Estetica Magazine ASIA Edition (1/2026)

ASIA EDITION
HAIRITAGE
Estetica: The Voice of
our Industry Since 1946
SIGNATURE MEN
Combination of Technical
Precision & Creativity

hairanniversary
TIMELESS
CELEBRATION
video
HairArtCelebration
video

Estetica Celebrates 80 years
Un anniversaire qui célèbre la beauté
Belleza atemporal para una celebración excepcional
1952
DIVA-WOMAN
Super glamorous hair perfection.
Sculpted, mirror-smooth waves:
for a cover girl finish...
Hair: Albert Ryf
2026
CONTEMPORARY FEMININITY
Demure, yet determined,
the Camille Albane woman embodies sensitive strength,
with hair that emphasises her gaze with illuminated colour.
Hair: Camille Albane - Photo: Laurence Laborie

HairArtCelebration
celebration partners

ASIA EDITION
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.net
N. 88
SPRING/2026
Cover Image
Hair: Jeff Fung
@Wiiborn Hair Salon
Photo: Ben lam
Make-up: Koko lau
Hair: Antonio 1965
In this issue:
HAIR anniversary Timeless Celebration IFC
runways Spring /Summer 2026 04
exhibition Fashion Surreality 10
photography Free Art 12
exhibition Venus Memoriae 14
art Virtual Goddesses 16
art The Soul Trembles 18
cinema Landscape 20
PRO heritage Estetica: The Voice of Hair since 1946 22
celebration Four Moments in Time 24
direction Signature Men 28
trends The Best of Internationa Hair Looks 33
Ad index
Estetica ASIA Edition, n. 88 - Since 2004 - N. 1 Spring 2026
BeautyWorld Japan www.messefrankfurt.com 32
Framesi www.framesi.it 54-55
OMC www.omchairworld.com OBC
Raywell www.raywell.it 62-63
$
CONTACTS
ESTETICA ASIA
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
www.esteticamagazine.net
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
6
ONLINE
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli
FEATURES EDITOR
Gary Kelly
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari
SALES & PR ASIA-PACIFIC
Luisa Barberis
INTERNATIONAL COORDINATOR
Emanuela Vaser
LAYOUT
Manuela Artosi
CONTRIBUTORS
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK/USA
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Giorgia Ludovico, Stefania Rao,
Elena Romani

haircatwalks
DEEP DIVE: LAYER BY LAYER
EXPLORATION DU LAYERING
LAYERING EN CLAVE CREATIVA
Watch the video!
Layering ideas
on the runway with
Thom Browne.
video
video
SPRING/SUMMER 2026
E04

05E

haircatwalks
NATURE CHALLENGES BEAUTY
LA BEAUTÉ FACE À LA NATURE
LA BELLEZA ANTE LA NATURALEZA
On trend, on the
catwalk. Discover
more by Jean Paul
Gaultier HERE:
video
video
SPRING/SUMMER 2026
E06

07E

haircatwalks
COLOUR POISE: ART ON SHOW
LA COULEUR EN ÉQUILIBRE
EL EQUILIBRIO DEL COLOR
Junya Watanabe
journeys between art
and reality:
See video HERE:
video
video
SPRING/SUMMER 2026
E08

09E

hairexhibition
FASHION
SURREALITY
THE RADICAL DESIGNS AND ARTISTIC COLLABORATIONS OF ELSA SCHIAPARELLI.
ELSA SCHIAPARELLI : ENTRE CRÉATIONS RADICALES ET COLLABORATIONS ARTISTIQUES.
CREACIONES ROMPEDORAS Y COLABORACIONES ARTÍSTICAS DE ELSA SCHIAPARELLI.
Gary Kelly
The V&A in London opens its first UK exhibition devoted to the
legendary Elsa Schiaparelli. Tracing her story from the 1920s, it
highlights her role as a creative leader in fashion, art, and
performance across major global cities. This unique presentation
places a female entrepreneur at the very heart of historical fashion
innovation, featuring over 200 objects including unique jewellery,
perfumes, and diverse archive material. Visitors can view the
famous skeleton dress and shoe hat created with artist Salvador
Dalí, as well as significant artworks by Picasso and Man Ray.
LE V&A DE LONDRES ouvre sa première exposition consacrée
à Elsa Schiaparelli. Depuis les années 1920, son histoire met en
lumière son rôle de figure créative majeure à l’échelle mondiale
dans la mode, l’art et la performance. Cette exposition place
une femme entrepreneure au cœur de l’innovation et réunit
plus de 200 pièces, dont des bijoux, des parfums et des documents
d’archives. Les visiteurs admireront la célèbre robe squelette
et le chapeau-chaussure créés avec Salvador Dalí, ainsi que
des œuvres majeures de Picasso et de Man Ray.
EL V&A DE LONDRES inaugura su primera exposición
dedicada a la legendaria Elsa Schiaparelli. Recorre su trayectoria
desde los años 20 y reivindica su papel como líder creativa
internacional en moda, arte y performance. Esta presentación
única sitúa a una mujer emprendedora en el centro mismo de la
innovación histórica de la moda, con más de 200 piezas que
incluyen joyería singular, perfumes y diverso material de archivo.
Los visitantes pueden contemplar el célebre vestido esqueleto y el
sombrero zapato creados junto al artista Salvador Dalí, así como
obras destacadas de Picasso y Man Ray.
E10
Schiaparelli HC F/W 2024.
©Giovanni Giannoni. Courtesy
Patrimoine Schiaparelli, Paris
video
video
Vogue 1940; Elsa Schiaparelli
©Fredrich BakerCondé Nast
via Getty Images

