ScandAsia China - April 2015

APR 2015
China
CHINESE
CLOUDS
Theme:
How to pick a school
ScandAsia.dk ScandAsia.fi ScandAsia.no ScandAsia.se

Coming Events
Swedish Chamber Shanghai:
SPRING GALA 2015
Your FREE
ScandAsia
Magazine
in China
ScandAsia is the only magazine
that covers all the Danish, Finnish,
Norwegian, and Swedish residents
in China.
We also publish a ScandAsia
magazine in Thailand, Singapore and
the rest of South East Asia.
Please sign up for
your own FREE copy:
www.scandasia.com
Publisher :
211 Soi Prasert Manukitch 29
Prasert Manukitch Road
Chorakae Bua, Lad Prao
Bangkok 10230, Thailand
Tel. +66 2 943 7166-8,
Fax: +66 2 943 7169
E-mail: news@scandasia.com
Editor-in-Chief :
Gregers A.W. Møller
gregers@scandmedia.com
Assistant Editor:
Joakim Persson
Joakim@scandmedia.com
Advertising :
Finn Balslev
finn@scandmedia.com
Graphic Designer :
Peerapol Meesuwan
Peerapol@scandmedia.com
Distribution :
Wanvisa Rattanaburi
wanvisa@scandmedia.com
Printing :
Advanced Printing Services Co., Ltd.
Daily news and
features here:
www.scandasia.com
Come along on a journey through the 1920’s Jazz
Age of Shanghai and be dazzled by the decadence
at Peace Hotel on the Bund. Prepare for a great
evening filled delicious food and drinks as well
as great entertainment, the Honorary Award
Ceremony and surprises. After dinner let your feet
get busy to the sound of live jazz.
Host of the evening will be Malou von Sivers,
Swedish Chamber Beijing:
Leadership Pipeline
Chamber Business Breakfast: Companies must think
and act in accordance to their strategic position
and adjust the leadership structure to reflect
accordingly. New business challenges, the new
generation, changes in the workforce, leadership
gaps and updated strategic positioning are some of
the main trends that impact how companies build
their Leadership Pipeline for the future. Ensuring
continued success and strong future leadership is
for many companies in China still one of the most
important questions on the agenda. The war for
talents is still a highly relevant question, but how we
FBCS: How to build
a successful team
in China
In today’s competitive environment, poor
team work and cooperation are becoming
increasingly important factors driving the costs
of an organization. Come and listen to Anders
Henningsson sharing his experiences on how to
build high performing cross-functional teams in
an Asian environment. Anders has lived in Asia
for more than 14 years and has over 10 years of
experience as a Managing Director for different
companies. He always aims at combining the best
of people, competences and cultures in order to
create efficient organizations based on strong
values and ethics.
Where: Renaissance Suzhou Hotel, Wuzhong,
Suzhou, Jiangsu,
When: Thursday, April 16, 2015, 15:00-17:00
Registration: Please sign up at
fbcs@fbcs.fi by noon, Tuesday the 14.4.2015.
an award winning journalist and TV personality, and
also a renowned moderator and keynote speaker.
Where: Fairmont Peace Hotel 20 Nanjing Road
East Shanghai 200002, China
When: Friday, April 24, 2015-Saturday, April 25,
2015, 18:00 – 01:00
Contact klara@swedishchamber.com.cn
manage this question today is different…
Niklas Olsson from Celemi, a company that
helps organizations change and develop using “the
power of learning” as the vehicle to make changes
happen, will present ideas and inspiration on how
you can get your company to the next level and
not be left behind.
Where: Board Room, 2nd floor,
Radisson BLU Hotel Beijing
When: Tuesday, April 14, 2015, Time: 08:00-09:3
Nordic Chambers
Hong Kong: How to
Motivate
How to motivate employees and colleagues to
work smarter and harder and perform better is
not always so easy. Join us to learn tips and tricks
for improving your leadership and motivational
skills within the different cultural contexts of
local, mainland and other international cultures.
Eric Tarchoune, Founder and Managing
Director of Dragonfly Group, a China-centric
Human Resources consultancy, has 20+ years
experience in China and currently shares his
time between Hong Kong and Mainland China.
Where: Mannheimer Swartling, located at 33/F,
Jardine House, 1 Connaught Place, Central
When: Tuesday 29 April, 09:00 - 10:00am
Sign up by sending an email to
Birgitte, dcc@dcc.hk
no later than 27th April 2015.

Selvrisiko
kr. 0
Her er der intet der står med småt....alt er inklusiv!
Lad dig ikke snyde....hos os er der ingen overraskelser, når du
henter din sommerferiebil.
Vores priser er ALT INKLUSIV - ingen selvrisiko ved skader.
Så kør trygt afsted i en bil fra Europcar.
Book online på europcar.dk/udlandsdansker eller
kontakt vores danske reservationscenter
på tlf. +45 89 33 11 33 eller
mail: reservations@europcar.dk

