Beauty Turkiye May 2026

( Contents & index

CONTENTS & INDEX

Publisher

H. Ferruh IŞIK

on behalf of

İSTMAG Magazin Gazetecilik

İç ve Dış Ticaret Ltd. Şti.

36

PERFUMERS:

THE INVISIBLE

ARCHITECTS OF SCENT

Managing Editor

(Responsible)

Mehmet SÖZTUTAN

mehmet.soztutan@img.com.tr

Editor in Chief

Dilara CİCA YILMAZ

dilara.cica@img.com.tr

Project & Sales Manager

Ömer Faruk GÖRÜN

omer.gorun@img.com.tr

Editorial Consultant

Abdullah Karataş

abdullahkaratas@auran.com.tr

Graphic & Design

Serkan BEYOĞLU

serkan.beyoglu@img.com.tr

Technical Manager

Tayfun AYDIN

tayfun.aydin@img.com.tr

Foreign Relations Manager

Ayça SARIOĞLU

ayca.sarioglu@img.com.tr

54

THE GLOBAL RISE OF KOREAN

BEAUTY: A POWER TRANSFORMING

FROM TREND TO STANDARD

60

THE PULSE OF THE COSMETICS

WORLD BEATS IN ISTANBUL:

BEAUTY ISTANBUL OPENS ITS

DOORS!

Web Developer

Emre YENER

emre.yener@img.com.tr

Accounting Manager

Cuma KARAMAN

cuma.karaman@img.com.tr

Finance Manager

Yusuf DEMİRKAZIK

yusuf.demirkazik@img.com.tr

Head Office

İHLAS MEDIA CENTER

Merkez Mah. 29 Ekim Cad. No: 11

Medya Blok Kat: 1

34197 Yenibosna İstanbul / Türkiye

Tel: +90 212 454 22 22

Faks: +90 212 454 22 93

Liaison Office

Buttim Plaza A Blok Kat: 4 No: 1038

Osmangazi - Bursa / Türkiye

Tel: +90 224 211 44 50-51

Fax: +90 224 211 44 81

Printing

İHLAS GAZETECİLİK A.Ş.

Merkez Mahallesi 29 Ekim Caddesi

İhlas Plaza No: 11 A/41

Yenibosna - İstanbul / Türkiye

Tel: 0212 454 30 00

78

THE BREATH YOUR SKIN HAS

BEEN LONGING FOR

92

COSMOPROF NORTH AMERICA

LAS VEGAS RETURNS FOR ITS

23RD EDITION AS THE MOST

IMPORTANT THREE DAYS FOR

BEAUTY IN NORTH AMERICA

4 May 2026

( Contents & index

8 The pulse of beauty beats in istanbul

10 Is beauty relative?

Güzellik göreceli mi?

12 Scents are the invisible, hidden heroes of our lives

14 Naturality and transparency: a new standard in

cosmetics

16 Mirror, answer, and power: what are we really looking

at when we look at artificial intelligence?

20 We don’t just sell fragrance—we sell culture

24 The genetic code of aesthetics: a 44 year legacy,

a 15 year vision

26 From the bathroom to a way of living “The story of a

bathroom, a brand, and thousands of women”

28 in-cosmetics global reveals 2026 award winners

shaping the future of cosmetic science

30 Next-generation actives

32 The balance of superfoods and science: Ozkoz &

Ornate

34 Lopren Cosmetics’ powerful transformation: science,

nature, and aesthetics under one roof

36 Perfumers: the invisible architects of scent

38 The neurocultural link between scent and memory

40 Beauty and personal care on the rise in Türkiye…

42 Havilland’s heritage meets Kuzu Kozmetik’s

manufacturing strength

44 What are peptides telling the skin?

47 Ashley Joy hair protector spray ushers in a new era of

“waterproof” smoothness with a glow effect for hair

48 Perfection is being redefined

49 A golden signature on your skin with the new touch of

gold

50 A brand shaping the industry with its deep-rooted

heritage: Bargello

54 The global rise of korean beauty: a power transforming

from trend to standard

CONTENTS & INDEX

58 2026’S strongest K-Beauty trends: ingredients,

technologies and new consumer codes

60 The pulse of the cosmetics world beats in Istanbul:

Beauty Istanbul opens its doors!

62 Ikram Cengiz on “chemistry, public health, and the

cultural memory of scent”

64 L’oréal Paris redefines the iconic telescopic legacy

with a limitless length promise

66 Sinoz Cosmetics signals a new era with its

“hybrid growth” strategy

68 Spectra strengthens its executive team with two

senior appointments

70 Erdem Ambalaj shapes the industry with its

sustainable and innovative approach

72 Timeless strength for the skin with Cosmed

73 The manifesto of curls: Urban care empowers waves

strand by strand

74 A fragrance story from paris to Istanbul: L’artisan

parfumeur arrives in Türkiye

76 The reward of trust and consistency goes to nivea

78 The breath your skin has been longing for

79 Pure balance for oily skin

80 Iconic scents, reimagined

82 A new era in blonding: blondme 2026

84 Technology that touches the skin’s memory: SQT

86 PLMA drives innovation and inspiration at the heart of

the world of ideas

88 An enjoyable and effective approach with Watsons

90 Cosmoprof worldwide Bologna 2026 a “powerful tool”

for internationalization

91 The new definition of volume: hair empowered by

plants

92 Cosmoprof North America Las Vegas returns for its

23rd edition as the most important three days for beauty

in North America

94 Turkish cosmetics take the stage in miami

96 “Freshness is not a promise, it’s a discipline”

INDEX ADS

Kuzu Kozmetik............Front Cover

Anubis.......................Back Cover

Selüz..........................Inside Front Cover

Treda.........................Inside Back Cover

Bargello......................2-3

AshleyJoy...................5

Ozkoz Kozmetik..........7-9

Auran.........................13-15

Ner’S Kozmetik...........18-19

Balmy........................25

Lopren Kozmetik.........33-35

Bileşim Kimya.............43

Germed Kozmetik........52-53

Şansal Etiket...............65

Erdem Ambalaj...........69

Artkim Fuar................77

Rasyonel Fuar.............85

Beauty Eurasia............87

Meridyen Fuar............89

Malaysia Fair..............93

Indenosia Fair.............97

KOZDER.....................99

6 May 2026

( Editor in Chief

Editor in Chief

dilara.cica@img.com.tr

THE PULSE OF BEAUTY BEATS IN

ISTANBUL

There are cities whose rhythm blends into

one’s inner voice; Istanbul, however,

occasionally turns that rhythm up and

takes over the stage entirely. Beauty

Istanbul is exactly the kind of moment that

opens such a door. As the heart of the

cosmetics world gains momentum once again

in this city enriched by the touch of diverse

cultures, the industry’s most dynamic players

come together under one roof.

This gathering is not merely a space where

products are displayed; it becomes a hub where

ideas, perspectives, and inspiration circulate

freely. The connections formed between brands,

professionals, and curious visitors broaden the

boundaries of how beauty is perceived. Each

stand tells a story; every interaction signals a new

direction. Istanbul’s multi-layered character adds a

unique depth to this experience.

Beauty Istanbul

not only reflects today’s trends but also sheds light on

the aesthetic vision of tomorrow. This grand meeting,

intertwined with the city itself, brings the power of

diversity to the forefront without confining beauty to a

single definition. As the doors open, new possibilities are

invited inside—and Istanbul once again powerfully reminds

the world that it is one of the cities shaping the global stage

of beauty.

8 May 2026

(

Focus

Is Beauty Relative?

Innovation is Essential!

The publishing of beauty should be beautiful too. It should

live up to its name. As in every sector and every field,

this is achieved through the right menu, innovation, facial

aesthetics, makeup, and design. We have tried to apply

all of these directly to our magazine itself. We refreshed

its makeup, renewed its content, and presented it with a

stronger B2B backbone enriched with refined messages. We

hope you will enjoy the new “menu” ...

Renewed Identity: Stronger, Clearer, More Professionally

Focused

Beauty Türkiye is no longer just a magazine; it is evolving into

a content and B2B communication platform that analyzes

industry dynamics, interprets trends, and offers insights into

the future.

• A more modern identity with a renewed logo

..

Omer Faruk Gorun . .

Project Manager

omer.gorun@img.com.tr

Güzellik göreceli mi?

Yenilik şart!

Güzelliğin yayıncılığı da güzel olmalı. Adına yakışmalı. Bu

da her sektörde, her alanda olduğu gibi menü, invoasyon,

yüz güzelliği, makyaj ve estetikle olur. Biz de dergimizin

bizzat kendisine bunların hepsini yapmaya çalıştık. Makyajını

tazeledik, içeriğini yeniledik, daha B2B omurgalı ve ince

mesajların katkı maddeleriyle sunum yaptık. Menüyü

beğeneceğinizi umuyorum...

Yenilenen kimlik: Daha güçlü, daha net, daha mesleki

odaklı

Beauty Türkiye artık yalnızca bir dergi değil; sektörün

dinamiklerini analiz eden, trendleri yorumlayan ve

geleceğe dair öngörüler sunan bir içerik ve B2B iletişim

platformu haline geliyor.

• Yenilenen logo ile daha modern bir kimlik

• Kozmetik sektörü için optimize edilmiş büyütülmüş format

10 May 2026

• An expanded format optimized for the cosmetics industry

• A stronger visual language and contemporary layout

approach

• In-depth news, analysis, and feature content

• A B2B-focused publishing approach tailored for industry

professionals

At the heart of all these changes lies a single goal: to build

stronger publishing and a more effective B2B network.

A Powerful Leap in Content

In this new era, the most significant transformation of Beauty

Türkiye takes place in its content.

We are no longer just reporting news; we are adopting an

editorial approach that:

• Analyzes the industry

• Interprets global trends

• Examines brand strategies

• Follows innovations

• And creates value for the business world at a B2B level

In the rapidly evolving cosmetics industry, presenting the

right information in the right way remains our top priority.

Beauty Istanbul Fair: Our Meeting Point with the Industry

One of the most important steps in this new phase will be our

participation in the prestigious Beauty Istanbul Exhibition.

For us, this participation is not only about visibility; it is also

an opportunity to build a closer, more sustainable, and

business-oriented B2B dialogue with the industry.

A New Era: More Than a Magazine

For Beauty Türkiye, this new era is not just a renewal, but a

repositioning process.

With stronger content, more professional design, a larger

format, a more active field presence, and a clear focus on

B2B publishing, our goal is now much clearer:

To become not only a regional but an international reference

publication for the cosmetics and beauty industry.

In this journey, every issue, every fair participation, and every

piece of content we produce serves the same purpose:

To add value to the industry, connect the business world,

and shape the future together.

• Daha güçlü görsel dil ve çağdaş mizanpaj anlayışı

• Derinleştirilmiş haber, analiz ve dosya içerikleri

• Sektör profesyonellerine yönelik B2B odaklı yayıncılık

yaklaşımı

Tüm bu değişimlerin merkezinde tek bir hedef var: Daha

güçlü bir yayıncılık ve daha etkili bir B2B ağ oluşturmak.

İçerikte güçlü bir hamle

Yeni dönemde Beauty Türkiye’nin en önemli dönüşümü

içerikte gerçekleşiyor.

Artık yalnızca haber aktaran değil;

• Sektörü analiz eden

• Global trendleri yorumlayan

• Marka stratejilerini inceleyen

• İnovasyonları takip eden

• Ve B2B düzeyde iş dünyasına değer üreten bir yayın çizgisi

benimsiyoruz.

Kozmetik endüstrisinin hızla değişen yapısında, doğru bilgiyi

doğru şekilde sunmak en büyük önceliğimiz olmaya devam

ediyor.

Beauty İstanbul fuarı: Sektörle buluşma noktamız

Bu yeni dönemin en önemli adımlarından biri ise sektörün

en prestijli etkinliklerinden biri olan Beauty İstanbul

Fuarı’na katılımımız olacak. Bu katılım bizim için yalnızca

bir görünürlük değil; aynı zamanda sektörle daha

yakın, sürdürülebilir ve iş odaklı bir B2B diyalog kurma

fırsatı anlamına geliyor.

Yeni dönem: Bir dergiden fazlası

Beauty Türkiye için bu yeni dönem, yalnızca bir yenilenme

değil; bir yeniden konumlanma süreci.

Daha güçlü içerik, daha profesyonel tasarım, daha geniş

format, daha aktif saha varlığı ve B2B yayıncılık odağı ile artık

hedefimiz çok daha net:

Kozmetik ve güzellik endüstrisinin bölgesel değil, uluslararası

referans yayınlarından biri olmak.

Bu yolculukta her sayımız, her fuar katılımımız ve her içerik

çalışmamız aynı amaca hizmet ediyor:

Sektöre değer katmak, iş dünyasını birbirine bağlamak ve

geleceği birlikte şekillendirmek.

May 2026

11

( Periscope

SCENTS ARE THE INVISIBLE,

HIDDEN HEROES OF OUR LIVES

-

Technical Perfumer

nioparfumesans@gmail.com

Sometimes it is a newborn recognizing its mother

through the scent of milk; sometimes a sudden

smell takes us back to a moment from our past; and

sometimes the aroma of coffee brings us a sense of

comfort. These scents are everywhere—perfumes, candles,

detergents, creams, shampoos—almost anything we can

think of that carries a fragrance contains essences.

In this article, I would like to talk a little about the hidden,

magical world of essences.

I was only 21 when I first encountered the fragrance

industry. I began my career at one of the largest and most

well-established companies in the world and in Türkiye.

Working alongside an extraordinary mentor—the owner

of the company, a globally renowned perfumer known

for his refined sense of smell and his willingness to share

knowledge—was one of the greatest opportunities of my life.

Because I had found the work I would pursue with passion.

Even after 27 years, now at the age of 48, I continue this

journey with the same excitement as if it were my very first

day.

When I first entered the fragrance industry, I started in the

laboratory, carefully weighing the ingredients of fragrance

formulations. Each formula was unique; none resembled

another. Some consisted of 10 raw materials, others of up

to 80. There were thousands of such distinct formulas and

thousands of different fragrances. I felt as if I were in Alice in

Wonderland. Every day I learned something new, and every

day something else amazed me. At that time, I wasn’t even

writing the formulas myself. I had truly stepped into a magical

profession and a magical industry.

What fascinated me most was the ability to transform what

you perceive with your nose into something tangible.

Fragrances are often perceived as purely sensory

experiences. However, they are in fact measurable,

analyzable, and reconstructable compositions. Each

fragrance carries a chemical story within it. Bringing this

story together in the right proportions requires both scientific

precision and sensory intuition.

Creating a fragrance formula begins with analytical

evaluation. This includes GC-MS data, the balance between

volatility and longevity, the intended application (perfume,

home fragrance, cosmetics, etc.), and finally, the emotional

signature of the scent.

Fragrances, much like musical notes, are structured

compositions. They are formulated within a chord-like

system, almost as if composing a piece of music. Just as

a melody emerges through the harmony of frequencies,

fragrances arise from the balance of molecular vibrations

of their ingredients. Achieving this balance is critical. Some

molecules enhance each other when combined, while others

can suppress one another if the balance is not properly

established.

Fragrances are structured in top, middle, and base notes.

These notes progress from the most volatile to the most longlasting

components, based on molecular weight.

Top notes create the first impression and are the fastest to

diffuse.

Middle notes form the heart of the fragrance and define its

main character.

Base notes provide longevity and depth, forming the lasting

foundation of the scent.

Formulating fragrances is not only about creating pleasant

smells; it is also about decoding an invisible, intangible

language. Every fragrance, every formulation is both a

technical equation and an emotional narrative. At the

intersection of numbers, formulas, and feelings, each new

creation becomes a story written anew.

The reason I have continued on this path with the same

passion for 27 years is precisely this: with every new formula,

I add another story to this ever-evolving journey.

12 May 2026

( From Paris

NATURALITY AND TRANSPARENCY:

A NEW STANDARD IN COSMETICS

Changing expectations in the industry are placing

naturality and transparency at the center of

cosmetic formulation. This transformation is

making requirements for quality, safety, and

control more decisive than ever.

A Transforming Cosmetics Industry

The cosmetics industry is undergoing a significant

transformation driven by expectations for

naturality, transparency, and safety.

As of 2026, product performance

is evaluated not only by results,

but also by the quality of raw

materials used, the control of

production processes, and

the effectiveness of quality

management systems.

Personalized care

solutions, biotechnologybased

innovations, and

AI-supported formulation

approaches are among

the leading trends

in the sector. These

developments highlight

the need for products that

are more understandable,

targeted, and reliable.

Naturality and Formulation: A

Balanced Approach

While natural and bio-based

ingredients offer important

opportunities for innovation, they require

a careful and precise approach in formulation

processes.

Thanks to advanced technologies, preservative systems,

Naside , Toraman

Organic Chemist & Toxicology Expert

Founder & Director of Laboratoire Gaïana Paris

info@gaianaparis.com

compatibility of active ingredients, and product textures

can be optimized to develop stable and high-performance

formulations. This enables a balanced structure between

naturality and technical performance.

Quality and Transparency: A Holistic Approach

Formulation quality begins with the proper identification of

raw materials, verification of their purity, and control

of their compliance with regulations. Potential

contamination risks, such as heavy

metals or unwanted substances, are

also a key part of this process.

Concentration controls,

microbiological testing, and

stability studies support

the safety, efficacy, and

long-term performance of

products.

The Role of the

Manufacturer

Today, the primary focus

for manufacturers is not

just to follow trends, but to

transform them into reliable

and applicable solutions.

As of 2026, naturality and

transparency have become

established standards in the

industry. Technical expertise,

regulatory compliance, and

consumer trust create significant

differentiation for brands.

The main objective for manufacturers today

is to provide brands with reliable and innovative

solutions, while delivering safe, effective, and transparent

products to consumers.

14 May 2026

( Vision

Founder of Laber Chemistry

MIRROR, ANSWER, AND POWER: WHAT

ARE WE REALLY LOOKING AT WHEN WE

LOOK AT ARTIFICIAL INTELLIGENCE?

“Mirror, mirror on the wall, who is the fairest of them all?”

This is one of the most well-known lines from the tale

of Snow White. As children, most of us focused on the

Queen in that scene—her vanity, her obsession with

beauty, her ambition, and her cruelty. Yet today, when I

look back, I realize that the most critical element in the story

is not the Queen, but the mirror itself.

Because the Queen was the one asking the question—but

the mirror was the one producing the answer.

This distinction may seem like a minor detail in a fairy

tale. But in today’s age of artificial intelligence, it offers a

powerful metaphor for understanding the transformation we

are living through.

We have become a new type of human: sitting in front

of screens, asking questions, expecting answers, and

making rapid decisions. We provide the input. We initiate

the search. We write the prompt. And when we receive

the answer, we often accept it as information, opinion,

summary, analysis—or even truth.

Yet we overlook something crucial: we are not just receiving

answers. We are also receiving them through a specific

logic—one that determines which information is selected,

which is prioritized, how it is framed, and through which

invisible filters it reaches us. And most of the time, we do

not question this process.

Today, artificial intelligence is not merely an answer

engine. It is also a new intermediary layer that selects what

becomes visible, ranks it, summarizes it, simplifies it, and in

many cases produces a “feeling of truth.”

Perhaps this is where the most critical rupture of our

time lies.

Because the issue is no longer just access to information.

The issue is which system mediates that information.

While reading the Stanford HAI 2026 AI Index report, this

thought became even clearer to me. Artificial intelligence is

advancing to a point where it matches human performance

in many fields—and even surpasses it in some. From

mathematics to law, from diagnostics to data processing, it

produces remarkably impressive outputs.

Yet we also see that the same systems still struggle with

common sense, physical world reasoning, contextual

understanding, and fundamental layers of reasoning.

There is a significant illusion risk here.

Because high performance is not the same as wisdom.

Speed is not the same as maturity. The ability to process

vast amounts of data is not the same as making sound

judgments.

16 May 2026

We are not facing an all-knowing consciousness. We

are facing a powerful system—fast, impressive, but still

incomplete, fragile, and full of gaps.

And this is precisely where the problem begins.

Throughout history, humanity has often produced power

before it developed the maturity to govern it. We have been

fast in building tools, but slow in managing them. Artificial

intelligence may represent the most advanced stage of this

pattern today.

Even more striking is the concentration of this power in

the hands of a few private companies. What was once a

field shaped more visibly by universities, open research

networks, and scientific communities is now increasingly

driven by massive capital, enormous computing power,

data center capacity, and closed-model competition.

This is not just technological progress. It also represents

concentration of power, governance challenges, and a new

form of monopolization.

