PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 4 | Issue 10 | 2026

PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 4 | ISSUE 10
BRITTNEY A SHLEY
RYA N A NTHONY
A DA M CHEUNG
EVGENY DEM IN
EDUA RDO RA M OS
EM M A HULL
A LLY R POTEL
SA M EER RODRIGUEZ
STRA TA PRESS
A NGELO A GA LOU

PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 4 | ISSUE 10
0 0 1 EIC & PUBLISHER M ESSAGE:
HELEN SIWAK
0 0 3 BRITTN EY ASHLEY:
CREATIVE DYN AM ICS VIRTUAL SERVICES
0 13 RYAN AN THON Y:
OUTCOM ES. N OT IDEAS.
0 23 ADAM CHEUN G:
BESPOKE M ADE SUITS
0 35 EVGEN Y DEM IN :
DEM IN PHOTOGRAPHY
0 45: EDUARDO RAM OS:
EDUARDO RAM OS FASHION STUDIO
0 55 EM M A HULL:
LIFE UN TETHERED COACHIN G
0 65 ALLY R POTEL:
FLYBERRY EVEN TS / LE GOUTER PODCAST
0 75 QUICKTAKE:
SAM EER RODRIGUEZ /
AVAILABLE LIGHT PHOTOGRAPHY
0 79 QUICKTAKE:
SIM PLE STRATA SOLUTION S / STRATAPRESS
0 83 QUICKTAKE:
AN GELO AGALOU / THE SARTORIAL SHOP
0 89 M ASTHEAD & PHOTO CREDITS

EIC & PUBLISHER M ESSA GE:
001
Entrepreneurship is never a straight line.
It is a journey shaped by timing, courage,
circumstance, and an ongoing willingness
to evolve.
Some founders are just beginning, others
are refining what they have built, and
many are redefining success on their own
terms. In this issue of Portfolio.YVR, we
celebrate every stage of that journey,
recognizing that progress looks different
for everyone, yet each step forward
carries intention.
This edition brings together a dynamic
group of entrepreneurs whose paths
reflect the diversity, ambition, and
resilience that define BC?s business
landscape.
Brittney Ashley of Creative Dynamics
Virtual Services represents the modern
backbone of entrepreneurship, building
systems and operational clarity that allow
businesses to scale with confidence.
Ryan Anthony of Outcomes. N ot Ideas.
reinforces the importance of execution,
reminding founders that strategy only
becomes valuable when it translates into
results.
Craft, identity, and personal expression
are equally present throughout these
pages. Adam Cheung of Bespoke M ade
Suits continues to redefine contemporary
tailoring through precision, trust, and a
highly individualized approach.
Angelo Agalou, in collaboration with
The Sartorial Shop, brings renewed
global visibility and modern perspective
to a brand, demonstrating how strategic
alignment can elevate creative direction
and commercial growth.
Creative entrepreneurship is a defining
thread in this issue. Evgeny Demin of
Demin Photography and Sameer
Rodriguez of Available Light
Photography illustrate how technical
excellence and human connection
converge to tell compelling visual stories.
Eduardo Ramos, Creative Director and
Founder of the Eduardo Ramos Fashion
Studio, exemplifies leadership driven by
vision and discipline, building a fashion
house rooted in narrative strength and
creative authority.
Service-driven and impact-oriented
businesses also take centre stage.
Emma Hull of Life Untethered Coaching
offers a deeply personal lens on
entrepreneurship, exploring wellness
through self-discovery and personal
agency, and redefining success through
autonomy and alignment. Ally R. Potel of
Flyberry Events brings imagination and
operational expertise together, showing
how thoughtful planning transforms
ideas into meaningful experiences.
Sean Jordan of StrataPress represents
innovation grounded in accountability,
modernizing an essential industry through
transparency, technology, and trust.
Each story stands confidently on its own,
yet together they remind us that
entrepreneurship is not about comparison.
It is about commitment, adaptability, and
the courage to move forward, even when
the path unfolds.
Thank you for spending time with this issue
of Portfolio.YVR. I invite you to share these
journey stories with others who may be
inspired to begin, or continue, their
entrepreneurial journey.
Helen Siwak
PUBLISHER'S M ESSA GE

BRITTNEY
A SHLEY:
CREA TIVE
DYNA M ICS
VIRTUA L
SERVICES
003
Brittney Ashley is a certified business
coach, imposter syndrome coach,
and Trauma of Money Certified
Practitioner based in Victoria, BC.
With a Bachelor of Business
Administration in M arketing
Communications and a rich
background in technology and
tourism/ hospitality, she brings a
wealth of experience to her role
as founder and owner of
Creative Dynamics Virtual Services.
A proud M étis entrepreneur, Brittney
is passionate about empowering
women, moms, and entrepreneurs to
build values-driven businesses where
everyone belongs.
As someone with ADHD and dyslexia,
she is a vocal advocate for
neurodiversity in business, believing
that differences are strengths, not
barriers.

Brittney's coaching style is both
heart-centred and strategic, rooted
in empathy, authenticity, and
trauma-informed practices.
She hosts Breaking N orms, Building
Dreams, a global radio show with
over 20 0 ,0 0 0 listeners, where she
shares insights and inspiring stories to
support entrepreneurs worldwide.
In 20 24, Brittney was voted Top
Coach in Victoria, and nominated for
the 33rd annual RBC Canadian
Women Entrepreneur Aw ards.
Through Creative Dynamics, she
champions a new standard for
entrepreneurship, balancing strategy,
well-being, and meaningful success
for all.
THE BUSINESS.
005
Creative Dynamics Virtual Services
is an award-winning, Métis- and
women-owned agency based in
Victoria, BC.
Inspired by her own journey as a
mom seeking meaningful, flexible
work, Brittney Ashley started Creative
Dynamics to help entrepreneurs and
business owners across Canada and
the US scale with clarity, confidence,
and community.
At Creative Dynamics, the team
believes you can do anything, but not
everything. Their trauma-informed,
neurodiverse-friendly approach
means they do not just support
businesses; they support the humans
behind them.
As a full-service marketing and
business support agency, they offer
both hands-on implementation and
high-level strategy.
Their services include full-service
marketing and brand strategy, online
business management and project
management, as well as systems,
operations, and backend support.
They also provide coaching,
consulting, and virtual assistance.
Grounded in lived experience and
backed by certifications in business
coaching, impostor syndrome
coaching, and Trauma of Money
practices, their work is inclusive,
values-driven, and deeply
personalized.
Clients trust them as long-term
partners who strategize, implement,
and optimize for sustainable growth
and well-being.
Creative Dynamics is proud to be
recognized for leadership and
innovation in business support,
setting a new standard for
collaborative, client-focused service
across North America.

IN HER WORDS.
007
"I first recognized my entrepreneurial
spirit in early motherhood, searching
for meaningful, flexible work while
raising young children.
The real spark came as I watched
talented parents quietly set aside
their dreams to care for their
families. Helping mothers find remote
work, and seeing their hope and
confidence return, became a turning
point that changed me.
Motherhood gave my entrepreneurial
drive a deeper purpose: not just
building a business, but creating
opportunity and hope for parents
and entrepreneurs seeking balance
and meaning.
EARLY LEADERSHIP
Looking back, my entrepreneurial
and leadership instincts showed up
early. As a teen, I launched a
dog-sitting business, my first lesson in
spotting opportunities and creating
solutions.
Even earlier, in grade eight, I
convinced classmates to help with a
project I struggled with, earning a B
and my teacher?s praise for rallying a
team. That experience taught me the
power of collaboration,
resourcefulness, and playing to
everyone?s strengths.
REAL LIFE BUSIN ESS
One of my most memorable Creative
Dynamics moments perfectly
captures entrepreneurship as a
parent.
During a client call, my toddler burst
in, waving a half-eaten granola bar
and demanding more snacks. I
panicked for a moment, then laughed
and let the client into the chaos. They
laughed too, sharing their own
work-from-home-with-children story.
That moment deepened our
connection more than any polished
pitch could. It reminded me that
professionalism does not require
perfection.
Business is about authenticity, trust,
and embracing real life. It also
clarified my ideal clients: people
who value honesty, flexibility, and
genuine connection.
N ON LIN EAR GROWTH
My entrepreneurial journey has been
anything but linear.
What began as a passion project
supporting mothers working from
home evolved into Creative
Dynamics, now serving entrepreneurs
across Canada and the US. In the
early years, I wore every hat and
faced doubt, burnout, guilt, and
impostor syndrome."

