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MAY 2026 | www.hometextile.com.tr

Hall : 6 / B 06


Hall: 1/C10

Hall: 9/B05

19-22

mayıs’26

İstanbul Fuar Merkezi

www.sarra.com.tr


Her detayında incelik, her

dokusunda zarafet…

Sarra Home, bu sezon modern yaşamın

estetiğini evinizle buluşturuyor. Zengin

dokular, dengeli renk paletleri ve kusursuz

işçilik, evinizde zamansız bir şıklığın izini

bırakıyor. Her parça, konforun en sofistike

hâlini sunmak için tasarlandı.

Kimi sade çizgileriyle minimal bir

zarafeti yansıtır, kimi ise dokusundaki

derinlikle bulunduğu ortama benzersiz bir

duruş kazandırır.

Bu sezon, eviniz sadece bir yaşam alanı

değil,tarzınızın en şık yansıması olacak.



Hall : 3D / 04

www.guzzi.com.tr

guzzi.sahmetal

Guzzi-Şah Metal Perde Aksesuar








from the editor

From lovely Como Lake

to fascinating Bosphorus!

After dazzling runs for a country to another, from a

continent to another continent, we are finally home this

month although we attended the legendary Proposte

fair in Como, Italy in early May with our April issue. Now,

welcome to the May issue of Home Textile Exports,

prepared especially for Hometex Istanbul — one of the

most significant meeting points of the global home

textiles industry. We are delighted to once again take

part in this prestigious fair and to meet our readers,

business partners, manufacturers, exporters, designers,

and industry professionals from around the world at

our stand, where we will be distributing complimentary

copies of our magazine throughout the exhibition.

As the home textiles sector continues to evolve with

changing consumer expectations, sustainability priorities,

innovative production technologies, and inspiring design

concepts, Hometex remains an essential platform

where ideas, trends, and business opportunities come

together. In parallel with this dynamic atmosphere, we

have prepared another comprehensive and contentrich

issue aimed at providing valuable insights into the

industry’s latest developments.

In this special edition, our readers will find an

extensive selection of trend analyses, sector news,

fair highlights, company stories, export developments,

interviews, and event coverage reflecting the pulse

of the global home textiles market. From innovative

collections and sustainable production approaches

to emerging market opportunities and branding

strategies, we aim to present a broad perspective on

the sector’s current direction and future outlook.

We are proud to continue serving as a reliable

communication platform connecting Turkish

manufacturers with international buyers and industry

stakeholders. The strong global position of Türkiye’s

home textiles industry is built not only on production

capacity and quality, but also on innovation, adaptability,

and long-term vision. Through every issue, we strive to

contribute to this success story by bringing together

inspiring content and valuable sector intelligence.

We would like to thank all our contributors,

advertisers, readers, and business partners for their

continued support. We also warmly invite all visitors

of Hometex Istanbul to stop by our stand, pick up

their complimentary copy of Home Textile Exports,

and share their thoughts with our team.

We hope this special issue will provide inspiration,

new perspectives, and productive connections for all

our readers during the fair.

We wish a successful Hometex Istanbul for all.

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Group Chairman

Hüseyin Ferruh IŞIK

Publisher

İSTMAG MAGAZİN

GAZETECİLİK YAYINCILIK

İÇ VE DIŞ TİC. LTD. ŞTİ.

Managing Editor (Responsible)

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Correspondents

Elke ARORA

Domestic Advertising Manager

Adem SACIN

adem.sacin@img.com.tr

T: +90 505 577 36 42

International Sales Coordinator

Ayca SARIOGLU BEKTAS

ayca.sarioglu@img.com.tr

T: +90 212 454 22 33

Gsm: +90 536 227 29 87

Technical Manager

Tayfun AYDIN

tayfun.aydin@img.com.tr

Advisory Graphics & Design

Hakan SOZTUTAN

hakan.soztutan@img.com.tr

Chief Accountant

Yusuf DEMIRKAZIK

yusuf.demirkazik@img.com.tr

HEAD OFFICE

İSTMAG MAGAZİN

GAZETECİLİK YAYINCILIK

İÇ VE DIŞ TİC. LTD. ŞTİ.

İHLAS MEDIA CENTER

Merkez Mahallesi 29 Ekim Caddesi

No:11 Medya Blok Kat:1

P.K. 34197 Yenibosna -

Bahçelievler / İSTANBUL / TÜRKİYE

T: +90 212 454 22 22

F: +90 212 454 22 93

PRINTED BY

İH LAS GAZETECİLİK A.Ş.

İHLAS MEDIA CENTER

Merkez Mahallesi 29 Ekim Caddesi

No:11 A/41 Yenibosna -

Bahçelievler / İSTANBUL / TÜRKİYE

T: +90 212 454 30 00





12

EVENTS

Global home textile industry

to converge in Istanbul

for HOMETEX 2026

Recognized as one of the largest and most influential home textile fairs

in the world, HOMETEX serves as a key meeting point for both established

brands and emerging players. The exhibition is expected to host more

than 800 domestic and international companies, showcasing their

latest collections, innovative designs, and cutting-edge technologies.

The international home textile industry is set

to gather once again in Istanbul for HOMETEX

2026, one of the most prestigious and

comprehensive exhibitions in the sector. Taking

place at the Istanbul Expo Center from May

19 to 22, 2026, the event will bring together

leading companies and professionals from

Europe, the United States, the Middle East,

and Africa, reinforcing Istanbul’s position as a

global hub for textile trade.

HTE HOME TEXTILE EXPORTS

MAY 2026


EVENTS 13

Over the course of four days, thousands

of industry professionals will participate in

high-level business meetings, networking

events, and commercial negotiations.

These interactions are anticipated to

generate significant business opportunities,

contributing not only to the growth of the

home textile sector but also to Türkiye’s

export capacity and overall economy.

A Comprehensive Showcase

of Innovation and Design

HOMETEX 2026 will offer a diverse product

range covering all segments of home textiles—

HTE HOME TEXTILE EXPORTS

MAY 2026


14

EVENTS

Uniting the Entire Value Chain

Organized by the Turkish Home Textile

Industrialists’ Association (TETSIAD)—the

umbrella organization of the sector—and KFA

Fuarcılık, a subsidiary of the Bursa Chamber

of Commerce and Industry (BTSO), HOMETEX

continues to play a strategic role in connecting

all stakeholders across the value chain.

from curtains, upholstery fabrics, and

bedding to towels, carpets, and decorative

textiles. Visitors will have direct access to

the quality, flexibility, and fast production

capabilities that define the Turkish home

textile industry, which continues to strengthen

its global competitiveness.

The fair is expected to highlight key trends

shaping the industry, including sustainable

materials, eco-friendly production

processes, digital transformation, and

innovative design approaches. As consumer

expectations evolve, HOMETEX provides

a platform where manufacturers and

designers can present forward-looking

solutions tailored to global demand.

The exhibition will welcome a broad

international visitor profile, including

importers, exporters, manufacturers,

retailers, wholesalers, chain store

representatives, designers, interior

architects, and decorators. In addition,

decision-makers from the hospitality,

accommodation, and healthcare sectors

will attend to explore new sourcing

opportunities and design solutions.

Istanbul as a Strategic Meeting Point

With its unique geographical position

bridging continents, Istanbul offers an

ideal setting for global trade events.

HOMETEX leverages this advantage by

facilitating cross-border partnerships and

fostering long-term collaborations between

international buyers and Turkish producers.

As the home textile industry continues to

evolve in response to global trends and

market dynamics, HOMETEX 2026 stands

out as a must-attend event—bringing

together innovation, design, and commerce

under one roof.

HTE HOME TEXTILE EXPORTS

MAY 2026



www.issimo.com.tr

NOIR

FLAIR

20

26

WWW.ISSIMO.COM.TR

19-22

‘26


mood

mood IN OUT

www.otroliving.com

SS26


18

PROFILE

Proposte 2026 once again

inspired the industry

Ala Regina corridor, design Cristina Celestino, ph. Valentina Sommariva

The 33rd edition of Proposte 2026, the leading international exhibition

dedicated to furnishing textiles, curtains, trimmings, and wall coverings,

successfully concluded with another outstanding edition during the first week

of May. Despite the soft rain throughout the event, the atmosphere of the fair

was filled with inspiration, creativity, and excitement across the industry.

For three days, Villa Erba

welcomed the key players of a

supply chain that continues to

stand out internationally for

its creativity, craftsmanship

and capacity for innovation,

reaffirming Proposte as a

privileged meeting place for

manufacturing excellence,

research and design culture.

The 2026 edition placed the

value of relationships at its core:

a fundamental element for a

sector that preserves important

manufacturing traditions while

simultaneously embracing the

evolution of contemporary design

and its applications. Embodying

this vision were the 87 exhibiting

companies from 14 countries,

selected for the outstanding

quality of their collections and

Marco Parravicini,

President

of Proposte

Massimo Mosiello,

Director

of Proposte

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 19

Crevin

their ability to interpret the new demands of

the international market.

Visitors also confirmed the exhibition’s

distinctive positioning. Over the course

of the three-day event, more than 2,500

buyers attended Proposte, marking a 5%

increase compared to the previous edition.

The top five countries by visitor origin were

Italy, the UK, the United States, Germany

and France, reaffirming the high-level

professional and international profile that

has always characterized the fair.

This achievement was also made possible

thanks to the collaboration with the

Italian Ministry of Foreign Affairs and

International Cooperation and ICE – Italian

Trade Agency, which supported Proposte

through the organization of a delegation

of 51 buyers and 16 members of the

international press from 23 countries.

“We are pleased with the increase in

attendance, but what truly matters to us is the

quality of the connections created over the

course of the three working days. Discussions

Hield

HTE HOME TEXTILE EXPORTS

MAY 2026


20

PROFILE

Clerici Tessuto

with exhibitors reveal a very high level of

satisfaction in this respect: an important

sign that confirms the value of Proposte

as a platform for relationships, business

opportunities and international exchange,”

said Massimo Mosiello, Director of Proposte.

Among the key themes of the 2026 edition

was also the increasingly close dialogue

Enzo degli Angiuoni

Torri Lana 1885

between textiles, furnishings and spatial

design. This vision was reflected in the

collaboration with Cristina Celestino Studiofor

the design of the common areas, beginning

with the Ala Regina, and in the contribution of

leading partners including Contardi Lighting,

Crema Outdoor, Meridiani, Roda and Saba.

“One of the objectives of this edition was to

further strengthen the dialogue between

the textile and furnishing worlds, enhancing

the connections between materials, design

and hospitality. The installations and

shared spaces were conceived precisely to

express this vision, offering visitors an even

more engaging experience aligned with

the evolution of the sector,” stated Marco

Parravicini, President of Proposte.

Special thanks also go to the media partners

that supported the exhibition and, in particular,

to INTERNI Magazine, with which the first edition

of the INTERNI.Proposte Award 2026 was

launched — an initiative created to celebrate

successful collaborations between furnishing

companies and textile manufacturers.

The 33rd edition of Proposte 2026

therefore leaves a clear vision for the future

of the exhibition: an ecosystem in which

textiles, design, research and hospitality

engage in an increasingly close dialogue,

while continuing to place quality and

manufacturing culture at the center.

The next edition of Proposte 2027 will take

place from 4 to 6 May 2027.

HTE HOME TEXTILE EXPORTS

MAY 2026


Luuxuurrryy Crrrafteed iin Türrrkiiyyee;

Elegance & Design Beyond Borders BBoorrddeeeeerrss

BBeeeeeyoonnndd Deeeeessiggnnn & Eleeeeeggannnceeeee

www..com.tr




24 PERISCOPE

A global

outlook on the

home textile

market

toward 2035

From manufacturing products

to generating meaning.

bedding and towels to building an ecosystem

that generates meaning—through sustainability,

digitalization, artificial intelligence, and the

emerging philosophy of the “slow home.”

To understand where we are going,

we must first capture where we stand today.

The market today: Stable growth in a

changing world

According to Market Research Future (MRFR),

the global home textile market reached:

• $125.4 billion in 2024

• $132.8 billion in 2025

• And is projected to grow to $235.6 billion

by 2035

This trajectory reflects a compound annual

growth rate (CAGR) of 5.9%, signaling steady

and resilient expansion despite global volatility.

Mordor Intelligence presents a

complementary short-term outlook:

• $136.3 billion in 2025

• $188.6 billion by 2030

• With a CAGR of 6.7% (2025–2030)

By Evrim Arıcan

e-mail: evrimarican@defkreatif.com

www.defkreatif.com

We are moving through a period of profound

transformation. Looking ahead to 2035,

the global home textile market is not only

expanding—it is redefining itself. This is no longer

just a story of production volumes or export

figures. It is a transition from manufacturing

Different methodologies, similar conclusions:

The home textile market is a robust category,

consistently growing in the 5.5%–7% range

from the mid-2020s into the mid-2030s.

The Rise of Luxury Home Textiles

A parallel narrative is unfolding within the

luxury segment.

