BEST IN EXPORT

A Global Industry, a Small World

Pier Giorgio Scrimaglio

Export Business

Development Manager

Estetica Export

In the professional beauty industry,

geography often matters less than

relationships. Markets may be global

and supply chains complex, yet

what truly connects this ecosystem

is a network of people who know,

trust, and work with each other over

time. After years of speaking with

manufacturers, distributors, and

entrepreneurs around the world, one

thing becomes clear: the world can

feel small when you know everyone.

What we witness daily at Estetica

Export is this web of connections

taking shape, conversations at trade

fairs, partnerships across borders,

and ideas moving quickly between

markets. As Estetica celebrates its

80th anniversary, this global community

remains its greatest legacy.

Editorial Content

• Entering Japan: Expert Tips from Prof. Paolo Cacciato

• India’s Do’s and Don’ts: A Talk with Ms. Sonal Kothari, Estetica India

• LATAM Guide: A Conversation with Luca Maraschini, The Kirschner Group

• Middle East: Mr. Nazih Hamad’s Insider Perspective

• Poland: An Interview with Ewa Cesarz, Editor of Estetica Polska

Best Brands

• Alter Ego Italy / Pettenon Cosmetics

• Artègo Unicompany Spa

• Babyliss PRO

• Brelil Professional

• C.O.D. Group

• Dancoly Cosmetics

• DSNYC / Wild Beauty

• Fanola / Pettenon Cosmetics

• Fisiocosmetica

• Four Reasons / Miraculos Oy

• Ga.Ma

• Gamma+

• G. Cosmetics - Gidon Cosmetics Ltd.

• HSA Cosmetics

• Inebrya / Pettenon Cosmetics

• Intercosmetics Milano

• It&Ly Hairfashion

• John Paul Mitchell Systems

• Laboratoire Ducastel

• Lisap Laboratori Cosmetici S.p.A.

• Loma Innovative Salon Products, Inc.

• Maxxelle

• Muk Haircare

• Müster & Dikson

• My Organics

• Myosotis Orising

• N/O Natural Origin

• Nyce Cosmetics

• PH Laboratories

• Previa

• PROFESSIONHAIR Milano

• Purò

• Ref Stockholm

• Revivre Italia Spa

• Sea Venus Group

• Sikha Hair Care

• Tai Wah Distributors Pte. Ltd.

• Tecno Dry

• Urban Keratin

• Vitalfarco Hair Cosmetics

• Vitality’s / Farmen International

Distribution SpA

• Yours Truly / Wild Beauty

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia

DIGITAL DIRECTOR: Luca Pissimiglia

BUSINESS DEVELOPMENT DIRECTOR: Pier Giorgio Scrimaglio

CHIEF EDITOR: Martina Gili

ACCOUNT DIRECTOR: Eleonora Pesando

EDITORIAL STAFF: Glorianna Vaschetto

i

Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)

Tel.: +39 011 83921111

ONLINE

business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com

PRINTED IN ITALY. Registration n. 435 of 7.4.49,

Turin Law Court. All rights reserved. Reproduction in

whole or in part of texts or photography is prohibited.

Manuscripts, photographs and art are selected at the

discretion of the publi sher free of charge (advertising

exclu ded). Whether published or not, no material will

be returned and remains the property of the publishing

house, which may make use of it as seen fit. This

may include the withdrawal of publication rights to

other publishing houses. Estetica requires exclusive

publication rights in the hairdressing sector for all

photography submitted which must not therefore

be offered for publication to other magazines in the

hairdressing trade or industry.

Updated version March 2026

JAPAN

EXPERT

GUIDE

Interview with

Professor

PAOLO

CACCIATO

ENTERING

JAPAN

STRATEGY, STRUCTURE AND

LONG-TERM VISION

Japan is one of the most sophisticated

and demanding beauty markets in the

world. With a value of approximately

USD 32 billion, it ranks among

the top global players in beauty

and personal care. Yet for European

brands, entering Japan requires more

than product quality—it demands

preparation, cultural understanding

and regulatory precision. We spoke

with Professor Paolo Cacciato about

what it truly takes to succeed.

How would you describe the

Japanese beauty market today?

Japan is a mature and highly

structured market with consumers

who possess strong purchasing power

and refined expectations. Growth

is moderate but stable, particularly

in the premium segment. Japanese

consumers are extremely attentive to

formulation quality, texture, safety

and packaging aesthetics. Beauty

is perceived as part of personal

wellbeing, not merely appearance.

What mistakes do European brands

most commonly make?

The rst mistake is underestimating

the sophistication of the market.

High standards are the norm. The

second is choosing distribution

partners without understanding

how hierarchical and relationshipbased

the Japanese system is.

Finally, many companies approach

distributors before ensuring full

regulatory compliance. Without

proper preparation, discussions rarely

progress.

What are the key regulatory

steps to consider?

To sell in Japan, brands must work

with a licensed local partner who

registers the product. The rocess

requires complete documentation

and can take six months or more,

depending on complexity. Planning

is essential. Regulatory preparation

should begin well before any

commercial negotiations.

How do Japanese distributors

evaluate foreign brands?

Th y look for consistency and

credibility. Product quality is

fundamental, but so is brand

positioning. A clear narrative,

coherent ingredient philosophy and

packaging that resonates with local

aesthetics are decisive factors. Trust is

built gradually and requires long-term

commitment.

How important are packaging

and communication?

In Japan, packaging is part of the

product’s value. Design tends to be

refined, often minimalist, and must

communicate precision and reliability.

Storytelling should emphasise

authenticity, ingredient integrity

and craftsmanship. Every detail

contributes to perceived quality.

Is interest in Made in Italy growing?

Yes. Japanese consumers increasingly

appreciate the combination of Italian

creativity, quality and technical

expertise. Skincare, particularly antiageing,

performs well. International

events and stronger institutional

presence have also reinforced the

visibility of Italian brands in Japan.

What advice would you give to

companies considering Japan?

First, view Japan as a complex

ecosystem rather than a simple export

destination. Second, use trade fairs

and market visits as opportunities

to observe and learn before selling.

Third, prepare thoroughly–regulatory,

logistical and marketing aspects must

be aligned from the start.

“Success in

Japan is not

immediate, but

for brands

willing to invest

strategically,

it offers

long-term,

stable growth.”

INDIA

MARKET

EXPERT

Interview with

MS. SONAL

KOTHARI

Co-publisher of

Estetica India

INDIA’S

DOS & DON’TS

A GUIDE FOR PROFESSIONAL

BEAUTY BRANDS

India is one of the fastest-growing

professional beauty markets globally

– but expansion requires more than

brand recognition. In this interview,

Ms. Sonal Kothari Co-publisher of

Estetica India, shares her perspective

on market maturity, opportunities

and the essential do’s and don’ts for

international brands entering the

Indian professional sector.

How would you describe the current

state of the professional beauty

market in India?

India is at a pivotal stage. Driven by a

young population, rapid urbanisation

and rising aspirations, it is among the

fastest-growing professional markets

worldwide. The s lon segment –

especially haircare – is expanding at

high single- to low double-digit rates,

outperforming mass beauty.

In terms of maturity, India sits

between emerging and developed

markets. While the structure remains

fragmented with many independent

salons, the top tier already operates

at international standards.

Standardisation is still evolving,

but India shows strong technical

openness and appetite for global

trends.

“India rewards

commitment

and relationship

building –

brands that

earn trust early

are the ones

that scale

sustainably.”

Where do you see the biggest

opportunities for international

brands?

Haircare leads the way, particularly

professional colour, advanced treatments,

bond repair systems and scalp

solutions. Clients are increasingly educated

and expect visible, lasting results.

Premiumisation, clean formulations

and men’s grooming are also gaining

traction. Education-driven brands

have a clear advantage. Companies

positioning themselves as knowledge

partners – not just product suppliers –

build stronger credibility and longterm

loyalty.

What mistakes do brands most

often make?

Pricing is frequently miscalculated.

Import duties, margins and credit

structures can quickly erode

competitiveness. Positioning is

equally critical: being international

is no longer enough. Brands must

demonstrate clear diff rentiation and

local relevance.

Communication requires adaptation.

Hair texture, climate and consumer

expectations diff r signifi antly

from Western markets. Distributor

selection is another risk area; choosing

partners based solely on reach rather

than education capability and

strategic alignment can limit growth

early on.

What should companies know from

a regulatory standpoint?

India is regulated but manageable.

Compliance with ingredient approvals,

labelling and documentation is

essential. Incomplete fi ings often cause

delays, and import timelines typically

range from three to six months. Claims

must be substantiated. With proper

planning, the process is transparent

and predictable.

How important are local partners

and trade fairs?

Th y are fundamental. India functions

as a collection of regional ecosystems.

Strong distributors provide market

access, education and insight into

salon behaviour.

Trade fairs play a crucial role as trustbuilding

platforms. Many long-term

partnerships in India begin at these

events.

Your three key pieces of advice?

Invest in education. Adapt to local

realities. Think long term. India

rewards commitment, consistency and

relationship building – and brands

that earn trust early are the ones that

scale sustainably.

LATAM

MARKET

EXPERT

Interview with

LUCA

MARASCHINI

Country Specialist

The Kirschner Group

LATAM

THE NEXT GROWTH

FRONTIER FOR

PROFESSIONAL BEAUTY

Latin America is increasingly

emerging as one of the most dynamic

frontiers for professional beauty,

combining demographic strength,

rising salon culture and growth rates

that often outpace mature European

markets.

To better understand where the real

opportunities lie, we interviewed

Luca Maraschini, Country Specialist

for Mexico and the Caribbean at

Kirschner Group and a long-standing

expert in the region. With over 25

years of hands-on experience across

Central America, the Caribbean and

South America, Maraschini shares a

pragmatic, on-the-ground perspective

on what it truly takes for international

brands to succeed in LATAM.

Which Latin American countries

are showing the strongest growth

in professional beauty today, and

which remain more unstable?

LATAM – spanning Central

America, the Caribbean and South

America – is a diverse but generally

dynamic region with strong

demographic potential and growing

demand for professional beauty.

Among the best-performing markets

are Panama, Costa Rica, Guatemala,

Mexico, Colombia, Chile and

Argentina. Venezuela remains a

potential opportunity should political

conditions stabilize. While each

country has distinct economic and

political dynamics, overall growth

often surpasses that of mature

European markets, though always

influenced by currency stability

against the US dollar.

If you were a beauty company

today, which LATAM markets

would you consider “ready” for

entry – and why?

These arkets can be divided into

two main groups.

The rst – including Colombia,

Mexico and Argentina – features

strong local manufacturing. In these

countries, competing on price alone is

extremely diffi lt; brand awareness

and positioning are essential.

The s cond group is more importdriven,

with limited domestic

production. Here, brands can leverage

both price and image, and there is

signifi ant potential for customized

private label projects tailored to

distributors’ needs.

Understanding which category a

country falls into is key to defining the

right entry strategy.

In professional haircare, which

categories are performing best?

Hair color remains the core driver,

deeply rooted in salon culture and

generating recurring demand.

Strong “wet lines” – shampoos,

conditioners and styling products –

also perform well, especially when

supported by distinctive packaging

and fragrances. Visually appealing

brands resonate strongly with Gen Z

consumers, who are highly responsive

to image and identity.

How central is the local distributor?

Local distributors are indispensable in

LATAM. Effic nt logistics, structured

sales teams and deep territorial

coverage are essential to achieve

meaningful market penetration.

In larger markets such as Mexico,

master distributors often work

through regional partners. For

European brands, selecting a

distributor with solid infrastructure

and genuine local connections is

critical to sustainable growth.

What are the main barriers to entry

for European beauty companies?

In most cases, the biggest barrier is the

company itself.

Entering a market without visiting

it personally – or without relying on

experienced local professionals – is the

most common mistake. Regulatory

and operational challenges can be

managed, but only with proper

market knowledge.

Understanding local dynamics, key

players, demographics and consumer

specifics is undamental to building a

realistic and eff ctive business plan.

What role do trade fairs in São

Paulo and Mexico City play?

Trade fairs are important, but they

should not be the starting point.

Before investing in large booths and

travel budgets, brands should first

establish a direct presence on the

ground.

A gradual approach is advisable: visit

the market, work with local specialists,

build relationships and only then

consider exhibiting at major shows.

Looking ahead to 2026, where

should brands focus?

Latin America continues to off r

stronger growth prospects than many

European markets, albeit with higher

currency risks in some countries.

At present, Central America –

particularly Mexico, Panama,

Guatemala and Costa Rica – appears

relatively less exposed to severe

monetary fluctuations and off rs a

compelling balance between stability

and expansion potential. For brands

willing to invest strategically, LATAM

remains one of the most promising

frontiers in professional beauty.

“For brands

willing to invest

strategically,

LATAM remains

one of the

most promising

frontiers in

professional

beauty.”

MIDDLE EAST

EXPERT

GUIDE

Interview with

NAZIH

HAMAD

Founder of

Nazih Group

MIDDLE EAST

SCALING BRANDS, BUILDING TRUST

AND WINNING MENA MARKETS

The iddle East and North Africa

(MENA) region is one of the world’s

most dynamic beauty markets,

characterised by high per-capita

spending, sophisticated consumers

and strong professional culture. At

the helm of this transformation is

Nazih Group, the undisputed leader in

beauty distribution across more than

20 countries. We spoke with founder

Nazih Hamad about what it takes to

build trust, scale brands and succeed in

the region.

How did your journey in the beauty

industry begin, and what was your

founding vision?

My passion for beauty began long

before I founded Nazih Group in

1975. I always believed that beauty

was more than appearance – it

represents dignity, confid nce and

self-expression. At the time, the market

was fragmented and underserved. My

ambition was to create a company

built on trust, deep knowledge and

long-term relationships, serving salons,

technicians and consumers with

world-class products and education.

That vision remains at the core of our

mission: to be the trusted partner for

beauty professionals across the MENA

region.

Education has always been central

to your mission. How does that

translate into value today?

Education is one of our greatest

strengths. We don’t just sell products –

we empower professionals with skills,

business knowledge and world-class

standards. Training salons, stylists

and entrepreneurs helps them build

sustainable businesses and thrive in

competitive markets. Knowledge

transforms careers and strengthens

entire communities.

Nazih Group is now a market leader.

What strategic decisions enabled this

long-term success?

Our leadership comes from long-term

thinking and disciplined execution.

We consistently invested in quality,

never compromising even when

shortcuts seemed easier. We built

regional infrastructure early – logistics

hubs, local teams, service centres – and

fostered a culture of trust. Our partners

know we deliver on our commitments.

In our industry, trust is the currency

that sustains growth.

You operate across distribution,

manufacturing, private label, R&D

and education. How do you balance

innovation, quality and scalability?

Vertical integration is critical. It

gives us control over quality, speeds

responsiveness, and enables product

development tailored to regional

needs. Our guiding principles are

listening to the market, investing in

modern technology – from automated

manufacturing to digital tools – and

ensuring safety and compliance.

Innovation must always solve real

problems.

What do you look for in international

brands before partnering with them?

We are very selective. We seek

partners with proven product

excellence, scientific redibility, a

long-term mindset, strong brand

identityand readiness to scale regionally.

Compliance with global safety and

sustainability standards is nonnegotiable.

“In our industry, trust is the

currency that sustains growth.”

How does the Middle East differ

from other beauty markets, and

what mistakes do brands make when

entering?

The iddle East is unique – trenddriven

yet rooted in tradition, brandconscious

yet open to new experiences.

Its consumers are informed, qualitydriven

and expect visible results. Many

brands fail because they underestimate

consumer sophistication, shy away

from education, don’t adapt to local

needs, or expect quick success without

investing in a long-term presence.

Patience, consistency and respect for

the market are essential.

How do physical retail and digital

channels coexist in your strategy?

It’s not about choosing one over the

other – it’s about integration. Our

200+ retail outlets are more than

shops: they are education centres and

experience hubs. E-commerce and

digital tools provide convenience and

deeper customer insight, personalising

the journey and strengthening

engagement. Physical and digital

channels together shape a seamless

brand experience.

What do you see as the biggest

challenges and opportunities for

the beauty industry ahead?

The ndustry faces rising costs,

regulatory complexity and

misinformation spread through

social media. Yet innovation –

from personalised solutions to

AI-driven insights – is accelerating.

Sustainability will no longer be

optional; brands must show real

commitment to ethical sourcing,

safer formulations and measurable

environmental impact. Those ho

balance innovation with credibility,

and growth with responsibility, will

lead the next decade.

At Nazih Group, we embrace this

transformation as an opportunity to

support professionals with knowledge,

structure and long-term vision –

continuing to raise the standard of

beauty across the region and beyond.

POLAND

EXPERT

GUIDE

Interview with

EWA

CESARZ

Editor of

Estetica Magazine

Polska

POLAND

EUROPE’S RISING

PROFESSIONAL BEAUTY

MARKET

Poland is one of Europe’s fastestgrowing

beauty markets and the

fi h largest in the EU. Positioned

between Western maturity and

Eastern dynamism, it off rs strong

expansion potential–particularly in

the professional segment. We spoke

with Ewa Cesarz, Editor of Estetica

Magazine Polska, for a strategic

overview of opportunities, risks and

future developments.

How would you describe the current

state of the professional beauty

market in Poland?

The olish professional cosmetics

and hairdressing market is one

of the fastest-growing in Europe,

with growth above the EU average.

Professional cosmetics have expanded

signifi antly, with nearly 20% more

salons between 2021 and 2025.

Hairdressing, however, saw a slight

decline in salon numbers in recent

years.

The arket is highly fragmented and

dominated by small and mediumsized

businesses. Independent salons

prevail, supported by franchise chains.

Distributors play a crucial role in

building brand communities, while

e-commerce continues to grow.

Professionalisation has increased

substantially: technical education,

certifi ation programmes and business

training are expanding. EU-funded

training initiatives have strengthened

the educational segment, now one

of the most profi able areas of the

professional market. While Poland is

still less mature than France, Germany

or the UK, it shows higher growth

potential, particularly in the premium

segment.

What opportunities exist for

international brands?

Poland combines rising consumption

with strong openness to new brands.

The mo t promising segments include

natural and clean beauty, premium and

dermocosmetics, men’s grooming and

barbering, trichology, and microbiomefocused

products. Education remains a

key driver of brand development.

Professional distributors and

wholesalers are the primary channels,

although drugstores and e-commerce

also play a growing role.

What mistakes do foreign companies

commonly make?

The mo t frequent mistake is choosing

the wrong partner without adequate

market knowledge. Some brands

perceive Poland as a “cheap” market

and copy Western pricing strategies

without adapting to local realities.

Overpricing without clear value

justifi ation often leads to low turnover

and rapid exit.

Another common error is weak

positioning–being “premium for

everyone” without clear diff rentiation.

Communication mistakes include

literal translations of global materials

and underestimating the importance

of local ambassadors and technical

education. Trust must be built locally.

What regulatory aspects should

exporters understand?

All products must comply with EU

Regulation 1223/2009, including

CPSR, PIF documentation, CPNP

notifi ation and designation of a

Responsible Person. Labelling must be

fully compliant and available in Polish.

Import from EU countries does not

require customs clearance, while

non-EU imports involve duties and

VAT. Preparation time for a new

brand is typically three to six months,

including documentation, translations

and logistics. Inspections often

focus on labelling accuracy and PIF

documentation.

What role do distributors and trade

fairs play?

Local distributors are essential. Th y

provide logistics, access to salon

networks and educational support.

In Poland, personal relationships still

matter greatly. A competent sales

agent can signifi antly accelerate

development.

Trade fairs rarely generate immediate

sales but are crucial for visibility,

networking and benchmarking. Success

depends less on the number of partners

and more on selecting financially solid,

strategically aligned collaborators

with strong educational teams and

good market reputation.

Three practical pieces of advice for

brands entering Poland?

First, choose a reliable and experienced

partner who understands your

segment.

Second, invest in professional market

research and a dedicated local strategy.

Third, continuously monitor

performance and adjust your approach.

Poland is not yet as mature as Western

Europe–but for brands ready to invest

strategically, it represents one of the

most promising professional beauty

markets in the region.

“Poland

combines rising

consumption

with strong

openness to new

brands, making

it one of the

most promising

professional

beauty markets

in Europe.”

Are you looking for

a distributor?

Your personal introduction

starts with us.

Pier Giorgio Scrimaglio

Business Development Director

pg.scrimaglio@estetica.it

+39 336 300 987

Martina Gili

Chief Editor

m.gili@estetica.it

+39 392 765 1173

Eleonora Pesando

Account Director

e.pesando@estetica.it

+39 348 987 5105

Luca Pissimiglia

Digital Director

l.pissimiglia@estetica.it

+39 328 248 4583

We turn international visibility into

real business connections.

www.esteticaexport.com

HairArtCelebration

celebration partners

ALTER EGO

ITALY

PERFORMANCE,

AUTHENTICITY & ECLETTISM

OUR HISTORY

Founded in 1988 by Gianni and Federico

Pegorin, Alter Ego Italy has evolved overtime

from a dreamy vision into a salon-exclusive

brand, part of the Pettenon Cosmetics S.p.A.

SB Group. With over thirty years of passion

and heritage, the brand has earned a global

reputation for innovation and excellence. A long

path that is built on four pillars: Made in Italy,

synonym of the artisanal care that defines the

country; sustainability, from the formulas to the

packaging; internationalisation, with 60 markets

worldwide; and education, with a global network

of ambassadors and educators ready to help

any hairstylist in need. Today, this evolution

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. SB

Company Address:

via del Palù 7/d

35018 San Martino

di Lupari (PD) - Italy

Website:

www.alteregoitaly.com

Founded in:

1946

Main Brands:

Technofruit, Blondego,

MyColor, Fast Color

10’,Egobond, Egoline

Main Export Destinations:

Italy, Spain, France, Polland,

Uk, Germany, US and Latin

America

is reflected into the vision of Leonardo Rizzo,

the brand’s new internationally known Creative

Director since 2025, who is redefining the

brand’s style and giving it a sense of newness

and aspirationality. Alter Ego Italy provides the

technical training and salon management tools

necessary to empower professionals, allowing

them to reveal the many facets of beauty with

ease and confidence.

THE BRAND ESSENCE

Alter Ego Italy stands alongside contemporary

Hair Stylists to unlock their creative potential,

with professional solutions that broaden their

reach and open new possibilities to reveal every

nuance of beauty for their clients. In this way,

they become like magicians who transform the

salon into a place where every unique story of

beauty becomes possible. Alter Ego Italy’s brand

campaign Unlock Your Possibilities represent

this mission, as an act of transformation, and

centred on the potential of both the hairstylist

and the end client, acting as an enabler through

innovation and empowerment.

ICONIC VISIONS: The latest Collection

Leonardo Rizzo’s contemporary character

culminates into his first Alter Ego Italy collection,

Iconic Visions: a modernist tale that invites

individuals to rediscover the icon – the “alter

ego” – that lives within them. Inspired by his

dual Italian and English soul, the new Creative

Director merges urban creativity with Made

in Italy craftsmanship. The result is a series

of contrasts and bold textures, reflecting the

brand’s scientific approach and artisanal care.

ALTER EGO ITALY EDUCATIONAL PROGRAM

The 2026 Educational Program of Alter Ego Italy

is designed to inspire, educate, and empower

hair professionals worldwide. The Alter Ego Italy

education team is built on established industry

leaders in coloring, cutting and styling. Focused

on innovation, sustainability, and advanced

technical expertise, the program combines

in-depth product knowledge with hands-on

creative workshops, social and digital marketing

sessions dedicated to our partner. Through

tailored courses, core foundation of product

knowledge and exclusive in-salon sessions,

Alter Ego Italy aims to strengthen professional

skills while fostering artistic expression and

business growth. The 2026 vision places

strong emphasis on trend forecasting, color

mastery, and sustainable beauty practices,

ensuring that partners and stylists remain

competitive, confident, and future-ready in an

evolving market.

REASONS WHY

Made in Italy

Quality

Professional Heritage

Sustainability

STAR

PRODUCTS

FOR EACH HAIR NEED

Alter Ego Italy has

developed a complete

portfolio of professional

products dedicated to hair

color, shape, care, and

styling.

EGOLINE

A comprehensive

professional haircare line,

designed for both salon

and home use, offering

targeted treatments for

the scalp, lengths, and

color-treated hair. The line

is divided into ScalpEgo,

for specific scalp and

detox needs; CurEgo, for

the care of hair lengths;

ChromEgo, dedicated to

the maintenance of color.

KEEP IT GLOSSY

An innovative and vegan

demi-permanent hair

color line, designed to

revive dull hair with an

ultra-glossy finish.

Available in 30 shades

to match each need.

ARTÉGO

CARE FOR BEAUTY,

ALWAYS

ARTÈGO BEAUTY JOURNEY

For over 25 years, Artègo has been a trusted

partner to thousands of hairdressers around

the globe. Born from a diverse group of

professionals within the cosmetic industry,

Artègo brings together the complementary

expertise of a designer, an engineer, a

chemist, a financial controller, a marketing

expert, and a distributor. Together, these

individuals formed the perfect blend to create

a revolutionary Haircare Company.

CARE FOR BEAUTY IS OUR ANSWER

Care is our pivotal value, around which quality

and Beauty revolve. It represents a desire and

a vision of the world that we translate into our

products and services, and into the Salon as a

Golden Space of harmony and professionalism.

We believe that Beauty comes from Care, love,

ABOUT US

Company Name:

Unicompany S.p.A.

Company Address:

Via Pontina Vecchia km 33,600

00040 Ardea (RM) - Italy

Website:

www.myartego.com

Founded in:

1998

CEO | Founder:

Dr. Francesco Bandiera

Brand:

Artègo

Export Destinations:

Europe, North America,

South America, Middle East,

South Africa, Oceania

passion, and knowledge. We believe that Care

and respect are the fundamental conditions

for keeping hair healthy. Our mission is to

enhance wellbeing, life, self-esteem, and

Beauty through Care.

OUR MARKETS

We sell through importers and distributors in

more than 55 international markets, including

the EU, North America, Australia, Turkey, South

Africa, Uruguay, Ethiopia, the Democratic

Republic of the Congo, Senegal, and the leading

Middle Eastern markets. We maintain a strong

strategic focus on the North American market

and actively explore growth opportunities in

emerging regions, with particular attention to

Central and South America. We are travelers:

Beauty is our journey, and the journey itself is

our destination.

OUR DRIVERS

• Nature and research: Nature represents

life, energy, value, Care, and Beauty. Through

Phyto-technology, we achieve outstanding

technical and aesthetic results by balancing

natural elements that are always present in

our formulations. This approach creates the

perfect synergy between natural and organic

ingredients, both effective and sustainable

and active principles derived from scientific

research. Our R&D people work closely with

the most advanced universities in the fields

of cosmetology and trichology to develop

products that respect the scalp and the

structural integrity of the hair, while delivering

active substances designed to care for it.

This allows hairdressers to achieve the

highest level of synergy between Care and

respect for the hair and skin, health, technical

performance, and outstanding results.

• Training ensures that knowledge is shared,

contributing to the professional and human

growth of the Salon.

• Social responsibility: because a company

is not a machine, but a living part of society.

It plays an active role by creating job

opportunities, encouraging social growth,

and generating a positive impact on the

surrounding community and environment.

It is both a stimulus and a commitment to

protect Beauty in all its expressions, from

natural landscapes to historic residences,

from the arts to the artifacts that shape the

history and spirit of our beautiful country.

These actions express our belief that

companies can go further by supporting

projects and community initiatives. One of

our most important commitments is the

support of FAI - Fondo Ambiente Italiano

(Italian Environmental Fund). As a Golden

Membership Donor, this initiative fully reflects

our spirit, our vision, and our belief in Care For

Beauty. It represents both an incentive and a

responsibility for us: a concrete commitment

to safeguarding Beauty in all its forms. We

do not simply share this belief in principle,

but actively support it through projects and

tangible actions.

REASONS WHY

FOR ALL OF US AT ARTÈGO, taking

care is a profound gesture of

Beauty, and every form of Beauty

reveals PASSION, TALENT, and

GRATITUDE toward the world and

those who shape it.

FOR THE SALON, because it is

a Golden Place of harmony and

professional growth, and beyond

its walls, in people’s imagination.

We like the idea of sharing this

journey with you, feeling part of

the same beautiful story.

BY PROFESSIONALS, FOR

PROFESSIONALS, WITH CARE

Artègo formulates, develops, and

produces all its products in-house.

We know how to inspire the best

hairstylists in the industry by

offering innovative products and

tools, colors that capture the light,

shapes that define the moment, and

refined fragrances that awaken the

senses and enhance well-being.

ARTÉGO

STAR

PRODUCTS

RAIN DANCE,

NATURE'S TIME

Rain Dance responds

to the need for balance

and vitality with a system

of professional products

and rituals designed to

restore complete well-being.

An invitation to reconnect

with Nature and its

rhythms, through advanced

formulations, professional

expertise, and personalized

Care in the Salon.

At the heart of the line lies

Phyto-Technology, uniting

Nature and science in an

ethical professional vision.

Each formula combines

selected roots, leaves,

flowers, and fruits with

cosmetic and trichological

innovation to enhance

purifying, antioxidant,

and regenerating benefits.

Developed with dermocompatible

pH values

to preserve the scalp’s

microbiota and ensure

optimal absorption, the

formulas are gluten-free,

100% vegan, and

created with natural

and biodegradable

ingredients. Many are

leave-in treatments,

reducing environmental

impact and honoring Water

as a precious resource.

BEAUTY FUSION,

PHYTO-TECH COLOR

An extraordinary, modern,

and ground-breaking

collection featuring

72 oil-based color shades,

fully intermixable.

Phyto-tech color with

up to 99% naturally

derived ingredients.

One line designed for

three services: GLOSS,

DEMI PLUS, FULL.