009
"A major shift came when I realized I
did not have to do everything alone.
Building a team, embracing
collaboration, and leaning into my
strengths allowed me to scale with
intention.
Creative Dynamics began in 20 18,
and losing my stepfather in 20 19
reinforced that life is too short to
hesitate. I chose to fully commit to
building a purpose-driven business.
SACRIFICE RESILIEN CE
Building Creative Dynamics meant
leaving the security of a nine-to-five
and running a business with my
children beside me, often with my
mind juggling countless priorities.
I sacrificed late nights, social plans,
and personal time, while navigating
doubt and impostor syndrome.
With no nanny and only part-time
daycare, I learned to prioritize what
mattered most: my children, my
values, and my vision.
These experiences strengthened my
resilience, deepened my empathy,
and shaped my leadership style. They
taught me how to set boundaries,
build systems, and support others with
compassion.
SIGN S ALIGN M EN T
My most pivotal moments did not
come from a single event, but from
alignment, intention, and reflection. I
invested in my team, refined services,
and committed to personal growth
through coaching.
One especially affirming moment
came when a client shared that our
work transformed not only their
business, but also their confidence
and family life.
On a particularly difficult day, I told
myself that if the car in front of me at
Tim Hortons did not pay for my
coffee, I would stop pushing forward.
They did.
In that quiet moment, I felt
encouraged to continue. It reminded
me that support often appears when
we are open to noticing it.
COM M UN ITY SUPPORT
One of my most meaningful
mentorship moments came during a
challenging client project when I felt
completely stuck.
A trusted associate stepped in with
expertise and a judgment-free space
that allowed me to work through the
challenge honestly. That experience
reinforced that no one builds
anything meaningful alone.
Equally grounding is my husband,
my anchor and greatest supporter,
and my team, including the amazing
Adriana Fierastrau of Ontario
Assistant.
Together, we celebrate wins,
problem-solve challenges, and stay
motivated. These relationships
continue to show me that growth
happens through collaboration, not
isolation."

VALUES FIRST
"As a visionary, I took an
unconventional approach with
Creative Dynamics by building my
team before prioritizing growth. My
goal was a sustainable, values-driven
business, supported by the right
people from the start.
I invested early in strong systems and
workflows, and focused on team
culture, shared values, and open
communication. That foundation
allowed growth without
compromising heart.
BREAKIN G N ORM S
Looking ahead to 20 26, I am
committed to breaking outdated
business models, particularly for
parents, women, and neurodivergent
leaders. Hustle culture, burnout, and
sacrificing family for success no
longer serve us. I am here to help
build something better.
My mission is to support
service-based business owners who
are tired of constant busyness and
ready for meaningful, ongoing
support through retainer-based
OBM and marketing partnerships,
strategic guidance, and trusted
teams that grow alongside them.
In the year ahead, I am focused on
welcoming three to five new
retainer clients who want to scale
without burnout, while creating
people-first business models.
I am also seeking aligned strategic
partners and sponsors who share a
commitment to trauma- informed,
parent- friendly business practices,
allowing us to expand our impact.
Through Breaking N orms, Building
Dreams, and its global audience of
more than 20 0 ,0 0 0 listeners, I
continue to welcome guests whose
stories challenge outdated definitions
of success and inspire meaningful
change.
If you are a business owner,
collaborator, or thought leader ready
to redefine what success can look
like, I invite you to be part of this next
chapter."
B R IT T N E Y
C R E A T IV E
V IR T U A L
A S H L E Y
D Y N A M IC S
S E R V IC E S
011

RYA N
A NTHONY:
OUTCOM ES.
NOT IDEA S.
013
Ryan Anthony helps Founders of
service businesses selling up to ten
million dollars per year sell and earn
more by eliminating complexity.
Most businesses at this stage are
stuck, not because the Founder lacks
capability, but because the business
was built on skill and hustle rather
than structure. Strategy becomes
unclear, systems are held together
haphazardly, and sales remain
inconsistent.
The Founder becomes the bottleneck
in everything. Ryan built the Strategy
to Sales System to solve this
challenge, a framework that
simplifies how service businesses
position, operate, and sell.
With over fifteen years of experience
across global brands, scaling
startups, and founder-led service
businesses, Ryan has partnered with
more than one hundred Founders.
He bridges strategy, brand,
marketing, and sales to drive revenue
and profit. He builds trust fast, cuts
through the noise, and focuses on
what actually moves the needle.
A storyteller at heart, Ryan crafts
narratives that connect emotionally
and drive demand. He aligns teams
around clear priorities and
operationalizes strategies so they get
executed.

THE BUSINESS.
Outcomes. N ot Ideas. exists to help
Founders of service businesses sell
and earn more by eliminating
complexity.
The team has learned that the
Strategy, Systems, and Sales work is
only possible when the human being,
the Founder, is led as a human first
and Founder second.
Humans are messy.
Growing a business is messy.
Changing beliefs, saying goodbye to
what no longer serves, and
becoming the person the business
needs you to be is messy too.
The company creates space for
Founders to show up raw and real,
to express, share, imagine,
and strategize.
The work is the Strategy to Sales
System, simplifying exactly what
service businesses growing to ten
million dollars per year need.
It delivers clear strategy, systems
that work, and sales processes that
allow Founders to sell like the
experts they are.The team prepares,
practices, and refines before, during,
and after Founders execute in
market.
Underneath all of it, Outcomes. Not
Ideas. guides humans through the
hard decisions, the matters that most
consultants and agencies will not
touch.
When a Founder wins, everyone
wins: the business, the team, the
customers, and the market.
015

IN HIS WORDS.
017
"I came from a family of
entrepreneurs, so the spirit was
always there. I was never one for
politics or nonsense that did not
result in solving the actual problem.
That part of me was hardwired early.
The entrepreneurial drive was
something I grew up surrounded by.
My first big ideas were not business
ideas but creative ones. As a kid, I
would draw, write, and play music. I
was always up to something. I used to
build entire worlds for superheroes I
created from scratch and spent hours
on it.
When asked about the moment my
entrepreneurial spirit became real, I
had just finished up at an agency. My
best friend was my advocate. He
kept saying we could do this. I could
not be in my own corner yet, but he
was. He saw something in me that I
could not quite see in full. I remember
sitting on a pier with him, smoking a
cigar, talking about taking the leap. I
had tears in my eyes. I was scared
and unsure. I did not know if I had
what it took to build something
of my own.
But he believed, and that belief was
enough to get me moving. That
moment changed everything: who I
am, how I see the world, and what I
know I am capable of.
It taught me that the people in your
corner matter more than you realize,
and that the hard decisions are
where growth lives. I have carried
that with me ever since. It is why I do
what I do the way I do it.
I remember always wanting to tell a
different take with my creative work.
What if we told the story this way?
What if their attire was a different
colour? What if the hero turned into
the bad guy instead of saving the
day? I wanted to flip it, challenge it,
and make it mine.
AT THE BEGIN N IN G
My most memorable early business
experience involves the first project I
ever sold as a consultant, which was
three thousand five hundred dollars.
You would have thought I sold it for
one hundred thirty-five thousand
dollars. I was that excited. But here is
the truth: I was solving
hundred-thousand-dollar problems
and charging two thousand five
hundred. I just did not know it yet. I
was too young in my walk to
understand the world and magic of
value creation.
I was underselling offers that created
one hundred times more value
because I had not learned how to
see it, name it, or charge for it."

019
"You do not know what you do not
know, and you learn as you go.
I have also made many mistakes with
money, been irresponsible, not thinking
long term, spending when I should
have been saving, and ignoring the
numbers when they needed attention.
What I have learned is this: money is a
real thing. As a Founder, you need to
build a strong and simple relationship
with it. Understand it. Respect it. Stop
avoiding the conversations that
matter. That relationship with pricing,
profit, and what your work is actually
worth changes everything.
AN EVOLUTION OF N OTE
My entrepreneurial journey has
evolved significantly over time. The
biggest shift was going from agency
thinking, which meant selling things, to
getting paid a premium to solve
problems with thinking. I spent a lot of
time trying to convince people on the
value of brand and marketing. Until I
realised the Founders I want to work
with, the pretty to gritty, white-collar
to blue, doing up to ten million dollars
per year, are not looking for ideas or
high-level strategy. They are looking to
sell and earn more. Simple. Practical.
Immediate.
So I had to find ways to incorporate
all the creativity and imagination into
something much more simple and
valuable. That is the evolution: making
it useful, not just interesting.
Challenges? Try selling the invisible
stuff to people who do not want it.
This is not agency to big global brand
work. This is a different game, but one I
much prefer.
The other evolution has been leaning
into and leveraging my expertise in
sales, making expert selling the core
of everything we do. Because if you
cannot sell it, none of the strategy or
systems matter. The journey has been
about simplifying my offer, the
message, the customer, and the unique
value that we create and deliver at
Outcomes. Not Ideas.
Regarding multiple ventures, yes, there
have been a few. The first was a
venture partner consultancy, building
our own projects, investing in others,
and partnering where it made sense. It
was exciting. We were in the game,
taking swings, and learning what
worked and what did not. The second
was a contractor-agency model.
Looking back, it would have worked in
20 0 8, not 20 19. The market had
moved, and we were late. Both were
built because we thought it was the
right thing to do at the time. We found
some success, learned a lot, and
moved on.
That is the game. You build. You learn.
You evolve. Not every venture is meant
to last forever. Some are just chapters
that teach you what the next one
needs to be. The sacrifices I made to
pursue my dream were about growing
up and putting an end to time-wasting
activities that no longer served me."

