Retailers Forum Magazine May 2026

S

URCES FOR GENERAL & VARIETY STORES

retailers

www.retailersforum.com

FORUM

VOL. 46 NO. 01

MAY 2026

Page 2 MAY 2026 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

How To Use THis DirecTory

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will

be shipped directly to your store.

The ONLY Monthly National Magazine

for Independent Retailers

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | MAY 2026 Page 5

Sell to over 60,000

stores through Forum

631/754-5000

USA COSTUMERS

See our ad on page 52

Light Up Without

Lighting Up!

LIGHT • Kits

E-CIG

see our ad on page 37

H2 E-Cig Round

Mouth Atomizer

$1.85

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

• Disposables

• Atomizers

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

• E-Cig Batteries

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Liquids

• E-Cig Accessories

TIME MAKES MONEY

TIME

WHOLESALERS

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

see our ad on Page 19

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Pg 39

BLING IT ON!

HipWholesale.com

MAY 2026

ADVERTISERS

INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN

RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

RATES 09

APPAREL

BOUTIQUE CLOSEOUTS 51

CLOTHING WAREHOUSE 04

DD BULK 18

FASHIONABLE SALES 61

FLIRTY WHOLESALE 38

T SHIRT HOUSE 22

T SHIRT REP 53

UIN DEALS 57

USACOSTUMERS.COM 52

MEGA UBID 56

RAMSONS IMPORTS 25

RUSH SUPPLIERS 20

BOOKS &

DATABASES

BUYERS CONTACTS

BACK COVER

CELLULAR

CELLCITY.BIZ 43

WHOLE-CELL 02

COMPUTERS

REFURB SHOPS 62

Start.

Grow. See our ad on Page 31

Repair.

SMALL

BUSINESS

CONSULTING

ForumBA.com

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Ad on Page 44

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

ALMOST SUMMER,

Asharoken, NY

ASSORTED ITEMS

1 STOP WHOLESALE 49

AUCTION FINDER 69

BEAN WHOLESALERS 40

CLOSEOUTS FOR SALE 41

DOBA DROPSHIP 21

EVERYTHING CLOSEOUTS 36

EZ DROPSHIP 50

HEAVENLY WHOLESALE 60

CONSUMER ELECT.

FIND IT CHINA 27

CREDIT CARD

PROCESSING

EXP MERCHANT 47

DISPLAY/SUPPLIES &

SERVICES

AVVO ADVISORS 48

E-STORE BUILDERS 46

3’x 5’ Flags $2.50 Each

Min.100 pcs

WHOLE BOOTH IN

THIS CRATE CONVERTED

TO TABLE

#1

BUYING GUIDE

FOR RETAIL STORES!

E STORE SIGNS 33

E-STORE SITES 26

FORUM ADVISORS 44

KWIK INC. 66

PAYROLL HELPER 68

PREMIUM CONVENTIONS 13

PROTECTION PLANS 32

TC SUPPLY 16

SALES GROUP BAGS 34

VACATION PROMO 70

WHOLESALESOURCES.COM

INSIDE BACK COVER

DROPSHIPPERS

DOBA DROPSHIP 21

EZ DROPSHIP 50

E-CIGARETTES &

SMOKE SHOP ITEMS

LIGHT E CIG 37

LOGIC WHOLESALE 17

USA VAPE DEALS 55

FOOTWEAR

SNEAKER CLEARANCE 39

3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online !

www.RIOhio.com

HANDBAGS

Belt Buckles

BAG CLOSEOUTS 29

$36.00 dz

Hat Pins $6.00 dz

$9.00 dz

BAG VENDORS 16

$36.00 dz

HOME & HOUSEWARE

MERCHANDISE REP 28

$36.00 ut 72 pcs

RUG PROFITS 59

Garden Flags

JEWELRY/

$48.00 dz

ACCESSORIES

Metal Signs

$5.50 Each

BODY CANDY HQ 63

BUND JEWELRY 3’x5’Embroidered Flags 35

$14.00 Each

Tri-Fold

$5.00 Each

$21.00 dz

HIP WHOLESALE 31

JEWEL CLEARANCE 30

JEWELRY MINERS 65

SHAKE WHOLESALE 42

UNIVERSE WHOLESALE 67

LEATHER GOODS

MAK LEATHER 15

NOVELTIES

Playing Cards

$18.00 dz

$24.00 dz

$21.00 dz

CARTOON CONCEPTS 22

COOL GLOWING 45

$18.00 dz

5” Patches $36.00 dz

$39.00 dz

PPE SUPPLIES

$5.25 Each

PPE STOCKROOM 58

Garden Flags

48.00 dz

Leather Wallets $5.50 each

Magnets 3”x8” $18.00 dz

WindSocks

$48.00 dz

Min.Order

$150.00

$4.50 Each

R/C & TOYS

RC VARIETY 23

Metal Sign

SOARING RC 54

$4.75 each

MADE IN USA

Metal Plates

$27.00 dz

SPECIAL $48.00 dz FEATURES

45 TH ANNIVERSARY 11

FORUM WORKSHOP 24

12” Metal Signs

RETAILING NEWS 14

12”x18” Metal Signs

$5.50 Each

$15.00 dz

$24.00 dz

WHAT’S HOT 12

Belt Buckles

$42.00 dz

$18.00 dz

Patches $18.00 dz

$30.00 dz

$5.00 Each

$7.00 Each

SUNGLASSES

Belt Buckles

$36.00 dz

3pc Magnet

AMSTYLE 03

TRADE SHOWS

THE MARKET CENTER 20

WATCHES & CLOCKS

TIME WHOLESALERS 19

WATCH DEALERS 18

WEDDING ITEMS

SMARTEST BARGAIN 64

WELCOME

$42.00 dz

NEW READERS!

$15.50 Each

Advertise in

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

SHIPPING AND STORAGE

USE TO BE DISPLAY BY CHOICE LLC

8” x 12” Metal Signs

MADE IN USA

COST SAVING - FACTORY DIRECT FAMILY OWNED - BEST SERVICE

AFFORDABLE $39.00 dz - STACKABLE

FOLDABLE - PORTABLE

Steve.Finn@premiumconventions.net

www.displaybychoice.com

Phone:702-281-3442

BACK LIGHT TOWERS WITH MERCHANDISE

$4.00 each

8” x 12” Parking Sign $18.00 dz

Leather Bracelet $18.00 dz

1ut/5 dz Mood Rings $33.00 unit

Best Friend Necklace

$24.00 dz/sets

Metal Sign

12”X18” $5.75 Each

PREMIUM TRUCKING AND CONVENTION

OUT OF THE BOX

30 YEARS IN BUSINESS

$36.00 ut/72pcs

$15.00 dz

BOOTHS!

Creative

Displays…

See our ad

page $6.00 13 dz Hat Pins Also

Gigantic

sold

Selection

by the

of Variety dozen! Goods

40 X 40 SLATWALL 40 X 40 DISPLAY BACK LIGHTED WITH WALL LIGHTED & SEE SIGN THROUGH SIGNS & FOAM GONDOLAS FLOOR

20 X 30 FREE STANDING BOOTH 40 FOOT BOOTH IN 20 FOOT AREA CRATES CONVERTED TO TABLES

36 pcBiker Ring

RAMSON’S

$39.00 unit

RISERS WITH BACK WALL ROTATING TOWER FOLDABLE PEDESTALS

See our Ad on Page 25

FOLDABLE RISERS FOLDABLE GONDOLAS FOLDABLE SHOWCASES

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 21

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

Don’t Be A Drone!

BUY ONE!

www.RCVariety.com

See Our Ad on Pg. 23

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com

ADVERTISING INFORMATION


VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com


retailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1/8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1/8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

5" high x 7.5" wide or

10" high x 3.5" wide

10" high x 7.5" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our printed

magazine circulated to buyers

across the USA. Includes distribution

at industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly page views

• Active link to your website

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

THE MOST COMPREHENSIVE MARKETING

As the ONLY national magazine for independent retailers we will introduce

your company and products to the country’s top retailers and online stores

every month. Our all inclusive marketing program includes BOTH traditional

print readership in addition to extremely popular online e-magazine which

uses cutting edge technology to provide readers a seamless experience.

TOP INDUSTRY TRADE SHOWS 2026

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

ASD Marketweek Las Vegas

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show


APRIL

Hawaii Merchandise Expo


MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show


JUNE

Dallas Gift & Variety Show


LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show


AUGUST

ASD Market Week

Biloxi Wholesale Show

Off Price Specialist Show


Rocky Mountain Gift Show TBD

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show


OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show


NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo


Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show



Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.

From the

PUBLISHER

Our 45 th Anniversary Message

BACK in May of 1981, smack in the midst

of one of our country’s past recessions, this

magazine was started by a naïve 22-yearold

who augmented his $299 a week

paycheck by selling stuffed animals and

gifts at the front doors of a local flea

market. It was a grueling beginning to say

the least. Who could have imagined that

45 years later we’re still operating and have

survived other recessions, world turmoil

and even today’s economic uncertainty!

ONE thing that I have learned from start

a business in the worst of times is that there

is always opportunity everywhere. If you

have a product or service that fills the niche

you can be successful. This magazine and

our entire enterprise was started with $100,

lots of sweat and prayers. Even though the

economy was miserable when we started,

within the next few years we took the

magazine national and added an additional

magazine, Swap Meet. We were filling a

void in the industry and it paid off.

TODAY our two magazines, business

directories and database services service

both the USA and overseas markets. Back

in our early days (we were pre-fax machine

and computer), growing the business was

quite different than today. In some ways

it was better because there was much

less competition and more excitement for

our properties. Now with the internet and

boundless competition along with limited

customer attention spans.

WHILE the industry, and world, changes

quickly, there is still a great future for

our wholesalers and retailers servicing this

segment of the market. Our shoppers are

value conscious and looking for the best

deals and the hottest merchandise. Our

readers, by using magazines and websites

like ours, are able to view the country’s top

wholesalers to ensure they are buying the

latest goods at the best prices. With many

of our advertisers there are no minimum

orders which allows you to purchase one

or two each of many different styles, sizes,

colors, etc. This enables you to stock a

wider range of goods without tying up too

much money in inventory. A real bonus for

the independent retailer!

WE are proud to be part of the small

businesses of America and stand by

our readers and advertisers who truly

represent the strength of our country.

We are fortunate to know some of the

hardest working people who meet the

daily challenges of running a business. I

have seen many of our colleagues achieve

their goals and dreams and make a better

life for themselves and their families. This

makes everything worthwhile and I am

blessed to be able to share in that success

for the last 45 years. My heartfelt thanks

for allowing Forum Publishing to service

you for over four decades. Here’s looking

towards many more!

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

LAPIZ DIGITAL

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com


44 Years

1981-2026

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.


Entire contents copyright ©2026 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.

Our 45 Anniversary

I‘d never thought that back when I was

22-years-old just starting to publish

Forum that it would be a run lasting

over three decades and one that I can

honestly say I still enjoy as much today,

45 years later, as when I started!

Now, 45 years and 540 issues later, we

celebrate embarking on our 46 th year —

servicing the wholesale/retail industry.

Reflecting back over the years is always

sentimental for me as I remember the

birth of my daughter in 1983 and the

7-days a week working with her crib in a

corner of my office. I recall moving from

our basement office in Great Neck to our

first modern offices in Syosset, the birth

of my son in 1987 and then purchasing

our own office building in Centerport,

where we remain today.

Our First Issue – May 1981

They say that

time flies, and it

certainly does.

My daughter’s

now 43, with

two daughters,

while my son’s

39. Both of

them have

pursued careers

in media

and marketing.

Retailers

Forum has been my passion that brings

me great joy in addition to great stress

at deadline times! Publishing is a fastpaced

industry

that requires

a dedicated

staff and loyal

advertisers

and readers to

remain successful.

I have been

blessed with

both, which

has allowed us

to continue

strongly as over

the years.

Being the first trade magazine sets a high

bar. In many instances we have shaped

the marketplace by exploring and presenting

new opportunities to our clients.

When we started there was no such thing

as a computer or fax machine (wow, am I

old!). Now, technology changes constantly

and we must all embrace and harness its

power to stay ahead of the curve. We take

our responsibility of guiding the market

very seriously.

As we start our 46 th year in the industry I’d

like to thank everyone who has contributed

to our business over the years and help

us build what we like to think is the best

trade magazine in the country. Hopefully

you think so also and will be with us for

the next 45!

Martin Stevens, Publisher

Publisher Martin Stevens circa 1981

WHAT’S HOT

For more information, contact:

www.LogicWholesale.com


www.RefurbShops.com


www.Forum123.com

Tel: 1-631-754-5000

PREMIUM VAPE PRODUCTS

THERE are a lot of vape companies that have popped up in the market over

the last decade and many of them do not have genuine or safe products. This

is a real concern when you are selling merchandise that the general public

consumes.

THAT is why Logic Wholesale is one of the premier companies in the vape

space ensuring that when you buy merchandise from them you can be confident

that you are getting the best quality and safest products on the marketplace

today. The company offers starter kits, tanks, accessories, e-liquids and more. The

pricing is the sharpest on the market enabling your store or website to make

great margins and offer your shoppers some of the most wanted products today.

