SALON MAGAZINE: SPRING 2026
Salon Magazine, The Business of Canadian Beauty and Style www.salonmagazine.ca
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www.salonmagazine.ca
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CONTESSA
2026
WINNERS
SUSTAINABILITY
SUCCESS
Inspiring salon stories
to motivate you to do your
part for the planet
BOOST YOUR
BUSINESS
How to make
meaningful changes
to help maximize profits
PANTONE BLONDES
Expert advice on
creating and maintaining
cool blonde tones
SPRING 2026 | salonmagazine.ca
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Spring 2026
14
CONTESSA 2026
CANADIAN HAIRSTYLIST
OF THE YEAR,
ERIN FERNANDES,
BON BON SALON,
LONDON, ONT.
“[Competing] just unlocks
a different side, and it has
taught me so many lessons.
It gives me strength when
I haven’t had the outcome
that I want and it teaches
me not to give up.”
— CONTESSA 2026 WINNER, ERIN FERNANDES, BON BON SALON, LONDON, ONT.
46
WINNERS & PRESENTERS
Winner’s Circle
See who earned a trophy and
presented an award at the 2026
Contessa Awards gala.
48
TEAM CONTESSA 37
Abyssal
Take a closer look at the
water-inspired collection and
show-stopping presentation by
Antoinette Beenders for Aveda
and find out more about her
creative process.
50
TEAM CONTESSA 37
Quantum Evolution
Get to know the Madrid-based
founder of Quantum Hair,
Jorge X, and the Canadian
team—Norm Wright, Antonio
Quintieri and Monia Grieco—
behind the collective’s
groundbreaking presentation.
ON THE COVER: CANADIAN HAIRSTYLIST OF THE YEAR: ERIN FERNANDES, BON BON SALON, LONDON, ONT.
MAKEUP: MARLENE GERSCHON, WARDROBE STYLING: ERIN FERNANDES, PHOTOS: NATASHA GERSCHON
52
SHOW OPENER
New Noise
Peek inside Glassbox
Education’s latest collection and
presentation, which kicked off
the Contessa Awards gala.
54
GALA
Making Memories
Reminisce about some of the
most talked about moments
from the 37th annual Contessa
Awards gala.
56
COCKTAIL RECEPTION
Get the Party Started
Take a look at how the evening
began at the pre-gala cocktail
party, featuring red-carpet
interviews and fun activations
from Contessa sponsors.
58
AFTERPARTY
Contessa x Elevate Hair
To conclude the awards gala and
kick off the first-ever Contessa
Connective education day, Tatum
Neill, founder of Elevate Hair,
hosted an epic bash with a live
DJ and hair-jam session featuring
past Contessa winners and
finalists.
60
EDUCATION
Highlights from
Contessa Connective!
Read our breakdown of the lookand-learn
presentations from the
first-ever Contessa Connective
education day.
salonmagazine.ca / Spring 2026 5
14
Canadian Hairstylist
Erin Fernandes,
Bon Bon Salon,
London, Ont.
16
Canadian Colourist &
Canadian Salon Team
Armineh Damanpak,
Beau Salon,
Vancouver, B.C.
18
Elite Master Hairstylist
Robin LaChance,
Tinted Love Hair Studio,
Barrie, Ont.
19
Master Colourist
David Vendittelli,
Industry Hair & Esthetics,
St. Catharines, Ont.
20
Collaboration
Dana Lyseng & Lisa Smith
22
Barber & Men’s Hairstylist
Anica Iordache,
Modmop Hairdressing,
Ottawa, Ont.
25
Session Hairstylist
Robin LaChance,
Tinted Love Hair Studio,
Barrie, Ont.
26
Emerging Hairstylist
Shohré Kavari Boushehri,
Moods Hair Salon,
Vancouver, B.C.
27
Emerging Colourist
Mai Nguyen,
Suki’s Salons,
Vancouver, B.C.
28
International Hairstylist
Emma Simmons,
Salon 54,
Thirsk, U.K.
48
ANTOINETTE BEENDERS FOR AVEDA
29
International Colourist
Andrew Smith,
Andrew Smith Salons,
Hampshire, U.K.
30
Multicultural Hairstylist
Michelle Oliver,
Freelance,
Edmonton, Alta.
31
Texture Hairstylist
Jorge Joao,
Koi Hair Studio,
Brampton, Ont.
32
Avant Garde Hairstylist
Antoine Vadacchino,
Le Salon Mods,
Montreal, Que.
33
British Columbia Hairstylist
James Valiant,
Suki’s Salons, Spa & Academy,
Vancouver
34
Alberta Hairstylist
Jenna Engel,
Plush Salon & Spa,
Medicine Hat
35
Saskatchewan/Manitoba
Hairstylist
Natashia Gagnon,
Pretty Young Thing Studios,
Saskatoon, Sask.
36
Ontario Hairstylist
Jerica Wentzell,
Gingersnap Salon,
Sudbury
37
Quebec Hairstylist
Jose Osorio,
SACO,
Montreal
38
Atlantic Hairstylist
Sharon LeClair,
DastousDio, Dieppe,
N.B.
39
Freestyle
Kye Pyeon,
Suki’s Downtown,
Vancouver, B.C.
40
Canadian Nail Artist
Shayna Osazuwa,
Shayna O Esthetics,
Regina, Sask.
41
Makeup Artist
Angela Balbon,
Mz B Artistry,
Vancouver, B.C.
42
Salon Interior Design
Thatch & Fringe,
St. Jacobs, Ont.
43
Sustainability Achievement
Salon Freyja,
Montreal, Que.
44
The John Steinberg Award
for Community Service
Capucci Salon,
Toronto, Ont.
8
Editor’s Letter
64
WHAT’S NEW
Hairlines
Spring forward this season
with a roundup of the latest
and upcoming launches in care,
colour, styling and more. Plus,
get the lowdown on the Pantone
Color of the Year and discover
how it will impact your blonding
services.
72
FEATURE
Protecting the Planet
With Earth Month around the
corner, there’s no better time to
reflect on your salon practices and
see where you can improve on
reducing your carbon footprint.
Get inspired by these salon
owners’ stories and learn how you
can make minimal yet meaningful
changes that will improve your
business and bottom line.
76
FEATURE
Minding Your Business
From rising costs to lower service
tickets, many salons are facing
similar challenges in business.
Learn how to implement
strategies and tips to stay ahead
of the curve.
79
Events + Scoop
6 salonmagazine.ca / Spring 2026
Salon Magazine
ISSN &, VOLUME &, ISSUE
SALONMAGAZINE.CA
EDITORIAL DIRECTOR Veronica Boodhan
veronica@salonmagazine.ca
Editor’s Letter —
ART DIRECTOR Barbara Burrows
DIGITAL SPECIALIST Shanice Romelus
shanice@salonmagazine.ca
PROOFREADER Corinna Reeves
CONTRIBUTORS Aleah Balas, Lauren Farrugia
SENIOR ACCOUNT EXECUTIVE Marc Gadbois
marc@salonmagazine.ca
PRODUCTION MANAGER Alan Swinton
production@salonmagazine.ca
Embracing Change
OFFICE MANAGER Lucy Arkell
lucy@salonmagazine.ca
CIRCULATION MANAGER Adrian Holland
helpdesk@subscriptions.salon
CHIEF EXECUTIVE OFFICER & PUBLISHER
Tom Arkell
tom@salonmagazine.ca
With the start of a new year and spring just around the corner, now is the time to
reflect on our past successes and challenges.
While you may have met—or exceeded—some goals, others may have fallen short
of your expectations. It’s important to learn from these lessons and not let them
hold you back.
It’s this type of resiliency that’s on full display at the Contessa Awards gala. As
we share stories about the journeys of this year’s winners in both the industry and
competition, it’s inspiring to hear how so many of them never gave up on their
dreams, which serves as a constant reminder that you’ll never know if you don’t try.
For salon owners, I know it’s a tough time out there. Many businesses are still
dealing with challenges, ranging from rising costs and tariffs to higher staff turnover
and decreasing client visits. In “Minding Your Business” (page 76), we address some
of these issues head on and consult with business coaches who offer their tips for
getting back on track.
Though change can sometimes be unsettling, it’s often necessary for growth.
For us at Salon, it’s been an exciting time with our recent acquisition by Colin
Sutherland, a Canadian media executive and owner of Bobit Business Media, the
parent company of Modern Salon, Salon Today and Nails. I’m looking forward to
opportunities to expand Salon’s reach and connect with more of you across existing
and future platforms.
We have even more change on the way for the Contessa Awards. With the
competition entering its 38th year, it’s time for a refresh, including a new venue and
show format, as we look to evolve the competition and awards gala.
As we at Salon remain committed to being the authority in professional beauty
in Canada, I personally remain dedicated to putting you—hairstylists and beauty
pros—!irst. I appreciate being able to connect with so many of you throughout the
year, hearing your stories and !inding ways to support initiatives and efforts that are
close to your heart. We’re in this together!
Veronica Boodhan
Editorial Director
PHOTOGRAPH BY DOUG MCMILLAN, HAIR AND MAKEUP BY DIANA CARREIRO
Salon Magazine
info@salonmagazine.ca
www.salonmagazine.ca
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Inspiration
Awa it s
Discover an expansive
archive of hairstyling
collections from around the
world, ranging from avantgarde
artistry to modern,
wearable trends. Whether
you’re working in the salon
or creating for a photo
shoot, these looks are sure
to ignite your creativity.
FASHION FORWARD
Get a preview of upcoming hair
trends, as seen on runways
around the world, with detailed
breakdowns on how to recreate
the styles in the salon.
ON THE
HUNT
Growing a successful
team starts with the
right people. Our
industry job board
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connect with skilled
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Whether it’s the latest
category changes or
tips for entering, we’ve
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Sign up for our weekly
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Crown
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Picks
READER’S
CHOICE AWARDS
2026
Who’s going to
own the throne in Salon’s
15th annual Reader’s
Choice Awards? This April,
vote in any (or all) 40
categories for a chance to
win a $100 Visa gift card.
Stay ahead of client requests with how-to and
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of the latest celebrity hair moments. From redcarpet
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colour transformations, discover the techniques,
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PHOTOS (CLOCKWISE): HAIR: EFI DAVIES, TONI&GUY, LONDON, U.K., MAKEUP: LAN NGUYEN-GREALIS,
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SAM VILLA, ST. LOUIS, MO., HAIR: TONI&GUY FOR AHLUWALIA SS26, LONDON, U.K., PHOTO: REDMANE MEDIA
10 salonmagazine.ca / Spring 2026
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For full winning
collections and
Q&A interviews, visit
salonmagazine.ca
Erin Fernandes
BON BON SALON, LONDON, ONT.
Contessa Winners — CANADIAN HAIRSTYLIST OF THE YEAR
Erin Fernandes has been working in the industry
for more than 25 years. As a past Contessa winner,
she has earned wins for Ontario Hairstylist and
Canadian Colourist. This is her !irst win for Canadian
Hairstylist of the Year—an award she’s been eyeing
since she !irst began competing more than two
decades ago.
INSPIRATION
“[For my previous collections], I was on a journey
of doing all the colour, texture and shapes. It became
so saturated for me that with this one, I just wanted
to focus on streamlining it—making it quiet but strong
and really perfecting each look and letting each have
its own mood.”
POWER OF PERSEVERANCE
“In 2010, I entered and didn’t even make it to the
semi-!inals. I told my dad, ‘I don’t care how long it
takes me, I’m going to keep entering until I win.’ I’ve
found success in the past couple of years and he’ll
ask me, ‘When is it enough? When will you stop?’
I told him, ‘I’m not stopping until I get [Canadian
Hairstylist].’ He was very competitive in sports and
won championships, and I think this was my way of
saying I can do this, too.”
“I feel like I manifested this. I felt like if I’m not
going to get it this year, it’s not going to happen. I was
in disbelief, but it was actually relief. As far as how it
affects my career, I just say ‘yes’ to everything, even if
I’m terri!ied. I think I’m just really competitive, and I
want to keep pushing myself to see how far I can go.”
14 salonmagazine.ca / Spring 2026
“Entering the
Contessa Awards
is more than a
competition—it’s
a chance to push
myself, explore
my creativity and
measure my craft
against the best
in Canada.”
CANADIAN HAIRSTYLIST OF THE YEAR Erin Fernandes, Bon Bon Salon, London, Ont.
MAKEUP Marlene Gerschon WARDROBE STYLING Erin Fernandes PHOTOS Natasha Gerschon
salonmagazine.ca / Spring 2026 15
Armineh Damanpak,
Beau Salon
VANCOUVER, B.C.
Contessa Winners — CANADIAN COLOURIST & CANADIAN SALON TEAM
Getting her start as a receptionist at a hair salon while
attending university, Armineh Damanpak quickly
developed a love of the craft. It wasn’t long before she
began apprenticing and gaining hands-on experience
that eventually led her to becoming an award-winning
hairstylist, salon owner and educator. Opening Beau
Salon three years ago, she works closely with her
longtime colleague and friend Freddy Sim and credits
their collaboration and mentorship with helping her
salon team learn and grow. This is Beau Salon’s second
consecutive win for Canadian Salon Team.
INSPIRATION
“We’ve always gone with a more editorial look, with
really strong hair. I wanted everything to move and
flow very beautifully together while using opposing
contrasting colours but still keeping it quite soft. I
think inspiration for me usually comes from a lot of
shapes. The mood really sets the vibe that we go for,
and I kind of create the hair off that mood and vibe,
which is also seen through the fashion. A lot of it
comes from the models as well.”
“Colouring hair is being able to take painting in
human form, and it allows me to combine my love
for art with my love for hair.”
BETTER TOGETHER
“Whenever we do a team collection, Freddy and I are
the ones that push forward with doing it. Because
our team is newer to the Contessa world, they’ve
assisted us throughout the whole process.”
“I’m extremely grateful for my team—we all work
and blend so well together even though we’re all such
different people.”
16 salonmagazine.ca / Spring 2026
“[Winning] is
surreal—it’s
unbelievable. It
has put such a pep
in all of our steps,
just being able to
be a part of this
team. I can’t wait to
see what’s in store
because I really
believe in the team
that we have.”
CANADIAN COLOURIST & CANADIAN SALON TEAM Armineh Damanpak, Beau Salon, Vancouver, B.C.
MAKEUP Karla Cruz WARDROBE STYLING Layla Gill-Desjardins PHOTOS Kate Whyte
salonmagazine.ca / Spring 2026 17
Robin LaChance
TINTED LOVE HAIR STUDIO, BARRIE, ONT.
Contessa Winners — ELITE MASTER HAIRSTYLIST
Working in the beauty industry for more than two decades,
Robin LaChance began her career as an apprentice in a small
local hair salon, whose owners took her under their wing to
help grow her skills. She recalls the times she spent browsing
through magazines, which turned out to be past copies of
Salon’s Contessa winners collector’s issue, which LaChance
credits with opening her world to other possibilities in
the industry. Little did she know at the time that she
would go on to be published several times as a multi-
Contessa winner! This is her !irst win for Elite Master
Hairstylist—a nomination-only category that requires
more than 15 years of experience to enter and garners
entries from some of the top hairstylists in the industry.