021
"It meant investing in the experts,
coaches, and advisors to learn from,
be led by, and grow with.
It required getting clear on the
outcomes, both personal and
professional, and then developing
simple plans to execute against.
Friendships and old relationships had
to change. You let go to find the new.
That is not easy, but it is necessary.
GUIDAN CE OVER EGO
Mentorship and support have been
huge. It has been everything. Calling
in the right help, working with the
right experts, and being willing to be
seen, the good and the bad. Shutting
up and listening. Having my ego
called out and checked by people
one hundred times bigger and better
than me. It is a must, and it always
will be. There are tons of names I
could list, a lot of good-hearted folks,
talented as hell. I feel lucky to have
learned from them and been around
them when I was.
The lesson? You do not grow alone.
You grow by being in rooms that
challenge you, with people who see
what you cannot see yet, and who
care enough to tell you the truth. To
scale the business, we got clear on
the unique value we create and
deliver and the strategy of the
business. We fell in love with our
ideal customer and got to know
them inside and out. We shaped a
simple business model and offers
that matched.
We systemized it from planning, to
offers, to brand, to marketing, to
storytelling, and to team. And then
we worked hard to sell based on
value, not inputs and outputs. That is
it. Clarity. Simplicity. Execution. No
shortcuts. No hacks. Just the work.
The advice I would give to aspiring
entrepreneurs is to learn by doing.
Surround yourself with winning
people and teams. Get into the
rooms, the conversations, the
meetings, and the nights out, and
learn, listen, and build relationships.
Relationships are non-negotiable. If
you can build real, authentic,
valuable ones, you are ahead of so
many others.
Be yourself, the good and the bad. I
do not know if I would be here if I did
it any other way. Looking ahead, by
the end of 20 26, we will have our
most profitable year to date. We will
have impacted hundreds of human
beings with the work we do. I am not
a big legacy guy, but I am about
leaving the place better than I found
it. It is going to be a good year for us
at Outcomes. N ot Ideas."
R Y A N
A N T H O N Y
O U T C O M E S . N O T ID E A S .

A DA M
CHEUNG:
BESPOK E
M A DE SUITS
023
Adam Cheung is the Co-Founder and
Lead Clothier of Bespoke M ade Suits,
a Vancouver- based luxury tailoring
house specializing in custom,
made-to-measure, and bespoke
garments.
A dedicated customer service
enthusiast, he is known for building
long-term client relationships through a
thoughtful, highly personalized
approach to tailoring.
Adam trained alongside master tailors,
developing a deep understanding of
posture, body dynamics, and how
lifestyle influences garment
performance. This foundation allows
him to engineer garments that move
naturally with the wearer while
maintaining clean lines and refined
structure.
His process begins with an in-depth
consultation and a comprehensive
posture and fit analysis involving over
30 precise measurements, ensuring
each piece is crafted for comfort,
durability, and real-world wear.
Specializing in wedding attire, business
suiting, and special-occasion garments,
Adam places particular emphasis on
cohesive styling for grooms and
wedding parties.
Collaborating with some of the world's
most respected fabric mills, Adam
guides clients through fabric selection,
construction options, and design details
with clarity and transparency. His
philosophy is simple: exceptional
tailoring is built on expertise,
communication, and service.
Under Adam's leadership, Bespoke
Made Suits continues to set a
benchmark for personalized luxury
tailoring in Vancouver and beyond.

THE BUSINESS.
Bespoke M ade Suits is a
Vancouver-based luxury custom
clothier specializing in custom,
made-to-measure, and bespoke
garments for clients who value
precision, craftsmanship, and
exceptional service. Founded with a
commitment to elevating the
tailoring experience, the brand is
built around a highly personalized,
concierge-style approach that
places the client at the centre of
every decision.
Each journey begins with an in-depth
consultation and a comprehensive fit
and posture analysis involving over
30 precise measurements. This
process allows every garment to be
engineered not only for appearance,
but for comfort, durability, and
real-world wear.
The company is particularly known
for wedding attire, business suiting,
and special-occasion garments, with
extensive experience coordinating
grooms and wedding parties to
ensure a cohesive and elevated
aesthetic.
Clients are guided through fabric
selection, construction options, and
design details with clarity and
transparency, working with some
of the world's most respected
fabric mills.
Bespoke Made Suits believes true
luxury lies in expertise,
communication, and service.
The result is timeless tailoring
designed to serve clients well
beyond a single occasion.
025

IN HIS WORDS.
027
"I have always been the type of
person who learns by doing rather
than waiting for perfect conditions.
My entrepreneurial spirit did not
come from a single lightbulb moment,
but from a pattern I noticed early on:
when I saw something that could be
done better, I felt compelled to step
in and build a solution myself.
EARLY EN TREPREN EURSHIP
My first real exposure to
entrepreneurship came before I fully
understood what working for yourself
meant. As a student, I ran a
franchise-style business through a
student painting program. I was
responsible for sales, hiring,
scheduling, budgeting, and delivering
results. At the time, it felt like a
demanding summer job, but in
hindsight, it taught me foundational
lessons.
FRUSTRATION BECOM ES VISION
The idea for my current business was
born out of frustration rather than
inspiration. I needed a tailored piece
for an important event and quickly
realized how limited the options
were for someone with non-standard
proportions. One experience left me
uneasy because the person taking my
measurements clearly lacked
technical understanding, which
immediately eroded my confidence
in the final garment.
Another option offered quality, but
the pricing and timeline simply did
not align with my needs. That gap
made something very clear to me:
there was room for a better
approach. I did not just want a suit; I
wanted confidence in the process. I
began learning, asking questions,
and immersing myself in fit, posture,
and construction. What started as a
personal problem turned into a
business built on expertise,
transparency, and service.
LESSON S IN TRUST
One of my most memorable early
business experiences was not
humorous, but it was defining. It
taught me that entrepreneurship is as
much about discretion as it is about
execution. On the same day, I met
with two clients in completely
separate contexts.
One was the CEO of a major grocery
store chain who, during a fitting,
spoke candidly about expansion
plans for a specific location. Later
that day, I worked with another client
who was brokering the private sale
of the building that same store
occupied. The transaction had not
been publicly listed, and the buyer
was an investment firm with
redevelopment plans that directly
conflicted with what the CEO had
just described."

029
"The overlap was immediate and
uncomfortable. I suddenly held two
pieces of sensitive information that
were never meant to intersect.
That moment became an early lesson
in trust.
When you operate in a highly
personal, service-driven business,
clients often speak freely. Your
reputation is not built on how much
you know, but on how responsibly you
handle it.
BUILDIN G THE BUSIN ESS
My entrepreneurial journey has
evolved from simply delivering a
product to building a business
grounded in education, expectation
management, and long-term trust.
Early on, I learned that maintaining
consistent quality in Vancouver is as
much about people as it is about
process.
Skilled tailoring talent is difficult to
find, and delivering high standards
requires both identifying the right
craftspeople and shaping systems
that support precision,
accountability, and repeatability.
When talent gaps appeared, I
invested time in training, refining
workflows, and setting clear internal
standards rather than compromising
on quality.
From the beginning, the business was
designed to meet clients where they
are. Bespoke Made Suits operates as
a fully mobile service across
Vancouver, Burnaby, and the Low er
M ainland, allowing fittings and
consultations to take place in homes,
offices, and private settings that
reflect clients?real environments and
daily lives.
CLIEN T EXPECTATION S
Another defining challenge has been
navigating customer psychology.
Many clients arrive with strong
preconceived beliefs about what
they should wear, what level of
tailoring they think they need, or
what price point equates to quality.
One of the hardest parts of the
journey has been reeducating clients
when what truly suits them conflicts
with those assumptions. Over time, I
overcame these challenges by
shifting the focus from selling to
advising. Clear communication,
transparency, and education
became central to the experience.
That education extends to fabric
selection and construction. Clients
are guided through options sourced
from heritage mills known for
consistency and craftsmanship,
including Drapers, Tallia di Delfino,
Holland & Sherry, M arzoni, Harris
Tw eed, Loro Piana, and Zegna."

"Understanding how these fabrics
perform over time is as important as
how they look on day one.
PERSON AL SACRIFICE
Pursuing this path required accepting
early on that balance would not
always be equal, especially during
peak wedding season. There are
long stretches where my personal life
all but disappears.
Evenings, weekends, and travel time
are often dedicated entirely to
clients, fittings, and last-minute
details. That sacrifice is real, but it
has never felt forced. What makes it
sustainable is that I genuinely enjoy
the work. I love meeting people at an
important moment in their lives, and I
love love.
Being trusted with something as
meaningful as what someone wears
on their wedding day brings a level
of purpose that outweighs the
personal time I give up. Outside of
peak season, I have learned to be
more intentional with my time.
I build in space to reset, reflect, and
reconnect, knowing that those
quieter moments make the intense
periods possible.
Those sacrifices shaped how I view
success. It is not about minimizing
effort, but about choosing where to
invest it.
QUIET VALIDATION
There has not been a single pivotal
moment where I knew, with certainty,
that the business would succeed.
Even now, I do not operate with that
assumption.
In a world where fast fashion, speed,
and aggressive marketing often
outweigh substance, building a
business centred on craftsmanship
and patience is inherently uncertain.
What I have experienced instead are
smaller, quieter validations.
We live in a market where many
people do not fully understand the
value of a well-made product, and
convincing them can be difficult. But
the clients who do understand it truly
feel the difference. They notice how
a garment fits, how it moves, and how
it holds up over time. More
importantly, they appreciate the
process and the care behind it.
Mentorship has played a critical role
in shaping how I operate as an
entrepreneur. Our co-founder has
been especially integral to my
growth, having coached me since my
early days running a student painting
business. That long-term perspective
has been invaluable. Whenever my
thinking drifts too far into possibilities
or ideal scenarios, he brings the
focus back to what can actually be
executed in the real world."
031