Schiaparelli Haute Couture Fall Winter 2024 Look 26. Photo © Giovanni Giannoni. Photo courtesy Patrimoine Schiaparelli, Paris
11E

hairphotography
FREE ARTBérénice
Claude
A CELEBRATION OF FREE-SPIRITED, NONCONFORMIST ARTIST, LEE MILLER.
CÉLÉBRATION DE LEE MILLER, UNE ARTISTE LIBRE ET ANTI-CONFORMISTE.
HOMENAJE A LEE MILLER, CREADORA LIBRE QUE HUÍA DE LAS CONVENCIONES.
A leading figure in international avant-garde, Lee Miller was in
turn a model, surrealist artist, portraitist, fashion photographer
and war correspondent accredited by the American army. Long
relegated to the role of muse, she is now recognized as one
of the great photographers of the 20th century. After its debut at
the Tate Britain in London, the exhibition is on display at the
Musée d’Art Moderne in Paris until August 2nd, before
transferring to the Art Institute of Chicago. The exhibition
reveals the richness of a body of work in which experimentation,
visual audacity and political conscience coexist by means of a
chronological and thematic approach.
FIGURE DE L’AVANT-GARDE internationale,
Lee Miller fut tour à tour mannequin, artiste surréaliste,
portraitiste, photographe de mode et correspondante de guerre
accréditée par l’armée américaine. Longtemps reléguée au rôle
d’égérie, elle est aujourd’hui reconnue comme l’une des grandes
photographes du xx e siècle. Après des débuts à Londres à la
Tate Britain, l’exposition est présentée à Paris, au Musée d’art
moderne, jusqu’au 2 août prochain, avant de voyager à l’Art
Institute of Chicago. Une rétrospective qui révèle une œuvre
riche, entre expérimentations, audace visuelle et engagement
politique, à travers un parcours chronologique et thématique.
David E. Scherman dressed for war,
London 1942. Lee Miller Archives
Model Elizabeth Cowell wearing Digby Morton suit,
London 1941. Lee Miller Archives
FIGURA DESTACADA de la vanguardia internacional,
Lee Miller fue sucesivamente modelo, artista surrealista, retratista,
fotógrafa de moda y corresponsal de guerra acreditada por el
ejército estadounidense. Durante años relegada al papel de musa,
hoy es reconocida como una de las grandes fotógrafas del siglo
XX. Tras su presentación en Londres, en la Tate Britain, la
exposición puede verse en París, en el Musée d’Art Moderne de
Paris, hasta el próximo 2 de agosto, antes de viajar al Art Institute
of Chicago. Una retrospectiva que revela una obra rica, entre
experimentación, audacia visual y compromiso político, a través de
un recorrido cronológico y temático.
E12

Model with Lightbulb c.1943. Lee Miller Archives
13E

hairexhibition
VENUS
MEMORIAE
VALENTINO’S LEGACY EXTENDS BEYOND COUTURE INTO CONTEMPORARY SOCIAL ART.
L’HÉRITAGE DE VALENTINO DÉPASSE LA HAUTE COUTURE ET REJOINT L’ART SOCIAL.
EL LEGADO DE VALENTINO TRASCIENDE LA ALTA COSTURA Y ALCANZA EL ARTE SOCIAL.
A mechanical flower made from irons is one of 33 works in
VENUS at the Valentino Garavani and Giancarlo
Giammetti Foundation, running until 31st May, placing 12
garments by the late couturier in dialogue with
contemporary art by Portuguese artist Joana Vasconcelos.
The exhibition goes beyond tribute, enriched by Valkyrie
Venus, a 13-metre site-specific work made from over 200kg
of crochet modules created by students, patients, prisoners
and members of nine partner organisations - an emblematic
piece celebrating creativity across all fields.
UNE FLEUR MÉCANIQUE en fers figure parmi les 33 œuvres
de VENUS à la Fondation Valentino Garavani et Giancarlo
Giammetti. L’exposition, ouverte jusqu’au 31 mai, fait dialoguer
12 créations du défunt couturier avec l’art contemporain de
l’artiste portugaise Joana Vasconcelos. Elle dépasse le simple
hommage grâce à Valkyrie Venus, une œuvre in situ de 13 mètres.
Cette pièce est composée de plus de 200 kg de modules en crochet
réalisés par des étudiants, des patients, des détenus et des membres
de neuf organisations partenaires. Impressionnant !
UNA FLOR MECÁNICA es una de las 33 obras presentes en
VENUS, en la Fondazione Valentino Garavani e Giancarlo
Giammetti (Roma), abierta hasta el 31 de mayo, donde 12
creaciones del modisto fallecido dialogan con el arte contemporáneo
de la portuguesa Joana Vasconcelos. La exposición va más
allá del homenaje con Valkyrie Venus, una obra de 13 metros
concebida para este espacio y realizada con más de 200 kg de
módulos de ganchillo creados por estudiantes, pacientes, presos y
miembros de nueve organizaciones colaboradoras.
E14
Discover the complete
beauty of Venus’ works.
video
video

