Home Textile Exports May 2026
Home Textile Exports Mayis 2026
Home Textile Exports Mayis 2026
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MAY 2026 | www.hometextile.com.tr
Hall : 6 / B 06
Hall: 1/C10
Hall: 9/B05
19-22
mayıs’26
İstanbul Fuar Merkezi
www.sarra.com.tr
Her detayında incelik, her
dokusunda zarafet…
Sarra Home, bu sezon modern yaşamın
estetiğini evinizle buluşturuyor. Zengin
dokular, dengeli renk paletleri ve kusursuz
işçilik, evinizde zamansız bir şıklığın izini
bırakıyor. Her parça, konforun en sofistike
hâlini sunmak için tasarlandı.
Kimi sade çizgileriyle minimal bir
zarafeti yansıtır, kimi ise dokusundaki
derinlikle bulunduğu ortama benzersiz bir
duruş kazandırır.
Bu sezon, eviniz sadece bir yaşam alanı
değil,tarzınızın en şık yansıması olacak.
Hall : 3D / 04
www.guzzi.com.tr
guzzi.sahmetal
Guzzi-Şah Metal Perde Aksesuar
from the editor
From lovely Como Lake
to fascinating Bosphorus!
After dazzling runs for a country to another, from a
continent to another continent, we are finally home this
month although we attended the legendary Proposte
fair in Como, Italy in early May with our April issue. Now,
welcome to the May issue of Home Textile Exports,
prepared especially for Hometex Istanbul — one of the
most significant meeting points of the global home
textiles industry. We are delighted to once again take
part in this prestigious fair and to meet our readers,
business partners, manufacturers, exporters, designers,
and industry professionals from around the world at
our stand, where we will be distributing complimentary
copies of our magazine throughout the exhibition.
As the home textiles sector continues to evolve with
changing consumer expectations, sustainability priorities,
innovative production technologies, and inspiring design
concepts, Hometex remains an essential platform
where ideas, trends, and business opportunities come
together. In parallel with this dynamic atmosphere, we
have prepared another comprehensive and contentrich
issue aimed at providing valuable insights into the
industry’s latest developments.
In this special edition, our readers will find an
extensive selection of trend analyses, sector news,
fair highlights, company stories, export developments,
interviews, and event coverage reflecting the pulse
of the global home textiles market. From innovative
collections and sustainable production approaches
to emerging market opportunities and branding
strategies, we aim to present a broad perspective on
the sector’s current direction and future outlook.
We are proud to continue serving as a reliable
communication platform connecting Turkish
manufacturers with international buyers and industry
stakeholders. The strong global position of Türkiye’s
home textiles industry is built not only on production
capacity and quality, but also on innovation, adaptability,
and long-term vision. Through every issue, we strive to
contribute to this success story by bringing together
inspiring content and valuable sector intelligence.
We would like to thank all our contributors,
advertisers, readers, and business partners for their
continued support. We also warmly invite all visitors
of Hometex Istanbul to stop by our stand, pick up
their complimentary copy of Home Textile Exports,
and share their thoughts with our team.
We hope this special issue will provide inspiration,
new perspectives, and productive connections for all
our readers during the fair.
We wish a successful Hometex Istanbul for all.
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Group Chairman
Hüseyin Ferruh IŞIK
Publisher
İSTMAG MAGAZİN
GAZETECİLİK YAYINCILIK
İÇ VE DIŞ TİC. LTD. ŞTİ.
Managing Editor (Responsible)
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Editorial Consultants
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Correspondents
Elke ARORA
Domestic Advertising Manager
Adem SACIN
adem.sacin@img.com.tr
T: +90 505 577 36 42
International Sales Coordinator
Ayca SARIOGLU BEKTAS
ayca.sarioglu@img.com.tr
T: +90 212 454 22 33
Gsm: +90 536 227 29 87
Technical Manager
Tayfun AYDIN
tayfun.aydin@img.com.tr
Advisory Graphics & Design
Hakan SOZTUTAN
hakan.soztutan@img.com.tr
Chief Accountant
Yusuf DEMIRKAZIK
yusuf.demirkazik@img.com.tr
HEAD OFFICE
İSTMAG MAGAZİN
GAZETECİLİK YAYINCILIK
İÇ VE DIŞ TİC. LTD. ŞTİ.
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T: +90 212 454 30 00
12
EVENTS
Global home textile industry
to converge in Istanbul
for HOMETEX 2026
Recognized as one of the largest and most influential home textile fairs
in the world, HOMETEX serves as a key meeting point for both established
brands and emerging players. The exhibition is expected to host more
than 800 domestic and international companies, showcasing their
latest collections, innovative designs, and cutting-edge technologies.
The international home textile industry is set
to gather once again in Istanbul for HOMETEX
2026, one of the most prestigious and
comprehensive exhibitions in the sector. Taking
place at the Istanbul Expo Center from May
19 to 22, 2026, the event will bring together
leading companies and professionals from
Europe, the United States, the Middle East,
and Africa, reinforcing Istanbul’s position as a
global hub for textile trade.
HTE HOME TEXTILE EXPORTS
MAY 2026
EVENTS 13
Over the course of four days, thousands
of industry professionals will participate in
high-level business meetings, networking
events, and commercial negotiations.
These interactions are anticipated to
generate significant business opportunities,
contributing not only to the growth of the
home textile sector but also to Türkiye’s
export capacity and overall economy.
A Comprehensive Showcase
of Innovation and Design
HOMETEX 2026 will offer a diverse product
range covering all segments of home textiles—
HTE HOME TEXTILE EXPORTS
MAY 2026
14
EVENTS
Uniting the Entire Value Chain
Organized by the Turkish Home Textile
Industrialists’ Association (TETSIAD)—the
umbrella organization of the sector—and KFA
Fuarcılık, a subsidiary of the Bursa Chamber
of Commerce and Industry (BTSO), HOMETEX
continues to play a strategic role in connecting
all stakeholders across the value chain.
from curtains, upholstery fabrics, and
bedding to towels, carpets, and decorative
textiles. Visitors will have direct access to
the quality, flexibility, and fast production
capabilities that define the Turkish home
textile industry, which continues to strengthen
its global competitiveness.
The fair is expected to highlight key trends
shaping the industry, including sustainable
materials, eco-friendly production
processes, digital transformation, and
innovative design approaches. As consumer
expectations evolve, HOMETEX provides
a platform where manufacturers and
designers can present forward-looking
solutions tailored to global demand.
The exhibition will welcome a broad
international visitor profile, including
importers, exporters, manufacturers,
retailers, wholesalers, chain store
representatives, designers, interior
architects, and decorators. In addition,
decision-makers from the hospitality,
accommodation, and healthcare sectors
will attend to explore new sourcing
opportunities and design solutions.
Istanbul as a Strategic Meeting Point
With its unique geographical position
bridging continents, Istanbul offers an
ideal setting for global trade events.
HOMETEX leverages this advantage by
facilitating cross-border partnerships and
fostering long-term collaborations between
international buyers and Turkish producers.
As the home textile industry continues to
evolve in response to global trends and
market dynamics, HOMETEX 2026 stands
out as a must-attend event—bringing
together innovation, design, and commerce
under one roof.
HTE HOME TEXTILE EXPORTS
MAY 2026
www.issimo.com.tr
NOIR
FLAIR
20
26
WWW.ISSIMO.COM.TR
19-22
‘26
mood
mood IN OUT
www.otroliving.com
SS26
18
PROFILE
Proposte 2026 once again
inspired the industry
Ala Regina corridor, design Cristina Celestino, ph. Valentina Sommariva
The 33rd edition of Proposte 2026, the leading international exhibition
dedicated to furnishing textiles, curtains, trimmings, and wall coverings,
successfully concluded with another outstanding edition during the first week
of May. Despite the soft rain throughout the event, the atmosphere of the fair
was filled with inspiration, creativity, and excitement across the industry.
For three days, Villa Erba
welcomed the key players of a
supply chain that continues to
stand out internationally for
its creativity, craftsmanship
and capacity for innovation,
reaffirming Proposte as a
privileged meeting place for
manufacturing excellence,
research and design culture.
The 2026 edition placed the
value of relationships at its core:
a fundamental element for a
sector that preserves important
manufacturing traditions while
simultaneously embracing the
evolution of contemporary design
and its applications. Embodying
this vision were the 87 exhibiting
companies from 14 countries,
selected for the outstanding
quality of their collections and
Marco Parravicini,
President
of Proposte
Massimo Mosiello,
Director
of Proposte
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 19
Crevin
their ability to interpret the new demands of
the international market.
Visitors also confirmed the exhibition’s
distinctive positioning. Over the course
of the three-day event, more than 2,500
buyers attended Proposte, marking a 5%
increase compared to the previous edition.
The top five countries by visitor origin were
Italy, the UK, the United States, Germany
and France, reaffirming the high-level
professional and international profile that
has always characterized the fair.
This achievement was also made possible
thanks to the collaboration with the
Italian Ministry of Foreign Affairs and
International Cooperation and ICE – Italian
Trade Agency, which supported Proposte
through the organization of a delegation
of 51 buyers and 16 members of the
international press from 23 countries.
“We are pleased with the increase in
attendance, but what truly matters to us is the
quality of the connections created over the
course of the three working days. Discussions
Hield
HTE HOME TEXTILE EXPORTS
MAY 2026
20
PROFILE
Clerici Tessuto
with exhibitors reveal a very high level of
satisfaction in this respect: an important
sign that confirms the value of Proposte
as a platform for relationships, business
opportunities and international exchange,”
said Massimo Mosiello, Director of Proposte.
Among the key themes of the 2026 edition
was also the increasingly close dialogue
Enzo degli Angiuoni
Torri Lana 1885
between textiles, furnishings and spatial
design. This vision was reflected in the
collaboration with Cristina Celestino Studiofor
the design of the common areas, beginning
with the Ala Regina, and in the contribution of
leading partners including Contardi Lighting,
Crema Outdoor, Meridiani, Roda and Saba.
“One of the objectives of this edition was to
further strengthen the dialogue between
the textile and furnishing worlds, enhancing
the connections between materials, design
and hospitality. The installations and
shared spaces were conceived precisely to
express this vision, offering visitors an even
more engaging experience aligned with
the evolution of the sector,” stated Marco
Parravicini, President of Proposte.
Special thanks also go to the media partners
that supported the exhibition and, in particular,
to INTERNI Magazine, with which the first edition
of the INTERNI.Proposte Award 2026 was
launched — an initiative created to celebrate
successful collaborations between furnishing
companies and textile manufacturers.
The 33rd edition of Proposte 2026
therefore leaves a clear vision for the future
of the exhibition: an ecosystem in which
textiles, design, research and hospitality
engage in an increasingly close dialogue,
while continuing to place quality and
manufacturing culture at the center.
The next edition of Proposte 2027 will take
place from 4 to 6 May 2027.
HTE HOME TEXTILE EXPORTS
MAY 2026
Luuxuurrryy Crrrafteed iin Türrrkiiyyee;
Elegance & Design Beyond Borders BBoorrddeeeeerrss
BBeeeeeyoonnndd Deeeeessiggnnn & Eleeeeeggannnceeeee
www..com.tr
24 PERISCOPE
A global
outlook on the
home textile
market
toward 2035
From manufacturing products
to generating meaning.
bedding and towels to building an ecosystem
that generates meaning—through sustainability,
digitalization, artificial intelligence, and the
emerging philosophy of the “slow home.”
To understand where we are going,
we must first capture where we stand today.
The market today: Stable growth in a
changing world
According to Market Research Future (MRFR),
the global home textile market reached:
• $125.4 billion in 2024
• $132.8 billion in 2025
• And is projected to grow to $235.6 billion
by 2035
This trajectory reflects a compound annual
growth rate (CAGR) of 5.9%, signaling steady
and resilient expansion despite global volatility.
Mordor Intelligence presents a
complementary short-term outlook:
• $136.3 billion in 2025
• $188.6 billion by 2030
• With a CAGR of 6.7% (2025–2030)
By Evrim Arıcan
e-mail: evrimarican@defkreatif.com
www.defkreatif.com
We are moving through a period of profound
transformation. Looking ahead to 2035,
the global home textile market is not only
expanding—it is redefining itself. This is no longer
just a story of production volumes or export
figures. It is a transition from manufacturing
Different methodologies, similar conclusions:
The home textile market is a robust category,
consistently growing in the 5.5%–7% range
from the mid-2020s into the mid-2030s.
The Rise of Luxury Home Textiles
A parallel narrative is unfolding within the
luxury segment.
According to Business Research Insights:
• $60 billion in 2024
• $63.3 billion in 2025
• $95 billion by 2033
• CAGR: 5.5%
HTE HOME TEXTILE EXPORTS
MAY 2026
PERISCOPE
25
Luxury is no longer a niche—it is becoming
strategically central. Not only in terms of value,
but also in shaping perception, innovation, and
brand positioning across the entire market.