LON G- TERM FOUN DATION
"Once I gained confidence in the
vision, my focus shifted from
delivering strong individual results to
strengthening the foundation for
long-term growth.
The first step was refining the client
experience into a clear, repeatable
process. By formalizing how
consultations, measurements, fittings,
and follow-ups are handled, I was
able to maintain consistency without
sacrificing the highly personal nature
of the service.
At our core, we remain an in-home or
in-office, concierge-style service,
fully mobile across the Lower
Mainland.
The decision to open our first
showroom in February was a
deliberate evolution, not a
departure. The space is designed not
as a traditional retail sales floor, but
as an immersive environment where
clients can slow down, engage more
deeply, and better understand the
value behind what they are investing
in. It creates room for thoughtful
conversations around fabric quality,
construction, longevity, and fit,
without pressure or urgency.
As we move through 20 26, growth for
Bespoke M ade Suits is rooted in
alignment rather than volume. We
are seeking a consistent flow of
qualified clients who already value
craftsmanship, education, and
long-term quality, along with
strategic referral partners? wedding
planners, realtors, wealth advisors,
and other trusted professionals? who
work with clients ready to engage in
a collaborative, considered process.
Through education-led experiences,
private consultations, and curated
showroom appointments, our focus
remains on helping clients
understand value rather than chase
trends.
Demand, particularly during peak
wedding season, is managed
intentionally to protect the
experience, ensuring we work with
clients who respect timelines, trust
the process, and see tailoring as an
investment in how they show up.
Growth, for us, is not about scale. It is
about depth of relationship, shared
standards, and building something
that lasts."
A D A M
C H E U N G
B E S P O K E M A D E S U IT S
033

EVGENY
DEM IN:
DEM IN
PHOTOGRA PHY
035
Evgeny Demin is a Vancouver-based
photographer whose work is grounded
in thoughtful storytelling, technical
precision, and a refined visual
sensibility. Known for his ability to read
a room and respond intuitively to
people, space, and light, Demin brings
a calm, professional presence to every
assignment, whether capturing an
intimate moment or documenting a
larger-scale experience.
While his foundation is rooted in
wedding and engagement
photography, his skill set extends well
beyond a single genre. Demin works
comfortably across events, corporate
environments, and hospitality settings,
translating brand identity, atmosphere,
and human connection into compelling
visual narratives. His approach blends
fine art composition with documentary
awareness and classic structure,
resulting in imagery that feels polished,
natural, and enduring.
Demin has been recognized by
platforms including WeddingWire,
M yWed, and Vancity Weddings,
reflecting both the quality of his work
and his growing presence within
Vancouver?s creative and professional
communities.
Central to his practice is an emphasis
on ease and collaboration. He creates
an environment where clients feel
confident and relaxed, allowing
authenticity to come forward without
force or performance.
With a versatile eye and a strong
understanding of diverse photographic
formats, Demin continues to build a
year-round practice that supports
individuals, businesses, and brands
seeking imagery that is purposeful,
elevated, and quietly impactful.

THE BUSINESS.
Demin Photography is a
Vancouver-based photography
studio defined by flexibility,
adaptability, and an intentional
focus on long-term growth.
Serving the Greater Vancouver
Area and working throughout
British Columbia, the business is
structured to support year-round
photography needs across events,
corporate environments, hospitality,
and private commissions. From
boardrooms and brand activations
to cultural venues and destination
settings, location versatility is central
to the studio?s offering.
The visual approach blends
documentary awareness, classic
composition, and subtle fine art
influences, allowing each project to
be tailored to its purpose and
audience. This range has enabled
Demin to confidently work across
diverse formats while maintaining a
consistent, professional aesthetic.
The studio has photographed
prominent figures including federal
politician and community leader
Jagmeet Singh, respected
Vancouver media anchor Sophie Lui,
internationally recognized actor
Takashi Kimura, Canadian reality
television personality M ary Zilba,
and legendary global pop group
Boney M..
Equally important is the studio?s open,
communicative approach to client
service.
Clear expectations, collaborative
planning, and reliable delivery are
foundational to every engagement.
As Demin Photography continues to
evolve, the business remains
committed to offering adaptable,
polished imagery that supports
individuals, organizations, and
brands seeking visual storytelling
that is relevant, professional,
and enduring.
037

IN HIS WORDS.
039
"For me, pursuing photography was
about following my artistic heart and
wanting to share my work with others.
The business side and earning income
from my art came later, as I grew
into it.
After moving to Canada, I realized
that building a photography business
alongside other work was a natural
progression rather than an
immediate destination.
Photography gave me a way to
observe, interpret, and communicate
the world around me, and over time
it became clear that this perspective
had professional value.
Being among the early adopters of
Instagram played an important role
in that realization. By consistently
sharing views of Vancouver and
outdoor scenes throughout the
province, I developed a strong
following and received meaningful
feedback from people who
connected with the imagery.
That early encouragement reinforced
my confidence and helped shape my
understanding of photography not
only as an art form, but as a service
built on trust, consistency, and
visual storytelling.
EARLY TECHN ICAL FOUN DATION S
My passion for photography was
shaped by countless hours spent with
my father capturing family moments.
We mixed chemicals, developed, and
printed images in a small storage
room transformed into a dark room
and photo lab.
Those early experiences instilled
patience, technical discipline, and
respect for the craft. Learning
photography in a hands-on,
analogue environment taught me to
slow down, think deliberately, and
understand light before pressing the
shutter.
To strengthen my technical
knowledge, I studied forensic
photography techniques connected
to a family friend working in law
enforcement.
This exposure sharpened my
attention to detail and reinforced
the importance of accuracy,
consistency, and process.
After several years photographing as
a hobby, I was hired as a
photojournalist at a university
newspaper while completing a
bachelor of metallurgy."

041
"Working on editorials and
reportage in a professional
newsroom environment helped refine
my discipline, confidence, and ability
to work under deadlines.
It was the first time I earned income
doing something I genuinely enjoyed,
and it confirmed that photography
could evolve into a long-term
professional path.
WEDDIN G PHOTOGRAPHY
My first wedding became an
unexpected turning point.
Until then, my focus had been
product photography, travel, and
landscapes.
When Instagram followers asked me
to photograph a small wedding, I
hesitated but accepted. I quickly
discovered that I enjoyed the pace,
energy, and responsibility of the day,
as well as the challenge of
documenting meaningful moments as
they unfolded.
My calm personality helped couples
feel relaxed and present, which
naturally shaped my approach and
allowed authentic moments to
surface.
That confidence expanded after
winning an Instagram competition
tied to a major Vancouver hotel
opening, which led to several years
of hospitality and event work.
These experiences strengthened my
ability to operate professionally in
high-pressure environments,
collaborate with teams, and deliver
consistent results across different
settings.
GROWTH THROUGH ADAPTABILITY
As the business grew, the main
sacrifices involved time, balance,
and consistency.
Long shooting days, extended editing
nights, and ongoing learning became
routine.
Family support was essential,
especially during the pandemic,
when flexibility, communication, and
problem-solving defined each
project.
I worked closely with clients to
reschedule weddings, adjust
packages, and find alternative
solutions.
Following restrictions, I
photographed 61 weddings in a
single season, an experience that
reinforced resilience, efficiency, and
trust in my systems and process.
GROWIN G IN 20 26
Today, I operate Demin Photography
as a Vancouver-based studio shaped
by flexibility, adaptability, and a
clear focus on long-term growth."

043
"While my current roster is largely
rooted in wedding photography, I am
intentionally expanding into events,
corporate environments, hospitality,
and private commissions to create a
more balanced, year-round practice.
Serving the Greater Vancouver Area
and working throughout British
Columbia, my approach is designed
to respond to a wide range of
industries, timelines, and locations.
From boardrooms and brand
activations to cultural venues and
destination settings, versatility in both
setting and style is central to this
next phase of growth.
In 20 26, my focus is on building
consistency across the calendar
through long-term partnerships and
collaborative client relationships.
I am refining workflows, expanding
creative range, and applying the
same calm, people-focused
approach that defines my wedding
work to corporate and event
environments.
My goal is to deliver imagery that is
polished, purposeful, and
dependable, while continuing to
grow a sustainable studio model that
allows me to remain fully present and
engaged in every project throughout
the year."
E V G E N Y D E M IN
D E M IN P H O T O G R A P H Y

EDUA RDO
RA M OS:
CREA TIVE
DIRECTOR
045
Eduardo Ramos is a
Vancouver-based Canadian fashion
designer and couturier, and the
founder of the fashion house
established in 20 22.
Renowned for a bold creative vision,
Ramos is recognized for his precise
tailoring, architectural silhouettes,
and mastery of fluid draping, creating
a unique blend of power and
femininity.
Since debuting at Vancouver Fashion
Week, Eduardo Ramos has rapidly
emerged as a compelling new voice
on the global fashion stage. His
collections have been featured in
leading international publications,
including Vogue, Forbes, Elle, and
Harper?s Bazaar.
His work has been presented across
major fashion capitals such as
London, Paris, M ilan, and N ew York.
Each runway presentation reflects his
commitment to craftsmanship,
narrative, and emotional impact,
positioning fashion as both art and
experience.
In 20 23, Ramos was awarded the
N ancy M ak Aw ard for Emerging
Designer of the Year.
A year later, he was named to the
Canadian Arts and Fashion Aw ards
N ew Gen list, created to honour
the innovation and brilliance of
Canada?s most inspiring designers
and trailblazers across the country.