INSPIRATION
“I was really inspired by Salvador Dalí and his works—which
really express abstract geometric shapes—and using shapes,
colour and texture to create a sense of emotion and movement
without relying on facial features, like a lot of his works. I
started thinking about what things mean in his artwork, and
I started looking at the ants [in his artwork], which tend to
represent death but also transformation. The death for me was
to take out the face and do something that I’d never done before
in any other collection and have this transformational rebirth
into something different for myself in my artistic career.”
“There’s
something so
special about
being able to
transform and
put that out
there. It’s very
empowering.”
FINDING HER CREATIVE VOICE
“We get to do some fun things behind the chair, but we’re doing
things that people bring to us or we’re sugesting something
that we feel is based on their lifestyle or suitability and really
customizing it to them. But when we compete in the Contessas
and do photo shoots and other competitions, we’re exploring
our own art and putting out what we would like to see and what
inspires us. It’s like a little part of our soul.”
ELITE MASTER HAIRSTYLIST Robin LaChance, Tinted Love Hair Studio, Barrie, Ont.
PHOTOS Paula Tizzard
18 salonmagazine.ca / Spring 2026
David Vendittelli
INDUSTRY HAIR & ESTHETICS, ST. CATHARINES, ONT.
“Don’t ever
feel like
you’re not
going to
win or that
you’re from
too small of
a town. Just
push yourself
to be better.”
Contessa Winners — MASTER COLOURIST
While originally pursuing a career in
business, David Vendittelli credits his
wife, Marilyn, with opening his eyes
to the world of hair. Throughout their
years of working together, co-owning
their salon, collaborating on photo
shoots and competing, Vendittelli has
been a past Contessa winner. This is
his !irst win for Master Colourist—a
nomination-only category that he’s
dreamed of winning for more than
seven years.
INSPIRATION
“The inspiration originally came from an
old-school vibe—from when I was a kid
playing Atari and seeing those simple,
pixelated graphics where it was just hard,
square lines. There was nothing fancy
about it—I just knew I wanted to see it
come to life.”
WORTH THE WAIT
“[In 2016], when I won New Hairstylist
and Marilyn won Session Hairstylist, it
felt like our dreams came true in that one
year. After that, I kept chasing Master
Colourist. I kept on trying and would
make the !inals but never won. You’re
always a little disappointed to lose, but
you also learn from those who beat
you. And there were many spectacular
collections that gave me inspiration.
My hat goes off to all those who have
beat me and made me better. If those
seven years didn’t happen, I don’t think
I ever would have made this collection,
to be honest. So it’s a journey. A lot of
times, you’re falling on your face but also
growing and getting better.”
MASTER COLOURIST David Vendittelli, Industry Hair & Esthetics, St. Catharines, Ont.
MAKEUP Kim Creton WARDROBE STYLING Marilyn Vendittelli PHOTOS Natasha Gerschon
salonmagazine.ca / Spring 2026 19
Dana Lyseng & Lisa Smith
Contessa Winners — COLLABORATION
“We created
something
beautiful in a
dark and scary
time. It gave us all
something positive
to focus on.”
— LISA SMITH
As salon owners based in British
Columbia and members of the Wella
artistic team, Dana Lyseng and Lisa
Smith became fast friends and bonded
through their mutual passion for hair.
As a past Contessa winner, Lyseng
has mentored Smith, which led them
to compete together for the !irst time.
Since being diagnosed with Stage 4
neuroblastoma and undergoing her
second craniotomy, Lyseng persevered
to compete and attend the Contessa
Awards gala, where she and Smith shared
an emotional and touching speech about
their journey that’s truly an inspiration
to us all.
INSPIRATION
“We wanted to work together, especially
since we’ve never created a collection
together. We decided right away that we
were going to completely step outside
of our comfort zones. We wanted to do
something that we don’t typically do—
neither one of us has ever entered or
done anything avant-garde or even built
hairpieces. We really had no idea what we
were doing. What makes our relationship
wonderful is that there’s no judgment—
it’s a very open space to create.” — Lisa
Smith
LEANING ON EACH OTHER
“I don’t want to control anyone because
they’re going to come up with an idea
that I wouldn’t have thought of. I’m not
competing to win—I’m competing to
learn. I haven’t won in 10 years, but I’ve
learned.” — Dana Lyseng
“You have to completely trust your
partner and trust the process. There can’t
be any ego. We didn’t create the collection
to win—we created the collection to learn
from each other.” — Lisa Smith
COLLABORATION Dana Lyseng & Lisa Smith
MAKEUP Timothy Hung WARDROBE STYLING Wendy Cook PHOTOS Joan Novak
20 salonmagazine.ca / Spring 2026
READER’S
CHOICE AWARDS
2026
Who’s going to
take the crown?
Vote for your favourite products,
brands and tools for a chance to win
a $100 Visa gift card!
SalonMagazine.ca/RCA
Anica Iordache
MODMOP HAIRDRESSING, OTTAWA, ONT.
Contessa Winners — BARBER & MEN’S HAIRSTYLIST
“If you keep up
with the industry,
this is where
everything
happens. You
see what’s going
on, and that
forces you as a
professional to
stay on top of your
game.”
Growing up in a rural area of Transylvania in
northern Romania, Anica Iordache learned haircutting
from a young age, practising on her family before
formally pursuing both hairstyling and barbering as
a career.
INSPIRATION
“The name of the collection is They Come As They Are,
and the inspiration came from my son, Adrian, [who is
the curly-haired model in my collection] and his friends.
They’re at that stage where they’re growing up, !iguring
out who they are and stepping into their own. I didn’t
want to change a thing about them. I just wanted to
introduce a bit of grooming—something small to help
them look a little more put together while still being
completely themselves.”
“I do a lot of men’s hair behind the chair, and I’ve
always loved doing men’s hair. It’s one of my
favourite things. And I really love short hair—it’s
such a big market. [My blonde model has] a haircut
that many people are wearing right now—a very
modern mullet. It’s flat layers, 90 degrees, and I
just did a little fading into the side so I could show
more of my barbering skills. I think a lot of people
in this industry need to stay in touch with the new
generation.”
LEARNING AND GROWING
“[Competing and winning] are so ful!illing and feel
amazing. It doesn’t get better than that! As soon
as I !inish a photo shoot, I already have an idea
for what I want to do next, regardless of if I win or
not. Winning is the cherry on top, but I think an
advantage I have is that I go in with good energy and
I just want to learn and do better.”
22 salonmagazine.ca / Spring 2026
BARBER & MEN’S HAIRSTYLIST Anica Iordache, Modmop Hairdressing, Ottawa, Ont.
MAKEUP & PHOTOS Anthonia Bejide WARDROBE STYLING Anica Iordache
salonmagazine.ca / Spring 2026 23
Save
the
Date
for the
38th Annual
Contessa
Awards
NOVEMBER 8, 2026
JOHN BASSETT THEATRE, METRO TORONTO CONVENTION CENTRE
New Venue. New Format.
25 Award Categories
All finalists receive a complimentary ticket to the awards gala!
Robin LaChance
TINTED LOVE HAIR STUDIO, BARRIE, ONT.
“Don’t let
fear decide
your fate. If
you don’t try,
you’ll never
know.”
Contessa Winners — SESSION HAIRSTYLIST
With a love of art, Robin LaChance
dreamed of becoming a hairstylist.
At an early age, she recognized the
power of transformation. Now, as an
award-winning hairstylist and educator,
LaChance has been published in
magazines and participated in hairshow
presentations and education on
stages across Canada—including at the
Contessa Awards gala and Contessa
Connective education day. This is her
!irst win for Session Hairstylist—a
collection she worked on with Contessawinning
hairstylist Erin Fernandes.
INSPIRATION
“We decided that we wanted to build
something together but also throw in
a couple of our own flair pieces. When
you shoot, it’s always good to have a
couple of extra looks just in case you
do something and it doesn’t translate as
well as you wanted it to or if it doesn’t
flow together. I really wanted to focus on
clean, beautiful shapes with interesting
textures.”
UPLIFTING EACH OTHER
“The Contessa Awards are so beautiful
because we pour our heart and soul
into a collection and we get there, see
all of the work and are just so elated for
everyone. I don’t want to say winning
doesn’t matter because it does, but when
you see someone else win, you’re just
so happy for them. Even if you’re up
against them, it doesn’t matter that you
didn’t win in that moment because you
want to celebrate each other. To be on
the other side and be celebrated by other
people who understand your artwork and
your concepts, and they look at it, are
admiring it and telling you what they like
about it is such a cool feeling. I feel like
the Contessas have given me this huge
family and collective community. It’s a
very unique feeling and experience. It’s
almost like going to a family reunion.”
SESSION HAIRSTYLIST Robin LaChance, Tinted Love Hair Studio, Barrie, Ont.
MAKEUP Marlene Gerschon WARDROBE STYLING Brittney Clarke PHOTOS Natasha Gerschon
salonmagazine.ca / Spring 2026 25
Contessa Winners — EMERGING HAIRSTYLIST
Shohrè Kavari Boushehri
MOODS HAIR SALON, VANCOUVER, B.C.
Growing up in a Middle Eastern family !illed with hairstylists and
makeup artists, Shohrè Kavari Boushehri always had an af!inity
for beauty. While studying law and earning her master’s degree,
she owned a beauty salon in Iran before moving to Canada and
following her passion to become a full-time hairstylist. Through
the support of her Contessa-winning team at Moods Hair Salon,
Boushehri says she’s learned invaluable lessons about the
competition process—and herself.
INSPIRATION
“My inspiration for the colour palette that I chose was
the ocean: the waves, ups and downs and constant
movement. It really reminded me of my own journey and
the challenges I had, and then !inally reaching a place
that I’m proud of. Every part of this collection tells a
story. Some pieces are smoother and calmer, while others have
intensity and texture, but all of them have a harmony and a
rhythm, just like my life.”
ADVICE FOR THE NEXT GENERATION
“As a new stylist, be passionate and creative and never give
up. Just stay consistent. Make education part of your work,
and strive every day to be a better version of yourself. Enter a
competition and let your name be heard. Even if you don’t win,
you’ll grow. Step out of your routine and show a different talent
or side of yourself. Keep learning, creating and growing.”
“Winning this award has been amazing because I realized the
great community I’ve built for myself. My clients, family, friends
and co-workers were all so happy and supportive. I’ve also had
such a boost in my con!idence. When I talk with my clients, they
can trust me even more now that I have this experience. This has
made a big difference in my career.”
“I want to keep
creating, learning
and sharing my
work. I believe
that if we want
our name to last
in this industry,
we have to offer
something.”
EMERGING HAIRSTYLIST Shohrè Kavari Boushehri, Moods Hair Salon, Vancouver, B.C.
MAKEUP Jacqueline Parker WARDROBE STYLING Shohreh Kavari Boushehri PHOTOS Kezia Nathe
26 salonmagazine.ca / Spring 2026
Mai Nguyen
SUKI’S SALONS, VANCOUVER, B.C.
“It’s not about
winning, but
the more you
try, the more
you learn.”
Contessa Winners — EMERGING COLOURIST
Beginning her hairstyling career during
the COVID-19 pandemic wasn’t easy, but
perseverance paid off for Mai Nguyen
when she was hired as an apprentice at
the renowned Suki’s. At the salon, she
met her mentors and colleagues Kye
Pyeon and Tai Do, whom she credits with
helping to start her career as a haircutter
before exploring the world of hair colour.
INSPIRATION
“My collection was inspired by the magic
of the Northern Lights in the Yukon
sky. I wanted it to capture more than
a moment—it’s about the connection
between the land, the light and the
strength I found in the north of British
Columbia.”
“Working at Suki’s and learning from
Suki, I learned a lot from her. She has
inspired me a lot. She taught me that we
always have to try something new and
be more creative, have an open mind and
be more artistic in our work to create
something different.”
BEYOND THE WIN
“I’m very lucky and very happy that I got
this award this year. It means a lot to me.
The Contessa Awards are not just about
winning but pushing myself beyond my
comfort zone and to discover myself.
Entering the Contessas taught me to be
more disciplined, patient and confident
in my work.”
EMERGING COLOURIST Mai Nguyen, Suki’s Salons, Vancouver, B.C.
MAKEUP Andy Le WARDROBE STYLING Anna Tran & Tony Nguyen PHOTOS David Cooper
salonmagazine.ca / Spring 2026 27
Emma Simmons
SALON 54, THIRSK, U.K.
Contessa Winners — INTERNATIONAL HAIRSTYLIST
Throughout her childhood, Emma Simmons had an interest in
hair. Once she completed school, she began an apprenticeship at a
city-centre salon, where the busy environment helped her develop
the speed, precision and people skills that she considers to be a
fundamental part of her foundation. It also helped build the discipline
that led her to becoming an award-winning hairstylist, a salon owner
and a brand artist. Renowned for her haircutting skills, Simmons
also has a passion for curly-textured hair, offering education to help
hairstylists grow their skills and build con!idence.
INSPIRATION
“The collection explores controlled structure versus organic
movement. I mix my love of classic cutting with inspiration from
architectural lines and shapes and the contrast between precision and
softness. This collection was about modern strength and silhouettes
that feel powerful—almost sculptural—but still wearable and
commercial.”
CONQUERING CANADA
“The Contessas are known globally for high creative
standards. I started entering because I wanted to test
my work on a world stage, not just nationally in the U.K.
I’m always very self-critical, so I enjoy entering awards
to keep pushing my creativity and help with my selfcon!idence.”
“Canada has a serious creative scene. The standard
of photography, !inish and technical execution of the
hair is extremely high. There’s a real mix of commercial
polish and avant-garde experimentation, which makes the work
exciting and very inspiring.”
“Winning at the
Contessa Awards
is a huge personal
achievement. It
reminds you that
your creative voice
is strong enough to
travel. It’s not just
a trophy—it opens
conversations,
education
opportunities and
industry respect.”
INTERNATIONAL HAIRSTYLIST Emma Simmons, Salon 54, Thirsk, U.K.
MAKEUP Lauren Mathis WARDROBE STYLING Borna Prikaski PHOTOS Richard Miles
28 salonmagazine.ca / Spring 2026
Andrew Smith
ANDREW SMITH SALONS, HAMPSHIRE, U.K.
“The level of
hairdressing
[in Canada]
is extremely
high. What
strikes me
is the level
of creativity
and strength
in the colour
work.”
Contessa Winners — INTERNATIONAL COLOURIST
Growing up as a competitive !igure
skater, Andrew Smith was on track to
become a skating coach before eventually
deciding to apply for an apprenticeship
at a local salon. Finding a passion for his
craft, Smith is now an award-winning
hairstylist, a salon owner and a brand
ambassador, who already has his sights
set on competing again to continue to
share his artistry with the world.
INSPIRATION
“When light is obstructed, it !inds
a new path. It doesn’t stop or give
up—it reflects and adapts to create
beautiful returns to the eye, occasionally
reinventing itself into stunning new
shapes. I wanted to play with this
concept within the colour placements
and try to imagine how different returns
of light could inspire me.”