LOGIC is a leader in e-liquid and has a tremendous variety of all brands,

flavors and sizes. This month’s special deal is The Vaporlax Disposable Pod

Device that is on sale for just $12.99 in assorted flavors.

YOUR ELECTRONICS SOURCE

WITH over 2 million customers since 2001 (yes, you read that right!) Refurb

Shops has one of the largest inventories of computers and electronic items at

rock bottom prices. Many people want to get into the electronics space because

it is high demand and offers massive opportunity, but it is difficult to find a

reputable supplier that you can count on for quality goods and best prices.

REFURB Shops has in house technicians that inspect all merchandise before

it is sent out and in addition the company has a generous 30-day return policy.

Most of the items maintain the manufacturers warranty. One of the best things

about this company is that you can buy one piece at a time of any item. There are

NO minimums so you can stock up on a variety of goods without needing to have

duplicate inventory. This is a big plus in electronics purchasing.

THIS month’s special deal is a Samsung Chromebook with 11.6” screen and

1.1GHz, 4 mg, The pricing on this powerhouse computing unit is only $120.97

while the inventory lasts. They have many other laptops as well to choose from!

MAKE MONEY WITH

CLOSEOUTS

AS retailers, whether we are selling in a physical location or online we

need to have the most wanted goods at the best prices. The problem these

days is that goods have been costing more and our margins have been

shrinking. Retailers, flea market vendors and online sellers need to get

ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix.

Closeouts are simply goods that have been overbought, packaging changed

or from a business that ceased. You can buy first quality items for pennies

on the dollar...WHEN you know where to buy them. Our CLOSEOUT

DIRECTORY shows you where with our listings of 100’s of closeout

dealers. Just $29.95 book or PDF.


PREMIUM PREMIUM TRUCKING CONVENTIONS

AND CONVENTION

MADE IN USA

MADE IN USA

COST SAVING - FACTORY DIRECT FAMILY OWNED - BEST SERVICE

AFFORDABLE - STACKABLE

FOLDABLE - PORTABLE

30 YEARS IN BUSINESS

Steve.Finn@premiumconventions.net

www.displaybychoice.com

SHIPPING AND STORAGE

USE TO BE DISPLAY BY CHOICE LLC

Phone:702-281-3442

BACK LIGHT TOWERS WITH MERCHANDISE

40 X 40 DISPLAY LIGHTED SIGN & FOAM FLOOR

40 SLATWALL X 40 DISPLAY BACK WITH WALL LIGHTED & SEE THROUGH SIGNS GONDOLAS

20 X 30 FREE STANDING BOOTH 40 FOOT BOOTH IN 20 FOOT AREA CRATES CONVERTED TO TABLES

WHOLE BOOTH IN

THIS CRATE CONVERTED

TO TABLE

RISERS WITH BACK WALL ROTATING TOWER FOLDABLE PEDESTALS

FOLDABLE RISERS FOLDABLE RETAILERS GONDOLASFORUM FOLDABLE MAGAZINE SHOWCASES

| MAY 2026 Page 13

RETAILING NEWS

CVS plans 60 store openings after years of closures

CVS Health expects to add approximately 60 stores in 2026, increasing its store base for the first time

in several years after a period of net reductions. Citing company representative Amy Thibault, The Wall

Street Journal (WSJ) reported that the planned openings will cover several types of locations, including

full-format CVS stores, CVS outlets operating inside Target stores and pharmacy-only units.

THIBAULT added that a small number of closures are still anticipated this year, with most linked to

expiring leases or store relocations to different sites. The company was quoted as saying: “While we

regularly review our footprint, we’ve completed work to optimise our retail footprint to best serve the

needs of our patients and customers.” CVS has been cutting back its retail footprint in recent years.

THE group, which also includes health insurer Aetna and pharmacy benefit manager Caremark, has

sought to lift the performance of its retail pharmacy business by reducing store count and renegotiating

terms with insurers. WSJ previously reported that CVS expected to close 270 locations in 2025, after setting

out a plan in 2021 to reduce store density. That would follow roughly 800 net closures across the preceding

three years, according to the publication.

THE publication has also said that leading US pharmacy chains, including CVS, have been dealing with

intensifying competition from discount retailers and increased theft. Those pressures have contributed to

cost-cutting and widespread store shutdowns across the sector.

CVS has looked to counter some of these issues by testing different store formats, including pharmacyonly

locations. The company opened around a dozen such sites last year. These smaller branches are less

than half the size of a standard CVS and concentrate on health-focused items such as over-the-counter

cough and pain medicines, while carrying far fewer general consumer products than traditional stores,

according to a previous WSJ report.

Class A malls defy retail gloom with comeback

THE American mall isn’t dead. It’s split in two. A small slice of high-end shopping centers is outperforming

expectations, drawing shoppers, tenants and capital even as most malls continue their long slide, the New

York Times reported. The divide is turning what was once a troubled asset class into a sharply bifurcated

bet for real estate investors.

CLASS A malls — typically dominant, luxury-leaning properties in affluent areas — are posting strong

occupancy and rent growth. At Roosevelt Field on Long Island, owned by Simon Property Group,

occupancy tops 96 percent with tenants like Hermès, Rolex and Armani driving sales of roughly $1,250

per square foot. That performance is increasingly rare. Roughly 900 malls remain across the country, but

the top 100 account for about half the sector’s value, while the bottom 350 make up just 10 percent.

Revenue at top-tier malls is growing about 5 percent annually, while lower-tier Class B and C properties

are shrinking at a similar pace.

THE result is a K-shaped recovery that mirrors real estate trends: capital and tenants are concentrating

in the best assets while everything else struggles to stay afloat. Firms like Simon and Brookfield’s mall arm,

GGP, have retooled properties to emphasize luxury retail, dining and experiential tenants, moving away

from the old anchor-driven mode.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!


Leather products

Directly From Manufacturer

Mak Leather, with 26 years experience in crafting top-notch leather products, offers a a wide range

of of products, from jackets and vests to wallets and laptop cases and more. Whether you're interested

in in their stock items or or looking to create custom pieces, you can count on Mak Leather to to deliver

superior quality at at the best price possible. By purchasing directly from the manufacturer, you you can can rest rest

assured that that you're getting authentic products and the BEST PRICES.

• Custom products and and private private labeling labeling

•

Direct

Direct from

from

the

the

manufacturer

manufacturer

•

Full

Full line

line

of

of

products

products

including

including

Backpacks,

Backpacks,

vests,

vests,

billfolds, briefcases, laptop cases, and other high

billfolds, briefcases, laptop cases, and other high

quality leather goods

quality leather goods

makleather@gmail.com

makleather@gmail.com

www.makleather.com

www.makleather.com

Toll free: 1-877-625-7230

Toll ph: 716-873-1667

free: 1-877-625-7230

ph: Toll 716-873-1667

free fax: 1-877-698-8384

Toll free fax: 1-877-698-8384

asi/68595 • SAGE # 67924 • PPAI# 258110

asi/68595 • UPIC makgroup • SAGE # 67924 • PPAI# 258110

• UPIC makgroup

TC

Ideal for oils, herbs &

glitter

Used for essential &

fragrance oils

GLASS VIALS & BOTTLES

Great for CBD oils &

extracts

A Reliable U.S. Source for Borosilicate Glass Vials

Designed for cannabis,

powders & oils

Popular for perfumes &

fragrance oils

Traditionally used for

wedding favors &

essential oils

All Vials

Manufactured

in USA

Scan for

Full Catalog & Pricing

S U P P L I E S

*

*

*

*

*

*

We carry the largest selection of glass vials and their matching closure accessories (caps, corks, eyedroppers, sprayers, perfume samplers, and more...).

Cannabis, short pre-rolls

& herbs

2-dram Shell Vial

w/agglomarated cork

As low as $0.64 each

1/2-dram Tall Amber Vial

w/phenolic cap


2-oz Boston Round Amber

w/tapereseal phenolic cap


2-dram Patent Lip Vial

w/agglomerated cork


1/3-oz (10ml) Roll-On Bottle

complete


1-dram Blue Vial

w/reducer & phenolic cap


Pre-Roll Tube

22.75 x 50mm (0.9x1.97in)

w/phenolic cap


AUTHENTIC NEW DESIGNER HANDBAGS

Tory Burch ~ Michael Kors ~ coach ~ KaTe spade ~ coach

All Merchandise Certified Authentic

NO MINIMUM ORDER • WEEKLY SPECIALS

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

$139.99

Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Jet

Set East West large

crossbody in luggage

(brown). The iconic

shape is versatile

and perfect.

$104.99

Tory Burch in a vibrant poppy orange-red color.

Versatile and practical double zip design.

$323.99

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors Jet

Set East West

Large Crossbody

Vanilla MK

Signature

$103.99

www.BagVendors.com

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99



YOUR INTERNATIONAL WATCH SOURCE

Michael

Kors Mens

Lennox Watch

MK8938

$149.96

Reg: $348.67

Diesel Mens

Timeframe

Watch DZ4546

$149.96

Reg: $348.67

Fossil Ladies

Ashtyn Watch

BQ3840

$93.72

Reg: $198.71

THIS

MONTH’S

SPECIALS

Gc Ladies Diver Chic

Watch I01500M2

$537.36

Reg: $1624.54

ALL

MERCHANDISE

GUARANTEED

AUTHENTIC

NO MINIMUM

ORDERS -

GENEROUS

RETURN POLICY

Fossil Mens

Privateer

Watch BQ2760

$99.97

Reg: $223.70

Timex Mens

Dress Watch

TW2U70400

$99.93

Reg: $143.72

Michael

Kors Ladies

Everest Watch

MK7213

$174.95

Reg: $398.66

Swarovski

Ladies

Alia Watch

5095942

$181.20

Reg: $436.15

.com

www.WatchDealers.net

$8.98 83% OFF

$9.98 81% OFF

$9.98 81% OFF

Wine Red Velvet Ladder Cutout T Shirt

Houndstooth Print Black Cowl Neck Sweatshirt

Curved Hem Cold Shoulder Pearl Embellished T Shirt

$8.98 84% OFF

$9.98 83% OFF

$9.98 81% OFF

Ombre Lace Up Long Sleeve Sweatshirt

Solid Long Sleeve Pocket Drawstring Detail Hoodie

Gold Tribal Print Long Sleeve Split Neck Blouse

$6.98 87% OFF

Top Selling Designer Brand Watches at Best Prices for Two Decades

Worldwide Shipping from 15 Warehouses Around the World

We accept all major types of online payment methods: Visa, Delta, Visa Electron, MasterCard, PayPal.

$9.98 80% OFF

Light Pink Faux Two Piece Tie Side Sweatshirt

Purple Floral Print Long Sleeve Scoop Neck Blouse

FAST SELLING

WOMEN’S FASHION

Best Prices - Fast Shipping

Reliable Service since 2009

TOPS - DRESSES - SWIMWEAR

LINGERIE - PLUS SIZES

OUTERWEAR - SHOES

SPECIAL

ASSORTMENTS

UNDER

$10.00

WE ACCEPT

ALL CREDIT CARDS

NO MINIMUM ORDER - FAST AND INEXPENSIVE SHIPPING WORLDWIDE

www.DDbulk.com


Luxury Brand Watches

for Men & Women

Hugo Boss 1513859 Distinct Black

Dial Chronograph Men’s Watch

$ 109.99

Emporio Armani AR0145 Classic

White Dial Men’s Watch

$ 139.99

Guess W1002G3 Analogue

Quartz Men’s Watch

$ 149.99

Hugo Boss 1513020 White

Dial Men’s Watch

$ 159.99

Emporio Armani AR1893 Beta Men’s

Gold Chronograph Watch

$ 179.99

Guess GW0260G2 Men’s Watch

$ 209.99

Guess W0571L1 Analogue

Quartz Women’s Watch

$ 129.99

Guess W0638L6

Ladies Watches Watch

$ 139.99

Guess W1025L4 Analogue

Silicone Women’s Watch

$ 139.99

Guess W1156L2 Ladies

Gold Watch With Crystals

$ 149.99

Tommy Hilfiger 1781945

Jenna Grey Ladies Watch

$ 159.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

www.TimeWholesalers.com




706-323-3026 www.thetshirthouse.com email:bpelly1@aol.com


YOUR RC & DRONE HEADQUARTERS

RC RC HELICOPTERS • • RACING RACING DRONES • RADIO SYSTEMS • PLANES • CARS CARS •• FPV FPV SERIES SERIES • • MULTI MULTI ROTORS ROTORS

SPECIAL DEALS EVERY WEEK

Largest Selection of Best Prices

S68 S68 RC RC Drone Folding Altitude Hold Quadcopter

RC RC Toy Toy Drone with with Headless Mode Fixed Height

$21.79

JJRC JJRC H95 H95 RC RC Drone Drone Altitude Hold RC RC Plane

Outdoor Toy Toy with with Function Auto Auto Hover

Headless Mode Mode 360° 360° Rotation

$30.55

CHECK OUR

CLOSEOUT SALE

90 % OFF

10KM/H High Speed 2 Channels

Remote Control Boats for Pools Racing Boat

$41.29

S89 RC RC Drone RC RC Aircraft Mini Mini Folding

Altitude Hold Quadcopter RC RC Toy Toy

Drone with Headless Mode

$39.64

DWH E28 Hurricane RC Airplane Outdoor Flight

DWH E28

Toys

Hurricane

DIY Assembly

RC Airplane

Model(No

Outdoor

Battery)

Flight

Toys DIY Assembly Model(No Battery)

$41.05 $41.05

KY TOYS 1881 2.4GHz 2WD 1/20

Brushed KY TOYS Electric 1881 RTR 2.4GHz RC Racing 2WD 1/20 Drift Car

Brushed Electric RTR RC Racing Drift Car

$25.79

$25.79

80019 RC Drift Car 1/14 2.4GHz 4WD

35km/h 80019 RC RC Racing Drift Car High 1/14 Speed 2.4GHz with 4WD Light

35km/h Two RC Racing Types Tires Car High Kids Speed Gift RTR with Light

Two Types Tires Kids Gift RTR

$55.09

$55.09

KF605 RC

Airplane KF605 2.4GHz RC

4CH Airplane 6-axis 2.4GHz Gyro

4CH RC Plane 6-axis F35 Gyro

Model RC Plane Aircraft F35

Model Flight Aircraft Toy

Flight Toy

$90.73

$90.73

D888 2.4G 4WD RC Stunt Car

Remote

D888

Control

2.4G 4WD

Car 360°Rotation

RC Stunt Car

Drift

Remote

Car with

Control

LED

Car

Light

360°Rotation

and Music

Drift Car with LED Light and Music

$40.70 $40.70

www.RCVariety

RCVariety.com

.com


FORUM WORKSHOP

Getting

forumworkshop

Getting & Keeping

Your Shoppers

in A N Y Economy

and Keeping

Your Shoppers

In Any Economy

PERFORMING TO

KEEP CUSTOMERS

Types of Customers

& Their Signals

Employees should know how to listen and

view customers. Just as psychologists and behaviorists

are trained to read expressions and

gestures, so too can the point of encounter employee.