News Brief
SAS direct flight Hong Kong-Stockholm
SAS will depart five times a week from
Hong Kong direct to Stockholm with
good connections to and from Oslo and
Copenhagen, commencing on 10 September
2015. The ticket sales for the new direct flight
route opened on 29 January. The non-stop flights
will be flown by SAS brand new Airbus 330
Enhanced.
This is the fourth SAS direct route between
Scandinavia and Asia and it will offer good
connections to and from central airports in
Europe. SAS is the only airline that flies between
Scandinavia and Hong Kong, one of the world’s
busiest airports and an important hub for the
region. Hong Kong is also the number one
airport in the world for freight and SAS therefore
anticipates big interest in freight shipments on the
new route.
SAS already has direct flights between
Copenhagen and Beijing, Shanghai and Tokyo in
Asia.
“We are launching a product that is attractive
for our frequent flyers not only in terms of
comfort, service onboard, an upgraded cabin
with new entertainment system and WiFi, but
also a very appealing timetable and ticket prices.
With this new direct route to Hong Kong, SAS
is continuing to deliver on its vision of making
life easier for Scandinavian travelers. We are
extremely proud and expectant,” said Eivind
Roald, Executive Vice President Commercial, SAS.
“We are seeing increased demand for long
haul flights between Scandinavia and Asia and
USA. Many Scandinavian companies with regional
head offices in East Asia are based in Hong Kong
and we look forward to welcoming everyone
onboard,” he added.
The flight time from Stockholm to Hong
Kong is estimated at around 10 hours and 20
minutes. The timetable is also designed to enable
travelers from Oslo and Copenhagen to make a
smart connection to the flight with short transfer
times. Ticket prices during the campaign period
start at SEK 4,999.
The route will be operated by a 262 seat
Airbus 330 Enhanced. However until mid
October, the flight will be with either an Airbus
330 Enhanced or an Airbus 340.
In February SAS launched the new SAS
Airbus A330 on flights between Copenhagen
and Newark with a new design, new seats, new
infotainment system and onboard WiFi.
Upgrading the fleet
This heralds the launch of SAS’s investment in its
long haul fleet in which seven existing aircraft are
being updated and new aircraft will enter service
from fall 2015. The changes are as follows:
• Cabin upgrade on seven Airbus A330/A340s
• Four new Airbus A330-300s to be delivered in
2015 and 2016
• Eight Airbus A350-900s to be delivered from
2018 onwards with an option on an additional six
SAS’ new cabin offers: SAS Go, SAS Plus, SAS
Business
“We are delighted to now be able to present
our ultramodern cabin. It is a huge boost for SAS
and will give our customers a totally new in flight
experience. The new interior is designed to meet
the needs of our frequent flyers and substantially
strengthens our customer offer,” says Rickard
Gustafson, President and CEO of SAS.
The materials and color scheme in the new
cabins have been chosen to create a welcoming
and relaxing atmosphere. The seating in SAS Go
and SAS Plus is designed with good storage to
create extra space. All seats in SAS Business have
direct access to aisles and fold flat as sleeper seats.
The bedding comes from Hästens, the oldest bed
manufacturer in Sweden, to ensure passengers
enjoy a high class sleeping experience. The aircraft
has a new on-demand entertainment system with
HD screens and WiFi in all classes.
Hong Kong facts:
• The number one airport in the world for
freight and the route is expected to attract big
interest for freight.
• The most popular destination in Asia and
had previously lacked a direct route from
Scandinavia.
• From 1992 to 1999, SAS had direct flights
between Hong Kong and Copenhagen.
Zhong Shang forms joint venture in Denmark
The Chinese company Zhong Shang has
formed a joint venture with COOHÉ
Denmark A/S, aiming at developing
products for the Danish and European markets
as well as bringing Danish design to China.
Zhong Shang supplies products to leading
chain stores in China, Korea and Japan such
as Watsons, Mannings and 7-11. The company
was founded in 2006, has more than 500
employees and develops more than 600 products
every year. It designs, develops, produces and
distributes cosmetics, personal care products and
houseware products with brand licenses from
world famous cartoon brands such as Hello Kitty,
Barbie and Snoopy.
Denmark’s strong design competence was the
main reason for Chinese Zhong Shang’s decision
to establish a joint venture in Copenhagen.
“When it comes to Nordic design, Denmark
has a unique reputation, many passionate
designers and several world-famous brands.
These are all factors which Chinese consumers
find attractive. Through our joint venture in
Copenhagen, we wish to make Danish design
as well as Denmark’s special, high-quality
lifestyle available to consumers in China”, says
Tinghua He, Owner of Zhong Shang & COOHÉ
Denmark A/S.
The joint venture was established with the
assistance of Copenhagen Capacity, the Danish
capital city region’s official organisation for
investment promotion, business development
and cluster growth. Copenhagen Capacity helped
Zhong Shang with, among other things, strategic
advice, provision of location benchmarks and
market analyses, contact to Danish companies,
business partners and service providers.
Copenhagen Capacity enables all companies
considering locating or expanding their operations
in Copenhagen to succeed and achieve their
business goals. Their services are open to all
foreign-owned companies and are free of charge.
4 ScandAsia.China • April 2015

Ericsson acquires Sunrise Technology in China
News Brief
The Swedish telecom group Ericsson
announced on 16 March 2015 that it has
signed a definitive agreement to acquire
the telecom business of Sunrise Technology,
a provider of IT services in the operations
and business support systems (OSS/BSS)
domain. Sunrise Technology has a strong track
record of delivering complex IT solutions to
leading operators in China. The unit which is
headquartered in Guangzhou, China, will continue
to exist as a separate entity - serving customers in
sectors other than telecom.
The news follows on a recent announcement
to announce major redundancies in Sweden
where Ericsson will shed 2,200 employees in
Sweden. Approximately 1,000 employees -
almost all of whom are based in Guangzhou - will
join Ericsson by Q2 2015, subject to customary
closing conditions. These employees have
expertise in IT consulting; systems integration for
charging and billing systems, customer relationship
management and business intelligence/analytics
solutions; and application development and
maintenance.
“The completion of this acquisition
significantly strengthens our position in China
and shows our commitment to the market,” says
Mats H. Olsson, Senior Vice President and Head
of Asia-Pacific at Ericsson.
“The skills and experience of the Sunrise
Technology employees will be key for us to
continue providing leading services to our
customers in China.”
Magnus Mandersson, Executive Vice President
and Head of Business Unit Global Services at
Ericsson, says:
“China is the world’s biggest mobile market
in terms of number of subscriptions, with 1.285
billion. Most of the country’s telecom operators
are at the beginning of their IT transformation
journeys, and will soon replace their legacy IT
systems with next-generation solutions that
will enable them to launch digital offerings. The
acquisition of Sunrise Technology’s telecom
business will boost our ability to serve mobile
operators’ IT transformation needs in China, and
is aligned with our strategy of becoming a global
ICT leader.”
Ericsson’s strategy to create value builds on
a combination of excelling in its core business
and establishing leadership in targeted growth
areas. The group says the acquisition of Sunrise
Technology strengthens its position in OSS/BSS,
which is one of the targeted areas. Great strides
have been made already, with leading analyst
firms describing Ericsson’s OSS/BSS portfolio as
the most comprehensive offering in the telecom
market. To maintain momentum in OSS/BSS,
Ericsson has previously acquired companies such
as Telcordia (2012), TeleOSS and Telcocell (2013),
GEOSS (2014), and TimelessMIND (2015).
Call +352 43 88 77 77 to find out more about our service
WEALTH PLANNING
You know where to go. We know
how to guide you there.
Moving abroad can be very complicated. There are many things to consider, including
the requirements of the different regulatory regimes to which cross-border wealth
planning is subject. Let us guide you through the legislative labyrinth, and help you
avoid unnecessary, time-consuming paperwork, as well as any unwelcome (and often
expensive) surprises along the way. No matter where life takes you, Nordea’s in-house
wealth-planners and their external network of experts can ensure that you are well
prepared to meet the challenges that moving abroad brings.
Visit us at www.nordea.lu/WP , call +65 6597 1084 or e-mail
kim.nielsen@nordea.sg
Making it possible
Nordea Bank S.A, Singapore Branch is part of Nordea Group, the leading financial services group in the Nordic and Baltic Sea regions. Some products and services may, due to local regulations, not be available to individuals resident in certain countries
and their availability may depend, among other things, on the investment risk profile of persons in receipt of this publication or on any legislation to which they are subject. Nothing in this publication should be construed as an offer, or the solicitation of an
offer, to purchase, subscribe to or sell any investment or product, or to engage in any other transaction or provide any kind of financial or banking service in any jurisdiction where Nordea Bank S.A., Singapore Branch or any of its affiliates do not have the
necessary licence. Published by Nordea Bank S.A., R.C.S. Luxembourg No. B 14.157 on behalf of Nordea Bank S.A., Singapore Branch, 3 Anson Rd #20-01, Springleaf Tower, Singapore 079909. www.nordeaprivatebanking.com subject to the supervision
of the Monetary Authority of Singapore (www.mas.gov.sg).
April 2015 • ScandAsia.China 5
AD_ScandAsia_Kim_WP_eng NEW.indd 1 14/08/2014 12:04