According to Business Research Insights:

• $60 billion in 2024

• $63.3 billion in 2025

• $95 billion by 2033

• CAGR: 5.5%

HTE HOME TEXTILE EXPORTS

MAY 2026


PERISCOPE

25

Luxury is no longer a niche—it is becoming

strategically central. Not only in terms of value,

but also in shaping perception, innovation, and

brand positioning across the entire market.

The Road to 2035:

Key Phases of Transformation

2024–2025: The Continuation of “Feeling

Good at Home”

The post-pandemic mindset persists. Homes

remain emotional sanctuaries, and textiles play

a critical role in comfort, wellbeing, and identity.

2025–2030: Regional Shifts and

Structural Change

• Asia-Pacific emerges as both a production

powerhouse and a rapidly expanding

consumer market, open to new brands.

• Europe is rewriting the rules through

sustainability and regulatory frameworks.

• North America shifts focus from volume

to value, growing through premium and

differentiated offerings.

HTE HOME TEXTILE EXPORTS

MAY 2026


26

PERISCOPE

2030–2035: The New Normal

Looking ahead, combining MRFR projections

with macro trends reveals a clear picture:

• Growth stabilizes, but remains above 5% CAGR

• Smart, traceable, low-carbon textiles

become the industry standard

• Companies failing to invest in product

transparency, digital infrastructure, and

traceability lose competitiveness rapidly

The journey to 2035 is not just about

expansion—it is about elevating quality,

transparency, and technological capability

across the entire value chain.

What Is Driving This Growth?

1. Rising Incomes and Expanding

Middle Classes

In regions such as India, China, Latin America,

and the Middle East & Africa, a growing

middle class is transforming home textiles

from a basic need into a lifestyle investment.

HTE HOME TEXTILE EXPORTS

MAY 2026



28

PROFILE

PERISCOPE

2. Urbanization and Smarter Living Spaces

Homes are becoming smaller, but textile

spending per square meter is increasing.

Consumers prioritize:

• Multifunctional products

• High-quality materials

• A “less but better” philosophy

3. E-commerce, DTC, and Hybrid Retail

The retail landscape is being redefined:

• Online sales are the fastest-growing

channel, with ~10% CAGR

• Direct-to-consumer (DTC), marketplaces,

social commerce, and physical retail are no

longer separate—they are integrated into a

single, unified brand experience

4. Sustainability as the entry ticket

Sustainability is no longer optional—it is

fundamental.

Key requirements include:

• Traceable fibers

• Low water and energy consumption

• Waste and chemical management

• Transparent storytelling

HTE HOME TEXTILE EXPORTS

MAY 2026



30

PERISCOPE

By the 2030s, particularly in Europe, these

will not just be expectations—they will be

legal obligations.

Who Will Win by 2035?

Product Categories

• Bedroom textiles remain the volume leader

• Bathroom textiles are among the fastestgrowing,

driven by wellness and hygiene trends

• Curtains gain momentum through

functionality: thermal insulation, acoustics,

blackout features, and smart home integration

Materials

Cotton remains central—but innovation is

accelerating:

• Cotton blends with Tencel/Modal

• Cotton with recycled polyester

• Functionalized organic cotton

• Smart textiles (temperature regulation,

moisture management, sleep tracking) are

moving from niche to mainstream

End-Use

• Residential sector: 60–65% of total revenue

• Commercial sector (hospitality, residential

projects, healthcare): growing at a faster pace

Regional Strengths

• Asia-Pacific: Production and consumption hub

• North America: Value-driven, premiumfocused,

near-shoring strategies

• Europe: Standard-setter through regulation

• MEA & Latin America: High-growth

emerging markets

Redefining Luxury

Luxury is no longer defined by price alone.

It now encompasses:

• Sleep and wellbeing

• Aesthetic value and status

• Sustainable premium positioning

The premium-luxury segment is expected

to increase its share of the total market

through the 2030s.

The New Rules of Competition

The industry is shifting away from price-driven

competition toward a new paradigm built on:

• Vertical integration

• AI-driven production and planning

• Social impact and brand storytelling

• Digitally native, DTC-first brands

The era of competing on “cheap meters” is ending.

What Does It Take to Stay in the Game?

• Growth exists—but uncontrolled growth

does not

• Sustainability is the new language of

premium

• Technology is embedded within the

product itself

• Personalization and storytelling are critical

differentiators

And most importantly: It is no longer possible

to play the new game with old rules.

Conclusion

The global home textile market toward 2035

tells a story not only of expansion, but of

transformation. A market that is becoming

more transparent, more technological, and

more meaningful.

From raw materials to finished products,

from supply chains to consumer experiences—

the industry is evolving into something far

more sophisticated than ever before.

This is not just about producing textiles.

It is about generating value, identity, and purpose.

HTE HOME TEXTILE EXPORTS

MAY 2026



BERLİN


TOGO

Yenice Mahallesi Aşağı Çayır Sokak No: 13/A İnegöl / BURSA

WhatsApp: +90 544 899 61 23T: +90 224 715 36 50

e-mail: behcet.caglar@gurcagtekstil.com.tr | instagram: gurcagtekstil

www.gurcagtekstil.com.tr


Without strong values, no brand can endure in the long run. These values

are precisely what distinguish Matt Editeur from the ordinary. Each team

member is an indispensable part of this structure and has a voice in the

future of our brand.

What was the most important motivation that led you

to this sector when establishing Matt Editeur? Could

you tell us a bit about your founding process?

The main motivation that led me to this sector was

realizing that fabric is not just an upholstery material, but

one of the most powerful aesthetic elements reflecting

the character, energy of a space, and the mood of those

who live there. Matt Editeur was founded with an “edition”

approach that carries an aesthetic pursuit and passion for

quality in every fiber of the fabric, in order to achieve this

magical transformation. Our founding process was not just

about starting a business, but about embodying a vision

where we set out to find the finest yarns, the most talented

weavers, and the most innovative designers. Each of our

collections is created like a meticulously curated book, with

every detail examined and every texture carefully selected.

What are the key features that differentiate Matt

Editeur in the upholstery fabric sector?

The most fundamental feature that sets Matt Editeur

apart is our approach of treating fabric as an “edition”

(éditeur). We don’t just produce fabric; in each collection,

we present a theme, a story, and an emotional world. This

means not only using the highest quality raw materials

but also combining innovation in design, the psychology

of colors, and the sensuality of touch. Another element

that sets us apart is our obsessive passion for detail. When

our customers choose Matt Editeur, they are not just

buying a fabric; they are bringing a lifestyle, an aesthetic

understanding, and a long-lasting quality experience into

their homes.

How do you manage quality and design processes in

your products? How do you follow trends?

At Matt Editeur, quality and design are two complementary

and inseparable elements. Our design process is based not

only on following popular trends but also on blending them

with Matt Editeur’s sophisticated and timeless aesthetic

to create our own unique interpretation. While following

trends, instead of copying them, we draw inspiration from

art history, architecture, and the textures of nature. Our

design team closely follows art exhibitions, architectural

projects, and fashion weeks around the world, reflecting

these inspirations in our collections. Once our designs

come to life, they undergo strict quality tests such as

abrasion resistance and lightfastness in our laboratories to

ensure durability.

What kind of growth strategy do you pursue in both

domestic and international markets? What are your

target markets?

Matt Editeur’s growth strategy is not only about increasing

sales figures but also about delivering our brand’s aesthetic

vision and quality philosophy to wider audiences. In both

domestic and international markets, we maintain the

exclusivity and prestige of our brand by building a selective

distribution network. Our target markets are defined not

only by geographical boundaries but also by lifestyle and

aesthetic understanding. Europe, North America, and

the Asia-Pacific regions are the markets with the highest

growth potential for us. In these markets, we don’t just sell

products; we create experiential spaces that reflect our

brand’s aesthetic world.


In recent years, the world has changed at a pace we have never been used to. We have gone

through challenging, uncertain, and unexpected periods. This process was also a test for

Matt Editeur. However, what has kept us going is our culture of collaboration, our effort, and

our passion for our work. At the point we have reached today, we look to the future more

clearly and more boldly with the strength we draw from the past.

Sustainability and environmentally friendly production are

among the fundamental pillars of Matt Editeur’s philosophy.

By recognizing the value of the resources nature provides,

we take responsibility to protect them and implement ecofriendly

production methods. With water-saving dyeing

technologies, energy-efficient production processes,

and waste management policies, we aim to minimize our

environmental impact. Our understanding of sustainability

is not limited to production processes; it is also reflected in

the longevity and durability of our fabrics. We will continue

our sustainability efforts with determination to leave a

more livable world for future generations.

What are Matt Editeur’s goals and new projects for

the upcoming period?

Matt Editeur’s goals for the upcoming period include both

quantitative and qualitative growth. While increasing our

sales figures, we aim to bring our brand’s aesthetic vision

and quality philosophy to wider audiences. Among our new

projects are creating experiential spaces that reflect our

brand’s aesthetic world and strengthening our presence on

digital platforms. As we pursue our growth goals, we will

never compromise on our obsessive passion for detail, our

quality standards, or our aesthetic pursuit. Matt Editeur

continues its journey to transform your living spaces into

works of art with every touch.

What kind of roadmap do you follow in the face of

competition and rising costs in the sector?

Competition and rising costs in the sector are not just

challenges for us but also opportunities for transformation

focused on innovation and efficiency. In response to cost

increases, we keep our costs under control by improving

operational efficiency and optimizing our raw material

supply processes. However, reducing costs never means

compromising our quality; we aim to overcome cost

increases by developing more innovative and value-added

products. In the face of competition, we differentiate

ourselves not by price, but by design, quality, service, and

brand image.

Do you have any initiatives regarding sustainability

and environmentally friendly production? What is

your perspective on this issue?


36

PROFILE

DES & SEN

HOME

offers elegant

curtain solutions

inspired by art

Deniz Tatiana Sivri

DES & SEN HOME combines design

expertise and textile know-how to

offer curtain fabrics and tulles that

enrich interiors with refined aesthetics.

It is a passion for Tatiana Sivri more than

a business branch. She has been enjoying

this passion for 16 years and serving people

who love home decoration. We have recently

conducted an exclusive interview with Ms.

Sivri. She made her remarks with a clearly,

sincerely and friendly way.

Tatiana Sivri summarized their story:

“We closely follow up the latest trends in

design, colors and impressions then we

develop our own designs and products. In

our collection, we mostly have curtain fabrics

and plain group tulles. We are making

progress by constantly adding innovations.

New patterns, colors, and qualities are

our business. We are always working on

developing new products. We truly love our

work. Meeting customer demands quickly is

our job. My team and I dedicate ourselves

to this work and we get excellent feedbacks

from our customers and business partners.

We are steadily growing with secure steps.”

HTE HOME TEXTILE EXPORTS

MAY 2026




www.isatekstil.com.tr


40

PROFILE

Sarra Home: Where timeless

elegance meets everyday comfort

Sarra Home Textiles combines sophisticated design with exceptional craftsmanship,

creating collections that bring warmth, harmony, and refined style into modern living spaces.

We conducted an exclusive interview with

Mehmet Erim, Chairman of the Board,

to learn more about the activities of the

company based in Denizli, Türkiye.

Can you introduce your company? How long

have you been in the home textiles industry?

Our company is built on 65 years of

experience dating back to the 1960s. In

2020, we branched out from our previous

partnership to establish our brand, Sarra

Home Textile Products Digital Marketing

and Trade Ltd. Co. We have been operating

independently for approximately five years.

Can you provide information about your

production capacity and main facilities?

Our company produces towel and bathrobe

groups in-house, while other home textile

groups are sourced externally. We have an

annual production capacity of 350 tons of

towels. Our production line includes eight

weaving looms, one cutting machine, one

sewing machine for specific dimensions,

and five sewing machines for width-specific

production, all managed internally.

What product groups are you currently

focusing on? What are your standout

products?

Our priority is our brand value. Under the

Sarra Home brand, our primary focus is

on products like bathrobes, hand towels,

kitchen towels, bath towels, and embroidered

napkins. For sourced products, we strive to

maintain consistent quality, which is also a key

focus in our market strategy.

Export Activities

How has your export business grown since

you began?

As a newly established company, our initial

priority has been to build brand value.

Although we haven’t reached our desired

level in exports, about 10% of our sales

come from export markets. Expanding

this percentage is among our goals as our

product portfolio develops. Participating in

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 41

What steps are you taking toward

sustainability and innovation in production?

We are focusing on renewable energy panels

and transitioning from non-renewable to ecofriendly

energy sources. Our evaluations on

this matter are ongoing.

Do you offer custom or personalized

designs? In which markets are these

requests more common?

No, we do not offer personalized designs,

as such orders disrupt our production flow.

Instead, we focus on products that cater to a

broader audience.

Left to right: Mustafa Erim, late Mehmet Erim

(Havlucu Memet) and Melih Erim

home textile fairs is part of our strategy to

increase this figure.

