the page on 2025, I find myself reflecting on

a year that tested the resilience and global reach of our

industry like never before. It was a tough year—one filled with

fluctuating markets, shifting supply chains, and persistent

geopolitical challenges. Yet, despite all odds, it was also one

of the most successful chapters in our magazine’s history.

Throughout 2025, our team traveled tirelessly across

continents, filling every month of our calendar with major

international events. At each stop—from bustling trade

fairs to specialized B2B gatherings—we proudly distributed

our special editions complimentary to thousands of

industry professionals. These encounters allowed us to

connect directly with manufacturers, designers, buyers, and

innovators who continue to transform the global home textile

landscape. Your enthusiasm and feedback at these events

have been a powerful reminder of why we do what we do.

Looking ahead, 2026 promises to be even more dynamic—

and even busier. We are entering the new year with an

expanded international program that spans every corner of

the world. As always, we begin our journey at Heimtextil

Frankfurt, the largest and most influential fair in the global

home and contract textiles sector. From there, each of the

twelve months will take us from the Americas to China, from

the Russian Federation to the MENA region, pursuing stories,

trends, innovations, and opportunities that matter to you.

Our mission remains unchanged: to be the most trusted

guide in the global home textile market, delivering insights,

showcasing excellence, and strengthening the international

connections that help our industry grow.

Thank you for being part of our journey. Together, let’s

make 2026 a year of bold ideas, new partnerships, and

continued success.

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Group Chairman

Hüseyin Ferruh IŞIK

Publisher

İSTMAG MAGAZİN

GAZETECİLİK YAYINCILIK

İÇ VE DIŞ TİC. LTD. ŞTİ.

Managing Editor (Responsible)

Mehmet SOZTUTAN

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Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Correspondents

Elke ARORA

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10

EVENTS

Heimtextil 2026 strengthens

the global home textile

industry with trends,

designs and AI technologies

With an optimised hall layout, progressive design collaborations,

inspiring trends and AI-driven innovations, Heimtextil 2026 reacts to

the current market situation and offers the industry a reliable

constant in challenging times. Under the motto “Lead the Change”,

the leading trade fair for home and contract textiles and textile

design shows how challenges can be turned into opportunities.

From 13 to 16 January, more than 3,100 exhibitors from 65 countries

will provide a comprehensive market overview with new collections

and textile solutions. As a knowledge hub, Heimtextil delivers

new strategies and concrete solutions for future business success.

FRANKFURT – Global challenges, economic

uncertainty and a strained consumer climate

challenge the textile industry. At the same time,

digital technologies such as AI rapidly change

markets and business models. Heimtextil reflects

these transformations and provides inspiration and

guidance in a complex market environment. In

2026, the world’s leading trade fair will launch a

new hall concept that optimally combines product

groups and covers the entire spectrum of textile

and non-textile interior design. “In challenging

times, Heimtextil offers the industry a stability.

Heimtextil translates social movements into

tangible business opportunities. Together with the

HTE HOME TEXTILE EXPORTS DECEMBER | 2025

EVENTS 11

industry, it continuously evolves in line with market

needs in terms of content, strategy and structure.

With the new hall layout, we make a business tool

that increases visibility, strengthens synergies,

brings supply and demand together in a targeted

manner and opens up new markets. This enables

strong leads, new business potential and industry

exchange,” says Olaf Schmidt, Vice President

Textiles and Textile Technology. The hands-on

content program on the Texpertise Stage in Hall

6.0 also provides clear answers and practical

tools for future business success, featuring expert

insights ranging from customer engagement and

differentiation to AI-driven design.

Heimtextil will take place from

13 to 16 January 2026

DECEMBER | 2025

HTE HOME TEXTILE EXPORTS

12

EVENTS

Between tradition and AI:

Heimtextil Trends 26/27

They are the heart and the key source of

inspiration: Heimtextil Trends 26/27 reveal where

the industry is heading. In 2026, the curated Trend

Arena will find a new home in Hall 6.1, surrounded

by the segments Bed, Bath & Living and Textile

Design. Together with the design platform Alcova

Milano, a visionary hotspot emerges that showcases

progressive megatrends for retail, industry and

contract business. Under the motto “Craft is a

verb”, Heimtextil Trends 26/27 connect traditional

craftsmanship with AI-driven technologies. The

interplay of high-tech and handcraft gives rise


14

EVENTS

to new impulses, from natural influences and

handmade materials to AI-generated colors.

Textile interior design of the future:

“among-all” by Patricia Urquiola

World-renowned architect and designer Patricia

Urquiola sets new standards in textile interior

design: with her immersive installation ‘among-all’ in

Hall 3.0, she creates a textile experience for all the

senses, combining aesthetics, comfort, functionality

and sustainability. The installation demonstrates

how AI-driven design addresses individual human

needs and enables innovative spatial concepts for

design, retail and hospitality. ‘among-all’ highlights


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16

EVENTS

the emotional and visual power of textiles and

invites visitors to be inspired, pause and connect.

