Keepmoat Annual Report 2025
- No tags were found...
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
CHIEF EXECUTIVE’S REVIEW | STRATEGIC REPORT DIRECTORS’ REPORT AUDITORS’ REPORT FINANCIAL REVIEW
Annual Report
& Financial Statements
2025
KEEPMOAT.COM Annual Report & Financial Registered Statements number: 01998780
2025 | 1
CONTENTS
STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Contents
I
I
I
STRATEGIC REPORT
DIRECTORS’ REPORT
FINANCIAL STATEMENTS
Directors and Advisors
I
03
I
I Corporate Governance 77 I
Strategic Report
I
04
I
Our Heritage
I
04
I
Mission, Vision and Values
I
06
I
Performance Summary
I
07
I
Business Profile
I
08
I
Market Overview
I
09
I
Our Partnership Model
I
15
I
Chief Executive Officer’s Review
I
19
I
Partners
I
23
I
Place
I
34
I
People
I
45
I
Chief Financial Officer’s Review
I
60
I
Non-financial and Sustainability Information Statement
I
63
I
Section 172 Statement 80
Keepmoat Executive Team 80
Principal Risks and Uncertainties 83
Directors’ Report 92
Independent Auditor’s Report to the Members of Keepmoat Limited 96
Consolidated Statement of Comprehensive Income 98
Consolidated Balance Sheet 99
Consolidated Statement of Changes in Equity 100
Consolidated Cash Flow Statement 101
Notes to the Consolidated Financial Statements 102
Company Balance Sheet 129
Company Statement of Changes in Equity 130
Notes to the Company Financial Statements 131
Appendix A – Management Company Information 136
Appendix B – Non-financial Information 138
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 2
DIRECTORS AND ADVISORS
STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Directors and advisors
of Keepmoat Limited
Directors
I Hoad
M Dilley
Company secretary
L Casey
Registered office
The Waterfront
Lakeside Boulevard
Doncaster
South Yorkshire
DN4 5PL
Independent auditors
Ernst & Young LLP
12 Wellington Place
Leeds
LS1 4AP
Bankers
Lloyds Bank plc
3rd Floor
10 Gresham Street
London
EC2V 7JD
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 3
OUR HERITAGE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our Heritage
For almost 100 years, Keepmoat has
been working in partnership with public
and private sector stakeholders to shape
the future of communities and improve
the lives of local people. From its early
beginnings, when Frank Haslam Milan
began trading in Doncaster, the business
has grown from foundations firmly rooted
in the principles of partnership building.
What began as a vision to improve and
regenerate communities has grown into
a national legacy of tens of thousands
of new homes right across the country.
From our earliest developments to today’s sustainable new
neighbourhoods, our story is one of resilience, sustainable
growth and progress. Our unique business model has enabled
us to stand the test of time and grow to become one of the UK’s
oldest partnership housebuilders.
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 4
OUR HERITAGE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our history timeline
1928
Regeneration
and construction
company Frank
Haslam Milan
founded
1934
Property
Services
company
Milnerbuild
founded
1983
Keepmoat Plc
was formed as
the holding
company
following the
purchase of
Frank Haslam
Milan &
Company Ltd
2010
Keepmoat
acquires
Milnerbuild to
specialise in
responsive
maintenance
2016
Acquisition of
MCI
Developments
Limited, an
established
business building
high-quality
homes for
registered
providers
2019
We achieved an
Investors in
People (IIP)
accreditation
2021
Launched our
first Graduate
programme
We have over
200 LA & RSL
partners
We are a Top 10
UK homebuilder
Continue to be
HBF 5* builder
Employer of
choice for the
construction
industry
1930 1980 2010 2015 2020 Present day The future
1931
Bramall & Ogden
is formed to
improve
sanitation for
Wath Urban
council
1976
Apollo Property
Services founded
as a roofing
specialist in
London and
South East
regions
2009
Keepmoat
became a
member of
Homes England
of Consecutive
Delivery Partner
Panel
2012
Keepmoat group
of companies and
the Apollo group
of companies
merge (Bramall,
FHM and
Milnerbuild)
2018
Keepmoat announced
modular construction
venture, Ilke Homes,
with Elliot
2017
Keepmoat group
completed a sale
agreement to
dispose of 100%
of the Keepmoat
Regeneration
division to ENGIE
We employ
1,036 people and
have 10 regional
offices
We had a record
financial and
operational
performance
with record sales
of 4,074 new
homes
Signed
Developer
Remediation
Contract
Nationally
renowned as a
trusted partner
for community
transformations
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 5
MISSION, VISION AND VALUES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Mission, vision
and values
Our values
Our mission
We are committed to building
long-term partnerships to
deliver high-quality homes which
revitalise communities and create
places where people want to live.
Straightforward
We are straightforward
and we deliver in the
right way
Passionate
We are passionate
and we care
Our vision
Building Communities,
Transforming Lives
We think and act beyond bricks
and mortar. As well as creating
better places for people to live,
we know our success depends on
us playing our part in building the
strong communities our partners
and customers want.
Collaborative
We are collaborative
and we succeed
together
Creative
We are creative and
we find the right
solution
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 6
PERFORMANCE SUMMARY | STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
KPI October 2025 October 2024
KPI October 2025 October 2024
Revenue
4.1% decrease
£732.8m
£764.0m
Plots secured
Representing c. 9 years
of delivery at current
volumes
>28,800 >24,400
Homes sold
11.1% decrease
3,124 3,516
Homes on
brownfield
Average
selling price
8.3% increase
£235k £217k
Homes sold on
brownfield land
61% 69%
Employees
Adjusted
EBITDA
12.2% decrease
£65.4m
£74.5m
5% of which are trainees,
apprentices or graduates
(as at July 2025)
1,036 1,042
Adjusted
EBITDA
margin %
0.8ppt decrease
8.9% 9.7%
Scope 1 & 2
carbon emissions
(tCO2e)
18.0% decrease
2,799 3,412
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 7
BUSINESS PROFILE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
We operate across the country,
with over 80 live developments
ranging from Scotland in the
North down to Somerset in
the South West. Each of our
regional businesses has its
own management board and
is empowered to deliver in line
with our overarching operational
excellence strategy, applying the
Group’s policies and systems to
local markets and circumstances.
This agile structure and approach
mean we are well positioned for
future growth.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 8
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Foxlow Fields, Buxton
Market
Overview
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 9
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Meeting the UK’s
housing needs:
Keepmoat’s role in
a changing market
The UK continues to face a significant
housing shortfall, particularly in
affordable homes, and the aspiration
for homeownership remains strong –
especially among first-time buyers.
Keepmoat is uniquely positioned to meet this enduring
demand. Our focus on delivering high-quality, energyefficient
homes at prices below regional new-build averages
ensures accessibility and value. Keepmoat continues to play
a vital role in helping more people to take their first step onto
the property ladder.
01
Affordability and demand
The cost of living challenge has continued to be an
issue for customers, with affordability still a challenge.
National house prices averaged £270,000 in July
2025 1 , while Keepmoat’s average selling price
remained significantly lower at £235,000 and lower
than the average new-build price in the regions in
which we operate. Combined with innovative support
schemes like Own New Rate Reducer, Deposit Unlock
and Shared Ownership, we continue to make home
ownership more attainable.
Mortgage rates have also eased through 2025, with
two-year fixed rates averaging 4.42% 2 and five-year
deals around 4.35% 3 . The introduction of flexible
mortgage products, including part-interest-only
mortgages, is further enabling buyers with smaller
deposits to access the market for new homes.
(1)
UK House Price Index summary: July 2025 - GOV.UK
(2)
Bank of England | Database (90% LTV) at 31 December 2025
(3)
Bank of England | Database (90% LTV) at 31 December 2025
Image: Heaton Quarter, Newcastle Upon Tyne
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 10
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Waterside, Leicester
02
Rental market pressures
Although rental growth has begun to moderate in 2025 4 , the
affordability constraints continue to encourage many to explore
home ownership. Keepmoat’s developments offer a compelling
alternative – combining lower running costs, superior energy
efficiency and long-term financial security for residents.
03
Government support and
Keepmoat’s response
The Government’s £39 billion Social and Affordable Homes
programme aims to deliver 300,000 homes over the next
decade, with 60% designated for social rent 5 . Keepmoat’s multitenure
model and strong partnerships with local authorities and
housing associations align seamlessly with this ambition.
With a forward land pipeline exceeding 28,800 plots and a
continued focus on regeneration and brownfield development,
Keepmoat is well placed to scale delivery and contribute
meaningfully to national housing targets.
(4)
UK Residential Forecasts Q3 2025
(5)
Delivering a decade of renewal for social and affordable
housing – GOV.UK
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 11
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Keepmoat’s
advantage
in a changing
environment
Image: Beaconsfield Park, Cramlington
01
Housing targets and supply
While only just over 200,000 new homes
were completed in the year to Q3 2025 6 ,
below the Government’s annual target
of 300,000, the outlook is improving.
Housing starts are increasing and trending
towards the long-term average 7 , supported
by planning reforms that are expected to
unlock stalled developments.
(6)
Based on new EPC registrations in the period –
Savills UK | English Housing Supply Update Q3 2025
(7)
Indicators of house building, UK: permanent
dwellings started and completed by country –
Office for National Statistics
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 12
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Marble Square, Derby
02
Planning and land strategy
Planning delays remain a challenge across the housebuilding
sector, but recent reforms, including mandatory
housing targets and increased funding for local planning
departments, are expected to yield results. Keepmoat’s
capital-light land strategy, underpinned by longstanding
partnerships, provides a robust nine-year supply pipeline
of over 28,800 plots.
As land prices stabilise and viability improves, Keepmoat
is well positioned to accelerate delivery, particularly on
brownfield and regeneration sites, where we have a proven
track record of success.
03
Build costs and supply
chain resilience
Build cost inflation has now eased, with tender pricing
broadly neutral. While labour costs remain under pressure,
Keepmoat’s Supplier Framework Agreements and
standardised house types help mitigate cost volatility.
Following the implementation of the recommendations
noted in the FY24 ISO 20400 evaluation, we have further
strengthened our sustainable procurement practices and
enhanced supply chain resilience.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 13
MARKET OVERVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Timeless, Leeds
04
Regulatory changes and
sustainability leadership
The Future Homes Standard (FHS), which targets
a 75–80% reduction in carbon emissions compared with
2013 standards, remains a key area of focus. Keepmoat
is pioneering the trialling of mass-scale FHS developments
such as Gedling Green and integrating low-carbon
technologies including heat pumps, solar panels and
high-efficiency insulation across our portfolio. Through
successfully implementing the first stage of the Future
Homes Standard – Parts F, L, O and S regulation changes
– 39% of the homes we sold were Energy Performance
Certificate (EPC) A rated.
As environmental regulations such as Biodiversity Net Gain
and nutrient neutrality continue to develop, our expertise
in brownfield regeneration and sustainability designs
ensures we remain compliant and ahead of the curve.
Conclusion
Keepmoat enters the coming year with strong
momentum and a clear strategy. Our resilient
business model, extensive land pipeline,
affordability and commitment to sustainable
development position us to thrive in a dynamic
market.
As planning reforms take effect and Government
investment flows into affordable housing,
Keepmoat is ready to expand delivery, strengthen
partnerships and continue supporting the UK
Government’s long-term housing ambitions.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 14
OUR PARTNERSHIP MODEL
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Warren Wood View, Gainsborough
Our Partnership
Model
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 15
OUR PARTNERSHIP MODEL
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
How our Partnership Model
creates value
Our Partnership Business Model is what
sets us apart from our competitors. It is a
model of housebuilding that is well suited
to building sustainable developments
that align with our Building Communities,
Transforming Lives vision.
We work closely with local authorities, Registered
Providers (RPs) of affordable housing, the Private
Rental Sector (PRS) and other landowners to source
land for development, underpinned by our multi-tenure
strategy. This allows us to enter contracts with RPs and
PRS customers with favourable cash flow benefits and
strengthens our sales security position. This provides
resilience, even in challenging market conditions, at the
same time as maximising opportunities for delivery.
It allows us to secure land on a capital light basis, by
agreeing payment terms aligned to site development,
delivering strong capital returns and lower business risk.
We have built our reputation by aligning our approach
with our partners’ objectives, helping them to achieve
their housing ambitions through the delivery of successful
mixed-tenure developments which support the
communities we work with through our commitment to
social value. We have a proven track record of revitalising
communities by delivering high-quality new homes at
prices that our customers can afford and in places in
which they want to live.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 16
OUR PARTNERSHIP MODEL
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our longstanding strength and resilience in
Partnership Housebuilding
Buying Land Building Houses Selling Homes
We enable development
Our capital light model and partnership heritage
enables land acquisition and development
We are a national
housebuilder operating locally
Our regeneration expertise creates great places and
opportunity for local communities
We have a market
resilient sales model
Our flexible multi-tenure model allows us to meet local
market needs and conditions
Partnership characteristics:
Brownfield regeneration
Capital light solutions
RP / PRS contributions
Building communities,
Transforming lives
Local employment
opportunity & training
Successful local supply
chains
Multi-tenure flexibility
More reliable sales
security
Lower ASPs &
inherently affordable
homes
Key strengths:
Greater planning
certainty
Enhanced access
to grant funding
Flexibility with
market dynamics
Shorter build duration,
limiting market risk
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 17
OUR PARTNERSHIP MODEL
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our Partnership Model delivers many
advantages, including:
• An ability to deliver multi-phased developments,
providing a strong forward pipeline of land
• The opportunity to work with partners who are
motivated not only by financial returns but also
by non-financial outcomes, including accelerated
delivery, affordability, social value, sustainability
and design quality
• It allows us to enter contracts with RPs and PRS
customers with favourable cash flow benefits and
which strengthens our sales security position
• This provides resilience, even in challenging
market conditions, at the same time as maximising
opportunities for delivery
• It allows us to secure land on a capital light basis,
by agreeing payment terms aligned to site
development, delivering strong capital returns
and lower business risk
• The potential to access grant funding or investment
support from Homes England and local authority
partners
• Established long-term relationships with our partners
which generate ongoing partnership opportunities and
opportunities for new partnership relationships on the
strength of our track record and reputation for delivery
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 18
CHIEF EXECUTIVE OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
A year of
consolidation
for growth
I was proud to take over as CEO of Keepmoat at the end of June
2025 and to be trusted with the opportunity to lead the business
through its next stage of growth and development. I would like
to thank my predecessor, Tim Beale, for the significant contribution
he made to Keepmoat during his eight years with the business,
and I would also like to thank the Board for their continued support.
The financial year to 31 October 2025 (FY25) saw the business
deliver a resilient performance against a backdrop of ongoing
challenging market conditions and continued economic uncertainty.
Group revenue was down 4.1% at £732.8m (2024: £764.0m) and
adjusted EBITDA was £65.4m (2024: £74.5m) achieved on the
delivery of 3,124 new homes. The average selling price of our homes
increased by 8.3% to £235,000, reflecting changes in both the
regional mix and tenure of homes sold.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 19
CHIEF EXECUTIVE OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our performance in the year reflects a continued challenging
market, with ongoing cost inflation and interest rates remaining
higher than expected, impacting consumer confidence,
affordability and therefore activity levels. In addition, a more
conservative approach to land buying in recent years has led
to a reduction in outlets year-on-year, further affecting
activity levels.
Encouragingly, we performed strongly in the land market during
FY25, securing over 60 new sites to build our pipeline and outlet
growth over the coming years. Our differentiated Partnership
Business Model and multi-tenure offering has once again proved
to be resilient in a challenging economic environment. As we
increase our investment in our land pipeline, we will maintain
our focus on ensuring that we secure high-quality partnership
land in the right locations and at the right price to achieve our
growth objectives.