The Road to 2035:
Key Phases of Transformation
2024–2025: The Continuation of “Feeling
Good at Home”
The post-pandemic mindset persists. Homes
remain emotional sanctuaries, and textiles play
a critical role in comfort, wellbeing, and identity.
2025–2030: Regional Shifts and
Structural Change
• Asia-Pacific emerges as both a production
powerhouse and a rapidly expanding
consumer market, open to new brands.
• Europe is rewriting the rules through
sustainability and regulatory frameworks.
• North America shifts focus from volume
to value, growing through premium and
differentiated offerings.
HTE HOME TEXTILE EXPORTS
MAY 2026
26
PERISCOPE
2030–2035: The New Normal
Looking ahead, combining MRFR projections
with macro trends reveals a clear picture:
• Growth stabilizes, but remains above 5% CAGR
• Smart, traceable, low-carbon textiles
become the industry standard
• Companies failing to invest in product
transparency, digital infrastructure, and
traceability lose competitiveness rapidly
The journey to 2035 is not just about
expansion—it is about elevating quality,
transparency, and technological capability
across the entire value chain.
What Is Driving This Growth?
1. Rising Incomes and Expanding
Middle Classes
In regions such as India, China, Latin America,
and the Middle East & Africa, a growing
middle class is transforming home textiles
from a basic need into a lifestyle investment.
HTE HOME TEXTILE EXPORTS
MAY 2026
28
PROFILE
PERISCOPE
2. Urbanization and Smarter Living Spaces
Homes are becoming smaller, but textile
spending per square meter is increasing.
Consumers prioritize:
• Multifunctional products
• High-quality materials
• A “less but better” philosophy
3. E-commerce, DTC, and Hybrid Retail
The retail landscape is being redefined:
• Online sales are the fastest-growing
channel, with ~10% CAGR
• Direct-to-consumer (DTC), marketplaces,
social commerce, and physical retail are no
longer separate—they are integrated into a
single, unified brand experience
4. Sustainability as the entry ticket
Sustainability is no longer optional—it is
fundamental.
Key requirements include:
• Traceable fibers
• Low water and energy consumption
• Waste and chemical management
• Transparent storytelling
HTE HOME TEXTILE EXPORTS
MAY 2026
30
PERISCOPE
By the 2030s, particularly in Europe, these
will not just be expectations—they will be
legal obligations.
Who Will Win by 2035?
Product Categories
• Bedroom textiles remain the volume leader
• Bathroom textiles are among the fastestgrowing,
driven by wellness and hygiene trends
• Curtains gain momentum through
functionality: thermal insulation, acoustics,
blackout features, and smart home integration
Materials
Cotton remains central—but innovation is
accelerating:
• Cotton blends with Tencel/Modal
• Cotton with recycled polyester
• Functionalized organic cotton
• Smart textiles (temperature regulation,
moisture management, sleep tracking) are
moving from niche to mainstream
End-Use
• Residential sector: 60–65% of total revenue
• Commercial sector (hospitality, residential
projects, healthcare): growing at a faster pace
Regional Strengths
• Asia-Pacific: Production and consumption hub
• North America: Value-driven, premiumfocused,
near-shoring strategies
• Europe: Standard-setter through regulation
• MEA & Latin America: High-growth
emerging markets
Redefining Luxury
Luxury is no longer defined by price alone.
It now encompasses:
• Sleep and wellbeing
• Aesthetic value and status
• Sustainable premium positioning
The premium-luxury segment is expected
to increase its share of the total market
through the 2030s.
The New Rules of Competition
The industry is shifting away from price-driven
competition toward a new paradigm built on:
• Vertical integration
• AI-driven production and planning
• Social impact and brand storytelling
• Digitally native, DTC-first brands
The era of competing on “cheap meters” is ending.
What Does It Take to Stay in the Game?
• Growth exists—but uncontrolled growth
does not
• Sustainability is the new language of
premium
• Technology is embedded within the
product itself
• Personalization and storytelling are critical
differentiators
And most importantly: It is no longer possible
to play the new game with old rules.
Conclusion
The global home textile market toward 2035
tells a story not only of expansion, but of
transformation. A market that is becoming
more transparent, more technological, and
more meaningful.
From raw materials to finished products,
from supply chains to consumer experiences—
the industry is evolving into something far
more sophisticated than ever before.
This is not just about producing textiles.
It is about generating value, identity, and purpose.
HTE HOME TEXTILE EXPORTS
MAY 2026
BERLİN
TOGO
Yenice Mahallesi Aşağı Çayır Sokak No: 13/A İnegöl / BURSA
WhatsApp: +90 544 899 61 23T: +90 224 715 36 50
e-mail: behcet.caglar@gurcagtekstil.com.tr | instagram: gurcagtekstil
www.gurcagtekstil.com.tr
Without strong values, no brand can endure in the long run. These values
are precisely what distinguish Matt Editeur from the ordinary. Each team
member is an indispensable part of this structure and has a voice in the
future of our brand.
What was the most important motivation that led you
to this sector when establishing Matt Editeur? Could
you tell us a bit about your founding process?
The main motivation that led me to this sector was
realizing that fabric is not just an upholstery material, but
one of the most powerful aesthetic elements reflecting
the character, energy of a space, and the mood of those
who live there. Matt Editeur was founded with an “edition”
approach that carries an aesthetic pursuit and passion for
quality in every fiber of the fabric, in order to achieve this
magical transformation. Our founding process was not just
about starting a business, but about embodying a vision
where we set out to find the finest yarns, the most talented
weavers, and the most innovative designers. Each of our
collections is created like a meticulously curated book, with
every detail examined and every texture carefully selected.
What are the key features that differentiate Matt
Editeur in the upholstery fabric sector?
The most fundamental feature that sets Matt Editeur
apart is our approach of treating fabric as an “edition”
(éditeur). We don’t just produce fabric; in each collection,
we present a theme, a story, and an emotional world. This
means not only using the highest quality raw materials
but also combining innovation in design, the psychology
of colors, and the sensuality of touch. Another element
that sets us apart is our obsessive passion for detail. When
our customers choose Matt Editeur, they are not just
buying a fabric; they are bringing a lifestyle, an aesthetic
understanding, and a long-lasting quality experience into
their homes.
How do you manage quality and design processes in
your products? How do you follow trends?
At Matt Editeur, quality and design are two complementary
and inseparable elements. Our design process is based not
only on following popular trends but also on blending them
with Matt Editeur’s sophisticated and timeless aesthetic
to create our own unique interpretation. While following
trends, instead of copying them, we draw inspiration from
art history, architecture, and the textures of nature. Our
design team closely follows art exhibitions, architectural
projects, and fashion weeks around the world, reflecting
these inspirations in our collections. Once our designs
come to life, they undergo strict quality tests such as
abrasion resistance and lightfastness in our laboratories to
ensure durability.
What kind of growth strategy do you pursue in both
domestic and international markets? What are your
target markets?
Matt Editeur’s growth strategy is not only about increasing
sales figures but also about delivering our brand’s aesthetic
vision and quality philosophy to wider audiences. In both
domestic and international markets, we maintain the
exclusivity and prestige of our brand by building a selective
distribution network. Our target markets are defined not
only by geographical boundaries but also by lifestyle and
aesthetic understanding. Europe, North America, and
the Asia-Pacific regions are the markets with the highest
growth potential for us. In these markets, we don’t just sell
products; we create experiential spaces that reflect our
brand’s aesthetic world.
In recent years, the world has changed at a pace we have never been used to. We have gone
through challenging, uncertain, and unexpected periods. This process was also a test for
Matt Editeur. However, what has kept us going is our culture of collaboration, our effort, and
our passion for our work. At the point we have reached today, we look to the future more
clearly and more boldly with the strength we draw from the past.
Sustainability and environmentally friendly production are
among the fundamental pillars of Matt Editeur’s philosophy.
By recognizing the value of the resources nature provides,
we take responsibility to protect them and implement ecofriendly
production methods. With water-saving dyeing
technologies, energy-efficient production processes,
and waste management policies, we aim to minimize our
environmental impact. Our understanding of sustainability
is not limited to production processes; it is also reflected in
the longevity and durability of our fabrics. We will continue
our sustainability efforts with determination to leave a
more livable world for future generations.
What are Matt Editeur’s goals and new projects for
the upcoming period?
Matt Editeur’s goals for the upcoming period include both
quantitative and qualitative growth. While increasing our
sales figures, we aim to bring our brand’s aesthetic vision
and quality philosophy to wider audiences. Among our new
projects are creating experiential spaces that reflect our
brand’s aesthetic world and strengthening our presence on
digital platforms. As we pursue our growth goals, we will
never compromise on our obsessive passion for detail, our
quality standards, or our aesthetic pursuit. Matt Editeur
continues its journey to transform your living spaces into
works of art with every touch.
What kind of roadmap do you follow in the face of
competition and rising costs in the sector?
Competition and rising costs in the sector are not just
challenges for us but also opportunities for transformation
focused on innovation and efficiency. In response to cost
increases, we keep our costs under control by improving
operational efficiency and optimizing our raw material
supply processes. However, reducing costs never means
compromising our quality; we aim to overcome cost
increases by developing more innovative and value-added
products. In the face of competition, we differentiate
ourselves not by price, but by design, quality, service, and
brand image.
Do you have any initiatives regarding sustainability
and environmentally friendly production? What is
your perspective on this issue?
36
PROFILE
DES & SEN
HOME
offers elegant
curtain solutions
inspired by art
Deniz Tatiana Sivri
DES & SEN HOME combines design
expertise and textile know-how to
offer curtain fabrics and tulles that
enrich interiors with refined aesthetics.
It is a passion for Tatiana Sivri more than
a business branch. She has been enjoying
this passion for 16 years and serving people
who love home decoration. We have recently
conducted an exclusive interview with Ms.
Sivri. She made her remarks with a clearly,
sincerely and friendly way.
Tatiana Sivri summarized their story:
“We closely follow up the latest trends in
design, colors and impressions then we
develop our own designs and products. In
our collection, we mostly have curtain fabrics
and plain group tulles. We are making
progress by constantly adding innovations.
New patterns, colors, and qualities are
our business. We are always working on
developing new products. We truly love our
work. Meeting customer demands quickly is
our job. My team and I dedicate ourselves
to this work and we get excellent feedbacks
from our customers and business partners.
We are steadily growing with secure steps.”
HTE HOME TEXTILE EXPORTS
MAY 2026
www.isatekstil.com.tr
40
PROFILE
Sarra Home: Where timeless
elegance meets everyday comfort
Sarra Home Textiles combines sophisticated design with exceptional craftsmanship,
creating collections that bring warmth, harmony, and refined style into modern living spaces.
We conducted an exclusive interview with
Mehmet Erim, Chairman of the Board,
to learn more about the activities of the
company based in Denizli, Türkiye.
Can you introduce your company? How long
have you been in the home textiles industry?
Our company is built on 65 years of
experience dating back to the 1960s. In
2020, we branched out from our previous
partnership to establish our brand, Sarra
Home Textile Products Digital Marketing
and Trade Ltd. Co. We have been operating
independently for approximately five years.
Can you provide information about your
production capacity and main facilities?
Our company produces towel and bathrobe
groups in-house, while other home textile
groups are sourced externally. We have an
annual production capacity of 350 tons of
towels. Our production line includes eight
weaving looms, one cutting machine, one
sewing machine for specific dimensions,
and five sewing machines for width-specific
production, all managed internally.
What product groups are you currently
focusing on? What are your standout
products?
Our priority is our brand value. Under the
Sarra Home brand, our primary focus is
on products like bathrobes, hand towels,
kitchen towels, bath towels, and embroidered
napkins. For sourced products, we strive to
maintain consistent quality, which is also a key
focus in our market strategy.
Export Activities
How has your export business grown since
you began?
As a newly established company, our initial
priority has been to build brand value.
Although we haven’t reached our desired
level in exports, about 10% of our sales
come from export markets. Expanding
this percentage is among our goals as our
product portfolio develops. Participating in
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 41
What steps are you taking toward
sustainability and innovation in production?
We are focusing on renewable energy panels
and transitioning from non-renewable to ecofriendly
energy sources. Our evaluations on
this matter are ongoing.
Do you offer custom or personalized
designs? In which markets are these
requests more common?
No, we do not offer personalized designs,
as such orders disrupt our production flow.
Instead, we focus on products that cater to a
broader audience.
Left to right: Mustafa Erim, late Mehmet Erim
(Havlucu Memet) and Melih Erim
home textile fairs is part of our strategy to
increase this figure.
Which countries are your primary export
destinations? Where are your strongest
markets?
We have strong business relationships with
Russia and close ties with Georgia and
Azerbaijan. Through our online store, we have
also expanded to eight different countries.
What strategies are you using to enter
international markets?
Rather than focusing on a single region, we
aim to touch multiple markets and deliver
Sarra’s services. Our strategy involves
tailoring innovations to the ethnic and cultural
needs of each region, meeting their demands
with quality production. While we don’t
rely on a single strategy, our commitment
to blending traditional and innovative
production with competitive pricing positions
us well in the market.
