AgriWorld UK Issue 601

May 2026 | Issue 601

Tel: 01562 756960

www.industryupdate.co.uk/agriworld-uk

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Finance For Your

Farming Future

Innovative Finance Solutions

Page 22

Morris

Lubricants

8 Datatag

12 Trek Group

14

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CONTENTS

What’s in

this month

Farm & Estate

Asset Finance

Editor

Recommends

Morris

Lubricants

The Cereal

Event Preview

5

8

9

13

Fruehauf

The Cereal

Event Preview

11

14

Front cover photo by Farm & Estate Asset Finance:

https://farmestateassetfinance.com

Industry Update covers a range of activities in the

UK market – from publishing to training, from

exhibitions to general updates. Our aim is to reach

genuine buyers within the UK. With exciting and

insightful updates in the UK industries, Industry

Update covers a huge range of marketing possibilities

and provides a fantastic service with cost-effective

prices to promote your products and services.

12

Sponsored by

Tel: 01562 756960

www.industryupdate.co.uk/agriworld-uk

May 2026 | Issue 601

Download our iOS app and Android app

The entire content of this

publication is advertorial based.

To place an advertorial or an advert,

please call 01562 756960.

Leading Combine Parts

Supplier in Wisbech

Expertise in

Combine Parts

Dedicated to UK

Agriculture

Unmatched Quality

and Service

Situated in the heart of Wisbech, Cambridgeshire, Harvester Parts Ltd is

your trusted partner in sustaining the vitality of UK agriculture. As dedicated

specialists in combine parts, we are committed to ensuring that the beating

heart of British farming thrives with resilience and efficiency.

WE STOCK PARTS

FOR THE BELOW

Outback Wrap

Outback wrap is a simple hose

identification system that

doesn’t become brittle like

other hose tags or identifiers.

The colour is part of the

molding process so it won’t

fade overtime. The wrap is

primarily utilised in agriculture,

but can also be used on any

equipment that requires cables,

cords, wires, hoses, and also

computer, sound or gaming

equipment to be protected

from wear or damage.

This product helps simplify

connecting equipment to the

tractor with colour and number

identification. Here are some

positives to using Outback Wrap:

ä Can withstand temperatures

from -50 o C to +100 o C

ä It’s Polyethylene so it won’t

crack or fade.

ä They aren’t affected by

grease, oil, or dirt so they

are easily cleaned with any

solvent or soap

ä No tools are required and

they are easily changed to

suit the operator.

Fire Safety

Sticks

The Fire Safety Stick (FSS)

is a manual, portable fire

extinguishing device. It uses

a Potassium ion jet (a unique

method among conventional

fire extinguishers) that works

by interrupting a fire’s chain of

reaction (the ‘auto-catalyst’ of

the fire).

Fire Safety Stick is composed

of stable, solid minerals; it

does not contain gas and is not

pressurised. The aerosol-like

jet is only produced when the

charger is struck with its base.

The produced aerosol jet is free

of thrust and is essentially an

inert salt that emits gas already

present in the atmosphere.

Take a look at some of the

comparisons below to show

why fire safety sticks are a

brilliant idea.

Oxrocks

Adaptors

No more mess – This adapter

makes greasing hassle free.

It converts the old metal

cartridge with plunger into

the new screw cartridges. The

metal cartridge is no longer

required. Just simply remove

the metal cartridge and insert

the oxrock adapter, once you

have tightened, place your

grease cartridge in and tighten

correctly and the grease gun

is good to go. No bleeding

required. It saves time changing

the cartridge and also saves

a lot of mess. Rather than

struggling to remove the

grease cartridge from the metal

cartridge and getting grease

everywhere in the process,

there is now the simplified way

of unscrewing and screwing

back in. Greasing made easy!

Visit harvesterpartsltd.com

Email harvesterpartsltd@gmail.com

Contact 07774 273822

Supporting the future of farming finance

hether it’s upgrading machinery, improving

Winfrastructure or managing cash flow between

seasons, access to the right finance can shape the future

of a business. That’s where Farm & Estate Asset Finance

Ltd is carving out its place.

Editor Recommends

Based in Aberdeenshire and established in 2022,

the company focuses on helping farmers and rural

businesses secure funding that genuinely fits the way

they operate. Rather than pushing standard lending

packages, its approach is built around understanding

each client’s situation and finding finance that works

in practice, not just on paper.

Agriculture is unlike most other sectors. Income can be

seasonal, costs are often front-loaded, and long-term

investment is essential. This creates a need for funding

that is both flexible and realistic. Farm & Estate Asset

Finance acts as a link between borrowers and lenders,

helping to structure agreements that reflect the

pressures and opportunities within farming.

A key part of the business is its straightforward,

personal approach. For many farmers, navigating finance

options can feel unnecessarily complicated. By keeping

communication clear and accessible, and by taking the

time to understand individual businesses, the company

aims to remove some of that friction and make the

process more manageable.

There is also a broader shift underway within agricultural

finance. As farms look to diversify, adopt new technologies

and respond to changing market conditions, demand is

growing for advice that is rooted in sector knowledge.

Smaller, specialist firms are increasingly stepping into this

space, offering a level of focus and flexibility that larger

institutions can sometimes struggle to match.

Although still a relatively young company, Farm &

Estate Asset Finance reflects this changing landscape.

Its emphasis on tailored solutions and close client

relationships highlights the importance of understanding

farming not just as a business, but as a way of life shaped

by long-term planning and careful investment.

In an industry where margins are tight and timing is

critical, having the right financial support can make all

the difference. By working closely with its clients and

keeping its approach practical and grounded, Farm

& Estate Asset Finance is helping to ensure that rural

businesses are better equipped for whatever comes next.

For more information, please see below:

T 01346 235245

M 07583 660015

office@farmestateassetfinance.com

https://farmestateassetfinance.com

AgriWorld UK is sponsored by Individual Systems – see them on page 9 5

Cereals The Arable Event Preview

Driving the next

chapter of UK

agriculture

Cereals is the leading technical event for arable

farmers and will be hosted by Jeremy Clarkson,

Diddly Squat Farm on the 10th & 11th June 2026

Cereals Event 2026 returns this June with

renewed scale, energy and relevance, bringing

Ttogether the very best of the UK’s arable sector

for two days of innovation, networking and practical

insight. The event promises to be one of the most talkedabout

dates in the agricultural calendar, both for its

high-profile setting and its forward-looking agenda.

Widely regarded as the UK’s flagship arable farming

event, Cereals has built its reputation on delivering

hands-on, technically focused experiences that help

farmers, agronomists and industry professionals

stay ahead in a rapidly evolving sector. This year is no

exception. With more than 25,000 visitors expected and

upwards of 550-650 exhibitors in attendance, the event

will once again serve as a vital meeting point for the

entire crop production supply chain.

A key talking point for 2026 is its host venue. Made

famous by Clarkson’s Farm and owned by Jeremy

Clarkson, Diddly Squat Farm provides a unique and

high profile backdrop. Beyond the novelty factor, the site

offers a larger footprint, allowing organisers to expand

features, accommodate more exhibitors and introduce

new attractions that reflect the changing face of modern

agriculture.

At its core, Cereals 2026 is about innovation in action.

Across the site, visitors will find hundreds of exhibitors

showcasing the latest products, services and technologies

shaping the future of farming from seed varieties and

crop protection solutions to machinery, agri-tech and

data-driven systems. The breadth of expertise on display

makes the event not just an exhibition, but a working

hub of ideas where attendees can engage directly with

manufacturers, advisors and fellow professionals.

One of the standout attractions remains the live

machinery demonstrations, where leading brands put

their equipment through its paces in real field conditions.

These sessions offer invaluable insight into performance,

efficiency and practical application, bridging the gap

between theory and on-farm

reality. Complementing this is

the Sprays and Sprayers Arena,

a long-established highlight

that showcases cutting-edge

crop protection technology and

precision application techniques,

alongside live demos from major

manufacturers.

