Estetica Magazine ASIA Edition (4/2025)

ASIA EDITION
CREATIVITY
Hair Looks to
Amaze & Inspire
RUNWAYS
Style Makers Defining
the Hair Trends in ’26
TRAINING
Making the Salon into a
Top Career Destination

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Cover Celebration 80 anni_216x228.indd 2 11/12/25 11:52
haireditorial
Eighty Candles Lighting Our Way
CELEBRATING 80 years of HairART
By the time you read this editorial, it will probably already be the ‘new year’. And so begins the year of
eighty candles on EsteticaHAIR’s birthday cake.
The guiding thread of 2026 will have three key themes. The first is hair celebration, dedicated to the
artistic aspects of hairdressing and the influences that hair fashion has had on the history of costume
and lifestyle over the past century. The second thread is represented by hair icons - the great
hairdressers who have shaped the history of modern hairdressing to the benefit of current generations.
We will therefore speak of hairitage, a neologism indicating the professional, entrepreneurial, and
media heritage that has been created over time and represents added value for the future of the entire
hair industry.
From the March issue onwards, the hairitage pages will be the permanent centre of gravity for
EsteticaHAIR. Special thanks go to all the historic brands in the sector who wish to share their
values and heritage with us.
But there is another teaser, another preview that I am pleased to share with you. It concerns a series of
premises - or backstory - that preceded the publication of Estetica’s first issue in March 1946.
Temporally, these events took place between late 1945 and early 1946, and the protagonist is Mino
Pissimiglia, Estetica’s founder.
Mino was born into a family of hairdressers who - having left their native Bettola in the province of
Piacenza - opened a salon in Turin, considered avant-garde for its size and services, catering to both
men and women. After his studies, he began working with his father and uncle in the salon. But
simultaneously, he cultivated a passion for graphic design and print media. In the Pissimiglia salon,
there was always a copy of Il Parrucchiere Italiano and Moda magazine, directed by Lucio Ridenti
and his young staff. Mino Pissimiglia often visited his friends at Moda at the printing facilities of
Gazzetta del Popolo. He would spend time with them, and meanwhile observe, discover, and learn...
Among the many documents my father left us, I recently found one of his handwritten accounts from
those times:
“I had a rather old-fashioned parent, my father Dante, who also owned a company dealing in hairdressing
supplies. He was a man of principle, with whom it was not always easy to have a dialogue, bound as he was
to firmly held beliefs. When I returned home from military service, I partly worked in the family salon
and partly dedicated myself to selling permanent wave machines. The machines were excellent, but
potential customers hesitated to buy them because they operated on electricity. Many have forgotten this
(and young people don’t even know it), but the fact is that in 1945 and 1946, electricity supply was very
scarce and intermittent, so work in salons took place under extremely precarious conditions. It was then
that we transformed the original machinery into truly versatile equipment: it resembled a stove (and
fundamentally was one, because it ran on wood, the only fuel easily available at the time). Equipped with
a metal chamber for heat absorption, it had hoods on three sides that served as heating caps. Below, above
the burner, was a closed-circuit steel tube coil used to heat curlers for permanent waves. Two openings
allowed Marcel waving irons to be pushed into the fire. Completing everything was a container for heating
water. It was therefore an autonomous and complete unit that, positioned in the centre of the salon, solved
all operational problems. Among ourselves, we jokingly called it ‘the infernal machine’, but for the public
we christened it ‘Vesta’, in homage to the Roman goddess of hearth, home and family.”
My father used to recount these experiences to his hairdresser friends. I remember the first time I
heard Vesta referred to as the ‘infernal machine’, I was shocked. Until I saw it in an advertisement that
illustrated its use and announced the ‘promotional’ price: eighteen thousand lire.
E02

Mino Pissimiglia’s true passion found its first opportunity for expression in the summer of 1945:
“As soon as the war ended, I was tasked with managing the publication of the professional magazine ‘Ars
Cosmetica’, published in Zurich. The enthusiasm I showed for this new work was appreciated by the Swiss
publisher who, in view of a major professional event organised in Zurich by the ‘Fachclub der Damen-
Coiffure’, gave me responsibility for editing and colour printing a special issue. Everything was entrusted
to me: writing the texts, preparing the advertising layouts, page composition, printing, and distribution.
It was on that occasion that I understood how exhausting journalistic work can be. Suffice to say that
copies of the special issue were delivered to me on a Friday night, just in time to load them onto the train
to Switzerland and have them arrive at the ‘Kongresshaus’ in Zurich for the opening of the event.
“Exhausted but satisfied with the accomplishment, I had the pleasure of seeing my publication displayed
in the showcases and stands of the exhibition. In this regard, allow me to recount a curious episode. At the
‘Kongresshaus’, I happened to encounter a well-known Italian industry leader, the Milanese Luigi
Macchi. Whilst discussing the event, Macchi, at a certain point, drew the special issue of Ars Cosmetica
from an envelope and said to me: ‘Have you seen what a magnificent magazine they publish here in
Switzerland? Get yourself a copy, you’ll find some good ideas for your hairdressing work.’ I thanked my
interlocutor but couldn’t suppress a smile of satisfaction. When I revealed to him that I had produced the
magazine almost entirely myself, he said: ‘So much nonsense is said about us Italians. This is truly a case
where foreigners have something to learn from us’. That phrase transmitted a charge of positive energy that
has never left me.”
In January 1946, Italy was still on its knees. Turin bore evident wounds and destruction from five
years of war and bombing. But the ferment and energy circulating in the air offered hope for a better
future.
Italian ingenuity was ready to give life to new initiatives destined for great success. The automotive
industry resumed production: Pininfarina was already at work designing a dream car, the Cisitalia
202. A Piaggio engineer, Corradino d’Ascanio, designed a light, economical scooter with a buzz like
a... Vespa. The communication industry also got back into motion: radio broadcasts fully resumed, as
did publication of Radiocorriere, printed in Turin at the printing facilities of Gazzetta del Popolo.
Women voted for the first time in the spring administrative elections. From Salsomaggiore came the
call to Italian beauties, summoned for the election of Miss Italia. From Rome departed the first
official Alitalia flight, precisely on the route to Turin. Roberto Rossellini and Vittorio De Sica were
already on set filming two masterpiece films: Paisà and Sciuscià. Fashion was in great ferment over the
novelties arriving from Paris, already looking ahead to the first peaceful summer by cutting swimsuits
following the pattern of the first bikinis marketed by Louis Réard.
From autumn 1945, Mino Pissimiglia began to think ‘for himself ’. He had an idea spinning in his
head. On a cold morning in early January 1946, he arrived at his father Dante’s salon, determined to
take the great step, and asked for his consent - and his help - to bring his dream to life...
Continued in the next issue of EsteticaHAIR.
A Happy New Year and joyful celebrations to everyone!
Roberto Pissimiglia
03E