What challenges do you face in export
processes, and how do you overcome them?
We face financial challenges related to
periodic crises and difficulty finding markets.
To address this, we participate in fairs to
showcase our products to global clients.
Since social media and other communication
channels do not fully reflect the quality of
our products, we believe fairs will help us
overcome these obstacles.
Products and Innovations
How do you tailor your products for export
markets? Do regional demands vary?
Our products vary based on market demands.
We revise our offerings to align with the ethnic,
cultural, and socioeconomic characteristics of
each region. Meeting the unique demands of
some regions for less common home textile
products can be challenging. We evaluate such
requests under our R&D framework and aim
to meet them conscientiously.
Competition and Marketing
How would you define your competitive
advantage in the global market? What
stands out: price, quality, or design?
Since we are not yet highly active in the global
market, our current focus is on building brand
value. Once established, our approach will
evolve based on supply and demand.
What efforts are you making in branding
and digital marketing?
We are progressing in digitalization through
e-commerce platforms and social media
teams. We have established a company
website and maintain a secure presence
across digital platforms. Our branding efforts
run parallel to these initiatives.
How important are fairs and international
events in your export strategy? Which events
do you plan to attend?
Fairs are vital for our steps toward
globalization. We believe that participation
in events and fairs will bring us closer to
customers by showcasing our brand and
product quality.
Future Plans
What are your export goals for the next five
years? Are you exploring new markets?
We aim to have exports constitute 40% of
our sales within five years, contingent on
capturing our target audience. For our young
and growing company, this is part of our
periodic planning. Our dynamic team is ready
to bring innovation and high-quality service
and products to the markets we enter.
How do you envision your company in terms of
production and product diversity in the future?
We plan to maintain our current product
diversity and expand production or marketing
of raw materials, semi-finished goods, or
finished products based on demand.
HTE HOME TEXTILE EXPORTS
MAY 2026
44
PROFILE
Home Textile Products from Denizli
to the World by Karagöz Tekstil
Drawing strength from the robust production
infrastructure of Denizli, known as Türkiye’s
textile capital, Karagöz Tekstil produces towels,
hand towels, sauna towels, spa towels, foot
towels, and sheet fabrics sold by the meter.
The company also manufactures bed sheets,
duvet covers, and pillowcases in custom sizes
upon request. We spoke with company owner
Mustafa Kargöz to learn more about the
success story of this well-established company:
Mustafa Karagöz
Head of Company
What is Karagöz Tekstil’s main vision and
growth strategy for 2025 and beyond?
As Karagöz Tekstil, our main vision for 2026
and beyond is to increase our brand value in
both local and global markets by developing
innovative products with a sustainable
production approach, and to become a
HTE HOME TEXTILE EXPORTS
MAY 2026
Towel Production I Bathrobe Production
Hotel Textile Production I Linens Set Production
Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi, Akçeşme, 20020
Denizli Merkezefendi - Denizli / Türkiye
T: +90 258 252 11 16 | +90 537 565 95 91
www.karagoztextile.com | www.frottierhersteller.de
e-mail: info@karagoztextile.com
46
PROFILE
reliable solution partner in the industry.
• Investment and Capacity Increase:
Strengthening our production
infrastructure and increasing capacity
through new facility investments.
• Digital Transformation:
Accelerating processes and completing
integration with e-commerce and online
ordering systems.
• Export-Oriented Growth:
Establishing partnerships in target
markets—primarily Europe—to sustainably
increase our export rates.
How would you define your company’s core
values and the qualities that set you apart
in the industry?
Our core values include reliability; we build
relationships based on mutual trust and
transparency with all our business partners.
Quality; we adopt high quality standards
at every stage of production and deliver
flawless products.
Customer focus; we place customer
satisfaction at the center by offering fast,
solution-oriented, and flexible service.
The most important feature that sets us
apart is our production strength and our
ability to deliver orders completely, safely,
and on time as planned.
What strategy do you follow to increase your
competitiveness in Türkiye and global markets?
Our goal is to develop high-quality,
environmentally friendly, and innovative
products. We strive to offer customized
production and flexible solutions for our
customers. Most importantly, we place
great importance on after-sales support
and customer feedback.
Our strategies also include digitalization and
e-commerce. In this regard, we aim to establish
B2B and B2C digital sales channels and reach
global customers through e-export models.
We already hold key certifications required
for the European and American markets
and plan to further strengthen our position
with additional certifications.
HTE HOME TEXTILE EXPORTS
MAY 2026
TEKSTİL VE PROMASYON
Oruç Reis Mahallesi Tekstilkent Caddesi Tekstilkent
G/2 10 AD No:44 Esenler / İstanbul / TÜRKİYE
Gsm: +90 532 292 35 57 | T: +90 212 438 20 02
e-mail: servetbasoglu@libertahome.com.tr
info@libertahome.com.tr
instagram: servetbasoglu
telegram: Ledeyna_Seccade
www.libertahome.com.tr
feel the cotton
COTTON SATEN
LUX POPLIN
LUX STRIPE SATEN
+90 212 447 4949
+90 212 447 4949
Adrressss: Maahaallessi Sokkaakk 41
Adress: Sanayi Mahallesi Başaklı Saannaayi Sokak Baaşaakkl No: No: 41
Günngörrenn/İssaannbul
Güngören/İstanbul
Adrressss: Showroom Adress: Merter Mahallesi, Kiraz Sk. No: 7/2
Skk. ShorrooÍ 7/2 No: Günngörrenn/İssaannbul
Güngören/İstanbul
Kirraaz Maahaallessi, rrerr
Digital Poplin Digital Poplin Jacquard Sateen
3D Printed 5D Printed Lux Saten
Hall No : 1
Stand No : C06
Flannel Seersucker Muslin
Patterned & Plain Gofre Rotation & Digital
19-22 May 2026
Towels Pique Jacquard Poplin
Cotton / Poly. Patterned & Plain Jacquard Patterns
Poplin Panama Cotton Sateen
100% Cotton Waterproof Digital
Cotton Sateen Plain Colors Poplin Cotton Sateen
Seersucker (240 & 280 cm) Striped & Plain
Tencel Matways Natural Cotton
Tencel Sateen Matweiss Printing Plain Colors
50
PROFILE
Plasmat
Excellence in
presentation
materials
since 1997
Plasmat, which evaluates customer data and
develops easy assembly and time-saving
products in packaging and assembly works
that take long process, is one of the most
preferred brands of customers. Company
owner Ahmet Aydin emphasizes Plasmat’s
vision by saying, “Our product quality, ability to
design for every budget, and most importantly,
customer satisfaction is our priority principle.”
Could you tell us about the establishment
of your company and the developments
while entering the textile industry?
Plasmat Basim Kartela has been operating
since 1997. We produce presentation materials
to facilitate the marketing activities for many
sectors, mainly in the textile sector. We are in
this sector because the success of a company is
directly proportional to its marketing activities.
Accordingly, we consider presentation materials
as important and reflect our difference by
adding our own perspective to quality.
Can you give information about
your product range and machine park?
What are the features that you highlight
in production?
In our product portfolio, there are various
product groups under the name of
cardboard titles, folders, bags, book cards,
pvc-plastic packages, pleat curtain catalogs
and other presentation materials which are
becoming popular recently.
I can say that our product quality, the ability
to design projects for every budget, the most
important of all is that our priority is customer
satisfaction and that we are ready to serve
our customers in every situation after sales.
Focusing on innovation,
customer satisfaction,
and sustainability,
Plasmat continues
to lead the industry with
its diverse product range
and cutting-edge production
technologies, serving markets
from Europe to Australia.
Can you give us information about
your production facility?
Our production capacity is high, so we use
the latest system automatic machines that
will save time in our production. We carry
out R&D studies to get the same quality
and standard product at every stage of our
production and update our machines by
following new technologies.
Established In 1997 in Istanbul to meet
the needs of PVC plastic packaging,
promotion materials, etc. needs of
the companies, Plasmat follows the
technological developments and
strengthens its position in the industry.
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 51
What can you say about
your design and R&D teams?
Our industry is an area that requires
continuous innovation and high dynamic
range. In this direction, we develop
suitable presentation materials as the
product portfolio changes. We visit
textile and technology fairs to follow
innovations worldwide.
Which countries do you export and
which do you want to include
in your export network?
We export to many countries from America
to Australia, 90% of our exports goes to
European countries. Our goal is to include
Middle East countries in our export network.
Do you have any social responsibility activities?
We use 100% recyclable paper and plastic
products in our products. For the year 2020,
we are planning to carry out the social
responsibility project “Not waste but Recycle”.
What is your company’s approach
to social media?
In which social networks are you active?
The number of social media users is
increasing day by day and it is the popular
advertising method in reaching the masses.
It is important for easy accessibility and we
actively use social media as a company.
What are the fairs you are attending
or intending to exhibit?
We participate in all textile fairs both in
Turkey and abroad as exhibitors and visitors.
Heimtextil, IMM Cologne and Hometex fairs
are the leading fairs we intend to attend.
Can you evaluate your location in terms
of raw materials and distribution?
Where can customers reach Plasmat?
As a company, ninety percent of our raw
materials are of European origin. Our
company is located in Istanbul as a location
where we can provide suitable freight for
land and sea transportation. Our customers
can reach us through our social media
accounts and our website as well.
HTE HOME TEXTILE EXPORTS
MAY 2026
Hoben Tekstil Limited Şirketi
Hacıeyüplü Mahallesi
3162 Sokak No:26/2C
Merkezefendi - Denizli / TÜRKİYE
Gsm: +90 539 930 68 68
www.hobiema.com
54
PROFILE
Gürçağ Tekstil
strengthens its strategy with
sustainability, innovation,
and digital transformation
Strategic advantages of İnegöl
Operating in İnegöl, one of Türkiye’s most
prominent furniture manufacturing hubs,
provides Gürçağ Tekstil with immediate
access to a substantial market for upholstery
fabrics. Proximity to major industrial
centers such as İstanbul, Bursa, and Kocaeli,
combined with robust road networks and
port access, enables efficient domestic and
international logistics.
High standards in raw material and
yarn selection
Recognizing that raw material and yarn
quality directly impact final product
performance, the company applies
comprehensive international standards,
including ISO and ASTM protocols.
Additionally, Gürçağ Tekstil ensures chemical
safety through OEKO-TEX ® Standard 100
certification, guaranteeing products free
from harmful substances.
Structured and technical approach to
collection development
Gürçağ Tekstil follows a systematic, endto-end
process in developing its collections,
from research and conceptual design to
material selection, fabric construction,
Behçet Kemal Çağlar
Quality, sustainability, and customercentric
values
The company’s production philosophy
integrates high-quality raw materials,
controlled manufacturing processes, and
strict adherence to international standards.
Environmental responsibility and customer
satisfaction are central to Gürçağ Tekstil’s
continuous improvement model, ensuring
that each product meets rigorous technical
and ecological criteria.
The company continues to expand
its presence in both domestic
and international markets by
combining advanced production
infrastructure in İnegöl with highstandard
raw material selection, a
flexible manufacturing approach,
and a strong commitment to
quality, sustainability, and
customer-oriented solutions.
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 55
prototyping, and production. Recent years
have seen growing demand for functional
fabrics, reflecting both market trends and the
company’s capacity for technical innovation.
Flexible custom production capabilities
The company offers tailored solutions in
response to customer requests, including
specific colors, patterns, weights, and
yarn blends. Gürçağ Tekstil emphasizes
that it has consistently met such requests
promptly, demonstrating a high degree of
flexibility and responsiveness.
Sustainable production practices
Sustainability is embedded in every stage of
Gürçağ Tekstil’s operations. Key initiatives include
energy-efficient air-jet weaving machines, smart
automation systems, heat recovery, greywater
recycling, low-water dyeing technologies, and
waste management strategies that prioritize
recycling and compostable materials.
HTE HOME TEXTILE EXPORTS
MAY 2026
56
PROFILE
Understanding domestic and international
market expectations
Domestic clients typically focus on costperformance
balance and speed of
delivery, while international clients demand
compliance with global quality standards,
precise technical specifications, and minimal
defect tolerance. Export operations involve
additional logistics considerations, including
customs clearance and higher transport costs.
Key drivers of long-term competitive
advantage
The company identifies three critical factors
for sustained success in the global textile
industry:
1. Quality-focused production – maintaining
high standards from raw material selection to
finished product.
2. Innovation and design excellence –
developing trend-responsive, functional, and
sustainable fabrics.
3. Robust supply chain and operational
management – enabling agile, reliable, and
efficient production.
Digital transformation and operational
excellence
Gürçağ Tekstil leverages Industry 4.0
technologies, including automation,
smart machinery, sensors, and robotics,
to enhance production efficiency and
accuracy. Digital tools such as 3D modeling,
CAD/CAM systems, RFID and IoT-based
inventory tracking, blockchain-enabled
supply chain transparency, and AR/VRenabled
customer experiences strengthen
both operational control and market
responsiveness.