So when we talk about artificial intelligence today, we

cannot focus solely on model capabilities. We must also

ask: who develops these capabilities, who finances them,

who controls them, and ultimately, within whose framework

of interests they are shaped?

Another critical issue is the invisible costs.

For most users, artificial intelligence appears as smooth,

lightweight responses on a screen. But behind this apparent

lightness lies a very heavy physical reality: electricity

consumption, data center loads, cooling infrastructure, water

usage, hardware production, and environmental impact.

The real question is not just “How good is this system at

answering?” It is also “What is the cost of that answer?”

Because one of the greatest contradictions in the history

of technology is that what appears digital and intangible

often carries deeply physical, material, and environmental

consequences.

The economic and social effects demand equal

attention.

Yes, artificial intelligence increases efficiency. It accelerates

processes, simplifies tasks, saves time, and creates scale.

But increased efficiency does not necessarily mean equal

distribution of benefits. In fact, it often deepens existing

inequalities.

A new era has begun, especially for entry-level workers. AI

is no longer just a supportive tool—it is becoming a direct

source of competitive pressure. The gap is rapidly widening

between experienced workers who can leverage and direct

these systems, and those who are unprepared for this

transformation.

It is no longer enough to possess knowledge. The ability to

guide machines with that knowledge is becoming equally

critical.

In terms of social trust, the picture is even more fragile.

Interest is growing. Usage is growing. Integration is

growing. But trust is not increasing at the same pace.

Because people are not only looking at benefits—they

are also seeing risks: manipulation, deepfakes, lack of

transparency, limited accountability, and insufficient

oversight.

This raises a fundamental question:

If a system becomes increasingly persuasive, but not

equally transparent, how can society build a healthy

relationship with it?

I believe it is time to move the discussion on artificial

intelligence beyond technical performance and into a

broader framework.

Because the issue is no longer just “What can AI do?” The

issue is what kind of knowledge regime it constructs, what

form of authority it produces, and how it embeds itself into

human decision-making processes.

In the fairy tale, the Queen was the one asking the question.

But the true center of power was the mirror.

Today, we may be standing at a similar threshold.

We ask the questions. But fewer and fewer people are

examining how the answers are being produced.

That is why perhaps the most important question we must

ask in the age of artificial intelligence is this:

Are we really looking at the answers—or are we

surrendering to the mirror without ever seeing it?

Because the issue is no longer just what artificial

intelligence knows.

The real issue is what it makes visible.

What it conceals.

Which voices it amplifies.

Which frames it normalizes.

And which interpretations it presents as “reasonable reality.”

The real challenge before us may not be the speed of

technology.

It may be our intellectual complacency in the face of that

speed.

Our admiration for the answer.

Our failure to recognize the intermediary layer.

In other words:

we look into the mirror—

but we do not see the mirror itself.

And perhaps this will be the defining issue of the period

ahead.

May 2026

17

(

Vision

Marketing Director Murat Gülmez

is one of the professionals

introducing Türkiye’s perfume and

scent heritage to the world, with

over 20 years of experience in the

cosmetics and fragrance industry.

A true authority in the field, Gülmez

is also one of the most respected

names in the sector.

WE DON’T JUST SELL

FRAGRANCE—WE SELL CULTURE

Drawing particular attention with his on-the-ground

experience in Middle Eastern markets, Gülmez

explains why Turkish fragrances are on such

a strong rise, what differentiates them from

competitors, and Türkiye’s potential to become a global

formulation hub.

Türkiye Is No Longer Just Producing Raw Materials—It

Produces Stories

The global flavor and fragrance market was valued at

approximately $55.6 billion in 2023. With an average annual

growth rate of 4.5%, it is expected to reach $74 billion by

2030. Türkiye holds a notable share in this market.

Particularly in essential oils (rose oil, lavender, thyme,

bay leaf), the market has reached around $252 million,

with annual growth of about 9%. Meanwhile, the domestic

perfume/fragrance market generated approximately $147.8

million in revenue in 2022, growing at around 3%.

With its capabilities in synthetic fragrance production,

formulation expertise, and regional logistics advantages,

Türkiye is no longer just a supplier of raw materials—it is

becoming a producer of emotion and storytelling in the world

of scent.

With its strength in synthetic fragrances, richness in essential

oils, and strategic logistics position, Türkiye is evolving into

a hub that bottles not only scents but also their emotions,

histories, and narratives.

In 2022, the cosmetics sector exported to 179 countries, with

the top 15 accounting for 62% of total exports. Iraq leads

with 8%, followed by the U.S. with 7.2% and Russia with

6.9%. While the share of domestic consumption is not clearly

defined, an estimated 30–40% range seems reasonable due

to logistical and production advantages.

Murat Gulmez ..

Marketing Director

murat.gul3010@gmail.com

20 May 2026

What Makes Us Different? Why Do They Still Buy

from Us?

Yes, countries like Saudi Arabia, the UAE, and Kuwait

have strong production capabilities. So why do they still

import fragrances from Türkiye?

The answer is simple: what matters is not the formula of

the scent, but its emotion—and we have that emotion.

The scent codes inherited from the Ottoman era, the

smell of roses in our mothers’ chests, the unforgettable

freshness of Turkish cologne… These elements evoke not

nostalgia but admiration in others.

For the Middle Eastern market, Türkiye is not just a “costeffective

manufacturer”—that would be a very limited

perspective. They see us as a nation that understands the

emotional dimension of scent.

Because the fragrance heritage originating from these

lands—rose oil, amber, musk, oud—is already close to their

spirit. But we present this heritage with emotional depth.

We don’t just say, “We offer oud.”

We say, “We offer oud as it exists today—infused with

tradition, aesthetics, and storytelling.”

Many Arab producers have realized this. Even major

perfume houses like Ajmal and Rasasi prefer Türkiye for

certain parts of their formulations. Because they know:

France delivers classicism; Türkiye delivers the spirit of the

past with the feeling of today. That is extremely valuable.

Especially in markets like Saudi Arabia, the UAE, and

Kuwait, traditional notes such as oud, amber, and musk

remain dominant. But now, modern interpretations of these

notes are in demand.

This is where Turkish producers step in. We don’t just

provide oud—we reinterpret it. And that’s where the

difference begins.

for years. However, many brands still rely on external

formulation sources and maintain close ties with Türkiye.

Turkish cosmetics and fragrance brands are increasingly

recognized in Gulf countries. Companies like Jasmine

Perfumes stand out in the Arab market

with their rich, oriental product

lines. The Middle Eastern

perfume market was

valued at around $3.7

billion in 2022 and is

expected to reach

$5.0 billion by 2030.

Additionally,

establishing

distributor networks

in cities like Dubai,

Riyadh, and Bahrain and

participating in local trade

fairs accelerates growth for

Turkish brands. The reason is not

just price—Turkish scents carry a

story and a soul.

These brands understand one thing

very clearly:

France gives you classicism. Türkiye

gives you the spirit of the past with

the texture of today.

• Jasmine Perfumes: Supplies

Turkish rose oil and natural

essences to niche

What Did I See in Mecca, Medina, and Dubai?

To be honest, the first time I saw a Turkish cologne brand

on the shelves of a fragrance bazaar in Medina, I was

excited. But what impressed me even more was the seller

saying, “This is not cologne—this is an Ottoman scent.”

Growth of Turkish Ventures in the Gulf & Strong

Companies

The Middle Eastern market is vast. Giant brands like

Ajmal, Rasasi, and Arabian Oud have dominated it

May 2026

21

( Vision

brands based in Dubai. Fragrances formulated in Türkiye are

highly sought after in the region.

• Nishane & Atelier Rebul: Turkish brands gaining attention

in the Gulf market with their packaging aesthetics, brand

storytelling, and unique scent compositions. Nishane, in

particular, is present in many high-end niche perfume chains.

• Hunca, Eyüp Sabri Tuncer, Eyfel: Brands expanding

through private label production, direct supply, and

distribution models in Saudi Arabia and the UAE—especially

strong in the high-volume, affordable segment.

Opportunities & Challenges for Turkish Fragrance

Producers

Opportunities:

Proximity to natural resources (advantage in raw materials

like rose and lavender)

High demand in Gulf countries for Turkish colognes,

essences, and perfumes

Strong price-performance balance, appealing packaging

aesthetics, and natural ingredients

Government incentives, export programs (İKMİB–TİM), and

free trade agreements

Challenges:

Volatility in raw material prices

Increasing costs due to international certification and

regulations (IFRA, GCC)

Intense competition with global brands

Difficulty accessing international distribution channels

Technical barriers such as formulation, R&D investment, and

sustainable sourcing

Why Shouldn’t Türkiye Become the “Grasse of the East”?

Türkiye has a significant advantage in becoming a global

formulation center by 2030.

It is not only a producer but also a source of inspiration for

formulations, thanks to its natural richness. In high-value

essential oils like Rosa damascena (Damask rose), Türkiye

is among the top three producers in the world alongside

Bulgaria and Saudi Arabia. Today, “Turkish Rose” is not just

a plant—it is a recognized quality standard in the global

perfume industry.

And it’s not limited to roses. Türkiye’s natural flora includes

dozens of aromatic plants such as lavender, sage, thyme,

myrtle, bay leaf, juniper, rosemary, geranium, and mint—

preferred globally for their high oil yield, rich aroma profiles,

and sustainable production cycles.

Aromatic Exports: Türkiye’s Quiet Global Success

From Isparta roses to Burdur lavender and Kaz Mountains

thyme, I have personally observed how these micro-regional

assets inspire global formulations.

From Arab producers to European formulation houses, many

stakeholders praise these ingredients for being natural,

traceable, and aromatically rich.

Thanks to this diversity, Türkiye is becoming not just a

manufacturing base but:

A supplier of R&D-friendly ingredients

A provider of natural alternatives aligned with clean

formulation trends

A producer of story-driven raw materials sought by “naturepowered”

brands

In short, our raw materials carry not just scent—but

geography, culture, and trust.

Because We Export Not Just a Scent, but a Character

In my interactions in the Middle East, one statement from an

Arab producer stood out:

“Your lavender is quiet but deep. French lavender shouts—

yours speaks.”

This alone explains the strength of Türkiye’s raw materials.

Because we don’t just export a scent—we export a character

shaped by our soil, our sun, and our cultural connection to

fragrance.

Can Türkiye Become a Formulation Hub by 2030?

High-quality natural raw materials: rose, lavender, thyme,

sage, bay leaf

Experienced production facilities: GMP-certified, IFRA-

22 May 2026

compliant factories

Expanding export capacity: exports to 179 countries,

especially the Middle East

Skilled workforce: growing interest among young

professionals in chemistry and cosmetics

High adaptability: fast integration into niche brands, private

labels, and custom collections

Today, Türkiye is strong in raw materials, experienced in

production, and already a regional hub in the fragrance

sector.

But the real question is: can it move from being a producing

country to a discovering one?

The answer is clear: yes—but there is still a long road ahead.

With increased investment in R&D and a focus on quality and

sustainability, Türkiye can become a global hub for both raw

materials and formulation.

Marketing: In the Middle East, 70% of sales happen via

Instagram. A trending perfume on TikTok can sell out

instantly. Türkiye must communicate its formulation strength

through compelling storytelling on these platforms.

• Investment & Government Support: Global fragrance

houses have massive

R&D budgets.

Supporting local

producers

investing in

this field is

critical.

What Is Needed for Türkiye to Become a Formulation

Hub?

From my meetings with perfume houses in Dubai and Saudi

Arabia, one expectation stands out: Türkiye understands

scent—but needs to express it more.

Some even say: “We send you the essence—we expect you

to give it character.”

This alone shows that Türkiye can take emotional leadership

in formulation.

• Bringing R&D Together with Aesthetics: Formulation is

not just technical—it is also an artistic process. Sensory

innovation is key.

• International Certification & Academic

Collaboration: Compliance with IFRA, ISO, and Halal

standards must go hand-in-hand with stronger universityindustry

cooperation. Fields like olfactory education,

sensory analysis, and aromatherapy should be

supported.

• The New

Language of

Trade: Digital

& Emotional

May 2026

23

( Companies

THE GENETIC CODE OF

AESTHETICS: A 44 YEAR LEGACY,

A 15 YEAR VISION

Luxury is not merely what is difficult to attain; it embodies profound expertise,

unwavering dedication, and impeccable excellence. In the world of cosmetics,

Anubis Cosmetic Group stands as the very definition of this philosophy—shaping the

course of professional skincare for 44 years by seamlessly blending science and art.

Today, Ase Estetik Medikal brings this global heritage together with Türkiye’s refined

aesthetic perspective, establishing itself not just as a distributor, but as a center of

excellence within the industry.

Representing a brand for 15 years is far more than

a business partnership; it is about fully embracing

its philosophy and reflecting that quality in every

touchpoint. Under the leadership of Sevda Polat

Özköse, Ase Estetik Medikal carries Anubis’ unique

laboratory expertise to Türkiye’s most prestigious clinics and

professionals.

A new definition of professionalism

What began 44 years ago has evolved—combined with

our 15 years of local experience—into one of the most

trusted pillars of the sector. Under the umbrella of Ase

Estetik Medikal, we offer not only products, but also a

way of life, a standard of quality, and a strong vision that

guides professionals. This pinnacle we have reached is a

flawless symphony of Anubis’ global strength and our local

expertise.

The aesthetic manifesto of the future

For us, every skin is a work of art, and every ingredient is

a value that preserves it. As we merge the experience of

the past with the technology of the future, we continue to

Sevda Polat Özköse,

Founder of Ase Estetik Medikal

transform the perception of aesthetics in Türkiye. Because

we know that true success lies in a sense of trust that

remains unchanged over time.

“

TRUE LUXURY LIES IN STANDING

AGAINST THE EFFECTS OF TIME

WITH SCIENTIFIC ELEGANCE

”

24 May 2026

EVERY STITCH

CARRIES A STORY

Natural, sustainable, and meaningful.

Rooted in the tradition of the Turkish bath, each İlmek

loofah is handcrafted by women, supporting their

participation in the economy.

Ergonomic Design

( Companies

FROM THE BATHROOM TO A WAY OF LIVING

“THE STORY OF A BATHROOM, A

BRAND, AND THOUSANDS OF WOMEN”

Founded as a small family business in Istanbul Maltepe in 1993, Balmy today

reaches 18,890 retail points across Türkiye and exports to 63 countries — telling

the story of a Turkish brand reaching global scale. Chairman Mehmet Elmalıoğlu

shared the philosophy that turns the bathroom from a routine into an experience,

the brand’s commitment to natural production, and how the İlmek project weaves a

brand’s story together with the stories of thousands of women.

How would you describe the Balmy brand — its origin

story and its core values?

M.E. “Balmy began its journey in 1993 in Istanbul Maltepe

as a family business. At that time, domestic brand

presence in Türkiye’s bath and personal care category was

rather limited; shelves were largely shared by international

giants. We approached this gap with the sensitivity of a

Turkish brand. Thirty-three years later, we now operate at

18,890 retail points in Türkiye and export to 63 countries.

Four values sit at the foundation of this journey: naturalness,

quality, environmental awareness, and the human wellbeing.

Our product range — from natural loofah to sisal,

from bamboo to cotton yarn — is the tangible reflection

of these values. We summarize our vision in a single

sentence: “to enter every bathroom in Türkiye and around

the world.” For us, this sentence is not merely a commercial

target; it is also a definition of how closely a brand can

connect to people’s everyday lives.”

Balmy places at its core the idea of transforming the

bathroom from a “routine” into an “experience.” Why

has this transformation become so important for the

modern consumer?

M.E. “Because time has become the most valuable thing

in modern life — and people increasingly expect meaning

from the time they reserve for themselves. The bathroom is

one of the most intimate moments of the day: a rare space

where you close the door, step away from the phone, and

remain alone with yourself. For many people, it is the first

or the last refuge of the day. Compressing this space into a

mere “washing routine” is something the modern consumer

rejects. People now care about how a scent, a texture, or

a loofah makes them feel during a shower; they expect a

“

“TRENDS ARE FLEETING; A STANCE

DEMANDS A PRICE. BALMY HAS

HELD A STANCE WHOSE PRICE IT

HAS BEEN PAYING FOR 33 YEARS.”

26 May 2026

”

Chairman Mehmet Elmalıoğlu

product to make them feel valued. We recognized this early

at Balmy. When designing our products, we don’t only ask

“Does it cleanse well?” — we also ask “Does it feel good?”

and “What kind of mood does it leave for the rest of the

day?” We believe that the bathroom should not be a daily

obligation, but a small personal ritual — one that prepares

you for the day in the morning and clears the day’s weight

in the evening. We try to achieve this through the balance

we build between function and aesthetics.”

Naturalness, sustainability, and vegan production are

now claimed by many brands. How does Balmy position

these values not as a trend but as a stance?

M.E. “I cannot disagree with that observation; today

every brand claims these concepts. But there is one

thing that distinguishes a trend from a stance: continuity

and cost. Trends are fleeting; a stance demands a price.

For 33 years, Balmy has placed natural materials such

as loofah, sisal, bamboo, and cotton yarn at the center

of its production — long before these concepts became

fashionable in the marketing world. Sustainability is not

a campaign theme for us; it is the very nature of our

production model. The most concrete reflection of this is

our recently launched İlmek project. In Türkiye, millions of

people still prefer hand-knitted loofahs in the bathroom.

We now have this production carried out by 1,000 women

across 52 cities. Housewives, women in villages, and

university students produce from their own homes — and

we bring these products to the shelves of Türkiye’s leading

retail chains under the Balmy İlmek label. This is at once a

natural product and a social model. For us, naturalness is

not a marketing message; it is a production discipline.”

Your products aim to deliver not just physical care but

also a sensorial experience (scent, texture, comfort).

Could you walk us through this “sensorial design”

process? What do you prioritize most when bringing a

product to life?

M.E. “When a product reaches our table, we first ask this

question: “What kind of feeling does this leave in someone’s

hand?” Because in bath products, technical quality is nonnegotiable

— but it is not enough on its own. The softness

a loofah leaves on your fingers, the sound a shower gel

makes as it foams, the trace a body lotion leaves on

the skin… These are, in fact, the “story” of that product.

We build sensorial design across three layers: touch,

scent, and visuality. We base our raw material choices

on naturalness, because the natural always finds a more

authentic resonance in the senses. The way a synthetic

fiber meets the skin is fundamentally different from the

way a loofah does — one merely touches, the other leaves

a memory. On the scent side, we avoid clichéd perfume

notes and lean toward simplicity; because the bathroom

is the space of your own comfort, not of someone else’s

fragrance. We maintain the same discipline in packaging

— last year we redesigned our entire line: more minimal,

cleaner, with a visual language that conveys the feeling

“this brand is confident in itself” when picked up from the

shelf. For us, a well-designed product is one that leaves the

user with the impression: “they crafted this with care.”

Balmy holds an ambitious global growth target.

What is your strongest story that will set you apart in

international markets?

M.E. “We are a brand exporting to 63 countries, and we

aim to grow this number significantly over the next three

years. But for a Turkish brand to make a difference in the

global market, product quality alone is not enough — there

needs to be a story. Our story is İlmek. Because İlmek is

something that does not exist anywhere else in the world: a

model that brings together the labor of 1,000 women handknitting

loofahs at home in 52 cities across Türkiye, with

the global distribution network of a modern brand. When a

consumer in Germany or the Netherlands picks up a Balmy

İlmek product from the shelf, they are not just buying a

bath item; they are also taking home a story — the story of

a woman in a Turkish village who knitted it, contributing to

her family’s livelihood. It is a story in which sustainability

has moved beyond the contents of the product and into

the production model itself. What sets us apart in the

international market is precisely this: the ability to offer the

story of a bathroom, a brand, and thousands of women —

all in the same package.”

May 2026

27

( Events

IN-COSMETICS GLOBAL REVEALS

2026 AWARD WINNERS SHAPING THE

FUTURE OF COSMETIC SCIENCE

in-cosmetics Global, the leading global event for personal care, officially

announced the winners of the 2026 Awards, decided by an expert panel made

up of representatives from L’Oreal, Medik8, Beiersdorf, BioGaia New Sciences,

TEMPLESPA and many more. The prestigious awards celebrated the industry’s biggest

achievements with some of the most significant contributions to cosmetic science.

The judges narrowed down standout entries

competing for awards across nine categories.

Winners were selected for the Innovation Zone Best

Active and Functional Ingredient Awards, the Green

Ingredient Award, the new Taste Bar Award and Scent Bar

Award, the Rising Star Award, theKenvue Trusted Science

Award, the Make-Up Bar Award, and the Sensory Bar

Award.