15E

hairart
GODDESSES
VIRTUALDaniela Giambrone
NEO-GOTHIC BEAUTY WITH TRIBAL ECHOES & AN INTRUIGING PALETTE.
ESTHÉTIQUE NÉO-GOTHIQUE, ÉCHOS TRIBAUX, COULEURS INATTENDUES.
ECOS TRIBALES, ESTÉTICA NEOGÓTICA Y COLORES INESPERADOS.
“A natural extension of a journey into fashion and visual
storytelling” is how Vilka K, aka somm_bird, views her work in
digital design. As a multidisciplinary creator with over 20 years’
experience in fashion, she was already exploring the intruiging
world of artifical intelligence as early as 2020. “Hair can be
incredibly versatile and expressive, especially when it transcends its
traditional function through shape, texture, and colour,” she
explains. Her visions come to life through refined styling and
unusual textures.
« UNE EXTENSION NATURELLE de mon parcours dans
la mode et la narration visuelle. » C’est ainsi que Vilka K, alias
somm_bird, considère son travail sur le design numérique.
Créatrice multidisciplinaire, forte de plus de 20 ans d’expérience
dans la mode, elle explore depuis 2020 l’intelligence artificielle :
« Les cheveux peuvent être incroyablement polyvalents et
expressifs, surtout lorsqu’ils dépassent leur fonction traditionnelle
par la forme, la texture et la couleur », explique-t-elle. Ses visions
prennent vie à travers des coiffures et des volumes raffinés.
video
video
Discover the
seductively refined
world of Vilka K
“UNA EXTENSIÓN NATURAL de mi trayectoria en la
moda y la narrativa visual”. Así define Vilka K, alias somm_
bird, su trabajo en el diseño digital. Creadora multidisciplinar,
con más de veinte años de experiencia en moda, explora
desde 2020 la inteligencia artificial: “El cabello puede ser
increíblemente versátil y expresivo, sobre todo cuando supera
su función tradicional a través de la forma, la textura y el
color”, explica. Sus visiones cobran vida mediante peinados y
volúmenes refinados.
E16

17E

hairart
THE SOUL
TREMBLES
A POWERFUL NARRATIVE EXPRESSED THROUGH THE WORK OF CHIHARU SHIOTA.
LE RÉCIT PUISSANT RACONTÉ PAR CHIHARU SHIOTA À TRAVERS SON ŒUVRE.
CHIHARU SHIOTA: UN RELATO PODEROSO EXPRESADO A TRAVÉS DE SU OBRA.
Giancarlo Rapetti
1
The Soul Trembles is a major monographic exhibition of the
Berlin-based Japanese artist, Chiharu Shiota. With the dynamism
of an equine mane, red and black threads flow from room to
room in monumental installations alongside drawings, sculptures
and photographs. Now touring some of the most eclectic
exhibition spaces in the world, these extraordinary interventions
interact with existing collections, transforming the arena into an
immersive landscape, where silence and vertigo coexist and every
step seems to pull an invisible thread within us - uniting what we
have been and what we are to become.
THE SOUL TREMBLES est une exposition monographique
de l’artiste japonaise basée à Berlin, Chiharu Shiota.
Des fils rouges et noirs s’étendent de salle en salle dans
des œuvres monumentales, accompagnés de dessins, sculptures
et photographies. Investissant les lieux d’exposition les plus
éclectiques du monde, ces créations spectaculaires interagissent
avec les collections existantes et transforment l’espace
en un paysage immersif où silence et vertige se mêlent,
chaque pas éveillant un fil invisible en nous.
THE SOUL TREMBLES es una gran exposición monográfica
de la artista japonesa afincada en Berlín, Chiharu Shiota. Hilos
rojos y negros atraviesan las salas en instalaciones monumentales
que dialogan con dibujos, esculturas y fotografías. En su recorrido
por algunos de los espacios expositivos más singulares del mundo,
estas creaciones interactúan con las colecciones existentes y
transforman el lugar en un paisaje inmersivo, donde conviven
silencio y vértigo, y cada paso parece activar un hilo invisible que
conecta lo que hemos sido con lo que estamos llamados a ser.
E18
3
2
1_In Sillence 2002/2025 - Collection of the artist
2_ Accumulation - Searching for the Destination
2014/2019 / Photo: Kioku Keizo
3_Uncertain Journey 2016/2019 / Photo: Sunhi Mang
video
video