News Brief
Volvo Cars selects Port
of Gothenburg for China exports
The Port of Gothenburg will be the new
export port for Volvo cars to China, as well
as Finland and Russia, with an estimated
volume of around 30,000 cars each year.
The Port of Gothenburg has for a long time
been the principal export gateway for Volvo Cars.
It has now been confirmed that Volvo Cars has
also chosen its home port for exports to Finland,
Russia and China. The cars were previously
exported via Wallhamn.
The Volvo cars will be exported via the Car
Terminal at the Port of Gothenburg, Logent Ports
& Terminals. A completely new service from the
terminal will be established for this purpose.
“We are the largest export port in
Sweden for cars and this new development
has consolidated this position even further. It is
particularly heartening that Volvo is choosing to
continue to focus on its home port,” said Claes
Sundmark, Vice President, Sales and Marketing at
the Port of Gothenburg.
Volvo Cars sold over 80,000 cars in China
When Volvo Car Group (Volvo Cars)
announced its financial results for
the previous year 2014, it was clear
that China is playing a key role. As the company’s
largest market, Volvo Cars sold over 80,000 cars
there. In Europe, meanwhile, Volvo grew twice
as fast as the overall market and all of its main
competitors in the region.
The all-time sales record of 465,866 cars
was an increase of 8.9 per cent compared to
427,840 in 2013, and was supported by strong
performances in China and Europe.
Volvo reported a 17.4 per cent increase
in operating profit for 2014 to 2,252 MSEK,
compared to 1,919 MSEK in 2013, as record sales
cleared the way for the company to continue
investing in its global transformation. Revenue for
the year was 129,959 MSEK, up from 122,245
MSEK in 2013. The car brand has now reported
sales growth every month since July 2013.
“It is essential to remember that the company
is in an investment phase right now,” said Håkan
Samuelsson, President and Chief Executive. “The
fruits of these investments will start to be felt
from this year.
Volvo Cars is investing in a global
transformation as part of its long term strategic
ambition to enhance its position as a global
premium car maker. Driven by the complete
renewal of its product range, Volvo is aiming to
double sales to around 800,000 cars a year in the
medium term.
During 2014, Volvo Cars took several
important steps towards achieving these goals.
It unveiled the all-new Volvo XC90, which
is built on an entirely new, in-house developed
Scalable Product Architecture (SPA) technology,
which improves driveability and provides a wider
range of design options. SPA will be used across
the product range in future and will generate
economies of scale, improvements in productivity
and improved profitability.
The XC90 also features Volvo Cars’ new
in-house developed Drive-E powertrain, which
provides a world leading combination of power
and low carbon emissions. Drive-E will also be
introduced across the product range in future.
In addition, the XC90 offers world first safety
technologies and the most comprehensive safety
package on the market as standard.
In 2014, the company also continued to
expand its industrial footprint in China and
Europe.
Production of the best-selling XC60 started
at its Chengdu plant, while the company also
expanded its manufacturing footprint in China by
6 ScandAsia.China • April 2015

Q&A
Reader profile of the month
Exports to China will also be shipped by Euro
Marine Logistics. The cars will be transshipped to
deep sea car carriers on the continent.
The models that will be shipped from
Gothenburg are the Volvo S80, V70, S60, V60,
XC70 and the new Volvo XC90.
The Belgian shipping company Euro Marine
Logistics that will operate to Finland and Russia,
calling once a week.
“It is extremely pleasing that Volvo Cars has
chosen our terminal at the Port of Gothenburg as
its export port for the Finnish, Russian and Chinese
markets. This represents a substantial increase in
volumes and completely new destinations,” said
Anders Madsen, President of Logent Ports &
Terminals.
Last year, 166,000 cars were imported or
exported via the Port of Gothenburg, representing
an increase of two per cent on 2013.
announcing that SPA-based cars will be built at its
plant in Daqing. In Sweden, the re-introduction of
a third shift in the Torslanda plant was announced,
creating 1,300 new jobs.
“Looking back at 2014’s performance gives
me confidence in our future performance,” said
Mr Samuelsson. “By any measure, Volvo Cars is
performing well. Sales are growing, a range of all
new products are on the way, we are leading the
field in new technologies and Volvo Cars is well
positioned for the future.”
Volvo Cars is one of the most well-known
and respected car brands in the world. Volvo Cars
head office, product development, marketing and
administration functions are mainly located in
Gothenburg, Sweden. Volvo Cars head office for
China is located in Shanghai. The company’s main
car production plants are located in Gothenburg
(Sweden), Ghent (Belgium) and Chengdu (China),
while engines are manufactured in Skövde
(Sweden) and Zhangjiakou (China) and body
components in Olofström (Sweden).
Torsten
Edens
Torsten Edens, 49, moved to
Vietnam with his wife Mona
and 16 year old daughter
Sophia in January 2014 to work as
Managing Director for Diethelm Travel.
Working in tghen travel industry,
Torsten has overv the years lived in
“around 20 countries”.
His daughter Sophia started at
UNIS in Hanoi and is going for the IB
program.
I decided to move to Vietnam...
because it was a great opportunity and I instantly
felt a great affection for the country
and its people.
Runnning a travel agency in Vietnam has
taught me...
not to judge the book by it’s cover, the Vietnamese
might not be smiling as much as the
Thais but they are fantastic, have a great sense
of humor and are hardworking and qualified.
In my spare time...
I try to see as much of Vietnam as I can, I do
trail running wherever I can and that is a great
way to get close to the nature.
It never ceases to amaze me...
when I drive to work every morning in the traffic
here in Hanoi and I don’t see accidents all
over the place. The traffic is almost organic and
every little piece of pavement is used.
I will never get tired of ...
the old Quarter in Hanoi with its constant life
and mixture of new and old.
The worst thing about doing business in
Vietnam...
is the constant change of rules and regulations
which means that you are never completely
certain of what the law says. Sometimes the
laws that are passed makes absolutely no sense
what so ever.
When I moved to Vietnam I wish I had
known...
how cold it gets in the winter here in Hanoi,
actually it is usually colder inside the houses
than outside.
Living outside of Scandinavia has made
me realize...
how narrow minded and fixated with 1st
world problems we have become in Scandinavia.
Live and let live and don’t worry too much
about a bus that is 5 min delayed or if your
internet connection is a bit slow. Your rights
come with obligations and we become too
much focused on our rights and do not want
to contribute. It is a great shame and shows
how petty we have become.
Since I became an expat...
traditions like Christmas have become more
about quality and less about quantity. I love that
everything looks normal until 7 days before
Xmas and it is all removed the day after Xmas.
We don’t over eat in sweets and Danish food
and Xmas lunches with hangovers are - almost
- a thing of the past.
Finding a school for my daughter...
was relatively easy. In her age there was only
two options and UNIS was by far the better
choice, apart from that they have a great
reputation worldwide and doors to further
education will be open in all continents for her.
In Vietnam I have picked up the habit of....
smoking too much. But it kind of filters the
dust in the air.
The Scandinavian community in Hanoi
is...
relatively small. Actually, we have not been
seeking out Scandinavians so far.
To satisfy my social needs...
I go out for a Bia Hoi with my staff or run in
the Hanoi Hash House Harriers
I will return to Denmark when...
not really. I am enjoying it too much here!
April 2015 • ScandAsia.China 7

