Toyuncak Şubat 2026

Toys, Stationery and Educational Tools Magazine
A Special Supplement to February 2026 issue of Toyuncak Magazine
Celebrating its 75th anniversary, Spielwarenmesse
welcomes 42 Turkish companies showcasing their
toys at the world’s leading toy trade
fair in Nuremberg

INTERNATIONAL BI-MONTHLY MAGAZINE
Publisher
İSTMAG Magazin Gazetecilik Yayıncılık
İç ve Dış Tic. Ltd. Şti. adına
H. Ferruh Işık
Editor
Managing Editor
(Responsible)
Mehmet Söztutan
mehmet.soztutan@img.com.tr
Editor
İsmail Çakır
ismail.cakir@img.com.tr
Coordinator
Zekai Şimşek
zekai.simsek@img.com.tr
Account Manager
Yusuf Demirkazık
yusuf.demirkazik@img.com.tr
Graphics & Printing Manager
Tayfun Aydın
tayfun.aydin@img.com.tr
Design & Graphics
Sami Aktaş
sami.aktas@img.com.tr
Subscription
İsmail Özçelik
ismail.özcelik@img.com.tr
Printed By
İhlas Gazetecilik A.Ş.
Merkez Mahallesi 29 Ekim Cad.
İhlas Plaza No:11 A / 41
Yenibosna - Bahçelievler / İstanbul
Tel: 0 212 454 30 00
Head Office
İstanbul Magazin Grubu
İHLAS MEDIA CENTER
Merkez Mahallesi 29 Ekim Caddesi
No:11 Medya Blok Kat:1
34197 Yenibosna / İstanbul / Turkey
Tel: 0212 454 22 22
Faks: 0212 454 22 93
We play this game big
It is with great pride that we present this special Speilwarenmesse
edition of Toyuncak Magazine, distributed from the media area at the
world’s leading toy fair in Nuremberg, Germany.
For more than twenty years, Toyuncak Magazine has been attending
Speilwarenmesse as the only Turkish media outlet consistently representing
Türkiye’s toy industry on this prestigious global platform. Over
the years, the fair has become not only a meeting point for the international
toy community, but also an essential stage where Turkish manufacturers,
brands, and suppliers demonstrate their creativity, quality,
and competitiveness to the world.
Once again, our editorial team is on the ground in Nuremberg—organizing
the distribution of complimentary copies of this special issue,
meeting industry leaders, and closely following the latest trends, innovations,
and business opportunities shaping the global toy market.
The insights, interviews, and fair coverage gathered here will form the
backbone of our upcoming edition, ensuring that our readers stay informed
and connected to the heartbeat of the industry.
As a trusted B2B publication, Toyuncak Magazine continues to offer
valuable and cost-effective international promotion for Turkish companies.
Through our print distribution at major global fairs and our targeted
industry reach, advertisers gain direct visibility among decision-makers,
buyers, and professionals from all over the world.
We would like to thank all our partners, advertisers, and readers for
their continued support, and we wish all exhibitors a successful and
productive Speilwarenmesse.

Spielwarenmesse highlights strong Turkish participation
The Spielwarenmesse once again brought together the global toy industry, hosting 2,362 exhibitors from 71 countries and welcoming
57,500 visitors from 126 countries across 175,000 square metres of exhibition space. As a key sourcing and networking platform for the
toy business, the fair offered a focused overview of current industry trends and market opportunities.
Türkiye was represented by 39 companies across multiple halls, showcasing a wide product range including plastic and educational
toys, puzzles, playground equipment, plush toys, party items and licensed products.
Turkish exhibitors at Spielwarenmesse included:
2C Oyuncak IML San. ve Tic. Ltd. Şti. (Hall 1 | A-03A),
Aden Oyuncak Sanayi ve Ticaret A.Ş. (Hall 5 | D-58),
ALB Tic. Ltd. Şti. – Magnolia Puzzle / Yazz Puzzle (Foyer 10.0 | 08),
Altıntaş Oyuncak İthalat İhracat (Hall 5 | C-40),
Atlantic Case (Hall 7 | D-26),
Avrasya Kırtasiye ve Oyuncak Sanayi – LETS (Hall 2 | B-10),
Ayaz Er Plastik San. ve Tic. Ltd. Şti. – Kiki Toys (Hall 5 | D-56),
Balonevi San. ve Tic. A.Ş. (Hall 9 | C-50),
Bebeji Indoor & Outdoor Playground (Hall 7 | C-49),
BUBA Tasarım San. Tic. A.Ş. (Hall 3 | E-03),
BY Oyuncak Sanayi ve Dış Ticaret Ltd. Şti. (Hall 5 | D-60),
Çalkan Plastik San. Tic. Ltd. Şti. (Hall 5 | C-19),
ChildGen (Hall 4 | E-04),
Çilek Kids Room (Hall 1 | B-30),
Dolu Oyuncak San. ve Tic. A.Ş. (Hall 5 | B-76),
Efe Plastik San. ve Tic. Ltd. Şti. (Hall 5 | B-51),
Erdem Oyuncak Sanayi Ltd. (Hall 5 | B-79),
Fen Oyuncak ve Mutfak Ltd. Şti. (Hall 5 | C-58 / D-61),
Furkan Oyuncak Sanayi Ltd. Şti. (Hall 5 | D-24),
Garage Case Diorama / Muyago Reklam (Hall 7 | A-41),
GLOBAL TOYS® (Hall 1 | E-15),
Güçlü Oyuncak Sanayi ve Ticaret Ltd. (Hall 5 | B-26),
Halley Hediyelik ve Oyuncak (Hall 1 | B-03),
Istanbul Chemicals and Chemical Products Exporters Association (Hall 5 | C-35),
Kalışan Kauçuk San. ve Tic. A.Ş. (Hall 9 | C-09),
Mercan Hobi ve Eğitim Malzemeleri (Hall 7 | D-97),
Mamatoyz Invites You to Spielwaren Messe 2026 (Hall 3 | E-03),
Ocean Four Oyuncak İthalat İhracat (Hall 5 | A-43),
Onur Puzzle ve Oyuncak Sanayi Tic. A.Ş. (KS Games) (Hall 10.1 | A-01),
Öz Yıldırım Plastik ve Kalıp San. (Hall 7 | E-50),
Paff Oyuncak ve Kimya (Hall 4 | E-84),
Perre Group / Anatolian Puzzle (Hall 10.1 | D-16),
Pilsan Toys (Hall 7 | C-66),
Playcity Akıl ve Zeka Oyunları (Hall 3C | A-24),
Puedo Toys (Hall 3C | D-48),
Samet Mühendislik MK Kalıp San. Tic. (Hall 9 | D-60),
Slipstop® (Hall 1 | A-05),
Sunman San. Mamülleri İth. İhr. ve Tic. A.Ş. (Hall 1 | A-17B),
Uçar Oyuncak San. ve Tic. Ltd. Şti. (Hall 5 | D-40),
Ümit İki Tekerlekli Araçlar ve Gıda (Hall 7 | E-90).
Throughout the fair, Turkish manufacturers held meetings with buyers from Europe, Asia, the Americas and the Middle East,
reinforcing Türkiye’s position as a reliable sourcing hub for the global toy industry. The participation of both long-established brands
and new exhibitors highlighted the sector’s dynamism and export-oriented growth strategy.
With its strong international turnout and comprehensive exhibitor profile, Spielwarenmesse once again proved its role as a benchmark
event for the global toy industry, while Turkish companies continued to strengthen their global visibility and business potential.