We have grown our strong forward pipeline to over 28,800
secured plots from 24,400, equivalent to approximately nine
years of delivery at current levels, and as a result, we are
well positioned to deliver shareholder value and delight our
customers by building more high-quality new homes, in the
places they want to live.
Our multi-tenure offering has been further strengthened
this year with the growth in our successful partnerships with
PRS providers, Lloyds Living, Gatehouse Living Group and
others; during FY25 we have agreed deals to deliver over 500
high-quality single-family homes across our Yorkshire and East
Midlands regions over the next 2 years.
On 1 November 2025, at the start of our new financial year, we
announced the opening of our tenth regional business in the
South West, following significant success in growing our land
pipeline in that geography. With an experienced Keepmoat
team in place managing our existing developments in the area,
the new region has the people and land resources to grow at
pace and deliver much-needed affordable new homes in the
South West.
Government support for
the housebuilding sector
It is pleasing to see the Government’s continued commitment
to the housebuilding sector, with the introduction of further
measures to remove barriers to delivery and increase the supply
of land. While the regulatory environment remains challenging,
green shoots are starting to appear with the focus on planning
reform, an update to the National Planning Policy Framework
(NPPF) and the new “grey belt” designation to facilitate green
belt housing development.
Additional initiatives to accelerate development are welcome.
The New Homes Accelerator has been expanded to cover
another 12,000 homes across 6 sites and a shortlist of 12 sites
for the New Towns programme was announced, with 3 of these
likely to start before the end of this Parliament.
There are also some positive steps in addressing some of the
more challenging impacts of new environmental regulation. For
example, Defra has consulted on revising the implementation of
Biodiversity Net Gain for brownfield developments, including
for open mosaic habitats, which are among the most difficult
to replace, to reduce the high-cost barrier to development that
this legislation has introduced. Measures in the Planning and
Infrastructure Bill to create a Nature Restoration Fund have also
been created to remove localised barriers to development due
to nutrient neutrality.
However, significant financial, regulatory and compliance
burdens continue to be introduced and could potentially impact
delivery. The Building Safety Levy is payable by developers on
all new homes from October 2026, with already consented sites
retrospectively applicable for payment before the first home is
completed.
Increased financial burdens alongside the regulatory landscape
could also create challenges to the acquisition of land for
development in an already highly competitive land market.
Additionally, the Future Homes legislation is now expected to
bring a significantly higher carbon reduction target than the
75% originally anticipated.
That said, our Partnership Business Model means that we
are well placed to navigate the current challenges. We remain
committed to working with the Government, our partners and
our communities to deliver more high-quality new homes of all
tenures, and we are well positioned to deliver in line with the
Government’s ambitions.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 20
CHIEF EXECUTIVE OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Delighting our customers
I am pleased to report that, in the last financial year, we once
again maintained our 5-star builder status in the annual HBF
Customer Satisfaction Survey, with over 90% of our customers
saying that they would be happy to recommend us. The business
is also performing well against the new expanded scoring
criteria and question base, covering both quality and service
and a broader timeline, with the survey now including customer
feedback from the nine-month survey in addition to the eightweek
survey.
In order to further enhance our customer experience, we have
invested in a new best-in-class, Microsoft Dynamics, customer
relationship management (CRM) system, which is already
delivering measurable results and supporting our people in
sales, marketing and customer care as they continue to provide
an excellent service for our customers.
Commitment to sustainability
Sustainability remains at the core of all our business practices,
and we have continued to take significant steps forward with
the delivery of our Sustainability Roadmap. Delivering social
value and supporting the communities we work with is a key
element of our Sustainability Strategy, so I was delighted when
our North West Social Value Manager, Julie Baker, was awarded
the Housebuilder Star Award at the 2025 Housebuilder Awards
in recognition of her fantastic contribution to supporting
communities across the North West.
Looking ahead
I am confident that the business is well placed to deliver its
growth plan. The changes implemented over the past year will
enable us to execute our strategy and achieve our collective
objectives. I look forward to continuing to work with our
public and private sector partners and our highly experienced
management team, to deliver the high-quality multi-tenure
homes and communities that the country so desperately needs.
Image: Gedling Green, Nottingham
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 21
CHIEF EXECUTIVE OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our strategy
Our Partnership Business Model underpins our
strategy. It is built on the three fundamental
principles of Partners, Place and People and
supports the delivery of our vision of Building
Communities, Transforming Lives.
It enables us to deliver high returns and
operational excellence by employing a
partnership approach through every aspect of
our operating model.
Finally, I want to thank our people. Our people
are at the heart of our business and fundamental
to everything we do. I am proud to lead a
fantastic team and look forward to sharing the
next stage of the Keepmoat journey with them
as we move towards our centenary in 2028.
Partners
Create homes in
strategic partnerships
Building
Deliver
high returns
Capital light, strong
ROCE, operational
Transforming Lives
excellence
Communities
Place
Build a mature
land pipeline
across our regions
People
Deliver through people,
for people
Ian Hoad
Chief Executive Officer
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 22
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Roman Fields, Peterborough
Partners
We work collaboratively with over
200 public and private sector partners
to deliver thousands of high-quality new
homes across the country every year.
We are passionate about creating longterm
relationships with our partners,
many of which we have worked with for
over 20 years. Our expertise comes from
our unrivalled experience of transforming
brownfield and regeneration land into
thriving new communities. It enables us to
deliver well-designed neighbourhoods that
transform the lives of local people.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 23
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Delivering
affordable
homes through
partnership
– Keepmoat, South
Tyneside Council and
Places for People
To address a critical shortage of affordable housing
in South Tyneside, Keepmoat partnered with
Places for People (PfP, the UK’s leading social
enterprise and provider of affordable homes)
and South Tyneside Council to deliver a 100%
affordable housing scheme at Lord Nelson Street
in South Shields.
Following a meeting with the Director of South
Tyneside Council, we proposed trialling a site
dedicated solely to affordable rent and shared
ownership. The land at Lord Nelson Street, which
was owned by the council, was identified as the
ideal location.
Following a one-to-one offer, we were appointed
as the preferred developer in August 2023.
Planning was submitted in November 2023
and approved in March 2024. Construction
commenced in April 2024.
Image: River’s Edge, South Shields
Delivery and outcomes
The scheme delivered 66 plots, with a mix of two- and
three-bedroom homes for affordable rent and shared
ownership, managed by PfP.
The Lord Nelson Street development directly addresses
the borough’s housing shortage, providing high-quality,
energy-efficient homes for local families. It clearly
demonstrates how partnership working between
Keepmoat, Places for People and South Tyneside Council
delivered a meaningful outcome for the people of South
Shields and with a strong return on capital employed.
Image: River’s Edge, South Shields
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 24
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The Rise in
Scotswood
– Keepmoat and
Newcastle City Council
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 25
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Overview
The Rise in Scotswood, Newcastle, is a flagship
regeneration project that demonstrates
the power of partnership working. Through
collaboration between Keepmoat and
Newcastle City Council, the development has
transformed a once-declining industrial area
into a thriving, sustainable community.
Background
Following large-scale demolition in 2002 due
to industrial decline, the 60-hectare Scotswood
site required a bold vision for regeneration.
In 2011, the New Tyne West Development
Company (NTWDC) was established as a Joint
Venture to lead this transformation. NTWDC
is now a partnership between Newcastle City
Council and Keepmoat.
The £265m project began in 2013 with an
ambition to deliver 1,800 family homes
across five phases, with over 500 new homes
delivered to date. This long-term commitment
reflects a shared goal: creating high-quality
housing while fostering social and economic
growth.
Social and economic impact
The Rise has generated significant benefits
for the local economy and community:
• Community investment: 155 hours have
been provided to support employment
skills, including mock interviews, careers
fairs, painting and gardening projects
• Sustainability: A combined heat and power
plant provides efficient heating and hot
water for residents
Community engagement
Going beyond bricks and mortar, the
partnership prioritises community wellbeing:
• A planned new neighbourhood centre
offering a convenience store and health
facilities, improving access to essential
services
• Funding to support Healthworks –
a charity supporting health and wellbeing
by promoting active lifestyles
• An apprenticeship programme aiming
to employ 75 apprentices, with 22 already
supported, creating pathways into
construction careers
Image: Geoff Scott, Social Impact Manager
for North East
Image: The Rise, Newcastle
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 26
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
NHBC Training Hub
at The Rise in
Scotswood
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 27
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The Rise is also home to
Keepmoat’s NHBC Bricklaying
Hub, which was opened three
years ago to train the next
generation of bricklayers and plays
a vital role in helping to address
the well-documented construction
industry skills shortage.
Looking back over the three years, the hub has
been extremely successful, and the fantastic work
that has been carried out by everyone involved
has been widely acknowledged throughout the
industry and the region.
At the time of opening, there had been a significant
decline in construction training within further
education.
Since opening the NHBC Training Hub in October
2022, we have achieved the following:
• Starts – 68 apprentices have enrolled onto the
18-month programme
• Success rate – 96% have completed and passed
as at October 2025
68
apprentices
have enrolled onto the
18-month programme
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 28
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Hull Citywide
Partnership
– delivering large-scale
regeneration and
high-quality new
homes in Hull
Overview
For over 20 years, Keepmoat has been a key strategic
partner to Hull City Council, driving housing-led
regeneration and community development.
In 2015, Keepmoat became a founding member
of the Hull Citywide Developer Partnership (HCDP)
Consortium, created to deliver one of Hull’s largest,
longest and most ambitious housing-led regeneration
programmes. This initiative will bring over £500m of
private investment into the city over a 13-year period,
creating new homes, jobs and opportunities for local
people.
Working collaboratively with Hull City Council and
consortium partners, we committed to delivering highquality
new homes across multiple sites and embedding
social value through local employment, training,
apprenticeships and community initiatives. So far,
we have built or are in the process of building over
1,100 new homes across 7 sites in Hull.
Our dedicated Social Value & Partnership Manager
works with the consortium partners, including the
council, councillors and community groups, to deliver
a wide-ranging programme of social value initiatives,
including representing the sector on the Hull and
East Yorkshire (HEY) Skills Board and the Local Skills
Improvement Plan Board (LSIP), and represents
Keepmoat as a HEY Cornerstone Employer. Keepmoat
was instrumental in enabling Efficiency North to secure
DFE and CITB funding to develop the New Humber
Construction Learning centre next to its Citywide site
at Wawne, Hull.
Since 2015, the partnership has brought forward land
to facilitate the delivery of over 1,900 new homes,
of which over 800 modern new mixed-tenure homes
are now complete. One of the key aspects of the HCDP
is the shared expertise and resources provided by each
partner. This approach has enabled the partnership
to create new, vibrant and affordable housing options
in areas of the city that historically struggled for inward
investment. The council was clear that this strategic
partnership was about more than just bricks and
mortar. A long-term strategic approach set out clear
economic benefits associated with job creation and
training opportunities where targets are monitored
through the development agreement. The partnership
has created many additional social, economic and
environmental outcomes for the city and local
residents.
Social value outcomes
• Local employment: Sustained jobs for over 850 Hull
residents since 2016
• Apprenticeships: Supported 64 apprenticeships
since 2016
• Social value: Generated £15.9m in social value since
2016
• Community initiatives: Delivered projects such as
the nationally recognised Prison Planter Project
with HMP Hull, environmental schemes, Kickstart
placements and new programmes supporting young
care leavers aged 16–24
Image: Liberty Rise, Hull
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 29
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The former
Gedling Colliery
- a thriving new community in partnership
with Homes England, Gedling Borough
Council, Nottinghamshire County Council
and Nottingham City Council
The former Gedling Colliery in Nottingham is a strategic
brownfield site that had been stalled for over 25 years.
For over 10 years, we have worked with our partners to
transform the area into a vibrant new community, including
helping our partners to secure a £17m funding package for
the Gedling Access Road, which was a key element of the
sustainable redevelopment of the former colliery site.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 30
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our approach reflects our
commitment to collaboration,
innovation and delivery
Through our partnership approach, we aligned all key
stakeholders behind a shared vision to deliver a mixedtenure
community of over 950 new homes across four
new developments: Chase Farm, Park View, Gedling
Green and Gedling Quarter.
Image: Gedling Green
Through multi-phase planning and remediation
strategies, we accelerated delivery, ensuring progress
was achieved efficiently and sustainably.
There is also future provision for education, retail,
commercial and leisure spaces, ensuring a vibrant and
sustainable community. Affordable housing delivery
has exceeded the 10% Section 106 allocation, alongside
significant contributions under S106 agreements.
Additionally, an innovative profit-share model with
public sector partners underpins the project, reinforcing
its collaborative and forward-thinking approach.
Gedling Country Park now occupies the former colliery
spoil heap, one of the largest in the Nottinghamshire
coalfield. After the colliery’s closure, a tip recycling
process from 1991 to 2001 recovered 200,000 tonnes
of coal from the spoil heap. The site was subsequently
landscaped to form a country park and residential
housing, marking the beginning of Keepmoat’s
involvement in the project.
Gedling is a prime example of successful regeneration.
It represents over a decade of collaboration between
the public and private sectors, showcasing the power
of partnership working. By the end of October 2025,
725 homes have been delivered, with a further 227
scheduled for completion.
Image: Park View
Image: Gedling Quarter Sales Office
Image: Chase Farm
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 31
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Lloyds Living
and Keepmoat
– delivering mixed-tenure
developments to shape
new communities
As a partnership housebuilder,
our recent deal with Lloyds Living
to deliver c.300 two-, threeand
four-bedroom family homes
across four of our developments
in Yorkshire demonstrates our
commitment to delivering an
inclusive, multi-tenure housing
offer, based on local housing needs
and underpinning the delivery
of sustainable communities.
All the places delivered will achieve NextGeneration Bronze-level certification, a nationally recognised
sustainability benchmark for housing developments, clearly demonstrating the importance of sustainability
to both Lloyds Living and Keepmoat.
Outcome
We have contracted on multiple deals with Lloyds Living
through our growing partner relationship, with two
concluded within the last financial year.
• c.300 homes
• All homes are EPC B or better
• Over 70% of the homes use air source
heat pumps
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 32
OUR STRATEGY: PARTNERS
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Partnership
working with
our strategic
supply chain
Copyright: Jewson
We aim to be a leader in best
practice and recognised for
our innovative and transparent
procurement process. We work
with local suppliers and also
operate a number of Group-wide,
long-term strategic frameworks,
providing mutually beneficial
terms and service levels nationally.
One example of this is our
longstanding partnership with
Jewson.
Keepmoat and Jewson
We have continued to operate a highly effective and
mutually beneficial partnership, built on the shared
values of reliability, efficiency and long-term project
success.
Through consistent communication, responsive service
and a commitment to delivering high-quality materials,
Jewson has supported us in meeting demanding build
schedules and maintaining high standards across
developments nationwide. This collaboration has
strengthened over the last 15+ years, enabling both
organisations to streamline operations and enhance
overall supply chain performance.
A key example of this strong partnership is the strategic
use of Jewson’s MBS National Distribution Hubs,
offered specifically to support our growing operational
needs. These hubs provide centralised stock
management, faster underwritten volume material
availability, and improved logistical coordination,
ensuring sites remain productive and well resourced.
By granting us priority access to these facilities, Jewson
has demonstrated its commitment to continuous
improvement and collaborative growth, reinforcing a
partnership that delivers real, measurable value to both
businesses. Jewson, supported by trusted supply chain
partners such as IG Lintels, Freefoam, BSW and West
Fraser, has established a resilient and consistent flow of
premium-quality materials into our six national supply
chain hubs.
