Home Textile Exports April 2026

APRIL 2026 | www.hometextile.com.tr

INSTAGRAM.COM/ISSIMOHOME
WWW.ISSIMO.COM.TR

Yenice Mahallesi Aşağı Çayır Sokak No: 13/A İnegöl / BURSA
WhatsApp: +90 544 899 61 23T: +90 224 715 36 50
e-mail: behcet.caglar@gurcagtekstil.com.tr | instagram: gurcagtekstil
www.gurcagtekstil.com.tr

from the editor
Furnishing fabric
and curtain industry
convenes in Cernobbio
for ‘Excellence’
As we present this issue of Home Textile Exports, we
are once again setting our course for one of the most
distinguished gatherings in the global furnishing fabric
calendar—Proposte 2026 in Cernobbio, Italy.
Held at the historic Villa Erba, nestled along the
breathtaking shores of Lake Como, Proposte remains
the only fair of its kind in Europe dedicated exclusively
to furnishing fabrics and curtains. Its unique
atmosphere—where heritage, innovation, and refined
design converge—continues to inspire the industry year
after year. For us, this event is more than a fair; it is
a longstanding tradition. We are proud to mark over
15 years of continuous participation, maintaining our
presence with a dedicated stand and strengthening
our ties within the international textile community.
In recent years, this participation has evolved into
a collaborative spirit. For the past three editions,
we have been part of a collective stand shared with
two other European magazines, reinforcing the
importance of media partnerships in shaping and
supporting the industry’s global dialogue.
This year, Turkish manufacturers once again
demonstrate their strong presence. While many
exhibitors will welcome visitors within the Villa Erba
complex, others will showcase their collections at
the International Observatory at Sheraton Como
Lake, seamlessly connected to Proposte via shuttle
services. This dual presence highlights both the
diversity and the growing influence of Turkish textile
producers on the international stage.
Looking ahead, our next issue will focus on another
key event: HOMETEX Istanbul. As always, we will
be there with a prominent stand, continuing our
mission to connect, inform, and inspire. During the
exhibition, we will proudly present and distribute six
of our publications—Home Textile Exports, Furnishing
Fabric Fashion, Contract Business, Sleep Well, Decor,
and Tekstil & Teknik—offering comprehensive insights
across the textile and interiors spectrum.
From Lake Como to Istanbul, our journey reflects the
dynamic rhythm of the home textile industry—rooted
in tradition, yet constantly moving forward.
We look forward to meeting you at Proposte and beyond.
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Group Chairman
Hüseyin Ferruh IŞIK
Publisher
İSTMAG MAGAZİN
GAZETECİLİK YAYINCILIK
İÇ VE DIŞ TİC. LTD. ŞTİ.
Managing Editor (Responsible)
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Editorial Consultants
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Correspondents
Elke ARORA
Domestic Advertising Manager
Adem SACIN
adem.sacin@img.com.tr
T: +90 505 577 36 42
International Sales Coordinator
Ayca SARIOGLU BEKTAS
ayca.sarioglu@img.com.tr
T: +90 212 454 22 33
Gsm: +90 536 227 29 87
Technical Manager
Tayfun AYDIN
tayfun.aydin@img.com.tr
Advisory Graphics & Design
Hakan SOZTUTAN
hakan.soztutan@img.com.tr
Chief Accountant
Yusuf DEMIRKAZIK
yusuf.demirkazik@img.com.tr
HEAD OFFICE
İSTMAG MAGAZİN
GAZETECİLİK YAYINCILIK
İÇ VE DIŞ TİC. LTD. ŞTİ.
İHLAS MEDIA CENTER
Merkez Mahallesi 29 Ekim Caddesi
No:11 Medya Blok Kat:1
P.K. 34197 Yenibosna -
Bahçelievler / İSTANBUL / TÜRKİYE
T: +90 212 454 22 22
F: +90 212 454 22 93
PRINTED BY
İH LAS GAZETECİLİK A.Ş.
İHLAS MEDIA CENTER
Merkez Mahallesi 29 Ekim Caddesi
No:11 A/41 Yenibosna -
Bahçelievler / İSTANBUL / TÜRKİYE
T: +90 212 454 30 00

www.guzzi.com.tr
guzzi.sahmetal
Guzzi-Şah Metal Perde Aksesuar

10
EVENTS
Proposte 2026
Heritage Forward at Villa Erba
Proposte returns to the international
scene with renewed energy, reaffirming its
role as a benchmark event for furnishing
textiles. From May 5 to 7, 2026, the
33rd edition of the fair will take place in
the prestigious setting of Villa Erba in
Cernobbio (Como), welcoming industry
professionals from around the world for
the world premiere of furnishing fabrics.
This year’s edition brings together 87
exhibitors from 14 countries—highly
specialized manufacturers that represent
the very excellence of the sector. United
under the theme “Heritage Forward,”
Proposte 2026 highlights a shared vision
that bridges tradition and innovation,
where deep-rooted know-how becomes the
foundation for future creativity.
Quality, research, and technical expertise
have always defined Proposte, and these
values remain central as the exhibition looks
ahead. Heritage Forward is more than a
slogan: it is a declaration of intent. It reflects
the belief that a strong legacy—built on
passion, expertise, ambition, and dedication—
is essential to shaping tomorrow’s success.
A philosophy that Proposte has consistently
championed since its founding in 1993, and
HTE HOME TEXTILE EXPORTS
APRIL 2026