INTERNATIONAL ACCLAIM
“It’s one thing entering and winning
awards in your home country, but to test
the waters internationally and see if you
have what it takes is a whole different
ball game. Every country has its own
tastes and trends, so when you win an
international award, it really is such an
important milestone, which kind of says
to the world that you’re here and to take
notice.”
INTERNATIONAL COLOURIST Andrew Smith, Andrew Smith Salons, Hampshire, U.K.
MAKEUP Louise Lerego WARDROBE STYLING Borna Prikaski PHOTOS Richard Miles
salonmagazine.ca / Spring 2026 29
Michelle Oliver
FREELANCE, EDMONTON, ALTA.
Contessa Winners — MULTICULTURAL HAIRSTYLIST
Working in the beauty industry for more than 20 years, Michelle
Oliver is a longtime Contessa entrant and multi-award winner. As
a brand educator and creative manager, she is renowned for her
editorial styling, which has appeared in magazines and on stage—
including at the Contessa Awards gala and Contessa Connective
education day. This is Oliver’s third win in this category.
INSPIRATION
“My team and I wanted to create something that was
really powerful, almost interstellar, which is actually the
name of our collection. We wanted it to have a very strong
feel, with a little bit of modern mixed with futurism.”
“There was a collection of AI images that kept coming
up, and I thought to myself, I could really bring this to
life—in real life. When doing avant-garde work, you have to
consider the weight of the hair and the headpieces that have to
be worn and if all of that is even physically realistic. There was
so much to consider bringing something that wasn’t real to life.
It was an interesting challenge.”
REPRESENTATION MATTERS
“I just really love the beauty of diversity—people, hair, fabric,
anything—because this variety is the spice of life. I like to see
the beauty in all different textures and diversities. It’s important
to me to have diversity in all my collections—it doesn’t matter
what the category is. If you look back on any of my work over
the past 20 years, it’s going to have diversity. And I think that’s
important because I want to represent and connect with the
industry through my work. It’s supposed to be inspirational to
others. It also builds my skills—and my skills keep growing.”
“I learn a lot
through working
with different
textures. I
just think it’s
important to
represent in the
industry.”
MULTICULTURAL HAIRSTYLIST Michelle Oliver, Freelance, Edmonton, Alta.
MAKEUP Vasiliki Venetsanopoulos WARDROBE STYLING Pascal & Jeremie PHOTOS Morgan Gold
30 salonmagazine.ca / Spring 2026
Jorge Joao
KOI HAIR STUDIO, BRAMPTON, ONT.
As a salon owner, a styling expert and
an educator, Jorge Joao is known for
transforming texture with looks that have
appeared on stages, in magazines and
on runways at fashion weeks around the
world. This year marked his comeback at
the Contessa Awards after more than a
decade since his !irst win.
“When I shoot,
it’s not just for
the trophy. I
like getting my
team together,
especially as a
salon owner. I
like that we’re
all learning from
each other and
it’s a creative
moment for
them, too.”
Mistakes are how you learn, and the
quicker you accept that, things start to
happen.”
Contessa Winners — TEXTURE HAIRSTYLIST
INSPIRATION
“At the end of the day, it’s about the
models, taking their energy, flow and
natural texture and thinking about how
you can take who they are, their culture,
ethnicity and texture and amplify it. I was
going for a more over-the-top vibe, but
we took the models and their energies
and created a story out of that, thinking
about how we can push it to the limits.”
“I like a challenge. If I’m too
comfortable, that means something
is wrong. Working with different hair
textures and ethnicities was always like,
how do I approach this? I went straight
to the source and they told me what they
do. So I tell stylists not to be afraid. Some
of us are scared to mess up in front of
others or to look vulnerable, but you have
to drop that. You can’t get anywhere until
you put yourself in a vulnerable spot.
FEELING UNITED
“The Contessa Awards help you connect
with people you normally may not see.
You’re in a room with people who do
what you do, have a passion for it and
love it. Stylists get recognition and the
spotlight put on us, and it creates unity.
It’s a huge part of the industry when you
have something that keeps us together
and puts attention on certain people that
wouldn’t normally get it.”
“At the awards, everyone drops
everything for a moment and we’re all
hairstylists and here for the same reason.
It doesn’t matter who you work for or
where you work, that night we’re all the
same. It’s nice to see everyone on the
same page. It brings us all together for
one evening. Everyone is shooting for the
same goal, and I think it’s amazing and
such a huge part of our industry.”
TEXTURE HAIRSTYLIST Jorge Joao, Koi Hair Studio, Brampton, Ont.
MAKEUP Marie-Laure Larrieu WARDROBE STYLING Pascal & Jeremie PHOTOS Alain Comtois
salonmagazine.ca / Spring 2026 31
Antoine Vadacchino
LE SALON MODS, MONTREAL, QUE.
Contessa Winners — AVANT GARDE HAIRSTYLIST
Growing up in a family of barbers, Antoine Vadacchino is
celebrating his 40th anniversary working in the beauty industry.
From years of working as a brand educator to competing in hair
competitions, this is Vadacchino’s !irst Contessa win. He credits
his friend and colleague Vanessa Secondino—who is also his
photographer—with helping to capture his vision, as well as his
team on working together to help bring it to life.
INSPIRATION
“We wanted to capture both the power and intimate
qualities of our models with a black-and-white
silhouette. Through visual narratives of shadows and
compositions and the ability to capture movement and
emotion, we wanted images that would be striking,
simply beautiful and timeless.”
“Learning to work with shadows, shapes and both high- and
low-contrast resolutions, as well as bringing out the details of
what I had created, was amazingly challenging. My creative
process was to create the voids and spaces to have the light
shine through and capture all the details and movement that
I wanted to appear in a black-and-white photo. It was very
emotional and challenging.”
“Competing in
the Contessa
Awards keeps
me current and
motivated. It
pushes me to
create every day.”
STAYING MOTIVATED
“[Competing] keeps you on a journey, and it’s all about the
creative process. The journey keeps you motivated and pushes
you. Working behind the chair is good, but sometimes as an
artist, we need a creative outlet, and we need to be with other
colleagues who are just as passionate as we are.”
“I think it’s important to keep ourselves motivated. When we
have the guts, patience and time and put that into a collection,
we’re all winners. A collection takes months to create and shoot.
It’s a lot of work, but what it brings you as an artist is priceless.”
AVANT GARDE HAIRSTYLIST Antoine Vadacchino, Le Salon Mods, Montreal, Que.
MAKEUP Keven Chi WARDROBE STYLING & PHOTOS Vanessa Secondino
32 salonmagazine.ca / Spring 2026
James Valiant
SUKI’S SALONS, SPA & ACADEMY, VANCOUVER
“The
Contessas
offer me the
ability to
showcase
my authentic
creativity.”
Contessa Winners — BRITISH COLUMBIA HAIRSTYLIST
James Valiant was !irst introduced to
the vast opportunities in the world of
hair nearly 20 years ago, when he started
as an apprentice at Suki’s, and he has
been working there ever since. Now, as
a celebrity hairstylist, an educator and
an ambassador, Valiant leaned into his
personal and emotional journey in his
winning collection, which he calls a “love
letter” to his late mother. This is his !irst
Contessa win.
INSPIRATION
“This year, I made a collection that
looked into my emotional journey in
the last three years—ever since my
mother’s passing. I knew that my
collection was going to be black and
white because that really represented
the days that I’ve had in the past three
years. The white represents the light, and
the black represents my grief. I also knew
that my hairpieces were going to have a
hat shape to them, which was a way for
me to really symbolize the weight of the
grief that I can’t remove from my head—
the idea that the feelings remain and that
they’re a constant presence in my life.
I also included the holes in the hair,
which symbolized the multitude of
emotions I have experienced over the
years. Those imperfections also reflect
the depth of my journey and, even though
it’s not a linear process, it’s a winding
path !illed with both challenges and
triumphs. The clothes I picked were quite
high fashion, big and avant-garde—that’s
kind of the same persona that I present to
the world.”
PROVING HIMSELF
“Working in this industry and especially
working at a company like Suki’s, it’s so
big. Everyone around me is so good, and
they all inspire me. Year after year, I’ve
tried to prove to myself that, with my skill
level and creativity, I’m good enough.
Winning this Contessa award was about
creating my own space and cementing
to myself who I am and what I can do. It
helped me see who I am and learn what I
can do in the future.”
BRITISH COLUMBIA HAIRSTYLIST Suki’s Salons, Spa & Academy, Vancouver
MAKEUP Dwija Patel WARDROBE STYLING Mandi Whyte PHOTOS David Cooper
salonmagazine.ca / Spring 2026 33
Jenna Engel
PLUSH SALON & SPA, MEDICINE HAT
Contessa Winners — ALBERTA HAIRSTYLIST
While she originally had dreams of becoming a dentist,
Jenna Engel began working with her mother—who is also a
hairstylist—in high school and quickly developed a love for
the craft, opening her own salon 15 years ago. As a longtime
Contessa entrant, Engel credits her husband, Kenton—who is
also her photographer—with helping her through the creative
and competition process to achieve her !irst win.
INSPIRATION
“The inspiration behind it was cyberpunk—a
combination of futuristic and old elements—like a crazy
world where cars were [powered by] steam, but there are
also holograms. I wanted to focus on blending pops of
colour but also keeping them very punchy and poppy—
vibrant but blended at the same time.”
FEELING THE LOVE
“[Working with my husband, Kenton], is like the greatest part
of it all. He’s such a creative person, but he’s not in the hair
industry, so it’s amazing to collaborate with somebody who has
very different ideas that we don’t see in the hair industry. He
thinks of things that I would never even think could be possible
with hair. Being able to create a collection with him—where
he has the creative vision and then I follow through with the
hair—is honestly, the best part about it. It’s just so much more
meaningful being able to do it with my husband.”
“It’s very full circle. My mom has always been one of my
bigest supporters, in terms of everything I’ve ever done in the
industry. Having her [at the Contessa gala] meant everything to
me and my career because she’s the reason I even started.”
“You’ll never
win if you quit.
Never give up,
especially if
you’re extremely
passionate and
love what you’re
doing.”
ALBERTA HAIRSTYLIST Jenna Engel, Plush Salon & Spa, Medicine Hat
MAKEUP Prab Sandran WARDROBE STYLING & PHOTOS Kenton Engel
34 salonmagazine.ca / Spring 2026
Natashia Gagnon
PRETTY YOUNG THING STUDIOS, SASKATOON, SASK.
Unlike those who explore alternative
occupations before pursuing a career
in beauty, Natashia Gagnon knew at a
young age that she wanted to work with
hair. More than two decades later, she is
now an award-winning hairstylist, salon
owner and educator. This is her !irst
Contessa win.
INSPIRATION
“My Inspiration was rust and the way
that, over time, rust changes colour
as it oxidizes. Through this process,
it makes cool patterns and colours,
so I really liked that. I also love the
resiliency that you see in metals and
how they last forever, even though they
change over time, depending on the
environment, seasons and weather.
I tried to mimic that in my collection.”
“I’ve also been doing tons of
research into my family history.
We’re Métis, so I’ve been learning more
about my Indigenous side. Resiliency
is such a big word when it comes to
Indigenous people, so I pulled a lot of
inspiration from that as well.”
“Winning has
been such a
big milestone
for my career
and a huge
eye-opener
for me. I want
to do more.”
ELEVATING HER CRAFT
“I feel like [winning this award] has
been a huge milestone in my career.
I’ve been doing hair for so many years
behind the chair and I’ve specialized
in vivids, but I’ve always really loved
doing outside-the-box stuff. At !irst, I
felt a little intimidated, but now I’m like,
‘Why wasn’t I doing this years ago?’ It’s
so much fun! This has been the coolest
creative outlet for me. It’s like therapy—
just getting to go in and do whatever hair
I’m thinking in my head, not necessarily
on a client. I’m just doing it for myself.”
“It’s incredible to win, but it’s also
incredible to just enter and challenge
yourself. The win is an extra bonus.
Even just sitting [at the Contessa gala]
and being around all these incredible
hairstylists and seeing everybody’s work
up on screen is so inspiring. I feel like
every hairstylist that’s remotely interested
in this type of hair needs to sit in that
room at one point in their life to just feel
the energy and creativity.”
Contessa Winners — SASKATCHEWAN/MANITOBA HAIRSTYLIST
SASKATCHEWAN/MANITOBA HAIRSTYLIST Natashia Gagnon, Pretty Young Thing Studios, Saskatoon, Sask.
MAKEUP Derek Caplette WARDROBE STYLING Anna Gagnon PHOTOS Natashia Gagnon
salonmagazine.ca / Spring 2026 35
Jerica Wentzell
GINGERSNAP SALON, SUDBURY
Contessa Winners — ONTARIO HAIRSTYLIST
As a past Contessa winner for Freestyle and Collaboration,
Jerica Wentzell credits her latest win to her friendship with
fellow hairstylist Lukas Press, whom she collaborated with for
the collection. With a passion for hair colour, she has her eyes
set on Master Colourist—a category she’s had the honour of
being nominated to enter in the past.
INSPIRATION
“We took inspiration from science !iction and were heavily
inspired by Star Wars and Mad Max. To me, I feel like what’s old
is new again, and both of these are retro and futuristic at the
same time. As far as the colour story went, I was highly inspired
by infrared photographs of planets. I took the colour palettes for
each of the looks and designed them around different infrared
photos of a planet.”
“I’m always thinking about how the colour and cut will speak
to each other.”
STICKING WITH IT
“I think I entered the Contessa Awards !ive times before I even
made the !inals. It’s not an easy journey, but I feel like it speaks
a lot about how you can achieve your goals with perseverance.”
“I had a mentor say to me one day, ‘If you continue to knock
on that door, one day it will open.’ I really took that advice to
heart. It’s normal to feel disappointed when you don’t do well or
win a competition, but one thing that also makes me feel a lot
better is work that has garnered no awards in one competition
has gone home to take home trophies in others. It’s very
important to remember that art is only subjective and maybe
your work isn’t exactly what the judges are looking for this year,
but it doesn’t speak to the quality of your work overall.”
“It’s extremely
validating to see
that my work
does have value.”
ONTARIO HAIRSTYLIST Jerica Wentzell, Gingersnap Salon, Sudbury
MAKEUP Becky Grimman WARDROBE STYLING Daria Zotova PHOTOS Natasha Gerschon
36 salonmagazine.ca / Spring 2026
Jose Osorio
SACO, MONTREAL
“I feel very
honoured to
represent the
province of
Quebec.”
Contessa Winners — QUEBEC HAIRSTYLIST
INSPIRATION
The collection was based on concepts
from Saco’s global collection, Urbane,
which combines ’90s-inspired
minimalism with the power of selfexpression.
Like many collections, it
was a collective effort for the Saco
team, however Osorio was instrumental
in bringing the art of the collection’s
precision haircuts and textured styles to
life through hair colour.
Following years of working under the
mentorship of renowned hairstylist
Richard Ashforth and Saco founder Aldo
Furfaro, Jose Osorio earned his !irst
Contessa win for a collection that was
also showcased at Intercoiffure’s Spring
Gathering 2025.
