Retailers Forum Magazine March 2026

S

URCES FOR GENERAL & VARIETY STORES

retailers

www.retailersforum.com

FORUM

VOL. 45 NO. 11

MARCH 2026

Connecting Wholesalers and Retailers Since 1981

RAMSON’S IMPORTS, INC.

5159 Sinclair Road ,Columbus ,OH 43229

www.RIOhio.com

Email:info@RIOhio.com

(614) 846-4447

FAX: (614) 846-4809

Street Signs

$4.50 Each

Street Signs

$4.00 Each

Emb. Flag 3'x5' 210D

$7.00 Ea

Metal Signs

$5.50 Each

3’x 5’ Polyester Flags $2.75 Each & Up Min.100 pcs

100’s of flags to choose from

Hundreds of styles to choose from!

Hat Pins $6.00 dz

Garden Flag 4”X6” StickFlags

Emb. 12"X18" $3.50 dz

$42.00 dz

NEW ITEM!!

Metal License Plates

$3.50 Each

Belt Buckles $4.25 Each

Tri Fold Wallet

$5.00 Each

Patches

$1.00 each and up

Metal License Plate $30.00 dz & up

Lanyards

$3.75 Each

$60.00 dz

$60.00 dz

For More Stainless

Steel Crosses &

Chains

Visit our Website

www.RIOhio.com

Hundreds of styles to

choose from!

Gloves

$4.00 Each

Min.Order

$150.00

Wood Sign

$5.50 Each

Biker Rings

36 pcs/ut $36.00

ut

Sunglasses

$30.00 dz & up

Metal

Sign

$5.75

Each

Page 2 MARCH 2026 | RETAILERS FORUM MAGAZINE

Headwear

$2.00 Each &

up

OHIO

KNIFE

wholesale wholesale distributor

distributor

909 909 EAST EAST WAYNE WAYNE STREET, STREET, SUITE SUITE 119 119 • CELINA, OH OH 45822

Visit

Visit

Our

Our

Website:

Website:

www.OhioKnifeSales.com

www.OhioKnifeSales.com

Apply

Apply

for

for

Dealership

Dealership

Online

Online

PHONE: 419.549.8200

KNIVES • • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE

MORE

NEW NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ON ALL ALL SALE SALE ITEMS ITEMS

FREE Shipping on on your First Order of $ 100.00 or More When You Mention This AD! AD!

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry.

We We also have a full complement of Cold Steel Blowguns and Accessories.

OHIO OHIO KNIFE-Tactical D-2 D-2 Steel Steel CNC CNC

Black Black Alum Alum • Item#: • Item#: OKT-500BK

$ $

36.99

OHIO KNIFE-Tactical D-2 Steel CNC

Green Alum • • Item#: OKT-500GN

HOT

NEW

ITEMS!

$ $

36.99

OHIO KNIFE-

Automatic Schrade

Auto Black SPECIAL

Item#: ASC60BT

$ 19.99

OHIO KNIFE-Folding

Hunter Auto Black G10

SPECIAL-Item#: BK14BK

$ 28.99

OHIO KNIFE-OTF Damascus

Pattern Blue Blade SPECIAL

Item#: MOTF-80BLD

$

24.99

$ Cold Cold Steel-SRK Compact

SPECIAL-Item#: CS49LCKD

$

29.13 $ SCHRADE -Imperial IMP16S Stoc

SCHRADE -Imperial IMP16S Stoc

Item #: SCIMP16S


Item #: SCIMP16S


SPECIAL

Tan Alum • Item#: OKT-500TN SPECIAL $ $ 5.99

5.99

Tan Alum • Item#: OKT-500TN

$

$ 36.99

36.99

SCHRADE

SCHRADE

Old

Old Timer Splinter Car

Car

• Item

Item

#:

#:

SC24OT

SC24OT

Smith & Wesson

S&W

Smith

M325 Revolver

Wesson

Knife

S&W M325 Revolver Knife

Item #: SW1168583

Item #: SW1168583

$

$

24.54

24.54

$ 17.89

KABAR TDI Investigator

KABAR TDI Investigator

Item#: KB1493

Item#: KB1493

$

$ 33.33

33.33

Smith & Wesson

Smith Wesson SCHRADE

S & W SW911B-1st Re SCHRADE

SW911B-1st Re Old Timer 94OT

Item #: SW911B Old Timer 94OT

Item $ #: SW911B Item #: SC94OT

$ 45.99

Item #: SC94OT

45.99 SPECIAL $ 12.64

SPECIAL $ 12.64

KABAR KA-BAR 1258 Short Black • Item #: KB1258

KABAR KA-BAR 1258 Short Black • Item #: KB1258

KABAR Becker

$

OHIO KNIFE-Tactical Rescue Assisted

KABAR Becker

$

58.53

OHIO 58.53

Open KNIFE-Tactical 3.6 in Black Bla Rescue • Item#: Assisted PK-383 Black Harpoon

Open 3.6 in Black $ Bla • Item#: PK-383 Item#: Black Harpoon KB0018BK

$

6.75

Item#: KB0018BK

6.75

$ $ 89.31 89.31 OHIO KNIFE-Italian

OHIO Style KNIFE-Italian

9” Stiletto

KABAR KA-BAR 1217 Full Size USMC K • Item #: KB1217

Style 9” Stiletto

KABAR KA-BAR 1217 $

Ivory SPECIAL

Full Size USMC K • Item #: KB1217

$

82.35

Ivory SPECIAL

82.35

OHIO KNIFE-Gold Edition Blade

Item#: IS10IV

Automatic OHIO KNIFE-Gold Stiletto Knife Edition Blue Blade Handle

Item#: $

9.97 IS10IV

Automatic Stiletto Item#: Knife IS9-GBL Blue Handle

$

9.97 SOG SOG SOGFARI-10” Tanto Machet-Item #: MC04-N

SPECIAL Item#: IS9-GBL

$ 11.99

SOG SOG SOGFARI-10” Tanto Machet-Item #: MC04-N

SPECIAL $ SPECIAL $ 22.23

11.99

SPECIAL $ 22.23

OHIO KNIFE-Teal Mini OTF Stiletto

OHIO KNIFE-Teal Mini OTF Stiletto

Blk Bld • Item#: T94-TEAL

Blk Bld • Item#: T94-TEAL

$

7.99 $

7.99

KABAR Field Kit Spork/knife

KABAR Item#: Field KB9909MIL Kit Spork/knife

Item#: KB9909MIL

$

16.44

$

16.44

Warehouse Full • Order by 2:00pm Eastern • Ships Same Day!