Innovation Zone Best Ingredient Awards

In the Functional Ingredients category, ViscoPure® by

PolymerExpert - part of Solabia Group, was awarded

Gold. ViscoPure® is a 100% biobased thickener for waterbased

systems and develops a strong, resistant and yet

sensorial gelled system

Solagum X+ by SEPPIC was awarded Silver, and the

Bronze award was presented to RHEANCE® Soft GO by

Evonik.

Awarded with Gold for the Innovation Zone Best Ingredient

in the Active Ingredients category was RAHN AG for

CALNEURIN® SENSE.

At the ceremony, Barbara Obermayer, Head of RAHN-

Cosmetic Actives, said: “We’re incredibly proud of the

team behind this achievement. They’ve put a huge amount

of thought and expertise into developing what we believe

is a truly pioneering active. This recognition is a testament

to their commitment to pushing boundaries and delivering

innovation that makes a real difference.”

Raw materials manufacturer, NAEMOS took the Silver

Award for SHISOME, whilst Chemyunion achieved Bronze

for Peptid4® Light MB and dsm-firmenich was also

presented with Bronze for its EXOVIVE LIFT.

The Taste Bar Award and Scent Bar Award

New for 2026, the Taste Bar Award and Scent Bar Award

were judged live on site, celebrating creativity and sensory

excellence within fragrance and beauty from within.

Fragrance house, Parfex, was awarded the Scent Bar

Award for its Matcha Delight.

The Taste Bar Award, presented in partnership with

The Good Pill, celebrates the best tasting inner beauty

formulations through real, ready-to-try concepts as the

28 May 2026

industry expands into this exciting sector. The winner

of Best Tasting Nutricosmetics Beverage was SYMRISE

AG for AceRoselle, and the winner of the Best Tasting

Nutricosmetics Food was Lubrizol for Curcushine

gummies.

Rising Star Award

The Rising Star Award celebrates first-year exhibitors,

highlighting their advanced products and ingredients while

acknowledging their solution-driven approaches. This year

saw Antarka awarded for its impressive presence at the

show. Antarka is a biotechnology company developing

patented, Antarctic-derived technologies for advanced

skin repair and longevity. Developing and engineering

extremophile enzymes into high-performance cosmetic

actives.

Green Ingredient Award

The Green Ingredient Award, presented in partnership

with Ecovia Intelligence, recognizes ingredients that

deliver a meaningful environmental or social impact.

Taking Gold this year was dsm-Firmenich for ALPAFLOR®

NEUROSOOTH, a neurocosmetic active developed to

address primary skin stressors linked to climate change.

This sustainable innovation is made from Scutellaria alpina,

an adaptogenic plant, organically cultivated on alpine

moraines.

Also recognized in this year’s Green Ingredient Award was

Givaudan Active Beauty, which won Silver for PrimalHyal

NeuroYouth. Ashland took home the Bronze Award for

eternight biofunctional.

Make-Up Bar and Sensory Bar Award

The Sensory Bar Award and the Make-up Bar Award

winners were also both decided live. These accolades

spotlight the next generation of color cosmetics, innovative

technologies and developments in sensory, texture and

fragrance.

In the Make-up Bar Award, Solabia Group took the top

title for its OleoVeil ®Care - Natural and Flawless wear.

Lubrizol took Silver for Oilkemia 7S polymer for Makeup

Formulations, whilst JRS - J.Rettenmaier & Söhne took

Bronze for its Flower Blush.

In the Sensory Bar Award category, ALPOL Cosmetique

was awarded Gold for its innovative Next-Gen Suncare:

soft touch, perfect skin. H&A Pharmachem Co., Ltd took

Silver for Magic capsule Gel, Magic capsule Serum.

Bronze was awarded to Alchemy Ingredients for Natural &

Minimalistic Baby Care (for Mum too).

Kenvue Trusted Science Award

The Kenvue Trusted Science Award recognizes innovative

and effective modern ingredients that consumers can rely

on for their daily care. Lucas Meyer Cosmetics by Clariant

took the title for Melicica (Honey). The award-winning

ingredient harnesses Australian Jelly Bush honey to offer

a holistic approach to optimize the skin’s natural repair

process.

Andy Mather, Event Director of in-cosmetics Global, said:

“This year’s entries showcase remarkable innovation and

a clear vision of where our industry is heading. We’re

proud to celebrate our winners and acknowledge their

achievements across every category. The introduction of

the new Scent Bar Award brings a dynamic addition to

the program, honoring creativity, sensory excellence and

standout execution in fragrance.

“Meanwhile, the Taste Bar Award – a highlight of our

brand-new Inner Beauty Zone – underscores the growing

influence of nutricosmetics and the exciting future they

represent. Together, these new awards reflect how beauty

and wellness continue to evolve toward more holistic, multisensory

experiences.

“We extend our gratitude to this year’s judges for

their insight and dedication, and to all entrants for the

outstanding standard of submissions. Congratulations to

our 2026 winners. We look forward to seeing how your

innovations continue to shape the industry’s future.”

May 2026

29

( Events

NEXT-GENERATION ACTIVES

The Era in Which the Science of Efficacy Is Being Redefined in Cosmetics.

The cosmetics industry is undergoing one of the

most significant transformations in its history. Nextgeneration

actives are not merely new raw materials;

they are scientific tools that redefine formulation,

production, and product claims. This shift is moving

cosmetics away from a marketing-driven field toward a

technology-based industry grounded in measurable efficacy.

Today, for an active ingredient to be marketable, it is no

longer sufficient for it to be naturally derived or associated

with trending concepts. The new criteria include:

Bioavailability

Targeted mechanism of action

Clinically measurable results

Stability within the formulation

Regulatory defensibility

This shift has given rise to a distinct technological category

known as “next-generation actives.”

1. What Is a Next-Generation Active?

Unlike conventional plant extracts or single chemical

compounds, next-generation actives:

• Target cellular mechanisms

• Work in conjunction with delivery systems

• Provide higher efficacy at lower doses

• Transform formulation design

Traditional active:

Ingredient is added → disperses → delivers limited effect.

Next-generation active:

Delivered to the target → released in a controlled manner →

triggers a biological response.

This distinction moves cosmetics closer to a bioengineering

concept rather than a simple chemical mixture.

2. Main Categories of Next-Generation Active

Technologies

A. Biotechnological Actives

Produced through fermentation, cell culture, or enzymatic

synthesis.

Advantages:

High purity

Sustainable production

Molecular-level standardization

Batch-to-batch consistency

Impact on Formulation:

Minimizes color, odor, and stability issues often associated

with plant extracts.

B. Peptide-Based Actives

The fastest-growing segment in cosmetics.

Peptides are now used as:

Signal molecules that stimulate collagen production

Biological messengers that regulate cellular

communication

Critical Point:

Adding a peptide alone is not sufficient.

Without ensuring penetration and stability, it remains

ineffective.

Therefore, next-generation formulations are designed

together with:

Liposomal delivery systems

Encapsulation technologies

C. Microbiome-Friendly Actives

One of the fields driving a paradigm shift in skincare.

However, there is significant conceptual confusion in the

market.

True microbiome actives:

• Exhibit prebiotic effects

• Support microflora balance

• Are regulatory rather than antimicrobial

Many marketing-driven “microbiome-compatible”

ingredients do not meet this definition.

D. Biomimetic Molecules

Developed by synthetically replicating structures found in

nature.

The goal is not to deceive the skin’s natural processes,

but to reproduce the same biological mechanisms.

They are particularly prominent in:

Barrier repair systems

Anti-aging applications

30 May 2026

3. The Impact of Next-Generation Actives on Formulation

New actives are not only changing ingredient lists;

they are transforming formulation logic itself.

Traditional Formulation Approach:

Active → carrier phase → stability → sensory adjustment

New Approach:

Delivery system → protection of the active → targeted

release → biological performance

As a result:

• Even emulsifier selection can influence active efficacy.

• pH range determines not only stability but also

bioavailability.

• Preservative systems may compromise the active’s

structure.

4. The Biggest Misconception: “Higher Concentration =

Higher Effect”

Next-generation actives are designed to work at low doses.

Because:

Cellular receptors reach saturation.

Excess active does not increase biological response.

Higher concentration increases stability risks.

The new formula:

Correct delivery system + correct dosage = maximum

efficacy

5. Stability: The Most Critical Challenge of Next-

Generation Actives

Most of these actives are:

Heat-sensitive

Prone to oxidation

Affected by pH changes

Therefore, the following techniques are becoming

essential:

Multi-phase delivery systems

Cold-process manufacturing

Controlled homogenization

Oxygen-barrier packaging

Using next-generation actives with conventional

manufacturing methods significantly reduces expected

performance.

6. The New Regulatory Reality

Authorities are now asking a critical question:

“Does this active truly work?”

As a result, manufacturers face new obligations:

• Clear explanation of mechanism of action

• Presentation of in-vitro or clinical data

• Scientific substantiation of claims

• Avoidance of misleading biotechnology narratives

7. Strategic Implications for the Industry

Next-generation actives do not simply mean more

expensive raw materials;

they mean more complex production processes.

Competition is no longer driven by the ingredient list, but

by technological competence.

Manufacturers who adapt to this transformation can:

• Achieve higher performance with fewer actives

• Develop clinically supported products

• Manage technical differentiation in the global market

Those who fail to adapt will remain limited to following

“trending ingredients.”

May 2026

31

( Companies

THE BALANCE OF SUPERFOODS AND

SCIENCE: OZKOZ & ORNATE

The beauty world is no longer driven solely by results; the search for experience,

ritual, and meaning is now just as influential as the ingredients themselves. The

powerful production infrastructure of OZKOZ, combined with ORNATE’s aesthetic and

sensory approach, stands out as a compelling example of this shift. We discussed the

brand’s vision and future plans with OZKOZ Group CEO, Mr. Erdem.

Strong infrastructure, refined experience

Although OZKOZ and ORNATE may appear to

belong to two different worlds, they actually generate

a strong synergy. How would you define this

relationship?

“OZKOZ’s R&D and production infrastructure provides

us with significant flexibility and confidence throughout

ORNATE’s product development processes. While there is a

solid technical foundation and disciplined production system

behind the scenes, on the ORNATE side we focus more on

sensory experience and the connection established with the

user.

At the same time, our product development approach

prioritizes multifunctional solutions. By combining ingredients

that address multiple needs simultaneously, we aim to offer

a more effective and holistic care experience. These two

structures complement each other—one offering a strong

foundation, while the other builds a more refined world upon it.”

From ritual to experience

ORNATE’s aesthetic language aligns with today’s

consumer’s search for “ritual.” In your opinion, what is the

modern consumer truly seeking?

“Today’s consumer is not only looking for an effective

product but also for an experience that gives meaning to

the time they dedicate to themselves. Daily care routines are

increasingly transforming into personal rituals. While shaping

ORNATE, we placed this holistic experience at the center—

from the texture and scent of the product to its packaging

and the feeling it delivers during use.”

At the intersection of superfoods and science

Your approach, combining superfoods with science, is

particularly noteworthy. How do you reflect this balance in

your product development processes?

“At the core of our product development approach lies

the integration of the power of superfoods with scientific

Erdem Özkan, OZKOZ Group CEO

data. Thanks to OZKOZ’s R&D infrastructure, we evaluate

ingredients not merely as trends, but in terms of efficacy and

compatibility.

When bringing together different active components, we

focus both on how they support one another and on their

ability to address multiple needs at once. This approach

enables us to develop formulations that are both more

rational and more effective.”

Towards the global stage

With this strong structure, what kind of growth story are you

aiming for in the near future?

“We aim to position ORNATE in broader markets. In this

process, OZKOZ’s production strength is our most important

support.

Our goal is to achieve sustainable growth while

simultaneously strengthening brand perception and gaining

greater visibility on an international scale.”

32 May 2026

loprencosmetics

www.lopren.com

( Companies

LOPREN COSMETICS’ POWERFUL

TRANSFORMATION: SCIENCE, NATURE,

AND AESTHETICS UNDER ONE ROOF

Lopren Cosmetics is taking its approach—blending the richness of nature with

advanced technology—one step further with a renewed brand identity and an

updated product portfolio. Taking center stage in this transformation, unveiled at

Beauty Istanbul 2026, is the Blue Blanc Postbiotic Collagen Gel Mask.

Standing out in the beauty and personal care world

with its commitment to combining nature’s richness

and cutting-edge technology, Lopren Cosmetics

continues to move forward with confidence. Guided

by its mission to deliver innovative, results-driven solutions at

the highest quality standards, the brand places formulas that

support the skin’s natural balance and enhance its vitality at

the core of its work. Lopren believes that beauty goes

beyond appearance, becoming complete with

healthy, radiant, and well-cared-for skin—and

continues to refine its expertise every day.

the microbiome-supporting and balancing properties

of postbiotics with the firming benefits of collagen. Its

lightweight, refreshing gel texture absorbs quickly without

leaving any heaviness on the skin, delivering long-lasting

hydration

throughout the day while

strengthening the skin’s

natural barrier—

resulting in a fuller

and smoother

appearance.

A stronger vision, a renewed look

To carry this vision into a more modern and

global direction, the brand has recently

undertaken a striking transformation process. A

comprehensive rebranding initiative has been

implemented across 25 products, ensuring that

the high quality offered to consumers is reflected

not only in formulations but also in visual identity.

With this shift toward a modern, dynamic, and

international aesthetic, the packaging now

presents a fresh look that immediately conveys

Lopren’s innovative spirit and expertise in

skincare.

At the forefront of the renewed portfolio is the

Blue Blanc Postbiotic Collagen Gel Mask, the

brand’s current hero product and a standout

example of this transformation. Designed to elevate

skincare routines, this distinctive formula combines

Lopren Cosmetics takes pride in presenting its

renewed identity and strengthened product range at

Beauty Istanbul 2026, one of the leading platforms

shaping the global beauty industry. In this new phase—

marked by an expanding export network and growing

ambitions—the brand looks forward to welcoming

industry professionals who wish to share its vision and

explore its next-generation skincare portfolio at Hall 6,

Stand 6A 330.

“

LET TRANSFORMATION BEGIN

WITH YOUR SKIN—TOGETHER

WITH LOPREN COSMETICS.

”

34 May 2026

( Special topics

PERFUMERS: THE INVISIBLE

ARCHITECTS OF SCENT

In the world of beauty, few professions are as fascinating—and as little

understood—as perfumery. While consumers often associate fragrances with

brands and bottles, the true creators behind these scents are highly trained

specialists known as perfumers, or “noses.”

Blending art and science, perfumers design

complex scent compositions using natural and

synthetic ingredients. Their work shapes not only

products, but also emotions, memories, and brand

identities.

A Long and Demanding Path

Becoming a perfumer is widely considered one of the most

challenging career paths in the cosmetics industry.

The journey typically includes:

• A background in chemistry, biology, or related sciences

• Specialized training at perfumery schools, often in France

• 5 to 10 years of apprenticeship under experienced

perfumers

• A gradual progression from junior to senior and,

eventually, master perfumer

Unlike many creative professions, perfumery requires both

technical precision and exceptional sensory ability.

What Defines a Great Perfumer?

A successful perfumer must combine multiple skills:

• An exceptional olfactory memory capable of recognizing

hundreds of raw materials

• Creative composition skills to balance top, heart, and

base notes

• Patience and discipline, as fragrance development can

take months or years

• Scientific knowledge to ensure stability, safety, and

performance

• Market awareness to align with evolving consumer trends

In essence, perfumers are both scientists and storytellers.

Perfumers must carefully consider:

• Note structure and harmony

• Longevity and diffusion (sillage)

• Ingredient compatibility

• Cost and formulation constraints

• Regulatory frameworks such as IFRA standards

• Brand positioning and target audience

Most fragrances are developed based on detailed briefs

provided by brands, translating abstract ideas into tangible

scent experiences.

A Rare Profession: How Many Perfumers Are There?

Despite the scale of the global fragrance industry, the

number of professional perfumers remains surprisingly

small.

Industry estimates suggest:

• Approximately 1,000 to 2,000 active perfumers worldwide

• Only a limited number reach “master perfumer” status

• The majority work within large international fragrance

houses

The Complexity Behind Every Fragrance

Creating a fragrance involves far more than simply mixing

pleasant smells.

36 May 2026

This means that a relatively small group of

individuals is responsible for creating the vast

majority of fragrances consumed globally.

An Industry of Invisible Talent

One of the most intriguing aspects of perfumery is

its anonymity.

In most cases:

• Brands define the concept

• Perfumers create the scent

• Manufacturing is handled by fragrance

companies

As a result, many perfumers remain unknown to

the public, even though they are highly respected

within the industry.

A Changing Landscape

Perfumery is also evolving alongside the broader

beauty industry.

Key developments include:

• The rise of AI-assisted fragrance development

• The growth of niche and independent perfume

brands

• Increasing demand for personalized scents

• New consumer habits such as fragrance

layering

With thousands of new fragrances launched each

year, the role of the perfumer is becoming even

more critical.

Conclusion: A Small Community, A Global

Impact

Perfumery is a rare and demanding profession

that plays a central role in a multi-billion-dollar

industry.

Behind countless brands and products lies a

small group of experts shaping how the world

experiences scent.

And perhaps that is what makes perfumers so

unique:

They remain largely invisible—yet their creations

are everywhere.

“

THE ART AND SCIENCE OF PERFUMERY

AN INDUSTRY BUILT BY A FEW,

EXPERIENCED BY MILLIONS

”

May 2026

37

( Exlusive interview

THE NEUROCULTURAL LINK

BETWEEN SCENT AND MEMORY

An interview that approaches scent not merely as an

element of beauty, a habit, or a consumer object,

but as the invisible architect of our memory, culture,

and emotions… From the warmth of childhood

moments accompanied by the smell of tomato paste on

bread, to the cultural echoes of musk infused into the stones

of a minaret; from how memory and emotion intertwine within

the limbic system to the olfactory geographies of cities—this

is a journey across layers of perception.

Each line in this interview clarifies the role of scent in human

life a little more: how we remember, how we connect, how

we change, and how we leave traces behind. Sometimes

it reveals itself through scientific explanation, sometimes

through cultural observation, and sometimes through the

lingering scent of a personal pain. Because scent is one

of the rare senses that can exist simultaneously on both

the outer surface and the deepest inner wound of a human

being.

With this interview, we invite you to your own olfactory

memory. Perhaps the smell of a street you ran through as

a child, the kitchen of a home, or the familiar air you once

breathed on a distant morning journey… As you follow

these lines, don’t be surprised if your sense of smell subtly

awakens. Because scent is one of the most refined ways of

making the invisible visible.

Orhangazi Serbest:

In many narratives, scent is portrayed as a sensory

perception that remains in the shadow of other senses.

Yet you construct a conceptual universe that places

scent at the center. When and how did you first realize

that scent is not merely a sensory stimulus, but a

language of expression in its own right?

M. Vedat Ozan: Yes, scent often remains in the background.

Because it reveals itself through experience and does not

have a language of its own. There are many reasons for this.

Scent directs us to react without passing through a rational

Interview by Orhangazi Serbest

A scent is more than a memory: a time travel charged with emotion. A conversation

with M. Vedat Ozan on the invisible bond between scent, memory, and identity.

M. Vedat Ozan,

Turkish perfumer, fragrance expert, and author of

fragrance books.

filter or cognitive sieve. For this reason, the need to express it

through symbols has remained less developed compared to

other senses.

But this does not mean that scent is not a form of expression.

On the contrary, all living beings use scent for a purpose.

Flowers use it to attract pollinators; plants use it for defense.

Since they cannot defend themselves physically, they rely on

chemical defense—and scent is part of that system.

Humans, however, have gone a step further and transformed

scent into a tool of communication. My interest began here.

When I looked back, I realized that many of my childhood

memories were recorded together with scents. The smell of

tomato paste on bread, the smell of warm milk… They were

all stored in my memory with their scents. That realization led

me into this field.

Orhangazi Serbest:

Is scent an end in itself for humans, or a means to other

ends?

M. Vedat Ozan: Humans are a species capable of

instrumentalizing even purposes themselves. In essence,

scent is the chemical representation of a phenomenon in

an environment. But we have transformed it into something

else—into a phenomenon of its own. Perfume is the clearest

example of this.

So this is not a black-and-white issue; it’s more of a gray

area. Sometimes scent is a means, sometimes an end. It is a

chemical sense that can shift roles depending on context.

Orhangazi Serbest:

How would you define the strong relationship between

scent and memory?

M. Vedat Ozan: This is not an abstract situation; it is entirely

concrete and neurological. Scent is one of our chemical

38 May 2026

Orhangazi Serbest:

Evliya Çelebi writes about musk being mixed into a

minaret. Is such a thing chemically possible?