Shiota Chiharu, Reflection of
Space and Time 2018 / Photo:
Sunhi Mang / Photo courtesy:
Mori Art Museum, Tokyo
19E

haircinema
LANDSCAPE
ÓLIVER LAXE CREATES CINEMA OF FAITH INSPIRED BY HIS OWN SPIRITUAL VISION.
INSPIRÉ PAR SA PROPRE VISION SPIRITUELLE, ÓLIVER LAXE CRÉE UN CINÉMA DE LA FOI.
TRAS ‘SIRÂT’, ÓLIVER LAXE CONSOLIDA UN CINE DE FE Y PAISAJE ESPIRITUAL PROPIO.
Elisabet Parra
Born in France from Galician roots, Óliver Laxe has built a
singular, austere and profoundly spiritual filmography. His long,
natural hair has become an extension of his creative identity. After
training in Barcelona, ​he debuted with the film Todos Vós Sodes
Capitáns, which won an award at the Cannes Film Festival, before
going on to win the Jury Prize in the Un Certain Regard section,
again at Cannes, with O Que Arde. Laxe’s films incorporate
time, visual landscapes and the human body with formal rigour.
His work engages with the sacred and the political from a lived
experience, confirming him as one of the key figures in European
cinema, without reverting to stridency or dogma.
NÉ EN FRANCE de racines galiciennes, Óliver Laxe a construit
une filmographie singulière, sobre et profondément spirituelle.
Ses longs cheveux naturels sont devenus une extension de son
identité créative. Après une formation à Barcelone, il débute avec
le film Vous êtes tous des capitaines, récompensé au Festival
de Cannes, avant d’obtenir le Prix du Jury dans la section Un
Certain Regard, également à Cannes, pour Viendra le feu. À partir
d’une expérience vécue, son travail explore le sacré et le politique,
le confirmant comme l’une des figures majeures du cinéma
européen, sans jamais céder à l’outrance ni au dogmatisme.
FRANCÉS DE CUNA y sangre gallega, Óliver Laxe ha
construido una filmografía singular, austera y profundamente
espiritual. Su larga melena, natural y sin artificio, se ha convertido
en una prolongación de su identidad creativa. Tras formarse en
Barcelona, debutó con Todos vós sodes capitáns, premiada en
Cannes, y consolidó su voz con Mimosas y O que arde (Premio del
Jurado en la sección Un Certain Regard, del festival de Cannes).
Laxe filma el tiempo, el paisaje y los cuerpos con rigor formal.
Su obra dialoga con lo sagrado y lo político desde la experiencia,
confirmándolo como uno de los autores clave del cine europeo
contemporáneo. Sin estridencias ni dogmas.
“There’s a mission in what
I do. It has a touch of
savior ego about it, but I’ve
been careful to ensure
it’s not paternalistic, but
genuine and noble”.
- Óliver Laxe -
Getty Images
E20

21E

proheritage
ESTETICA:
THE VOICE OF HAIR
SINCE 1946
It’s an international network
that remains a family business to this day.
Started by parents Olga and Mino,
continued by Roberto Pissimiglia
and sister, Gabriella,
and now into the 3rd generation...
Eighty years is a significant
milestone. How did the company
begin and what were the key
moments in its evolution?
As I had the opportunity to recount in
the winter editorial, it all began in
the early months of 1946 as Turin
emerged from 5 years of war, but with
a desire to rebuild and experiment
with new ventures: from cinema and
television, to automobiles and
fashion. My father, Mino, combined
his passion for print media with his
knowledge of the great hairdressers
of the era, in the brilliant idea of
launching a publication called
‘Estetica dell’Acconciatura e del
Viso’. The response from Italian
salons was immediate and very
positive. Even more surprising was the
completely spontaneous response
from hairdressers of Italian origin who
E22

1946
‘The 1st magazine
for hairdressers
and their clients’
is founded in Turin
1977
International
edition published
in Italian & English
1991
EsteticaNetwork
debuts, with editorial
offices around
the world
2000
Digital Evolution:
Estetica conquers
the web and social
media
2026
A shared heritage
with our partners
who have followed
a similar path
had made their fortunes abroad. Out
of this came the two subsequent
steps we took in the late 1970s: the
bilingual Italian-English edition
presented at all industry events
worldwide and the consequent
widespread penetration into the
most significant markets. Then, in
the early 1990s, came our local
editions and the composition of a
network of magazines that - thanks to
local editorial teams - were published
simultaneously in Italy, Great Britain,
France, Germany, Spain and the
United States. Then in the new
millennium, Estetica began to
conquer the web and social
media, embarking on the digital
evolution which now represents one
of our flagship achievements. Then,
two years ago, we completed a
graphic restyling and the new
masthead EsteticaHair. Eighty years
after Estetica’s first issue, we can
celebrate a heritage that has become
a must for hairdressers
worldwide, expressed through
nineteen editions and as many online
channels, with a valued following of
partner companies with whom we can
now celebrate globally...
What values characterise the
brand’s DNA and differentiate it
from the others?
Estetica’s birth was announced on the
radio in April 1946:
“A magazine for hairdressers and
their clients!” That has been our
mission ever since: being totally on
trend has always characterised and
differentiated us from all other ‘trade
publications’ internationally. Estetica
has always sought to put hair
(top): Founders, Olga & Mino
Pissimiglia;
(below): The next generations,
Roberto & Gabriella each with their
children, Luca & Eleonora.
fashion at the centre of
everything, through each era as it
has come and gone in order to
enhance the role of contemporary hair
artists.
Graphic and photographic quality
are embedded in our DNA. When I
began presenting the Estetica
network to the world, I was often
told: “This magazine is the Vogue of
hairdressing.” For me it has always
been a lovely compliment: a spur to
always publish the best in its finest
form.
Through changing markets, how
has Estetica responded to new
needs without losing its identity?
Almost everything has changed over
the past 50 yers - salons, spaces,
work areas, shop windows. Services
and products have been refined and
multiplied exponentially, colour first
and foremost. Hairstyling images
have invaded the world and become
protagonists of social media.
Hairdressers have put education
at the centre of their professional
growth, investing increasingly in
technical and managerial courses.
Today AI has forcefully entered
professional life and communication;
hairdressers have an innate
predisposition for innovation and this
gives them an advantage on this
front, too. EsteticaHair has born
witness to these profound changes in
our craft, as well as the heritage that
hairdressers have created over time.
My message to the young is always
“Looking to the past we can often
find ideas for the future”, because
the greatest hairstyles are truly
timeless...
23E