Hotspot for holistic interior design

In Hall 3.0, Heimtextil brings together essential

interior design product segments, from wallpaper

and carpets to curtains, privacy screens and sun

protection. The area Interior Design Concepts:

Windows, Wall & Floor opens up textile and nontextile

solutions for future-oriented interior design

to interior designers, architects, decorators, and

planners. Key players such as Forest Group,

Höpke, Linder, Marburger Tapetenfabrik,

Paulig, Sarlas, Tanriverdi, The Wallfashion


EVENTS 17

House and York Wallcoverings will present their

latest collections here. The DecoTeam and its

members will once again create a creative joint

presentation, complemented by the Design

Lounge powered by DecoTeam. Participating

brands include A.S. Création Tapeten, Brink &

Campman, Haro, Kadeco, and Kobe.

Sleep & Meet:

New brand area for specialist bed and

mattress retailers

Together with the German Mattress Industry

Association (Fachverband Matratzen-Industrie e.V.),

Heimtextil strengthens the Smart Bedding segment

with the new Sleep & Meet area in Hall 4.0.

DECEMBER | 2025


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20

EVENTS

Here, leading brands from the mattress sector will

showcase their portfolios together, including Auping

Germany, Bettwaren Stendebach, Dormiente,

Ergomed, EuroComfort Group with Badenia,

Brinkhaus and Lück, Femira, Frankenstolz, Hüsler

Nest, Rummel Matratzen and Schwarzwald

Schlafsysteme. Sleep & Meet connects bedding

retailers, hospitality and volume buyers with relevant

companies and business contacts in an exclusive

setting, supporting new product range strategies

and consumer developments.

Strong offering for the international

contract business

With Interior.Architecture.Hospitality, Heimtextil

2026 presents an extensive program for

architecture, interior design, hospitality and the

healthcare sector. The Interior.Architecture.

Hospitality LIBRARY in Hall 3.1 showcases

a curated selection of functional textiles,

complemented by a talk spot for professional

exchange, exclusive formats and product

innovations. Heimtextil brings together


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22

EVENTS

manufacturers, planners and decision-makers

and demonstrates how textiles can open up

differentiation and business potential in hospitality,

healthcare, office and retail design.

Rising demand:

expanded range for the carpet and

flooring industry

The Carpets & Rugs segment continues to grow

and will extend across four hall levels (11.0, 11.1,

12.0 and 3.0). It will be complemented by the new

product group Flooring & Equipment, featuring

non-textile floor coverings. Together, the two

segments form the central hub for the global

carpet and flooring industry on the exhibition

grounds, accompanied by a tailored content

program. Buyers benefit from greater variety, new

synergies and relevant business contacts.

From fiber to end product:

the widest variety of decorative and

upholstery fabrics

In Halls 3.1 and 4.1, Heimtextil 2026

showcases the world’s largest range of

upholstery and decorative fabrics as well as

European weaving mills, from high-quality

decorative fabrics, upholstery and contract

fabrics to genuine and imitation leather.

International manufacturers such as Dickson

Constant Sunbrella (France), Edmund Bell

(Great Britain), Manuel Revert (Spain),

Vanelli Tekstil (Türkiye) and Vescom Velvets

(Netherlands) will be there. The preliminary

stage offer Fibers & Yarns creates additional

synergies for manufacturers, weaving mills and

design. Industry leaders such as Angles Textil

(Spain), Indorama Ventures Fibers (Germany)

and Korteks Mensucat (Türkiye) round off the

range along the textile value chain.

Quality meets volume:

Europe’s largest stage for home textiles

in every dimension

Heimtextil combines exclusive quality products

with high-volume private label solutions, covering

order quantities of every scale. In 2026, the Global

Home (Halls 8.0, 9.1, 10.1, 10.3) and Global

Home Excellence (Halls 9.0, 10.2) sections will be

optimally positioned. International producers and

country pavilions, including those from China, India,

Pakistan, Taiwan and Vietnam, will present solutions

for global demand and benefit from high visibility

and short distances. International manufacturers also

bring a strong private label offering in the mattress

segment to Frankfurt, underlining Heimtextil’s

relevance as a global sourcing platform. Through its

strategic connection to Carpets & Rugs, Heimtextil

connects complementary product ranges and

unlocks new business opportunities for retailers,

manufacturers and volume suppliers.

