ESTETICA Magazine USA (1/2026)

USA EDITION
CREATIVITY
Inspirational
Shows & Spaces
COLLECTIONS
A Global Stage of
Hair Excellence

NEW
ULTIMATE COLOR
1
COLOR VIBRANCY FOR UP TO 10 WEEKS
REVITALIZED HAIR FROM 1 ST WASH
PATENTED TECHNOLOGY WITH METAL
2
PURIFIER, GLYCINE & B5
1
With regular use of ULTIMATE COLOR regimen from salon to home. 2 When using Color Sealer Liquid Layer to close the cuticle after salon service.

NEW
BLONDORPLEX 9
THE NO.1 SALON LIGHTENER
IN THE WORLD* JUST GOT AN UPGRADE
1
UNBEATABLE CLEAN LIFT
UP TO 97% LESS BREAKAGE
2
*Based on the 2024 Professional Hair Color Global Maket Brief Study for the bleach coloring sub-product type category published by Kline.
1
Instrumental test vs. leading global competitors. 2 BlondorPlex 9 + BlondorPlex No.2 vs. BlondorPlex 9 alone.

In this issue:
anniversary Timeless Celebration 04
inspiration Cover Story 06
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 159
01/2026
catwalks Spring/Summer 2026 08
exhibition Venus Memoriae 14
exhibition Fashion Surreality 16
art Virtual Goddesses 18
cinema Landscape 20
art The Soul Trembles 22
Cover by
Wella Professionals
Hair: James Earnshaw
@jhair_stylist
Global Ambassador
@wellahairusa
trends The Best of International Hair Looks 25
Ad index
Framesi www.framesi.it 46-47
Goldwell www.goldwell.com 24
Raywell www.raywell.it 54-55
Wella Corporation MyWellaStore.com FC/01
$
CONTACTS
Nives Carena
Estetica - Via Cavour, 50
10023 Torino (Italy)
nivescarena@estetica.it
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
MANAGING EDITOR
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi
ADVERTISING & P.R.
Nives Carena - nivescarena@estetica.it
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Giorgia Ludovico, Stefania Rao,
Elena Romani

HairArtCelebration
celebration partners

hairanniversary
TIMELESS
CELEBRATION
video
HairArtCelebration
video
E04

Estetica Celebrates 80 years
Un anniversaire qui célèbre la beauté
Belleza atemporal para una celebración excepcional
1952
DIVA-WOMAN
Super glamorous hair perfection.
Sculpted, mirror-smooth waves:
for a cover girl finish...
Hair: Albert Ryf
2026
CONTEMPORARY FEMININITY
Demure, yet determined,
the Camille Albane woman embodies sensitive strength,
with hair that emphasises her gaze with illuminated colour.
Hair: Camille Albane - Photo: Laurence Laborie
05E

hairinspiration
USA EDITION
COVER
COLLECTIONS
A Global Stage of
Hair Excellence
CREATIVITY
Inspirational
Shows & Spaces
STORY
STUNNING BLONDE: ARTISTIC EXCELLENCE & LIGHTENING WITHOUT COMPROMISE.
BLOND EXTRÊME, EXCELLENCE ARTISTIQUE, ÉCLAIRCISSEMENT SANS COMPROMIS.
RUBIO DESLUMBRANTE: EXCELENCIA ARTÍSTICA Y ACLARACIÓN SIN COMPROMISO.
This captivating look, with its luminous clarity and dimensional
depth, showcases what’s achievable when cutting-edge
technology meets creative vision, thanks to Wella Professionals’
revolutionary BlondorPlex 9. Combining Plex technology with
an innovative Metal Purifier, it addresses one of blonding’s
biggest challenges. Hidden metals in the hair fiber interfere
with lightening process, so built-in metal purifier technology
encapsulates metals in the hair for a brighter, clearer blonde
while ensuring uncompromised performance.
CE LOOK CAPTIVANT, avec sa clarté lumineuse et sa
profondeur dimensionnelle, démontre tout le potentiel quand la
technologie de pointe rencontre la vision créative, grâce au
révolutionnaire BlondorPlex 9 de Wella Professionals. Combinant
la technologie Plex avec l’innovation Metal Purifier, il s’attaque à
l’un des plus grands défis du blondissement. Les métaux cachés
dans la fibre capillaire interfèrent avec le processus d’éclaircissement.
La technologie intégrée de purification des métaux les encapsule
dans les cheveux, offrant un blond plus brillant et plus clair, tout
en garantissant une performance sans compromis.
ESTE LOOK CAUTIVADOR, con su claridad luminosa y
profundidad dimensional, demuestra lo que es posible cuando la
tecnología de vanguardia se encuentra con la visión creativa,
gracias al revolucionario BlondorPlex 9 de Wella Professionals.
Combinando la tecnología Plex con un Purificador de Metales
innovador, aborda uno de los mayores desafíos del rubio. Los
metales ocultos en la fibra capilar interfieren con el proceso de
aclarado, por lo que la tecnología integrada de purificador de
metales encapsula los metales para un rubio más brillante y claro
mientras garantiza un rendimiento sin compromisos.
Upgraded with Metal
Purifier Technology &
Integrated Plex
Technology means
colorists can push
creative boundaries
without compromising
hair health.
Hair: James Earnshaw @jhair_stylist
Global Ambassador @wellahairusa
E06

07E

haircatwalks
DEEP DIVE: LAYER BY LAYER
EXPLORATION DU LAYERING
LAYERING EN CLAVE CREATIVA
Watch the video!
Layering ideas
on the runway with
Thom Browne.
video
video
SPRING/SUMMER 2026
E08

09E

haircatwalks
NATURE CHALLENGES BEAUTY
LA BEAUTÉ FACE À LA NATURE
LA BELLEZA ANTE LA NATURALEZA
On trend, on the
catwalk. Discover
more by Jean Paul
Gaultier HERE:
video
video
SPRING/SUMMER 2026
E10

11E

haircatwalks
COLOUR POISE: ART ON SHOW
LA COULEUR EN ÉQUILIBRE
EL EQUILIBRIO DEL COLOR
Junya Watanabe
journeys between art
and reality:
See video HERE:
video
video
SPRING/SUMMER 2026
E12