procelebration
Getty Images
As Estetica celebrates
80 years of documenting
the art and business of
hair, we mark another
significant celebration in
2026 - the centenary of
Queen Elizabeth II's birth.
IN
FOUR MOMENTS
TIMEGary
E24
Kelly

Through four pivotal years
from Her Majesty’s remarkable
life, we explore how
British style, beauty and
creativity evolved, shaping
the industry we know today.
1926: The Birth Of Modern Beauty
The year Elizabeth Alexandra Mary Windsor entered the world was also the year that changed fashion
forever. In October 1926, Coco Chanel unveiled her revolutionary little black dress in American Vogue -
a simple crêpe de Chine chemise that would democratise elegance. ”Fashion should express the
place, the moment,” Chanel declared, and the moment was one of liberation. British women were
embracing the flapper revolution with unprecedented enthusiasm. Clara Bow’s bob, cut by
Paramount Pictures that same year, launched the ”It Girl” phenomenon and sent women flocking to
salons demanding the Eton crop - that brave, architectural cut that first appeared in The Times in
1926. This was the era when going to the hairdresser became a social ritual rather than a domestic
chore. The marcel wave iron transformed texture, Louise Brooks’ geometric bob became the
silhouette of modernity, and hairdressers in The Tatler promised Hindes Hair Wavers ”for shingled
and bobbed hair.” Jazz defined the soundtrack while beauty became democratised through picture
palaces where working girls could copy the kohl-rimmed eyes and cupid's bow lips of their screen
idols. Max Factor was creating ”make-up” for the masses, not just theatrical professionals. It was,
as Chanel would reflect, the moment when ”simplicity became the keynote of all true elegance.”
Clara Bow and the global launch of the “It Girl” phenomenon; Coco Chanel - the democratisation of elegance.
Getty Images
25E

procelebration
1952: Coronation and Reinvention
At just 25, Elizabeth II inherited not just a throne but the
responsibility of modernising monarchy for a television age.
The early 1950s marked Britain’s emergence from post-war
austerity into the Golden Age. Norman Hartnell's coronation
gown - eight months in the making, adorned with the emblems
of Britain and the Commonwealth - represented both tradition
and renewal. British couturiers created ball gowns for
coronation celebrations that recalled pre-war glamour while
embracing Christian Dior's celebration of femininity with the
New Look. Hair became architecture in 1952. The Queen’s own
style - a softly waved, perfectly symmetrical arrangement that
would remain virtually unchanged for seven decades - was
created using rollers, setting lotion, and considerable skill.
Her insistence on complete symmetry, those two iconic curls
at her temples, would make her instantly recognisable on
stamps, coins, and portraits worldwide. For British women,
the coronation year brought the proliferation of salons as they
sought the polished perfection of stars like Grace Kelly.
The bouffant was ascending, permanent wave solutions were
improving, and hair colour was becoming acceptable for "nice"
women. Elizabeth Arden created special coronation lipsticks
while Royal Warrant holders Floris and Penhaligon's produced
commemorative fragrances. Beauty became aspirational,
a way for ordinary women to capture royal glamour
Grace Kelly represented the polished perfection that women
in the early 1950s were striving for. New emerging designers
such as Cristobal Balenciaga and Hubert de Givenchy captured
the essence of Hollywood glamour to perfection.
“Dress shabbily and they remember
the dress; dress impeccably
and they remember the woman.”
- Coco Chanel -
Christian Dior,the
founding father of the
New Look, prioritised
elegance and
chic over austerity
and informality.
Getty Images
2012: Digital Revolution and Olympic Glory
“The Isle is full of noises,” proclaimed Kenneth Branagh at Danny Boyle‘s Olympic opening ceremony, as Britain showcased itself
to billions. But 2012 was also when those noises moved online - when Estetica‘s digital presence truly took flight, Instagram
transformed beauty, and the Diamond Jubilee proved the monarchy could be both ancient and modern. The Queen herself,
appearing with James Bond before "parachuting" into the stadium, embraced popular culture in ways unthinkable in 1952.
This was the year of the ”Scouse brow” and HD Brows. Kate Middleton had become the world’s most-watched woman,
her bouncy blow-dry spawning a thousand tutorials - the “Kate effect” could sell out a lipstick in hours. At The Wella Studio
in London, Estetica’s Thank-You Mum campaign in partnership with Wella Professionals offered hair, makeup and respite to
mothers of Olympics athletes - a reminder that behind every moment of glory is someone who needs care. British hairdressers
created “Olympic rings” with rainbow colour, Union Jack nail art dominated Instagram, and YouTube tutorials were replacing
salon education. The pixie cut resurged thanks to Michelle Williams, ombré became the most-requested salon service,
and British fashion was having a moment with Stella McCartney designing Team GB’s kit. Beauty had become participatory,
shareable, democratic in ways Chanel could never have imagined.
E26