PAVING THE WAY
With Saco marking its 20th anniversary
last year, Osorio says winning the award
means more than a title and trophy.
“I feel a great sense of pride. It’s an
honour, but I also believe it’s a great
responsibility. Working at Saco, it’s not
just a place to get a haircut—they’re truly
creating artists.”
QUEBEC HAIRSTYLIST Jose Osorio, SACO, Montreal
MAKEUP Ekaterina Ulyanoff PHOTOS Ara Sassoonian
salonmagazine.ca / Spring 2026 37
Sharon LeClair
DASTOUSDIO, DIEPPE, N.B.
Contessa Winners — ATLANTIC HAIRSTYLIST
Growing up with a family connection to arts and crafts, Sharon
LeClair developed a love of hairstyling that !irst began as a
hobby with her friends and later evolved into a career that lets
her express her creativity both behind the chair and in hair
competitions. She credits her mentor, multi-Contessa winner
Michelle Pargee, with helping to re!ine her craft and grow her
con!idence to compete. With her second consecutive win in this
category, LeClair already has her sights set on competing next
year and working with her friend and past Contessa winner
Tina Casciato.
INSPIRATION
“I’ve always liked black, so I knew I wanted that colour in the
collection, which is called Noir Voltage. It’s inspired by the
tension between shadows and the electric energy and contrast
between the darkness with the precision and the modern age.
[For the colour], I looked at pop art from the ’50s and ’60s, and
that’s where I got a lot of my inspiration.”
“[Competing] gives you a lot of motivation, and I always tell
people to enter. When you enter, it makes you want to push
yourself. I !ind it very rewarding to see what you can actually do.”
POWER OF LEARNING
“Hard work really matters, and I’m really thankful for all the
support behind me, especially this year—I had even more
support.”
“I feel that education is a big part of growing. I !ind that when
you’re around your peers, that drives you to do more—you can
grow from that. This past year, I had support, and I think being
around people who compete allows you to push yourself more.
You see how to build a collection—a strong collection—because
you’re around people who are so much [more experienced]
than you.”
“I’m grateful
and proud.
It’s amazing—
it’s everything.”
ATLANTIC HAIRSTYLIST Sharon LeClair, DastousDio, Dieppe, N.B.
MAKEUP Mia Nowlan PHOTOS Denis Duquette
38 salonmagazine.ca / Spring 2026
Kye Pyeon
SUKI’S DOWNTOWN, VANCOUVER, B.C.
“My advice
is to create
as a way
to express
yourself and
not to follow
others.”
Contessa Winners — FREESTYLE
Born in Korea, Kye Pyeon worked in
the government for more than a decade
after graduating with an MBA. With a
passion for fashion design, she emigrated
to Canada and decided to explore
hairdressing as a way to experiment with
different shapes and patterns. She works
at Suki’s downtown salon in Vancouver,
where she was mentored by the late
hairstyling icon Suki Takagi.
INSPIRATION
“The image [symbolizes] a tropical bird.
I was inspired by one of Suki Takagi’s
creative haircuts. When I was thinking
about my inspiration, I wanted to !ind
one of Suki’s memories to help me
remember her when I looked at my work.
This work is a tribute to her legacy.”
SPREADING THE LOVE
“[When I won], I thought, ‘Finally!’ I was
so happy, but at the same time, I miss
Suki so much. This trophy is for her. I
couldn’t make it to Toronto [to accept
the award in person], but my team was
so excited and we screamed and cried
together over the phone.”
“I’ve mentored many young coworkers,
and !ive juniors were !inalists
before. From mentoring, I learned that
strong teamwork comes from trust and
being open-minded.”
FREESTYLE Kye Pyeon, Suki’s Downtown, Vancouver, B.C.
MAKEUP Andy Le WARDROBE STYLING Kye Pyeon PHOTO David Cooper
salonmagazine.ca / Spring 2026 39
Shayna Osazuwa
SHAYNA O ESTHETICS, REGINA, SASK.
Contessa Winners — CANADIAN NAIL ARTIST
With fond memories of having her nails done throughout her
childhood, Shayna Osazuwa decided to pursue a career in
nail artistry after high school and has now been working in
the beauty industry for more than a decade. This is Osazuwa’s
second consecutive Contessa win.
INSPIRATION
“I knew I wanted to have a handheld prop for my
designs and that it had to be cohesive among all three
sets. I wanted all three sets to be unique and for each of
them to represent the crystal in the picture. I wanted to
fashion-match but also show my creativity. Each look is
a different colour representing the crystal that’s being
held in their hand.”
“I always kind of start with a piece that I want to
design around. So whether it was for this competition or an
extreme set, I pick something that I want a fashion-match to—a
ring, a piece of clothing or costume, makeup or something that I
can design around.”
“If you want
to keep growing
[in your craft],
you have to
keep moving
yourself
forward.”
CELEBRATING HER WINS
“[Winning] is such an honour. [Competing] has pushed me
outside of my comfort zone, and I’m very grateful for the
experience, which was magical. Even just to be a !inalist is an
honour.”
“Honestly, when you have outward recognition, it really does
affect how your clients see you. They’re so proud. It makes
my day when they share my stuff, and it really makes me feel
special—like they’re watching and they’re proud of me.”
CANADIAN NAIL ARTIST Shayna Osazuwa, Shayna O Esthetics, Regina, Sask.
PHOTOS Shayna Osazuwa
40 salonmagazine.ca / Spring 2026
Angela Balbon
MZ B ARTISTRY, VANCOUVER, B.C.
After graduating from Blanche
Macdonald’s Global Makeup Program
15 years ago, Angela Balbon realized
she was able to combine her love of
burlesque and !ilm with the creativity of
makeup artistry, working with people to
“help create a more elevated version of
themselves.” Now, as an award-winning
makeup artist and instructor at Blanche
Macdonald, she credits the work of her
friend—Contessa-winning hairstylist and
photographer Joan Novak—with helping
her build the con!idence to showcase her
talent and take her craft to the next level.
INSPIRATION
“The idea was to do something fun and
colourful because I tend to wear a lot of
black, so I wanted to push and elevate
myself by doing more colourful things.
Being in Vancouver, where it rains a lot of
the time, I wanted to bring an element of
colour and fun to the collection.”
“We called the collection ‘Fire and
Ice,’ embodying the juxtaposition of
how things can be so hot and so cold
but also both evoke a lot of emotion.
When we think of something as burning
hot, it’s striking, and when something is
ice cold, it’s also very striking. Infusing
those colourful looks in with !ire and
ice, plus the combination of lighting that
Joan used for the photography, created
“Don’t be
afraid to
take the leap
because
once you get
recognized,
you don’t
know where
it’s going to
lead.”
a beautiful end result. It ended up being
ethereal, too, which I really loved. I love
bringing fantasy elements to life.”
BELIEVING IN HERSELF
“I’ve been feeling like I’m living in
someone else’s skin this whole year with
these competition wins. We all put 110
per cent in, so I learned that I need to just
trust myself and know that I am as good
as everybody says I am. I need to believe
in myself. We can be our own worst
critics.”
“I’m grateful to have entered
competitions this year, and I’m so
grateful to Joan and the models for these
images and this collection because it
has elevated everything. I believe in
myself, and I just can’t wait to see what
2026 brings. There are question marks
everywhere, but I know it’s going to be
biger, better and more colourful and
experimental. I hope to be able to reach
the world globally.”
Contessa Winners — MAKEUP ARTIST
MAKEUP ARTIST Angela Balbon, Mz B Artistry, Vancouver, B.C.
HAIR, WARDROBE STYLING & PHOTOS Joan Novak
salonmagazine.ca / Spring 2026 41
Thatch & Fringe
ST. JACOBS, ONT.
Contessa Winners — SALON INTERIOR DESIGN
Growing up with an interest in beauty, Charise Bauman
began pursuing a career in hair after high school. She
attended the Aveda Institute in Toronto and eventually
worked as a creative director, travelling around the
world to participate in hair shows and teach classes.
She always dreamed of owning her own business and,
when she moved to St. Jacobs, Ont., opened her !irst
salon. After outgrowing the space, she opened Thatch &
Fringe, a 4,000-square-foot space, in 2018.
INSPIRATION
“For the design concept, I wanted something that
was very cool and modern but still had deep layers
of warmth to it. I worked with a designer, Kahley
[DeVries] from Ambiance Interiors, and had a mood
board. The vision was not about replicating the mood
board but !inding things that I liked or that sparked joy.
Kahley was instrumental in holding my hand through
the process, but I still had the !inal say on everything.”
“The compliment we constantly get is that it feels
very modern and relevant, but it also warm, which I
think is a very hard thing to achieve when designing
a hair salon without it looking ‘shabby chic.’”
COLLECTIVE DECISIONS
“There were some design decisions where I leaned
on my stylists for input. When it came to the colour
of the stations, we tried out different lighting and
took photos of different people in front of it so that
we could pick out what was going to be the most
flattering, neutral tone against people’s skin.”
“When I was designing this space, I knew I
wanted to do something that could be very content
focused—a place where no matter what the lighting
is or where you’re standing in the salon, you’ll be
able to grab a great photo or video without having
to try too hard. I really try to set my stylists up for
success.”
42 salonmagazine.ca / Spring 2026
“For the client, comfort is
important, but it’s really
where the stylists are
spending every day and it’s
important that they have a
space they can move and exist
comfortably in.”
SALON INTERIOR DESIGN Thatch & Fringe, St. Jacobs, Ont.
DESIGNER Ambiance Interiors PHOTOS Sandra Monaco
salonmagazine.ca / Spring 2026 43
Contessa Winners — SUSTAINABILITY ACHIEVEMENT
Salon Freyja
MONTREAL, QUE.
While working together in a salon, co-owners Mike Chacko
and Ewelina Wnek decided to open Salon Freyja in 2018 and
focus their business “around respect and artistry—changing
how the industry treats people and how it aligns with the
planet.” A couple of years later, Sarah Le Masson joined the
team and is now a business partner, overseeing the salon’s
sustainability and impact. In 2025, she led Salon Freyja to
become the !irst Quebec-based salon to be B Corp-certi!ied—a
designation that requires businesses to meet speci!ic
standards that assess their environmental and social impact.
The team also works with Green Circle Salons to recycle and
Davines to offer sustainable and re!illable products.
SUSTAINABILITY FOCUSED
“We wanted to build a healthy work environment—a
workplace with balance, care and longevity in an
industry that can easily lead to burnout. Over time,
that mindset naturally expanded into a very important
part of the salon, and our choices and systems matter.
Our waste matters, and so does the way that we show
up for our community.” — Ewelina Wnek
“Last year, one big project was to create our very !irst impact
report, which we have listed on our website, and a physical
copy that we leave in the waiting area of the salon. In
there is everything you need to know about our mission,
values, objectives, commitments, what we do now and
what we want to improve. It’s more about transparency
with clientele—they’re asking for it and have lot of
questions, so it has a big impact.” — Sarah Le Masson
“[Winning] felt
surreal. I also
feel like it was
a full-circle
moment. All
those years of
invisible work
that you’re doing
and all of a
sudden you get
reminded that
what you’re doing
matters.”
— MIKE CHACKO, CO-OWNER
SUPPORTING EACH OTHER
“To anybody that’s having a hard time, ask for help.
Reach out. It’s so much easier to do things when we work
together. We’re open books—
our impact report states
everything that we’ve been
doing. Part of where we want
to go is that we want to help
other salons. We don’t want to
gatekeep the information.”
— Mike Chacko
SUSTAINABILITY ACHIEVEMENT Salon Freyja, Montreal, Que.
44 salonmagazine.ca / Spring 2026
Capucci Salon
TORONTO, ONT.
For its second annual charity event,
Capucci Salon decided to partner with
Starlight Children’s Foundation to help
sick kids. From selling raffle tickets for
prizes to hosting its Charity Cut-A-Thon,
Capucci Salon raised more than $7,000.
The salon is already planning its third
event, which will take place in the spring.
TEAM- BUILDING EXPERIENCE
“Our team has been together for a long
time. That’s very rare. We get people
who start off as apprentices and we
train them. They become hairdressers,
and they stay with us for a very long
time. This event was a way for us to get
together on a Sunday, have fun and put
music on, and the rules are a little bit
more relaxed. They get to wear what
they want, and it’s about giving back to
the community and having fun. It builds
an even stronger team than we already
have.”
PAYING IT FORWARD
“Our salon has won many Contessa
awards—Salon Team of the Year and
Canadian Colourist—but that was more
“It’s important
to find out what
the need is in
your community.
It doesn’t have
to be a big
charity—it could
be something
small or local.
Clients are very
generous, and
I think they
like when you
do this kind of
stuff because
it’s about the
community.”
— GINO MAZZEI, CO-OWNER
than 25 years ago. We decided to focus
on our community by hosting an event
every year. We’ve been in business for 38
years and we started with the Parkinson’s
Foundation. When a stylist starts with
our team, we let them know that, once a
year, we expect everybody to give a few
hours of their time for charity, and it’s
just kind of our culture.”
Contessa Winners — THE JOHN STEINBERG AWARD FOR COMMUNITY SERVICE
THE JOHN STEINBERG AWARD FOR COMMUNITY SERVICE Capucci Salon, Toronto, Ont.
salonmagazine.ca / Spring 2026 45
Contessa 37 — WINNER’S CIRCLE
Congratulations to All
Contessa 2026 Winners!
Take a closer look at this year’s award recipients,
sponsors and presenters.
Capucci Salon, recipient of the
John Steinberg Award for
Community Service, presented by
Palma N’Sheluvzit and Sal Leonetti.
Anica Iordache, Barber, presented by
Peter Gosling of Glassbox Education.
Shayna Osazuwa, Canadian Nail Artist,
presented by Shanice Romelus of
Salon.
Jorge Joao, Texture Hairstylist,
presented by Anton Ranchin of Oligo
Professionnel.
Sharon LeClair, Atlantic Hairstylist,
presented by Tania Lacoste Major and
Lindsay Amadori of Moroccanoil.
Lisa Smith and Dana Lyseng,
Collaboration, presented by
Maggie Melrose and Natalie Basolini
of Wella Company.
Shohrè Kavari Boushehri, Emerging
Hairstylist, presented by Nicole Pede
of Schwarzkopf Professional.
Antoine Vadacchino, Avant Garde
Hairstylist, presented by Lucas
Postigo-Rombola of Redken.
Jenna Engel, Alberta Hairstylist,
presented by Kelly West of Chatters.
Robin LaChance, Session Hairstylist,
presented by Antoinette Beenders of
Aveda.
Angela Balbon, Makeup Artist,
presented by Ekaterina Ulyanoff.
Natashia Gagnon, Saskatchewan/
Manitoba Hairstylist, presented
by Lorraine McAndrew and Tricia
McQuillan of Sassoon Academy
Toronto.
46 salonmagazine.ca / Spring 2026
Mai Nguyen, Emerging Colourist,
presented by Laura de Sousa of
Goldwell.
Salon Freyja, recipient of Sustainability
Achievement, presented by Alejandro
Lopez of Davines.
Jerica Wentzell, Ontario Hairstylist,
presented by Armineh Damanpak of
Joico.