Equally important

is the event’s

strong focus on

knowledge sharing

and agronomic

insight. Features

such as the

Niab Soil Hole

allow visitors to

quite literally

dig beneath the

surface, exploring

soil structure, rotations and regenerative practices in a

tangible, visual way. Meanwhile, the Land Drainage Hub

provides practical guidance on improving productivity and

managing increasingly challenging weather conditions,

topics that are becoming ever more critical in the face of

climate change.

Cereals 2026 also places a clear emphasis on the next

generation of farmers. Initiatives like Kaleb’s Korner,

fronted by Kaleb Cooper will offer a dedicated space for

younger attendees to connect, learn and engage with the

industry. Alongside this, the Young Farmers Programme

and networking reception create opportunities for

collaboration, mentorship and career development,

reinforcing the event’s role in supporting the future

of agriculture.

Beyond the technical and educational elements, there is

also a strong social and networking dimension. Features

such as Jeremy’s Hops & Harmony Bar provide a more

relaxed setting for meetings, conversations and informal

connections, an important aspect of an event that thrives

on bringing people together. These spaces reflect the

broader culture of the industry, where relationships and

shared experience are just as valuable as innovation.

Another highlight is the inclusion of

interactive and engaging features

designed to spark conversation around

wellbeing and lifestyle within the industry. The Farmers

Weekly ‘Britain’s Fittest Farmer’ competition, for example,

adds a lighter, yet meaningful dimension, highlighting

the importance of physical and mental health in a sector

that is becoming more mechanised and, in some ways,

more sedentary.

Despite its scale and growing popularity, Cereals remains

a trade-focused event, open exclusively to farmers and

industry professionals. This ensures that discussions,

demonstrations and networking opportunities remain

highly relevant and practical, maintaining the event’s

long-standing reputation for quality and purpose.

Ultimately, what sets the Cereals Event apart is its

ability to balance tradition with innovation. It honours

the core principles of farming productivity, resilience

and sustainability, while embracing new technologies,

ideas and ways of working. In doing so, it provides a

platform where the industry can not only showcase its

achievements but also confront its challenges head-on.


https://www.thecerealsevent.co.uk

New additions for 2026 further enhance the visitor

experience. With expanded zones, including areas

dedicated to livestock and broader farm diversification,

to reflect the increasingly integrated nature of modern

farming businesses. This evolution ensures the event

remains relevant not only to traditional arable operations

but also to those exploring new income streams and

sustainable practices.

6

AgriWorld UK is sponsored by Individual Systems – see them on page 9

Meet Swisspearl Cemsix

at Cereals

We are pleased to be heading to

Cereals this year and would

love you to join us at Stand IM127

to take a closer look at Swisspearl

Cemsix 6” profile.

Cemsix has long been a trusted

choice for agricultural buildings,

offering a reliable, fibre cement

corrugated roofing solution

designed to stand up to tough farm

environments. The range is BBA

Approved and comes with a 30 year

product guarantee, plus a 10 year

colour stability guarantee, giving real

reassurance long after installation.

Available in four popular colours,

Swisspearl Cemsix is supported by

a full range

of colour

matched

accessories,

including

ridges,

barge boards

and more.

Everything is

stocked in the

UK, helping

to keep lead

times short

and projects on track. With a

nationwide network of trusted

stockists, Cemsix is easy to source

and install whatever the size of

your project. It is a system relied

upon by leading names in farming,

where performance and longevity

genuinely matter. If you value

quality, consistency and peace of

mind, come and see Swisspearl

Cemsix in person.

Visit us at Cereals at Stand IM127.

Contact

T +44 (0)20 3372 2300

customerservices@gb.swisspearl.com

www.swisspearl.com/en-uk

From data to field: Maschio

Gaspardo’s agriculture 4.0

aschio Gaspardo UK Limited will

Mbe exhibiting at the Cereals Event

2026 on Stand 738.

Maschio Gaspardo is a global leader

in agricultural machinery and smart

farming solutions, providing equipment

and digital technologies that support

the full crop cycle from soil preparation

and seeding to fertilisation and crop

care. As an exhibitor at the Cereals

Event 2026, the company is showcasing

its commitment to advancing modern

arable farming through its Agriculture

4.0 offering.

At the core of its proposition is precision

agriculture driven by data. Through

ISOBUS-compatible machinery and its

MG Live platform, Maschio Gaspardo

enables real-time communication

between implements and tractors,

allowing farmers to monitor operations

such as seeding and planting with

accuracy and efficiency. This connected

system provides geolocation tracking,

performance data and remote

diagnostics via app or web portal,

helping reduce costs, optimise inputs

and improve decision-making.

The company’s approach focuses

on sustainability and productivity,

combining advanced sensors,

automation and digital management

tools to ensure traceability across the

farming process. Its machinery range

covers tillage, drilling, fertilisation and

crop protection and integrates these

technologies to deliver higher yields

with lower environmental impact.


T 01522 448161

info@maschiogaspardo.com

https://www.maschiogaspardo.com/en_uk


Specialist power, pumping and

site equipment supplier for

agriculture and arable farming

tuart Group will be exhibiting at the

SCereals Event 2026 on Stand 614.

Stuart Group Ltd is a UK-based

specialist supplier and service provider

focused on power generation, pumping

systems and site support equipment

for the agriculture and arable farming

industries. Importantly, the company

is an authorised dealer for FG Wilson

generators and Xylem Godwin pumps,

giving it access to a wide range of

high-performance industrial equipment

designed for reliable operation in

demanding environments.

Their core offering includes new and

used diesel generators, portable and

industrial pumps, lighting towers, power

distribution systems, fuel storage tanks,

hoses, and Bauer-type fittings, along

with a broad inventory of spare parts

and accessories. What’s more, they also

provide hire services for generators,

pumps, and lighting towers.

For the arable and agricultural sectors,

Stuart Group’s equipment is commonly

used for irrigation, water transfer,

drainage, dewatering, and flood

management, helping farms manage

water supply and excess water effectively

across fields and storage systems. Their

pump systems and generators support

remote and off-grid operations where

dependable power and water movement

are essential. Alongside equipment

supply, they provide full turnkey

services including site installation,

commissioning, testing, and ongoing

maintenance support.

A key part of its offering is operational

support services such as fuel management

solutions, ensuring equipment runs

efficiently on long-duration projects.

With a large stockholding of both new and

used assets, Stuart Group is positioned

to deliver rapid deployment solutions,

and overall, acts as a full-service partner

supplying and supporting critical power

and pumping infrastructure.


T 01953 454540

https://www.stuartgroup.co.uk

Prepare the soil better for

tomorrow

Grégoire Besson will be located with

Maschio Gaspardo at the Cereals

event 2026.

Grégoire Besson is a long-established

manufacturer of agricultural machinery,

with origins dating back to 1802. The

company specialises in soil cultivation

equipment, designing, producing,

and distributing tools that help

farmers prepare land efficiently and

sustainably. Its focus is on improving

soil management to meet modern

agricultural challenges, particularly the

need for higher productivity and longterm

soil health.

The company offers a wide range of

machinery suited to tractors from 50 to

600 horsepower. Its product portfolio

includes ploughs (both mounted and

semi-mounted), disc-based equipment

such as harrows and cultivators, and

tine tools like subsoilers, chisels, and

seed-bed preparators. These machines

are designed to suit different soil

conditions and farming systems,

allowing farmers to optimise field

preparation before planting.

In addition, Grégoire Besson integrates

mechanical and hydraulic systems into

its equipment to enhance efficiency

and adaptability. The company’s solutions

aim to support sustainable agriculture

by improving soil structure, reducing

compaction, and enabling better crop

establishment. Positioned as a specialist

in soil preparation technology, Grégoire

Besson helps farmers achieve productive

and environmentally responsible

farming practices.