2026 strategic goals
For 2026, Gürçağ Tekstil aims to:
• Expand export markets and capitalize
on nearshoring opportunities with faster
delivery times.
• Strengthen its position in the premium
segment through sustainable, high-quality
product offerings.
• Increase production of technical and
smart textiles, as well as recycled and ecofriendly
fibers.
• Optimize efficiency through digital
production technologies, including automation,
digital printing, and energy management.
• Establish an R&D and Design Center to drive
innovation in fabrics, functional coatings, and
advanced textile applications.
Through these initiatives, Gürçağ Tekstil
demonstrates its commitment to sustainable
growth, operational excellence, and
innovation, positioning itself as a key player in
the evolving global textile industry.
HTE HOME TEXTILE EXPORTS
MAY 2026
Hall : 4 / A 13
60
PROFILE
İsa Çelik:
“We differentiate ourselves
in global competition through quality,
design, and natural production”
İsa Çelik | Owner of İSA Tekstil
As the main character of a strong
journey that began in the textile
sector at the age of 13 and
extended from a family business to
global markets, İSA Tekstil Owner
İsa Çelik is building a growth
story centered on quality in home,
hotel, and hospital textiles with a
production approach focused on
cotton and natural fibers. With
a business model in which 90
percent of revenues are exportdriven,
a market network spanning
different continents through the
Napolyon and Davinci brands,
and strategies shaped around
the axis of design and technology,
Çelik shared with our readers the
keys to sustainable growth in a
period when global competition is
becoming increasingly intense…
Can you tell us about İSA Tekstil’s journey
from its establishment to today? What were
the breaking points in this process?
My journey in the textile sector began in 1996,
at the age of 13, in our family company. Until
2017, I worked actively in the family business,
during which time I managed and grew the
operation. Transitioning into production in
the early 2000s became a significant turning
point for us. By sourcing our own yarn and
completing the processes of subcontracted
weaving and dyeing before turning them into
finished products, we directed 90 percent of
our sales toward exports.
While we initially exported to 4–5 countries,
we increased this number to over 35 by 2017.
In the same year, I decided to part ways with
the family business to chart my own path and
founded İSA Tekstil. Today, we continue our
operations in the home textile sector with our
own brand, Napolyon. This decision became
one of our most important breaking points,
both personally and corporately.
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 61
that the chemicals we use are harmless to
human health and certified with OEKO-TEX
standards, and we work with printing and
dyeing facilities that meet these criteria.
Our product range includes bed sheets, duvet
cover sets, and quilts in the home textile
segment; while in hotel textiles, we offer
sheets, duvet covers, quilts, and covers. In
addition, we also have product groups for
hospital textiles. Through our Napolyon and
Davinci brands, we provide services to our
customers across three different segments.
What are the core areas of expertise that
differentiate İSA Tekstil in the sector? Could
you tell us about the product groups and
markets you focus on?
At İSA Tekstil, we primarily produce cottonbased
products. Approximately 90 percent
of our products consist of natural fibers.
Since home textile products come into
direct contact with human skin, healthy
production is a priority for us. In this regard,
we pay particular attention to ensuring
In the context of changing customer
expectations and global competition, which
strategic areas does İSA Tekstil prioritize?
Türkiye’s former price advantage has largely
disappeared today. For this reason, we focus
on differentiation through design, quality,
and patterns in competition. By maintaining
the highest standards in cotton, dye, and
chemical quality, we separate ourselves from
the market. Today, the key factors that set us
apart are our high-quality approach, original
designs, and attention to detail.
What are your plans for the upcoming
period in terms of sustainability, artificial
intelligence, and digitalization?
Since the day we established İSA Tekstil,
digitalization has been an integral part of
our business. In the coming period, we plan
HTE HOME TEXTILE EXPORTS
MAY 2026
62
PROFILE
Could you share your 2026 growth targets?
How will the domestic market and exports
shape these goals?
Since our establishment, our priority has always
been foreign markets. Today, approximately 90
percent of our turnover comes from exports,
while 10 percent comes from the domestic
market. We have prepared our plans for 2026
in a way that preserves this balance.
As İSA Tekstil, we focus on being minimally
affected by crises. We deliver our brands to
nearly every continent and maintain a strong
market presence in certain countries. In this
direction, we participate in an average of five
international trade fairs each year, in addition
to conducting commercial trips and customer
visits abroad. In this way, we aim to remain
close to the market, up to date, and visible.
to continue our investments in artificial
intelligence and digitalization in line with
our sustainability goals.
We observe that, across Türkiye, the sector’s
machinery parks are largely equipped with
state-of-the-art technology. However, on a
global scale, the biggest challenge remains
price competition. At this point, we aim
to achieve a competitive advantage by
differentiating through product diversity, brand
strength, and quality. In line with our 2026
plans, we aim to grow while maintaining our
position in the sector with new products and
designs. Throughout this process, technology
will continue to be our greatest supporter.
What are your predictions regarding the
future of the sector in Türkiye and globally?
Recently, I have had the opportunity to closely
examine markets by visiting many countries.
The sectoral fairs we attended in Morocco,
Tunisia, Algeria, and Egypt show that these
countries are no longer just customers, but
are gradually becoming competitors as well.
In particular, Uzbekistan and Egypt are
emerging as serious competitors in cotton
products. Pakistan is already a strong
competitor in cotton home textiles. In 100
percent polyester product groups, China
remains one of the biggest players. I foresee
that competition in the cotton home textile
market will become much more challenging
in the coming period.
HTE HOME TEXTILE EXPORTS
MAY 2026
Anadolu Mahallesi Yoncalı Havuz Caddesi Yıldız Sokak No: 2/A Yıldırım - BURSA / TURKIYE
web: www.dizayntekstil.com | e-mail: dizaynperde4@gmail.com
Plise Perde Sistemleri
Zebra - Stor Perde & Plise Perde Sistemleri
www.winsuntekstil.com
Hall : 3 / 3-E10
WİNSUN
TEKSTİL SAN. VE TİC. LTD. ŞTİ.
Anadolu Mahallesi 2. Çiğdem Sokak No: 16
Yıldırım - Bursa / TÜRKİYE
Tel: +90 537 817 66 37
+90 538 289 63 93 | +90 553 830 10 40
e-mail: info@winsuntekstil.com
export@winsuntextile.com
web: winsuntekstil.com
www.winsuntekstil.com
Hall : 3 / 3-E10
WİNSUN
TEKSTİL SAN. VE TİC. LTD. ŞTİ.
Anadolu Mahallesi 2. Çiğdem Sokak No: 16
Yıldırım - Bursa / TÜRKİYE
Tel: +90 537 817 66 37
+90 538 289 63 93 | +90 553 830 10 40
e-mail: info@winsuntekstil.com
export@winsuntextile.com
web: winsuntekstil.com
Plise Perde Sistemleri
Zebra - Stor Perde & Plise Perde Sistemleri
68
PROFILE
Bayhome Tekstil
A Brand Strengthening
Its Global Presence Through
Expertise in Curtain Fabrics
“By focusing specifically
on curtain fabrics and tulle
production, we chose to deepen
our expertise in a defined area.
If today we are positioned as a
reliable manufacturer both in
Türkiye and international markets,
this strategic decision has played
a major role.” – Veysel Baylan, Co-
Founder of Bayhome Tekstil.
As competition in the textile industry
increasingly shifts toward specialization,
Bayhome Tekstil stands out as one of
the companies that recognized this
transformation early. Focusing on curtain
fabrics and tulle production, the company
attracts attention with its production
investments, design strength, and export
performance. In our interview with Co-
Founder Veysel Baylan, we discussed the
brand’s foundation journey and future vision…
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 69
“Could you tell us the story behind the
foundation of Bayhome Tekstil?”
When establishing Bayhome Tekstil, our main
goal was to make a difference by specializing
in a specific field. Instead of moving forward
with a very broad product range, we
preferred to focus on curtain fabrics and tulle
production. Over time, this decision proved
how accurate our strategy was.
Today, being positioned as a reliable
manufacturer both in Türkiye and abroad is
the result of this focused approach.
“What can you tell us about your production
infrastructure and investments?”
The textile industry is a constantly evolving
and transforming field. In order to keep pace
with this transformation, we continuously
invest in our production infrastructure. We
renew our machinery park and adopt more
modern weaving techniques.
In particular, we have made significant
investments in dobby weaving and special
surface effects. This has provided us with both
quality and design flexibility. Today, we are
capable of both high-volume production and
delivering fast solutions for custom projects.
“How would you define your product portfolio?”
We are a brand entirely focused on curtain
fabrics and tulle groups. Our product range
includes tulle fabrics, woven curtain fabrics,
dobby surfaces, embroidered products, and
printed decorative fabrics.
While developing products, we place great
importance not only on visual appeal but also
on technical performance. Criteria such as light
transmission, durability, and product lifespan
are very important to us. Because curtains are
among the most defining elements of a space,
both aesthetically and functionally.
“How does your design and collection
development process progress?”
Design is one of our strongest areas. We closely
follow global trends, but instead of directly
copying them, we add our own interpretation.
Our collections include both modern and
classical lines. Recently, natural tones, light
textures, and timeless designs have become
particularly prominent. Our goal is to offer
customers not just a product, but also a
solution that adds value to their living spaces.
“What does your export performance look like?”
Export is a very important growth area for
us. Currently, we mainly export to different
markets, especially in Europe. Every year, we
continue to increase our export volume.
We participate in international exhibitions
and develop new business partnerships. Our
sensitivity regarding quality and reliability plays
a key role in why overseas customers prefer us.
“What are your future goals?”
In the coming period, we plan to focus both
on improving our production technologies
and increasing sustainability-oriented
investments. We are working on more
environmentally friendly production
processes and innovative fabric solutions.
At the same time, expanding into new
markets and increasing our global brand
awareness are among our priorities. We want
to make Bayhome Tekstil a stronger brand on
the international stage.
“Finally, is there anything else you would
like to add?”
As Bayhome Tekstil, our greatest strength
is our commitment to our work and the
importance we place on quality. Just as we
have done until today, we will continue to work
with the same determination in the future.
Our goal is to continue our journey as a lasting
and value-adding brand in the industry.
HTE HOME TEXTILE EXPORTS
MAY 2026
Hall : 4 / A 21
72
PROFILE
MAKTEK GRUP
Trust and technology
in textile machinery
packaging machines, swatch card machines,
and automation systems.
Continuously investing in developing
technologies, MAKTEK GRUP prioritizes
high efficiency, low maintenance costs,
long-lasting use, and maximum operating
performance in the machines it produces.
Since its establishment, the company has
adopted customer satisfaction as its core
principle and has become one of the preferred
brands in the industry through its pre-sales
and after-sales technical support services.
With its expert engineering staff and
professional production team, Maktek Grup
exports to many countries around the world in
addition to Türkiye, continuing to be one of the
global solution partners of the textile industry.
We conducted an exclusive interview with
General Manager İhsan Sarıkamış to learn
more about the company’s success story.
General Manager
İhsan Sarıkamış
What product groups does MAKTEK GRUP
offer in the field of textile machinery, and
which sectors do you serve?
As MAKTEK GRUP, we manufacture industrial
machinery and automation solutions for the
textile sector. Our product range includes fabric
winding machines, opening machines, control
systems, automation solutions, transport
systems, and custom-made textile machinery.
We mainly serve companies operating in
weaving, knitting, dyeing-finishing, garment
Operating with its strong production
infrastructure based in Bursa, MAKTEK
GRUP Tekstil Makineleri Otomasyon Sanayi
Tic. Ltd. Şti. has become one of the trusted
solution partners in the textile machinery
industry with more than 30 years of
experience, its expert technical team, and
innovative engineering approach.
The company manufactures highperformance
machinery solutions for many
stages of textile production, including fabric
opening machines, roll winding machines,
batch winding machines, beam winding
machines, drum winding machines, meter
folding machines, lead sewing machines,
HTE HOME TEXTILE EXPORTS
MAY 2026
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info: +90 532 25 26 018
74
PROFILE
components used are selected in accordance
with specific quality standards. Our production
processes proceed with a controlled
manufacturing principle, and every machine
undergoes detailed testing before delivery.
At the same time, we operate with a production
philosophy focused on long-lasting use, low
maintenance costs, and high performance.
Occupational safety and sustainable
production standards are also among the
fundamental parts of all our processes.
manufacturing, and technical textiles. By
developing tailor-made projects according to
customer needs, we both increase production
efficiency and make production processes more
controlled and manageable for businesses.
What are the most important technological
features that differentiate your products
from competitors?
The most important factor that differentiates
us from our competitors is our ability to
combine strong mechanical durability with
advanced automation infrastructure. In the
machines we manufacture, we offer userfriendly
control systems, energy-efficient
structures, and automation solutions
operating with minimal error margins.
In addition, our ability to develop customized
solutions for our customers’ production
facilities provides a major advantage.
