Made in Türkiye Aralık 2025

December 2025
The Turkish exports prosper and
hitting anew and promising record
The new codes
of radiance
As the season of sparkle reaches its peak,
our makeup bags are also getting a glamorous
refresh. From the iconic power of red
lipstick to the allure of glitter, from the modern
brilliance of metallic finishes to creative
new applications, this season’s beauty
journey celebrates makeup in its boldest,
most expressive form.
The Turkish exports rose 2.4% to $24
billion in October, marking a new
record for the month, Trade Minister
Ömer Bolat said.
Speaking at a news conference in
Istanbul to announce preliminary
foreign trade data, Bolat said the
country achieved its highest October
exports and set a new record with
exports reaching $270.2 billion over the
last 12 months.
“Thus, the $270 billion threshold has
been exceeded,” he said.
The Minister explained that October
export volume was the fourth-highest
monthly figure on record, adding that
three of the top four were achieved this
year.
“We had an increase in eight of the 10
months. There was a net surge of $8.4
billion in our exports, or 3.9% in the
first 10 months,” Bolat said.
Moreover, he pointed out that imports
also rose 6.6% year-over-year, reaching
$31.4 billion in October. Like this,
the trade deficit widened 24% to $7.4
billion for the month. The exportto-import
ratio was at 76.5%, he also
informed. At the same time, Bolat also
said that they estimated that “services
exports will reach $103.5 billion in
the January-October 2025 period, a $4
billion increase compared to the same
period of the previous year.”
“Thus, we expect our services exports
to increase by 5.4% to $121.2 billion
on an annualized basis in October,” he
added. Furthermore, he recalled that
the goods and services export target
of $390 billion, which was set at the
beginning of the year, was achieved
earlier in September.”In October, we
exceeded this target, reaching a total of
$391.4 billion on an annualized basis,”
he added. Page 8
The timeless charm of red lipstick
Every unforgettable makeup look begins with
a single swipe of red lipstick, the signature of
confidence and strength. Page 4
A sensory
journey that
lingers on the
skin
The sharp chill of cold air meets the warmth
of spices, the earthy depth of woods, the
sweet embrace of vanilla, and the mysterious
glow of amber in December, fragrance
becomes more than just a scent; it’s a state
of mind. Here’s an editorial exploration of
the season’s most iconic olfactory experiences.
The spirit of the season: The comforting
warmth of spices
December’s fragrance wardrobe begins with
spices. Page 5
Radiance in a
Single Touch
Moisture, care, glow, and makeup primer
effect — all powered by the energy of vitamins
C, B3, B5, and E.
Simplifying skincare while amplifying its
benefits, Sinoz adds a new innovation to its
multifunctional formulas: Vitamin Cocktail
Moisturizer & Makeup Primer.
This powerful formula delivers the hydration,
vitality, and smoothness your skin needs in
one step. Enriched with vitamins C, B3, B5,
and E, it nourishes, brightens, and keeps the
skin soft and comfortable throughout the
day. Page 4
“United in
E-Export
Program” is to
become a regional
power in E-Export
The “United in E-Export Program,”
organized in collaboration with the
Ministry of Trade, the Türkiye Exporters
Assembly (TİM), and Trendyol,
has been successfully completed. The
program, which reached more than
two thousand exporters across six
provinces, provided exporters with
comprehensive information on current
e-export support mechanisms and
emerging market opportunities. Page 8
Renewed skin in just 7 days
Harnessing the power of nature
and the precision of advanced
biotechnology, SQT accelerates
the skin’s renewal process
with spongilla spicules.
A new era in professional
skincare: not in 28 days,
but in just 7 days to radiant
skin!
Blending natural ingredients
with science, SQT
introduces a groundbreaking
approach to skincare that
Fight signs of aging
with L’Occitane
MG International Fragrance Company
Wins the “Biodiversity” Award at the
Sustainable Business Awards
Turkish ‘critical
tech’ exports hit
$80.7B in 9 months
of 2025
Türkiye’s “critical technology” exports,
which cover medium- to high-tech product
manufacturing, reached $80.7 billion (TL
3.39 trillion) in the January-September
period, according to a report published.
Türkiye’s focus on policies that boost
investment, production, employment, and
exports in the manufacturing industry,
geared toward competitive production, has
been reflected in export figures, data from
the Turkish Statistical Institute (TurkStat)
shows.
Accordingly, in the first nine months of
the year, the country exported $80.7 billion
worth of high-tech products, ranging from
aerospace and defense systems to motor
vehicles, medical products, computers, and
electrical equipment. Page 9
redefines beauty routines. The
microscopic spongilla spicules
derived from freshwater sponges
create invisible microchannels
on the skin’s surface,
allowing active ingredients
to penetrate directly into
the dermis.
As a result, the skin’s renewal
cycle shortens from
28 days to just 7, revealing
a firmer, smoother, and more
radiant complexion. Page 4
For naturally radiant and youthful-looking
skin,
the powerful combination of L’Occitane Re-
s e t
Serum and Divine Cream offers an effective,
luxurious,
and holistic solution against the signs
of aging.
Long-lasting results in skincare are achieved
through the
right rituals. When used together, L’Occitane Reset Serum and
Divine Cream deliver radiance from the very first application and, over
time, help the skin appear firmer and more supple.
This powerful duo fights all visible signs of aging while supporting the
skin’s natural youthfulness. Page 10
Türkiye targets
$25B trade with
Egypt, Saudi
Arabia in medium
term
Turkish Trade Minister Omer Bolat
held bilateral meetings with his
Egyptian counterpart Hassan el-Hatip
and officials from Saudi Arabia on the
sidelines of the 41st Ministerial Session
of the OIC Standing Committee
for Economic and Commercial
Cooperation (COMCEC).
Bolat shared details about the meetings
on his social media account, saying
that Ankara targets $25B trade with
Cairo and Riyadh in the medium term.
Page 9
Anew brings skincare and
makeup together!
Avon’s Protinol-powered Anew Make-Up collection merges
skincare with makeup, delivering a new-generation beauty
experience for a more radiant, smoother, and healthier-looking
complexion.
The definition of beauty has changed — it’s now about skin
that looks healthy, vibrant, and well cared for.
With its Anew line, a pioneer in skincare innovation for decades,
Avon brings scientific skincare expertise into the makeup
world. The Protinol technology, developed to support collagen
production, delivers both instant and long-term visible results
for the skin.
From foundations to lipsticks, serums to balms, the Anew Make-Up
collection does more than enhance your look — it nourishes,
revitalizes, and brightens your skin with every application.