Wayne Harding, National Key Account Director
at Jewson, said:
“Our close collaboration with Keepmoat Homes ensures
our stock profiles mirror their needs, enabling us to
underwrite secure volumes, maintain uniformity of
product, and deliver to site 100% on time and in full.
Throughout challenging periods, including during the
COVID-19 pandemic, we uphold exceptional supply
continuity due to our strong collaborative supplier
relationships and agile forecasting processes.
By sharing data regularly and aligning on evolving
project and sustainability priorities, we continue
to support Keepmoat Homes with proactive, futurefocused
supply chain excellence.”
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 33
OUR STRATEGY: PLACE | STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Place
Placemaking at Keepmoat is about creating
more than just homes – it’s about shaping
vibrant, sustainable communities where
people truly belong. Our approach goes
beyond bricks and mortar, focusing on
sustainable new homes, thoughtful design,
green spaces and connectivity that foster
social interaction and wellbeing.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 34
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
We work collaboratively with
local partners to ensure every
development reflects the character
of its surroundings, while delivering
modern infrastructure and amenities
that support long-term growth.
Sustainable design is a key element of our approach.
By embedding strategies for sustainable placemaking
within our developments, we ensure that every
project contributes positively to both people and our
environment.
• Guided by best practice
We use robust design guidance informed by
nationally recognised standards, including Building
for a Healthy Life and Streets for a Healthy Life.
These frameworks shape layouts that encourage
connectivity, safety and wellbeing
• Early design review
Sustainable design starts by assessing the character
of a potential new development. Our Architectural
Design Sequence provides clear guidance on
ensuring local character and architectural
opportunities are factored into layout at the earliest
stages, with layouts reviewed centrally to maintain
consistent quality
• Architect-led innovation
Our architect-designed new house type range
prioritises plotting configurations that support
quality layout principles with home designs that
are both efficient to build and great to live in
• Landscape and nature first
Landscaping is central to our design philosophy.
We often integrate above-ground sustainable
drainage systems (SuDS) and pollinator planting
throughout developments. We are signatories of
the industry Homes for Nature pledge to provide
nature-friendly features on new developments
• Collaborative consistency
Quarterly regional design team meetings ensure
a unified approach to sustainable design across all
projects, embedding best practice and innovation
throughout the business
Outcomes and impact
• Meeting stakeholder expectations
Our approach aligns with local authority and
community aspirations for sustainable, attractive
and safe new neighbourhoods
• Planning confidence
By addressing key sustainability considerations
upfront, we reduce risk during the planning process
• Legacy and value
Our developments leave a lasting legacy, improving
desirability and creating homes for our customers in
harmony with wildlife
Image: Antler Park, Hartlepool
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 35
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Spirit Quarters, Coventry
Multi-tenure
developments
and homes for
private rent
A key part of our partnership
and placemaking approach is
the delivery of mixed-tenure
developments to shape truly
sustainable new communities
and support the delivery of
large housing-led regeneration
schemes.
This includes working with multiple delivery
partners to create an inclusive, multi-tenure
offer including homes for open market sales and
different tenures of affordable housing – social
and affordable rent – as well as homes for shared
ownership and responsibly managed homes for
private rent.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 36
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Evolving our house
type range
The need to meet customer expectations
for modern living, comply with regulatory
requirements for sustainability and
accessibility, and the need for operational
efficiency all inform the way that our new
homes are designed and delivered.
Image: Warren Wood View, Gainsborough
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 37
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The challenge
Today’s new homes must offer flexibility, affordability
and excellent environmental performance. To meet
these standards, we needed to design a house type
range that not only meets customer aspirations, from
entry-level affordability to enhanced accessibility, but is
also prepared for new regulatory standards, including
zero-carbon readiness, water efficiency and improved
space standards. This all needed to be achieved without
impacting delivery.
Our approach
Our newly developed house type range and
specification have been developed to support our
land-buying process, ensuring viability and to
complement our sustainable design strategies,
including:
• Density and delivery of sustainable communities
• Adaptability in line with regional design guide
requirements to support planning
• Customer aspirations for entry-level affordability
and low running costs
• Comfort and safety by the incorporation of
approved construction details for the prevention
of fire, overheating and sound transmission
• Choice and tenure transferability
• Standardised components and design to improve
operational efficiency
• Extras and incentives to support customer choice
in the finishes and look of their new home
• Transition to new regulatory standards without
impact on delivery, including:
o Future zero-carbon-ready homes
o Reduced water consumption
o Enhanced accessibility standards
o Durability
• Digital integrated design with third-party designers
and procurement for efficiency, accuracy, material
management and waste reduction
Outcome
Our evolved house type range delivers:
• Flexibility across tenures – with simplified plotting
footprints and tenure transferability
• Customer choice and affordability – through extras
and incentives for personalisation
• Alignment with stakeholder expectations – for
inclusivity and sustainability
• Operational efficiency and supply chain resilience
– through standardisation and digital design
• Cost efficiency – with the new house types designed
to offset cost price inflation and future regulatory
change
By anticipating future statutory changes and
embedding sustainability at the core, we are not just
building homes, we are shaping the communities of
the future.
Image: Primrose Lodge, Goscote
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 38
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The journey to
net-zero homes
We are committed to delivering
high-quality new homes and
driving sustainable growth while
preparing for upcoming regulatory
changes and meeting the evolving
expectations of our customers.
Quality, comfort and affordability
remain at the heart of everything
we do.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 39
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
How we’re delivering
The transition to the Future Homes Standard
is already underway. All of our sites have
already adopted Phase 1 (FLOS), implementing
fabric-first solutions that lay the foundation for
the next stage of compliance. This approach
ensures that our homes are not only energy
efficient now but also ready for future
standards.
Innovation and collaboration are central to
our approach. We are actively participating
in national trials of low- and zero-carbon
homes through our partnerships with
academic institutions, such as Birmingham
City University, and direct engagement with
customers to allow us to ensure that our
solutions meet real-life needs.
Designing our new homes for an all-electric,
net-zero future is a key objective. We are
securing electrical connections and capacity,
designing homes to integrate low-carbon
technologies and smart controls, and
incorporating solutions that are supported
by strong supply chain agreements. This
approach ensures resilience and adaptability
as the energy landscape evolves. We have
developed flexible designs that meet planning
requirements and the potential challenges of
further regulatory change.
Customer engagement and training are an
important part of our strategy. For example, we
recognised that in order to get the best from a
new home built to the Future Homes Standard,
our customers needed to understand how to
live in them. At Gedling Green in Nottingham,
which was the UK’s first development built to
the Future Homes Standard, for open market
sale, we built a dedicated education suite in
our sales centre to enable us to demonstrate
the new technologies to our customers so they
were prepared to understand and enjoy the
benefits of their energy-efficient new homes.
Outcome
Our work to date means we are well positioned
to meet our customers’ expectations by
delivering the sustainable new homes and
communities of the future, while meeting the
requirements of the Future Homes Standard
and zero-carbon specifications.
Our homes at Gedling Green were designed
to provide affordable warmth and hot water
with reduced energy costs, targeting just over
£1,000 per year. Birmingham City University
are currently monitoring the performance
of all our homes, and our customers living
at Gedling Green have verbally reported
significantly reduced energy bills compared
with their previous experiences in similar-sized
properties.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 40
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Driving innovation
with Modern
Methods of
Construction
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 41
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Overview
Modern Methods of Construction (MMC)
has potential to transform the way we
build our homes. MMC has potential to
accelerate production, address industry-wide
challenges such as an ageing workforce and
skills shortages, and reduce the embodied
carbon in our homes. By adopting design-formanufacture
principles, we aim to maximise
quality, improve site productivity and ensure
predictable costs – laying the ground for
increasing our uptake of MMC methods.
Our approach
• We established a network of suppliers
committed to innovation, consistency,
collaboration and standardised detailing
between all partners
• We worked closely with timber frame
manufacturers when developing our new
house type range, which supports both
traditional and timber frame construction
methods. This flexibility allows us to adapt
quickly to market and site conditions
• By incorporating standardised design
components into our house type range, we
have laid the foundation for increased use
of pre-manufactured elements and site
assembly techniques
• We have incorporated innovation into
multi-occupancy buildings. For apartment
projects like NorthBridge in Glasgow,
we introduced light gauge steel design
solutions, enhancing efficiency and
sustainability in apartment construction
Outcomes
Currently, 12% of our homes are built using
Modern Methods of Construction – either
timber frame or light gauge steel developed for
multi-occupational buildings. Where we have
adopted MMC, it has already delivered some
measurable benefits:
• Improved build efficiency and reduced
waste
• Greater flexibility in choosing build
methodologies and suppliers
• Alignment with stakeholder expectations
for modern, sustainable construction
practices
• Lower embodied carbon footprints,
supporting our environmental
commitments, according to design-led
calculations of a house type
Looking ahead – Our journey with MMC is
ongoing. By embedding innovation into our
design and delivery processes, we are creating
homes that are not only faster and more
efficient to build but also more sustainable for
future generations.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 42
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Delivering
new homes for
Northstowe
– the UK’s newest town
in partnership with
Homes England and
Capital&Centric
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 43
OUR STRATEGY: PLACE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Background
Northstowe is the UK’s largest new town,
currently under construction, and the largest
residential scheme in northern Europe.
It is located on the site of the former RAF
Oakington World War II airbase, just 12 miles
north west of Cambridge. From 2010, the
site has remained derelict until development
started in 2015. The land is owned by Homes
England, who have invested c.£120m to date in
infrastructure, schools and amenity space, to
facilitate housing development.
Working in partnership with Homes England
and town centre partner Capital&Centric, we
will deliver up to 1,500 high-quality sustainable
new homes over c.12 years.
Our approach
In June 2024, we signed a collaboration
agreement with Homes England and Capital
&Centric to drive step change in the delivery
of Phase Two of the development. This is an
exclusive agreement to draw down a parcel of
land for development to accelerate the delivery
of the scheme. This unique partnership
agreement demonstrates the strength of our
working relationship with Homes England, our
track record of delivery and our current work
on site.
Our current live development, Stirling Fields,
is built to the Building for a Healthy Life
design code and underpins our placemaking
approach through our inclusive multi-tenure
offer, amenity and commercial space, and
investment in infrastructure and connectivity.
The development is close to completion and is
comprised of 300 new homes, including 121
for open market sale, 119 discounted market
sale, 60 affordable homes and one retail unit/
community space.
Outcome
• The creation of a sustainable new
community with up to 1,500 new homes
across multiple phases with identified
delivery partners
• Quality design, connectivity and amenities
• Zero-carbon-ready homes – c.80%
reduction in CO2 emissions and c.£900 per
plot to run
• A new town centre to be delivered by
Capital&Centric
• Public transport connections – 17 minutes
to Cambridge
Northstowe new town is intended to ease the
acute housing shortage in nearby Cambridge
and the surrounding areas. This large-scale
brownfield regeneration scheme is an
excellent example of great layout design and
partnership working in action. It extends over
540 hectares, with plans to deliver 10,000
new homes, c.1,800 of which will be delivered
by Keepmoat, schools, a new town centre,
two local centres, sports facilities and quality
amenity space.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 44
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
People
The success of our Partnership Model
is driven by our people, culture and ways
of working. Our aim is to be the employer
of choice in the housebuilding sector,
with access to the best talent, and for our
people to have the opportunity to thrive
in a healthy workplace where our culture
is aligned with our values.
As a business with ten regional offices, supported by divisional
management and central service functions, our success is
driven by the way we all work together to support our vision,
which is underpinned by our values and behaviours. Our
OneKeepmoat framework helps us to achieve consistent
operational excellence, through a joined-up way of working,
which helps us to build and maintain strong local development
and partnerships. Key to this is our shared dedication to our
Building Communities, Transforming Lives vision and our values:
Ambitious, Passionate, Collaborative and Straightforward.
By empowering our regional businesses to grow and thrive,
through strong regional decision making, budget control
and development of their own business plans, we have seen
considerable success in the land market.
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 45
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Opening our
tenth region in
the South West
Building on our success in the
land market, in the South West,
we have now established a new
standalone regional operation,
based at our existing satellite
office in Bristol. This is a significant
milestone for the business and our
ambitious growth plans.
The South West business has a strong and growing
pipeline of live and future developments, providing
an excellent platform for the new region to further
expand our operation in the South West. The new
region extends from Tewkesbury in the North to
Exeter in the South and from Bristol in the West
to Swindon in the East. The experienced regional
leadership team are focused on delivering the
Keepmoat partnership approach in collaboration
with both existing and new partners.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 46
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Growing our
presence in
Scotland
Image: NorthBridge, Glasgow
We capitalised on a significant
market opportunity to expand
the footprint of our business in
Scotland. The strategic priority
was clear: leverage our proven
Partnership Model to deliver
multi-tenure developments,
secure quality land in key
locations, and build on our highperformance
culture that puts
customers at the heart of every
decision.
To achieve rapid growth in a competitive market,
we needed the right people in the right roles and
a disciplined approach to operations, to secure
the right quantity and quality of land in key
locations, delivering multi-tenure projects on
a capital-light basis.
Our approach
To achieve our goal of growing the business, we focused
on the following key priorities:
• Strengthening our leadership team
• Winning in the land market by actively competing for
prime sites and building on our strong reputation for
delivery and partnership
• Telling our story by raising the profile of our business
to share a clear and inspiring narrative about our
journey and vision for growth
Outcome
• Land acquisition – Secured 6 new sites in the past
12 months, set to deliver over 1,600 plots in
strategic locations
• Flagship development – Continued to work with our
local authority partners to replan and develop our
NorthBridge development in Glasgow and started
work on the next 2 phases
• Leadership strength – Built a stable, driven senior
team capable of leading through rapid growth
Looking ahead – With a strong foundation, a motivated
team and a clear strategy, we are excellently placed to
strengthen our position as one of Scotland’s leading
housebuilders – delivering quality homes, creating
thriving communities and driving sustainable growth.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 47
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Setting the standard
for customer
excellence in
Yorkshire East
Our high-performance culture and
commitment to delivering quality homes
for our customers, driven by the quality
of our people, helped our Yorkshire East
region to achieve an industry-leading
99% score in the HBF Customer
Satisfaction Survey, the benchmark for
excellence in the housebuilding industry.
Image: Edenhill Gardens Sales Office, Doncaster
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 48
OUR STRATEGY: PEOPLE | STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
We have proudly maintained our 5-star status
for five consecutive years, and with the sixth
year on the horizon, our Yorkshire East region
has played a pivotal role in this achievement.
The industry’s criteria for star ratings have
evolved significantly. What began as a single
recommendation question now encompasses
a broader set of measures, including quality,
service and feedback from both the eight-week
and nine-month customer surveys.
Our approach
We implemented a rigorous quality inspection
process, designed to elevate standards
across every stage of the customer journey.
This process, combined with a culture of
empowerment, enables our teams to make the
right decisions at the right time and challenge
anything that doesn’t feel right.
Our Yorkshire East team embraced the
collective challenge, worked collaboratively
across disciplines, and maintained a focus on
delivering high-quality homes and exceptional
service. Building strong relationships both
internally and externally has been central to
their success, ensuring that every decision keeps
the customer at the heart of the process.
• Weekly on site project review meetings are
held in person, with an accountable member
from each department in attendance to
ensure that all identified issues have agreed
actions and timelines to be resolved. These
meetings place top priority on our customer
journey
• Our customer services teams also hold
weekly meetings to discuss and action all
customer issues. This helps us provide the
best possible service for our customers,
ensuring that we do the right thing in a fair
and transparent manner
Outcome
Yorkshire East achieved an industry-leading
99% recommend score for the HBF 2025 year.