Alongside standard production, we design
special machines suitable for the specific
production structure of each business. In this
way, our customers save both time and labor.
As Maktek Grup, how much do you invest
in R&D activities? Do you have any newly
developed projects?
We consider R&D activities as one of the
core development areas of our company. By
closely following the changing production
needs of the textile industry, we continuously
work on new technologies that will improve
machine performance.
We particularly focus on automation systems,
digital control infrastructures, energy-saving
mechanical solutions, and systems that
increase production speed. In addition, we
continue to develop special projects based on
our customers’ demands.
What kind of approach do you follow
regarding quality control and compliance
with standards in your production processes?
We prioritize quality at every stage of
production. All mechanical and electronic
In which countries are you active in foreign
markets, and how is your export strategy
shaped?
As Maktek Grup, we operate in many different
markets, particularly in the Middle East, the
Balkans, Europe, and the Turkic Republics.
Customer satisfaction, fast technical
support, and long-term partnerships play an
important role in our export strategy.
By analyzing the production needs of each
country, we offer market-specific solutions
and shape our service approach according to
local industry dynamics. Through international
fairs and sectoral collaborations, we aim to
continuously expand our network abroad.
Could you provide information about your
after-sales services (service, maintenance,
spare parts)?
We consider after-sales services as one of
the most important components of customer
satisfaction. Therefore, we provide technical
service, maintenance, and spare parts support
through a fast and sustainable structure.
Thanks to our expert technical team, we
aim to minimize downtime that may occur
during our customers’ production processes.
In addition, through regular maintenance
services, we ensure that machines operate
with high performance for many years.
What innovations and trends do you foresee
in the textile machinery sector in the coming
period, and how is Maktek Grup preparing
for this change?
We believe that automation, digitalization,
energy efficiency, and sustainable production
technologies will become even more
prominent in the textile machinery sector
in the coming period. In particular, smart
manufacturing systems and data-driven
production processes will be among the key
factors shaping the future of the industry.
As Maktek Grup, we continuously improve our
automation infrastructure in order to adapt
to this transformation and focus on producing
more efficient machines with lower energy
consumption. At the same time, we continue
our technological investments to provide our
customers with flexible, modern, and longlasting
production solutions.
HTE HOME TEXTILE EXPORTS
MAY 2026
Yakuplu Mahallesi 194. Sokak No: 1 3. Matbaacılar Sitesi İç Kapı No: 387-388
Beylikdüzü - İstanbul / Turkiye
T: +90 212 509 35 37 | e-mail: info@erdemambalaj.com | web: www.erdemambalaj.com
76
PROFILE
Panayır Tekstil
“Sustainability and design are
the cornerstones of global growth”
One of the strong manufacturers in the home
textiles sector, Panayır Tekstil continues to
expand globally through growing demand in
export markets, investments in sustainable
production, and a design-driven collection
strategy. In an exclusive interview, Muharrem
Panayır, General Manager of Panayır
Tekstil, shares insights on the company’s
export performance, sustainability vision,
international fair strategy, and 2026 goals…
Muharrem
Panayır
Which regions are you strongest in across
export markets? In which countries is brand
awareness and product demand increasing
most significantly?
Our export markets are growing strongly,
primarily across Europe, the Middle
East, Russia, and Africa. In addition, Gulf
countries—especially Saudi Arabia, the United
Arab Emirates, and Qatar—have become key
markets where our home textile products see
strong demand in the premium segment.
Over the past two years, we have also
achieved steady growth in the U.S. market. In
these regions, our goal is to position Panayır
Tekstil not merely as a supplier, but as a
manufacturer recognized and followed for its
collection-driven approach.
Which product groups have seen the strongest
increase in demand in the home textiles
sector recently, and how does this affect your
collection and production planning?
Recently, we have observed the highest
demand for functional and multi-purpose
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PROFILE 77
home textile products. In particular, products
made from natural fibers, anti-allergenic
and easy-care fabrics, Oeko-Tex and similar
certified product groups, as well as minimalist
and simple-designed bedding and bedspread
collections stand out.
These trends directly influence our product
development processes. In our collections,
we now place greater emphasis on balancing
aesthetics with functionality. On the
production side, we are investing more in
sustainable fibers and processes that meet
high-quality standards.
What steps is Panayır Tekstil taking in the
field of sustainability? What can you share
about environmentally friendly production
processes and certifications?
Sustainability has become one of Panayır
Tekstil’s most strategic priorities in recent
years. Within this scope, we have expanded
our collections that use recycled polyester
and yarns, and we have invested in dyeing
and finishing processes that enable water
and energy savings.
We generate more electricity from solar
energy than we consume, contributing
positively to the environment. To reduce
waste, we implement production optimization
and near-zero-waste cutting technologies.
The majority of our products are certified
under Oeko-Tex Standard 100. In addition,
we aim to increase transparency across our
supply chain through ESG-focused reporting
systems. Our goal is to significantly reduce our
carbon footprint within the next few years.
How do you position your brand at international
trade fairs, and what contributions do these
events make to Panayır Tekstil?
At international trade fairs, we position our
brand as a reliable manufacturer with strong
design capabilities and well-established
quality standards. Trade fairs such as
Heimtextil Frankfurt, along with sectorspecific
fairs in Istanbul, provide significant
global visibility for our brand.
Through these events, we not only acquire
new customers but also gain opportunities
to closely monitor trends, steer our
collections more effectively, and develop
international partnerships.
How do you evaluate the Turkish home
textiles sector on a global scale? What are
Türkiye’s key competitive advantages?
Today, the Turkish home textiles sector is one of
the three strongest production centers in the
world. Türkiye holds a significant competitive
advantage thanks to its high-quality
standards, fast lead times, flexible production
capabilities, strong design infrastructure, and
advanced logistics network.
Moreover, the country’s deep-rooted
expertise in cotton and textiles makes
Türkiye an indispensable supply hub for
both Europe and the Middle East. Steps
taken toward sustainable production
further strengthen this position.
What are Panayır Tekstil’s targets for 2026?
At the core of our 2026 strategy is making
growth sustainable. In line with this vision,
we plan to pursue a more aggressive growth
strategy in the U.S. and Canadian markets. We
are also implementing investments to increase
automation and digitalization in production.
While expanding our high value-added,
design-oriented collections, we aim to
position our sustainable product range as
a separate collection under a dedicated
brand umbrella. At the same time, we seek
to develop longer-term and more strategic
partnerships with our business partners.
Finally, is there a message you would like to
share with the industry?
I would particularly like to emphasize that
sustainability and design have become
inseparable in the home textiles sector. At
Panayır Tekstil, we are an active part of
this transformation.
As of 2025, we are implementing significant
projects focused on digitalization, automation,
and data-driven production. We believe these
steps will not only increase our efficiency but
also enable us to provide faster and more
effective solutions to our customers.
HTE HOME TEXTILE EXPORTS
MAY 2026
Kemalpaşa Mahallesi
Vidinli Tevfikpaşa Caddesi
Aydın Center No: 9 Daire: 102
Fatih - İSTANBUL / TÜRKİYE
+90 536 560 57 64
+90 545 330 12 76
deniz_drug@windowslive.com
80
PROFILE
ENTEMA pioneers
textile innovations
with advanced
machine designs
Since its inception in 1992, ENTEMA
has specialized in fabric drying and
finishing, carving a niche in textile machine
manufacturing. Based in Çorlu, one of
Türkiye’s key textile hubs, the company
operates with a strong focus on research
and development, continuously prioritizing
customer expectations and satisfaction.
ENTEMA’s cutting-edge machinery, which
represents Türkiye’s engineering excellence,
serves clients across four continents.
Sustainability at the Core
In an era where sustainability is paramount,
ENTEMA integrates environmentally friendly
features into its machines. By minimizing waste
and reducing energy, water, and chemical
consumption, ENTEMA’s designs promote ecoconscious
operations while enhancing the quality
of textiles made from recycled materials.
By blending innovative designs with patented
technologies, ENTEMA has revolutionized the
global textile industry. The company’s machines
not only surpass expectations in process quality
and production capacity but also reduce
operational costs, bolstering the competitiveness
of user businesses.
SWELLSOFT: Redefining Textile Finishing
ENTEMA’s flagship product line, SWELLSOFT,
comprises two innovative machines: the
Continuous Tumbler Drying Machine and the
Carpet Finishing Machine. Developed through
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PROFILE 81
years of R&D supported by TÜBİTAK (The Scientific
and Technological Research Council of Türkiye),
these machines operate on patented principles
that deliver unmatched results for diverse textile
products, from lightweight fabrics to carpets,
towels, and even items made from recycled fibers.
SWELLSOFT machines streamline traditionally
multi-step processes into a single operation,
increasing efficiency and reducing fabric wear. Their
advanced energy-saving technology makes them a
game-changer for textile finishing processes.
Unmatched Results for Fabrics
Key features of SWELLSOFT include:
• Tension-Free Processing: Fabrics move in a
one-way direction under controlled tension,
unaccumulated and 100% open width form,
avoiding breakage, abrasion, and shine defectseven
at high temperatures.
• Enhanced Fabric Quality: Fabrics processed
with SWELLSOFT achieve superior softening,
volumizing, pattern clarity, and reduced waste
because there is no fabric-to-fabric friction.
Martindale abrasion tests reveal durability
several times greater than fabrics treated with
conventional machines.
A Milestone for Carpets
The SWELLSOFT Carpet Finishing Machine, with
working widths up to 5 meters, sets new industry
standards. Carpets made from viscose, bamboo,
cotton, wool, acrylic, polyester, or their mixtures
processed with this machine benefit from superior
dust removal, pile volumizing, soft touch and
enhanced pattern clarity and brightness.
With the patented method applied to the carpets
along with three-dimensional homogenization,
smoothing, volumizing and relaxing effects
SWELLSOFT address persistent issues like adhesive
migration to the piles of back coating process
and another problem pile flattening, significantly
improving carpet durability and quality.
HTE HOME TEXTILE EXPORTS
MAY 2026
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PROFILE
QUADRO: 4 Pass, High-Capacity,
Energy-Efficient Relax Drying
For over three decades, ENTEMA has refined its
tensionless fabric drying technology, culminating
in the QUADRO model. This advanced drying
machine boasts:
• Compact Design: Four fabric passes with hot air
from both top and bottom maximize evaporation
and drying capacity in minimal space.
• Energy Efficiency: With low electricity
consumption (as little as 70 kW/hour), the QUADRO
achieves daily drying capacities exceeding 30 tons
at 90% belt occupancy.
• Ease of Use: A user-friendly interface, same-side
fabric entry and exit, and low-maintenance design
ensure seamless 24/7 operation.
The QUADRO delivers remarkable results, such
as shrinkage values below 5% (typically 3%) for
fabrics after washing tests.
Innovation in Towel Manufacturing and
pique fabrics
QUADRO’s application in the towel processes,
when paired with the SWELLSOFT Continuous
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 83
Tumbler Drying Machine, has further enhanced
product quality while reducing energy
consumption, production time, and labor costs.
This new concept eliminated the problems caused
by conventional pre-drying processes, such as
fabric stretching, pile crushing and fabric breakage.
ENTEMA’s QUADRO model has proven particularly
effective for cotton pique fabrics used in towels
and bathrobes.
Founder Ömer GÖKCAN shared: “Drying cotton
pique fabrics with our QUADRO machine at a
high feed rate achieved excellent softening and
volumizing, with shrinkage values of just 3%
in both width and length after washing tests,
of course combined with its high capacity and
energy saving”
Shaping the Future of Textiles
By consistently pushing the boundaries of
textile machinery design, ENTEMA is not only
meeting the demands of today’s industry but
also shaping its future. Through SWELLSOFT
and QUADRO, the company continues to deliver
innovative, cost-effective, and sustainable
solutions that redefine textile finishing
processes worldwide.
HTE HOME TEXTILE EXPORTS
MAY 2026
86
PROFILE
Ziyaoğlu Tekstil builds
a global supply chain through
its international etwork
One of the respected names in the home
textiles and fashion industries, Ziyaoğlu
Tekstil stands out particularly in the curtain
segment of home textiles as well as with
its distinguished fashion fabrics. Drawing
attention with its sustainable energy
investments, including the use of solar
energy at its facilities in Egypt and Türkiye,
Ziyaoğlu Tekstil continues to strengthen
its global presence. We conducted an
exclusive interview with Zehra Koç, Executive
Coordinator of Ziyaoğlu Tekstil, to share the
company’s success story with our readers.
Can you briefly tell us about the foundation
story of your company and the point it has
reached today?
Ziyaoğlu Tekstil represents a journey built on
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PROFILE 87
meet our production energy needs from nature
through our presence in the solar energy sector.
With our environmentally friendly production
techniques and quality control mechanisms
that comply with the high standards of 54
countries, we place sustainability at the center
of our corporate culture.
Zehra Koç,
Executive Coordinator
quality and trust, combining a strong textile
heritage with a modern global vision. Since
our establishment, we have operated with
the goal of “delivering quality to every point.”