Anica Iordache, Men’s Hairstylist,
presented by Marilyn Vendittelli.
Michelle Oliver, Multicultural
Hairstylist, presented by
Caroline Verreault of L’Oréal
Professionnel.
Andrew Smith, International Colourist,
presented by Natashia Gagnon of
Pravana.
James Valiant, British Columbia
Hairstylist, presented by Lisa Steacy
of Goldwell.
Thatch & Fringe, Salon Interior Design,
presented by Lara Leckie.
Emma Simmons, International
Hairstylist, presented by
Dawn Miyazaki-Jovel of Aveda.
David Vendittelli, Master Colourist,
presented by Sara Dickson and
Zachary Ferguson of Wella Company.
Robin LaChance, Elite Master
Hairstylist, presented by
Megan Nevins of Joico.
Jose Osorio, Quebec Hairstylist,
presented by Ilan Cohen of Oligo
Professionnel.
Armineh Damanpak, Canadian
Colourist, presented by Erinn De Luca
of Schwarzkopf Professional.
Kye Pyeon, Freestyle, presented by
Katrina Smiley of Redken.
Erin Fernandes, Canadian Hairstylist,
presented by Lisa Dinh and Kevin
Hughes of Moroccanoil.
Beau Salon, Canadian Salon Team,
presented by Amélie Choquette of
L’Oréal Professionnel.
salonmagazine.ca / Spring 2026 47
Abyssal
Team Contessa 37 — AVEDA
For Aveda’s show-stopping presentation,
Antoinette Beenders, senior vice-president
of global artistry, shared her latest collection,
which was inspired by underwater creatures
and the beauty of the unknown.
HAIR Antoinette Beenders
HAIR SUPPORT Robert Grimes
MAKEUP Anna Conte
PRODUCTION Kevin Molin
For the collection’s images,
Beenders used the power of
AI to create the wardrobe.
“The opportunity to have your
clothes done in AI means
you can dream big and have
whatever you want,” she says.
“One thing I’m firm on is that
I do the hair and that the
models are real. I like the idea
of blending real with AI.”
Garnering inspiration from David
Attenborough’s documentary
about ocean life, Beenders
wanted to showcase the beauty
of movement, pairing her classic
precision haircutting techniques
for the collection’s strong, graphic
looks with bold yet soft ethereal
styling that features high-shine
and glossy finishes reminiscent of
ocean waves and fish scales.
“My last few collections have
been long hair and colour
focused,” she says. “I just
felt like I needed to do cuts
again because, originally, I’m a
haircutter, so I wanted to bring
haircuts back. That’s how it
started, and then things morph. I
work very much like how fashion
designers work: it’s not one to
the other—it’s a gradual build
onto something else.”
48 salonmagazine.ca / Spring 2026
“Short hair is not as popular as it
was in the ’90s. Back then, everyone
had short hair. And I come from
the ’90s, so I just felt it was time to
bring it back but in futuristic shapes.
We’ve had a lot of curls and glam,
but that’s not my thing. I’m very
much about trendsetting fashion—I
would like to even think couture
because I like to do custom things.”
Team Contessa 37 — AVEDA
PHOTOS: MAJA HAJDUK, JENNA HUM & AARON SAMBEY; COLLECTION PHOTOS: HAIR: ANTOINETTE
BEENDERS FOR AVEDA, HAIR SUPPORT: ALLEN RUIZ & LUIS GONZALEZ, MAKEUP: WALTER OBAL,
PHOTOS: ED MAXIMUS, PRODUCTION: CODE CREATIVE SERVICES
Beenders has attended
the Contessa Awards
for three consecutive
years. As a multiaward-winning
editorial
hairstylist herself, she
enjoyed the opportunity
of presenting the
Contessa award for
Session Hairstylist.
Working with Aveda for more than
27 years, Beenders says it has
completely changed her perspective.
“I was London trained, and [when I
first started in the industry], it was
more about the outcome of what you
were trying to create, and we would
use anything. When I joined Aveda,
it truly changed my life. You have to
walk the talk. I always say that I’m a
part of Aveda and Aveda is a part of
me because we’re so detailed in not
just being about creating a product
but considering where it comes from.
Where is it sourced? How is it made?
What are the ingredients? What is
the technology? That all needs to
be sustainable for us to be Aveda.
Innovation is really important to
us because we want to show that
we can create fashion with natural
ingredients.”
“It’s a true honour to be at the Contessas and represent Aveda artistry,” she says. “I’ve been
manifesting it for three years, wanting to show Canada what Aveda artistry is all about. The Contessa
Awards are very highly regarded in the rest of the world. I’m Dutch and a global citizen and I’ve entered
a lot of international awards. The Contessas are definitely up there with the big ones.”
salonmagazine.ca / Spring 2026 49
Team Contessa 37 — QUANTUM HAIR
Quantum
Evolution
For the Canadian debut of his latest project, Quantum
Hair, Jorge X teamed up with Contessa-winning
hairstylist Norm Wright, Wella top artist Antonio Quintieri
and master colourist Monia Grieco to showcase the
team’s mastery in hair colour, avant-garde styling and
precision haircutting.
PHOTOS
HAIR Jorge X, Norm Wright, Antonio Quintieri, Monia Grieco,
Rocky Villanueva, Marcus Koehler
HAIR SUPPORT Dana Coates, Aubrey Stephens,
Victoria MacInnis
MAKEUP Ekaterina Ulyanoff
WARDROBE STYLING Alfonso Perez Alvarez
VIDEO Jorge X
No stranger to the Contessa stage as both a
past winner and stage presenter, Wright was
instrumental in bringing the Quantum team
together. “It’s an opportunity to get the word out
about what strategic hair colouring can do for your
perspective, your ability, and to help move the craft
forward,” he says. “We strongly believe in all the
work Jorge has done for the past 20 years. He’s
been an inspiration to us the entire time, so to be
able to work together on this project is a dream
come true for all of us.”
With Quantum Hair, X is
combining his love of hair
colour with technology,
exploring the use of AI
to further bring the hair
art to life. “I’m still doing
the hair, which I love, but
using AI to enhance the
movement,” he says. “It’s
an evolution that’s going to
happen, so it’s about being
clever enough to embrace
this technology in a way
that’s going to help in your
business—both in the salon
and on the artistic side.”
Wright combined his
passion for robotics and
holographic technology with
3D printing to create the
out-of-this-world looks.
Wright, Quintieri and Grieco
travelled to Madrid to meet
and train with X. “The intention
behind all of this was to
create a connectedness—a
togetherness,” says Grieco.
“And it wasn’t just to connect
anybody—it was to collect and
connect people that had these
flames in their hearts, creating
a torch of light and something
very honest and true for people
that they would recognize.
And people are starting to
recognize it—what we’re doing
is really strong, and I think it’s
incredible for the industry.”
PHOTOS: PHOTOS: MAJA HAJDUK, JENNA HUM &
AARON SAMBEY; COLLECTION PHOTOS: HAIR: JORGE
X, QUANTUM HAIR, MADRID, SPAIN, MAKEUP: LEWIS
AMARANTE, WARDROBE STYLING: AFLAME, PHOTOS:
JAVIER MÁRQUEZ
50 salonmagazine.ca / Spring 2026
As the co-founder of X-presion Creativos, a
renowned creative collective based in Madrid,
Spain, Jorge X launched his latest project,
Quantum Hair, in 2024. “This has been the
mission of my career,” he says.
“Trying to bring something new to
the industry and share it.”
“You can do the same technique
on 10 different people and it
looks completely different, or
you can increase or decrease
your sections and it completely
changes the look,” says Quintieri.
“I think the beauty of all of this
is that everything we do here is
completely unique.”
Showcasing his signature pixel-colouring techniques,
X is known for pushing the boundaries of hair colour
with his innovative placement and application.
Supported by Goldwell
and Wella Company, the
presentation was a first for
both brands and artists.
“For me, it’s a super special
moment because after
20 years of travelling the
world, this is my first time
in Canada,” he says. “Two
years ago, [the Quantum
Canada team] finally met
in person and started to
develop this project for
Canada, so now to present
it here for the first time, it
means the world to me.”
salonmagazine.ca / Spring 2026 51
New Noise
Team Contessa 37 — GLASSBOX
Glassbox Barbershop & Education co-founder Peter
Gosling kicked off the Contessa Awards gala with a highenergy,
punk-rock showcase of his team’s latest collection.
HAIR Peter Gosling, Hugh Kingston, Nina Ponte, Jazzy Bayoumi,
Karly Cotton, Andre Costa, Ethan Bosnjak, Archie Slayer
HAIR SUPPORT Ethan Quintela, Marie-Eve Faucher, Glammy
COLOUR Lindzie Geroni
MAKEUP Angie Dibb
WARDROBE STYLING &
CHOREOGRAPHY Pascal & Jeremie
VIDEO Scott Waring, Andres Billiald
PRODUCTION Andrew LaGrave,
Mitchell White, Katrina Smiley
Supported by Redken, the
presentation featured a wide
range of women’s, men’s and
gender-neutral cuts and styles
that combined Gosling’s classic
precision haircutting skills with
modern barbering techniques.
“We opened up a school this year, and a lot of that collection was
actually designed by our students—with six to eight months of
experience—and assisted by us,” says Gosling. “It’s not about me—
it’s about the people we raise, coach and take care of. That’s when
you’re going to see future industry leaders.”
FUN FACT:
GOSLING FIRST
ATTENDED THE
CONTESSA AWARDS
20 YEARS AGO,
WHEN HE WAS
STARTING IN THE
INDUSTRY. “FOR THE
YOUNG PEOPLE OUT
THERE, WHAT YOU
ACTUALLY PUT YOUR
MIND TO YOU CAN
DO,” HE SAYS. “I WAS
ONCE A VIEWER AND
NOW A PRESENTER.”
In addition to bold editorial
styles, the team showcased
classic, short-hair looks.
“We don’t necessarily call
it ‘barbering’ anymore
because everyone who
comes into our businesses,
shops and salons is their
own walk of life, and we
need to make sure that we
make everyone feel they
can have an accessible
haircut,” he says. “We’re
showing people what it
looks like to get accessible
hair that’s easy for
anybody to do.”
Shortly following the presentation, Gosling
returned to the stage to present the firstever
Contessa award for Barber of the Year.
PHOTOS: MAJA HAJDUK, JENNA HUM & AARON SAMBEY
52 salonmagazine.ca / Spring 2026
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Contessa 37 — GALA
Making
Memories
There was no shortage of
emotion at the 37th annual
Contessa Awards gala.
Take a look at a few of our
favourite onstage moments.
Jorge Joao celebrates his win for
Texture Hairstylist.
After missing out on the
opportunity to attend the
Contessa Awards gala last
year, Shayna Osazuwa
celebrates as she retains her
title of Canadian Nail Artist
for a second consecutive year.
|
|
—
After years of entering
the Contessa Awards,
Erin Fernandes gets
the win for Canadian
Hairstylist of the Year.
|
Charise Bauman, owner of Thatch & Fringe salon
in St. Jacobs, Ont. jumps for joy, accepting her
award for Salon Interior Design.
Contessa 2026 co-hosts Sal Leonetti and Palma
N’Sheluvzit raise a glass to kick o! the festivities.
|
|
Vancouver-based Beau Salon retains its title of
Canadian Salon Team for a second consecutive year.
It was also the second award of the night for the
salon’s owner, Armineh Damanpak, who was named
the Canadian Colourist of the Year.
— Hard work pays o!! Natashia Gagnon accepts
her first-ever Contessa award for Saskatchewan/
Manitoba Hairstylist.
PHOTOS: MAJA HAJDUK,
JENNA HUM & AARON SAMBEY
54 salonmagazine.ca / Spring 2026
—
Collaboration winners Dana Lyseng and Lisa Smith
share a heartfelt moment onstage.
Jerica Wentzell is all smiles as she takes the stage to
accept her award for Ontario Hairstylist.
|
|
The Montreal-based team from Salon
Freyja celebrate their Contessa award
for Sustainability Achievement.
—
Robin LaChance
accepts her second
Contessa award of
the night for Elite
Master Hairstylist.
|
Edmonton-based
hairstylist Michelle
Oliver is speechless
as she accepts her
award for Multicultural
Hairstylist.
|
It was a big night for Suki’s
salon in Vancouver with
Mai Nguyen taking home
the win for Emerging
Colourist.
—
James Valiant twirls
onstage in celebration of
his first-ever Contessa
award for British Columbia
Hairstylist.
—
Anica Iordache takes
the stage as the firstever
Contessa winner
for Barber of the Year.
She also earned the title
of Men’s Hairstylist.
Text tk
salonmagazine.ca / Spring 2026 55
Time to Shine
Contessa 37 — COCKTAIL PARTY
Hundreds of finalists, sponsors and
attendees gathered for the 37th annual
Contessa Awards’ cocktail reception for
a chance to mix and mingle before the
gala. Among the festivities were sponsor
activations, including a champagne
cart by Joico, a cocktail bar by Oligo
Professionnel, a red-carpet photo booth
by Schwarzkopf Professional and an
aura reader by Pravana, along with a
spectacular model presentation by Pascal
& Jeremie and red carpet presented
by Salon. Take a look through a few of
the snaps from the night and see if you
recognize any familiar faces.
PHOTOS: MAJA HAJDUK, JENNA HUM & AARON SAMBEY
56 salonmagazine.ca / Spring 2026
salonmagazine.ca / Spring 2026 57
Contessa 37 — AFTER PARTY
Club Contessa
x Elevate Hair
To continue the celebration after the awards gala and kick off the
first-ever Contessa Connective education day, we teamed up with Tatum
Neill, founder of Elevate Hair, to host Club Contessa. Featuring a live DJ,
dancing and an onstage hair jam with past Contessa winners, finalists
and attendees, the lively bash brought an
exciting energy to the night. Check out
some highlights from the epic celebration.
PHOTOS: MAJA HAJDUK,
JENNA HUM & AARON SAMBEY
58 salonmagazine.ca / Spring 2026
WEEKLY NEWSLETTER
Be the First
to Know!
Subscribe to our weekly newsletter to be among
the first to receive the Contessa semi-finalists list,
ticket alerts, industry news and more.
Sign up now and receive a free Salon digital subscription!
Highlights from
Contessa Connective
Contessa 37 — EDUCATION
For the first-ever Contessa Connective education day, 23 artists from
seven brands took the stage with engaging look-and-learn presentations
that spotlighted haircutting, colour, styling and more. Relive the inspiring
day and discover what you might have missed from this milestone event.
“WE HAVE A RESPONSIBILITY
AS HAIRDRESSERS TO PUSH THE
INDUSTRY. I WANT PEOPLE TO
BE INSPIRED, TO DRAW THEIR
OWN INSPIRATION AND FIGURE
OUT NEW WAYS TO PUSH OUR
INDUSTRY FORWARD.” — JAMES ABU-ULBA
—
To kick o! the day, James Abu-Ulba,
a Davines showcase artist and
past Contessa winner for Canadian
Hairstylist of the Year, shared how
he pushes the envelope by creating
editorial and abstract shapes that stand
out in his photo shoots and competition
work. Reflecting on his most recent
collection, Fray, he encouraged stylists
to transform everyday styles into bold
editorial masterpieces and discussed
the importance of learning how to
confidently work with all hair textures.