EVENTS 11
one that continues to resonate with the
companies at the heart of the fair.
The 2026 edition also marks an important
moment in the fair’s leadership. Marco Parravicini,
newly appointed President of Proposte and
a well-known figure in the furnishing textiles
industry, shares his vision for the future:
“Taking the helm of Proposte means
continuing to tell its story of excellence, while
simultaneously embracing new horizons. The
2026 edition represents the first step for
an exhibition that evolves without losing its
identity: new services and new inspirations for
an increasingly curated trade fair experience.”
Exclusively reserved for professionals, Proposte
maintains its focused and high-level profile.
Admission is free of charge, but access is
limited to specific categories, including textile
editors, upholstered furniture manufacturers,
wholesalers, converters, major distribution
chains, contract operators, and architecture
and interior design studios. Visitors are required
to pre-register via the official Proposte website.
With its unique blend of heritage,
innovation, and international excellence,
Proposte 2026 once again confirms itself
as an unmissable appointment for those
seeking inspiration, quality, and forwardlooking
vision in furnishing textiles.
HTE HOME TEXTILE EXPORTS
APRIL 2026

14
EVENTS
HGH India leads the home industry
at its 19 th edition in Mumbai
India’s well-established trade
show returns with a sharper
focus on contemporary living,
responsible design, and the next
chapter of India’s home market.
Mumbai – The 19th edition of HGH India,
the country’s well-established annual trade
show for home textiles, home décor, home
furniture, houseware, and gifts, is set to unfold
in Mumbai from June 30 to July 3, 2026, at
the Bombay Exhibition Center (BEC). Over
eighteen editions, HGH India has built its
HTE HOME TEXTILE EXPORTS
APRIL 2026

EVENTS 15
reputation as a forward-looking platform for
the home products industry, facilitating not
just sourcing but sector-wide dialogue, design
discovery, and business evolution. With every
edition, it reinforces its role as a knowledgeled
meeting ground that responds to and helps
shape the future of the home business in India.
The 19th edition advances this with a clear
three-pillar focus: Contemporary, Futuristic,
and Sustainable. As India’s consumers
increasingly prioritize design, function, and
responsibility in equal measure, the show
brings together the people and products
driving those shifts under one roof.
HGH India’s upcoming edition will once again
bring together Indian and international
brands, manufacturers, importers distributors,
retailers, architects, interior designers and
institutional buyers together to explore new
connections, assess innovations and transact
business. The last edition of HGH India
hosted over 700 brands and manufactures
from 32 countries over 43,000 serious trade
visitors from 710 Indian cities and towns,
which are expected to increase further in this
edition. HGH India will reflect the upgrading
of Indian homes and the growing spending
capacity of Indian consumers, with growth
averaging 15% per annum.
HTE HOME TEXTILE EXPORTS
APRIL 2026

16
EVENTS
Organized by Texzone, with over 40 years
of experience in market development,
knowledge sharing, trend forecasting, retail
engagement, and product intelligence
across textiles, fashion, home and lifestyle
sectors, HGH India plays an active role in
shaping the industry’s direction.
Mr. Arun Roongta, Managing Director,
Texzone Information Services, said, “Over
18 editions, we have watched the Indian
home market go through cycles of aspiration,
disruption, and reinvention. What is different
now is the scale and the geography of the
shift. The consumer driving growth today is
not in Mumbai or Delhi. They are in 700 cities
and towns across the country, upgrading
their homes with the same intent and the
same discernment as any metro buyer. HGH
India 2026 is built around that reality. The
products on this floor, the conversations in
our knowledge sessions, and the connections
made across our pavilions are all designed for
the industry that is serving this India.”
What to expect at the 19th HGH India
PreSense:
Trend Forecast 2026-27
The Trends Pavilion will showcase Home
Fashion Trends specially researched by
HGH India for the Indian market for 2026-
27. These Trends would be presented
under four sub-themes: Manchala Mind,
Sun Woven, Kala Sangam, and Color
Wave. Visitors and exhibitors can explore
upcoming trends in colors, designs,
materials and styles across home products.
They can explore design ideas to align their
product development and sourcing with
upcoming demand by consumers.
Smart Kitchen:
Where technology meets the everyday
Smart Kitchens are a reality in Indian
households, and this dedicated pavilion
reflects that. From IoT-enabled appliances
and AI-powered voice assistants to spacesaving
cookware, time saving kitchen
HTE HOME TEXTILE EXPORTS
APRIL 2026