Celebrating 65
years of Nor
In 1949, Mao Zedong officially announced the formation of the People’s
Replublic of China and in January 1950, the last Kuomintang troops
surrendered on mainland China. Soon after, all the four Nordic countries
established diplomatic relations with the People’s Replublic of China.
Throughout 2015, Sweden, Finland and Denmark plan in various way
to mark this starting point of their political, cultural, and commercial
relationship with People’s Republic of China.
Sweden – China
relations highlighted in 2015
By Joakim Persson
Swedish Prime Minister Stefan Löfven’s
visit to People’s Republic of China on
27-28 March marked the start of the
anniversary year, highlighting the 65
years of Diplomatic relations between
China and Sweden (the first western country to
establish such diplomatic relations.)
The Embassy of Sweden ran a design
competition in China to come up with the logo
for the activities in 2015.
“We wanted to generate engagement
and give opportunities for interactivity for our
followers on social media. The initiative aimed
at those using the social forums Weibo and
Wechat,” said counsellor Gabriella Augustsson at
the Embassy of Sweden, Beijing. “In doing so, we
wish not only to inspire, but also to learn and to
listen. In China, I’m sure that there are many bright
young minds that have great ideas on what this
logo should look like,” she had commented at the
launch, eager to see what would come out of it.
8 ScandAsia.China • April 2015
The contest generated great interest with
over 200 entries sent to embassy, of which the
top three designs were also invited to meet the
Swedish ambassador. The first prize was a roundtrip
ticket to Sweden, and all of the participating
designs were published online.
The winning design served as the major
inspiration for the official Swedish logo, to be used
in various communication platforms.
“During 2015 the Swedish embassy in Beijing
goes for the theme Health and Lifestyle, which
will permeate our work during the year. Also the
Swedish Government’s ambition to conduct a
feminist foreign policy characterizes our work,”
the councellor highlighted.
Any possible future visits to China by Swedish
ministers will be announced continuously on
our website www.swedenabroad.com/en-GB/
Embassies/Beijing/. Sweden’s National Day, 6 June,
will be a large event.
Commenting on the bilateral trade between
Counsellor Gabriella Augustsson looks on as
Sweden’s Ambassador to China approves the
format for the memory envelope to be signed
by Prime Minister Stefan Lövfen and Prime
Minister Li Keqiang on Friday 27 March 2015.
the two countries she replied: “China is Sweden’s
largest trade partner in Asia. Statistics from 2013
shows that Sweden’s export to China amounted
to 39.5 billion SEK, while the import amounted
to 53.4 billion SEK, which is about 5,1 per cent of
Sweden’s total import.”
“We have also noticed that more and more
Chinese tourists apply of Swedish visas. Between
2013-2014 the increase was 64 per cent, as a
consequence of that more and more Chinese
are getting more well off, and thanks to the
Swedish embassy’s short turnaround times for
applications.”