“I’M A HUGE FAN OF THE CONCEPT OF
BUILDING EDUCATION INTO ONE OF
THE BEST NIGHTS IN THE CANADIAN
HAIRDRESSING INDUSTRY. THAT’S
WHAT THE INDUSTRY IS ALL ABOUT:
EDUCATION. WE’RE HERE FOR GREATER
GROWTH AND
INSPIRATION FOR
OUR INDUSTRY,
AND I FELT REALLY
PROUD AND
HONOURED TO BE A
PART OF IT.”
— MICHELLE OLIVER
|
Next up were Leonardo and Marco Redavid, co-founders of the
Canadian haircare brand Redavid, who were joined by artistic team
member Katherine Sims to share their signature long-layer haircutting
techniques and Hollywood-inspired styling tips.
—
To close out the
morning, members
of the Schwarzkopf
Professional
Canadian artistic
team, Michelle Oliver,
Robin LaChance,
Nicole Pede, Mario
Cicciarella and
Jessica McColm, led
a dynamic session on
high-fashion styles
and texture-focused
looks influenced by
1970s glamour.
PHOTOS: ALAN SWINTON
60 salonmagazine.ca / Spring 2026
“BEING IN A ROOM WITH THE
BEST OF THE BEST IN THE
INDUSTRY IS PRETTY COOL.
TO SEE THAT THEY’RE STILL
CHASING EDUCATION AND
LEARNING IS WHAT HELPS OUR
INDUSTRY CONTINUE TO GROW.”
— MARCO REDAVID
|
Following the lunch break, Sassoon
Academy Toronto’s team, featuring
Joseph Santiago, Lorraine McAndrew,
Kat Ginga and Kimberly Wallace,
debuted the global brand’s latest
collection, Libertine. The team’s
presentation focused on Sassoon’s
iconic precision cutting and timeless
design, with an emphasis on foundational
shapes developed through technical
craftsmanship.
In a presentation supported by Redken, Glassbox Education
co-founder Peter Gosling and creative director Hugh Kingston
showcased fashion-forward barbering and short-hair grooming from
the brand’s latest street-style collection, New Noise, highlighting
structure, confidence and technical detail.
|
|
Moroccanoil’s team featuring
vice-president of artistry
Kevin Hughes, global colour
ambassadors Lisa Dinh and
Jessica Scott Santo and artistic
team member Tania Lacoste
Major presented salon-ready
colour applications with
polished styling and included a
“Salon to Social” walkthrough
that showed how to refine
a finished look for content
creation. “Moroccanoil started
in Montreal, so Canada is home,”
says Hughes. “Whenever you
add education to a show, it’s
really good. People get to see a
little more about what the artists
do and how they create.”
|
Ending the day on a strong note, Quantum Hair’s global team, including founder
Jorge X and Canadian hairstylists Norm Wright, Antonio Quintieri and Monia Grieco,
supported by Goldwell and Wella Company, took the stage for a presentation in which
they unveiled their innovative artistry featuring avant-garde styling and dimensional
pixel colour techniques, blending creativity with advanced colour formulation.
salonmagazine.ca / Spring 2026 61
YOUR YEAR.
YOUR MOMENT.
Showcase your talent
and creativity by entering the
38th annual Contessa Awards
ENTRY DEADLINE
September 2, 2026
Important category changes and entry rules here:
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LOOK LOOK GOOD GOOD FEEL BETTER FEEL BETTER ® | REGISTERED ® | REGISTERED CHARITY CHARITY #13374 #13374 0316 RR0001 0316 RR0001
PHOTO: HAIR: SALLY BROOKS, BROOKS & BROOKS, LONDON, U.K., MAKEUP: JO SUGAR, PHOTO: JACK EAMES
BOOST
YOUR SALON
OFFERINGS
THIS SEASON
WITH THE
LATEST CARE,
COLOUR AND
STYLING
LAUNCHES.
Bringing together a love of art with
her passion for hair, British awardwinning
hairstylist Sally Brooks
presents her latest collection,
Artlife, which showcases sculptural
shapes and textures with masterful
colour placement and whimsical
styling. As with art, the looks are
open to interpretation and meant to
evoke emotion while igniting one’s
imagination and creativity.
salonmagazine.ca / Spring 2026 65
Care to Repair
Hairlines — NEWS
Customize your client’s in-salon experience and
at-home haircare routine with Schwarzkopf Professional’s
new Fibre Clinix.
As more guests look for personalized in-salon experiences and products
designed for their individual haircare needs, Schwarzkopf Professional
is introducing its new Fibre Clinix, with in-salon products such as
Nourishing Shampoo and Purifying Shampoo, as well as Treatment
(for !ine to medium to coarse hair) and Boosters, which can
be combined to address clients’ unique hair concerns. Fibre
Clinix also includes four at-home haircare ranges: Fortify,
which is formulated with multi-peptides to strengthen
damaged hair; Vibrancy, which contains AHA to prolong
colour’s vibrancy and shine; Hydrate, which includes
electrolytes to moisturize dry strands; and De-Frizz,
with passionfruit oil to smooth hair and reduce frizz.
To further support stylists with increasing their add-ons
and service tickets, the brand has also launched the Fibre
Clinix Bond!inity Method, a customizable service that
begins in the salon and continues the repair at home.
SAY BYE TO DRY
Hydrate hair with
Joico’s Moisture
Recovery 24Hr
Moisture Recharge.
This leave-in treatment contains the brand’s
SmartRelease Technology, a unique liposome
delivery system that continuously releases a
blend of rosehip oil, arginine and vegan keratin
to mend, strengthen and protect hair. It’s also
formulated with sea kelp—known for being
packed with essential vitamins and minerals—
and olive ester, a silicone alternative that helps
provide long-lasting hydration. O!ering heat
protection up to 450°F, it provides smoother,
softer and instantly detangled results.
New Year, New Look
Goldwell unveils its new look with
the Goldwell Glow Up relaunch—and
introduces its Color of the Year, Bellini.
One of the industry’s beloved colour brands has had a major
makeover. The Goldwell Glow Up marks an exciting era for the
brand, which is centred around its commitment to stylists, salons
and the future of hair colour. For more than 75 years, Goldwell
has valued its partnership with salon professionals by providing
innovation and expertise, showcasing the importance of this
collaboration in its latest brand campaign, Color the Future.
In addition to its new logo and campaign visuals, Goldwell
has launched Color CoLAB, a program that enables stylists to
work with the brand to test, refine and shape upcoming services,
campaigns and education. Its first initiative has been the naming
of Goldwell’s 2026 Color of the Year, Bellini, a peachy pink shade
that radiates optimism and expresses the brand’s vision of colour
as a vessel for creativity, connection and transformation. The
shade was developed in collaboration with international colourists
Salomé De Wet, Zachary Norman, Peter Wu and Neil Barton.
PHOTO (CLOCKWISE): SCHWARZKOPF PROFESSIONAL, MOROCCANOIL, OLAPLEX, REDKEN, MILK_SHAKE, GOLDWELL, JOICO
66 salonmagazine.ca / Spring 2026
Dropping Balms
Moroccanoil enters a new beauty
category with the release of three
lip balms.
As salons look to diversify
their retail offerings to meet
more of their clients’ needs,
Moroccanoil is celebrating
the launch of its luxurious
lip balms. Available in three
Mediterranean-inspired
flavours and tints—Moroccan
Mint Tea (transparent), Berry
Pomegranate (sheer berry)
and Vanilla Date (sheer pinknude)—the
lip balms contain the brand’s
signature ingredient, argan oil, as well as
argan butter, peptides and hyaluronic acid,
to provide up to 24 hours of nourishing
hydration.
Total Care
Tackle hair damage from the
inside out with Olaplex’s No.3 Plus
Complete Repair Treatment.
This innovative pre-shampoo
treatment contains the brand’s
patented Bond Building
Technology and new Damage
Defense Cationic Complex,
which deeply penetrates strands
to rebuild disul!ide bonds, salt
bonds and hydrogen bonds for
stronger, softer and healthierlooking
results in only three
minutes.
Hairlines — NEWS
Modern Makeover
Get to know milk_shake’s
new and improved
Lifestyling collection.
From upgraded formulas to new products to revamped
packaging, milk_shake’s Lifestyling collection is
setting stylists up for success in the new year. With
high-performance ingredients, including the brand’s
signature blend of milk proteins, quinoa proteins and
Integrity 41 (which is derived from sunflower seed
extract), the styling products are versatile and designed
to enhance, define and protect all hair types. Its latest
innovations include Bodifying Cream, a lightweight
volumizing cream for body, definition and flexible hold,
and Let It Shine, an ultra-lightweight spray o!ering
maximum shine with an instant gloss e!ect.
Conditioning
Colour
Transform hair’s vibrancy
and condition with Redken’s
Shades ALK Liquid-Cream
Alkaline Demi.
For clients in search of caring
colour options that provide
coverage and shine, the latest
alkaline demi-permanent
colour from Redken offers up
to 75 per cent grey coverage
and eight weeks of vibrancy.
The liquid-cream formula
combines the power of colour
with the conditioning bene!its of gloss
for hair that’s visibly healthier after
just one use.
salonmagazine.ca / Spring 2026 67
Hairlines — NEWS
Real Talk
Get candid about colour with the
one and only Tracey Cunningham.
Tracey Cunningham is coming to Canada!
The celebrity hairstylist and Schwarzkopf
Professional’s creative
director of colour and
technique is hosting Real
Color, No Filter—a day
of education featuring
look-and-learn demos,
live models and candid
conversations—on
March 23 in Toronto and
March 30 in Calgary.
Known for her colour
mastery and no-nonsense
attitude, Cunningham is sure to deliver a
one-of-a-kind learning experience. Check
out @schwarzkopfcan on Instagram for more
information.
NOW REINTRODUCING…
Meet the new and improved
Sebastian Professional.
After more than 50 years since the brand
was founded in Los Angeles, Sebastian
Professional is kicking off 2026 with
a makeover. The major brand restage
includes revamped packaging for its
signature lines—Shaper+, Dark Oil,
Drench, Penetraitt and Potion 9—and
new campaigns that embody its core
values of celebrating artistry, selfexpression
and individuality.
A Promising Partnership
STMNT Grooming Goods expands its
Canadian distribution with Cosmo Prof.
With a growing demand for short-hair styling and men’s grooming products,
STMNT Grooming Goods is continuing to shake up the beauty world with
its innovative brand that unites the barbering and hairstyling communities.
Now available at all Cosmo Prof locations across Canada, STMNT is
strengthening its position in the industry by reaching more artists and
fostering a deeper connection with its community of partners, professionals
and consumers. Spearheaded by industry-leading barbers Julius Arriola
(a.k.a. Julius Cvesar), Sofie Pok (a.k.a. Staygold) and Miguel Gutierrez (a.k.a.
Nomad Barber), STMNT has brought innovation and craftsmanship to the
forefront while celebrating the power of community and individuality.
Curls Forever
Celebrate the beauty of texture
with Oribe’s Eternal Curls
collection.
Showcasing its love of texture,
Oribe has launched the
Eternal Curls collection,
a 12-product curl range.
Formerly the brand’s
Moisture & Control line,
the new products are
designed to care for every
curl type, ranging from 2A to
4C. Its hero product is the new
Eternal Curls Polish & Protect
Oil, which has been specially
formulated for curls and coils with a
blend of 17 botanical oils—including castor
seed, apricot and coconut—to seal in moisture while
softening and smoothing hair and providing a polished
and shiny !inish. Pro tip: The oil can also be used as
a pre-wash treatment on damp or dry hair to provide
intense nourishment to dry and damaged hair.
PHOTO (CLOCKWISE): SCHWARZKOPF PROFESSIONAL, STMNT, COSMO PROF, DANGER JONES, UNITE, REDKEN, ORIBE, SEBASTIAN PROFESSIONAL
68 salonmagazine.ca / Spring 2026
FRIZZ FREEDOM
Complete Colour
Danger Jones enters the
permanent hair-colour category
with the launch of Epilogue.
As the brand’s !irst foray into the world
of permanent hair colour, Epilogue
includes 84 shades that provide
100 per cent grey coverage and are
formulated for precise application, rich
saturation and clean results.
FUN FACT:
DANGER JONES
RECENTLY DEBUTED
EPILOGUE AT THE
!! GRAMMY
AWARDS, WHERE
HAIRSTYLIST SKY
KIM WORKED
WITH SINGER
LOLA YOUNG FOR
A JET$BLACK HAIR
TRANSFORMATION!
Create smoother
styles while
shielding humidity
with Unite’s
7Seconds Anti-
Frizz Leave-In
Thermo Mist.
With spring just around the
corner, help your clients lock
in their styles with this ultralightweight
and versatile
styling mist that offers up to 72 hours of
humidity protection. This heat-activated
formula seals in shine and promises
frizz-free hair thanks to its powerful
blend of ingredients, including Silsoft
CLX-E (which blocks humidity, repels
frizz and protects against thermal heat
and UV damage), hydrolyzed pea protein
(to enhance moisture retention for added
elasticity and strength) and vitamin E
(which nourishes strands and protects
against environmental stressors).
Hairlines — NEWS
READER’S
CHOICE AWARDS
2026
Reign
Supreme
Crown your favourites
in Salon’s 15th annual
Reader’s Choice
Awards!
From haircare and colour to styling
products, tools and more, get
ready to vote for your favourite
brands in Salon’s 2026 Reader’s
Choice Awards. With 40 products
(including four new categories: Hair
Tool, In-Salon Treatment, Night
Product and Smoothing Product),
the awards let you cast your votes
in any or all categories for a chance
to win a $100 Visa gift card. Who’s
going to take the throne this year?
Don’t miss your chance to have your
say. Voting opens April 1!
Big and Strong
Improve hair’s strength and density with
Redken’s Acidic Grow Full.
Whether it’s due to genetics, health, lifestyle or stress, more people are
experiencing an increase in hair fall. To help reduce breakage and create
the look of fuller hair, Redken has launched Acidic Grow Full—a fourproduct
system that’s designed to improve scalp care and hair density.
The Shampoo, Conditioner, Scalp & Hair Serum and Instant Densifying
Spray are formulated with the brand’s Advanced pH Science (4.5–5.5) and
a proprietary Densifying Complex featuring Azelaic Acid, Caffeine and
Prebiotics. Acidic Grow Full helps rebalance the scalp while strengthening
weakened hair !ibres for instant volume and hair that’s twice as strong.
salonmagazine.ca / Spring 2026 69
Hairlines — COLOUR
Cloud
Dancer
WITH PANTONE’S COLOR OF THE
YEAR INDICATING A SHIFT TO
COOLER AND MORE NEUTRAL
TONES, TWO COLOURISTS SHARE
HOW THEY EXPECT THIS SHADE TO
IMPACT BLONDING SERVICES THIS
YEAR AND OFFER TIPS ON HOW TO
PREPARE FOR THIS NEW DIRECTION
FOR YOUR CLIENTS.