Page 5
Türkiye and Qatar Financial
Centre sign MoU to boost
bilateral investment
Industrial
production rises
2.9 percent in
September
Türkiye’s industrial production index
increased by 2.9 percent year-on-year
in September, the Turkish Statistical Institute
(TÜİK) announced on Nov. 10.
All sub-sectors posted gains in September,
while the highest increase was
seen in the electricity, gas, steam and
air conditioning supply index, with 5.3
percent.
The mining and quarrying index rose
by 3.1 percent and the manufacturing
index by 2.7 percent in September on a
yearly basis. Page 9
Your skin’s golden
era begins
Combining botanical expertise with
scientific innovation, the Darphin Éclat
Sublime collection brings energy, youth,
and radiance to your skin, counteracting
the tiring effects of urban living. From
serums and capsules to creams and essences,
every product in the range offers
a complete, targeted solution against the
signs of aging.
The fast pace of modern life, the demands
of city living, and environmental stressors
challenge the skin’s natural renewal cycle.
Page 10
Defy Time
with Neutrogena
Collagen Bank

2
December
2025
Mehmet Soztutan
Editor-in-Chief
Letter From
The Editor
Exports to neighbors
given impetus
The Turkish exports to its seven neighboring countries rose 3.6
percent in the first ten months of the year, reaching $23 billion,
according to the Trade Ministry data. Overall Turkish exports climbed
3.9 percent to $224.6 billion during the January-October period
compared to the same period last year.
Chemical products, including cosmetics and manufactured goods
topped the list of exports to the seven neighbors, totaling $3.6
billion. Cereals, legumes, oily seeds and their products came second
at $2.6 billion, while steel exports reached $1.7 billion.
Türkiye exported $22.9 billion worth of goods to Azerbaijan, Bulgaria,
Georgia, Iran, Iraq, Syria and Greece during the ten-month
period, up from $22.1 billion in the same period of 2024.
Iraq remained Türkiye’s largest export market among neighboring
countries, absorbing approximately $8.3 billion in Turkish goods.
Bulgaria ranked second with $3.8 billion, followed by Greece with
$3 billion and Georgia with $2.1 billion.
Syria recorded the sharpest year-on-year export growth at approximately
52 percent, while exports to Greece increased 7.6
percent and those to Azerbaijan rose 7.4 percent during the January-October
period.
Ornamental plants and related products recorded the lowest
export figures at $32.5 million. The calculations include Türkiye’s
land neighbors Azerbaijan, Bulgaria, Georgia, Iran, Iraq, Syria and
Greece.
Despite the global imbalances and the regional turmoil, the Turkish
economy sustains its strong position on the path of sustainable
growth. As for Türkiye’s exporters, they wish to relentlessly
invest, manufacture and export.
Carrying out sizeable technology investments in various industries,
Turkish companies managed to diversify their export markets.
Realizing a fascinating growth in the past decade, the business
people of Türkiye are now gearing up themselves to produce
the market trends by investing in brand development.
From the stand point of exporters, competition is a complex series
of moves and countermoves on a global landscape. Exporters
of Türkiye are no exception. They are particularly involved in
identifying, evaluating and selecting target markets by trying to
answer global questions.
We wish them success and lucrative trade.
THOUGHT OF THE MONTH
Economics is the only field in which two
people can get a Nobel Prize for saying
exactly the opposite thing.
There are two types of economists:
- those who cannot forecast interest rates, and
- those who do not know that they cannot forecast interest rates.
Heard at the Wharton School.
Man walking along a road in the countryside comes across a
shepherd and a huge flock of sheep. Tells the shepherd, “I will bet
you $100 against one of your sheep that I can tell you the exact
number in this flock.” The shepherd thinks it over; it’s a big flock so
he takes the bet. “973,” says the man. The shepherd is astonished,
because that is exactly right. Says “OK, I’m a man of my word, take
an animal.” Man picks one up and begins to walk away.
“Wait,” cries the shepherd, “Let me have a chance to get even.
Double or nothing that I can guess your exact occupation.” Man
says sure. “You are an economist for a government think tank,” says
the shepherd. “Amazing!” responds the man, “You are exactly right!
But tell me, how did you deduce that?”
“Well,” says the shepherd, “put down my dog and I will tell you.”
A mathematician, an accountant and an economist apply for the
same job.
The interviewer calls in the mathematician and asks “What do two
plus two equal?” The mathematician replies “Four.” The interviewer
asks “Four, exactly?” The mathematician looks at the interviewer
incredulously and says “Yes, four, exactly.”
Then the interviewer calls in the accountant and asks the same
question “What do two plus two equal?” The accountant says “On
average, four - give or take ten percent, but on average, four.”
Then the interviewer calls in the economist and poses the same
question “What do two plus two equal?” The economist gets up,
locks the door, closes the shade, sits down next to the interviewer
and says “What do you want it to equal?”
Responsible Editor:
Mehmet Söztutan
(mehmet.soztutan@img.com.tr)
Editors:
Assoc. Prof. Mehmet Ali Özbudun
Ayça Sarıoğlu
Dilara CİCA
Publisher:
ISTMAG Magazin Gazetecilik
İç ve Dış Ticaret Ltd. Şti. Adına Sahibi
H. Ferruh Işık
Correspondent:
İsmail Çakır
(ismail.cakir@img.com.tr)
Marketing Manager:
Recep Arslantaş
(recep.arslantas@img.com.tr)
Arts Director:
Tayfun Aydın
(tayfun.aydin@img.com.tr)
Subscription:
Ismail Özçelik
(ismail.ozcelik@img.com.tr)
HEAD OFFICE:
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How has French revolution
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WHEN CONTACTING ADVERTISERS
THE ECONOMIST
Well!!!
Too early to say..

3
December
2025
This is an advertorial
MG International Fragrance Company
Wins the “Biodiversity” Award at the
Sustainable Business Awards
MG International Fragrance Company
has received the prestigious “Biodiversity”
Award for its large-scale nature conservation
project in Şile, Istanbul.
Organized for the 12th time this year by the
Sustainability Academy, the Sustainable Business
Awards brought together institutions
that make a difference in the fields of environment
and social responsibility.
Covering an area the size of 35,000 football
fields (approximately 250 km²), the nature
conservation project in Şile earned MG International
Fragrance Company one of the most
prestigious awards of the year in the field of
biodiversity.
A science-based model for nature conservation
The international fragrance manufacturer
MG International Fragrance Company, in
collaboration with the Northern Nature Association
(KuzeyDoğa Derneği), is carrying
out a scientific, participatory, and long-term
project aimed at protecting the rich ecosystem
of Şile.