18
EVENTS
appliance innovations, retailers and
distributors get direct access to the product
intelligence shaping India’s kitchen living.
Technical Textiles:
Performance as the new standard
Indian consumers are now opting for safer and
better functional homes, willing to spend for
these features in their home textiles purchase,
going beyond aesthetics. HGH India will
showcase Technical Textiles for Indian homesfrom
flame-retardant furnishings and blackout
curtains to skin-nourishing bed sheets and
washable rugs. The Technical Textiles Hall puts
the trade in front of a category expected to
reach USD 50 billion by 2028.
Home Furniture:
Design-led, function-first
Urbanization, smaller homes, and the
normalization of home-office setups are
reshaping furniture demand. The Home
Furniture Hall showcases innovations
across living, bedroom, kitchen, study, kids’
and outdoor furniture, spanning modern,
traditional, and accent categories from
Indian and international brands.
Indian Heritage:
Craft in a contemporary market
The Indian Heritage Pavilion consistently
connects artisans, national awardees, and
handloom and handicraft producers with
retailers and institutional buyers. This initiative
by HGH India is supported by Development
Commissioner Handicrafts, Development
Commissioner, Handloom, Ministry of Textiles,
Government of India and other government
bodies. Live craft demonstrations enable
the visitors to understand fine skills and
crafts in making these products, while
creating market opportunities for the
crafts persons and weavers.
Kids’ Home:
A fast-growing category finds its platform
With demand for baby and children’s
home products growing at 20% per
annum, this segment provides brands and
manufacturers with a direct line to largeformat
stores, online retailers, specialty
home retailers, and distributors seeking to
tap a category expanding well across all
retail formats-online and offline.
HGH India Interactive:
Knowledge sharing sessions
Expert-led panel discussions and
presentations covering changing consumer
preferences, retail innovation, e-commerce
trends, product design, supply chain
strategies, and sustainability in home and
lifestyle sectors, designed for brands, retailers,
distributors, designers, and market analysts.
H-Circle Awards:
Product Innovation Awards
Instituted by HGH India, H-Circle Product
Innovation Awards recognize and encourage
exhibitors across home textiles, home
décor, home furniture, and housewares to
work on innovations in design functionality,
sustainability, and commercial viability. The
award nominations are judged by a fivemember
independent professional jury.
Why it matters
As the Indian home and lifestyle sector
transforms through shifting consumer
behavior, urbanization, digitization, and
sustainability imperatives, HGH India brings
together the ecosystem to transact, learn,
align, and build. With an established track
record for high business activity, the show
fosters high-value engagement across every
tier of the value chain. If you are part of a
home business focused on the Indian market,
whether in retail, design, supply, or strategy,
this is where the future converges.
HTE HOME TEXTILE EXPORTS
APRIL 2026

freedomfabric freedomfabrics freedomhomee web: www.freedomfabricshouse.com
e-mail: info@freedomfabricshouse.com

Demirtaş Dumlupınar OSB Mahallesi
Mustafa Karaer Caddesi No:13
Osmangazi - BURSA / TÜRKİYE
T: +90 501 318 02 24 | +90 224 261 02 24
web: www.fabertekstil.com
e-mail: info@fabertekstil.com
siparis@fabertekstil.com

24
TECHNOLOGY
HTE HOME TEXTILE EXPORTS
APRIL 2026

TECHNOLOGY 25
The future
of textiles is
being rewoven
Technological advancements
ranging from artificial
intelligence to 3D printing,
and from digital production
to smart fabrics, are radically
transforming every aspect
of the textile industry-from
manufacturing and design to
sustainability and efficiency.
Technology has always played a
key role in the development of the
textile industry. However, in recent
years, this transformation has
accelerated like never before. Nextgeneration
technologies such as 3D
printing, artificial intelligence, and
machine learning are redefining the
way textile products are produced,
designed, and used. Today, customdesigned
fabrics are produced much
faster, manufacturing processes are
HTE HOME TEXTILE EXPORTS
APRIL 2026

26
TECHNOLOGY
optimized through automation, and even
“smart textiles” that can respond to their
environment are being developed. This
technological shift is offering brands and
manufacturers new business models and
opportunities for sustainable growth.
Technological transformation
in the textile industry
The textile sector, which brings to life a wide
range of products from clothing to home
textiles on a global scale, is undergoing
significant changes in materials and production
methods due to digital transformation.
In particular, digital printing, 3D knitting
technologies, automation, and robotic systems
are at the forefront of this shift. Computeraided
design (CAD) allows for the rapid and
precise creation of complex patterns, while
automated looms can weave tens of thousands
of meters of fabric each day. Not only natural
fibers but also synthetic ones are now made
more resistant to water, wind, wrinkles, or UV
light thanks to technology.
Breaking boundaries with 3D printing
3D printing technology paves the way for
creative freedom in textile design while
significantly speeding up custom manufacturing
and prototyping processes. As a low-materialuse
method, it offers an environmentally friendly
alternative, while also reducing production costs
and human error. 3D-printed fabrics with high
durability contribute to a circular economy by
enabling longer-lasting products.
Smart production with artificial intelligence
Artificial intelligence goes beyond automation
in manufacturing, playing a role in design,
quality control, and planning processes as well.
With AI-powered systems, manufacturers
achieve higher efficiency with fewer errors.
HTE HOME TEXTILE EXPORTS
APRIL 2026