Today, we are not only a textile manufacturer
but also a global player exporting to 54
countries and holding a strong position with
our Rozabella brand across a wide geography
extending from Central Asia to Europe and
from the Middle East to Russia.
What are the key features that distinguish you
from your competitors in the textile industry?
The most important factors that differentiate
us from our competitors are our operational
speed and wide product diversity. Thanks
to our own warehouses in strategic regions
such as Russia, Kazakhstan, and Ukraine, we
overcome logistical barriers and provide direct
and fast service to our customers. Moreover,
we view textiles not merely as a product but
as a technology, supporting our production
strength in Egypt and Türkiye with sustainable
energy investments such as solar power.
Which product categories stand out in your
portfolio, and which markets do you serve?
We have two leading product categories in our
portfolio: curtains in home textiles and highquality
apparel fabrics. This diversity enables
us to touch every segment of the fashion
world. Our target markets are quite broad;
today, we actively export to 54 countries.
Through our Egypt- and Türkiye-based
operations, we manage a global supply chain.
Could you share information about your recent
investments and technological innovations?
Our investment agenda is quite extensive. With
the new factories we will begin constructing in
Egypt, we aim to elevate our global production
capacity to the highest level. On the technology
side, while digitalizing our production lines, we
are also preparing to revolutionize supply chain
management through our upcoming logistics
investments. We are focusing on smart
factories that generate their own energy and
manage their own logistics operations.
In which countries are your export activities
concentrated, and what are your goals in the
global market?
Today, our export network extends to 54
countries, mainly across the Central Asian
republics, the Middle East, and Europe. We
leverage our proximity to regional power centers
as a strategic advantage. Our global goal is
to increase the number of countries we reach
through our new investments in Egypt and
the logistics power we are about to activate,
while positioning the Ziyaoğlu brand among the
leading names in the global textile industry.
What would you like to say about your growth
and brand vision for the next five years?
The next five years will be a period in
which the Ziyaoğlu name becomes firmly
established as a symbol of industrial power.
With the completion of our new factories, the
operational launch of our logistics network,
and the expansion of our energy investments,
we envision becoming a giant structure rising
on the three pillars of textiles, energy, and
logistics. We will continue to be a strategic
partner of global giants in both curtain
fabrics and apparel textiles.
What approach do you follow regarding
quality control and sustainability in your
production processes?
We see quality not as a result but as a
process management philosophy. In terms of
sustainability, we go beyond words and aim to
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3.Hall
F13
90
PROFILE
Orhan Yildizhan, Chairman of Toplu Tekstil
A company that embraces
quality as a way of life:
Toplu Tekstil
Serving to drapery and textiles industry
since 1978, Toplu Tekstil has always been
progressing to become a better-known
brand in international markets. We spoke
with company owner Orhan Yıldızcan about
the success story of Toplu Tekstil, a company
that has made significant progress in
technology, production, and service.
To help our readers get to know you better,
how would you describe the founding story of
Toplu Tekstil and its position in the industry?
I was born in Istanbul in 1969. I was
introduced to the textile industry at a very
early age and went through a long journey
from apprentice to master in the narrow
weaving field. I am one of those who are often
described as “self-taught professionals.”
From the very first day, I always aimed higher.
I have a very curious nature, and throughout
my career I continuously tried new things and
solved problems without giving up.
The company I became a partner in was
originally founded in 1978. In 2006, I joined as
a partner, and as of 2012, I acquired all the
shares and turned it into a family company
together with my son and son-in-law.
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PROFILE
Our own products are certified through tests
conducted by authorized institutions. To
ensure this awareness continues in the future,
we maintain our standards through training
programs that also involve our employees.
You have a wide product range including
curtain gathering tapes, rustic extra-for
tapes, and vertical blind accessories. When a
new product idea emerges, how do your R&D
and prototyping processes work?
We manufacture curtain gathering tapes,
curtain buckram tapes, and roller blind
components for home textiles, as well as
narrow woven products for the garment
accessories industry. Our production
capability ranges from 1 mm up to 200 mm
in width. Within our curtain tape group alone,
we offer close to 1,000 different varieties.
With our state-of-the-art machinery and
experienced technical staff, we provide fast
and reliable service without compromising
quality. In addition to our own R&D activities,
we also support customer-driven requests
and developments, maintaining strong
cooperation. Customer-focused work and
keeping customer satisfaction at the highest
level are our top priorities.
The phrase “Think, design, implement”
stands out on your website. How do you
integrate innovative ideas into your design
process? What defines your limits in
customer-specific designs?
There is continuous renewal within our existing
product range. We are always moving toward
better solutions. Our approach is simple:
whatever the customer needs, we produce it.
Possesing the OEKO-TEX ® Standard 100
certification is very important in terms of
environmental and human health. What
approach do you follow in your production
processes to achieve this? What are your
future sustainability goals?
Sustainability and environmentally friendly
production are issues we pay particular
attention to. Since our products are used in
living spaces, all raw materials we use are
sourced from suppliers whose materials
have passed the required tests. Raw
material procurement is an area where we
show special sensitivity.
Trends in home decoration are constantly
changing. What are customers looking for most
today in curtain, fabric, and accessory choices?
As in every sector, there are trend-driven
products in our market as well. Over the
past two years, there has been a noticeable
increase in demand for wave pleat curtain
systems within the industry.
At Toplu Tekstil, you take quality beyond
being just a production standard. In your
opinion, is “quality production” only about
materials, or is it also about brand culture?
It means fully meeting the expectations of both
internal and external customers, doing things
right the first time, and applying continuous
improvement across all areas. By protecting
our standards, we ensure that quality becomes
a way of life. In our view, all of these elements
must come together. Our core quality policy is:
“Instead of controlling quality, producing
quality is our fundamental principle.”
You have held a strong position in the Turkish
textile industry for many years. What advice
would you give to new players or young
entrepreneurs entering the sector?
I am still working with colleagues who joined
the company on the very first day, and over
time, we have grown together with new team
members. As we walk this path, our primary
goal has always been customer satisfaction.
It may sound cliché, but my principle has always
been: whatever you do, do it with passion.
By listening to our customers’ requests and
suggestions, and by producing new and highquality
products that ensure their satisfaction,
we aim to take our brand one step further.
For young entrepreneurs,
I would like to quote Henry Ford:
“Coming together is a beginning;
staying together is progress;
working together is success.”
In short, our goal in the sector is always to move
forward—with continuity and long-term vision.
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PROFILE
Yaman Dokuma Textile carries
Denizli’s weaving heritage
into home textile exports
With a wide product range from
peshtemals and woven throws to
blankets, muslin fabrics, spandex
sofa covers, microfiber towels and
Wellsoft items, Yaman Dokuma
Textile strengthens its presence in
global home textile markets.
Established in Denizli, a textile hub for
especially hotel and home textiles, Yaman
Dokuma Textile is a woman’s success based on
her passion and dedication. That initiative lady
is Nuray Yaman. We conducted an interview
with Hasan Kaba, general manager of the
company about their operations and the
success story they have gained in a short time.
Could you briefly introduce yourself and
your company?
Yaman Dokuma Textile is a woman-owned
company with more than 10 years of
experience. We have 31 looms focusing on
woven and knitted home textiles. Yaman
Dokuma currently exports to a few countries
and we are working tirelessly to reach every
country. We care about employees’ wellbeing
and safety; hence we firmly believe in work
and life balance. Our products are sold under
‘Babada Home’ brand.
What do you have in your product
portfolio and what are the prominent
factors in these products?
Our home textiles are supplied in fabrics
and packaged products which includes but
are not limited to loincloths (Peshtemals),
Woven Throws and Blankets, Muslin product,
Spandex sofa covers, Microfiber towels
and cleaning cloths, Wellsoft products. We
have 4-6 weeks lead times from the time
an order is placed. We work with young and
experienced innovative minds to always
keep up with trends and be ahead of our
game. We research what consumers need
and work on different strategies to develop
products that will meet our consumers’
needs. Our R&D team continues to work on
finding new products and improving existing
products both within its own organization
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PROFILE 95
and in line with customer demands.
What are the features that make you
superior to your competitors?
Our values are based on Innovation, Trust,
Reliability and Quality. We are future orientated
which makes us to be always working on
improving ourselves and our products. Shorter
lead times and customer-oriented trade.
Do you have plans for new investments in the
short and mid-runs?
We are making investments into the
development of Babada Home brand so it
becomes a World class brand known in every
corner of the world. Our main goal is to make
investments into sustainable production
which includes purchasing new knitting and
weaving machines which fully relies in green
energy, and the use of organic raw materials
and renewable products.
Can you give details about your exports?
What would you like to say about your
current and target
We currently export countries like Georgia,
Russia, Poland, Kenya and USA, and our
goal is to export more countries in Europe,
America and Africa. We have recently started
attending International Fairs held in Turkey
and abroad to help us introduce our products
to foreign markets as well develop trust with
our customers. We also use this opportunity
to visit our customers abroad.
Is there anything that you would like to
highlight?
We are always open to customer demands with
positive and solution-oriented approaches,
aiming for high satisfaction, long-term work
and improving ourselves in that direction.
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PROFILE
“We are not just a manufacturer;
we are a brand that understands
our customers’ needs”
“OUR STORY IS BUILT
ON PERSEVERANCE, HARD WORK,
AND CONTINUOUS IMPROVEMENT”
What need led to the foundation of Erdem
Ambalaj? What was your initial motivation
to enter this sector, and looking at where
you are today, how would you define your
brand’s story?
“The foundations of Erdem Ambalaj were laid
to meet the need for high-quality, durable,
and aesthetic packaging solutions in the
sector. We realized that, especially in the field
of PVC bags and packaging, customers were
struggling to find solutions that both protect
their products and add visual value. This
need became our main motivation to start
production in this field.
Erdem Zümbülkök
Export Manager
From day one, our priority has been
to develop a production approach
centered on quality, trust, and customer
satisfaction. Over time, thanks to our
experience, customer feedback, and belief
in continuous improvement, we expanded
our product range and established a solid
position in the industry.
Erdem Ambalaj, one of the prominent companies in Türkiye’s PVC
packaging sector, offers aesthetic and durable solutions to brands
in many fields, especially home textiles. The company continues to
make a difference in various areas, from minimal design to striking
visuals, from sustainability to export-supported collaborations.
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Doubling and Twice Double
Folding & Rolling Machines
Precision Plaiting Machines
Fabric
İns p e c t i o n Ma ch i n e s
Packaging Machines
Beam Winding Machines
Plaiting & Rolling Machines
Panayır, 7. Okul Sokak No: 50, 16250 Osmangazi - Bursa / TURKIYE
T: +90 224 211 59 40 | Gsm: + 90 533 653 03 25
web: www.maktekgrup.com | e-mail: info@maktekgrup.com
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PROFILE
Today, we define Erdem Ambalaj not just as
a manufacturing company, but as a brand
that understands its customers’ needs, offers
tailored solutions, and adds value to its business
partners. Our story is built on perseverance,
hard work, and continuous improvement.”
SOLUTIONS THAT ADD VALUE
TO HOME TEXTILES
How do the different solutions in your
product portfolio—such as piped, corded,
and frequency-welded PVC bags—add
value especially to home textile products?
How does this variety affect customers’
decision-making processes?
“The piped, corded, and frequency-welded
PVC bag solutions in our product portfolio
provide both protection and an aesthetic
presentation for home textile products. While
preserving the form of the product, these
bags ensure a more organized and eyecatching
appearance on shelves and displays.
Thanks to our wide range of model options,
brands can easily choose the most suitable
packaging for their target audience and
product segments. This variety helps products
stand out from competitors and directly
influences the consumer’s purchasing decision.”
“ORIGINAL DESIGNS
HELP PRODUCTS STAND OUT”
You offer both printed and unprinted
alternatives in PVC packaging production.
What are the most demanded trends in
packaging design recently? Is minimalism or
eye-catching design more prominent?
“We offer flexibility to brands with both
printed and unprinted PVC packaging
options. Today, two main trends stand out:
simple and minimalist designs, and eyecatching,
brand-focused applications.
While minimal designs form a sense of
elegance and a premium perception, vibrant
and original designs help products stand out
on the shelves. The preference depends on
the brand’s target audience and positioning.”
SUSTAINABILITY: A PRIORITY
FOR ECO-FRIENDLY PRODUCTION
Sustainability has become an inevitable
agenda for all sectors. As a plastic
packaging manufacturer, what kind of
roadmap do you follow in developing
environmentally friendly solutions?
“We consider sustainability an important
part of our production processes. In this
direction, we focus on reducing raw material
usage, preferring recyclable materials, and
minimizing production waste.
At the same time, we aim to reduce our
environmental impact by producing
long-lasting and reusable packaging. As
Erdem Ambalaj, we continuously work on
developing more environmentally friendly
solutions while maintaining quality.”
“WE DEVELOP SOLUTIONS THAT
SUPPORT EXPORT PROCESSES”
Türkiye is a strong player in home textile
exports. Do collaborations between packaging
manufacturers and textile producers
generate a competitive advantage? What is
your approach in this area?