Heimtextil will take place from

13 to 16 January 2026


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28

EVENTS

CIFF Guangzhou

leading

the furniture and

interior design

industry

through global

transformation

Facing mounting global economic pressures and

complex trade conditions, the furniture industry

has increasingly turned to CIFF Guangzhou as

its strategic anchor. The fair’s unique ability to

build consensus, pool cross-sector resources,

and deliver world-class exhibition services has

cemented its position as the industry’s premier

platform—where new ideas take shape and vital

business connections flourish.

The remarkable success of CIFF Guangzhou

2025 underscores this leadership. Spanning

850,000 square meters, the event hosted 4,900

exhibitors and attracted 363,000 professional

visitors from 187 countries, including 56,794

international attendees—a 10.91% year-on-year

increase. These results not only stabilized global

trade activity but also reinvigorated market

confidence and set new performance benchmarks

for the global furniture exhibition landscape.

Amid rapidly shifting global

trends and evolving market forces,

the 57th China International

Furniture Fair (Guangzhou)

stands out as a pivotal hub for

innovation, collaboration, and

growth in the global furniture and

interior design sectors. Scheduled

for March 18–21 and March 28–

31, 2026, CIFF Guangzhou 2026

will once again bring together the

world’s leading furniture brands,

designers, and manufacturers to

navigate emerging challenges and

define the industry’s future.

As the furniture ecosystem undergoes profound

transformation, CIFF Guangzhou 2026 aims

to elevate its role even further. Companies are

embracing integrated export-to-domestic and

domestic-to-export strategies, while the traditional

lines between B2B and B2C continue to blur.

Meanwhile, international buyers—navigating

shifting U.S. tariff policies and stringent European

environmental regulations—are increasingly turning

their attention to China as a key sourcing destination.

On the consumer side, demand is rapidly

diversifying. The growing interest in smart

homes, green living, age-friendly spaces,

and pet-friendly environments reflects a new

generation of lifestyles driven by sustainability and

technology. CIFF Guangzhou 2026 will act as

the convergence point for these emerging trends,

offering an integrated online-offline experience

that showcases how design, innovation, and global

collaboration are reshaping the future of living.


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32 OVERVIEW

Many Happy Returns!

Messe Frankfurt Istanbul

celebrates silver anniversary!

Every year, Messe Frankfurt Istanbul has been contributing to Türkiye’s

exports by increasing the participation of Turkish companies in more

than 350 fairs and events organised worldwide, and this year proudly

celebrates its 25th anniversary since beginning operations in 2000.

With a history of around 800 years, Messe

Frankfurt is one of the world’s oldest trade fair

organisers and, as a company that owns its own

exhibition grounds, it is also the largest organiser

of trade fairs, congresses and events in the world.

Over the past 25 years;

• More than 3,500 Turkish companies have exhibit

in at least one international Messe Frankfurt fair

• Over 60,000 Turkish visitors have visited at least

one trade fair abroad

• Hundreds of national participation projects have

been realised in cooperation with Türkiye’s leading

exporters’ associations, chambers and trade bodies

• Texworld Istanbul was organised between 2014

and 2016

• Automechanika Istanbul has been organised

since 2001

• At ISH Frankfurt 2017, Türkiye was selected as

the partner country

• Motobike Istanbul has been organised since 2015

• In 1 year, a total of 659 Turkish companies took

part in Frankfurt fairs (2019)

• In one year, Turkish exhibitors covered 44,645

m² of exhibition space in Frankfurt (2019)

• At Heimtextil Frankfurt, more than 300 Turkish

exhibitors represented Türkiye as one of the

leading participating nations

The social, economic and ecological aspects

of sustainability are core elements of Messe

Frankfurt’s corporate philosophy, reflected in all

its global activities. In addition to its worldwide

Tayfun Yardım, Managing Director

of Messe Frankfurt Istanbul

These figures stand not only as milestones for

the exhibition industry but also as important

contributions to Türkiye’s various business

sectors and its export growth.

While successfully organising Automechanika

Istanbul and Motobike Istanbul for many years,

Messe Frankfurt Istanbul also launched the first

edition of Light + Intelligent Building Istanbul

last year, continuing its mission to connect

Turkish companies with global trade fairs through

marketing and sales activities. With the first edition

of Eurobike Istanbul to be held next year, the

company aims to carry this success even further.


OVERVIEW

33

operations, Messe Frankfurt Istanbul organises

its fairs in İstanbul with full consideration for

environmental factors. Sustainability has long

been a fundamental corporate policy of Messe

Frankfurt and remains a key reason behind its

enduring success. As of 2024, the company

continues to advance its efforts towards

achieving carbon-neutral events.

Tayfun Yardım, Managing Director

of Messe Frankfurt Istanbul:

“For 25 years, we have been successfully

managing Messe Frankfurt’s operations in

Türkiye. The country has great potential in

sectors such as automotive, textiles, construction

and food. The ambition of local manufacturers

to enter new markets and increase exports is

one of our biggest motivations.