Following years of warmer tones and
low-maintenance colour services,
Pantone’s Color of the Year, Cloud
Dancer, is a cooldown that many have
been waiting for.
“Since I’m a blonde specialist who
specializes pre-lightened tones, this is
right up my alley,” says Ashley Hood,
artistic team director for Suki’s in
British Columbia and a national artist
for Goldwell Canada. “It’s a great way
to be able to elevate your blondes. If
you’re someone who wants to make your
techniques a bit higher end, this is a
great way to introduce it.”
“For Pantone’s Color of the Year,
we’re almost always expecting to see
something a little bit more impactful
than something that looks to be almost
white,” adds Eryn Wall, owner of The
Headroom Salon and Spa in Paradise,
Nfld., and a Wella top artist and national
educator for Great Lengths. “First
impressions might be that it’s kind of
a bit basic, but thinking about it and
talking about blondes going in that
direction, you can see where it makes
sense.”
The New Cool
Unlike the platinum, ice and ash blonde
trends of the past, Cloud Dancer is a
neutral tone that can be flattering for
more clientele and shifted based on your
client’s features, including skin tone and
eye colour.
“It’s more of an iridescent cool—
almost like a milky white or really
PRO TIP
ACCORDING TO HOOD, THE
HAIR SHOULD LOOK LIKE
THE INSIDE OF A BANANA
PEEL (NOT THE OUTSIDE) TO
ACHIEVE THE IDEAL LEVEL
OF LIFT AND CREATE A TRUE
CLOUD DANCER LOOK.
soft pearl,” says Hood. “It’s more of
a blue-based blonde but with a teeny
background of warmth, so there are a
few different ways that you can take
it. You can really add it to any of your
blonde services because it’s a very
premium look.”
Just like any colour service, a
shift to a blonde tone or a change in
tonal direction still requires a good
consultation to ensure that you’re
managing your client’s expectations
while being on the same page with them
about their current and future hair
goals.
“As we go into summer, more people
want to lighten their colour,” says Wall.
“Regardless of what’s trending, not
everybody can go light. You really need
to check out the integrity of the hair. Is
it able to be lightened? Are you able to
push it to a certain level? Are we able to
get it up to a level nine or 10? It depends
on what they’ve had previously on their
hair, as well as their hair’s integrity and
texture.”
Return to High Maintenance
Unlike the balayage and blended tones
that have long been requested by many
clients, Cloud Dancer marks a return to
higher-maintenance colour, which will
often requires more frequent visits to
the salon.
“If we’re doing a full bleach-out,
the maintenance involved is pretty
significant,” says Hood. “The client
needs to commit to coming back every
four to six weeks to touch up regrowth
touched up, and possibly have glosses in
TEXT: VERONICA BOODHAN, PHOTO: HAIR: BRIAN LEO MCCALLUM, ROAR HAIR & BEAUTY,
GLASGOW, U.K., MAKEUP: LAUREN MATHIS & BETHANY KING, PHOTO: RICHARD MILES &
AGA BANSK, HAIR & PHOTO: SONIA JIMÉNEZ CAMBRONERO, CATALONIA, SPAIN
70 salonmagazine.ca / Spring 2026
“WE’RE MOVING IN THE DIRECTION OF COOLER,
SOFTER AND MORE NEUTRAL SHADES, SO THAT’S A
GREAT WAY TO TALK ABOUT IT TO CLIENTS. IT’S NICE
THAT THEY WANT TO KNOW THAT YOU’RE UP ON
WHAT’S TRENDING, AND THE PANTONE COLOUR IS A
GREAT WAY TO START THAT CONVERSATION.”
— ERYN WALL, OWNER OF THE HEADROOM SALON AND SPA, PARADISE, NFLD.
between services, depending on the hair.
They’re going to need to invest money
in themselves and understand the
importance of using the proper products
at home to maintain these looks.”
“I would definitely make sure they
understand that this is an effect,” she
adds. “They need to come in for regular
toners for upkeep because the blue will
leave the hair quite quickly and they’ll
be left with a more neutral blonde. If
you really want to have that milky,
ethereal blonde, they’ll need to have
continued touch-ups with your toners,
coming in every four weeks to touch up
the colour and using a purple shampoo
to maintain that colour at home.”
Open to Interpretation
For clients who can’t fully commit to
the look, it’s important to find ways
to customize the trend. Whether it’s
adapting it to a more pastel colour
or Pantone-inspired shade, it’s about
finding a solution that suits the client’s
features, lifestyle and budget.
“It’s a conversation that certainly
Goldwell
Lightdimensions
Oxycur Platin
This multipurpose
lightening powder
offers up to nine levels
of lift and is integrated
with BondPro+
technology to protect
the hair structure.
Wella Blondorplex
Offering up to nine
levels of lift, this highperformance
powder
lightener contains a
vegan formula with
anti-brass technology
and offers up to 97
per cent less hair
breakage.
Product Picks
needs to be had, and honesty is
absolute,” says Wall. “This means
sitting down and going through all of
the details for the consultation, which
can certainly be a little bit more in
depth to make sure there are realistic
expectations on both ends.”
According to Hood, you should be
lifting the hair to at least a level nine to
achieve a true Cloud Dancer tone, but
lifting to a level eight and toning the
Goldwell Colorance
Balance, correct,
tone and gloss with
this demi-permanent
colour, featuring
pastel shades for prelightened
hair.
Wella Shinefinity
BThis ammonia-free,
zero-lift glaze is
ideal for toning and
conditioning hair for
smooth and shiny
results.
hair can also create a beautiful creamy
beige result.
“It can be some lighter pieces,
perhaps as a balayage or highlights, with
inspiration taken from this trend,” she
says. “Not everybody wants to be lifted
all the way up to a level nine and be
super bright. Some people want to have
a beautiful neutral blonde but still feel
light.”
“Honesty is the best policy for all of
us,” adds Hood. “I feel like now, with
the digital age we’re in with a lot of
AI, clients are seeing things that seem
like they’re happening overnight when
that’s not necessarily the case. We have
to be mindful of that while having a
thorough conversation and adjusting
accordingly.”
For darker-haired clients who may be
looking for a change but aren’t ready to
take the full plunge into Cloud Dancer,
Wall says there are variations of the
trend that can work for them.
“You can definitely play around
and translate Cloud Dancer into more
of a caramel tone, playing with the
iridescence and warmer tones,” she
says. Or you can slowly shift them to a
more neutral tone by taking a bit of a
warm tone and a cool tone and mixing
them together to create beautiful, soft
neutrals that are almost powdery and
cloud-like.”
“Universally, if you can get a little
bit of warmth and a little bit of cool
in any of your formulas, that’s always
going to be the most complementary
for any client’s skin tone,” adds Hood.
“Sometimes, a silvery or ashy blonde
can be way too much on some people’s
skin tone and make them look really
drab. With Cloud Dancer having an
iridescence while still leaning toward
the cooler end, it’s going to complement
most people’s skin tones and be more
accessible.”
salonmagazine.ca / Spring 2026 71
ROTECTING
THE PLANET
April marks the
celebration of Earth
Month, when salon
teams take stock
of their impact,
thinking about the
environment and the
role they play beyond
the chair. We spoke
with owners across
Canada about why
sustainability matters
in the salon and how
simple, intentional
changes can make
a real difference
without overhauling
your budget.
BY ALEAH BALAS
Whether it’s reducing waste, rethinking
day-to-day operations or choosing
cleaner products, eco-conscious
decisions are becoming an essential
part of how modern salons operate.
“As a hair salon, we !ind it hard to
be fully sustainable because we’re
using chemicals and foils,” says Crista
Quijada, owner of Xtophers Salons in
Vancouver. “The good thing is that we
can partner with companies to recycle,
so that makes me feel a little bit better.
Plus, we measure our hair colour to
reduce waste.”
Finding Your “Why”
Building a more sustainable salon begins
with understanding your motivation and
what impact you realistically want to
make. Honing in on this “why” will help
create a foundation for changes that
feel intentional, achievable and true to
your values.
“For me, !irst and foremost, it comes
down to leaving the planet better than
we found it, which is not easy but is
a good goal to strive for,” says Alicia
Lumsden, owner of Toronto-based
salon Queen’s Shop Fine Hairdressing,
which was a !inalist for Sustainability
Achievement at the 2026 Contessa
PHOTO: ADOBE IMAGES
72 salonmagazine.ca / Spring 2026
Awards. “That helped me have better
health, body, mind—everything.”
“I think it comes from my personal
life and how I grew up,” adds Quijada.
“Because I come from Switzerland, we
were more environmentally friendly.
Also, I think Vancouver and the
West Coast are just closer to nature.
Sometimes, other big cities are a bit far
away from nature and kind of forget
about it. In Vancouver, we’re a bit more
connected to nature.”
For Lindsay Larsen, owner of Salon
Bowie in Calgary, Alta., it was less of a
personal motivation and more of an eyeopening
professional choice after seeing
the waste from working in a salon.
“Sustainability has always been
a top priority,” she says. “Knowing
what we’re doing in the industry and
how our salon can have a more gentle
impact on the environment. I know we
can’t be perfect—we produce waste,
we’re doing a lot of foils and working
with chemicals—but, for me, it was
really important that when I was
making decisions for my salon, I was
doing the proper research to !ind the
best, sustainable methods for my own
conscience.”
Minimal Effort, Maximum Impact
Sustainability doesn’t always require
a full overhaul. Often, it begins with
thoughtful updates to everyday
practices, as many of the most effective
efforts come from rethinking small, dayto-day
decisions.
For business owners who may be
short on time or working within tight
budgets, making changes can feel
overwhelming, but it’s often these
everyday choices that quietly add up
to meaningful impact, and they may be
easier to implement than you think.
A good spot to start is the sink, which
can range from investing in eco-friendly
showerheads, nozzles and hoses to
adopting more eco-friendly habits at
the backbar. “An easy solution is when
you wash colour, I !ind that if you
emulsify it quickly, the colour comes
off way easier,” says Quijada. “You can
really reduce water that way because
you use a lot of water when you wash
hair colour.”
“The other thing is that, of course, we
need to use towels,” she adds. “But if we
can be conscious of how many towels
we use, we will have fewer towels to
wash in the long run.”
Small adjustments like these may
seem minor, but when repeated
consistently, they can make a noticeable
difference in water and energy use
over time. Another way to make
gradual changes is to be mindful of
replacements.
“I think the simplest way is when
you’re out of something, that’s the time
to swap it out,” says Lumsden. “Don’t
stress about throwing things out or
changing everything all at once. When
it’s done, that’s the time to swap it out.”
Lumsden notes that some of the
simplest switches include swapping
regular light bulbs with LEDs when they
burn out, changing appliances to Energy ➤
“IT’S AN ADDITIONAL COST, BUT AT
THE END OF THE DAY, IT ACTUALLY
SAVES THE SALON MONEY AND YOU’RE
ACTUALLY MAKING MORE MONEY
BECAUSE YOU CHARGE THAT EXTRA
COST BACK TO THE CLIENT, ALMOST
LIKE A PARTS-AND-LABOUR FEE.”
— LINDSAY LARSEN, OWNER OF SALON BOWIE, CALGARY, ALTA.
salonmagazine.ca / Spring 2026 73
PRO TIP
Star versions when you have to upgrade
and looking into flow-conscious sink
hoses when your old ones give out.
“There are a lot of these things that
help you save on your electricity bill
because you’re using less,” she says.
“Even if your sole focus isn’t about the
planet, you’re still saving money for
your business, which is a win-win for
everyone.”
With sustainability on many people’s
minds, support is growing. Many
professional beauty brands have more
eco-friendly options or do their part
with refillable products and recycled
packaging. Seek out more options for
tools, solutions and programs that can
make adopting eco-friendly practices
easier for your salon.
For Larsen, she works with Vish to
help reduce colour waste in the salon.
“Every drop of colour we mix for clients
is tracked on a back-end software
system,” she says. “So going forward,
the next time they come in, we know
exactly how much colour to mix. We
find that we have way less disposal of
unused colour. We’re not guessing—we
know, down to the drop, how much that
client needs, and it tracks it all for us.”
Reducing waste is a massive
consideration for becoming more
sustainable, but colour is just a drop in
the bucket. Recycling programs offered
by companies like Green Circle Salons
are a great way to get started.
“We use Green Circle Salons to
recycle everything, but we also try
really hard not to waste things just
to go through them,” says Quijada,
adding that since she has to ship the
recycling to Green Circle, she takes
the extra step of cutting up the plastic
to decrease the number of boxes being
shipped, further reducing her salon’s
carbon footprint.
Finding Your People
Building a sustainable salon isn’t just
about the products and practices—it’s
also about the people who make it
possible. Attracting clients and team
members who share your values creates
an environment in which eco-friendly
choices are understood and respected,
even when they come with extra effort,
higher costs or minor trade-offs. When
everyone is aligned, sustainability
becomes part of the salon’s culture
CONSIDER REACHING OUT
TO OTHER GREEN-MINDED
SALONS IN YOUR AREA TO
FIND OUT MORE ABOUT WHAT
THEY’RE DOING AND HOW
THEY CAN HELP YOU IN YOUR
SUSTAINABILITY JOURNEY.
rather than merely a set of rules.
For Larsen, this attraction to the right
customers tends to feel very natural
because of the foundational work she
has done.
“The people who tend to align with
these values are doing their own
research and finding us,” she says.
“We’re trying to attract clientele that
really value the effort, being conscious
of the brands we choose and how
they’re naturally aligned with new
PHOTOS: ADOBE IMAGES
74 salonmagazine.ca / Spring 2026
“I STRONGLY BELIEVE THAT SALON OWNERS
HAVE THE RESPONSIBILITY OF LEADING, WHICH
MEANS ALL THE BUSINESS DECISIONS ARE
YOUR DECISIONS. A SALON ISN’T GOING TO BE
SUSTAINABLE OR HAVE A CERTAIN LEVEL OF
CUSTOMER SERVICE LEVEL UNLESS YOU SET IT UP.”
— ALICIA LUMSDEN, OWNER OF QUEEN’S SHOP FINE HAIRDRESSING, TORONTO, ONT.
clients finding us and knowing that we
have their best interests in mind.”
The functionality of your salon may
be impacted by your geography and
the ethos of your community, so it’s
important to be connected and mindful
of their values, too.
This recognition and alignment
have been helpful in attracting both
clients and employees. Quijada notes
that clients tend to cite the salon’s
sustainable efforts as a predominant
reason for finding them, as well as her
employees’ adherence to the policies
put in place to maintain that reputation.
For Lumsden, sustainability starts
long before a stylist picks up a brush.
She begins in the interview process,
looking for artists whose values align
with her own so that eco-conscious
practices are embraced naturally across
the team rather than imposed after
the fact.
“Whenever someone wants to work at
Queen’s Shop, one of my first questions
is what sustainability means to them,”
she says. “For us, it means being more
mindful of how you’re leaving the planet
and your actions in day-to-day life.
Asking this helps me weed out people
who are just looking for a job, or maybe
they’re a great stylist, but they belong
somewhere else versus someone who’s
naturally a part of our ethos.”