CELEBRATING 80 years of HairART

ASIA EDITION
Estetica ASIA Edition, n. 87 - Since 2004 - N. 4 Winter 2025
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.net
N. 87
WINTER/2025
Cover Image
Hair: Marlene Lamont
Photo: Lee Howell
Make-up: Samantha Whyte
Styling: Graeme Bone
In this issue:
HAIR editorial Eighty Candles Lighting Our Way 02
runways Autumn /Winter 2025-26 06
anniversary Marilyn: A Portrait 12
exhibition Tilda’s Vision 14
exhibition A life in art 16
spectacle Broadway’s Hair Moment 18
direction Colour Statement 20
PRO interview Honouring Heritage, Embracing the Future 26
dossier education Investing in Excellence 28
Ad index
OMC www.omchairworld.com IFC-01
Paul Mitchell www.paulmitchell.com 24-25
$
CONTACTS
ESTETICA ASIA
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
www.esteticamagazine.net
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
6
ONLINE
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli
FEATURES EDITOR
Gary Kelly
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari
SALES & PR ASIA-PACIFIC
Luisa Barberis
INTERNATIONAL COORDINATOR
Emanuela Vaser
LAYOUT
Manuela Artosi, Davide Cardente
CONTRIBUTORS
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK/USA
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Erica Balduini, Matteo De Luca,
Giorgia Ludovico, Stefania Rao,
Elena Romani

haircatwalks
RAZOR
SHARP &
MERCILESS:
DARKNESS
NEVER
LOOKED SO
GOOD.
Laura Castelli
Autumn/Winter 2025
1
E06

2
3
4 5
6 7
Interested in some more
dark-themed catwalk
proposals?
Scan the QR Code...
video
8
video
9
10 12
11
1 AVAVAV
2 LEANDRO CASTRO
3 YOHJI YAMAMOTO
4 ENFANTS RICHES DÉPRIMÉS
5 JNORIG
6 BALENCIAGA
7 KIDILL
8 JIL SANDER
9 ROBERT WUN
10 YUIMA NAKAZATO
11 JUNYA WATANABE
12 DSQUARED2
CATWALKS PHOTOS:
©LAUNCHMETRICS/SPOTLIGHT
07E

haircatwalks
HAND-
WROUGHT
LUXURY
THAT
COMFORTS
AND
EMBRACES.
Autumn/Winter 2025
1 2
E08

3
5
4
7
Scan the QR Code
and you have a front row seat
at the Chanel runways!
video
8
9
6
video
10
11
1 LUISA SPAGNOLI
2 CHANEL
3 LOUIS VUITTON
4 LACOSTE
5 MIU MIU
6 DRIES VAN NOTEN
7 ICEBERG
8 MISSONI
9 AMIAMALIA
10 ANDREJ GRONAU
11 DIESEL
12 NOIR KEI NINOMIYA
13 MOSCHINO
12
13
09E

haircatwalks
GOLDEN AGE
OF GILDED
GLAMOUR
FOR THE
PARTY SEASON:
UTTERLY
PRECIOUS.
Laura Castelli
Autumn/Winter 2025
1
E10

2
3 4 5
6 7
Art & luxury
in Rahul Mishra’s Haute
Couture: see here!
video
8
video
9
10 11
1 MAISON MARGIELA
2 ROBERTO CAVALLI
3 ARMANI PRIVÉ
4 PIERRE CARDIN
5 ROBERT ABI NADER
6 ABIGAIL AJOBI
7 TAMARA RALPH
8 BALMAIN
9 CHANEL
10 ROBERT WUN
11 RABANNE
12 RAHUL MISHRA
12
11E