M. Vedat Ozan: Evliya Çelebi tends to exaggerate, that’s

well known. But the idea itself is fascinating.

It can be interpreted as an early example of “sensory

marketing.” Engaging three senses at once: visual,

auditory, and olfactory. You see the minaret, hear the call to

prayer, and perceive it through scent.

This is quite similar to what brands do today—creating an

invisible yet perceivable identity.

However, technically speaking, it is not possible for such a

scent to persist for centuries.

senses, and the signals it carries are processed in the limbic

system of the brain. The limbic system is responsible not only

for processing scent but also for memory and emotions.

That’s why memories triggered by scent return loaded

with emotion—as if carrying a suitcase full of feelings. This

intensifies the experience of remembering.

This phenomenon is often explained through what is known

as the “Proust phenomenon.” Marcel Proust famously

described how a taste and scent experience transported him

back to his childhood, illustrating the powerful connection

between scent and memory.

Orhangazi Serbest:

Can we speak of a collective “olfactory memory”

belonging to societies?

M. Vedat Ozan: Absolutely. The olfactory identity of cultures

is largely shaped through cuisine. In everyday life, the place

where we encounter the widest variety of scents is the dining

table.

When we say “Indian scent,” for instance, we immediately

think of spices. This is a cultural coding. Likewise, the scents

we reject or exclude also define who we are. It’s not only

what we embrace, but also what we avoid that shapes our

identity.

Orhangazi Serbest:

What do you think about the idea that “the East prefers

heavier scents”?

M. Vedat Ozan: We should be cautious here. Such

generalizations often stem from an orientalist perspective.

Many elements categorized as “oriental scents” are not

originally from the East. So we are often dealing more with

perception than reality.

That said, one thing is true: in environments filled with strong

scents, you need a stronger scent to stand out. This is a

matter of sensory perception.

Orhangazi Serbest:

What kind of relationship do you see between

photography and scent?

M. Vedat Ozan: Photography can be fixed; scent

cannot. Because scent consists of volatile molecules

and can only be experienced in the moment it exists.

In that sense, scent is like a performance art. It is

instantaneous, transient, and recreated anew with

each experience.

Orhangazi Serbest:

Finally: What is scent to you?

M. Vedat Ozan: Scent is a means

of communication.

You can read scent like a

newspaper, and you can create

scent like writing poetry.

May 2026

39

( Events

BEAUTY AND PERSONAL CARE ON

THE RISE IN TÜRKİYE…

NielsenIQ, a global leader in consumer intelligence, shared its insights on beauty

and personal care trends with the industry. Highlighting the strong potential of these

categories both in Türkiye and globally—based on its detailed measurement—

NielsenIQ’s retail panel data and shopper insights reveal that, in a period when the

pace of price increases is slowing worldwide, beauty and personal care categories

continue to deliver strong performance in both volume and revenue. Türkiye has

emerged as the strongest-performing country regionally in this growth, while shifts

in consumer behavior and digital transformation are also reshaping the market.

“Beauty and Personal Care Is the Driving Category of

Global FMCG Growth”

Didem Şekerel Erdoğan, General Manager of NielsenIQ

Türkiye and E-commerce Regional Vice President for

Eastern Europe, Middle East, Africa & India, stated that

over the past two years, the fast-moving consumer goods

(FMCG) sector has experienced a slowdown in volume

growth alongside global price increases.

“While total FMCG growth globally stands at 3.3%, we

see that beauty and personal care leads among major

categories with 3.9% growth. Moreover, the beauty and

personal care category stands out from others with its

strong volume performance, delivering robust results

globally in both volume and revenue,” she said.

Drawing on NielsenIQ’s global panel data and shopper

research, Erdoğan also shared the 10 trends shaping the

beauty sector: “value-seeking, the rise of omnichannel,

at-home beauty routines, beauty technology, catering to

different generations, ingredient focus, holistic health,

K-beauty, the importance of seasonal periods in beauty

shopping, and cross-category collaborations.”

“Consumers Now Shop by Talking to Artificial

Intelligence…”

According to Erdoğan’s insights on the transformation of

beauty shopping, consumers are increasingly using AI

tools in their product searches. AI-powered deep learning

models (LLMs) are emerging as the new frontier of search

engine optimization. Smart brands are differentiating

themselves by standing out on AI platforms in these

searches.

Strong Growth Momentum in Türkiye’s Beauty and

Personal Care Market…

According to NielsenIQ Türkiye’s market measurement

results, perfume and hair care categories continue their

strong growth in Türkiye. In 2025, revenue growth reached

41% for perfume, 37% for hair care, 35% for cosmetics,

and 32% for skincare. Perfumery retailers also maintained

their strong trajectory, growing by 38% in 2025. Three out

of four shoppers state that they want to see new products,

especially in oral care, perfume/deodorant, and hair care

categories. The most innovative categories stand out as

women’s fragrances, shampoos, and conditioners.

Emphasizing that these strong growth figures confirm the

high potential of the beauty and personal care market,

Erdoğan added:

“Whether in offline channels—where perfumeries and

supermarkets stand out—or in the online market, these

high growth figures demonstrate how important beauty

and personal care groups are in omnichannel shopping. At

NielsenIQ, through our panel measurements and consumer

research, we shed light on the growth journeys of brands

and retailers.”

At-Home Beauty Routines Are Becoming More

Widespread…

With increased time spent at home, Turkish consumers are

reducing visits to hairdressers and beauty salons, opting

instead to carry out processes such as hair care, hair

coloring, nail care, skincare, hairstyling, and hair removal

at home. In doing so, they save money by purchasing care

products and home-use electrical personal care devices.

Online Share of Beauty and Personal Care Exceeds the

Average…

In 2025, while the online share of FMCG revenue in Türkiye

stands at 9%, the share of online shopping in personal

care reaches 23%, significantly above the FMCG average.

40 May 2026

For electrical personal care products, the

online share is around 55%.

E-commerce Growth in the Beauty

Category Draws Attention…

In Türkiye, hair care, perfume, and makeup

sectors are growing above the personal

care average in online shopping. The

e-commerce performance of beauty

categories shows a notable growth

of 51%. Breaking this down further,

increases are seen in perfume (67%),

hair care (55%), makeup (53%), and

skincare (50%). Among the fastestgrowing

10 subcategories in online

shopping within personal care and

healthy living in 2025 are vitamins

and dietary supplements (95%),

hair mousse (77%), depilatory

creams (73%), shower gels (70%),

soap (68%), shampoos (68%), and

perfumes (67). The sharp rise in

vitamins particularly supports the

growing trend of preventive health.

Beauty Shoppers Are Driven by

Ingredients…

Consumers are becoming much more

conscious about cosmetic ingredients,

influenced by social media. They

are also turning to hybrid

products tailored to their skin

types, preferring to gain

multiple benefits from a

single product. Thanks

to content developers,

expert opinions, and

AI-driven information

flow, consumers have

reached a point where

they can analyze product

ingredients and evaluate

them according to their own

needs.

While 76% of consumers consider

ingredient information important

in personal care shopping, the

most preferred ingredients are

collagen (69%) and keratin (50%).

This transformation signals a new era

in cosmetic shopping—one that is

ingredient-focused and built on trust,

alongside brand perception.

This trend is not limited to cosmetics

but is also reflected in vitamins and

dietary supplements, where vitamin D,

vitamin C, and magnesium rank among

the top three supplements consumers say

they are most likely to choose.

May 2026

41

( Companies

HAVILLAND’S HERITAGE

MEETS KUZU KOZMETIK’S

MANUFACTURING STRENGTH

Having been present in the cosmetics industry since 1954, Havilland is preparing

to re-enter the Turkish market after many years of operating internationally. The

brand is stepping into a new era by combining its long-established trust with a

modern production approach.

Behind this transformation stands the manufacturing

power of Kuzu Kozmetik. Founded by Mehmet

Berat Kuzu and Chemist Şahnur Kuzu, whose

expertise is rooted in chemistry, the company

places formulation quality, ingredient safety, and

sustainability at the core of its operations. Production

processes are aligned with global standards, with strong

emphasis on quality control and traceability at every stage.

Bringing its international experience to Türkiye, Kuzu

Kozmetik stands out with its ability to develop solutions

tailored to diverse market needs. This global perspective

enables the company to offer local partners production

capabilities that meet international quality benchmarks.

Kuzu Kozmetik also distinguishes itself in the Private

Label segment by offering comprehensive, end-toend

services—from R&D and formulation development

to packaging, regulatory compliance, and flexible

manufacturing capacity. This integrated approach

provides a solid foundation for entrepreneurs looking to

grow their brands.

By bringing together Havilland’s established heritage

and Kuzu Kozmetik’s manufacturing expertise, this

collaboration aims to foster long-term partnerships within

the cosmetics industry.

Scan the QR code to get in touch.

42 May 2026

KÖPÜK SABUN

DOĞANIN SAFLIĞI, CİLDİN IŞILTISI

Hall 8

Stand No

D310

7-9 Mayıs 2026

KÖPÜK SABUN

FOAMING

SOAP

lavander

Tüm ciltlere uygun

ALL SKIN TYPES

67,63 fl. oz. (2000 ml) ℮

KÖPÜK SABUN

FOAMING

SOAP

white soap

Tüm ciltlere uygun

ALL SKIN TYPES

7,63 fl. oz. (2000 ml) ℮

KÖPÜK SABUN

FOAMING

SOAP

olive oil

Tüm ciltlere uygun

ALL SKIN TYPES

67,63 fl. oz. (2000 ml) ℮

KÖPÜK SABUN

FOAMING

SOAP

pink grapefruit

Tüm ciltlere uygun

ALL SKIN TYPES

KÖPÜK SABUN

FOAMING

SOAP

vanilla blossom

Tüm ciltlere uygun

ALL SKIN TYPES

67,63 fl. oz. (2000 ml) ℮

67,63 fl. oz. (2000 ml) ℮

VEGAN

FORMÜL

CİLDE

DOST

DOĞAL

ÖZLER

TÜM CİLT TİPLERİ

İÇİN UYGUN

ZENGİN

KÖPÜK

( Expert opinion

WHAT ARE PEPTIDES TELLING

THE SKIN?

Prof. Dr. Kübra Eren Bozdağ, Dermatology Specialist at Batıgöz Balçova Surgical

Medical Center, explains the scientific background of peptides, their proper use,

and realistic expectations.

In the world of skincare, ingredients evolve rapidly and

trends shift like seasonal cycles. Yet certain molecules

move beyond being temporary “trends” and secure

a lasting place through solid scientific foundations.

Peptides—one of the most frequently discussed

ingredients in recent years—clearly belong to this

category.

Positioned at the center of supportive care against signs

of aging such as collagen loss, decreased elasticity,

fine lines, and dullness, peptides function as biological

messengers that essentially “communicate” with the skin.

But what do they actually do? Are all peptides the same?

And most importantly: who are they suitable for, and how

should they be used?

Prof. Dr. Kübra Eren Bozdağ evaluates the role of peptides

in skin health within a scientific framework.

“Peptides are molecules that send repair signals to

the skin”

Peptides are short chains of amino acids—small protein

fragments that occur naturally in the body. They play a

role in the production of collagen, elastin, and various

structural proteins that form the building blocks of the skin.

However, their true strength lies in their function within

intercellular communication mechanisms.

According to Prof. Dr. Bozdağ, this is precisely where their

importance in skincare begins:

“Peptides act like biological messengers involved in

the skin’s renewal and repair processes. When applied

topically, they can send signals to cells encouraging

‘regeneration’ and ‘structural protein production.’ Over

time, this may contribute to strengthening the skin barrier

and promoting a healthier appearance.”

Rather than creating an external filler-like effect, peptides

aim to activate the skin’s own mechanisms—making them

valuable components in long-term care routines.

A supportive approach to visible aging

Peptide-based products are commonly preferred as

supportive care in cases of:

– Fine lines and expression lines

– Loss of elasticity

– Dull and tired-looking skin

– A weakened skin barrier

However, an important point must be emphasized:

peptides do not promise sudden or dramatic

transformations. Their effects emerge gradually with

consistent use and proper combinations.

Dermatology Specialist

Prof. Dr. Kübra Eren Bozdağ

44 May 2026

May 2026

45

( Expert opinion

“Not all peptides are the same”

Seeing the phrase “contains peptides” on cosmetic labels

has become increasingly common. Yet expecting every

product to generate the same biological response is

unrealistic.

The type of peptide, its concentration, molecular size,

stability, and compatibility with other ingredients in the

formulation directly influence the outcome.

Prof. Dr. Bozdağ offers a clear caution:

“The mere presence of the word ‘peptide’ on a label is not

sufficient. The molecule must be absorbable by the skin,

present in an appropriate concentration, and supported

by a well-designed formulation. Otherwise, the expected

biological effect may not occur.”

For this reason, rather than viewing ingredients

through a trend-driven lens, it is important to choose

dermatologically tested products from reliable brands with

strong scientific backing.

Peptides are not a standalone ‘miracle’

One of the most common mistakes in skincare is expecting

a single ingredient to solve every concern. Skin health,

however, depends on multiple interconnected factors.

Peptides can be powerful supportive molecules, but

optimal results cannot be achieved without essential steps

such as:

– Regular use of sunscreen

– Cleansing appropriate for the skin type

– Adequate hydration

– Balanced nutrition

– Sufficient water intake

– Quality sleep

Prof. Dr. Bozdağ summarizes this holistic perspective:

“Skincare is a system. Peptides are a valuable part of that

system, but they do not create miracles on their own. A

proper routine, consistent sun protection, and products

suited to the individual’s skin type should always come

first.”

Caution for sensitive and problematic skin

Peptides are generally well tolerated, but not every skin type

responds identically. Individuals with conditions such as:

– Rosacea

– Acne

– Eczema

– Allergic or reactive skin

should seek dermatological evaluation before

incorporating a new active ingredient into their routine.

Incorrect product combinations or excessive use of active

ingredients may weaken the skin barrier and lead to

irritation.

Prof. Dr. Bozdağ concludes with an important reminder:

“Acting consciously in skincare is far more valuable

than simply following trends. Peptides can be beneficial

when used correctly; however, every skin is different.

The healthiest approach is to determine the skin’s needs

through professional evaluation and build a care plan

accordingly.”

Beauty grounded in science

Peptides are among the ingredients defined

not by exaggerated claims, but by scientific

mechanisms. In an era where perceptions

of youth shift rapidly, working in harmony

with the skin’s cellular language means

prioritizing long-term balance over shortterm

solutions.

Trends may be temporary. Science-based

care, however, remains enduring.

46 May 2026

(

ASHLEY JOY HAIR PROTECTOR

SPRAY USHERS IN A NEW ERA OF

“WATERPROOF” SMOOTHNESS WITH

A GLOW EFFECT FOR HAIR

Offering a solution, especially in changing weather

conditions, high humidity, and rainy days when

hair gets wet and loses its shape, the new Ashley

Joy Hair Protector Spray helps prevent water and

moisture from penetrating the hair by sealing each strand

with a water-repellent shield. Thanks to its special formula

containing a Keratin and Protein Complex, hair remains

perfectly under control even in rain, snow, or heavy

humidity. Promising effective protection in all weather

conditions, the effects of the new Ashley Joy Hair Protector

Spray are not limited to this; it helps facilitate detangling,

supporting the prevention of mechanical breakage,

preserves the vibrancy of color-treated hair, gives hair a

radiant, shiny appearance with a glow effect, and forms a

complete thermal protection shield up to 230°C.

Waterproof Barrier Against Water and

Moisture for Hair

The most distinctive and exciting feature

that sets Ashley Joy Hair Protector Spray

apart from other products in the hair care

category is its “waterproof” barrier effect,

which envelops each individual hair strand,

acting like a transparent raincoat. Helping

to isolate hair from the negative effects

of moisture, Ashley Joy Hair Protector

Spray supports the prevention of water

and moisture from penetrating the hair

shaft, preserving the hair’s style and

smoothness throughout the day even in

the most challenging weather conditions;

it controls frizz and flyaways, and provides

a luminous finish by giving the hair a glow

effect with its special ingredients.

Protection from the Inside Out with

Protein Complex and Keratin

Ashley Joy Hair Protector Spray combines

this high-performance protective shield with

powerful ingredients that fundamentally

support the hair’s natural structure. The

Protein Complex and Keratin at the heart of the formula

restore the needed strength to hair strands; with regular use,

they deeply repair hair fibers and establish the ideal moisture

balance. These ingredients make the hair much more

resilient against damage caused by chemical processes

and environmental factors, while also increasing the hair’s

elasticity, imparting a silky texture and

eye-catching shine. While achieving a

healthy look from root to tip, it helps

prevent breakage caused by

brushing and styling.

Heat Protection up to

230°C and Color Safety

Aspiring to become a new

essential in beauty

routines, Ashley Joy

Hair Protector Spray

undertakes complete

protection not only

against moisture

but also against

high heat.

Providing thermal

protection up to

230°C, the product

helps prevent

damage caused

by high heat

and processes

such as blowdrying,

curling,

and straightening.

For color-treated hair,

it helps maintain

color vibrancy as

on the first day,

delaying fading and

supporting hair to

always look shiny

as if freshly dyed.

Companies

Ashley Joy, an innovative personal care and beauty brand that draws inspiration

from nature and has firmly established itself at the center of both the Turkish and

international beauty scenes, introduces its new hero product: Hair Protector Spray.

Offering a professional barrier against all kinds of external factors, from rainy winter

days when hair struggles most to keep its style to high-humidity summer days, it adds

a high-performance touch to hair care routines.

May 2026

47

( Companies

PERFECTION IS BEING REDEFINED

Charlotte Tilbury’s new Airbrush Flawless Blur Concealer makes its debut at

Beymen Beauty Studio.

The prestigious destination of luxury

beauty, Beymen Beauty Studio,

welcomes one of the most iconic

names in global beauty, Charlotte

Tilbury, with a new interpretation of flawlesslooking

skin. Elevating makeup artistry

from backstage expertise to haute beauté

aesthetics, Charlotte Tilbury expands its

award-winning Airbrush Flawless universe

with its latest launch: the Airbrush Flawless

Blur Concealer. Delivering an undetectable,

“barely-there” feel on the skin, this

innovative concealer brings the refined

techniques of professional makeup into

everyday routines with its blurring effect that

softens imperfections.

Presented to beauty enthusiasts through

Beymen Beauty Studio’s curated selection,

the Airbrush Flawless Blur Concealer

is accompanied by the iconic Airbrush

Flawless Foundation and Airbrush Flawless

Setting Spray Matte, now enhanced with

renewed formulas. Together, Charlotte

Tilbury’s vision of complexion

perfection transforms into a holistic

luxury beauty experience within the world of

Beymen Beauty Studio.

From backstage to

everyday: Blureffect

perfection

Inspired by

Charlotte Tilbury’s

backstage

secrets, the

Airbrush

Flawless

Blur Concealer delivers high performance

despite its lightweight, flexible texture that

adapts seamlessly to the skin. Offering allday

comfort, its formula helps soften the

appearance of dark circles, redness, and

uneven skin tone, leaving the complexion

looking smoother and well-rested.

Placing skincare at the heart of makeup,

the formula is enriched with Hyaluronic

Acid, Squalane, and Phytoyouth Essence,

supporting the skin with hydration while

promoting a plumper, healthier-looking

appearance. Providing coverage without

heaviness, the Blur Concealer stands out not

only as the final step of a makeup routine, but

also as a caring touch that supports the skin.

Icons return to the spotlight

A staple of the collection, the Airbrush

Flawless Foundation draws attention with its

renewed formula that enhances dimension,

preserves the skin’s natural radiance, and

helps provide lightweight yet effective

coverage for up to 24 hours. Delivering a

flawless finish without a mask-like effect, the

foundation remains one of the cornerstones of

the Airbrush Flawless universe.

Completing makeup longevity with a

professional touch, the Airbrush Flawless

Setting Spray Matte helps set makeup

thanks to its formula resistant to water,

humidity, and demanding schedules.

Controlling shine and creating a softfocus

matte effect on the skin, the

spray ensures Charlotte Tilbury’s

iconic “airbrush” look stays intact

throughout the day.

A flawless complexion experience

at Beymen Beauty Studio

Charlotte Tilbury’s Airbrush Flawless

Blur Concealer and the renewed

Airbrush Flawless selection,

centered on achieving a perfected

complexion, await discovery at

Beymen Beauty Studio stores and

on beymenbeautystudio.com. For

those who wish to bring the spotlight

of professional makeup into

everyday life, perfection is now one

step closer.