Beyond the numbers, the region has cultivated
a stable, confident team with low attrition rates
and a shared commitment to transparency,
fairness and responsiveness. Their proactive
approach and dedication to doing the right
thing have created a culture where excellence
is not just an aspiration – it is the standard.
• Weekly sales/build meetings take a
customer-first approach. This ensures that
forecasts are realistic and we consistently
deliver high-quality homes. For example,
key topics for discussion include the level of
commitment required from all departments
to deliver customer excellence
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 49
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Project
Connect
– empowering teams
and enhancing customer
experience through
a best-in-class CRM
system
Giving our people the right tools to help them
succeed in their roles is a key part of our strategy.
To improve the productivity of our sales, marketing
and customer care teams, we have invested in
a best-in-class Microsoft Dynamics customer
relationship management (CRM) system designed
to transform how we work and improve our
customer experience.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 50
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The challenge
As our business has grown, so has the
complexity of managing customer relationships.
Disconnected systems and manual processes
were slowing productivity and limiting our
ability to deliver a seamless experience. We
needed a solution that could support our teams,
streamline workflows and provide actionable
insights – all while putting the customer at the
heart of everything we do.
The solution
We implemented a leading CRM platform that
integrates sales, marketing and customer care
into one intuitive system. The implementation
will be complete by the end of the first quarter
of FY26. This investment will:
• Boost productivity: Automated tasks and
centralised data allow teams to focus on what
matters most – building relationships and
driving results
• Enhance collaboration: Shared dashboards
and real-time updates ensure everyone
works from the same source of truth
• Improve customer experience: With a
360-degree view of every customer, we can
anticipate needs, personalise interactions
and resolve issues faster
Outcome
Since its initial launch, the CRM system has
already delivered measurable benefits:
• Efficiency gains: Reduced administrative
time means more time spent with customers
• Data-driven decisions: Advanced analytics
empower smarter strategies and targeted
campaigns
• Customer satisfaction: Faster response
times and personalised service strengthen
trust and loyalty
Looking ahead – This investment is more than
a technology upgrade – it’s a commitment to
excellence. By equipping our teams with the
best tools, we’re creating an environment where
they can thrive and ensuring every customer
interaction reflects the quality and care we are
committed to delivering.
360°view
With a 360-degree view of every
customer, we can anticipate needs,
personalise interactions and
resolve issues faster
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 51
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Investing
in our people
through our Senior Leadership
Development programme
To strengthen organisational resilience and
ensure a robust pipeline of future leaders,
we identified the need to improve senior
leadership capability.
The goal was to reduce reliance on costly external recruitment and
instead focus even harder on growing our own talent, supporting
succession planning and stability in a competitive labour market.
Our approach
We created our bespoke Senior Leadership
Development programme built around our
core values and leadership framework. This
programme was designed to be significantly
different from previous internal leadership
initiatives, offering a critically evaluated and
innovative learning experience.
Delivery combined internal expertise with
external specialists, ensuring a blend of
perspectives and best practices. A key
differentiator was the involvement of
Executive Board members and Directors
as mentors, providing strategic insight and
guidance throughout the programme.
Participants engaged in stretch assignments
and collaborative projects, driving
innovation and business change aligned with
organisational priorities. These challenges
were sponsored by Executive mentors,
ensuring real-life impact and clear commercial
objectives. Evaluation was embedded from the
outset, using ROI analysis, individual learning
logs, challenge assessments and reporting
mechanisms to meet external grant funding
requirements.
Implementation highlights
• Programme launched and delivered using
a mix of internal and external expertise
• Executive Board and Directors actively
involved as mentors
• Collaborative projects designed to deliver
measurable business improvements
• Robust evaluation framework established
to track outcomes and impact
Desired outcomes
• Greater stability and retention within
the senior leadership team, driving high
performance
• Improved collaboration across regions
and Group central services, reinforcing
the OneKeepmoat ethos and operational
excellence
• Stronger succession planning through
identification and development of internal
talent, reducing external recruitment costs
• Enhanced leadership capability in areas
such as performance management,
coaching, emotional intelligence and
high-performance culture
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 52
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Addressing the
skills shortage
and training bricklayers
of the future
We are committed to playing our
part in tackling the construction
industry skills shortage through
sustained investment in
apprenticeships.
Our training hub at The Rise in Scotswood
continues to successfully deliver bricklaying
apprentice roles, and in 2026 we will launch an
exciting new multi-trade hub in partnership with
the NHBC at our Stirling Fields development in
Northstowe. This initiative will create further
opportunities to attract and develop new talent,
extending recruitment into other critical trades
such as groundworkers and joinery.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 53
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Our approach
• We recruit two to three bricklaying apprentice cohorts
annually, with scope to increase based on market conditions,
business growth and the rollout of multi-trade NHBC hubs
like Northstowe
• Our priority is to maintain and grow apprentice numbers in
the established northern regions, while gradually introducing
cohorts into the Midlands and southern regions over the next
12 months
• We work closely with training partners and our supply chain to
ensure apprentices receive high-quality hands-on experience
that accelerates their readiness for employment
• Investment in multi-trade hubs will broaden opportunities
beyond bricklaying, supporting a pipeline of skilled trades for
the future
Outcome
• 22 apprentices have successfully completed accelerated
training at the hub, achieving a level 2 qualification which
includes practical, professional discussion and knowledge
assessments
• Nine out of ten qualified apprentices have secured
employment with Keepmoat, with our supply chain, or as
self-employed professionals – a conversion rate more than
double the traditional college-based apprenticeship success
rate
• The upcoming Northstowe multi-trade hub will expand
opportunities for bricklaying and introduce new
pathways for groundworking and joinery apprenticeships,
strengthening the industry talent pool
• These initiatives position us as a leader in addressing skills
shortages and building a sustainable workforce for the
future of homebuilding
22
apprentices
have successfully completed
accelerated training at the hub
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 54
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Addressing the
skills shortage
and giving ex-offenders
a second chance –
Prison Hub Bricklaying
Academy
At Keepmoat we believe that
everyone deserves a second
chance. We also recognised that
there was potentially an untapped
talent pool in prisons among
offenders who are approaching
release.
To make the most of this opportunity, we
launched our first Prison Bricklaying Academy
in collaboration with HMP Moorland, providing
practical training for ex-offenders seeking a career
in homebuilding post-release. This industryfirst
initiative offers ex-offenders meaningful
opportunities for employment post-release.
Our approach
While we are unable to go into prisons and train the
offenders ourselves, we have invested and ensured that
the right resources are in place to support the scheme.
We have:
• Invested expertise, materials and resources into
the Bricklaying Academy and other prison industry
programmes to create future employment pathways
• Collaborated with multiple prisons and a specialist
temporary labour recruitment partner to scale
the model and increase post-release employment
opportunities
• Provided employability support, careers advice and
awareness sessions to ex-offenders nearing release,
in partnership with HMP services
Looking ahead – Following the success of the pilot
scheme, we have plans to expand and replicate this
groundbreaking initiative in our other operating
regions. In line with our ethos of partnership working
and commitment to delivering social value, we are
leading the way by working with HMP services across
the Yorkshire, North East and North West regions,
supporting reintegration into society and helping to
reduce reoffending. Our aim is to:
• Increase the number of ex-offenders entering the
homebuilding industry with bricklaying skills and
qualifications
• Drive social value by enabling more ex-offenders to
secure temporary labour roles with Keepmoat or its
supply chain through a new recruitment partnership
• Strengthen industry resilience by addressing skills
shortages while supporting reintegration and
reducing reoffending
• Work with HMP and recruitment partners
to improve tracking of employment outcomes
post-release
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 55
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Building a talent
pipeline
– work experience, trainees,
apprentices and graduates
To build our talent pipeline, we invest in
career pathways to showcase the many
and varied opportunities that are available
in the housebuilding and construction
industries.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 56
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Through work experience, traineeships, apprenticeships and graduate programmes, we are not
only building the future workforce of our business but also creating lasting social value in the
communities we serve.
This initiative reflects our commitment to inclusivity, skills development and long-term growth,
ensuring that homebuilding remains an attractive, accessible and rewarding career choice. It also
helps us develop and retain our own talent and plays an important role in helping to address skills
gaps and the ageing workforce in the sector.
Our approach
• The delivery of a credible two-year Land
& Partnerships Graduate programme, now
in its third year, securing our future pipeline
through high-calibre talent
• Maintaining Gold Status in The 5% Club for
the fifth consecutive year, reinforcing our
commitment to “earn and learn” roles across
office and trade positions
• Active representation on the National
Skills Sector Plan led by the Home Builders
Federation, supporting initiatives such as
Women into Homebuilding, Partner
a College and ex-offender recruitment
• Expanding work experience and T Level
placements as a foundation for long-term
careers, creating a cost-neutral talent
pipeline for apprentices, trainees and
graduates
Outcome
• Success stories showcasing resilience and
progression, including individuals from
neurodiverse and challenging backgrounds
who now mentor others
• Retention and promotion rates:
o 75% from the 2023–25 graduate
programme
o 100% retention after one year for the
2024–26 cohort
• Increased bricklaying apprenticeships
across five regions, with 15 currently at the
Training Hub and an anticipated 80–90%
employment rate post-training
• Social value ROI research evidencing
improved confidence, resilience and job
satisfaction among apprentices, with further
research planned for current cohorts
• Five T Level candidates currently placed in
the North West and Yorkshire regions, with
growing interest in commercial, technical and
land roles
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 57
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
KeepWell
– creating a healthy workplace
where everyone feels valued
KeepWell is a cornerstone of our People
and Culture Strategy, designed to create
a healthy, supportive workplace where
every individual feels valued.
It forms an integral part of our Employee Value Proposition
(EVP), enhancing the overall employee experience by creating
a safe and inclusive environment. With a holistic approach to
wellbeing, covering physical, mental, emotional and social needs,
KeepWell seeks to address key topics such as mental health and
musculoskeletal issues.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 58
OUR STRATEGY: PEOPLE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Through focused interventions and
measurable outcomes, we aim to reduce
absence, lost days and associated costs,
delivering sustainable improvements and a
strong return on investment for the business.
• Clear identity and purpose: KeepWell, part
of our Wellness Strategy, focuses on the
health and wellbeing of our people
• Targeted focus: It prioritises key areas
such as mental health (stress, anxiety,
depression) and musculoskeletal health,
aiming to reduce incidents, lost days and
associated costs
• Data-driven interventions: It implements
measurable actions to achieve year-on-year
improvements and deliver strong ROI
Our approach
• Leadership and advocacy: Championed
by our Group HR Director and supported
by nine regional wellbeing champions and
trained mental health first aiders (MHFA)
• Structured plan: Annual calendar aligned
with key themes and awareness days,
enhanced by partnerships with Lighthouse
Charity, Andy’s Man Club and other expert
providers
• Continuous communication: Multi-channel
updates via Teams, regional and Group
huddles, weekly posts and interactive Lunch
& Learn sessions to raise awareness and
build knowledge
• Upskilling and support: Training for
managers and MHFA, clear absence
processes, toolkits and extended services
to equip people and strengthen resilience
• Responsive and measurable: Objectives
set against identified concerns, ensuring
accountability and progress tracking
Progress and impact
• Strong foundations in FY25: Wellness
Strategy approved by the Executive Board,
brand identity established, and KeepWell
embedded across the business
• Expanded support network: 76 mental
health first aiders active across ten regions,
supported by wellbeing champions and
advocates
• Engagement and awareness: Delivered
themed Lunch & Learns on mental health,
financial wellbeing, neurodiversity and
menopause; site visits with Lighthouse
Charity and Andy’s Man Club for
operational teams
• Inclusive forums: Neurodiversity and
menopause working groups created to
develop guidance and resources
• Momentum for FY26: Building on learnings
to set sharper targets and measure ROI
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 59
CHIEF FINANCIAL OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Marble Square, Derby
Chief Financial
Officer’s Review
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 60
CHIEF FINANCIAL OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Chief Financial
Officer’s
Review
The housebuilding sector has continued to face a challenging
backdrop, with inflationary pressures and mortgage rates
continuing to challenge affordability for private buyers. Despite
these conditions, the Group has delivered a solid operational
and financial performance for the year ended 31 October 2025
(FY25), reflecting the resilience and adaptability of our business
model.
A key driver of performance during the year has been our
outlet opening trajectory, which has been limited by two key
factors; firstly, a deliberate and conservative slowdown in land
acquisition in the post COVID period as inflation increased,
driving market uncertainty, which was compounded in late 2022
by the step up in interest rates; and secondly, the extension of
planning timelines through this period. This has meant that we
operated on fewer outlets in FY25 than in previous years. While
we are now increasing our land pipeline, and are seeing some
improvement in the planning system, the delay in approvals has
constrained the number of homes sold in the year.
Our flexible, multi-tenure Partnership Model has enabled us
to respond effectively to evolving market dynamics. We have
maintained a high proportion of our total homes sold delivered
to our Registered Provider and Private Rental Sector partners
through multi-unit transactions across all regions. This has
enabled us to maintain strong levels of output from all our open
outlets and reinforced our position as a trusted delivery partner.
While the wider market environment continues to impact
consumer confidence and private buyer activity levels,
which remain below normal market level, our homes remain
attractively priced for first-time buyers and continue to be
offered below the average new build selling prices in the regions
in which we operate. This continued affordability underpins
demand for our product and supports our long-term growth
ambitions.
Looking forward, we remain focused on increasing our
land pipeline and are confident in the opportunities in the
current land market, with a clear drive to secure high-quality,
strategically located sites that will underpin future delivery
and sustainable returns. Alongside this, accelerating outlet
openings remains a priority, as this will be critical to unlocking
growth in homes sold and driving volume progression over
the medium term. Our strong balance sheet and disciplined
investment approach provide a solid foundation from which to
grow our pipeline of land and mean that we are well positioned
to capitalise on emerging opportunities as market conditions
improve.
The strength of our Partnership Model and our proactive
approach to investment leave the Group well placed to continue
delivering high-quality, affordable homes across our regions,
supporting communities and driving long-term value creation.
Financial performance
Revenue for the year was £732.8m (2024: £764.0m), a decrease
of 4.1% driven by an 11.1% decrease in the number of homes
sold and a 8.1% increase in average selling price (ASP). The
continued lower activity levels from private buyers in the year
was mitigated through our multi-tenure Partnership Model,
with the Group delivering 671 (2024: 847) completions to
Registered Providers and to the Private Rented Sector through
elective, multi-unit deals contracted for in the year. Sales prices
have remained flat as affordability pressures persist, while build
cost inflation and ongoing labour and regulatory costs continue
to constrain margins. Closing cash and cash equivalents of
£131.0m places the Group in a strong financial position to invest
for growth in the medium term.
Homes sold a in the year were 3,124, a decrease of 11.1% on the
prior year (2024: 3,516 homes) reflecting the lower number of
outlets in the year. Average selling prices increased by 8.3% to
£235k (2024: £217k) during the year, reflecting the effect of mix
across tenure and sites.
Our delivery to Registered Providers (including elective deals)
made up 40.4% of the Group’s volume (2024: 48.4%) with our
delivery to the PRS sector increasing from 2.5% of 2024 volume
to 9.0% in 2025, reflecting the focus on our mixed tenure
partnership model and providing resilience in the medium term.
Gross Profit for the Group decreased by 1.1% to £136.5m
(2024: £138.2m). The Group’s Gross margin b increased to
18.6% (2024: 18.1%), primarily due to mix effects, as selling
prices remained stable, whilst build cost inflation continued
throughout the year, albeit at a lower rate than in 2024.