13E

hairexhibition
VENUS
MEMORIAE
VALENTINO’S LEGACY EXTENDS BEYOND COUTURE INTO CONTEMPORARY SOCIAL ART.
L’HÉRITAGE DE VALENTINO DÉPASSE LA HAUTE COUTURE ET REJOINT L’ART SOCIAL.
EL LEGADO DE VALENTINO TRASCIENDE LA ALTA COSTURA Y ALCANZA EL ARTE SOCIAL.
A mechanical flower made from irons is one of 33 works in
VENUS at the Valentino Garavani and Giancarlo
Giammetti Foundation, running until 31st May, placing 12
garments by the late couturier in dialogue with
contemporary art by Portuguese artist Joana Vasconcelos.
The exhibition goes beyond tribute, enriched by Valkyrie
Venus, a 13-metre site-specific work made from over 200kg
of crochet modules created by students, patients, prisoners
and members of nine partner organisations - an emblematic
piece celebrating creativity across all fields.
UNE FLEUR MÉCANIQUE en fers figure parmi les 33 œuvres
de VENUS à la Fondation Valentino Garavani et Giancarlo
Giammetti. L’exposition, ouverte jusqu’au 31 mai, fait dialoguer
12 créations du défunt couturier avec l’art contemporain de
l’artiste portugaise Joana Vasconcelos. Elle dépasse le simple
hommage grâce à Valkyrie Venus, une œuvre in situ de 13 mètres.
Cette pièce est composée de plus de 200 kg de modules en crochet
réalisés par des étudiants, des patients, des détenus et des membres
de neuf organisations partenaires. Impressionnant !
UNA FLOR MECÁNICA es una de las 33 obras presentes en
VENUS, en la Fondazione Valentino Garavani e Giancarlo
Giammetti (Roma), abierta hasta el 31 de mayo, donde 12
creaciones del modisto fallecido dialogan con el arte contemporáneo
de la portuguesa Joana Vasconcelos. La exposición va más
allá del homenaje con Valkyrie Venus, una obra de 13 metros
concebida para este espacio y realizada con más de 200 kg de
módulos de ganchillo creados por estudiantes, pacientes, presos y
miembros de nueve organizaciones colaboradoras.
E14
Discover the complete
beauty of Venus’ works.
video
video

15E

hairexhibition
FASHION
SURREALITY
THE RADICAL DESIGNS AND ARTISTIC COLLABORATIONS OF ELSA SCHIAPARELLI.
ELSA SCHIAPARELLI : ENTRE CRÉATIONS RADICALES ET COLLABORATIONS ARTISTIQUES.
CREACIONES ROMPEDORAS Y COLABORACIONES ARTÍSTICAS DE ELSA SCHIAPARELLI.
Gary Kelly
The V&A in London opens its first UK exhibition devoted to the
legendary Elsa Schiaparelli. Tracing her story from the 1920s, it
highlights her role as a creative leader in fashion, art, and
performance across major global cities. This unique presentation
places a female entrepreneur at the very heart of historical fashion
innovation, featuring over 200 objects including unique jewellery,
perfumes, and diverse archive material. Visitors can view the
famous skeleton dress and shoe hat created with artist Salvador
Dalí, as well as significant artworks by Picasso and Man Ray.
LE V&A DE LONDRES ouvre sa première exposition consacrée
à Elsa Schiaparelli. Depuis les années 1920, son histoire met en
lumière son rôle de figure créative majeure à l’échelle mondiale
dans la mode, l’art et la performance. Cette exposition place
une femme entrepreneure au cœur de l’innovation et réunit
plus de 200 pièces, dont des bijoux, des parfums et des documents
d’archives. Les visiteurs admireront la célèbre robe squelette
et le chapeau-chaussure créés avec Salvador Dalí, ainsi que
des œuvres majeures de Picasso et de Man Ray.
EL V&A DE LONDRES inaugura su primera exposición
dedicada a la legendaria Elsa Schiaparelli. Recorre su trayectoria
desde los años 20 y reivindica su papel como líder creativa
internacional en moda, arte y performance. Esta presentación
única sitúa a una mujer emprendedora en el centro mismo de la
innovación histórica de la moda, con más de 200 piezas que
incluyen joyería singular, perfumes y diverso material de archivo.
Los visitantes pueden contemplar el célebre vestido esqueleto y el
sombrero zapato creados junto al artista Salvador Dalí, así como
obras destacadas de Picasso y Man Ray.
E16
Schiaparelli HC F/W 2024.
©Giovanni Giannoni. Courtesy
Patrimoine Schiaparelli, Paris
video
video
Vogue 1940; Elsa Schiaparelli
©Fredrich BakerCondé Nast
via Getty Images

Schiaparelli Haute Couture Fall Winter 2024 Look 26. Photo © Giovanni Giannoni. Photo courtesy Patrimoine Schiaparelli, Paris
17E

hairart
GODDESSES
VIRTUALDaniela Giambrone
NEO-GOTHIC BEAUTY WITH TRIBAL ECHOES & AN INTRUIGING PALETTE.
ESTHÉTIQUE NÉO-GOTHIQUE, ÉCHOS TRIBAUX, COULEURS INATTENDUES.
ECOS TRIBALES, ESTÉTICA NEOGÓTICA Y COLORES INESPERADOS.
“A natural extension of a journey into fashion and visual
storytelling” is how Vilka K, aka somm_bird, views her work in
digital design. As a multidisciplinary creator with over 20 years’
experience in fashion, she was already exploring the intruiging
world of artifical intelligence as early as 2020. “Hair can be
incredibly versatile and expressive, especially when it transcends its
traditional function through shape, texture, and colour,” she
explains. Her visions come to life through refined styling and
unusual textures.
« UNE EXTENSION NATURELLE de mon parcours dans
la mode et la narration visuelle. » C’est ainsi que Vilka K, alias
somm_bird, considère son travail sur le design numérique.
Créatrice multidisciplinaire, forte de plus de 20 ans d’expérience
dans la mode, elle explore depuis 2020 l’intelligence artificielle :
« Les cheveux peuvent être incroyablement polyvalents et
expressifs, surtout lorsqu’ils dépassent leur fonction traditionnelle
par la forme, la texture et la couleur », explique-t-elle. Ses visions
prennent vie à travers des coiffures et des volumes raffinés.
video
video
Discover the
seductively refined
world of Vilka K
“UNA EXTENSIÓN NATURAL de mi trayectoria en la
moda y la narrativa visual”. Así define Vilka K, alias somm_
bird, su trabajo en el diseño digital. Creadora multidisciplinar,
con más de veinte años de experiencia en moda, explora
desde 2020 la inteligencia artificial: “El cabello puede ser
increíblemente versátil y expresivo, sobre todo cuando supera
su función tradicional a través de la forma, la textura y el
color”, explica. Sus visiones cobran vida mediante peinados y
volúmenes refinados.
E18