Which countries are your primary export

destinations? Where are your strongest

markets?

We have strong business relationships with

Russia and close ties with Georgia and

Azerbaijan. Through our online store, we have

also expanded to eight different countries.

What strategies are you using to enter

international markets?

Rather than focusing on a single region, we

aim to touch multiple markets and deliver

Sarra’s services. Our strategy involves

tailoring innovations to the ethnic and cultural

needs of each region, meeting their demands

with quality production. While we don’t

rely on a single strategy, our commitment

to blending traditional and innovative

production with competitive pricing positions

us well in the market.

What challenges do you face in export

processes, and how do you overcome them?

We face financial challenges related to

periodic crises and difficulty finding markets.

To address this, we participate in fairs to

showcase our products to global clients.

Since social media and other communication

channels do not fully reflect the quality of

our products, we believe fairs will help us

overcome these obstacles.

Products and Innovations

How do you tailor your products for export

markets? Do regional demands vary?

Our products vary based on market demands.

We revise our offerings to align with the ethnic,

cultural, and socioeconomic characteristics of

each region. Meeting the unique demands of

some regions for less common home textile

products can be challenging. We evaluate such

requests under our R&D framework and aim

to meet them conscientiously.

Competition and Marketing

How would you define your competitive

advantage in the global market? What

stands out: price, quality, or design?

Since we are not yet highly active in the global

market, our current focus is on building brand

value. Once established, our approach will

evolve based on supply and demand.

What efforts are you making in branding

and digital marketing?

We are progressing in digitalization through

e-commerce platforms and social media

teams. We have established a company

website and maintain a secure presence

across digital platforms. Our branding efforts

run parallel to these initiatives.

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

Fairs are vital for our steps toward

globalization. We believe that participation

in events and fairs will bring us closer to

customers by showcasing our brand and

product quality.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

We aim to have exports constitute 40% of

our sales within five years, contingent on

capturing our target audience. For our young

and growing company, this is part of our

periodic planning. Our dynamic team is ready

to bring innovation and high-quality service

and products to the markets we enter.

How do you envision your company in terms of

production and product diversity in the future?

We plan to maintain our current product

diversity and expand production or marketing

of raw materials, semi-finished goods, or

finished products based on demand.

HTE HOME TEXTILE EXPORTS

MAY 2026




44

PROFILE

Home Textile Products from Denizli

to the World by Karagöz Tekstil

Drawing strength from the robust production

infrastructure of Denizli, known as Türkiye’s

textile capital, Karagöz Tekstil produces towels,

hand towels, sauna towels, spa towels, foot

towels, and sheet fabrics sold by the meter.

The company also manufactures bed sheets,

duvet covers, and pillowcases in custom sizes

upon request. We spoke with company owner

Mustafa Kargöz to learn more about the

success story of this well-established company:

Mustafa Karagöz

Head of Company

What is Karagöz Tekstil’s main vision and

growth strategy for 2025 and beyond?

As Karagöz Tekstil, our main vision for 2026

and beyond is to increase our brand value in

both local and global markets by developing

innovative products with a sustainable

production approach, and to become a

HTE HOME TEXTILE EXPORTS

MAY 2026


Towel Production I Bathrobe Production

Hotel Textile Production I Linens Set Production

Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi, Akçeşme, 20020

Denizli Merkezefendi - Denizli / Türkiye

T: +90 258 252 11 16 | +90 537 565 95 91

www.karagoztextile.com | www.frottierhersteller.de

e-mail: info@karagoztextile.com


46

PROFILE

reliable solution partner in the industry.

• Investment and Capacity Increase:

Strengthening our production

infrastructure and increasing capacity

through new facility investments.

• Digital Transformation:

Accelerating processes and completing

integration with e-commerce and online

ordering systems.

• Export-Oriented Growth:

Establishing partnerships in target

markets—primarily Europe—to sustainably

increase our export rates.

How would you define your company’s core

values and the qualities that set you apart

in the industry?

Our core values include reliability; we build

relationships based on mutual trust and

transparency with all our business partners.

Quality; we adopt high quality standards

at every stage of production and deliver

flawless products.

Customer focus; we place customer

satisfaction at the center by offering fast,

solution-oriented, and flexible service.

The most important feature that sets us

apart is our production strength and our

ability to deliver orders completely, safely,

and on time as planned.

What strategy do you follow to increase your

competitiveness in Türkiye and global markets?

Our goal is to develop high-quality,

environmentally friendly, and innovative

products. We strive to offer customized

production and flexible solutions for our

customers. Most importantly, we place

great importance on after-sales support

and customer feedback.

Our strategies also include digitalization and

e-commerce. In this regard, we aim to establish

B2B and B2C digital sales channels and reach

global customers through e-export models.

We already hold key certifications required

for the European and American markets

and plan to further strengthen our position

with additional certifications.

HTE HOME TEXTILE EXPORTS

MAY 2026


TEKSTİL VE PROMASYON

Oruç Reis Mahallesi Tekstilkent Caddesi Tekstilkent

G/2 10 AD No:44 Esenler / İstanbul / TÜRKİYE

Gsm: +90 532 292 35 57 | T: +90 212 438 20 02

e-mail: servetbasoglu@libertahome.com.tr

info@libertahome.com.tr

instagram: servetbasoglu

telegram: Ledeyna_Seccade

www.libertahome.com.tr


feel the cotton

COTTON SATEN

LUX POPLIN

LUX STRIPE SATEN


+90 212 447 4949

+90 212 447 4949

Adrressss: Maahaallessi Sokkaakk 41

Adress: Sanayi Mahallesi Başaklı Saannaayi Sokak Baaşaakkl No: No: 41

Günngörrenn/İssaannbul

Güngören/İstanbul

Adrressss: Showroom Adress: Merter Mahallesi, Kiraz Sk. No: 7/2

Skk. ShorrooÍ 7/2 No: Günngörrenn/İssaannbul

Güngören/İstanbul

Kirraaz Maahaallessi, rrerr


Digital Poplin Digital Poplin Jacquard Sateen

3D Printed 5D Printed Lux Saten

Hall No : 1

Stand No : C06

Flannel Seersucker Muslin

Patterned & Plain Gofre Rotation & Digital

19-22 May 2026

Towels Pique Jacquard Poplin

Cotton / Poly. Patterned & Plain Jacquard Patterns


Poplin Panama Cotton Sateen

100% Cotton Waterproof Digital

Cotton Sateen Plain Colors Poplin Cotton Sateen

Seersucker (240 & 280 cm) Striped & Plain

Tencel Matways Natural Cotton

Tencel Sateen Matweiss Printing Plain Colors


50

PROFILE

Plasmat

Excellence in

presentation

materials

since 1997

Plasmat, which evaluates customer data and

develops easy assembly and time-saving

products in packaging and assembly works

that take long process, is one of the most

preferred brands of customers. Company

owner Ahmet Aydin emphasizes Plasmat’s

vision by saying, “Our product quality, ability to

design for every budget, and most importantly,

customer satisfaction is our priority principle.”

Could you tell us about the establishment

of your company and the developments

while entering the textile industry?

Plasmat Basim Kartela has been operating

since 1997. We produce presentation materials

to facilitate the marketing activities for many

sectors, mainly in the textile sector. We are in

this sector because the success of a company is

directly proportional to its marketing activities.

Accordingly, we consider presentation materials

as important and reflect our difference by

adding our own perspective to quality.

Can you give information about

your product range and machine park?

What are the features that you highlight

in production?

In our product portfolio, there are various

product groups under the name of

cardboard titles, folders, bags, book cards,

pvc-plastic packages, pleat curtain catalogs

and other presentation materials which are

becoming popular recently.

I can say that our product quality, the ability

to design projects for every budget, the most

important of all is that our priority is customer

satisfaction and that we are ready to serve

our customers in every situation after sales.

Focusing on innovation,

customer satisfaction,

and sustainability,

Plasmat continues

to lead the industry with

its diverse product range

and cutting-edge production

technologies, serving markets

from Europe to Australia.

Can you give us information about

your production facility?

Our production capacity is high, so we use

the latest system automatic machines that

will save time in our production. We carry

out R&D studies to get the same quality

and standard product at every stage of our

production and update our machines by

following new technologies.

Established In 1997 in Istanbul to meet

the needs of PVC plastic packaging,

promotion materials, etc. needs of

the companies, Plasmat follows the

technological developments and

strengthens its position in the industry.

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 51

What can you say about

your design and R&D teams?

Our industry is an area that requires

continuous innovation and high dynamic

range. In this direction, we develop

suitable presentation materials as the

product portfolio changes. We visit

textile and technology fairs to follow

innovations worldwide.

Which countries do you export and

which do you want to include

in your export network?

We export to many countries from America

to Australia, 90% of our exports goes to

European countries. Our goal is to include

Middle East countries in our export network.

Do you have any social responsibility activities?

We use 100% recyclable paper and plastic

products in our products. For the year 2020,

we are planning to carry out the social

responsibility project “Not waste but Recycle”.

What is your company’s approach

to social media?

In which social networks are you active?

The number of social media users is

increasing day by day and it is the popular

advertising method in reaching the masses.

It is important for easy accessibility and we

actively use social media as a company.

What are the fairs you are attending

or intending to exhibit?

We participate in all textile fairs both in

Turkey and abroad as exhibitors and visitors.

Heimtextil, IMM Cologne and Hometex fairs

are the leading fairs we intend to attend.

Can you evaluate your location in terms

of raw materials and distribution?

Where can customers reach Plasmat?

As a company, ninety percent of our raw

materials are of European origin. Our

company is located in Istanbul as a location

where we can provide suitable freight for

land and sea transportation. Our customers

can reach us through our social media

accounts and our website as well.

HTE HOME TEXTILE EXPORTS

MAY 2026



Hoben Tekstil Limited Şirketi

Hacıeyüplü Mahallesi

3162 Sokak No:26/2C

Merkezefendi - Denizli / TÜRKİYE

Gsm: +90 539 930 68 68

www.hobiema.com


54

PROFILE

Gürçağ Tekstil

strengthens its strategy with

sustainability, innovation,

and digital transformation

Strategic advantages of İnegöl

Operating in İnegöl, one of Türkiye’s most

prominent furniture manufacturing hubs,

provides Gürçağ Tekstil with immediate

access to a substantial market for upholstery

fabrics. Proximity to major industrial

centers such as İstanbul, Bursa, and Kocaeli,

combined with robust road networks and

port access, enables efficient domestic and

international logistics.

High standards in raw material and

yarn selection

Recognizing that raw material and yarn

quality directly impact final product

performance, the company applies

comprehensive international standards,

including ISO and ASTM protocols.

Additionally, Gürçağ Tekstil ensures chemical

safety through OEKO-TEX ® Standard 100

certification, guaranteeing products free

from harmful substances.

Structured and technical approach to

collection development

Gürçağ Tekstil follows a systematic, endto-end

process in developing its collections,

from research and conceptual design to

material selection, fabric construction,

Behçet Kemal Çağlar

Quality, sustainability, and customercentric

values

The company’s production philosophy

integrates high-quality raw materials,

controlled manufacturing processes, and

strict adherence to international standards.

Environmental responsibility and customer

satisfaction are central to Gürçağ Tekstil’s

continuous improvement model, ensuring

that each product meets rigorous technical

and ecological criteria.

The company continues to expand

its presence in both domestic

and international markets by

combining advanced production

infrastructure in İnegöl with highstandard

raw material selection, a

flexible manufacturing approach,

and a strong commitment to

quality, sustainability, and

customer-oriented solutions.

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 55

prototyping, and production. Recent years

have seen growing demand for functional

fabrics, reflecting both market trends and the

company’s capacity for technical innovation.

Flexible custom production capabilities

The company offers tailored solutions in

response to customer requests, including

specific colors, patterns, weights, and

yarn blends. Gürçağ Tekstil emphasizes

that it has consistently met such requests

promptly, demonstrating a high degree of

flexibility and responsiveness.

Sustainable production practices

Sustainability is embedded in every stage of

Gürçağ Tekstil’s operations. Key initiatives include

energy-efficient air-jet weaving machines, smart

automation systems, heat recovery, greywater

recycling, low-water dyeing technologies, and

waste management strategies that prioritize

recycling and compostable materials.

HTE HOME TEXTILE EXPORTS

MAY 2026


56

PROFILE

Understanding domestic and international

market expectations

Domestic clients typically focus on costperformance

balance and speed of

delivery, while international clients demand

compliance with global quality standards,

precise technical specifications, and minimal

defect tolerance. Export operations involve

additional logistics considerations, including

customs clearance and higher transport costs.

Key drivers of long-term competitive

advantage

The company identifies three critical factors

for sustained success in the global textile

industry:

1. Quality-focused production – maintaining

high standards from raw material selection to

finished product.

2. Innovation and design excellence –

developing trend-responsive, functional, and

sustainable fabrics.

3. Robust supply chain and operational

management – enabling agile, reliable, and

efficient production.