Please see Stand 738.


T 01522 448161

https://www.gregoire-besson.com/en



Guy Martin revisits Morris Lubricants’ factory for new

video series

UK manufacturer Morris Lubricants has

reunited with brand ambassador Guy Martin

– the popular lorry mechanic, motorbike racer,

tractor lover, TV presenter, and engineering

enthusiast – for a new video series covering the

manufacture, filling, and distribution of its highquality

range of oils and lubricants.

The new videos follow the previous 2022 series

about how oil is made, which proved a stunning

success, with an immense number of views across

the Morris Lubricants’ social media platforms.

Designed to provide important information

before choosing a lubricant brand, the videos

show Guy and Morris Lubricants’ Technology

Manager, Adrian Hill, inspect the new £6 million

operational developments that have been made

at Morris Lubricants’ factory and facilities in

Shrewsbury. This video series also provides a rare

behind-the-scenes look at how Morris Lubricants

manufactures and distributes its high-quality

products around the world.

These episodes include details of a new stainlesssteel

tank farm to meet the increased demand for

various product formulations; an updated pigging

system that minimises waste between production

runs; and a new bulk blending tank with ultrasonic

blending capabilities for faster, more flexible

and sustainable bulk manufacture of oils

and lubricants.

Adrian then shows Guy, Morris

Lubricants’ new Worldwide

Distribution Centre, where

they look at how the company

distributes its high-quality

oils, lubricants, and greases

throughout the UK and to over

100 countries across the globe.

Guy comments, “It

was so impressive to

see everything Morris

Lubricants have

done since I was last

at the factory. They

have clearly spent

money in all the right

places, and what

shines through is

how the aim is always

to produce the best,

get it done right, and

never cut corners.

It’s great to see a

British manufacturer

investing like this.”

Adrian adds, “It was brilliant to invite Guy

back to show him the boost we’ve had in our

manufacturing, production, storage, and logistics

capabilities. Once again, his enthusiasm was

infectious. The new video series makes a perfect

resource and insight for professional mechanics,

service engineers, maintenance technicians as

well as keen end users, avid DIYers, occasional

hobbyists plus anyone else interested in our highquality

oils, lubricants and greases.”

Please see us at Stand 342.

To find out more about each episode,

head to the Guy Martin brand ambassadorlanding

page on the Morris Lubricants’

website: www.morrislubricants.co.uk

8


Individual Systems Ltd: Intelligent

grain & crop management, redefined

ndividual Systems Ltd based in Warwickshire, provides

Iintelligently driven grain and crop management systems

to meet the needs of the most demanding Grain stores/Feed

Mills across the UK. Our expertise ensures customers can

navigate traceability, regulation, and quality to operate with

confidence in the demanding and evolving business landscape.

Our experience and strong reputation have positioned us as

a trusted supplier across the entire supply chain, supporting

all crop markets with management solutions powered by our

market-leading FreeVision Grain Management Software.

FreeVision can be configured to align with all business

processes, enabling the capture, assessment, and validation

of data against both reference and real-time inputs. Where

necessary, it can also restrict transactions from progressing

until the appropriate management approval is obtained.

From initial ANPR capture, vehicle arrival, through

sampling to unloading/loading operations, FreeVision

manages the entire workflow within a single system. This

includes contract validation, laboratory testing, weighing,

and final discharge or loading. Data and Reporting are fast

and managed by Weighbridge, Ops & Finance teams alike.

Delivering an intuitive and highly accessible platform for

both internal teams and external clients.

Individual Systems Ltd operate both ISO: 9001:2015

and ISO: 27001:2022 to ensure both our processes and

protection of customer data are at the highest level.

See us at Stand 453.

Please visit

T 01789 335300

info@individual-systems.co.uk

http://www.individual-systems.co.uk

Security & safety with ATVTrac

TVTrac, the dedicated security machinery

Atracking specialists, continue their mission

to get farmers and landowners to take security

and safety more seriously, as machinery theft

continues to hit.

With NFU’s rural crime report showing ATV

and associated machinery theft still a big issue,

ATVTrac continues to help protect farmers, both

from a security perspective and with safety too,

thanks to the unit’s multi-tech approach that

tracks theft, vehicle position and can even notify

of a roll-over situation.

With flexible installation on any type of

machinery, and using multi-tier technology,

featuring GPS, GPRS and Radio Frequency,

ATVTrac offers real-time location information, while

informing the owner of unauthorised movement through

text, email and phone call.

Should a theft occur, ATVTrac has a 24-hour monitored

call centre to track the device, liaising with police or

Partner Company Securitas to recover the stolen asset

and return it in a hassle-free way.

Murphys Direct UK:

Reliable nationwide

solid fuel supply

urphys Direct

MUK is a leading

wholesale solid fuel

supplier, delivering

high-quality palletised

coal, smokeless fuel,

and bulk fuel solutions

to merchants, petrol

stations, and trade

customers across the

UK. With a strong

reputation built

on reliability and

service, we supply

businesses nationwide

with consistent,

competitively priced

fuel they can depend on.

In addition to our wholesale offering, we also supply the

general public, providing convenient delivery services

across England, Scotland, Wales, and Northern Ireland.

Whether you’re a business stocking up or a homeowner

preparing for the colder months, Murphys Direct UK

makes ordering fuel simple and hassle-free.

Our extensive product range includes premium

household coal, smokeless fuels, and logs, ensuring

we have the right solution for every need. Backed by

thousands of 5-star reviews, our customers trust us

for quality products, dependable delivery, and

excellent service.

Ordering is quick and easy through our online platform,

allowing customers to browse, select, and arrange

delivery in just a few clicks.

Murphys Direct UK – your trusted partner for solid fuel

supply, nationwide.

Please visit us at Stand 818A.

Contact

T 0203 3688 996

https://murphysdirect.co.uk

T +353 19020080

info@sfmenergy.ie

www.eireanngas.ie

AminoA will be exhibiting at the Cereals Event 2026

A

minoA Ltd (AminoA Biostimulants) is a UK-based

agricultural biotechnology company founded in

2014 and based in Cardiff. The company specialises in

highly concentrated crop biostimulants derived from

enzymatically hydrolysed L-α amino acids.

At this year’s Cereals Event, AminoA will place a strong

emphasis on practical, low-input farming. The team will

be demonstrating live low-input crop plots that clearly show

how AminoA BLAAZT enables growers to significantly

reduce nitrogen inputs without compromising

performance. This is achieved by powerfully stimulating

soil microbiology – particularly Protozoa – which

enhances nutrient cycling, improves soil health,

and boosts natural nutrient availability to the crop.

AminoA’s product range – including AminoA STAART,

FLO, GRO, and BLAAZT – is designed to work alongside

conventional fertilisers and crop protection programmes

rather than replacing them. These highly concentrated

formulations improve nutrient uptake, strengthen

root systems, and help crops cope with environmental

stresses such as drought, heat, and chemical pressure.

The products deliver proven benefits across arable crops,

horticulture, fruit production, vineyards, and protected

cropping systems.

In addition, for NFU members, ATVTrac offers further

benefits with the potential to make significant savings

on insurance too, even more so when combined with a

security marking system.

Find us at Stand 780.

For more information on ATVTrac, please visit:

www.atvtrac.co.uk

Richard Phillips MD with AI Chatbot Flynn on

OSR plots Cereals 2026 Diddly Squat

Particular focus will be given to cereals (wheat, barley,

and oilseed rape). AminoA biostimulants help farmers

maintain or improve yields and consistency in reducedinput

and regenerative systems by supporting crop

resilience through better soil biology and more efficient

nutrient use.


Visitors to Stand 1038 will be able to:

❦ See the low-input demonstration plots highlighting the

performance of AminoA BLAAZT

❦ Discuss integration of AminoA products into current

agronomy plans

❦ Review UK field trial results showing improved

nutrient use efficiency and yield stability

❦ Get practical advice on stress management and

building more resilient cropping systems

❦ See live demonstrations of their new AI Bot #Ask Flynn

who features on: www.aminoa.co.uk homepage and

can give crop nutrition advice in any language.