hairanniversary
MARILYN:
A PORTRAIT
THIS CENTENARY CELEBRATION REVEALS THE WOMAN BEHIND
THE MYTH – EXPLORING HOW TRANSFORMATIVE BEAUTY, STYLING,
AND AESTHETIC VISION DEFINED AN ERA AND CONTINUE TO
CAPTIVATE GENERATIONS.
Gary Kelly
ONE HUNDRED YEARS after her birth,
Marilyn Monroe remains cinema’s most enduring
icon of beauty, glamour, and cultural fascination.
The National Portrait Gallery’s centenary
exhibition brings together iconic portraits by Cecil
Beaton, Andy Warhol, and Philippe Halsman
alongside personal effects – scripts, letters, clothing
– that reveal the woman behind the myth. Marilyn’s
legendary platinum blonde waves, perfectly sculpted
beauty, and transformative approach to selfpresentation
continue to influence beauty standards
and creative aesthetics across generations. Her
meticulous attention to hair, makeup, and styling
established a template for modern glamour that
remains relevant today. This exhibition transcends
mere nostalgia; it’s a profound exploration of
identity, celebrity, and the power of visual
presentation. For beauty professionals and creative
practitioners, Marilyn’s centenary offers a
masterclass in the art of transformation – how
persona, presentation, and aesthetic vision can
define an era and endure across decades.
National Portrait Gallery, London
4 June – 6 September 2026
Marilyn Monroe, by Cecil Beaton,
bromide print, 1956,
Collection National Portrait Gallery
Photo: Getty Images
E12

more
more
Scan here to discover
more about this iconic
collection
Photo: Getty Images
13E

hairexhibition
TILDA’S
VISION
WITH HER UNCONVENTIONAL WORLDVIEW,
TILDA SWINTON EMBODIES A MODERN
IDEAL OF BEAUTY - AUTHENTIC AND UNIQUELY
FREE FROM CLICHÉ.
Daniela Giambrone
AN ARTISTIC PERFORMANCE
in progress. This is precisely what
Tilda Swinton’s life is - a chain
of collaborations, films, theatrical
performances, photoshoots and so
much more. Born in London on 5
November 1960 into a Scottish family
with a long tradition, as well as being a
schoolmate of Diana Spencer, she has
always stood out for her unconventional
vision. Theatre actress, star of both
small and big screen, muse to numerous
artists, style icon - what strikes us about
Tilda is her consistency with herself,
worn with extreme grace. Along
with appearing in the 2026 Pirelli
Calendar, she is currently celebrated
at Amsterdam’s Eye Filmmuseum with
the exhibition Tilda Swinton -
Ongoing, running until 8 February.
Tilda Swinton photographed by Jacqueline
Lucas Palmer in 1991, the year before her
accliamed success in Orlando, by Sally Potter.
E14

Tilda Swinton,
Fashion: Yves Saint
Laurent, Reykjavik,
2011 © Tim Walker
The exhibition at
Amsterdam’s Eye
Filmmuseum explores
Tilda Swinton’s
universe through
images, film
screenings,
performances and
public talks.
Tilda Swinton in front of
Eye Filmmuseum by Victor
Wennekes, 2025 ©
Eye Filmmuseum
Joseph Sacco’s Oeil de Jeune Femme, 1844 / Tilda Swinton, Fashion: Zac
Posen, Francesco Scognamiglio and Gaspar Gloves, Houston, Texas,
2014 © Tim Walker
15E

hairexhibition
A LIFE
Gary Kelly
IN ART
A LANDMARK EXHIBITION AT LONDON’S TATE MODERN TRACES
40 YEARS OF TRACEY EMIN’S GROUNDBREAKING PRACTICE,
SHOWCASING SOME OF HER MOST CAREER-DEFINING SENSATIONS.
TATE MODERN celebrates Tracey
Emin, one of Britain’s most provocative
and celebrated contemporary artists
with a major retrospective spanning
four decades of fearless creativity.
From monumental installations and
raw textile works to intimate video
pieces and striking sculptures, Tracey
challenges, confesses and ultimately
transforms personal vulnerability into
universal artistic statement. Her
unflinching exploration of identity,
emotion, and the body resonates deeply
within creative communities across
fashion, beauty, and design. Whether
through neon proclamations or
embroidered declarations, Emin’s
work demands engagement and
introspection. For those seeking creative
inspiration beyond convention,
this exhibition offers a masterclass
in authentic self-expression and the
power of turning lived experience
into transformative visual language.
Tracey Emin, I followed you to
the end 2024. Yale Centre for
British Art. © Tracey Emin
more
more
SCAN HERE to discover more
about Tracey Emin’s upcoming
exhibition at Tate Modern
Tracey Emin, The End of Love
2024. Tate © Tracey Emin
E16

Tracey Emin, Mad
Tracey from Margate.
Everyone’s been there 1997
© Tracey Emin
17E

hairspectacle
BROADWAY’S
HAIR
Gary Kelly
MOMENT
MAMMA MIA!’S BROADWAY REVIVAL SHOWCASES THE
TRANSFORMATIVE POWER OF HAIR ARTISTRY, PROVING
STYLING IS STORYTELLING AT ITS MOST SPECTACULAR.
WHEN THE LIGHTS rise on Mamma Mia!’s
Broadway stage, it’s not just a story that unfolds,
it’s a masterclass in hair artistry. The show’s wig
and hair design transforms performers into
characters through meticulous styling that
captures the free-spirited essence of
Mediterranean island life whilst anchoring the
show’s 1970s aesthetic sensibility. Wig
designers and hair stylists have created looks
able to withstand eight shows weekly whilst
maintaining flawless authenticity under intense
stage lighting. From Donna’s effortlessly tousled
waves to Sophie’s youthful, sun-kissed styling,
each character’s hair tells its own story,
communicating personality, emotion, and
narrative arc without a single word. For hair &
beauty professionals, Mamma Mia! represents
the ultimate intersection of creativity and
technical precision. This revival reminds us that
great hair artistry transcends the salon chair- it
celebrates the creative excellence that defines
our industry at its most inspired.
It’s hair styling elevated to theatrical
art form, where color placement,
texture manipulation, and structural
design become storytelling tools.
E18

more
more
SCAN HERE to catch
a glimpse of Mamma Mia!
Magic – now showing on
Broadway, NYC.
Photos: Photo: Joan Marcus
19E

hairdirection
Hair: RUSH Artistic Team Photo: Jack Eames Make-up: Lans Nguyen-Grealis
●
COLOUR
STATEMENT
E20