TECHNOLOGY 27
AI-assisted design software shortens timeto-market
by enabling rapid prototyping and
testing. Additionally, AI-integrated quality
control systems instantly detect defective
products, increasing brand reliability.
Challenges ahead: Sustainability and
standardization
Despite offering many solutions, the
textile industry still faces fundamental
challenges. Rising labor costs, pressure
for sustainability, and a lack of industrywide
standardization can hinder digital
transformation. Environmental impacts—such
as high water and energy consumption and
harmful chemical waste—make the need for
transformation even more urgent.
HTE HOME TEXTILE EXPORTS
APRIL 2026

28
TECHNOLOGY
Smart fabrics and a sustainable future
Smart fabrics, which can respond to
environmental factors, are expected to
become more widespread in the future. These
materials will have applications ranging from
health monitoring to sports performance
tracking. Digital printing technology enables
fast, economical, and customized production. In
addition, a shift toward natural fibers and the
use of alternative materials like bamboo and
hemp will contribute to sustainability efforts.
Conclusion: Technology is redrawing
the boundaries
The ongoing technological revolution in the
textile industry is not only simplifying production
but also making the sector more sustainable,
innovative, and accessible. Although challenges
remain, technology is helping the industry
become more resilient—both economically and
environmentally. The fabrics of the future are no
longer woven solely with design, but with data,
intelligence, and sustainability.
HTE HOME TEXTILE EXPORTS
APRIL 2026

Asmalıevler Mahallesi Süleyman Demirel Bulvarı No: 19/2 20160 Pamukkale / DENİZLİ
WhatsApp: +90 546 271 27 16 | T: +90 258 266 42 46 | e-mail: info@denizliconcept.com
www.denizliconcept.com

www.isatekstil.com.tr

34
PROFILE
By Kaan Collection of drapery
and accessories opens up to beauties
The company offers quality,
originality, and expertise:
it is the address of innovation
in curtains and accessories.
Preparing wrapping up the year with success By
Kaan Collection is ready for another year with
the best motivation driven by the success they
recorded in 2024. We conducted an exclusive
interview with Murat Çağ from the brand. He
outlined their activities and operations:
“With 20 years of experience in the industry and
an 8-year successful journey under our own
brand, we have become a leader in the field of
curtains and curtain accessories. Everything
you need—from rustic designs to custom-made
accessories, curtain fabrics to upholstery and
leather materials—is waiting for you in our store.
Especially our fire-resistant and water-repellent
leather fabrics stand out, backed by certifications
that comply with international quality standards.
“We design over 500 new patterns every year,
and all our accessories are 100% handmade.
This means you are not just purchasing a
product but owning a piece of art.
HTE HOME TEXTILE EXPORTS
APRIL 2026

PROFILE 35
Uzbekistan, Turkmenistan, Qatar, the United
States, Iran, Iraq, Moldova, Lithuania, Albania,
Bulgaria, Azerbaijan, and Kazakhstan.
“Our products bring contemporary designs together
with classic lines. With our custom manufacturing
and personalized design services, we meet the
unique demands of each of our customers. Every
product undergoes a meticulous quality control
process to ensure it is delivered to you flawlessly.
“We are the first choice for everyone who
values quality and originality! Visit our social
media accounts to explore our products and
designs more closely.
“As a company that continues to grow by
meeting new customers and entering new
markets every day, we aim to strengthen our
leading position in the industry in the coming
years by expanding our product range and
making a difference with our quality.”
“Currently, we export to more than 50 countries,
covering a wide geography from the United
States to Central Asia and from Europe to the
Middle East. However, what matters most to us is
that our customers, who experience our quality,
choose to work with us for many years. We have
strong partnerships in countries such as Russia,
By Kaan Collection
BYKAAN_COLLECTION
BYKAANCOLLECTION
ByKaan_collection
HTE HOME TEXTILE EXPORTS
APRIL 2026

Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE
Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı
No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE

bykaan_collection
+90 530 175 39 77
by kaan collection
bykaanmurat@hotmail.com

40
TRENDS
Next-generation sustainable
fabrics and the key textile trends
shaping 2025
Sustainable materials, circular production and low-impact technologies
are reshaping the global textile industry and positioning
Türkiye as a leading supplier of next-generation eco-friendly fabrics.
The global textile industry is entering one
of its most transformative periods, driven
by environmental responsibility, material
innovation, and rapidly evolving consumer
expectations. As sustainability becomes
an operational requirement rather than a
branding claim, manufacturers are rethinking
material sourcing, redesigning production
systems, and adopting processes that reduce
waste and energy consumption. In 2025,
next-generation sustainable fabrics are no
longer specialty products—they are becoming
essential materials across fashion, home
HTE HOME TEXTILE EXPORTS
APRIL 2026

Luuxuurrryy Crrrafteed iin Türrrkiiyyee;
Elegance & Design Beyond Borders BBoorrddeeeeerrss
BBeeeeeyoonnndd Deeeeessiggnnn & Eleeeeeggannnceeeee
www..com.tr