Whether you are looking to cut nitrogen costs, improve

soil biology, or enhance crop performance under tighter

input regimes, the AminoA team will be on hand to

show you how highly concentrated L-α amino acid

biostimulants can deliver real results in the field.

Come and visit AminoA on Stand 1038 at the

Cereals Event 2026.

T +44 (0)1633 894300

M +44 (0)7837 724860

enquiries@aminoa.co.uk

https://www.aminoa.co.uk



Supporting agriculture and beyond

Turner Process Equipment Ltd will be exhibiting

at the Cereals Event 2026 at Stand 559.

Turner Process Equipment Ltd is a UK-based

engineering firm specialising in materials

handling, processing, and storage solutions

for a wide range of industries. Headquartered

in Colchester, the company has roots dating

back to 1939, when its predecessor began

manufacturing grain handling and drying

equipment for the agricultural sector.

Today, the company provides a comprehensive

portfolio of machinery designed to improve

productivity and efficiency across production lines,

particularly in sectors such as cereal processing,

animal feed, food production, and recycling. Its

offering ranges from individual machines such

as cleaners, separators, mills, conveyors, seed

treatment and liquids application systems, to

fully integrated, turnkey processing systems.

A key strength of Turner Process Equipment

lies in its ability to deliver tailored engineering

solutions to clients of all sizes, from small

independent businesses to large multinational

organisations, offering consultancy, project

management, and design expertise alongside

equipment supply.

At the Cereals Event 2026, it will be showcasing

its technologies to the agricultural sector,

Efficiency in storage: Visit Enduramaxx at Cereals 2026

s the UK’s leading manufacturer of rotationally

Amoulded tanks, Enduramaxx is proud to announce

its presence at Cereals 2026. Taking place on the 10th-

11th of June at Diddly Squat Farm, this year’s event

provides the perfect backdrop for growers to explore the

latest in liquid management and storage infrastructure.

particularly its cereal-processing capabilities,

which include cleaning, grading, materials

handling, storage systems and our new range of

seed treatment and liquid applications systems.

a ‘nice-to-have’ to a strategic necessity. Enduramaxx

provides comprehensive systems designed to capture

and store every drop. By combining our robust tanks with

high-quality filter kits and fittings, we help farms reduce

their reliance on mains water and lower operational

costs, all while improving on-farm self-sufficiency.


T 01206 752017

sales@turnerprocessequipment.co.uk

www.turnerprocessequipment.co.uk

Operating from our Lincolnshire factory, Enduramaxx

has established itself as the foremost authority on plastic

water and chemical tanks in the United Kingdom. In an

era where resource efficiency and chemical security are

paramount, our presence at Stand 818 is designed to

provide farmers with robust, long-lasting solutions that

stand the test of time.

The strength of rotational moulding

What sets an Enduramaxx tank apart is our commitment to

the rotational moulding process. This creates a stress-free,

seamless product that is inherently stronger than welded

alternatives. Constructed from high-grade Medium-Density

Polyethylene (MDPE) or Polypropylene (PP), our tanks

are UV-stabilised and built to endure the rigours of the

British climate, whether installed indoors or outdoors.

Harvesting the future

With water volatility becoming a major concern for UK

arable sectors, rainwater harvesting has moved from

Tailored for the modern farm

We understand that no two agricultural operations are

identical. Visitors to our stand can consult with our

team to begin the journey toward a tailored solution.

Our experts act as the bridge between your on-farm

requirements and our in-house CAD and fabrication

teams, ensuring that even the most intricate projects,

from custom sprayer filling stations to large-scale water

harvesting storage, are delivered with precision.

Investing in British quality

As a proud member of the ‘Made in Britain’ initiative,

choosing Enduramaxx is a direct investment in domestic

manufacturing. Our ISO: 9001 and UKAS accreditations

serve as a guarantee of quality, offering peace of mind

from procurement through to installation.

Come and meet the Enduramaxx team at Stand 818

to discuss your requirements, view our latest product

innovations, and discover how our British-made storage

solutions can drive efficiency on your farm this season.

For more information

or to book a consultation

ahead of the show,

visit our website at:

www.enduramaxx.co.uk

or scan the QR code right.

Contact

T +44 (0)1778 562810

sales@enduramaxx.co.uk

10



Fruehauf: Pioneering trailer

engineering in the UK

B

uilt in Lincolnshire, in the rural heart of the

country, Fruehauf has a heritage spanning more

than 115 years. From its early beginnings to

its current position as the United Kingdom’s leading

manufacturer of bulk tipping trailers, the company has

consistently evolved to meet the changing demands of

the haulage and logistics industries. Today, Fruehauf ’s

influence extends beyond the UK, with expanding

operations across Ireland, reinforcing its reputation

as a trusted name in trailer manufacturing.

With two-thirds of their customers coming from the

farming community, Fruehauf has a deep-rooted

passion for agriculture, which was the fire that sparked

the collaboration between Cereals and Fruehauf for the

2026 event, being held at Diddly Squat Farm. The strong

connection to the industry is not only reflected in the

products it manufactured here within the UK, but also

its ongoing commitment to supporting farmers across

the Nation.

Innovation is a core value at Fruehauf, clearly

demonstrated by the launch of the Fruehauf Hydraulic

Drive Bulk Blower Trailer. This marked the company’s

first major product introduction in several years and

represented a bold entry into the animal feed market.

Designed with efficiency and practicality in mind, the

Bulk Blower provides farmers with a reliable solution

for transferring feed materials directly into silos,

streamlining on-farm operations and reducing handling

time. Engineered with an AliBulk body and no internal

electrics, the design prioritises simplicity and reliability,

minimising potential points of failure while ensuring

consistent performance in demanding agricultural

environments.

The Hydraulic Drive Bulk Blower Trailer will be showcased

on Fruehauf’s stand at Cereals, where a team of industry

professionals will be on hand to answer any questions and

provide further insight into its design and capabilities.

Alongside the Bulk Blower, Fruehauf will also be

bringing one of its renowned Planksider Sloper trailers

to the event, finished in a bespoke custom livery for a

customer with a significant presence within the farming

community.

If that isn’t exciting enough, Fruehauf will also be

showcasing the incredible 1,000mph Navistar race truck,

fresh from the British Truck Racing Championship and

driven by CEO Tom O’Rourke. Visitors will have the rare

opportunity to get up close to the iconic machine and see

it in detail outside of a race environment. The famous race

truck has competed across the UK and Europe, building

a strong fanbase throughout motorsport, this experience

brings an exciting racing edge to Fruehauf’s presence at

the event.

During the event, Fruehauf has two packed days planned,

featuring a range of activities designed to engage with

the industry and to celebrate its strong ties to agriculture.

From leading important discussions with industry experts

to hosting a free breakfast on Wednesday morning, the

company aims to connect with farmers and hear how

they can improve the equipment they use day-in-day-out.

Visitors will also have the opportunity to take part in a

free raffle prize draw running across both days. Prizes

include exclusive Fruehauf merchandise, Hawkstone

products and tickets to experience the British Truck Racing

Championship live in person, offering attendees an exciting

chance to take home something special from the event.

As the agricultural industry faces new challenges, Fruehauf

understands that its commitment to listening and responding

to customer needs must remain at the core of everything it

does. This ongoing communication continues to shape every

development, ensuring that as the industry evolves, Fruehauf

evolves with it. The company stands firmly alongside farmers,

today and into the future, as they navigate a new era of

farming with changing demands, regulations and pressures.

Visit Stand 619.