“Collaborations between packaging
manufacturers and textile companies
play an important role in Türkiye’s
strength in the home textile sector. The
right packaging solutions ensure both the
protection of the product and a stronger
presentation in international markets.
As Erdem Ambalaj, we work with our
customers like business partners and develop
solutions that enhance their brand value and
support their export processes. We believe
this approach provides companies with a
significant competitive advantage.”
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MAY 2026
100
PROFILE
By Kaan Collection of drapery
and accessories opens up to beauties
The company offers quality,
originality, and expertise:
it is the address of innovation
in curtains and accessories.
Preparing wrapping up the year with success By
Kaan Collection is ready for another year with
the best motivation driven by the success they
recorded in 2024. We conducted an exclusive
interview with Murat Çağ from the brand. He
outlined their activities and operations:
“With 20 years of experience in the industry and
an 8-year successful journey under our own
brand, we have become a leader in the field of
curtains and curtain accessories. Everything
you need—from rustic designs to custom-made
accessories, curtain fabrics to upholstery and
leather materials—is waiting for you in our store.
Especially our fire-resistant and water-repellent
leather fabrics stand out, backed by certifications
that comply with international quality standards.
Murat Çağ
“We design over 500 new patterns every year,
and all our accessories are 100% handmade.
This means you are not just purchasing a
product but owning a piece of art.
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MAY 2026
PROFILE 101
Uzbekistan, Turkmenistan, Qatar, the United
States, Iran, Iraq, Moldova, Lithuania, Albania,
Bulgaria, Azerbaijan, and Kazakhstan.
“Our products bring contemporary designs together
with classic lines. With our custom manufacturing
and personalized design services, we meet the
unique demands of each of our customers. Every
product undergoes a meticulous quality control
process to ensure it is delivered to you flawlessly.
“We are the first choice for everyone who
values quality and originality! Visit our social
media accounts to explore our products and
designs more closely.
“As a company that continues to grow by
meeting new customers and entering new
markets every day, we aim to strengthen our
leading position in the industry in the coming
years by expanding our product range and
making a difference with our quality.”
“Currently, we export to more than 50 countries,
covering a wide geography from the United
States to Central Asia and from Europe to the
Middle East. However, what matters most to us is
that our customers, who experience our quality,
choose to work with us for many years. We have
strong partnerships in countries such as Russia,
By Kaan Collection
BYKAAN_COLLECTION
BYKAANCOLLECTION
ByKaan_collection
HTE HOME TEXTILE EXPORTS
MAY 2026
Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE
Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı
No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE
bykaan_collection
+90 530 175 39 77
by kaan collection
bykaanmurat@hotmail.com
104 PROFILE
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MAY 2026
PROFILE 105
Niateks House
Design, quality, sustainability and innovation
Transforming ordinary textiles into extraordinary experiences and
blending tradition, innovation, and global vision in home textiles.
Home textiles are transforming.
Instead of mass production,
small-batch, high quality, and
original designs are taking the
lead. Niateks House is at the
forefront of this change.
Managed by a team with longstanding
industry experience
and a strong awareness of
global trends, Niateks House
meets an essential need in both
the Turkish and international
markets. Since embarking on
this transformation 4.5 year
ago, the company has combined
design and manufacturing
expertise to move confidently
toward its vision of becoming a
global brand.
With a focus on local
production and sustainable
practices, every product
carries added value. In
addition, Niateks House plays
an active role in stock sales
with its own branded tea-towel
collections, offering customers
both original designs and the
advantage of fast supply.
ÖççÖ: Niateks’ Patented
Innovation
At Niateks, every product
is more than fabric -it is an
experience. One of the most
striking examples is its patented
design, ÖççÖ (Önlük Çanta –
Çanta Önlük; literally means
Apron to Bag – Bag to Apron)
This innovative product
functions as a bag in daily life,
and when turned inside out,
it transforms into a practical
kitchen apron. Originally
developed for a niche cookware
brand, this multifunctional textile
has since drawn interest from
cookware companies, culinary
schools, and lifestyle brands.
With ÖççÖ, Niateks redefines
how the company reacts
with the kitchens, blending
everyday life with innovation
and joy. Supported by both
design excellence and patent
protection, this product
embodies the brand’s philosophy:
textiles that turn the ordinary
into something meaningful.
ÖÇÇÖ : Everyday Life Bag, Effortlessly Transforming into an Elegant Apron
HTE HOME TEXTILE EXPORTS
MAY 2026
106
PROFILE
Dizayn Tekstil, the defining
touch of windows
“For us, a trend is not just the color of the year, but the sense
of comfort people want to feel in their homes. That’s why we closely
follow global home textile fairs and modern architectural movements.”
We interviewed Yusuf Samancı, General
Manager, about the success story of Dizayn
Tekstil & Kuraf (SA) Perde, known for its
elegant curtain fabrics.
What are the key features that set
Dizayn Tekstil apart in the industry?
“What truly defines us is our commitment
to offering the highest quality at the most
competitive prices, while designing with a
deep understanding of the spirit of fabric.
We don’t just produce curtains, we present
collections that give identity to living
spaces. Under the ‘Dizayn Tekstil Home
Collection’ umbrella, we see quality not
as a standard, but as a necessity. Thanks
to our showroom experience, we clearly
understand what the end consumer wants,
and we combine this insight with our
strong production capabilities.”
HTE HOME TEXTILE EXPORTS
MAY 2026
PROFILE 107
How do you analyze trends and
customer expectations
in your product development process?
“For us, a trend is not merely the fashionable
color of the year, but the sense of peace
people seek in their homes. That’s why we
closely follow global home textile exhibitions
and modern architectural trends. As for
customer expectations, we analyze them
directly in our showrooms through faceto-face
interaction. The fabrics they enjoy
touching, the flowing tulles they prefer, and
their demand for ease of use all form the core
of our R&D process.”
Can you tell us about your export activities?
Which markets are you active in?
“We bring the quality of Turkish textiles
together with global standards. Currently,
we have a strong export presence mainly in
Europe, the Middle East, and Asia. The ability
of our designs to appeal to the aesthetic
preferences of different cultures enhances
our competitiveness in global markets. Our
goal is to continue being one of the first
brands that come to mind when ‘Turkish
curtains’ are mentioned.”
What steps are you taking regarding
sustainability and environmentally
friendly production?
“We strive to repay our debt to nature through
eco-friendly production methods. We give
significant importance to natural bamboo
fibers in our collections and pay close attention
to waste management and energy efficiency
during production. In every piece of our ‘Home
Collection’ series, we make conscious choices
for a more sustainable future.”
What are Dizayn Tekstil’s growth targets
and upcoming projects?
“Our future vision is built on two main
pillars: modernization and digitalization. We
are renewing our wholesale network and
showroom concept to offer a more inspiring
experience to our customers. At the same
time, we aim to maximize our accessibility
through digital channels. With our new
collections, we are excited to bring the
elegance of ‘Dizayn Tekstil’ to more homes
not only in Türkiye but around the world.”
Additional Message:
“As Dizayn Tekstil, we believe that a fabric
can beautify not only a window but also one’s
perspective. We would like to thank all our
business partners and customers who have
been part of this journey with us.”
Yusuf Samancı
Sincerely,
Yusuf Samancı
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MAY 2026
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TRENDS
Trend forecast
by Milou Ket
Contact: studio@milouket.com
didem@fabricconcept.com
Introduction
We are currently navigating a time frame
of uncertainty, shaped by rising geopolitical
tension, economic and ecological risk, causing
inflation and war. We are in a transition
time, with chaos and intolerance. We see e
rapid acceleration of Artificial Intelligence
manipulating and algorithmic steering,
even in the world of interiors. It is hard to
distinguish between fake and reality. Interest
in colour provides comfort during these times.
Sustainability and longevity are key priorities.
Textures like ribs, ridges, flowing lines, and
dynamic patterns are present across all
themes. Gradients are also central, with
flowing applications of both colour and form.
Textiles play a crucial role in offering warmth
and emotional support. Alongside new carpet
shapes, expect to see creatively designed
tiles gaining significance.
The first theme, “Warm & Soft Minimalism,”
features rounded and organic forms,
Japanese influences, and timeless neutral
hues combined with earth tones. The second
theme, “Fluid Transitions,” highlights soft
pastels, synthetic materials, gradients
and transparencies. The third, “Global
Craftmanship,” revisits traditional cultural
aesthetics with a contemporary edge,
expressed in warm, earthy colours. The
fourth, “Radiant Energy,” shows gradients,
and modern art, featuring bright, energetic
tones. The fifth theme, “Nature is calling,”
is inspired by natural elements and ecoconscious
materials, presented in greens,
sand, terra, and clay tones. The sixth and
final theme, “Modern Heritage,” celebrates
personal expression. Retro influences and
uniqueness through luxurious, bold colours.
1. Warm and Soft Minimalism
The first theme, titled “Warm and Soft
Minimalism“presents a refined yet inviting
approach to contemporary interior design,
where minimalist principles are softened
through warmth, texture, and sensory
richness. A palette of soft neutral tones is
subtly enriched with earthy hues, generating
HTE HOME TEXTILE EXPORTS
MAY 2026
TRENDS 109
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110
TRENDS
a calm, balanced, and welcoming atmosphere.
This color foundation supports a design
language characterized by flowing curves,
organic shapes, and gently rippled surfaces
that introduce movement and softness
throughout the space. Texture plays a defining
role and is integrated across nearly every
element of the interior. Textiles are especially
important, contributing both visual depth and
tactile comfort. Carpets appear in irregular
and asymmetrical forms, reinforcing the
organic character of the theme. Pillows feature
sculptural tufting, while curtains display
expressive weaves, pleats, and intentional
irregularities. Beyond their aesthetic appeal,
these textiles enhance acoustic comfort
and spatial quality. A thoughtful contrast is
created between smooth, refined materials
such as wood, marble, and stone and richer,
more irregular textures.
Materials like bouclé, ribbed fabrics, and
undulating finishes introduce craftsmanship
and subtle imperfection. Ceramic tiles gain
prominence through whimsical, sculptural
shapes, while murals and textured wall
coverings add depth. Rooted in Scandinavian
minimalism and enriched by Japanese
aesthetics, the theme emphasizes balance,
softness, and tactile warmth.
2. Fluid Transitions
In the second direction, “Fluid Transitions,”
gradients, subtle colour shifts and layered
transparencies dominate, often presented in
soft, light pastel tones. These visual effects
create depth and a sense of movement
across surfaces. This impression is reinforced
by the materials used, predominantly
synthetic ones like glass, acrylic, polyester
resin, and plastic. Recycled polyester is also
frequently utilized. These materials enhance
the luminous and reflective qualities of the
designs. The theme is also expressed through
textiles, where gradients and transparencies
are applied to curtains, upholstery and
decorative accents such as cushions and
throws. Wavy lines, ribbed textures and
serrated edges appear frequently in furniture
and accessories, adding rhythm and visual
interest. Mirrors, frames and lighting designs
often feature rounded silhouettes and
reflective or iridescent finishes, amplifying
the play of light and colour. Illuminated
objects emphasise smooth transitions and
glowing effects, sometimes recalling liquid
or misty forms. Small pieces of furniture,
such as stools and side tables, are especially
popular and display whimsical, sculptural
shapes. Overall, rounded forms, layered
materials and shimmering surfaces define
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MAY 2026
112
TRENDS
this direction, creating interiors that feel light,
futuristic and softly dynamic. Architectural
features reflect this theme through the use of
arches, circular forms, and curved shapes.
3. Global Craftmanship
In contrast to the growing importance
of Artificial Intelligence, which often
creates a smooth, impersonal feel, “Global
Craftsmanship” is gaining value again. The
human hand, with all its imperfections, sparks
the imagination through irregularities, fringes,
hand stitching, and visible repairs. Each
piece carries a story: a woven edge that isn’t
perfectly straight, a glaze that pools, a dye
that fades unevenly, signals of authenticity
rather than flaws. These products appeal
to people who want to express their ethnic
background, personal style and taste, or the
exotic places they have visited, memories
they want to keep and highlight. Materials
are mainly natural, such as wood, stone, cork,
raffia, reed, linen, jute and hemp, bamboo,
and seagrass, and are often sourced
from recycled materials or local leftovers.
Traditional patterns and techniques such
as ikat, tie-dye, tufting, shibori, and sashiko
embroidery, are applied in contemporary
ways, scaled up, mixed, or refreshed with
new colour palettes. Typical products include
textiles, rugs, pillows, ceramics, tiles, kilims,
masks, murals, and lamps, sometimes with
sculptural shapes, tactile surfaces, and a
sun-warmed patina. We see ancient prints,
weaves, and techniques inspired by native
peoples, alongside baskets and vases
influenced by African design or primitive
forms. The combination of indigo blue and
white is a classic. We will see also new colour
combinations applied on traditional prints.