The entire line is free from

Cocamide DEA, MEA, and

added alcohol, replaced in

the formulation with natural

components, including

100% Organic Zemea, for a

silky, soft final hair texture.

No PPD or Resorcinol

added to the formula.

Patented italian product,

dermatologically tested.

TOUCH,

BEAUTY MOVEMENT

Touch combines selected

and valuable natural

ingredients with advanced

cosmetic technology,

offering a pleasant texture

and unique fragrances.

The line delivers Care,

protective, and highperformance

cosmetic and

styling actions. Touch style

and looks are essential

and clean, conveying

elegance, perfection, and

simplicity, with that extra

oomph needed to create

truly customized styles.

GOOD SOCIETY,

METROPOLITAN GREENERY

A complete and dynamic

lifestyle line designed to

make you smile through

visible results, wellbeing,

hair Beauty, and captivating

fragrances, transforming

the hair instantly and

making it look wonderful.

A new way to live Beauty,

expressed through seven

distinct families.

A line inspired by

metropolitan wellbeing,

featuring a micellar base

across all shampoos,

protection against urban

pollution, and defense from

blue light. Formulated with

27 natural and botanical

active ingredients combined

with advanced formulation

technologies, and

biodegradable up to 93.5%.

RE_COLOR, PHYTO

COLOR REGENERATION

RE_Color is a color

system formulated

without ammonia, PPD, or

Resorcinol, featuring

11 color families and

44 shades for tailored

color services. Its formula

is rich in the valuable

active ingredient BiEau®

Actif Red Algae and in

strongly nourishing Rice

Bran Oil, which help protect

the hair against oxidative

stress and UV rays.

The fragrance, built

around notes of Red

Fruits and Vanilla Berries,

enhances the client’s Salon

experience, making it both

pleasant and relaxing.

NUTRIPLEX is a cosmetic

additive designed to

work synergistically with

all RE_COLOR shades.

Its formula is enriched

with Elaya Renova and

fiberHance, composed of

small molecules specifically

developed to strengthen

the hair and restore

combability in treated hair.

SCAN AND DISCOVER ALL ABOUT THE LINES

RAIN DANCE COLOREVIVE SHAMPOO

BEAUTY TUTORIAL

RAIN DANCE K_REPAIR

BEAUTY TUTORIAL

RAIN DANCE PHYTO_REVIVE CREAM

BEAUTY TUTORIAL

RAIN DANCE REFINING CLAY SCRUB

BEAUTY TUTORIAL

TOUCH THERMO SHIMMER

BEAUTY TUTORIAL

RE_COLOR

BEAUTY TUTORIAL

RE_COLOR

BROCHURE

RAIN DANCE

BROCHURE

DISCOVER MORE ON WWW.MYARTEGO.COM AND ON ARTÈGO OFFICIAL SOCIAL MEDIA CHANNELS

PROFESSIONAL PHYTO-TECH SOLUTIONS

IT’S COLOR

RE_COLOR

YOU|UP 2

BEAUTY FUSION

YOUR MAGIC

GOOD SOCIETY

EASY CARE T

RAIN DANCE

LOLA

MYARTEGO.COM

DECO BEAUTY

PARAMETER T

PRETTY CURL

TOUCH

BABYLISSPRO

SIDE BY SIDE WITH

PROFESSIONALS

Founded in 1959, BaBylissPRO is a global

leader in professional hair tools, trusted by

hairstylists and barbers worldwide.

Headquartered across Basingstoke (United

Kingdom), Boulogne-Billancourt (France), and

Stamford (USA), and operating as part of Conair

Corp., the brand has established a strong

global presence across EMEA, APAC, and the

Americas. Over more than six decades,

BaBylissPRO has evolved into a prestigious

professional brand, recognised for its

commitment to performance, innovation, and

durability. Built in close collaboration with hair

professionals, the brand continues to set

benchmarks in professional hairstyling and

barbering technology.

ABOUT US

Company Name:

BABYLISSPRO

Company Address:

Arcs de Seine, 92100 BOULOGNE-

BILLANCOURT, FRANCE

Maplewood, Chineham,

BASINGSTOKE RG24 8YV, UNITED

KINGDOM

Website:

www.babyliss.com

Founded in:

1959

President, EMEA - APAC:

Mr Ian NUTTALL

Senior VP Marketing, EMEA -

APAC:

Mrs Ginny HICKS

Main Brands:

BaBylissPRO - BaByliss

Number of employees:

+500

A Legacy of Innovation

BaBylissPRO’s journey began with a

breakthrough: one of the first modern curling

tongs engineered specifically for salon use,

developed by engineers working alongside

professional hairstylists. That founding

principle—innovation in service of the

professional—remains at the core of the brand

today. Since then, BaBylissPRO has consistently

pushed boundaries, transforming professional

tools through advanced technologies, powerful

motors, and ergonomic designs that support

long working days and high creative demands.

Innovation is never pursued for its own sake; it

is always rooted in real professional needs,

techniques, and working conditions.

Hard-Working Tools for Creative People

For over 60 years, BaBylissPRO has worked

side by side with hairdressers and barbers,

from everyday salon environments to backstage,

on set, and on the world’s most influential

stages. That time spent in salons and

barbershops has created a deep understanding

of what professionals truly need from their

tools—and from the brands they trust.

Performance matters. Tools must deliver

consistent results, day in and day out. They

must feel right in the hand, be intuitive to use,

and support the way professionals actually

work. Above all, they must be reliable and built

to last. This philosophy defines BaBylissPRO.

Every appliance is designed with the professional

in mind, whether that professional is a student

learning their craft, a self-employed stylist, or a

seasoned expert at the top of their field. The

result is equipment professionals can depend

on, even on their busiest days—tools that earn

their place on the station and keep it.

Powered by Professionals

BaBylissPRO offers one of the most

comprehensive professional product portfolios

on the market, covering all key categories in

hairstyling and barbering.

The range is engineered to deliver flawless

results across all hair types, textures, and

techniques. All of our products are designed in

conjunction with the professional stylists and

barbers we work with, considering their

feedback and needs.

The portfolio includes:

• High-performance curling tools designed to

create long-lasting curls and waves

• Heavy-duty hair dryers offering lightweight

power and exceptional airflow, including ultralight

models

• Professional straighteners with precise heat

control to preserve hair integrity

• High-performance clippers and trimmers for

precision cutting, fading, and detailing

• Hot rollers, airstylers, and professional

brushes

Every product is developed under rigorous

testing standards to ensure comfort, speed,

consistency, and long-term durability under

intensive professional use.

The brand proposition is simple and powerful:

professional tools for creative professionals.

REASONS WHY

Professional - built by and for

professionals

Customer-centric - focused on

real user needs

Expert - grounded in technical

and industry knowledge

Innovative - continuously

anticipating future professional

demands

BABYLISSPRO

STAR

PRODUCTS

Innovation that elevates

artistry

BaBylissPRO tools are

designed to:

• Keep up with the

demands of high-level

professionals

• Deliver superior results

across all hair types

• Support long styling

sessions through

ergonomic comfort

• Combine durability with

modern, premium design.

Innovation at

BaBylissPRO exists to

elevate artistry, not

overshadow it.

The Choice of Creative

Professionals Worldwide

Across continents,

BaBylissPRO has become

a global reference in

professional hairstyling

and barbering. The brand

supports artists through

education, stage work,

ambassador networks,

and close collaboration

with professionals who

shape trends and

standards. Whether

empowering daily salon

excellence or supporting

creativity on major

stages, BaBylissPRO

stands alongside every

stylist and barber who

pushes the craft

forward.

BaBylissPRO's Promise:

Performance, Innovation,

Creativity. BaBylissPRO

is committed to giving

professionals the

confidence, speed, and

control they need to

express their artistry—

today and into the

future.

Strategic Intent and Growth Ambition

BaBylissPRO’s strategic intent is growth

across all markets through a focused product

range and a multi-channel marketing approach

that emphasises our expertise and

professional credibility.

The brand addresses a broad yet clearly

defined professional audience, including:

• Professional hairstylists and barbers

• Salon owners and salon employees

• Independent and home-based

professionals

• Students and educators

• Wholesalers and distributors

Growth is driven through a combination of

product innovation, education, brand

communication, and strong distributor

partnerships

Communication and Brand Presence

BaBylissPRO communicates through a

comprehensive mix of channels designed to

reach professionals where they work, learn,

and engage:

• Advertising and professional media

• Social media and digital platforms

• Ambassadors and influencer

collaborations

• Trade shows, events, and education

• Face-to-face visits

• Direct marketing

• Website and PR activity

Measurement is grounded in quantitative

research, market share analysis, and sales

performance, ensuring decisions are data-led

and commercially focused.

Distributor Support and Long-Term

Commitment

BaBylissPRO works closely with its partners to

build sustainable market growth. Support

includes:

• Product launch kits

• Digital content and campaign materials

• Training resources for sales teams

• Access to global and local ambassador

networks

The brand is committed to long-term strategic

alignment, collaboration, and shared growth.

The objective is clear: to help partners expand

market presence, enhance customer

satisfaction, and grow sustainably within the

professional beauty channel.

WHY PARTNER WITH

BABYLISSPRO

For distributors and business partners,

BaBylissPRO offers a compelling commercial

proposition:

Strong global brand recognition

within the professional channel

Continuous innovation led by

in-house R&D and professional

collaboration

Proven commercial performance

and long-term growth

Education platforms and talent

networks

Comprehensive marketing assets

for launches, events, and digital

activation

Consistent product availability

and operational reliability

BRELIL

PROFESSIONAL

FOR THE BEST

HAIRSTYLISTS

Brelil Professional was founded in 1973 and

it was the first acquisition of Sodalis Group in

1991.

Today Brelil develops and distributes a

complete range of professional hair care

products exclusively aimed to hairstylists. The

brand has always been synonymous worldwide

with creativity, beauty, passion for fashion

and guaranteed quality. It has always met

market demand by anticipating evolving trends

and hairdressing needs by developing iconic

products. Brelil products are 100% Made in

Italy and over time have become salon musthaves

thanks to their high-performance and

high-quality formulas.

OUR HISTORY

Brelil Professional was founded in 1973 in

Varese (Italy) and its name is the acronym of a

female muse. In 1990, Sodalis Group bought

Brelil as its first acquired brand, beginning its

path of entrepreneurial expansion. Brelil today

develops and distributes a complete range of

professional hair care products exclusively

aimed to hairstylists.

Renowned for their innovative formulas and

their 100% ‘Made in Italy’ quality, Brelil

products are available in more than 40

counties, and are deeply rooted in Eastern

European countries. Brelil has a R&D team

that develops cutting-edge formulations to

ABOUT US

Company Name:

Brelil Professional

Company Address:

Viale Europa 12/14

26855 Lodi Vecchio - Italy

Website:

www.brelil.it/en/

Founded in:

1973

Marketing Manager:

Mr Andrea Piaggese, Group Export Director

Mr Paolo Sanna, Commercial Director

Main Brands:

Brelil Professional


Eastern Europe, Middle East,

North America


13

REASONS WHY

Excellence

Innovation

Training for professionals

Agile and dynamic organization

A light and flexible structure

meet market need and anticipate the next

trends. The entire production process of

our products takes place in Sodalis Group

headquarter in Lodi Vecchio (Italy), ensuring

the highest standards in quality control.

Not only does Brelil create the very best

hair care product, but it also provides expert

training to hair stylists. Each year Brelil

partners with the leading figures of the hair

care industry to provide its client base with

master classes, in-depth training programs,

showcase events and runway shows. Over

the years, this has enabled Brelil to become a

small, yet established jewel in the hairdressing

crown.

• TRAINING Our hairstylist training is a form

of technical training that prepares stylists

to envision a client's needs and use hair

styling tools, products and techniques

to achieve the desired look. Hairstylist

training can also help experienced

stylists gain specialty expertise in one or

more niche areas of styling like perming,

coloring, men's hair styling or hair care. The

training also enables experienced stylists

to continue their education, where they

can learn new techniques to be ahead of

market trends, safety and health protocols

and products.

OUR MISSION

Brelil mission is to allow everyone to reflect their

most intimate identity through their own beauty.

Our vision is to inspire those hair stylists who

want to be recognized as trend creators and

advocates of well-being by their customers

OUR CORE VALUES

• EXCELLENCE Brelil is always looking for

the best, with a strong desire to perform at

the highest standards so that clients may

live a truly unique experience.

• INNOVATION The values of creativity,

curiosity, anticipation of trends and visionary

spirit are our core values.

BRELIL PROFESSIONAL

• ENTREPRENEURSHIP Entrepreneurship is

in the DNA of our brand, and it is transferred

to our employees, giving them the chance

to broaden their horizons and make a real

difference in the industry.

• DYNAMISM Brelil is part of the most

dynamic Italian beauty group. Sodalis is

increasingly investing to expand its brand

portfolio and product range, boost its R&D

skills, and improve its best practices.

STAR

PRODUCTS

TREATMENT

At the beginning of

this year, Brelil has

launched a new concept

of professional hair

care with our brand-new

Treatment line. Hybrid

textures, skin-inspired

active ingredients

and unconventional

deliveries merge to

give life to new highquality

and performance

products. All formulas

are enriched with an

exclusive custom blend

developed by our R&D:

AminoHair 6 Acids, a

complex of 6 essential

amino acids for strong

hair, plumped and

healthy.

Treatment has a

program for any hair

need:

• Scalp Care Treatment

to treat common

scalp issues like

anti-dandruff, sebum

production, itchiness

and dryness.

• Repair Treatment

for damaged hair, to

repair and prevent

damage to the hair

shaft.

• Color Treatment for

colored hair to keep

a long-lasting vibrant

color.

• Silver Blonde

Treatment for blond

and gray hair, to

prevent yellowing and

dullness.

• Hydra Soft Treatment

for dry hair, to

boost hydration and

softness through mild

silicone-free formulas.

• No-frizz Treatment, a

unique treatment to

eliminates frizz both

on curly and straight

hair.

• Anti-hair Loss and Hair

Express Treatment for

fragile and weak hair,

to counteract seasonal

hair loss and promote

thicker and longer hair.

PRESTIGE

Prestige is our flagship

hair color line with more

than 100 shades. It

ensures: 100% gray

hair coverage, longlasting

even color that

lasts longer, and color

accuracy. While coloring,

it also repairs and

improves the structure

of the hair, keeping it

soft and silky to the

touch. Prestige formulas

are infused with:

• Camelia oil - rich

in Vitamin E, it

nourishes the hair and

strengthens the hair

fiber: it also contains

oleic acid which helps

regenerate damaged

hair.

• Luminescina - an active

ingredient extracted

from mullein flowers; it

absorbs UV radiation,

turning them into a

new light source that is

reflected directly on the

hair, thus increasing its

shine.

NUMÉRO HAIR

PROFESSIONAL

Numéro Hair

Professional is

our treatment line

specifically developed

for international

retailers. It targets the

main hair types, offering

high-quality, yet practical

solutions to satisfy both

hairstylists and the end

user.

For instance, our

Numéro Restructuring

Mask was specially

developed to treat

weak, fragile and

sensitized hair. The

formula is infused with

Oat, renowned for its

soothing and caring

properties. It helps

repair the hair shaft,

leaving it stronger and

more easy-to-detangle.

It boasts volume and

shine, ensuring healthylooking

hair.

Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,

and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless

color quality and ensure shine and respect of the hair.

100% Made in Italy, the result of more than 30 years of the most advanced

experimentation and research in cosmetics.

Not only a professional coloring but also in line with the fashion trends of the

moment, thanks to the range of over 90 shades, the result of continuous

technical-scientifi c research.

C.O.D.

GROUP

Private Label Hair Products

COLOR

SPECIALISTS

Founded in 1994 in Verona by Maurizio Vinco,

C.O.D. Group was established as a familyowned

company with a clear vision: to develop

professional hair products by combining

technical expertise, research, and industrial

know-how. From the very beginning, the

company’s growth has been guided by strong

family values, direct leadership, and a longterm

relationship-driven business culture.

Today, the company is led by his son, Demis

Vinco, who represents the second generation

and is guiding the group into a new phase of

strategic growth and international expansion,

while preserving the family-driven identity

that defines the company’s decision-making

approach. The company has recently relocated

its headquarters to Castelletto di Soave,


moving into a larger and more modern facility

designed to support its expansion plan and

strengthen a forward-looking production and

strategic hub. For over thirty years, C.O.D.

Group has specialized in private label and

white label manufacturing for professional

haircare products. The company supports

clients through every stage of development:

from formulation to packaging design, from

graphic concept to final production. With an

in-house R&D laboratory, C.O.D. develops

proprietary formulas as well as tailor-made

solutions, ensuring full quality control,

innovation, and high performance standards.

This technical and manufacturing expertise

laid the foundation for the strategic relaunch

of one of the group’s historical brands: Adarò

ABOUT US

Company Name:

C.O.D. Group

Company Address:

via Don Tommaso Micheletto,

15, 37038, Castelletto di

Soave (VR) – ITALY

Website: www.codgroup.it

Founded in: 1994

Numbers of Employees: 0-20

CEO: Mr Demis Vinco

Marketing Manager: Jari

Girardi, Erika Noguera,

Denise Scala

Main brands: Adarò

Professional Hair Colour

Specialists

Main Export Destination:

Europe and USA

Professional Hair Colour Specialists. Although

Adarò was created several years ago as a

complete professional haircare brand, 2025

marked the beginning of a new strategic

direction. A clear and focused decision was

made: to become color specialists.Today, Adarò

is entirely dedicated to hair coloring, bleaching,

and toning. This strong specialization allows

us to concentrate research, innovation, and

education on a highly technical segment of

the professional market. The brand restyling

involved formulas, positioning, and visual

identity. Formulations have been modernized

and certified VeganOK. The introduction of the

K2LH Complex technology further enhances

performance, durability, and cosmetic quality.

PERFORMANCE IS AT THE CORE OF ADARÒ’S

IDENTITY

Plenum guarantees 100% grey coverage,

with particular strength in cool shades.

Colors maintain brilliance and stability for

up to 30 days. The WonderBlonde bleaching

system features developers with blue-violet

pigmentation designed to counteract unwanted

yellow undertones during the technical

process. Liquid Shades toners are supplied in

100 ml bottles (compared to the common 60

ml standard) and are mixed at a 1:2 ratio with

their dedicated developer, offering superior

flexibility and technical precision. Adarò

does not compete on price. It competes on

performance, formulation quality, and technical

reliability. However, for us, product alone is

not enough. We believe in relationships, in

presence, in method. We provide ongoing

technical support, professional assistance,

and structured education. In 2026, Adarò

Academy officially launched, a training project

designed to deliver a working method rather

than simply promoting products. Our goal

is to build competence and loyalty through

knowledge and tangible results. “The future

of professional hair color will not be defined

solely by high-performing formulas, but by the

ability to combine method, innovation, and

technical expertise. Our ambition is to build

strong partnerships with professionals and

distributors who share our vision: products

developed with scientific precision, ongoing

support, and hands-on training. Growth means

bringing Italian professional color quality

across Europe and beyond, step by step, with

strategy and reliability.” Demis Vinco, CEO

C.O.D. Group

REASONS WHY

30 years of experience – Adarò

is backed by C.O.D. Group’s

expertise, delivering high-quality

professional products

Color specialization. Focused on

hair coloring, bleaching, and toning

Exclusive technology. K2LH

Complex for predictable, highperformance

results

Method and training. Adarò

Academy provides unique skills

and methodology

International presence. Active in

Italy, Europe, and South America,

with selected distributors and

ongoing support

C.O.D. GROUP

STAR

PRODUCTS

PLENUM – LONG-

LASTING COLOR

PERFORMANCE

Plenum is our

professional permanent

color, developed to

ensure extended

color longevity and

outstanding stability

over time. Its creamgel

formula allows for

easier, more uniform

application, delivering

brilliant and stable

professional results for

up to 30 days. It also

guarantees 100% grey

coverage, with particular

strength in cool shades.

Intended exclusively for

professional use.

WONDERBLONDE -

ADVANCED BLEACHING

WITH CONTROLLED

LIFT

WonderBlonde is our

professional bleaching

powder, designed to

bleach with precision

of yellow undertones.

The powder is

formulated to minimize

dispersion and volatility,

keeping the working

environment clean and

comfortable.

LIQUID SHADES

- FLEXIBLE, HIGH-

PERFORMANCE

TONERS

Liquid Shades

toners offer precise

neutralization of

unwanted tones,

allowing full shade

customization. Supplied

in 100 ml bottles,

they are mixed with

dedicated developers

at a 1:2 ratio, delivering

professional, longlasting

results, ideal

for finishing any color

service with care and

accuracy.

and control. The formula

provides gradual lift

during application,

ensuring reliable results

and technical strength.

The WonderBlonde

line has developed

2 special developers

enriched with blue-violet

pigments, to be mixed

with the powders for

effective counteraction


www.adaro.it

New formulas

New technologies

The same care since 1998

DANCOLY

COSMETICS

AIMING FOR PERFECTION:

QUALITY AND INNOVATION

Back in 1958, Gilles le Bret, an enlightened

chemist and botanist from Aix-en-Provence in

southern France, the home of natural beauty

known for landscapes burgeoning with flowers

and grass, set up a technical laboratory

for the purpose of researching the benefits

that botanic extracts may offer the human

body and, more specifically, hair cells. Then

in 1965, with a view to applying the results of

his research to the products themselves, Gilles

le Bret formally found Dancoly Cosmetique,

specialised in manufacturing a series of

cosmetics formulated with botanical extracts.

Four years later, the Dancoly Spa series was

initially launched as the first brand formulated

with botanical extracts and oils able to

meet the specific needs of different hair types,

contributing to the success of these products

with end users.

After continued research and investments, in the

year 1980, Gilles le Bret discovered that the essence

extracted from deep-sea seaweeds and

ABOUT US

Company Name:

Dancoly

Cosmetique,

France

Espace Le Beauvalle

Bat B, 4 RUE Mahatma

Gandhi 13090 Aix-EN

Provence, France

Website:

www.dancoly.fr

www.vieso.fr

Founded in:

1990

Factory Area:

10,000 sq. feet

Production Capacity:

Professional

Hair Care Products:

2.5 ml bottles/month

Skin Care and Body

Products:

1.6 ml bottles/month

Gift Set Assembly:

1.2 ml sets/month

Soap Production:

120 tonnes/month

Main Brands:

Dancoly Angel Provence

Hair Care Line/

Dancoly Angel

Professional

Hair Care Line/Dancoly

SPA Hair Care Line/

Argan Oil Line/ Vieso

Hair Care Line

Main Export

Destinations:

UK, USA, Russia,

Mainland China,

Italy, Japan,

New Zealand, Austalia,

Canada, Sweden,

Indonesia, Demark,

Hungary, Ukraine,

Taiwan, Singapore,

Malta, Malaysia,

Dubia, Saudi Arabi,

Kuwait, Yemen, Iraq,

Hong Kong, Latvia,

Cyprus, Greece,

Poland, Finland,

South Africa

Dancoly is present at leading

trade fairs around the world:

left, the fair in Paris, France

and below, Cosmoprof

in Bologna, Italy.

REASONS WHY

Environmental Protection:

all packaging materials

can be recycled

Cruelty-free: product

testing only on human hair,

never on animals

European and FDA GMPC

(Good Manufacturing Practice

Cosmetics) Certification

Safe & Natural Ingredients:

No parabens, SLS, paraffin

oil, vaseline, propylene glycol,

cocamide DEA

various biological active ingredients had amazing

repairing effect on aged and yellow hair. He

immediately invited his friend George Girartin - a

top hair stylist in France, to join his team. Based

on their concerted efforts, Dancoly Cosmetique

released the Angel line two years later.

With the development of Dancoly Cosmetique

and its plans for international expansion, since

1998, Dancoly has taken steps for building a

global brand. Today the brand has successfully

penetrated markets in more than 60 countries

in Europe, the Middle East, and Asia – earning

the overwhelming approval of hairdressers all

around the world.

DANCOLY COSMETICS

DIVERSIFICATION AND COMMITMENT

Dancoly Cosmetique France now owns more

than one thousand cosmetic formulas for products

in a variety of fields, including haircare,

skin care, beauty and personal care. Their mission

is to meet the demands of both the wholesaler

and end client with quality products in

all these fields at affordable prices

With a view to guaranteeing optimal service

worldwide, Dancoly France has recently invested

heavily in constructing a modern GMP

production base in China. This plant was designed

and engineered to provide all the production

services necessary to this end, including

the moulding of packaging materials, product

design ,research and testing of filling and manufacturing

processes, to meet all the needs

of OEM/ODM customers and provide the most

competitive products for their brands

It is common knowledge that manufacturing

luxury cosmetics at a high price range is easy.

But Dancoly is committed to a self-imposed

challenge of making high-quality cosmetics

available to a much wider market while relentlessly

striving for perfection. Indeed, the

brand portfolio continues to grow, with the addition

of cutting-edge and innovative products

that meet the most demanding standards of

both quality and safety, making no compromises.

Nothing less than the best will do.

STAR

PRODUCTS

Grapefruit Styling

Mousse

A Medium hold mousse

that provides flexible

hold without the tacky

feeling! Enriched with

natural vitamin P, vitamin

C and soluble fiber,

it instantly nourishes

hair while boosting its

absorption, eliminating

dryness and split ends.

Strengthens the hair

from within, leaving it

healthy and smooth.

Iris Styling Hairspray

A Medium hold hairspray

that provides perfect

control and styling

without any sticky

residue. Enriched with

Iris Florentina

extract, to strengthen

resistance of hair and

add nutrients that leave

hair shiny and smooth.

Orange Flower

Conditioning Mousse

Contains orange flower

oil and pelargonium

graveolens extract

to form a protective

membrane which

locks in color, leaving

hair soft and shiny.

Natural hyaluronic

acid strengthens hair

from within, instantly

restoring moisture and

elasticity

Verbena Dry Shampoo

A dry shampoo

containing Verbena

Officinalis extracts,

Citrus Aurantium

Bergamia (Bergamot)

Fruit and Rosa Rugosa

Flower. These essential

oils work together

along with botanical

extracts to absorb oils

leaving hair refreshed in

minutes while providing

body and texture.

Recommended for use

in between shampoos to

maintain longevity and

colour vibrancy

Lavender Violet Tone

Correcting Spray

(Leave-in / for blonde

hair)

The Lavender Tone

Correcting Spray

removes unwanted

yellow and brassy

tones from blonde hair.

Contains Lavender

extract, Grapefruit

extract and Rosemary

leaf oil to nourish the

hair leaving it feeling

healthy and shiny.

No Sodium lauryl sulfate (SLS)

No Paraffin oil or Vaseline

No Propylene Glycol. No cocamide dea

No animal testing. No Paraben

Organic natural ingredients

GMP and FDA certificated.

DONALD

SCOTT

FREEDOM

IN CUTTING

Donald Scott NYC is a professional cutting tools

brand founded by visionary hairdresser and innovator

Donald Scott—owned by Wild Beauty,

deeply rooted in the professional hair industry

since 1994. Built on the philosophy of Free Form

Precision, the brand gives stylists creative freedom

with total control and confidence, grounded

in world-class training including the Vidal Sassoon

Academy.

At the core are the patented Carving Combs, a

signature razor-and-comb hybrid designed for

precision razor cutting—delivering visible, wearable

results: more texture and movement, soft

transitions, and a natural grow-out that clients

love. The portfolio is a cohesive, cross-sellable

system designed by hairdressers for hairdressers,

spanning premium razors and blades, professional

shears, and essentials like Prepare

Liquid Tool Glide to enhance glide, control, and

cutting precision. Since 2000, Donald Scott

NYC has paired craftsmanship and innovation

with strong professional education, supporting

technique-led sell-through and long-term

salon loyalty.

STAR

PRODUCTS

Carving Comb Fine

Patented 3-in-1 razor-and-comb tool combining

control and creativity for safe, precise texturizing.

Fine-tooth comb adds tension and is ideal for soft

transitions and layered shapes on fine to normal

hair.

Chop Stik

Patented aluminum-alloy razor tool for sectioning

and cutting. A slim, tapering tip enables clean

partings, and the hexagonal design improves grip,

precision, and control for finishing, weight removal,

and soft mid-length to end transitions.

ICONIC Shear

Signature shear with iconic design and a distinctive

feel. A top-heavy stable blade supports a soft cut,

while the offset ergonomic handle ensures comfort.

Integrated screw and precise blades deliver exact

results for everyday salon cutting.

ABOUT US

Company Name:

Donald Scott

NYC / Wild

Beauty GmbH

Company Address:

Breslauer Straße

20, 64342 Seeheim-

Jugenheim, Germany

Website:

https://www.wildbeauty.de/DSNYC/

Marketing Manager:

Chresten Dagné

5

Razors

17

Shears

CURATED PROFESSIONAL

HAIR CUTTING TOOL SYSTEM

A heritage brand rooted in innovation since 2000. Donald Scott NYC

delivers a cohesive, cross-sellable range of shears, razor tools,

and blades — designed by hairdressers, for hairdressers.

Backed by strong professional education.

www.wild-beauty.de

FANOLA

THE ART OF

SHAIRING CREATIVITY

OUR HISTORY

Fanola is a vibrant and inclusive professional

hair care brand, part of the Pettenon Cosmetics

S.p.A S.B. Group. Since its founding in

2005, it has offered a complete range of

treatments, technical products, and styling

solutions: over the years, the company has

grown into a global phenomenon also due to

its strong presence on social media, becoming

the international benchmark for hairdressers

and consumers in expressing their creativity

to the fullest. Three pillars define and

shape Fanola’s identity—color, creativity, and

sharing, the basis on which the brand redefines

hair care with a bold, inclusive, and

avant-garde approach. Marked by its vivacity

and its energetic diversity, Fanola loves to

dare and promote the concept of unconventional

beauty, going beyond the classic aesthetic

canons we all know: this vision takes

shape in an iconic and continuously evolving

portfolio which, over the years, has crowned

the brand as a true blonde specialist in the

international professional landscape. Fanola

focuses on creating a strong long-lasting relationship

with its followers, both hairstylists

and consumers, aiming to create an international

community with all distributors, to

uniquely communicate the brand while

strengthening its values.