T +44 (0)1476 515515

info@fruehauf.co.uk

http://www.fruehauf.co.uk



Defending British farmers:

Why CESAR still matters

pend any time around an arable farm and you’ll

know – timing is everything. Windows are tight,

Smargins tighter, and when things go wrong, they

tend to do so at exactly the worst moment.

That’s what makes machinery theft more than just an

inconvenience. It’s not just about the value of what’s taken

– it’s about when it’s taken.

Out in the countryside, the reality doesn’t always match

the postcard image. Rural crime is organised, targeted

and persistent. GPS units disappear from tractor roofs

overnight. Quad bikes are lifted in minutes. Larger kit –

telehandlers, tractors – can be gone before anyone notices,

often moved on or out of the country within hours.

And when that happens mid-season, the impact isn’t

theoretical. It’s immediate.

A problem that hasn’t gone away

Figures from the 2025 NFU Mutual Rural Crime Report

make it clear this isn’t a marginal issue. Machinery theft

continues to cost millions each year, with quad bikes and

ATVs among the most commonly targeted with around

1,000 stolen annually across England and Wales.

This isn’t opportunistic crime. It’s planned, it’s efficient

and increasingly it’s difficult to counter with traditional

measures alone.

Why CESAR has become the baseline

Against that backdrop, the industries official security and

registration scheme, CESAR, has quietly become part of

the fabric of modern farm security.

As the UK’s only police-approved equipment registration

scheme, CESAR works on a simple principle: make

machinery harder to steal – and even harder to sell on.

CESAR achieves this through a combination of visible

and covert marking supplied by security marking experts

DATATAG. The familiar white triangular identification

plates act as an immediate and visible deterrent.

Backing this up and carefully concealed beneath the

surface, high frequency RFID transponders, microscopic

Datadots®, unique forensic DNA and a secure national

police accessible database give every machine a traceable

identity that’s extremely difficult to remove.

It’s not about making bold claims – it’s about shifting the

odds. And in practice, CESAR marked machines are far

less attractive targets.

From factory floor to farmyard

One of the clearest signs of CESAR’s impact is how widely it’s

been adopted by the agricultural world. Major manufacturers

such as John Deere, JCB and Case New Holland fit it as

standard on new machines, and retrofitting older kit not

protected is both straightforward and cost-effective.

That growing uptake matters. Theft often comes down

to risk versus reward – anything that complicates

de-identification or makes resale riskier tends to push

criminals elsewhere.

There are practical benefits, too. Many insurers recognise

CESAR when setting premiums, with significant savings

from major insurers like the NFU Mutual. Unlike

subscription-based schemes, CESAR is a one-off installation

and registration that stays with the machine for life.

Seen here, used everywhere

Events like Cereals are about progress – new ideas, new

technologies and addressing the realities of modern

farming life. Security is an increasingly important part of

that conversation, whether it’s front of mind or not.

CESAR isn’t new, and that’s part of its strength. It’s a

proven, widely recognised scheme backed by the industry

and is increasingly expected by end users.

Because while the setting might be picturesque – even

here at Diddly Squat – the challenges facing farmers are

anything but. And when it comes to protecting the kit that

keeps everything moving, practical solutions still count

for a lot.

CESAR: Agricultural machine security made simple.

Visit Stand 222.

T +44 (0)1784 778310

info@cesarscheme.org

www.cesarscheme.org

www.datatag.co.uk

12


Practical innovation driving

modern seed establishment

ramleys Seed

BEstablishment

will be exhibiting at

the Cereals Event 2026

on Stand 331.


PES Direct brings soil insight

straight to your farm

Bramleys Seed

Establishment stands

out as a specialist

manufacturer rooted

firmly in farmerled

innovation. A

family-run business,

Bramleys has carved

a niche in cultivation equipment and

seed drills, combining simplicity with

adaptability. Its machinery reflects a clear

philosophy: robust, modular design that

allows operators to tailor setups to soil

type, workload and available horsepower.

This approach is exemplified by its Zone

direct tine drill, engineered to remain

lightweight while offering flexible

configurations – an increasingly valuable

trait as growers seek efficiency without

escalating input costs.

At Cereals 2026, Bramleys’ presence aligns

closely with industry priorities, offering

a compelling proposition. Its focus on

low-disturbance establishment, reduced

passes and operator-friendly adjustment

directly addresses the need to balance

productivity with sustainability. The

ability to customise machines for specific

farm systems – rather than relying on

one-size-fits-all solutions – positions

the company strongly among progressive

growers seeking greater control over

establishment strategies.

At Cereals 2026, Bramleys will bring this

practical ethos to the field, showcasing

equipment designed to perform under

real-world conditions. For visitors, the

appeal lies not just in the machinery itself,

but also in the company’s collaborative

approach – working closely with farmers

to refine and evolve its products. In a

sector where resilience and efficiency are

paramount, Bramleys’ offering speaks

directly to the priorities shaping modern

arable farming.


T 01904 744295

M 07753 763696

bramleys@mail.com

www.bramleysseedestablishment.co.uk

Using our portable in-field testing

technology, we measure key

indicators of soil biological activity in

minutes. This helps you understand

what’s really happening beneath the

surface, so you can make more informed

decisions around nutrient use, crop

performance and soil management.

Following a challenging winter, many

soils are showing increased variability.

PES Direct allows you to assess

conditions quickly, identify problem

areas, and respond with confidence.

Whether you’re looking to optimise

inputs, improve efficiency, or gain a

clearer picture of soil health, PES Direct

provides a practical, on-farm solution.

Please visit us at Stand 149.

See what’s happening in your soil:

T +44 (0)1480 759812

sales@pestechnologies.com

https://pestechnologies.com

PLANNING CONSULTANTS • PROJECT MANAGEMENT • PRINCIPLE DESIGNERS • PRINCIPLE CONTRACTORS • HEALTH & SAFETY ADVISORS

IN-HOUSE GRAIN HANDLING • DIVISION ELECTRICAL DIVISION • GROUNDWORKS DIVISION FABRICATION DEPARTMENT

24/7 ENGINEERING & BREAKDOWN SERVICE • 24/7 ELECTRICAL BREAKDOWN SERVICE • UKCA STEEL FABRICATION

AGRICULTURAL BUILDINGS • LIVESTOCK BUILDINGS • INDUSTRIAL/COMMERCIAL BUILDINGS

COME AND SEE US AT CEREALS 2026 STAND: 451 FOR ALL YOUR AGRICULTURAL NEEDS

Please visit: bkcommercialgroup.co.uk



14



Electrification of farming:

Building resilient,

future-ready farms

generate additional income through exporting surplus

power back to the grid. For energy-intensive businesses,

this can significantly improve both operational efficiency

and financial performance.

E

nergy is no longer a routine overhead for UK

agriculture; it is now a key driver of profitability,

resilience and long-term sustainability. With

electricity prices still volatile and pressure mounting

to decarbonise, more farms are investing in renewable

technologies to take control of their energy supply.

RenEnergy UK Ltd is helping farms make that

transition through tailored solar PV and battery energy

storage solutions designed specifically for agricultural

operations. From grain drying and cold storage to

livestock units and packhouses, farms are increasingly

dependent on reliable electricity supplies. RenEnergy’s

integrated approach enables businesses to reduce reliance

on the grid, improve operational resilience and unlock

long-term savings.

Rather than viewing energy as a fluctuating overhead,

many farms are now treating it as a strategic business

asset. RenEnergy supports this shift by combining

technologies including roof-mounted and groundmounted

solar PV systems, solar PV vehicle ports with

EV charging infrastructure and Battery Energy Storage

Systems (BESS). Flexible financing options, including

Power Purchase Agreements (PPAs), alongside postinstallation

asset management support, ensure each

system is tailored to the individual farm’s infrastructure,

operational requirements and future growth plans.

Making the most of existing farm infrastructure

One of the major advantages of agricultural solar PV

is the ability to utilise existing infrastructure. Farm

buildings such as grain stores, livestock sheds and

packing facilities can be transformed into energygenerating

assets without affecting productivity.