In fact, the cooperation between Messe Frankfurt

and many of Türkiye’s well-established companies

dates back long before our Istanbul office was

founded. When we began operations in the early

2000s, we served as a bridge between local

producers and international markets, strengthening

our ties with exhibitors over the years.

Since 2001, we have been organising

Automechanika Istanbul, one of the world’s

three largest automotive industry fairs, and since

2015, Motobike Istanbul, Türkiye’s first and only

motorcycle, bicycle and accessories fair. Last year,

we successfully held the first edition of Light +

Intelligent Building Istanbul, focusing on lighting

and building technologies. We are also excited

about the upcoming Eurobike Istanbul, which will

take place for the first time next year.

It is a great source of pride for us to support the

growth of SMEs — the backbone of Türkiye’s

economy — and to help them realise their potential.

Seeing many of our exhibitors grow over the years

to become influential players in the international

market is the clearest reflection of our efforts.”

DECEMBER | 2025


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38

TRENDS

The Future of Furniture

is at IIFF 2026 in Istanbul!

Global rendezvous

of the furniture industry

The International Istanbul

Furniture Fair (IIFF), one of the

leading meeting points of the global

furniture industry, will once again

bring together sector professionals

in Istanbul from January 27–31,

2026. Organized under the

coordination of the Federation of

Furniture Associations (MOSFED),

the event will take place at two

major fair centers (IFM – TÜYAP)

across a total area of 250,000

square meters, hosting 3,000

brands presenting their newest

collections. This year’s edition,

themed “Sustainability,” is

expected to attract more than

150,000 professional visitors from

over 150 countries and regions.

Recognized as one of the three most prestigious

furniture exhibitions worldwide, IIFF 2026 is set to

once again showcase the production power, design

excellence, and innovative vision of the Turkish

furniture industry on the global stage. The fair, to

be held between January 27–31, 2026, will bring

together all product groups under one roof — from

modern and modular furniture to luxury designs,

from baby, children’s, and youth room furniture to

bedding, office, hotel, and outdoor collections.

Last year, IIFF generated approximately $3

billion in business volume through meetings held

during the exhibition. With stronger content,

growing international participation, and a focus


TRENDS 39

on sustainability, IIFF 2026 aims to further

enhance the global competitiveness of the

Turkish furniture industry.

A Platform Shaping the Future of the Industry

Sharing his thoughts on the preparations, MOSFED

President Ahmet Güleç highlighted the fair’s strategic

role both economically and industrially:

“Turkish furniture is writing a global success story

today. The International Istanbul Furniture Fair (IIFF),

born in Turkey and now a globally recognized brand,

plays a major role in this achievement. Held across

all halls of Istanbul’s two major fair centers, IFM and

TÜYAP, over a total area of 250,000 square meters,

the fair creates a strategic platform for our industry

in terms of promotion, marketing, and cooperation.

Organized every January, at the start of the new year,

IIFF continues to serve as the meeting point where

Turkish furniture producers lay the groundwork for

their export operations and shape new commercial

agreements for the year ahead. Our manufacturers

meet buyers from all over the world, showcase their

collections for direct evaluation, and turn these

interactions into tangible business connections.”

MOSFED President

Ahmet Güleç

DECEMBER | 2025


40

TRENDS

The fair’s visitor profile includes interior

architects, decorators, chain store executives,

dealers, import and export professionals, hotel

purchasing managers, and designers. It will

present the latest collections across a wide range

of categories — including modern, modular, and

luxury furniture, as well as office, school, garden,

children’s, youth, bedding, and accessories.

With its focus on sustainability, design, and

innovation, IIFF 2026 promises participants and

visitors a unique experience, reaffirming the global

brand power of the Turkish furniture industry.

Güleç recalled that last year’s fair paved the way for

around $3 billion in business negotiations, adding:

“In 2026, we aim to take this success even

further — bringing Turkish furniture into

the future through innovation, design, and

sustainability. IIFF 2026 will be not only a hub

for furniture trade but also a center for design,

technology, and green transformation.”

The Gateway of Turkish Furniture to the World

Having become one of the most strategic

gatherings for the global furniture industry, not

just for Turkey, IIFF 2026will once again create

new opportunities for partnerships, business

connections, and exports.