42
TRENDS
textiles, automotive textiles, technical fabrics
and industrial applications.
In Türkiye, this transformation is especially
visible. Strong manufacturing capacity,
vertically integrated supply chains and
alignment with global sustainability standards
are enabling domestic textile producers to
compete effectively in sustainable fabric
categories. With global brands increasing
their demands for traceability, recyclability
and lifecycle transparency, Türkiye’s shift
toward innovative, eco-efficient production
creates significant competitive advantage.
Biosourced and regenerated fibers move into
the mainstream
A major trend defining 2025 is the rapid
rise of biosourced fibers. Derived from
agricultural waste, renewable crops or
HTE HOME TEXTILE EXPORTS
APRIL 2026

Hall: 6 / I-08

44
TRENDS
improved biodegradability. At the same
time, chemically or enzymatically recycled
polyester and nylon are gaining market
share, enabling manufacturers to build
circular production loops that minimize
dependence on virgin resources.
Circularity and closed-loop systems reshape
supply chains
Circularity is evolving from a long-term
aspiration to a measurable production model.
Textile waste—from cutting-room scraps to
post-consumer garments—is increasingly
treated as a valuable raw material. In Türkiye,
several companies now operate fiber-to-fiber
recycling systems that sort, decompose and
convert textile waste into high-quality fibers.
biotechnological processes, these fibers offer
significantly lower environmental impact
compared with conventional alternatives.
Regenerated cellulose fibers—such as
bamboo-based fibers, lyocell, modal and
next-generation viscose with improved
solvent-recovery systems—are expanding
due to their reduced ecological footprint and
strong performance characteristics.
Turkish yarn manufacturers and research
centers are investing heavily in bio-based
raw materials that integrate smoothly
into established production lines. These
innovations allow mills to offer fabrics with
lower water usage, reduced emissions and
Two factors accelerate this shift in 2025:
tightening global regulations and brand-level
commitments to reduce virgin material usage.
The European Union’s Extended Producer
Responsibility (EPR) rules have direct
implications for Turkish exporters, prompting
rapid adaptation. As a result, recycled
polyester lines, mechanically recycled cotton
blends and innovative fiber blends compatible
with circular manufacturing are becoming
standard components of product assortments.
Eco-efficient dyeing and finishing
technologies gain momentum
Dyeing and finishing remain among the
most resource-intensive phases of textile
production. In response, the industry is rapidly
adopting low-impact solutions. Technologies
such as digital printing, dope-dyed yarns,
HTE HOME TEXTILE EXPORTS
APRIL 2026

46
TRENDS
enzymatic pre-treatments and foam-based
finishing deliver substantial reductions in
water, heat and chemical consumption.
Turkish mills implementing these systems
report measurable improvements in efficiency
and environmental performance. At the same
time, bio-based finishing agents—developed
as alternatives to petroleum-derived
chemicals—help ensure safer outputs for
workers, consumers and the environment.
Smart performance fabrics built on
sustainable principles
Performance textiles continue to be a major
growth area, yet the sector is undergoing
its own sustainability shift. Moisturemanagement
knits, thermal-regulating fabrics,
antibacterial structures and UV-protective
textiles are now increasingly produced using
bio-derived or mineral-based components.
These materials are in high demand in
sportswear, outdoor clothing, medical textiles
and technical garment applications.
blockchain-enabled tracking or comprehensive
lifecycle assessments.
To meet these expectations, Turkish suppliers
are adopting digital traceability platforms,
investing in internationally recognized
certifications and offering transparent sourcing
disclosures. These efforts support global
brands in meeting new regulatory standards
while strengthening trust and brand value.
Türkiye’s strengthening role in sustainable
global production
Türkiye’s advanced infrastructure, regional
proximity, flexible production options and
growing expertise in eco-fabrics make
the country a key partner for global
brands seeking sustainable supply chains.
The integration of recycled fibers, biobased
materials and low-impact dyeing
technologies into mainstream production
signals a structural shift: sustainability is
becoming the foundation on which future
competitiveness will be built.
Türkiye’s strong knitting and technical textile
capabilities position the industry to respond
quickly to this demand. Collaboration between
universities, machinery manufacturers and
R&D departments accelerates the development
of durable, functional and environmentally
responsible performance fabrics.
Consumer expectations redefine production
priorities
Perhaps the most powerful driver of
sustainable transformation is changing
consumer behavior. Gen Z and young millennials
expect transparency, ethical sourcing, durability
and environmental accountability. They seek
brands capable of documenting every stage
of production through QR-code traceability,
HTE HOME TEXTILE EXPORTS
APRIL 2026

İncilipınar Mahallesi 1280 Sokak
Çınar Apartmanı No:11/A Pamukkale / DENİZLİ
T: +90 532 245 77 01 | web: www.sierraotantik.com
e-mail: info@sierraotantik.com | instagram: sierraotantik