RenEnergy works closely with customers throughout

installation to minimise disruption and ensure systems

are aligned with seasonal workloads and operational

demands.

Battery storage is also becoming an increasingly

important part of farm electrification strategies. By

storing excess solar energy for use during peak demand

periods, farms can reduce exposure to high electricity

tariffs, improve resilience during grid instability and even

Case Study: P.G. Rix Farms and Stourgarden

A strong example of this approach in action is P.G. Rix

Farms and Stourgarden in Suffolk. Operating 364 days

a year and supplying over 100,000 tonnes of onions

annually, the business relies heavily on uninterrupted

energy for drying, storage and processing operations.

Working with RenEnergy, the business implemented a

multi-phase renewable energy strategy that now includes

1.99MWp of installed solar capacity, 4,790 solar panels

and 32 inverters. The system has helped stabilise energy

costs, improve supply chain reliability and support the

company’s sustainability goals.

Meet the team at Cereals 2026

Cereals 2026 provides the perfect opportunity for

farmers to explore how renewable energy technologies

can support their businesses both now and in the future.

RenEnergy will be showcasing its Solar PV Vehicle Port

on Stand 232, and will be happy to discuss how renewable

technologies can be applied across modern farming

operations on your farm.

Seminar Spotlight: ‘Electrification of Farming:

The Challenges + Opportunities’

RenEnergy’s Sales Director, Tom Lloyd, will also be

delivering a seminar titled ‘Electrification of Farming:

The Challenges + Opportunities’ on the Seed to Shelf

Stage on Wednesday 10th June at 10:30am and Thursday

11th June at 2:30pm. The presentation will explore

enhancing existing solar subsidies such as Feed-in Tariffs

(FiTs), electrifying farm fleets and unlocking additional

value through battery storage systems.

As farms continue to balance economic pressures with

environmental responsibilities, renewable energy is

increasingly proving to be a practical and commercially

viable route to stronger, more resilient agricultural

businesses. RenEnergy continues to support that

transition with solutions designed around the realities of

modern farming.

Futureproofing farm businesses through energy

independence

As agricultural businesses continue to modernise,

electricity demand is only expected to rise. From

automated grain handling systems and refrigeration to

electric vehicles and future machinery electrification,

farms are becoming increasingly energy dependent.

This makes long-term energy planning more important

than ever.

RenEnergy works with farming businesses to create

systems that not only reduce immediate energy costs

but also support long-term operational resilience and

sustainability goals. By integrating solar PV generation

with battery storage and smart energy management,

farms can gain greater control over when and how energy

is used across the business.

Grid constraints and connection delays are now a real

barrier for many rural businesses. By generating and

storing more power on-site, farms can protect critical

operations during outages and reduce exposure to peakprice

periods. This resilience is increasingly important for

cold storage, drying, processing and livestock systems.

Tailored solutions for modern agriculture

No two farms operate in the same way, which is why

RenEnergy takes a tailored approach to every project.

Systems are designed around each farm’s infrastructure,

energy profile, diversification plans and future ambitions.

Whether installing roof-mounted solar on existing

buildings or exploring opportunities for battery storage

and EV charging infrastructure, the focus remains on

delivering practical, commercially viable solutions that

fit around day-to-day farming operations.

Please visit Stand 232.

T 01603 713448

info@renenergy.co.uk

www.renenergy.co.uk



RICO Europe: The UK’s leading supplier of

filter service kits for agricultural machinery

RICO Europe, the UK’s leading supplier of

Filter Service Kits for agricultural machinery,

will be exhibiting at Cereals 2026 on 10th-11th June

at Diddly Squat Farm, Oxfordshire.

Visit us on Stand 555 to discover our extensive

range of filters, service kits, and lubricants

designed to keep agricultural machinery running

at peak performance.

From engine, hydraulic, cabin, and AdBlue filters

to complete service kits and a full selection of

lubricants including engine oils, hydraulic oils,

grease, coolant, and AdBlue, we offer everything

Precast concrete products

est Country Concrete Products

WLtd will be exhibiting at the

Cereals Event 2026 at Stand 418.

West Country Concrete Products Ltd,

based in Holsworthy, North Devon,

is a manufacturer and supplier of

precast concrete products to customers

Nationwide and Europe.

We pride ourselves on manufacturing

and supplying solid solutions to suit

your needs. Specialising in prestressed

concrete panels and agricultural

products, our Devon based concrete

production plant has been providing

the agricultural industry with concrete

products for over 50 years.

Working with our customers and

outside agencies, we have the capability

to design, manufacture and distribute

a wide range of precast products

Deer management, stalker training & conservation

t Hubert Deer Management provides

Sprofessional deer management support to

farmers, foresters, landowners, and estate managers

across the UK. Established in 1953, we bring more

than seventy years of practical experience in helping

rural businesses manage the impact of deer on

crops, woodland, and habitat.

Working through a trusted network of qualified and

insured deer managers, we offer tailored solutions

suited to the size, nature, and operational needs of

each holding. Whether the issue is crop damage,

woodland regeneration, deer movement, public

safety, or long-term population management, we

work alongside landowners to deliver effective,

discreet, and responsible control measures with

minimal disruption to day-to-day farming activity.

Our services include deer management strategies,

operational planning, site inspections, and practical

mainly for the agricultural, civil and

construction sectors.

We supply a wide range of precast

concrete solutions for the construction

and agricultural sectors, including

prestressed and reinforced panels,

posts and beams, cattle cubicles, feed

and water troughs, and integrated

cubicle end walls. Our products also

cover feed walls, steel support systems,

footbaths, slurry and drainage channels,

underground tanks, and solid or slatted

covers. In addition, we manufacture

A, L and T walls, interlocking blocks,

retaining wall units, workshop pits,

and bases for solar panel systems.

We are committed to reducing our

environmental impact, with our factory

powered for most of the year by a

365kW roof-mounted solar system

and 1,075kWh battery storage.

If it’s precast concrete and deliverable,

we can make it. If you don’t see what

you need, get in touch to discuss your

project.

Contact

T 01409 281437

M 07970 520123

info@wccp.co.uk

www.wccp.co.uk

farmers & operators need in one place – all available

with next day delivery across mainland UK.

We’ll be showcasing our powerful online tools, built

to make sourcing and managing parts quicker and

easier. Our Cross Reference database helps users

identify high-quality alternatives to OEM parts,

while the Part Finder and Oil Finder tools allow

customers to search by machine make and model to

instantly find the correct filters and lubricants.

Visitors can also explore our RE Fleet Manager

system, designed to simplify machine servicing

by storing service schedules, filter information,

field support, all delivered to the highest standards

of safety, welfare, and professionalism. We recognise

that every estate and farm faces different pressures,

and we believe successful deer management must

reflect local conditions and wider land-use objectives.

Importantly, all support provided by St Hubert Deer

Management is free of charge.

By combining practical field experience with a longstanding

commitment to conservation and stewardship,

we help landowners protect productive land, support

biodiversity, and maintain a sustainable balance between

deer populations and the rural environment.


T 07722 454787

enquiries@sainthubertclub.org.uk

www.sainthubertclub.org.uk

and fleet records all in one convenient location.

Come and meet the RICO Europe team at

Cereals 2026 and see how we can help support

your machinery maintenance needs.

T +44 (0)1327 312838

https://ricoeurope.com/gb

Delivering expert planning

solutions for the future of

rural business

T Planning will be exhibiting at

EStand 353 during, where the

company’s Director will present a

seminar on Wednesday 10th June at

3.30pm titled: ‘Timing is everything:

understanding when planning

opportunities open up.’ The presentation

will examine how recent changes to

planning policy, housing land supply,

agricultural reform and environmental

legislation are creating new

opportunities for landowners, developers

and rural businesses across England and

Wales. Focus will be given to Local Plan

reform, Biodiversity Net Gain, Class Q

development, rural diversification and

the growing importance of strategic

timing within the planning system.