46

EVENTS

(soldan saga) Bambi Yatak Genel Müdürü Cem Baş, Kilis Valisi Tahir Şahin, Kilis Valisi Eşi Cansel Şahin

One Needle, One Stitch:

Kilis’ Elegant Heritage Carried into the Future

Bambi Yatak to preserve

the traditional Kilis Quilt through

“With Women’s Hands, With Their Labor”

As one of Türkiye’s leading mattress brands,

Bambi Yatak launched the “With Women’s Hands,

With Their Labor” project to preserve the Kilis

quilt, which was registered with a geographical

indication three years ago. In cooperation with

the Governorship of Kilis, the Ministry of Industry

and Technology GAP Regional Development

Administration, and the Kilis Association for

Humanitarian and Social Development, the project

enables women of Kilis to produce quilts adorned

with cultural motifs. Original designs such as


48

EVENTS

“Anatolia”, “Firuze”, and “Gypsy Girl” not only

support regional employment but also carry the

quilting tradition into the future.

Kilis Valisi Tahir Sahin

GAP Bölge Kalkınma İdaresi Başkanı Dr. Hasan Maral

Bambi Yatak, known for turning sleep into an art

form, held the launch of the project at Mahmut

İslam Bey Mansion in Kilis, under the motto “A

Woman’s Touch Shapes the Future”. The event

was hosted by Bambi Yatak General Manager

Cem Baş, and attended by Kilis Governor Tahir

Şahin, GAP Regional Development Administration

President Dr. Hasan Maral, Kilis Association for

Humanitarian and Social Development President

Pınar Sadakaoğlu, and other guests.

General Manager of Bambi Yatak, Cem Baş, said:

“As a brand striving to offer the most innovative

solutions to our customers, we are aware of our

responsibility to society. Anatolia’s thousands of

years of history have carried many cultural elements

to our present day. While some of them continue

to live on, many unfortunately face the risk of being

forgotten. Sustaining these cultural values and

traditional crafts is therefore of great importance for

cultural sustainability and economic development.

The traditional Kilis quilt, which holds a special

place in our values, is a refined craft shaped by

hand-stitching on satin fabric. One of the main

reasons for launching this project was the fact that


50

EVENTS

warmed homes for centuries, adorned wedding

dowries, and been shaped by mothers’ devotion

and masters’ labor. This project is a strong

example of solidarity, bringing together women’s

labor, youth’s eagerness to learn, and masters’

skills. Within the framework of the Traditional

Handicrafts Project, Kilis quilts were revived with

the contribution of women’s labor, master artisans’

expertise, and academic support.

The designs were modernized and adapted to today’s

needs without compromising cultural identity. One

of the most valuable aspects of this project is that it

empowers women by including them in production,

contributing to employment, household economies,

and the value of women’s labor.

Through a collaboration with Bambi, the

modernized Kilis quilts will not only gain visibility

in local markets but also reach national and

international markets. The Kilis quilt will thus

become a global brand value, promoting both our

culture and women’s labor worldwide.”

the quilting profession, with fewer masters each

year and almost no apprentices, was on the brink

of extinction. Through our project ‘With Women’s

Hands, With Their Labor,’ we aim to reinterpret

this ancient craft with modern designs to attract the

younger generations and carry it into the future.

Our goal is not only to preserve cultural heritage

but also to contribute to household economies,

strengthen women socially and economically, and

support employment in the region. The Kilis quilts,

stitched with love and care, are a testament to both

women’s craftsmanship and Kilis’ cultural identity.

From now on, Kilis’ needle will weave the future.”

“The Kilis Quilt Will Find Its Rightful Place”

Governor of Kilis, Tahir Şahin, emphasized:

“The Kilis quilt is a precious heritage that has


GAP Bölge Kalkınma İdaresi Başkanı

Dr. Hasan Maral (solda) ve

Bambi Yatak Genel Müdürü Cem Baş

52

EVENTS

“Tradition and Modernity United in the

Hands of Kilis Women”

Dr. Hasan Maral, President of GAP Regional

Development Administration, said:

“Kilis quilting, registered with a geographical

indication, is an ancient craft that has carried

warmth into homes for centuries. In recent years,

however, this valuable craft was facing the risk of

disappearing under modernization. As the GAP

Administration, together with the Governorship

of Kilis, we acted to preserve this heritage under

our program ‘Transforming Disappearing Local

Textiles into Economic Value.’

Bambi Yatak, as a rooted Turkish brand, believed in

the potential of this project and became a part of it.

Thus, a sustainable economic model was created. The

decision to sell Kilis quilts in all Bambi stores across

Türkiye and abroad has secured the future of this craft.

We worked shoulder to shoulder with Bambi

designers, drawing inspiration from the cultural

wealth of Southeastern Anatolia—combining

ancient motifs from Oylum Höyük, Zeugma,

Göbeklitepe, Karahantepe, and Dara with modern

lines. The result is a completely new collection. In

the hands of Kilis women, tradition and modernity,

the local and the universal came together.”

“We Modernized Our Traditional Motifs

with Bambi”

Pınar Sadakaoğlu, President of the Kilis Association

for Humanitarian and Social Development, explained:

“Quilting was known as a male-dominated craft,

and the question ‘Why not women?’ shaped the

essence of this project. With the support of the

GAP Administration and the Kilis Governorship,

we opened quilting courses for women. With the

guidance of quilt masters, products made with

quilting techniques started to emerge.