Operating profit remained consistent at £57.1m (2024: £65.9m),
with Adjusted EBIT c being lower in the year at £60.9m (2024:
£70.5m) at an Adjusted EBIT margin of 8.3% (2024: 9.2%),
primarily due to higher staff costs reflecting wage inflation and
the increase in NIC rates.
Net financing costs at £12.2m were £0.3m higher than the
prior year, reflecting primarily a higher unwind of discount on
deferred land payments. As a result, the Group delivered a profit
before tax for the year of £44.9m (2024: £54.0m).
(a)
(b)
(c)
(d)
For private homes, this is the number of legal completions during the period.
For Registered Provider homes, this represents the equivalent number of
units sold, based on the proportion of work completed under a contract
during the period
Gross margin represents Gross Profit divided by Revenue
Adjusted EBIT is earnings before interest, tax, amortisation and impairment
of acquisition intangible assets and share based payment charges (a
reconciliation of operating profit to Adjusted EBIT is provided in note 5)
Adjusted EBITDA is earnings before interest, tax, depreciation, amortisation,
impairment and share based payment charges (a reconciliation of operating
profit to adjusted EBITDA is provided in note 5)
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 61
CHIEF FINANCIAL OFFICER’S REVIEW
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Financial position
At 31 October 2025, the Group had net assets of £561.2m
(2024: £520.7m), an increase of 7.7%.
Inventories have increased by 8.0% to £587.0m (2024:
£543.3m). Land inventory represents approximately forty-two
per-cent of the inventory balance (2024: approximately fortyfive).
The Group ended the year with cash of £131.0m (2024:
£148.9m).
The Group was cash negative, with cash outflow from operating
activities before tax of £9.5m (2024: inflow of £2.0m) after
investing £74.1m in working capital in the year (2024: investing
£72.0m in working capital). Net cash outflow from financing
activities was £5.0m (2024: outflow of £4.0m).
The Group has facilities which include £275.0m, 6% Senior
Secured Notes due October 2027, which were fully drawn in
October 2021. In addition, the Group has a £70.0m revolving
credit facility maturing in April 2027 which was undrawn at 31
October 2025.
Finance expense and taxation
Financing costs were £12.4m (2024: £12.0m) leading to a cash
outflow of £0.7m (2024: £nil). The charge includes non-cash
amounts of £10.2m (2024: £9.7m) in respect of the unwind of
discount on deferred land payments.
The total tax charge for the year was £7.9m (2024: charge of
£8.7m) and was made up of a current tax charge of £7.8m and
a deferred tax charge of £0.1m.
Working capital
The amount of working capital required to service the Group’s
operations is closely monitored and controlled and forms a
key part of the management information reviewed on a daily,
weekly and monthly basis. Current assets mainly comprise trade
receivables, work in progress and land held for the development
of housing through partnership schemes. As the Group’s
trade receivables relate mainly to public sector and Housing
Association clients, there is no significant history of bad or
doubtful debts.
Performance bond facilities
The Group, like most developers, may in some cases rely on
the use of performance bonds issued by surety companies to
our clients. The directors are pleased to report that the Group
has adequate performance bonding lines in place with surety
companies to meet the Group’s growth plans.
Land pipeline
At 31 October 2025, the number of planned future completions
within our land pipeline, including sites where we have been
appointed as preferred developer, was over 28,800, increasing
from 24,400 at the start of the year, representing approximately
9 years of delivery at current volumes, providing significant
forward visibility for the Group.
Mark Dilley
Chief Financial Officer – Keepmoat Group
In order to provide clearer visibility of the underlying performance of the
Group, the Board elect to measure profits on an adjusted basis alongside
other key KPIs as follows:
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Revenue 732.8 764.0
Gross Profit 136.5 138.2
Adjusted EBITDA (d) 65.4 74.5
Adjusted EBIT (c) 60.9 70.5
Operating Profit 57.1 65.9
Profit Before Tax 44.9 54.0
Operating Cash Flows (14.5) (10.0)
Homes sold (a) 3,124 3,516
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 62
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Beaconsfield Park, Cramlington
Non-financial and
Sustainability
Information Statement
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 63
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
SCHOOL
Sustainability
strategy
PEOPLE
BUILDING
COMMUNITIES
TRANSFORMING
LIVES
LIVING
Our Sustainability Roadmap provides
a pathway over the short, medium
and long term to realising our
Building Communities, Transforming
Lives vision. It is based around three
themes – People, Living and Building
Launched in 2023, the Roadmap was based on a
robust materiality exercise consisting of 38 internal
and external interviews to identify key issues which
were then prioritised by our Executive Committee for
importance to the business and our stakeholders.
BUILDING
During this year, we’ve made progress against the following areas of the Roadmap.
PEOPLE
• Created plans and
storyboards for ‘top tips
for trades’ to deliver the
anticipated Future Homes
Standard efficiently
LIVING
• Assessed the affordability
ratios of our homes
compared to regional
averages, presenting
findings to colleagues
• Developed a Sustainable
Places Model to define our
approach to placemaking
BUILDING
• Learned from trials of
innovative sustainability
studies including a solar
PV assisted generator,
customer home move
waste solution and
calculator to monitor
groundworker carbon
emissions at a project level
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 64
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
Nonfinancial
and
Sustainability
Information
Statement
Reporting requirement Description of policies and standards Risk management and
additional information
Environmental matters
Employees
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Policies:
• Sustainability Policy
• Environment Policy
• Sustainable Procurement Policy
Most relevant principal risk:
Climate change and sustainability
Policies:
• Operating entities health and safety policy
statement
• Recruitment Privacy Policy
Most relevant principal risk:
People
Pages: 64, 66
Page: 91
Page: 90
Keepmoat recognises that non-financial issues can have
an important impact on principal business risks. These nonfinancial
matters are governed through the business’s policy
framework and management activities that are described
throughout the strategic section of this Annual Report.
The table on the right summarises non-financial themes
identified in 414CA and 414CB of the Companies Act 2006
and sets out relevant policies, standards and management
information, and connectivity with the principal risk register.
Social matters
Respect for human rights
Policies:
• Sustainability Policy
Most relevant principal risks:
Climate change and sustainability
Policies:
• Modern Slavery Act Transparency
Statement and Policy
• Data Protection Policy
• Sustainable Procurement Policy
Most relevant principal risks:
Legal and Regulatory Compliance
Pages: 64, 66
Page: 91
Page: 79
Page: 91
Anti-corruption and bribery matters
Policies:
• Anti-bribery and corruption policy
• Anti Money Laundering Policy
• Whistleblowing Policy
Most relevant principal risks:
Legal and Regulatory Compliance
Page: 79
Page: 91
Principal Risks and impact of business activity Pages: 83-91
Business model Pages: 8, 15-18, 23-59
Non-financial Key Performance Indicators Pages: 74-75, 138-139
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 65
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
Our business and climate change
This section of the report discloses our processes for
governance and management of climate issues in line with
Companies (Strategic Report) (Climate-related Financial
Disclosure) Regulations 2022, drawing on the
recommendations of the Taskforce for Climate-related
Financial Disclosures (TCFD).
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
TCFD Theme Compliance theme Further information
Governance
Board oversight
Pages: 66-68
Management role
Strategy
Describe the risks and opportunities
Impact on organisation
Resilience of strategy
Pages: 70-71
Risk management
Metrics and targets
Risk identification
Risk management processes
Integration into risk management processes
Climate-related metrics
Carbon emission metrics
Climate targets
Pages: 67-71, 91
Pages: 72, 74-75
Governance
Identification, governance and management of risk flows
through from central service functions up to the Board. Climate
risks identified as part of our climate change and sustainability
principal risk follow this same process, as do climate risk
implications for any other principal risks.
Further detail relating to the involvement of governance and
management in climate-related issues is described in the table
on the right.
Climate role Governance Role in climate risk
Governance Board Climate discussion frequency: As matters arise
Governance
Executive
Committee
The Directors meet 10 times a year. Climate-related matters from the
Executive Committee are shared with the Board as required, as with other
matters of strategic significance.
Climate discussion frequency: As matters arise
Climate-related issues are discussed as required at the Executive
Committee, with the Sustainability Director invited to attend.
Executive
Sponsorship
Management
Group Land and
Partnerships
Director
Executive
Committee
Climate discussion frequency: Quarterly
The Group Land and Partnerships Director is the named sponsor of our
climate change and sustainability principal risk and is responsible for
ensuring the correct mitigations are in place for this risk.
Climate discussion frequency: As matters arise
The Executive Committee are assigned principal risks which relate to their
accountability areas. As outlined above, climate change may have an impact
on any of these principal risks in addition to the principal risk of climate
change and sustainability.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 66
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
How we identify significant
climate risks
Keepmoat’s significant climate change risks are identified by
understanding whether our principal risks are likely to change in
severity under climate change scenarios with higher transitional
or physical profiles in terms of magnitude or frequency.
The outcome is a set of climate risks and opportunities which
feed into our high-level sustainability and climate change
principal risk. We can also relate these to other principal risks
which have potential to be impacted by climate change and
mitigation of it.
Principal Risk
Register
ESG materiality
process
Environmental
management
system
CAPEX / land
approval
Principal risks are described on pages 86-91 of this report. “Climate change and sustainability”
is one such risk and is integrated into the business’s highest level risk monitoring process.
Management
Each principal risk identified in the corporate risk register has a mitigation plan against it, closely
monitored by the Executive Committee.
A robust ESG materiality process was carried out in FY23 by a third-party consultant taking into
account interviews, desktop research and Executive Committee workshops. This was used to
identify a matrix of the most important “material” ESG issues, including climate-related issues.
Management
The materiality findings provide the underlying detail to our ESG and climate change principal risk.
Mitigation is in the form of our Sustainability Roadmap – a strategy to address the materiality
findings.
Keepmoat’s ISO 14001:2015 certified environmental management system applies a Context
of the Organisation and Interested Parties Assessment every three years. Internal stakeholders
are consulted to identify key environmental risks and opportunities on which to focus. Legal and
regulatory considerations are added to populate a risk register. Significant risks are escalated to the
corporate risk register as part of an annual process.
Management
Mitigations for risks identified in the environmental management system process are factored into
the management system, introduced via the cascade process and colleague training. This is backed
by site inspections from health and safety managers and environmental advisors.
Climate-related risk that could impact development viability is included in a robust risk assessment
submitted to the “CAPEX” (Land Approvals Committee), before land purchases are approved.
Management
Management of risks identified within the land approvals process is conducted via requests for
the submitting region to amend and resubmit a land purchase proposal.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 67
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Climate change is discussed in relation to these aspects
of governance oversight.
Climate consideration
Reviewing and guiding strategy
Plans of action
Risk Management Policies
Annual budgets
Business plans
Setting objectives and managing
performance
Monitoring and overseeing goals
and targets
Example
The relationship of ESG material issues, including climate-related issues and how
these relate to the Group’s strategy were discussed at multiple committee meetings.
An ambitious Sustainability Roadmap Action Plan covering transition and physical
climate-related themes was shared and discussed at multiple committee meetings.
Our Net Zero 2045 Plan was published in December 2024.
Climate risk forms an important part of the business's Environment and Sustainability
Policies. Changes to formal Company policies are approved by the Executive
Committee.
Climate change financial impacts are likely to become material only if they impact
a sizeable proportion of our housing developments where our business operations
take place. Financial implications of mitigating physical climate impacts and reducing
carbon emissions are both estimated and costed by our Regional level Commercial
Teams, then aggregated into Regional and Central financial planning processes.
Climate change and sustainability has formed a substantial part of Company business
planning documents that have been discussed by the Executive Team.
Business performance objectives on climate change have been set out in the
Sustainability Roadmap, discussed by the Executive Committee. Each Roadmap
action has an Executive member sponsor. Carbon emissions are reported to the
Board monthly as part of Sustainability Board reports.
Science-based carbon emission targets were discussed and agreed with the Executive
Committee in FY23 for submission to the Science-Based Targets Initiative and were
verified in FY24. Progress updates on carbon and the Sustainability Roadmap are
delivered at the Executive Committee.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 68
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The physical impacts of climate change and implications
of moving to a low carbon economy are changeable over time
and are therefore an important consideration in understanding
climate risks and opportunities and how to manage them.
The level of international ambition over reducing carbon
and mitigating climate impacts also has a high level of influence
on what will take place in the years ahead. On the right we
outline how we understand these processes impacting on
our climate strategy. We have opted to use the Network for
Greening the Financial System (NGFS) climate scenarios, which
we believe allow for the best comparability with industry
peers and, due to the relative simplicity of the scenarios, aid a
transparent disclosure.
Time horizon Length Rationale
Short term 1-3 years Business timeframes:
• Encompasses mainstream Keepmoat financial forecasting
timeframes
Contextual timeframes:
• Future Homes Standard implementation – the defining low
carbon regulation for our industry
Medium term 4-9 years Business timeframes:
• Sustainability Roadmap
• Carbon target commitments
Contextual timeframes:
• Science requires considerable carbon reduction progress
to safeguard against severe climate impacts within this time
period
• Changes to weather patterns and indication
Long term 10-22 years Business timeframes:
• Long-term and net zero carbon target commitments
Contextual timeframes:
• Significant to extremely severe physical climate impacts and
social implications depending on scenarios
Scenario Description Characterisation
Orderly
Disorderly
Hothouse Earth
This scenario assumes a strong, consistent
global effort to reduce carbon emissions
and limit global heating to below 2°C.
This scenario assumes that climate action is
delayed until around 2030, at which point
there is a renewed effort to combat the
issue at great speed and with less available
technology. Global heating is limited to
below 2°C.
This scenario assumes a breakdown in
international carbon reduction agreements
resulting in 3°C of global heating or more.
The implications for this are high short- and
medium-term transitional risks, i.e. through
legislation and taxation. Physical risks in the
long-term exist but are limited.
This could result in very high medium-term
transitional risk, but less transitional risk
in the short term. It would result in some
greater short- and medium-term physical
risk implications.
This scenario would see very little
transitional risk but considerably higher
physical risk than other scenarios
particularly in the medium and long term.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 69
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Climate risks and opportunities
Informing our climate risk register has been consideration
of the following strategic risk areas and the potential largest
implications based on the time horizons and potential scenario
options described on page 69. The business has a high level of
awareness of these considerations and therefore considers
them to be integrated into business planning to the extent that
the risks related to each of these scenarios would be expected to
arise over the medium-term business planning horizon. As such,
Keepmoat sees no material risk to the viability of our business
model resulting from these strategic considerations.
Risk Theme Significance
(high/med/low)
a. Availability of
materials
Acute or chronic
weather conditions
could impact raw
material availability.
Supply chain/
value chain
Likelihood: High
Magnitude:
Medium
Highest impact
scenario(s)
Hothouse Earth
Management
Engagement with suppliers over
required products, and use of
strategic supplier frameworks
with regular catchups, provide
early warning of availability issues
which can then be mitigated
through protection of supply
due to supply chain loyalty, and
early warning of need to diversify
supply if required in advance of
the market.
The business has increased
supply chain visibility by joining
the Achilles supply chain auditing
network.
b. Demand for low
carbon materials
and technology
impacts costs
Supply chain/
value chain
Likelihood: High
Magnitude:
Medium
Orderly
Disorderly
Analysis of house type embodied
carbon profiles.
Progression of scope 3 Category 1
reporting to include quantities and
carbon factors for key materials.
c. High energy
costs due to
market fluctuation
and carbon pricing
Increasing energy
costs due to
demand, supply
and carbon pricing.
Operations
Likelihood: High
Magnitude: Low
Orderly
Disorderly
Fuel reduction initiatives included
in environmental management
systems and training processes,
as well as in the Net Zero 2045
Plan and sustainability strategy.