Within the scope of the project, the region’s
biological diversity has been thoroughly documented,
identifying 118 bird species, endemic
and rare plants, and significant mammal
and bat habitats.
The project focuses on coastal ecosystem restoration,
raising environmental awareness
among local communities, and contributing
scientific data to national conservation policies.
With this comprehensive approach, MG International
Fragrance Company has transformed
its environmentally conscious vision
into a tangible achievement, setting a strong
example in the field of sustainability.
Excellence among strong finalists
In the “Biodiversity” category, leading companies
such as Borusan EnBW Enerji, Ela
Hospitality, Fiba Renewable Energy, Kalyon
Energy,
Kazancı Holding, Trakya Electricity Distribution,
Turkcell, Tüpraş, Veldo Makine, and Yeniköy
Kemerköy Electricity Generation were
also among the finalists.
MG International Fragrance Company was
granted the award for its science-based approach
to nature protection and strengthening
local ecosystems, standing out among a highly
competitive group of sustainability pioneers.

4
December
2025
The new codes of radiance
Continued From Page 1
Whether matte or glossy, red has always reigned
supreme. More than just a color, it’s a statement: of
power, attraction, and fearless self-expression.
During the light-filled nights of December, red lipstick
finds new ways to shine, from classic to contemporary
interpretations. Satin finishes deliver
sophisticated elegance, while liquid matte formulas
create a sharper, more dramatic look. Vibrant reds
with orange undertones boost energy, while deep
burgundy shades leave a mark of refined style.
And often, red needs no companion. A subtle eyeliner
and a touch of natural blush are all it takes to
make bold lips the center of attention.
Let your eyes sparkle
Shimmer isn’t just for accessories, glittering eyeshadows
bring the most intense reflections of light to
your look.
And this season, glitter isn’t onesize-fits-all. From
chunky sparkles to delicate dusts, there’s a style for
every mood.
Gold, silver, and bronze glitters remain the go-to
classics, but for those seeking something bold, colored
glitter takes the stage: emerald green, sapphire
blue, or violet transform your eye makeup into a statement
accessory on their own.
The trick to perfect glitter eyeshadow is simple:
press it onto the lids with your fingertips. This technique
intensifies the pigment and locks in the sparkle,
making your eyes twinkle like a disco ball under
the night lights.
A modern touch with metallics
Beyond classic shimmer, metallic finishes are making
a bold entrance this year. As soft as satin yet
as reflective as chrome, they bring a futuristic edge
to every part of your beauty look, from lips to nails.
Metallic liquid shadows add a space-age vibe to the
eyes, while metallic lipsticks create a striking contrast
on the lips. The trend extends to nail collections
too: silver chrome tips, golden accents, and holographic
effects add dramatic flair with minimal effort.
Used alone, metallics deliver a subtle yet impactful
finish. Combined with bold red lips, they create a
powerful, theatrical statement.
Makeup stories that celebrate the season
This season, makeup knows no boundaries. Some
choose to focus on one standout feature, bold red
lips or dazzling glitter eyes. Others embrace the full
spectrum of shine all at once. The key words are
courage, creativity, and light.
Minimal glow: Soft glitter touches paired with nude
lips offer effortless elegance from day to night.
Dramatic impact: Intense glitter shadow, eyeliner,
and deep burgundy lips create a bold, stage-ready
look.
Metallic harmony: Matching metallic eyeshadow,
lipstick, and nail polish in a single tone delivers a
monochrome yet striking effect.
Makeup isn’t just about appearance, it’s a mood.
Sparkling eyes, statement lips, and chrome-like textures
aren’t only aesthetic choices, they’re expressions
of celebration.
True radiance shines brightest when paired with
courage. So don’t be afraid to swipe on that red lipstick,
press glitter onto your eyelids, or embrace a
futuristic metallic finish. Because makeup isn’t just
about enhancing beauty, it’s one of the most joyful
ways to express who you are.
Continued From Page 1
Infused with shea butter, squalane, and
hyaluronic acid, its advanced formula
locks in moisture, strengthens
the skin barrier, and maintains
a plump, silky appearance.
Thanks to its lightweight texture,
it absorbs quickly and creates an
ideal base for makeup — helping
foundation apply more evenly and
last longer with a natural finish.
Powerful Ingredients, Simplified
Routine
Radiance in a Single Touch
Renewed skin in just 7 days
Continued From Page 1
Chosen by millions of women worldwide,
SQT ushers in a new era of professional
skincare in beauty salons. Its specialized
treatment sets, each formulated for specific
skin concerns such as acne, pigmentation,
dehydration, and signs of aging,
transform the skin from within — delivering
the effect of 3 million bio-microneedles
in every session.
Inspired by the aesthetics of Paris and adorned
with hand-drawn details, Kérastase’s
exclusive haircare sets transform routine
care into a true beauty ritual.
As one of the world’s most prestigious luxury
haircare brands, Kérastase captivates beauty
enthusiasts this season with exclusive collections
inspired by the elegant silhouettes of Paris.
The packaging, featuring delicate hand-drawn
motifs, offers not only care but also an artistic
experience. Each set caters to a different hair
need — the Première Repair Trio Set, Elixir Ultime
& Nutritive Duo Set, and Nutritive Nourishing
Trio Set — bringing Kérastase’s science-infused
luxury into home haircare.
A Restorative Parisian Ritual for Damaged
Hair
Vitamin Complex (C, B3, B5, E): Revitalizes
and nourishes the skin while
protecting it from environmental
stressors.
Shea Butter: Provides deep hydration
and leaves the skin soft to
the touch.
Squalane: Strengthens the
skin barrier and helps retain
long-lasting moisture.
Hyaluronic Acid: Fills the
skin with moisture, creating
a plump and radiant
appearance.
Formulated with natural extracts instead
of harsh chemical acids, SQT offers a safe
and effective treatment that respects the
skin’s biological rhythm.
By merging the elegance of science with
the purity of nature, this advanced technology
proves that beauty is no longer
just on the surface — it runs deep.
SQT represents a new era where nature
meets luxury and science serves beauty.
A Parisian Touch with Kérastase
Kérastase Première Anti-Damage Trio Set
Designed for weakened and damaged hair, the
Première Trio Set combines Kérastase’s most
advanced repair technology with timeless elegance.
By reducing calcium buildup in the hair
and repairing broken keratin bonds, it rebuilds
the hair’s internal structure. The star of the
collection, Concentré Décalcifiant Ultra-Réparateur,
strengthens the hair strand by strand,
while Bain Décalcifiant Réparateur gently purifies.