19E

haircinema
LANDSCAPE
ÓLIVER LAXE CREATES CINEMA OF FAITH INSPIRED BY HIS OWN SPIRITUAL VISION.
INSPIRÉ PAR SA PROPRE VISION SPIRITUELLE, ÓLIVER LAXE CRÉE UN CINÉMA DE LA FOI.
TRAS ‘SIRÂT’, ÓLIVER LAXE CONSOLIDA UN CINE DE FE Y PAISAJE ESPIRITUAL PROPIO.
Elisabet Parra
Born in France from Galician roots, Óliver Laxe has built a
singular, austere and profoundly spiritual filmography. His long,
natural hair has become an extension of his creative identity. After
training in Barcelona, ​he debuted with the film Todos Vós Sodes
Capitáns, which won an award at the Cannes Film Festival, before
going on to win the Jury Prize in the Un Certain Regard section,
again at Cannes, with O Que Arde. Laxe’s films incorporate
time, visual landscapes and the human body with formal rigour.
His work engages with the sacred and the political from a lived
experience, confirming him as one of the key figures in European
cinema, without reverting to stridency or dogma.
NÉ EN FRANCE de racines galiciennes, Óliver Laxe a construit
une filmographie singulière, sobre et profondément spirituelle.
Ses longs cheveux naturels sont devenus une extension de son
identité créative. Après une formation à Barcelone, il débute avec
le film Vous êtes tous des capitaines, récompensé au Festival
de Cannes, avant d’obtenir le Prix du Jury dans la section Un
Certain Regard, également à Cannes, pour Viendra le feu. À partir
d’une expérience vécue, son travail explore le sacré et le politique,
le confirmant comme l’une des figures majeures du cinéma
européen, sans jamais céder à l’outrance ni au dogmatisme.
FRANCÉS DE CUNA y sangre gallega, Óliver Laxe ha
construido una filmografía singular, austera y profundamente
espiritual. Su larga melena, natural y sin artificio, se ha convertido
en una prolongación de su identidad creativa. Tras formarse en
Barcelona, debutó con Todos vós sodes capitáns, premiada en
Cannes, y consolidó su voz con Mimosas y O que arde (Premio del
Jurado en la sección Un Certain Regard, del festival de Cannes).
Laxe filma el tiempo, el paisaje y los cuerpos con rigor formal.
Su obra dialoga con lo sagrado y lo político desde la experiencia,
confirmándolo como uno de los autores clave del cine europeo
contemporáneo. Sin estridencias ni dogmas.
“There’s a mission in what
I do. It has a touch of
savior ego about it, but I’ve
been careful to ensure
it’s not paternalistic, but
genuine and noble”.
- Óliver Laxe -
Getty Images
E20

21E

hairart
THE SOUL
TREMBLES
A POWERFUL NARRATIVE EXPRESSED THROUGH THE WORK OF CHIHARU SHIOTA.
LE RÉCIT PUISSANT RACONTÉ PAR CHIHARU SHIOTA À TRAVERS SON ŒUVRE.
CHIHARU SHIOTA: UN RELATO PODEROSO EXPRESADO A TRAVÉS DE SU OBRA.
Giancarlo Rapetti
1
The Soul Trembles is a major monographic exhibition of the
Berlin-based Japanese artist, Chiharu Shiota. With the dynamism
of an equine mane, red and black threads flow from room to
room in monumental installations alongside drawings, sculptures
and photographs. Now touring some of the most eclectic
exhibition spaces in the world, these extraordinary interventions
interact with existing collections, transforming the arena into an
immersive landscape, where silence and vertigo coexist and every
step seems to pull an invisible thread within us - uniting what we
have been and what we are to become.
THE SOUL TREMBLES est une exposition monographique
de l’artiste japonaise basée à Berlin, Chiharu Shiota.
Des fils rouges et noirs s’étendent de salle en salle dans
des œuvres monumentales, accompagnés de dessins, sculptures
et photographies. Investissant les lieux d’exposition les plus
éclectiques du monde, ces créations spectaculaires interagissent
avec les collections existantes et transforment l’espace
en un paysage immersif où silence et vertige se mêlent,
chaque pas éveillant un fil invisible en nous.
THE SOUL TREMBLES es una gran exposición monográfica
de la artista japonesa afincada en Berlín, Chiharu Shiota. Hilos
rojos y negros atraviesan las salas en instalaciones monumentales
que dialogan con dibujos, esculturas y fotografías. En su recorrido
por algunos de los espacios expositivos más singulares del mundo,
estas creaciones interactúan con las colecciones existentes y
transforman el lugar en un paisaje inmersivo, donde conviven
silencio y vértigo, y cada paso parece activar un hilo invisible que
conecta lo que hemos sido con lo que estamos llamados a ser.
E22
3
2
1_In Sillence 2002/2025 - Collection of the artist
2_ Accumulation - Searching for the Destination
2014/2019 / Photo: Kioku Keizo
3_Uncertain Journey 2016/2019 / Photo: Sunhi Mang
video
video

Shiota Chiharu, Reflection of
Space and Time 2018 / Photo:
Sunhi Mang / Photo courtesy:
Mori Art Museum, Tokyo
23E

E00

HAIR TRENDS >>>
The best of international hair looks
Le meilleur des tendances coiffure internationales
Lo mejor de la modacabello internacional
00E

hairtrend
Sharp silhouettes influenced by Scandinavian street culture
provide a structured edge to vibrant and artistic hair designs with
incredible technical range and visionary thinking. A celebration of
how colour can simultaneously communicate extraordinarily deep
human emotions and cultural identities.
Des silhouettes, influencées par la culture urbaine scandinave,
apportent une dimension structurée aux créations, portées par une
ma^trise i technique remarquable. Une célébration de la manière dont
la couleur peut, simultanément, exprimer des émotions profondes et
affirmer des identités culturelles.
Siluetas definidas, influenciadas por la cultura urbana
escandinava, aportan un contorno estructurado a diseños capilares
vibrantes y artist cos, `i con un gran dominio técnico y una visión audaz.
Una celebración de cómo el color puede comunicar emociones
humanas intensas e identidades culturales.
>>SHAPE >VISION >
Opening & right page
Art Direction: Christel Barron-Hough
Hair: The Fellowship F.A.M.E. Team 2025
Photos: Alex Barron-Hough
Make-up: Katie Moore
Styling: Clare Frith

STYLE >EDGE >COLO

hairtrends

< >
Hair: Emma Simmons@Salon 54
Photos: Richard Miles
Make-up: Lauren Mathis
Styling: Borna Prikaski
video
video

hairtrends

< >
Art Direction: Francis Schroembges
Photos: Ivo de Kok
Make-up: Florine Koenen
Styling: Annet Veerbeek
Products: Keune

hairtrends

< >
Hair: Errol Douglas MBE
Photos: David Mannah
Make-up: Pablo Morgade
Styling: Monica Morales
Products: Innersense
video
video

hairtrends
Hair: Anne Veck
Photo: London Photographer
Make-up: Karoliina Villem
Styling: Tia Oguri

Hair: Andrew Smith@milk_shake
Photo: Richard Miles
Make-up: Louise Lerego

hairtrends

Exploration of creativity and expression.
Exploration créative et expression.
Exploración creativa y expresiva.
Hair: Cos Sakkas@Toni&Guy
Photos: Jack Eames

hairtrends
Art Direction: Suzie McGill
@Rainbow Room International
Photo: C. Bulezuik, M. Young
Make-up: MV Makeup,
J. Morgan, M. Austin
Styling: D. Law, C. Frith

Hair: Nicholas James Tucker
Photo: Richard Miles
Make-up: Fanny Burgos
Styling: Magdalena Jacobs

hairtrends
Hair & Styling: Sam Millard-
Power@Flaunt
Photo: Liam Oakes
Make-up: A. Millard-Power, G.Caldicott

Hair: Adrian Paoluccio
Photo: Liam Oakes
Make-up: Sabrina Kille
Styling: Alessia
Images: FPA

hairtrends
Hair: Dodge Mackay
Photo: Lee Mitchell
Make-up: DJ Griffin
Products: Revlon Professional

Hair & Styling: Danny Malone
Photo: Lee Mitchell
Make-up: DJ Griffin

hairtrends
Hair: Georgia Mountain
Photo: Desmond Murray
Make-up: Lauren Walsh
Styling: Lewis Robert Cameron