dic diplomatic relations
Denmark - China
celebrations kick start
with art expos
Finland - China
relations marked
with events
On 9 January 1950 the Kingdom of Denmark recognized the
People’s Republic of China as one of the very first Western
countries to do so. The establishment of formal diplomatic
ties followed on 11 May. Denmark is the only country to
have unbroken diplomatic presence in China since 1908.
During the anniversary year 2015 there will be several events in both
China and Denmark commemorating theses ties.
“We have many exciting events coming up this spring, including many
more activities from the Danish Cultural Season,” said Friis Arne Petersen,
Danish Ambassador to China.
On 21 March the ambassador opened an art exhibition at the Royal
Danish Embassy featuring two Chinese contemporary artists: Mr. Hu Qinwu,
one of the most prominent artists in China; and Ms. Wu, a young artist.
Following on this, a spectacular Danish Viking exhibition was launched on 27
March in Suzhou (open until 28 June), displaying a number of Vikings artefacts
and relics; including a real size Viking ship, weapons, jewellery and ornaments.
Danish Viking re-enactors will also be present at the Suzhou Museum to
demonstrate how Danish Vikings lived and worked during the Viking Age.
“Today the relationship between Denmark and China is at an all-time
high. Politically, economically and culturally we see an increased growth in
both depth and width of the Sino-Danish bonds,” the ambassador pointed
out. “I am thrilled to see that the past year has witnessed frequent high-level
exchanges between China and Denmark.”
A record high number of official visits took place in 2014; the most
prominent being the State Visit by Her Majesty Queen Margrethe II to
China on invitation by Chinese President Xi Jiping. Also, PM Helle Thorning-
Schmidt visited China for the second time during her tenure. Several highlevel
visits from China to Denmark also took place.
“2015 is a special year and crucial milestone in the history of our
bilateral relations. We are ready to work harder with our Danish friends
from all walks of life for a future-oriented Sino-Danish relationship,” wrote
China’s Ambassador H.E. Mr. Liu Biwei.
“We will deepen mutually-beneficial win-win cooperation. China and
Denmark are both at critical stages of development. China is deepening
reform and advancing the rule of law in a comprehensive manner. The
Danish government is vigorously committed to vitalising economy, enlarging
employment and improving people’s livelihood. Our two countries can
make full use of our respective advantages, complement and learn from
each other, and achieve common development.”
The importance of children and youth, and people-to-people
exchanges will be emphasized for the development of relations
as the Republic of Finland highlights 65 years of diplomatic
relations with the People’s Republic of China (established on 28
Oct 1950, as one of the first Western countries recognizing the
republic.)
Today, the relations cover numerous fields of cooperation and the two
countries are seeking to conclude a new partnership agreement that will
pave a way for the future development of the relations; where children and
youth, and people-to-people exchanges have been recognized especially
important. Looking to the future, the countries will further develop the
partnership and collaboration in order to achieve new progress with joint
efforts.
Thus, children and youth will be a special guest group in many of the
anniversary years’ events and there will be a variety of cultural events
organized both in China and in Finland.
Examples: Finnish orchestras, led by Lahti Symphony Orchestra, will
play the music of Jean Sibelius, the national composer of Finland, in China
during this year (the 150th anniversary of his birth.) Also, the biggest ever
presentation of Chinese culture in Finland, China Focus, will take place in
August at Helsinki Festival.
A special 65 years logo has been created and will mark the related
events and communications. Its elements reflect that despite a far distance
Finland and China are linked by mountains and rivers, and the friendship
between the two nations goes back for generations.
key anniversary events in China:
• The 150th anniversary of Jean Sibelius concerts by Lahti
Symphony Orchestra in Beijing, Hangzhou, Shanghai, Tianjin and
Harbin. 7-20 May.
• The 65th anniversary of the establishment of diplomatic relations
between the Republic of Finland and the People’s Republic of China,
28 October.
• The 20th anniversary of the establishment of the Consulate General of
Finland in Shanghai, 1 November.
April 2015 • ScandAsia.China 9

CHINESE
CLOUDS
Due to China’s internet explosion there is a growing
demand for efficient online services. Swedish
company eBuilder, focusing on cloud
based service platforms, established
its Beijing office in 2011. A new
contract with a domestic company
will add 20 million users to
eBuilder’s services this year.
By Jojje Olsson
10 ScandAsia.China • April 2015

Upon my first visit last winter to
eBuilder’s office in the midst of
Beijing’s commercial district, Ulf
Persson, Senior Vice President
for Asia-Pacific, was talking with
excitement about the prospects on the Chinese
market. The company established an office in
the Chinese capital already 2011, and soon
companies like Nokia, (now Microsoft Mobile)
and Sony Mobile started using eBuilder’s cloud
based platform to handle logistics like customer
returns and guarantee issues.
At the time though, Ulf Persson was still
waiting for a breakthrough in the shape of a large
deal with a big domestic customer. When I visit
the same office again in March this year, such
a contract had just been signed. On Christmas
eve, eBuilder came to terms with Qingdao Haier,
one of the world’s largest producer of electric
appliances, with about 200 million customers.
Haier will from this year on use eBuilder’s
platform to streamline their customer care process.
Haier’s sales executives will also be provided
with a broad picture of customer behavior, and
the company can also take advantage of the
application for marketing and sales of its different
products.
“Our service will help Haier and its customers
to communicate more efficiently. All data will be
integrated so that customer experience is the
same when using the platform on the web, as
well as on any mobile device,” says Ulf Persson,
adding that the negotiations went smoother then
expected. Haier is expanding very fast indeed, and
needs a flexible solution to handle its more than
100,000 daily customer errands.
Ultimately, Haier is aiming to strengthen its
own brand by improving the customer service
and create a close relation to customers in
general. ”Brand loyalty is an important upcoming
trend in China. Customers are getting increasingly
aware of brands, and the companies themselves
are responding by building a good brand and
customer loyalty, rather than just focusing on low
price as before,” says Ulf Persson.
Online revolution
This customer loyalty and branding trend is
particularly important online, as the number of
internet users in China has been growing from
100 million to 700 million during the last decade.
Even more stunning is the growth for mobile
internet; with a tenfold growth since 2007, to 557
million users in the beginning of this year. China’s
e-commerce is now the largest in the world, after
a 20 percent growth last year. Online payments
also grew with 17 percent.
This rapid development creates a strong
specific demand for open, scalable and flexible
online services. A service fit for today could be
outgrown by the market tomorrow. eBuilder is
still an unconventional company on the Chinese
IT market, as it sells not a physical product but a
service, be it that it helps companies to save both
time and money. ”For many potential customers
we are sometimes seen as a threat rather than an
asset to the IT department we try to help with
our services,” says Ulf Persson. Many Chinese IT
departments wants to develop everything by
themselves, and can be reluctant to use external
services as to not lose job opportunities.
That is why eBuilder began to work primary
with already existing Western customers like
Nokia (now Microsoft Mobile) and Sony Mobile.
Ulf Persson says that the younger generation
is more positive and open to new solutions,
than the older generation. They are slowly being
replaced, and you can notice how the market
here is maturing as a result:
“Chinese companies are realizing that they
don’t have to do everything by themselves. They
are now open for external solutions and have
other thoughts about service and customer care
than before. The customers are also starting to
appreciate personal items and are ready to move
forward on their own.”
Domestic companies can see how foreign
brands like Apple is enjoying customer loyalty in
China, thanks to its generous guarantee policy and
its ambition to even educate users in its stores on
how to use the products.
“The next for many Chinese companies
is now to go global, and to achieve that they
have to improve after sales services, rather than
just launch new products as fast and cheap as
possible,” says Ulf Persson.
Tech challenges
eBuilder has grasped this newly developing trend
and ambitions, and last year approached several
domestic companies with a new and customized
service, based on the earlier “after sales process”
but extended to include the entire sell and
product life cycle. Ulf Persson describes the deal
with Haier as “the first huge contract in China,”
which will multiply the users of eBuilder’s platform
several times, by adding 5 million users already
this summer, and at least 20 million before year’s
end. The Beijing office will hence be recruiting
during the spring.
A big challenge, obviously, is China’s slow,
censored and monitored internet.
“This prolongs the process of establishing an
office in China, particularly in our field of business.
But that’s not just for us, but for all companies in
our sector, and we have to accept the situation,”
says Ulf Persson.
Another aspect is that there are no smooth
solutions for server hosting in China - many
IT companies have to build and use their own
hosting centers locally - but eBuilder has so far
been able to avoid a lot of problems by having
April 2015 • ScandAsia.China 11