48 May 2026

(

Companies

A GOLDEN SIGNATURE ON YOUR

SKIN WITH THE NEW

TOUCH OF GOLD

Fragrance is no longer just a finishing touch; it is the invisible yet most powerful

accessory of personal style. With its Touch of Gold collection, Bath & Body Works

brings together fruity radiance and warm floral notes, transforming the daily care

ritual into a sophisticated signature.

This season, luminosity

finds its place not only in

makeup palettes but also

in the memory of the skin.

The new Touch of Gold series by

Bath & Body Works blends vibrant

fruit notes with warm, enveloping

floral touches in a balanced

composition, presenting a modern,

confident, and feminine character.

At the heart of the collection lies

the energetic sparkle of bright

blackberry, the luminous elegance

of golden orange blossom, and the

deep, warm intensity of rich tonka.

This trio delivers a layered and longlasting

effect on the skin, turning

fragrance into a distinctive signature

that lingers throughout the day.

Among the standout products in

the range, the Touch of Gold Body

Spray offers a lightweight texture

that allows for effortless refreshment

during the day, while the Touch of

Gold Candle extends the same warm

and captivating atmosphere into living

spaces with its enveloping presence.

Infused with pro-vitamin B5 and aloe,

“

the Touch of Gold Shower Gel gently

cleanses the skin, while the Touch of

Gold Body Lotion, enriched with shea

and cocoa butter and offering up to

48 hours of intense moisture, adds

both nourishment and an additional

layer of scent. The most powerful

interpretation of the collection, Touch

of Gold Eau de Parfum, delivers a

sophisticated final touch with its depth

and impressive longevity.

TOUCH OF GOLD

IS NOT MERELY A

FRAGRANCE LINE; IT

IS A CONTEMPORARY

EXPRESSION THAT

CARRIES RADIANCE

INTO EVERYDAY LIFE,

TURNING SKINCARE

AND PERFUME STEPS

INTO A HOLISTIC

SENSORY EXPERIENCE.

”

May 2026

49

( Companies

A BRAND SHAPING THE INDUSTRY

WITH ITS DEEP-ROOTED HERITAGE:

BARGELLO

Operating in its modern facilities in Bursa with a total indoor area of 10,000

m², Bargello continues its steady growth with a commitment to 100% domestic

production and compliance with international quality standards. With the addition

of its new 18,000 m² indoor production facility in Bilecik, the company is further

strengthening its production capacity and technological infrastructure while

accelerating its global expansion goals.

Offering hundreds of different fragrance

alternatives, Bargello serves customers through

more than 600 stores domestically and over

200 stores across more than 40 countries

worldwide.

The foundations of Bargello date back to 1950, with the

acquisition of Gonca Cologne, one of the leading cologne

manufacturers of its time. The brand opens its first store

in Ankara in 2004, marking the beginning of its retail

journey. Today, it continues to invest in retail expansion

through street stores, shopping mall locations, and kiosk

concepts in high foot-traffic areas.

With its expert team specialized in perfumery, Bargello

continuously expands its product range. The brand

operates with a wide portfolio including perfumes, body

sprays, colognes, deodorants, roll-ons, antiperspirants,

candles, home fragrances, car fragrances, and its

corporate scenting device ScentPlus. In the personal

care category, it also adds shampoo to its portfolio

following liquid soap and shower gel.

Holding ISO 9001, ISO 22716 (GMP), ISO 14001, and

ISO 45001 certifications, Bargello manufactures in

compliance with IFRA standards and becomes a symbol

of trust in the industry. With over 300 product varieties,

the brand continues to strengthen its presence in global

markets.

According to GfK data, Bargello stands out as the most

talked-about and highest-awareness brand in the sector.

Research conducted by IPSOS reveals a “General

Satisfaction” score exceeding 95%, highlighting strong

customer loyalty and reinforcing its leadership position.

Bargello defines its mission as delivering environmentally

friendly, innovative, and reliable products in line with

international standards—accessible and aligned with its

customers’ lifestyles. Its vision stands out as becoming

50 May 2026

the first brand that comes to mind in the fragrance sector

through a sustainable growth approach.

Prioritizing its responsibilities toward society and the

country, Bargello focuses on employee development,

trains qualified personnel, and stands out with projects

that shape the industry. With more than 1,000 employees

across its headquarters, factory, and domestic stores, the

company maintains a strong and dynamic structure.

In addition, leveraging its expertise in fragrance, Bargello

offers private label manufacturing services to other brands.

Business partners can bring their own branded products—

such as perfumes, colognes, home and car fragrances—to

market without entering long and costly R&D processes,

as all products are developed, tested, and certified in

compliance with required standards.

Having launched its online shopping platform www.ebargello.com

in 2012, Bargello pioneers digital

transformation while also demonstrating its visionary

approach to e-commerce. In addition to its own platform,

the brand actively operates on leading digital marketplaces

and continues to strengthen its presence across digital

channels day by day.

May 2026

51

( Events

THE GLOBAL RISE OF KOREAN

BEAUTY: A POWER TRANSFORMING

FROM TREND TO STANDARD

One of the most remarkable consumer transformations

of the last decade is undoubtedly the global rise of

Korean cosmetics (K-Beauty). Once seen as a niche

segment specific to the Asian market, this field has

today become mainstream across a wide geography

from Europe to America, and from the

Middle East to Türkiye.

54 May 2026

Korean cosmetics are no longer just a trend; they

are a powerful reference point that redefines

innovation, production models, and consumer

expectations. Behind this success lies not only

aesthetic preferences but also cultural influence, a

scientific approach, accessible pricing policies, and a

highly dynamic industrial structure.

Why Is It So Popular? (There Is No Single Answer)

It is not possible to attribute the rapid rise of Korean

cosmetics to a single reason. This success emerges

from several strong dynamics working at the same time.

First of all, in Korea skincare is not a habit but a culture.

A care routine that starts at a very early age is built

on prevention rather than covering problems. This

approach is directly reflected in product development

processes. In other words, K-Beauty invests in skin

health rather than just makeup.

Secondly, the speed of innovation is remarkable. Many

products that are now global standards—such as BB

cream, cushion foundation, and sheet masks—were

first developed in Korea. However, the key is not only

creating new products, but also testing and launching

them very quickly. Korean brands are clearly more agile

in this regard.

Another critical factor is cultural influence. K-pop stars

and flawless skin appearances in Korean dramas

have become a source of inspiration for millions of

consumers. Concepts such as “glass skin” have

evolved from a trend into a global beauty standard.

Social media has further amplified this effect.

What Makes K-Beauty Different

The clearest difference that sets

Korean cosmetics apart is its approach

to skincare. While Western-centered

cosmetic understanding

generally focuses on covering imperfections,

the Korean approach aims to keep the skin healthy,

balanced, and strong in the long term.

Therefore, frequently seen concepts in K-beauty include:

• Strengthening the skin barrier

• Intensive hydration

• Gentle and sensitive formulations

• Layered but controlled care

The once widely discussed 10-step skincare routine is

the most visible form of this approach. Today, although

this routine has become simpler, the logic remains the

same: supporting the skin with the right products without

overdoing it.

Ingredients, Technology and the “Gentle Effect”

Balance

One of the strongest aspects of Korean cosmetics is its

ingredient world. Components such as ginseng, green

tea, rice extract, propolis, centella asiatica, and snail

mucin are now globally recognized.

However, what makes these ingredients different is

not only that they are

May 2026

55

( Events

“natural,” but that Korean brands process them with

advanced biotechnology, making them more stable,

effective, and safe.

This creates an important balance:

Gentle but effective products.

For sensitive skin in particular, this approach offers a

major advantage. For consumers who want results without

irritation, K-Beauty provides a strong alternative.

Price–Performance: The Hidden Engine of Success

One of the key reasons behind the rapid global

expansion of Korean cosmetics is its pricing

strategy.

Many Korean brands offer near-premium quality

performance while remaining more accessible

compared to Western counterparts. This lowers the

consumer’s trial barrier.

In addition, mini-size products, sets, and trial

kits are very common. This allows users to test

different products without taking a high

financial risk. This approach is especially

attractive to younger consumers.

Industrial Power: Fast Production, Fast

Adaptation

Behind Korean cosmetics lies a highly powerful

production infrastructure. Thanks to the ODM

(Original Development Manufacturing) system,

brands can develop products in a very short

time.

The advantage of this model is:

Trends emerge → products are rapidly developed

→ launched to market.

This agility ensures that Korean brands are

consistently perceived as “innovative” in the global

market. It also allows even small brands to

compete internationally.

56 May 2026

Is K-Beauty Really Good? Is It Safe?

One of the most frequently asked questions by

consumers is this.

Korean cosmetic products generally have high quality

standards, and cosmetic regulations in the country are

strict. When reliable and well-known brands are chosen,

there is no significant safety risk.

However, as with any product, ingredient lists

should still be checked. The perception of

“natural” or “clean” does not apply to every

product.

Is It Suitable for Everyone?

One of the strongest advantages of Korean

cosmetics is its inclusivity.

• Wide product range for oily, dry,

combination, sensitive, or acne-prone skin

• Dedicated skincare lines for men

• Multi-functional formulas (e.g., hydration +

anti-spot)

This makes it easier for users to build

personalized routines based on their skin

needs.

Conclusion: Beyond a Trend

Korean cosmetics is no longer a temporary

trend; it has become a global force that is

reshaping the cosmetics industry.

Its innovation speed, ingredient philosophy,

pricing strategy, and cultural impact have

redefined consumer expectations and forced

competing brands to evolve.

The question is no longer:

“Why is Korean cosmetics popular?”

The real question is:

How will the cosmetics industry move forward on the

path that Korea has opened?

May 2026

57

( Events

2026’S STRONGEST

K-BEAUTY TRENDS: INGREDIENTS,

TECHNOLOGIES AND NEW

CONSUMER CODES

Korean beauty is not only expanding globally but also continuing to define

industry trends. As of 2026, K-Beauty is evolving from the “multi-step routine”

perception into a smarter, more targeted and more technological structure.

The new era focuses on high-performance

ingredients, biotechnology, skin barrier health

and personalized skincare.

Next-Generation Hero Ingredients

Ingredient innovation in K-Beauty continues without

slowing down. However, it is no longer just “trendy

ingredients” but scientifically backed actives that

stand out.

Key ingredients include Centella Asiatica (Cica),

fermented ingredients, propolis, rice extract,

niacinamide and snail mucin.

These ingredients are no longer used alone

but formulated in intelligent combinations.

Skin Barrier First: Barrier-Focused

Skincare

One of 2026’s strongest approaches

is built around protecting and

strengthening the skin barrier.

Low-pH cleansers, formulas

containing ceramides

and panthenol, and minimal-ingredient products are

becoming dominant.

This approach is gaining strong traction in sensitiveskin-heavy

markets.

Minimal Routines: From

10 Steps to Skin

Streaming

The once-iconic

10-step K-Beauty

routine is now

evolving into

a simpler

structure.

The new

trend “skin

streaming”

removes

58 May 2026

unnecessary products and highlights multifunctional

skincare.

Consumers are now looking for the right products, not

more products.

Biotechnology and Lab-Driven Beauty

One of the fastest-growing areas in Korean beauty is

biotechnology.

Lab-engineered actives, vegan collagen alternatives,

microbiome-friendly formulas and peptide complexes

are leading the trend.

The new philosophy is clear: nature and science work

together.

Personalized Skincare

K-Beauty is moving beyond the “one

product for all” era.

Skin analysis-based

recommendations, custom serums

and AI-powered routines are

becoming mainstream.

This shift is transforming digital

skincare retail.

Sensory Experience: Skincare

as Self-Care

In 2026, skincare is not

only about results but also

experience.

Light textures, fastabsorbing

formulas,

aromatherapy-inspired

scents and minimal

packaging

dominate.

K-Beauty

turns

skincare

into a

ritual, not

just a

routine.

Men’s Care and Genderless Beauty

The Korean market is also leading in men’s

skincare.

Male-specific lines, genderless beauty and

fast-use products are expanding rapidly.

This trend is quickly spreading to global

markets.

Conclusion: Where Is K-Beauty

Heading?

As of 2026,

K-Beauty is

becoming

simpler, more

scientific

and more

intelligent.

Fewer products,

stronger

ingredients and

more conscious

consumers define

the new era.

K-Beauty is no

longer following

trends; it is shaping

the future of the

beauty industry.

May 2026

59

( Events

THE PULSE OF THE COSMETICS

WORLD BEATS IN ISTANBUL: BEAUTY

ISTANBUL OPENS ITS DOORS!

One of the most prestigious gatherings of the global cosmetics industry, Beauty

Istanbul Fair is once again preparing to bring the heart of the sector to life in Istanbul.

Taking place on May 7–9 at the Tüyap Fair and Congress Center, the event will gather

professionals from around the world under one roof.

Having established a strong international position, the

fair is now considered among the world’s largest

cosmetics events. Hosting over 1,000 brands and

manufacturers from 66 countries and welcoming

visitors from more than 160 countries, it transforms Istanbul’s

strategic location into a global trade bridge.

Global beauty ecosystem under one roof

Beauty Istanbul is not just a trade fair; it is also a platform

that shapes the future of the industry. From perfumes to

dermocosmetics, from hair care to natural and organic

products, a wide range of exhibits showcases the innovative

approaches of brands.

Smart manufacturing technologies, sustainable ingredients,

and next-generation packaging solutions stand out among

the key highlights of the event. Meanwhile, private label

production and raw material segments remain at the center

of international collaborations.

Istanbul: the global crossroads of beauty

Positioned at the intersection of Europe, Asia, and Africa,

Istanbul once again becomes a hub for cosmetics trade

through Beauty Istanbul. The event goes beyond product

showcases, offering a powerful networking environment for

brands, distributors, and investors.

Through international buyer programs and pre-scheduled

B2B meetings, participants gain the opportunity to establish

high-volume business connections in a short time. In this

sense, Beauty Istanbul is redefining the concept of a “tradefocused

exhibition.”

The stage of trends

The rise of natural ingredients, the growth of

the halal cosmetics segment, and increasing

demand for personalized care products are

among the key trends shaping the event’s

agenda. At the same time, spa & wellness

concepts and professional salon equipment

stand out as important areas reflecting the

transformation within the industry.

The address of new partnerships

With its expanding profile of exhibitors and visitors

each year, Beauty Istanbul continues to be one of

the most effective gateways for brands seeking

to enter new markets. Connections established

in Istanbul often evolve into global partnerships,

forming the foundation of influential steps that

shape the industry.

This year as well, Beauty Istanbul stands as a

central meeting point not only for products but also

for ideas, trends, and collaborations, shedding light

on the future of the cosmetics world. Istanbul, once

again, takes its place on the global stage of beauty.

60 May 2026

beautyistanbul

7-9 MAY 2026

TUYAP FAIR CENTER

Istanbul-Türkiye

May 2026

61

( Exlusive interview

IKRAM CENGIZ ON “CHEMISTRY,

PUBLIC HEALTH, AND THE

CULTURAL MEMORY OF SCENT”

You approach chemistry not only as a laboratory

practice. In your world, is chemistry more than a

professional field—perhaps a way of understanding

transformation itself?

Ikram Cengiz: For me, chemistry is not only a profession

but also a way of making sense of life. I began in the

laboratory, but chemistry is not limited to analysis. It is the

science of transformation—taking something and giving it

a new form and function.

Throughout my career, I have tried to apply the logic of

transformation. Improving human conditions, institutional

structures, and public health is, in my view, the universal

responsibility of a chemist.

Interview by Orhangazi Serbest

Orhangazi Serbest:

The tradition of Hıfzıssıhha represents the historical

memory of public health in Türkiye. Having worked

within this system for many years, do you see public

health as a cultural responsibility rather than a purely

technical one?

Ikram Cengiz: Hıfzıssıhha is not merely a technical control

mechanism—it is a social conscience. My years at the

Erzurum and Istanbul Public Health Institutes taught me

this.

İkram Cengiz,

President of the Chemists Association

Public health is one of the most fundamental cultural

responsibilities of the state toward its citizens. It

includes preventive healthcare, environmental risk

management, and ensuring access to safe food and

water. It is an intergenerational trust passed down to

us.

Orhangazi Serbest:

How did you balance analytical thinking

from the laboratory with the human-centered

complexity of administration and governance?

Ikram Cengiz: The laboratory demands precision

and objectivity, while administration requires

empathy and human awareness. The key is to

integrate both.

The laboratory taught me to think in data-driven

terms. Administration taught me that behind every

regulation, there is a human life. Decisions must

therefore consider not only law, but also their

human impact. The best outcomes emerge from

combining justice with empathy.

62 May 2026

Orhangazi Serbest:

The cosmetics industry is no longer just about

beauty—it is increasingly discussed in terms of

public health and ethical production. Where does its

most critical responsibility begin?

Ikram Cengiz: Cosmetics are directly linked to public

health due to their chemical composition. The most

critical point is the formulation stage.

Toxicology, skin absorption, and long-term exposure

must be scientifically evaluated. Transparency, ethical

production, and strong regulatory oversight are

essential.

Orhangazi Serbest:

Fragrance ingredients interact directly with human

physiology and psychology. How do you assess public

awareness of fragrance safety in Türkiye?

Ikram Cengiz: Fragrance is not merely aesthetic—it is a

complex chemical system. Perfumes and air fresheners

contain volatile organic compounds that may affect the

respiratory and nervous systems.

Awareness is growing in Türkiye, but it is still insufficient.

Consumers often do not distinguish between “pleasant

scent” and “safe composition.” Our responsibility is to

educate both manufacturers and the public.

Orhangazi Serbest:

In regulatory processes where scientific responsibility

and commercial pressure sometimes conflict, what

should an ideal control system be based on?

Ikram Cengiz: An ideal system must be independent

and transparent. Regulation should be based on upto-date

scientific data and follow the precautionary

principle.

Commercial pressure must be balanced with institutional

autonomy. Transparency is essential—decisions must

be publicly accessible and scientifically justified.

Orhangazi Serbest:

Türkiye is often described as having strong potential

in local and sustainable cosmetics production. What

structural steps are necessary to turn this potential into a

real advantage?

Ikram Cengiz: Türkiye has strong potential due to its

biodiversity and chemical infrastructure. Three key steps are

essential:

• Developing R&D for local raw materials

• Establishing internationally recognized certification systems

• Strengthening university–industry collaboration and

supporting young chemists

Orhangazi Serbest:

Scent is not only a chemical stimulus but also a carrier

of cultural memory. Can our perception of scent reflect a

society’s awareness of health?

Ikram Cengiz: Absolutely. Scent is a kind of invisible

thermometer of society. It reflects perceptions of cleanliness,

safety, and health.

Therefore, scent is both a cultural and physiological indicator

of public health awareness.

Orhangazi Serbest:

You often combine scientific discipline with poetic intuition. Is there an

invisible language shared between molecular order and poetic rhythm?

Ikram Cengiz: Yes. In chemistry, molecules combine in precise ratios and form

entirely new structures. In poetry, words combine with rhythm and emotion to form

new meaning.

The shared principle is balance. Both chemistry and poetry attempt to capture an

underlying order in the universe.

Orhangazi Serbest:

Do you see the scientist’s analytical sensitivity and the artist’s

intuitive vision as opposing forces—or complementary ones?

Ikram Cengiz: They are absolutely complementary. Science

brings observation and analysis; art brings depth and emotional

interpretation.

Science reveals data, while art reveals the human story behind

it. This integration leads to more humane and balanced

decision-making, especially in leadership roles.

Orhangazi Serbest:

Finally, how would you summarize your perspective on

chemistry, scent, and life in one sentence?

Ikram Cengiz: Life is not a fixed formula—it is a constantly changing

solution, full of unexpected reactions and balances. And that balance is

the poetry of science.

May 2026

63

( Companies

L’ORÉAL PARIS REDEFINES THE

ICONIC TELESCOPIC LEGACY WITH

A LIMITLESS LENGTH PROMISE

Taking the concept of “longer” lashes one step further, L’Oréal Paris introduces

Telescopic Extensionist Mascara, delivering a striking new intensity to the eyes.

Offering up to +5 mm of visible lengthening, this new formula brings lashes closer to

the brows than ever before, redrawing the boundaries of modern beauty.

The impact of lashes on one’s gaze is undeniable.

The right mascara does more than add volume

or color; it defines the very character of the

eyes. Building on the much-loved Telescopic

Mascara heritage, L’Oréal Paris now brings a bolder,

more technical, and more innovative interpretation to

the stage. The new Telescopic Extensionist Mascara

transforms the concept of lash extension from a purely

visual effect into a powerful claim supported by scientific

testing.