● ILLUSION OF MOVEMENT. “Optical art is
the inspiration, using abstract colour, shape
and lines to create the illusion of
movement. The use of horizontal lines
with movement creates the effect of optical
illusion by adding a whole different level of
depth and dimension to the look. The
contrast between light and dark berry
shades creates a dominant colour pattern
that lures you in when paired with her
piercing blue eyes. ”
Kirsty Judge and Tina Mehmi
Hair: Rainbow Room International Art Team
Photo: Chris Bulezuik / Make-up: Jak Morgan / Styling: Clare Frith
▲
EYE-CATCHING
COLOUR IS THE KEY
COMPONENT MAKING
THE STRONGEST,
MOST DRAMATIC
STATEMENT IN THIS
STUNNING SERIES
OF OUTSTANDING
HAIR LOOKS.
Gary Kelly
▲ SEAMLESS REFLECTION. “For this look, I
wanted the colour and the cut to work
together with absolute clarity. The teal
tone felt like the right choice because it
offers vibrancy without overpowering the
shape. The haircut is deliberately structured
and minimal, with a strong baseline
and clean graduation, allowing the colour
to appear almost seamless and reflective.
What I love about this look is the balance
between precision and the vibrant and
striking colour.” Suzie McGill
◆ WATERFALL EFFECT. “My Yin & Yang
Collection celebrates duality - the balance
of strength and softness, power and grace.
Inspired by the contrast between the
powerhouse alpha female and the soft
romantic, each look was designed to reveal
how beauty can live equally in boldness
and delicacy. Colour placement and
haircut design work in harmony, using
razor-cut precision and creative styling to
express individuality and emotion.”
Vivienne Mackinder
■ COLOUR PIXELATION. “This look is my
way of taking a classic bob somewhere
completely unexpected. I worked with
layered green tones, weaving a deeper
shade throughout to create a pixelated,
almost distorted effect that adds
movement. It’s about pushing colour and
shape until they spark something exciting.
This bob proves that even the simplest
silhouette can become a powerful colour
statement.” Sam Bell
◆
Hair: Vivienne Mackinder / Photo: Roberto Ligresti
Make-up: David Maderich / Colour: Gion Vincent
Hair: Sam Bell, Hair at 58 / Photo: Mateusz Sitek / Styling: Joey Bevan / Make-up: Roseanna Velin
21E

hairdirection
Hair: Marlene Lamont / Photo: Lee Howell / Make-up: Samantha Whyte
Styling: Graeme Bone / Assistants: Blayre Turnbull, Aletta Jean Murphy
◆
Hair: Danny Malone / Photo: Lee Mitchell
Make-up: Lauren Mathis & Ryan Hamilton
■
Hair: Casey Coleman, CHAIR Salons / Photo: Richard Miles
Make-up: Roseanna Velin / Stylist: Anna Latham
▲
■ LUMINOUS HIGHLIGHTS. “This look from
my Ethereal Elegance Collection is one of
my proudest creative moments - a true
celebration of colour as a storytelling tool. I
love how the diffused violet-smoked tones
and soft, luminous highlights breathe life
into the expansive texture, making the
colour the heartbeat of the entire
silhouette. The inspiration came from the
way light dances across natural movement:
how it settles into shadows, lifts the softest
curls, and transforms texture into
something otherworldly.”
Danny Malone
▲ PINKISSIMO. “This image is a perfect
example of how hair colour and hair cut
work in harmony. The choice of using
the vivid pink on the length, and toned
blonde on the shaved perimeter was a
conscious decision to help elevate the
final look. Almost a “skullet”, the colour
is the primary focus here as it stands out
above all, proving colour blocking can
be used in a way to enhance a haircut,
not just compliment it.” Casey Coleman
◆ CONTEMPORARY REBEL. “This is one of
my favourite images from by recent Rebel
Collection, which encapsulates an
emphatic celebration of the modern
Scottish spirit, rather than established
tradition. I shaped this work around the
attitude, energy, and the constant pulse of
contemporary Scottish culture today.
Instead of merely reflecting on the past,
the collection powerfully looks outward
toward the future.” Marlene Lamont
● VIBRANT CONTRAST. “This look
showcases a sculptural, avant-garde
hairstyle designed to frame and
illuminate the model’s features. The
placement of the rich red colour around
the mid-section of the style was
intentionally chosen to highlight the face
and accentuate the cheekbones, creating a
vibrant contrast against the deep, glossy
tones above. The effect draws the eye
directly to the model’s bone structure.”
Robert Masciave

●
Hair: Robert Masciave / Colour: Ceri Cushen / Photo: Robert Masciave Products: Revlon Professional
23E