Warehouse Full • Order PRICES by SUBJECT 2:00pm TO CHANGE Eastern WITHOUT NOTICEtime • Ships Same Day!

PRICES SUBJECT TO CHANGE WITHOUT NOTICE

OHIO KNIFE-Schrade

Fixed

OHIO

/ Folder

KNIFE-Schrade

Combo

Fixed with / Sheath Folder Combo

Item#:

with

SC1105595

Sheath

Item#: SC1105595

$

7.99 $

7.99

BRINGS

BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC

The leading wholesaler and supplier brands

will come together at ASD Marketweek,

March 17-19, 2026 in a distinct trade show

experience for thousands of exhibitors in the style

and beauty, jewelry, gift, toy, and value categories.

The ASD shows provide a unique environment

where buyers and sellers come together to do

business. By having the entire show under one roof

at the Convention Center it makes it convenient

for attending buyers to cover more exhibits and

spend more time with the exhibitors to make their

purchases. The show continues to evolve and

improve by separating product categories such as

gift, toy, fashion and general merchandise making

it easier than ever for buyers to pinpoint specific

areas to see the products they are interested in.

In addition, the show will offer seminars on topics of

interest to the current retail environment including

social media, search engine strategies, e-commerce

and global sales strategies. All seminars will take

place on site at the Las Vegas Convention Center.

For over 66 years, ASD Marketweek has been

serving the unique community of buyers and sellers

in the wholesale and mass retail arenas. The show

will take place from March 17-19, 2026, at the

Las Vegas Convention Center and is expected to

draw over 45,000 buyers including large chain

retail stores, independent retailers, online retailers,

distributors, boutique franchisers, mall carts and

kiosks. The show offers the most comprehensive

selection of general merchandise under one roof

in the country.

Forum Publishing will celebrate its 45th Anniversary in May and has been a proud Media Sponsor of the ASD

Marketweek since 1981. We welcome all exhibitors and attendees to the show and look forward to seeing you there!


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

How To Use THis DirecTory

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will

be shipped directly to your store.

The ONLY Monthly National Magazine

for Independent Retailers

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | MARCH 2026 Page 5

Sell to over 60,000

stores through Forum

631/754-5000

Start.

USA COSTUMERS

Light Up Without

Lighting Up!

Grow. See our ad on Page 53

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

See our ad on page 62

LIGHT • Kits

E-CIG

see our ad on page 39

H2 E-Cig Round

Mouth Atomizer

$1.85

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

• Disposables

• Atomizers

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

• E-Cig Batteries

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 68

• E-Liquids

• E-Cig Accessories

TIME MAKES MONEY

TIME

WHOLESALERS

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

see our ad on Page 45

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Pg 35

BLING IT ON!

HipWholesale.com

RETAILERS FORUM MAGAZINE VOL. 37 NO. 11 MARCH 2018

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

BOGOTA OR BUST!

NEW YORK, NY

MARCH 2026

ADVERTISERS

INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN

RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

RATES 09

APPAREL

CAPSMITH 15

CLOTHINGWARE 55

DD BULK 30

DEVORA FASHION 18

FASHIONABLE SALES 37

FLIRTY WHOLESALE 56

T SHIRT HOUSE 18

T SHIRT REP 49

UIN DEALS 25

USACOSTUMERS.COM 62

ASSORTED ITEMS

1 STOP WHOLESALE 65

AUCTION FINDER 58

BEAN WHOLESALERS 64

CLOSEOUTS FOR SALE 17

DOBA DROPSHIP 21

EVERYTHING CLOSEOUTS 24

EZ DROPSHIP 54

HEAVENLY WHOLESALE 44

MEGA UBID 70

RAMSONS IMPORTS 02

RUSH SUPPLIERS 22

BOOKS & DATABASES

BUSINESS BOOKS 18

BUYERS CONTACTS

BACK COVER

CELLULAR

CELLCITY.BIZ 61

WHOLE-CELL 41

COLLECTIBLES

BMA SOUVENIRS 20

COMPUTERS

REFURB SHOPS 24

CONSUMER ELECT.