Customers continually send signals,

some friendly and some hostile! These signals

provide rules as to when or how to respond,

and call for appropriate actions.

Defiant Dan

Born to be obnoxious, Defiant Dans just don’t

want an answer or deal. They want it their way

or else. Look for the immediate challenge, a call

to the consumer protection organization, Better

Business Bureau, to be signals sent by Defiant

Dans. They don’t care about your refund or rebate

policy. “Here is what I want” is their favorite

phrase.

moving to respond. Try to find a point where

you can say: “Dan, I agree with you that the

policy is not right in this instance, and I am

going to work with you to go around it.” Defiant

Dans love to enlist help. So, be their help if

you want to keep them as a customer or close a

sale. If necessary, invent a rule you know you

can break and then do just that. Break the rule

for only them!

Many times, Defiant Dans want the next level

up. They view that first point of encounter is

the manager or vice president – the main

course. Very rarely do Defiant Dans want to go

for the icing on the cake, the president, because

Dan knows this is where the intimidation may

not work. So, save Dan the dessert decision and

give him something to help him believe he set

you, your company, and the whole world right.

Amazingly, Defiant Dans who believe you

helped them right a wrong become loyal customers

and, yes, broadcasting friends.

Threatening Thelma

As a child, it seems, Threatening Thelma’s first

complete sentence was, “You’ll be hearing from

my lawyer.” The second sentence is, “Let me

see your supervisor or a vice president.”

Defusing a Defiant Dan requires timing, listening,

looking for the window of agreement, and

Page 36

JANUARY 2018 | RETAILERS FORUM MAGAZINE

continued...


RAMSON’S IMPORTS, INC.

5159 Sinclair Road ,Columbus ,OH 43229

www.RIOhio.com

Email:info@RIOhio.com

(614) 846-4447

FAX: (614) 846-4809

Street Signs

$4.50 Each

Street Signs

$4.00 Each

Emb. Flag 3'x5' 210D

$7.00 Ea

Metal Signs

$5.50 Each

3’x 5’ Polyester Flags $2.75 Each & Up Min.100 pcs

100’s of flags to choose from

Hundreds of styles to choose from!

Hat Pins $6.00 dz

Garden Flag 4”X6” StickFlags

Emb. 12"X18" $3.50 dz

$42.00 dz

NEW ITEM!!

Metal License Plates

$3.50 Each

Belt Buckles $4.25 Each

Tri Fold Wallet

$5.00 Each

Patches

$1.00 each and up

Metal License Plate $30.00 dz & up

Lanyards

$3.75 Each

$60.00 dz

$60.00 dz

For More Stainless

Steel Crosses &

Chains

Visit our Website

www.RIOhio.com

Hundreds of styles to

choose from!

Gloves

$4.00 Each

Min.Order

$150.00

Wood Sign

$5.50 Each

Biker Rings

36 pcs/ut $36.00

ut

Sunglasses

$30.00 dz & up

Metal

Sign

$5.75

Each

Headwear

$2.00 Each &

up


forumworkshop

FORUM WORKSHOP

Threatening Thelmas come in two distinct

looks. One is the signal broadcaster look,

glasses down on the nose and finger

pointed, even before any words escape the

mouth. The other look is tight-lipped

and squinty-eyed, ready to kill.

Reply with extreme patience and few words.

Listen or ask questions until Thelma’s adrenaline

level has dropped. Reply in an antagonistic

manner, or even give off the wrong facial expression,

and the war is underway. No matter

how battered you get, respond with a genuine

politeness, professionalism, maintaining your

composure (or if you prefer, cool), but don’t

dare be indifferent. If you can enjoy your own

ability to handle the attack, reply as indicated.

Threatening Thelmas eventually blow off

their steam and see you as a person. Thelma

will shift her vengeance to the product, the

process, or someone else. When you see the

meltdown, seize the moment to solve the problem

or resell Thelma. Unlike Defiant Dans,

Thelma will only return because she feels guilty

about how she may have injured you initially.

You now have a return customer, for better or

worse.

continued...



Impatient Irene

forumworkshop

FORUM WORKSHOP

FAST FREDDIE

A distant cousin

of Fast Freddie,

Impatient Irenes

send all kinds of

signals and clues.

Look for fidgeting,

motion, finger

tapping,

penrolling, watch

watching, and

eyes roaming.

Most Impatient

Irenes already know the solution to their problem

or key to selling them something. So, wait

to reply until they complete telling you the way

it should be resolved or sold. If you can respond

in the affirmative, do so promptly and

resolve the problem or close the sale. If you

have to respond differently, or want to, start

with phrases like: “I can get you a refund or replacement

faster if ...” or “I can have the goods

to you faster by ...” or, best of all, “Let me take

care of it like this ... and you can be on your

way to more important things.”

Impatient Irenes feel two strong motivating

forces. One is urgency, and the other importance.

These individuals view small things

most people take for granted as urgent issues

and have a strong sense of responsibility and,

thus, importance about all they are doing. So,

stroke their egos and serve them efficiently, and

they will return as customers time and time

again.

continued...


DESIGNER HANDBAG CLOSEOUTS!

Authentic Designer Brands - Great Pre-Owned Condition -- Lowest Prices! Prices!

Started Started in in 2007 2007 our our unique company sources quality authentic pre-owned pre-owned

designer designer handbags for for independent retailers and online sellers to to offer offer to to their their shoppers.

NEW ITEMS WEEKLY - INVENTORY 50-75% OFF RETAIL

Ted Ted Baker- Baker- Bovine Leather

Floral Floral Crossbody $ $ 68.99

Michael Kors- Gold Chain Strap

Cole Haan- Ivory Leather

Leather Handbag $ $ 32.99

Cinched Tote Bag $ 118.99

Kate Spade- Small Bright Coral

Leather Chain Bag Bag $

38.99 $ 3.1 3.1 Phillip Phillip Lim Lim - Leather - Leather & Metal & Metal

Studded Purse Purse $ 248.99

$ Hermes Hermes - Cobalt - Cobalt Blue Blue

“Kelly”

“Kelly”

Convertible

Convertible

Satchel

Satchel $ $

8,998.99

8,998.99

Louis Louis Vuitton Vuitton -- Brown

Monogram Monogram Print Print Convertible

Gucci - Vintage Brown Reptile

Messenger

Messenger

Bag

Bag

W/

W/

Cindy

Cindy Textured

Textured Gold Chain

Chain

Handbag

Handbag

Sherman

Sherman

Patche

Patche $ $

3,498.99

3,498.99

W/

W/

Coin

Coin

Purse

Purse $ 1,652.99

1,652.99

Fendi Fendi - - Tan Tan Monogram Monogram Print Print

Convertible

Convertible

Satchel

Satchel

W/

W/

Red

Red

Leather

Leather

Trim

Trim $ 899.99

$ 899.99

Miu Miu Miu Miu - Pink - Pink Quilted Quilted “Vitello “Vitello

Shine

Shine

Trapu”

Trapu”

Convertible

Convertible

Satchel

Satchel $ 500.99

$ 500.99

Moschino- Tan & Brown Prada- Black Leather Bag Versace- Black Patent Versace - Metallic Gold Reed Krakoff - Color

Moschino- Leather Tan Snakeskin & Brown Prada- Black Leather Bag Versace- Black Patent Versace - Metallic Gold Reed Krakoff - Color

Shoulder Leather Snakeskin Bag $

w/ Piping $ 451.99 Snakeskin Shoulder Monogram Silk Jacquard Bag Block Leather

148.99

Snakeskin Shoulder Monogram Silk Jacquard Bag Block Leather

Shoulder Bag $

w/ Piping $ 451.99

Bag $

748.99 w/ Leather Trim $ 548.00 Handbag $ 626.99

148.99

Bag $

748.99 w/ Leather Trim $ 548.00 Handbag $ 626.99

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

OUR WEBSITE UPDATES WEEKLY - SHOP ONLINE OR AT ONE OF OUR 4 NORTHEAST STORES

Kate Spade- Small Karen

Beauville Kate Spade- Leopard Small Bag Karen

$ 78.99

Beauville Leopard Bag $ 78.99

Bottega Veneta- Velvet &

Bottega

Tortoiseshell

Veneta-

Embellished

Velvet &

Tortoiseshell Handbag Embellished

$ 1,064.99

Handbag $ 1,064.99

Brooks Brothers-

Brooks

Large

Brothers-

Leather

Shoulder Large Bag $

Leather 33.99

Shoulder Bag $

33.99

Dooney & Bourke- Tan

Dooney

Embossed

& Bourke-

Leather

Tan

Shoulder Embossed Bag Leather

$ 96.99

Shoulder Bag $ 96.99

www.BagCloseouts.com

www.BagCloseouts.com

Coach- Tan Monogram

Coach-

Canvas

Tan

& Leather

Monogram

Shoulder Canvas Bag & Leather

$ 33.99

Shoulder Bag $ 33.99


forumworkshop

FORUM WORKSHOP

Cautious Carol

Cautious Carols are often spotted reading labels,

scrutinizing ingredients, putting on their

glasses, unpinning wrapped shirts, and holding

items up to the light. These visual signals

are frequently followed by a lot of favorite

questions: “Is it returnable,” “What if it doesn’t

...” and “Will it be ...?” Cautious Carols are concerned

individuals.

They

want perceived

quality,

genuine

value and no

mistakes.

Moreover,

they need to

feel satisfied, be reassured, and told they are

making the right choice. Cautious Carols are

not bothered if a little more money is involved.

Replying should be factual and reassuring.

Where possible, cite others who have made the

same decision and were highly satisfied. Cautious

Carols usually have to answer to someone

– a boss, a spouse, or their other self. They fear

both criticism and rejection. They crave being

praised for the right and prudent decision.

If you are successful at making a Cautious

Carol receive praise from someone else – especially

that significant other – you will have one

of the best repeat customers on earth. Cautious

Carols will view you as a friend and trust will

build into loyalty as they continue to receive

positive feedback on their purchase decisions.

continued...


Bling On A Global Scale!

Sophisticated Designs - Celebrity Inspired

CHAINS - RINGS - NECKLACES - GRILLZ

HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES

Helloice Drip

Broken Heart

Pendant in Gold

$ 49.95

Helloice 9mm

Cuban Chain

Set in Gold

$ 99.98

Helloice 14mm Iced Prong

Cuban Chain in Gold

$ 89.95

Helloice Iced Lil

Money Pendant

in Gold

$ 59.95

HIP HOP

HEADQUARTERS

Helloice Iced Cross

King Crown Ring

$ 49.99

Helloice 12mm

Initial Letter Iced

Prong Cuban Chain

& Bracelet Set in Gold

$ 149.95

Helloice Iced Hoop Earring

$ 39.95

Helloice 14mm Iced

Prong Cuban Ring

in Gold

$ 69.95

Helloice Iced

Rocket Powered

Pendant

in White Gold

$ 49.95

Helloice Iced 20mm

Miami Cuban

Bracelet with Big

Box Clasp

in White Gold

$ 76.99

Helloice 13mm 8” Iced Figaro Cuban Bracelet

$ 39.95

Helloice 39mm Iced

Two-tone White

Dial Stainless Steel

Watch in Gold

$ 89.95

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS

We Service Boutiques & Online Stores Worldwide

www.HipWholesale.com


FORUM WORKSHOP forumworkshop

Returnarounds Rhonda

Returnaround Rhondas are easy to spot with

package in hand or with the request to try it

“on loan.” Usually amiable, Returnaround

Rhondas seem like your best customers. Unfortunately,

they only purchase once and are constantly

exchanging or trying another.