The final touch, Fondant Fluide Réparateur,
envelops the hair in silky softness and
smoothness, completing the luxurious care
ritual.
Radiance by Day, Nourishment by Night
Kérastase Elixir Ultime & Nutritive Duo Set
The grace of a Parisian night meets the freshness
of a morning light in this exquisite duo.
For dry hair, Nutritive 8H Magic Night Serum
deeply nourishes each strand overnight, leaving
the hair soft and revitalized by morning.
During the day, the legendary Elixir Ultime
Hair Oil, enriched with French camellia and
argan oils, delivers a dazzling shine.
A perfect pair for those who wish to crown their
beauty with light.
A French Touch for Dry Hair
Kérastase Nutritive Trio Set for Dry Hair
Moisturizer or Makeup Primer? Both.
The Sinoz Vitamin Cocktail is an essential
part of any morning and evening routine
— and when applied before makeup, it
smooths the skin’s surface for better application
and longer-lasting results.
Its versatile formula suits all skin types
and can be used all year round.
For those who embrace the “less is more”
philosophy in skincare, Sinoz Vitamin
Cocktail is the ultimate shortcut to a radiant,
effortless glow.
In short, beauty now thinks — and acts
— in depth.
The rebirth of dry hair lies in the luxurious
touch of the Nutritive range. Bain Satin Riche
Shampoo gently cleanses and deeply hydrates,
while Masquintense Hair Mask provides intense
nourishment from root to tip. Finally, Nectar
Thermique** protects the hair from heat
styling, ensuring a smooth, shiny, and supple
finish. A silky touch for dry hair, inspired by
French elegance.
Parisian Inspiration, Luxury Felt in Every
Strand
Each exclusive Kérastase set, crafted with the
brand’s scientific expertise, offers not just a
routine but a personal journey of beauty.
Bring the artful elegance of Paris to your hair
— the special Kérastase sets are now available
at select retailers.

5
December
2025
A sensory journey that lingers on the skin
Continued From Page 1
Notes like cinnamon, clove, cardamom, and
black pepper feel like an invitation to winter
itself. The warm waves rising from the bottle
create a dance of fire and ice on the skin.
The magic of spicy perfumes lies in their versatility,
they can be both masculine and feminine.
In one fragrance, the sweetness of cinnamon
may take the spotlight, while in another,
the sharpness of black pepper dominates the
composition. This duality makes spices an essential
fragrance family for the season.
Wearing a spice-infused perfume to an evening
gathering can instantly transform the atmosphere,
wrapping you in an invisible aura
of warmth and allure.
Woody depths: Carrying nature’s power on
your skin
In cold weather, woody scents feel like a refuge.
Sandalwood, cedar, patchouli, and vetiver
deliver both calm and strength. They evoke
the feeling of stepping into a forest, refreshing
yet deeply grounding.
Woody perfumes are known for their sophistication,
charisma, and impressive longevity.
They evolve on the skin throughout the day,
revealing one character in the coolness of
morning and another under the soft glow of
evening lights.
For those living in the city, these scents become
a connection to nature, carrying the depth
of the earth onto the skin and making them
an iconic choice for December.
Vanilla and amber: A sweet embrace, a mysterious
glow
If December could be bottled into a fragrance,
it would surely be a blend of vanilla and amber.
Vanilla evokes a sweet, familiar comfort
reminiscent of childhood memories, while
amber wraps that warmth in a mysterious,
golden light.
Modern vanilla is no longer just about sugary
sweetness, it offers creamy, powdery, and
sophisticated elegance. Amber, on the other
hand, gives the perfume depth and a glowing,
golden aura. Together, they linger on the skin
for hours, completing the most memorable
winter nights. Perfumes built around vanilla
and amber are both romantic and bold, the
perfect choice for the season.
Florals with a winter twist: Velvety elegance
Although floral perfumes are often associated
with spring and summer, they take on a different
character in December. Roses become
deeper, jasmine turns velvety, and orchids reveal
a more enigmatic side.
In colder weather, the lightness of florals gives
way to richness and intensity. Deep rose
essences paired with musk or leather create
striking contrasts, while jasmine blended with
amber achieves a mesmerizing balance.
These winter florals reveal the romantic yet
sophisticated facet of the season.
Anew brings skincare and makeup together!
Iconic bottles: The art of fragrance design
December is also a time when iconic perfume
bottles are rediscovered. Gold accents, dark
glass, and sculptural designs remind us that
fragrance is not just a scent, it’s an object of
desire and artistry.
For collectors, this is the perfect season to
make space on the shelf, as many brands release
their most special creations in limited-edition
bottles. A perfume bottle becomes a
piece of art, reflecting both the soul of the
fragrance and the splendor of the season.
Memories captured in scent
A perfume is more than just something that
smells good, it’s a way to seal a memory. December’s
iconic fragrances do exactly that.
The warmth of spice, the depth of wood, the
sweetness of vanilla, and the mystery of amber
leave their mark not only on your skin but
also in your memory.
At a party, on a date, or just for yourself, the
right scent can make a moment unforgettable.
Because sometimes, fragrance says far more
than words ever could.
Continued From Page 1
Technology that works with your skin:
Anew Serum Foundation
A truly great foundation is not just about coverage
— it’s about what it does for your skin.
The Anew Smoothing & Revitalizing Serum
Foundation, enriched with Protinol technology,
supports collagen production, giving
skin a firmer, more radiant appearance.
According to user studies, 99% of users reported
a more luminous and even skin tone,
while 90% noticed a visible difference.*
With its silky texture, buildable formula, and
non-creasing finish, this foundation smooths
the skin while leaving a natural glow. It reduces
signs of fatigue, restores radiance, and ensures
a comfortable wear all day long.
Targeted care: Anew Brow and Lash Serum
Small details make a big difference when it comes
to expression.
The Anew Strengthening Brow & Lash Serum
delivers visible results in just 4 weeks.****
Its biotin-, green tea-, algae extract-, and vitamin-rich
formula nourishes hairs from root
to tip, helping brows and lashes appear denser,
fuller, and healthier with regular use.
Incorporate it into your daily routine and see
the difference reflected back at you.
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8
December
2025
Türkiye’s
economic
confidence at
7-month high in
October
Türkiye’s economic confidence improved
by 0.3 percentage points
monthly to hit 98.2 in October,
marking the highest value seen since
March, according to official data released.
Looking at sub-indices, three of them
posted declines, while two increased
in October, the Turkish Statistical Institute
(TurkStat) said.