Digital transformation and operational

excellence

Gürçağ Tekstil leverages Industry 4.0

technologies, including automation,

smart machinery, sensors, and robotics,

to enhance production efficiency and

accuracy. Digital tools such as 3D modeling,

CAD/CAM systems, RFID and IoT-based

inventory tracking, blockchain-enabled

supply chain transparency, and AR/VRenabled

customer experiences strengthen

both operational control and market

responsiveness.

2026 strategic goals

For 2026, Gürçağ Tekstil aims to:

• Expand export markets and capitalize

on nearshoring opportunities with faster

delivery times.

• Strengthen its position in the premium

segment through sustainable, high-quality

product offerings.

• Increase production of technical and

smart textiles, as well as recycled and ecofriendly

fibers.

• Optimize efficiency through digital

production technologies, including automation,

digital printing, and energy management.

• Establish an R&D and Design Center to drive

innovation in fabrics, functional coatings, and

advanced textile applications.

Through these initiatives, Gürçağ Tekstil

demonstrates its commitment to sustainable

growth, operational excellence, and

innovation, positioning itself as a key player in

the evolving global textile industry.

HTE HOME TEXTILE EXPORTS

MAY 2026




Hall : 4 / A 13


60

PROFILE

İsa Çelik:

“We differentiate ourselves

in global competition through quality,

design, and natural production”

İsa Çelik | Owner of İSA Tekstil

As the main character of a strong

journey that began in the textile

sector at the age of 13 and

extended from a family business to

global markets, İSA Tekstil Owner

İsa Çelik is building a growth

story centered on quality in home,

hotel, and hospital textiles with a

production approach focused on

cotton and natural fibers. With

a business model in which 90

percent of revenues are exportdriven,

a market network spanning

different continents through the

Napolyon and Davinci brands,

and strategies shaped around

the axis of design and technology,

Çelik shared with our readers the

keys to sustainable growth in a

period when global competition is

becoming increasingly intense…

Can you tell us about İSA Tekstil’s journey

from its establishment to today? What were

the breaking points in this process?

My journey in the textile sector began in 1996,

at the age of 13, in our family company. Until

2017, I worked actively in the family business,

during which time I managed and grew the

operation. Transitioning into production in

the early 2000s became a significant turning

point for us. By sourcing our own yarn and

completing the processes of subcontracted

weaving and dyeing before turning them into

finished products, we directed 90 percent of

our sales toward exports.

While we initially exported to 4–5 countries,

we increased this number to over 35 by 2017.

In the same year, I decided to part ways with

the family business to chart my own path and

founded İSA Tekstil. Today, we continue our

operations in the home textile sector with our

own brand, Napolyon. This decision became

one of our most important breaking points,

both personally and corporately.

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 61

that the chemicals we use are harmless to

human health and certified with OEKO-TEX

standards, and we work with printing and

dyeing facilities that meet these criteria.

Our product range includes bed sheets, duvet

cover sets, and quilts in the home textile

segment; while in hotel textiles, we offer

sheets, duvet covers, quilts, and covers. In

addition, we also have product groups for

hospital textiles. Through our Napolyon and

Davinci brands, we provide services to our

customers across three different segments.

What are the core areas of expertise that

differentiate İSA Tekstil in the sector? Could

you tell us about the product groups and

markets you focus on?

At İSA Tekstil, we primarily produce cottonbased

products. Approximately 90 percent

of our products consist of natural fibers.

Since home textile products come into

direct contact with human skin, healthy

production is a priority for us. In this regard,

we pay particular attention to ensuring

In the context of changing customer

expectations and global competition, which

strategic areas does İSA Tekstil prioritize?

Türkiye’s former price advantage has largely

disappeared today. For this reason, we focus

on differentiation through design, quality,

and patterns in competition. By maintaining

the highest standards in cotton, dye, and

chemical quality, we separate ourselves from

the market. Today, the key factors that set us

apart are our high-quality approach, original

designs, and attention to detail.

What are your plans for the upcoming

period in terms of sustainability, artificial

intelligence, and digitalization?

Since the day we established İSA Tekstil,

digitalization has been an integral part of

our business. In the coming period, we plan

HTE HOME TEXTILE EXPORTS

MAY 2026


62

PROFILE

Could you share your 2026 growth targets?

How will the domestic market and exports

shape these goals?

Since our establishment, our priority has always

been foreign markets. Today, approximately 90

percent of our turnover comes from exports,

while 10 percent comes from the domestic

market. We have prepared our plans for 2026

in a way that preserves this balance.

As İSA Tekstil, we focus on being minimally

affected by crises. We deliver our brands to

nearly every continent and maintain a strong

market presence in certain countries. In this

direction, we participate in an average of five

international trade fairs each year, in addition

to conducting commercial trips and customer

visits abroad. In this way, we aim to remain

close to the market, up to date, and visible.

to continue our investments in artificial

intelligence and digitalization in line with

our sustainability goals.

We observe that, across Türkiye, the sector’s

machinery parks are largely equipped with

state-of-the-art technology. However, on a

global scale, the biggest challenge remains

price competition. At this point, we aim

to achieve a competitive advantage by

differentiating through product diversity, brand

strength, and quality. In line with our 2026

plans, we aim to grow while maintaining our

position in the sector with new products and

designs. Throughout this process, technology

will continue to be our greatest supporter.

What are your predictions regarding the

future of the sector in Türkiye and globally?

Recently, I have had the opportunity to closely

examine markets by visiting many countries.

The sectoral fairs we attended in Morocco,

Tunisia, Algeria, and Egypt show that these

countries are no longer just customers, but

are gradually becoming competitors as well.

In particular, Uzbekistan and Egypt are

emerging as serious competitors in cotton

products. Pakistan is already a strong

competitor in cotton home textiles. In 100

percent polyester product groups, China

remains one of the biggest players. I foresee

that competition in the cotton home textile

market will become much more challenging

in the coming period.

HTE HOME TEXTILE EXPORTS

MAY 2026


Anadolu Mahallesi Yoncalı Havuz Caddesi Yıldız Sokak No: 2/A Yıldırım - BURSA / TURKIYE

web: www.dizayntekstil.com | e-mail: dizaynperde4@gmail.com


Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri


www.winsuntekstil.com

Hall : 3 / 3-E10

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Anadolu Mahallesi 2. Çiğdem Sokak No: 16

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com


www.winsuntekstil.com

Hall : 3 / 3-E10

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Anadolu Mahallesi 2. Çiğdem Sokak No: 16

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com


Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri


68

PROFILE

Bayhome Tekstil

A Brand Strengthening

Its Global Presence Through

Expertise in Curtain Fabrics

“By focusing specifically

on curtain fabrics and tulle

production, we chose to deepen

our expertise in a defined area.

If today we are positioned as a

reliable manufacturer both in

Türkiye and international markets,

this strategic decision has played

a major role.” – Veysel Baylan, Co-

Founder of Bayhome Tekstil.

As competition in the textile industry

increasingly shifts toward specialization,

Bayhome Tekstil stands out as one of

the companies that recognized this

transformation early. Focusing on curtain

fabrics and tulle production, the company

attracts attention with its production

investments, design strength, and export

performance. In our interview with Co-

Founder Veysel Baylan, we discussed the

brand’s foundation journey and future vision…

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 69

“Could you tell us the story behind the

foundation of Bayhome Tekstil?”

When establishing Bayhome Tekstil, our main

goal was to make a difference by specializing

in a specific field. Instead of moving forward

with a very broad product range, we

preferred to focus on curtain fabrics and tulle

production. Over time, this decision proved

how accurate our strategy was.

Today, being positioned as a reliable

manufacturer both in Türkiye and abroad is

the result of this focused approach.

“What can you tell us about your production

infrastructure and investments?”

The textile industry is a constantly evolving

and transforming field. In order to keep pace

with this transformation, we continuously

invest in our production infrastructure. We

renew our machinery park and adopt more

modern weaving techniques.

In particular, we have made significant

investments in dobby weaving and special

surface effects. This has provided us with both

quality and design flexibility. Today, we are

capable of both high-volume production and

delivering fast solutions for custom projects.

“How would you define your product portfolio?”

We are a brand entirely focused on curtain

fabrics and tulle groups. Our product range

includes tulle fabrics, woven curtain fabrics,

dobby surfaces, embroidered products, and

printed decorative fabrics.

While developing products, we place great

importance not only on visual appeal but also

on technical performance. Criteria such as light

transmission, durability, and product lifespan

are very important to us. Because curtains are

among the most defining elements of a space,

both aesthetically and functionally.

“How does your design and collection

development process progress?”

Design is one of our strongest areas. We closely

follow global trends, but instead of directly

copying them, we add our own interpretation.

Our collections include both modern and

classical lines. Recently, natural tones, light

textures, and timeless designs have become

particularly prominent. Our goal is to offer

customers not just a product, but also a

solution that adds value to their living spaces.

“What does your export performance look like?”

Export is a very important growth area for

us. Currently, we mainly export to different

markets, especially in Europe. Every year, we

continue to increase our export volume.

We participate in international exhibitions

and develop new business partnerships. Our

sensitivity regarding quality and reliability plays

a key role in why overseas customers prefer us.

“What are your future goals?”

In the coming period, we plan to focus both

on improving our production technologies

and increasing sustainability-oriented

investments. We are working on more

environmentally friendly production

processes and innovative fabric solutions.

At the same time, expanding into new

markets and increasing our global brand

awareness are among our priorities. We want

to make Bayhome Tekstil a stronger brand on

the international stage.

“Finally, is there anything else you would

like to add?”

As Bayhome Tekstil, our greatest strength

is our commitment to our work and the

importance we place on quality. Just as we

have done until today, we will continue to work

with the same determination in the future.

Our goal is to continue our journey as a lasting

and value-adding brand in the industry.

HTE HOME TEXTILE EXPORTS

MAY 2026



Hall : 4 / A 21


72

PROFILE

MAKTEK GRUP

Trust and technology

in textile machinery

packaging machines, swatch card machines,

and automation systems.

Continuously investing in developing

technologies, MAKTEK GRUP prioritizes

high efficiency, low maintenance costs,

long-lasting use, and maximum operating

performance in the machines it produces.

Since its establishment, the company has

adopted customer satisfaction as its core

principle and has become one of the preferred

brands in the industry through its pre-sales

and after-sales technical support services.

With its expert engineering staff and

professional production team, Maktek Grup

exports to many countries around the world in

addition to Türkiye, continuing to be one of the

global solution partners of the textile industry.

We conducted an exclusive interview with

General Manager İhsan Sarıkamış to learn

more about the company’s success story.

General Manager

İhsan Sarıkamış

What product groups does MAKTEK GRUP

offer in the field of textile machinery, and

which sectors do you serve?

As MAKTEK GRUP, we manufacture industrial

machinery and automation solutions for the

textile sector. Our product range includes fabric

winding machines, opening machines, control

systems, automation solutions, transport

systems, and custom-made textile machinery.

We mainly serve companies operating in

weaving, knitting, dyeing-finishing, garment

Operating with its strong production

infrastructure based in Bursa, MAKTEK

GRUP Tekstil Makineleri Otomasyon Sanayi

Tic. Ltd. Şti. has become one of the trusted

solution partners in the textile machinery

industry with more than 30 years of

experience, its expert technical team, and

innovative engineering approach.

The company manufactures highperformance

machinery solutions for many

stages of textile production, including fabric

opening machines, roll winding machines,

batch winding machines, beam winding

machines, drum winding machines, meter

folding machines, lead sewing machines,

HTE HOME TEXTILE EXPORTS

MAY 2026


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info: +90 532 25 26 018


74

PROFILE

components used are selected in accordance

with specific quality standards. Our production

processes proceed with a controlled

manufacturing principle, and every machine

undergoes detailed testing before delivery.

At the same time, we operate with a production

philosophy focused on long-lasting use, low

maintenance costs, and high performance.

Occupational safety and sustainable

production standards are also among the

fundamental parts of all our processes.

manufacturing, and technical textiles. By

developing tailor-made projects according to

customer needs, we both increase production

efficiency and make production processes more

controlled and manageable for businesses.

What are the most important technological

features that differentiate your products

from competitors?

The most important factor that differentiates

us from our competitors is our ability to

combine strong mechanical durability with

advanced automation infrastructure. In the

machines we manufacture, we offer userfriendly

control systems, energy-efficient

structures, and automation solutions

operating with minimal error margins.

In addition, our ability to develop customized

solutions for our customers’ production

facilities provides a major advantage.

Alongside standard production, we design

special machines suitable for the specific

production structure of each business. In this

way, our customers save both time and labor.

As Maktek Grup, how much do you invest

in R&D activities? Do you have any newly

developed projects?

We consider R&D activities as one of the

core development areas of our company. By

closely following the changing production

needs of the textile industry, we continuously

work on new technologies that will improve

machine performance.

We particularly focus on automation systems,

digital control infrastructures, energy-saving

mechanical solutions, and systems that

increase production speed. In addition, we

continue to develop special projects based on

our customers’ demands.