Art Direction: Zoe Irwin
Hair: The Fellowship Project Colour 2025
Photo: Desmond Murray
Make-up: Violet Zeng
Styling: Clare Frith

hairtrends
PEOPLE
The new frontier of style? Not chasing trends,
but declaring who we are and telling our own story.
That is why the subject of the year is People.
Le style ne se limite plus aux tendances : il révèle
qui nous sommes et raconte notre histoire.
C’est pourquoi le thème de l’année est People.
¿La nueva frontera del estilo? No perseguir
tendencias, declarar quiénes somos y contar nuestra
propia historia. Por eso el tema del año es People.
Hair: Italian Style Framesi/Energy Style Framesi/Global Style Framesi
Photo: Karel Losenicky
Make-up: Silvia Dell'Orto
video
video
FRAMESI

hairtrends
Hair: Dan Spiller@Marc Antoni
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico

Hair: Dexter Johnson@Toni&Guy
Photo: David Mannah
Make-up: Adnana Chirila
Styling: Borna Prikaski

hairtrends
Hair: Ashley Long@Directors
Photo: Lee Mitchell
Make-up: DJ Griffin

Art Direction: Colin Greaney
@Mahogany Hairdressing
Photo: Joel O’Neil
Make-up: Zoey Edwards
Styling: Lori Wiechec

hairtrends
video
video
Hair & Styling: Gary Hooker & Michael Young
Photo: Michael Young
Make-up: Kirsten Baillie
Images: FPA

Hair: Lucia Siero@Toni&Guy
Colour: Stuart Matuska
Make-up: Monnie Kaur
Styling: Giada Veronesi

hairtrends

SERENDIPITY COLLECTION
Beauty as a balance between technique and supreme
vision, salon culture and aesthetic sensitivity.
Hair is transformed into a truly creative language.
La beauté comme équilibre entre technique et vision
suprême, culture du salon et sensibilité esthétique.
Les cheveux deviennent un langage créatif.
La belleza como equilibrio entre técnica y visión
suprema, cultura de salón y sensibilidad estética.
El cabello se convierte en lenguaje creativo.
Art Direction: Luigi Martini @Raywell
Photos: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine
Video: Andrea Comanducci, Mattia Mancioppi
video
video
RAYWELL

hairtrends

< >
Art Direction: Cos Sakkas@Toni&Guy
Hair: Jon Wilsdon
Colour: Jo O'Neill
Photos: K. Luchmun, D. Mannah, R.
Park, A. Barron-Hough, C. Bulezuik

hairtrends
Amplified textures, modern perspective.
Textures amplifiées, perspective actuelle.
Texturas amplificadas, perspectiva actual.
video
Hair: Sheridan Rose Shaw@Mamawest
Colour: Stuart Bane
Photo: Andrew O' Toole
Make-up: Kylie O' Toole
Styling: Catherine V
video

hairtrends
video
Art Direction: Hiléna Neto@Viva la Vie
Photo: Jules Egger
video

Hair: Cos Sakkas@Toni&Guy
Photo: Jack Eames

hairtrends
Art Direction: Claude Tarantino
Photo: Jules Egger
Model: Mathilde Roy
Products: Schwarzkopf Professional,
Mizutani

Art Direction: Yolli ten Koppel@Pivot Point
Hair: J.& S. Hagenmüller, J. Roos
Photo: Richard Monsieurs
Make-up: Lydia Than

hairtrends
SILVER CHIC
Explore an instinctive and assertive femininity,
sometimes graphic, sometime ethereal. The atmosphere
is mineral, luminous, almost futuristic.
Explore une féminité instinctive et affirmée,
parfois graphique, parfois éthérée. L’atmosphère est
minérale, lumineuse, presque futuriste.
Explora una feminidad instintiva y rotunda,
a veces gráfica, a veces etérea. La atmósfera es
mineral, luminosa, casi futurista.
Art Direction: Eric Zemmour for L’Oréal Professionnel
Photos: Stéphane Gagnard
Make-up: Laurie
video
video
ERIC ZEMMOUR

hairtrends
video
video
Art Direction: Nicolas Jurnjack
@Kydra le Salon
Colour Art Direction: Fabrice Parra
Photo & Video: Nick Norman
Make-up: Emeline Marret

Hair: Dexter Johnson@Toni&Guy
Photo: David Mannah
Make-up: Adnana Chirila
Styling: Borna Prikaski

USA
NEWS & EVENTS
Hair & Beauty Taking
Center Stage
HAIRITAGE
Estetica: The Voice of
our Industry Since 1946

USA
In this issue:
inspiration Cover Story 04
heritage Estetica: The Voice of Hair since 1946 06
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 159
01/2026
direction Signature Men 08
celebration Legacy in Motion 14
training Education Excellence 18
Cover by
Farouk Systems Inc.
Hair: Mego Ayvazian
Hair Assistants: Fadi Mehanna
& Lorena Guevara
Photo: M. F. Ghanayem
Make-up: J. Marin, M. Gallegos
event Miami Rising 20
news Updates from Home & Abroad 22
Ad index
Beauty Istanbul www.beauty-istanbul.com 25
Beautynova/milk_shake milkshakehairpro.com 24
Farouk www.chi.com FC/01
Keune www.keune.com 12
OMC www.omchairworld.com 13
Orising USA orising-usa.com 02
TO
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proinspiration
USA
Cover
STORY
HAIRITAGE
Estetica: The Voice of
our Industry Since 1946
NEWS & EVENTS
Hair & Beauty Taking
Center Stage
Our Spring cover look is from the rich
color palette of the CHI Ombra Di
Luce collection – 6 beautiful looks
created by hair artist Mego Ayvazian.
The CHI Ombra Di Luce collection - where color becomes light,
and light becomes art through the optmal balance of light and
shadow. Each shade in this series was created to evoke
emotion, movement, and depth. From the soft glow of Alba
Dorata to the mysterious richness of Ombra Profonda, these
colors are more than formulas they’re stories told through hair.
“My goal was to design a palette that speaks to individuality
and artistry. Whether it’s the shimmer of Riflesso d’Argento or
the romantic blend of Crepuscolo, every tone was created with
intention,” says Farouk Systems’ Global President of Marketing,
Shows and Education for CHI & BIOSILK, Mego Ayvazian.
Farouk Systems’
CHI Ombra Di Luce
collection brings Italianinspired
artistry to
professional hair color.
E04

Collection Name: Ombra Di Luce
Hairstylist: Mego Ayvazian
Assistant Hairstylists: Fadi Mehanna
& Lorena Guevara
Make-up: Janette Marin & Marlene Gallegos
Photographer: Mohammed F. Ghanayem
Models: Jade W, Phoebe S, Sofia B,
Abigeya A, Ann L, Cassandra D
05E

proheritage
ESTETICA:
THE VOICE OF HAIR
SINCE 1946
It’s an international network
that remains a family business to this day.
Started by parents Olga and Mino,
continued by Roberto Pissimiglia
and sister, Gabriella,
and now into the 3rd generation...
Eighty years is a significant
milestone. How did the company
begin and what were the key
moments in its evolution?
As I had the opportunity to recount in
the winter editorial, it all began in
the early months of 1946 as Turin
emerged from 5 years of war, but with
a desire to rebuild and experiment
with new ventures: from cinema and
television, to automobiles and
fashion. My father, Mino, combined
his passion for print media with his
knowledge of the great hairdressers
of the era, in the brilliant idea of
launching a publication called
‘Estetica dell’Acconciatura e del
Viso’. The response from Italian
salons was immediate and very
positive. Even more surprising was the
completely spontaneous response
from hairdressers of Italian origin who
E06