The retail trade confidence index increased
3.7% on a monthly basis, and
the real sector confidence index rose
1.2% in October.
On the other hand, the construction
confidence index decreased 5.3% in
October, and the services confidence
and consumer confidence indexes
both fell 0.3%.
The economic confidence index, a
key indicator of the overall economic
situation, hovers between 0 and 200.
A reading above 100 indicates optimism
about the overall economic
outlook, while a value below 100 reflects
a more pessimistic assessment.
The Turkish exports prosper and
hitting a new and promising record
Continued From Page 1
Continuing his speech, he pointed to the
rise in exports in different months earlier
throughout the year, adding: “In the
January-October period of 2025, exports
were recorded as $224.6 billion, marking
an increase of 3.9% compared to the same
period a year ago.”
“We lifted our goods exports in 22 of the
last 30 months. Furthermore, I would like
to say with great pleasure that, starting this
October, we broke monthly goods export
records in 17 of the last 30 months,” he also
said.
In addition, analyzing import data, he
attributed the rise to net gold imports.
“The impact of net gold imports on this
deficit stands out with $2.7 billion,” the
minister said.
“In the January-October period, the foreign
trade gap increased by 12.9% compared
to the same period of the previous year,
reaching $74.4 billion,” he added.
“Like this, the goods trade deficit surged by
Continued From Page 1
Launched to strengthen Türkiye’s e-export
ecosystem, the “United in E-Export
Program” was conducted through meetings
held in six provinces with the participation
of eight exporters’ associations under the
coordination of the Ministry of Trade, the
Türkiye Exporters Assembly (TİM), and
Trendyol. Within the scope of the program,
over two thousand exporting companies
were thoroughly informed about e-export
incentives, application procedures, and
strategies for entering global markets.
The “United in E-Export Program” was
implemented with the objectives of
enhancing companies’ export capacities,
facilitating access to accurate and upto-date
information regarding support
applications, and providing them with the
strategic roadmap needed to expand into
international markets. During the events,
Ministry of Trade officials elaborated
on e-export incentives in detail, while
Trendyol representatives shared insights
into their e-export strategies, marketplace
advantages, and operational capabilities.
$8.5 billion in the first 10 months. Thus, the
annualized foreign trade deficit increased
by $12.8 billion compared to the same
month last year, reaching $90.7 billion,” he
concluded.
The written data shared by the Trade
Ministry revealed that Germany stood out
when considering exports, with $2 billion.
Following Germany were the U.S. and the
U.K., each obtaining goods worth some
$1.4 billion from Türkiye.
Meanwhile, Türkiye is regaining its position
as a regional center for foreign direct
investment (FDI), Treasury and Finance
Minister Mehmet Şimşek has stated.
Speaking at the TRT World Forum 2025 in
Istanbul, Şimşek highlighted the country’s
economic transformation over the past two
decades.
He noted that foreign direct investment
has increased nearly twentyfold in the last
20–25 years.
“We aim to return to investment-grade
levels with upcoming credit rating
“We are working to strengthen Türkiye in
the field of e-export as well”
TİM Chairman Mustafa Gültepe expressed
the contribution of the “United in E-Export
Program” to exporters as follows:
“Of the global e-commerce volume, which
has reached 7 trillion dollars, approximately
1.5 trillion dollars derive from e-export.
Today, nearly 25 percent of total
e-commerce is conducted across borders.
With Türkiye’s strong infrastructure
spanning from design to production
and from manufacturing to sales, we are
working in coordination with our Ministry
of Trade, TİM, and representatives from
the private sector to raise awareness among
our members, develop new business
models, and facilitate market entry,
thereby strengthening Türkiye’s position
in e-export. In this context, we regard our
Ministry’s target of increasing the share of
e-export within total exports to 10 percent
by 2030 as a significant milestone. Together
with TİM and Trendyol, we have launched
the ‘E-Export Partnership Program.’
Within this framework, we have completed
upgrades,” he added.
Şimşek emphasized the country’s strong
performance compared to other emerging
markets. “Over the past 20 years, Türkiye’s
average real growth has been 5.4 percent…
When excluding China and India, Türkiye’s
growth performance stands out clearly,” he
said.
Addressing the government’s current
disinflation program, Şimşek explained,
“Our goal is to ensure price stability,
strengthen fiscal discipline, and reduce the
current account deficit.”
“We’ve made serious progress in this area.
Structural transformation is a key element
for sustainability. We are in the second
phase of the program, and the progress is
notable. Our target is to bring inflation back
to single digits,” he added.
Şimşek also commented on global
economic trends, saying protectionism
now appears to be a lasting tendency.
“Türkiye is relatively less vulnerable in this
environment,” he said.
the ‘United in E-Export Program’ across
eight exporters’ associations with the
participation of more than two thousand
members. To enhance export awareness
and enable more of our firms to expand
into cross-border markets, we will continue
organizing events in the upcoming period
with the inclusion of other stakeholders
within the export community.”
“Our companies can benefit from incentives
of up to 70 percent”
Providing details on the incentives offered
to companies seeking to grow in the field
of e-export, Mehmet Ali Kılıçkaya, Director
General of Exports at the Ministry of Trade,
stated: “We are taking significant steps
to support our SMEs and industrialists in
entering digital markets within the rapidly
developing global e-export landscape.
Through our E-Easy Export Platform,
known as E-KİP, we offer our companies
an extensive source of information—from
market analyses and customer behavior to
competitive data and sales channel options—
concerning the markets they intend to enter.
Furthermore, our companies can receive
He attributed this resilience to Türkiye’s
trade structure: “Sixty-two percent of our
exports go to countries with which we
have free trade agreements. More than 80
percent are directed to our nearby regions
— Central Asia, the Middle East, and North
Africa — friendly and neighboring areas.
This partially shields us.”
Another advantage, according to Şimşek, is
Türkiye’s strong service exports. “The share
of our service exports is robust compared
to international averages. Service trade has
not yet been affected by protectionism. We
can turn this picture into an opportunity.”
“United in E-Export Program” is to become a regional power in E-Export
up to 70 percent support for commission,
advertising, and storage expenses related to
e-exports conducted via their own websites,
marketplaces, or consortia. We continue
our efforts with full momentum in line with
our goal of increasing the e-export ratio.”