Initiatives include: regional
league tables on telehandler and
generator efficiency and hire
lengths. Telehandler efficient
driving training video, adoption of
JCB Livelink telematics portal for
immediate driving efficiency data.
Minimum generator specification
(batteries to be used for
>8 week 60KVA hires).
See SECR disclosure.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 70
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Theme Significance
(high/med/low)
Highest impact
scenario(s)
Management
d. Changes to
home specification
due to building
regulations
and planning
requirements
Products and
services
Likelihood: High
Magnitude: High
Orderly
Disorderly
Design routes to achieve actual
and anticipated low carbon
performance in the most efficient
way have been developed and
costed.
Increasing build
cost due to
requirements of
low carbon build
methods and
technology.
e. Trades “green
skills” shortages
Risk to build
programmes or
delay to customer
handover.
Operations
Likelihood: High
Magnitude: High
Orderly
Disorderly
Keepmoat is a partner of the
Supply Chain Sustainability
School, which aims to upskill
the construction supply chain in
sustainability skills.
f. Increased cost
of environmental
pollution risk
mitigation
Due to impact of
weather extremes
on construction
sites.
Operations
Adaptation and
mitigation
Likelihood: High
Magnitude: Low
Hothouse Earth
More advanced, frequent or
substantial use of pollution
mitigation techniques – e.g. gully
bags, silt fencing, road sweepers
with damping.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 71
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Climate metrics and targets
The following carbon emission targets were verified by the
Science-Based Targets Initiative (SBTi) in February 2024
in accordance with our public commitment to do so.
-51% scope 1+2
by 2032
-59% scope 3 per
m²
by 2032
Net zero by 2045
-90% scope 1+2
by 2045
-97% scope 3 per
m²
by 2045
All the above targets are based on a market-based approach to scope 2, and from an FY22 base year.
Scope Base year (FY22) Current year (FY25) % change base year to
current year
1+2 (tonnes CO2e) 3,807 2,799 -26%
3 (tonnes CO2e/m 2 build) 0.81 0.71 -12%
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 72
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
Carbon reduction plan
To establish the practical possibilities of meeting science-based
targets, we modelled carbon reduction pathways for scope
1, scope 2 and scope 3, using the initiatives outlined in the
summary on the right, based upon a market-based approach.
For more detailed information, a Net Zero 2045 Plan is available
on the sustainability pages of our website.
Scope Top contributing factors Reduction initiatives
Scope 1
(“fuel we burn”)
• Site diesel
• Business travel by company car
• Plot gas
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
• Hybrid generators with battery pack assistance
• Telehandler Stage V engines
• Telehandler driver training
• Hydrotreated vegetable oil (HVO)
• Future Homes Standard
• Availability of electric vehicles on company car fleet
Scope 2
(“electricity we
purchase”)
Scope 3
(“emissions in our
value chain outside
direct control”)
• Not material for market-based
approaches due to tariff choice
but considered for energy and
cost saving potential and locationbased
carbon emission impact
• Purchased goods and services
• Homes in use over their lifetime
• Purchased electricity is on renewable tariffs
• Office energy audits
• Supply chain engagement
• Purchase of low carbon materials
• Future Homes Standard
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 73
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
Scope 3 methodology improvements
Until this reporting period, Keepmoat’s scope 3 purchased
goods and services emissions used an entirely spend-based
approach. This works through multiplying spend with suppliers
by a carbon emission factor relevant to the activities of that
supplier. In FY25, we obtained quantities information for
selected construction materials that we order in high volume
and that are likely to have a substantial lifecycle carbon impact,
requesting supplier specific carbon data on these products with
Environmental Product Declarations the preferred course.
The improved methodology is reflected in FY25 reporting
on the right.
The chart on the right shows the proportion of spend for which
we have improved carbon data.
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
FY23 FY24 FY25
Carbon emission reporting: scope 3 breakdown
Purchased goods and services (spend-based method) 170,087 161,897 155,991
Purchased goods and services (hybrid-based method) ^ ^ 150,458
Use of sold products over their lifetime 97,106 68,818 42,838
Scope 3 (other categories) 8 14,371 12,413 11,637
Total scope 3 across all categories 281,564 243,128 204,933 9
Scope 3 intensity (tC02e per m 2 ) 0.81 0.92 0.73 10
Climate reporting: other key metrics
Homes with an EPC score of A (%) (Opportunity a.) 2 10 39
Homes with an EPC score of B or above (%) (Opportunity a.) 99 99 97
Tonnes of construction waste per 100m² completed build
area (Risk a.)
8.86 8.17 6.62
PGS spend with quantities-based carbon calculation (%) ^ ^ 7.8
^ New metric not previously reported on
(8)
Relevant categories according to GHG Protocol Scope 3 Guidance. Cat 1, 3, 5, 6, 7, 8, 11, 12
(9)
Using hybrid method of calculating Purchased Goods and Services
(10)
Using hybrid method of calculating Purchased Goods and Services
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 74
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
Carbon emission reporting: Streamlined
Energy and Carbon Reporting (SECR)
The table on the right shows the energy usage and carbon
emissions for the Group in line with the Streamlined Energy
and Carbon Reporting (SECR) requirements. All energy and
carbon emissions originate in the UK. Our carbon emissions are
calculated in accordance with the Greenhouse Gas Protocol –
a Corporate Accounting and Reporting Standard. The Group
reports location-based and market-based scope 2 electricity
data. Market-based data is based on the emissions from
electricity purchased by the Group. Location-based uses the
average emissions intensity of the UK electricity grid. Purchased
renewable sources of electricity used on our sites is supported
by tariffs which use Renewable Energy Guarantees of Origin
(REGO) certificates.
Keepmoat uses the Operational Control Model for carbon accounting and includes all the emissions from Joint
Ventures where the Group’s interest is 50% or more in our carbon footprint. Information for scopes 1 and 2:
FY23 FY24 FY25
Scope 1 (tC02e) 3,704 3,412 2,799
Scope 2 (location based) (tC02e) 509 536 486
Scope 2 (market based) (tC02e) 7 - -
Scope 3 business travel by car (tC02e) 785 657 520
Scope 1, 2 and 3 business travel by car (market based) (tC02e) 4,496 4,069 3,319
Scope 1, 2 and 3 business travel by car (tC02e per 100m²
completed build area)
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
1.30 1.54 1.16
Total energy consumption (1,000 kWh) 22,641 20,401 19,221
The material aspects of scope 1 are sourced from invoices,
meter readings and mileage claims data and converted using
DEFRA carbon conversion factors. Scope 3 purchased goods
and services are calculated using a hybrid method of spend and
quantities information. Scope 3 use of sold product emissions
are calculated using estimated carbon emissions per m²
obtained from Energy Performance Certificates on the homes
we build over a 60-year period with predictions made over grid
decarbonisation.
Restatement of FY23 & FY24
As part of internal reviews, the basis on which the Scope 1, 2
and 3 business travel by car (market based) (tCO2e per 100m²
completed build area) has been calculated has been amended
to include the build area in progress. This has resulted in changes
to the previously reported FY23 and FY24 metrics.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 75
NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
As part of SECR, businesses are requested to provide narrative
on energy saving actions which took place during the year.
Cleaning air conditioning filters in our headquarters data room
was actioned in July 2024 after an energy saving audit and is
estimated to continue to save 17,746 kWh in FY25. A planned
Energy Saving and Opportunities Scheme (ESOS) action to
install solar PV panels on the headquarters roof has been
prepared and agreed, though installation is delayed until FY26
due to contractor availability for preliminary roof works.
In October a driving efficiency video was rolled out to
telehandler operators via our construction training system,
following an idling league table and long-hire generator league
table earlier in the year enabling our regions to compare their
carbon and diesel performance on a quarterly basis. This is
likely to have partly aided the 17.8% scope 1 carbon reduction
between FY24 and FY25 alongside a fall in production between
these years. A reduction in carbon intensity is suggestive of
carbon reduction impacts which exceed the fall in production.
Our performance
In FY25 the Future Homes Hub created a framework of New
Homes Environmental Metrics to create better alignment in the
ESG reporting of the housebuilding industry. Refer to Appendix
B on pages 138 to 139.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 76
CORPORATE GOVERNANCE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: The Orchards, Batley
Corporate
Governance
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 77
CORPORATE GOVERNANCE
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Corporate
Governance
The Directors and Executive Team recognise the
importance of good corporate governance and operate
a governance framework in a manner that reflects the
size, risks and complexities of the business.
The Directors and Executive Team are considered to
have oversight of the Company and are responsible
for its long-term success. Together, they set the
Group’s long-term strategic aims and objectives, key
management decisions and financial reporting, as
well as approving significant expenditure and land
acquisition over a certain level.
Examples of the key decisions made up to and including
31 October 2025 are as follows:
Topic
Financial and risk
Controls and governance
Strategy
People and employee
engagement
Sustainability
Key activities
Approved:
• The Annual Report and Accounts ending 31 October 2024
• The appointment of a new auditor, Ernst & Young, following a tender exercise
• The Group’s tax strategy
• The Group’s insurance policies, including an increase to cyber insurance cover
• The budget and plan for financial year ending 31 October 2026 and the medium-term
targets for October 2027 and October 2028
• The Group’s Enterprise Risk register
• The Group’s liquidity and cash position
Reviewed monthly business and trading updates.
Monitored the impact of the Building Safety Self Remediation terms in England and the
progress in Scotland.
Approved:
• Capital allocations in year
• Land acquisitions
• Multi-site portfolio disposals in year
Reviewed and approved a framework of policies and procedures to ensure compliance
with the Economic Crime and Corporate Transparency Act, including a colleague code of
conduct, supplier code of conduct and a consolidated economic crime risk assessment.
Reviewed legal and regulatory updates.
Undertook an annual review of the business plans for the Group.
Increased interaction with Government and local government to enhance understanding of
Keepmoat and brownfield regeneration.
Undertook a review via the Executive Directors of the Employee Engagement Survey.
Reviewed the Executive Committee and appointed:
• Ian Hoad as Chief Executive Officer following the resignation of Tim Beale
• Dan Crew as a new Divisional Chair
• Karl Wiseman as a replacement Group Production Director following the retirement
of Tom Dwyer
Reviewed progress against sustainability targets and actions undertaken.
Investor engagement
Presented quarterly results to investors and analysts.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 78
CORPORATE GOVERNANCE | STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
The Directors are supported by the following:
Remuneration Committee
The Remuneration Committee meets twice
a year or as needed by the business. The
Remuneration Committee considers and
makes recommendations to the Directors
on all aspect of remuneration, benefits and
employment conditions subject to certain
thresholds.
The Remuneration Committee is chaired by
an Independent Advisor and comprises three
Investment Directors.
Audit Committee
The Audit Committee meets twice a year or as
needed by the business. The Audit Committee
considers the external audit process. The
Committee is chaired by Paul Golding and
comprises two further Investor Directors. The
audit partner from Ernst & Young and some of
the Executive Leadership Team are invited to
attend these meetings.
Executive Leadership Team
The Executive Leadership Team, led by the
Chief Executive Officer, is responsible for
the day-to-day execution of the business
strategy management of the Group, HR
matters, including talent, development, culture
and people, and the oversight of legal and
regulatory matters. They discuss all important
matters that are brought to the attention of the
Directors of the Group.
The Executive Leadership Team comprises
the Chief Executive Officer, Chief Financial
Officer, the Divisional Chairs, the Group Land
and Partnerships Director, Group Production
Director and the Group HR Director.
The Group operates within a framework
of policies available to all employees on its
internal website. Its principal policies are:
• Anti-Bribery
• Modern Slavery
• Equality
• Economic Crime Prevention
• Data Protection
• Safety, Health and Environment
• Whistleblowing
Additionally, the Executive Leadership Team
is responsible for evaluating significant risks
to the business. A rigorous evaluation process
is carried out twice yearly and is specifically
supported by cross-functional working groups.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 79
SECTION 172 STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Section 172
Statement
The Board and the Keepmoat Executive
Team follow a robust decision-making
process to ensure they make informed
decisions, taking into account the interests
of all stakeholder groups relevant to
the decision, to promote the long-term
sustainable success of the business.
It is understood that the environment that we operate in is
changing and our stakeholders’ interests change too; the Board
is committed to doing the right thing.
Ian Hoad
Chief Executive
Officer
Mark Dilley
Chief Financial
Officer
Debbie Waddington
Group HR Director
Tim Wray
Group Land and
Partnerships Director
The Board and the Keepmoat Executive Team are therefore
pleased to confirm, in accordance with Section 172 of the
Companies Act 2006 (the Act), as Directors they act in good
faith, in a way that would most likely promote the success of the
Company for the benefit of its shareholders. In doing so, the
Director must have regard, among other matters, to the:
• Likely consequences of any decision in the long term
• Interests of the Company’s employees
• Need to foster the Company’s actions on the community and
the environment
• Desirability of the Company maintaining a reputation for
high standards of business conduct
• Need to act fairly between members of the Company
Daniel Crew
Divisional Chair
Andy Mason
Executive Director for
Business Excellence and
Divisional Chair
Karl Wiseman
Group Production Director
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 80
SECTION 172 STATEMENT
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Examples of the factors and key decisions taken in the year and the stakeholder engagement is set out below and on the following page:
Factor Considerations in year Actions taken by the board
Long-term
consequences
- Annual Strategy Review
- Investment in information technology and cyber security
- Annual reward, retention and succession planning at all levels
- Legislative and regulatory changes
- Increased investment in a Group Strategic Land team
- Continued monitoring of the investment and rollout of the new CRM system to
improve the customer journey, increase productivity, streamline processes, ensure
compliance with laws and voluntary codes and mitigate the risk of cyber security
- A number of the colleagues that participated in the new Keepmoat Senior
Leadership Development programmes have taken up new expanded roles within
the business, which continues to support succession planning
- Review of processes and systems to ensure compliance with the laws
Employees - Succession planning for outgoing Directors and review of Executive roles and
responsibilities
- Independent annual Employee Engagement Survey
- Annual pay, bonus and rewards benchmarking exercise
- Directors carry out regular site visits
- Quarterly Director divisional listening groups
- Women in construction
- Wellbeing focus and talent development
- Undertook a rigorous selection process to identify the successor Chief Executive
Officer upon Tim Beale’s resignation and considered the reallocation of roles
and responsibilities between the remaining Executive Committee, including the
reintroduction of the Group Production Director Executive role
- Responded to the action points arising from the Employee Engagement Survey
- Executive Team attending regional sites monthly to review operations as a Group
- Invested in recruitment and training
- Maintained Gold membership of “The 5% Club” for employing more than 5% of
colleagues on “earn and learn” schemes
Suppliers - Supporting the development of skills - Bricklaying Hub in North East and joiners in North West
- Partners of the Supply Chain Sustainability School and active participants in the
School’s Homes Group
Customers - Customer journey and service
- Customer feedback is obtained through surveys
- Cost of living challenges
- Aims to be a 5-star builder in all regions
- An early signatory to the New Homes Quality Code
- Online reservation platform facilitating “know your customer” checks automatically
- Introduced a 7-month survey check
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 81
SECTION 172 STATEMENT | STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Factor Considerations in year Actions taken by the board
Community and
environment
- Environmental considerations - Active members of the Future Homes Hub. Signed the Homes for Nature Pledge
and New Homes Sector Net Zero Transition Plan
- Publish a Net Zero 2045 Plan
- Reduced scope 1+2 carbon emissions by 26% on FY22
- Trialled a new generator set-up with solar PV arrays
- Secured agreement for investment in Head Office solar PV installation
- Launched a telehandler fuel efficiency video
Reputation for
high standards of
business conduct
Fairness between
members of the
Company
- Raising consistent legal and ethical standards
- Zero tolerance on failure to prevent fraud, facilitation of tax avoidance,
violations of human rights, slavery, bullying and harassment
- Overseeing compliance
- Reviewing the effectiveness of external auditors
- Whistleblowing referrals
- Continued consideration given to all shareholders as part of business
decision making
- Launched a colleague code of conduct to support employees in understanding how
Keepmoat expects employees to conduct themselves
- Compulsory compliance training modules across fraud awareness, tax evasion,
money laundering, bribery, modern day slavery, competition and data protection
- Regular reporting on governance and compliance matters to the Board and various
committees
- Regular engagement with shareholders
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 82
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Image: Kingsfield Park, Hull
Principal Risks
and Uncertainties
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 83
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
To successfully deliver our business
strategy and objectives, it is vital that we
are effectively managing risks and that
processes and controls to mitigate these
risks are embedded across our business.