FIND IT CHINA 59

CREDIT CARD

PROCESSING

EXP MERCHANT 51

3’x 5’ Flags $2.50 Each

Min.100 pcs

WHOLE BOOTH IN

THIS CRATE CONVERTED

TO TABLE

#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES &

SERVICES

AVVO ADVISORS 46

E-STORE BUILDERS 50

E STORE SIGNS 63

E-STORE SITES 60

FB CAMPAIGNS 72

FORUM ADVISORS 68

KWIK INC. 73

PAYROLL HELPER 74

PREMIUM CONVENTIONS 13

PROTECTION PLANS 34

TC SUPPLY 22

SALES GROUP BAGS 40

VACATION PROMO 38

WHOLESALESOURCES.COM

INSIDE BACK COVER

DROPSHIPPERS

DOBA DROPSHIP 21

EZ DROPSHIP 54

E-CIGARETTES &

SMOKE SHOP ITEMS

LIGHT E CIG 39

LOGIC WHOLESALE 57

USA VAPE DEALS 27

FOOTWEAR

SNEAKER CLEARANCE 35

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

GLOVES

MASTER GLOVES & SAFETY 23

Hat Pins $6.00 dz

HANDBAGS

BAG CLOSEOUTS 33

$36.00 dz

BAG VENDORS 26

$21.00 dz

HOME & HOUSEWARE

$36.00 ut 72 pcs

MERCHANDISE REP 52

Garden Flags

JEWELRY/

$48.00 dz

ACCESSORIES

BODY CANDY HQ Metal Signs $24.00 dz 71

$5.50 Each

Tri-Fold

$5.00 Each

BUND JEWELRY 69

3’x5’Embroidered Flags

HIP WHOLESALE 53

$14.00 Each $21.00 dz

JEWEL CLEARANCE 36

JEWELRY MINERS 67

SHAKE WHOLESALE 32

UNIVERSE WHOLESALE 43

LEATHER GOODS

MAK LEATHER 11

NOVELTIES

CARTOON CONCEPTS 26

COOL GLOWING 31

REEDYVILLE 16

PPE SUPPLIES

Belt Buckles

$36.00 dz

$9.00 dz

Playing Cards

$18.00 dz

PPE STOCKROOM 42

$18.00 dz

5” Patches $36.00 dz

$39.00 dz

R/C & TOYS

RC VARIETY $5.25 Each 47

Garden Flags

48.00 dz

Leather Wallets $5.50 each

Magnets 3”x8” $18.00 dz

WindSocks

$48.00 dz

SOARING RC 66

Min.Order

$150.00

$4.50 Each

SELF DEFENSE

$18.00 dz

SELF DEFENSE SUPPLY 19

SPECIAL FEATURES

Metal Plates

$27.00 dz

$48.00 dz

FORUM WORKSHOP 28

RETAILING NEWS 14

WHAT’S HOT 12

12”x18” Metal Signs

$5.50 Each

SPORTING GOODS

$24.00 dz

OHIO KNIFE 03

Belt Buckles

$42.00 dz

Patches $18.00 dz

Metal Sign

$4.75 each

$30.00 dz

12” Metal Signs

$5.00 Each

$7.00 Each

SUNGLASSES

Belt Buckles

$36.00 dz

3pc Magnet

AMSTYLE 18

TRADE SHOWS

ASD INTRODUCTION 04

ASD MARKETPLACE 29

THE MARKET CENTER 16

WATCHES & CLOCKS

TIME WHOLESALERS 45

WATCH DEALERS 20

WEDDING ITEMS

SMARTEST BARGAIN 48

WELCOME NEW READERS!

Advertise in

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

SHIPPING AND STORAGE

MADE IN USA USE TO BE DISPLAY BY CHOICE LLC

8” x 12” Metal Signs

MADE IN USA

COST SAVING - FACTORY DIRECT FAMILY OWNED - BEST SERVICE

AFFORDABLE $39.00 dz - STACKABLE

FOLDABLE - PORTABLE

Steve.Finn@premiumconventions.net

www.displaybychoice.com

Phone:702-281-3442

BACK LIGHT TOWERS WITH MERCHANDISE

$4.00 each

8” x 12” Parking Sign $18.00 dz

$15.00 dz

$42.00 dz

$15.50 Each

Leather Bracelet $18.00 dz

1ut/5 dz Mood Rings $33.00 unit

Best Friend Necklace

$24.00 dz/sets

Metal Sign

12”X18” $5.75 Each

PREMIUM TRUCKING AND CONVENTION

OUT OF THE BOX

30 YEARS IN BUSINESS

$36.00 ut/72pcs

$15.00 dz

BOOTHS!

Creative

Displays…

See our ad

page $6.00 13 dz Hat Pins Also

Gigantic

sold

Selection

by the

of Variety dozen! Goods

40 X 40 SLATWALL 40 X 40 DISPLAY BACK LIGHTED WITH WALL LIGHTED & SEE SIGN THROUGH SIGNS & FOAM GONDOLAS FLOOR

20 X 30 FREE STANDING BOOTH 40 FOOT BOOTH IN 20 FOOT AREA CRATES CONVERTED TO TABLES

36 pcBiker Ring

RAMSON’S

$39.00 unit

RISERS WITH BACK WALL ROTATING TOWER FOLDABLE PEDESTALS

See our Ad on Page 2

FOLDABLE RISERS FOLDABLE GONDOLAS FOLDABLE SHOWCASES

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 21

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

Don’t Be A Drone!

BUY ONE!

www.RCVariety.com

See Our Ad on Pg. 47

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com

ADVERTISING INFORMATION


VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com


retailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1/8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1/8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

5" high x 7.5" wide or

10" high x 3.5" wide

10" high x 7.5" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our printed

magazine circulated to buyers

across the USA. Includes distribution

at industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly page views

• Active link to your website

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

THE MOST COMPREHENSIVE MARKETING

As the ONLY national magazine for independent retailers we will introduce

your company and products to the country’s top retailers and online stores

every month. Our all inclusive marketing program includes BOTH traditional

print readership in addition to extremely popular online e-magazine which

uses cutting edge technology to provide readers a seamless experience.

TOP INDUSTRY TRADE SHOWS 2026

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

ASD Marketweek Las Vegas

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show


APRIL

Hawaii Merchandise Expo


MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show


JUNE

Dallas Gift & Variety Show


LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show


AUGUST

ASD Market Week

Biloxi Wholesale Show

Off Price Specialist Show


Rocky Mountain Gift Show TBD

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show


OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show


NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo


Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show



Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.

From the

PUBLISHER

Time for Trade Show Season

I sure hope that we’re almost done with the

winter and this year has been a doozie with lots

of snow and chilling weather.

NOW that we’re settled into the first quarter

of a new business year, we’re able to get some

decent projections on how the balance of the

year will go. Of course, with the economy

fluctuating regularly with tariffs on and off,

foreign policy changing daily, it will be hard to

predict where we land out.