What kind of approach do you follow

regarding quality control and compliance

with standards in your production processes?

We prioritize quality at every stage of

production. All mechanical and electronic

In which countries are you active in foreign

markets, and how is your export strategy

shaped?

As Maktek Grup, we operate in many different

markets, particularly in the Middle East, the

Balkans, Europe, and the Turkic Republics.

Customer satisfaction, fast technical

support, and long-term partnerships play an

important role in our export strategy.

By analyzing the production needs of each

country, we offer market-specific solutions

and shape our service approach according to

local industry dynamics. Through international

fairs and sectoral collaborations, we aim to

continuously expand our network abroad.

Could you provide information about your

after-sales services (service, maintenance,

spare parts)?

We consider after-sales services as one of

the most important components of customer

satisfaction. Therefore, we provide technical

service, maintenance, and spare parts support

through a fast and sustainable structure.

Thanks to our expert technical team, we

aim to minimize downtime that may occur

during our customers’ production processes.

In addition, through regular maintenance

services, we ensure that machines operate

with high performance for many years.

What innovations and trends do you foresee

in the textile machinery sector in the coming

period, and how is Maktek Grup preparing

for this change?

We believe that automation, digitalization,

energy efficiency, and sustainable production

technologies will become even more

prominent in the textile machinery sector

in the coming period. In particular, smart

manufacturing systems and data-driven

production processes will be among the key

factors shaping the future of the industry.

As Maktek Grup, we continuously improve our

automation infrastructure in order to adapt

to this transformation and focus on producing

more efficient machines with lower energy

consumption. At the same time, we continue

our technological investments to provide our

customers with flexible, modern, and longlasting

production solutions.

HTE HOME TEXTILE EXPORTS

MAY 2026


Yakuplu Mahallesi 194. Sokak No: 1 3. Matbaacılar Sitesi İç Kapı No: 387-388

Beylikdüzü - İstanbul / Turkiye

T: +90 212 509 35 37 | e-mail: info@erdemambalaj.com | web: www.erdemambalaj.com


76

PROFILE

Panayır Tekstil

“Sustainability and design are

the cornerstones of global growth”

One of the strong manufacturers in the home

textiles sector, Panayır Tekstil continues to

expand globally through growing demand in

export markets, investments in sustainable

production, and a design-driven collection

strategy. In an exclusive interview, Muharrem

Panayır, General Manager of Panayır

Tekstil, shares insights on the company’s

export performance, sustainability vision,

international fair strategy, and 2026 goals…

Muharrem

Panayır

Which regions are you strongest in across

export markets? In which countries is brand

awareness and product demand increasing

most significantly?

Our export markets are growing strongly,

primarily across Europe, the Middle

East, Russia, and Africa. In addition, Gulf

countries—especially Saudi Arabia, the United

Arab Emirates, and Qatar—have become key

markets where our home textile products see

strong demand in the premium segment.

Over the past two years, we have also

achieved steady growth in the U.S. market. In

these regions, our goal is to position Panayır

Tekstil not merely as a supplier, but as a

manufacturer recognized and followed for its

collection-driven approach.

Which product groups have seen the strongest

increase in demand in the home textiles

sector recently, and how does this affect your

collection and production planning?

Recently, we have observed the highest

demand for functional and multi-purpose

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PROFILE 77

home textile products. In particular, products

made from natural fibers, anti-allergenic

and easy-care fabrics, Oeko-Tex and similar

certified product groups, as well as minimalist

and simple-designed bedding and bedspread

collections stand out.

These trends directly influence our product

development processes. In our collections,

we now place greater emphasis on balancing

aesthetics with functionality. On the

production side, we are investing more in

sustainable fibers and processes that meet

high-quality standards.

What steps is Panayır Tekstil taking in the

field of sustainability? What can you share

about environmentally friendly production

processes and certifications?

Sustainability has become one of Panayır

Tekstil’s most strategic priorities in recent

years. Within this scope, we have expanded

our collections that use recycled polyester

and yarns, and we have invested in dyeing

and finishing processes that enable water

and energy savings.

We generate more electricity from solar

energy than we consume, contributing

positively to the environment. To reduce

waste, we implement production optimization

and near-zero-waste cutting technologies.

The majority of our products are certified

under Oeko-Tex Standard 100. In addition,

we aim to increase transparency across our

supply chain through ESG-focused reporting

systems. Our goal is to significantly reduce our

carbon footprint within the next few years.

How do you position your brand at international

trade fairs, and what contributions do these

events make to Panayır Tekstil?

At international trade fairs, we position our

brand as a reliable manufacturer with strong

design capabilities and well-established

quality standards. Trade fairs such as

Heimtextil Frankfurt, along with sectorspecific

fairs in Istanbul, provide significant

global visibility for our brand.

Through these events, we not only acquire

new customers but also gain opportunities

to closely monitor trends, steer our

collections more effectively, and develop

international partnerships.

How do you evaluate the Turkish home

textiles sector on a global scale? What are

Türkiye’s key competitive advantages?

Today, the Turkish home textiles sector is one of

the three strongest production centers in the

world. Türkiye holds a significant competitive

advantage thanks to its high-quality

standards, fast lead times, flexible production

capabilities, strong design infrastructure, and

advanced logistics network.

Moreover, the country’s deep-rooted

expertise in cotton and textiles makes

Türkiye an indispensable supply hub for

both Europe and the Middle East. Steps

taken toward sustainable production

further strengthen this position.

What are Panayır Tekstil’s targets for 2026?

At the core of our 2026 strategy is making

growth sustainable. In line with this vision,

we plan to pursue a more aggressive growth

strategy in the U.S. and Canadian markets. We

are also implementing investments to increase

automation and digitalization in production.

While expanding our high value-added,

design-oriented collections, we aim to

position our sustainable product range as

a separate collection under a dedicated

brand umbrella. At the same time, we seek

to develop longer-term and more strategic

partnerships with our business partners.

Finally, is there a message you would like to

share with the industry?

I would particularly like to emphasize that

sustainability and design have become

inseparable in the home textiles sector. At

Panayır Tekstil, we are an active part of

this transformation.

As of 2025, we are implementing significant

projects focused on digitalization, automation,

and data-driven production. We believe these

steps will not only increase our efficiency but

also enable us to provide faster and more

effective solutions to our customers.

HTE HOME TEXTILE EXPORTS

MAY 2026



Kemalpaşa Mahallesi

Vidinli Tevfikpaşa Caddesi

Aydın Center No: 9 Daire: 102

Fatih - İSTANBUL / TÜRKİYE

+90 536 560 57 64

+90 545 330 12 76

E-mail

deniz_drug@windowslive.com


80

PROFILE

ENTEMA pioneers

textile innovations

with advanced

machine designs

Since its inception in 1992, ENTEMA

has specialized in fabric drying and

finishing, carving a niche in textile machine

manufacturing. Based in Çorlu, one of

Türkiye’s key textile hubs, the company

operates with a strong focus on research

and development, continuously prioritizing

customer expectations and satisfaction.

ENTEMA’s cutting-edge machinery, which

represents Türkiye’s engineering excellence,

serves clients across four continents.

Sustainability at the Core

In an era where sustainability is paramount,

ENTEMA integrates environmentally friendly

features into its machines. By minimizing waste

and reducing energy, water, and chemical

consumption, ENTEMA’s designs promote ecoconscious

operations while enhancing the quality

of textiles made from recycled materials.

By blending innovative designs with patented

technologies, ENTEMA has revolutionized the

global textile industry. The company’s machines

not only surpass expectations in process quality

and production capacity but also reduce

operational costs, bolstering the competitiveness

of user businesses.

SWELLSOFT: Redefining Textile Finishing

ENTEMA’s flagship product line, SWELLSOFT,

comprises two innovative machines: the

Continuous Tumbler Drying Machine and the

Carpet Finishing Machine. Developed through

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PROFILE 81

years of R&D supported by TÜBİTAK (The Scientific

and Technological Research Council of Türkiye),

these machines operate on patented principles

that deliver unmatched results for diverse textile

products, from lightweight fabrics to carpets,

towels, and even items made from recycled fibers.

SWELLSOFT machines streamline traditionally

multi-step processes into a single operation,

increasing efficiency and reducing fabric wear. Their

advanced energy-saving technology makes them a

game-changer for textile finishing processes.

Unmatched Results for Fabrics

Key features of SWELLSOFT include:

• Tension-Free Processing: Fabrics move in a

one-way direction under controlled tension,

unaccumulated and 100% open width form,

avoiding breakage, abrasion, and shine defectseven

at high temperatures.

• Enhanced Fabric Quality: Fabrics processed

with SWELLSOFT achieve superior softening,

volumizing, pattern clarity, and reduced waste

because there is no fabric-to-fabric friction.

Martindale abrasion tests reveal durability

several times greater than fabrics treated with

conventional machines.

A Milestone for Carpets

The SWELLSOFT Carpet Finishing Machine, with

working widths up to 5 meters, sets new industry

standards. Carpets made from viscose, bamboo,

cotton, wool, acrylic, polyester, or their mixtures

processed with this machine benefit from superior

dust removal, pile volumizing, soft touch and

enhanced pattern clarity and brightness.

With the patented method applied to the carpets

along with three-dimensional homogenization,

smoothing, volumizing and relaxing effects

SWELLSOFT address persistent issues like adhesive

migration to the piles of back coating process

and another problem pile flattening, significantly

improving carpet durability and quality.

HTE HOME TEXTILE EXPORTS

MAY 2026


82

PROFILE

QUADRO: 4 Pass, High-Capacity,

Energy-Efficient Relax Drying

For over three decades, ENTEMA has refined its

tensionless fabric drying technology, culminating

in the QUADRO model. This advanced drying

machine boasts:

• Compact Design: Four fabric passes with hot air

from both top and bottom maximize evaporation

and drying capacity in minimal space.

• Energy Efficiency: With low electricity

consumption (as little as 70 kW/hour), the QUADRO

achieves daily drying capacities exceeding 30 tons

at 90% belt occupancy.

• Ease of Use: A user-friendly interface, same-side

fabric entry and exit, and low-maintenance design

ensure seamless 24/7 operation.

The QUADRO delivers remarkable results, such

as shrinkage values below 5% (typically 3%) for

fabrics after washing tests.

Innovation in Towel Manufacturing and

pique fabrics

QUADRO’s application in the towel processes,

when paired with the SWELLSOFT Continuous

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MAY 2026


PROFILE 83

Tumbler Drying Machine, has further enhanced

product quality while reducing energy

consumption, production time, and labor costs.

This new concept eliminated the problems caused

by conventional pre-drying processes, such as

fabric stretching, pile crushing and fabric breakage.

ENTEMA’s QUADRO model has proven particularly

effective for cotton pique fabrics used in towels

and bathrobes.

Founder Ömer GÖKCAN shared: “Drying cotton

pique fabrics with our QUADRO machine at a

high feed rate achieved excellent softening and

volumizing, with shrinkage values of just 3%

in both width and length after washing tests,

of course combined with its high capacity and

energy saving”

Shaping the Future of Textiles

By consistently pushing the boundaries of

textile machinery design, ENTEMA is not only

meeting the demands of today’s industry but

also shaping its future. Through SWELLSOFT

and QUADRO, the company continues to deliver

innovative, cost-effective, and sustainable

solutions that redefine textile finishing

processes worldwide.

HTE HOME TEXTILE EXPORTS

MAY 2026




86

PROFILE

Ziyaoğlu Tekstil builds

a global supply chain through

its international etwork

One of the respected names in the home

textiles and fashion industries, Ziyaoğlu

Tekstil stands out particularly in the curtain

segment of home textiles as well as with

its distinguished fashion fabrics. Drawing

attention with its sustainable energy

investments, including the use of solar

energy at its facilities in Egypt and Türkiye,

Ziyaoğlu Tekstil continues to strengthen

its global presence. We conducted an

exclusive interview with Zehra Koç, Executive

Coordinator of Ziyaoğlu Tekstil, to share the

company’s success story with our readers.

Can you briefly tell us about the foundation

story of your company and the point it has

reached today?

Ziyaoğlu Tekstil represents a journey built on

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PROFILE 87

meet our production energy needs from nature

through our presence in the solar energy sector.

With our environmentally friendly production

techniques and quality control mechanisms

that comply with the high standards of 54

countries, we place sustainability at the center

of our corporate culture.

Zehra Koç,

Executive Coordinator

quality and trust, combining a strong textile

heritage with a modern global vision. Since

our establishment, we have operated with

the goal of “delivering quality to every point.”

Today, we are not only a textile manufacturer

but also a global player exporting to 54

countries and holding a strong position with

our Rozabella brand across a wide geography

extending from Central Asia to Europe and

from the Middle East to Russia.

What are the key features that distinguish you

from your competitors in the textile industry?