50
PROFILE
HTE HOME TEXTILE EXPORTS
APRIL 2026

PROFILE 51
Niateks House
Design, quality, sustainability and innovation
Transforming ordinary textiles into extraordinary experiences and
blending tradition, innovation, and global vision in home textiles.
Home textiles are transforming.
Instead of mass production,
small-batch, high quality, and
original designs are taking the
lead. Niateks House is at the
forefront of this change.
Managed by a team with longstanding
industry experience
and a strong awareness of
global trends, Niateks House
meets an essential need in both
the Turkish and international
markets. Since embarking on
this transformation 4.5 year
ago, the company has combined
design and manufacturing
expertise to move confidently
toward its vision of becoming a
global brand.
With a focus on local
production and sustainable
practices, every product
carries added value. In
addition, Niateks House plays
an active role in stock sales
with its own branded tea-towel
collections, offering customers
both original designs and the
advantage of fast supply.
ÖççÖ: Niateks’ Patented
Innovation
At Niateks, every product
is more than fabric -it is an
experience. One of the most
striking examples is its patented
design, ÖççÖ (Önlük Çanta –
Çanta Önlük; literally means
Apron to Bag – Bag to Apron)
This innovative product
functions as a bag in daily life,
and when turned inside out,
it transforms into a practical
kitchen apron. Originally
developed for a niche cookware
brand, this multifunctional textile
has since drawn interest from
cookware companies, culinary
schools, and lifestyle brands.
With ÖççÖ, Niateks redefines
how the company reacts
with the kitchens, blending
everyday life with innovation
and joy. Supported by both
design excellence and patent
protection, this product
embodies the brand’s philosophy:
textiles that turn the ordinary
into something meaningful.
ÖÇÇÖ : Everyday Life Bag, Effortlessly Transforming into an Elegant Apron
HTE HOME TEXTILE EXPORTS
APRIL 2026

Hoben Tekstil Limited Şirketi
Hacıeyüplü Mahallesi
3162 Sokak No:26/2C
Merkezefendi - Denizli / TÜRKİYE
Gsm: +90 539 930 68 68
www.hobiema.com

Without strong values, no brand can endure in the long run. These values
are precisely what distinguish Matt Editeur from the ordinary. Each team
member is an indispensable part of this structure and has a voice in the
future of our brand.
What was the most important motivation that led you
to this sector when establishing Matt Editeur? Could
you tell us a bit about your founding process?
The main motivation that led me to this sector was
realizing that fabric is not just an upholstery material, but
one of the most powerful aesthetic elements reflecting
the character, energy of a space, and the mood of those
who live there. Matt Editeur was founded with an “edition”
approach that carries an aesthetic pursuit and passion for
quality in every fiber of the fabric, in order to achieve this
magical transformation. Our founding process was not just
about starting a business, but about embodying a vision
where we set out to find the finest yarns, the most talented
weavers, and the most innovative designers. Each of our
collections is created like a meticulously curated book, with
every detail examined and every texture carefully selected.
What are the key features that differentiate Matt
Editeur in the upholstery fabric sector?
The most fundamental feature that sets Matt Editeur
apart is our approach of treating fabric as an “edition”
(éditeur). We don’t just produce fabric; in each collection,
we present a theme, a story, and an emotional world. This
means not only using the highest quality raw materials
but also combining innovation in design, the psychology
of colors, and the sensuality of touch. Another element
that sets us apart is our obsessive passion for detail. When
our customers choose Matt Editeur, they are not just
buying a fabric; they are bringing a lifestyle, an aesthetic
understanding, and a long-lasting quality experience into
their homes.
How do you manage quality and design processes in
your products? How do you follow trends?
At Matt Editeur, quality and design are two complementary
and inseparable elements. Our design process is based not
only on following popular trends but also on blending them
with Matt Editeur’s sophisticated and timeless aesthetic
to create our own unique interpretation. While following
trends, instead of copying them, we draw inspiration from
art history, architecture, and the textures of nature. Our
design team closely follows art exhibitions, architectural
projects, and fashion weeks around the world, reflecting
these inspirations in our collections. Once our designs
come to life, they undergo strict quality tests such as
abrasion resistance and lightfastness in our laboratories to
ensure durability.
What kind of growth strategy do you pursue in both
domestic and international markets? What are your
target markets?
Matt Editeur’s growth strategy is not only about increasing
sales figures but also about delivering our brand’s aesthetic
vision and quality philosophy to wider audiences. In both
domestic and international markets, we maintain the
exclusivity and prestige of our brand by building a selective
distribution network. Our target markets are defined not
only by geographical boundaries but also by lifestyle and
aesthetic understanding. Europe, North America, and
the Asia-Pacific regions are the markets with the highest
growth potential for us. In these markets, we don’t just sell
products; we create experiential spaces that reflect our
brand’s aesthetic world.