There are two types of Rhondas. First, the

non-malicious Rhonda who simply can’t

make up her mind, or frequently changes

her choice. The second is the devious

Rhonda who is out to beat the system by

wearing your product, using it, or whatever,

and then either returning it or exchanging it.

The first Rhonda can be turned into your best

customer with polite agreement. You can sell

her more expensive choices, if you can convince

her the new ones are much better than the

original. A sure way to sell the non-malicious

Rhonda is to provide her an incentive – percentage

off, or two for one, or any other offer

on her new choice. A simple “Aren’t you lucky,

Rhonda? Your new choice is on sale today!”

will be

enough to

close the

sale and

keep the

customer.

SALE

20%

OFF

continued...

Protect Yourself & Your Business

Affordable Insurance for Retailers & Wholesalers

• General Liability

• Professional Liability

• Errors & Omissions

• Cyber Liability

• Data Breach

• Workers Comp

• Fidelity Bonding

• Bundled Packages

• Umbrella Policies

FREE

QUOTES

Hiscox Group

has over

100 Years

Experience in the

Insurance Business

Custom Tailored Just for YOUR BUSINESS

www.ProtectionPlans.net




Unfortunately, there are a lot of “beat the system”

Rhondas out there. They distinguish

themselves from the other Rhondas because

they are very aggressive and occasionally offensive

when returning an item – and always

tight. You know they wore the clothes, used the

goods, paraded around in the jewelry, etc.

If you believe this Rhonda is worth keeping as

a customer (some are not), go with the

story/flow and accept the return or make the

exchange. You may as well be as nice as you

can about it. Your other choice is to see if you

can entice them into non-returnable purchases

– once in a lifetime bargains they can’t refuse.

Sometimes in a moment of weakness they buy

for real.

Avoid challenging or arguing with the “beat

the system” Rhondas, for they can quickly become

Threatening Thelmas.

Social Sam

IF ONLY POINT-OF-ENCOUNTER

EMPLOYEES WEREN’T PAID BY THE

HOUR, WE WOULD ALL LOVE SOCIAL

SAMS. THEY’RE FRIENDLY, WARM,

OUTGOING, GENUINELY SINCERE,

AND VERY TALKATIVE. continued...

WHOLESALE PACKING SUPPLIES

Great for E-Tailers • Lowest Prices

Poly Mailers • BuBBle Mailers • TaPes • sTreTch WraPs • indusTrial suPPlies

36 Rolls

Per

Case

THIS MONTH’S SPECIAL

55.24 Case

Clear Packing Tape..... $ 55.24

1.6 MIl

2” x 110

Yards

SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE

www.SalesGroup.Org


Your Source for

for

China Beads, Findings & Gems

Wholesale Wholesale Beads Beads && Findings Findings including including Jade, silver, Pearl, gemstone, lamPWork lamPWork glass glass & crystal crystal items. items. We We source source WorldWide

WorldWide

YOUR YOUR FACTORY-DIRECT SELLER SELLER IN IN CHINA • SPECIAL CLOSEOUT DEALS WEEKLY • • INCREDIBLE DIRECT DIRECT FROM FROM FACTORY FACTORY PRICING!

PRICING!

Rose Rose Gold Gold Plated Plated Alloy Alloy Letter Letter Pendants, Brass Brass Micro Micro Pave Pave Clear Clear Cubic Zirconia Cuff Rings, Open Rings,

Rack Rack Plating, Cadmium Free Free & Lead & Lead Free Free

Cadmium Free Free & & Lead Free, Rectangle, Golden, Letter

$ 2.55

$ 2.06

Brass Micro Pave Clear Cubic Zirconia Pendants,

Nickel Free, Real 18K Gold Plated, Oval

$ 18.50/50 pcs.

Transparent Acrylic Linking Rings, Rings, Quick Quick Link Link

Connectors, for for Cable Chains Making, Oval Oval

$ 7.39/250 pcs.

Ion Ion Plating(IP) 304 304 Stainless Stainless Steel Steel Jewelry Jewelry Sets, Sets,

Cable Cable Chain Chain Bracelet Bracelet and and Necklaces, Necklaces, with with Enamel Enamel

$ $

1.37

304 Stainless Steel Crystal Rhinestone Ball Ear Studs and 3-Layer Lock Natural Shell Beaded Necklace and Bracelet, Braided Jewelry Set for

304 Stainless Steel Crystal Rhinestone Ball Ear Studs and 3-Layer Lock Natural Shell Beaded Necklace and Bracelet, Braided Jewelry Set for

Pendant Necklaces Jewelry Sets, Golden, 18.5 inch, 8mm, Pin: 0.8mm Women, Blanched Almond, 9-3/8 inch(23.8cm), 17.83 inch(45.3cm)

Pendant Necklaces Jewelry Sets, Golden, 18.5 inch, 8mm, Pin: 0.8mm Women, Blanched Almond, 9-3/8 inch(23.8cm), 17.83 inch(45.3cm)

$

$ 1.41

$ 2.49

Silver

Silver

Color

Color

Plated

Plated Brass

Brass

Cubic

Cubic

Zirconia

Zirconia

Wedding

Wedding

Party

Party

Jewelry Sets, Leaf Pendant Necklaces and Rings

Jewelry Sets, Leaf Pendant Necklaces and Rings

$3.71

304

304

Stainless

Stainless

Steel

Steel

Cuban

Cuban

Link

Link

Chain

Chain

Necklaces

Necklaces

& Bracelets

& Bracelets

Jewelry

Jewelry

Brass

Brass

Jewelry

Jewelry

Set,

Set,

Bracelets

Bracelets

& Earrings

& Earrings

& Necklaces

& Necklaces

Sets, with Lobster Claw Clasps, Golden & Stainless Steel Color

& Rings, and Cubic Zirconia, Bees, Pink

Sets, with Lobster Claw Clasps, Golden & Stainless Steel Color

& Rings, and Cubic Zirconia, Bees, Pink

$5.63

$14.12

Heart Glass Wishing Bottle Pendant Necklaces and

Heart Glass Dangle Wishing Earrings Bottle Jewelry Pendant Sets, Necklaces Red & Green and

Dangle Earrings Jewelry Sets, Red & Green

$

3.74

$3.74

925 Sterling Silver Finger Ring with Blue Cubic

925 Sterling Zirconia, Silver Real Finger Platinum Ring with Plated Blue Cubic

Zirconia, Real Platinum Plated

$

4.94

$4.94

925 Sterling Silver Micro Pave Cubic Zirconia Pendants, Cloud

925 & Sun Sterling Charm, Silver with Micro Shell Pave & 925 Cubic Stamp, Zirconia Real 18K Pendants, Gold Plated Cloud

& Sun Charm, with Shell & 925 Stamp, Real 18K Gold Plated

$

6.21

$6.21

925 Sterling Silver Double Layer Open Cuff Ring

925 with Sterling Cubic Silver Zirconia, Double with Layer S925 Open Stamp Cuff Ring

with Cubic Zirconia, with S925 Stamp

$ $6.95

925 Sterling Silver Butterfly Open Cuff Rings

925 with Sterling Cubic Silver Zirconia, Butterfly Golden, Open 6.6mm Cuff Rings

with Cubic Zirconia, Golden, 6.6mm

$ $8.02

304 Stainless Steel Huggie Hoop Earrings,

Oval, Stainless Steel Color

304 Stainless Steel Huggie Hoop Earrings,

Oval, Stainless Steel Color

$1.26

$1.26

www.BundJewelry

BundJewelry. com

com

www

www

201 Stainless Steel Huggie Hoop Earrings with

304 Stainless Steel Pins, Hypoallergenic Earrings

201 Stainless Steel Huggie Hoop Earrings with

304 Stainless Steel Pins, Hypoallergenic Earrings

$2.29

$2.29

FAST SHIPPING

FAST SHIPPING

ALL

CREDIT ALL

CARDS

CREDIT ACCEPTED

CARDS

ACCEPTED

FAIR RETURN

FAIR POLICY RETURN

POLICY

Ion Plating(IP) 316 Surgical Stainless Steel Thick

Hoop Earrings for Women, Real 18K Gold Plated

Ion Plating(IP) 316 Surgical Stainless Steel Thick

Hoop Earrings for Women, Real 18K Gold Plated

$4.24

$4.24

Brass Multi Line Claw Stud Earring

for Woman, Platinum

Brass Multi Line Claw Stud Earring

for Woman, Platinum

$5.87

$5.87


forumworkshop

FORUM WORKSHOP

These nice fellows make point-of-encounter

employees learn the concept of empathy by

practicing it in reverse. You can spot Social

Sams with their slow paced walk, penchant

for browsing, and frequently seeking your

point-of-encounter employees’ advice. The

advice sought may be on the items to be purchased,

but more likely it is on everything

from doctors to Lotto numbers.

or daughter. You can always sell them something

for one of their favorites if you are quick

to say “You know, your grandson would just

love this ... and it’s on sale!” Sold!

These renowned story-tellers do buy and are

good repeat customers to those who listen and

take time with them. In fact, they are truly offended

by any too-efficient or curt employee.

As strange as it may sound, efficiency and

promptness scare Social Sams. So, if you want

a Social Sam as a customer for a long, long time,

be ready to look at the photographs of the

grandchildren, dog, cats, or hear about the son

continued...


VAPE CLEARANCE SPECIALS

High Quality Products Authentic Brand Names

EQ Vape 21 Plus

Disposable Pod Device

TFN 800 Puffs $5.00

Eleaf HW Series

Replacement Coils

5PCS - $10.99

Tugpod XXL Disposable

Pod Device 5% - $5.00

Hyppe Max Flow Mesh Coil

Disposable Pod Device $5.00

Smok TFV9 Sub-Ohm

Tank $19.99

Gang Bar Disposable Pod

Device 5% - $3.00

Funky Republic Ti7000 Disposable

Lost Vape Orion Bar

Funky Republic Ti7000 Disposable

Lost Vape Orion Bar

SMOK Novo 2 Kit $17.99

Vape Pod $9.99

7500 Disposable $9.99

SMOK Novo Kit $17.99

Vape Pod $9.99

7500 Disposable $9.99

www.LightEcig.com

WHILE

WHILE

SUPPLIES

SUPPLIES

LAST

LAST

ORDER

ORDER

WITH

WITH

CONFIDENCE

CONFIDENCE

WEST COAST WAREHOUSE

WEST COAST WAREHOUSE

30-DAY RETURN POLICY

30-DAY RETURN POLICY

Not for Sale for Minors - Products sold on this site may contain nicotine which is a highly addictive substance. California Proposition 65 - WARNING:This product can expose you to chemicals which is known to the State of

California Not Sale to for cause Minors birth - defects Products or sold other on reproductive this site may harm. contain For nicotine more information, which is a highly go to www.P65Warnings.ca.gov. addictive substance. California Products Proposition sold on this 65 site - WARNING:This intended for product adult smokers. can expose You must you to be chemicals of legal smoking which is age known in your to the territory State of to

purchase California products. to cause birth Please defects consult or other your physician reproductive before harm. use. For E-Juice more information, on our site may go to contain www.P65Warnings.ca.gov. Propylene Glycol and/or Products Vegetable sold on Glycerin, this site Nicotine is intended and Flavorings.Our for adult smokers. products You must may be be of poisonous legal smoking if orally age ingested. your territory Products to

sold purchase are not products. smoking Please cessation consult products your physician and have before not been use. evaluated E-Juice on by our the site Food may and contain Drug Propylene Administration, Glycol nor and/or are they Vegetable intended Glycerin, to treat, Nicotine prevent and or cure Flavorings.Our any disease products or condition. may be For poisonous their protection, if orally ingested. please keep Products out of

reach sold are of not children smoking and cessation pets. Read products Terms & and Conditions have not Page been on evaluated website before by the purchasing Food and Drug our products. Administration, Use All nor Products are they On intended This Site to At treat, Your prevent Own Risk! or cure any disease or condition. For their protection, please keep out of

reach of children and pets. Read Terms & Conditions Page on website before purchasing our products. Use All Products On This Site At Your Own Risk!

FREE SHIPPING ON ALL ORDERS $100+

FREE SHIPPING ON ALL ORDERS $100+

forumworkshop

FORUM WORKSHOP

Important Irving

See a person looking

around to see if others are

looking at him and you

have just found an Important

Irving. Observe the

person who beckons you

across the room, aisle, or

crowd when you’re behind

a counter or obstruction and you have Mr. Important

Irving. Important Irvings want the

world to know they are important; they want

you to come to them, and to be treated as royalty.

These are the characters who rake leaves

with a sport coat on, go to a fast food restaurant

wearing $200.00 shoes, and don’t understand

why everyone else can’t change their vacation

or schedule to their convenience. So, as you

might expect, your point-of-encounter employees

need to spot Important Irvings and reply

immediately.

Responses must be delivered with crisp “yes,

sir” efficiently. Never tell an Important Irving

the goods are on sale because of a small defect.

Important Irving view defects, coupons, and

damaged packaging like diseases. On the other

hand, Important Irvings can be easily sold, especially

if you stroke their egos.

You should never say “That is a fine jacket. It

looks very good on you. We sold a few of these

just last week.” Important Irvings do not want

to be lumped together with anyone else. A sure

closer would be phrased like this.

continued...