Beyond clothing, Ramos?s work
represents a philosophy of
empowerment rooted in exclusivity,
craftsmanship, and emotional
strength. Each garment is conceived
as a statement, meticulously
constructed to make the wearer feel
powerful yet feminine.
Through sharp tailoring, architectural
lines, and fluid draping, he creates
silhouettes that command presence
while celebrating the body with
refinement.
His designs are intentionally
exclusive, produced with an
uncompromising attention to detail
and a couture-driven approach
that prioritizes individuality over
mass appeal.
These are garments created not to
follow convention, but to challenge it,
pieces that redefine femininity as
strength, authority, and self-assured
elegance. His ultimate goal is to
encourage women to feel
extraordinary in their own skin, to
step into spaces with confidence,
and to express power without
sacrificing softness or beauty.
This philosophy extends seamlessly
onto the runway, where presentations
transcend traditional fashion shows,
unfolding as immersive narrative
experiences that communicate a
bold creative vision reflecting
identity, emotion, and transformation.
IN HIS WORDS.
047
"Growing up in M exico City,
surrounded by a very hardworking
society, I was good at recognizing
opportunities and placing a product
that was needed at the right time.
From an early age, I understood that
product placement and timing are
important, but the most important
thing is recognizing the window of
opportunity. Being immersed in an
environment where people worked
relentlessly to build better lives
shaped how I observed the world
and sharpened my instincts around
value, demand, and action.
My first experience making real
money came in second grade, when I
took pencils, erasers, and pencil
sharpeners from my mother?s home
office to school on exam day.
I knew some students would forget
their tools, so I sold everything and
spent it all on candy. At the time, it
felt playful, but in hindsight, it was my
first real lesson in understanding
need, anticipation, and execution.
As a teenager, my family moved to a
neighbouring city called Pachuca."

049
"I remember going out with my
friends and, after the nightclub, we
were hungry and spent two hours
looking for something to eat, but we
could not find any options at that
time.
Knowing that we were coming from
a full nightclub, I realized there were
other people looking to do the same,
and I saw a potential business
opportunity. That moment reinforced
something I had already learned
instinctively: unmet demand is often
hiding in plain sight.
I spoke with the nightclub owners
and offered to open a food truck
outside their venue to sell premium
tacos. This would boost consumption,
since customers would not have to
leave to get food, making it a
win-win situation.
I did not have much capital to start,
so for the first two months I rented a
food truck and cooked and served
the tacos myself. That experience
taught me invaluable lessons about
customer service, marketing, and
operations, but also about stamina,
humility, and the reality of building
something from the ground up.
To be completely honest, fashion was
something I stumbled upon when I
moved to Canada. I was always
drawn to art, but art and business
often feel like opposites.
I decided to study fashion because it
satisfied my artistic hunger, and then
I realized that creating a brand was
the perfect blend of those two
worlds I had been exposed to and
loved.
Fashion became the space where
creativity and strategy could coexist,
rather than compete.
One pivotal moment in my career
was when I was asked to work on a
Vancouver Club marketing
campaign with a substantial
production. I was fresh out of school
and entrusted with the creative vision
to design a custom, genderless
wedding outfit that would be
danced in by Sidney Chuckas,
one of the principal dancers of the
BC Ballet. Needless to say, it was a
huge challenge, particularly given
the responsibility and visibility
attached to the project.
While finalizing the garment, just five
hours before the shoot, I realized I
was missing three buttons. At 3 a.m.,
with no stores open, I started
panicking because of the scope and
importance of the project. Then, as I
turned around, I saw my dog looking
at me, and his sweater had the
perfect buttons: the right size, colour,
and style. My dog lost a sweater, but
I was able to finish and deliver the
outfit for a project that significantly
boosted my career, both
economically and from a marketing
standpoint."

051
"That moment reminded me that
resourcefulness often matters more
than perfection.
I have never shared this story before,
but it still blows my mind to this day!
Being an entrepreneur is very fun. I
often feel like I am building an
airplane while I am falling, but I love it.
That feeling of risk paired with
possibility drives me forward.
When reflecting on my entrepreneurial
journey, I remember presenting my
graduation collection, and normally at
that stage students take time to look
for a job, take a sabbatical year, or
continue their studies. For me, it was
different. I received a phone call from
someone who had seen my work and
wanted me to present a new collection
at Paris Fashion Week. Without
hesitation, I said yes. Then they sent me
the dates, and I realized I had only 15
days to create a concept, design the
garments, draft the patterns, sew
everything together, and get on a
plane.
Looking back, it was actually the
easiest show, because I did not yet
have to juggle clients, photoshoots,
interviews, a team I love, investors, and
everything else that comes with
growth. I could talk endlessly about
setbacks, from draping a dress on a
model five minutes before a London
Fashion Week show, to travelling with
my sewing machine and being that
crazy passenger sewing on a flight to
Paris, only to realize the airline had
lost part of my collection.
Fabric shortages, accidents on the way
to the show, everything is always
moving. I still made it work and
presented every time. I believe the
most important trait in an entrepreneur
is being so stubborn, so consistent, and
so determined that success becomes
inevitable.
The sacrifices involved in pursuing this
dream are something no one really
talks about. From the outside, it can
look like a glamorous, easy life, but it is
far from that. When you challenge
expectations and follow your passion,
people tend to put you in a box. First,
you are judged. Then, you are doubted.
There are many sacrifices involved:
friends, relationships, birthdays, parties,
family time, hours of sleep, and even
shedding your own skin along the way.
I would be lying if I said my personal
and professional life are in perfect
balance. I do work out and try to go
for walks, but to be completely honest,
I am obsessed with my career, and I
am incredibly lucky to be surrounded
by people who love me and accept my
craziness. Still, I know that eventually, I
want to find a better balance.
The people who know me understand
that I cannot stay still. My brain is
always full of ideas and things to do,
and I have had multiple ventures. They
all share one thing in common: diving
into the unknown. I love to learn, and
that only happens if you are willing to
step outside your comfort zone."

053
"Each project teaches valuable
lessons, and I never do anything solely
for the purpose of pursuing money, but
rather to explore, grow, and
challenge myself.
The true pivotal moment was choosing
to attend fashion school against all
odds. Friends judged my decision, and
many people did not believe I could
be successful. For me, it was never an
option not to try. I slept, ate, and lived
in the school, creating garments and
perfecting my craft, fully committed
to seeing where that decision
could lead.
A key aspect of business is staying on
your toes and being nimble. The
fashion industry is one of the hardest
to navigate because it is so
congested and highly competitive. I
found a niche after presenting at
M ilan Fashion Week, when people
began reaching out to purchase a
dress that became very popular.
Interestingly, that dress could not be
replicated, as the fabric was a
one-of-a-kind silk scarf from the
N ational History M useum of
M exico City.
Even after selling it, I continued to
receive requests for the same dress.
The easy path would have been to
replicate it, since I already had
customers ready to pay. However, I
recognized an opportunity: people
want to wear unique pieces that truly
speak to them.
They value exclusivity and the
assurance that when they attend an
event, no one else will be wearing the
same dress. This insight allowed me to
pivot toward creating custom,
one-of-one pieces, attracting
celebrities, influencers, and high-end
clients worldwide.
No one is self-made, and I am deeply
grateful for all the people I have met
throughout my journey. I want to
express my gratitude to my mother, for
always believing in me; to my mentor,
N argas Khabazha; to Justine Higgs;
to Jamal Abdourahman; to M ark
M ilburn; to Aleem Kassam; to Luc
Laroche; and to Paola del Valle and
everyone involved in making
Vancouver Fashion Week and Global
Fashion Collective shows a reality.
This is a big year. We are finally
opening a showroom in downtown
Vancouver, and we are presenting our
first collection at Rakuten Fashion
Week Tokyo. My best advice is to
know yourself, find something that
makes you feel alive, and give it
everything you have. I hope my
journey inspires my community to be
more human and embrace
vulnerability, because in a world
shaped by AI, being more human is our
true superpower."
E D U A R D O R A M O S
C R E A T IV E D IR E C T O R
& F O U N D E R

EM M A HULL:
LIFE
UNTETHERED
COA CHING
055
Emma Hull is rewriting the script on
what it means to be successful. She
worked her way to the top in her
corporate career, lived in a big
lakefront home, had boats and cars
galore, but she was not happy.
In her mid 40 s she realized she had
spent her life chasing someone else?s
dream. So, in the middle of the
pandemic, she made the bold
decision to tear her life down to the
studs and rebuild it in a way that is
uniquely and unapologetically hers.
She now defines success not by the
number of cars in the driveway or
zeros on her income, rather by the
time and space to prioritize her
mental health, and the freedom to do
what she wants, when she wants.
Since Emma quit collecting material
wealth and ex-husbands, and gave
herself permission to put herself first,
to live life untethered, her
transformation has been astronomic.
When she began to visualize, then
create her version of a life
untethered she was released from
decades of depression, anxiety, and
people pleasing.
Emma exudes confidence, joy and an
infectious, inspiring energy.
She knows first hand the power of
believing in yourself, and she is on a
mission to show other women that you
do not have to settle or compromise
anymore.