ET Planning is an independent planning

consultancy helping architects,

landowners, developers and businesses

reduce risk, make confident decisions

and unlock value through the planning

system across England and Wales.

ET Planning provides comprehensive

planning advice across all stages of

the development process, from initial

site assessment through to securing

planning permission and beyond. Its

consultants include Royal Town Planning

Institute chartered professionals with

specialist expertise across residential,

commercial, leisure, storage and

diversification projects. Meet the ET

Planning team at Stand 353 to discuss

strategic land promotion, planning

applications, appeals and wider

development opportunities.

For further information, please

visit: www.etplanning.co.uk,

email: enquiries@etplanning.co.uk

or call: 01344 508048.

16


Safeguarding the future of

British farming


s the combines roll out for another harvest

and growers convene at the Cereals event, a

Areoccurring conversation continues – the need

to protect the modern farm business. Rural crime,

once seen as an occasional inconvenience, now poses a

persistent operational risk, threatening profitability,

staff wellbeing and long-term confidence throughout

the agricultural sector. Theft of machinery, diesel

and liquid fertiliser, trespassing, fly tipping and

livestock losses are no longer rare occurrences

but frequent challenges for farmers and land

managers.

This growing concern has prompted the

emergence of businesses like Rural

Safeguard, which, though still in its

infancy, reflects a wider movement

in UK agriculture: one focused

on resilience, vigilance and

affordable protection. Security

today is far more complex

than locking a gate at night.

Farms have become highvalue

enterprises, managing

expensive GPS-guided machinery, substantial

fuel stores, chemical inputs, renewable energy

infrastructure and digital data systems. Organised

gangs increasingly target rural businesses, exploiting

isolated locations, limited overnight activity and the

vastness rural police must cover.

For arable businesses, the focus at Cereals often

centres on machinery investment and precision

farming. Yet every technological leap brings with it

a responsibility: safeguarding these investments.

Across the UK, farmers now adopt a more professional

approach to rural security. Solar-powered camera

systems appear in remote yards and entrances; tracking

devices are standard on tractors, ATVs and trailers;

motion-activated lighting, reinforced doors and

secure fuel storage are seen as business essentials,

not optional extras.

Rural SafeGuard security specialists stress that robust

protection comes not from a single product, but from

creating layers of defence. Effective farms deploy

multiple deterrents: locked gates, visible cameras,

forensic marking, alarms and neighbour awareness.

Criminals may breach one barrier, but several obstacles

dramatically reduce their chances of success.

Layered security also extends to land management.

Small changes in farm layout – removing unused

access points, creating vehicle barriers, maintaining

boundaries and clear signage – can make a significant

difference. Criminals seek easy opportunities;

uncertainty and delay often make them give up

and move on elsewhere.

Technology is reshaping risk monitoring.

Mobile-connected cameras allow farmers to

check livestock, machinery yards and fuel

tanks remotely, whether from the cab of a

combine or field miles away.

However, technology is only part of the

solution. The strongest protection in rural

communities remains behavioural. British

agriculture is built on a powerful sense of

community – farmers talk, contractors

share information, neighbours notice unusual activity.

Crime reduction schemes and local watch groups prove

their worth by creating collective awareness, allowing

everyone to adapt behaviours and foster a protective

culture.

At events like Cereals, these conversations are

invaluable. Growers exchange practical security advice:

which tracking systems have led to the recovery of

stolen machinery, which cameras work best despite

poor connectivity, and how estates can balance public

access with biosecurity and safety.

The financial impact of rural crime is significant.

Machinery downtime during drilling or harvest may cost

more than the value of the equipment itself. Delayed

operations, insurance excesses and replacement lead

times all add pressure to businesses already coping

with volatile markets and unpredictable weather.

Beyond economics, the emotional toll must not be

overlooked. For many farming families, rural crime

is deeply personal. Farms are homes, heritage and

livelihoods built over generations. Discovering

vandalised property, cut fences or stolen machinery

brings more than monetary loss – frustration,

anxiety and a sense of violation often linger

long after insurers have settled claims.

Thus, crime reduction matters. A proactive security

culture restores confidence. Staff training, regular

risk reviews and clear reporting procedures contribute

to stronger, more resilient operations. Increasingly,

landowners recognise the value of specialist rural

L-R: Frank Cannon, CSyP, Programme Director

& Charlie Frank, CSyP, Associate Consultant

security advisors who understand agricultural realities,

rather than generic commercial solutions.

The future of farm security will blend traditional rural

common sense with advanced technology. Artificial

intelligence-enabled surveillance, remote monitoring

and integrated tracking systems are entering the

market. Yet, even as systems evolve, the fundamentals

endure: deterrence, detection and delays that enable a

unified community response.

For agriculture, this shift signals more than a reaction

to crime. It marks a professionalisation of crime risk

management. Modern farming is data-driven, mechanised

and capital intensive. Protecting those assets is as vital

as managing soil health, machinery or crop nutrition.

This message will resonate at this year’s Cereals event.

Alongside discussions of yield, regenerative practices

and input costs, safeguarding the farm business is now

a pillar of the resilience agenda.

Rural Safeguard may be a name preparing to enter

the marketplace, but the principle behind it is well

established. British agriculture is recognising that

rural protection is not just about reacting after crime,

but building farms and estates that are harder targets,

stronger communities and more secure businesses

for the future.

In a sector built on long-term thinking, investing in

security and community resilience may well be one

of the most important commitments British farming

makes.

Please listen to their weekly podcast – Close the Farm

Gate which they both co-host: https://open.spotify.

com/show/1mZmjzFpdeTx5DawTarURi

Please see Stand 440.

Rural SafeGuard, the Optimal Risk Group

Programme Lead:

Frank Cannon, Chartered Security Professional

frank.cannon@ruralsafeguard.com

info@ruralsafeguard.com

https://ruralsafeguard.com

Podcast: https://ruralsafeguard.com/podcast-rsg

LinkedIn: https://www.linkedin.com/company/

ruralsafeguard/?viewAsMember=true

Facebook: https://www.facebook.com/profile.

php?id=61588114349337



Linton & Robinson

Environmental: Your

environmental partner

Agri Samplers Ltd brings

precision crop monitoring

to Cereals Event 2026

Agri Samplers Ltd will be

exhibiting at the Cereals Event

2026 on Stand 1114.

inton & Robinson Environmental is

Lproud to be exhibiting at the Cereals

Show – come and discover practical,

compliant slurry storage solutions

designed for today is farming challenges.

With increasing pressure on storage

capacity and environmental regulations,

having the right system in place has

never been more important. Our team

specialises in designing and delivering

efficient, durable slurry storage tailored

to your farm’s needs – helping you

stay compliant while maximising

nutrient value.

Visit our Stand to learn more about:

❦ Slurry store design and construction

❦ Lagoon and tank solutions

❦ Compliance with SSAFO regulations

❦ Improving storage capacity and

flexibility

❦ Reducing environmental risk and runoff

We combine technical expertise with a

clear understanding of on-farm realities,

ensuring solutions that work in practice -

not just on paper.

Whether you are upgrading existing

infrastructure or planning for future

requirements, Linton & Robinson

Environmental can help you invest

with confidence.

Speak to our team at the Cereals Show

and take the next step towards smarter

slurry management.


T 07774 240660

sales@lintonandrobinson.co.uk

www.lintonandrobinson.co.uk

Visitors exploring Agri Samplers

Ltd.’s offering will encounter a

specialist manufacturer focused

on environmental and agricultural

scientific instrumentation. From

advanced spore samplers to

automated DNA-based detection

systems, the company’s technology

is designed to give farmers and

agronomists early warnings of

airborne pathogens and pest threats –

an increasingly critical capability in a

climate of rising disease pressure.