THE BLONDE SPECIALIST

Blonde is one of the most requested services

in salons worldwide and one of the most desired

transformations. Achieving the perfect

shade requires expertise, precision, and dedicated

care. Since the very beginning, Fanola

has focused on developing innovative and

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. S.B.

Company Address:

via del Palù 7/d

35018 San Martino


Brand:

Fanola

Founded in:

2005

Website:

www.fanola.it

Main Range:

Fanola Color, Color Zoom,

Orotherapy, Glow &

Glossy, Fantouch and the

Wonder range (No Yellow,

No Red, No Orange,

Nourishing)

Main Export

Destinations:

Europe, North America,

Australia; Asia, Latam;

Canada

high-performance solutions specifically created

for blonde hair. Today, this commitment allows

the brand to claim its role as The Blonde

Specialist. From technical services in the salon

to home maintenance, Fanola supports

every step of the blonde journey. Professional

lightening systems and toning solutions,

such as Glow & Glossy, deliver clean, customized,

and luminous results, with extreme

softness and shine thanks to an oil-based

formula enriched with conditioning agents.

For at-home maintenance, iconic ranges such

as Wonder No Yellow neutralizes unwanted

yellow tones while providing extraordinary

softness and shine through advanced cosmetic

performance. A complete 360° expertise

dedicated to one of the strongest expressions

of beauty: blonde hair. Because blonde

is not just a colour—it is a statement.

REASONS WHY

Color / Creativity / Sharing

Democratic & Inclusive

Unconventional

Celebrating diversity

Professional performance

100% Made in Italy

Global Education Program

Brand focused on social media

A worldwide community of

hairstylists

International distribution

FANOLA

STAR

PRODUCTS

WELCOME TO WONDER

EXPRESS ERA

Experience hair that

shines brighter than

ever before: Wonder

Express Chroma Glaze

is Fanola’s new solution

for ultra-silky, luminous

hair. This innovative

pigmented conditioner

is designed for all hair

types: straight, curly

and wavy, providing

an immediate and

temporary tone that

delivers extreme shine

and softness.

With its Instant

Shine Tech, Fanola

has created a

balanced formula

with conditioning

active ingredients,

that instantly seal

the cuticles and add

a high-gloss finish.

It’s all about direct

color pigments: no

need to mix them with

an activator, as they

instantly act on the hair.

Wonder Express Chroma

Glaze is comprised of

four different shades,

from the boldest cool

shades to warm and

pastel reflections, each

nuance allows for the

expression of a unique

style, while maintaining

brightness and

character – all dedicated

to achieving the highest

glossy effect. Icy Silver

is ideal for neutralizing

unwanted yellow tones,

creating a cool and

luminous effect. Rose

Gold is a delicate

blend of copper-pink

for a warm, soft and

sophisticated effect.

Soft Gold is ideal for

bright, uniform natural

gold tones. Finally,

Titanium is an intense

grey, perfect for creating

cool and modern tones.

FISIO

COSMETICS

HIGH QUALITY

PRODUCTS

Fisiocosmetica was founded in 1970 in

Vicopisano, a charming place full of history,

with the availability of the most important raw

material for a cosmetic industry: water. In this

case the water of Uliveto. The company came

to life thanks to the passion of a team made

up of a biologist and two hairdressers,

motivated to create curative products to solve

any anomaly concerning the scalp and hair.

Thanks to the studies carried out in the field of

the use of essential oils, Fisiocosmetica

becomes one of the landmarks in the field of

professional trichological products. The market

went from being first ascribed to some Italian

regions, then to the whole peninsula, until the

mid-90s, when an international meeting at

Cosmoprof Bologna represented the longsought

opportunity necessary for commercial

development abroad. Fisiocosmetica baptizes

its personal silk road, starting solid and

continuous commercial sales relationships

with China, Taiwan, Hong Kong. From that

ABOUT US

Company Name:

FISIOCOSMETICA Srl

Company Address:

Via Del Chiesino, 44

56010 Pontedera (PI) – Italy

Phone: 0587 471797

Email: marketing@fisio.it

Website:

www.fisio.it

Founded in:

1970

Marketing Manager:

Emanuele D’Arrigo

President

Ennio Del Corso

Sales Director

Francesco Del Corso

Main Brands:

Fisiolinea, Fisiolinea Uomo,

Fisiolinea Donna, Fisiolinea Green


Middle East, China, Old Europe

“The future, for us, is a return to what truly matters: less

noise, more meaning. We want to guide salons

and consumers on an immersive journey into self-care,

where every product is not simply something to

purchase, but a ritual to be experienced. We place quality

of life at the center, even before business opportunities.

If a product can improve someone’s day, then it has

value. If a salon can create an authentic experience for

its clients, then we are on the right path.”

- Francesco Del Corso -

Our headquarter in Tuscany.

moment on, the company managed to launch

thirty international markets, not only the

Middle-East and the countries of the Far East,

but also old Europe, some countries of Eastern

and Northern Europe. The company, one of the

few Italian boutique factories, with an industrial

structure and attention to the customizations

typical of an artisan boutique, has become a

reference point in Private Label for over twenty

years, producing for hundreds of hairdressing

and beauty salons, with the customer's

distinctive signs.

We specialize in creating products with high

added value, intervening on the raw materials

used in production, in packaging which is made

REASONS WHY

Tuscan identity

High product quality

Entrepreneurial vision

up of many elements refined and made

precious in their harmony. The packaging of all

products is the result of years of study; Slow

Motion, the bottle that slowly enters and exits

its tubular case, is one of our stylistic

signatures, strongly desired, to emphasize

that it is necessary to take one's time to enjoy

FISIO COSMETICS

the performance of the products. This is our

strength today, represented by an active

listening to the customer and a careful

observation of the cosmetic trends in progress.

Among our goals, there is that of being able to

land in the USA and Canada, in the premium

part. Thinking globally and acting locally is our

motto, which communicates our sense of

responsibility for everything we do and promise

to those who choose us.

STAR

PRODUCTS

FISIOLINEA GREEN

From over 50 years of

experience in the

trichology market, the

highest qualitative

expression of a

completely natural

therapeutic line. All the

curative products of the

Green Line, including D

ermafleur, Phytolinfa,

Pilkeratovit, Canfar, Cr/At,

Trapix.

FISIOLINEA WOMAN

Exceptional

performance from the

first treatment for this

line of hair, face, and

body products with

unique and refined

packaging.

FISIOLINEA MAN

A practical, elegant, and

high-quality line. For the

man seeking dynamic

and decisive solutions

in hair and beard

products.

FISIOLINEA AMBIENT

Our new line of

environment fragrances

with wooden sticks,

available in over 10

exclusive scents

featuring aromas

derived from nature

FOUR

REASONS

MAKE HAIR DREAMS

COME TRUE

Four Reasons® is a hair cosmetics brand

from Finland. The Nordic in us loves simple

and smart solutions that just work, and it

shows in everything we do. Over the past

30 years, we’ve combined that heritage with

deep understanding of hair, down to the

cortex. Every choice we make is driven by

two things: passion for hair beauty and love

for individuality. Established in 1997, Four

Reasons is the largest company in Finland

specializing in production, sales and marketing

of hair salon products and services. Our own

brand, Four Reasons®, is the most successful

line of hair salon cosmetics by many indicators;

more than half of Finnish women use products

of the range and, in addition to Finland, it’s

available in 19 export countries. Turnover of

Four Reasons in 2025 was almost €20 million.

Jyrki Hakala,

CEO of Four

Reasons

ABOUT US

Company Name:

Four Reasons /

Miraculos Oy

Company Address:

Salomonkatu 17 A, 10th

floor, 00100 HELSINKI,

Finland

E-mail:

info@fourreasons.fi

Website:

Fourreasons.com

Founded in:

1997


50-100

Export Manager:

Arto Välimäki

Head of Export Sales

arto.valimaki@

fourreasons.fi

Main brands:

Four Reasons

Main Export

Destinations:

Europe, USA

REASONS WHY

#1 NORDIC = Simple Solutions

A Nordic mindset: we create reliable

products that simply work. Easy to

use, no nonsense. A broad and

modern product range that sparks

interest in both salon professionals

and consumers

#2 EXPERTISE = A Deeper Understanding

of Hair

With nearly 30 years of experience,

we have a complete understanding

of hair and the way hair professionals

work. We have over 20 years of

experience in distributor operations

#3 BLONDING = We Have Tools for

Beautiful Blond Hair

Our roots in the north have created

strong expertise in lightening hair

and extreme hair transformations.

Four Reasons range has exceptional

products for lightening, toning and

repairing hair and offers new ways to

protect hair during chemical treatments

and prevent damage

#4 PASSION = We Love Hair

With love for individual beauty, we’re

committed to social and ecological

responsibility

FOUR REASONS

STAR

PRODUCTS

INTERNATIONALLY

AWARDED PRODUCTS

We’ve launched awarded

products like Four

Reasons Professional

Bio-Molecule Repair ,

Four Reasons Luxima®

and Four Reasons

Matcha Bleach, which

have become true industry

benchmarks—

with success stories

that continue to grow.

FOUR REASONS

PROFESSIONAL

BIO-MOLECULE

REPAIR

It’s time to protect and

repair hair with technology

that considers the

hair’s entire structure.

Four Reasons Professional

Bio-Molecule

Repair line products

protect, repair, and

maintain the function

#3 Balances hair's free

radicals and pH-levels

#4 Supports hair's

moisture balance

FOUR REASONS

LUXIMA®

Brighten, Darken, Cover

Greys, and Tone

Four Reasons Luxima is

a versatile color range

that is easy to fall in

love with. It caters to

the needs of Blond Experts

and for those who

specialize in different

lightening and highlighting

treatments. Magnificent

shine, quick to

use, gentle and comes,

of course, in a fantastic

selection of colors. The

unique Shine Enhance

Complex in Luxima is

enriched with vitamins

and plant oils. They enhance

the light-reflecting

ability of the color

pigments.

Four Reasons to

Choose Luxima

#1 Multifunctional

Performance

#2 Built-In Anti-Yellow

is a trusted Blonding

Expert for achieving

beautiful, consistent

results. Our vegan,

fragrance-free formulas

are gentle on the

hair and scalp, while

eco-friendly packaging

helps reduce salon’s

environmental impact.

Our latest lightening

innovation is Four Reasons

Matcha Bleach:

an award-winning, Best

Blonde Product of Nordic

Hair Star 2024.

FOUR REASONS

COLOR MASK

No filters needed.

The versatile and pioneering

Four Reasons

Color Mask range offers

a wide selection of

toning shampoos and

treatments infused with

direct dye pigments.

These products allow

you to create anything

from soft blondes

and radiant reds to

rich browns and bold,

vibrant tones for your

clients. Mix multiple

Color Mask products

to invent countless

new shades or dilute

a small amount into a

conditioner for pastel

tones.

Four Reasons to Choose

Color Mask

#1 Extends the life of a

hair color

#2 Boosts the intensity

of a hair color

#3 Gives hair a vibrant

blaze of color

#4 Maintains the cool

or warm tones of a hair

color

of the cuticle layer and

repair internal damages

of the hair so that the

difference can be felt

and seen.

Four Reasons to

Choose Professional

Bio-Molecule Repair

#1 Helps to protect hair

from damage

#2 Maintains the function

of the cuticle layer

System

#3 Multidimensional

Results

#4 Gel Color Technology

FOUR REASONS

BLONDING SOLUTIONS

Professionals dream: a

wide range of bleaching

products designed for

every technique and

hair type. Four Reasons

Discover more

Feel the difference.

GA.MA

ENGINEERING THE FUTURE

OF HAIR TECHNOLOGY

Founded over 50 years ago in Bologna, Italy,

GAMA Italy Professional leverages advanced

engineering and breakthrough innovation to reshape

professional styling. Since 1969, when

GAMA launched the world’s first mass-produced

professional hair straightener, the brand

has continuously set new industry standards.

Decades later, it revolutionized the market

again with the iQ hairdryers, introducing ultra-light,

high-speed, smart drying technology

that transformed performance, comfort, and

efficiency for professionals worldwide. Today,

GAMA continues to push boundaries with Sfera,

its groundbreaking spherical hair dryer. Featuring

an ultra-compact, ball-shaped design and a

high-performance digital motor, Sfera redefines

ergonomics, power, and portability—once again

reshaping what a professional hair dryer can

be. Through constant research and close collaboration

with industry professionals, GAMA

develops high-performance tools featuring optimized

airflow, intelligent thermal management,

ABOUT US

Company Name:

GA.MA Srl

Company Address:

Via Sant’Alberto, 1714

40018 San Pietro in Casale

Bologna - Italy

Tel. +39 051 666 8811

Email: info@gama.eu

Website:

https://www.gamaprofessional.com/

General Manager:

Mr. Leonardo Facchini

Collections:

iQ, Lumine, Bravo,

GBS, Classic

Main Export

Destinations:

North America,

Europe, Middle

East, Asia

and advanced ergonomic design. From straighteners

and high-speed dryers to curling irons,

trimmers, and grooming devices, every product

reflects decades of technological leadership

and manufacturing excellence. Present in over

70 countries, with headquarters in San Pietro

in Casale (Bologna) and production facilities in

Brazil, Argentina, Italy, and China, GAMA continues

to shape the future of professional hair

technology worldwide.

A HISTORY OF INNOVATION

1969_GAMA launches the world’s first

mass-produced professional hair straightener,

setting a new industry standard. Late

1990s_Introduction of Quick-Heat Technology,

enabling ultra-fast tool readiness.

2010_Launch of patented Instant Heat Technology

(IHT), delivering homogeneous, stable

temperature control.

2019_Debut of iQ Perfetto at Cosmoprof Bologna,

redefining professional drying with ultra-light,

high-speed technology.

2022_iQ2 wins the Cosmoprof Award. Opening

of the Gossolengo production center and

first US headquarters in New York.

2024_Introduction of iQ3 Perfetto, enhancing

smart performance and compact design.

2026_Launch of Sfera, the groundbreaking

spherical hair dryer, redefining ergonomics

and portability.

Guided by continuous research and engineering

excellence, GAMA continues to build the

next generation of professional hair technology.

REASONS WHY

PROFESSIONAL WORLD

In a rapidly evolving market, GAMA has redefined

its professional collections by streamlining

its brand architecture to create a cohesive,

recognizable, and future-ready portfolio. This

strategic evolution has led to the development

of a high-performance professional lineup designed

to meet the most demanding needs of

hairstyling professionals. Each line expresses

a distinct identity, combining advanced technologies,

superior performance, and a strong

focus on hair health and stylist comfort. At the

forefront of innovation stands the iQ Line, a

revolutionary range that combines prestige

with state-of-the-art engineering. With its sleek

design and outstanding performance, iQ sets

new benchmarks in size, weight, speed, power,

and efficiency. For those seeking the perfect

balance between style and functionality,

Lumine delivers refined elegance through its

lightweight design and advanced haircare

technologies, designed for a modern, cosmopolitan

audience. Designed for professionals

who demand strength and durability, Bravo

represents ultimate reliability. Built with robust

materials and high-tech components,

this line is engineered to withstand intensive

salon use while ensuring long-term performance.

Remaining true to its heritage, Classic

offers timeless professional essentials that

deliver consistent, high-quality results. With a

strong focus on hair protection and reliability,

it is the ideal companion for high-volume salon

environments.

50+ years of experience: innovating

since 1969, made in Italy (Bologna)

Technology leader: strong R&D

focus, from the first straightener

to next-gen dryers

Global presence: active in over

70 countries with HQ in Italy and

worldwide production

Mission: shaping the future of

hair tech through performance,

comfort, and design

Professional lines: iQ (premium

& groundbreaking), Lumine

(lightweight), Bravo (durable),

Classic (reliable)

GA.MA

CONSUMER WORLD

GAMA’s Consumer lines are developed with

one clear objective: to bring the professional

salon experience into everyday home styling.

The range offers a comprehensive selection

of premium, professional-inspired hair technology

products designed to meet the needs

of every consumer profile. Inspired by the latest

trends, technological advancements, and

innovations in hair health, GAMA Consumer

products combine high performance, ease of

use, and long-term reliability—empowering

users to achieve professional results with

confidence.

Today, the innovative spirit and engineering

excellence of the iQ platform extend beyond

the professional world into consumer products

such as iQ1, iQ Lite, and the uniQ multistyler

range. This evolution brings the performance,

efficiency, and design philosophy of

professional tools directly to home users.

STAR

PRODUCTS

evolution in professional

hair drying. With its

revolutionary spherical

design and ultra-light

240 g body, it delivers

full power in a compact,

perfectly balanced

format. Stylists can hold

it directly by the sphere

or use the detachable

handle for enhanced

comfort during intensive

use.

Powered by a long-life

digital motor up to

92,000 RPM in Turbo

Mode, its exceptional

performance is

enhanced by Venturi,

which amplifies airflow

temperature settings,

Cool Shot, Lock, and

Memory functions

provide full professional

control in an ultraportable

design.

IQ3 PERFETTO

Smart performance

iQ3 Perfetto is the most

advanced evolution of

GAMA’s iconic T-shaped

dryer. At just 294 g, it

delivers powerful,

precise performance

with exceptional

comfort. Featuring a

long-life digital motor,

Turbo Function, Venturi

technology, and Standby

mode, it ensures speed,

control, and efficiency

for professionals.

IQ LINE: redefining

profesisonal hairdrying

Launched in 2019 with

iQ Perfetto, the iQ line

redefined professional

hair styling by combining

digital intelligence,

ultra-lightweight design

(294 g), and high

performance. The

innovative T-shaped

dryer set new standards

in comfort, ergonomics,

and efficiency. The

ecosystem evolved

through iQ1, awardwinning

iQ2, iQ Lite, and

iQ3, and in 2026

expanded with iQ Sfera,

introducing a

revolutionary spherical

design that reshapes

professional hair drying.

iQ SFERA: The new

geometry of hairdrying

iQ Sfera represents

GAMA’s most radical

without suing extra

energy. e-System C

continuously regulates

temperature and airflow

for consistent

performance and safety,

while negative ions

enhance smoothness

and shine.

A dual microfilter

system with Auto-Clean

enhances durability.

Stand-By, Smart Holder,

3 speed and 4

GAMMA

PIÙ

INNOVATION AND

ITALIAN EXCELLENCE

For more than 50 years Gamma+ has been a

symbol of innovation, craftsmanship and

technological leadership in the beauty and haircare

industry. Established in the heart of

Franciacorta, the company has evolved from a

local manufacturer into a global reference point

for hairdressers and barbers, distinguished by

its commitment to cutting-edge research and

the timeless quality of Made in Italy design. A

Legacy Built on Vision and Expertise Founded to

meet the needs of a rapidly changing market

Gamma+ has consistently anticipated the

expectations of professionals by offering a

complete portfolio of high-performance tools.

With over four decades of experience and a

deeply rooted ability to listen to the demands of

hairstylists, the company first established its

presence in Italy and later expanded worldwide.

Its mission has remained unchanged: to create

innovative, reliable and technologically advanced

instruments that enhance the daily work of

salon experts, combining precision engineering

with functional, contemporary design.

Technology that Redefines Professional

Standards Innovation has always been at the

core of Gamma+’s identity. The company

continuously invests in research to develop

next-generation technologies capable of

elevating beauty performance and redefining

industry standards. From hair dryers to

straighteners and professional clippers, every

Gamma+ product is meticulously designed to

respond to the specific needs of hairdressers

and barbers. Attention to materials, ergonomic

ABOUT US

Company Name:

GAMMA PIÙ S.r.l.

Company Address:

Via Caduti del Lavoro, 22

25046 Cazzago San Martino BS,

Italy

Email: info@gammapiu.it

Marketing Manager:

Enrico Simoni

design and technical precision ensures the

highest levels of reliability and durability. Among

the brand’s most celebrated achievements

there is the Plasma Technology, a breakthrough

innovation featuring a UV lamp integrated into

the hair dryer that transforms air into active

oxygen. This supports color longevity while

offering antibacterial and sanitizing benefits,

enhancing both hair quality and client wellbeing.

Another major focus of Gamma+’s research is

digital brushless technology, which replaces

traditional motor components with advanced

systems that deliver longer lifespan, exceptional

power, reduced noise and minimal energy

consumption. The result is a new generation of

tools that combine efficiency, lightness, and

cutting-edge performance. A Trusted Partner for

Beauty Professionals Worldwide Today Gamma+

products are recognized and appreciated across

international markets, supported by a global

distribution network. Each tool is engineered to

withstand intensive daily use, ensuring

consistent and exceptional results in salon

environments. The company’s highly qualified

customer service team contributes to this

REASONS WHY

Training: Empowering the

Next Generation of Professionals

Education has always been

a cornerstone of Gamma+’s

philosophy

Future Driven by Sustainability

and Vision With a strategic focus

on market needs and a concrete

commitment to environmental

sustainability

More than 45 years ago. Every

day, one product at a time, the

company reinforces its dedication

to innovation and quality

GAMMA PIÙ

reliability, offering continuous support and

ensuring that every product meets the highest

expectations in durability and performance.

Listening to professionals, nurturing

technological innovation and maintaining

uncompromising quality have positioned

Gamma+ as a preferred choice among top

stylists and barbers.

STAR

PRODUCTS

XCEED

Advanced professional

hairdryer with triple

integrated technology.

Three advanced

technologies for a

complete treatment:

Active Oxygen, Infrared

and Ionised Air to

transform everyblow-dry

into a real beauty

treatment. Activate them

individually to meet

specific needs, or in

cutting guaranteed. Ultrathin

hypoallergenic gold

titanium foil with Crunchy

cutting blade. Removable

magnetic drop-top for

easy cleaning,

maintenance and

lubrication.

DONNA+ GLAMOUR

A smart professional flat

iron. Designed and made

in Italy.

• 3 heat adjustments

combination for a total

regenerating treatment.

XCEED CLPPER

XCEED Clipper

Professional clipper with

Vector IN2 motor: I.T.C.

system with intuitive

torque control idles at

8,500 and speeds up to

11,500 RPM to

adjust for resistance.

Smooth and precise

provide the right

temperature for any hair

type: 170 - 190 - 230 °C.

• Innovative smart circuit:

it controls temperature 50

times a second, delivering

fast heat recoveryand

great heat stability, to

smooth hair in one stroke.

• Ceramic plates enriched

with diamond powder

deliver shiny hair.

• Safety feature: the flat

iron automatically shuts

down after 30 minutes of

inactivity.

• Rubber power cable,

resistant to high

temperatures (up to

300°C).

• Universal voltage 100-

240 V: the internal

microchip automatically

recognizes the voltage.

• Elegant heat-resistant

clutch bag.

G. COSMETICS

THE BEST SOLUTION

FOR OUR CLIENT

G. Cosmetics is one of the oldest companies

in Israel operating in the professional beauty

industry since 1974. Our products can be

found in top locations in the market, including

exclusive hair salons, luxury hotels and SPA

resorts, beauty salons, and professional

outlets supplying electrical appliances.

With vast experience in R&D and deep

knowledge of both local and global markets,

the company has developed a new line

of professional products in recent years,

providing a comprehensive solution for

worldwide distributors who seek to offer their

clients high-quality products at fair prices.

Recently, we have developed a new series of

electrical products called AI. This advanced

technology-based line was created using 50

years of industry knowledge and experience.

We designed hair dryers, clippers, and hair

straighteners with electronic motors, making

them lighter, longer-lasting, and more efficient

for beauty professionals.

OUR VISION

Provide our clients with a distinct portfolio

of solutions that make the daily moments

into unique experiences. We seek to always

supply the best to our clients.

OUR VALUES

Family atmosphere: we believe that working

in a family-like ambience instills confidence

and trust, providing our employees with the

support they need to grow and perform even

ABOUT US

Company Name:

G. Cosmetics - Gidon Cosmetics Ltd.

Company Address:

5th Shidlovsky Street, Yavne Israel

Website:

https://www.gidoncosmetics.co.il/en/

Contacts:

+972-8-9523777

ofer@gidoncosmetics.co.il

Founded in:

1974

Main Brands:

JUL, NG-PRO, NG-BEAUTY, BLASTER


Greece, Cyprus, USA, Central Europe, Far East

In the photo:

Reuven Shaban, President,

Ofer Mor, CEO,

Sharon Shaban, Business

Development Manager

REASONS WHY

Total solution for Importers

(“one stop shop”)

Innovative products

Flexible prices range

Focus only in the professional

beauty salon market for almost

50 years

High Global reputation

Provides fast solutions

better, thus maximizing our business results.

Client orientation: we focus on our clients

and lead an ongoing dialogue with them to

gain the deepest understanding of their

needs.

Excellence: we strive to excel and to carry

out each task in the best way possible. We

don't know a better way for achieving optimal

results.

Innovation: we challenge ourselves constantly

to generate added value for our clients and

protect our position as the leaders in hair and

beauty care.

The company is private owned company

who build it’s reputation through the years

by working with the global players of the

professional beauty industry. The main

focus of the company is the beauty salons

market. We are the exclusive distributors of

international brands as well as the owners of

our own brands. Our products can be found in

the top location of the market: exclusive hair

salons, exclusive Hotels and SPA resorts,

beauty salons as well as professional outlets

supplying electric appliances.

G. COSMETICS

WE ARE CURRENTLY REPRESENTING

THE FOLLOWING BRANDS:

• Hair Professional Products

OLAPLEX - USA

JUL PRO - P.L

MATRIX - USA

MILKSHAKE - ITALY

DEPOT - ITALY

• Beauty Salon, Hair Salon Machines

and Furniture

MALETTI GROUP - ITALY

NILO GROUP - ITALY

TAKARA BELMONT - JAPAN

NG BEAUTY - P.L

• Tools and Accessories

NG PRO - P.L

BLASTER - UK

FRAMER - USA

In order to support this wide

range of products the company

owns the following facilities:

• Head Quarter Offices

• Logistic Center

• The biggest show room

in Israel

• Exclusive training center

• Licensed Cosmetic Factory facility

STAR

PRODUCTS

Occupying 1,000 Sq.

m., Gidon Cosmetics’

showroom is the

largest of its kind in

Israel, housing a broad

range of high-quality

professional brands,

including prestigious

international brands

that allow professionals

to personalize their

studios and salons

with the best furniture

and accessories with

the utmost confidence

that they bought the

best technology with

uncompromising finish.

We believe that the

beautiful and extensive

range in our showroom

will allow you to choose

the best for your

business needs and

expertise at different

price points, from

classic to trendy design.

Among others, our onestop-shop

showroom

displays treatment and

beauty beds in various

sizes and impressive

technical specification,

elegant pedicure

couches, therapist

chairs, manicure

workstations, electric

appliances, various

Lupa lamp models,

nail dryers, sterilization

equipment, massage

stones heaters, service

trolleys, massage

chairs, electric beds,

and more.

HSA

COSMETICS

A GREAT EXPERTISE IN THE

HAIR CARE INDUSTRIES

HSA COSMETICS: INNOVATION, SCALE, AND

IDENTITY AT THE HEART OF PROFESSIONAL

BEAUTY

Headquartered in Bisuschio (VA), Italy, HSA

Cosmetics is a privately held company

specializing in the development, production,

and global distribution of professional haircare

products and brands. With more than four

decades of experience in the beauty industry,

the company is recognized internationally as a

reference partner for innovation, reliability, and

industrial excellence.

Founded in 1982 with private label hair color

as its core business, HSA Cosmetics has

progressively expanded into haircare and

brand creation, developing a portfolio of six

proprietary brands with a strong international

presence and clearly defined identities. These

brands operate across professional and retail

channels, addressing diverse consumer needs

through advanced formulations, sensorial

performance, and proven results. Each brand

developed under the HSA Cosmetics umbrella

is conceived to:

• Express a clear and coherent market

positioning

• Deliver high-end cosmetic quality and

performance

• Reflect contemporary beauty values,

including inclusivity, sustainability, and efficacy

ABOUT US

Company Name:

H.S.A. COSMETICS

Company Address:

via Ugo Foscolo 27

21050 Bisuschio (Varese) - Italy

Website:

www.hsacosmetics.com

E-mail: hsa@hsacosmetics.com

Phone: +390332474654

Founded in:

1982

Chief Commercial Officer:

Simone Sighinolfi

Main Brands:

Nouvelle, Esla italy, Silky, Toujours, Addmino-18


Europe, Central America, Asia, India

At the core of HSA Cosmetics’ strategy

lies an unwavering commitment to quality,

innovation, and long-term value creation. This

approach enables its brands to be distinctive,

competitive, and future-ready in an increasingly

complex global market.

Thanks to fully integrated internal laboratories

and an extensive, state-of-the-art production

facility, HSA Cosmetics manages the entire

value chain in-house—from formulation and

testing to packaging, regulatory compliance,

and worldwide distribution. This vertically

integrated model ensures full control over

quality and performance, while allowing

flexibility and responsiveness to the evolving

needs of professional and retail markets.

Sustainability is a fundamental part of HSA

Cosmetics’ industrial vision. The company

adopts a responsible approach across product

development and manufacturing processes,

focusing on optimized resource use, conscious

formulation choices, and continuous

improvement of environmental impact. This

long-term commitment guides both internal

operations and brand strategies, with the goal

of combining performance, safety, and respect

for people and the planet.

HSA Cosmetics brands are distributed in

more than 90 countries worldwide, serving

salons, professionals, and business partners

across all continents. This global presence is

built on consistency, trust, and long-standing

relationships.

OUR BRAND

• Nouvelle Color

A historic reference in professional hair

color and care, Nouvelle Color is known for

its technical precision, reliable results, and

complete color systems.