Longer, closer, more captivating

The new Telescopic Extensionist Mascara delivers up

to +5 mm of lengthening, making lashes appear up

to 5 mm closer to the brows*. This advanced length

effect enhances the eyes with a dramatic yet controlled

expression, while allowing each lash to stand out

individually. The result is a more open, lifted, and

striking gaze.

Magnetic pigments and

high-performance formula

Offering up to 24 hours of

wear*, the exclusive formula

is enriched with magnetic

pigments that provide intense

blackness and definition

from root to tip. Resistant

to smudging, flaking, and

transfer throughout the day,

Telescopic Extensionist

Mascara ensures comfortable

wear without compromising

performance.

Even the shortest lashes are

within reach

At the heart of the mascara

lies a curved elastomer brush

featuring more than 300

ultra-fine bristles. Designed to

capture even the shortest and

hardest-to-reach lashes, it

separates, shapes, and curls

from root to tip. The

flexible, curved structure

follows the natural lash

line, creating a distinctly

elongated and precisely

defined look.

Safe for sensitive eyes,

comfortable all day

Developed to be

suitable for sensitive

eyes and contact lens

wearers, Telescopic

Extensionist Mascara

offers a lightweight,

barely-there feel that

lasts all day. Even on

the busiest days, it

maintains the impact of

the very first application.

Modern icons of timeless

beauty

Campaign faces

Kendall Jenner and

Simone Ashley embody

the powerful length

promise of Telescopic

Extensionist Mascara

with a contemporary

yet timeless expression of beauty. With their distinct

styles and confident presence, the two icons highlight

how limitless lash length speaks a universal beauty

language.

L’Oréal Paris Telescopic Extensionist Mascara

represents not just more, but a step forward in lash

technology. Combining length, definition, and longlasting

performance with precision, this new formula is

set to become a key statement piece in any makeup

routine for those who want their eyes to take center

stage.

* Consumer Test, 151 women

**Instrumental Test, 43 participants

*** Instrumental Test, 40 participants

64 May 2026

LABEL

( Companies

SINOZ COSMETICS SIGNALS

A NEW ERA WITH ITS

“HYBRID GROWTH” STRATEGY

Yasin Çörekci, Founder and CEO of Sinoz Cosmetics, evaluates the transformation

of the Turkish cosmetics industry, from digitalization and production investments to

exports and global shelf competition. According to Çörekci, the sector is no longer

merely growing; it is being redefined.

In recent years, the Turkish cosmetics industry has

moved beyond quantitative expansion and entered a

phase of qualitative transformation. Digitalization, the

shift from contract manufacturing to branded production,

direct-to-consumer sales models and accelerating exports

are reshaping the industry’s dynamics from end to end. In

this new era, brands compete not only with their products,

but also with their production strength, operational agility

and global vision.

Among the prominent domestic players, Sinoz Cosmetics

stands out as a brand embracing this transformation

through a “hybrid growth” approach. Having gained

momentum through digital channels, the company now

follows a holistic strategy aimed at establishing a lasting

presence in physical retail and on international shelves.

Yasin Çörekci, Founder and CEO of Sinoz Cosmetics,

shares his assessment of the current landscape and the

roadmap extending to 2026.

“Positioning is as decisive as growth”

The Turkish cosmetics market is projected to reach

approximately USD 3.7 billion by the end of 2025. Per

capita cosmetics spending still trails the European average,

signaling significant untapped potential. The increasing

Yasin Çörekci,

Founder and CEO of Sinoz Cosmetics

number of domestic brands and the rising perception of

quality are fostering a more balanced and sophisticated

competitive environment.

Reflecting on this shift, Yasin Çörekci emphasizes that 2025

has been marked not only by figures, but also by strategic

turning points:

“2025 was not merely a year defined by growth rates. It

was also a period in which brands reassessed where they

stand, how they position themselves in global markets

and which values shape their competitiveness. At Sinoz,

we focused on expanding our production capacity,

broadening our export network and strengthening our

quality perception in line with international standards. In

2026, we believe a sustainable, quality-driven and longterm

growth mindset will become even more dominant

across the sector.”

According to Çörekci, this approach lays the foundation for

enhancing the global competitiveness of not only individual

brands, but the entire Turkish cosmetics industry.

Raising the bar in exports: Targeting 160 percent

Exports have emerged as a strategic pillar of Sinoz

Cosmetics’s recent growth performance. The company’s

export volume increased by 75 percent from 2024 to 2025,

with an ambitious target of 160 percent growth set for 2026.

Given that the overall sector’s export growth during

the same period remained around 14 percent, Sinoz’s

66 May 2026

performance becomes even more remarkable. Çörekci views

this not merely as commercial success, but as a strong

indicator of the global perception of Turkish cosmetics:

“Consistent export growth demonstrates that our quality

and production standards are recognized worldwide. At

Sinoz, we do not see exports solely as a sales activity. We

regard them as a relay race that strengthens the global

representation of Turkish cosmetics.”

Emphasizing that above-average growth validates their

strategy, Çörekci outlines the 2026 vision:

“We aim to establish a permanent presence across a broad

geography, from Europe to the Middle East and from the

Americas to the Far East. The 160 percent growth target is

not just a figure; it reflects our vision and determination. Our

goal is to position Sinoz among the indispensable brands of

the global cosmetics market while contributing strongly to

Türkiye’s value-added export objectives.”

Investment rising in Sinop: Growth powered by

production strength

Production investments form another cornerstone of Sinoz’s

growth strategy. The SNZ Kimya factory, launched in Sinop

in 2025, plays a critical role in the company’s long-term

objectives.

With a total investment of USD 5 million, the facility began

operations in March 2025 and quickly transitioned to a twoshift

system, reaching a monthly production capacity of 1

million units. Full capacity and the introduction of a third shift

are planned by the end of 2026.

Sharing the personal significance of the investment, Yasin

Çörekci states:

“Bringing such a facility to my hometown, Sinop, is not only

a business investment but also a great source of pride. This

factory will be one of the strongest pillars supporting our

brands’ global journey.”

Equipped with modern technology, the facility

enhances operational agility. Çörekci also points to

mid-term plans:

“After 2026, additional investments will be

considered in line with the growth projections

of our group brands. We have already

initiated feasibility studies for capacity

expansion in 2028–2029. Growth

supported by our own production power

will position Sinoz on even firmer ground

in global competition.”

From digital to shelves: The hybrid model

While digitalization remains central to Sinoz’s future vision,

the company no longer limits growth to online channels.

Since its foundation, Sinoz has achieved strong momentum

in e-commerce and digital sales. Today, it is transitioning

toward a model that complements this strength with physical

retail and international shelf presence.

Çörekci notes that online sales, which accelerated during

the pandemic, provided scalability advantages, yet a multichannel

structure has now become inevitable:

“We are combining the momentum we achieved in digital

with the tangible strength and in-store experience of physical

retail. For Sinoz, the era of ‘hybrid growth’ has officially

begun.”

The brand’s ambition is to become a preferred name not

only on digital platforms, but also on prestigious cosmetics

shelves worldwide. Concluding his remarks, Çörekci

highlights trust as the foundation of this strategy:

“Wherever we connect with consumers, whether just a click

away or on a store shelf, delivering the same quality and

trust remains our priority. Supported by our own production

strength, we will continue to be one of the strongest

representatives of the Turkish cosmetics industry in this

multi-channel journey from local to global.”

May 2026

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SPECTRA STRENGTHENS ITS

EXECUTIVE TEAM WITH TWO

SENIOR APPOINTMENTS

Spectra, which continues to expand in the cosmetics and personal care sector,

has reinforced its brand and sales management with two seasoned professionals.

One of Türkiye’s notable brands in cosmetics

and personal care, Spectra is restructuring its

executive team in line with its growth strategies.

The company has made two key appointments

to enhance effectiveness in brand management and

sales operations.

Focusing on vegan ingredients in skincare and

cleansing, Spectra aims to further strengthen its market

position through an approach that combines botanical

formulations with scientific expertise. These latest

steps are designed to elevate the company’s corporate

structure to the next level.

Burcu Zöngür

Brand and Marketing Director

Brand and marketing entrusted to Burcu Zöngür

Burcu Zöngür has been appointed as Brand and

Marketing Director to strengthen Spectra’s brand

identity and lead its communication strategies. A

graduate of Istanbul University’s Faculty of Engineering,

Zöngür brings over 18 years of experience, having held

key roles at Orka Group, Saat & Saat, Sinoz Cosmetics,

Hamm Design, and Silk and Cashmere.

Known for her data-driven mindset and strong

communication strategies, Zöngür is expected to lead

initiatives that will further deepen Spectra’s connection

with consumers. She is also actively involved in social

responsibility projects.

Serdar Kurtluk

Sales Director

A new era in sales operations with Serdar Kurtluk

Serdar Kurtluk has been appointed as Sales Director to

oversee the company’s sales and market development

processes. A graduate of Istanbul Technical University

in Industrial Engineering, Kurtluk has more than 20 years

of experience, with roles at Ülker, Kopaş, and Hunca

Cosmetics.

Most recently working in market development at Peker

Tekstil, Kurtluk is expected to contribute to strengthening

Spectra’s sales strategies and increasing its market

share. He is also anticipated to support organizational

development through his experience in team leadership

and mentorship.

With these appointments, Spectra aims to enhance its

effectiveness in both brand management and commercial

operations, focusing firmly on sustainable growth.

68 May 2026

( Companies

ERDEM AMBALAJ SHAPES THE

INDUSTRY WITH ITS SUSTAINABLE

AND INNOVATIVE APPROACH

With its innovative design philosophy, sustainable production vision, and

customer-oriented approach, Erdem Ambalaj delivers distinctive solutions to the

cosmetics industry.

Packaging one of the most critical factors

determining a product’s success in the cosmetics

sector—directly influences a brand’s identity

and its connection with consumers. Standing

out with its innovative and reliable solutions, Erdem

Ambalaj has established a strong position in the industry

by combining aesthetics with functionality. With its

sustainable production mindset and expertise in bespoke

design, the company attracts attention in both local and

global markets.

A SUCCESS STORY SHAPED BY TRUST AND

PERSEVERANCE

How was Erdem Ambalaj founded? What motivated you

to enter this sector, and how would you describe this

journey from today’s perspective?

“We founded Erdem Ambalaj to provide solutions that

not only protect our customers’ products but also add

value to them. Our journey, driven by perseverance and

continuous development, continues today with a reliable

and creative brand identity.”

“WE ARE A SOLUTION-ORIENTED BRAND”

Transparency, tactility, and shelf impact… In your

opinion, what

Erdem Zümbülok

Export Manager

percentage of a cosmetic product’s sales success is

determined by packaging, and which design criteria do

you prioritize to enhance this impact?

“We established Erdem Ambalaj with the vision of

delivering packaging solutions that protect and elevate

our customers’ products. Thanks to our industry

experience and commitment to continuous

improvement, we continue our journey

today as a reliable, creative,

and solution-oriented

brand.”

70 May 2026

A SUSTAINABILITY-FOCUSED

PRODUCTION APPROACH

Sustainability is now on the agenda

of every industry. In the context of

PVC production, how do you balance

environmental responsibility? Do you

have any new investments in this area?

“Sustainability is one of the core priorities

of our production processes. In PVC

manufacturing, we balance environmental

responsibility by using recyclable materials,

reducing waste, and designing long-lasting

products. We continue to invest in this area

and develop more environmentally friendly

solutions.”

BESPOKE PRODUCTION PROCESSES FOR

COSMETIC BRANDS

How does your custom packaging development

process for cosmetic brands progress? Could you

walk us through the journey from first contact with a

brand to the product reaching the shelves?

“Our custom packaging process for

cosmetic brands begins with the

initial contact and proceeds

with a detailed needs

analysis, followed by the

design phase. Once the

design is approved, we

produce prototypes and

conduct testing processes.

After final approval, mass

production begins, and the

packaging is meticulously

prepared for placement on

shelves. This step-by-step

process ensures that brands

present their products in the best possible way and

connect effectively with their target audience.”

THE STRENGTH OF THE TURKISH PACKAGING

INDUSTRY IN GLOBAL COMPETITION

At a time when competition in the global market is

rapidly increasing, what do you see as the advantages

of Turkish packaging manufacturers? How does

Erdem Ambalaj position itself within this competition?

“As global competition intensifies, Turkish packaging

manufacturers have the advantage of offering flexibility,

fast production, and quality all at once. As Erdem

Ambalaj, we position ourselves strongly and reliably in

this competitive landscape by providing creative and

durable solutions that help brands stand out.”

May 2026

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TIMELESS STRENGTH FOR THE SKIN

WITH COSMED

Inspired by the crocus flower of the Ottoman era, COSMED unites heritage with modern

dermocosmetic science to restore vitality, hydration, and resilience to the skin.

While beauty ideals have evolved throughout

the centuries, healthy, radiant skin has

remained a constant aspiration. Drawing

inspiration from the crocus flower—known

to have been used by women of the Ottoman harem for

a luminous and smooth complexion—COSMED blends

this rich legacy with dermocosmetic expertise, offering a

timeless approach to skincare.

The brand addresses the skin’s essential needs through

a holistic three-step routine, ranging from gentle

cleansing and intensive hydration to expression linetargeting

serums and antioxidant protection. The goal

is not a fleeting glow, but a balanced, strengthened,

and long-term healthy-looking complexion.

BTX Serum

The earliest visible signs of aging often appear as

expression lines, gradually accompanied by reduced

elasticity and moisture loss.

Intensive Anti-Aging BTX Serum is formulated to support

this multi-dimensional process. Designed to help reduce

the appearance of expression wrinkles, it is enriched

with hyaluronic acid to deliver intense hydration and

promote a plumper look.

Thanks to its lightweight, fast-absorbing texture, it can

be used not only as part of a nighttime routine but also

as a smoothing base under makeup. The result is a

more refined, vibrant-looking complexion both in care

and in appearance.

Purified and balanced: Gentle Cleansing Gel

The foundation of healthy skin begins with proper

cleansing. Particularly in combination skin prone

to dehydration, harsh cleansers can further

disrupt balance.

Gentle Cleansing Gel delivers a refined yet

effective purification experience. Enriched

with hemp seed oil and panthenol, it helps

soothe the skin and support the barrier

while cleansing. Sodium PCA in the formula

reinforces the skin’s natural moisture-retention

mechanism, helping prevent the feeling of

dryness that may occur after cleansing.

Plumpness and vitality: Intensive Anti-Aging

A stronger barrier, long-term protection: Multi-

Function Peptide Cream

The final and complementary step in skincare is to

lock in moisture and reinforce the barrier against

external aggressors.

Multi-Function Peptide Cream offers

comprehensive care, as its name suggests.

Peptides help support skin elasticity, while

squalane contributes to deep hydration.

Bakuchiol, known as a plant-based alternative

to retinol, provides antioxidant support against

visible signs of aging.

This combination not only hydrates the skin

but also aims to enhance its resilience against

environmental stressors. With regular use,

it supports a smoother, more balanced, and

revitalized appearance.

From heritage to science, from science

to radiance

COSMED’s philosophy is built not around

a single product, but around a structured

care approach.

Designed through the steps of gentle

cleansing, targeted serum application,

and barrier-strengthening cream, this

routine seeks balanced transformation

without overwhelming the skin. The

brand identity inspired by the crocus

flower merges the elegance of the past

with the scientific strength of modern

dermocosmetics.

The result?

A complexion that looks radiant, hydrated,

and alive—

and a skincare ritual renewed each day.

72 May 2026

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THE MANIFESTO OF CURLS:

URBAN CARE EMPOWERS WAVES

STRAND BY STRAND

Powered by revitalizing hibiscus flower

and intensely nourishing shea butter,

the formula delivers deep care without

weighing the hair down, thanks to its vegan

and sulfate-free structure. Rich in antioxidants and

vitamins A and C, it aims to enhance elasticity,

softness, and shine, helping curls look healthier

and more defined.

The first step of care: Gentle yet effective

cleansing

At the heart of the series lies a formula

developed for dry and frizz-prone hair. Enriched

with Hibiscus & Shea Butter,

it helps restore lost moisture

while supporting a more

vibrant curl appearance.

The Micellar Shampoo,

designed for weekly

purification, gently removes

residue from the scalp.

Despite its rich lather,

it leaves the hair feeling

smooth and shiny without

causing dryness.

Companies

URBAN Care reaffirms its expertise in hair care with the Twisted Curls Hibiscus &

Shea Butter series, developed to address the long-standing needs of wavy and curly

hair. The range offers a holistic approach designed to preserve the natural shape of

curls, prevent moisture loss, and keep frizz under control.

Intensive care: From preshower

to post-shower

For those seeking deeper repair,

the Pre-Shower Repair Mask

forms a protective shield

around the hair fiber,

strengthening it against

external aggressors.

Applied during the

shower, the Intensive

Repair Mask envelops

the hair with its rich

texture, helping

damaged curls

regain their

elasticity.

Post-shower care

marks the most

crucial stage of

the routine. The

Curl Defining Bi-

Phase Leave-In Conditioner ensures easy

detangling and enhanced shape, while

the Leave-In Conditioner locks in moisture

to control frizz. To complete the ritual, the

Repair Care Foam provides long-lasting

curl definition and protection against frizz

throughout the day.

Natural volume, controlled curls

Rather than suppressing the inherent

volume of curly and wavy hair, the Twisted

Curls Hibiscus & Shea Butter series

focuses on revealing it through the right

care steps.

May 2026

73

( Companies

A FRAGRANCE STORY FROM PARIS TO

ISTANBUL: L’ARTISAN PARFUMEUR

ARRIVES IN TÜRKİYE

One of the pioneers of French niche

perfumery, L’Artisan Parfumeur brings

its spirit of craftsmanship, artistry, and

travel to Istanbul.

In the world of fragrance, certain houses do

more than compose scents—they construct

entire atmospheres. Founded in Paris in 1976,

L’Artisan Parfumeur has long been regarded as

a forerunner of niche perfumery, building its own

poetic universe through compositions inspired by

nature, memories, and the passion for discovery.

Now, this refined fragrance house introduces the

art of French perfumery to Türkiye, presenting its

distinguished collection to scent connoisseurs at

Beymen Tersane.

A manifesto of craftsmanship

L’Artisan Parfumeur embraces a philosophy that

goes beyond mass production. For the brand,

each fragrance is a carefully orchestrated

composition, from raw materials to bottle

design—crafted with intention and narrative

depth.

Inspired by its Parisian boutique experience

spaces, the specially designed area at Beymen

Tersane brings this spirit to Istanbul. From the

moment visitors step inside, they are invited not

merely to select a product, but to become part of

a story.

Surrounded by warm wood textures,

sophisticated details, and minimalist French

aesthetics, guests are immersed in a world

shaped by craftsmanship, artistry, and sensory

exploration.

Compositions that become signatures

The L’Artisan Parfumeur collection is known for

moving beyond classic floral structures, freely

interpreting nature and embracing unexpected

notes that lend distinctive character.

Among the collection’s standout creations:

Mûre et Musc** – An iconic composition blending

the fruity vibrancy of blackberry with musk,

creating a signature that is both innocent and

sophisticated.

Passage d’Enfer** – A timeless niche classic

74 May 2026

where incense, white florals, and soft woody nuances

compose a mystical yet elegant atmosphere.

Abyssae** – Inspired by ocean depths and underwater

flora, offering a contemporary interpretation of perfumery

through mineral and seaweed accords.

Each fragrance carries a distinct identity, transforming

into a personal narrative once it meets the skin.

The French niche experience, now at home

Beyond perfumes, the brand’s home collection—

designed specifically for living spaces—is now available

in Türkiye.

Notably, the iconic Amber Sphere stands out with its

sculptural design and warm amber accords, infusing

interiors with a signature ambiance. Both a decorative

object and a lasting olfactory experience, this exceptional

piece brings French niche aesthetics into the home.

A refined voice in the art of scent

L’Artisan Parfumeur’s arrival in Türkiye marks a significant

and sophisticated step within the niche fragrance

segment. For those seeking compositions that transcend

mass-market conventions—fragrances with narrative

depth, character, and timeless appeal—the brand opens

a new gateway of discovery from Paris to Istanbul.

To experience the captivating world of French fragrance

artistry, discover the L’Artisan Parfumeur collection at

Beymen Tersane and on Beymen.com.

When gifting becomes an art form

For L’Artisan Parfumeur, gifting is not a routine

retail gesture but an integral part of the brand’s

DNA.

The elegant gift-wrapping service at Beymen

Tersane transforms each fragrance into a

personal ritual. Carefully prepared packaging

details and refined finishing touches elevate

every gift from a simple object into a

memorable experience.

May 2026

75

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THE REWARD OF TRUST AND

CONSISTENCY GOES TO NIVEA

NIVEA once again reinforced its strong position in the eyes of consumers by being

named “The Most Reputable Brand of the Year” at The ONE Awards.