the lion share of its technical infrastructure at
the head office in Sweden. One of the first
actions when establishing the Beijing office
was to install an own corporate virtual private
network (VPN) due to the lack of security and
privacy on the Chinese Internet.
Ulf Persson was based in China 1996-98
with Frontec AMT - an early forerunner to
eBuilder - and hence was prepared for the
odd challenges, that often comes with the
Chinese market: “The most common mistakes
done in China, we already did in the mid-90’s,”
he laughs. On the contrary, with an old set of
contacts eBuilder has been able to establish
in China quicker than many other Western
companies.
FACTS // eBuilder
• eBuilder was founded 2003 and its
headquarters is located in Kista, Stockholm,
where about 50 of the 220 employees are
based. The Beijing and Sydney office got
about 10 employees each, and the remaining
staff are based in Sri Lanka.
• eBuilder offers a cloud based, open
and scalable platform for companies to
streamline customer process. The platform
integrates processes, back end solutions
and service eco systems to simplify the
customer experience.
• eBuilder got hundreds of customers in over
70 countries and altogether more than a
half million users to its platforms. Among
the customers are the Swedish government,
Volvo, Saab, DHL, Nokia and Sony Mobile.
FACTS // Ulf Persson
• 48 years old, eBuilder’s Senior Vice President
for Asia-Pacific. His wife Sara is also living in
Beijing, as well as their 10 year old daughter
and 12 year old son.
• Educational background of systems science
and programming.
• Working experience from China 1996-98
with Frontec AMT, later based in Singapore,
Tokyo and Hong Kong 1998-2004, before
moving West to France (2004-07) and USA
(2007-11). Now based in China since 2011.
• Like with Beijing: The rapid, exciting
development in all aspects of society. At
the same time he also finds the old culture
fascinating, as it results in many interesting
cultural clashes.
• Dislike with Beijing: The often too slow and
inefficient way to handle the air pollution,
especially since he is also into running and
skiing.
12 ScandAsia.China • April 2015

Handelsbanken
opens Representative Office in Jakarta
The Swedish bank Handelsbanken’s
new Representative Office in Jakarta
was inaugurated on Mach 12 by
Sweden’s Ambassador to Indonesia,
Johanna Brismar Skoog.
Handelsbanken is the first Scandinavian
Bank to open in Indonesia, taking its worldwide
network of offices to 25, more than any other
Nordic bank.
“We are obliged to follow our customers
to different markets in order to always meet
their requirements for financial services, and
we are very excited to now establish presence
in the largest economy in Southeast Asia,” said
Mr. Jan B. Djerf, Head of South Asia Pacific at
Handelsbanken.
Mr. Erik Milfors, former Trade Commissioner
for Sweden to Indonesia, is the new Chief
Representative giving Handelsbanken a broad
knowledge and insight of Indonesian business
and economy.
“Foreign investments in Indonesia continue to
Mr. Erik Milfors, Chief Representative,
Handelsbanken Jakarta
grow from our home markets. Handelsbanken’s
new office in Jakarta confirms the importance
of Indonesia for Nordic companies as well as
businesses in UK and the Netherlands.” said Mr
Milfors.
Handelsbanken is a full-service bank with
a nationwide branch network in Sweden, UK,
Denmark, Finland, Norway and the Netherlands.
The Bank regards these six countries as its home
markets.
Since the early 1970s, Handelsbanken’s
organisation has been strongly decentralised
and operations are always based on the
customer’s requirements. This means that all
business decisions regarding individual customers’
relationships with the bank are taken close to the
customer.
Handelsbanken is one of the most costeffective
listed full-service banks in Europe and
every year during the past 42 years has had higher
return on equity than the average of peer banks.
So, what’s the new
smart phone case
from Krusell like?
While I was waiting for the new
smartphone case from the
Swedish company Krusell
to arrive at my mailbox,
I wondered what I could
possibly write about it that hasn’t already been
said about this type of phone case; it protects the
phone, it’s practical that it also fits my credit card,
and of cause you have to get used to your phone
taking up a bit more space in the pocket or purse.
But then I received the case and opened it.
I’ve never used this type of phone case before
so I investigated it and its possibilities with a great
curiosity. To be honest, my first thought was that
how odd it was that there is no hole in the top
corner for the camera. Well, I thought to my
self, maybe this is just not a case for the fanatic
photographer. But of cause, I just hadn’t thought
about looking at the box before I tried it out.
Because when I placed my iPhone on the (very)
sticky, rectangular square, which makes sure that
your phone won’t drop off, I realized that you can
slide this square up and down. Up, so you can
take a picture. Down, so your whole phone is
protected. Clever.
The Malmö FlipWallet Slide edition from
Krusell walks a fine line between being simple
and advanced. On one hand, you can just open it,
check your phone, pick up your credit card and
close it again. That’s not rocket science, and the
case is pretty slim so your phone doesn’t have to
turn into a monstrous brick. On the other hand,
it has another feature, probably inspired by most
iPad cases. You can flip the case further up, fold it
like a triangular tent, and there, you have yourself
the iPhone version of a bookend so you can
watch Netflix or a Youtube clip without having to
hold it yourself. Clever.
This case proves to me that the protective
function of the case has drifted to becoming
a minor detail. With this product,
Krusell has exploited what the
smartphone has become. We
use our smartphone for so many
things that it has almost become
more important to us than our
wallet. Many manufacturers know
that - including Krusell - and many
manufacturers have exploited
that by combining wallet and
smartphone and made it into one
piece. But with this slim fit, handmade
Malmö FlipWallet Slide, Krusell shows
that you can always make it smarter and more
user friendly. I’m sure that this iPhone case is not
the solution for everybody, but I think you should
try it out. It convinced me.
The Malmö Flip Wallet Slide is yet not
available on the market. But if you cannot wait
to get a hold of it, simply just visit www.kruselleshop.com
to make a purchase for only $30. Also
visit www.krusell.se for more information about
their other products.
April 2015 • ScandAsia.China 13