The Princess
of Wales has
the unfaltering
ability to convey
the personification
of understated
natural beauty and
faultless. elegance.
Paddington Bear captured the
hearts of the entire country in 2022
when he took tea with Her Majesty.
2022: Endings and Beginnings
The Platinum Jubilee celebrations of June 2022 would
be the Queen’s final major public appearance. Dressed
in bright green Stewart Parvin on the Buckingham Palace
balcony, then powder blue for her surprise tea with
Paddington Bear, the 96-year-old monarch demonstrated
that style has no expiration date. ”You can be gorgeous at
thirty, charming at forty, and irresistible for the rest of your
life,“ Chanel had said, and Elizabeth II proved it true.
British fashion and beauty had evolved into something
more inclusive, diverse, democratic than ever before.
Charlotte Tilbury, who’d received her MBE from the Queen
in 2018, created a Platinum Jubilee collection as the
official beauty partner - British beauty was now a global
force. The celebrations saw a revival of vintage British
beauty: victory rolls at street parties, 1950s sets at jubilee
celebrations. But 2022 was also about the future. Love
Island had made salon-perfect beauty accessible to a new
generation while the ”clean girl aesthetic“ dominated
TikTok. Kate’s jubilee appearances in Alexander McQueen
represented continuity, while Charlotte and Louis in the
royal box - she in Patachou, he in his father's vintage sailor
suit from 1985 - suggested that style, like monarchy, is
both inherited and reinvented. As we lost the Queen that
September, her beauty legacy was clear: consistency as
its own form of rebellion, the power of a signature look,
the democracy of a lipstick touch-up in public.
WE CAN BE HEROES
Four moments, four eras, infinite inspiration. From the
Marcel wave to Instagram filters, from coronation rollers to
Dyson Airwraps, British beauty has evolved while remaining
utterly, recognisably itself. As Estetica enters its ninth
decade and we commemorate a Queen who defined devotion
to duty, we celebrate not just where we’ve been, but
where we’re going. After all, as David Bowie reminded us -
we can be heroes, just for one day. Or in the case of Estetica
Magazine, for 80 years and counting.
Getty Images
27E

prodirection
Signature Men
Hair: Carlos Estrella @los_cut_it / Headquarters Chicago @headquarters_chicago / Photo: @chetameister / Model: @Madeit.909 / Designer: @Mv3bymv3
E28

Raw Energy
“This image represents one part of a 3 piece collection. Fire,
electricity, and shattered glass, each symbolizing power and
raw energy. Inspired by fire and the idea of an otherworldly
god, this look blends wardrobe, color technique, and artistry.
The design isn’t added to the haircutc - it’s embedded within
it. Titled First Contact, nothing here is referenced or replicated.
Every detail is original, created solely for this collection,
and reinvented in my vision.” Carlos Estrella
‘90s Indie
“This image really shows what we love doing at Fella. Being
based in Soho, London, we have always had strong links to the
Mod and music scene. When we we saw Joe come into the
shop, I straight away could see a young Richard Ashcroft which
was the inspiration behind our look - that real early ‘90s indie
look. The clothes really complete the vibe we were going for - a
proper rock star in the making.” Alex Wakefield
Identity Shift
“This portrait from my Seasons of Identity collection speaks in
a quiet, confident way through warmth, texture, and presence
rather than excess. The copper tones echo the atmosphere of
autumn: a season of transition, reflection, and depth, where
everything slows down and becomes more intentional. That
feeling resonates deeply with how I approach my work. Technique
gives structure, but it’s emotion that gives meaning. This
look isn’t about following a trend, it’s about revealing character.
For me, hair becomes a narrative tool able to express identity
in a specific moment of its evolution, just like autumn marks a
shift from what was to what is becoming.” Luca Malnati
Subtle Simplicity
“Simplicity was at the heart of this image. I love working with
curls and enhancing men’s hair through subtle colour, allowing
the focus to remain on texture, movement, and natural shape.
Rather than dramatic cuts or bold colour, I chose softness
to highlight the model’s strongest features. This image reflects
what I do best: combining technical precision with a gentle,
understated approach.” Andrew Plester
Hair: Alex Wakefield for American Crew / Clothes & Styling: Bobby Gordon / Photo: David Raccugilia
Model: Joe from Menace Model Agency
Hair: Luca Malnati (@luca.malnati), Global Artistic Ambassador for DEPOT (@depot_maletools); Photo: Eric Tacchini
Hair: Alndrew Plester at Arkive by Adam Reed / Photo: David Ralph / Make-up: Jane Richards / Styling: Adam Reed
29E