“The goal is to make Türkiye a regional
power in e-export”
Emphasizing their aim to expand Türkiye’s
presence in global e-commerce, Trendyol
Group Vice Chairman Sinan Cem Şahin
stated: “At Trendyol, we continue our efforts
to bring Türkiye’s production strength and
entrepreneurial potential to the global
stage. We place our technology, logistics
capabilities, and marketing power at the
service of Turkish producers, delivering
their products to millions of customers
worldwide. We are moving forward with
firm steps on our journey to make Türkiye
a regional power in e-export. We sincerely
believe that this collaboration will enable
thousands of our producers to achieve
sustainable success in global markets.”

9
December
2025
Türkiye and Qatar Financial Centre sign
MoU to boost bilateral investment
The Investment and Finance Office of the Presidency
of the Republic of Türkiye (IFOTP) signed a memorandum
of understanding (MoU) with the Qatar Financial
Centre (QFC) to expand bilateral investment opportunities
and strengthen financial sector collaboration between
the two countries. According to a statement from
the QFC, the agreement aims to promote investment,
facilitate market access for businesses, and enhance
cross-border cooperation. Both parties will jointly organize
business conferences, seminars, exhibitions, and
high-level visits while exchanging publicly available
economic and investment data to raise awareness of the
potential in both markets.
The deal is expected to pave the way for stronger trade
and investment flows between Türkiye and Qatar in the
Türkiye targets $25B trade with Egypt,
Saudi Arabia in medium term
Continued From Page 1
Bolat noted that he met with Egypt’s Minister
of Investment and Foreign Trade
Hassan el-Hatip, saying the meeting discussed
the current state of bilateral trade
relations, contracting services, and ways
to strengthen cooperation—particularly
in Africa.
Bolat said they emphasized their mutual
intention to convene the “Türkiye–Egypt
Free Trade Agreement Joint Committee
Meeting” and the “High-Level Trade
Consultation Mechanism” in the coming
period.
“As Türkiye, we are moving with strong
determination toward our goal of increasing
our trade volume with Egypt to
$15 billion within five years,” he added.
For his part, el-Khatib praised the confidence
of Turkish companies in the Egyptian
economy, affirming the Egyptian
coming years.
The cooperation framework includes support for greenfield
and brownfield investment projects, mergers and
acquisitions, and joint ventures that could benefit both
economies. The two institutions also agreed to exchange
institutional policies and best practices to produce an
environment favorable to international investment and
business expansion. Under the agreement, the QFC will
provide licensing guidance and regulatory assistance
to companies referred by IFOTP that are interested in
exploring or expanding operations in Qatar, provided
their activities align with the QFC’s legal framework.
IFOTP Chairman Ahmet Burak Daglioglu described
the MoU as a “milestone” in the growing Türkiye-Qatar
economic partnership. He noted that Qatari foreign
government’s commitment to removing
all obstacles and providing support for
projects that boost exports, produce jobs,
and facilitate technology transfer.
It is worth noting that trade between the
two countries reached around $4 billion
in the first half of 2025, including approximately
$2 billion in Egyptian exports.
Bolat also said he met with Saad Al-Kasabi,
Governor of the Saudi Standards,
Metrology and Quality Organization
(SASO), and Mohammed bin Abdulaziz
Al-Abduljabbar, head of the General Authority
for Foreign Trade.
He noted that they discussed expectations
for strengthening cooperation in
trade, investment, and halal accreditation
“We support the active participation of
Turkish companies in large-scale projects
in Saudi Arabia and attach great importance
to increasing mutual investments,”
Bolat said.
“We addressed our goal of increasing the
trade volume between the two countries
to $10 billion in the medium term. We
support the active participation of Turkish
companies in large-scale projects in
Saudi Arabia and attach great importance
to boosting mutual investments,”
Bolat said.
direct investment (FDI) in Türkiye has totaled $3.5 billion
since 2002, bringing total FDI stock to $7 billion
by the end of 2024. Daglioglu said the agreement will
“unlock new opportunities for investment” and further
strengthen both countries’ financial sectors.
He added that the initiative reflects a shared vision of
positioning Türkiye and Qatar as “leading investment
hubs” connecting regional and global markets.
The QFC emphasized that the agreement underlines
both countries’ commitment to sustainable economic
growth and cross-border collaboration.
Industrial production rises 2.9
percent in September
Continued From Page 1
High technology production
jumped by 29 percent
over the same period,
medium-high technology
rose by 4.9 percent, medium-low
increased by
5.7 percent and low-tech
production decreased by
4.7 percent.
Industrial production fell
by 2.2 percent in September
on a monthly basis,
following a modest 0.6
percent increase in August,
when annual output
had risen by 7.3 percent.
Durable goods production
contracted sharply,
down 7.5 percent year-on-year
and 1.2 percent
compared with the previous
month. Non-durable
goods output also weakened,
declining 4.4 percent
from September 2024 and
2.7 percent from August.
The capital goods sector
showed contrasting trends:
production surged
12.2 percent on an annual
basis but dropped 3.9 percent
month-on-month.
Meanwhile, intermediate
goods output edged up 1.6
percent year-on-year yet
slipped 1.2 percent compared
with August, according
to data from TÜİK.
Export climate for manufacturers
improves
Meanwhile, data from
the Istanbul Chamber of
Industry (İSO) showed
on Nov. 10 that export
demand conditions for
Turkish manufacturers
improved to the greatest
extent for almost a year
and a half in October.
The İSO Türkiye Manufacturing
Export Climate
Index rose to 52.4 in October
from 51.7 in September.
Any reading above the 50
no-change mark indicates
an improvement in the
health of the export climate.
The latest reading signaled
a solid monthly improvement
in the export climate
for Turkish manufacturers
and one that was the most
pronounced since May
2024, the survey said, adding
that export demand
conditions have now
strengthened in 22 consecutive
months.
Output growth accelerated
in key export destinations
such as Germany,
the United States and Italy,
while the United Kingdom
posted a renewed expansion
of activity at the
start of the final quarter of
the year, it noted.
“There were definite signs
of growth solidifying
among key export destinations
for Turkish manufactured
goods in October,”
commented Andrew
Harker, economics director
at S&P Global Market
Intelligence.
These encouraging developments
should provide
a boost for local firms and
help lead to a positive end
to the year, Harker said.
Turkish ‘critical
tech’ exports hit
$80.7B in 9 months
of 2025
Continued From Page 1
Türkiye’s exports of medium-high and
high-tech products stood at $53.1 billion in
2013, rising to $60.1 billion in 2017. These
exports further climbed to $77.4 billion in
2021 and $88.7 billion in 2022. The figure
then reached $97.3 billion in 2023 and
$101.1 billion last year.
Aerospace leads high-tech exports
High-tech product exports totaled $6.2
billion in January-September 2024, and
in the same period this year, they rose by
12.7% to $6.9 billion.