LARGEST SELECTION OF NEW

BALANCE IN THE INDUSTRY!

Over 25 Years Of servicing The MarkeTplace

Over 25 Years Of servicing The MarkeTplace

New New Clearance Clearance Items Items Weekly Weekly - Limited Limited Quantities/Sizes

Quantities/Sizes

- All All Genuine Goods

Men’s

Men’s

Unisex

Unisex

Men’s

Men’s

SD100V4 TRACK SHOES

RETAIL: $ 74.99

CLOSEOUT: $ 24.99

SD100V4 TRACK SHOES

RETAIL: $ 74.99

CLOSEOUT: $ 24.99

XC XC SEVEN SEVEN V4 V4 TRACK SHOES

RETAIL: $ 69.95

CLEARANCE: $ 29.99

FUELCELL 4040 V6 MOLDED

RETAIL: $ 89.95

CLEARANCE: $ 39.99

FUELCELL 4040 V6 MOLDED

RETAIL: $ 89.95

CLEARANCE: $ 39.99

Women’s

Women’s

Men’s

Men’s

Men’s

DYNASOFT NERGIZE SPORT V2

RETAIL: $ 69.95

CLEARANCE: $ 39.99

DYNASOFT NERGIZE SPORT V2

RETAIL: $ 69.95

CLEARANCE: $ 39.99

237 RUNNING SHOE

RETAIL: $ 79.99

CLEARANCE: $ 39.99

FRESH FOAM ARISHI V4

RETAIL: $ 69.99

CLEARANCE: $ 44.99

FRESH FOAM ARISHI V4

RETAIL: $ 69.99

CLEARANCE: $ 44.99

Unisex

Unisex

Women’s

Men’s

Men’s

574 HYBRID

RETAIL: $ 89.99

CLEARANCE: $ 59.99

574 HYBRID

RETAIL: $ 89.99

CLEARANCE: $ 59.99

FUELCELL 996V5

RETAIL: $ 139.99

CLEARANCE: $ 69.99

FRESH FOAM X MORE TRAIL V3

RETAIL: $ 159.99

CLEARANCE: $ 79.99

FRESH FOAM X MORE TRAIL V3

RETAIL: $ 159.99

CLEARANCE: $ 79.99

Men’s

Men’s

Women’s

Women’s

Unisex

Unisex

NEW BALANCE 610DV1

RETAIL: $ 129.99

CLEARANCE: $ 79.99

NEW BALANCE 610DV1

RETAIL: $ 129.99

CLEARANCE: $ 79.99

FUELCELL SUPERCOMP ELITE V3

FUELCELL SUPERCOMP ELITE V3

SAVE

SAVE $ $ 140.00

140.00 | 61% OFF

61% OFF

PRICE REDUCED TO

PRICE REDUCED TO $ $ 89.99

89.99

550 LIFESTYLE

RETAIL: $ 119.99

CLEARANCE: $ 89.99

550 LIFESTYLE

RETAIL: $ 119.99

CLEARANCE: $ 89.99

www.SneakerClearance.net


forumworkshop

FORUM WORKSHOP

A sure closer would be phrased like this. “Mr.

Important Irving, this is made of the finest material

available. In fact, this is the only jacket of

this high quality and unique design that our

store received. It certainly does compliment

your physique. I will have our tailor ... “Be sure

your tailor also is clued in and approaches with

a slight bowing motion and says, “Mr Important

Irving,

y o u r

physique

was made

for this

jacket. Let

me just adjust

it here. I

will do it

immediately

if you like.”

And if you want to keep Mr. Important Irving

as a repeat customer, be sure when he is leaving

the premises he overhears you saying to all,

“That Mr. Important Irving just purchased that

magnificent, unique jacket everyone admired.”

Career Cathy

Today, more and more of your customers are

career oriented. A Career Cathy knows it is

important to “look the part” so you can spot

Career Cathies in their neat business attire

and fashion designer clothes. Career Cathies

are usually looking for prompt, competent

and efficient service. They hate not being

recognized as “management” or executives.

continued...

LARGE PROFITS IN COFFEE!

FANTASTIC HAWAIIAN COFFEE

Flat Rate

Shipping

in USA

Many Flavors

All Size Bags

Bean or Grind

www.BeanWholesalers.com


BEST DEALS FOR OVER 20 Years!

Electronics • Toys & Hobbies • Fashion • Auto •• Home

New Closeout Deals Weekly!

Citizen EG2690-50A

Women’s Slim Slim Silver

Tone Tone Eco-Drive Watch

$99.99

Beats PowerBeats 22

Wireless Bluetooth

In In Ear Ear Headphones --

CHOOSE YOUR COLOR

$69.99

Level Mount Tilt and

Fixed TV Wall Mounts

for TVs Up to 85 Inches

$29.99

INVICTA

Wildflower Gold

$34.99

Hard Sided Carry Carry On On

Spinner Luggage

$69.99

Chef’s Choice M80

Kitchen

Kitchen

Scale

Scale

$12.99

Light Light Pulse Pulse

LED LED Lightning

Cable Cable For For

Apple

Apple

Devices

Devices

Buy

Buy

One

One

Get

Get

One

One

Free!

Free!

$12.99

Keychain - Choose Your

Keychain

Color -

-

Avallone

Choose

Italian

Your

Color -

Napa

Avallone

Leather

Italian

Napa Leather

$14.99

$14.99

FAST

FAST

SHIPPING

SHIPPING FROM TEXAS

TEXAS

WAREHOUSE

WAREHOUSE

Money Clip Wallet With

RFID

Money

Protection

Clip Wallet

- Avallone

With

RFID

Canvas

Protection

& Leather

- Avallone

Canvas & Leather

$24.99

$24.99

Zmodo Smart Greet

Zmodo Wi-Fi Video Smart Doorbell Greet

Wi-Fi Video Doorbell

$59.99

$59.99

Mobile Power Rechargeable 5 in 1 Emergency Tool

Mobile Power Rechargeable 5 in 1 Emergency Tool

$14.99

$14.99

MobilePower Hands

MobilePower Free Bluetooth Hands

Speakerphone Free Bluetooth with

Speakerphone Battery Bank with

and Battery LED Light Bank

and LED Light

$15.99

$15.99

www.CloseoutsForSale.com



All point of encounter personnel should be

on the bulletin distribution list to look out for

Career Cathies. They are your present and future

customers. If you don’t believe it, just analyze

who most of the auto makers, cosmetic

companies, banks, clothing firms, etc., aim their

advertising at these days. Career Cathies are a

major purchasing force.

You will be sure to lose a Career Cathy as a customer

and infuriate her if your point-ofencounter

employees are condescending,

overly chummy, or simply out of tune. The

most out of tune example I saw was on a plane

when a stewardess asked a male executive

“What may I get for you and the little lady?” In

fact, “the little lady” was the company president

and the male executive was one of her

managers.

Respond with efficiency and equality. If you

wish to keep Career Cathies for the future, give

them a reason to return. Reasons can include

new lines, a more sophisticated model, or price

specials. If you have a Career Cathy working

for you, ask her help in training others to understand

how to handle Career Cathies.

continued...

— Wholesale —

ArtesAnAl Jewelry

Rings • Pendants • eaRRings • BRacelets • Beads • neckl aces

Beautifully Crafted Items • No Min. Order • 100% Money Back Guarantee

FREE SHIPPING ON ALL ORDERS

Passion

Stunning Mozambique Red

Blue

Garnet Two Tones Sterling

Beauty Cubic

Turquoise

Silver Earrings

Zirconia .925

Sterling Silver

Retail $265.25

Sterling Silver

CLOSEOUT:

Pendant

Handcrafted

$22.04

CLOSEOUT:

Retail $148.15

Necklace

$57.94

CLOSEOUT:

Retail $93

$31.00

Amazing! Genuine

Two Tones Green Peridot

Sterling Silver Earrings

Retail $141.25

CLOSEOUT: $25.69

OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!

www. s

. s h A ke


One of the kind

Spiders’s Web AAA +

Ocean Jasper

Sterling Silver

Handmade Necklace

Retail $652.95

CLOSEOUT:

$190.25

h A kew holesA le. com

FLASH DEALS FOR WHOLESALERS

FLASH DEALS FOR WHOLESALERS

Apple iPad 2

w/WiFi, w/WiFi, 16GB 16GB

Start Your Own

CELL PHONE ACCESSORIES

YOUR PRICE

$

89 95

BUSINESS!

$

89 95 RETAILERS FORUM MAGAZINE | MAY 2026 Page 43

BÖHM B76 B76 WIRELESS OVER-EAR

VR

BodyGuardz

SAMSUNG GEAR VR

NOISE-CANCELING HEADPHONES

Pure

VIRTUAL REALITY HEADSET

Tempered

$ Glass Screen

19.95!

Protector

for LG G

Pad X 8.0

$ $ $

69 95 95 9 95

BLUETOOTH

HEADSETS CASES

BATTERIES

CHARGERS

CABLES

DOCKS SPEAKERS

PARTS

AMAZON

AMAZON

KINDLE

KINDLE

FIRE

FIRE

HDX

HDX

SAMSUNG

SAMSUNG GEAR

GEAR

S2

S2

SAMSUNG

SAMSUNG

TL205

TL205

DUAL

DUAL

VIEW

VIEW

(Verizon)

12.2 MAGAPIXELS DUAL LCD

(Verizon)

12.2 MAGAPIXELS DUAL LCD

7”

7”

16

16

GB

GB

TABLET

TABLET

SMARTWATCH DIGITAL

SMARTWATCH DIGITAL

CAMERA

CAMERA

Retails: $229

Retails: $229

$ 49 95 95

Your Price

Your Price

$

$

54 95 Retails: $349.99

54 95 Retails: $349.99

Your Price

Your Price

$ 79 95 95

www.CellCity.biz

forumworkshop

FORUM WORKSHOP

Junior John

To some extent, Junior

Johns are much

like Career Cathies.

Junior Johns have

cracked the ranks of

management right

out of graduate

school. They have

new-found powers

and rights, including the right to purchase and

be treated with respect. Unfortunately, some

Junior Johns get a little carried away with it all

and become a combination of a Loud Larry and

Mr. Important Irving. You can quickly spot Junior

Johns, for they look like Career Cathies –

well groomed and clothed during work hours.

They have a sense of education and learned sophistication

about them. You can expect them

to inspect, be intelligent purchasers, and be

somewhat demanding.

Respond with facts, figures, and product/service

knowledge. Don’t treat a Junior John as a

young man; that may bring out the Mr. Important

personality. You’ll have lost a customer

permanently.

Don’t be fooled by Junior John’s straightforward

and often friendly approach. It is his

opening personality. If you reply with the

high-tech knowledge expected and with the

level of respect demanded, you will in all

likelihood win a customer and make a sale.

continued...

Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com


CoolG owing.com

LED Strobing

Fiber Optic Wand

$

2.50

LED Royal Heart

Wand

$

2.90

LED Triple Star

Wand

$

3.50

LED Mini Bunny

Spinner

$

4.95

LED Sound Activated

Microphone

$

3.95

LED Clear

Tambourine

$

5.95

LED Flameless

Multi-Color Glitter Candle

$

1.80

LED Flameless Pillar

Candle

$

4.70

Blue EL Wire

2 Yards

$

5.99

All Color 6”

Glow Sticks

85 ¢

All Colors Glow 5”

Swizzle Sticks

$

18.30/50 pack

Neon Glow 12oz.

Cups

$

8.95/4 pack

Glow KNives

Forks & Spoons

$

3.95/12 pack

All Colors Glow

Eyeglasses

$

1.00

Red Glow

Bunny Ears

$

1.05

Glow

Pendants

$

3.95/10 pack

Green Glow

Bounce Ball

$

1.80

Amber LED Square

Pendant Necklaces

$

2.70

LED Diamond

Ring

$

1.70

LED Jelly

Rings

$

21.80/24

YOUR SOURCE FOR ALL GLOW PRODUCTS

PARTY SUPPLIES • APPAREL • NOVELTIES • JEWELRY • BANNERS • HOLIDAYS

IF IT GLOWS...WE HAVE IT!

www.CoolGlowing.com


This transaction will lead to a trustful

relationship built on respect.

these above described characters, you can probably

add your favorites or new ones to the list.

What is important is that you recognize the

process that leads to keeping customers and

closing the sale. The process is:

Occasionally, you will encounter the obnoxious

“I have money/credit card” Junior John. Enjoy

your controlled performance, inflate their egos

and take their money!

The world is complex, and while most consumers

will demonstrate some of the traits of

• LOOK FOR SIGNALS

• ASSESS WHEN TO REPLY

• RESPOND WITH THE RIGHT

APPROACH & WORDS

• CLOSE THE SALE

• KEEP THE CUSTOMER

selling

WHEN TO REPLY

The hardest part about

is listening.

continued...