prodirection
Hair: Charles Rose, Owner of Crate Cheshire / Photo: Chris Bulezuik
Hair: Edwin Johnston, Global KMS Artist / Photo: Alec Watson
Hair: Mike Taylor / Photo: Liam Oakes / Styling: Emily Taylor / Make-up: Nicole Fripp /
Products: Denman Professional
Precision Styling
“This style focuses on a textured slick-back with tapered sides
and a longer, sculpted top. It combines clean, precise lines with
movement and texture, allowing the hair to feel alive while keeping
the silhouette sharp. The style is modern, fashion-forward,
and adaptable, highlighting both technique and creativity while
respecting the hair’s natural character and individuality. It very
much reflects the KIKU aesthetic, a bold meeting point between
Scottish strength and Japanese refinement.” Hiro Kudo
Softening Shapes
“I love this look because men’s hair is definitely getting longer.
We’re in a phase right now where fades are evolving - growing
out into mullets and burst fades, and then into softer tapers and
more relaxed, surfer-inspired shapes. What makes this cut stand
out is the strong focal point through the fringe, which is kept
straight and sleek to frame the face, balanced by a beautifully
textured weight line through the lengths. The overall shape
works perfectly with the model’s face and really showcases
modern men’s hair direction.” Charles Rose
Effortless Texture
“Men’s curly hair has been a passion of mine for some time. I
love that it represents individuality, texture, and cultural diversity.
Today in fashion and grooming, we are seeing a trend of embracing
curls rather than straightening the hair. Influenced by celebrities
like Timothée Chalamet and Jeremy Allen White , curls
are now seen as stylish and expressive. This image to me is very
important. I feel it was one of the first times I capture curls in an
almost perfect way without over doing it. This is very inspiring for
me, because to work with curls and to create a natural effortless
look is very honest and satisfying to me.” Edwin Johnston
Statement of Rebellion
“Punk never dies, it’s a music and lifestyle culture and I
wanted to express it in hair. I love this image. It shows my
all-round hairdressing skills outside the barbering norm, but
also it reflects the angry teenage me that’s still in there.
Combining short and long layers, razoring, skin-fading and
sharp exterior lines with deep red Crazy Color over bleach
mid-lengths for a dark-based fire engine red statement of
rebellion.” Mike Taylor
E30

Hair: Hiro Kudo Artistic Director KIKU Salon & Paul Ralph / Assistants: Nicola Dymond & Sean McGroarty / Photo: Chris Bulezuik / Fashion Styling: Clare Frith / Make-up: Grace Hayward
Technical precision and creative excellence are the
two pillars which define these outstanding looks in men’s
hairdressing and barbering. Grooming at its finest!
31E

HAIR TRENDS >>>
The best of international hair looks
Le meilleur des tendances coiffure internationales
Lo mejor de la modacabello internacional
00E

hairtrend
Sharp silhouettes influenced by Scandinavian street culture
provide a structured edge to vibrant and artistic hair designs with
incredible technical range and visionary thinking. A celebration of
how colour can simultaneously communicate extraordinarily deep
human emotions and cultural identities.
Des silhouettes, influencées par la culture urbaine scandinave,
apportent une dimension structurée aux créations, portées par une
ma^trise i technique remarquable. Une célébration de la manière dont
la couleur peut, simultanément, exprimer des émotions profondes et
affirmer des identités culturelles.
Siluetas definidas, influenciadas por la cultura urbana
escandinava, aportan un contorno estructurado a diseños capilares
vibrantes y artist cos, `i con un gran dominio técnico y una visión audaz.
Una celebración de cómo el color puede comunicar emociones
humanas intensas e identidades culturales.
>>SHAPE >VISION
Opening & right page
Art Direction: Christel Barron-Hough
Hair: The Fellowship F.A.M.E. Team 2025
Photos: Alex Barron-Hough
Make-up: Katie Moore
Styling: Clare Frith

> STYLE >EDGE >COL

hairtrends

< >
Hair: Emma Simmons@Salon 54
Photos: Richard Miles
Make-up: Lauren Mathis
Styling: Borna Prikaski
video
video

hairtrends

< >
Art Direction: Francis Schroembges
Photos: Ivo de Kok
Make-up: Florine Koenen
Styling: Annet Veerbeek
Products: Keune

hairtrends

< >
Hair: Errol Douglas MBE
Photos: David Mannah
Make-up: Pablo Morgade
Styling: Monica Morales
Products: Innersense
video
video

hairtrends
Hair: Anne Veck
Photo: London Photographer
Make-up: Karoliina Villem
Styling: Tia Oguri

Hair: Andrew Smith@milk_shake
Photo: Richard Miles
Make-up: Louise Lerego

hairtrends

Exploration of creativity and expression.
Exploration créative et expression.
Exploración creativa y expresiva.
Hair: Cos Sakkas@Toni&Guy
Photos: Jack Eames

hairtrends
Art Direction: Suzie McGill
@Rainbow Room International
Photo: C. Bulezuik, M. Young
Make-up: MV Makeup,
J. Morgan, M. Austin
Styling: D. Law, C. Frith

Hair: Nicholas James Tucker
Photo: Richard Miles
Make-up: Fanny Burgos
Styling: Magdalena Jacobs

hairtrends
Hair & Styling: Sam Millard-
Power@Flaunt
Photo: Liam Oakes
Make-up: A. Millard-Power, G.Caldicott

Hair: Adrian Paoluccio
Photo: Liam Oakes
Make-up: Sabrina Kille
Styling: Alessia
Images: FPA

hairtrends
Hair: Dodge Mackay
Photo: Lee Mitchell
Make-up: DJ Griffin
Products: Revlon Professional