Our Risk Management Framework
considers strategic, operational, financial,
legal and reputational risks throughout
the whole business and ensures we have
sufficient controls and measures in place,
or future planned actions, to bring residual
risks to appropriate and acceptable levels.
Risk Management Policy and process
Our Risk Management Policy is that as part of business
management processes, all risks are identified, assessed
and effectively managed to within acceptable levels. Risk
management is a continuous process, running from strategy
through to operational processes and project and programme
activities. Risk management operates at all levels of our business,
within regions, divisions and central teams. Executive Leadership
considers risks and monitors risk activities on a quarterly
basis, with the Board having ultimate responsibility for risk
management.
Our financial, operational and strategic performance can be
impacted by potential risks and uncertainties and by missed
opportunities. The successful continuation of our business
requires decision making to be informed by a clear understanding
of our risks and opportunities. Our Risk Management Framework
provides mechanisms to identify, address and manage our risks.
Report
Monitor
Risk
register
Identify
Action
plans
Evaluate
Risk
appetite
Treatment
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 84
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk appetite
To determine actions required to further mitigate risks and
reach a rating where the risk is acceptable, each risk is assessed
against our risk appetite. Risk appetite sets out how much risk
we are prepared to accept based on our:
• Risk philosophy
• Tolerance for uncertainty
• Choice between risk and return
Risk appetite forms the basis of risk discussions. The Board is responsible for approving the risk
appetite, as proposed by the Exec.
Category Flexible Cautious Minimalist Averse
Risk philosophy
Will take well
justified risks
Preference for
safe delivery
Extremely
conservative
Avoidance of risk is core
objective
Tolerance for uncertainty Expect some Limited Low Extremely low
• Trade-off against achieving other objectives
Choice between risk
and return
Will choose
option with
highest return
Will accept if
impact is heavily
outweighed by
benefits
Will accept
risk if essential
and limited
possibility of
failure
Will always select lowest
risk option
Trade-off against achieving
other objectives
Willing under the
right conditions
Prefer to avoid
With extreme
reluctance
Never
Principal risks overview
The table summarises our principal risks and uncertainties,
showing how each risk links to delivery of value through our
Partnership Model.
Risk Change in Year Partnership Model
1 Economic environment No change Place, Returns
2 Government policy No change Place, Partners, Returns
3 Land Reduced risk Place, Partners
4 Commercial partnerships No change Partners, People, Returns
5 Build cost & resource availability No change Partners, People, Returns
6 Health, safety & environment No change Place, Partners, People, Returns
7 Financial control & security No change People, Returns
8 Quality & customer service No change People, Returns
9 People No change People
10 IT, data & cyber Increased risk Partners, People, Returns
11 Legal & regulatory compliance Increased risk Place, Partners,
12 Climate change & sustainability Reduced risk Place, Partners, People
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 85
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
Economic environment
Volatility in the UK economy leading to uncertainty in the
housing sector from loss of buyer confidence, increasing
interest rates and unemployment, resulting in decreased
affordability, reduced demand for housing and falling
house prices.
Significant global events or other crisis leads to a negative
effect on the economy and market conditions.
UK economic downturn
adversely impacts the
housing market and demand
for new homes, having
consequential impacts
on revenues, profits and
business delivery.
• Strong partner relationships and the use of multi-tenure
delivery model provide greater resilience to the housing
market cycle and a strong, visible pipeline.
• Close monitoring of key economic and housing market lead
indicators.
• Maintenance of an appropriate capital structure and
balance sheet controls.
• Monitoring of cash flows, forward sales and work in
progress, including regular assessment of the most effective
use of capital investment in build and land.
No change
While demand for affordable
homes remains robust, pressures
on the cost of living, high interest
rates and high inflation continue.
The outlook for the UK economy
remains uncertain. These
factors contribute to continuing
uncertainty for home buyers,
which may further impact demand.
• Robust and tested business interruption planning, including
procedures to slow down and stop activities if so required.
Government policy
Changes to Government policy or legislation in areas
such as housing policy, planning and building regulations,
impacting buyer demand, ability to secure planning
consent on a timely basis, or the cost or time to complete
our developments.
Changes in Government
policies may adversely
impact the Group’s ability
to secure and open new
developments on a timely
basis and adversely impact
revenue, profitability and
growth.
• Regular assessment of the policy landscape and
development of strategies to meet changing requirements.
• Regular consultation with Government agencies, local
authorities, industry bodies and specialist external advisors.
• In-house expertise in legal, regulatory, health and safety
and technical functions who advise and support on related
policy matters.
No change
We continue to monitor the
regulatory environment for
changes and implement changes
to our business processes for new
regulatory requirements.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 86
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
Land
An increase in land prices or decrease in land availability
would impact our ability to procure suitable land at
appropriate margins, in the right locations and at the right
time in relation to our strategic and economic cycles.
If we are unable to secure
sufficient appropriate land, it
could adversely affect both
our volume growth targets
and have a detrimental effect
on future profitability.
• Geographic focus and threshold returns applied to all land
investments.
• Thorough due diligence conducted on all potential land
purchases to ensure investments in land are strategically
aligned to the business model.
Reduced risk
The pipeline of land opportunities
remains healthy and sufficient to
deliver our strategic and business
objectives.
• Proactive regional and Group engagement with partners to
maintain strong relationships.
• Land actively sourced from partnership and private sources.
Commercial partnerships
We enter partnership arrangements for the delivery of
high-value housing developments, some of which involve
Joint Ventures, through which we incur commercial
risk in relation to the acquisition and execution of these
developments.
A failure to adequately
control project execution
could have a significant
impact on delivery and
financial performance.
• Clear and robust project approval and authorisation
processes applied to all developments in line with our land
acquisition process.
• Structured performance reviews monitor for any emerging
risks and actively manage project delivery programmes as
required.
No change
While there remain challenges
in the supply chain, by working
in close partnership with our
suppliers we are able to effectively
manage delivery across the Group’s
developments.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 87
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
Build cost & resource availability
Development delivery is dependent on availability of
subcontractors and materials.
Limited availability of
labour or materials would
impact our ability to
operate efficiently and
deliver output in line with
development programmes,
with consequent impacts
on customer satisfaction.
Increases in prices of
materials and resources
would impact profitability.
• Strategic supply agreements are in place with major material
suppliers.
• Project scheduling allows material orders to be raised with
appropriate lead times.
• A broad subcontractor base delivers services across the
Group without dependence on any single subcontractor in
any region.
• Continued review and monitoring of supplier and
subcontractor performance.
No change
There are signs that build cost
inflation is starting to ease, but the
ongoing economic uncertainty in
the UK, with high energy costs and
interest rates, means there remains
an ongoing risk.
• A collaborative approach is taken with suppliers to identify
downstream supply chain issues.
Health, safety & environment
A failure in health, safety or environmental processes
could result in a significant incident occurring for an
employee, subcontractor or visitor.
Significant environmental damage could occur due to
operations on site or in our offices.
A health, safety or
environmental failure
resulting in injury or damage
could cause delay to
construction, reputational
damage, prosecution or
litigation, with consequent
fines, damages and other
additional costs.
• Policies, procedures, training and reporting are all in place,
maintained to industry standards and carefully monitored to
ensure high standards are maintained.
• The Executive Board considers health, safety and
environmental matters during regular and structured
meetings.
• Regular site visits by senior management and external
consultants to monitor the implementation of policies and
procedures.
No change
The health and safety of our
employees, subcontractors and
visitors is of critical importance,
and we continue to improve our
health, safety and environmental
controls and awareness.
• Appropriate and adequate insurance covering the risks
associated with housebuilding.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 88
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
Financial control & security
Failure to maintain sufficient liquidity to manage
the short- and long-term funding and investment
requirements of the Group.
A constraint on short-term
liquidity could impact the
Group’s ability to invest in
land and build, constraining
growth and/or the Group’s
ability to meet its liabilities
as they fall due, which
could result in a breach of
the Group’s facilities or
insolvency.
• The Group maintains strong financial discipline.
• Cash generation and facility headroom is monitored by
robust budgeting, forecasting and cash management
disciplines.
• Regular contact is maintained with lenders to ensure
adequate overall bank facilities are in place.
• Strong partner, supplier and subcontractor relationships
facilitate the effective management of site-level liquidity.
No change
Our balance sheet is strong
and we maintain operational
capital discipline and effective
management of liquidity.
Quality & customer service
Failure to provide the customer with a high-quality new
home and act in accordance with the New Homes Quality
Code, resulting in poor customer satisfaction.
Failure to provide highquality
homes, the desired
customer journey or timely
and appropriate defects
resolution could negatively
impact our customer
satisfaction, impacting
reputation and profitability.
• Regular monitoring of key performance indicators, including
8-week and 9-month survey results, open defects, defects
outside of our service-level commitments and defects per
plot.
• Customer Hallmark process, with multiple inspections and
strict timelines for rectification of issues.
• Rigorous management of build programmes and customer
service activity to ensure high build standards and effective
defects resolution.
No change
Providing a quality product to
delight our customers is at the
heart of our strategy. We continue
to work to high standards in
this area and implemented the
requirements of the New Homes
Quality Code during 2023.
• Implementation of the New Homes Quality Code.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 89
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
People
Inability to attract, develop and retain quality people.
A failure to attract, develop
and retain quality people
with the skills required by
the business could impact
delivery, growth, ability to
meet strategic targets and
profitability.
• The Group has a clear vision, mission and values, which are
shared with all employees.
• Benchmarking of our remuneration and benefits package to
ensure it remains competitive and attractive.
• The Group provides comprehensive training and
development opportunities to all employees.
• Regular performance and development reviews.
• Succession planning for all key roles.
• Action taken in response to regular employee surveys
focused on employee satisfaction and engagement.
No change
We have continued to invest in our
people, increasing the provision
of training and development
opportunities, investing in
apprenticeships, graduate
programmes and future leaders.
We are committed to making
Keepmoat a great place to work,
enabling us to attract the brightest
and best talent, making Keepmoat
the employer of choice in the
homebuilding sector.
IT, data & cyber
Failure or loss from a business system, in particular those
relating to customer information, surveying and valuation.
Risks of security incidents, outages, data loss or leakage
are further impacted by external factors such as the
increased prevalence and sophistication of AI.
Failure of or unauthorised
access to the Group’s IT
systems or a cyber attack
could result in a data
breach, business disruption,
reputational damage and/or
financial loss.
• Regular scans and security testing of all key business
systems to identify any areas of weakness, vulnerability and
technical improvement.
• Technical and procedural controls help to identify, protect,
detect and respond to cyber-related events.
• Cyber Security Operations Centre responds to incidents
and monitors the business.
• Documented business policies, processes and procedures.
Increased risk
The threat of external cyber
security risks and increased
prevalence and sophistication of
AI is leading to increased risk. We
have continuously monitored and
mitigated through investment in
our IT systems, networks and cyber
security policies and procedures.
We have continued to strengthen
our security through 2025,
retaining Cyber Essentials Plus
accreditation.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 90
PRINCIPAL RISKS AND UNCERTAINTIES
| STRATEGIC REPORT DIRECTORS’ REPORT FINANCIAL STATEMENTS
Risk Potential impact Mitigation Development in the year
Legal & regulatory compliance
An inability to comply with regulatory requirements,
including the implementation of legislative changes across
all areas of the Group’s operations.
Failure to comply with all
required legislation and
regulations brings a risk
of financial loss, business
disruption and reputational
damage.
• Group-wide policies, processes, procedures and training
covering key compliance, legislative and regulatory areas.
• Whistleblowing procedures.
• Monitoring of compliance with key legislative and regulatory
requirements, as well as providing guidance, training and
support to the business.
Increased risk
Increasing legal and regulatory
compliance requirements are
leading to increased risk.
We continue to assess and plan
for developments and changes
in legislative and regulatory
requirements.
Climate change & sustainability
Failure to set a clear route to the Group’s carbon-netzero
targets and anticipate the impact of climate change
on the Group’s operations and the requirements and
expectations of Government, investors, customers and
stakeholders.
The requirements of the
climate change, ESG and
sustainability agendas
creates risk in business
requirements.
Failure to achieve our
climate change, ESG and
sustainability goals and
respond to the expectations
of all our stakeholders could
impact our reputation, our
ability to acquire land and
the delivery of our business
goals.
• A clear strategy and adoption of science-based targets to
reduce Green House Gas (GHG) emissions.
• Tracking GHG emissions, waste, climate change and other
sustainability performance indicators to monitor progress
towards our targets and inform risk management.
• Executive Sustainability Committee oversees the delivery
of our Sustainability Strategy and assesses climate-related
risks and opportunities.
• Our environmental management system (certified to
ISO 14001:2015) assures the effective assessment and
control of environmental risks and opportunities across the
development lifecycle.
• Project work completed towards reporting in accordance
with the disclosure requirements of the Taskforce on
Climate-Related Financial Disclosures framework.
Reduced risk
We continue to dedicate resource
to successfully progressing
our climate change, ESG and
sustainability agenda.
• Developing standard products to meet the climate
and environmental requirements of the Future Homes
Standard and to support regeneration and development of
sustainable communities.
The Strategic Report on pages 4 to 91 has been approved by the Board and signed on its behalf by:
M Dilley
Director
30 January 2026
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 91
DIRECTORS’ REPORT
STRATEGIC REPORT | DIRECTORS’ REPORT
FINANCIAL STATEMENTS
Image: Warren Wood View, Gainsborough
Directors’
Report
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 92
DIRECTORS’ REPORT
STRATEGIC REPORT | DIRECTORS’ REPORT
FINANCIAL STATEMENTS
The directors present their annual report and the audited
consolidated financial statements of the Group for the year
ended 31 October 2025.
Principal activities
Keepmoat Limited is a holding company heading a group of
companies. The principal business of the Group is residential
housebuilding.
Control
The Company’s immediate parent undertaking is Castle 1
Limited and the ultimate parent company is Maison Grafton
S.à.r.l.
The Company’s subsidiaries are listed in note 24 to the financial
statements.
Business review and future
developments
The consolidated profit for the financial year was £37.9m (year
ended 31 October 2024: profit of £45.3m). The Group paid
a dividend of £0.3m (2024: £nil) to non-controlling interests
during the year. A review of the results, performance and future
developments for the Group are presented in the Strategic
Report on pages 4 to 91 which forms part of this report.
Key performance indicators
The Group monitors various financial and non-financial key
performance indicators. Further information on these can be
found in the Strategic Report on pages 7, 61 and 62 and 138 to
139.
Going concern
The Group’s business activities, together with the factors likely
to affect its future development, are set out in the Strategic
Report on pages 4 to 91. The financial position of the Group, its
cash flows and borrowing facilities are described on pages 61 to
62 of the Strategic Report.