At this point, we reinterpreted our traditional

motifs with Bambi’s designers, creating unique

designs that turned into legendary quilts now

available in Bambi stores. While the masters take

pride in passing down this nearly lost craft, women

enjoy both participating in production and gaining

economic income by working with a strong brand

like Bambi. We are delighted to be the bridge in

this meaningful collaboration.”

Three New Motifs for the Kilis Quilt:

“Anatolia”, “Firuze”, and “Gypsy Girl”

Within the scope of the “With Women’s Hands,

With Their Labor” project, quilts produced by Kilis

women come to life with three motifs inspired by

cultural roots. These motifs symbolize abundance,

fertility, productivity, and the richness of nature—

core elements of Anatolian heritage.

Alongside “Anatolia” and “Firuze,” the “Gypsy

Girl” quilt was inspired by the famous mosaic

unearthed in Zeugma in 1998, which has become

one of the city’s most iconic symbols.


Dar dokumada

KALİTE ve GÜVEN

QUALITY and

RELIABILITY

in narrow weaving

Merkez : Mareşal Fevzi Çakmak Mahallesi

Süleyman Çelebi Caddesi No: 14/A

Arnavutköy / İSTANBUL / TÜRKİYE

T : +90 212 613 57 99 | +90 501 03 98

F : +90 212 567 69 38

Gsm : +90 553 230 67 28

web : www.ozakdardokuma.com

e-mail : info@ozakdardokuma.com

ozakdardokuma

HOMEDECO

INTERNATIONAL EXHIBITION OF

HOME TEXTILES AND DECORATION

16-18

FEBRUARY

2026

KCDS "Atakent", Almaty

www.homedecofair.com

Arzu GÜNAL

Sales and Marketing Manager

E-mail: arzug@turkel.com.tr

Tel: +90 530 233 19 72

www.turkel.com.tr

International Trade Fair of Interior Fabrics,

Home Textiles and Interior Design Solutions

21 - 23 October 2025

Crocus Expo / Pavilion 2 / Hall 11

ABC TEKS.

ALTINBAŞAK TEKS.

ALTINSOY TEKS.

BAHA DIŞ TİC A.Ş.

BAYKENT TEKS.

BAYTEK TEKS.

DİZAYN EV TEKS.

ELİŞ PERDE

ENAS TEKSTİL

ERTEKS TEKS.

HARPUT TEKS.

HASBERA TEKS.

KARESİ POLYESTER

KAYNAK HAVLU

KOBE TEKS.

KÖSEOĞLU

LODOS MAK

MARKİSS TEKS.

METRON METALURJİ

MİNTEKS TEKS.

MK HAVLU

NAZA TEKSTİL

NESE TEKS

NİL TEKS.

ÖZ-AK DAR DOKUMA

ÖZİŞ DAR TEKS.

PİJON TEKS.

PLİCELL

REMS LOJİSTİK

SARAR

SUPER TEKSTİL

VERİTAS TEKS.

YELDA TEKS.

ZOREL TEKS.

Arzu GÜNAL

Sales and Marketing Manager

E-mail: arzug@turkel.com.tr / Tel: +90 530 233 19 72

www.turkel.com.tr

58

EVENTS

HomeTextile & HomeDesign 2025 Moscow

Strong international momentum and

growing regional influence

With rising attendance and growing international engagement,

HomeTextile & HomeDesign has reinforced its status

as a strategic gateway to the Eurasian textile and

interior design market. Expectations are already high

for the 2026 edition, where organizers aim to expand

thematic sections and introduce new digital sourcing tools.

The 2025 edition of HomeTextile & HomeDesign,

the International Trade Fair of Interior Fabrics, Home

Textiles and Interior Design Solutions, concluded with

strong participation, heightened global interest, and

a clear indication that the Eurasian market is rapidly

expanding its influence within the home textiles and

interior design industries.

This year’s fair brought together an impressive lineup

of international manufacturers, textile brands, design

studios, distributors, and interior professionals, all

eager to tap into the growing consumer and projectbased

demand in Russia and the CIS region.

Exhibitors from Türkiye, Italy, Germany, China,

India, Uzbekistan, Belarus and several other textile-


EVENTS 59

producing countries showcased their latest product

lines—from premium upholstery fabrics to functional

home textiles, wallpaper collections, decorative

accessories, and turnkey interior solutions.

Türkel Fair Organization, an Istanbul-based fair services

company, which has years of experience in organizing

fairs and specialty events in Russia and C.I.S.

countries, made a successful organization of Turkish

participation. Tanju Bilgiç, Turkish Ambassador to

Moscow, Ahmet Onur Öztürk, Türkiye’s Chief Trade

Advisor, and Ömer Kerman, Trade Advisor visited

the fair and talked with Turkish exhibitors.