2026
INTERNATIONAL
COLLECTION
TRANSFORMATIVE
TEAL
AMBER
HAZE
ELECTRIC
FUCHSIA
REDIRECTION is the new international trend collection for 2026 from John Paul Mitchell
Systems, exploring urgent change across society, industry and the environment. The significant
theme of REDIRECTION fits perfectly with the established sustainability goals of both John Paul
Mitchell Systems and the influential Paul Mitchell brand. This dedicated Colour, Cut & Style
collection features 3 truly transformative colour palettes, reflecting the most important trend
colours predicted for the year 2026: Transformative Teal, Amber Haze and Electric Fuchsia.

prointerview
HONOURING
HERITAGE,
Embracing the Future
John Paul DeJoria’s foundational wisdom
as Chairman and Co-Founder. Together,
they’re orchestrating a transformation that
doesn’t abandon what made Paul Mitchell
legendary, but rather amplifies it for a new
era. In conversation with Roby Pissimiglia,
CEO and Publisher of Estetica International
Network, they discuss the rebranding,
reorganisation, and the remarkable
journey that continues to evolve.
What distinguishes this rebranding
and company reorganisation?
JOHN PAUL DEJORIA: About 15-20 years
As John Paul Mitchell Systems evolves,
Michaeline and John Paul DeJoria
reveal how the brand bridges five
decades of hairdressing legacy with the
innovations shaping tomorrow’s industry.
In an industry rooted in tradition, John
Paul Mitchell Systems stands as a
testament to the power of honouring the
past while boldly stepping into the future.
Founded on hairdressing heritage and built
through decades of unwavering
commitment to salon professionals, the
brand now finds itself at a pivotal moment,
one where Michaeline DeJoria’s forwardthinking
vision as CEO meets her father
ago, Michaeline urged us to embrace
social media when we were sceptical. She
understood the future, and when we gave
her a million dollars to explore, she
outperformed expectations by 400%. That
taught me that youth sees differently. Now
we blend tradition with innovation. You
either change or you die. Our goal is
helping hairdressers build their future and
clientele.
MICHAELINE DEJORIA: The distinctive
features are aesthetics, elevated
packaging and cohesive imagery –
sustainability woven throughout, and
organisational restructuring. The company
reorganisation was the heaviest lift. You
can’t build levels on a weak foundation.
Without solid systems, you can’t grow.
Your varied departmental experience
shaped your leadership. How?
MICHAELINE: Working across different
E26

CEO and Publisher of
Estetica International,
Roby Pissimiglia (left),
with Michaeline and
John Paul Dejoria.
sectors allows me to understand the
impact of every decision. A choice about
bottle colour affects our international
distributors and warehouses. We’re all
rowing in the same direction. Without that
experience, I couldn’t steer the ship
toward the future.
How does Paris Hilton’s role as
ambassador strengthen the brand?
MICHAELINE: Paris has an incredibly large
audience spanning generations. She aligns
with our brand integrity and values. She’s
authentic; she partners with things she
genuinely believes in. She’s a lifetime Paul
Mitchell user with high standards. That
speaks volumes about us.
JOHN PAUL: She always takes care of her
hair. Her hairstyles are fantastic and
consistent. That matters.
What’s your perspective on artificial
intelligence?
MICHAELINE: You can’t wait on AI, you
have to jump in. Start with ChatGPT as an
entryway. Understand what you’re using it
for; different platforms excel at different
things. Consider AI a super assistant,
never a replacement for humans. You can’t
replace relationships, instinct, or creativity.
AI expands knowledge and boosts
productivity. Try it and see how it helps
you do more of what you love.
JOHN PAUL: I spoke with Sam Altman,
one of AI’s architects. I asked if AI would
replace hairdressers in 20 years. He said if
he didn’t have a job, he’d want to be a
hairdresser because nobody wants a
machine designing their hair. Hairdressers
will always have jobs. Those who embrace
AI tools to sharpen their skills will thrive.
How important is charity to John Paul
Mitchell Systems?
JOHN PAUL: It’s vital. Early in life, I learned
that success without sharing it means
you’ve failed. Many of our charitable
initiatives support hairdressers worldwide.
We’ve taken distributors to launch Sea
Shepherd ships, creating memorable
experiences that reinforce our values.
MICHAELINE: Charity is woven into our
DNA. With great success comes great
responsibility. We proudly support
organisations like Baby to Baby, which
serves millions of underserved children.
We’ve been backing them for a decade
while supporting causes spanning
environment, people, and communities
worldwide. We try to spread love as much
as possible.
Tell us about Paul Mitchell’s legacy.
JOHN PAUL: Paul Mitchell, born Cyril T.
Mitchell, changed his name before leaving
England for America. But crucially, despite
business success, his business card
always read “Paul Mitchell, Hairdresser.”
He and I alternated as president and
chairman, yet his identity was always
hairdresser first. We named our product
line after his hairdressing name because
that’s who he was. His legacy reminds us
that being a hairdresser was his greatest
pride until the day he died. That’s what
Paul Mitchell the company represents,
hairdressers and their craft.
Your leadership philosophy ten years
ago was “be a leader, not a boss.”
Has it evolved?
MICHAELINE: The philosophy remains
unchanged, I’m simply not boss material.
Where I’ve evolved is balancing
parenthood and professional responsibility.
I used to feel guilty taking work calls away
from my children, but I’ve reframed it: I’m
showing them how to be productive and
show up for people who depend on you.
That’s something to be proud of. With my
team, it’s the same foundation. The more
we work together, the more we learn each
other’s styles, trust our instincts, and take
bigger risks. But the core philosophy is
identical.
What drives you to continuously push
boundaries?
MICHAELINE: It’s always time to push
boundaries. Businesses that stop changing
suddenly want to do something different,
and that’s when they fail. We want our
partners, customers, and professionals to
grow with us. We’re a collaborative
company tightly connected to the industry.
We embrace disruptive opportunities
when they align with our ethos and sound
fun. We love what we do, and we want to
share that enthusiasm with everyone.
Your message to hairdressers
worldwide?
MICHAELINE: We could not love you more
than we do. Thank you for everything.
Times change, but no one replaces a
hairdresser. You’re not just doing hair,
you’re a friend, therapist, sounding board,
and source of quiet time. You’re so much
more. Never forget your value.
JOHN PAUL: Hairdressers are invaluable.
A decade ago, I heard about a customer
seeking divorce advice from their
hairdresser. Hairdressers communicate
with customers better than customers
communicate with their own families.
Going forward, my message is simple: be
kind. Just be kind to everyone. You’ll be
happier because of it. Peace, love, and
happiness.
27E