THE BUSINESS.
057
Life Untethered Coaching is built on
one core belief: ?You are a beautiful,
powerful Goddess, and you can have
anything you desire.?
This unshakeable self-love is the
foundation of everything. Women
need to stop putting everyone else
first and start choosing themselves.
Self-love is a quiet act of rebellion
against the system that tells us to sit
down, be quiet and wait our turn.
Emma?s coaching is an extension of
the work that she herself has done.
She deals in reality, not theory,
because she has walked through the
fire and emerged like a phoenix from
the flames. She is living proof that
anything is possible, and it Is never
too late to go after your dream.
The work always starts with a
question: What are you looking to
change?
From there Emma gently tugs at the
tread, untangling the stories behind
the rules you have written. With her
loving support you get to understand
what actually makes you happy on a
cellular level, then create a plan to
bring more of that to your life.
Emma teaches you how to rewire
your brain and your nervous system to
become the version of yourself you
have always wanted to be.
Life Untethered offers women
multiple touchpoints to begin their
transformation.
From one-to-one coaching to group
programs, one-hour workshops to
week-long retreats.
Some women are making small
changes. Others are making big
ones, including divorce, career
pivots, empty nests, and identity
resets. Emma calls it making the
midlife crisis fun.
At the heart of her work is intention.
The work she teaches is about
understanding what is important to
you and why, knowing yourself so
deeply that you can tune out the
noise and stay focused on your goals.
That is why it sticks.

IN HER WORDS.
059
"Recognizing my entrepreneurial
spirit was not a grand revelation. It
was born out of necessity. When I left
my marriage, my career, and my
home, I had no idea how I was going
to make it work. I only knew that I
had to do something radically
different. I had been selling my soul
for the illusion of security, and I
refused to continue.
Before I could redefine my reality, I
had to stop and clarify what I
wanted. Over the years, as I had
morphed into the good wife, I lost
sight of what mattered to me and let
go of the things that brought me joy.
I spent time journalling and
meditating on what my dream life
might look like. I allowed myself to
imagine a life with space to exercise,
journal, and enjoy my coffee before
work, to travel freely, and to live
without walking on eggshells.
The aspect of my career I had most
enjoyed was coaching and
mentoring people who wanted to
improve themselves. Watching shifts
happen in real time, witnessing
clarity and confidence emerge, those
moments of realization were always
my favourite part. I saw that while
strategy mattered, transformation
happened when people felt seen
and supported. Life Untethered was
born from the desire to focus
exclusively on that work, without
dilution or compromise.
EARLY CON FIRM ATION S
There have been many memorable
early business experiences and true
pinch-me moments. Hosting a
sold-out retreat at Sparkling Hill
Resort was a definite high. It was
meaningful to watch my clients step
into their Goddess Era alongside me,
surrounded by the energy of the
space.
Speaking at the Women in Business
dinner was another defining
experience. Standing on stage,
looking out at more than a hundred
women gathered in one room, feeling
the collective energy of celebration
and support, was powerful. There was
a shared sense of recognition, a
knowing of what happens when
women gather with intention. It felt
expansive, affirming, and grounding
all at once.
Being invited to lead a week-long
off-grid retreat in the Yukon still
amazes me. Appearing on television
every month and sharing my message
with people I will never meet was
another quiet confirmation.
These moments reinforced that this
was real. I built this. I am doing this. I
am being paid to do work I love
while making a meaningful
difference, and that combination
continues to fuel my commitment."

061
GROWTH THROUGH CHAN GE
"My work is largely online, and the
pandemic challenged the belief that
professional support required physical
presence. Women realized they could
work with me from anywhere in the
world, without geography limiting
access. That shift allows me to work
globally while maintaining depth and
connection.
Entrepreneurship, like life, is not linear.
It is full of challenges, pivots, and
moments when things do not go
according to plan. What sets
entrepreneurs apart is the willingness
to stay creative, adapt, and avoid
taking setbacks personally.
STRATEGY AN D TOOLS
Embracing AI as a brainstorming
partner has been a game changer. I
use it to challenge my thinking,
explore ideas, and sanity-check
concepts before moving them
forward. I value its lack of ego and
limitless creativity.
Mindset is the most powerful tool in
my kit. That means consciously
cultivating the most appropriate
attitude for each situation.
Honouring feminine energy keeps me
aligned with my business values. When
things do not go as planned, I allow
myself to feel disappointment and
process emotions rather than
suppressing them. Once that work is
complete, I step into my masculine,
project manager energy to evaluate,
analyze, and reengineer.
EXPAN DIN G IM PACT
Life Untethered Coaching has grown
through multiple ventures, all rooted in
the same question: how can I change
more lives? One-on-one coaching
remains the foundation of my work. I
value the intimacy, depth, and
long-term relationships formed while
walking alongside women through
transformation. The nature of this
work, however, limits how many
women I can support at one time,
requiring creative approaches to
scale.
That limitation inspired my self-help
workbook, Your Goddess Era . After
witnessing countless transformations,
I wanted to make these tools
accessible to a wider audience.
The book offers practical strategies
women can implement immediately.
As more women release societal
expectations, collective change
follows, often extending far beyond
the individual.
The Redo You podcast became
another way to connect with women
through honest conversation and
storytelling. Offering it on YouTube
allows people to feel the energy
behind the message. Retreats have
been equally powerful, offering
transformation through shared
experience and presence.
LIVIN G UN TETHERED
The sacrifices I have made do not feel
like sacrifices. Living untethered
means being my own best client."

063
"As a solopreneur, if I do not work on
my business, there is no business. I am
willing to miss snowboarding on a
powder day or work evenings while
overseas to support clients. Some days
are long, but balanced with spacious
weekends.
I have built my business to allow
extended travel. In 20 25, I spent two
months in Portugal and Spain walking
the Camino de Santiago. In 20 26, I will
spend seventy days in the wilderness
walking Canada?s Great Divide Trail.
I chose to sacrifice the financial
security of a double income and live
alone because I value sanity and
integrity. Releasing the
mono-normative narrative opened a
world of polyamory and kink, where I
have grown more than in any
relationship. Everything in life has a
price, and I am receiving full value.
CERTAIN TY CHOSEN
The moment I knew my business would
succeed was not tied to a deal or
external validation. It was a conscious
decision. I chose to believe my success
was inevitable. That belief is central to
my work with clients: using the mind as
a tool that supports the life being built.
I have ?my success is inevitable?
tattooed on my forearm, and when
doubt arises, I look down and remind
myself this is happening.
E M M A
H U L L
Helping women transform their lives
and step into confidence fills the world
with more freedom, possibility, and joy,
and that work does not fail.
ADVICE FOR FOUN DERS
L IF E U N T E T H E R E D C O A C H IN G
Mentorship has been integral to my
success. Throughout my corporate
career, I had mentors who believed in
me, recognized my potential early,
and encouraged me to step forward.
Today, my support network is
intentional. I surround myself with
people who inspire me, and
elevate me.
The advice I offer aspiring
entrepreneurs is simple: do it anyway.
Procrastination and perfectionism are
the enemy. Let it be messy. Let it be
imperfect. Start. Nothing we rely on
every day was perfect in its first
version ? from the light bulb to the
iPhone. Everything evolves through
having a dream and taking action.
Have a vision and pursue it, but remain
open to change. Pivot. Refine. Learn as
you go. The people who succeed are
not those with the best ideas, but those
who continue showing up.
You are the keeper of your energy, do
not give it away to people who drain
you, choose your circle wisely.
If the voices around you doubt your
dream, replace them with voices that
believe in you. Find mentors. Work with
a coach. And if you are waiting for
permission, this is it. Go."

A LLY R.
POTEL:
FLYBERRY
EVENTS INC.
065
Ally R. Potel is a Vancouver-based
event producer, creative director,
and entrepreneur known for her
strategic rigour, aesthetic sensibility,
and ability to build meaningful
experiences at scale. Originally from
France, Ally began her career in
Paris at the intersection of
hospitality, fashion, and beauty,
working with brands such as
Stella M cCartney, Balenciaga,
and L' Oréal.
This early exposure to luxury, design,
and brand storytelling shaped the
precision and visual culture that now
define her work. She completed a
Bachelor's degree in Hospitality and
a Master's degree in
Communications in Paris before
spending time in N ew York and
ultimately relocating to Vancouver.
In 20 23, Ally founded Flyberry Group
Inc. and quickly established herself
as a trusted producer for high-profile
corporate and civic events in BC.
Deeply engaged in civic leadership,
Ally serves as Secretary of the Rotary
Club of Vancouver and is
President-Elect of ILEA (International
Live Event Association) Vancouver for
20 26 to 20 27.
She also mentors newcomers through
IEC- BC, supporting immigrant
professionals entering Canada's
creative and events industries.
With the launch of Flyberry Studio
and Le Goûter podcast series, Ally is
now expanding into creative content
that explores identity, ambition, and
reinvention, themes that mirror her
own journey.