• ESLA Italy

Contemporary, sensorial, and science-driven,

ESLA Italy represents a modern interpretation

of professional haircare

• Silky Technobasic

Essential, functional, and highly technical,

Silky Technobasic focuses on core salon

needs, offering straightforward formulations,

dependable performance, and a pragmatic

approach aligned with professional fundamentals.

REASONS WHY

Over 40 years of professional

expertise

Global presence in over 90

countries

In-house R&D laboratories with

global credibility

Exceptional flexibility and speed

to market

Advanced, sustainable, and

innovative formulations

Distinctive and creative brand

development

HSA COSMETICS

STAR PRODUCTS

NUOVELLE GENIUS

REPAIR

Protect, Revive, Repair:

The ultimate bond

multiplying hair system.

Nouvelle has developed

a complete range of

haircare products for

salon services and

home care that repair,

strengthen and protect

hair deeply.

ESLA ITALY COLOR&

BLONDING

Crafted exclusively in

Italy, ESLA embodies

creativity, quality, and

meticulous attention to

detail. With a rigorous,

contemporary design,

ESLA’s unique and

distinctive style sets a

new standard.

SILKY

Silky .02 Color Care

– Very Color is the

most advanced hair

color maintenance line

by Silky Technobasic,

developed to preserve

cosmetic color brilliance

while keeping the hair

visibly healthy, luminous,

and strong over time.

STYLE ELITE

CONSCIOUSLY DESIGNED

FOR EFFORTLESS ELEGANCE

A new professional styling collection

that redefines elegance through conscious design,

advanced science, and elevated sensorial formulas.

eslaitaly.com @ @EslaItaly

INEBRYA

WELCOME TO A NEW

SENSORIAL EXPERIENCE

OUR HISTORY

Inebrya is the professional haircare brand

born in Italy for hair stylists and women of the

world. The brand name comes from the Italian

verb "inebriare" which means to exhilarate,

to stimulate, to excite - and that's exactly

what the Inebrya products do: they move the

senses through colors, multi-sensorial textures

and fragrances that fulfil any needs since the

brand’s founding in 1999. These features are

rooted in the brand's DNA, which tells a story of

femininity, uniqueness, and quality. In Inebrya’s

Italian laboratories, every product is conceived,

developed and produced selecting with great

accuracy cosmetic and delicate fragrances,

innovative textures and sensorial packaging.

Being a professional haircare brand means

offering products covering all possible needs

consumers might have when approaching their

hairdressers. For this reason, Inebrya offers

a wide product range covering the following 3

areas: technical, treatment & care, styling &

finishing. Today, Inebrya is distributed in more

than 60 markets worldwide, and aim at reaching,

empowering and helping more professionals

and customers around the globe.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A SB

Company Address:

via del Palù 7/d

35018 San Martino


Brand:

Inebrya

Founded in:

1999

Website:

www.inebrya.it

Main Brands:

Blondesse, Ice Cream,

Inebrya Color & Bionic,

Greylosophy, Shecare,

Up to You

Main Export

Destinations:

more than 60

countries in the world

REASONS WHY

Femininity at the center of

Inebrya’s world

Sensorial experience as a point

of differentiation

Maximum expression of unique

femininity and elegance

Complete professional range

Constant research and innovation

International education programs

(training and events)

100% made in Italy

Worldwide distribution

More than 27 years of expertise

INEBRYA

STAR

PRODUCTS

UP TO YOU: LISS OR

CURL? IT’S UP TO YOU!

UP TO YOU is the new

Inebrya treatment line

designed to give value to

personal style choices

thanks to a range of

professional and versatile

products that meet

the needs of both curly

and straight hair, and capable

of providing all the

necessary products for

those with straight hair

who desire a curly style,

and vice versa. Up to You

is composed by 2 lines:

Up to You Liss and Up to

You Curl.

• Thanks to professional,

premium, and innovative

formulations enriched

with cutting-edge active

ingredients, the hair is

not only cared for but

also transformed and

enhanced, unlocking the

potential of every strand.

• The ritual of hair care

and beauty enhancement

becomes a 360° sensory

experience, thanks to

enveloping fragrances

and refined, luxurious

textures.

• Vegan formulas, with

high percentages

of naturally derived

ingredients and biodegradability,

free from SLS

& SLES.

UP TO YOU CURL

Curl Boost Shampoo,

Curl Boost Mask,

Curl Boost Primer,

Curl Boost Glaze,

Curl Re-Boost

UP TO YOU LISS

Smoothing Shampoo

Smoothing 2-in-1 Conditioner

& Mask,

Smoothing Cream,

Smoothing Shine

BLONDESSE: THE

BLONDE ESSENCE

Blondesse is the professional

line desi-gned

to take care of all the

needs of blonde hair:

from bleaching to everyday

care. It includes

a complete and safe

bleaching system that

offers all the solutions

needed to obtain an excellent

technical service

while fully respecting the

hair. Blondesse Bleaching

offers salons the

customized solution for

each hair type to achieve

flexible and targeted results

through innovation,

performance, protection

and creativity. Blondesse

Bleaching includes 6

products: a wide range to

choose the most suitable

bleach for the desired

technical result based on

the hair structure.

BLONDESSE NO-YELLOW

Blondesse No-Yellow is

the Inebrya professional

line for maintaining lightenings

since it neutralizes

unwanted warm reflections.

The line is a must

have for salons that offer

bleaching services for

trendy color that doesn’t

change over time.

Blondesse No-Yellow

intensifies cool blonde

tones. Enhanced by pure

and high-performing violet

pigments, the line stands

out for its high efficacy in

depositing pigment.

BLONDESSE TONERS

Blondesse Toners are

designed to achieve the

best blonde: they give

the power to create truly

beautiful sophisticated

shades or add a tone to

the hair as well as neutralizing

unwanted colors.

They are enriched with

aloe vera and coconut

extracts to provide moisturizing

and conditioning

care to the hair.

GREYLOSOPHY: ELE-

VATE YOUR GREY, ILLU-

MINATE YOUR ESSENCE

The new era of beauty for

grey hair. Grey hair is not

just normal, it’s beautiful

– in the past few years,

it has been reestimated

in the beauty world.

Greylosophy is the new

treatment professional

line, empowering a natural

grey hair lifestyle with

confidence and care. It

is designed to meet the

demands of hairstyling

professionals and those

who embrace the beauty

of grey hair.

THE RANGE:

Grey By Day Scalp Relief,

Grey By Day Shampoo,

Grey By Day Butter Mask,

Grey By Day Silk Touch

STYLE-IN

Style-in is a comprehensive

professional system

designed to deliver impeccable

results at every

stage of styling. Thanks

to a combination of innovation,

research, and

quality, this product line

serves as the benchmark

for every professional

seeking precision, hold,

and uncompromising

performance. It offers

customized solutions for

every styling technique

and hair type. Style-in is

the ideal partner for any

hairdresser looking to

offer their clients the very

best.

For perfect styling, the

Style-in line is divided

into three categories:

Hold, as it provides a solid

foundation for setting

each hairstyle; Shape,

which defines the hair

during styling and sculpts

with ease; and Finishing,

a long-lasting end touch

that adds shine, softness,

and silkiness.

INTERCOSMETICS

MILANO

INNOVATIONS

AND EFFICIENCY

Intercosmetics Milano was established in

1987. Our production facilities and sales

offices produce and distribute products and

services for the professional haircare market

in more than 40 countries worldwide. At

Intercosmetics, we have identified the key

factors of our success in hi – tech efficiency,

innovation and, the ability to anticipate market

demands and trends, together with constant

investment in research and development

applied to 100% Italian certified technologies

ABOUT US

Company Name:

INTERCOSMETICS MILANO

Company Address:

Via Germania 2,

20083 Vigano di Gaggiano (MI) – Italy

Email:

info@imsrl.eu

Website:

www.intercosmeticsgroup.com

Founded in:

1987

Founder:

Stefano Dionisi

CEO:

Federico Dionisii

CCO:

Andrea Amadori

Main Brands:

Raywell, Envie, Extremo,

Intercosmetics Private Label


Europe, Asia, Usa, MIddle Est,

Messico


110

and formulas, all made possible by a flexible

company structure capable of rapid execution

and implementation. Our investment in rapid

expansion and growing success is witnessed

by the company’s constant presence at major

trade fairs and industry events worldwide

with the aim of strengthening the company’s

international position. Intercosmetics is

certified ISO 9001:2015 and 22716:2018

and it is certified as a vegan manufacturer.

We are dedicated to developing advanced

cosmetic solutions that meet the needs of

the contemporary professional and consumer,

inspired by studying how societies live and

dream the beauty experience. In-depth

research in the identification of raw materials

that are transformed into exclusive ingredients

for the creation of advanced cosmetic

formulas. Traditional sciences in synergy with

the technologies of the future that push Italian

creativity to the highest levels.

OUR BRANDS

• Raywell, An Italian Story: the first brand

founded by Intercosmetics Milano in 1987,

distributed in over 50 countries worldwide. In

From left: Federico

Dionisi, Stefano Dionisi

and Andrea Amadori.

REASONS WHY

100% Guaranteed Made In Italy

GMP 22716; ISO 9001

CERTIFICATIONS;

VEGAN CERTIFICATION

Internal Development and research

the world of hair care, “Made in Italy” carries

a promise of excellence, blending tradition

with innovation. Raywell is the Italian brand

dedicated to professional hair care, embodying

the country’s rich cultural heritage, advanced

science, sustainability, and the authenticity

of regional active ingredients sourced

from Italy’s diverse biodiversity. Traveling

through Italy is a feast for the senses, with

a symphony of scents, colors, and textures.

The Raywell product lines are designed to

provide a sensory experience that captures

the essence of our beautiful country - natural

and harmonious colors, delicate and evocative

fragrances, and rich, luxurious textures. All

of this is emphasized through a commitment

to sustainability, tradition, biodiversity, and

low environmental impact. Italy’s rich natural

landscape offers an abundance

of high-quality ingredients ideal

for hair care formulations. These

ingredients not only reflect the

country’s heritage but also

harness Italy’s dedication to

sustainable agriculture and

cutting-edge research.

• Envie, Better Together: a brand

created on the basis of the ‘familyfriendly’

philosophy. The Envie

product range has been created

with packaging, formulations and

fragrances that possess a fresh

and clean minimalist aesthetic. Envie products

allow people regardless of age, gender, hair or

skin type, level of experience and personal

beauty routine to use the products with ease

and enjoy the services with guaranteed results.

The formulas created meet and work safely to

meet the needs of a wide range of hair, scalp

and skin conditions. Consumers will look for

professional quality formulations made with

responsible ingredients from fair trade.

• Extremo, Tired of Basic: At Extremo, we value

every expression of the authentic self. We are

committed to fostering inclusivity across our

communications, products, and services to

better represent those historically sidelined or

stereotypically portrayed. Today’s generations

are finding their disruptive stride, sparking

revolutionary ideas that unite the world

through love and acceptance. From Millennials

to Gen Z, today's consumers have grown up in

a digital age where celebrating uniqueness is

a mission, not an afterthought.

They expect and deserve media

and products that reflect the true

diversity of our society. For the

Extremo family, authenticity is

our currency. We are dedicated

to creating professional – quality

products that serve an everevolving

market. By combining

Function + Purpose, we provide

ethically sourced tools designed

to celebrate every individual’s

unique expression of beauty.



A global leader in professional haircare

Established in 1987, Intercosmetics Milano

(IEMME SRL) is an indipendent family – owned

italian company dedicated to the professional

haircare industry. With manufacturing plants

and commercial offices in Milan, Italy, and

distribution of 100% italian made products and

services over 40 countries around the world.

EXPERTISE AND INNOVATION

Intercosmetics specializes in manufacturing

high – quality and scalp care, styling, and

finishing products. Intercosmetics Milano

prides itself on its innovative spirit and ability

to anticipate market trends. They invest

heavily in research and development to create

cutting – edge formulas and technologies

made possibile by their flexible and efficient

corporate structure.

STAR

PRODUCTS

EXTREMO ACID GLOSS

– HAIR CREAM TONER

Hair Cream Toner

ACID GLOSS is the

gentle, low-pH toner

that combines color and

treatment in a single

step. It does not lift the

natural base: it deposits

multi-dimensional reflects,

neutralizes unwanted

tones, and delivers an

immediate premium

gloss effect. Veganfriendly

formula, free

from Ammonia, MEA,

PPD and Resorcinol,

featuring Hybrid Color

Patent technology for

an even, hair-respecting

development. A texture

designed for fast, precise

application, leaving

cuticles sealed and hair

visibly softer, shinier, and

more hydrated.

ENVIE RESPECT – TONE-

ON-TONE HAIR COLOR

Respect is the next

evolution of tone-on-tone

color: a multi-service

system designed to

enhance the beauty of

natural hair color with

soft, luminous, multidimensional

reflects. Free

from Ammonia, MEA, PPD

and Resorcinol, it ensures

maximum gentleness

on both scalp and hair,

providing up to 100% gray

coverage and lift up to

2.5 levels. Its texture is

non-drip, easy to apply,

and guarantees true-totone

results, long-lasting

shine, and hair that looks

healthy and radiant.

RAYWELL B.io HYDRA –

Nutritive Treatment with

Fermented Rice Complex

HYDRA – Nutritive

is the professional

routine dedicated to dry,

dehydrated hair, enhanced

with Fermented Rice

Complex: a post-biotic

active rich in antioxidants,

GLOBAL PRESENCE AND RECOGNITION

Intercosmetics Milano’s commitment to

expansion and success is evident in their

consistent presence at leading trade fairs

and industry events worldwide. They aim to

strengthen their international position and

show case their products and manufacturing

services to a global audience.

proteins, and amino

acids, developed through

a hyperfermentation

process. It gently

cleanses and deeply

nourishes, improving

softness, elasticity, and

radiance. The complete

range—Nutritive

Shampoo, Mask, Ten

in One, Serum and

Instant Treatment Shot—

disciplines the hair,

reduces frizz, protects,

and delivers immediate

comfort for hair that looks

visibly healthier and more

vibrant.

IT&LY

HAIRFASHION

RESEARCH AND

INNOVATION

Itely Hairfashion’s identity is rooted in a rich

culture of knowledge and expertise, driving our

commitment to excellence. As a globally

recognized leader in hair color, we are celebrated

for our passion and quality.

Quality is integral to our production, earning us

ISO 22716 for cosmetics standards and ISO

9001 for quality management. We adhere to

Good Manufacturing Practices (GMP) and meet

stringent international standards, ensuring the

highest levels of safety and quality.

Environmental responsibility is a core value at

Itely Hairfashion. We are proud to have achieved

VeganOK certification for all our color lines,

reflecting our ethical commitment. Our GREEN

INITIATIVE focuses on renewable energy, waste

reduction, and recycling 99% of production

residues. We partner only with suppliers who

share our ethical values and prioritize local

sourcing to minimize environmental impact.

"Made in Italy" represents our dedication to

quality, creativity, and cultural heritage. All our

products are conceived, developed, and tested

in Italy, embodying Italian craftsmanship while

aligning with global trends. Itely Hairfashion

creates professional hair products that are

From left to right: Lucio Fusaro,

Chiara Fusaro and Francesco Ioppolo.

ABOUT US

Company Name:

G.V.F. GIVIEFFE Spa

Company Address:

Via Giovanni Falcone, 8

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: info@itelyhairfashion.it

Website:

www.itelyhairfashion.com

Founded in:

1987

Founder, Chairman and President:

Mr Lucio Fusaro

Strategic Marketing:

Ms Chiara Fusaro

Head of International Business

Mr Francesco Ioppolo

Main Brands:

Itely Hairfashion


100

100% Made in Italy, from formulations to

packaging, providing hairstylists worldwide with

the finest tools to enhance their artistry.

“Made in Itely” stands for quality, safety, and

passion!

INNOVATION AND EDUCATION

ITELY HAIRFASHION is a family of products

dedicated to professional hair coloring and

technical services. Our range offers solutions

and inspiration for every stylist, catering to

diverse needs. Our innovative micro-pigments

bond with the hair's outer layers, offering vibrant,

long-lasting color without oxidative processes,

while conditioning additives ensure hydration,

REASONS WHY

Almost 40 years in the beauty

business

Strong commitment in training

and education

Constant innovation and

development

Multi-sector specialization

Customizable cooperation

Strong international network

Certified quality and customer

service

IT&LY HAIRFASHION

shine, and silkiness. Beyond continuous

research and the development of new

formulations, we provide robust marketing and

educational support to our customers and

partners worldwide through our in-house team

and a well-established network of trainers.

Our brand was initially recognized by distributors

with the tagline “Easy to use and easy to sell.”

Today, they proudly add "easy to import," thanks

to our ISO 9001 and 22716 certifications,

which ensure exceptional service and safety

standards.

STAR

PRODUCTS

AQUARELY –

PERMANENT HAIR

COLOR

The Aquarely color range

has been revamped to

align with current trends

and client needs. The

new gentle formula, using

biomimetic emollients,

ensures vibrant, longlasting

color while

keeping hair soft and

silky. VEGAN OK certified,

Aquarely products are

made with biodegradable,

eco-friendly components.

ITELY emphasizes

reducing environmental

impact by using natural

ingredients like citrus

extract-based fragrances,

reflecting its commitment

to sustainability.

DELYGLOW

3-IN-1 HAIR COLOR

DelyGlow is a premium,

ammonia-free hair color

offering triple-action

performance:

permanent color with

100% gray coverage, up

to 4 levels of lightening,

acidic toner and

alcaline tone-on-tone

coloration for luminous

results. The vegan

formula, with 85%

natural ingredients, is

gentle and free from

ammonia, PPD, and

resorcinol. It features a

creamy, scented texture

for easy application and

smooth mixing.

Available in 67 vibrant

shades, DelyGlow

ensures long-lasting

color, shine, and

protection for hair and

scalp, all in eco-friendly

packaging that reflects

a commitment to

sustainability.

ICONIC BLONDE

Extra performance hair

decolorizer. Innovative,

ultra-performance

decolorizer enriched

with the exclusive &-Plex

Bond Repair, which

eliminates yellow

residue when lightening.

Ideal for lightening

techniques using foil or

thermal strips to

achieve higher lightening

results of up to 9 levels.

ICONIC BLONDE is a

compact microgranular,

decolorant powder.

Does not swell and is

easy to mix and apply.

MAGIC WATER

Instant conditioner with

a unique smoothing

action with a light liquid

texture enriched with

Hyaluronic acid and

Moringa seeds. In a few

seconds, it magically

transforms hair with a

bright, healthy and silky

appearance and feel.

Magic Water is ideal for

all hair types delivering

visible effects on the

first application. Magic

Water provides

manageable, soft, shiny

and supple hair.

JPMS

GLOBAL FOOTPRINT AND

PROFESSIONAL FOCUS

John Paul Mitchell Systems (JPMS) was

founded in 1980 by hairstylist Paul Mitchell

and entrepreneur John Paul DeJoria with a

revolutionary idea: to support professional

hairstylists and never test on animals. Today,

what began as a California-based brand has

grown into a globally recognized professional

powerhouse, trusted in over 100 countries by

salons, stylists, and distributors alike.

Our commitment to the professional channel

remains at the heart of everything we do.

We are proudly Professional-first and offer

a comprehensive portfolio of products

developed exclusively for licensed beauty

professionals. JPMS also leads the way in

sustainability, with recyclable packaging,

clean formulas, and partnerships that help

protect people and the planet.

We are proud to operate our international

hub in Rome, Italy – a brand-new facility that

houses our state-of-the-art academy, regional

distribution warehouse, and corporate offices

for Southern and Eastern Europe. This

strategic investment reflects our commitment

to supporting stylists, distributors, and

education partners throughout the region.

INTERNATIONAL FOCUS

We are focused on strategic international

expansion and are looking to connect with the

most capable, forward-thinking distributors

in untapped markets. Our current growth

focus includes territories within Europe and

selected emerging markets across Africa and

Southeast Asia.

We are in our glow up era having undergone

a Paul Mitchell brand restage. Combined with

our position as #1 Professional Styling Brand

Worldwide* and the appointment of Paris

Hilton as our new global brand ambassador,

JPMS is entering a bold new chapteUnder

the leadership of Michaeline DeJoria (CEO)

and Jason Yates (President), we are a nextgeneration

family-owned business, backed by

the 360-year family trust of co-founder John

Paul DeJoria – ensuring long-term ownership,

ABOUT US

Company Name:

JOHN PAUL MITCHELL

SYSTEMS

Company Address:

20705 Centre Pointe

Parkway, Santa Clarita CA

91350, USA

E-mail:

info@paulmitchell.com

Website:

www.paulmitchell.com

Founded in:

1980


Over 300 globally

Export Manager:

Noah Wild, EVP EMIA

& APAC

Main Brands: Paul

Mitchell®, Tea Tree,

Awapuhi Wild Ginger®,

MITCH®


USA, Germany, Italy, Japan,

Mexico, UK, UAE, South

Africa, Australia

purpose, and passion.

JPMS is more than a product house; we are a

values-driven company looking to build lasting

partnerships with like-minded professionals

who share our love for the industry.

“Our goal has always been to do the greatest

amount of good, for the greatest amount

of people, for the longest amount of time.”

Michaeline DeJoria – Chief Executive Officer

REASONS WHY

100% Professional-First

Commitment: We proudly put the

salon community first

Heritage Meets Innovation: Over

45 years of professional expertise

with ongoing investment in R&D

and education

International Hub in Rome:

Regional warehouse, academy,

and office all under one roof – fully

operational and ready to scale

#1 Professional Styling Brand

Worldwide*: Leading the style

category, this US-born brand is

expanding globally

Global Brand Refresh (Paul

Mitchell Re-Stage): New

packaging, new products, and

new momentum for our most

iconic lines

Star Power: Paris Hilton joins

as our new Global Ambassador,

bringing fresh energy and

extended audience reach

Sustainability Leadership:

Refillable, recyclable, cruelty-free,

and vegan-friendly formulas

Business Support: We work with

distributors as true partners,

offering marketing assets, technical

education, and local strategy

Culture of Integrity: Secondgeneration

family leadership with

long-term stability via the DeJoria

family trust

JPMS

STAR

PRODUCTS

PAUL MITCHELL®

SUPER SKINNY® SERUM

100 Greatest Hair

Product of All Time.*

A salon icon with serious

smoothing power.

This fast-absorbing,

humidity-resistant serum

helps speed up drying

time while taming frizz

and adding intense

shine. Lightweight and

concentrated — just a

drop transforms unruly

strands into sleek,

polished perfection.

A must-have in every

stylist’s toolkit since the

beginning. Introducing

Post-Consumer Recycled

Packaging.

*According to Women’s Wear

Daily USA, March 2025

TEA TREE SPECIAL

SHAMPOO®

#1 best-selling tea

tree shampoo tingles,

invigorates and leaves

locks healthy and full

of luster. #1 Scalp Care

Shampoo.* Infused with

tea tree oil peppermint,

and lavender. Known for

its invigorating tingle and

scalp-refreshing effect.

Ideal for oily scalps or

an energizing cleanse.


Packaging.

*Sold in salons in the US, based

on Kline data Q1 2022-Q2 2023

AWAPUHI WILD

GINGER® NOURISHING

SHAMPOO

Sulfate-free formula

(without SLS, SLES, ALS)

with wild ginger extract

from our own solarpowered

Awapuhi Farm in

Hawaii. Delivers hydration

and color protection in

one luxurious experience.


Packaging.

PAUL MITCHELL®

ORIGINAL SHAMPOO

ONE®

A cult classic since

1980. Gentle, colorsafe

formula with

panthenol and wheatderived

conditioners.

Perfect for daily use

and loved by stylists

worldwide. Introducing


Packaging.

NEW NEURO® DRY+

FOLDING DRYER

High-Velocity Hair Dryer.

Powerful yet compact

for polished, voluminous

blowouts –anywhere.

Fast drying*

24-hour frizz control**

117% more shine**

*Based on third-party testing.

**Compared to naturally dried

hair. Based on third-party

testing. Results may vary by

hair type and environment

LABORATOIRE

DUCASTEL

FRENCH PROFESSIONAL

EXPERTISE

For the past fifty years, LABORATOIRE

DUCASTEL has been crafting exceptional

haircare products for beauty professionals

and pharmacies. Attentive to the needs

of hairstylists and today’s consumers, our

laboratory, based in the southwest of France,

creates formulas that combine botanical

science with cutting‐edge technologies.

Our research focuses on hair color, styling

solutions, and advanced haircare. Trusted by

more than 20,000 salons for our know‐how and

technical mastery, LABORATOIRE DUCASTEL

partners with professional distributors to

offer its brands KYDRA LE SALON, SUBTIL,

and DUCASTEL.PRO; bold, high‐performance

products designed to respect every woman’s

hair and the environment.

HAIR INNOVATION

At LABORATOIRE DUCASTEL, innovation

begins with a strict scientific approach. Our

teams rely on the most advanced gentle

technologies, robust performance‐testing

protocols, carefully selected next‐generation

active ingredients, and targeted botanical

extracts. The result: formulas that guarantee

efficiency, safety and a refined sensory

experience.

PROFESSIONAL PRODUCT EXPERTISE

With over 1,000 expert formulas, our

innovations span all coloring technologies,

technical services, deep treatments, and

styling products. This comprehensive

expertise empowers professionals to express

creativity, transform every hair type, and

elevate each look with precision and respect.

INDUSTRIAL EXCELLENCE

Supported by an agile, fully integrated industrial

organization, LABORATOIRE DUCASTEL oversees

every step of the cosmetic manufacturing

process from managing 1,200 raw materials

to botanical extraction, complex formulation,

ABOUT US

Company Name:

Laboratoire

Ducastel

Company Address:

37 av de la Bastide, 46140

Castelfranc - France

Phone: +33 5 65 36 21 90

E-mail:

contact@lab-ducastel.com

Website:

www.lab-ducastel.com


125

Founded in:

1977

Founder:

Claude Breton

CEO:

Clément Vignaud

Export Manager:

Myriam Gulzar

Main Brand:

Kydra le Salon, Subtil,

Ducastel Pro


EMEA

and multi‐format packaging. Our ISO 22716

certification and rigorous internal standards

ensure uncompromising quality, reliability, and

full compliance with the industry’s highest

requirements.

PRIVATE LABEL SERVICES

Attentive to every detail, LABORATOIRE

DUCASTEL teams support your project from

the initial idea to final production. We deliver

tailor‐made, full‐service, and dependable

solutions to bring your brand vision to life.

REASONS WHY

French manufacturer of

professional hair products

Integrated R&D laboratory

ISO 22716 certified, agile

production unit

Professional, meaningful

brand portfolio

Photo: Nick Norman

LABORATOIRE

DUCASTEL

STAR

PRODUCTS

KYDRA LE SALON

Is a new‐generation

professional brand

shaped by the timeless

heritage of Parisian

haute coiffure. It

embodies a vision

of beauty that is

daring, generous, and

unmistakably ahead

of its era. Drawing on

the mastery of elite

hairstylists and the

expertise of leading

scientific specialists,

KYDRA LE SALON crafts

exceptional care and

color formulas enriched

with remarkably high

botanical concentrations

and up to 100%

naturally derived

ingredients. As the

pioneering professional

plant‐based haircare

brand, it elevates the

performance, gentle

technology, and the

extraordinary potency of

plants to deliver a form

of beauty that is pure,

modern, and luxuriously

elevated.

SUBTIL

Embraces a vibrant,

conscious, and

performance‐driven

vision of beauty. Crafted

with uncompromising

standards and complete

transparency, each

product reflects a

positive, uplifting

approach, infused with

joyful and inspiring

energy. With over 30

years of expertise,

forward‐thinking

education, and

exceptional artistic

direction, the brand

Photo: Nick Norman

in‐salon experience

with bespoke head spa

and hair spa rituals:

a refined, vegan,

sensorial journey

designed to reveal

the natural radiance

of every hair type. Its

philosophy harmonizes

breakthrough

supports hairdressers

in their everyday craft

through accessible care,

color, and technical

solutions designed to

elevate their talent,

ignite their creativity,

and enhance the

individuality of every

client.

DUCASTEL.PRO was

created with a clear

mission: to provide

hair professionals

with reliable, effective

products in large

formats at very

accessible prices.

Designed to simplify

salon work, DUCASTEL.

PRO offers essential,

easy-to-use ranges that

support hairdressers in

every step of their daily

routine.

créations botaniques françaises

The tailor-made salon ritual

Hair Spa.

Emotion

Sensation

Reconnection

Discover the HAIR SPA experience

in Salon : the art of haircare,

elevated by the complete French

Kydra le salon range.

Photo : Nick Norman

www.kydralesalon.com

LISAP

EXCELLENCE WITH A

GLOBAL GROWTH VISION

Founded in 1952 in Milan, Lisap Milano is

an independent Italian professional haircare

company built on research excellence,

technological innovation, and a deep-rooted

partnership with salon professionals. For over

seventy years, the company has developed

high-performance, salon-exclusive solutions

designed to empower hairdressers while

responding to evolving consumer expectations

worldwide. From its origins as a family-driven

entrepreneurial initiative in post-war Italy,

Lisap has grown into an international brand

present in more than 80 countries across

Europe, the Middle East, Asia, Africa, and the

Americas. Yet, despite its global expansion,

the company has remained faithful to its core

values: Italian craftsmanship, scientific rigor,

reliability, and long-term partnership with

professionals. Today, Lisap Milano represents

a dynamic balance between heritage and

innovation — a brand that honors its roots

while actively shaping its global future.

ABOUT US

Company Name:

Lisap Laboratori

Cosmetici S.p.A.