prodossier education
Investing
in
As we navigate workforce challenges
and evolving client demands, education
emerges as the critical investment that
transforms careers, builds businesses,
and ensures the profession's future.
Excellence
Gary Kelly
E28

The UK hairdressing
industry stands at a pivotal
moment. Recent events have
reshaped workforce dynamics,
apprenticeship numbers
have declined, and an aging
population of stylists threatens
knowledge transfer to the
next generation. Yet within
these challenges lies
opportunity - for salons that
recognise education
as their most powerful
investment tool.
>>>
29E

prodossier education
THE RECRUITMENT REVOLUTION
In an industry where 78% of salons report recruitment difficulties, education has
become the differentiator. Brian McCallum, Creative Director at ROAR Hair &
Beauty and one of the youngest Goldwell Educators, transformed his recruitment
strategy by making education visible: “Instead of trying to find talent, we now
attract stylists who actively want to be part of a team that invests in them. When
people feel supported, challenged, and genuinely cared for, they stay longer and
grow with the salon.” This 'investment in people' approach isn’t just about formal
training programmes and certainly isn't limited to money: for Siobhan Haug of
Haug London Haus an investment in time and commitment is equally as significant.
Her apprentices spend mornings at weekly in-house training led by different
team members, exposing them to the full breadth of skills. “I am convinced this will
help them become the most incredible next generation of hairdressers,” she adds.
>>>
(top - bottom): Siobhan Haug, Chris
Grimley (l), Mike Taylor (r), Ann Veck,
Laura Leigh Kerr (l) & Tracey Ann Smith (r).
ADDRESSING CRITICAL SKILLS GAPS
Chris Grimley, with over forty years’ experience and founder of Texture Curl
Academy is a keen advocate of plugging one of our industry's most pressing
skills gap: in texture and afro hair education. ”Many professionals still qualify
without the fundamental skills needed to work confidently with all hair types.
This isn't a niche issue; it’s a core competency.” Anne Veck, an outstanding
educator for 35 years, has made textured hair one of her top hair missions,
after immersing herself in a Birmingham afro specialist salon 16 years ago. Her
approach helped transform her own business, with the sector now representing
20% of turnover. ”There is a massive gap - and therefore opportunity - in
proficiently educated salons,” she explains. ”You simply can’t afford to turn away
clients because you lack a specific skill relating to their natural hair type.”
THE MENTAL HEALTH DIVIDEND
Training and education can have a profoundly positive impact on overall wellbeing,
instilling a sense of confidence that reduces stress and self-doubt. When
staff feel capable and equipped, they enjoy coming to work, and can approach
clients with energy and positivity that transforms the entire salon atmosphere.
Education becomes not just skill development but a wellbeing strategy that builds
team resilience. ”I”ve seen assistants arrive shy and uncertain, then develop
real confidence in their skills, their voice, and their creativity,” says Laura Leigh
Kerr, Academy Director at Rainbow Room International ”That transformation
doesn't just benefit the individual - it lifts the whole team.”
CAREER TRANSFORMATION THROUGH TEACHING
For many stylists, becoming an educator opens entirely new career dimensions.
Tracey Ann Smith’s journey from stylist to Creative Director at MOOD
Hair, international platform artist, and brand ambassador illustrates education’s
transformative power. ”Education is the heartbeat of growth,” she says. ”It’s the
catalyst that turns raw talent into confidence and confidence into opportunity.”
Mike Taylor’s path began pragmatically - learning to teach at Basingstoke
College so he could train staff for his Newbury barbershop. Twenty years later, he
E30