CREDIT CARD

COMPETITIVE

P R O C E S S I N G

CREDIT CARD

P R O C E S S I N G

• Retail Stores

• E-Commerce

• Retail Stores

• Restaurants

• E-Commerce

• Non-Profits

• Restaurants

• International

• Non-Profits

• International

• Fast Service

• Low Prices

• Fast Service

• All Equipment

• Low Prices

• Software

• All Equipment

• Quick Approvals

• Software

• Quick Approvals

Opening A MerchAnt AccOunt is eAsy:

Opening A MerchAnt AccOunt is eAsy:

FREE Application, Programming-No Set-Up Fees

FULL

FREE Application, Programming-No Set-Up Fees

Disclosure of All Fees & Terms

FULL Disclosure of All Fees & Terms

LOWEST

LOWEST

Prices for Equipment

Prices for Equipment

FAST Approval & Set-Up

FAST Approval & Set-Up

INCREASE YOUR SALES...

DECREASE YOUR PROCESSING COSTS COSTS

www.EXPMerchant.com

Merchant Equipment Store is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York, and Wells Fargo Bank, N.A., Concord, CA.

Merchant Equipment American Store Express is may a registered require separate ISO/MSP approval. of Deutsche Merchant Bank Accounts Trust Company require paper Americas, or e-signature New York, applications New York, for completion.

and Wells Fargo Bank, N.A., Concord, CA.

American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.



Listening requires concentration, patience, assessment,

and timing the reply. The customer

characters described require different timing

and different reply approaches. When to reply

and listening are skills developed from experience.

These are difficult to teach. However, if

you can get the initial clues, take an initial assessment

and tentatively identify the character,

you are on your way to winning timing. Reply

timing ranges from instant to very measured,

depending on the character. The following

schematic may be of help to you in assessing

when to reply.

WHEN TO REPLY CHART

TYPES OF CONSUMERS

Fast Freddie: Instant

Slow Sally: At the End

Loud Larry: On Cue

Lost Lucy: Instant, On-Cue,

Very measured, At the End

Poor Paul: Instant, On-Cue,


Defiant Dan: On-Cue, Very measured

Threatening Thelma: On-Cue,

Very measured

Impatient Irene: Instant

Cautious Carol: On-Cue,


Returnaround Rhonda: On-Cue,

Very measured

Social Sam: At the End

Important Irving: On-Cue, Very measured

Career Cathy: On-Cue, Very measured

Junior John: On-Cue, Very measured

continued...


YOUR 1-STOP WHOLESALE SUPPLIER!

Bags

Bags

Shoes

Shoes

Lights

Lights

Automobile

Automobile

Health Beauty

Health & Beauty

Hair Products

Hair Products

Pet Supplies

Pet Supplies

Sporting Goods

Sporting Goods

Toys Toys

Electronics

Cell Cell Phones Phones

Cameras Cameras

Office Supplies Office Supplies

Jewelry Jewelry

Home Garden Home & Garden

Household Appliances

Household Appliances

WE CAN STOCK YOUR ENTIRE STORE OR FLEA MARKET BOOTH!

WE CAN STOCK YOUR ENTIRE STORE OR FLEA MARKET BOOTH!

Est. 2021 - Shipping from Guangdong, China Contact us for Wholesale Prices

Est. 2021 - Shipping from Guangdong, China - Contact us for Wholesale Prices

www.1StopWholesale.com


HOW TO RESPOND

process, so, too, is how to respond. Practice will

inevitably be of great value.

There are

no magical

words

or responses

for every

situation.

All I can

offer are

some general

guidelines

on your approach and tone of response.

How you respond will either ultimately keep

or lose that customer, make or break the sale.

Just as reading the customer, looking at the

cues, and timing the reply are a learned

Here are some general suggestions on

how to respond based on the

consumer characters just described.

Fast Freddie – Be brief. Reach for their card, cash

or form. Show movement. Give them something to

do like “sign here.”

Slow Sally – Be friendly. Listen. Speak slowly.

Ask questions.

Loud Larry – Use their names. Move efficiently.

Complement them. Never argue.

Lost Lucy – Show empathy. Reassure.

Provide suggestions. Help decide.

Poor Paul – Provide clear choice. Help with

decision. Reassure them of the decision.

Start Your Own Merchandise Business

continued...

WITH NO INVENTORY

FREE

Info

OVER 150 RELIABLE SUPPLIERS

• No business license

or tax ID required

• We ship orders hassle-free

• Serving USA, Canada, UK

• All popular brands

Clothing • Electronics • Jewelry • Home Goods • Toys • Sports • Computers

Turnkey website also available

www.EZDropship.net

Over 1

Million

Products



forumworkshop

FORUM WORKSHOP

Defiant Dan – Maintain your cool. Say as

little as possible. Seek a point of agreement.

Be efficient.

Threatening Thelma – Say as little as

possible. Move quickly Keep cool. Be polite.

Impatient Irene – Be fast. Ask a question

that flatters them. Be brief in speech.

Keep in motion.

Cautious Carol – Provide assurances. Extend

help in the decision process. Reinforce doubts.

Provide hope – “It’s going to be just right!”

Returnaround Rhonda – Expedite the process.

Provide a value-added incentive. Give options.

Show appreciation.

Social Sam – Listen. Reply in detail. Relax.

Don’t rush anything.

Important Irving – Call by their name. Flatter

their ego. Treat as if royalty. Recognize their desire

to be first, the best, and unique.

Career Cathy – Be efficient. Don’t be overly

chummy. Recognize their importance.

Use sincere flattery on their choice.

Junior John – Show respect. Appeal to their egos.

Provide facts when asked.

Give a reason to return.

continued...


WHOLESALE BLANK TEES

Excellent Service & & Quick Shipping Since 2011

Men’s Men’s - - Women’s - - Kids - Kids - Kids

TOPS TOPS - - PANTS - - - OUTERWEAR - - - HEADWEAR - - - BAGS - BAGS - - SCHOOL - UNIFORMS

IF IF IF YOU YOU CAN CAN PRINT ON ON ON IT IT ... IT ... WE ... WE WE SELL SELL IT! IT! IT!

$

$

$

10.98

10.98 10.98

$

$ $

7.14 7.14 7.14

$

$

$

17.00

17.00 17.00

$

$ $

6.08 6.08 6.08

MENS MENS

$

$

$

8.82

8.82 8.82

$

$ $

3.97 3.97 3.97

TOP TOP TOP

SELLER SELLER SELLER

$

$

$

6.18

6.18 6.18

$

$ $

4.04 4.04 4.04

$

$

$

40.00

40.00 40.00

$

$ $ 15.75 15.75

Bella & Canvas

Champion

Gildan-G240 Ultra Cotton

Bella & Canvas

Champion-S0889 Mens

3200 Bella Bella

Unisex & Canvas & Canvas

Baseball T-Shirt T0223 Champion Champion

Mens Classic Jersey Tee Gildan-G240 Gildan-G240

Long Ultra Ultra

Sleeve Cotton Cotton

T-Shirt 3001C Bella Bella

Unisex & Canvas & Canvas

Unisex Jersey Champion-S0889

Powerblend Fleece Mens Mens

Pullover Hoodie

3200 3200 Unisex Unisex Baseball Baseball T-Shirt T-Shirt T0223 T0223 Mens Mens Classic Classic Jersey Jersey Tee Tee Long Long Sleeve Sleeve T-Shirt T-Shirt 3001C 3001C Unisex Unisex Unisex Unisex Jersey Jersey T-Shirt T-ShirtPowerblend Fleece Fleece Pullover Pullover Hoodie Hoodie

TOP TOP TOP


$

$

$

3.90

3.90 3.90

$

$ $

2.63 2.63 2.63

$

$

$

57.09

57.09 57.09

$

$ $ 35.78 35.78

Womens

$

$

$

12.98

12.98 12.98

$

$ $ 10.38 10.38

$

$

$

20.88

20.88 20.88

$

$ $ 12.81 12.81

$

$

$

44.00

44.00 44.00

$

$ $ 24.30 24.30

Gildan-G500L Ladies Callaway CGW447

Gildan-G500L Gildan-G500L

Heavy Cotton Ladies Ladies

Missy Fit T-ShirtCallaway Callaway

Ladies CGW447 CGW447

Tonal Polo

Heavy Heavy Cotton Cotton Missy Missy Fit Fit T-Shirt T-Shirt Ladies Ladies Tonal Tonal Polo Polo

District Mad DM423 Ladies Alternative 1940 Womens

District District Mad Mad

Racerback DM423 DM423 Ladies Ladies

Dress Alternative Alternative

Eco-Jersey 1940 1940 Womens Womens

Ideal T-Shirt

Racerback Racerback Dress Dress

Eco-Jersey Eco-Jersey Ideal Ideal T-Shirt T-Shirt

Callaway CGW301

Callaway Callaway

Womens CGW301 CGW301

Polo Shirt

Womens Womens Polo Polo Shirt Shirt

TOP TOP TOP


$

$

$

8.74

8.74 8.74

$

$ $

5.10 5.10 5.10

TOP TOP TOP


$

$

$

28.58

28.58 28.58

$

$ $ 17.54 17.54

TOTES, TOTES, TOTES, TODDLER TODDLER

&& HATS HATS & HATS

$

$

$

8.74

8.74 8.74 $ $ $

7.59 7.59 7.59 $ $ $

4.08

4.08 4.08

$

$ $

2.75 2.75 2.75

Brookson Bay-BB50 Solid Rabbitskins-3037

Gemline

Adams-LP103-2 Tone Panel CapBrookson Brookson

Tote with Bay-BB50 Bay-BB50

Contrast Solid Solid

Rabbitskins-3037

Toddler Jersey Football Tee 1542 Gemline Gemline

Encore Convention Tote

Adams-LP103-2 Adams-LP103-2 Tone Tone Panel Panel Cap Cap Tote Tote with with Contrast Contrast Handles HandlesToddler Toddler Jersey Jersey Football Football Tee Tee 1542 1542 Encore Encore Convention Convention Tote Tote

Convenient Online Online Online Shopping by: by: by:

SIZE SIZE SIZE

- - BRAND - - - COLOR - - - STYLE - STYLE

- - PRICE - PRICE

$

$

$

8.00

8.00 8.00

$

$ $

5.40 5.40 5.40

Adams AC101 Ace

Adams Adams AC101 AC101

3 Panel Ace Ace

Visor

3 Panel 3 Panel Visor Visor

www.TshirtRep.com



WHAT TO SAY & NOT TO SAY

For everything

you should say,

there are numerous

statements

which should

never cross your

lips. One of the

best ways to learn

these and remember

the important

do’s and don’ts is

to associate some key phrases with the consumer

character types described. Here are

some suggestions and examples which should

help you win customers and close sales, as well

as prevent you from losing the transactions.

Fast Freddie – Do: Let me take that for you right

now. I’ll call in your card while you’re signing.

Would you like this sent to save you time? I’ll put

them on hold. Let’s see how fast we can ring this up.

Don’t: I’ll be with you in a few minutes. I hope the

lines aren’t as backed up as last time. Let me refold

this and box it ... Let me take this call.

Slow Sally – Do: That is very interesting. Can you

tell me more? Would you like me to show you the

other models? Lets’s talk about that ... What do you

think?

Don’t: I’m in a hurry, so let me take that right now.

No use wasting time, let’s ... That’s nice (she just

told you her aunt died in a car accident and you

weren’t listening). Let’s see how fast I can get you

out of here.

Professional Grade RC Toys & Drones

www.SoaringRC.com

Airsoft Guns • RC Cars, Boats, Helicopters

WEEKLY SPECIALS • CLEARANCE ITEMS

continued...

$93.99

RC ERA C138 1/33 Scale BELL

206 Helicopter 2.4G 6CH Single-

Rotor Gyroscopic Flying Aircraft

Model Jet Ranger

$99.99

RC ERA 2.4G RC

4CH BO105 Armed

Helicopter Aircraft RTF

Model

$189.99

RC ERA MD500 C189

Helicopter Little Bird

Aircraft Model 1/28 2.4G

4CH Single-Rotor Model

$29.99

S109H Apache Helicopter 2.4G

RC 3CH Dual-Prop Gyro Stabilized

Airplane Model with Bright Night

Navigation Light

$39.99

S026H Dual-

Rotor Transport

Aircraft 2.4G RC

3CH Dual-Rotor

Aerocraft Model

www.SoaringRC.com

Everything FUN!




Loud Larry – Do: Mr. Loud Larry, you look

great. How much weight did you lose? You are

correct ... Right away, Mr. Loud Larry!

Don’t: Are you sure it was this way? I’m not

going to agree with you. Keep your voice down.

When I get the time ...

Lost Lucy – Do: Let me help you with that. Why

don’t we look closer at this one. I’d be thrilled to

receive this. What

a wise decision!

Don’t: Let me

know when you

make up your

mind. It’s your

choice ... I’m not

sure, but it’s your

call. You can return

it ...

Poor Paul – Do: This is the better choice. You

have selected the best deal. You are much better off

with that one. You can’t miss. What a great decision!

Don’t: You decide. It’s a toss up. There are some

other deals we could offer. This one’s cheaper. It

might do the job, but ... They can always bring it

back if you were wrong.

Defiant Dan – Do: I agree, it’s wrong. Let me

correct that now. I’m going to see if we can’t get

that policy changed. I’m sorry this happened.

Don’t: That’s your point of view, however our policy

is ... I can see this is going to take some time to

explain to you. Since you have a problem, let me

take care of this first. (Say nothing and turn your

back or shake your head.)

continued...