1946
‘The 1st magazine
for hairdressers
and their clients’
is founded in Turin
1977
International
edition published
in Italian & English
1991
EsteticaNetwork
debuts, with editorial
offices around
the world
2000
Digital Evolution:
Estetica conquers
the web and social
media
2026
A shared heritage
with our partners
who have followed
a similar path
had made their fortunes abroad. Out
of this came the two subsequent
steps we took in the late 1970s: the
bilingual Italian-English edition
presented at all industry events
worldwide and the consequent
widespread penetration into the
most significant markets. Then, in
the early 1990s, came our local
editions and the composition of a
network of magazines that - thanks to
local editorial teams - were published
simultaneously in Italy, Great Britain,
France, Germany, Spain and the
United States. Then in the new
millennium, Estetica began to
conquer the web and social
media, embarking on the digital
evolution which now represents one
of our flagship achievements. Then,
two years ago, we completed a
graphic restyling and the new
masthead EsteticaHair. Eighty years
after Estetica’s first issue, we can
celebrate a heritage that has become
a must for hairdressers
worldwide, expressed through
nineteen editions and as many online
channels, with a valued following of
partner companies with whom we can
now celebrate globally...
What values characterise the
brand’s DNA and differentiate it
from the others?
Estetica’s birth was announced on the
radio in April 1946:
“A magazine for hairdressers and
their clients!” That has been our
mission ever since: being totally on
trend has always characterised and
differentiated us from all other ‘trade
publications’ internationally. Estetica
has always sought to put hair
(top): Founders, Olga & Mino
Pissimiglia;
(below): The next generations,
Roberto & Gabriella each with their
children, Luca & Eleonora.
fashion at the centre of
everything, through each era as it
has come and gone in order to
enhance the role of contemporary hair
artists.
Graphic and photographic quality
are embedded in our DNA. When I
began presenting the Estetica
network to the world, I was often
told: “This magazine is the Vogue of
hairdressing.” For me it has always
been a lovely compliment: a spur to
always publish the best in its finest
form.
Through changing markets, how
has Estetica responded to new
needs without losing its identity?
Almost everything has changed over
the past 50 yers - salons, spaces,
work areas, shop windows. Services
and products have been refined and
multiplied exponentially, colour first
and foremost. Hairstyling images
have invaded the world and become
protagonists of social media.
Hairdressers have put education
at the centre of their professional
growth, investing increasingly in
technical and managerial courses.
Today AI has forcefully entered
professional life and communication;
hairdressers have an innate
predisposition for innovation and this
gives them an advantage on this
front, too. EsteticaHair has born
witness to these profound changes in
our craft, as well as the heritage that
hairdressers have created over time.
My message to the young is always
“Looking to the past we can often
find ideas for the future”, because
the greatest hairstyles are truly
timeless...
07E

prodirection
Signature Men
Hair: Carlos Estrella @los_cut_it / Headquarters Chicago @headquarters_chicago / Photo: @chetameister / Model: @Madeit.909 / Designer: @Mv3bymv3
E08

Raw Energy
“This image represents one part of a 3 piece collection. Fire,
electricity, and shattered glass, each symbolizing power and
raw energy. Inspired by fire and the idea of an otherworldly
god, this look blends wardrobe, color technique, and artistry.
The design isn’t added to the haircutc - it’s embedded within
it. Titled First Contact, nothing here is referenced or replicated.
Every detail is original, created solely for this collection,
and reinvented in my vision.” Carlos Estrella
‘90s Indie
“This image really shows what we love doing at Fella. Being
based in Soho, London, we have always had strong links to the
Mod and music scene. When we we saw Joe come into the
shop, I straight away could see a young Richard Ashcroft which
was the inspiration behind our look - that real early ‘90s indie
look. The clothes really complete the vibe we were going for - a
proper rock star in the making.” Alex Wakefield
Identity Shift
“This portrait from my Seasons of Identity collection speaks in
a quiet, confident way through warmth, texture, and presence
rather than excess. The copper tones echo the atmosphere of
autumn: a season of transition, reflection, and depth, where
everything slows down and becomes more intentional. That
feeling resonates deeply with how I approach my work. Technique
gives structure, but it’s emotion that gives meaning. This
look isn’t about following a trend, it’s about revealing character.
For me, hair becomes a narrative tool able to express identity
in a specific moment of its evolution, just like autumn marks a
shift from what was to what is becoming.” Luca Malnati
Subtle Simplicity
“Simplicity was at the heart of this image. I love working with
curls and enhancing men’s hair through subtle colour, allowing
the focus to remain on texture, movement, and natural shape.
Rather than dramatic cuts or bold colour, I chose softness
to highlight the model’s strongest features. This image reflects
what I do best: combining technical precision with a gentle,
understated approach.” Andrew Plester
Hair: Alex Wakefield for American Crew / Clothes & Styling: Bobby Gordon / Photo: David Raccugilia
Model: Joe from Menace Model Agency
Hair: Luca Malnati (@luca.malnati), Global Artistic Ambassador for DEPOT (@depot_maletools); Photo: Eric Tacchini
Hair: Alndrew Plester at Arkive by Adam Reed / Photo: David Ralph / Make-up: Jane Richards / Styling: Adam Reed
09E

prodirection
Hair: Charles Rose, Owner of Crate Cheshire / Photo: Chris Bulezuik
Hair: Edwin Johnston, Global KMS Artist / Photo: Alec Watson
Hair: Mike Taylor / Photo: Liam Oakes / Styling: Emily Taylor / Make-up: Nicole Fripp /
Products: Denman Professional
Precision Styling
“This style focuses on a textured slick-back with tapered sides
and a longer, sculpted top. It combines clean, precise lines with
movement and texture, allowing the hair to feel alive while keeping
the silhouette sharp. The style is modern, fashion-forward,
and adaptable, highlighting both technique and creativity while
respecting the hair’s natural character and individuality. It very
much reflects the KIKU aesthetic, a bold meeting point between
Scottish strength and Japanese refinement.” Hiro Kudo
Softening Shapes
“I love this look because men’s hair is definitely getting longer.
We’re in a phase right now where fades are evolving - growing
out into mullets and burst fades, and then into softer tapers and
more relaxed, surfer-inspired shapes. What makes this cut stand
out is the strong focal point through the fringe, which is kept
straight and sleek to frame the face, balanced by a beautifully
textured weight line through the lengths. The overall shape
works perfectly with the model’s face and really showcases
modern men’s hair direction.” Charles Rose
Effortless Texture
“Men’s curly hair has been a passion of mine for some time. I
love that it represents individuality, texture, and cultural diversity.
Today in fashion and grooming, we are seeing a trend of embracing
curls rather than straightening the hair. Influenced by celebrities
like Timothée Chalamet and Jeremy Allen White , curls
are now seen as stylish and expressive. This image to me is very
important. I feel it was one of the first times I capture curls in an
almost perfect way without over doing it. This is very inspiring for
me, because to work with curls and to create a natural effortless
look is very honest and satisfying to me.” Edwin Johnston
Statement of Rebellion
“Punk never dies, it’s a music and lifestyle culture and I
wanted to express it in hair. I love this image. It shows my
all-round hairdressing skills outside the barbering norm, but
also it reflects the angry teenage me that’s still in there.
Combining short and long layers, razoring, skin-fading and
sharp exterior lines with deep red Crazy Color over bleach
mid-lengths for a dark-based fire engine red statement of
rebellion.” Mike Taylor