14 ScandAsia.China • April 2015

How to
pick a school
By Louise Bihl Frandsen
Copyright: Igor Yaruta / 123RF Stock Photo
How do you pick the perfect school
for your children, when you move
to another country? It might not
be as easy as it sounds. During the
years, more and more schools are
established, and each institution offers different
courses and has different ways of teaching. Many
parents use social platforms like Facebook to
get advices from other parents. But there will
probably be no way around making your own
inquiry into each avaible option.
Local vs international
Are you looking for a local or an international
school? In most countries in Asia, it is possible to
sign your child into a local school – but it can be a
challenge, if your child does not have Asian roots.
Local schools provide your child with a local
environment and another benefit is that most of
the local schools are more affordable than the
international schools. One thing to be aware of
though, is that psysical punishment has not been
abolished in many Asian school systems.
If you go for an international school, consider
that international students grow up in an
environment that is much different to that of
your own. Known as Third Culture Kids (TCKs),
they often develop a different attitude. They will
develop other ways of thinking that might be very
different from their schoolmates at home.
Once this is said, many expat families decide
to go for the international school – at least
through primary school up to grade 9.
A few suggestions
As said before, many parents seek advices from
other parents. But in the end, it is your choice and
only you know what needs your child has.
First: Observe
Visit the schools you are interested in during a
regular school day. Ask to observe teachers in
class so you can get a feel for how the adults
treat the children, parents and one another. You
don’t have to be an expert to get a good sense
of what is - or is not - happening in a classroom
when you visit.
Second: Distance
Make sure the school is not too far away from
your home. Have in mind that in most big cities,
it is travelling time between your house and the
school that matters. Will you be driving your
child to school yourself or how will your child be
going there?
Especially in cities like Bangkok, the traffic is
hectic and you can easily use hours stuck between
cars, taxies and tuk-tuks.
Third: Reputation
Use your network in the city. Ask as many as
possible, what their experience with this school
is. Do not listen to people, who have no children
at the school themselves. And remember that
the age of the school is no sure indication either.
Nothing guarantees that the reputation of a
hundred year old school is better than a oneyear-old
school.
Fourth: Courses
The school’s courses and programs will most
likely be listed in the school’s informations
packages or on their website. They will talk about
British Curriculum and American Curriculum and
what most Scandinavians go for these days is the
IB Curriculum.
The IB Curriculum is an educational
programme managed by the International
Baccalaureate for students aged 3 to 12. Students
are required to learn a second language during
the programme.
Fifth: Supplementary courses
More and more parents find it important that
their children are receiving lessons in their mother
tongue language. On some of the international
schools, the different Scandinavian communities
have organized mother tounge language lessons
as a supplementary course.
It all depends on the needs of your child.
Many children already have a long day in school
with lessons in Thai, English and other courses, so
if the lessons are not included on the schedule, a
normal day in school can all the sudden become
very long and exhausting.
Stay involved
As a parent you might wish there were some
secret education-analyst methodology. No matter
how hard you do your homework, stay involved
with your child’s everyday life. Is your child happy
and motivated or tired and introverted? Talk
with your child about how school is and spend
more time together in the beginning. First period
will probably be as exhausting for your child as
for you – starting up your lives in a completely
different country.
April 2015 • ScandAsia.China 15

Nyborg Gymnasium
has stx, hf, IB and
boarding school
A
Danish upper-secondary school environment with an international agenda.
Nyborg Gymnasium addresses the growing internationalisation with
programmes, study streams and a boarding school, which makes the ‘international’
the order of the day.
The students at Nyborg Gymnasium have an eye open onto the world,
and they are fully capable of exploring this in school. This happens, for example, if stay at the
boarding school with other young people from all over the world, or if they are students in the
International Baccalaureate Diploma Programme, where all subjects are taught in English.
Over recent years, Nyborg Gymnasium has expanded and rebuilt school facilities to
ensure that the framework for the tuition is updated and inspiring. The latest addition to the
school is a new building for the sciences, and a special ‘language’ zone. At the boarding school
the students have their own rooms, a strong community, and a kitchen, with focus on organic
cooking, providing the meals of the day.
Nyborg Gymnasium
….en route to the world
NYBORG
GYMNASIUM
International
Baccalaureate
- an alternative to the
Danish ‘Studentereksamen’
• internationally recognized
• gives admission to universities
all over the world
• taught in English
You can stay at Nyborg Gymnasium’s
boarding school.
Contact us for more information about
theprogramme and the boarding school.
International
School
of Bergen
International School of Bergen (ISB) is situated on
the west coast of Norway and offers an English
language learning environment to students
between the ages of 3 and 16. Our mission is to
provide an internationally accredited education
serving the business and Bergen communities.
The educational programme of the International
School of Bergen (ISB) has been developed to help
prepare its students for a successful future. ISB is
accredited by the Council of International Schools
and the New England Association of Schools and
Colleges in addition to being authorized by the
International Baccalaureate Organization to offer
their Primary Years and Middle Years programmes.
Our students and staff
All teachers hold university
degrees and appropriate teaching
qualifications. Classes are small, and
with students and staff representing
more than thirty different
nationalities, we pride ourselves in
having a welcoming and including
community.
ISB was founded in 1975, giving
us nearly 40 years of experience as
an educational institution.
International School of Bergen
Vilhelm Bjerknesvei 15, 5081
Bergen, Norway
Phone: +4755306330
Fax: +4755306331
Website: www.isob.no
E-mail: post@isob.no
www.nyborg-gym.dk
Tlf +45 65 31 02 17
ENGELSKSPRÅKLIG PRIVATSKOLE
FOR BARN OG UNGDOM
MELLOM 3 OG 16
• Få elever i hver klasse
• Trygt læringsmiljø med god individuell oppfølging
• God kontakt med foreldre
• Internasjonalt godkjente og utfordrende læreplaner
• Utmerkede resultater i internasjonale og norske nasjonalprøver
• Sentral beliggenhet med bybanestopp rett utenfor døren
Contact us for more information: www.isob.no eller post@isob.no
16 ScandAsia.China • April 2015