Company Address:

Via Monte Lungo, 59,

20027 Rescaldina (MI) - Italy

Website:

lisap.com

Email: :

alessandro.locatelli@lisapitalia.com

Founded in:

1952

Group Chief Marketing Officer:

Michela Catroppa

Global Sales Director:

Alessandro Locatelli

Main Brand:

Lisap, DCM, Parisienne


Europe, Middle East, Far East, LATAM

A PROFESSIONAL-ONLY IDENTITY

Lisap Milano operates exclusively within the

professional salon channel. This strategic

choice reflects a firm belief in the value of the

hairdresser as a consultant, technician, and

creator. The company does not position itself

as a mass-market brand, but as a specialist

partner for salons seeking differentiation,

quality, and credibility. In an increasingly

competitive landscape where distribution

boundaries are often blurred, maintaining a

clear professional identity has become both a

strategic challenge and a strength. Education

is therefore central to the company’s growth

model. Lisap supports professionals through

academies, technical training sessions,

seminars, and digital learning tools. Training

covers not only product application but

also consultation techniques, service

personalization, and business development.

The objective is clear: to enable salons to

elevate service value, enhance customer

loyalty, and strengthen their market positioning.

MARKET PRIORITIES

Lisap’s international presence has been

built progressively through strong local

partnerships and selective distributor

networks. Rather than pursuing aggressive

short-term expansion, the company favors

sustainable growth based on alignment of

vision and brand values.

VISION FOR THE FUTURE

Lisap Milano’s ambition is to become one of

the most respected independent professional

haircare brands globally — recognized for

innovation, Italian excellence, and strong

ethical values.

REASONS WHY

70+ Years of Proven

Professional Expertise

Trusted by hairstylists since

1952 with salon-tested, highperformance

formulations

Authentic Made in Italy, Fully

Integrated Production

In-house manufacturing ensures

consistent quality, flexibility,

and supply reliability

Specialist in Professional Hair

Color Technologies

LISAP

STAR

PRODUCTS

LK OPC CREAM

COLOR - PERMANENT

HAIR COLOR

LK OPC Cream Color is

Lisap Milano’s iconic


hair color, created to

deliver outstanding color

performance combined

with advanced cosmetic

care. Designed for

modern salons that

demand both creativity

and reliability, this

professional oxidation

system transforms

the coloring service

into a refined beauty

experience, ensuring

vibrant, long-lasting,

and perfectly calibrated

results every time. At

the heart of the formula

lies the exclusive

OPC Oil Protection

Complex, developed

from a precious blend

of COSMOS-certified

Argan and Passionflower

oils. This signature

technology helps protect

the hair fiber during the

coloring process while

enhancing softness,

shine, and overall hair

quality. The result is

color that not only looks

beautiful but also leaves

the hair visibly healthier

and more luminous.

The range offers a wide

and sophisticated color

palette designed to

inspire creativity.

TOP CARE ULTIMATE K

Top Care Ultimate K

is the professional

maintenance line

specifically developed to

preserve and extend the

results of the Ultimate

K in-salon smoothing

treatment. Designed

for frizzy, unruly, and

difficult-to-manage hair,

this system delivers

long-lasting smoothness,

enhanced discipline, and

effective anti-frizz control

while respecting the hair

fiber. The line includes

Maintaining Shampoo,

Maintenance Mask, and

Revitalizing Protective

& Styling Spray, which

work in synergy to

provide comprehensive

care. The shampoo

and mask are free from

added salts - a key

feature that supports the

longevity of smoothing

results. The result is

disciplined, silky hair

with improved resistance

to environmental

aggressors and a

prolonged smooth effect.

KERAPLANT ABSOLUTE

HAIR COLOR

Keraplant Absolute

Hair Color is Lisap

Milano’s new-generation

permanent cream color

designed to transform

the traditional coloring

service into a true

beauty treatment.

Developed within

the brand’s “Slow

Beauty” philosophy,

the formula combines

high professional

performance with

enhanced respect for

both the hair fiber and

the scalp, offering

a more mindful and

comfortable salon

experience. The formula

is free from ammonia,

PPD, and resorcinol,

positioning Keraplant

Absolute Color as a

modern, conscious

coloring solution aligned

with evolving consumer

expectations. At the

same time, it maintains

the technical reliability

required by professional

colorists, delivering

vibrant, intense, and

even color results

together with full gray

coverage and long-lasting

shine. Available in a

comprehensive palette

of 74 shades plus

one Gloss treatment,

the system provides

maximum versatility

for customized salon

services. Consistent with

Lisap’s sustainability

vision, Keraplant

Absolute Hair Color

features a vegan formula

and environmentally

conscious packaging.

From Lisap Milano Laboratories:

the evolution of Keraplant ®

DISCOVER MORE

The new line that dresses hair in authentic beauty.

High-performance color and wellness rituals that bring together self-care

and respect for the environment.

Lisap Laboratori Cosmetici S.p.A | Milano - Italy | www.lisapitalia.com

LOMA

HIGH QUALITY

PRODUCTS

Loma Hair Care, founded over 30 years ago, is a

leading professional hair care brand committed

to creating high-quality products that are both

environmentally friendly and effective. With a

focus on using natural ingredients, Loma’s goal

is to provide salon professionals and clients

with products that are as pure and sustainable

as they are luxurious. As a company, Loma

stands out in the hair care industry for its

dedication to using certified organic aloe vera

and other botanical ingredients, ensuring the

products are free from harmful toxins. Every

LOMA formula is built on its exclusive AloeMoist

Complex , using organic aloe vera gel instead

ABOUT US

Company Name:

Loma

Innovative Salon Products,

Inc.

Company Address:

154 Village Court #172, Monroe, WA

98272 USA

E-mail:

lomamarketing@ isp-beauty.com

Website:

lomabeauty.eu

Founded in:

2005


20-50

Marketing manager:

Jori Lawatsch

Main brands:

Loma Beauty


Canada, Netherlands (EU),

Korea

of water to deliver deeper hydration, scalp

balance, and immediate performance from the

first ingredient. The brand’s core values are

centered around environmental responsibility,

product performance, and building strong

relationships with suppliers, which has

helped establish Loma as a trusted name in

North America. Having achieved significant

success in the U.S. and Canada, Loma is now

expanding into Europe to meet the growing

demand for natural and sustainable hair care

products. With an established presence in

the professional salon industry, the brand is

now setting its sights on growing its reach

across key European markets such as the

Netherlands, Germany, France, and Spain.

This expansion is part of Loma’s larger goal of

becoming a globally recognized leader in ecofriendly

hair care solutions.

On the left:

David Hanen, Founder/

CEO/Lead Chemist.

On the right: Martin

Kvam, COO/CFO

To facilitate this growth, Loma has partnered

with Estetica magazine, a renowned publication

in the European beauty and salon industry.

This collaboration will help raise awareness of

Loma’s unique offerings, positioning the brand

as a forward-thinking, sustainable choice for

salons across Europe.

Loma’s future plans also include further

expanding its product offerings, increasing its

presence in both high-end and boutique salons,

and providing comprehensive support for its

European partners. By continuing to innovate

and stay true to its mission of delivering

clean, effective, and luxurious hair care, Loma

aims to become a household name for salon

professionals across Europe.

REASONS WHY

Proprietary AloeMoist

Complex

Eco-Conscious & Natural

Ingredients

Sustainable Packaging &

Practices

Professional Salon

Performance

Proven Brand with Global

Growth

Strong Stylist & Client

Loyalty

Focused Innovation,

Easy to Scale

Commitment to Quality &

Customer Satisfaction

www.facebook.com/lomahairandbodycare

www.instagram.com/lomabeauty.us/

www.youtube.com/channel/UC5wAYGQlVNNf-AM1h_qZjMA

www.tiktok.com/@lomabeauty_us

LOMA

STAR

PRODUCTS

LOMA MOISTURIZING

SHAMPOO

Loma Moisturizing

Shampoo is a sulfatefree,

gentle formula that

hydrates dry, brittle hair.

Infused with organic

aloe vera, it cleanses

while providing deep

moisture, leaving hair

soft and shiny without

weighing it down. Free of

parabens and sulfates,

it’s perfect for all hair

types and supports

healthy, hydrated hair,

making it an ideal

choice for natural hair

care routines.

LOMA NOURISHING

OIL TREATMENT

Loma Nourishing

Oil Treatment is a

lightweight blend of

organic oils, including

argan and jojoba oil,

that restores moisture

LOMA FORTIFYING

REPAIRATIVE SERUM

Loma Fortifying

Repairative Serum helps

repair and strengthen

damaged hair. Infused

with aloe vera and silk

proteins, it restores

moisture, seals split

ends, and enhances

elasticity, leaving hair

smoother and more

resilient. Ideal for

chemically treated

hair, it also provides

heat protection and

promotes stronger,

healthier strands with

regular use.

LOMA MAXIMUM

VOLUMIZING

SOLUTION

Loma Maximum

Volumizing Solution

adds fullness and

texture to fine or limp

hair. This lightweight

LOMA CALMING

CRÈME

Loma Calming Crème

tames frizz and flyaways,

adding a smooth,

polished finish to any

style. With aloe vera

and essential oils, it

nourishes and protects

hair while providing heat

protection during styling.

It works for all hair

types, smoothing hair

without weighing it down

and leaving a healthy,

radiant shine.

Colour and protect hair

from environmental

damage.

to dry, damaged hair.

It can be used as a

pre-treatment, finishing

product, or overnight

treatment to smooth

frizz and enhance

shine. This versatile oil

nourishes, protects from

environmental damage,

and leaves hair soft and

glossy.

formula lifts at the roots

for natural volume and

movement, without

stiffness or residue. It

provides long-lasting

body and protects

against heat, making

it perfect for creating

bouncy, voluminous

styles every day.

STYLE

WITH

CARE

CARE FOR THE

STYLIST.

CARE FOR THE

PLANET.

CARE FOR YOU.

MAXXELLE

A NATURAL AND ORGANIC

HAIR CARE COMPANY

MAXXelle is a natural and organic hair care

company that has been operating in Italy for

over 60 years. The company aims to provide

high-quality and sustainable products that

respect human health and the environment.

The company has obtained the COSMOS

ORGANIC certification, uses green energy and

Industry 4.0 technology, collaborates with a

local university, and distributes its products

globally. The company also offers training

courses and workshops for its customers and

professionals through its In-House Academy.

MISSION & VISION

MAXXelle is a third-generation Italian family

company with over 60 years of experience

and know-how in the professional hair care

industry. The company has established itself

in the sector by focusing on sustainable

production that respects both human health

and the environment. MAXXelle’s mission is

to preserve the wellbeing of hair, developing

non-aggressive and natural professional hair

care products with the highest performance.

MAXXelle products are 100% Made in Italy and

are based on the concept of Natural Hair Care

Attitude, the company motto that describes

the constant goal of providing the consumer

with a highly performing and natural product.

SUSTAINABILITY

One of the company's vocations is

sustainability, with green production processes

that have zero environmental impact. In

respect of the Planet and Nature, MAXXelle

is committed to minimizing the environmental

impact by reducing CO2 emissions in all its

actions: from the use of renewable energy

in all production phases, thanks to the

photovoltaic system it is equipped with, to

ABOUT US

Company Name:

MAXXelle

Company Address:

via Emilio Betti, 2

62020 Belforte del

Chienti (MC) - Italy

Phone +39 0733904373

E-mail: info@maxxelle.com

Website:

www.maxxelle.com

Founded in:

1960

Founder and CEO President:

Mr. Massimo Feliziani

Regulatory Manager:

Mrs. Francesca Feliziani

Manager Export Dept:

Dr. Jessica Bosco

Main brands:

Think Color Cream

Ammonia Free, Chrømis,

Colora Ultra Color Low

Ammonia, Eye Candy

Bleaching Butter, Eye Candy

Pigmented Bleaching Butter,

NL_Northern Lights, Forma,

Galenica, Biotherapy, Cura

Riattiva, Biorganic, Miracle

the choice of a 100% recycled and recyclable

certified packaging for all its products.

COSMOS ORGANIC

Since 2022, the company has been using

the COSMOS ORGANIC certification issued by

ICEA. This finally certifies the key corporate

principles such as the preservation of

human health and the environment, respect

for biodiversity and the use of ingredients

of natural origin and raw materials from

organic agriculture in its formulations. This

internationally recognised certification

demonstrates MAXXelle’s commitment to

guaranteeing natural and organic cosmetics

made with 4.0 production and with the highest

environmental sustainability practices to

consumers. All raw materials, facilities and

manufacturing processes meet the COSMOS

ORGANIC certification standard and comply

with the requirements to be considered

natural and environmentally sustainable

cosmetics.

UNIVERSITY RESEARCH

MAXXelle boasts a long and meticulous

research of innovative formulas aimed at

developing increasingly performing products

and ensuring the high-quality standards that

distinguish the Made in Italy. The company has

a framework agreement with the University

of Camerino - UNICAM, a local University

of Pharmacology and Cosmetology with

which it promotes and develops Research &

Development activities.

INDUSTRY 4.0

Research, innovation and quality are the three

pillars that guide every phase of production at

MAXXelle. Its production division has a wide

range of hi-tech tools and machinery connected

to a 4.0 Quality Control System, which allows

to monitor and record every process of

the production cycle: from the selection of

ingredients to the finished product.

REASONS WHY

Sustainable production &

packaging

Cosmos Organic ICEA

Certification

Vegan & Cruelty free

formulas

University R&D and

Innovation

100% MADE IN ITALY

Production

Industry 4.0 and Smart

Manufacturing

International presence

60 years of Experience &

Know-how

INTERNATIONAL APPROACH

The company has a strong international and

multicultural orientation that is reflected in the

development of new products suitable for the

needs and peculiarities of populations around

the world. After establishing itself on the

national territory with an effective distribution

network that operates through direct agents

and exclusive distributors, MAXXelle has also

opened up to foreign markets, reaching today

more than 27 countries in the world.

IN-HOUSE ACADEMY

Our In-House Academy offers training courses

for optimal use of all MAXXelle products

and workshops dedicated to current trends,

aimed at both technical and commercial

professionals; valuable opportunities to

create a collaborative climate that fosters the

development of a network of skills inspired by

the MAXXelle philosophy. Our technical rooms

and our staff are at the disposal of customers

for on-going improvement.

MAXXELLE

STAR

PRODUCTS

Hair Color: COLORA

Ultra Color & THINK

MAXXelle offers two

advanced solutions

for professional hair

coloring, designed

to combine high

performance with deep

hair care: Colora Ultra

Color and Think Hair

Color. Colora Ultra Color

is an innovative antiage

coloring treatment

characterized by a low

ammonia content and a

formula free from SLES

and SLS. It is enriched

with valuable natural

ingredients such as Goji

Berry Extract, known for

its powerful antioxidant

properties; Chamomile,

which soothes and

comforts the scalp; and

Quaternized Keratin,

which helps repair

and add volume to the

hair fiber. Think Hair

Color, on the other

hand, represents a

further step toward

natural beauty. It

is an ultra-gentle

permanent coloring

system, completely

free from ammonia,

PPD, resorcinol, and

parabens. Its formula

replaces paraffin with

a blend of botanical

oils, including Argan,

Shea Butter, Grape

Seed Oil, and Lemon

Extract, delivering

intense hydration and

exceptional shine. The

key ingredient, Baobab

Leaf Extract, provides

anti-inflammatory and

soothing benefits while

enhancing body and

silkiness. Think Hair

Color guarantees total

gray hair coverage

without the need for a

natural base, making

it the ideal choice for

clients seeking the most

natural and delicate

professional color

treatment available.

GALENICA Organic &

Natural Experience

From a careful research

into pharmaceutically

active substances

and their therapeutic

properties comes

Galenica, a line named

after Claudius Galen,

a Greek physician of

Imperial Rome famous

for his fundamental

contribution to medicine.

Nature, which has

always been a source

of inspiration for

MAXXelle, finds its

highest expression in

this professional hair

care collection COSMOS

ORGANIC certified. This

certification guarantees

finished products

and raw materials for

cosmetic production

formulated with the use

of organic elements and

substances of natural

origin. Galenica is the

result of years of R&D

that have resulted in 8

items with professional

performance superior to

that of synthetic products.

All formulations, certified

and vegan, contain

100% ingredients of

natural origin and are

free of petrochemical

ones. The collection

is free of SLS, SLES,

Sulphates, Petrolatum,

Silicones, Parabens,

Behentrimonium

Chloride and Fragrance

Allergens.

CHRØMIS TONING

COLOR

MAXXelle Chrømis is the

ideal cream toner for

professionals seeking

flawless reflections,

intense shine, and

a well-defined color

result after lightening.

Its vegan formula,

free from ammonia,

PPD, resorcinol, and

parabens, is enriched

with Mango Butter and

Baobab Oil to nourish

the hair during the

toning process, leaving

it soft, healthy-looking,

and visibly revitalized.

Chrømis is specifically

designed to precisely

correct and neutralize

unwanted yellow and

orange undertones,

enhancing every level

of lightening while

preserving color purity.

Thanks to its high

pigment concentration,

the action is fast and

effective, allowing the

creation of balanced

and harmonious tones

without compromising

luminosity. The Chrømis

line is developed

to offer maximum

creative freedom to

professionals: shades

can be mixed together

to create customized

reflections and exclusive

tonal results. The

final effect is fully

modulable—ranging

from natural to more

intense—depending on

the desired outcome,

with complete control

over color expression.

A unique line of hair products is born from careful research on active pharmaceutical substances

and their therapeutic properties.

galenica

B O TANIC A L E XPERI E N C E

/ga·lè·ni·co/

100%

C OSMOS OR GANIC AND

N AT U R A L P R ODUCTS

MAXXelle today boasts a very long and

meticulous research into the formulation of

natural products. With the COSMOS

ORGANIC accredited certification,

is the first line of professional products that

positions its formulas at an even higher level

of performance than synthetic products.

• W ELLN E SS VIBES •

NATURAL HAIR CARE ATTITUDE

www.maxxelle.com | follow us Facebook and Instagram

MUK

BOLD, AUTHENTIC

AND BUILT FOR GROWTH

muk Haircare is an Australian-owned professional

brand that launched in 2006 with a single

product, quickly capturing the attention of

stylists and consumers worldwide. In under two

decades, it has grown into a global leader in the

professional hair industry, celebrated for its bold

attitude, accessible pricing, and uncompromising

performance. Led by a family-owned, dynamic

team, muk develops, tests, manufactures

and designs its own products, giving the brand

a powerful global reach. With new salons partnering

daily for both muk colour services and

retail, muk continues to evolve – anchored by

innovation, authenticity and results. Today, muk

offers a complete professional portfolio: colour,

care, treatments, styling, a dedicated men’s

line, and award-winning electrical tools. Loved

for its honesty and simplicity, muk products are

easy to use, results driven, and tailored to every

hair type. The professional colour embodies accessibility,

and proven performance, delivering

exceptional results every time. The portfolio

includes muk Hybrid Cream Hair Color, muk Express

Toners, and Vivid muk Direct Dye, supported

by a full suite of lightening products and

developers. Backed by science and supported

in-salon, the complete range is 100% Vegan

and PETA approved. In care and styling, muk’s

collections deliver high performance and outstanding

efficacy. Each product is formulated to

promote healthy hair, ensuring condition and integrity

remain uncompromised. All haircare and

styling products proudly carry PETA approval.

muk’s electrical styling tools – created by hairdressers

for hairdressers – combine advanced

technology, ergonomic design, and versatility.

Designed to meet the needs of professionals

and consumers across all hair types, the comprehensive

collection includes tools for straightening,

smoothing, curling, and drying. Education

is a cornerstone of the brand, delivered globally

both in person and online through https://education.mukhair.com/.

From smooth transitions

to long term success, salons and teams are em-

ABOUT US

Company Name:

muk HAIRCARE

Company Address:

44 Translink Drive, Keilor

Park, Victoria 3042, Australia

Email:

rob@mukhair.com

Website:

www.mukhair.com

Founded in: 2006

General Manager:

Rob Seeley

Marketing Manager:

Tess Tzambazis

Main Brands:

muk Haircare, muk Hybrid

Cream Hair Color, muk

Express Toners, Vivid muk

Direct Dye, mr muk, muk Treat

plus +, muk Spa


Europe, America, South Africa,

Middle East, Asia

muk has built a strong international presence

in the United States, South Africa, the United

Kingdom, and Europe incl. Poland, Cyprus and

the Netherlands – and most recently expanding

into Italy, Spain, and Greece. The brand is

now entering China and the Middle East, both

seen as significant growth opportunities. Looking

ahead, muk is targeting further expansion

into Japan, South Korea, Germany, France,

Scandinavia, and South America, with Brazil a

key priority market.

• With this breadth of products, technical ex-

powered and supported every step of the way.

Co-founders and siblings Janelle King and Scott

Reynolds credit muk’s success to accessibility,

authenticity and performance – values embedded

into every aspect of the business. But muk

is more than products. It’s a culture built on

trust, teamwork, and transparency. “Wanna Be”

Rockstars need not apply – Success is shared,

never individual. Collaboration and humility sit

at the heart of everything muk does. No Bullshit

– The message is consistent for staff, salons,

and suppliers: honest, direct, and real. No overpromising

– just delivery. You are Trusted – Partners

are empowered to take ownership, grow

and thrive. Mistakes are embraced, owned, and

resolved together. For distributors, this means

more than just a supply chain – it means a genuine

partnership with a brand that delivers products,

education, and culture to grow with. With

muk, you’re not just distributing haircare; you’re

part of a collective built on principles that drive

real success. The muk purpose is simple yet

powerful: to bring happiness to all through great

hair. This mission comes to life through products,

education and people – driving success

salons and distributors alike. Over the years,

REASONS WHY

Product quality and performance

Brand reputation

Comprehensive product range

Global education support, both

in person and through our own

dedicated online portal

Alignment with partner/salon values

Marketing and sales support

Competitive pricing and margins

Ongoing innovation and research

and development

Commitment to sustainability

and ethics

MUK

pertise, education, and business support, muk

provides true ‘turn-key’ solutions for distributors

worldwide – offering not just products, but

complete partnership opportunities in every

market.

• Choosing muk as a partner means more than

distributing professional haircare – it’s about

aligning with a brand that stands for authenticity,

collaboration, and proven performance.

• With a complete, award-winning product portfolio,

global education support, and a culture

built on honesty and trust, muk offers true partnership

opportunities that go beyond sales.

• We empower our partners to grow, innovate,

and succeed with us, delivering not just exceptional

products, but a shared vision and sustainable

future.

STAR

PRODUCTS

muk HYBRID CREAM

HAIR COLOR

Professional, longlasting

color powered by

advanced technology and

and salon-friendly with a

fresh citrus fragrance.

VIVID muk DIRECT DYE

A direct dye range

delivering vibrant to

subtle results with

advanced technology and

nourishing care. CTC

muk TREAT PLUS +

BOND RESTORE

A professional in-salon

system powered by

QuatProRiceA Peptide

Complex to repair

broken bonds, restore

strength, and protect

hair during color and

chemical services.

Featuring three salon

treatments and one

retail product, it delivers

lasting repair, hydration,

and resilience from salon

advanced technology,

ergonomic design, and

versatility. The range

includes straighteners,

curlers, dryers, and

stylers—engineered to

suit all hair types and

meet the needs

of both professionals

and consumers.

muk RETAIL

muk care and styling

collections deliver highperformance

results

nourishing ingredients.

One versatile tube offers

111 intermixable shades

with brilliant coverage,

shine, and condition.

Formulated with 80%

naturally derived

ingredients, Baobab &

Avocado Oils, Hyaluronic

Acid, and CTC for

repair. Vegan, crueltyfree,

PPD-free, recyclable,

amino acids ensure

strength and even

saturation, while Micro

Pigment Technology

locks in vibrancy and

longevity. With Panthenol

for shine and softness,

17 intermixable shades

create limitless, customizable

color options for

every salon service.

to home. Vegan, efficient,

and science-backed, it

integrates seamlessly

into workflows for

premium client care.

muk ELECTRICAL

Created by hairdressers

for hairdressers,

muk electrical tools

deliver professional

performance with


hair health. Each formula

is designed to protect

condition and integrity

while enhancing style.

Proudly PETA approved,

the entire range supports

professional standards

with cruelty-free, effective

solutions for every

client’s needs.

MUK HAIRCARE IS

AN AUSTRALIAN,

FAMILY OWNED,

PROFESSIONAL

HAIRCARE BRAND

WITH A BOLD

ATTITUDE AND

SERIOUS

PRODUCT PER-

FORMANCE.

√ Professional colour range

√ Haircare and Styling range

√ Styling Tools

√ Education

√ Thrive Salon Partner Program

SCAN HERE

TO CONNECT WITH

MUK PROFESSIONAL

www.mukhair.com

info@mukhair.com

MÜSTER &

DIKSON

FROM REASERCH

TO PRODUCTION

For more than 60 years, Müster & Dikson has

been more than a company: we are partners

of professionals who bring beauty to life every

day. Born out of a passion for innovation and

craftsmanship, we have become a global name

in professional hair care and beauty, trusted by

salons and experts around the world.

What distinguishes us? We do everything

in-house, from research and formulation

to production and packaging, ensuring the

highest quality at every stage. Each product

is designed with the needs of professionals

in mind: high performance, reliability and

sustainability. But above all, we believe in the

power of beauty. It's not just about products,

ABOUT US

Company Name:

Müster & Dikson

Company Address:

Via privata da via Kennedy -

20023 Cerro Maggiore (MI) - Italy

Email:

sales@muster-dikson.com

Website:

www.muster-dikson.com

Founded in:

1965

Marketing Director:

Iktimal El Morhabi


62 Countries


>100

it's also about trust, creativity and the ability

to transform. At Müster & Dikson, beauty is

more than a business: it's our expertise, our

passion and our promise to those who trust us

today and always.

Our mission is to develop excellent products

and solutions that guide beauty professionals

in their daily work, combining performance,

sustainability and innovation. Each line is born

from a creative intuition, develops with scientific

rigor and takes shape with artisan care in our

vision looks to a more inclusive, ethical and

interconnected world. We want to be pioneers

of conscious beauty, which enhances the

identity of each person and promotes shared

growth with partners and customers all over

the world. Present in 62 countries, Müster &

Dikson is pursuing an ambitious international

expansion plan, launched in 2022 with the

Multibranding and Multichannel strategy.

Müster & Dikson adopts a multi-channel

strategy that enhances its offer through

different distribution channels, guaranteeing a

widespread and targeted presence on national

and international markets.

Our brands are developed and positioned to

meet the needs of each segment:

Professional Channel - solutions dedicated to

salons

•Dikson Professional: Technical heritage –

masstige pro. Focus: color, blond systems

•Argabeta: Luxury clean premium. Focus:

treatment, styling

•Everygreen: Holistic, sensorial and

sustainable. Focus: rituals SPA, holistic

ingredients

•HS Milano: Vegan PhytoTech. Focus:

restructuring and advanced scalp care

treatments

Retail / Selective –- high-end products for the

end consumer

•Arkemusa (Out of Italy exclusive) Gen Z POP

retail. Focus: “out of the box” products

GDO – specific line for GMO

•Dikson Hair Expert (IT Exclusive)–GDO

heritage. Focus: masstige scientific haircare

Private Label – customized projects for

selected partners. A flexible model that allows

us to reach the consumer in every context,

maintaining high standards of quality and

consistency with the values of Made in Italy.

REASONS WHY

Multi-channel and digital

expansion, to reach customers

wherever they are: in the salon,

online, in retail

Development of brands with

strong identities, capable of

responding to the new needs of

the market and the consumer

Education, to always be close to

our customers, educating and

supporting

Concrete sustainability, through

ethical choices, recycled

packaging, transparent supply

chains and environmental

certifications

Open Innovation, thanks to the

collaboration with laboratories,

universities, cooperatives and

startups

MÜSTER & DIKSON

STAR

PRODUCTS

HAIR COLOR

Today, with consolidated

know-how and a

constant focus on

innovation, we are

key player in the

development of cuttingedge

formulas in the

world of color.

One above all is our

Permanent Oxidation

Colour Dikson

Professional Dikson

Color in the ICONIC

120ml format that

makes us recognizable

and differentiates

us all over the world,

perfect for two complete

applications! Even in

the format, a choice

aimed at supporting

the hairdresser by

supporting him in

every need. Dikson

Professional Dikson

Color is much more than

just a transformation:

it is a means of

expression, an act of

authenticity and change.

segment and to be

completely different on

market. Thanks to a

process that is entirely

managed in-house,

we ensure maximum

unicity, differentiation,

quality and reliability

at every stage. Dikson

Professional DECO.DE

your Blonde. A complete

system that allows you

to use any bleaching

technique. Bleaching

is much more than a

lightening technique:

it is the beginning of

a creative journey,

the possibility of

transforming and

reinventing one's style

without limits.

HAIR CARE

Müster & Dikson’s

Hair Care division

integrates scientific

research, formulation

innovation and production

processes entirely

managed in-house.

Here are our strongest

examples: HS Milano

PHYTOSTRUCTURE,

ARGABETA, EVERYGREEN.

BLEACHING POWDERS

We are among the few

companies in Europe

producing bleaching

powders internally,

guaranteeing high

standards of safety and

performance. Unique

formulas developed

to breakthrough the

BOLD & REBELLIOUS.

MY.ORGANICS

PROFESSIONAL HAIRCARE,

NATURAL BEAUTY

Rooted in the heart of the enchanting

Venetian region, MY.ORGANICS gazes toward

a global horizon, crafting a fresh narrative of

Italian elegance. Our story begins in Carrè, a

picturesque village nestled at the foot of the

Asiago Plateau, where the Lievore brothers,

Alessandro and Alberto, were raised in a

family steeped in hairdressing excellence.