The highest exports in this category came
from "aerospace manufacturing" at $2.7
billion, followed by "manufacturing of
computers, electronic and optical products"
at $2.4 billion, and "manufacturing of
pharmaceutical, medical, chemical and
herbal products" at $1.8 billion.
Motor vehicles top medium-high-tech
exports
Exports of medium- and high-tech
products reached $73.8 billion in the same
period.
Within this category, "motor vehicle
manufacturing" led with $28.2 billion in
exports. It was followed by: "manufacturing
of chemicals and chemical products" at
$13.9 billion, "manufacturing of electrical
equipment" at around $13.9 billion
and "manufacturing of machinery and
equipment not elsewhere classified" at
$13.5 billion. Additionally, "manufacturing
of weapons and ammunition" accounted for
$2.8 billion, "manufacturing of medical and
dental instruments and supplies" accounted
for $783 million and "manufacturing of
other transport equipment excluding
aerospace machinery and shipbuilding"
accounted for $631 million over the same
period.
The Future of Beauty Begins!
Launched on Kickstarter, the new
FAQ 500 Collection fuses the rejuvenating
power of the sun with the
precision of science.
Redefining the boundaries of skincare
technology, FOREO opens the doors
to a new era of beauty. With the
FAQ 500 Collection, unveiled on
Kickstarter, the brand introduces the
world’s first full-spectrum red light
devices—revolutionizing anti-aging
and wrinkle care.
Inspired by the sun’s healing energy
yet filtered to remove harmful rays,
this advanced technology elevates
skin renewal to an entirely new level.
Developed with Swiss engineering
excellence, the device works not only
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within its layers, providing comprehensive
rejuvenation.
“Kickstarter is not just a sales channel
for us—it’s a platform where we can
directly share our vision with technology
enthusiasts.
This collection was designed for those
who want to experience the skincare
of the future, today.”
— Filip Sedić, Founder and Chief Innovation
Officer, FOREO.
Inspired by Sunlight, Reborn Through
Science
Red light therapy has long been recognized
for its clinically proven
anti-aging benefits. However, while
traditional devices typically operate
within the 650–700 nm range and
affect only a single layer of the skin,
the FAQ 500 pushes beyond these
limits.
With its full-spectrum red light spanning
from 590 nm to 1200 nm, it targets
all skin layers—from the surface
to the deeper tissues—stimulating
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The result: skin that looks more radiant,
resilient, and timeless.
“Full-spectrum red light acts like a
multivitamin for the skin—delivering
far greater rejuvenating power than a
single wavelength ever could.”
— Filip Sedić
Nature’s Energy, Perfected by Swiss
Precision
Mimicking the regenerative benefits
of natural sunlight—without its harmful
components—the FAQ 500
blends broad and narrow spectrum
light with scientific accuracy.
This innovation:
Boosts ATP production, stimulates
collagen synthesis, and accelerates
cellular renewal.
By aligning with the skin’s biological
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Professional Spa Results, at Home
With adjustable light intensity, smart
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luxury with science in personal
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results at home, it makes advanced
rejuvenation accessible to everyone.
A New Era Begins
After breaking crowdfunding records
in 2018 with the UFO launch on
Kickstarter, FOREO once again redefines
the future of beauty technology
with the FAQ 500 Collection.
Full-spectrum red light therapy is not
merely an innovation—it’s a bold step
toward the future of skin science.

10
December
2025
Fight signs of aging with L’Occitane
RECEP ARSLANTAŞ
COORDINATOR
recep.arslantas@img.com.tr
The strategic
importance of
synergy
In a period where the waves of the
global economy are growing harsher,
brands are facing not only the challenges
arising from their own internal
operations, but also multilayered risks
such as supply chain disruptions and
financial market fluctuations. In such
an environment, the key to maintaining
competitiveness and ensuring
sustainable growth is undoubtedly
embracing synergy and cultivating a
culture of collaboration that brings it
to life.
Synergy, created through the combination
of knowledge and resources
from different stakeholders, provides
organizations with value they could
not generate on their own, while also
building greater resilience against crises.
This is precisely why interdepartmental
coordination becomes vital
during critical periods.
As we bid farewell to 2025, I wish
for 2026 to bring all of us stronger,
more harmonious and more productive
collaborations.
Continued From Page 1
The power of immortelle
Both the serum and the cream harness the
exceptional antioxidant power of immortelle
by combining five extracts from this unique
flower. Known as the “everlasting flower” that
never fades even years after harvest, immortelle
helps renew, strengthen, and protect the skin
from external aggressors. Reset Serum — also
known among users as the “Immortelle Divine
Continued From Page 1
Darphin has blended botanical science with
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line — a collection that protects, repairs,
and restores your skin’s glow.
Éclat Sublime Dual Rejuvenating Micro-Serum
Each drop of this serum is enriched with thousands
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Youth Oil” — supports the skin’s omega and
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Effective care against 7 key signs of aging
The L’Occitane duo, enriched with immortelle
extracts, targets the seven major signs of aging:
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- Loss of cheekbone contour
This comprehensive approach strengthens the
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Its hybrid texture adapts to all skin types, while
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Éclat Sublime Retinol Capsules
A key part of your nighttime routine, these retinol
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A luxurious and holistic ritual
Presented in a golden bottle, Immortelle Reset
Serum repairs and renews the skin with
thousands of golden drops of immortelle oil.
Divine Cream provides the perfect finishing
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Enhanced with hyaluronic acid, the cream reveals
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Your skin’s golden era begins
fine lines and wrinkles, leaving the skin smooth
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Éclat Sublime 10% Vitamin C + 5% Vitamin
E Antioxidant Capsules
These antioxidant-rich capsules help protect
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Éclat Sublime Renewing & Repairing Cream
This luxurious cream deeply repairs and strengthens
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A lasting investment in your skin’s future
Collagen production begins to decline in the
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Éclat Sublime Renewing Essence
With its dual-phase formula, this essence penetrates
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Start your day glowing with Darphin
The Éclat Sublime collection offers everything
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It supports the skin’s natural defense mechanisms
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With Darphin Éclat Sublime, your skincare
routine becomes more than just a series of
steps — it becomes a journey that brings energy,
vitality, and a golden glow back to your
skin.