Turkey once again stood out with its strong

manufacturing presence, emphasizing innovation,

sustainability, and modern design, reinforcing its

position as one of the region’s key suppliers.

Across three days, the event drew a high-quality

audience of buyers, wholesalers, interior architects,

designers, and project contractors, demonstrating

the fair’s established reputation as a crucial

sourcing and networking platform.

Key visitor groups included:

• Retail chains and home textile distributors

• Hospitality and contract project representatives

• Interior designers and decorators

• E-commerce buyers

• Real estate developers and construction firms

Decision-makers particularly focused on supply chain

stability, price-performance products, and sustainable

material options, trends that shaped many of the

business conversations on the show floor.

Trends That Defined HomeTextile &

HomeDesign 2025

This year’s edition underscored several prominent

industry directions:

Tanju Bilgiç, Turkish Ambassador to Moscow, Ahmet Onur Öztürk, Türkiye’s Chief Trade Advisor,

and Ömer Kerman, Trade Advisor visited Turkish exhibitors.

DECEMBER | 2025


60

EVENTS

3. Digital Integration in Design

Digital printing, AI-assisted pattern generation,

and customizable small-batch production solutions

captured the attention of designers seeking unique,

rapid-turnaround decor options.

4. Comfort-Centric Home Trends

Soft textures, warm neutrals, tactile weaves, and

nature-inspired palettes dominated new collections,

reflecting the continued global preference for

comfortable, restorative interiors.

A Strong Platform for Business Development

HomeTextile & HomeDesign Moscow continues

to play a critical role in connecting manufacturers

with buyers across the region. Exhibitors reported

strong lead generation and promising new

partnerships, especially in:

• Private-label production

• Contract/hospitality projects

• Export distribution to Russia, Central Asia, and

Eastern Europe

For many companies, the fair served as a launchpad

for new market entries or expanded presence.

Industry Talks & Special Events

Alongside the exhibition, the fair hosted trend

presentations, workshops, and expert talks covering:

• 2026 design and color trends

• Innovations in textile technology

• Market forecasts for the Eurasian home textiles sector

• The future of eco-friendly materials

Speakers from design institutes and leading

companies provided valuable insights that enriched

the professional agenda.

1. Sustainability as a Market Standard

Recycled fibers, energy-efficient production, and

eco-certified materials remained central to new

product launches. Exhibitors highlighted watersaving

dyeing systems, upcycled textiles, and

OEKO-TEX-certified fabrics, aligning with global

consumer expectations.

2. Rising Demand for Functional Fabrics

Stain-resistant, antibacterial, blackout, flameretardant,

and acoustic fabrics gained remarkable

traction—especially among hospitality and

residential developers.


International Trade Fair of Interior Fabrics,

Home Textiles and Interior Design Solutions

Arzu Gunal

Sales Director

+90 530 233 19 72

arzug@turkel.com.tr

21 – 23.10.2025 | Crocus Expo, Moscow

Participants

203

exhibitors

from 6

countries

3 national

pavilions

India China Turkey

Pavilion 2

Hall 11

Crocus Expo

10 500 m 2

exhibition space

Visitors

14 755

specialists

87 regions

of Russia

26% attended more

than twice (regular visitors)

26

coutries

46% visited

for the first time

Visitors’ Profile

7%

40%

12%

15%

26%

40%

Owner / Founder

26%

Designer

15%

Specialist / Manager

12%

Head of department

7%

Company executive

(CEO, Deputy-CEO)

Visitor Activity Sectors

Visitors’ Interests

Distribution / Wholesale trade 35%

78%

Interior fabrics

43%

Outdoor fabrics

Architecture / Design 28%

Curtain salon / Textile atelier 22%

Textile product manufacturing 20%

65% Curtains

39% Prints, textile design

48% Bedroom textiles

39% Bathroom textiles

48% Upholstery fabrics, leather

47% Kitchen & dining textiles

37%

36%

Materials for residential finishing

Carpets and floor coverings

Retail trade 18%

46%

Curtain rods and accessories

36%

Sun protection systems

Furniture manufacturing / Furniture salon 12%

Textile design 10%

HoReCa 8%

46% Home accessories

45% Fabrics for bed linen

44% Designer furniture

34%

32%

Fabric printing

45% Window decor accessories

24% Terry fabrics

Sleep systems (blankets, pillows, mattresses)