WE are seeing good increases in consumer

confidence and with low unemployment

rates we see more people working, which

means more people are spending. Our small

businesses should be on the receiving end of

this success. With the current administration

finally acknowledging that we have economic

issues here at home, we are hopeful for good

changes.

AS retailers and vendors we need to

watch the trends. People shop when they are

comfortable with money and we are heading

towards consumers increasing their spending.

ENTREPRENEURS live on the edge, always

ready to take risks to improve their businesses.

It is in our nature to strive for more rather than

be apathetic and stagnant. This year may be our

greatest opportunity to grow our businesses

and our wealth if we undertake a cautious and

organized route.

HAVE you been considering expanding to

another location? Adding floor space to your

current location, or expanding your product

lines? If you plan carefully and do the numbers

you may well see the opportunities that abound

right now are tremendous. Don’t be reluctant

to expand your operations and certainly it is

in your stores best interest to expand your

product offerings.

HERE at Forum Publishing we are dedicated

to analyzing the trends and report to our

readers. For over 44 years our allegiance is

to our readers and advertisers with the goal

of increasing their wealth and success. We

dedicate our magazines and websites to the

hard-working folks in our industry.

SOME of the hardest working people are in

the business of organizing trade shows. Trade

shows are the lifeblood of our businesses.

Whether the show is regional or national,

attendees have the opportunity to meet

vendors and physically see merchandise and

latest trendy goods.

WE have been a media sponsor for ASD

Marketweek since 1981, back in the days when

Walter Fletcher and his son ran the shows

at various Vegas hotels, ran pool parties for

attendees and created a fun and exciting

experience for us all. The show continues all

these years later and has established itself as

the number one event for our industry and one

that we are proud to be part of.

I urge all readers to pack a bag, book a flight,

gas up the car and head off to the nearest trade

show to discover new products and vendors.

Keep things exciting and your business will

prosper. See you at the show!

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

LAPIZ DIGITAL

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com


44 Years

1981-2026

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.


Entire contents copyright ©2026 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.

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MARCH 2026 Page 13

RETAILING NEWS

Lowe’s bets on kids, creators and Gen Z

NEAR expansive aisles of home improvement supplies, some of Lowe’s tiniest shoppers worked this

Saturday on do-it-yourself projects of their own.

THE children, some as young as 3, sported miniature versions of the retailer’s signature red aprons

while hammering together washing machine-themed piggy banks at the retailer’s kids’ workshop at the

company’s store in North Bergen, New Jersey.

LOWE’S is trying to attract a younger audience — though it hasn’t suddenly found an untapped

market for home improvement spending from preschoolers. When the retailer this month relaunched its

Kids Club program and began handing out lollipops to children who visit its stores, it was really a step in a

strategy to win more business from younger parents, especially those who aren’t yet homeowners.

IT’S not just young parents, though. Lowe’s wants to reel in new shoppers from the Gen Z and millennial

generations, which are buying homes later than their parents did. Other moves to win over the cohorts

include adding a wider array of merchandise through its third-party marketplace and tapping into a

network of influencers on social media.

THE company wants to attract more frequent store and website visits as the U.S. housing market remains

sluggish, consumers put off homebuying until later in life and higher prices of everyday expenses cause

more people to postpone big purchases and projects like kitchen renovations. It is adding some of the

features through My Lowe’s Rewards, a customer loyalty program for DIY shoppers, which the company

launched two years ago and which has grown to over 30 million members.

“WHAT we’ve been challenged with from a marketing perspective and a total brand perspective is

how to drive relevancy among consumers who aren’t in the homeowner category or who desire to be

in the homeowner category, but aren’t financially able to do that,” Lowe’s Chief Marketing Officer Jen

Wilson said.

Nordstrom Moving to Downtown Seattle

NORDSTROM’S off-price operation is on the rise and will now get a more prominent spot in hometown

Seattle.

CEO Erik Nordstrom has called Rack stores “a growth engine for our company” and key to customer

retention, and on Wednesday the company reiterated that the business is its biggest driver of customer

acquisition.

THE department store runs nearly 400 stores; that includes under 100 full-line stores and a handful or so

of its merchandise-free Local stores, making Rack its dominant banner. Unlike rival Saks Off 5th — which

recently announced the closure of nine locations, just ahead of parent Saks Global’s bankruptcy filing —

Rack has been in expansion mode. The company in recent months has announced Rack store openings

for 2026 and beyond, including for New Jersey, Florida, Maryland and Texas.

For Late-Breaking Industry News Visit: www.RetailersForum.com

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FORUM WORKSHOP

Continued from fromlast last issue...

TO TOBEBEFFECTIVE,

AN ANADAD MUST DO DO3 THINGS 3 forumworkshop

Every Everyadvertisement should accomplish 3 3

things for for the the store: store: tell tell shoppers who who you you are, are, FORMS OF OF ADVERTISING

where you you are, are, and and why why they they should care. care. The The

last last part part is what is what gets gets them themto to the the store. store. When WhenThe The cheapest and and most most necessary form formofof ad-

is is the the sign sign that that hangs outside your your

ad-

you you place place an an ad, ad, it should it motivate people to tovertising

visit visit the the shop. shop. It may It may be be for for the the weekend sale salestorefront. It should It be be neat, neat, easy easy to to read, read, and and

you’re sponsoring or or because you’ve got got the thewell well lit. lit. If the If the store store name name doesn’t readily define

best best selection of of whatever it is it you is you sell. sell. Your Yourthethe nature of of your your business, list list what what you you sell sell

advertising communicates something about about the theonon the sign. sign. When When your your business sits sits on on a street, a street,

store store to potential shoppers. The The goal, goal, of of course,

always give give the the store store phone number prominent

is to is to communicate something so so alluring that thatdisplay on on the the sign. sign. Some Some retailers treat treat their their

they they rush rush out out to to respond with witheir their wallets. The Thewindows as asa second a sign, sign, identifying the the store store