11
December
2025
Rediscover your glow with Natura
Bissé C+C Vitamin Collection
The go-to destination for the modern
man who values speed, quality,
and confidence in his daily
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Today’s man cares about looking
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The secret to a smooth shave:
Revitalizing the skin’s natural
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Blending science with a sensorial
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Bissé delivers an energy-boosting
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C+C Vitamin Collection, known
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Targeting early signs of aging, the
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Protecting the skin from external
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With regular use, the skin
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The power of vitamin C in skincare
Natura Bissé’s C+C Vitamin Collection
elevates your daily skincare
ritual with carefully formulated
products for every step:
Micellar Cleansing Water: Gently
removes impurities and makeup
Watsons Men 5-Blade Razor
One of the most essential steps in
daily grooming, shaving is now
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Its ultra-sharp five blades provide
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while an aloe vera and vitamin
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Fast and effective hair removal:
Watsons Men Hair Removal Cream
residue accumulated throughout
the day, refreshing the skin with
invigorating citrus notes.
C+C Vitamin Splash: Provides
an instant boost of energy with
its revitalizing aroma, offering a
refreshing pick-me-up during the
day.
20% Antiox Solution: The star of
the collection, this high-concentration
vitamin C serum creates a
powerful antioxidant shield, boosting
skin vitality and radiance.
Vitamin Cream & Oil-Free Gel:
Two moisturizing options suitable
for different skin types, delivering
nourishing comfort while
leaving the skin soft and smooth.
SPF50 Dry Touch Sunscreen Fluid
& Bi-Phase Invisible Sunscreen:
Lightweight sunscreens that
protect against UVA/UVB rays,
Specially developed for men’s skin,
the Watsons Men Hair Removal
Cream removes unwanted hair in
just minutes. Enriched with aloe
vera and vitamin E, the formula
hydrates and soothes the skin while
eliminating hair. Suitable for use
on the arms, legs, chest, and back,
it offers a comfortable experience
even on sensitive skin. Hair care is
now fast, easy, and skin-friendly.
All-day freshness: Watsons Wild
Wind Men’s Deodorant
For men who want to feel fresh
and move freely — whether after
a workout or during a busy day —
Watsons Wild Wind Men’s Deodorant
is the ideal solution. With
refreshing notes of blackcurrant,
lime, and mandarin, it delivers an
energizing scent while providing
48-hour protection against perspiration.
Its lab-tested formula
offers long-lasting confidence and
comfort that keeps up with the
modern man’s pace.
with an invisible finish for effortless
daily use.
Citrus energy for a refreshed
complexion
Awakening the senses with fresh
citrus aromas, the C+C Vitamin
Collection is more than a skincare
routine, it’s a daily beauty ritual
that renews itself every day. While
it protects the skin, it also enhances
radiance, helping to preserve
energy and a youthful appearance
despite the pace of modern life.
Harnessing the power of science
and the vitality of nature, Natura
Bissé’s C+C Vitamin Collection
promises a simple yet highly effective
skincare experience for
those who value the health and
beauty of their skin.
Practical and effective men’s care solutions at Watsons
Dynamic, fresh scent: Dicora Urban
Fit EDT Men London
The search for a fresh, long-lasting
fragrance that suits the modern
man’s urban lifestyle ends with Dicora
Urban Fit EDT Men London.
Grapefruit and marine notes provide
an invigorating start, balanced
by aromatic lavender and bay
leaf, while grey amber and white
moss give the fragrance its unforgettable
character. Adding energy
and confidence to your daily routine,
this dynamic scent highlights
your style and personality.
Watsons aims to meet all the needs
of the modern man by offering
practical yet effective grooming
solutions. With powerful products
across essential categories such as
shaving, hair removal, deodorants,
and fragrances, Watsons is the ultimate
destination for men who
want to look well-groomed and
feel fresh all day long.
Defy Time with Neutrogena Collagen Bank
Bringing together science and beauty,
Neutrogena introduces its new Collagen
Bank range — a formula designed to help
you invest in the future of your skin. Enhanced
with micro-peptide technology, it
provides an effective defense against collagen
loss that begins as early as your 20s.
The Future of Your Skin Starts Today
Neutrogena opens a new chapter in skincare
with the Collagen Bank line, developed to
counteract the loss of firmness and fullness
that comes with time. Created to support the
skin’s collagen production — which naturally
decreases by about 1% each year — and
to preserve elasticity, this special range promises
a powerful investment in the skin through
advanced micro-peptide technology.
Launched at an exclusive event held at Salt
Galata, Neutrogena Collagen Bank brought
the world of beauty and “banking” together
in a creative concept. Guests received personalized
Collagen Bank cards and had the
chance to measure their “skin index,” discovering
their collagen levels. The highlight of
the night was a humorous “collagen heist”
performance — where the brand playfully
reminded everyone that “there’s enough collagen
for everyone,” reflecting its inclusive
and generous philosophy.
The Most Valuable Investment for Your
Skin
Neutrogena Senior Brand Manager Selda
Öztürk shared insights into the brand’s “beauty
powered by science” vision:
“Scientific research shows that from our 20s
onward, our skin loses about 1% of its collagen
each year. Collagen is the key protein
responsible for keeping the skin firm, elastic,
and youthful. However, UV exposure, stress,
and environmental factors accelerate this
natural process. That’s where the Collagen
Bank range comes in. With its patented micro-peptide
technology, it helps protect existing
collagen and rebuild what’s been lost.
We call this line an ‘investment tool for your
skin,’ and we invite everyone to join this beauty
bank.”
Three Powerful Members of the Collagen
Bank Range
Each product in the range addresses specific
skincare needs, transforming your daily
routine into a high-performance skin investment:
* **Moisturizing Day Cream SPF30
Enriched with collagen-protecting ingredients,
it provides long-lasting hydration
while shielding the skin from harmful UV
rays with SPF30. Within just one week, it delivers
a brighter and smoother complexion.
* **Moisturizing Night Cream
Working in sync with the skin overnight, its
formula supports collagen production while
you sleep. Wake up to a firmer, plumper, and
more refreshed look.
* **Revitalizing Gel Eye Cream
Targets dark circles, puffiness, and fine lines
around the eyes. With its lightweight texture,
it refreshes and brightens the delicate eye
area.
A New Era of Skin Science
The Neutrogena Collagen Bank series is not
just skincare — it’s a strategy for skin investment.
With every use, micro-peptides enrich your
skin’s “collagen account,” supporting the
rebuilding of collagen fibers for a firmer,
plumper, and more resilient complexion.
The launch event, where science met playfulness,
once again demonstrated Neutrogena’s
success in making innovation both accessible
and engaging. For those who believe in
building the future of beauty today, Neutrogena
Collagen Bank says: *“Invest in your
skin — you’re the real winner.”*