Hair: Hiro Kudo Artistic Director KIKU Salon & Paul Ralph / Assistants: Nicola Dymond & Sean McGroarty / Photo: Chris Bulezuik / Fashion Styling: Clare Frith / Make-up: Grace Hayward
Technical precision and creative excellence are the
two pillars which define these outstanding looks in men’s
hairdressing and barbering. Grooming at its finest!
11E

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- in just one use
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Personalized routines for instant results

Celebrating 80 Years of Champions
WORLD CUP 2026
PARIS, OCT. HOSTED 10 BY -12 - 2026
elebrating 80 Years of Champions
ORLD CUP 2026
HOSTED BY
omchairworld.com

procelebration
LEGACY
IN
As Estetica celebrates 8 decades of
documenting the hair industry, we
focus on 4 key transformative years
in the world's perception of style.
MOTION
Gary Kelly
E14

>>>15E

procelebration
Icon of the golden
age of Hollywood,
actress Rita
Hayworth, personified
the archetypal beauty
of the post-war era.
Vidal Sassoon in the process of cutting actress Mia
Farrow's hair for her role in Rosemary's Baby. Sassoon's
hair styling sensation is a key story point in the movie.
Since we began in 1946, Estetica
has chronicled the shift from postwar
glamour to a digital beauty
democracy. From the glamour of
the golden age of Hollywood to
space-age inspired research and
development,the US has proven
itself to be a creative melting pot,
where innovation melds perfectly
with professional business acumen.
Here, we double down on four transformative
moments that not only changed the look of the
nation, but created shifts that help shape the
modern salons we are proud to experience today.
We celebrate the entrepreneurship and cultural
courage that have defined professional
standards and how generations of hair and
beauty professionals have taught the world
that our industry is about breaking rules and
reimagining possibility.
1946: The Hollywood Face
The year 1946 marked the birth of Estetica and a
new era of global American beauty influence. As the
world rebuilt, the United States emerged as the leader
in innovation, glamor and mass-market cosmetics
production. Max Factor reached his zenith as the
undisputed makeup monarch, transforming how the
entire world aspired to look. This was the year when
his professional techniques exploded into mainstream
consciousness as women craved cinematic star quality.
Icons like Joan Crawford and Rita Hayworth
helped define the archetypal American face with
sculpted cheekbones and red lips. Factor translated
this cinematic glamour into accessible products that
ordinary women could buy at any local drugstore.
By year end, his collection had sold millions of units,
proving women wanted to become the stars. Beauty
became democratized through mass production, setting
the stage for the American cosmetics industry to
conquer the globe.
1968: Geometric Rebellion
In 1968, Vidal Sassoon cut Mia Farrow's hair for
Rosemary's Baby and destroyed an entire beauty
paradigm forever. The visionary hairdresser, working from
Madison Avenue, transformed Farrow into a modernist
sculpture with his legendary pixie cut. This look took only
thirty minutes to complete but changed the trajectory
of American hair fashion and style. Sassoon described
the process as architecture rather than hairdressing,
effectively cutting away the weightiness which had
symbolized earlier styles. The cut sparked nationwide
controversy, yet salons were soon inundated with
requests for the bold new Farrow look. This was the
E16

Paul Mitchell co-founder,
John Paul DeJoria,
helped revolutionize
global perception of our
industry by redefining
and elevating the role of
the modern hairdresser.
Farouk Shami - hairdresser, businessman
and founder of the haircare and spa products
company, Farouk Systems.
moment geometric precision met American
rebellion, allowing women to choose liberation
over social convention. Sassoon's
scissors severed the link between
femininity and long hair that had
persisted since the Victorian era. It
proved that hair could be a powerful
political statement of independence
for women across the continent.
1997: A Revolution
in Ceramic Heat
The late 20th Century marked a
technological turning point that
would revolutionize professional hairstyling forever. In
1997, hairdresser Farouk Shami discovered a surprising
inspiration for his next great innovation during a trip to Italy.
He observed how ceramic heat in a pizza oven kept the crust
moist while providing perfectly consistent temperatures.
Shami realized that applying this same ceramic technology
to hair tools could protect strands from traditional metal
damage. Upon returning to the United States, he went to the
drawing board to develop the first CHI Ceramic Flat Iron. This
tool revolutionized the industry by using negative ions and
consistent heat to seal moisture into the hair cuticle.
The brand eventually engaged NASA scientists to develop
advanced tools with Nano Technology for professional
salon environments. This moment bridged the gap between
more conventional materials and space-age science to
redefine the high-heat styling category. It transformed the
daily routines of both professional stylists and their clients
across the international beauty market.
2001: The Educational
Movement Takes Flight
The dawn of the new millennium brought a paradigm shift
in how we approached hair and beauty education. The year
2001 signaled a massive shift in American cosmetology
“Hairdressing is about
having the courage to
break the rules while
reimagining the limits
of possibility .”
education when Paul Mitchell co-founder John Paul
DeJoria partnered with top motivational speaker and
pioneering cosmetology school
owner Winn Claybaugh to create
Paul Mitchell Advanced Education,
a groundbreaking educational
franchise system that would
help generations of hairdressers
strive for success. Paul Mitchell
Schools established a standardized
curriculum that focused on both
technical hair artistry and essential
business management skills,
wrapped in a culture of inclusivity.
This bold step created a pathway for
keeping the brand legacy alive through thousands of newly
trained hair professionals. By integrating mentorship with
artistic excellence, the company redefined and elevated the
role of the modern hairdresser in the USA. This educational
revolution allowed the independent brand to thrive while
competing against the world's largest corporate beauty
conglomerates. It proved that a strong culture is just as vital
as high-performance products for long-term success.
The American Beauty Legacy
These 4 moments demonstrate just a handful of examples
of the unique contribution of this country in helping make
beauty accessible, innovative, and constantly evolving for
everyone. It is an influence of our industry which is firmly
centered on the way we have democratized glamour while
embracing diversity and individuality. As Estetica celebrates
80 years, we recognize that this influence extends far beyond
simple products or technical skills. It is about the audacious
belief that the next revolution could emerge from literally
anywhere. The story continues to unfold, reminding us
that rebellion and reinvention remain requirements in our
dynamic industry. We look forward to documenting the next
80 years of hair creativity and its impact on global beauty!
17E