NEED TO SELL YOUR OVERSTOCKS AND CLOSEOUTS?

eBid is easy to get to know and use and has the tools

in place that allow you to run a complete e-commerce

operation at virtually zero

ongoing cost. Sell your items to

a worldwide audience in

just a few clicks.

Since 1999 millions of buyers and sellers have used eBid as their trading platform of choice.

Over 13,000 Categories - A Great Place To Sell Your Closeouts - Low 3% Sales Fee!

ELECTRONICS * COMPUTERS * TV’S * COLLECTIBLES * HOME & HOUSE * JEWELRY * EVERYTHING!

Register Free!

www.MegaUbid.com


Bodycon Dress Women Velour

Short Bodycon Sleeve Dress Round Women Neck Velour

Short Sleeve Round Neck

$ 4.99 $ 4.99

Your Fashion

Headquarters

for

for

Men

Men & Women

Women

We specialize in independent online and brick-and-mortar retailers.

Join UIN/Milanoo We specialize - Solid in independent and reliable online source and for brick-and-mortar newest fashion merchandise.

retailers.

Join UIN/Milanoo - We Solid Ship and Worldwide reliable source No Minimum for newest Order fashion merchandise.

We Ship Worldwide - No Minimum Order

100’s of Items Under

$ 19 99

Women Bodycon Dress Yellow Straps Neck Lace

Women Up Bodycon Irregular Dress Sleeveless Yellow Pencil Straps Wrap Neck Dress Lace

Up Irregular Sleeveless Pencil Wrap Dress

$

$ 11.17

11.17

Women Women Bodycon Bodycon Dress Dress High High Collar Collar

Long Long Sleeves Sleeves Black Black Stretch Stretch Short Short Dress Dress

$ $ 12.99

Faux Faux Fur Fur Coats Coats For For Women Women Long Long

Sleeves Sleeves Casual Casual Stretch Stretch Jewel Jewel Neck Neck

$ $ 22.99

Women Hoodie Blue Jewel Neck Long Sleeves

Tie Tie Dye Dye Polyester Hooded Sweatshirt

$ 7.99

Hoodie For Woman Light Gray Long Sleeves

Leopard Print Polyester Hooded

$ 17.99

Men’s Men’s T-shirts T-shirts Jewel Jewel Neck Neck

Printed Printed Short Short Sleeves Sleeves

$ $ 10.99

Men’s Men’s Trousers Casual Casual Natural Natural

Waist Waist Straight Cargo Cargo Pant Pant

$ $ 18.99

Casual Turndown Collar

Casual Turndown

Men’s Shirt

Collar

Men’s Shirt

$

$ 13.99

Jacket For Men

Polyester

Jacket

Handsome

For Men

Polyester Handsome

$ 18.99

Men Blazer Casual

Color Men Blazer Block Spring Casual Jacket

Turndown Color Block Collar Long Spring Sleeve Jacket Short Jacket

Turndown Collar Long Sleeve Short Jacket

$

$ 19.99

19.99

www.UinDeals

UinDeals.com

www

Large Orders? Click on Wholesale Tab

Large Orders? Click on Wholesale Tab

Men’s Sweaters

Men’s Men’s Pullover Sweaters Knitwear

High Collar Men’s Winter Pullover Deep Knitwear Apricot

High Collar Winter Deep Apricot

$

$ 19.99

19.99



=========== Threatening Thelma – Do: Let forum me get this workshop============

Cautious Carol – Do: You can be sure with this

cleared up immediately. I’ll take care of it. I’m

sorry this happened. You’re absolutely correct.

Don’t: Why don’t you tell me all your problems

with it? Well, if you didn’t ... These are made very

well. You must have ... I’ll have to get back to you.

Please wait a minute.

Impatient Irene – Do: I’ll put that in the box

while I ring it up for you. Let me take you first.

You have a great tan. I’ll have you back in the sun

in two minutes. I’ve stamped your ticket. Just take

the exit to the left to avoid the line.

Don’t: I’ll look for a box. Be back in a minute. As

soon as I finish this last inventory item, I’ll be

right with you. Wouldn’t you like to fill in this application

another, for more ... We have serious to redo flaw. the sales Members transaction.

of Itel's I forgot management to ... Do you mind team waiting? "were aware

FIRST AID SUPPLIES

FOR RETAILERS·-

Keep four Customers & Staff Safel

one. It has a super guarantee. What a great buy.

You were near lucky. the I’d end be proud of 1978 to receive that this. Itel's

computer leasing business was

Don’t:

in serious difficulty and that

If it breaks,

Itel's computer-sales business

you can return

was slowing and was threatened

it. That’s the

by new IBM technology".

last one. I

couldn’t tell

you. Perhaps With this knowledge, Itel's

someone senior in management sold thousands

will of shares of Itel stock

shipping

know. You to the public at prices ranging

either love from $26 to $32.50 per share

these or ( hate the stock later fell to less than

$1 them. per share). The Examiner's Report

stated that such a sale was probably a

continued continued...

Page 62 DECEMBER 2024 I RETAILERS FORUM MAGAZINE


OVER 3,000 RUGS AVAILABLE

Over Over 30,000 30,000 rugs rugs from from 10 10 major major rug-producing countries: countries: India, India, Pakistan, Pakistan,

Iran, Iran, Turkey, Turkey, Nepal, Nepal, Tibet, Afghanistan, China, Russia and and United United States. States.

Geometric Red Red Kazak

Turkish Rug Rug 1x2 1x2

$82...$33

Our Beautiful North Carolina Showroom

ADD RUGS TO YOUR STORE,

WEBSITE or FLEA MARKET BOOTH.

Big Mark-Ups - Fast Sales

Stock or Have Us Dropship

All-Over Floral Red Red Agra Agra

Indian Rug Rug 2x3 2x3

$120...$49

Trellis Area Rug 3x5

Trellis Area Rug 3x5

$180...$42

$180...$42

Vintage Style Distressed

Vintage Heat-Set Style Distressed Area Rugs

Heat-Set Area Rugs

$25 – $262

$25 – $262

Geometric Kilim

Geometric Kilim

Reversible Area Rug 3x5

Reversible Area Rug 3x5

$500...$90

Contemporary Indo

Contemporary Indo

Square Rug 2x2

Square Rug 2x2

$150...$46

FREE

SHIPPING

IN THE

USA

Trellis Transitional

Trellis Transitional

Oriental Area Rug

Oriental Area Rug

$19 – $319

Floral Area Rug 3x5

Floral Area Rug 3x5

$180...$42

$180...$42

Outdoor/Indoor Floral Modern

Machine Outdoor/Indoor Made Belgium Floral Modern

Oriental Machine Area Made RugBelgium

Oriental Area Rug

$24 – $240

$24 – $240

www.RugProfits.com


Returnaround Rhonda –Do: Let me give you

this one. I’ll take care of the paperwork. Would you

like to select another, or a refund? You know the

step-up model was just reduced. We could

exchange it for the better one. Thank you for

coming back. We’ll make it right.

Don’t: I have to process the return, so you will

need to fill these out. I don’t believe you can return

that item. I’ll have to check. Can you come back

when we’re less busy? Was this worn, used, etc.?

Social Sam – Do: Take your time. By the way,

that is a very good looking tie. Well, Sam, tell

me more about that ... You have an excellent

perspective on that. Come back soon. I want to

get brought up to date on this.

Don’t: Have you made up your mind?

While you’re deciding, I’ll take care of ... You just

keep looking. I’ll be back in a few minutes. You can

read up on it. I don’t have time to go into it now.

continued...

Top Supplier for Holy Land Merchandise

Best selection of products and best service since 1969.

We specialize in unique products from the Holy Land.

The vast majority of our products are

hand-made out of Olivewood in Bethlehem.

Hand Carved

Olive Wood Cross with

Jesus Carved

Beveled Edges B2G1

Cross Pendant

$

4 75

WHOLESALE

ACCOUNTS WELCOME

WE DROPSHIP

Angel

Holy Land Suvenier Set:

Regular Price

Hand Made Olive Wood

$48.999

Crucifix, Holy Water,

CLOSEOUT

Earth, Oil,and Incense

$

20 00 $ 1400

$

11 80 Hand Carved Olive Wood Hot Plate with

Hand Made Olive Wood Flight to Egypt

with Star of Bethlehem Ornament

$

2 75

Hand Carved Olive Wood 6 Sided Star Hand Made Olive Wood- Nativity

(Star of David) Votive Candle Holder with Star of Bethlehem Ornament

$

10 80 $

2 75

Floral Decorative Ceramic Top

$

27 49

ORDER WITH CONFIDENCE. ORDERS SHIPPED QUICKLY FROM OUR MA OFFICES.

www.HeavenlyWholesale.

.HeavenlyWholesale.com


Designer Designer Couture Couture for for All All Occasions!

PROM PROM * * WEDDING * WEDDING * BRIDESMAID * BRIDESMAID * * HOMECOMING HOMECOMING * MOTHER MOTHER OF OF BRIDE

BRIDE

Your #1 Supplier for Beautiful, Authentic Dresses & Gowns at the Best Prices in the Business!

Your #1 #1 Supplier for for Beautiful, Authentic Dresses & Gowns at at the the Best Prices in in the the Business!

BIG profits in designer gowns and dresses! NO Minimum Order!

BIG BIG profits in in designer gowns and dresses! NO NO Minimum Order!

Check Check Out Out These These Specials Specials (while (while they they last!)

last!)

Elizabeth Elizabeth K K - - GL2229

K - GL2229

Ladivine Ladivine CD867 CD867 -

-

-

Gilt Gilt Gilt Embroidered

Embroidered

Embellished Embellished Off-

Off-

Off-

Bateau Bateau A-Line A-Line Gown

Gown

Shoulder Shoulder Sheath Sheath Gown

Gown

Ladivine J832 J832 J832 - - Floral

Applique Evening

Gown

$164.00

$164.00

$229.00

$60.00

$60.00

$60.00

Dancing Dancing Queen Queen - 3011

- - 3011

Plunging Plunging V-Neck

V-Neck

Lace Lace Lace Bodice Bodice Home-

Home-

coming coming Dress

Dress

$603.00

$603.00

$58.00

$58.00

May May May Queen Queen MQ1777

MQ1777

- - Glitter - Glitter Deep Deep V-Neck

V-Neck

Cocktail Cocktail Dress

Dress

Elizabeth K - K GS2856

- Glitter Glitter Off-Shoulder

Short Short Dress

Dress

$229.00

$140.00

$148.00 $148.00

$52.00 $52.00

$139.00

$70.00

Ladivine CH190 - - - Full

Sequin Asymmetric

Hem Short Dress

May May Queen MQ1925 -

-

-

Deep Deep V-Neck Sheath

Evening Gown

$239.00

$100.00

May May Queen MQ1529

May - Queen - Appliqued MQ1529

Off

Off

- Shoulder Appliqued Long Long Off

Gown

Shoulder Long Gown

$173.00

$173.00 $54.00

$54.00

$118.00

$118.00

$59.00

$59.00

$92.00

$92.00

$49.00

$49.00

Nox Nox Anabel R756 R756 - Strapless

Nox Anabel Sequin R756 Cocktail - Strapless

Dress

Sequin Cocktail Dress

$173.00

$173.00 $53.00

$53.00

Nox Nox Anabel S747 S747 -

Nox Sleeveless Anabel V-Neck

S747 -

Sleeveless Mini- Mini- Dress

V-Neck

Mini- Dress

FAST SHIPPING FROM OUR OUR LAS LAS VEGAS, NV NV WAREHOUSE....PARTY CAPITAL OF OF THE THE WORLD!

FAST SHIPPING FROM OUR LAS VEGAS, NV WAREHOUSE....PARTY CAPITAL OF THE WORLD!

www.FashionableSales

ales.com

RETAILERS FORUM MAGAZINE

ales.com

| DECEMBER 2025 Page 61

forumworkshop

FORUM WORKSHOP

Important Irving – Do: Mr. Important Irving,

we are so pleased to see you. I have had this reserved

for you. There is only one like it.

Absolutely stunning. Everyone will be envious.

It is the best I have seen.

Don’t: We have plenty of those models in stock.

It’s your choice. I sold one just like it to

Mr. Not As Important. Do you know Mr. Not

As Important? He works with your company.

Here is a practical item. (This translates as a

“common” item.)

Career Cathy – Do: Exquisite and practical

choice in one. Most people do not have your excellent

taste. This makes a very important statement.

This is the best table and view in the restaurant.

Don’t:

So, how is the

job going?

One of your

co-workers bought

that version.

I’ll be back.

Let me take care

of this

gentleman first.

How about

back here?

It’s a great spot.

continued...

COMPUTERS & ELECTRONICS ROCKBOTTOM PRICES

TOP QUALITY REFURBISHED ITEMS - MAKE BIG MARKUPS!