Hair & Styling: Danny Malone
Photo: Lee Mitchell
Make-up: DJ Griffin

hairtrends
Hair: Georgia Mountain
Photo: Desmond Murray
Make-up: Lauren Walsh
Styling: Lewis Robert Cameron

Art Direction: Zoe Irwin
Hair: The Fellowship Project Colour 2025
Photo: Desmond Murray
Make-up: Violet Zeng
Styling: Clare Frith

hairtrends
PEOPLE
The new frontier of style? Not chasing trends,
but declaring who we are and telling our own story.
That is why the subject of the year is People.
Le style ne se limite plus aux tendances : il révèle
qui nous sommes et raconte notre histoire.
C’est pourquoi le thème de l’année est People.
¿La nueva frontera del estilo? No perseguir
tendencias, declarar quiénes somos y contar nuestra
propia historia. Por eso el tema del año es People.
Hair: Italian Style Framesi/Energy Style Framesi/Global Style Framesi
Photo: Karel Losenicky
Make-up: Silvia Dell'Orto
video
video
FRAMESI

hairtrends
Hair: Dan Spiller@Marc Antoni
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico

Hair: Dexter Johnson@Toni&Guy
Photo: David Mannah
Make-up: Adnana Chirila
Styling: Borna Prikaski

hairtrends
Hair: Ashley Long@Directors
Photo: Lee Mitchell
Make-up: DJ Griffin

Art Direction: Colin Greaney
@Mahogany Hairdressing
Photo: Joel O’Neil
Make-up: Zoey Edwards
Styling: Lori Wiechec

hairtrends
video
video
Hair & Styling: Gary Hooker & Michael Young
Photo: Michael Young
Make-up: Kirsten Baillie
Images: FPA

Hair: Lucia Siero@Toni&Guy
Colour: Stuart Matuska
Make-up: Monnie Kaur
Styling: Giada Veronesi

hairtrends

SERENDIPITY COLLECTION
Beauty as a balance between technique and supreme
vision, salon culture and aesthetic sensitivity.
Hair is transformed into a truly creative language.
La beauté comme équilibre entre technique et vision
suprême, culture du salon et sensibilité esthétique.
Les cheveux deviennent un langage créatif.
La belleza como equilibrio entre técnica y visión
suprema, cultura de salón y sensibilidad estética.
El cabello se convierte en lenguaje creativo.
Art Direction: Luigi Martini @Raywell
Photos: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine
Video: Andrea Comanducci, Mattia Mancioppi
video
video
RAYWELL

hairtrends

< >
Art Direction: Cos Sakkas@Toni&Guy
Hair: Jon Wilsdon
Colour: Jo O'Neill
Photos: K. Luchmun, D. Mannah, R.
Park, A. Barron-Hough, C. Bulezuik

hairtrends
Amplified textures, modern perspective.
Textures amplifiées, perspective actuelle.
Texturas amplificadas, perspectiva actual.
video
Hair: Sheridan Rose Shaw@Mamawest
Colour: Stuart Bane
Photo: Andrew O' Toole
Make-up: Kylie O' Toole
Styling: Catherine V
video

hairtrends
video
Art Direction: Hiléna Neto@Viva la Vie
Photo: Jules Egger
video

Hair: Cos Sakkas@Toni&Guy
Photo: Jack Eames

hairtrends
Art Direction: Claude Tarantino
Photo: Jules Egger
Model: Mathilde Roy
Products: Schwarzkopf Professional,
Mizutani

Art Direction: Yolli ten Koppel@Pivot Point
Hair: J.& S. Hagenmüller, J. Roos
Photo: Richard Monsieurs
Make-up: Lydia Than

hairtrends
video
video
Art Direction: Nicolas Jurnjack
@Kydra le Salon
Colour Art Direction: Fabrice Parra
Photo & Video: Nick Norman
Make-up: Emeline Marret

Hair: Dexter Johnson@Toni&Guy
Photo: David Mannah
Make-up: Adnana Chirila
Styling: Borna Prikaski

hairtrends
SILVER CHIC
Explore an instinctive and assertive femininity,
sometimes graphic, sometime ethereal. The atmosphere
is mineral, luminous, almost futuristic.
Explore une féminité instinctive et affirmée,
parfois graphique, parfois éthérée. L’atmosphère est
minérale, lumineuse, presque futuriste.
Explora una feminidad instintiva y rotunda,
a veces gráfica, a veces etérea. La atmósfera es
mineral, luminosa, casi futurista.
Art Direction: Eric Zemmour for L’Oréal Professionnel
Photos: Stéphane Gagnard
Make-up: Laurie
video
video
ERIC ZEMMOUR

hairtrends
Hair & Styling: Sam Millard-Power@Flaunt
Photo: Liam Oakes
Make-up: Aairon Millard-Power, Grace Caldicott

Hair: Gandini Team
Photo: Alessandro Romagnoli
Make-up: Byanca Alexandra

hairtrends
Hair: Sally Brooks@Brooks & Brooks London
Photo: Jack Eames
Make-up: Jo Sugar

Hair: Kirby Blythe
Photo: Richard Miles
Make-up: Sally Rowe
Styling: Robert Morrison