owns 11 barbershops and two academies. Mike adds: ”There are hair
professionals all over the world, on stages, owning shops that were
once my students. It's a great feeling.”
THE KNOWLEDGE TRANSFER IMPERATIVE
With many experienced stylists approaching retirement,
knowledge transfer has become urgent. Mike emphasises
hands-on learning at MTE Academy: ”We prioritise ’hands
in hair’ for apprentices, building the foundations and
muscle memory they need to thrive.” His approach treats
qualification as the beginning: ”Qualifying is like passing
your driving test - it’s literally the start of the learning
journey.” The investment case for education is clear. It
attracts talent, retains teams, addresses skills gaps, supports
mental health, and creates career pathways.
”Education transforms
salons from service
providers into career
destinations – building
loyalty, resilience, and longterm
success through
continuous learning.”
THE CONTINUOUS LEARNING MINDSET
“Stay current, stay successful. Today's clients are
very savvy. The moment you think you know it all is
the moment you fall behind.” - Anne Veck
”The foundations are everything but qualifying is like
passing your driving test. The learning journey should
never stop.” - Mike Taylor, MTE Academy
BUILDING CONFIDENCE, TRANSFORMING CAREERS
”The right mentor can elevate a stylist from uncertainty
to artistry - from ‘I’m not sure’ to ’watch me’. When a
stylist learns to express themselves fully, their career
instantly elevates.” - Tracey Ann Smith, MOOD Hair
"Confidence reduces stress and self-doubt. When people
feel valued and equipped, they enjoy coming to work.”
Laura Leigh Kerr, Rainbow Room International
THE TEXTURE EDUCATION GAP
”Clients travel long distances because they struggle to
find trained stylists locally. This gap limits confidence,
restricts progression, and impacts clients negatively.”
Chris Grimley, Texture Curl Academy
”From a business standpoint, you can’t afford to turn
away clients because you lack a specific skill.”
Anne Veck
INVESTMENT STRATEGIES
”Education was never an add-on - it was the foundation
of our culture. Making our commitment visible
transformed recruitment.” - Brian McCallum, ROAR Hair
& Beauty
”Investment doesn’t always come down to money. Often,
it’s the time, consistency and commitment that make the
biggest impact.” - Siobhan Haug, Haug London Haus
31E

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hairtrends
N T

THE SEASON conveys its inner beauty through shape, texture, and tone.
These revelations capture winter's creative energy, translating atmosphere into
artistry where technical precision meets imaginative vision, defining the collections
that will shape the months ahead.
LA STAGIONE esprime la sua bellezza interiore attraverso forme, texture
e tonalità. Elementi che catturano l’energia creativa dell’inverno, trasformando
l’atmosfera in arte. La precisione tecnica incontra la visione immaginativa, dando
vita alle collezioni che plasmeranno i mesi a venire.
L'HIVER révèle sa beauté à travers la forme, la texture et la nuance, capturant
l’énergie créative de l’hiver. L’atmosphère devient art, où précision et imagination
définissent les collections qui marqueront les mois à venir.
ER
DIMENSIONS
DIE JAHRESZEIT offenbart ihre innere Schönheit durch Form,
Textur und Ton. Diese Einsichten fangen die kreative Kraft des Winters ein und
verwandeln Atmosphäre in Kunst, wo technische Präzision auf Vorstellungskraft
trifft und kommende Kollektionen prägt.
LA TEMPORADA revela su belleza interior mediante forma, textura y tono.
Estas visiones captan la energía creativa del invierno y transforman la atmósfera en
arte, donde precisión técnica e imaginación definen las colecciones venideras.
Opening & left page
Art Direction: Alessandro Galetti@Art Hair Studios/Photo: Sergio Spanu/Make-up: Momh Studio, Mara De Marco/Styling: Eleonora Papetti/Products: Wella Professionals

hairtrends
video
video
Art Direction: Mark Hayes
& Richard Ashforth for Vidal Sassoon
< Hair & Colour: Z. Nagy & J. Hunter
> Hair & Colour: K. Latham, S. Salerno
& P. Grubb, A. Senn
Photo: R. Kesha, H. Miller
Make-up: M. Keri,
M. Nobuoka, P. Vrijheid
Styling: M. Carroll-Grubb, M. Kelly

hairtrends
Hair, Make-up & Styling:
Christian Ríos
Photo: Esteban Roca

Hair: Sara Allsop@Dharma Hair
Photo: Jock Robson
Make-up: Richard Symons
Styling: Sopheak Seng

hairtrends
Art Direction:
Charline Gohel@Mod’s Hair
Photo: Harold Bérard
Make-up: Vanille Gautier
Styling: Lila Sion
video
video

Hair: Danilo Giangreco
& Emy Roccabella
Photo: Danilo Giangreco
Make-up: Ran & Dora
Styling: Emy Roccabella

hairtrends
Hair: Viktoriia Vradii
Photo: Desmond Murray
Make-up: Lauren Mathis
Styling: Clare Frith
Products: La Biosthétique Paris

Hair: Marlene Lamont
Photo: Lee Howell
Make-up: Samantha Whyte
Styling: Graeme Bone

hairtrends
RITRATTO
In homage to timeless femininity, creative director
Stefano Lorenzi explores the chic of 20th Century
Italian cinema.
In omaggio all’intramontabile femminilità, il direttore
creativo Stefano Lorenzi esplora l’eleganza del cinema
italiano del XX secolo.
En hommage à la féminité intemporelle, Stefano Lorenzi
explore le chic du cinéma italien du XXe siècle.
In Hommage an zeitlose Weiblichkeit erkundet
Stefano Lorenzi den Chic des italienischen Kinos des 20. Jh.
En homenaje a la feminidad, el director creativo
Stefano Lorenzi explora el cine italiano más chic del s. XX.
Art Direction: Stefano Lorenzi@Aldo Coppola
Photo: Giacomo Licheri
video
video
ALDO COPPOLA

hairtrends
video
video

< >
Hair: Malvina Saiu
Coach: Laetitia Guenaou
Photo: Maciek Świstek
Make-up: Karolina Supernak
Styling: Weronika Wysoczyńska

hairtrends
Hair: Ann Marie Young
@Jingles Hair Design
Photo: Fiona Quinn
Make-up: Chanelle Aldrige
Styling: Brooke Tyson