Key innovations include the DNA

Auto Spore Sampler, which combines

automated air sampling with molecular

analysis to rapidly identify specific crop

pathogens. This enables near real-time

insights, allowing growers to respond

quickly and accurately to emerging

disease risks.

Complementing this is the Aerial Vortis

Sampler, a robust, high-efficiency

device designed for reliable airborne

particle collection in field conditions,

supporting consistent monitoring

across diverse environments.

What sets the business apart is its

emphasis on real-time, data-driven

decision-making. Its automated systems

help optimise spray timing and reduce

unnecessary chemical use, delivering

both economic and environmental

benefits. At the show, Agri Samplers Ltd

will offer a clear view of how precisionled

technologies are shaping the future

of sustainable agriculture.


T 07973 743430

sales@agri-samplers.co.uk

https://agri-samplers.co.uk

Building farm resilience with Cefetra Ltd & Premium Crops

Longstanding Cereals Registration Sponsors

Premium Crops are partnering with parent

company Cefetra Ltd to co-exhibit at the Cereals

Event 2026 on Stand 942.

Located above the Spray Arena, Premium Crops

& Cefetra are set to showcase its wide portfolio

of opportunities for building on-farm resilience;

featuring seed, marketing and inputs.

As the UK’s leading suppliers of added-value

arable crops, Premium Crops continues to work

closely with growers, breeders and end markets

to deliver profitable alternatives that support

modern rotations with financial and agronomical

consistency.

At this year’s event, Premium Crops will place

particular focus on its Spring Linseed and Winter

Linseed offerings, both of which are generating

strong interest as growers seek reliable, profitable

and low input break crop options.

The Bee Farmers Association are on stand supporting

Borage production, as affiliated contract pollinators.

Borage crops require two hives per hectare of

production, as pollination greatly supports final yield

and quality. An artificial hive will be suspended over

the crop plot and honey jars given to attendees.

Cefetra Ltd are renowned supply chain managers,

providing flexible, tailored routes to market, supply

chain access, and expert risk management - helping

farmers maximise value with a trusted, transparent

partner from field to end user.

Cefetra’s focus is on Pace and Sparkler, two exciting

new wheat varieties bringing fresh opportunities

for the season ahead.

Supporting Cefetra Grain is Crop Marketing Group

(CMG), a farmer owned pooled grain marketing,

offering member insight and involvement, utilising

the latest market insights.

SoilPoint complete the line-up, with their unique,

cutting-edge soil conditioning products that bolster

Cefetra’s market leading input offerings.

Visitors to the stand and crop plots will be able to

discuss variety performance, agronomy, contract

opportunities and market outlooks directly with

the companies’ specialist team throughout the

two-day event.


T 02392 632883

info@premiumcrops.com

https://www.premiumcrops.com

Contact

T 0141 445 5721

cefetra@cefetra.co.uk

https://cefetra.co.uk

18




Adblue and Adblue Issues

If a tractor or other farm equipment

has is equipped with a Selective

Catalytic Reduction (SCR) system

(as most modern diesel engines are)

then you will be using Adblue. SCRs

use Adblue to reduce harmful nitrogen oxide (NOx)

emissions, helping to meet stricter Euro 6, and

beyond, emission standards and improve air quality.

AdBlue is a diesel exhaust fluid, a solution of urea

and de-ionized water that is injected into the

exhaust system, upstream of the SCR, of diesel

vehicles. Here the chemical reaction converts

NOx into nitrogen and water reducing pollution

and meeting stricter emission standards. AdBlue

is essential to the SCR System.

Adblue issues

There are a few issues that effect Adblue systems.

The most common, and potentially expensive, is the

Adblue system getting blocked by Crystallisation.

Crystallisation in the AdBlue system happens

when the exhaust gases are not hot enough to

react properly with AdBlue.

The AdBlue does not

completely turn into ammonia.

When this happens, cyanuric

crystals can form which can

contaminate the system and

block the AdBlue injector,

eventually affecting the

running of the vehicle.

Can the agricultural

environment lead to

crystallisation?

Yes, agricultural conditions can

contribute to the crystallisation

of AdBlue, which can cause

issues for farmers. There are some factors related

to agricultural environments that can increase

the likelihood of AdBlue crystallizing or becoming

ineffective:

Temperature variations

Cold Weather: AdBlue begins to freeze at

temperatures below around -11°C (12°F). In many

agricultural settings, especially during colder

months, the temperature can drop significantly.

If AdBlue is stored or used in cold conditions

without proper precautions, it can crystallise

and block the system.

Fluctuating Temperatures, going from very cold

to warm. This can cause the AdBlue to freeze

and thaw repeatedly, potentially leading to the

crystallisation of urea.

Frequent refills

Frequent exposure to air when farmers frequently

open the AdBlue tank to refill it, there’s a risk

that the additive could come into contact with

moisture in the air. Humid or damp conditions

can increase the likelihood of crystallisation.

The solution (and prevention) of Adblue crystallisation

Ceroil AdBlue Injector Cleaner contains a formula

specially developed to clean dirty urea injectors

and SCR catalysts. This prevents and removes

crystallisation, reducing performance loss. It

will clean and prevent damaging crystallisation

throughout the whole AdBlue and SCR system.

Periodic use is recommended as a preventive

measure against breakdowns.

It is available from Powerflow Limited on:

https://bgprod.co.uk/products/

pour-in-products/fuel-system/

adblue-injector-cleaner

Available in 3 sizes – The 100ml bottle treats up to

40 litres of AdBlue/500ml bottle treats up to 200

litres of AdBlue/5 litre bottle treats up 2,000 litres

of AdBlue.

T 01284 777934

info@bgprod.co.uk

https://bgprod.co.uk

20


Innovation, industry, and rural connection

Farm Expo 2026 at the

Kent Showground took

place on 4th March.

Farm Expo 2026 delivered

a lively and well-attended

industry event that clearly

reflected the continued

strength and evolution of the

agricultural and rural business

sectors in Kent. Organised

under the wider remit of the

Kent County Agricultural

Society, the event formed part of the Society’s broader

mission to support agriculture, horticulture, forestry

and rural education across the county.

From the moment gates opened at 8:30am through

to closing at 5pm, the showground maintained a

strong sense of energy. With record numbers of both

exhibitors and visitors reported by organisers, the

atmosphere throughout the day was consistently busy,

with stands drawing steady footfall and conversations

ranging from farm innovation

and sustainability to financial

planning and supply chain

resilience, including a mix

of attendees who helped

create a practical, businessfocused

environment rather

than a purely promotional

exhibition.

One of the strengths of

Farm Expo 2026 was the

breadth of its exhibitor base.

Agricultural suppliers, professional services firms,

and agritech businesses were all well represented.

The presence of headline sponsor Talis Independent

Financial Advisers, alongside key supporters such as

Brachers LLP, BTF Partnership, Whitehead Monckton

Solicitors, Lambert and Foster LLP, Thomas Bell Fertiliser

Importers, Kent Design Studio Ltd, Azets, Niab, Frontier

Agriculture, and MHA, highlighted how interconnected

modern farming has become with finance, consultancy,

science, and legal services.

Farm Expo Review

Facilities on-site were practical and well managed.

Free parking, clear stewarding, and accessible disabled

parking provisions helped the day run smoothly. The

allowance of dogs on short leads also contributed

to a relaxed rural atmosphere that suited the

event’s audience. Catering options from the pop-up

restaurant in the John Hendry building and external

food vendors ensured visitors could remain on-site

comfortably throughout the day.

What stood out most was the sense that Farm Expo is not

just an exhibition, but a networking hub where ideas are

exchanged as much as products. While it did not have the

scale of larger county shows, it successfully delivered

a more focused, industry-driven experience that

appealed to working farmers and rural professionals.

Tickets for Farm Expo 2027 will launch in Autumn 2026.


https://kcas.org.uk/farm-expo


AgriWorld UK Issue 601

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