Saniya
More
7 Reasons to ‘IB’ it Up
By Saniya More, Grade 12 at KIS International School in Bangkok, Thailand, Class of 2015
KIS Students at a glance:
• KIS students score on average 34-35 points
on their IB Diploma, compared to the global
average score of 29.8.
• On average 91% percent of KIS students
taking the IB Diploma pass, compared to
78-79% worldwide.
• KIS students are accepted at excellent universities
around the world, often with substantial
scholarships.
As I come closer and closer to the
end of senior year and graduation, I
can’t help but look back on the last
(almost) 8 years of my life- into the
education system that I’ve been a
part of since the fourth grade: the IB program. Two
years ago, I began the IB Diploma Program- one
of the most respected, most difficult programs in
the world. We can all, as IB students, agree that
the IB is no joke, because pulling all-nighters and
finishing essays the day before they were due are
just some of the skills we have. But honestly what
are the benefits of this hellish program? Well, it’s
me so here’s another list (once again).
It’s a challenge- making it through the IB
program is no easy task because it is a very well
rounded curriculum. To do well in the IB doesn’t
mean just memorising a textbook of content or
being able to list all the facts- you have to be able
to apply what you know to new situations.
It helps you to develop excellent critical
thinking skills- from the beginning of the IB
program, we are pushed to have our own opinion
on what is happening in the world, as well as
attempt to understand the perspectives of the
people around us. IB pushes us to question the
world around us, and try to make sense of why
everything is the way it is.
It transforms you into an independent
learner- by carrying out independent research,
writing many investigative essays, completing
a personal project and writing an Extended
Essay, IB helps you develop the skills you need
to understand the world around you without
depending on anyone else.
It gives you your first taste of the real worldthree
words: Creativity, Action, Service- for me,
some of the best, more memorable parts of the
DP program have come from my CAS activities.
Whether it be volunteering at a local shelter,
or helping to host a yoga workshop for street
children in Phnom Penh, Cambodia (best spring
break EVER!), CAS shows you that the world
isn’t a perfect place, and there is a lot that we as
individuals can do to help society move forward.
It impels you to be a well-rounded person
with a wide variety of interests- throughout
the program, we are encouraged to develop our
talents, be able to express ourselves, but also write
good essays and learn theories. We are exposed
to a variety of subjects, and thus can discover our
own individual interests.
It helps you to develop a holistic, accepting
state of mind- most IB communities are
international, and being open and appreciating
about other cultures besides your own is definitely
an IB value.
It makes you a part of a global elite (and
very small) group of highly intelligent, talented
individuals- Globally, there are only about 1 million
IB students- it’s one of the smallest educational
minorities. IB is tough, and it’s definitely not a
program for the faint-hearted. But I’ve been a part
of it for 8 years, and yes although at times it has
been a real challenge, I definitely do not regret
being an IB student.
For more information please contact:
admissions@kis.ac.th, www.kis.ac.th
April 2015 • ScandAsia.China 17

Stenhus Kostskole Sports Academy
Stenhus Kostskole Boarding School and Gymnasium is the right place if interested
in sports, the Sports Academy is based on both ambitious training and education
and all students are receiving customized training programs.
Different options
Football College
Coaches at the Football College are the former major league players Morten
Hamm and Morten Rutkjær.They both have UEFA A coach license and coaches at
Northwest FC Sports College (elementary education). Both have worked with
various Danish football elite teams.
• Football College from 8th to 10th class (boys)
Students live at Stenhus Boarding School where education and training are
combined in a professional and ambitious environment.
• Football College at Stenhus High School (boys and girls)
Students live at Stenhus Boarding School and study at the high school.
Basketball College
Coaches are Trine Tims and Jesper Sørensen who are both former national team
players and now coaches at Stenhus Basketball College. Trine Tims was between
Nov 2007 and Dec 2009 the coach of the women's national team in basketball.
• Basketball College (boys and girls and high school students only)
Students live at Stenhus Boarding School and study at the high school.
Badminton College
Christian Møller Madsen, former elite player, is one of the coaches at the Badminton
College.
• Badminton College (boys and girls and high school students only)
Students live at Stenhus Boarding School and study at the high school.
Stenhus Kostskole
DK-4300 Holbæk
Phone: +45 59 43 02 69
E-mail: admin@stenhus.dk Website: www.stenhus.dk
18 ScandAsia.China • April 2015

Dropping interest
in the Far East among Danes
Through the last 30 years, Asia has
become more and more popular
among Danes who wish to emigrate.
But the rising trend has stagnated and
in the last couple of years, the number
has been dropping.
By Søren Engelbrecht
The number of Danes who emigrate to Asia has dropped
over the last few years and from a rising trend over
the past 30 years, the figures are now dropping. In
2014, Danes and other people with a Danish passport
that moved to Asia were down to 2.257 for the
whole year, while in 2006 the number was 2.789 people. The year
2006 was a record breaking year, according to the figures from
Danish Statistics.
For many yers, the number of Danes moving to Asia was
growing steadily. From 1980 to 2006 the number has almost tripled.
From a mere 997 people in 1980, it peaked at 2789 in 2006.
But then the following year, it dropped to 2321 - a drop of
almost 20 per cent. The following years, the number rose a bit, but
the bottom line is that the number of Danish emigrants to Asia was
last year in 2014 is the lowest in ten years.
Still the most popular continent
Despite this development, Asia is still the number one most
popular continent to emigrate to outside of Europe among
the Danes. North America used to lead as the most popular
destination, but Asia knocked North America of the throne in
2005 and has lead on ever since with in some years a significant
margin. Except for last year where Asia only beat North America
by 130 people. If this current trend continues, North America
will in a few years again become the number one destination for
Danish emigrants.
Together, the two continents are far more interesting among
Danish people than the rest of the world outside of Europe.
Africa as a destination has seen the exact opposite development
compared to Asia since 1980. At that time, 35 years ago, the two
continents had almost equally many Danish immigrants per year,
but while the number of people moving to Asia almost tripled,
Africa saw a reduction of nearly 50 per cent in Danish immigrants.
16 ScandAsia.Singapore • March 2015
April 2015 • ScandAsia.China 19

When it’s time to do business,
we’re exceptionally open.
Every business has a different story and a different goal. We understand that.
Over many years in this market of unique opportunities, we’ve developed the
local knowledge, resources and connections needed to turn ambitions into
reality. That’s why we’re one of the most well-established northern European
banks in the region. For corporates, financial institutions and private banking
clients, we’re ready to listen and cater to your needs – in Beijing, Shanghai,
Hong Kong, Singapore and New Delhi.
Welcome to contact us at
Tel: +65 63 57 08 95
singapore@sebprivatebanking.com.sg
www.sebgroup.com/privatebanking