Progress Over Perfection
Ultimately, going green doesn’t happen
overnight, and it doesn’t have to be
flawless. Embracing progress over
perfection means celebrating small wins,
learning as you go and understanding
that every step toward sustainability
counts, even if it’s not perfect.
“The recycling program we work with
recycles 80 per cent of our waste,” says
Larsen. “It’s not perfect, but that’s a
pretty amazing percentage for us. Of
course, we’re being conscious of our
overall everyday usage while making
sure we’re shutting things down at the
end of the night.”
We’re at a point where there are a lot
of incredible options that help owners
meet their sustainability goals. There is
a long way to go, and sometimes
we need to remember to do the best we
can while delivering superior services
to clients.
“I’ve seen some brands trying to
produce reusable foils, which sounds
amazing, but it’s hard to do,” says
Larsen. “I don’t know if anyone’s really
perfected that formula yet or what that
looks like, but, for now, at least we’re
able to recycle our foils properly.”
Lumsden also notes the importance
of setting an example as both an owner
and an industry leader.
“There are little things; if someone
leaves the back room and has left the
light on, I walk back and turn the light
off,” she says. “When the boss does
something, people notice. It’s not a
perfect world. If you’re striving to be
perfect or do exactly the right thing
all the time, you’re not going to do
anything because you can’t be perfect.
It’s important to give yourself grace and
focus on doing one thing at a time.”
“Don’t be afraid to be a shape-shifter
when it comes to this,” adds Larsen.
“Within our city, a lot of other salons
look to us for advice. We’re proud to
be setting the tone for sustainability
and standards.”
salonmagazine.ca / Spring 2026 75
INDING
OUR
USINESS
As salon owners and managers reflect back and
look ahead, we’re spotlighting concerns that
are plaguing many businesses. From increasing
service tickets and improving cash flow to
retaining and recruiting staff, two salon coaches
share their strategies for success. Plus, we chatted
with a salon owner who’s taking a more proactive
approach to their business with education.
BY VERONICA BOODHAN
In recent months, it’s safe to say
that many salon owners are facing
similar challenges. No matter the size
or location of your business, some
challenges have transcended borders
and are a shared pain point throughout
the industry.
“When I look at the industry across
Canada and in the United States, it’s
very consistent,” says Glenn Baker, vicepresident
of Salon Resource Group and
senior director of coaching for Summit
Salon Business Center. “I would say
number one would be recruitment—
!inding, hiring and training the future
stylists and service providers in our
industry.”
Renewed Perspectives
While it goes without saying that the
pandemic has changed the beauty
industry forever, it doesn’t stop there.
According to Baker, many of the
changes in work habits we’re seeing
today are on more of a generational
level. “The people we’re hiring today
have a different mindset and value
system of how they want to do things
and how they want to work,” he says.
“I’m not saying that’s a good or bad
thing—it’s just a different mindset.
For salon owners, the inability to be
more flexible with your staff is a real
challenge.”
Catherine Allard, a Montrealbased
coach for the L’Oréal Business
Academy, says she’s been working with
salon owners to help shift their mindset.
“One of the bigest things right now
is the culture,” she says. “We need to
remove the idea of working for the
client. As we know, clients can come in
at any moment of the day. Some stylists
are !inding that they don’t need to work
weekends or evenings anymore. They’ll
need to if they’re trying to build a
clientele, but if your salon’s culture isn’t
strong enough to support what your
staff is looking for, you’re going to lose
talent to other businesses.”
While promoting a healthy salon
culture that accommodates your staff is
one thing, it’s still important to continue
to have a clear set of standards that
keep both your team and your business
in check.
“When you look at the people we’re
hiring today, we know that a lot of them
don’t want to work 36- to 40-hour
weeks anymore, so we have to unlearn
that,” says Baker. “We also have to
understand how to hold people more
accountable. I think that’s a big part
of the challenge that owners today are
having—not being willing to understand
how to evolve and adapt to the changing
needs of the people we’re hiring day in
and day out.”
PHOTO: ADOBE IMAGES
76 salonmagazine.ca / Spring 2026
“THE PEOPLE GROW THE SALES—THE
SALES DON’T GROW THE PEOPLE. IF
WE’RE NOT COACHING AND SPENDING
TIME DEVELOPING PEOPLE, WE’RE
GOING TO HAVE CHALLENGES.”
— GLENN BAKER, VICE-PRESIDENT OF SALON RESOURCE GROUP AND
SENIOR DIRECTOR OF COACHING FOR SUMMIT SALON BUSINESS CENTER
“The key is not to compromise
accountability because, at the end of
the day, people may want to work less
hours, but they still want to make the
same type of money as if they were
PRO TIP
TO HELP MANAGE AND
MAXIMIZE THE BOOKING
WINDOWS IN YOUR STAFF’S
SCHEDULES, CONSIDER
INVESTING IN A BUSINESS
SOFTWARE THAT USES YOUR
SALON’S DATA INSIGHTS
AND AI TO HELP YOU
GENERATE MORE REVENUE.
working 40 hours a week,” he adds.
“I think a lot of owners today are
struggling with staff retention because
they’re afraid to hold them accountable.
The key today is not holding people
accountable to a sales number or goal
as much as it is to be in the business of
growing people.”
Increasing Profits
As some salons continue to struggle
to stay profitable—or even afloat—
since the pandemic, improving cash
flow is a common goal for business
owners, especially amid the continued
rising costs and tariffs. Baker says it’s
important to factor in your gross profit
margin.
“If I take all the revenue that goes
into a salon and subtract the wages
and products I have to buy, that
margin has probably dropped two
or three percentage points since the
pandemic,” he says. “For a lot of salon
owners, that’s been a struggle trying
to understand how to grow that gross
profit margin. A big part of it is making
sure you have sales growth in your
company to support that number and
become very diligent in the amount of
inventory you’re buying.”
While some owners may be taking
a more conscientious approach to
ordering backbar, colour and retail
products, take-home product sales
are more important than ever. With
that said, many stylists also consider
retail to be more challenging due to the
competition of ecommerce and directto-consumer
channels.
“As an industry, we’ve kind of
believed that everybody’s buying retail
everywhere else and not buying in
the salons, and that’s not necessarily
the case,” says Baker. “I just think we
have to do a better job of explaining
the products we’re using, why we’re
choosing to use those products and
how to use them. It’s about spending
more time educating the client in the
chair versus just believing that they’re
going to go somewhere else to buy the
products.”
While raising prices may seem like the
logical solution to help increase your
profit margins, it’s still possible to get it
wrong. Whether you’re increasing prices
too much or too frequently that clients
are being “priced out” of your business
or not enough or too low out of fear of
losing clients, it can seem like a loselose
situation. ➤
salonmagazine.ca / Spring 2026 77
“TAKE A STEP BACK AND DON’T BE REACTIVE—
BE PROACTIVE AND MORE STRATEGIC. ’ IF YOU
TRY TO DO TOO MUCH, IT CAN BE OVERWHELMING.
IDENTIFY AND FOCUS ON ONE THING AT A TIME
AND IT CAN CREATE A DOMINO EFFECT.”
— CATHERINE ALLARD, SALON COACH, L’ORÉAL BUSINESS ACADEMY, MONTREAL
Depending on the business, Allard
recommends raising prices twice a year
and suggests applying the increases to
different services—for example, colour
in the spring and haircuts in the fall.
“If you raise everything at the same
time, it’s more noticeable,” she says.
“The customer will feel it. If you split
it, it’s better because you have two
opportunities to manage it.”
Another area of concern has been
around the decline of client frequency in
the salon. With the lower-maintenance
trends of the past, clients were able
to stretch out their appointments as
they embraced more lived-in colour
and styles. As more businesses look
to increase service tickets amid rising
costs and inflation that has impacted
every industry—including professional
beauty—Allard says now is the time
to get creative with your service menu
options.
“You can offer a promotion on a
treatment or an add-on service,” she
says. “Or with backbar services, you can
offer a promotion on retail products.
That’s a great way to really generate
new business.”
Staying Ahead
No matter where you’re at in business,
working with a salon coach and seeking
out business education can have
tremendous benefits that help set you
up for success.
Crystal Brevik, owner of Theory
Hair Studio in Calgary, Alta., recently
attended From Numbers to Next-Level
Success, a business education event
hosted by Strategies, which offers
training and coaching for salon owners,
stylists and teams. The event, which was
held in both Calgary and Ottawa, offered
a deep dive into salon metrics to help
attendees discover growth opportunities
and gain more confidence in their
businesses.
“The majority of salon owners,
especially those who are used to
working behind the chair, are incredibly
talented and hard-working, but a lot of
people seem to be struggling because no
one has given them access to practical
business education,” she says. “I would
hear other salon owners, managers
and team members talking about not
failing because they’re careless—they’re
struggling because they’re running
businesses on instinct instead of
education.”
Strategies, which has partnered with
Henkel to offer business education
through Henkel’s Club H Rewards
program, has enabled salon owners
like Brevik to easily access in-person
education classes and online training
resources.
“The beauty industry is unique, so
you need to have somebody there who
understands the creative side of it, too,
and the struggles that we go through,”
says Brevik. “As a salon owner herself,
[Barbara Pierce, owner of Strategies]
was able to relate to everyone at the
event, and that’s a really big deal for
stylists. She made a lot of great points
and really connected with us, which
made it easier to engage and ask
questions.”
“I hope this encourages other salon
owners to invest in themselves the way
they invest in their clients and their
teams,” she adds. “As the team leader,
you need to realize that you deserve
that education. When you can truly
understand your numbers, you can
gain confidence, clarity and a sense of
freedom that just changes everything.
With Henkel recognizing that our
industry needs this, it just feels like
when the salon owners are supported,
the whole industry gets stronger. It
starts from the top.”
78 salonmagazine.ca / Spring 2026
BRANCH OU T
Help Plant Our Urban Forests
—
Heather Bagby, vice-president
of Summit Salon Business
Center, shared tips for
cultivating a healthy growth
mindset.
Events —
|
Phorest hosted a VIP cocktail reception and dinner at The
College Green Hotel, where founder and CEO Ronan Perceval
thanked guests for their support. The dinner was sponsored
by Canadian-founded colour software company Vish, whose
co-founder and CEO, Joshua Howard, credited Perceval for the
long-term partnership between both brands.
Inside Phorest’s 2026
Salon Owners Summit!
More than 600 salon owners, managers and industry pros from
around the world travelled to Ireland to attend Phorest’s 2026 Salon
Owners Summit. Held at the Dublin Royal Convention Centre, the
annual event celebrated its 10th anniversary and marked one of its
largest gatherings to date.
When & Where: January 25-26, Dublin, Ireland
Calvin Stovall, a customer experience and hospitality
expert, offered insights on creating “wow”
experiences for clients and employees alike.
|
|
To welcome attendees to Dublin,
Phorest’s marketing and events
team hosted an afternoon tea and
bus tour of Dublin. Among the
attendees were Phorest’s strategic
partnership development manager
Siobhan McCaffrey and marketing
executive Casey O’Halloran.
|
To mark the official kickoff of the summit, Perceval took the
stage to share his opening remarks and shed light on the event’s
theme, Thrive. “We’re making a fundamental commitment to our
community with our new mission statement,” he says. “More than
software, we’re on a mission with all of you to build a stronger
industry. Everything we do, from building innovative tools to
enabling brands to market on your behalf to working with industry
bodies, will aim to strengthen our salon community.”
|
Erin Kuhn Bhansali, president of Qnity,
shared strategies to optimize business
growth using industry data.
PHOTOS: PHOREST, SALON STAFF
80 salonmagazine.ca / Spring 2026
Among the guest speakers was Dr. Lollie
Mancey, a innovation strategist who led an
insightful presentation on the ethics of AI and
how to maximize its use for business.
—
Events —
Phorest’s leadership team took the stage to share insights and
preview upcoming features, giving exclusive first access to summit
attendees. Patrick Monaghan, chief product officer, highlighted
success stories from salon owners and shared how the new
features and tools will help businesses thrive.
|
Throughout the day,
Phorest engineers, product
designers, data experts
and managers showcased
innovations designed to
improve calendar efficiency,
team appreciation, retention
and client engagement, as
well as AI tools to streamline
problem-solving and
business decision-making.
Among the Canadian
attendees were Nicole
Dietze of Essense Salon
& Sanctuary in London,
Ont., and Tanya Ayres of
Salon O in Oshawa, Ont.
salonmagazine.ca / Spring 2026 81
IN MEMORIAM
Remembering Kim Vo
Scoop —
Celebrity hairstylist Kim Vo passed away
on January 19, 2026, after a years-long
battle with colorectal cancer. The 55-yearold
was known as a master colourist and
blonding specialist, who worked with
celebrities such as Gwyneth Paltrow,
Britney Spears and Paris Hilton. Vo was
named the “best blonder in the business”
by Vogue and has appeared on TV in
programs like Extreme Makeover and Shear
Genius. After moving to Beverly Hills and
working in some of the most prestigious
salons, including Christophe and Privé, he
opened his first salon, B2V, in 2000. Today,
his flagship location, Kim Vo Salon, can
be found in the heart of West Hollywood.
Vo has also worked as a global brand
ambassador for Schwarzkopf Professional
and L’Oréal Professionnel.
Powerful Partnership
Salon Communications, the parent
company of Salon Magazine and the
Contessa Awards, has been acquired
by Canadian media executive Colin
Sutherland. Sutherland is the owner
of Salon Today, Modern Salon, Modern
Spa & Wellness, Nails, and Barbering
Today, as well as the Data-Driven Salon
Summit, Data-Driven Salon Tour, and
Modern Salon Boot Camp. “I could
not imagine a better steward for Salon
Magazine and the Contessas than Colin
Sutherland,” says Tom Arkell, CEO
and publisher of Salon. “His passion for
the beauty industry, combined with his
deep experience in media, marketing
and technology—positions him to
elevate Canadian creators in meaningful
ways. Colin understands the heart of
this industry, and I’m excited to work
alongside him as Salon Communications
enters this next chapter.”
“As a Canadian and a long-time
supporter of the beauty industry—from
brands to professionals in the salon,
from established business owners to
tomorrow’s emerging entrepreneurs—I
am deeply committed to sharing,
inspiring and helping the Canadian
industry navigate a strong path
forward. Growth and evolution come
from people and partnerships,” says
Sutherland, CEO of Bobit Business
Media. “The Salon Magazine and
Contessa teams are incredibly inspiring
to me. I look forward to supporting
Tom and the Salon Communications
team, our valued readers, our social
media community and past and present
Contessa nominees and award winners.
I am fully committed to supporting and
growing our Canadian creators and
highlighting a Canadian beauty industry
that is truly world-class. Salon Magazine
and the Contessas will continue to
represent Canada first. We will share
our Canadian stories nationally and
internationally, across print, streaming
and social media and through the
annual celebration of excellence at the
Contessas.”
“To our loyal brand partners, thank
you. Your support of Salon Magazine,
our digital platforms and the Contessa
Awards has been essential. We look
forward to a new year filled with new
activations, new opportunities and even
stronger connections.”
82 salonmagazine.ca / Spring 2026
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