message should define a tangible a benefit the thewith with name name and and logo logo or or highlighting what what the the

consumer will will enjoy enjoy only only by by shopping with withstore store sells. sells. Every Every sign sign should be be neat neat and and easy easy

your your store. store. That That could could mean mean a low a lowprice, price, the theto to read read from froma reasonable a distance; across the the

first first chance at at new newmerchandise or or the the latest lateststreet street or or across the the mall mall corridor. If you’re If not not

style, style, or or an an opportunity to to consult with with an an experpert

to to find find the the right right solution for for a special a need. need. painter to to do do the the job. job. Unless you’re selling veg-

veg-

ex-ananartist artist yourself, hire hire a aprofessional sign sign

An An effective ad ad has has an an impact, even even if it if only it onlyetables from froma roadside a stand, your your homey

makes shoppers aware of of the the new newstore store in intouch touchwon’t won’t help helpyour your endeavor. The The sign sign

town. town.

comes to to be be considered as as much much a symbol a of of

the the business as as what what you you stock stock and and sell. sell. You’ll You’ll

The The quality and and appearance of of your your advertising

probably be be living living with with for it for a long a long time. time. Make Make

contribute to to consumers’ perceptions of of the thesure sure it says it says all all you you need need to to say say in in the the best best way. way.

store. store. Anything that that comes across as as cheap,

cluttered, or or pushy works against what what you’re

A Asign sign works for for the the store store every every day. day. People

trying to to achieve. Spend what what it takes it takes to to do do it itwalk walk or or stroll stroll by, by, and and there there it is it is announcing

right. right.

your your name name and and what what you you sell sell to to all all who who pass pass

that that way. way. After After a while, a though, people get get used used

There There are are many many places to to take take your your spending

to to it and it and that that sign sign becomes part part of of the the landscape.

continued...

sider sider the the merits of of each each in in terms terms of of a total a total cam-

land-

discussed below. Before deciding on on any, any, con-

con-

cam-

Page Page 40 40 FEBRUARY 2017 2017 | RETAILERS | FORUM MAGAZINE

R E T A IIL

Operating Your

RETAIL STORE

Operating

Your Your

S T O R E

paign, comprised of of different elements, each each reinforcing

the the messages carried in in the the others,

and and all all working together for for the the good good of of your your

re-

store. store.

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forumworkshop

FORUM WORKSHOP

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forumworkshop

FORUM WORKSHOP

BUILDING ON YOUR

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terms of a one-year plan, with quarterly and

midyear assessments of what’s working best

for the store. During the first year you’ll become

aware of sales and traffic trends you may

not now anticipate. At the end of that year,

you’ll be able to look at your sales records and

know, statistically, how much business you realized

in each month. With those figures as a

guide, you can then adjust your ad spending in

response to anticipated sales activity.

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you don’t enjoy that insight. For now, assume

your store will experience a peak sales season,

with a couple of major sales weekends, and

several lull periods.

That peak sales period, the fourth-quarter holiday

season for most retailers, will require more

ad spending than any other period of the year.

You want to make sure your message is heard

when customers’ minds are on buying. If you

don’t know what to expect from that period, in

terms of a percentage of your total sales volume,

start with a figure of 20%. continued...

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forumworkshop

FORUM WORKSHOP

That means you should commit at least 20% of

your ad budget to your key month of the year.

Again, for most, that’s either November or December.

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eleven to give you a monthly marketing budget

for the rest of the year. Look at that amount as

your base allowance. Remember, you want to

sweeten that fund as much as possible by taking

full advantage of every available form of

marketing support from your suppliers.

Next, think in terms of what you want to accomplish

with that monthly allotment. Your

need to advertise consistently is only compounded

by the need to experiment during this

first year. How you go about that is a function

of your budget and the advertising expenses in

your area. At the very least, you want to keep

the store name in print every week of the year.

One month you may want to accomplish that

with an ad in a newspaper, another month with

a series of billboards. Of course, it’s even better

if your budget allows for both. At any rate, you

want to use a mix of media until you start seeing

measurable impact on sales from what

you’re doing.

Experiment by the week and month, and by location

and advertising vehicle. When testing

different print media, use the same ad, otherwise

you won’t know if your customers are responding

to the ad or what it’s promoting.

And try different approaches

to print. For

the cost of your newspaper

ads one week,

you may want to invest

in a direct mail piece.

continued...

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FORUM WORKSHOP forumworkshop

Experimenting with broadcast media poses

much more of a challenge because of the expense

involved. If your ad budget allows this

luxury, use your commercials to advertise

something not carried in your print campaign.

It will give you a clearer idea of how television

or radio is helping business.

Remember, to use radio or television

effectively, you need to

run a schedule of ads over a

period of a few days or weeks.

An effective advertising program in any

medium requires consistency. Until your store

develops a local reputation, you must consistently

spend to keep its name before the public.

As you spend, you must do everything else

within your power to give shoppers a reason to

visit the store. Selling gift certificates is a simple

way to accomplish this and an easy program to

administer. Offer them to customers from day

one. Many store owners learn to use cross promotions

with other non-competing retailers as

a way to increase store traffic. Usually the promotion

involves two businesses indirectly related:

the clothing store and an area dry cleaner,

for instance. By mutual agreement, each participating

store owner refers customers to the

other’s business. That referral usually includes

some form of additional incentive such as a discount

or special offer.

In all you do to promote the business,

think creatively: The future of your retail

business and your retail career depends on

how well you succeed in attracting as

many people as possible to the store.

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RETAILERS FORUM MAGAZINE

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| DECEMBER 2025 Page 37

forumworkshop

FORUM WORKSHOP

REMEMBER THAT IT’S WORD

OF MOUTH THAT MATTERS MOST

Ultimately, however, it’s what happens after

the consumer steps into the store that will have

the greatest impact on your business. The promotional

push is all about motivating shoppers

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the results of your marketing effort.