Their deep connection to beauty, nature,

and sophistication shaped their vision for a

brand that would harmonize innovation with

authenticity. MY.ORGANICS emerged from

their shared passion for creating products that

celebrate both natural ingredients and cuttingedge

science. With unwavering determination,

the brothers sought to redefine the beauty

industry by offering luxurious, organic solutions

that embody the values of purity, elegance,

and sustainability. Our philosophy embraces

the perfect balance between nature and

innovation, inviting everyone to experience

beauty in its most refined and purest form. At

MY.ORGANICS, we blend the wisdom of tradition

with the possibilities of modern research to

create products that not only enhance beauty

but also care for the environment and wellbeing.

From the heart of Venice to the world,

MY.ORGANICS is an invitation to experience a

new era of beauty—timeless, sophisticated,

and naturally elegant.

ABOUT US

Company Name:

MY.ORGANICS-Sma srl

CompanyAddress:

Via Bianche, 3 - 36010 Carré (VI) - Italy

Website:

www.myorganics.com

Founded in: 2012

Marketing Manager / Export Manager:

Mr Alessandro Lievore, Ceo & Founder

sma.srl1967@gmail.com

Mr Alberto Lievore, COO & Founder

lievore.alberto@gmail.com


Australia, Austria, China, Denmark,

Estonia, Germany, Japan, Ireland, Iceland,

Italy, Lithuania, Macau, Malta, Morocco,

Netherlands, Poland, Portugal, Czech

Republic, Russia, Singapore, Slovenia,

Spain Ukraine, United Kingdom


40

A JOURNEY OF BEAUTY, NATURE, AND

SUSTAINABILITY

MY.ORGANICS is more than just a cosmetic

brand; it embodies a philosophy deeply

rooted in an essential Italian value: the love

for “living well”. Our products are inspired by

the artisanal traditions that have made Italy

From left to right: Alberto and Alessandro Lievore,

founders of MY.ORGANICS.

famous worldwide, transforming beauty care

into an experience of total satisfaction and

well-being. Each of our lines invites you to

embark on a wellness journey that goes beyond

superficial beauty. It’s about feeling good and

being in harmony with oneself, celebrating

the connection between body and soul.

MY.ORGANICS is driven by a passion for beauty,

attention to detail, quality, and a profound

respect for nature—values that make Italy

truly unique. We source the ingredients that

make our products exceptional directly from

nature, using organically and biodynamically

farmed elements. These enrich our formulas

with valuable properties, imbuing them with

innovation, refinement, and allure. In addition,

our commitment to sustainability is reflected

in the use of recyclable materials for most

of our packaging. We also collaborate with

Ogyre, an association focused on collecting

ocean waste, which has already removed over

570,000 kg of trash from the seas.

REASONS WHY

Family owned, globally minded

Italian heritage

Commitment to sustainability

Holistic beauty, total well-being

Textures, fragrances, and overall sensory

experiences are central to our offering,

transforming daily beauty routines into rituals

of love and self-care, connecting body and

spirit.

MY.ORGANICS

RITUALS FOR HAIR

HEALTH AND WELL-BEING

Imagine a salon where every gesture, every product,

and every fragrance combine to create a unique

experience: this is the MY.ORGANICS ecosystem

of rituals. These are not merely treatments,

but curated journeys designed to nourish the

hair, awaken the senses, and offer moments of

authentic well-being.

Textures, fragrances, and performance blend to

enhance the hair, making every salon appointment

a moment of pleasure, balance, and dedicated wellbeing.

MY.ORGANICS ACADEMY

Education represents one of the strategic

pillars of MY.ORGANICS. Through the MY.TEAM

Academy and the MY.TRAINING program,we

invest in the continuous development of

technical skills, creativity, and leadership,

offering concrete tools to support the growth

of every professional.

We believe that the brand’s success stems

from the growth of people: prepared and

inspired professionals become the beating

heart of an international community that

shares values, vision, and a profound culture

of quality.

MYOSOTIS

OUR

PHILOSOPY

Myosotis Srl was founded in 1998, with a

background of more than 30 years of prior

experience in the trichological field. The

constant attention to nature and hair wellness

led the company to launch the brand Orising,

a hair curative line with natural phytoextracts,

essential oils and many other biological

components. Since the very beginning, Orising

obtained a great success and spread rapidly,

first in Europe and immediately after in the

Middle East, Eastern-Central Europe, and

recently also in the USA and in Canada. The

constant research of innovative products brings

the brand always at the forefront for the quality

and the specialty of its products. Today, Orising

is considered a landmark on the market.

Recently Orising expanded its portfolio with

Orising NaturHarmony line: natural treatments

for scalp and lengths problems, VeganOK,

100% recycled packaging, up to 98% of natural

active ingredients, Made in Italy.

At the heart of our philosophy lies a strong

belief in mutual trust and close collaboration

with our partners to deliver meaningful,

shared results.

Above Maria

Grazia Zanini and

Mario Mattiello.

ABOUT US

Company Name:

Myosotis SRL

Company Address:

Via XX Settembre, 9

37129 Verona (VR) - Italy

Tel. +39 045502641

Email: orising@orising.it

Website:

www.orising.it

Founded in:

1998

CEO:

Ms. Maria Grazia Zanini

General Manager:

Mr. Mario Mattiello

Main Brands:

Orising, Orising Skin Care, Orising

For Man Exclusive, Orising

NaturHarmony


Europe, Ukraine, South America,

Usa, Singapore, Middle East

STAR

PRODUCTS

Orising NaturHarmony

is a compact range of natural treatments, carefully

formulated to meet hair and scalp most common

needs, such as hair loss, dandruff and dry hair,

maintaining a high professional-grade and an

effortless home use. Each product is enriched with

botanical extracts to nourish and take care of your hair

from root to tip. The high concentration of botanical

extracts - up to 98% - maximizes the effectiveness of

the products. Proudly Made in Italy, Orising delivers

excellence, elegance and innovation for the hair.

MYOSOTIS

A DREAM

FOR MAN

Myosotis once again distinguished itself with

the presentation of its brand-new line: Orising

For Man Exclusive.

The innovative line, matching with the latest

market trends, features four hair care products:

• Phytoessential Reinforcing Shampoo

• Phytoessential Reinforcing Scalp Lotion

• Phytoessential Natural Keratin Blend

• Matt Wax with Beeswax, Kaolin and

Phytokeratin

Additionally, the line includes two products for

beard and face care:

• Phytoessential Cleanser Beard - Hair

• Phytoessential Balm Skin - Beard

This new line is formulated according to the

Orising philosophy, prioritizing naturally sourced

ingredients that respect the environment and

animals. It is dermatologically tested, free from

parabens, silicones, and artificial colorants.

The packaging exudes elegance, and the

entire line can be expressed by the statement:

From Nature with Style.

COMPANY GEOGRAPHIC BUSINESS

According to company statements,

the currently developed business

geographic areas are Europe, Ukraine,

USA, Canada, Singapore and Middle East.

NEW DISTRIBUTION TARGETS

The company is always interested in

expanding new markets, maintaining

visibility, and attending the biggest

global trade fairs. Orising quality fits

in all high-end hair sector and new

opportunities in countries such as

Asia, Australia, Northern Europe, and

Latin America, are always considered.

2026 EXHIBITIONS –

COME AND VISIT US:

• Top Hair International 2026 |

Düsseldorf, 21-22 March 2026

• Cosmoprof Worldwide Bologna 2026 |

26-28 March 2026

• Central Asia Beauty Expo 2026 |

28-30 May 2026

• Beauty World Middle East 2026, |

6-8 October 2026

N\O NATURAL

ORIGINAL

EVOLVE WITH

NATURAL ORIGINAL

For more than 10 years, Natural Original has

been a boutique salon brand where

craftsmanship, creativity and natural

ingredients come together. With distinctive

formulas and a clear salon-focused philosophy,

we support professionals in creating

exceptional hair experiences and building

strong relationships with their clients. As we

continue our expansion across Europe, we

are looking for dedicated distribution partners

who share our vision and want to grow with us

by introducing Natural Original to boutique

salons and professionals in their markets.

BOUTIQUE SALON BRAND

Boutique salons distinguish them¬selves

through craftsmanship, creativity, personal

attention and a unique experience for every

client. With Natural Original you choose highquality

formulas, natural ingredients and

creative freedom. Discover how N\O can

strengthen your salon(s) and become part of

a growing network of professionals who

choose quality, character and results.

that have been carefully selected for their

effectiveness in addressing specific needs.

Our formulas contain a balanced blend

designed to enhance performance and

promote the health of hair and scalp. Each

ingredient complements the others to achieve

the best results together.

ABOUT US

Company Name:

N\O Natural Original

Company Address:

Neerloopweg 10 4814RS Breda - The

Netherlands

Website:

info@rogazi.com

Founded in:

2014

Website:

www.naturaloriginal.com

Marketing Manager:

Hein van Gastel

Main Brands:

N\O Natural Original

OUTSTANDING TREATMENT

Stylists in every boutique salon strive for

excellence and carefully tailor their services

to the individual wishes and needs of each

client. With our brand, every boutique salon

delivers the highest quality hair treatment,

aiming to offer a unique and exceptional

experience.

NATURAL INGREDIENTS

All N\O products contain natural ingredients

CRAFTSMANSHIP AND CREATIVITY

In addition to the craftsmanship of professional

hairdressers who focus on the art and

technique of their profession, every N\O

product delivers a combination of expertise

and creativity. Hair stylists choose our quality

products to create personalized hairstyles that

reflect individual character while staying in

harmony with the latest hair trends.

GET INVOLVED

N\O keeps evolving. As a creative hair fashion

brand, we continuously develop our collections,

formulas and vision. Always with an eye for

quality, creativity and the strength of natural

hair. This growth is now gaining new

momentum: we are on the eve of our European

expansion. With the same distinctive

signature and ambition, we are step by step

building a brand that inspires more and more

salons and professionals across Europe.

THE HEART OF NATURAL ORIGINAL

Natural colors

N\O Colorizer Natural is developed for soft,

natural color nuances with a refined, authentic

appearance. The balanced formula cares for

the hair during the coloring process and

creates a natural result that perfectly matches

the desire for subtle, elegant color.

Original colors

N\O Colorizer Original offers powerful,

expressive colors with maximum intensity

and long-lasting shine. The formulas provide

reliable coverage and a well-conditioned hair

feel, allowing clients to enjoy a personal and

professional color result that stays beautiful

for a long time.

REASONS WHY

Natural ingredients thoughtfully

selected for their effectiveness

The highest quality haircare

Made exsclusively for Professionals

N\O is vegan, developed and

manufactured under strict European

regulations, cruelty-free and no SLS,

MI/MIT, parabens, silicones, and

other harsh chemicals

N\O NATURAL ORIGINAL

STAR

PRODUCTS

HAIR AND SCALP CARE

It's all about purity

Pure care forms the

foundation for strong,

resilient curls. N\O

Purity Intense Curl

Shampoo and

Conditioner cleanse

gently and nourish

intensively, allowing curls

to maintain their natural

shape and volume. The

line supports long-lasting

results and helps clients

keep their curls healthy,

resilient and well-defined

at home.

Give yourself a head

start

A healthy scalp is the

foundation for strong

and shiny hair. With the

N\O Scalp Care line,

every treatment

becomes a relaxing

Head Spa experience.

BRAND NEW AND BEST-

SELLING

Let's be prepared

A perfect color result

begins with proper

preparation. N\O

Colorizer Prep Shampoo

deeply cleanses the hair

and removes product

residues and impurities

so that color pigments

can adhere optimally.

Enriched with orchid milk

and white truffle, this

formula combines

effective cleansing with

care, for a comfortable

feeling and an even,

long-lasting color result.

Smooth (h)air

Protection and longlasting

styling go hand in

hand. N\O Heat

Protection Spray protects

the hair from the heat of

styling tools and helps

keep the hair smooth

and healthy.

Looking nice

N\O Easy Fresh gives

the hair a light, flexible

hold with a fresh

appearance and natural

shine. Ideal for

refreshing and reshaping

the hairstyle throughout

the day without weighing

the hair down. For a wellgroomed

look that stays

in place effortlessly and

is easy to restyle.

COMING SOON

Lightyears ahead

The demand for blonde

continues to grow and

requires maximum

control and reliability.

The N\O Super Blond

range offers powerful

lightening with even lift

and respect for the

condition of the hair.

From subtle highlights to

intensely light results:

clients can rely on bright

blonde hair with a

healthy appearance and

long-lasting quality.

The products deeply

cleanse, restore balance

and support specific

needs such as hair loss,

dandruff or an oily scalp.

Clients experience visibly

healthier hair and longlasting

comfort, both

immediately after the

salon treatment and in

their daily care routine at

home.

Let's fix it

N\O Fastdry Fixer

provides extra-strong

hold with a natural shine

and fast drying time. It

offers long-lasting control

and a well-groomed

result that stays in place

all day.

Natural Original is dedicated to supporting boutique salons,

which distinguish them selves through craftsmanship,

creativity, personal attention and a unique experience for

every client. With N\O you choose high-quality formulas,

natural ingredients and creative freedom. Discover how

N\O can strengthen your salon(s) and become part of

a growing network of professionals who choose quality,

character and results. Visit naturaloriginal.com

NATURAL

IN ORIGIN.

ORIGINAL

IN NATURE.

BOUTIQUE SALON BRAND

NATURALORIGINAL.COM

NYCE

COSMETICS

LUXURY FROM

NATURE

Founded in 2007, NYCE represents the cutting

edge of professional haircare, born from the

perfect synthesis of cosmopolitan energy and

Italian biotechnological research. Over nearly

two decades, the brand has established itself

as the "Bio-Architect" of contemporary beauty,

evolving from an innovative vision into a

global benchmark for high-end salons.

The name NYCE is an acronym that embodies

the three fundamental pillars of the brand, revealing

the key elements of the brand’s identity

and visually representing its philosophy

and innovative approach to the professional

hairdressing world.

“N.Y.” STANDS FOR NEW YORK

Inspired by the dynamism of global metropolises,

NYCE brings a modern, international

and trend-setting aesthetic to the professional

market. This city is a melting pot of cultures

and lifestyles, where differences blend

to create a unique and dynamic beauty.

New York is a mirror: a city that reflects your

soul, letting you find yourself in every corner.

From this metropolitan poetry, NYCE was

born—inspired by the vitality of New York and

dedicated to those who live and create with

the same passion.

“C” STANDS FOR COSMETIC

The term "cosmetic" pertains both to the

heart for every formula, where advanced scientific

research meets the purity of natural ingredients,

but also to the sensory experience

they offer. It encompasses the fragrances,

the soft and delicate textures of the prod-

ABOUT US

Company Name:

NYCE INTERNATIONAL SRL

Company Address:

Via Barzizza, 37/a - Castiglione delle

Stiviere (MN) - ITALY

Email:

info@nycecosmetics.com

Website:

www.nycecosmetics.it

Founded in: 2007


The brand is distributed across the

markets of Central, Eastern and

Northern Europe, the Mediterranean area and

the Balkans, as well as the CIS countries

and the Middle East.

ucts that stimulate the senses and provide a

pleasant and functional experience.

“E” STANDS FOR EXPERIENCE

Beyond simple results, every treatment is

designed to be a holistic ritual, empowering

hairstylists to reveal the unique beauty of

every client with effortless elegance. Beyond

the quality of the products themselves, NYCE

is dedicated to creating an overall experience

that engages all the senses and goes beyond

mere cosmetic use. The NYCE experience

embraces the idea of enhancing the time invested

by the customer, making every interaction

with the brand a unique and fulfilling

moment, a "luxury."

NYCE DRAWS LUXURY FROM THE BEST

THAT NATURE HAS TO OFFER

NYCE has invested significantly in eco-friendly

and gentle formulas, supported by advanced

technologies to ensure maximum functionality

and superior cosmetic results. NYCE believes

that quality lies in simple and natural

ingredients. For this reason, NYCE develops

its products by selecting only the finest essential

components, offering delicate and refined

formulations. The concept of a unique

experience and nature, encapsulated in our

payoff "LUXURY OF NATURE," is symbolized

by the image of Central Park, the green heart

of New York. Just as Central Park represents

an oasis of serenity and natural beauty in the

heart of a bustling metropolis, our products

and services offer a refuge of natural luxury

and well-being for our clients. Today, NYCE

continues to lead the industry by providing

professionals with the technical training and

sophisticated tools needed to bridge the

gap between nature and high-fashion performance.

NYCE ACADEMY: NEVER STOP TRAINING

NYCE believes that we’ll never stop growing

and learning: for this reason, our expansion

goes hand in hand with training. Through the

Academy, NYCE regularly develops courses

to help the professionals who use the products

grow, transforming every treatment into

a NYCE Ceremony. Treating yourself to one of

NYCE protocols means choosing a moment

of absolute well-being, with the possibility of

customizing each service thanks to the synergy

of the products, respecting and enhancing

the natural beauty of every person. The

focus is on expanding internationally through

strategic partnerships in markets where the

essence, positioning and values of NYCE are

fully appreciated and authentically represented.

REASONS WHY

Exclusive Identity and Philosophy

Education and Relationship

High-Level Communication

Synergistic, Eco-Friendly and

Technologically Advanced

Products

NYCE COSMETICS

STAR

PRODUCTS

COLOR OIL

NYCE Color Oil is

an ammonia-free

professional colour

enriched with natural

active oils. Its unique

oil oxidation technology

anchors pigments deep

within the fibre, ensuring

minimal chemical

impact and maximum

scalp protection.

Designed for discerning

clients seeking natural,

high-performance

results without the

typical ammonia scent.

Exceptional Results:

•Hair Quality: Deeply

nourishes and plumps

the fibre, leaving hair

silky, elastic, and full of

body.

•Colour Performance:

Delivers long-lasting,

saturated, and tone-rich

results that stay true

and radiant even after

one month.

•Reliability: Prevents

pigment overload on

porous hair, ensuring

natural and consistent

reflections over time.

COLOR HD

Color HD features a

sensorial, skincare-like

gel-cream formulation

with a low ammonia

concentration

(approximately 50% less

than traditional colors).

Utilizing high-purity dyes

(> 99%) and nitrogenbased

production, it

ensures maximum color

reproducibility and longlasting

results.

BEAUTOX

NYCE Beautox is a

revolutionary treatment

designed to repair hair

porosity caused by

physiological or external

factors. The formula

instantly plumps the

hair from the inside,

delivering visible health

and radiance from the

very first application.

THE BEAUTOX

PRODUCT RANGE

Professional In-Salon

Treatment:

•Beautox Reconstruct

Filler (Step 1): A deepacting

filler that works

within the hair fiber.

Enriched with Hyaluronic

Acid and a Bio Berries

Blend, it instantly

plumps the hair,

restoring strength and

elasticity.

•Beautox Sealing

Treatment (Step 2):

An acidifying sealing

treatment that closes

the hair cuticles. It locks

active ingredients inside

the fiber, compacting

ionic bonds for extreme

shine.

Home Care & Express

Solutions:

•Beautox Express

Shampoo: An intensive

restructuring shampoo

that gently cleanses

while preparing the hair

for repair. Formulated

without SLES/SLS to

protect the hydro-lipid

balance.

•Beautox Express

Solution: An intensive

repair mask that

targets the cuticle to fix

damage from chemical

or mechanical stress. It

provides high hydration

and strengthens the

fiber.

•Beautox Peace &

Love: A restructuring

fluid with memory effect

and thermal protection.

Contains Hemp Oil to

hydrate and leave hair

soft and manageable.

Specialized Systems:

•Beautox Blondy

System (B.B.S.):

Specifically designed

for blonde, bleached, or

grey hair. It reconstructs

the fiber while

neutralizing unwanted

warm tones (anti-yellow

action) and providing

intense nourishment.

BIO ESSENTIAL

REBIRTH OIL

Rebirth Oil is an

organic-based intensive

reconstruction treatment

designed to deeply

regenerate damaged

hair while providing

an instant lamination

effect without the use

of heat. Its lightweight

oil formula penetrates

the fiber to nourish

and strengthen without

weighing it down, while

simultaneously soothing

the scalp.

PH

LABORATORIES

PURE

HAIR

At pH Laboratories, beauty begins with authenticity.

Every individual carries a unique

essence- a pure inner light that deserves to

be revealed, not transformed. Guided by purity

as a symbol of essentiality and individuality,

pH Laboratories combines a rigorous scientific

approach with a bold, fashion-driven vision of

haircare. Designed for every hair type and style,

pH Laboratories cosmetics respect hair’s purest

nature while enhancing its expressive power.

Hair becomes a silent language, a personal

statement of identity, attitude, and freedom.

True beauty emerges when you feel deeply and

unapologetically yourself. Italian-made and

crafted with premium, carefully selected ingredients,

pH Laboratories products turn professional

haircare into an experience of elegance,

innovation, and self-expression for salons and

individuals worldwide.

pH Laboratories is a SB-Società Benefit, committed

to creating beauty with purpose. The

brand integrates social and environmental responsibility

into every aspect of its products

and practices. “We are inspired by purity as

a symbol of uniqueness and essentiality. This

principle guides all our decisions, from the

celebration of beauty to the rigorous and scientific

approach to our formulations. Purity is

not just a concept, but it represents the soul

of our philosophy. We believe that each one

of us conserves a special light within, a pure

authentic essence that deserves to be enhanced.

Because of this, our commitment is

to offer everyone the opportunity to rediscover

and celebrate their uniqueness, with cosmetics

designed for every type of hair and style,

formulated to preserve and respect their purest

essence.”

ABOUT US

Company Name:

pH Laboratories

Company Address:

Corso di Porta Vittoria 18

20122 Milano Italy

Email:

info@phlaboratories.com

Website:

www.phlaboratories.com/en/

CEO:

Mr Claudio Gallina

Main Brands:

pH Laboratories

pH WORLDWIDE

pH Laboratories has always offered hair professionals

around the world high-performance

products that are enjoyable to use and feature

distinctive designs. For us, Made in Italy means

uncompromising quality without borders. Today,

the brand is present in over 40 countries

worldwide. We believe that talent and professionalism

are the true distinguishing factors

in the world of haircare. We share our passion

and enthusiasm for this profession with our

partners, supporting professional growth and

development. Synergy with hairdressers and

the sharing of skills and experiences are fundamental

to us in growing together.

REASONS WHY

High-performance products that

are enjoyable to use and feature

distinctive designs

Quality Made in Italy

The brand is present in over 40

countries worldwide

PH LABORATORIES

DISCOVER YOUR ESSENCE, ENHANCE YOUR

PURE BEAUTY

Each ingredient carries a story, a character,

an identity. We select active ingredients

and fragrances from every corner of the

planet, letting ourselves be inspired by

the uniqueness of places and nature. The

formulas are pure because they come from

the perfect balance between nature, science

and sensoriality. Using advanced technologies

and instrumental analysis, we harness the

biochemical properties of selected ingredients

to deliver targeted, personalised treatments.

The fragrances are designed to evolve over

time, revealing unique hues that intertwine

and blend with your skin, creating an olfactory

imprint that is only yours.

STAR

PRODUCTS

ARGAN & KERATIN

Color and After colour system enriched with Argan

Oil and Keratin is a true ritual of beauty. The

products are characterised by the enveloping and

exotic notes of its oriental fragrance.

HYDRATING LEAVE-IN DETANGLER

Leave-in detangler for all hair types, with vanilla and

cornflower extracts. Makes the hair instantly soft,

shiny and scented. Anti-frizz and static electricity

effect. Shake well and spray onto damp hair. Do not

rinse.

PURE REPAIR

The botox effect reconstruction system to

restructure, plump and deeply repair bleached,

damaged, weakened and brittle hair. Regenerated,

strengthened and protected, the hair is healthy,

vital, disciplined, soft and shiny.

PREVIA

VIRTUOUS

BEAUTY

Previa Natural Haircare is an Italian professional

haircare brand committed to sustainability,

innovation, and high-quality performance.

Founded on the principles of Genuine, Effective,

Respectful, Previa develops natural, vegan-friendly

products using carefully selected

organic and eco-certified ingredients.

All formulas are made in Italy and combine

advanced cosmetic research with botanical

extracts to deliver effective, safe, and environmentally

responsible solutions for hair and

scalp care. Sustainability is a concrete daily

commitment, expressed through ethical sourcing,

low-impact formulations, and responsible

packaging choices. Within this vision, Previa introduces

a holistic approach to hair and scalp

care inspired by the Head Spa® philosophy.

Moving beyond traditional step-by-step routines,

Previa embraces sensory rituals made

of gestures, massages, and rhythms designed

to restore balance between scalp, hair, and

well-being. Inspired by Ayurvedic principles,

these rituals stimulate key energy points, promoting

relaxation, detoxification, and vitality,

while fragrances with green, woody, spicy, and

floral notes guide a deeply immersive sensory

experience. As a SB-Società Benefit, Previa

actively supports social and environmental responsibility

projects worldwide. Through Virtuous

Beauty, the brand promotes a conscious

vision of beauty based on small, everyday

choices that respect people, professionals,

and the planet.

ABOUT US

Company Name:

Previa Spa SB

Company Address:

Corso di Porta Vittoria 18

20122 Milano Italy

Email:

info@previa.it

Website:

previa.it

Founded in: 1990

CEO:

Mr Claudio Gallina

Main Brands:

Previa

MANIFESTO

In a world that runs without stopping, we have

chosen to slow down, listen and work carefully.

Together, we are building a more authentic and

conscious vision of beauty. A virtuous beauty,

made of genuine choices and actions respectful

for itself and the environment, professional

performance obtained with natural, vegetable

and organic ingredients. This is our daily commitment,

the result of more than thirty years of

experience side by side with haircare professionals.

With Previa, you choose to participate

in this vision. Choose to take part in a journey

that looks to the future, but that has its roots

in the strength of the choices we make today.

REASONS WHY

Vegan quality

Genuine, up to 97,5% ingredients

of natural origin genuine

Natural Haircare products that work

Raw materials with low

environmental impact

Packaging studied up to the

smallest detail, in the sign of

maximum sustainability

PREVIA

STAR

PRODUCTS

VIRTUOUS COLOUR

Permanent cream colour

with jojoba oil and greentea

leaf extract. Natural

ingredients for soft and

healthy hair. Hair colour

with a natural effect,

for vibrant and shiny

long-lasting reflexes

LUSCIOUS CURLS

RITUAL

The new ritual dedicated

to curly, wavy and

textured hair. Ideal

for enhancing shape,

hydratiob and elasticity.

A beauty ritual that

combines the power of

with a high conditioning

power. Ensures excellent

coverage performance

protecting the hair fibre.

A rich range of nuances

synergically mixable

between them in a

versatile and easy-to-use

colour system. Nuances,

toners and naturals,

100% coverage, lifting

power up to 5 tones.

nature with professional

performance.

REGROWTH RITUAL

Intensive anti-hair loss

ritual. Increase cellular

energy and activates

follicle stem cells,

protecting them from

senescence.

PROFESSION

HAIR MILANO

SOLUTION FOR

HAIRDRESSERS

With over sixty years of experience and

presence in the industry, PROFESSIONHAIR®

Milano is the company that has developed a

range of solutions capable of meeting every

need in terms of style, quality, performance,

assortment, and service. Solutions that

enable hair professionals to express their

skills at their very best and allow end

customers to receive a service of excellence.

At the core of this unique model lies the

continuous ability to stay in tune with the

latest trends in fashion, charm, and Made in

Italy beauty, positioning itself as their ideal

complement. The long-standing commitment

to enhancing the hair of runway models thus

becomes the magic ingredient for enhancing

the hair of end customers in salons all over

the world.

ABOUT US

Company Name:

Profession

Hair Milano

Company Address:

Via R. Gessi, 16/18

25135 Brescia (BS) -

Italy

Email:

info@professionhair.com

Phone:

+39 030 783 3015

Manager:

Massimiliano Calderini

Main Brands:

24 Kerats®

Luxury

Compagnia del Colore

Jungle Fever

NVNT

The PROFESSIONHAIR® Milano lines,

distributed in over 130 countries worldwide,

are the result of a highly scientific and rigorous

approach, thanks to collaboration with toplevel

formulators and some of the most

prestigious Italian universities. All products

are therefore the outcome of a virtuous

research path characterized by clinical testing

and certifications of proven effectiveness.

PROFESSIONHAIR® Milano also builds its

success on an ethical and responsible approach,

both in terms of environmental sustainability

- from packaging to raw materials - and in

respect toward collaborators and partners. To

optimize product performance and contribute

to the continuous professional development

of hairdressers, PROFESSIONHAIR® Milano

has also established its own Academy, where

some of the most authoritative and highly

skilled professionals share their expertise

with clients and partners in the pursuit of

excellence. PROFESSIONHAIR® Milano is a

prominent partner of the BEAUTICON VALLEY®

holding, the Italian Capital of Cosmetics.

REASONS WHY

Excellence in solutions for hair

professionals

Products for every styling and

performance need

Over 60 years of history

Distribution in 130 countries

worldwide

Collaboration with scientists and

universities

Integrity, ethics, and

sustainability

In-house Academy

Partner of Beauticon Valley®,

Italian Capital of Cosmetics

PROFESSION HAIR MILANO

STAR

PRODUCTS

24 KERATS®

A FIRST IN

GROUNDBREAKING 2

MINUTE HAIR REPAIR

TECHNOLOGY

The hair is made of

Keratin, 24 KERATS®

is the most precious

hair structure booster:

24 KERATS®- the most

technically advanced

professional line and the

ultimate in quality and

luxury in hair care. This

exclusive professional

line is comprised of 5

scientifically formulated

products using the

most innovative

trichological science

available: TRICHOPOWER

SCIENCE. With 24

aminopeptides, it mimics

the composition and

structure of hair keratin,

deeply restructuring the

hair. The result is an

incredible boost to the

restructure of hair bonds

and restoration of the

overall hair’s quality.

HOW IT WORKS

TRICHOPOWER

SCIENCE is a valuable

reservoir of 24 Amino

Peptides (derived from a

biomimetic peptide and

hydrolyzed vegetable

proteins) that work in

synergy to penetrate

deeply and repair

the keratin chains of

the hair. To enhance

and complement the

reparative action of

Trichopower Science,

a booster of two amino

acids with regenerating,

strengthening, and

moisturizing properties

has been added.