In recent years, the world has changed at a pace we have never been used to. We have gone
through challenging, uncertain, and unexpected periods. This process was also a test for
Matt Editeur. However, what has kept us going is our culture of collaboration, our effort, and
our passion for our work. At the point we have reached today, we look to the future more
clearly and more boldly with the strength we draw from the past.
Sustainability and environmentally friendly production are
among the fundamental pillars of Matt Editeur’s philosophy.
By recognizing the value of the resources nature provides,
we take responsibility to protect them and implement ecofriendly
production methods. With water-saving dyeing
technologies, energy-efficient production processes,
and waste management policies, we aim to minimize our
environmental impact. Our understanding of sustainability
is not limited to production processes; it is also reflected in
the longevity and durability of our fabrics. We will continue
our sustainability efforts with determination to leave a
more livable world for future generations.
What are Matt Editeur’s goals and new projects for
the upcoming period?
Matt Editeur’s goals for the upcoming period include both
quantitative and qualitative growth. While increasing our
sales figures, we aim to bring our brand’s aesthetic vision
and quality philosophy to wider audiences. Among our new
projects are creating experiential spaces that reflect our
brand’s aesthetic world and strengthening our presence on
digital platforms. As we pursue our growth goals, we will
never compromise on our obsessive passion for detail, our
quality standards, or our aesthetic pursuit. Matt Editeur
continues its journey to transform your living spaces into
works of art with every touch.
What kind of roadmap do you follow in the face of
competition and rising costs in the sector?
Competition and rising costs in the sector are not just
challenges for us but also opportunities for transformation
focused on innovation and efficiency. In response to cost
increases, we keep our costs under control by improving
operational efficiency and optimizing our raw material
supply processes. However, reducing costs never means
compromising our quality; we aim to overcome cost
increases by developing more innovative and value-added
products. In the face of competition, we differentiate
ourselves not by price, but by design, quality, service, and
brand image.
Do you have any initiatives regarding sustainability
and environmentally friendly production? What is
your perspective on this issue?

58
PROFILE
Proposte-driven International
Observatory arouses interest
During Proposte, same days same opening hours, Ascontex Promozioni
promotes International Observatory at Sheraton Lake Como Hotel.
This three-day event, held simultaneously
with Proposte in Cernobbio, will extend the
most important high-end world preview of
furnishing fabrics and curtains, based at Villa
Erba, bringing together selected Exhibitors
showing their latest and most exclusive
collections to the international visitors.
This year’s participants are: Any Tekstil San. Tic.
Ve Paz. A.S. – Devoretex – Kacar Textile A.S. –
Kucukcalik – Marsteks – Safas Tekstil/Fioretta
Home – Shade Home Fashion – Uludag Textile
Exporters’ Association (UTIB) – VCH Tekstil A.S.
Strict selection criteria, in terms of turnover,
number of employees in the company, production
volumes, quality, price and collection level,
innovation have been applied by the Organizing
Committee to admit the entitled Exhibitors to be
part of INTERNATIONAL OBSERVATORY.
www.internationalobservatory.com
HTE HOME TEXTILE EXPORTS
APRIL 2026

60
PROFILE
“We are not just a manufacturer;
we are a brand that understands
our customers’ needs”
“OUR STORY IS BUILT
ON PERSEVERANCE, HARD WORK,
AND CONTINUOUS IMPROVEMENT”
What need led to the foundation of Erdem
Ambalaj? What was your initial motivation
to enter this sector, and looking at where
you are today, how would you define your
brand’s story?
“The foundations of Erdem Ambalaj were laid
to meet the need for high-quality, durable,
and aesthetic packaging solutions in the
sector. We realized that, especially in the field
of PVC bags and packaging, customers were
struggling to find solutions that both protect
their products and add visual value. This
need became our main motivation to start
production in this field.
From day one, our priority has been
to develop a production approach
centered on quality, trust, and customer
satisfaction. Over time, thanks to our
experience, customer feedback, and belief
in continuous improvement, we expanded
our product range and established a solid
position in the industry.
Erdem Ambalaj, one of the prominent companies in Türkiye’s PVC
packaging sector, offers aesthetic and durable solutions to brands
in many fields, especially home textiles. The company continues to
make a difference in various areas, from minimal design to striking
visuals, from sustainability to export-supported collaborations.
HTE HOME TEXTILE EXPORTS
APRIL 2026

62
PROFILE
Today, we define Erdem Ambalaj not just as
a manufacturing company, but as a brand
that understands its customers’ needs, offers
tailored solutions, and adds value to its business
partners. Our story is built on perseverance,
hard work, and continuous improvement.”
SOLUTIONS THAT ADD VALUE
TO HOME TEXTILES
How do the different solutions in your
product portfolio—such as piped, corded,
and frequency-welded PVC bags—add
value especially to home textile products?
How does this variety affect customers’
decision-making processes?
“The piped, corded, and frequency-welded
PVC bag solutions in our product portfolio
provide both protection and an aesthetic
presentation for home textile products. While
preserving the form of the product, these
bags ensure a more organized and eyecatching
appearance on shelves and displays.
Thanks to our wide range of model options,
brands can easily choose the most suitable
packaging for their target audience and
product segments. This variety helps products
stand out from competitors and directly
influences the consumer’s purchasing decision.”
“ORIGINAL DESIGNS
HELP PRODUCTS STAND OUT”
You offer both printed and unprinted
alternatives in PVC packaging production.
What are the most demanded trends in
packaging design recently? Is minimalism or
eye-catching design more prominent?
“We offer flexibility to brands with both
printed and unprinted PVC packaging
options. Today, two main trends stand out:
simple and minimalist designs, and eyecatching,
brand-focused applications.
While minimal designs form a sense of
elegance and a premium perception, vibrant
and original designs help products stand out
on the shelves. The preference depends on
the brand’s target audience and positioning.”
SUSTAINABILITY: A PRIORITY
FOR ECO-FRIENDLY PRODUCTION
Sustainability has become an inevitable
agenda for all sectors. As a plastic
packaging manufacturer, what kind of
roadmap do you follow in developing
environmentally friendly solutions?
“We consider sustainability an important
part of our production processes. In this
direction, we focus on reducing raw material
usage, preferring recyclable materials, and
minimizing production waste.
At the same time, we aim to reduce our
environmental impact by producing
long-lasting and reusable packaging. As
Erdem Ambalaj, we continuously work on
developing more environmentally friendly
solutions while maintaining quality.”
“WE DEVELOP SOLUTIONS THAT
SUPPORT EXPORT PROCESSES”
Türkiye is a strong player in home textile
exports. Do collaborations between packaging
manufacturers and textile producers
generate a competitive advantage? What is
your approach in this area?
“Collaborations between packaging
manufacturers and textile companies
play an important role in Türkiye’s
strength in the home textile sector. The
right packaging solutions ensure both the
protection of the product and a stronger
presentation in international markets.
As Erdem Ambalaj, we work with our
customers like business partners and develop
solutions that enhance their brand value and
support their export processes. We believe
this approach provides companies with a
significant competitive advantage.”
HTE HOME TEXTILE EXPORTS
APRIL 2026