Your best publicity, your best promotion, and

your best advertising is a satisfied customer.

Getting people to the store is the marketing

challenge; getting them to come back is yours.

Nothing works for or against a retail business

as much as word of mouth. As you attend to

the varied promotional chores, don’t lose sight

of why you’re in business, and how you can

succeed. Keep your customers satisfied. Provide

them the selection, service, and assistance

that makes shopping your store a pleasure, and

they’ll spread the word.

OPENING DAY & BEYOND

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forumworkshop

FORUM WORKSHOP

You’re in business for yourself, with your

own store, responsible for your future.

Whether the future brings success or failure, it

will be to your credit or blame, entirely. As

much as opening day symbolizes, it is the

weeks and months following this milestone

that should be of real concern to you now.

Opening day provides the retailer with a definite,

definable target to work toward.

You set the date and throw

yourself into making it a resounding

success. By the time you close

the doors that first night, you’ll

know how well you succeeded.

But that’s only the starting point.

Win or lose on opening day, the real anxieties

of running your own business begin the following

morning. From there forward, the tangible

➧

goal is surviving long enough to realize the potential

you planned and built into this retail

venture. Your business opens with potential:

each day beyond measures how well you’re

doing to turn that promise into retail power.

The faster that pace, the stronger the foundation

that will allow you to realize your vision

of a career in retailing.

Retailing, by its nature, is a competitive venture.

Even the store owner who opens a oneof-a-kind

shop should expect competition.

The challenges confronting the retailer this first

year of business should equip you for that future.

Some aspects of your retail business will

run smoother than you can now imagine; others

will throw that proverbial spoke in the

wheels that promises to overturn the operation.

continued...

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forumworkshop

=========== FORUM WORKSHOP forum workshop============

As personal as this entire project is, the

retail entrepreneur must work not to get

personally involved. This is your business,

your dream and your future, but is a

separate entity from yourself.

When you get too caught up in the effort, and

personalize the problems of the business, you

lose the ability to judge clearly and to make the

right decisions. Expect a tough first year, and

you’ll be prepared to handle whatever providence

throws your way. That attitude will always

serve your plan and aspirations. When

you’re prepared to deal with challenge, you’re

mentally equipped to make the right decisions.

another, more serious flaw. Members

of Itel's management team "were aware

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After opening day, you’ll quickly learn that

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Your store

in

may

serious

meet

difficulty

expectations

and

from

that

day

one, but retailing in theory and retailing in

Itel's computer-sales business

practice offer entirely different perspectives to

was slowing and was threatened

the store owner & operator. Numbers and projections

by on new paper IBM describe technology". a finite world of

measuring cause and effect; your market will

reveal itself With to you this as a knowledge,

dynamic interplay Itel's of

people and senior products, management response and sold action. thousands

can’t begin of shares to describe of Itel the journey. stock

The

best map

With your to eyes the on public the map at only, prices you’d ranging miss the

from $26 scenery. to $32.50 That’s per what share makes

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( the stock later fell to less than

where you learn and grow.

$1 per share). The Examiner's Report

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venture

probably

as a trip.

a

continued...

Page 62 DECEMBER 2024 I RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

Everything you do leading up to the store

opening amounts to packing your bags and

loading up the car. Opening day you cleared

the city limits. The retail journey begins there

with you, the retail entrepreneur, in the driver’s

seat. Where are you heading? You’ve already

indicated where you want to end up in your

plans and goals. But your business

plan, your goals, only begin

to describe what awaits you in

the retail marketplace, and it’s a

best-case scenario at that.

The experience getting there will teach you to

be a better retailer. Your plans and priorities

may change as you gain a better understanding

of your market. Allow yourself the freedom to

learn, to sharpen your retail skills from what

the market teaches you. But maintain enough

distance from your business so you can make

the right decisions and recognize opportunity

where it presents itself.

Track your progress in a journal or notebook

through the year. Write down your insights and

what you learn and observe as your business

builds. Compare these notes on actual experience

with your written expectations. How are

they similar, and how do they differ? The answers

should serve as a resource for adjusting

your business plan and strategy to the realities

of your market.

The retail entrepreneur keeps with his plans

but evolves with the business. Survival is

a hard-won result of timing and action.

You can’t get that from a plan on paper.

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forumworkshop

FORUM WORKSHOP

SUCCESS REFLECTS YOUR ABILITY

TO INTERPRET AND RESPOND

TO THE REALITY OF RUNNING

YOUR OWN BUSINESS.

THE SIGNS OF SUCCESS

Success can prove easy to describe but hard to

hold. Your business plan outlines tangible goals

for your business, long- and short-term. Along

the way you want to look for additional assurances,

the ongoing endorsements your business

is on the right track. The easiest measure of success

reveals itself at the cash register. When

sales receipts match expectations, you’re reaching

the parameters you’ve set for your own

success. Cherish the moment.

$¢$¢$¢$¢$¢$¢$¢

The other side of retail success is a story told

by your customers. There are 2 things you

want to see in your store: an ongoing increase

in the number of shoppers, and some of the

same faces returning to buy again and again.

The new face in the store

is always welcome, but

continued prosperity

depends on a loyal flowing.

When people return

to the store, it says

you’re hitting the right

chord, giving them what

they want. You'll also

know you’re on the right track when you can

see the immediate impact of your advertising;

when, through your customer polling and their

comments, you know your message is reaching

its targets.

continued...


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forumworkshop

FORUM WORKSHOP

Of course, the bottom line to your business is

money. In your financial records, and your

profit-and loss column, you’ll really be able to

measure the breadth and extent of your success.

Return to your business plan by the week

and month, and compare how well your store

is faring against projections for sales and profits.

Obviously, the faster you accrue profits, the

quicker you can relieve yourself of debt, and

the better equipped you are to build on the core

your store represents.