THE BUSINESS.
Flyberry Group Inc. is a
Vancouver-based creative
production company that designs,
produces, and reimagines live
experiences with intention, precision,
and emotion. Founded in 20 23 by
Ally R. Potel, Flyberry began as a
one-woman operation and has since
evolved into a multi-division studio
that sits at the intersection of events,
storytelling, and community.
The company operates across
multiple divisions, working with media
organizations, corporations,
municipalities, ministries, and
non-profits that care about impact,
reputation, and public trust.
Flyberry is a trusted production
partner for Business in Vancouver's
major awards and galas, including
Forty Under 40 and the Influential
Women in Business Aw ards.
The team has also produced
large-scale community and charity
events.
Events such as the KidSafe Golf
Tournament and Rotary' s Ride for
Hearing, bringing professional
production standards, strong sponsor
strategy, and clear creative vision to
purpose-driven work.
These events regularly bring together
civic and institutional leaders,
including mayors, ministers, and the
Lieutenant Governor alongside
business and community stakeholders.
With the launch of Flyberry Studio,
the company is expanding into
creative content and original
formats, including Le Goûter, an
intimate, in-person, recorded
podcast experience that draws
inspiration from French salon culture
and centres honest, deeply human
conversations about identity,
ambition, and reinvention.
067

IN HER WORDS.
069
"I do not think my entrepreneurial spirit
arrived in one dramatic moment; it grew
slowly out of frustration and curiosity.
When I was working in Paris in fashion
and beauty, I was very good at
executing, but I always had opinions
about how things could be done
differently, more creatively, or more
human.
I kept feeling boxed in by structures that
did not leave much room for my ideas.
The real shift came when I moved to
Vancouver and started seeing gaps in
the event industry, especially between
creativity and operations.
During COVID, when everything
stopped, I had this mix of fear and
clarity. I realized that if I did not build
something of my own, I would always be
limited by someone else's vision.
Three years later, I launched Flyberry. It
was not glamorous; it was mostly me, my
laptop, and a lot of uncertainty, but it
was the first time I felt fully in charge of
my direction.
OBSERVATION AS FOUN DATION
My first big idea did not start with
business; it started with taste and
observation. Growing up in France, I
was always the person who noticed
atmosphere: how a room felt, how
people moved, how details changed the
energy of a moment.
I was very shy, but extremely observant.
I think that sensitivity is where Flyberry
was born, long before I had words for it.
When I worked in fashion and beauty in
Paris, I became fascinated by how
experiences shaped perception, how a
store layout, a runway show, or even a
scent could change how people felt
about a brand. That inspired my first
real professional idea: that events could
be more than logistics, that they could
tell stories and move people.
LEARN IN G BY DOIN G
As a teenager, I did run small things
without really calling them ventures. I
helped friends plan parties and was
always the one coordinating group
projects or creative presentations.
None of it was glamorous, but it taught
me three things that still define me
today: you have to take initiative,
people respond to clear vision, and
execution matters just as much as ideas.
BUILDIN G WITH IN TEN T
My entrepreneurial journey has been
less of a straight line and more of a
gradual sharpening of clarity. In the
early Flyberry years, I was in survival
mode, saying yes to almost everything,
learning fast, and proving I could
deliver.
The key opportunities that shaped me
were large, high-stakes projects like the
BIV galas and Rotary's Ride for Hearing,
where I had to step beyond good
planner and become a true producer
and strategic leader."

071
"I overcame setbacks by becoming
more disciplined, tightening contracts,
being clearer about scope, and slowly
building systems instead of relying
purely on hustle. I have not been a
serial entrepreneur in the traditional
sense of launching many unrelated
companies. Instead, Flyberry has
evolved into multiple divisions rather
than separate ventures.
What began as one event production
company has gradually expanded into
Flyberry Studio and creative formats
like Le Goûter. Each project came from
the same core instinct, to create
meaningful, beautifully designed
experiences, but in different mediums. I
did not sell or close anything; I refined
and focused. Over time, I moved away
from scattered one-off projects and
leaned into what truly reflects my
vision: high-impact corporate events,
community work with purpose, and
creative content that explores identity
and ambition.
VALUES AN D LEGACY
I have made real sacrifices, particularly
financially and personally. For years, I
prioritized reinvesting in Flyberry over
personal comfort, travel, or stability. I
also sacrificed time, working long
hours, carrying heavy responsibility
alone, and sometimes putting
relationships or rest second. Becoming
a parent added another layer: I had to
redefine balance, slow down in some
areas, and be more strategic about
where I spend my energy.
There was not one single investment
that made me believe Flyberry would
succeed. Instead, the turning point was
when major institutions and long-term
clients consistently trusted me with their
most important events. Realizing these
organizations relied on my leadership,
not just my execution, was when I truly
felt this is real, and I can build
something lasting.
Once I gained confidence in my vision,
I stopped trying to do everything
myself and started thinking in terms of
structure. I formalized Flyberry's
divisions, documented parts of the
Flyberry M ethod, clarified my brand
positioning, and invested in the right
collaborators for specific projects. I
also strengthened my presence in
organizations and online, which
expanded my network and credibility.
Scaling for me has not meant rapid
growth; it has meant becoming more
intentional, professionalizing my
processes, and building a reputation
that attracts the right opportunities.
My growth has been shaped more by
communities than by one single mentor.
The publisher of Business in Vancouver
believed in me early on and became
my first client when I decided to create
my own company. At the same time, the
leaders at the Rotary Club of
Vancouver have played an important
role in my development, constantly
challenging me to think bigger,
lead better, and grow as a leader
every day."

073
"At its core, Flyberry creates
experiences that move people,
intellectually, emotionally, and visually.
Our model sits at the intersection of
high-level production, creative
storytelling, and community impact.
We work with media organizations,
corporations, municipalities,
ministries, and nonprofit partners that
care about reputation, impact, and
public trust.
Our projects regularly bring together
civic and institutional leaders,
including mayors, ministers, and the
Lieutenant Governor, alongside
business and community stakeholders.
For us, what matters is not just
producing beautiful events, but
designing experiences that feel
intentional, human, and truly
meaningful.
As Flyberry grew, my leadership shifted
from being a hands-on operator to
becoming a strategist and creative
director. Early on, I equated
leadership with doing everything
myself.
Now, I see it as setting vision, making
clear decisions, and empowering
others to execute well. I have had to
realign with my core values several
times, especially when I felt stretched
too thin, reminding myself that Flyberry
must be bold, ethical, and purposeful,
not just busy.
I would tell aspiring entrepreneurs to
build slowly, protect their cash flow,
and be very clear about their values
before chasing growth.
I wish I had known earlier that saying
no is as powerful as saying yes, and
that clarity beats speed.
By the end of 20 26, I see Flyberry as a
stronger, more structured company
with clearer divisions, a growing
creative studio, and a recognized
voice through Le Goûter.
I want to deepen our impact in BC
through meaningful public and
community work while elevating our
creative reputation.
My legacy is not just big events; it is
creating a culture of excellence,
mentorship, and creativity in the event
industry, while proving that thoughtful,
values-driven leadership can build
something powerful."
A L L Y
R . P O T E L
F L Y B E R R Y E V E N T S IN C .

QUICK TA K E:
SA M EER
RODRIGUEZ:
A VA ILA BLE
LIGHT
PHOTOGRA PHY
075
Sameer Rodriquez?s entrepreneurial
story is shaped by a career that
demanded calm, precision, and
decisiveness under pressure.
Trained as a paramedic, he continues
to serve in emergency medical
services, carrying forward the
professionalism, situational
awareness, and empathy developed
through years of frontline work. While
this experience remains foundational,
it no longer defines the centre of his
professional ambitions. Instead, it
informs the discipline and values he
applies to the business he is
intentionally building.
Photography has become Sameer?s
primary focus and creative outlet,
offering a people-first practice
grounded in observation and trust.
Where medical work required rapid
action, photography allows space for
connection and narrative.
He approaches each assignment with
an ability to read environments,
anticipate moments, and respond
thoughtfully. This balance of presence
and restraint enables him to
document events and individuals
without interrupting the natural flow.