19-22
‘26
recycle
recycle
recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND
COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

66 FOCUS
Investments in technical textiles
and nonwovens gain
strong momentum in 2026
The rising investment appetite in Türkiye’s technical textile and
nonwoven sectors is set to expand production capacity in 2026,
significantly strengthening the industry’s global competitivenes
As Türkiye’s textile industry enters 2026,
its focus on high value–added segments
continues to intensify. Growing global
demand for technical textile and nonwoven
products is driving companies to establish
new production lines and upgrade their
machinery. From medical textiles to
industrial fabrics, from filtration materials to
automotive textiles, the expanding product
range positions Türkiye as a more strategic
player in the technical textile market.
Demand for high-performance products
is increasing
In 2026, international markets are witnessing
a notable rise in demand for technical textile
products that offer durability, functionality,
and long service life. Turkish manufacturers
are responding by developing products
with functional properties such as UV
resistance, waterproofing, heat resistance,
and antibacterial performance. Investments
in nonwoven lines especially enhance
quality and efficiency in hygiene, medical
protection, and filtration applications. These
investments not only increase companies’
capacity but also broaden collaboration
opportunities with global brands.
value–added export structure, complementing
its traditional textile exports. Modernization
efforts in nonwoven and technical textile
machinery provide companies with lower
defect rates, faster production, and greater
flexibility in product development. As demand
for technical textile products grows in markets
with high quality standards—such as Europe
and the United States—Türkiye’s export
position continues to strengthen.
Technical textiles will be the sector’s
new growth driver in 2026
Industry representatives emphasize that
technical textile and nonwoven segments will
remain at the center of growth throughout
2026. With accelerating investments, Türkiye
is progressing toward becoming a regional
production hub not only in traditional apparel
and home textiles but also in industrial and
functional textiles. As product development and
machinery technologies advance in parallel, the
sector is expected to achieve a stronger and
more sustainable position in global markets.
New investments strengthen export
market advantages
The rise in technical textile production
supports Türkiye’s shift toward a higher
HTE HOME TEXTILE EXPORTS
APRIL 2026

TEKSTİL VE PROMASYON
Oruç Reis Mahallesi Tekstilkent Caddesi Tekstilkent
G/2 10 AD No:44 Esenler / İstanbul / TÜRKİYE
Gsm: +90 532 292 35 57 | T: +90 212 438 20 02
e-mail: servetbasoglu@libertahome.com.tr
info@libertahome.com.tr
instagram: servetbasoglu
telegram: Ledeyna_Seccade
www.libertahome.com.tr

Plise Perde Sistemleri
Zebra - Stor Perde & Plise Perde Sistemleri

www.winsuntekstil.com
WİNSUN
TEKSTİL SAN. VE TİC. LTD. ŞTİ.
Yavuz Selim Mahallesi Hız Sokak No: 10/A
Yıldırım - Bursa / TÜRKİYE
Tel: +90 537 817 66 37
+90 538 289 63 93 | +90 553 830 10 40
e-mail: info@winsuntekstil.com
export@winsuntextile.com
web: winsuntekstil.com

Kemalpaşa Mahallesi
Vidinli Tevfikpaşa Caddesi
Aydın Center No: 9 Daire: 102
Fatih - İSTANBUL / TÜRKİYE
+90 536 560 57 64
+90 545 330 12 76
E-mail
deniz_drug@windowslive.com

www.sarra.com.tr

freedomfabric freedomfabrics freedomhomee
web: www.freedomfabricshouse.com
e-mail: info@freedomfabricshouse.com
T: +90 212 447 49 49
Sanayi Mahallesi Başaklı Sokak No: 41 Güngören - İSTANBUL / TÜRKİYE
Merter Mahallesi Kirazlı Sokak No: 7/2 Güngören - İSTANBUL / TÜRKİYE