The most important factors that differentiate

us from our competitors are our operational

speed and wide product diversity. Thanks

to our own warehouses in strategic regions

such as Russia, Kazakhstan, and Ukraine, we

overcome logistical barriers and provide direct

and fast service to our customers. Moreover,

we view textiles not merely as a product but

as a technology, supporting our production

strength in Egypt and Türkiye with sustainable

energy investments such as solar power.

Which product categories stand out in your

portfolio, and which markets do you serve?

We have two leading product categories in our

portfolio: curtains in home textiles and highquality

apparel fabrics. This diversity enables

us to touch every segment of the fashion

world. Our target markets are quite broad;

today, we actively export to 54 countries.

Through our Egypt- and Türkiye-based

operations, we manage a global supply chain.

Could you share information about your recent

investments and technological innovations?

Our investment agenda is quite extensive. With

the new factories we will begin constructing in

Egypt, we aim to elevate our global production

capacity to the highest level. On the technology

side, while digitalizing our production lines, we

are also preparing to revolutionize supply chain

management through our upcoming logistics

investments. We are focusing on smart

factories that generate their own energy and

manage their own logistics operations.

In which countries are your export activities

concentrated, and what are your goals in the

global market?

Today, our export network extends to 54

countries, mainly across the Central Asian

republics, the Middle East, and Europe. We

leverage our proximity to regional power centers

as a strategic advantage. Our global goal is

to increase the number of countries we reach

through our new investments in Egypt and

the logistics power we are about to activate,

while positioning the Ziyaoğlu brand among the

leading names in the global textile industry.

What would you like to say about your growth

and brand vision for the next five years?

The next five years will be a period in

which the Ziyaoğlu name becomes firmly

established as a symbol of industrial power.

With the completion of our new factories, the

operational launch of our logistics network,

and the expansion of our energy investments,

we envision becoming a giant structure rising

on the three pillars of textiles, energy, and

logistics. We will continue to be a strategic

partner of global giants in both curtain

fabrics and apparel textiles.

What approach do you follow regarding

quality control and sustainability in your

production processes?

We see quality not as a result but as a

process management philosophy. In terms of

sustainability, we go beyond words and aim to

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MAY 2026



3.Hall

F13


90

PROFILE

Orhan Yildizhan, Chairman of Toplu Tekstil

A company that embraces

quality as a way of life:

Toplu Tekstil

Serving to drapery and textiles industry

since 1978, Toplu Tekstil has always been

progressing to become a better-known

brand in international markets. We spoke

with company owner Orhan Yıldızcan about

the success story of Toplu Tekstil, a company

that has made significant progress in

technology, production, and service.

To help our readers get to know you better,

how would you describe the founding story of

Toplu Tekstil and its position in the industry?

I was born in Istanbul in 1969. I was

introduced to the textile industry at a very

early age and went through a long journey

from apprentice to master in the narrow

weaving field. I am one of those who are often

described as “self-taught professionals.”

From the very first day, I always aimed higher.

I have a very curious nature, and throughout

my career I continuously tried new things and

solved problems without giving up.

The company I became a partner in was

originally founded in 1978. In 2006, I joined as

a partner, and as of 2012, I acquired all the

shares and turned it into a family company

together with my son and son-in-law.

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PROFILE

Our own products are certified through tests

conducted by authorized institutions. To

ensure this awareness continues in the future,

we maintain our standards through training

programs that also involve our employees.

You have a wide product range including

curtain gathering tapes, rustic extra-for

tapes, and vertical blind accessories. When a

new product idea emerges, how do your R&D

and prototyping processes work?

We manufacture curtain gathering tapes,

curtain buckram tapes, and roller blind

components for home textiles, as well as

narrow woven products for the garment

accessories industry. Our production

capability ranges from 1 mm up to 200 mm

in width. Within our curtain tape group alone,

we offer close to 1,000 different varieties.

With our state-of-the-art machinery and

experienced technical staff, we provide fast

and reliable service without compromising

quality. In addition to our own R&D activities,

we also support customer-driven requests

and developments, maintaining strong

cooperation. Customer-focused work and

keeping customer satisfaction at the highest

level are our top priorities.

The phrase “Think, design, implement”

stands out on your website. How do you

integrate innovative ideas into your design

process? What defines your limits in

customer-specific designs?

There is continuous renewal within our existing

product range. We are always moving toward

better solutions. Our approach is simple:

whatever the customer needs, we produce it.

Possesing the OEKO-TEX ® Standard 100

certification is very important in terms of

environmental and human health. What

approach do you follow in your production

processes to achieve this? What are your

future sustainability goals?

Sustainability and environmentally friendly

production are issues we pay particular

attention to. Since our products are used in

living spaces, all raw materials we use are

sourced from suppliers whose materials

have passed the required tests. Raw

material procurement is an area where we

show special sensitivity.

Trends in home decoration are constantly

changing. What are customers looking for most

today in curtain, fabric, and accessory choices?

As in every sector, there are trend-driven

products in our market as well. Over the

past two years, there has been a noticeable

increase in demand for wave pleat curtain

systems within the industry.

At Toplu Tekstil, you take quality beyond

being just a production standard. In your

opinion, is “quality production” only about

materials, or is it also about brand culture?

It means fully meeting the expectations of both

internal and external customers, doing things

right the first time, and applying continuous

improvement across all areas. By protecting

our standards, we ensure that quality becomes

a way of life. In our view, all of these elements

must come together. Our core quality policy is:

“Instead of controlling quality, producing

quality is our fundamental principle.”

You have held a strong position in the Turkish

textile industry for many years. What advice

would you give to new players or young

entrepreneurs entering the sector?

I am still working with colleagues who joined

the company on the very first day, and over

time, we have grown together with new team

members. As we walk this path, our primary

goal has always been customer satisfaction.

It may sound cliché, but my principle has always

been: whatever you do, do it with passion.

By listening to our customers’ requests and

suggestions, and by producing new and highquality

products that ensure their satisfaction,

we aim to take our brand one step further.

For young entrepreneurs,

I would like to quote Henry Ford:

“Coming together is a beginning;

staying together is progress;

working together is success.”

In short, our goal in the sector is always to move

forward—with continuity and long-term vision.

HTE HOME TEXTILE EXPORTS

MAY 2026



94

PROFILE

Yaman Dokuma Textile carries

Denizli’s weaving heritage

into home textile exports

With a wide product range from

peshtemals and woven throws to

blankets, muslin fabrics, spandex

sofa covers, microfiber towels and

Wellsoft items, Yaman Dokuma

Textile strengthens its presence in

global home textile markets.

Established in Denizli, a textile hub for

especially hotel and home textiles, Yaman

Dokuma Textile is a woman’s success based on

her passion and dedication. That initiative lady

is Nuray Yaman. We conducted an interview

with Hasan Kaba, general manager of the

company about their operations and the

success story they have gained in a short time.

Could you briefly introduce yourself and

your company?

Yaman Dokuma Textile is a woman-owned

company with more than 10 years of

experience. We have 31 looms focusing on

woven and knitted home textiles. Yaman

Dokuma currently exports to a few countries

and we are working tirelessly to reach every

country. We care about employees’ wellbeing

and safety; hence we firmly believe in work

and life balance. Our products are sold under

‘Babada Home’ brand.

What do you have in your product

portfolio and what are the prominent

factors in these products?

Our home textiles are supplied in fabrics

and packaged products which includes but

are not limited to loincloths (Peshtemals),

Woven Throws and Blankets, Muslin product,

Spandex sofa covers, Microfiber towels

and cleaning cloths, Wellsoft products. We

have 4-6 weeks lead times from the time

an order is placed. We work with young and

experienced innovative minds to always

keep up with trends and be ahead of our

game. We research what consumers need

and work on different strategies to develop

products that will meet our consumers’

needs. Our R&D team continues to work on

finding new products and improving existing

products both within its own organization

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PROFILE 95

and in line with customer demands.

What are the features that make you

superior to your competitors?

Our values are based on Innovation, Trust,

Reliability and Quality. We are future orientated

which makes us to be always working on

improving ourselves and our products. Shorter

lead times and customer-oriented trade.

Do you have plans for new investments in the

short and mid-runs?

We are making investments into the

development of Babada Home brand so it

becomes a World class brand known in every

corner of the world. Our main goal is to make

investments into sustainable production

which includes purchasing new knitting and

weaving machines which fully relies in green

energy, and the use of organic raw materials

and renewable products.

Can you give details about your exports?

What would you like to say about your

current and target

We currently export countries like Georgia,

Russia, Poland, Kenya and USA, and our

goal is to export more countries in Europe,

America and Africa. We have recently started

attending International Fairs held in Turkey

and abroad to help us introduce our products

to foreign markets as well develop trust with

our customers. We also use this opportunity

to visit our customers abroad.

Is there anything that you would like to

highlight?

We are always open to customer demands with

positive and solution-oriented approaches,

aiming for high satisfaction, long-term work

and improving ourselves in that direction.

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PROFILE

“We are not just a manufacturer;

we are a brand that understands

our customers’ needs”

“OUR STORY IS BUILT

ON PERSEVERANCE, HARD WORK,

AND CONTINUOUS IMPROVEMENT”

What need led to the foundation of Erdem

Ambalaj? What was your initial motivation

to enter this sector, and looking at where

you are today, how would you define your

brand’s story?

“The foundations of Erdem Ambalaj were laid

to meet the need for high-quality, durable,

and aesthetic packaging solutions in the

sector. We realized that, especially in the field

of PVC bags and packaging, customers were

struggling to find solutions that both protect

their products and add visual value. This

need became our main motivation to start

production in this field.

Erdem Zümbülkök

Export Manager

From day one, our priority has been

to develop a production approach

centered on quality, trust, and customer

satisfaction. Over time, thanks to our

experience, customer feedback, and belief

in continuous improvement, we expanded

our product range and established a solid

position in the industry.

Erdem Ambalaj, one of the prominent companies in Türkiye’s PVC

packaging sector, offers aesthetic and durable solutions to brands

in many fields, especially home textiles. The company continues to

make a difference in various areas, from minimal design to striking

visuals, from sustainability to export-supported collaborations.

HTE HOME TEXTILE EXPORTS

MAY 2026


Doubling and Twice Double

Folding & Rolling Machines

Precision Plaiting Machines

Fabric

İns p e c t i o n Ma ch i n e s

Packaging Machines

Beam Winding Machines

Plaiting & Rolling Machines

Panayır, 7. Okul Sokak No: 50, 16250 Osmangazi - Bursa / TURKIYE

T: +90 224 211 59 40 | Gsm: + 90 533 653 03 25

web: www.maktekgrup.com | e-mail: info@maktekgrup.com


98

PROFILE

Today, we define Erdem Ambalaj not just as

a manufacturing company, but as a brand

that understands its customers’ needs, offers

tailored solutions, and adds value to its business

partners. Our story is built on perseverance,

hard work, and continuous improvement.”

SOLUTIONS THAT ADD VALUE

TO HOME TEXTILES

How do the different solutions in your

product portfolio—such as piped, corded,

and frequency-welded PVC bags—add

value especially to home textile products?

How does this variety affect customers’

decision-making processes?

“The piped, corded, and frequency-welded

PVC bag solutions in our product portfolio

provide both protection and an aesthetic

presentation for home textile products. While

preserving the form of the product, these

bags ensure a more organized and eyecatching

appearance on shelves and displays.

Thanks to our wide range of model options,

brands can easily choose the most suitable

packaging for their target audience and

product segments. This variety helps products

stand out from competitors and directly

influences the consumer’s purchasing decision.”

“ORIGINAL DESIGNS

HELP PRODUCTS STAND OUT”

You offer both printed and unprinted

alternatives in PVC packaging production.

What are the most demanded trends in

packaging design recently? Is minimalism or

eye-catching design more prominent?

“We offer flexibility to brands with both

printed and unprinted PVC packaging

options. Today, two main trends stand out:

simple and minimalist designs, and eyecatching,

brand-focused applications.

While minimal designs form a sense of

elegance and a premium perception, vibrant

and original designs help products stand out

on the shelves. The preference depends on

the brand’s target audience and positioning.”

SUSTAINABILITY: A PRIORITY

FOR ECO-FRIENDLY PRODUCTION

Sustainability has become an inevitable

agenda for all sectors. As a plastic

packaging manufacturer, what kind of

roadmap do you follow in developing

environmentally friendly solutions?

“We consider sustainability an important

part of our production processes. In this

direction, we focus on reducing raw material

usage, preferring recyclable materials, and

minimizing production waste.

At the same time, we aim to reduce our

environmental impact by producing

long-lasting and reusable packaging. As

Erdem Ambalaj, we continuously work on

developing more environmentally friendly

solutions while maintaining quality.”

“WE DEVELOP SOLUTIONS THAT

SUPPORT EXPORT PROCESSES”

Türkiye is a strong player in home textile

exports. Do collaborations between packaging

manufacturers and textile producers

generate a competitive advantage? What is

your approach in this area?