4. Radiant Energy
This trend direction, called “Radiant Energy”,
is defined by bright, luminous colour. Colour is
becoming increasingly important in interiors
as an antidode. While using bold colour can
take confidence, it will play a growing role,
through painted walls, murals, and coloured
lighting such as LEDs. Advances in rendering
and Artificial Intelligence make it easier to
visualise and apply these effects. For smaller
elements, such as accessories, colour is
even more accessible. We see gradients,
overlapping colour fields, and the dramatic
impact of coloured light.The direction focuses
primarily on man-made materials such
as glass, perspex, polyester resin, and a
range of plastics. Gloss, shine, and reflective
metallic finishes are key, expect mirror-like
objects and highly polished surfaces. Simple
HTE HOME TEXTILE EXPORTS
MAY 2026
HOMEDECO
19.ULUSLARARASI EV TEKSTİLİ VE DEKORASYON FUARI
28-30 МАRT 2027
ALMATI, KAZAKİSTAN
Arzu Günal
Satış ve Pazarlama Müdürü
0530 233 19 72
arzug@turkel.com.tr
114
TRENDS
geometric motifs bring a sense of joy and
decoration: stripes and stripe variations, dots,
triangles, facets, curves, steps, and colour
blocking. Iconic designs are reinterpreted
in fresh colourways, sometimes paired with
black and white to connect to historic art
movements such as Op Art, Pop Art, and
Memphis. Shapes are rounded, with flowing
lines, curves, and ribbed detailing. As before,
unexpected rug silhouettes continue to
appear. We also see colourful ceramic forms
stacked on a pole, totem-like pieces that add
playful height and sculptural presence. Small,
adaptable furniture pieces like stools and side
tables are crucial in creating flexible interiors.
5. Nature is Calling
Within the style story “Nature is Calling,” the
focus shifts to living more consciously with our
environment. Sustainability, mindful buying
choices, and the urgency of climate change are
at the heart of this theme. It’s about shrinking
our ecological footprint by exploring new, lowerimpact
materials. Think fungi, corn, banana
leaves, bamboo, cardboard, vegan leather,
and by-products from the food industry such
as coffee grounds. Renewable fibres and
natural resourcea such as linen, hemp, raffia,
rattan, and wood, remain essential, alongside a
stronger commitment to recycling.
Nature itself, from flora to fauna, remains a
leading source for decorative statements.
Wallcoverings, posters, cushions, and home
accessories are brought to life with botanical
and animal-inspired motifs. Prints highlight
plants and foliage, as well as insects, birds,
and butterflies, often finished with a subtle,
nostalgic feel. A revived fascination with
untamed landscapes sometimes comes
through a historical perspective. It explores
exotic trees, palm plantations, vivid birds, and
tropical blooms, paired with tigers, monkeys,
jaguars, and underwater creatures.Green
leads the palette for its calm, restorative
character and appears frequently in wall
paint. Botanical prints with the look of vintage
natural-history illustrations are especially in
demand. Rugs and textile wall pieces take on
surprising silhouettes, often shaped by floral
references. Raised textures and relief, tufting,
carved effects, and high/low surfaces, add
depth and tactility. Green shades are often
balanced with grounded, earthy terra tones.
6. “Modern Heritage”
draws from opulence, glamour, nostalgia, and
historical references to create interiors that
feel deeply personal and expressive. This style
celebrates cherished objects, heirlooms, and
one-of-a-kind discoveries, with retro influences
HTE HOME TEXTILE EXPORTS
MAY 2026
27 – 29 Eylül 2026
“Suudi Arabistan’ın 4,5 milyar ABD
dolarını aşan ev tekstili pazarına yön
veren başlıca alıcılarla tanışın.”
5.000+
ZİYARETÇİ
120+
200+ 25+
MARKA
KATILIMCI
KONUŞMACI
Arzu Günal
Satış ve Pazarlama Müdürü
0530 233 19 72
arzug@turkel.com.tr
116
TRENDS
adding depth and character.
It serves as a sanctuary from
the chaos of the outside
world. Gold accents, whether
as delicate lines or subtle
details, are essential, echoing
the sophistication of Art
Deco patterns in wallpapers
and textiles. The tradition
of the cabinet of curiosities
remains central, inspired
by natural history, scientific
illustrations, botanical art,
and exotic collections. Think
taxidermy, rare minerals,
coral, seashells, glass domes,
and fragments of classical
statues from ancient Greece
and Rome. A contemporary
twist introduces luminous
effects on dark backgrounds,
iridescent finishes, colorshifting
surfaces, aurora-like
lighting, and oil-slick textures.
Mid-century furniture
remains a staple, especially
in plush velvets accented
with gold or copper. Materials
like leather and metallics
also play a role. Deep, moody
paint colors set a dramatic
stage, while luxurious
materials such as marble and
tiger’s eye, whether authentic
or imitated, add refinement.
Acoustic comfort is still a
consideration. Traditional
embroidery, velvet fabrics,
and heritage patterns enrich
the space. The interplay
between matte textures
like velvet and reflective
elements, glass, mirrors,
crystal, and metals such
as gold, brass, and copper,
creates a dynamic, visually
engaging interior.
HTE HOME TEXTILE EXPORTS
MAY 2026
Demirtaş Dumlupınar OSB Mahallesi
Mustafa Karaer Caddesi No:13
Osmangazi - BURSA / TÜRKİYE
T: +90 501 318 02 24 | +90 224 261 02 24
web: www.fabertekstil.com
e-mail: info@fabertekstil.com
siparis@fabertekstil.com
120
EVENTS
What would happen
to textiles and
apparel if the US
lowered tariffs?
A potential reduction in US customs tariffs
could provide short-term relief for Türkiye’s
textile and apparel sectors; however, the real
challenge lies in the structural transformation
required for traditional industries struggling
to adapt to shifting global value chains.
Back in December 2024, I wrote an article
titled “Germany has a Smith Corona
problem – doesn’t Türkiye?” Looking ahead
to December 2025, I see today’s debates
on textiles and apparel through the same
lens: just like Germany, Türkiye faces a
deep-rooted transformation challenge in its
traditional industries.
The transformation of Istanbul means
the transformation of traditional
industries in Türkiye
When I stated at a meeting organized by the
Istanbul Chamber of Industry in September
2024 that “in 2001, the focus of stabilization
was Ankara’s transformation; today, the
core issue is Istanbul’s transformation,” I was
referring to the same underlying problem.
Istanbul’s transformation is, in essence, the
transformation of traditional industries.
The pressure facing the textile and apparel
sectors is directly linked to this need for
change. Three structural trends have been
reshaping global value chains for some
time: digitalization and artificial intelligence,
decarbonization, and geopolitical shifts.
These trends force a re-evaluation of every
stage of the textile and apparel value
chain. This is why Türkiye says, “Let us buy
American cotton, and let the US lower its
tariffs.” High-quality apparel starts with
high-quality cotton.
What defines good cotton? Cotton produced
without excessive water use, with minimal
chemicals, without harming soil productivity,
and backed by sustainability certifications.
Roughly 85 percent of cotton production in
Türkiye does not meet these criteria. Beyond
cotton, quality standards must be met at
every stage of the value chain, from fiber
to finished product. And the issue goes far
beyond carbon emissions alone.
Adapting to these structural trends—which
are reshaping global value chains and
transforming the technological infrastructure
of the sector—is critical for Türkiye’s textile
and apparel industries. The problem is not
merely short-term macroeconomic conditions
HTE HOME TEXTILE EXPORTS
MAY 2026
EVENTS 121
we don’t produce those products.” “That’s
exactly my point,” I replied.
or the exchange rate–interest rate dilemma.
In the EU market, these structural factors
are redefining product standards, and
compliance with those standards comes first.
“But we don’t produce these products”
That is still not enough. Secondly, the product
composition of EU imports may be changing.
You need to adapt to that shift as well. For
example, while the EU’s total textile imports
are increasing, imports from Türkiye are
declining. Why? Because Türkiye does not
produce some of the products for which EU
demand is growing.
A chart illustrates this clearly, showing textile
import sub-categories. The horizontal axis
represents skill intensity, the vertical axis
shows the growth of EU imports by product
between 2021 and 2023, and bubble size
reflects import volume.
Among the fastest-growing imports in that
period are canvas shoes and sports footwear.
When I recently explained this to a group of
industrialists, someone immediately said, “But
As the product structure of EU imports changes,
exporters aiming to remain competitive must
strive to match the share of each product in EU
imports within their own export portfolios. This
means identifying new areas where Türkiye’s
textile sector could leap forward—starting not
next year, but now. Companies are opening
new positions to forecast trends and design
future products in the midst of this rapid
technological transformation.
In short, doing what we already know best
is no longer sufficient. This is a period where
recognizing change matters as much as
execution. The inertia of firms that once
succeeded in traditional industries has
become a serious risk factor.
The Smith Corona problem
This is precisely the Smith Corona problem.
In the 1970s, Smith Corona was one of the
world’s leading office technology companies,
dominating the typewriter market. Then
personal computers arrived.
Smith Corona successfully adapted some
computer capabilities to typewriters, but
PCs were about far more than typing. The
company’s vision never extended beyond
the typewriter. While PCs symbolized a
fundamental shift, Smith Corona’s R&D mindset
could not move past its legacy product.
HTE HOME TEXTILE EXPORTS
MAY 2026
122
EVENTS
The Smith Corona problem reflects the
inability of companies in traditional industries
to fully grasp change—to see trends early
enough and to invest accordingly. It is a mix of
inertia and narrow perspective.
What if the US lowers tariffs?
In this context of rapid technological change, is
there nothing that can be done in the short term
to buy time for sectors like textiles and apparel?
This is how recent negotiations with the US on
lowering customs tariffs should be viewed.
Today, Türkiye faces a 25 percent tariff
on textile and apparel exports to the US—
significantly higher than the 15 percent applied
to the EU and the 20 percent applied to Egypt.
Türkiye’s current apparel exports to the US
amount to around USD 960 million, placing
the country 17th among US suppliers. China,
Vietnam, and Bangladesh dominate the top
three, while Italy ranks tenth and Egypt sixteenth.
What would happen if tariffs on Türkiye were
reduced to zero? According to TEPAV’s Tariff
and Foreign Trade Impact Model (TEDEM),
Türkiye could increase apparel exports to
the US from USD 960 million to nearly USD
3 billion. This would move Türkiye from 17th
to 7th place among US apparel suppliers,
surpassing Italy and Egypt.
Even if tariffs were cut by only 10 percentage
points, apparel exports to the US could rise by
USD 1.7 billion, reaching a total of USD 2.6 billion.
Of course, many countries will negotiate with
the US. If you do not act, others will. And then
you risk losing even your current position.
Viewed this way, it is clear that Türkiye needs
to think more comprehensively about the
transformation of its traditional industries.
At a time when the US is openly questioning
China and what it sees as “misguided”
globalization, new opportunities are emerging
for Türkiye and Turkish companies.
As the late İsmail Türk once said, Türkiye
already has cotton in its saddlebag to sell in this
negotiation process. Opportunities rarely come
by accident. The stars do not always align like this.
HTE HOME TEXTILE EXPORTS
MAY 2026
Asmalıevler Mahallesi Süleyman Demirel Bulvarı No: 19/2 20160 Pamukkale / DENİZLİ
WhatsApp: +90 546 271 27 16 | T: +90 258 266 42 46 | e-mail: info@denizliconcept.com
www.denizliconcept.com
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PROFILE
A cleaner sleep environment
with the antibacterial
Verona Bed
Combining both aesthetics and functionality in living spaces,
Armis Yatak’s Verona bed model stands out with its special design
that prioritizes comfort and hygiene. Featuring antibacterial
fabric technology, the Verona bed set offers long-lasting and
comfortable use with its sturdy base and stylish headboard.
With its special antibacterial fabric that
reduces bacterial formation, the Verona
bed model by Armis Yatak helps create a
hygienic environment in your living space.
Thanks to its skin-friendly structure, Verona
enhances comfort while minimizing odor
formation and providing long-lasting
freshness. At the same time, its innovative
fabric technology supports keeping your bed
clean and healthy at all times.
Balanced Support with Pocket Spring System
The Verona bed, equipped with an advanced
pocket spring system, evenly distributes body
weight to help maintain the natural alignment
of the spine. Thanks to independently
operating springs, motion transfer is
minimized, ensuring uninterrupted sleep.
Additionally, its durable structure maintains
its form over time and provides silent use.
Functional and Durable Base Design
The base included in the Verona bed set offers
long-lasting use with its strong body structure,
while its spacious interior provides extra
storage space. Thanks to its storage (cheststyle)
design, it helps keep your living space
more organized and offers a practical solution.
HTE HOME TEXTILE EXPORTS
MAY 2026
İncilipınar Mahallesi 1280 Sokak
Çınar Apartmanı No:11/A Pamukkale / DENİZLİ
T: +90 532 245 77 01 | web: www.sierraotantik.com
e-mail: info@sierraotantik.com | instagram: sierraotantik