protraining
Education
Excellence
The opening of the new L’Oréal Academy
in New York City celebrates a landmark
era of education excellence and technical
mastery for the hair industry.
Photos: radomskiy_production
Celebrating a new era of education excellence, global
leader in professional beauty, L’Oréal Professional Products,
recently unveiled the new L’Oréal Academy in
Hudson Yards, New York City. At a glittering, red carpet
launch event in January, guests embarked on a multi-sensory
journey where fashion, artistry, and music
converged in a visual expression, reflecting the preci-
E18

sion of the hand, and forward-thinking
spirit that defines the L’Oréal
Academy. The Academy spans an
impressive 13,097 square feet
serves both as a creative epicenter
as well as a collaborative crossroads
for licensed professionals.
THE HEARBEAT OF OUR INDUSTRY
L’Oréal Professional Products has
established a massive legacy in the
global salon industry for over 100
years, now reaching nearly one third
of the entire American hairstylist
population through its extensive
omni-channel education network.
By empowering four hundred thousand
stylists annually, the brand remains
a trusted resource for success
in the industry: “Opening this
state-of-the-art Academy dedicated
to the professional is another strategic
step in building long-term
growth for this amazing profession,”
said David Greenberg, Chairman,
L’Oréal USA. “Education has always
been the heartbeat of our industry,
but as our customers’ needs evolve,
we must continue to raise the bar
by answering in new and exciting
ways.”
STRATEGIC EVOLUTION & DESIGN
This flagship represents a historic
evolution with the iconic Redken
Exchange moves from Fifth Avenue
to Hudson Yards, a move uniting the
full professional brand portfolio under
one single roof near the American
company headquarters. L’Oréal
now operates the largest education
footprint in the United States alongside
their existing academy in El Segundo:
“I am incredibly proud of
this beautiful multi-branded space,
it’s a testament to the passion of
our group,” added Leslie Marino,
President of L’Oréal Professional
Products Division for the U.S. “By
fusing metropolitan style with intentional
design, we’ve created a
birthplace for tomorrow’s trends.
Our mission is rooted in education;
by hosting 30,000 classes a year,
we aren’t just sharing knowledge –
we are providing the tools for our
community to master their craft,
prosper and achieve professional
fulfillment,” noted Marino.
more
more
SCAN HERE to
discover more
about the new
L’Oréal Professional
Academy in NYC
The hub is a collaborative
crossroads for licensed
professionals, offering
diverse upskilling in
business and technology
to fuel the future of color
and haircare services.
19E

proevent
Miami Rising
Cosmoprof North
America Miami’s
third edition solidifies
the city’s position
as a strategic global
hair & beauty hub.
Miami Beach‘s emergence as a pivotal beauty industry destination
reached new heights as Cosmoprof North America Miami
concluded its third edition, welcoming 19,000 attendee visits from
105 countries to the Miami Beach Convention Center. The show‘s
impressive growth trajectory underscores Miami‘s unique
positioning as the gateway between North and South American
markets, with 12% of registered attendees traveling from Latin
America to participate in this increasingly vital trade platform.
The strategic decision to maintain dual North American shows –
Miami and Las Vegas – reflects the beauty industry‘s accelerating
momentum and regional demand that a single event could no
longer accommodate. This expansion enables Cosmoprof to better
serve the diverse needs of participants while supporting the
industry‘s continued growth across the Americas.
E20

GLOBAL INNOVATION HUB
The 2026 edition showcased the
full spectrum of beauty innovation
with 845 exhibitors from 39 countries
presenting cutting-edge developments
across skincare, makeup, hair care,
and nails, alongside the comprehensive
Cosmopack supply chain
representation. International country
pavilions from Brazil, China, Colombia,
France, Germany, Italy, South Korea,
Spain, and Turkey reinforced the
show‘s increasingly international
footprint and Miami‘s appeal as a
truly global meeting point. This
diverse exhibitor base created an
unparalleled environment for discovery
and deal-making, where distributors,
retailers, brand founders, manufacturers,
and suppliers from across the
Americas and beyond could forge
meaningful connections and explore
new business opportunities.
TREND-SETTING PLATFORM
In partnership with BEAUTY-
STREAMS, CosmoTrends returned
with curated on-site displays
highlighting key innovations shaping
the beauty landscape. Featured
trends included Rooted Resilience,
focusing on products that strengthen
hair from within, and Local by
Nature, showcasing formulas that
spotlight indigenous ingredients –
both particularly relevant for hair
professionals seeking the latest in
hair health and natural formulation
advances. The debut of Boutique,
Cosmoprof’s interactive product
sampling initiative, allowed attendees
to curate personalized beauty bags
while supporting charitable causes,
demonstrating the industry’s commitment
to both innovation and social
impact.
INDUSTRY MOMENTUM
Exhibitor feedback underscored
Miami’s effectiveness as a business
platform. “This was actually AWARE
Hair’s first trade show ever, and I
don’t think we could’ve asked for a
better ‘first,’” noted Jade Wong, Co-
Founder of AWARE Hair. “We had
meaningful conversations we likely
wouldn’t have had otherwise.”
Julie Ann Lemke from SV Labs
Corporation, exhibiting for the
second time, emphasized the show’s
comprehensive industry representation:
“It’s a perfect and unique
opportunity to get a pulse on our
industry across the entire value
chain, from ingredients to emerging
brands.” As Cosmoprof North
America Miami continues building
momentum toward its fourth edition
in January 2027, the show
strengthens its reputation as an
essential destination for brands
seeking expansion, innovation, and
meaningful market access across
the Americas. The continued growth
solidifies Miami’s position within
the global Cosmoprof network while
setting the stage for the upcoming
Las Vegas edition this July.
Cosmoprof North America
Miami brought together 845
exhibitors from 39 countries,
showcasing innovation across the
complete beauty supply chain.
The Miami Beach Convention
Center buzzed with activity
as 19,000 beauty professionals
from 105 countries explored
cutting-edge trends and products.
21E

pronews
Industry excellence! Our first issue of 2026
places the world of hair & beauty in the
spotlight with news from across the USA.
MUAHS AWARDS Hair takes
center stage at 13th annual
ceremony in Los Angeles
The 13th Annual MUAHS
Guild Awards celebrated
excellence in film
and television hair and
makeup artistry at the
Westin Bonaventure Hotel in Los Angeles.
Over 850 industry professionals attended
the ceremony presented by L’Oréal Groupe
and Giovanni Eco Chic Beauty. Best Contemporary
Hair Styling went to ‘One Battle
After Another’ while ‘Sinners’ won Best
Period and/or Character Hair Styling. Judy
Alexander Cory received the Lifetime
Achievement Award for Hair Stylists.
NAHA FINALISTS 2026
Professional Beauty
Association unveils nominees
The Professional Beauty
Association unveiled NAHA
finalists 2026 across multiple
categories This
year’s ceremony takes
place May 31 at the Chapin
Theater in Orlando alongside Premiere
Orlando. PBA CEO Leslie Perry notes the
awards honor courage to lead creatively &
demonstrate mastery, vision, and purpose.
E22
GLOBAL IMAGE AWARDS
America’s Beauty Show
announces 2026 finalists
America’s Beauty Show has announced
finalists for the 2026 Global Image
Awards, celebrating exceptional artistry
across nine categories. Selected through
blind judging, finalists represent established
artists and emerging voices from
around the world. Categories include
Barbering, Classic Color, Creative Color,
Full Concept, Haircutting, Motion AI,
Team Collaboration, and Texture Expert.
The live awards ceremony takes place
April 18 during the 103rd annual event in
Rosemont, Illinois.
Discover more about
the 2026 ABS Global
Image Awards.
ILLUME COLLECTION
Anna Pacitto’s visionary
blend of natural texture and
futuristic edge
Anna Pacitto presents the Illume Collection.
It showcases hair with perfect sculpture
while maintaining movement and vitality,
blending raw natural textures with
sharp, futuristic edges. Each look channels
ethereal energy that feels both organic and
modern, featuring matte
finishes meeting metallic
highlights for dynamic,
stunning, multi-dimensional
results.
CONVERGENCE 2026 Ted
Gibson and Jason Backe launch
beauty summit in Palm Springs
Celebrity hairstylists
Ted Gibson and Jason
Backe announce
Convergence Beauty
Wellness Science
Summit 2026, taking place May 3-4 in Palm
Springs, California. This fascinating twoday
educational experience brings professionals
and consumers together, exploring
ingredient literacy, mycology, as well as
longevity science.