“Collaborations between packaging

manufacturers and textile companies

play an important role in Türkiye’s

strength in the home textile sector. The

right packaging solutions ensure both the

protection of the product and a stronger

presentation in international markets.

As Erdem Ambalaj, we work with our

customers like business partners and develop

solutions that enhance their brand value and

support their export processes. We believe

this approach provides companies with a

significant competitive advantage.”

HTE HOME TEXTILE EXPORTS

MAY 2026



100

PROFILE

By Kaan Collection of drapery

and accessories opens up to beauties

The company offers quality,

originality, and expertise:

it is the address of innovation

in curtains and accessories.

Preparing wrapping up the year with success By

Kaan Collection is ready for another year with

the best motivation driven by the success they

recorded in 2024. We conducted an exclusive

interview with Murat Çağ from the brand. He

outlined their activities and operations:

“With 20 years of experience in the industry and

an 8-year successful journey under our own

brand, we have become a leader in the field of

curtains and curtain accessories. Everything

you need—from rustic designs to custom-made

accessories, curtain fabrics to upholstery and

leather materials—is waiting for you in our store.

Especially our fire-resistant and water-repellent

leather fabrics stand out, backed by certifications

that comply with international quality standards.

Murat Çağ

“We design over 500 new patterns every year,

and all our accessories are 100% handmade.

This means you are not just purchasing a

product but owning a piece of art.

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MAY 2026


PROFILE 101

Uzbekistan, Turkmenistan, Qatar, the United

States, Iran, Iraq, Moldova, Lithuania, Albania,

Bulgaria, Azerbaijan, and Kazakhstan.

“Our products bring contemporary designs together

with classic lines. With our custom manufacturing

and personalized design services, we meet the

unique demands of each of our customers. Every

product undergoes a meticulous quality control

process to ensure it is delivered to you flawlessly.

“We are the first choice for everyone who

values quality and originality! Visit our social

media accounts to explore our products and

designs more closely.

“As a company that continues to grow by

meeting new customers and entering new

markets every day, we aim to strengthen our

leading position in the industry in the coming

years by expanding our product range and

making a difference with our quality.”

“Currently, we export to more than 50 countries,

covering a wide geography from the United

States to Central Asia and from Europe to the

Middle East. However, what matters most to us is

that our customers, who experience our quality,

choose to work with us for many years. We have

strong partnerships in countries such as Russia,

By Kaan Collection

BYKAAN_COLLECTION

BYKAANCOLLECTION

ByKaan_collection

HTE HOME TEXTILE EXPORTS

MAY 2026


Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE

Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı

No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE


bykaan_collection

+90 530 175 39 77

by kaan collection

bykaanmurat@hotmail.com


104 PROFILE

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 105

Niateks House

Design, quality, sustainability and innovation

Transforming ordinary textiles into extraordinary experiences and

blending tradition, innovation, and global vision in home textiles.

Home textiles are transforming.

Instead of mass production,

small-batch, high quality, and

original designs are taking the

lead. Niateks House is at the

forefront of this change.

Managed by a team with longstanding

industry experience

and a strong awareness of

global trends, Niateks House

meets an essential need in both

the Turkish and international

markets. Since embarking on

this transformation 4.5 year

ago, the company has combined

design and manufacturing

expertise to move confidently

toward its vision of becoming a

global brand.

With a focus on local

production and sustainable

practices, every product

carries added value. In

addition, Niateks House plays

an active role in stock sales

with its own branded tea-towel

collections, offering customers

both original designs and the

advantage of fast supply.

ÖççÖ: Niateks’ Patented

Innovation

At Niateks, every product

is more than fabric -it is an

experience. One of the most

striking examples is its patented

design, ÖççÖ (Önlük Çanta –

Çanta Önlük; literally means

Apron to Bag – Bag to Apron)

This innovative product

functions as a bag in daily life,

and when turned inside out,

it transforms into a practical

kitchen apron. Originally

developed for a niche cookware

brand, this multifunctional textile

has since drawn interest from

cookware companies, culinary

schools, and lifestyle brands.

With ÖççÖ, Niateks redefines

how the company reacts

with the kitchens, blending

everyday life with innovation

and joy. Supported by both

design excellence and patent

protection, this product

embodies the brand’s philosophy:

textiles that turn the ordinary

into something meaningful.

ÖÇÇÖ : Everyday Life Bag, Effortlessly Transforming into an Elegant Apron

HTE HOME TEXTILE EXPORTS

MAY 2026


106

PROFILE

Dizayn Tekstil, the defining

touch of windows

“For us, a trend is not just the color of the year, but the sense

of comfort people want to feel in their homes. That’s why we closely

follow global home textile fairs and modern architectural movements.”

We interviewed Yusuf Samancı, General

Manager, about the success story of Dizayn

Tekstil & Kuraf (SA) Perde, known for its

elegant curtain fabrics.

What are the key features that set

Dizayn Tekstil apart in the industry?

“What truly defines us is our commitment

to offering the highest quality at the most

competitive prices, while designing with a

deep understanding of the spirit of fabric.

We don’t just produce curtains, we present

collections that give identity to living

spaces. Under the ‘Dizayn Tekstil Home

Collection’ umbrella, we see quality not

as a standard, but as a necessity. Thanks

to our showroom experience, we clearly

understand what the end consumer wants,

and we combine this insight with our

strong production capabilities.”

HTE HOME TEXTILE EXPORTS

MAY 2026


PROFILE 107

How do you analyze trends and

customer expectations

in your product development process?

“For us, a trend is not merely the fashionable

color of the year, but the sense of peace

people seek in their homes. That’s why we

closely follow global home textile exhibitions

and modern architectural trends. As for

customer expectations, we analyze them

directly in our showrooms through faceto-face

interaction. The fabrics they enjoy

touching, the flowing tulles they prefer, and

their demand for ease of use all form the core

of our R&D process.”

Can you tell us about your export activities?

Which markets are you active in?

“We bring the quality of Turkish textiles

together with global standards. Currently,

we have a strong export presence mainly in

Europe, the Middle East, and Asia. The ability

of our designs to appeal to the aesthetic

preferences of different cultures enhances

our competitiveness in global markets. Our

goal is to continue being one of the first

brands that come to mind when ‘Turkish

curtains’ are mentioned.”

What steps are you taking regarding

sustainability and environmentally

friendly production?

“We strive to repay our debt to nature through

eco-friendly production methods. We give

significant importance to natural bamboo

fibers in our collections and pay close attention

to waste management and energy efficiency

during production. In every piece of our ‘Home

Collection’ series, we make conscious choices

for a more sustainable future.”

What are Dizayn Tekstil’s growth targets

and upcoming projects?

“Our future vision is built on two main

pillars: modernization and digitalization. We

are renewing our wholesale network and

showroom concept to offer a more inspiring

experience to our customers. At the same

time, we aim to maximize our accessibility

through digital channels. With our new

collections, we are excited to bring the

elegance of ‘Dizayn Tekstil’ to more homes

not only in Türkiye but around the world.”

Additional Message:

“As Dizayn Tekstil, we believe that a fabric

can beautify not only a window but also one’s

perspective. We would like to thank all our

business partners and customers who have

been part of this journey with us.”

Yusuf Samancı

Sincerely,

Yusuf Samancı

HTE HOME TEXTILE EXPORTS

MAY 2026


108

TRENDS

Trend forecast

by Milou Ket

Contact: studio@milouket.com

didem@fabricconcept.com

Introduction

We are currently navigating a time frame

of uncertainty, shaped by rising geopolitical

tension, economic and ecological risk, causing

inflation and war. We are in a transition

time, with chaos and intolerance. We see e

rapid acceleration of Artificial Intelligence

manipulating and algorithmic steering,

even in the world of interiors. It is hard to

distinguish between fake and reality. Interest

in colour provides comfort during these times.

Sustainability and longevity are key priorities.

Textures like ribs, ridges, flowing lines, and

dynamic patterns are present across all

themes. Gradients are also central, with

flowing applications of both colour and form.

Textiles play a crucial role in offering warmth

and emotional support. Alongside new carpet

shapes, expect to see creatively designed

tiles gaining significance.

The first theme, “Warm & Soft Minimalism,”

features rounded and organic forms,

Japanese influences, and timeless neutral

hues combined with earth tones. The second

theme, “Fluid Transitions,” highlights soft

pastels, synthetic materials, gradients

and transparencies. The third, “Global

Craftmanship,” revisits traditional cultural

aesthetics with a contemporary edge,

expressed in warm, earthy colours. The

fourth, “Radiant Energy,” shows gradients,

and modern art, featuring bright, energetic

tones. The fifth theme, “Nature is calling,”

is inspired by natural elements and ecoconscious

materials, presented in greens,

sand, terra, and clay tones. The sixth and

final theme, “Modern Heritage,” celebrates

personal expression. Retro influences and

uniqueness through luxurious, bold colours.

1. Warm and Soft Minimalism

The first theme, titled “Warm and Soft

Minimalism“presents a refined yet inviting

approach to contemporary interior design,

where minimalist principles are softened

through warmth, texture, and sensory

richness. A palette of soft neutral tones is

subtly enriched with earthy hues, generating

HTE HOME TEXTILE EXPORTS

MAY 2026


TRENDS 109

HTE HOME TEXTILE EXPORTS

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110

TRENDS

a calm, balanced, and welcoming atmosphere.

This color foundation supports a design

language characterized by flowing curves,

organic shapes, and gently rippled surfaces

that introduce movement and softness

throughout the space. Texture plays a defining

role and is integrated across nearly every

element of the interior. Textiles are especially

important, contributing both visual depth and

tactile comfort. Carpets appear in irregular

and asymmetrical forms, reinforcing the

organic character of the theme. Pillows feature

sculptural tufting, while curtains display

expressive weaves, pleats, and intentional

irregularities. Beyond their aesthetic appeal,

these textiles enhance acoustic comfort

and spatial quality. A thoughtful contrast is

created between smooth, refined materials

such as wood, marble, and stone and richer,

more irregular textures.

Materials like bouclé, ribbed fabrics, and

undulating finishes introduce craftsmanship

and subtle imperfection. Ceramic tiles gain

prominence through whimsical, sculptural

shapes, while murals and textured wall

coverings add depth. Rooted in Scandinavian

minimalism and enriched by Japanese

aesthetics, the theme emphasizes balance,

softness, and tactile warmth.

2. Fluid Transitions

In the second direction, “Fluid Transitions,”

gradients, subtle colour shifts and layered

transparencies dominate, often presented in

soft, light pastel tones. These visual effects

create depth and a sense of movement

across surfaces. This impression is reinforced

by the materials used, predominantly

synthetic ones like glass, acrylic, polyester

resin, and plastic. Recycled polyester is also

frequently utilized. These materials enhance

the luminous and reflective qualities of the

designs. The theme is also expressed through

textiles, where gradients and transparencies

are applied to curtains, upholstery and

decorative accents such as cushions and

throws. Wavy lines, ribbed textures and

serrated edges appear frequently in furniture

and accessories, adding rhythm and visual

interest. Mirrors, frames and lighting designs

often feature rounded silhouettes and

reflective or iridescent finishes, amplifying

the play of light and colour. Illuminated

objects emphasise smooth transitions and

glowing effects, sometimes recalling liquid

or misty forms. Small pieces of furniture,

such as stools and side tables, are especially

popular and display whimsical, sculptural

shapes. Overall, rounded forms, layered

materials and shimmering surfaces define

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MAY 2026



112

TRENDS

this direction, creating interiors that feel light,

futuristic and softly dynamic. Architectural

features reflect this theme through the use of

arches, circular forms, and curved shapes.

3. Global Craftmanship

In contrast to the growing importance

of Artificial Intelligence, which often

creates a smooth, impersonal feel, “Global

Craftsmanship” is gaining value again. The

human hand, with all its imperfections, sparks

the imagination through irregularities, fringes,

hand stitching, and visible repairs. Each

piece carries a story: a woven edge that isn’t

perfectly straight, a glaze that pools, a dye

that fades unevenly, signals of authenticity

rather than flaws. These products appeal

to people who want to express their ethnic

background, personal style and taste, or the

exotic places they have visited, memories

they want to keep and highlight. Materials

are mainly natural, such as wood, stone, cork,

raffia, reed, linen, jute and hemp, bamboo,

and seagrass, and are often sourced

from recycled materials or local leftovers.

Traditional patterns and techniques such

as ikat, tie-dye, tufting, shibori, and sashiko

embroidery, are applied in contemporary

ways, scaled up, mixed, or refreshed with

new colour palettes. Typical products include

textiles, rugs, pillows, ceramics, tiles, kilims,

masks, murals, and lamps, sometimes with

sculptural shapes, tactile surfaces, and a

sun-warmed patina. We see ancient prints,

weaves, and techniques inspired by native

peoples, alongside baskets and vases

influenced by African design or primitive

forms. The combination of indigo blue and

white is a classic. We will see also new colour

combinations applied on traditional prints.