Look also for signs of your success in how your

competitors, direct and indirect, respond to

your presence. If they’re suddenly running

scared or increasing their advertising effort,

you know you’re hitting the mark with your

strategy. Don’t make the mistake of surrendering

your advantage by rolling back your own

effort. Regard the success that greets your business

as a starting point, the appropriate beginning

of a retail story you will write through

your continued dedication to the retail vision

behind your store.

THE SIGNS OF TROUBLE

Your first year as a retailer will

likely include some setbacks.

As store owner & operator, it’s

up to you to continually monitor

your business so none of

those challenges develops to the point where it

threatens your livelihood. Any indication of

trouble in any aspect of your business demands

an immediate response. Trouble, like success,

will reveal itself at the cash register and in your

showroom.

continued...

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☎

The surest sign of trouble for

a retailer is an empty store or

an idle phone. Without floor

traffic, without consumer inquiries,

there won’t be any

sales. If the crowds are thin

from the start, reconsider your

marketing strategy.

Misdirected promotions mean either you’re not

reaching the right people or there aren’t

enough of them receiving your message to support

your business. Your best response: Step up

your ad spending. You know what isn’t working;

pull out all the stops and blanket the area

with your message in other media. Either

crowds will follow and you’ll know what

media to use or you’ll know it’s time to reconsider

your business and its location.

SLOW TRAFFIC COULD ALSO SIGNAL

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RESEARCH, YOU’VE ENDED UP WITH

A GOOD STORE CONCEPT IN

THE WRONG LOCATION.

The location simply might not be the draw it

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you’ve opened your doors. Get the message out

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happens and you’ve done all you can to attract

shoppers, recognize your obligation to yourself

to reconsider the location.

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Give yourself at least 6 months before giving

up, though. It may take longer than you envisioned

to establish your store. Once you’re convinced

the place will not live up to its promise,

start planning a move – the sooner the better.

Throughout your retail career, you must be

honest with yourself and learn to accept the lessons

of the marketplace.

If there are crowds in your store but no one

seems to be buying, take the hint from your

customers. Either your prices are too high or

your selection too limited. Step back and consider

how competitors handle similar merchandise

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at pricing. Check theirs against yours. If theirs

are lower, make sure the goods they’re carrying

are of comparable quality. If so, you may have

no choice but to respond by lowering your

prices. No more than 10%. If that doesn’t help

increase sales, lower them again. When forced

to lower prices, do it gradually until you reach

a level at which consumers respond. You’re not

in business to beat any price around. Just track

shopper responses to see where your prices

need to be.

When it seems

your limited

selection may

be dampening

sales, try expanding

it in every direction. Add variety to

your good-better-best selection, with more

merchandise at each pricing tier. At this point,

go for breadth, not depth, until you identify the

merchandise mix shoppers in your area seem

to prefer.

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forumworkshop

FORUM WORKSHOP

Until sales activity picks up, play with your

product display, rearranging inventory and

placement until customers seem to respond.

During the first few months your store is up

and running, do everything you can, spend

whatever it takes, to get your revenues up and

running as well. If consumer response is not

immediate, it’s your job to force it.

The process may take longer than you expect,

but you can’t wait too long. Look for the signs

of success or trouble from day one, and act as

needed. To sit back and wait for something to

happen is to neglect your responsibility as

owner & operator. Your future is at stake here,

and your alone.

For this reason, regard all your plans as outlines

of preferred activity, easily revised as

needed. It’s important to build some flexibility

into your plans, and leave yourself an easy way

out when market reality doesn’t match your expectations.

Running your store should provide

a learning experience from day one. Adapt

your plans to what that experience teaches you.

Your store requires a certain level of sales activity

to realize its potential. The sooner that foundation

is in place, the better. It’s up to the

owner alone to move it along, to do whatever it

takes to give the store a proper start.

As you work toward that goal,

remember the successful entrepreneur

is one who recognizes

her limitations. If the

initial challenges to your store

seem insurmountable, turn

✆outside for help.

continued...

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forumworkshop

FORUM WORKSHOP

Signs of trouble in your business do not signal

failure. They are indicators that require your

immediate attention. Not to respond is failure.

If you do all you can, but cannot seem to get the

business running, seek

☹

the advice of the experts

who helped you

into business. Ask

your attorney, accountant,

and any other consultants

for insight and

suggestions on what

you’re doing wrong.

Talk to your customers and hear what they say

about your business. They’ve got no financial

stake in its future and may be able to point you

to the problem immediately.

Success will present itself to you in full bloom.

The roots of trouble in your retail operation will

prove more difficult to identify. You must

scratch around and shed light on any problem

before it develops into a threat to your future.

You’ve planned too much and worked too hard

bringing this business to life to let it slip away

through neglect. It’s your duty to contain the

problems, and turn the challenges of your business

into new opportunities.

Responding To The Competition

Whether you stand alone or are the latest

among many retailers of the same products

in the area, you will face competition.

Recognize it for what it is.

continued...



➠


☞

Competition is a

form of flattery, a

sign you’re doing

things well enough

that others feel

threatened by your

presence. That compliment

carries thorns, of course. Competition

is all about getting to the top at another person’s

expense. How you address the efforts of

your adversaries early on will set the tone for

the retailing future that awaits you.

THE BIGGEST MISTAKE ANY RETAILER

CAN MAKE IS TO GET CAUGHT UP

IN THE CYCLE OF COMPETITION

BASED SOLEY ON PRICE.

If your entry compels

other retailers to start

slashing prices, let

them. There are no victors

in that retail arena,

only survivors. Your retail

store should mean

something entirely different

to shoppers. The

successful specialty retailer,

the small store owner with a future, is the

one who offers customers much more than the

lowest price in town. The consumers who will

support your future value the service and convenience

that can only be found with a specialist

like yourself. Price is important, but the

lowest price will not support your business.

continued...