Strengthening its long-standing relationship of trust

with consumers through consistent commitment

over the years, NIVEA was awarded the title

of “The Most Reputable Brand of the Year”

in the “Personal Care” category at The ONE Awards

Integrated Marketing Awards—one of the most prestigious

platforms in the marketing and communications world.

This significant recognition highlights not only the

brand’s visibility, but also its strong performance in trust,

preference, and social impact.

Organized through the collaboration of Marketing Türkiye

and AKADEMETRE Research & Strategic Planning—

experts in market research and strategic analysis—The

ONE Awards aim to recognize brands that have increased

their reputation the most in the eyes of consumers

throughout the year. What truly sets the awards apart is

that the evaluation process is based entirely on public

opinion.

Reputation as a measurable and meaningful value

The ONE Awards are determined through extensive

field research conducted across Türkiye, based on

multidimensional criteria ranging from brand awareness

and trust perception to recommendation rates,

appreciation of communication and advertising efforts,

approaches to social responsibility, and overall public

perception. Each year, face-to-face interviews with

approximately 1,200 participants in 12 different cities

objectively reflect brands’ year-long performance.

As a result of this comprehensive evaluation process,

NIVEA was selected as “The Most Reputable Brand of the

Year,” thanks to its transparent, sincere, and sustainable

communication with consumers, and its strong stance in

trust, reputation, and preference.

A relationship model beyond branding

The ONE Awards stand out with their unique structure

that measures not only advertising investments or

communication visibility, but also the depth and continuity

of the relationship brands build with society. In this

respect, the award goes beyond professional industry

evaluations and represents a powerful indicator of success

grounded in real consumer perception.

NIVEA’s recognition reflects the strong social resonance

of its long-standing philosophy of “care accessible to

everyone.” With its reliable product portfolio, consistent

brand language, and long-term sense of responsibility,

NIVEA continues to hold a meaningful place in consumers’

daily lives.

An award platform that reflects the pulse of the

industry

Bringing together leading industry representatives

each year, The ONE Awards ceremony was held with a

prestigious event organized in the early months of the

year. Brands and agencies recognized across various

categories received their awards in the presence of

industry professionals.

NIVEA being named “The Most Reputable Brand of

the Year” stands out as a powerful reflection of the

trust legacy the brand has built over the years and its

consistent brand strategy for the future.

76 May 2026

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THE BREATH YOUR SKIN HAS BEEN

LONGING FOR

A more balanced, clearer, more radiant complexion with the

Natura Bissé Oxygen Line…

The pace of modern life quietly exhausts the skin.

Stress, air pollution, travel, sleepless nights,

and the invisible burdens of urban living disrupt

the skin’s most fundamental need: oxygen.

Yet oxygen plays not merely a supportive role, but a

vital one in maintaining a healthy-looking complexion.

Radiance, clarity, and balance are directly linked to the

skin’s ability to truly “breathe.”

Inspired by this scientific reality, Natura Bissé

transforms its iconic skincare philosophy into a ritual

with the Oxygen Line. Designed to help rebalance the

skin’s oxygen levels, this high-performance collection

brings freshness, purification, and energy into daily

skincare steps. The Oxygen Line offers more than a

surface-level glow; it introduces a holistic approach

focused on restoring the skin’s inner equilibrium.

A complexion revitalized by oxygen

Natura Bissé Oxygen Line combines purifying,

revitalizing, and hydrating effects within carefully

crafted formulas that support skin oxygenation while

promoting a smoother

texture, a more even tone,

and a natural luminosity. At

the heart of the collection

lies Living Water, rich in

minerals that help balance

the skin against external

aggressors. Spirulina

algae, a source of proteins,

vitamins, and minerals, helps

support cellular energy levels.

As dullness gives way to

clarity, the complexion appears fresher, more rested,

and healthier. The immediate sensation of freshness

experienced upon first contact evolves into lasting

comfort with regular use.

The Oxygen Line ritual

*Natura Bissé Oxygen Mousse – 150 mL*

The lightest, most refined form of purification

With its airy, silky foam texture, Oxygen Mousse

transforms daily cleansing into an indulgent first step.

It helps remove impurities, makeup residue, and

environmental particles accumulated throughout the

day, while aiming to preserve the skin’s natural moisture

and pH balance. Despite its purifying action, its nondrying

formula leaves the skin looking more matte,

smoother, and perfectly prepared for the next steps of

care. An ideal starting point, especially for those who

feel the weight of city life reflected on their skin.

*Natura Bissé Oxygen Cream – 75 mL*

Oxygen-infused hydration in a lightweight

texture

Oxygen Cream delivers an oxygen-boosted

hydration experience with its lightweight, nongreasy

texture and matte finish. Enriched with

mineral-rich Living Water, its formula helps

maintain balance throughout the day while

offering a refreshing sense of comfort. Designed

particularly for younger skin, combination skin

types, and men’s skin, this cream stands out

as an effortless yet effective step within a daily

skincare routine.

Natura Bissé Oxygen Line offers more than

skincare; it provides a conscious breathing

space that restores the oxygen your skin truly

needs. For a purified, balanced, and luminous

complexion, place the pure power of oxygen at

the center of your ritual. Because healthy skin

begins with a breath.

78 May 2026

(

PURE BALANCE FOR OILY SKIN

Events

Avène Cleanance Gel becomes an essential part of the daily routine with its gentle

cleansing action and balance-preserving formula.

For oily and shine-prone skin, cleansing

is not only about purification—it is

also about maintaining the skin’s

delicate balance. Developed

by Avène Dermatological

Laboratories, Cleanance

Gel is designed precisely

with this need in mind,

offering a balanced

cleansing experience

that purifies without

drying, refreshes the

skin, and adds comfort

to daily care. Thanks

to its dermatological

expertise–driven

formula, Cleanance

Gel confidently earns

its place in the daily

routine of oily skin.

Gentle strength that

cleanses without

stressing the skin

Cleanance Gel targets

excess sebum with its

Comedoclastin active

ingredient, helping balance

the appearance of pores. Its

soap-free formula cleanses the

skin without harshness or a drying

sensation. Suitable for both morning

and evening use, the gel can be comfortably

applied to the face and body. While gently removing

daily impurities, sebum, and makeup residue, it

leaves the skin feeling fresh and clean.

Balance—one of the most critical

aspects of cleansing for oily and

acne-prone skin—stands at

the core of Cleanance Gel’s

promise. With regular use, it

helps reduce the sensation

of excessive shine while

supporting overall skin

comfort.

Soothing care with

Avène Thermal Spring

Water

At the heart of the

formula lies Avène

Thermal Spring Water,

which helps soothe

and calm the skin

during cleansing.

Known for its comforting

effect on sensitive skin,

this unique thermal

water is also one of the

cornerstones of Avène’s

more than 30 years of

dermatological expertise. Its

non-tightening structure after

cleansing makes Cleanance Gel an

ideal choice, especially for oily skin

with sensitivity tendencies.

Natural content, lightweight texture

With 84% naturally derived ingredients, Cleanance Gel

stands out with a formula that respects both the skin and the

environment. Its fresh, lightweight gel texture foams easily

upon contact with water, gently enveloping the skin and

leaving a refreshing sensation after rinsing. Offering practical

and comfortable daily use, it transforms cleansing into a

pleasant routine.

A reliable first step in daily care

Avène Cleanance Gel is more than just a cleanser for oily

and shine-prone skin—it is positioned as the first step of a

holistic care approach that helps preserve skin balance.

With its dermatologically developed formula, gentle yet

effective cleansing power, and soothing ingredients, it

confidently accompanies the daily skincare routine for

healthy-looking skin.

May 2026

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ICONIC SCENTS, REIMAGINED

The TOM FORD All Over Body Spray collection transforms fragrance from a single

touchpoint into a modern ritual that envelops the entire body.

Fragrance no longer belongs solely to

the wrists or the neckline. The TOM

FORD All Over Body Spray collection

redefines perfume as a free-spirited,

contemporary, and effortless experience

that diffuses across the skin. Since its

introduction, the collection has presented

the brand’s iconic scents in a more dynamic,

personal, and intuitive form, offering a modern

interpretation of classic fragrance application.

Selected from the Private Blend and Signature

collections, these lightweight yet characterdriven

sprays open a new realm of expression

for those who wish to layer TOM FORD

fragrances or wear them alone for a fresher,

more relaxed effect. Designed for individuals

who refresh throughout the day, move

between spaces, and set their own rhythm,

All Over Body Sprays transform scent from

an accessory into a natural extension of the

moment.

Freedom of application with 360° technology

The specially developed 360° spray technology

makes the fragrance experience both ergonomic

and intuitive. Whether used upright or upside

down, it allows effortless application to the neck,

arms, legs, and torso. Formulated at an ideal

intensity for the entire body, the scent diffuses

in harmony with the skin without ever becoming

overpowering.

Its sleek, minimalist, and portable packaging

makes the collection an essential companion for

travel. In the rush of the morning city, between

midday engagements, or in the evening

hours, a single gesture offers one of the most

sophisticated ways to refresh your scent.

BLACK ORCHID

TOM FORD’s signature

black orchid blends with

dark spices and mysterious

notes, leaving a seductive,

powerful, and unforgettable

trail.

OMBRÉ LEATHER

Floral leather

notes evoke wild

desert landscapes,

revealing a

free-spirited

and masculine

character.

SOLEIL BLANC

An endless summer sensation…

a luxurious holiday atmosphere

captured in sun-warmed floral

amber notes.

BITTER PEACH

The syrupy

harmony of

ripe peach and

patchouli delivers

a provocative,

daring, and

modern

statement.

80 May 2026

NOIR EXTREME

The warmth of amber, the intensity

of spices, and deep woody notes

define the sophisticated and bold

signature of the TOM FORD man.

OUD WOOD

One of TOM FORD’s modern

masterpieces, offering a

sophisticated and minimalist

interpretation of oud.

FABULOUS

A striking fusion of

leather, iris, and tonka.

Bold, assertive, and

unapologetically boundarybreaking.

ÉBÈNE FUMÉ

Inspired by palo santo

smoke, a meditative and

deeply immersive olfactory

journey.

TUSCAN LEATHER

A sophisticated and seductive

blend of refined leather, suede,

and night-blooming florals.

LOST CHERRY

An iconic fruity amber composition,

completed with a sweet yet dark

luminosity.

The new bodily language of

fragrance

The TOM FORD All Over Body Spray

collection transforms scent from a

static signature into a moving,

renewable, and personalized

experience. Adapting to the

rhythm of the day, this new

format makes it possible

not only to wear

fragrance—but to live

it across the entire

body.

May 2026

81

( Companies

A NEW ERA IN BLONDING:

BLONDME 2026

Schwarzkopf Professional redefines safe lightening performance with advanced

bond-protection technologies.

Blonding has always been one of the most

technical—and riskiest—disciplines in the art

of hairdressing. It demands control as much as

creativity, and protection as much as boldness.

Building on decades of expertise in blond services,

Schwarzkopf Professional now elevates its know-how to

a new scientific level. The renewed BLONDME Lightener

and Premium Developer range introduces integrated

technologies designed to protect hair bonds, delivering

both maximum lift and enhanced safety.

As of 2026, BLONDME defines “flawless blond” not only

through tonal precision, but through intelligent formulas that

safeguard hair integrity.

Next-generation power in bond protection

For more than a decade, BLONDME has been one of

the first names associated with blonding and bonding

technologies. Now, the brand takes its formulations to

the next level.

At the core of the range lies the Integrated Anti-

Metal Bonding Technology. During the lightening

process, it helps protect the inner hair bonds

while neutralizing metal ions accumulated in the

hair, minimizing the risk of breakage. Structural

weakening—often experienced when transitioning

to lighter shades—is brought under control.

When used in combination with the appropriate

BLONDME Premium Developers, the new

lighteners offer up to nine levels of lift. The result

is not only powerful, but also predictable and

controlled performance.

This protection approach, initiated in the salon,

can be reinforced with the dedicated home

care range—helping maintain luminous blonde

tones and long-lasting hair resilience.

Precision and control: Swell-Control

Technology

One of the most critical factors in blonding

services is ensuring the product stays exactly

where it is applied, without unwanted swelling

during processing.

The updated BLONDME Lighteners and

Developers feature Swell-Control Technology,

designed to keep the formula stable in the

targeted area. This is particularly beneficial

for regrowth applications and intricate

technical work, offering a cleaner, more

controlled, and more comfortable service

experience.

82 May 2026

The renewed BLONDME Lightener & Developer family

The BLONDME 2026 portfolio includes powerful solutions

tailored to different blonding services:

BLONDME Premium Lightener 9+

With its enhanced formula, it delivers up to nine levels of lift.

Its advanced bonding technology focuses on maintaining

hair structure while minimizing breakage risk. Especially on

darker bases, it supports cleaner and clearer lifting results.

BLONDME Clay Lightener

Now upgraded to deliver up to eight levels of lift. Its “Softto-Solid”

texture provides maximum creative freedom for

freehand techniques. Once applied, the outer layer hardens

to form a shell, enabling controlled lightening for balayage

and ombré services—without the need for foils.

BLONDME Premium Developer

Specifically formulated to optimize the performance of

BLONDME lighteners. Enriched with caring agents, it helps

maintain the hair’s moisture balance while supporting a more

even and balanced lifting process.

A Turkish signature on the global stage

Among the four global ambassadors selected for the

BLONDME 2026 relaunch campaign, one name represents

Türkiye: Emre Ayaksız.

A long-standing collaborator of Schwarzkopf Professional,

Ayaksız created the “Polychrome Pearl” look on model

Anoushka, positioning himself among the international

campaign faces alongside Lesley Jennison, Reema Jaber,

and Lisa Farral. His presence on the global platform

highlights the technical expertise and distinctive strength of

Turkish hairdressing on the world stage.

This representation underscores that BLONDME is more than

a product line—it is a global professional community and a

shared vision.

Blonding is no longer about boldness at the expense of

hair health; it is about freedom supported by technology.

BLONDME 2026 offers hairdressers both technical

assurance and creative space.

Stronger bond protection, greater application control, and

clearer results… Schwarzkopf Professional sets a new

standard of confidence in blonding.

May 2026

83

( Companies

TECHNOLOGY THAT TOUCHES THE

SKIN’S MEMORY: SQT

Bringing together naturally derived spongilla spicules and advanced biotechnology,

SQT redefines skin renewal at salon and clinical standards.

In today’s skincare landscape, innovation is no longer limited

to introducing a new ingredient; it is about understanding

the skin’s biological functioning and activating it from within.

At this intersection of nature and science, SQT opens a new

chapter in professional care with its approach that merges the

power of natural sources and advanced biotechnology.

Moving beyond conventional treatments that promise

temporary surface-level improvement, the brand stands out

with systems designed to stimulate the skin’s natural renewal

mechanisms. Today, preferred by millions of women across

the globe in beauty salons and clinics, SQT treatments offer a

distinguished care experience that unites scientific discipline

with natural resources.

Micro power from nature: Spongilla spicules

At the core of SQT’s innovative system are spongilla spicules

derived from freshwater sponges. These microscopic biomicro

needles act in a controlled manner on the skin’s

surface, progressing from the epidermis to the basal layer and

triggering the skin’s natural regeneration process.

While the average skin renewal cycle typically takes around 28

days, this biological stimulation significantly accelerates the

process. The result is a visibly brighter complexion, a smoother

texture, and a firmer, more refined skin feel.

What sets this mechanism apart from aggressive chemical

peels is that the effect is achieved through microstructures

sourced from nature. The skin transforms by activating its own

defense and repair mechanisms.

3 million micro-needles: Targeted renewal

SQT systems are developed for professional application under

expert supervision rather than at-home routines. During each

session, approximately 3 million bio-micro needles come into

contact with the skin. These microscopic channels help deliver

active ingredients into deeper layers while initiating a controlled

renewal process.

Specialized sets are designed to address various concerns,

including:

– Acne and acne scars

– Hyperpigmentation and uneven tone

– Dehydration

– Loss of elasticity and visible signs of aging

This allows for the creation of personalized treatment protocols.

In this respect, SQT is positioned not merely as a product, but

as a comprehensive professional application system.

Luxury free from chemical burden

In a category often dominated by intense acid-based

treatments and heavy chemical formulations, SQT proposes a

more refined approach. Developed with natural extracts and

biotechnological processing techniques, its formulas offer a

safe and scientifically grounded alternative within the luxury

segment.

The brand’s elegant hummingbird emblem serves as a visual

metaphor for this transformation: small yet powerful, delicate

yet impactful—just like the microscopic spongilla spicules that

deliver visible renewal despite their minute size.

A new signature in professional beauty

Contemporary beauty standards increasingly seek solutions

that go beyond instant results, favoring sustainable and

biologically compatible approaches. By activating the skin with

precise signals rather than forcing change, SQT establishes a

strong position in the professional skincare arena.

Combining micro power derived from nature with the precision

of scientific technology, this system promises a controlled,

reliable, and effective renewal experience aligned with the

expectations of the modern woman.

With SQT, skincare is no longer solely about looking beautiful—

it is about enabling the skin to unlock its own potential.

84 May 2026

INTERNATIONAL EXHIBITION

FAIR CALENDER

Cosmetcs, Wellness, Hygene Products & Food and Food Technology Exhbton

43RD THE TOUCH OF PARIS EXPO

BELGRADE-SERBIA | 9-10 MAY 2026

43rd International Congress & Fair of Cosmetics

BEAUTY BAGHDAD B2B EXPO

IRAQ-BAGHDAD | 26-27 SEPTEMBER 2026

International Cosmetics, Beauty, Wellness

and Hygiene Products B2B Organization

FOODTECH BAGHDAD B2B EXPO

IRAQ-BAGHDAD | 26-27 SEPTEMBER 2026

International Food and Food

Technologies B2B Organization

SYRIA HYGIENE AND WELLNESS

& 4TH FIDATECH

SYRIA-DAMASCUS | 11-14 NOVEMBER 2026

Hygiene, Food Supplements, Wellness Fair &

4th International Food and Food Technologies Fair

2ND BEAUTY ERBIL B2B EXPO

IRAQ-ERBIL | 5-6 DECEMBER 2026

International Cosmetics, Beauty, Wellness

and Hygiene Products B2B Organization

Contact

info@rasyonelfair.com

www.rasyonelfair.com

( Companies

PLMA DRIVES INNOVATION AND

INSPIRATION AT THE HEART OF THE

WORLD OF IDEAS

Bringing together more than 32,000 trade professionals from 125 countries and over

3,200 exhibiting companies across food and non-food categories, the event confirms

its global reach and industry importance. Amsterdam, 21 April 2026 - Reflecting the

evolving trends shaping today’s private label market, the Idea Supermarket at PLMA’s

World of Private Label has been reimagined as PLMA’s World of Ideas. With a new

look, a new location, and a new name, the area emphasizes its global character and

establishes itself as the central hub where new ideas in private label come to life.

From leading product innovations presented by

exhibitors to products launched in retail stores around

the globe, including award-winning private label

products, visitors can explore the full spectrum of

private label development to get inspired, stay driven, and

remain ahead in today’s competitive market.

Within this broader context of innovation and trend

development at the World of Ideas, the New Product Expo

area offers a glimpse into what

lies ahead. Showcasing nearly

300 products new to private label

and offered by exhibitors, it shows

interesting product developments

like, the growing presence of trendy

matcha. Once considered a niche

ingredient, matcha now appears

across a wide range of categories,

from yoghurts, sweets, beverages,

and snacks to beauty and personal

care products. In the Retail Trends

area, the latest developments in

packaging innovation and Gen Z

trends, are on display, as seen on

the shelves of 60 retailers worldwide.

Located in the RAI Auditorium Lounge at the heart of the

show, the World of Ideas features a clear layout, improved

visitor flow, and multiple access points for an enhanced

experience. “Witnessing the ongoing growth of international

participation and the shared desire for a more dynamic

focus, PLMA wants to emphasize the area’s global character

and establish it as the show’s center for private label

innovation. I believe the name World of Ideas captures it

perfectly,” stated Jan van Lier, Managing Director Trade

Shows at PLMA International Council.

PLMA’s World of Private Label International Trade Show,

taking place on 19–20 May at the RAI Amsterdam Convention

Centre, provides the ideal setting for discovering what’s new

in trending in private label. On the food side, convenience

foods and ready meals are on the rise, with strong traction for

organic, vegan, gluten free, and lactose free products. On

the non-food side, lotions, gels, moisturizers, and cosmetics

are seeing similar growth, highlighting the expanding focus

on wellness and personal care.