4. Radiant Energy

This trend direction, called “Radiant Energy”,

is defined by bright, luminous colour. Colour is

becoming increasingly important in interiors

as an antidode. While using bold colour can

take confidence, it will play a growing role,

through painted walls, murals, and coloured

lighting such as LEDs. Advances in rendering

and Artificial Intelligence make it easier to

visualise and apply these effects. For smaller

elements, such as accessories, colour is

even more accessible. We see gradients,

overlapping colour fields, and the dramatic

impact of coloured light.The direction focuses

primarily on man-made materials such

as glass, perspex, polyester resin, and a

range of plastics. Gloss, shine, and reflective

metallic finishes are key, expect mirror-like

objects and highly polished surfaces. Simple

HTE HOME TEXTILE EXPORTS

MAY 2026


HOMEDECO

19.ULUSLARARASI EV TEKSTİLİ VE DEKORASYON FUARI

28-30 МАRT 2027

ALMATI, KAZAKİSTAN

Arzu Günal

Satış ve Pazarlama Müdürü

0530 233 19 72

arzug@turkel.com.tr


114

TRENDS

geometric motifs bring a sense of joy and

decoration: stripes and stripe variations, dots,

triangles, facets, curves, steps, and colour

blocking. Iconic designs are reinterpreted

in fresh colourways, sometimes paired with

black and white to connect to historic art

movements such as Op Art, Pop Art, and

Memphis. Shapes are rounded, with flowing

lines, curves, and ribbed detailing. As before,

unexpected rug silhouettes continue to

appear. We also see colourful ceramic forms

stacked on a pole, totem-like pieces that add

playful height and sculptural presence. Small,

adaptable furniture pieces like stools and side

tables are crucial in creating flexible interiors.

5. Nature is Calling

Within the style story “Nature is Calling,” the

focus shifts to living more consciously with our

environment. Sustainability, mindful buying

choices, and the urgency of climate change are

at the heart of this theme. It’s about shrinking

our ecological footprint by exploring new, lowerimpact

materials. Think fungi, corn, banana

leaves, bamboo, cardboard, vegan leather,

and by-products from the food industry such

as coffee grounds. Renewable fibres and

natural resourcea such as linen, hemp, raffia,

rattan, and wood, remain essential, alongside a

stronger commitment to recycling.

Nature itself, from flora to fauna, remains a

leading source for decorative statements.

Wallcoverings, posters, cushions, and home

accessories are brought to life with botanical

and animal-inspired motifs. Prints highlight

plants and foliage, as well as insects, birds,

and butterflies, often finished with a subtle,

nostalgic feel. A revived fascination with

untamed landscapes sometimes comes

through a historical perspective. It explores

exotic trees, palm plantations, vivid birds, and

tropical blooms, paired with tigers, monkeys,

jaguars, and underwater creatures.Green

leads the palette for its calm, restorative

character and appears frequently in wall

paint. Botanical prints with the look of vintage

natural-history illustrations are especially in

demand. Rugs and textile wall pieces take on

surprising silhouettes, often shaped by floral

references. Raised textures and relief, tufting,

carved effects, and high/low surfaces, add

depth and tactility. Green shades are often

balanced with grounded, earthy terra tones.

6. “Modern Heritage”

draws from opulence, glamour, nostalgia, and

historical references to create interiors that

feel deeply personal and expressive. This style

celebrates cherished objects, heirlooms, and

one-of-a-kind discoveries, with retro influences

HTE HOME TEXTILE EXPORTS

MAY 2026


27 – 29 Eylül 2026

“Suudi Arabistan’ın 4,5 milyar ABD

dolarını aşan ev tekstili pazarına yön

veren başlıca alıcılarla tanışın.”

5.000+

ZİYARETÇİ

120+

200+ 25+

MARKA

KATILIMCI

KONUŞMACI

Arzu Günal

Satış ve Pazarlama Müdürü

0530 233 19 72

arzug@turkel.com.tr


116

TRENDS

adding depth and character.

It serves as a sanctuary from

the chaos of the outside

world. Gold accents, whether

as delicate lines or subtle

details, are essential, echoing

the sophistication of Art

Deco patterns in wallpapers

and textiles. The tradition

of the cabinet of curiosities

remains central, inspired

by natural history, scientific

illustrations, botanical art,

and exotic collections. Think

taxidermy, rare minerals,

coral, seashells, glass domes,

and fragments of classical

statues from ancient Greece

and Rome. A contemporary

twist introduces luminous

effects on dark backgrounds,

iridescent finishes, colorshifting

surfaces, aurora-like

lighting, and oil-slick textures.

Mid-century furniture

remains a staple, especially

in plush velvets accented

with gold or copper. Materials

like leather and metallics

also play a role. Deep, moody

paint colors set a dramatic

stage, while luxurious

materials such as marble and

tiger’s eye, whether authentic

or imitated, add refinement.

Acoustic comfort is still a

consideration. Traditional

embroidery, velvet fabrics,

and heritage patterns enrich

the space. The interplay

between matte textures

like velvet and reflective

elements, glass, mirrors,

crystal, and metals such

as gold, brass, and copper,

creates a dynamic, visually

engaging interior.

HTE HOME TEXTILE EXPORTS

MAY 2026




Demirtaş Dumlupınar OSB Mahallesi

Mustafa Karaer Caddesi No:13

Osmangazi - BURSA / TÜRKİYE

T: +90 501 318 02 24 | +90 224 261 02 24

web: www.fabertekstil.com

e-mail: info@fabertekstil.com

siparis@fabertekstil.com


120

EVENTS

What would happen

to textiles and

apparel if the US

lowered tariffs?

A potential reduction in US customs tariffs

could provide short-term relief for Türkiye’s

textile and apparel sectors; however, the real

challenge lies in the structural transformation

required for traditional industries struggling

to adapt to shifting global value chains.

Back in December 2024, I wrote an article

titled “Germany has a Smith Corona

problem – doesn’t Türkiye?” Looking ahead

to December 2025, I see today’s debates

on textiles and apparel through the same

lens: just like Germany, Türkiye faces a

deep-rooted transformation challenge in its

traditional industries.

The transformation of Istanbul means

the transformation of traditional

industries in Türkiye

When I stated at a meeting organized by the

Istanbul Chamber of Industry in September

2024 that “in 2001, the focus of stabilization

was Ankara’s transformation; today, the

core issue is Istanbul’s transformation,” I was

referring to the same underlying problem.

Istanbul’s transformation is, in essence, the

transformation of traditional industries.

The pressure facing the textile and apparel

sectors is directly linked to this need for

change. Three structural trends have been

reshaping global value chains for some

time: digitalization and artificial intelligence,

decarbonization, and geopolitical shifts.

These trends force a re-evaluation of every

stage of the textile and apparel value

chain. This is why Türkiye says, “Let us buy

American cotton, and let the US lower its

tariffs.” High-quality apparel starts with

high-quality cotton.

What defines good cotton? Cotton produced

without excessive water use, with minimal

chemicals, without harming soil productivity,

and backed by sustainability certifications.

Roughly 85 percent of cotton production in

Türkiye does not meet these criteria. Beyond

cotton, quality standards must be met at

every stage of the value chain, from fiber

to finished product. And the issue goes far

beyond carbon emissions alone.

Adapting to these structural trends—which

are reshaping global value chains and

transforming the technological infrastructure

of the sector—is critical for Türkiye’s textile

and apparel industries. The problem is not

merely short-term macroeconomic conditions

HTE HOME TEXTILE EXPORTS

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EVENTS 121

we don’t produce those products.” “That’s

exactly my point,” I replied.

or the exchange rate–interest rate dilemma.

In the EU market, these structural factors

are redefining product standards, and

compliance with those standards comes first.

“But we don’t produce these products”

That is still not enough. Secondly, the product

composition of EU imports may be changing.

You need to adapt to that shift as well. For

example, while the EU’s total textile imports

are increasing, imports from Türkiye are

declining. Why? Because Türkiye does not

produce some of the products for which EU

demand is growing.

A chart illustrates this clearly, showing textile

import sub-categories. The horizontal axis

represents skill intensity, the vertical axis

shows the growth of EU imports by product

between 2021 and 2023, and bubble size

reflects import volume.

Among the fastest-growing imports in that

period are canvas shoes and sports footwear.

When I recently explained this to a group of

industrialists, someone immediately said, “But

As the product structure of EU imports changes,

exporters aiming to remain competitive must

strive to match the share of each product in EU

imports within their own export portfolios. This

means identifying new areas where Türkiye’s

textile sector could leap forward—starting not

next year, but now. Companies are opening

new positions to forecast trends and design

future products in the midst of this rapid

technological transformation.

In short, doing what we already know best

is no longer sufficient. This is a period where

recognizing change matters as much as

execution. The inertia of firms that once

succeeded in traditional industries has

become a serious risk factor.

The Smith Corona problem

This is precisely the Smith Corona problem.

In the 1970s, Smith Corona was one of the

world’s leading office technology companies,

dominating the typewriter market. Then

personal computers arrived.

Smith Corona successfully adapted some

computer capabilities to typewriters, but

PCs were about far more than typing. The

company’s vision never extended beyond

the typewriter. While PCs symbolized a

fundamental shift, Smith Corona’s R&D mindset

could not move past its legacy product.

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122

EVENTS

The Smith Corona problem reflects the

inability of companies in traditional industries

to fully grasp change—to see trends early

enough and to invest accordingly. It is a mix of

inertia and narrow perspective.

What if the US lowers tariffs?

In this context of rapid technological change, is

there nothing that can be done in the short term

to buy time for sectors like textiles and apparel?

This is how recent negotiations with the US on

lowering customs tariffs should be viewed.

Today, Türkiye faces a 25 percent tariff

on textile and apparel exports to the US—

significantly higher than the 15 percent applied

to the EU and the 20 percent applied to Egypt.

Türkiye’s current apparel exports to the US

amount to around USD 960 million, placing

the country 17th among US suppliers. China,

Vietnam, and Bangladesh dominate the top

three, while Italy ranks tenth and Egypt sixteenth.

What would happen if tariffs on Türkiye were

reduced to zero? According to TEPAV’s Tariff

and Foreign Trade Impact Model (TEDEM),

Türkiye could increase apparel exports to

the US from USD 960 million to nearly USD

3 billion. This would move Türkiye from 17th

to 7th place among US apparel suppliers,

surpassing Italy and Egypt.

Even if tariffs were cut by only 10 percentage

points, apparel exports to the US could rise by

USD 1.7 billion, reaching a total of USD 2.6 billion.

Of course, many countries will negotiate with

the US. If you do not act, others will. And then

you risk losing even your current position.

Viewed this way, it is clear that Türkiye needs

to think more comprehensively about the

transformation of its traditional industries.

At a time when the US is openly questioning

China and what it sees as “misguided”

globalization, new opportunities are emerging

for Türkiye and Turkish companies.

As the late İsmail Türk once said, Türkiye

already has cotton in its saddlebag to sell in this

negotiation process. Opportunities rarely come

by accident. The stars do not always align like this.

HTE HOME TEXTILE EXPORTS

MAY 2026


Asmalıevler Mahallesi Süleyman Demirel Bulvarı No: 19/2 20160 Pamukkale / DENİZLİ

WhatsApp: +90 546 271 27 16 | T: +90 258 266 42 46 | e-mail: info@denizliconcept.com

www.denizliconcept.com


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instagram.com/palazzo.fabric

www.palazzofabric.com


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PROFILE

A cleaner sleep environment

with the antibacterial

Verona Bed

Combining both aesthetics and functionality in living spaces,

Armis Yatak’s Verona bed model stands out with its special design

that prioritizes comfort and hygiene. Featuring antibacterial

fabric technology, the Verona bed set offers long-lasting and

comfortable use with its sturdy base and stylish headboard.

With its special antibacterial fabric that

reduces bacterial formation, the Verona

bed model by Armis Yatak helps create a

hygienic environment in your living space.

Thanks to its skin-friendly structure, Verona

enhances comfort while minimizing odor

formation and providing long-lasting

freshness. At the same time, its innovative

fabric technology supports keeping your bed

clean and healthy at all times.

Balanced Support with Pocket Spring System

The Verona bed, equipped with an advanced

pocket spring system, evenly distributes body

weight to help maintain the natural alignment

of the spine. Thanks to independently

operating springs, motion transfer is

minimized, ensuring uninterrupted sleep.

Additionally, its durable structure maintains

its form over time and provides silent use.

Functional and Durable Base Design

The base included in the Verona bed set offers

long-lasting use with its strong body structure,

while its spacious interior provides extra

storage space. Thanks to its storage (cheststyle)

design, it helps keep your living space

more organized and offers a practical solution.

HTE HOME TEXTILE EXPORTS

MAY 2026


İncilipınar Mahallesi 1280 Sokak

Çınar Apartmanı No:11/A Pamukkale / DENİZLİ

T: +90 532 245 77 01 | web: www.sierraotantik.com

e-mail: info@sierraotantik.com | instagram: sierraotantik




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