DISCOVER THE WORLD’S FIRST

REGENERATIVE HAIR REPAIR

29 th – 29 th March 2026

HALL 25

STAND B44

PURÒ SRL

THE PERFECT PARTNER

OF SUCCESS

PURÒ Srl is an Italian company based

in Bologna, part of a medical group and

focused on the development of innovative

technologies for the haircare sector. In 2022,

the company introduced PURÒ, a patented

2-in-1 device designed to act as both a Post-

Color Booster and a Reconstruction Booster.

Thanks to its advanced technology, PURÒ is

capable of naturally regenerating up to 93%

of disulfide bonds, achieving near-complete

cuticle sealing and significantly improving hair

structure and resilience. Suitable for use after

all technical services - coloring, bleaching,

lightening, and perms - as a Post-Color

Booster, or after reconstructive treatments,

PURÒ positions itself as a forward-thinking

ABOUT US

Company Name:

Purò srl

Company Address:

Via dei Giudei 39, Funo di Argelato

- 40050 (BO) – Italy

E-mail: info@purorevolution.com

Website:

www.purorevolution.com

Founded in:

2022

Number of Employees:

20-50

Marketing manager or/

and Export Manager

Fedra Mainetti - International

Business Developement

Main brands:

brand committed to redefining industry

standards. By empowering salons to enhance

service quality, increase client satisfaction,

and improve overall profitability, PURÒ

represents a new benchmark in professional

haircare innovation.

A technology created for salon efficiency –

Benefits for salons and clients:

• Enhanced performance of all technical

services

• User-friendly and easy to integrate into any

workflow

• No additional manpower required

• Significant time savings during styling services

• 100% natural technology

As a Post-Color Booster, PURÒ naturally

regenerates up to 93% of disulfide bonds,

enhancing technical service results while

preserving a natural effect. Hair color

REASONS WHY

Patented Innovation

2-in-1 Professional Booster

Certified Quality and Safety

User-Friendly and Time

Efficient

appears brighter, more intense, and longerlasting,

while bleaching results are uniform

and natural, with no oxidation risks. Hair

feels softer, more hydrated, and visibly fuller.

As a Natural Reconstruction Booster, PURÒ

penetrates deep into the hair structure,

acting as a powerful regenerative treatment.

It helps reverse damage caused by chemical

processes, heat exposure, and mechanical

stress, restoring strength, elasticity, and

overall hair health.

WHY CHOOSE PURÒ

In an increasingly demanding professional

haircare market, innovation and efficiency

are essential for salons that want to stand

out. PURÒ represents a new generation of

technology designed to support professionals

and enhance every technical service with

visible, measurable results.

• Patented Innovation

PURÒ is a unique, patented device developed

to introduce a new standard in professional

haircare treatments. Its advanced technology

works directly on the hair structure, helping

to regenerate and protect the internal bonds

while preserving the natural beauty of the hair.

• 2-in-1 Professional Booster

Designed as a multifunctional solution, PURÒ

acts both as a Post-Color Booster and as a

Reconstruction Booster. This dual function

allows salons to maximize the effectiveness

of coloring, bleaching, lightening, and

reconstructive services while simplifying the

workflow and improving overall treatment

performance.

• Certified Quality and Safety

PURÒ complies with European standards and

is CE certified, ensuring reliability, safety, and

quality for professional use within salons.

100% Natural Technology

The technology developed by PURÒ works in

harmony with the natural structure of the hair,

supporting regeneration processes without

aggressive chemical actions. The result is

stronger, shinier, and healthier-looking hair

with improved hydration and resilience.

• User-Friendly and Time Efficient

PURÒ has been designed to fit seamlessly into

any salon environment. The device is intuitive

and easy to use, requires no additional

manpower, and integrates effortlessly into

existing services. This allows professionals

to optimize time, increase productivity, and

focus on delivering exceptional results to their

clients. With its combination of technology,

simplicity, and performance, PURÒ positions

itself as a reliable partner for salons looking

to elevate service quality and offer clients a

truly innovative haircare experience.

PURÒ SRL

STAR

PRODUCTS

PURÒ

A new design icon that

combines functionality

with an attractive

look: the design

combines aesthetics

and functionality to

enhance every salon

and creativity. The size,

shape and color range

of Puro’ allow it to adapt

to all contexts and

styles.

• Easy to use and move

• Button touch

• Automatic Switch off

after 10 minutes

RESULTS

The application of PURÒ

after washing conveys

a large amount of free

oxygen to humid hair.

Free oxygen binds to

the keratin structure of

the hair, reconstructing

the bonds modified by

the technical services

and restoring their

natural brightness and

hydration, thanks to the

closure of the cuticles.

PURÒ, after each

application, is able to

recreate the disulfide

bridges that allow you

to retain moisture and

make your hair shiny.

The habitual use of

PURÒ keeps the hair

in its natural structure,

restoring the state

of health of the hair

each time, preparing

it to receive the next

technical service.

2 I N 1 D E V I C E

C O L O U R & B L E A C H T E C H N O L O G Y

Purò is an innovative, patented device

designed to enhance every technical service,

including coloring, bleaching, lightening,

and perms, acting as a powerful post-color

and reconstructive treatment booster.

It elevates salon performance, maximizes

treatment results, increases client satisfaction,

and drives higher profitability.

Purò is the new standard in professional

haircare innovation.

DISCOVER PURO’

ON OUR WEBSITE!

purorevolution.com

info@purorevolution.com

REF

STOCKHOLM

PROFESSIONAL HAIR CARE

FROM SWEDEN

REF Stockholm is a professional hair care

brand from Sweden, founded in 2004 with

the ambition to refine modern salon hair care

through the balance of nature and science.

Headquartered in Stockholm, the family‐owned

company has grown into an internationally

recognized professional brand trusted by

hairdressers and distributors worldwide.

At the core of REF Stockholm lies a professionalfirst

philosophy. All products are developed

with the needs of professional hairdressers

in mind - ensuring performance, reliability

and innovation in real salon environments.

Through continuous collaboration with stylists

and educators, the brand delivers solutions

that empower professionals while remaining

accessible to a wider consumer audience.

REF’s Scandinavian heritage shapes every

aspect of the brand. Clean design, functional

innovation and responsible formulations are

combined to create high‐performance products

aligned with modern beauty expectations. All

formulas are vegan, cruelty‐free and enriched

with carefully selected organic key ingredients.

Today, REF Stockholm is present in more than

35 international markets across Europe, North

America and selected global regions. Through

strong distributor partnerships, professional

education programs and a growing digital

ecosystem, the brand continues to expand its

global footprint.

Looking ahead, REF Stockholm aims to

strengthen its international presence while

continuing to support the global hairdresser

community with innovative products, education

and creative inspiration.

ABOUT US

Company Name:

REF Stockholm

Company Address:

Hälsingegatan 47 -

113 31 Stockholm - SWEDEN

Website:

refstockholm.com

Founded in:

2004


+35 markets


+25 employees

REASONS WHY

Professional-first approach

- salon‐grade performance

developed together with

hairdressers

Swedish heritage and

Scandinavian design -

minimalistic aesthetics with

functional innovation

Vegan formulas enriched

with organic key ingredients

- responsible beauty without

compromising on professional

results

100% cruelty‐free - ethical

development and production

standards

Family‐owned agility - fast

innovation cycles and strong

long‐term distributor partnerships

Nature meets science - advanced

cosmetic technology combined

with botanical ingredients

Global education and salon

community - empowering

professionals through training

and inspiration

REF STOCKHOLM

STAR

PRODUCTS

HAIR COLOUR

With a strong focus

on innovation

and professional

performance, REF

Stockholm has

developed a modern

professional hair colour

system designed for

creativity, precision and

reliable salon results.

The REF Colour range

includes Permanent

Colour, Soft Colour

toning systems, Direct

Colours and advanced

lightening solutions,

giving colourists the

freedom to create

everything from

natural shades to

bold transformations.

Powered by vegan

formulas enriched

with strengthening

quinoa protein, the

system helps protect

and condition the hair

throughout the colouring

process while delivering

vibrant, long-lasting

results. More than a

colour line, REF’s colour

system is part of a

complete professional

ecosystem. Together

with the brand’s full

portfolio of care, styling

and scalp treatments,

it enables hairdressers

to elevate every colour

service with confidence

and performance.

INTENSE HYDRATE

The Intense Hydrate

series is one of REF

Stockholm’s most loved

care systems, designed

to deliver deep hydration

while maintaining

natural movement

and lightness. The

range includes Intense

Hydrate Shampoo,

Conditioner, Masque

and Styling Cream,

creating a complete

moisture routine for

both salon and home

use. At the core of the

series is the Intense

Hydrate Shampoo,

developed to solve a

common challenge

with traditional

moisture shampoos

that often leave hair

heavy and flat. Its

highly concentrated

formula makes the

product extra efficient,

meaning less product is

needed while delivering

superior performance.

Enriched with organic

coconut oil, it provides

deep hydration

while maintaining a

lightweight feel.

AHA SCALP DETOX

TREATMENT

AHA Scalp Detox

Treatment represents

REF Stockholm’s first

innovation in scalp

care and is one of the

brand’s most exciting

recent launches.

Serving as the ultimate

360° solution for a

revitalized and healthy

scalp, the treatment

is designed to deeply

cleanse and rebalance

the scalp using

exfoliating Alpha Hydroxy

Acids (AHA). The

formula gently removes

product buildup, excess

oil and impurities while

promoting a healthier

scalp environment.

Enriched with Organic

Ficus Extract and

Myrtle Leaf Extract,

the treatment offers

soothing, purifying and

hydrating benefits while

delivering a refreshing

cooling sensation

during application.

The treatment helps

rebalance the scalp

environment, reducing

dandruff, relieving

itching and supporting

healthier hair growth

by helping minimize

hair loss. In salons,

AHA Detox Treatment

can be used as a

premium pre‐service

ritual, elevating the

professional experience

while supporting

healthier hair growth.

This breakthrough scalp

treatment highlights

REF Stockholm’s

commitment to

innovation by combining

advanced exfoliation

technology with carefully

selected botanical

ingredients.

FIBER MOUSSE N°345

Fiber Mousse N°345

is an innovative styling

mousse developed to

create flexible structure,

volume and long‐lasting

styling control.

Using lightweight

fiber technology, the

mousse expands

through the hair to

build body and texture

while maintaining

softness and natural

movement. Unlike

traditional mousses, it

delivers hold without

stiffness or dryness.

Fiber Mousse N°345

demonstrates REF

Stockholm’s dedication

to modern professional

styling – combining

innovative performance,

vegan formulations

and versatile salon

functionality.

LEARN MORE

AND FOLLOW

OUR JOURNEY

Scan our QR code to discover

more about our brand and

stay updated on our journey.

Scan me!

CRUELTY

FREE

ORGANIC KEY

INGREDIENTS

VEGAN

FORMULAS

REVIVRE

INSPIRED BY

NATURE

Revivre, founded in 1974, is driven by a passion

for cosmetic research and a deep respect for

nature. We create cutting-edge professional

cosmetics inspired by nature, using carefully

selected essential oils, plant extracts, and

Lucio Fusaro

The brand meets

the needs of

the professional

hair care sector

with high quality

products.

raw materials to ensure unique, safe, and

effective products. Our national operations

are based in Bassano del Grappa, Udine,

and Milan, with international branches in

Pittsburgh, São Paulo, Madrid, London, Minsk,

and Dubai. Our diverse portfolio includes face

and body cosmetics, sunscreens, a full line

of trichological products, and equipment.

Complementing our professional lines, we

offer products for home use.

We oversee the entire lifecycle of our

cosmetics, from concept to market, ensuring

rigorous control and quality. Our products

feature natural active ingredients and are

made in Italy, with over 400 references

addressing various beauty needs. Our

advanced equipment for facial, body, and

hair removal, inspired by the latest American

technologies, integrates seamlessly with

our cosmetic lines to enhance treatment

Francesco

Ioppolo

ABOUT US

Company Name:

Revivre Italia Spa

Company Address:

Via Giovanni Falcone, 35

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: info@revivre.it

Website:

www.revivre.it

Founded in:

1974

Chairman and President:

Mr Lucio Fusaro

Head of International

Business:

Mr Francesco Ioppolo

Number of Employees:

180 worldwide

Main Brands:

Revivre


TTaiwan, Korea,

Middle East

outcomes. Certified under ISO 9001 and ISO

22716, Revivre is dedicated to the highest

standards of quality and safety.

Our state-of-the-art R&D lab collaborates

with institutions like the University of Pavia

and the University of Pennsylvania. Since

1974, we have specialized in essential oils,

leveraging their concentrated virtues for

effective scalp and skin treatments. Our

approach blends nature and technology, with

facilities like the BioLife Medical & Beauty

Village reflecting our commitment to ecofriendliness,

including energy-saving features

and rainwater harvesting.

Revivre is also socially responsible, supporting

disadvantaged individuals through social

cooperatives and engaging in local cultural

initiatives. We strive to harmonize beauty with

sustainability and innovation, offering highquality

products tailored to individual needs.

REASONS WHY

50 Years of Tradition

Innovative Natural Cosmetics

Comprehensive Product

Range

High Standards of Quality

Made in Italy

Advanced Research and

Development

Social and Environmental

Responsibility

REVIVRE

STAR

PRODUCTS

PLATINUM+

PLATINUM+ is a premium

anti-aging skincare line

combining scientific

innovation with highquality

ingredients.

Formulas feature a blend

of active ingredients like

a 7-derivative Hyaluronic

Acid matrix for multilevel

hydration, Palmitoyl

Hexapeptide-12 and

Tripeptide-29 to boost

elastin and collagen,

and Kahai Oil, rich in

natural retinol and

omega-6 fatty acids,

for wrinkle reduction

and skin nourishment.

A “Microbiota friendly”

phytocomplex supports

skin’s natural balance.

The line includes a 2-in-

1 Cleanse and Tone

milk tonic, a Revitalizing

Serum, a Revitalizing

Cream and Hyalu filler

patches. Luxurious

textures provide a

sensorial experience,

leaving skin feeling

fost, comfortable, and

rejuvenated.

NEUROCOSMESI

When the skin feels:

Neuroharmony

Ritual combines

neurocosmetics and

sensoriality in an

experience of profound

harmony. At the heart of

the ritual is Neuremedy

Oil, enriched with

SkinB-N3, a biomimetic

tripeptide that supports

skin balance and

well-being. Neroli,

Palmarosa, and Ylang-

Ylang essential oils

complete the treatment,

modulating olfactory

perception and comfort.

The professional, fluid,

and customizable

manual technique

transforms each gesture

into a unique ritual,

visibly soothing and

radiant. The program can

also be used at home

with Neuremedy Pants

Comfort Lift, for daily

hydration, firmness, and

relaxation.

DERMAPULSE

Dermapulse is "the

liquid evolution of

microneedling" based

on natural Spongilla

fragilis spicules. These

microstructures, coated

with the bioactive H2A

Complex, create painless

microchannels that

enhance the penetration

of active ingredients

for 72 hours. The

treatment stimulates

skin regeneration and

combats discoloration,

wrinkles, and sagging

with maximum

safety. Available in

F2 and F5 versions,

Dermapulse elevates

in-salon performance,

guaranteeing visible

results and zero

discomfort.

SEA VENUS

BEAUTY

INNOVATION

“Founded in 1998, leading professional hairdressing

brand in China for over 27 years,

with sales worldwide. We have established the

Zhejiang University (Hua Nan). Venus Joined

Research & Development Center. Carried out

cooperative researches with several professional

hairdressing research institutes from

Germany, Japan and other countries.We are

the owner of 6 professional line hairdressing

brands. In 2022, we extended our business to

online daily chemical industry, incubating two

online brands: Wantnow and Bela”.

OUR HISTORY

Sea Venus Group was established in 1998

with the founding of its manufacturing base,

Sea Venus Meticulous Chemical Co., Ltd., in

Guangdong, China. From the very beginning,

the company has been driven by a strong

commitment to innovation in the professional

hairdressing industry. In 2000, Sea Venus invented

the ION Straight Perm, marking a major

breakthrough and setting new standards for

professional hairdressing technology. Just one

year later, in 2001, the company introduced advanced

foreign professional hair coloring technologies,

beginning its pioneering journey in

black hair bleaching and coloring. In 2003, Sea

Venus further strengthened its technological

leadership by introducing Japanese acid–base

balance perm technology, which promoted the

concept of healthy and scientifically balanced

perm treatments. Beyond technology, Sea Venus

has always believed in the power of education

and industry collaboration. In 2006, the

Group founded and sponsored the Asia Hairdesigner

Association (AHA) and organized the

Asia Hairdesigner Festival (AHF), creating an

influential platform for professional exchange

across Asia. In 2007, HA London was established,

becoming one of the most influential

ABOUT US

Company Name:

Sea Venus Group

Company Address:

No.19 East Side Road, West

Second Ring Road, Leping

Town, Sanshui District,

Foshan City, Guangdong

Province CHINA 528137

Website:

www.seavenus.com

CEO:

MR Eric Zhao

Founded in:

1998

Main Brands:

True Five, Colonna,

Monetti, Shifmay,

Kingon, Seavenus

Left, CEO

Eric Zhao.

hairdressing academies in China. In 2008,

Sea Venus established the AHA No. 1 Primary

School and has continued to participate in

the establishment of new AHA primary schools

every year since, demonstrating its long-term

commitment to talent development and education.

In 2016, the company took another

important step forward with the establishment

of Vennus Hair & Skin Laboratory Ltd., reinforcing

its focus on research and innovation. This

commitment was further expanded in 2022

with the development of OEM and ODM businesses,

as well as the establishment of a joint

Research and Development Center in collaboration

with Zhejiang University (Hua Nan). In

2023, Vennus Hair & Skin Laboratory entered

its second phase of development, significantly

enhancing its R&D capabilities. Most recently,

in 2024, Sea Venus expanded internationally

with the establishment of its Japan subsidiary

and launched the Asian Beauty Industry Vocational

Skills Competition, continuing to shape

the future of the beauty industry across Asia.

Today, Sea Venus Group stands as a leading

force in professional hair and beauty innovation,

education, and international collaboration.

REASONS WHY

A modern enterprise integrating

professional hairdressing product

research and development,

design, production, sales,

training, service and one-stop

OEM/ODM processing

An area of 33,300 square

metres and has 26 professional

production lines for shampooing,

conditioning, decorating, perming

and colouring hair

R&D Established the Zhejiang

University (Hua Nan). Vennus

Joined Research & Development

Center

SEA VENUS

STAR

PRODUCTS

Monetti Professional

Hair Color

Shine-locking color, with

2-in-1 care. A gentle

formula with a pleasant,

non-irritating scent

ensures even pigment

penetration for soft,

glossy, vibrant hair. Longlasting,

brilliant color

made easy.

Colonna Hair Color

Achieve uniform color in

a single application—no

pre-toning or base color

needed. Expertly covers

gray with a translucent,

airy finish for a

dimensional and stylish

look. Quick application,

perfect results—your

next masterpiece awaits.

Monetti Professional Hair Color :

We begin with meticulously selected raw materials, subject them to rigorous

manufacturing processes under strict international quality standards. The result?

A superior product where texture, vibrancy, and performance consistently withstand

the test of your expertise.

Why Stylists Trust Monetti:

• Precision & Ease: Exceptional control over brightness. Accurate, predictable

color payoff across multiple sections—no base color needed.

• Superior Performance: Powerful gray coverage, rich muted tones, and stunning

transparency for multi-dimensional depth.

• Dynamic Versatility: Ideal for creating luminous, fashion-forward looks that

are beautifully easy to evolve and refresh.

The professional tool for boundless creativity and flawless, lasting results.

The Art of True Color.

SIKHA

PRODUCTS FOR

GENZ AND MILLENNIALS

Sikha is a professional capillary cosmetic

brand inspired by the philosophy of Gen Z and

Millennials who value sustainability and

practicality. Sikha products are vegan, crueltyfree,

and made from natural ingredients such

as Rice Bran Oil. Sikha offers quick and easy

solutions for professional hair care that suit

the busy lifestyle and ethical standards of the

new generations. Sikha uses green energy

and Industry 4.0 technology to reduce its

environmental impact and optimize its

production chain.

ABOUT US

Company Name:

SIKHA HAIR CARE

Company Address:

via Emilio Betti n.2 - 62020

Belforte del Chienti (MC) ITALY

Phone: +39 0733904373

Email: info@sikhahaircare.com

Website:

www.sikhahaircare.com

Founded in:

2022

Founder and CEO President:

Mr Massimo Feliziani

Regulatory Manager:

Mrs. Francesca Feliziani

Manager Export Dept:

Dr. Jessica Bosco

Main Brands:

Sikha shampoo & Mask,

Sikha Styling & Nourishment,

Diamond Lamellar Treatment

CLEAN AND SAFE

The brand Sikha - a Teen Idol was born in

2022 to meet the needs of the New Adult

Generation in the world of Made in Italy

beauty. It targets Gen Z and Millennials and

offers a new approach to professional hair

care that values their attention to sustainability

and the practicality of quick & easy to use

technologies. Young people are more attentive

to their hair’s care and beauty than previous

generations. They are much less oriented

towards perfection, seeking instead a more

natural prevention and an authentic beauty

routine; that expresses their own personality

and ethics. They have transformed the beauty

industry by establishing a new model of

beauty that is “clean” and “safe”. The Gen

Zer consumer is a consumer who is as

attentive to the needs of the Planet as to

those of their own Person. Sikha wants to

follow up on this change in the perspective of

the new generations, responding promptly to

the needs of a generation with a frenetic pace

of life and which demands reliability in terms

of immediacy of result. The products in the

Sikha range aim to offer professional

treatments whose characteristics are quick

and ease of use and top performance,

dispelling the belief that rapidity is synonymous

with carelessness. In the same way, Sikha

embraces the safe and sustainable beauty

model that this target audience refers to. All

Sikha formulations are certified vegan and

cruelty free with a perfect balance of excipients

and active ingredients of plant origin. Sikha

products do not contain PARABENS,

PARAFFINS, SILICONES, PETROLATES,

POLYOXYTHYLENE COMPOSITES, SLS, SLES.

SUSTAINABILITY AND NATURALS

INGREDIENTS

Sustainability is a key point for the brand,

which appeals to the young people’s sensitivity

towards environmental issues. The company

uses a green energy in all production phases

to minimizing the impact on environment by

reducing CO2 emissions, thanks to the

photovoltaic system it is equipped with. The

Industry 4.0 system monitors all the

production processes, ensures control and

optimization of the entire production chain.

The close attention to the development of

natural, high-quality formulas is also reflected

in the choice of selected natural ingredients

such as Rice Bran Oil. This active ingredient

contains no GMO derivatives and is not

produced from genetically modified plants.

Furthermore, it has never been tested on

animals and its Italian origin is certified. This

precious active ingredient used in oriental

cosmetics for its antioxidant properties for

daily body, face and hair care has been chosen

by Sikha as the common denominator of all

its references in its various lines: coloring,

washing and styling.

REASONS WHY

Sustainable production &

packaging

Quick & easy to use

Vegan & Cruelty free formulas

University R&D and Innovation

100% MADE IN ITALY Production

Industry 4.0 and Smart

Manufacturing

Genderless products

Dedicated to the Gen Z and

Millennials

SIKHA

STAR

PRODUCTS

thicker. TON 618 not only

performs extremely well

in terms of bleaching, but

also acts as a beauty

treatment for the hair.

TIMELESS Hair Color

Cream Ten minutes only

Timeless is the


hair color that provides

perfect coverage in just

10 minutes. Timeless is

the new generation of

color: fast, effective, easy

to use and safe. Its

formulation includes the

Innovative Dermo

protective Enzymatic

Control patent, based on

fruit acids, which protects

the skin and hair during

treatment; this means

that even the most

sensitive subjects can

use this product without

experiencing unpleasant

inconveniences or skin

disorders. Timeless is

VEGAN, without

PARABENES, PARAFFINS,

SILICONES,

POLYOXIETILENATED

COMPOSITES.

TON618 Bleaching

Powder/Cream

TON 618 bleaching

powder/cream is an ultraperformance

product that

lightens hair by up to 10

tones. Thanks to the

Fermented Hyaluronic

Acid functional plex, the

hair fibre is plumped up,

every interstice filled and

repaired. The formula is

enriched with precious

active ingredients such

as Meteorite and Black

Diamond powder and

Black Perilla Oil. In

addition, it contains a

high percentage of

Kaolin, which confers

softening and

remineralising properties.

Finally, Guar Gum in the

formula protects the hair

by making the cuticles

NEBULA Chromatic

Hair Treatment

Nebula is a professional

direct coloring mask

designed to combine

intense color with a

deeply nourishing

cosmetic treatment in a

single step. Ideal for

reviving highlights,

personalizing tones, and

maintaining hair brilliance

between salon services,

this product utilizes

cutting-edge technology

based on latestgeneration

pure pigments,

strictly formulated

without ammonia or

oxidants. Its effectiveness

is enhanced by a sealing

action triggered by its

acidic pH (ranging from

4.0 to 4.5), which closes

the hair cuticles to

ensure extreme shine

and longer-lasting color.

At the same time, the

inclusion of Macadamia

Oil guarantees deep

nourishment; thanks to

its richness in

antioxidants and fatty

acids, hair becomes

visibly healthier, silkier,

and softer to the touch.

The range offers

extensive customization

options with ten

distinctive shades,

ranging from classic

tones like Gold,

Chocolate, and Copper to

bolder, modern hues

such as Blue, Emerald,

Pink, and Purple, as well

as the elegant Bronze,

Red, and Silver.

DIAMOND LAMELLAR

Treatment

Diamond Lamellar

Treatment is the ultra-fast

mirror effect treatment

that has a conditioning

and repairing action on

damaged areas of the

hair. The innovative spray

formula, with no rinsing

and no laying time,

guarantees an immediate

mirror effect shine in just

two steps: rinsing with

Diamond Lamellar basic

shampoo with pH 7.5

#22 opens the scales,

preparing them for the

Diamond Lamellar fluid

#23, which is applied by

spraying it onto damp,

towel-dried hair and then

blow-drying. The formula

is VEGAN without SLS;

SLES; PARABENES,

SILICONES, SULPHATES.

TAI WAH

SERVING THE NEEDS

OF HAIRDRESSERS

Tai Wah Distributors was founded in 1956 as

a partnership and reincorporated as a private

limited company in 1971, operating as a

regional Distributor in Professional Hair and

Beauty Care Products and introducing prestige

brands to regional markets.

Then in the late 1990s, Tai Wah Distributors

entered the Chinese market also with a view to

setting up manufacturing facilities there. With

the professional expertise and know-how gained

as distributors, the company decided to venture

into the development of professional hair and

beauty tools and equipment in 2001, leading to

the founding of the TUFT brand.

Ever since, TUFT has grown and evolved, working

closely with both end consumers and our

distributors worldwide to design and manufacture

a wide range of professional hair & beauty tools

and equipment, as well as accessories, to serve

the needs of hairdressers and beauty therapists.

TUFT was created to provide innovative machines

and tools for the hairdressers and beauty

therapists using the latest technologies

available. Tai Wah Distributors Pte Ltd. has been

ABOUT US

Company Name:

Tai Wah Distributors Pte. Ltd.

Company Address:

TUFT

701 Sims Drive #03-06

LHK Building Singapore

Singapore, 348574

Tel. (+65) 6287 1919

Fax (+65) 6280 4835

Email: tuft@tuftintl.com

tw_maisyfoo@taiwah.biz

Website:

www.tuftintl.com

Started in:

1956, becoming an Ltd. In 1971

Managing Director:

Mr Toh Kok Swee focuses

on technological innovations to improve the

hairdresser's work

Leading Export Destinations:

Singapore, Malaysia, Thailand, Indonesia,

Hong Kong, China, Japan, Poland, Germany,

Poland and the Middle East

Just some of the many

products produced

under the TUFT brand

name and under

contract manufacturing

agreements.

REASONS WHY

Decades of experience in both

distribution and manufacturing

of professional hair care tools

and products

Strong focus on Research

& Development

Breakthrough technologies

to facilitate and improve

the work of hairdressers

Focus on both performance

and design

Excellent worldwide distribution

channel

Participation in international

trade fairs

serving professional hairdressers and beauty

therapists for the past many decades and thus,

We understand the needs of these people.

Participation in international trade

fairs boosts visibility and brand name

recognition worldwide.

INNOVATION AND TECHNOLOGY

In 2016, Tai Wah Distributors established a

Product Development Center where a team of

engineers works closely with production

engineers and special consultants to develop

and produce professional hair equipment

using the latest innovations and technologies.

Tai Wah Distributors take product concept

and design seriously, ensuring that their

products have a strong aesthetic appeal amd

are user-friendly for market professionals.

By actively participating in trade shows like

Cosmoprof Worldwide, Beautyworld Dubai etc.

Tai Wah Distributors not only manage to bring

products to a global level, but also exploits

opportunities to speak to trade professionals

directly to gain a better understanding of their

needs. The information obtained is then used

to orient product development efforts.

TAI WAH

STAR

PRODUCTS

T8i Turbo Professional

Dryer

The T8i Turbo is TUFT's

latest 2000W digital

hair dryer, featuring a

high-speed motor for

enhanced performance.

Equipped with an ultrastrong,

compact, and

durable dual-propelling

motor running at

110,000 RPM, it delivers

a soothing yet powerful

airflow through its

electronically powered

design. The built-in ionic

technology significantly

reduces static and frizz

during blow-drying

and styling, leaving hair

smooth and shiny.