The fact that some 30% of the show floor is dedicated to

exhibitors of organic, vegan and plant-based products is

a testimony to the shift towards the more sustainable food

approach that is driving growth in these sectors. Consumers

are increasingly seeking products that are ethical, healthy,

and environmentally conscious, with plant-based and

organic highlighting the broader benefits of healthy

sustainable eating. Illustrating these trends are specific

organic and plant-based pavilions, such as those organized

by Food from Denmark, Consorzio

Il Biologico from Italy, and PIZE, the

Polish Chamber of Organic Food. In

addition to these pavilions, there are

hundreds of other exhibitors offering

organic and plant-based products

also. In this context, it is only natural

that the Dutch initiative De BioBorrel

asked PLMA to organize their

‘Organic Happy Hour’ networking

event at the conclusion of the first

show day, featuring speaker Paul

Holmbeck, an authority in the field of

organics.

Free Seminars and Workshops – Monday, 18 May

PLMA’s Trade Show Seminars and Workshops, scheduled

for 18 May, provide key insights into the market. Highlights

include: McKinsey & Company presenting key insights of

its new State of Grocery Retail Europe 2026 report. Eroski,

one of Spain’s leading retailers, sharing how their private

label journey, powered by data and AI, has developed a

customer-centric strategy and is shaping the next evolution

of product design and concurrent workshops such as

“Buyerology”, exploring the needs of buyers and suppliers

with retail expert Karen Green, and an interactive session

hosted by Art Frickus of Conspicuous, will examine how to

transform sales into strategic partnerships. Click here for the

full program.

As the World of Private Label continues to evolve, the

introduction of PLMA’s World of Ideas demonstrate how

innovation, new product developments and consumer trends

are shaping the future of private label. Join the 2026 World

of Private Label in Amsterdam on 19–20 May, including the

pre-show seminars on 18 May. Go to www.plmainternational.

com for more information.

C

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86 May 2026

( Companies

AN ENJOYABLE AND EFFECTIVE

APPROACH WITH WATSONS

When the pace of the day slows down, skincare can shift from a simple obligation

to a personal ritual. With a curated portfolio ranging from cleansing and moisturizing

to eye care and intensive masks, Watsons brings a professional, enjoyable, and

effective approach to daily skincare.

The intensity of modern life, environmental stressors,

and seasonal transitions make skincare more

personal and conscious than ever before. Products

that adapt to the evolving needs of the skin represent

not only care, but also a dedicated moment of self-attention

at the end of the day. Watsons redefines skincare as an

experience that goes beyond results, incorporating pleasure,

comfort, and consistency.

Featuring globally renowned brands alongside Watsonsexclusive

formulas, the selection enables a complete

routine—from gentle cleansing and deep hydration to

targeted eye care and renewing masks. Supporting a

healthy, radiant, and balanced complexion, these products

add a professional touch to everyday skincare steps.

The foundation of skincare: Gentle

and balanced cleansing

One of the most critical steps in

any routine, cleansing removes dirt,

excess oil, and makeup residue

accumulated throughout the day,

while enhancing the effectiveness of

subsequent treatments. Collagen By

Watsons White Reg Cleanser delivers

effective purification without stressing

the skin or compromising its barrier.

Enriched with Niacinamide, its formula

helps promote a more even skin

tone, supporting a brighter and more

vibrant appearance with regular use.

Suitable for all skin types, it is poised

to become an essential part of both

morning and evening routines.

A plant-based anti-aging touch for

the eye area

The delicate eye contour requires targeted and mindful care.

Haruharu Wonder Black Rice Bakuchiol Eye Cream offers

an effective alternative

against signs of aging

with its plant-derived

Bakuchiol content.

Enhanced with

fermented black rice

extract and hyaluronate,

the formula helps

reduce the appearance

of fine lines, maintain

moisture balance, and

brighten the eye area. Its lightweight, fastabsorbing

texture ensures comfortable

use in both morning and evening routines.

A cleansing ritual that melts away

the day

Removing makeup and daily buildup

is one of the most comforting steps

in skincare. Banila Co Clean It Zero

Cleansing Balm – Snoopy Edition

combines high-performance formulation

with a playful twist, transforming this step

into a delightful ritual.

Its oil-based texture effortlessly

dissolves even waterproof makeup while

maintaining the

skin’s natural

moisture balance

and delivering

deep cleansing.

Presented with a

special Snoopythemed

charm,

the product adds

a nostalgic and

energetic character to any routine.

Intense hydration, instant vitality

Deep hydration remains essential to

strengthen the skin’s resilience against

time and environmental factors. SNP

Collagen Bounce Up Hyperactive

Gel Mask, formulated with a high

concentration of collagen, aims to

provide immediate freshness and

improved elasticity.

Its unique gel texture supports deeper absorption of active

ingredients, while its transparent transformation during

application makes its performance visibly noticeable. For

skin in need of intensive moisture, it offers a practical and

effective care solution.

The destination for skincare: Watsons

Transforming skincare into a conscious, enjoyable, and

sustainable ritual, Watsons accompanies the skin at every

step with need-focused products, trusted brands, and

a professional selection. Essential skincare steps await

discovery at Watsons stores, on the Watsons mobile app,

and at watsons.com.tr.

88 May 2026

( Events

COSMOPROF WORLDWIDE BOLOGNA

2026 A “POWERFUL TOOL” FOR

INTERNATIONALIZATION

The fair brings together the entire beauty value chain–from raw materials and

packaging at Cosmopack, to finished products at Cosmo Perfumery & Cosmetics,

and professional channel categories at Cosmo Hair & Nail & Beauty Salon.

Cosmoprof Worldwide Bologna 2026 in Italy will

be highly influential and engaging for visitors,

with an array of new networking areas, curated

and immersive educational spaces, and a highly

streamlined show design.

With 3,000+ exhibitors from over 60 countries across 170,000

m2, the 57th edition of the internationally recognized trade

fair will see leading brands, smart startups, major suppliers,

worldwide distributors and trend experts come together to

inspire the next wave of beauty innovation. Held March 26-29

in Bologna, Italy, and set to draw in 255,000+ international

visitors, the fair features three dedicated trade show spaces

– Cosmopack, Cosmo Perfumery & Cosmetics and Cosmo

Hair & Nail & Beauty Salon – grouping products, trends and

specialties together to help visitors

navigate and engage with beauty

forerunners.

“Cosmoprof Worldwide Bologna

2026 will be a must-attend event

for beauty businesses globally,”

said Enrico Zannini, General Director, at

BolognaFiere Cosmoprof. “Cosmoprof

Worldwide Bologna has always been a

powerful tool for internationalization –

both for exhibitors and visitors –thanks

to its globally representative attendance.

And in a moment of geopolitical

uncertainty, this strong international

footprint allows brands to diversify their

target markets and reduce dependence

on any single geography.”

Unlike vertical-only

tradeshows, Cosmoprof Worldwide

Bologna brings together the entire

beauty value chain–from raw materials

and packaging at Cosmopack, to

finished products at Cosmo Perfumery

& Cosmetics, and professional channel

categories at Cosmo Hair & Nail &

Beauty Salon. This breadth means

visitors can scout, source and build

partnerships in one trip. “For many

buyers, Cosmoprof Worldwide Bologna

is the event where they can meet

top-level decision-makers, assess

innovation, and validate the credibility

and manufacturing strength of potential

partners,” Zannini said.

90 May 2026

(

Companies

THE NEW DEFINITION OF VOLUME:

HAIR EMPOWERED BY PLANTS

Aveda delivers 24-hour fullness for fine hair with its renewed Pure Abundance

collection and the new Abundant Blowout Volumising Mist.

Blending nature-inspired ingredients with

scientific innovation, Aveda renews its

Pure Abundance collection developed

specifically for fine hair, while expanding

its volume promise with the introduction of the

new Abundant Blowout Volumising Mist. This

next-generation approach, powered by plantbased,

high-performance, and vegan formulas,

goes beyond instant lift—delivering long-lasting

fullness, shine, and resilience for up to 24 hours.

Blowout effect that lasts 24 hours with

Abundant Blowout Mist

Completing the Pure Abundance ritual,

the new Abundant Blowout Volumising Mist

delivers professional-level performance

developed in collaboration with Aveda

Artists. Its heat-activated, naturally

derived carbon complex lifts the

hair without heaviness, ensuring a

voluminous look throughout the day.

A powerful ritual designed for fine hair

Aveda’s renewed Pure Abundance collection

is built on the idea that fine hair can gain

volume without losing its natural feel. The

three-step volumising ritual—consisting of

a shampoo, conditioner, and styling mist—

provides up to four times more volume in just

one use.

At the heart of the new formulation is certified

organic amaranth seed extract, which coats the

hair fibre to enhance the feeling of fullness while

helping reduce breakage caused by brushing by

up to 85%. The formula also boosts natural shine

by up to three times and offers heat protection up

to 230°C, supporting the hair throughout the styling

process.

Products included in the Pure Abundance

collection:

Volumising Shampoo: Gently removes excess oil

and buildup, preparing the hair for volume without

weighing it down.

Volumising Conditioner:

Strengthens the hair

with a lightweight yet

effective texture,

detangles, and

helps reduce

breakage.

Volumising Styling

Mist: Lifts the hair to

create an ideal base

for voluminous styles

while providing heat protection.

With formulas that are 95% naturally derived

and fully vegan, the collection transforms the

care routine into a sensory experience with

an aroma composed of pure flower and plant

essences such as jasmine, peppermint,

palmarosa, and ylang ylang.

A powerful message from Aveda

Aveda Global Creative Director Antoinette

Beenders shares her perspective on the new

collection:

“Fine hair can look strong, full, and confident.

With the Pure Abundance collection and

Abundant Blowout Mist, we combine the power

of nature with science to give hair not only

volume, but confidence.”

Key ingredients include:

Rice Protein: Adds thickness and

a fuller feel to the hair fibres.

Pullulan Ferment: Enhances

separation between strands for

more defined volume.

Sugar Cane: Improves grip,

helping the blowout last

longer.

Thanks to its lightweight spray texture,

the mist forms a protective barrier against

humidity while preserving the hair’s natural

movement. It offers heat protection up to 230°C

and combines care with performance through

its 98% naturally derived, vegan formula.

Aveda’s signature aroma, composed of 25 pure

flower and plant essences, delivers a calming

effect during application.

Sustainability remains Aveda’s signature

With the Pure Abundance collection

and Abundant Blowout

Mist, Aveda

continues its strong

commitment to

sustainable

beauty. All

packaging

is made from

100% postconsumer

recycled

(PCR) materials,

while vegan, cruelty-free, and Leaping

Bunny–approved formulas reflect a care

philosophy rooted in respect for nature.

The brand’s transparent approach extends

beyond ingredients to how, where, and

from which sources those ingredients are

obtained.

( Events

COSMOPROF NORTH AMERICA LAS

VEGAS RETURNS FOR ITS 23RD EDITION

AS THE MOST IMPORTANT THREE DAYS

FOR BEAUTY IN NORTH AMERICA

Cosmoprof North America Las Vegas(CPNA),

the leading B2B beauty trade show in the

Americas, returns for its 23rd edition from July 13

- 15, 2026, at Mandalay Bay Convention Center.

Recognized as the most important three days for beauty

in North America, the event will once again bring together

the full beauty ecosystem, from emerging brands to global

leaders, across retail, supply chain, and innovation.

At a time when the beauty industry is evolving rapidly,

with shifting consumer behavior, changing retail models,

and global market

dynamics reshaping

how and where

business gets

done, CPNA offers

a vital platform

for connection,

discovery, and

actionable insights.

In moments like this,

showing up matters,

and Cosmoprof

North America Las

Vegas is where the

industry comes

together to move

forward.

The 2026 edition

is expected

to attract more than 1,000 exhibitors spanning skin

care, makeup, fragrance, hair care, and nails, along

with Cosmopack, the only event in the Americas dedicated

to the entire beauty supply chain. From formulation and

ingredients to packaging and finished products, CPNA

remains unmatched in its comprehensive scope. This

year will also place a strong focus on Korean beauty,

highlighting one of the fastest growing and most influential

sectors in the global market.

92 May 2026

13-16

2026

Southeast Asia’s Premier

B2B Beauty Exhibition

2026

06.13 -06.16

[SAT]

[TUE]

Kuala Lumpur Convention Centre,Malaysia

2027

05.1 - 05.4

[SAT]

[TUE]

Kuala Lumpur Convention Centre,Malaysia

( Events

TURKISH COSMETICS TAKE THE

STAGE IN MIAMI

Under the leadership of İKMİB, Turkish brands strengthened their presence in the

U.S. market at Cosmoprof North America Miami 2026.

Aligned with its global growth

ambitions, the Turkish cosmetics

sector continues to expand its

footprint in the U.S. market.

The Istanbul Chemicals and Chemical

Products Exporters’ Association (İKMİB)

successfully organized Türkiye’s national

participation for the third time within

the scope of Cosmoprof North America

Miami, held for the second time this year

in Miami, USA. Taking place between

January 27–29, 2026, the fair provided 33

Turkish companies with the opportunity to

showcase their innovative products and

brands to international buyers.

Held in key global hubs such as Bologna,

Hong Kong, Mumbai, and Bangkok,

Cosmoprof exhibitions have long shaped

the industry in the U.S. through their

Las Vegas edition. As of 2024, Miami

has joined this global calendar. With its

strategic location and role as a gateway

to the Latin American market, Miami has Adil Pelister, Chairman of İKMİB

rapidly emerged as one of the industry’s

new centers of attraction. In this context,

the national participation organization for the 2026 edition

of Cosmoprof North America Miami was once again

successfully carried out by İKMİB.

Strong representation with 33

Turkish companies

Bringing together global players

from the cosmetics and beauty

industry, the fair hosted a total of

33 companies from Türkiye—19

participating within the national

pavilion and 14 through individual

stands. Turkish exhibitors

presented their innovative

solutions across cosmetics,

personal care, fragrances, natural

products, cleaning products,

and related sub-sectors to

international buyers and industry

professionals.

With its high quality standards,

flexible production capabilities,

and R&D-driven approach,

the Turkish cosmetics sector

once again demonstrated its

competitive strength in the U.S.

market through the diverse

product range showcased in

Miami.

High-level visits and industry meetings

During the fair, Turkish company stands were visited by

94 May 2026

Resul Şahinol, Consul General of the Republic of Türkiye

in Miami; Ömer İnce, Trade Counselor of the Republic

of Türkiye in Miami; Simru Korur Toprak, Assistant Trade

Counselor; Mehmet İmer Özer, Vice Chairman of the İKMİB

Board; Uğur Adıyaman, Member of the İKMİB Board; and

Süleyman Özgür Öztürk, TIM Delegate.

In addition, Saadettin Çağan, Chairman of the Board of

the Mediterranean Chemicals and Chemical Products

Exporters’ Association (AKİB); Board Member İmam Gazali

Hıradağı; and Osman Erşahan, Deputy Secretary General

of AKİB, attended the fair, held one-on-one meetings with

participating companies, and conveyed their best wishes

to sector representatives.

“The U.S. market plays a key role in our cosmetics

exports”

Commenting on the fair, Adil Pelister, Chairman of İKMİB

highlighted the strategic importance of the U.S. market and

stated:

“The Turkish cosmetics sector continues to strengthen

its position in global markets with its quality, innovation,

and high production capacity. The U.S. market represents

a critical threshold for our industry. In essential oils,

cosmetics, and soap exports, the U.S. is currently our

second-largest export destination. In 2025, our cosmetics

exports to the U.S. increased by approximately 17%,

reaching USD 155.4 million. In January 2026 alone, exports

rose by 9.89% to USD 10 million.”

Emphasizing İKMİB’s goal of transforming this potential into

sustainable commercial relationships, Pelister added:

“By organizing the national participation at Cosmoprof

North America Miami for the third time, we aim to enhance

the visibility of our companies in the U.S. market, support

the development of new collaborations, and help establish

long-term commercial partnerships. We believe this fair

will pave the way for strong connections that will further

accelerate our exports.”

A strong step toward global growth targets

The national participation organization led by İKMİB not

only increased the visibility of the Turkish cosmetics sector

in the U.S. and across the American continent, but also

made a significant contribution to goals such as branding,

value-added exports, and long-term market depth.

From Miami to the world, Turkish cosmetics once again

demonstrated its strong position in global competition.

May 2026

95

( Companies

“FRESHNESS IS NOT A PROMISE, IT’S

A DISCIPLINE”

New beginnings are rarely shaped by big decisions; more often, they grow out

of small yet consistent habits. Skincare is one of them. Austrian fresh cosmetics

brand RINGANA offers a high-performance yet skin-friendly approach, guided by

science and inspired by nature’s purity. With fresh formulations free from chemical

preservatives and produced with individual expiry dates, RINGANA places longterm

skin health at the center of beauty—rather than chasing instant results.

This philosophy, which the brand defines as

“absolute freshness,” goes beyond nourishing the

skin; it creates space for the skin to restore its own

balance. RINGANA’s adaptable fresh facial care

routine, suitable for different skin types, delivers cleansing,

balancing, hydration, and protection in just four essential

steps.

STEP 1 | Cleansing without stressing the skin

Healthy skin begins with proper cleansing. RINGANA

approaches this first step with formulas that hydrate rather

than dry out the skin.

RINGANA FRESH cleanser

This gentle cleanser, made with

COSMOS-certified organic and

natural ingredients, removes dirt and

makeup while maintaining the skin’s

natural acid balance.

Green tea extract deeply yet gently

cleanses the skin.

A botanical complex of sweet clover,

jojoba, and ginkgo helps rebalance

the skin.

Birch sugar and orange juice

provide moisture,

while chia seed, almond, and grape

seed oils nourish and soften the skin.

RINGANA FRESH cleansing water

Enhanced with micellar technology, this formula cleanses

without the need for rinsing while also caring for the skin.

Hyaluronic Acid delivers intensive hydration.

Bioflavonoids help refine the appearance of pores and

support sebum balance.

Aloe vera, cherry juice, and botanical extracts soothe the

skin.

Safe for use on the face, neck, décolleté, and even the eye

area.

STEP 2 | Restoring the skin’s natural balance

In the RINGANA routine, toner is not a complementary

step—it is a key one.

RINGANA FRESH tonic calm

Developed for sensitive, dry, and easily irritated skin,

this soothing toner calms the skin while

strengthening the barrier.

Lactic acid bacteria support the skin’s

natural flora.

Anise berry and Tasmanian mountain

pepper help reduce redness.

Hibiscus extract supports renewal,

while sugar beet–derived betaine provides

long-lasting hydration.

RINGANA FRESH tonic pure

Designed for oily and acne-prone skin, this

toner offers purifying balance.

Mandarin Melon Berry (Che fruit) supports

sebum control.

Zinc PCA helps reduce imperfections while

maintaining moisture.

Maritime pine extract provides antioxidant

protection.

Botanical complexes strengthen the skin barrier, while

fresh aloe vera juice leaves a refreshing feel.

STEP 3 | More than hydration: restructuring the skin

RINGANA FRESH hydro serum

Containing six different types of hyaluronic acid, this

intensive hydrating serum supports moisture balance

across all skin layers.

A peptide complex stimulates cell renewal.

Fermented plant extracts help reduce

redness.

Beetroot extract supports the activation of

vitamin D.

With its lightweight texture and delicate

rose aroma, it leaves the skin feeling silky

smooth.

RINGANA FRESH anti-wrinkle serum

Offering a natural “botox-like effect,” this

serum targets expression lines.

Four different peptides help reduce the

appearance of wrinkles.

Paracress extract provides an instant

firming effect.

Olive sprout stem cell extract supports skin

regeneration.

The skin appears plumper, smoother, and

more radiant.

96 May 2026

( Companies

STEP 4 | Protecting and strengthening the skin

RINGANA offers its moisturising creams in three different

formulations, tailored to skin type:

cream light: Lightweight, balancing care for oily skin

cream medium: Ideal moisture balance for normal and

combination skin

cream rich: Intensive nourishment

for dry skin

All creams are

COSMOScertified

and

focus on

strengthening the skin barrier with ceramide complexes,

natural moisturising factors (NMF), and plant-based oils.

Extra protection and natural radiance

RINGANA FRESH sunscreen face SPF 30

Provides UVA and UVB protection with a mineral filter

based on natural zinc oxide. Antioxidants and soothing

botanical extracts support the skin barrier.

RINGANA FRESH tinted moisturiser SPF 30

Available in four shades, it offers

light coverage, healthy radiance,

and reliable sun protection. A

multifunctional alternative for those

seeking a natural, even, and

vibrant complexion.

98 May 2026

Beauty Turkiye May 2026

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