Hair: Elly Paynter & Ryan King
Photo: Georgia Wallace
Make-up: Brooke Clarke
Styling: Ysha Giorno

hairtrends
Hair: Raúl de Andreas
Photo: David Arnal
Make-up: Eva García
Products: Davines

Hair: Ivonne Martens
Photo: Studio Ivo De Kok
Make-up: Anouk van Emmerik
Styling: Annet Veerbeek

hairtrends
Hair: Sara Piera
@Salones Carlos Valiente
Photo: Esteban Roca
Make-up: Nancho Sanz
Styling: Marc Estela

Hair: Fran Torralba@Pelsynera
Make-up: Pelsynera

hairtrends
Hair: Christian Wiles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Rosie Briscoe

Art Direction: Bruno Marc Giamattei for
The Fellowships 2025 ClubStar Art Team
Project Leader: Josh & Sophie-Rose Goldsworthy
Photo: Jamie Blanshard
Make-up: Katie Moore

hairtrends
Juxtapositions of preservation & disruption.
Mix perfetto di tradizione e innovazione.
Entre tradition et rupture.
Zwischen Bewahren und Wandel.
Preservación y disrupción unidos.
Art Direction: Cyril Morgan
Hair: A. Nolan, A. E. Dunne,
L. O’Keeffe, P. Downey
Photo: Jamie Moore
Make-up: Blaithin Griffin

hairtrends
Hair: Steven Smart@Smartest 73
Photo: Jamie Blanshard
Make-up: Debra Smart
Styling: Ginger Ninja

Art Direction:
Shayna + Florian Knittel
Hair: Shy+Flo Team
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Emi Papanikola

hairtrends

SUBLIME, NATURAL BEAUTY
Discover this season's collection from Viva La Vie,
a symphony of sophisticated, yet audacious styles.
La nuova collezione di Viva la Vie offre una sinfonia
di stili sofisticati ma audaci.
La collection Viva La Vie offre une symphonie de styles
à la fois sophistiqués et audacieux.
Entdecken Sie die neue Kollektion von Viva La Vie:
eine Symphonie aus eleganten und zugleich kühnen Styles.
Descubre la colección de esta temporada de Viva La Vie,
una sinfonía de estilos sofisticados y audaces.
Art Direction: Hiléna Neto
Photo: Jules Egger
video
video
VIVA LA VIE

hairtrends
Art Direction:
Jean-Marie & Stessie Contreras
Hair: Marc Thibault
Photo: William Cerf, Stéphanie Dal
Make-up: William Cerf
Styling: Clara Maftouh

Hair: Laura Scott@Mark Leeson
Photo: Richard Miles
Make-up: Lauren Mathis
Products: Goldwell

hairtrends
Hair: Carol Ritchie
Photo: Desmond Murray
Make-up: Saffy Burton
Styling: Lewis Robert Cameron

Hair: Evos Parrucchieri Team
Art Direction: Vittorio Masciarelli
Photo: Vincenzo Valente
Make-up: M. Theisen, A. Maggioni
Products: Creattiva Professional

hairtrends
Haute Mutation - born from a need to evolve!
Haute Mutation - nata dal bisogno di evolversi!
Haute Mutation - née pour évoluer !
Haute Mutation - Wandel neu gedacht!
Haute Mutation: ¡evoluciona!
video
Hair: Emy Roccabella
Photo: Danilo Giangreco
Make-up: Sasha Chudeeva
Styling: Borna Prikaski
video

hairtrends
Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Borna Prikaski

Hair: Bruno Marc Giamattei
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico Europe

hairtrends
Art Direction: Claude Tarantino
Photo: Jules Egger
Model: Vendela Halvorsen
Products: Schwarzkopf Professional,
Mizutani

Art Direction: Christophe Gaillet
Hair: HCF Creative Team
Photo: Maciej Swistek
Make-up: Maja Blawuciak
Styling: Kasia Jabłońska
Products: L’Oréal Professionnel

hairtrends
INFRAROUGE
The ZV hair fashion team presents powerful, sensual and
elegant hairstyles that radiate confidence & personality.
Il team moda di ZV presenta look potenti, sensuali ed
eleganti, che sprigionano sicurezza e personalità.
L’équipe ZV Hair Fashion crée des coiffures puissantes
et sensuelles, révélant confiance et personnalité.
Das ZV Hair Fashion Team präsentiert kraftvolle, sinnliche
und elegante Frisuren voller Ausstrahlung und Stil.
El equipo de moda capilar ZV presenta peinados sensuales y
elegantes que irradian confianza y personalidad.
Art Direction: Antonio Weinitschke
Hair: Zentralverband Friseurhandwerk
Photo: Erwin Wenzel
video
video
ZENTRALVERBAND FRISEURHANDWERK

hairtrends
Hair: James Parr
Photo: Lee Nash Jones
Products: Denman Professional
Images: FPA

Hair: Matt Clarke
@Esq Male Grooming
Photo: Georgia Wallace
Make-up: Brooke Clarke

hairtrends
Hair & Photo: Bill Tsiknaris
Colour: Chris Tsiknaris
Make-up: Brooke Clarke

Hair: Elle Foreman@Tribe Salons
Photo: Chris Bulezuik
Make-up: Katie Moore
Styling: Borna Prikaski

hairtrends
Hair: Robert Stary
& Marek Metelka
Photo: Nikola Šrajerova
Make-up: Eva Svobodova

video
video
Hair: Dessange Paris
Photo: Julie Robert
Styling: Nado Al Tabbal-Lefèvre

hairtrends
DISCOVER MORE...
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