Business Program

68

speakers

75+ hours

of business and

educational content

Exhibition events and zones

• Design Lecture Hall

• Design Workshop

• Sewing Technology Masterclass Area

• Textile Decorators and Designers Award

• Thematic Exhibition Tours

4 300

visitors of

business program

Trend Rooms – Conceptual interior design zone

• More han 10 000 vistiors

• 72 brands of partners

• Project architect and curator – Sergey Tregubov

• Co-curator for textile decoration – Yulia Gornichnykh

• Project coordinator – Irina Mironova

• 6 leading design studios

• 6 textile decorators – finalists of the 2024 Textile Designers Award

Purpose of Visiting the Exhibition

Search for new suppliers /

Business contacts

Explore trends

and new market products

Strengthen existing

business relationships

Educational goals /

Professional development

61%

52%

33%

29%

Purchasing 26%

Demirtaş Dumlupınar OSB Mahallesi

Mustafa Karaer Caddesi No:13

Osmangazi - BURSA / TÜRKİYE

T: +90 501 318 02 24 | +90 224 261 02 24

web: www.fabertekstil.com

e-mail: info@fabertekstil.com

siparis@fabertekstil.com

64

TRENDS

Falling in Love with

Buldan Fabric, a Wonder

of the Clothing Industry


TRENDS 65

Located in Denizli province, Buldan is one of the

region’s most important textile centers. It is famous

throughout Türkiye for its beautiful garments

crafted in traditional workshops using cotton, wool,

and silk. The art of weaving in Buldan dates back

to around 800 BC, flourished during the Roman

period as a major textile hub, supplied exquisite

fabrics to the Ottoman Empire—especially for

the garments of Topkapı Palace’s concubines

and noblewomen—and continues today as a vital

source of textile production in the region.

Historically, Buldan has been a key center of

Türkiye’s textile industry, a reputation it still

maintains. The craft largely survives thanks to

independent artisans who maintain centuriesold

techniques. Buldan fabrics are the modern

continuation of this deep-rooted tradition.

Buldan textiles are known for their durability,

achieved through tight spinning using high-quality

cotton. For this reason, Buldan garments were

favored by members of high society—queens,

kings, palace residents, and elite families. Before

the Ottoman rule, well-organized trade guilds

in Buldan ensured the superior quality of cotton

garments. When the Ottomans took control, they

supported the guilds, encouraged the expansion of

workshops, and upheld production standards. As a

result, Buldan quickly became a major textile hub.

The fame of Buldan’s textiles spread far and

wide—from the Adriatic coast to the Great Wall of

Buldan stands out with its longestablished

weaving heritage, and its

most renowned product is its unique

fabric. Made from 100% natural cotton

and produced without the use of

chemicals, this fabric is highly ecofriendly.

Its colors come from dyes

obtained from plant roots, making it

both sustainable and authentic.

DECEMBER | 2025


66

TRENDS

machines are also used. However, silk scarves,

loincloths, and some cotton fabrics continue to be

made on traditional handlooms.

Most Buldan workshops today are family-run

businesses passed down through generations

to preserve this cultural heritage. The Turkish

government supports these local enterprises

by offering tax incentives to help sustain

traditional craftsmanship.

China during the Ottoman era. Luxurious garments

were regularly delivered to Topkapı Palace for

concubines, favored ladies, and queen mothers.

They were also presented as prestigious gifts to

foreign ambassadors by sultans and grand viziers

in the 17th and 18th centuries. Later, European

buyers obtained these high-quality fabrics through

Venetian merchants. Today, visitors to Topkapı

Palace can admire shirts, robes, jackets, and

scarves produced in Buldan’s historic workshops.

Traditional motifs commonly featured tulips,

carnations, and various floral designs. The

dominant colors included tile blue, deep red,

quince orange, and saffron yellow. These aesthetic

traditions are still evident in Buldan’s weaving

process. Until 1889, weaving in Buldan was

done with primitive handlooms. For centuries, all

Buldan textiles were handcrafted on these looms.

After electricity became widespread, mechanical

weaving began, and today advanced automatic

Among Buldan’s most famous products are its

bath towels, known in Turkish as “peştamal

(peshtamal).” Traditionally woven from silk and

cotton, they were once used by Turkish women

to cover their heads and waists while shopping.

Today, they also serve as tablecloths, bedspreads,

and charming souvenirs from Türkiye.

Buldan fabric naturally keeps the body cool in the

heat and warm in the cold. It features distinctive

local motifs such as Buldan lake, bird’s eye, black

almond top, beet, and amulet—each reflecting a

part of the region’s identity.

Handlooms continue to be used today because

the fabrics they produce are more durable and

carry richer character. Younger generations take

pride in inheriting the craft and protect it like a

cherished legacy.

Beyond clothing, Buldan textiles come in various sizes

suitable for bed linens, curtains, tablecloths, shawls,

and much more. Explore our Buldan collection and

bring home a piece of this timeless tradition.


Home Textile Exports December 2025

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