PETE BURKILL PARTNER-
SHIP Celebrity stylist joins
Goldwell in international
collaboration
Celebrity stylist Pete Burkill joins Goldwell
as Guest Artist in a new international
collaboration across the UK and USA. The
partnership focuses on expert-led storytelling
and aspirational inspiration for
professional colorists. Burkill will host
exclusive masterclasses and participate in
the Master Colorist Program. The
collaboration will produce digital content
showcasing Goldwell’s Elumen,
Colorance, and Style-Sign product ranges.
Read more about
his collaboration
with Goldwell.
AVEDA RETURNS TO ABS
Brand comeback to America’s
Beauty Show 2026
Aveda returns
to America’s
Beauty Show
2026 after more
than ten years
with worldclass
professional
education. The partnership features
a dedicated Education Theater accommodating
150 attendees per session with live
demonstrations. Three days of programming
include open sessions for all attendees
and invitation-only sessions for Aveda
salon teams. The show debuts She Leads
Network, a female-focused leadership
gathering limited to 100 seats, taking
place April 18-20 in Rosemont, Illinois.
Find out more about
the LG CHI Color
Master Factory award.
LG CHI Color Master Factory
wins artificial intelligence
innovation awardn
The LG CHI Color Master Factory earned
the 2025 Artificial Intelligence Award in the
Beauty and Wellness category. Dr. Farouk
Shami accepted the award in Dubai, recognizing
the first AI-powered hair color machine
to transform the salon industry. The
system results from collaboration between
LG H&H R&D engineers and CHI. Only 15
winners received recognition this year for
contributions to artificial intelligence, with
the machine providing consistency and efficiency
while maintaining the highest safety
standards.
WELLA NYFW PARTNER-
SHIP Individualized runway
looks for Ulla Johnson AW26
collection
Wella Professionals collaborated with designer
Ulla Johnson for her NYFW AW26
collection, creating personalized hair looks
for every runway model. Lead hairstylist
Diego da Silva focused on each model’s
unique hair type and personality while
complementing the clothing silhouettes.
The team used Wella’s Ultimate Repair
line, EIMI Ocean
Spritz, and Ultimate
Smooth Miracle Oil
to achieve healthy,
textured styles that
matched the collection’s
metallic subtleties.
AIPP AWARDS
Global benchmark
competition opens
submissions for 2025-2026
The AIPP Awards 2025-2026 opens submissions
for the prestigious global hairdressing
competition. Established in 1997
by the Association Internationale Presse
Professionnelle Coiffure, the awards
showcase visionary and technically accomplished
artists across seven categories.
Hairdressers submit three images
per entry through www.aipp.net, judged
by professional press editors.
SCAN HERE to
enter the AIPP
Awards 2026!
BEAUTY SUSTAINABILITY
Research reveals shift toward
personal actions and professional
accountability
New research from Sustain Beauty Co reveals
a shift toward personal environmental actions
among beauty professionals. Over
90% of surveyed professionals prioritize
sustainability, focusing on controllable outcomes
like recycling efforts (72%) and removing
toxic cleaners (69%). Valorie Tate’s
annual report shows decreased willingness
to switch product brands (43%, down
15%), with professionals looking to suppliers
for sustainable packaging solutions and
educational support for client discussions.
23E

prostrategy
milk _shake
& Depot
Expansion
Strategic distribution partnerships are bringing premium Italian haircare
brands closer to salons across the United States and Canada.
The professional beauty landscape is
witnessing a significant shift as Beautynova
Americas strengthens its North American
presence, bringing premium Italian haircare
brands closer to salons nationwide. The
company’s expanded distribution network
for 2026 signals growing demand for highperformance
products that deliver both
exceptional results and sensorial experiences.
THE MILK_SHAKE ADVANTAGE
At the heart of this expansion lies milk_shake,
the brand that has revolutionized how salons
approach color, care, and styling through its
distinctive blend of results-driven
formulations and indulgent textures. The
Italian-born brand has carved out a unique
position in the American market by offering
products that don’t compromise between
performance and pleasure – a philosophy that
resonates deeply with stylists seeking to
elevate their service offerings. “We are
committed to growing alongside like-minded industry partners
who share our dedication to serving salon professionals, salon
owners, barbers, and educators,” explains Cory Couts, President
of Beautynova Americas.
E24
2026 signals growing
demand for highperformance
products
that deliver both
exceptional results and
sensorial experiences.
PARTNERSHIP-DRIVEN GROWTH
The expansion strategy centers on building relationships with
established distributors who understand the nuances of professional
color and take-home products.
These partnerships prove essential in an
industry where trust and education drive
purchasing decisions far more than traditional
marketing approaches. Scott Guinter,
SVP of Sales at Beautynova Americas, emphasizes
the importance of alignment: “Our
distributors are trusted leaders in the professional
beauty industry and play a critical role
in connecting our brands with hairdressers.
We are aligned in values, leadership, and a
shared commitment to salon success.”
MARKET POSITIONING
As part of its unwavering commitment to
salons, the company prioritizes distributors
who share their commitment to education,
innovation, and long-term salon
relationships. This values-driven approach
distinguishes Beautynova in a crowded
marketplace where salon owners
increasingly seek products offering both
technical excellence and memorable client experiences. As
the professional beauty industry continues to evolve,
Beautynova Americas’ strategic expansion positions milk_
shake and DEPOT for sustained growth while maintaining
the brand integrity that has earned stylist loyalty across North
America.

Approved
International
Event
INTERNATIONAL EXHIBITIONS LTD.
+90 533 4843030
www.beauty-istanbul.com
7 th International Exhibition for Cosmetics, Beauty, Hair
Cleaning, Private Label, Packaging and Ingredients
Member
7-9 MAY 2026
TUYAP Fair Center1400 Exhibitors
Istanbul - Türkiye
THIS FAIR IS ORGANIZED UNDER SUPERVISION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO. 5174
from 65 Countries