YOUR BEST RESPONSE TO

COMPETITION: EMPHASIZE THE

STRENGTHS YOU BRING

TO THE MARKET.

Anyone can cut prices. What is it about your

business that customers can’t find anywhere

else? Be it service or selection, that’s what you

want to tell your customers about in advertising.

Play the pricing

game and you’ll find

yourself sucked into

a downward spiral of

diminishing returns.

First your profits get

squeezed, then the

entire business.

sumers

Before long your dream is just another casualty

of the retail price wars. Return frequently to

your outline of why you are in business and

who you want to serve. In what you’ve written

you should find all the reason you need to

forge ahead in the face of competition.

AS A RETAILER YOU MUST RESPOND

TO WHAT YOUR COMPETITORS DO

AND SAY ABOUT YOU.

Your best response is a reaffirmation of your

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MANAGING STOCK & INVENTORY

FOR OPENING DAY YOU

ORDERED MERCHANDISE BASED ON

YOUR BEST EXPECTATIONS.

During the early days of your business, closely

monitor what happens with your inventory.

Sales, by product and category, should provide

an indicator of where to broaden your retail

horizons. One of the secrets to retail success is

having what the customers want, when they

want it. This is another of your responsibilities

as store owner & operator, one that helps set

the pace of your success. You have one chance

to win the customer: whenever he is in your

store. If you don’t have what he wants when he

wants it – especially an item at the core of your

selection – he’ll go elsewhere. If he gets what

he needs there, you can only hope he’ll find a

reason to visit your store again.

From opening day on, your orders must be

based on what has already happened in the

store. After the first month you should know

what most interests your shoppers and what

you should have in stock for the next quarter.

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continued...




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BROADENING YOUR HORIZONS

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The retailer who

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Regard your store

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Respond immediately but proceed cautiously.

Once your store is established, you have the

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services before making a commitment to any

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A strong customer service program will prove

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Start with the familiar, the necessary enhancements

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EVERY TIME YOU LOSE AN EMPLOYEE,

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AND TRAINING PROCESS AGAIN.

IT’S A DRAIN ON YOUR

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You’ll escape some of that process by doing all

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While you won’t be able to hold on to everyone,

there are a few people you’ll want to keep,

people who can grow with the business into

positions of greater authority.

There are no secrets to retaining

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☺

are the same management

skills and sensitivity that go

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need

Recognize those you hire for their contributions

to the business with words and dollars,

and they’ll know they are appreciated. Some

will demonstrate interest in the business as

soon as they join your team. Look for enthusiasm

and the willingness to give that extra effort,

to stay with every job until it’s completed.

Those who demonstrate it are people you want

to work to keep. Involve them in the decisionmaking

process, soliciting their advice and

opinions. Unless yours is the one-man or onewoman

shop, you can’t be in touch with every

customer. But you want to know what every

customer has to say. Listen to what your

staffers tell you, and their opinions about the

business. You’ll learn who has the insight, the

business sense that makes for a stronger team.

Realize, even in the earliest days, that you’ll

the help of others.

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Over time, as soon as the business starts to take

off, recognize their contributions with cash rewards.

Give people some form of incentive for

staying with the business. Let them share in

profits, or provide a bonus or pension program,

and they’ll think twice before leaving. That

kind of involvement also encourages people to

work harder for the good of all.

SHARING YOUR RESPONSIBILITY

As an entrepreneur, it isn’t easy for you to share

responsibility. That runs against your grain.

You entered into business to be the boss, and

once you’re there, it’s tough to trust others with

the authority to make decisions regarding the

business. You must, though, if you want your

dreams of retail success to realize the potential

you’ve built into them.

YOU CAN’T GUIDE

AN OCEAN CRUISER

WITH A ROWBOAT

MENTALITY.

At the start, your retail

business is like that

humble little craft on

this wide ocean of business

opportunity. You may have a staff, but

you’re the one pulling the oars. Everything

about moving the craft through the water is

your responsibility. Step into a larger boat, and

it takes more than your effort alone to navigate

the waters. You alone still set the course and direction,

but you cannot get there entirely of

your own efforts. The bigger the ship, the larger

the crew; but there’s never any doubt there’s a

captain in charge.

continued...

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This retail venture is your ship to prosperity.

But you can’t get where it can take you entirely

on your own effort. Plan from the very beginning

to share your responsibilities. That doesn’t

mean you’ll be giving up any final authority.

Rather, you’ll be making your own job easier

and putting yourself in a better position to

build your future. As your store grows and you

look to expand it, you’ll be faced with new responsibilities.

Cultivate and train a staff who

can help you manage your business. Enter

business knowing you will share your responsibility.

Your effort alone can bring you success,

but with the help of others, you’ll find it much

easier to broaden the horizons of the business.

Giving up some of your responsibility may be

one of the toughest things for you to do as the

owner and founder of the business. It’s also one

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BUILDING ON YOUR SUCCESS

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You will face new channels of competition

and will need to learn to adapt new technologies

to address that challenge. You’ll need to

explore every avenue of distribution and marketing

in the search for those tools that will

allow you to better serve an audience that is at

once more demanding and less forgiving. The

tools of technology may change the trade, but

the basic business will not.

Success for the retail entrepreneur is not an

end, but a process. Those building a future for

their stores will learn to adapt their skills to the

times, taking full advantage of the new tools of

distribution and communication to seize new

opportunities from the marketplace. Your store

should mark only the beginning, the foundation

for success that will follow your best efforts.

Whether yours is a dream for a store that

will support your present lifestyle, or an international

retailing empire, what you bring to the

endeavor, in terms of personal determination,

perseverance, and vision, will set the horizons

on your accomplishment.

No matter how far this venture

carries you, no matter

what your retail future

holds, you will not face another

day as filled with

promise and challenge, nor

as rewarding, as when you

finally hang that sign that

says:

“OPEN FOR BUSINESS”

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Retailers Forum Magazine March 2026

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