Supersonic

SC-3222

32” TV/DVD Combo

$ 80.49

CAMERAS • COMPUTERS • LAPTOPS • PRINTERS • TELEVISIONS • GAMING

www.RefurbShops.com


• Over 2 Million Satisfied Customers Since 2001 •

• All Items are Inspected by Experienced Technicians •

• Most Include Manufacturer Warranty •

Samsung

• 30-Day Return Policy • Same Day Shipping•

GalaxyTab

A7 Lite

THIS MONTH’S SPECIALS:

SM-T220 Tablet

8.7” WXGA+

Samsung Chromebook 4 XE310XBA-KC1US 11.6 inch

Chromebook - Intel Celeron N4020 - 1.1 GHz - 4 GB

$ 120.97

$ 123.97

Lenovo ThinkPad

X250 Laptop

$ 273.49

BODYCANDY

B O D Y J E W E L R Y ®

Surgical Surgical Steel Steel replacement BeadS BeadS with with deSignS...$2.99 each

Sterling Silver Silver ear ear StudS...$8.75 each each

SPECIAL

BULK DEAL 1

BULK DEAL STUD

STUD

EARRINGS

EARRINGS

Display Case

Display Case

- Assorted

-

Designs

Assorted

72

Designs

Pairs

72

Pairs

$99.75

$99.75

SPECIAL

BULK DEAL 2

BULK DEAL 2

ROTATING

ROTATING

BODY

BODY

JEWELRY Display

JEWELRY

Case with 216

Display

Assorted

Case

14ga

with 216

Belly

Assorted

Button

14ga

Rings

Belly

Button Rings

$495.00

$495.00

www.BODYCANDYHQ.com

www.BODYCANDYHQ.com



Junior John – Do: Fine choice. It has superior

technical features. Mr. Junior John, would you prefer

the table with a view? Very nice suit. Mr. Important

Irving had a similar cut on the other day.

Thank you for staying with us. Please use this

complimentary upgrade to our suite floor on your

next stay.

Don’t: I’ll be with you in a minute, young man.

You don’t need a bellman, do you? In addition to

our gourmet restaurant, we have a coffee shop.

How about over here near the speakers?

When to reply, how to respond, and what to

say, or not to say, are the keys to any transaction.

While the examples provided were largely

focused at the point of encounter in a retail or

service transaction, the process can be applied

to any business, point of encounter, or consumer

character.

Through

actual experiences,

role playing,

and

situation

analysis,

you can

learn to

enjoy the

c h a l -

lenges

and perfect the performance. The rewards are

keeping customers, closing the sales, and building

repeat business.

continued...

Party Supply Headquarters

Leading manufacturer of disposable tableware for over 125 Years.

Portfolio of premium products to elevate

dining, entertaining, and baking experiences

with sustainable and convenient solutions.

Paper plates, straws, baking supplies,

napkins and contract manufacturing.

$200.95

PER CASE

As low as

$107.95

PER CASE

$174.95

PER CASE

$220.95

PER CASE

Flat Size: 12" x 12"

Folded Size: 6" x 6"

$73.95

PER CASE

WE SHIP STOCK ORDERS WITHIN 72 HOURS

CUSTOM MANUFACTURING AVAILABLE

Flat Size: 15.5" x 15.5"


As low as

$181.95

PER CASE

$43.95

PER CASE

STOCK UP your store, flea market

booth or online business with the

industry’s fastest selling party goods!

Flat Size: 12" x 13",

Fork, Knife & Spoon


$79.95

PER CASE

www.SmartestBargain.com


Fine Jewelry at Incredible Prices

Fine Jewelry at Incredible Prices

Chains

Curb Chains

Figaro Chains

Mariner Chains

Rope Chains

Link Chains

RinGs

Promise Rings

Fancy Rings

Fashion Rings

Pearl Rings

Flower Rings

Open yOuR

Own BRidal

BOutique

enGaGeMent RinGs

Ring Sets

Sings w/Side Stones

3-Stone Rings

Princess Cut

Largest

Assortment of

High Quality

14K-18K Gold

and

Sterling Silver

Collections

Largest

Assortment of

High Quality

14K-18K Gold

and

Sterling Silver

Collections

pendants

Crucifix

Crucifix

Heary

Heary

Zodiac

Zodiac

Sports

Gemstone

Sports

Gemstone

Men’s

RinGs

Wedding Rings

Wedding Rings

Chain Necklaces

Chain

Bracelets

Necklaces

Accessories

Bracelets

Accessories

Check out our

Check Special out Sales our -

Special Discounts Sales to 75% -

Discounts No Minimum to 75%

Order No Minimum - 20 Years

Order Experience - 20 Years

Experience

www.JewelryMiners.com

www.JewelryMiners.com

QUALITY • TRUST • SERVICE

QUALITY TRUST SERVICE


CUSTOMERS,

CUSTOMERS, CUSTOMERS

Keeping Existing Customers

Regardless of what your product or service offering

is, retaining existing customers is usually

the most efficient manner in which to

have sales. Existing customers have many

choices and can never be taken for granted.

Today, you must not only perform to keep the

customer, but also need to give existing customers

a reason to return. You lose customers

for many reasons, some your fault and some

due to external circumstances. So keeping customers

becomes a dual strategy of eliminating

your faults and providing overwhelming reasons

to have the customer re-select your brand.

Brand loyalty is extremely

difficult to

achieve due to the introduction

of many

new choices, a fiercely

competitive marketplace,

and a constantly

moving consumer target.

Why do some brands weather all the

storms and others go by the wayside? Is it

product/service quality? Is it pricing flexibility?

Is it new innovations? The answer is never

simple.

Frequently it takes a number of tactics

and strategies to achieve the objective.

To simplify this, let’s focus on the key

steps to customer retention.

continued...

Incorporate a Business or

Form an LLC - FAST

Corpnet will prepare and file your documents

Our informative website gives you great info

on deciding between the various options.

Fast • Reliable • inexpensive

We can set up your corp. in any state.

www.KwikInc.com


WHOLESALE FASHION JEWELRY & ACCESSORIES

Amazing

Low Prices

Amazing

Low Prices

BUY FACTORY DIRECT • OVER 100,000 ITEMS

No No Minimum Order • Established 2013 • Fast Shipping

Great

Mark-Ups!

Great

Mark-Ups!

Fashion Fashion Letter Letter Titanium Titanium Steel Steel

Bracelets Bracelets Shell Shell Stainless Stainless

Steel Steel Bracelets Bracelets

Item Item #: #: NH10021174

$ $ 3.74

Rotatable Titanium Steel Steel

Chain Chain Ring Ring Europe and and

The The United United States Mens Mens Ring Ring

Item Item #: #: NHWZ620576

$ $ 1.50

Fashion Buddha Copper Bracelets

Beaded Gold Plated

Zircon Copper Bracelets

Item #: NH852517

$ 2.56

Fashion Single Single Row Row

Diamond Stainless Steel Steel Ring Ring

Item Item #: #: NHSOM351628

$ 0.30

925 925 Silver Silver Needle Needle South South Korea Korea

Temperament Color Color Diamond Diamond

Earrings Earrings Exaggerated Love Love Earrings Earrings

Item Item #: NHXI434675

#: $ 1.50 $ Stainless Stainless Steel Steel Eyes Eyes Natural Natural Stone Stone

Multilayer Multilayer Necklace Necklace

Item Item #: NH821702

#: NH821702

$ $ 2.01

Fashion Fashion Ornament Geometric Square

Shaped Shaped Rhinestone Alloy Alloy Earring

Item Item #: #: NH809389

$ $ 0.91

New Creative Pearl Butterfly Chain

Earring Set Wholesale Nihaojewelry

Item #: NHYI405127

$ 0.67

Fashion Letter Letter Copper Copper Plating Plating Inlay Inlay

Zircon Zircon Jewelry Jewelry Accessories 1 Piece 1 Piece

Item Item #: #: NH10014021

$ 0.61

Korean Korean Full Full Diamond Diamond Pineapple Pineapple

Earrings Earrings Pineapple Pineapple Earrings Earrings

Item Item #: NHDQ491348

#: NHDQ491348

$ 0.61 $ Unisex Large All Seasons Pu Leather

Unisex Solid Large Color All Basic Seasons Fashion Pu Leather Quilted

Solid Color Square Basic Zipper Fashion Tote Quilted Bag

Square Item Zipper #: NH10017078

Tote Bag

Item #: NH10017078

$

$ 11.74

11.74

Womens Spring Summer Pu Leather

Womens Solid Spring Color Summer Fashion Pu Square Leather

Solid Lock Color Clasp Fashion Phone Square Wallet

Lock Clasp Phone Wallet

Item #: NH10020995

Basic Solid Color Tassel Square

Basic Solid Color Tassel Square

Fashion Plaid Print Backpack One

Fashion Plaid Print Backpack One

Basic Printing Pu Leather Alloy

Basic Womens Printing Leather Pu Leather Belts Alloy

Item Womens #: NH10044070

Leather Belts

Item #: NH10044070

Item #: NH10020995

Magnetic Buckle Small Wallet

Shoulder Multipurpose Women

$

$ Magnetic Item Buckle #: NH10001439 Small Wallet

Shoulder Item Multipurpose #: NH816610Women

$ 1.37

$ 0.92

Item #: NH10001439

Item #: NH816610

1.37

0.92

$

$ 0.79

$ 0.79

$ 2.81

2.81

ALL CREDIT CARDS ACCEPTED

ALL CREDIT CARDS ACCEPTED

Simple Style Letter Leather

Simple Metal Style Button Letter Belt Leather

Item Metal #: NH10013830 Button Belt

Item #: NH10013830

$ 3.45 $ 3.45

Retro Leopard Snake

Retro Printing Leopard Buckle Snake Belt

Printing Item #: Buckle NHPO325424 Belt

Item #: NHPO325424

$

$ 1.68

1.68

JOIN OUR VIP PROGRAM

JOIN OUR VIP PROGRAM

FOR MORE SAVINGS!

FOR MORE SAVINGS!

Retro Plaid Casual

Waist Retro Bag Plaid Belt Casual

Item #: Waist NHPO325419 Bag Belt

Item #: NHPO325419

$ 5.45 $ 5.45

www.UniverseWholesale.com



THESE CAN BE CATEGORIZED IN THREE

STRATEGY GROUPS.

The first deals

with all those

things we send as

signals to our customers

which

form a level of expectation.

You

might say, what

you do sets yourself

up to win or lose. If you promise the customer

too much (more than you deliver), the

result will be dissatisfaction. If you promise too

little or don’t give your customer enough of a

reason to re-attract them, they simply won’t

come back. And, naturally if you do nothing –

no call, no ad, no letter, no reminder – you are

likely to be forgotten.

Let’s look at some tactical pre-sale

or pre-point of encounter strategies

which bring customers back.

Here are a few:

• Reminders: a thank you note or call

• Special offer: e.g., “on your next visit,

receive ...”

• Up-dates: tell them what’s new, improved,

waiting for them when they return

• Trade-ups: offer to take back

a previous purchase as part payment for

a new or more expensive one

• Free merchandise: to customers only,

receive X, Y, or Z absolutely free

as a valued customer

continued...

Run Payroll with Confidence. Anytime, Anywhere.

The easy-to-use SurePayroll platform helps save you time and trouble, whether you employ

one or 25.

Our Full-Service Plan includes:

‣ Federal, state, and local taxes

calculated, filed, and deposited

‣ Multiple pay rates and bonuses

‣ W-2s, 1099-NECs, signature-ready

Schedule H, and year-end tax filings

‣ New hire reporting

‣ Direct deposit service

‣ Live, U.S.-based phone and chat

support

‣ Auto payroll

‣ Online pay stubs

‣ 24/7 access to payroll help articles

‣ Unlimited payroll runs

and chats

Looking to pay a contractor or W-9 employee? Check out our no tax filing option.

ONLINE DEMO

www.PayrollHelper.com

FREE QUOTES


forumworkshop

FORUM WORKSHOP

Pre-sale strategies from a marketing

perspective range from direct mailing

to direct visits (sales calls).

Never underestimate

the power of

a coupon.

The world,

and virtually

every market

segment on

earth, loves coupons. Their usage has reached

an all-time high. In fact, it has been reported

most consumers feel they are not getting the

best deal unless there is a coupon involved. As

one researcher put it, we have retrained the

consumer in the basic purchase transaction. It

now begins with the coupon.

The second set of tactics which form

a strategy group are at the actual point

of encounter – the executive phase.

Studies have demonstrated if you have a miscue

at the execution level, seven out of ten

customers won’t even tell you. They just won’t

come back. And, of the three who tell you their

expectations were not met, two will switch

brands. What you can do at the point of encounter

is, at a minimum, deliver what your

marketing message promised. What you ideally

want to do is deliver more than promised

or expected. The result will be a satisfied customer

who can be reminded to return. How

you achieve this “delivery plus” concept

largely depends on the nature of your business.

continued...



THE FORMULA IS SIMPLE:

Promise 85–95% Deliver 95–100%

= Customer Satisfaction

Promise 100% Deliver 99% or less

= Lost Customer

The more you exceed your promise and can afford

to do so, the higher the level of satisfaction.

Naturally, a follow-up call or contact is important

in re-establishing and nourishing the

client/customer relationship.

HERE ARE SOME ADDITIONAL TACTICS

WHICH MAY WORK FOR YOU:

• UPGRADES

• SURPRISES

• EXTRA CARE

• “IN THEIR FAVORS”

• CONVENIENCES

• EXPRESS SERVICES

continued in next issue ...


THE ULTIMATE

THE ULTIMATE

WHOLESALE RESOURCE!

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

WholesaleSources.com

your your search search engine engine for for everything everything wholesale! wholesale!


Retailers Forum Magazine May 2026

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?