Sameer is the founder of Available
Light Photography, a professional
photography business based in
Victoria.
The company specializes in event
photography, professional headshots,
and lifestyle and branding imagery,
supporting professionals,
entrepreneurs, and organizations
seeking visuals that feel authentic,
composed, and purposeful. His visual
style emphasizes clean composition
and honest expression, prioritizing
credibility and connection over
performance.
Clients consistently note Sameer?s
ability to create ease in front of the
camera. His approach is calm, clear,
and respectful, allowing people to feel
comfortable and confident throughout
the process.
Whether photographing executives,
teams, or community leaders, he
focuses on capturing presence and
intention. The result is imagery that
reflects how individuals actually show
up in their professional lives,
strengthening personal brands and
organizational narratives.
Available Light Photography is built on
precision and consistency. Sameer
combines a strong understanding of
natural light with the intentional use of
flash to deliver clean, premium-grade
images in any environment.
This technical command allows for full
creative control regardless of lighting
conditions, timelines, or venue
constraints.
Corporate events, annual general
meetings, branding sessions, and
executive portraits are all executed
with the same attention to detail.
At the heart of the business is the
philosophy of making light available, a
commitment that extends beyond
technique into accessibility and
representation.
Sameer believes high-quality imagery
should support growth at every stage,
helping individuals and organizations
communicate who they are and where
they are going.
In 20 26, Sameer is focused on
expanding his professional network
through strategic introductions to
businesses, agencies, and
organizations within British Columbia
and beyond.
He is seeking long-term client
relationships that allow the company
to scale thoughtfully, broaden its
reach, and continue delivering
dependable, high-quality photography
through meaningful partnerships and
referrals.
077
S A M E E R R O D R IG U E Z
A V A IL A B L E L IG H T P H O T O G R A P H Y

QUICK TA K E:
STRA TA PRESS
/ SIM PLE
STRA TA
SOLUTIONS:
079
When Portfolio.YVR last featured
StrataPress, founded by Sean
Jordan and Paul Vanderzee, the
company was already challenging
long-held assumptions in British
Columbia?s strata management
industry.
At its core was a simple but powerful
idea: strata corporations should own
their data, have transparent access
to their records, and operate in
compliance with the Strata Property
Act, whether they were professionally
managed or self-managed.
A decade later, that founding
principle has not changed.
What has changed is the scale,
sophistication, and ambition of the
platform behind it.
Now marking its 10 - year
anniversary, StrataPress has quietly
grown into one of British Columbia?s
most widely used strata technology
platforms, serving hundreds of
additional strata corporations since
the original feature was published
in 20 23.
That growth has been driven less by
hype and more by consistent
execution, regulatory awareness, and
close collaboration with the people
doing the work on the ground.
One of the most significant evolutions
has been StrataPress?s investment in
artificial intelligence, developed in
partnership with industry leaders,
strata managers, and strata owners
themselves.

Rather than positioning AI as a
replacement for professional
judgment, StrataPress has focused on
practical assistance.
The platform?s AI tools are designed
to reduce administrative burden,
improve response consistency, and
help users find accurate information
faster, all while respecting the legal
boundaries that govern strata
operations in BC.
This measured approach to AI led
StrataPress to take a further step by
investing directly in an AI technology
company, ensuring long-term control
over development, data governance,
and Canadian data residency. The
result is an AI roadmap shaped by
real-world strata workflows rather
than generic automation.
In parallel with its technology
investments, StrataPress completed a
full brand refresh in 20 25, launching
a new logo and website that better
reflect the maturity of the platform
and the breadth of services now
being developed.
The rebrand was less about
reinvention and more about
alignment, bringing the visual identity
in line with what users had already
come to rely on.
Looking ahead, StrataPress is
expanding into bookkeeping and
accounting tools specifically
designed for self-managed strata
corporations. These features are
being built with the same philosophy
that guided the original platform:
practical, compliant, and easy to
adopt. To complement this,
StrataPress is actively exploring
partnerships with British Columbia
strata law firms to provide
self-managed stratas with access to
administrative support and legal
expertise when it is needed most.
As the company enters 20 26,
StrataPress is also preparing to
relocate back to Vancouver,
returning to the region where much
of its growth, networking, and future
partnerships will be concentrated. It
is a move that signals confidence,
stability, and readiness for the next
phase of expansion.
After ten years, StrataPress remains
what it has always been: a quietly
ambitious company, focused on
doing the hard work well, and
building tools that respect both the
complexity of strata governance and
the people who carry that
responsibility every day.
081
S T R A T A P R E S S / S IM P L E S T R A T A S O L U T IO N S
S E A N J O R D A N & P A U L V A N D E R Z E E

QUICK TA K E:
A NGELO
A GA LOU:
GLOBA L BRA ND
A M BA SSA DOR:
THE SA RTORIA L SHOP
083
The evolution of The Sartorial Shop
has always been guided by an
unwavering commitment to
craftsmanship, heritage, and
considered growth.
Under the creative direction of
Zahir Rajani and Anastasia Besiou,
the Vancouver-based atelier has
built its reputation through old-world
tailoring, artisanal excellence, and
precision rather than spectacle.
As the business looks ahead to
20 26 and its expanding
international presence, The Sartorial
Shop has announced a defining new
chapter with the appointment of
Angelo Agalou as its Global Brand
Ambassador, a move grounded in
alignment, authenticity, and
long-term brand vision.

?Angelo embodies everything our
brand represents,? says Zahir Rajani.
?His journey, his discipline, and the
care he brings to his craft reflect the
same standards we uphold in our
garments. This partnership was a
natural progression.?
The statement reflects more than
endorsement. It speaks to a shared
philosophy that has shaped the
atelier?s evolution and informed its
approach to visibility, growth, and
global positioning.
Angelo, Canadian-born and of Greek
heritage, brings to the role a
presence that feels earned rather
than manufactured. His path into film
and fashion was anything but
conventional, and that distinction is
central to his story.
Before stepping in front of the
camera, Angelo spent nearly two
decades working in construction, a
field that instilled a deep respect for
precision, structure, and workmanship.
Those years shaped his understanding
that excellence is built methodically,
through patience, accountability,
and an uncompromising approach
to quality.
Long driven by an appreciation for
cinema, performance, and personal
style, Angelo?s transition into acting
and modelling began unexpectedly.
His first on-camera role came through
chance rather than calculated pursuit,
resulting in an award-nominated
commercial campaign for Tameco.
That experience marked the
beginning of a rapidly ascending
career, distinguished by instinctive
command and understated
confidence. Watching Angelo work
today, one would assume he has spent
a lifetime behind the lens. His
presence is natural, assured, and
unforced.
What defines Angelo professionally is
not only his on-camera ability, but the
mindset he brings to his craft. The
same care and intention that shaped
his years in construction now inform his
approach to performance.
Precision, restraint, and respect for
process are evident in his work,
qualities that align seamlessly with the
ethos of The Sartorial Shop.
His relationship with the atelier began
organically, not as a brand
collaboration, but as a client.
085

Drawn by an appreciation for
authentic tailoring and heritage
craftsmanship, Angelo first entered
the shop in pursuit of custom
Italian footwear handcrafted by
M ario Bemer. That initial visit was
driven by quality and fit, yet it
revealed a deeper alignment rooted
in shared values rather than
transactional intent.
A mutual reverence for
craftsmanship and authenticity led
to an immediate rapport between
Angelo and Zahir.
What began as a client relationship
evolved naturally into a trusted
alignment, shaped by conversation
rather than strategy decks.
There was no overt pitch, only a
recognition that both parties were
guided by the same standards and
expectations.
From a strategic standpoint, the
appointment of Angelo as Global
Brand Ambassador reflects a
focused and deliberate business
decision.
Rather than adopting a broad or
trend-driven ambassador model,
The Sartorial Shop has chosen clarity
and cohesion.
Angelo?s journey, discipline, and
measured presence mirror the
atelier?s philosophy, strengthening
brand storytelling without
compromising its core identity.
Angelo does not perform a role on
behalf of the brand. He extends a
lived philosophy that already exists
within it.
As Global Brand Ambassador, he
will represent The Sartorial Shop
across international campaigns,
editorial features, and global
initiatives, helping articulate a vision
of modern luxury defined by
restraint, integrity, and enduring
craftsmanship.
As The Sartorial Shop moves into
20 26, this appointment signals a
clear direction for the future. It
reinforces a commitment to
thoughtful expansion and authentic
visibility, underscoring that the most
effective brand partnerships are
built on shared principles.
In aligning with Angelo Agalou,
The Sartorial Shop affirms that true
global presence is achieved not
through volume, but through
intention, precision, and an
unwavering respect for craft.
087
A N G E L O A G A L O U
G L O B A L B R A N D A M B A S S A D O R
T H E S A R T O R IA L S H O P

PORTFOLIO.YVR VOLUM E 4 / ISSUE 10
Helen Siw ak , EIC & Publisher
EcoLux Luv Communications & M ark eting Inc.
PHOTO CREDITS:
FRONT & BA CK COVER: STEF FOURNIER PHOTOGRA PHY
002-003: A LI DOLA TI, LUX IN PHOTO STUDIO
003-012: COURTESY OF BRITTNEY A SHLEY
013-022: COURTESY OF RYA N A NTHONY
023-034: COURTESY OF A DA M CHEUNG
035-044: COURTESY OF EVGENY DEM IN PHOTOGRA PHY
045-048: COURTESY OF EDUA RDO RA M OS
049-050: JA M IE M A NN PHOTOGRA PHY
051-054: COURTESY OF EDUA RDO RA M OS
055-064: COURTESY OF EM M A HULL
065-074: COURTESY OF A LLY R. POTEL
075-078: A VA ILA BLE LIGHT PHOTOGRA PHY
079-082: GRA PHICS BY STRA TA PRESS
083-088: PHOTOGRA PHS BY EM ILY HOLM ES, ZA HIR RA JA NI, RA HIM RA JA NI
089: EVGENY DEM IN PHOTOGRA PHY
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PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 4 | ISSUE 10
BRITTNEY A SHLEY
RYA N A NTHONY
A DA M CHEUNG
EVGENY DEM IN
EDUA RDO RA M OS
EM M A HULL
A LLY R POTEL
SA M EER RODRIGUEZ
STRA TA PRESS
A NGELO A GA LOU