It offers three speed

and heat settings, along

with an instant cold shot

for optimal styling

control. A locking feature

prevents accidental

changes to speed or

Tuft Vista Series

The TUFT Vista series is

a newly launched barber

range by TUFT, featuring

a vector motor. Both the

Vista clipper and trimmer

can operate with or

without a cord. Equipped

with a turbo-charged

motor running at 13,000

RPM, it delivers superior

power, energy efficiency,

and performance

compared to other TUFT

models. The Vista series

offers smooth, precise

blunt cuts with its widerange

blade and includes

a zero-overlap

adjustment for faster,

more accurate edging.

The TUFT Vista C and

Vista T come with an

adapter featuring

interchangeable plugs,

making them compatible

with EU, UK, and US

outlets for global use.

Ultima i-touch – Machine

The Ultima I-Touch hair

machine is TUFT's

upgraded version of the

Ultima machine, now

featuring a touch screen

panel. This versatile hair

and scalp machine

enables in-salon

treatments, accelerates

hair color processing,

and offers Red and Blue

Chromotherapy for scalp

care. An optional ozone

function helps eliminate

unpleasant chemical

odors from treatments

and can also address

dandruff by removing

bacteria from the scalp.

Granite Plus Hair Iron

The Granite Plus Hair

Iron is a professional

high-treatment styling

tool designed for the use

with hair treatment

products, allowing heat

to penetrate hair follicles

for faster, more effective

results. With its

improved formula on the

nano ceramic technology,

it releases negative ion

to reduce moisture loss

in the hair and neutralize

hair static. The extra

smooth plates allow the

hair to glide through

the plates effortlessly

creating an ultra-shine

and smooth effect.

It also has longer plate

design that allow wider

sections of hair to be

styled. The hair iron has

multi directional floating

plate to ensure perfect

plate-to-hair contact as

C

M

Y

CM

MY

CY

CMY

K

heat settings, while the

memory function stores

the last used settings

for added convenience.

The T8i Turbo is TUFT's

revolutionary

professional dryer,

launched for 2025.

well as provides instant

heat recovery in less

than 2 seconds to

ensure consistent heat

for continuous use.

The ergonomic design

of the handle makes it

easier for the stylist

to maneuver the tool

around for better control.

TECNO DRY

100% MADE IN ITALY

OUR STORY

Tecno Elettra was founded in 1982 as an

Italian manufacturing company with the aim of

combining traditional hand-made and industrialscale

production of 100% MADE IN ITALY

professional hairdryers. This ambitious goal

was achieved after a constant period of growth,

development and attention to continuous

improvement, with the right mix of tradition,

local culture, research, innovation and quality.

Over time, new models were created with more

and more technology and attention to Italian

craftsmanship. Investments in research &

development and quality control, together with

ABOUT US

Company Name:

TECNO DRY Srl

Company Address:

Via Puglie, 6/8

60030 Monsano (AN)

Italy

Tel. +39 0731 377 200

Email: info@tecnodry.it

Website:

tecnodry.it

Founded in:

1982

Head of Sales

Daniele Focante

d.focante@tecnodry.it

Export Manager

Gattafoni Cinzia

Main Export

Destinations:

Europe, Middle East

and Central America

numerous international certifications, have

allowed Tecno Elettra to grow and consolidate

in several different countries.

OUR PRESENT

In 2022, Tecno Dry took over from Tecno Elettra

to carry on the tradition of the 100% MADE

IN ITALY products. Constantly looking for new

ideas and solutions, the company is a leader

in design, technology and ergonomics. Today,

Tecno Dry offers a wide range of professional

hair dryers of excellence. With its many

product ranges and a comprehensive customer

satisfaction policy it can meet your every need

in the world market with the innovation and

reliability demanded by the best hairstylists.

Punctuality and continuous improvement

represent the milestones of our company.

Tecno Dry

headquarters in

Monsano, Italy.

OUR APPROACH TO WORK:

THE TRUST WE CREATE

The purpose of Tecno Dry is to strengthen

and expand its distribution network, focusing

on exclusive distributors and importers.

Over the years, we chose to walk side by side

with our clients and we selected companies

interested in long-term relationships with

exclusive agreements. These policies

allowed Tecno Elettra to grow together with

its customers and to make the TE brand a

solid and reliable trademark.

REASONS WHY

More than 35 years of

Italian manufacturing

experience

Exclusively professional

products

Complete production

chain and internal R&D

International profile

together with innovation

and tradition

International quality

certificates

Worldwide presence

Private label services

STAR

PRODUCTS

Nano

What do you need?

This is the very first

question asked when

a new idea begins

to take shape, long

before sketches or

specifications, before

everything else.

At Tecno Dry this question

marked the starting point

of a shared process: a

synergy between Italian

engineering expertise and

deep market knowledge,

shaped by real-world use

across the global market

landscape.

Our Concept

What does true styling

performance mean for

both everyday users and

industry professionals?

How can power remain

precise, controlled, and

reliable — even within

a nano, ultra-lightweight

design? Can size and

weight be reduced


airflow, efficiency, or final

results? Every question

guided a deliberate

choice. Every choice

defined the outcome.

The result is a balance of

engineering intelligence

and refined design —

where compact form

meets uncompromised

performance.

Experience technology

in action!

The Nano Maximum fits

comfortably in the palm

of your hand — but don’t

let its size fool you.

With powerful

performance and

an advanced digital

brushless motor reaching

110,000 rpm, it delivers

a strong, stable airflow

for efficient drying and

precise styling.

Weighing just 200

g, featuring an

ergonomic design and

a professional cable, it

offers complete freedom

of movement. And thanks

to its ultra-quiet operation

(only 72 dB), it’s ideal

TECNO DRY

even for environments

with small children or

pets. With 3 temperature

settings, 2 speed levels,

and a cool air function for

long-lasting results, Nano

Maximum adapts to every

styling need.

Its heat alternation

system reduces frizz,

while the intelligent

temperature control, with

100 measurements per

second, protects the hair

with every pass. Finished

styling? The self-cleaning

function keeps the filter

clean and performance

always at maximum.

The TECNO DRY Nano

Maximum comes with

one concentrator nozzle

and a practical travel

pouch, so you can take

it with you anywhere.

If you’re looking for a

smart, compact, quiet,

and powerful hair dryer,

Nano Maximum is made

for you.

Made For Precision

without compromise

Designed to meet

professional standards,

Nano Maximum is ideal

for modern barbershops

and demanding

professionals. Despite

its compact size, it

delivers precise styling

performance, control, and

reliability comparable to

full-sized professional

hair dryers, making it a

powerful solution for daily

use without compromise.

BARBERING

Perfect for barbers,

the Nano Maximum

delivers professional

performance with

its 110,000 RPM

brushless motor

for fast results. Its

ultra-lightweight

200g build ensures

effortless use during

long hours, making

it ideal for precision

styling and busy

salon days!

OUR FOCUS:

CUSTOMIZATION

All Tecno Dry products can be customized

according to the customer’s needs; it is

therefore possible to design and create a

specially made product focusing the attention

on a personalized marketing, with the aim

to target the market segment identified by

the Customer. Customization can refer just

to graphics and aesthetics by adding the

customer’s logo on the product, but it can

also involve inner components, in order

to satisfy the end user requests. During

the customization process, it is of utmost

importance to remember that the specific

needs of the Customers are the basis on

which a new product is shaped out of an

already existing one from Tecno Dry’s range.

This generates a constant interaction among

Tecno Dry, Customer, market demands and

development of a new brand.

KIDS

The Nano Maximum

is incredibly

lightweight at

just 200 g and

features a compact

design, making

it easy to handle

even for kids. With

advanced safety

features and gentle

airflow control, it’s

perfect for safe and

comfortable use by

the whole family!

PETS

Thanks to its

quiet operation

at just 72 dB, the

Nano Maximum is

perfect for use on

pets. Its low noise

levels ensure a

stress-free grooming

experience, keeping

your furry friends

calm while delivering

gentle, effective

drying every time!

PREMIUM GIFT BOX

Nano Maximum comes in premium packaging

with elegant silver detailing, making it perfect

for gifting or personal use. Included is a stylish

fabric storage pouch, ideal for keeping your

dryer protected and easily portable — whether

you’re heading to the gym, a hotel, or traveling.

110.000 rpm

Self Cleaning

function

power

At the heart of NANO MAXIMUM lies a compact

yet powerful 110,000 RPM brushless motor,

4 Heating settings

Cold

Warm = 50 o C

Hot = 65 o C

Hot/Cold

without compromising on performance. This

motor’s advanced technology ensures durability

and quiet operation, enhancing user comfort.

2 speeds

I = 14m/s

II = 18m/s

Including nozzle

5,5 x 0,5 cm

Professional

2m Cord

clean

The built-in temperature sensor is installed at

the air outlet to prevent from hair damage due

to overheating, the sensor controls temperature

nicely at the frequency of the temperature

calibration of 100 times per second according to

different temperature modes.

Experience the perfect combination of power and portability with the Tecnodry

Nano Maximum Hair Dryer. Equipped with a brushless motor that reaches

110,000 RPM

are. It features 3 temperature settings and 2 speed options, plus a cold air func-

intelligent

The alternate cool and warm air function allows you to control the air temperaensuring

the dryer stays in top condition with minimal maintenance by removing

dust and hair buildup automatically. Despite its power, it operates at a quiet 72

dB, making it unobtrusive.

With intelligent temperature control that adjusts 100 t/sec, and 800W for

al results. Weighing just 200g and with a 2-meter cable, it’s the perfect travel

companion for salon-quality results anytime, anywhere.

-

control

The motor fan supports reversing and onekey

dust removal. It automatically cleans dust

after extended periods of use. Ensuring that the

product always performs well.

URBAN

KERATIN

INNOVATIVE

PRODUCTS

Urban Keratin’s journey began in 2010, in the

heart of Marseille, France, driven by a passion

for high-performance haircare and new trends.

Founded by Mélanie Audouin and Bernard

Bigiaoui, we wanted to give women what

they deserve: silky, nourished, protected hair,

while saving them precious time. Through our

travels, we decided to allow them to create a

unique and innovative product. We discovered

the benefits of plant keratin for hair and

decided to create a straightening product that

met French standards. Drawing on our years

of experience as hairdressing distributors,

we teamed up to design and market the first

keratin straightening product to meet French

standards. Its exclusive formula relaxes curls

by up to 90% and provides in-depth treatment for

all hair types, lasting from three to six months.

This innovation, which met the expectations of

the Urban Keratin woman, was an immediate

success. Inspired by the vibrant energy of our

Mediterranean roots, we craft each formula

with precision, ensuring that every product

enhances the health, strength, and radiance

of your hair. Rooted in sustainability and

excellence, Urban Keratin is more than brands

- it’s a commitment to luxurious, effective, and

responsible haircare.

Since 2024, we have integrated a laboratory

(based in Provence) into our group to enable

us to create, innovate and fully control our

production system. Urban Keratin Group

brings together our brands - Urban Keratin,

Luxe Color, and Men Stories - as well as 1,900

m² of laboratories and production facilities,

showcasing the excellence of our R&D in

terms of naturalness and efficacy. Discover

more at: https://urbanteklaboratoire.com.

It's an opportunity for us to take research and

development to the next level, for hair care at

ABOUT US

Company Name:

URBAN KERATIN FRANCE

Company Address:

15 Bd De St Loup 13010 Marseille, FRANCE

E-mail: marketing@urbankeratin.fr

Website: www.urbankeratin.fr

Founded in: 2010

Marketing manager: Mr Thomas Bonnieux

Export Manager: Mr Bernard Bigiaoui

Main brands: Urban Keratin, Men Stories

Main Export Destination: Canada, Middle East

the cutting edge of technology. Today, we want

to share our French know-how with the rest

of the world and increase URBAN KERATIN's

presence worldwide.

WHY DISTRIBUTE URBAN KERATIN?

• FRENCH QUALITY: Each of our products

is rigorously tested to ensure impeccable

quality, combining performance, sensoriality

and compliance with the strictest standards.

• PRODUCT INNOVATION: Thanks to cuttingedge

technologies and constant research,

our formulas are developed to deliver optimal

results while respecting hair health. We work

hard every day to develop new formulas and

innovative protocols. Our Ocean Therapy

range won the Grand Prix de l’Innovation

2024- 2025 MCB PARIS in the shampoo &

care category.

• HIGH QUALITY INGREDIENTS: Inspired by

advances in cosmetics, our brand incorporates

skincare ingredients into its formulas to

offer exceptional hair care. Hyaluronic acid

for intense hydration, marine collagen for

regeneration, and ceramides to strengthen

the hair fiber.

• REASONED FORMULAS We limit fragrances

in our formulas, and the majority of our products

are vegan, SLS- free and paraben-free.

URBAN

KERATIN

STAR

PRODUCTS

MY KERATINE MASK

Our best-seller product

since 2010. Its

composition with biomolecules

of vegetable

keratin, wheat protein

and vegetable glycerin

penetrates and

reconstructs from the

inside the structure

of damaged, brittle

or chemically treated

hair, while nourishing

and hydrating it for 3

weeks. Softens without

weighing down and

makes styling easier.

LIFT HAIR BOTOX

MASK

Mask created with

four premium active

ingredients : hyaluronic

acid, activated charcoal,

plant-based keratin and

diamond powder. This

black mask with a light

texture rejuvenates the

hair instantly thanks

Urban Color Oxidizers,

this creamy formula,

enriched with hyaluronic

acid, diamond powder

and vegetable-based

keratin, optimizes the

pigmentation of the

hair fibre, providing

perfect coverage for

white hair and complete

comfort for the scalp.

Developed using

our KD alliance 3D

technology, it provides

deep hydration and

exceptional shine

for all hair types.

OCEAN THERAPY

STRAIGHTENING

TREATMENT

This new-generation

treatment draws

its power from the

ocean, thanks to

marine collagen, and

is accompanied by a

range of revitalizing

treatments enriched

to its Botox, detox and

nourishing effects. The

diamond powder in

this innovative formula

enhances shine and

strengthens the hair.

Last 1 week.

URBAN COLOR

COLOURATION

3D technology

ammonia-free oxidative

dye. Combined with

with seaweed. Marin

Ocean Therapy

smoothing treatment

leaves hair perfectly

smooth, relaxed and

luminous under the

effect of heat. It

provides softness,

discipline and

suppleness while

eliminating frizz. No

smoke, no yellowing.

www.linkedin.com/company/urban-keratin

www.instagram.com/urbankeratin

www.facebook.com/urbankeratinworld

VITALFARCO

HAIR COSMETICS

HAIR CARE EXCELLENCE,

SINCE 1969

PROFILE

For over 50 years Vitalfarco has been telling

a story of quality, innovation and ethical

commitment that has always been lived

alongside the salons.

Among the Italian leaders in the production

of hair bleaches and dyes, today the

company exports all over the world its

know-how in the formulation of cutting-edge

treatments for hairstyling professionals,

aiming to always offer the highest quality

and performance, with full respect for people

and the environment.

Already appreciated and renowned for the

excellence of its private label service, today

Vitalfarco can boast a global distribution

network in over 60 countries thanks to a

portfolio of brands that meets different

market and positioning needs:

ROVERHAIR: premium hair care brand with

vegan-friendly and certified lines;

MAXIMA: maximum quality and performance

in line with the best hair fashion trends;

VITAEL: versatile, reliable and safe professional

products, in the salon and at home.

ABOUT US

Company Name:

Vitalfarco Hair Cosmetics

Company Address:

Via A. Canova 8/10

20094 Corsico (MI) - Italy

info@vitalfarco.com

Website:

www.vitalfarco.com

Established:

1969


60

Main Brands:

Maxima Professional,

Roverhair, Vitael

CEO:

Luca Messinese

Export Manager

(Maxima Professional, Vitael):

Carlo Crosti

Export Manager (Roverhair):

Maria Vassileva

Export Manager (Private label):

Daniela Colleoni

Luca Messinese

OUR BRANDS

Roverhair

Maxima

Vitael

REASONS WHY

A family business company

since 1969

Sustainable production

and certified quality

100% control of the value chain

Global distribution network

Internal laboratory

360° customer support

Tailor-made education offer

A differentiated brand portfolio

R&D

The internal laboratory, in collaboration with

university departments, constantly deals

with research and development as well as

product quality control. Dozens of tests are

performed daily in the internal technical

room, while training courses are held

regularly within our academy for the correct

use of the products.

VITALFARCO HAIR COSMETICS

MISSION

At Vitalfarco, the entire business is based on

a clear and simple mission: to guarantee professional

hairdressers products that exceed

expectations, further qualifying their professionalism

and talent in the eyes of customers.

SUSTAINABILITY

Intelligent systems for production plants

management, technologies for halving

water consumption, advanced wastewater

purification systems and photovoltaic panels

to reach energy autonomy: these are just some

of the implementations aimed at minimizing

the environmental impact of the business.

Vitalfarco constantly invest in the research of

raw materials with low environmental impact

and active ingredients from up-cycling, as well

as adopting complete ecofriendly packaging.

Moreover Vitalfarco supports environmental

sustainability through Fishing for Litter and

Plastic Circularity initiatives in key regions

worldwide, protecting marine ecosystems and

supporting local fishing communities (discover

more at www.vitalfarco.com).

EDUCATION

V_ACADEMY represents the beating heart of

Vitalfarco: not just an academy, but a meeting

point for connection, exchange, and inspiration.

A welcoming and exclusive environment, set

up with the most advanced professional

equipment, ideal for theoretical and practical

courses, workshops, and seminars. A place

designed to welcome hairstylists and image

professionals in a space that encourages

personal evolution and authentic exchange.

Here, every detail has been carefully crafted

to offer an immersive, engaging training

experience – one that sparks connections

and brings new ideas to life.

BRAND PORTFOLIO

Thanks to continuous investments in

developing a complete portfolio of brands and

lines, the company can offer a wide range

of high-quality technical products and hair

care treatments. Among the star products of

our premium haircare brand Roverhair: the

flagship line Electa, the innovative permanent

coloring system developed from an organic

formula based on quinoa extract; Essence,

the ammonia free demi-permanent coloring

system; Ultimate Nutris, the 100% vegan

certified line for hair reconstruction; Somnium,

for daily natural beauty routine; Gaudium

Rituals, the curative line that combines

science and nature to care for scalp and hair,

offering a sensory experience that brings wellbeing.

With Maxima Professional we enter

a universe of products and lines designed

to ensure maximum quality, performance,

and ease of use: Hair Color Plex, the cream

coloring system with a vegan formulation that

ensures maximum reliability and stability of

reflections while protecting the hair structure;

Hair Toner Plex, the acidic demi-permanent

colour with hyaluronic acid and sunflower

ceramides for a gentle tone-on-tone coloring;

Charcoal, the innovative line of professional

bleaching and blonde hair care with activated

vegetable charcoal; Therapy lines, a full range

of treatments for all hair needs. The portfolio

is completed by Vitael, the line of professional

treatments specifically formulated to offer

reliable and versatile products, in the salon

and at home.

VITALITY’S

A HISTORY OF SUCCESS

AND VALUES

Farmen International Cosmetics Distribution

was born in 1964, in a small three-room laboratory

in Turin, Italy. A genuine firm, fruit of the

labour of two generations, offering effective, reliable

and cutting-edge products to beautytreatment

and hairstyle professionals. A firm

that is recognised and appreciated in more than

80 countries, across the five continents. Right

from the first product, Farmesil silicon spray, a

brainchild of founders Mariarosa Ceccon and

Piero Manzetti, it stood out for its innovative

and modern business approach. This is how

the first gas-free Italian hair spray, Natural, was

born, and all the other products that enrich its

three brands: Vitality’s, Neà-Spa and Fascinelle.

Below, Farmen's Management

and headquarters.

ABOUT US

Company Name:

Farmen International

Cosmetics

Distribution SpA

Company Address:

Via Leinì, 150

10036 Settimo Torinese (TO)

Italy

Website:

www.farmenspa.com

Founded in:

1964

Main Brands:

Vitality's, Neà-Spa,

Fascinelle


The World

A COMPLETE PRODUCTION CHAIN

One of their strong points is the ability

to manage the entire production chain within

the company: from the initial concept to the

selec-tion of raw materials and active ingredients,

right up to production, delivery

and educa-tion of the end user. Only in

this way, by meticulously checking each and

every step, Farmen can truly guarantee the

quality and reliability of their products. These

tests are so stringent that no more than around

100 of the approximately 600 formulas evaluated

every year are actually manufactured on

an industrial level. Since its establishment,

Farmen has always pursued a single objective:

offering beauty and style professionals effective,

reliable and innovative products to meet all

their working needs. The result of this commitment

is reflected today in three production

lines: Vitality’s and Fascinelle. Vitality’s is the

line dedicated to hair stylists, offering a complete

high-quality range designed to enhance

clients’ style and improve their well-being.

These specific colouring, shaping and styling

solutions offer added value: the creativity and

experience of Italian-made products.

Fascinelle, the brand created to satisfy the

needs of clients who purchase through the

pharmacy channel, is a complete line of highend

products for the well-being and styling of hair.

Left, some images of

the production chain.

REASONS WHY

A Modern Company

Strong Research and

Development Department

A complete production

chain

Local and glocal at the

same time

Made in Italy

Strong values

50 years of experience

THE CHARTER OF VALUES

Farmen has always believed in values such as

respect for the environment, safety at work,

customer care and commitment to the local

environment, with the awareness that profit

and responsibility cannot be separated. Today

Farmen has decided to go beyond this mission

statement, formalising their values and objectives

with the project “The Sustainable Colours

of Beauty”, a social responsibility strategy that

aims at promoting a new kind of beauty, closer

to the Environment and to People. The first result

of this commitment was the formalisation

of the “Charter of Values and Commitments”

which was born as an evolving document and

becomes richer through dialogue with all the

firm’s stakeholders. One of Farmen’s strong

points is the internal management of most

of the supply chain, which ensures the maximum

quality, transparency and reliability of

their products. Raw materials: Farmen is developing

a sustainable supply policy based on

environmental and human rights protection.

The aim is to guarantee that even suppliers

of their main ingredients respect this policy by

the end of 2026. Packaging: Farmen is at work

to eliminate overpackaging, reduce the weight

of packages by Italian quality in the World. Reconciling

this two-fold nature has always been

one of the essential points in its corporate mission:

for this reason, 70% of personnel lives in

Settimo Torinese and 90% of first level suppliers

can be considered local. Always in

this perspective, Farmen offers continuous

and practical support to the local social

fabric, sponsoring sport activities, NPOs, students,

hospitals and other organisations. But

international markets are also an integral part

of the soul of Farmen: future goals include

pene-trating markets in ex-Yugoslavia, Argentina,

Perù, Chile, Turckey, Singapore, Mongolia,

Norway, Swe-den, UK, Ireland, Iceland, Mexico,

South Africa. What type of partners are

we looking for? Professional importers, corporations,

and retail chains.

VITALITY’S

PEOPLE: THE ADDED VALUE

Farmen’s employees are their greatest asset:

for this reason, the firm guarantees health protection

and safety at work, transparent recruitment

policies, equal opportunities and equitable

remuneration, special terms for maternity

and agreements with nurseries, freedom of

trade union representation and continuous

professional development. In parallel, we share

the will to commit to a strategy of tangible

and transparent external communication, to

make Farmen’s commitment visible and involve

the entire supply chain. Additionally, we

support the local environment and the local

communi-ty, with the creation of virtuous economic

and social systems.

STAR

PRODUCTS

Mix & Match is

Vitality’s

Mix & Match is Vitality’s

innovative tone-on-tone

colouring system with

an acid pH. Designed for

optimum performance

and protection, it

provides vibrant colour

while respecting hair.

Mix & Match marks

a new era in Vitality’s

colouring, combining

technology and delicate,

nourishing ingredients.

It is the ideal choice for

those attentive to both

beauty and hair care.

• Treatment colouring

Leaves hair soft and

easy to comb. Hair

appears fuller, with

greater body.

• Gloss-finish colouring

After colouring, hair is

brighter, sleeker and

shinier. Mix & Match

gives an immediate

gloss eff ect.

• Personalised colouring

The colour obtained

depends on the hair

type, existing lightening

eff ects and the result

desired by the client.

Deco/Vitality’s

The Deco line is the

professional choice to

play freely with light

and look after hair at

the same time. Deco

contains Complex oil, a

precious blend of Cotton

oil and Illipe butter

that by nourishing the

hair helps reduce the

depleting effects of the

bleaching process. The

keratin in the formula

works synergistically

with the Complex oil

to protect hair and

condition it superbly.

Deco comprises a

complete range for all

lightening needs, looking

after both scalp and hair.

Tone/Vitality’s

Delicate tone-on-tone

colouring with no

ammonia. It works

gradually over time and

doesn’t lighten the base,

for an extremely natural

colour. Thanks to Switchon

Technology, every

nuance was broken

down into all its tones to

scientifically balance the

percentages of coloured

pigments and thereby

obtain pure nuances.

Care & Style

The first Vitality’s line to

bring together hair care

and styling products in

one single range.

TREATMENT caring for

the hair of your customer

STYLING for the final

touch

A complete, smart range

of essential products

for hairdressers, from

salon care and styling to

products for home use.

THE VEGAN* COLOUR

HIGH NATURAL INDEX

Equisetum

Marshmallow

Thyme

Green tea

Aloe

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX

Our commitment to respecting the planet and the beauty of women

Diamond

Skin Protection

Shine

Complex

Sweet

protection

Ammonia

free

With

PTD

Organic

extracts

We love

pets

*Contains no animal-derived ingredients

vitalitys.it

YOURS

TRULY

REDUCED TO

THE ESSENTIALS

Yours Truly is the professional haircare brand created

and owned by Wild Beauty GmbH (Germany). Built on

salon heritage since 1994, the brand is developed for

the professional channel with protected distribution as

its core principle. Individual product-code tracking

makes product origin and authorized routes traceable,

helping maintain a stable, professional-only market for

salons and partners. Designed for long-term, partnerled

market development worldwide. The assortment is

deliberately compact: 24 essentials structured in a

clear four-step system—Cleanse, Care, Style, Finish.

This reduces complexity in training and daily use,

supports consistent recommendations, and keeps

retail routines easy to execute. Performance is

consistent across the range through a proprietary

complex designed to provide dependable care and

hydration in every formula, combined with premium

sensorial quality and practical salon usability. Yours

Truly is positioned at an accessible price level,

balancing professional performance with a streamlined

range that can scale efficiently in distribution.

STAR

PRODUCTS

All Hair Types Shampoo

A gentle daily cleanser for all hair types, designed to

leave hair clean, soft, and balanced without heaviness.

Repair Mask

An intensive conditioning treatment for stressed or

damaged hair, supporting a smoother feel, improved

manageability, and a stronger-looking finish.

Styling Serum

A lightweight smoothing serum that helps control frizz,

enhances shine, and supports a polished, salon-ready

look through styling.

ABOUT US

Company Name:

Yours Truly /

Wild Beauty

GmbH

Company Address:

Breslauer Straße

20, 64342 Seeheim-

Jugenheim, Germany

Website:

https://yourstruly.eu/en

Marketing Manager:

Chresten Dagné

salon essentials

for PERFECT HAIR

* Calculated according to ISO 16128. Percentage varies depending on product.

Affordable, professional salon quality made simple.

A curated range of 24 essential products across clean, care,

style, and finish, designed for daily use behind the chair.

Exclusively offline and salon-only, ensuring protected

sell-through for salons.

www.yourstruly.eu

THE LEADING B2B BEAUTY

EVENT IN ASIA-PACIFIC,

DEDICATED TO ALL

SECTORS OF THE BEAUTY

INDUSTRY

HONG KONG

ASIAWORLD-EXPO

10 – 12 NOVEMBER

2026

HONG KONG

HONG KONG CONVENTION

& EXHIBITION CENTRE

11 – 13 NOVEMBER

2026

COSMOPROF-ASIA.COM

Organiser – Cosmoprof Asia Ltd

A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai,

Bangkok, Miami

120+ 1984

33 25

COUNTRIES WE DO

BUSINESS WITH

YEAR WE WERE

FOUNDED

DOMESTIC

REPRESENTATIVES

INTERNATIONAL

REPRESENTATIVES

WORLD’S LARGEST BEAUTY SALES REPRESENTATIVES ORGANIZATION

WHO WE ARE

The Kirschner Group, Inc.

is a professional sales organization

with over 35 years of experience

growing America’s leading,

professional beauty brands.

We are the only sales organization

that has a presence in all 50 states,

Canada, and the entire

international marketplace.

WHAT WE DO


connects our brands to the right

distributor or retailer.

We then manage the business

on a day-to-day basis, to

ensure our customers get the

support they need for the growth

of their brand.

WHERE WE SELL

Hair / Nail / Esthetic

Professional Distributors I Ethnic

Distributors I Barber Distributors

Chain Salons

Prestige / Department Stores

Beauty Retailers I E-Commerce

TV Shopping Network

THE KIRSCHNER GROUP, INC.

28328 Constellation Road

Valencia, CA 91355, USA

+1-800 527 8645 (toll-free)

+1-661 257 6260

www.kirschnergroup.com

info@kirschnergroup.com

tkg.beauty


PROFESSIONAL SALON BRANDS

HAIRCARE

HAIR TOOLS

EU

EU

EU

EU

EU

EU

MEN

HAIR LOSS

NAILS

PRIVATE LABELS

EU

HAIRCARE

RETAIL BRANDS

SKINCARE & COSMETICS

EU

EU

EU

TOOLS & ACCESSORIES

EU

Approved

International

Event

INTERNATIONAL EXHIBITIONS LTD.

7 th International Exhibition for Cosmetics, Beauty, Hair

Cleaning, Private Label, Packaging and Ingredients

Member

+90 533 4843030

www.beauty-istanbul.com

7-9 MAY 2026

TUYAP Fair Center

Istanbul - Türkiye

1400 Exhibitors

from 65 Countries

THIS FAIR IS ORGANIZED UNDER SUPERVISION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO. 5174

BEST IN EXPORT - Gen26

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