Having considered the Group’s forecast cashflows for the
period to 31 July 2027, and the letter of support received from
Maison Bidco Limited, the directors are satisfied that the Group
has sufficient liquidity and covenant headroom to enable the
Group to conduct its activities and meet its liabilities as they fall
due for the foreseeable future being the period to 31 July 2027.
Accordingly, these financial statements are prepared on the
going concern basis.
Further details of the Directors’ assessment of going concern
can be found in the material accounting policies on page 102.
Financial risk management
In the course of its ordinary activities, the Group is exposed to
financial risks which include liquidity, credit and market risks.
These risks are monitored and managed through robust policies
and procedures. Further details are included in note 23 of the
financial statements.
Liquidity risk relates to the Group generating sufficient cash
flow to meet its operational requirements while avoiding debt
covenant breaches or excessive debt levels. Total borrowings
are a combination of long-term loans and long term committed
revolving working capital credit facilities.
Credit risk is in relation to trade receivables from customers.
Given that the majority of trade receivables are with public
and regulated organisations, the exposure to credit risk is
very limited.
Market risk primarily relates to the impact of interest rate
increases on the Group’s floating rate borrowings. Following
the Group’s acquisition by Aermont Capital LLP and subsequent
refinancing, the Group’s high yield securities are at a fixed rate.
The revolving credit and overdraft facilities are all on floating
rates. The Group’s interest rate risk has decreased following
the acquisition of the group by Aermont Capital LLP referred
to above.
Directors
The directors who held office during the year and up to the date
of signing the financial statements are given below:
T Beale (resigned 1 July 2025)
I Hoad (appointed 1 July 2025)
M Dilley
In accordance with the Articles of Association, none of the
directors are required to retire by rotation.
Employees
The Group believes that its success depends upon its employees
and their development. Further details, including the Group’s
policy on employment of people with disabilities and how
the Group engages with employees, are provided within the
Strategic Report on page 81.
Greenhouse gas emissions
The Group monitors the greenhouse gas emissions produced
in the normal course of business. Details on these can be found
in the Strategic Report on pages 72 and 74 to 75.
Engagement with suppliers, customers
and others in a business relationship
Details of how the Directors engage with customers, suppliers
and others in a business relationship with the Group can be
found in the Strategic Report on pages 81 to 82.
Directors’ indemnities
The Maison Holdco Limited Group maintains liability insurance
for its directors and officers which remains in place up to the
date of this Annual Report. The Group has also provided an
indemnity for its directors, which is a qualifying third-party
indemnity provision for the purposes of the Companies
Act 2006.
Statement of directors’ responsibilities
in respect of the financial statements
The directors are responsible for preparing the Annual Report
and the financial statements in accordance with applicable law
and regulation.
Company law requires the directors to prepare financial
statements for each financial year. Under that law the directors
have prepared the group financial statements in accordance
with UK-adopted international accounting standards and
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 93
DIRECTORS’ REPORT STRATEGIC REPORT | DIRECTORS’ REPORT FINANCIAL STATEMENTS
the company financial statements in
accordance with United Kingdom Generally
Accepted Accounting Practice (United
Kingdom Accounting Standards, comprising
FRS 101 “Reduced Disclosure Framework”,
and applicable law).
Under company law, directors must not
approve the financial statements unless they
are satisfied that they give a true and fair view
of the state of affairs of the group and company
and of the profit or loss of the group for that
period. In preparing the financial statements,
the directors are required to:
• select suitable accounting policies and then
apply them consistently;
• state whether applicable UK-adopted
international accounting standards have
been followed for the group financial
statements and United Kingdom
Accounting Standards, comprising FRS
101, have been followed for the company
financial statements, subject to any material
departures disclosed and explained in the
financial statements;
• make judgements and accounting estimates
that are reasonable and prudent; and
• prepare the financial statements on the
going concern basis unless it is inappropriate
to presume that the group and company will
continue in business.
and Company’s transactions and disclose with
reasonable accuracy at any time the financial
position of the group and company and enable
them to ensure that the financial statements
comply with the Companies Act 2006.
Directors’ confirmations
In the case of each director in office at the date
the Directors’ Report is approved:
• so far as the director is aware, there is
no relevant audit information of which
the group’s and company’s auditors are
unaware; and
• they have taken all the steps that they ought
to have taken as a director in order to make
themselves aware of any relevant audit
information and to establish that the group’s
and company’s auditors are aware of that
information.
Independent auditors
Ernst & Young LLP have been appointed as
independent auditors in the year and have also
indicated their willingness to continue in office.
Approved by and signed on behalf of the Board.
M Dilley
Director
30 January 2026
The directors are responsible for safeguarding
the assets of the group and company and hence
for taking reasonable steps for the prevention
and detection of fraud and other irregularities.
The Directors are also responsible for
keeping adequate accounting records that
are sufficient to show and explain the Group’s
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 94
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
Image: The Vale, Upton
Financial Statements
KEEPMOAT.COM
Annual Report & Financial Statements 2025 | 95
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF KEEPMOAT LIMITED
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
Opinion
We have audited the financial statements of Keepmoat Limited
(‘the parent company’) and its subsidiaries (the ‘group’) for the
year ended 31 October 2025 which comprise the Consolidated
statement of comprehensive income, Consolidated balance
sheet, Consolidated statement of changes in equity,
Consolidated cash flow statement, and the related notes 1 to 37,
including a summary of material accounting policy information.
The financial reporting framework that has been applied in
the preparation of the group financial statements is applicable
law and UK adopted international accounting standards. The
financial reporting framework that has been applied in the
preparation of the parent company financial statements is
applicable law and United Kingdom Accounting Standards,
including FRS 101 “Reduced Disclosure Framework” (United
Kingdom Generally Accepted Accounting Practice).
In our opinion:
• the financial statements give a true and fair view of the
group’s and of the parent company’s affairs as at 31 October
2025 and of the group’s profit for the year then ended;
• the group financial statements have been properly prepared
in accordance with UK adopted international accounting
standards;
• the parent company financial statements have been properly
prepared in accordance with United Kingdom Generally
Accepted Accounting Practice; and
• the financial statements have been prepared in accordance
with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International
Standards on Auditing (UK) (ISAs (UK)) and applicable law.
Our responsibilities under those standards are further
described in the Auditor’s responsibilities for the audit of the
financial statements section of our report. We are independent
of the group in accordance with the ethical requirements that
are relevant to our audit of the financial statements in the UK,
including the FRC’s Ethical Standard, and we have fulfilled
our other ethical responsibilities in accordance with these
requirements.
We believe that the audit evidence we have obtained is
sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that
the directors’ use of the going concern basis of accounting in
the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified
any material uncertainties relating to events or conditions
that, individually or collectively, may cast significant doubt on
the group and parent company’s ability to continue as a going
concern for a period from when the financial statements are
authorised for issue to 31 July 2027.
Our responsibilities and the responsibilities of the directors
with respect to going concern are described in the relevant
sections of this report. However, because not all future events
or conditions can be predicted, this statement is not a guarantee
as to the group’s ability to continue as a going concern.
Other information
The other information comprises the information included
in the annual report set out on pages 4 to 139, other than the
financial statements and our auditor’s report thereon. The
directors are responsible for the other information contained
within the annual report.
Our opinion on the financial statements does not cover the
other information and, except to the extent otherwise explicitly
stated in this report, we do not express any form of assurance
conclusion thereon.
Our responsibility is to read the other information and, in
doing so, consider whether the other information is materially
inconsistent with the financial statements or our knowledge
obtained in the course of the audit or otherwise appears to be
materially misstated. If we identify such material inconsistencies
or apparent material misstatements, we are required to
determine whether this gives rise to a material misstatement
in the financial statements themselves. If, based on the work
we have performed, we conclude that there is a material
misstatement of the other information, we are required to
report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by
the Companies Act 2006
In our opinion, based on the work undertaken in the course
of the audit:
• the information given in the strategic report and the
directors’ report for the financial year for which the financial
statements are prepared is consistent with the financial
statements; and
• the strategic report and directors’ report have been
prepared in accordance with applicable legal requirements.
Matters on which we are required
to report by exception
In the light of the knowledge and understanding of the group
and the parent company and its environment obtained
in the course of the audit, we have not identified material
misstatements in the strategic report or directors’ report.
We have nothing to report in respect of the following matters in
relation to which the Companies Act 2006 requires us to report
to you if, in our opinion:
• adequate accounting records have not been kept by the
parent company, or returns adequate for our audit have not
been received from branches not visited by us; or
• the parent company financial statements are not in
agreement with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by
law are not made; or
• we have not received all the information and explanations we
require for our audit.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 96
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF KEEPMOAT LIMITED
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
Responsibilities of directors
As explained more fully in the directors’ responsibilities
statement set out on pages 93 to 94, the directors are
responsible for the preparation of the financial statements and
for being satisfied that they give a true and fair view, and for
such internal control as the directors determine is necessary
to enable the preparation of financial statements that are free
from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are
responsible for assessing the group’s and the parent company’s
ability to continue as a going concern, disclosing, as applicable,
matters related to going concern and using the going concern
basis of accounting unless the directors either intend to liquidate
the group or the parent company or to cease operations, or have
no realistic alternative but to do so.
Auditor’s responsibilities for the audit
of the financial statements
Our objectives are to obtain reasonable assurance about
whether the financial statements as a whole are free from
material misstatement, whether due to fraud or error, and to
issue an auditor’s report that includes our opinion. Reasonable
assurance is a high level of assurance, but is not a guarantee that
an audit conducted in accordance with ISAs (UK) will always
detect a material misstatement when it exists. Misstatements
can arise from fraud or error and are considered material
if, individually or in the aggregate, they could reasonably be
expected to influence the economic decisions of users taken on
the basis of these financial statements.
Explanation as to what extent the audit was considered
capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance
with laws and regulations. We design procedures in line with our
responsibilities, outlined above, to detect irregularities, including
fraud. The risk of not detecting a material misstatement due
to fraud is higher than the risk of not detecting one resulting
from error, as fraud may involve deliberate concealment by,
for example, forgery or intentional misrepresentations, or
through collusion. The extent to which our procedures are
capable of detecting irregularities, including fraud is detailed
below. However, the primary responsibility for the prevention
and detection of fraud rests with both those charged with
governance of the entity and management.
Our approach was as follows:
• We obtained an understanding of the legal and regulatory
frameworks that are applicable to the company and
determined that the most significant relate to the reporting
framework (UK adopted international accounting standards,
FRS 101, UK tax legislation, UK environmental legislation,
and the Companies Act 2006
• We understood how Keepmoat Limited is complying with
those frameworks by making inquiries of management, those
charged with governance, and those responsible for legal and
compliance procedures. We corroborated our inquiries by
reviewing the minutes of the Board and papers provided to
the Audit Committee, and observation in Audit Committee
meetings, as well as consideration of the results of our audit
procedures across the Group
• We assessed the susceptibility of the Group and Company’s
financial statements to material misstatement, including
how fraud might occur by meeting with management
from various parts of the business to understand where
it considered there was a susceptibility to fraud. We also
considered the current trading conditions and performance
targets and their potential to influence management
to manage earnings. As a result of these procedures,
we determined there are risks of fraud associated to
profit recognition and related inventory valuation, and
recognition of revenue. We considered the controls that the
Group has established to address risks identified, or that
otherwise prevent, deter and detect fraud; and how senior
management monitors those programmes and controls.
Where the risk was considered to be higher, we performed
audit procedures to address each identified fraud risk. These
procedures were designed to provide reasonable assurance
that the financial statements were free from fraud and error
• Based on this understanding we designed our audit
procedures to identify noncompliance with such laws and
regulations. Our procedures involved testing of journal
entries with a focus on manual journal entries, consolidation
journal entries and journal entries indicating large or unusual
transactions. We based this testing on our understanding of
the business, inquiries of management. Through our testing
we challenged the assumptions and judgements made by
management in respect of judgements and estimates
A further description of our responsibilities for the audit
of the financial statements is located on the Financial
Reporting Council’s website at https://www.frc.org.uk/
auditorsresponsibilities. This description forms part of our
auditor’s report.
Use of our report
This report is made solely to the company’s members, as a body,
in accordance with Chapter 3 of Part 16 of the Companies Act
2006. Our audit work has been undertaken so that we might
state to the company’s members those matters we are required
to state to them in an auditor’s report and for no other purpose.
To the fullest extent permitted by law, we do not accept or
assume responsibility to anyone other than the company and
the company’s members as a body, for our audit work, for this
report, or for the opinions we have formed.
Victoria Venning (Senior statutory auditor)
for and on behalf of Ernst & Young LLP,
Statutory Auditor
Leeds
Date: 30 January 2026
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 97
CONSOLIDATED STATEMENT
OF COMPREHENSIVE INCOME
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
Note
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Group revenue 3 732.8 764.0
Cost of sales (596.3) (625.8)
Gross profit 136.5 138.2
Administrative expenses (79.2) (72.9)
Other operating income 6 3.5 1.2
Other operating expense 6 (3.5) (1.2)
Share of results of equity accounted
Joint Ventures and associates
11 0.7 0.6
Operating profit 5 58.0 65.9
Finance income 7 0.2 0.1
Finance expense 7 (12.4) (12.0)
Profit before tax 45.8 54.0
Income tax charge 8 (7.9) (8.7)
Profit for the year 37.9 45.3
All items dealt with in arriving at operating profit relate to continuing activities.
There was no other comprehensive income for the current and prior year other than those included in the consolidated
statement of comprehensive income.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 98
CONSOLIDATED BALANCE SHEET
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
As at 31 October 2025
Note
31 October
2025
31 October
2024
Note
31 October
2025
31 October
2024
£m £m
£m £m
Assets
Goodwill 9 8.6 8.6
Property, plant and equipment 10 1.3 1.5
Right of use assets 17 10.8 9.4
Investments in Joint Ventures and
associates
11 4.0 5.5
Trade and other receivables 13 9.4 7.9
Deferred tax assets 8 0.4 0.5
Total non-current assets 34.5 33.4
Inventories 12 588.3 543.3
Trade and other receivables 13 255.2 245.2
Income tax receivable 1.6 3.7
Cash and cash equivalents
(excluding bank overdrafts)
14 131.0 148.8
Liabilities
Trade and other payables 15 88.2 96.7
Lease liabilities 17 7.6 7.1
Provisions for liabilities 18 1.3 1.2
Non-current liabilities 97.1 105.0
Trade and other payables 15 347.2 343.9
Lease liabilities 17 3.9 3.0
Income tax payable - -
Loans and borrowings 16 1.2 1.6
Provisions for liabilities 18 - 0.2
Current liabilities 352.3 348.7
Total liabilities 449.4 453.7
Total equity and liabilities 1,010.6 974.4
Total current assets 976.1 941.0
Total assets 1,010.6 974.4
Equity
Share capital 19 0.3 0.3
The consolidated financial statements on pages 98 to 128 of Keepmoat Limited, registered number 01998780,
were approved by the Board of Directors on 30 January 2026 and were signed on its behalf by:
M Dilley
Director
Share premium 19 84.0 84.0
Retained earnings 460.8 423.2
Merger reserve 0.2 0.2
Capital redemption reserve 0.2 0.2
Capital contribution reserve 21 15.7 12.8
Total equity 561.2 520.7
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 99
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
Note
Share
capital
Share
premium
Retained
earnings
Merger
reserve
Capital
redemption
reserve
Capital
contribution
reserve
Total
equity
£m £m £m £m £m £m £m
At 1 November 2023 0.3 84.0 377.9 0.2 0.2 8.2 470.8
Profit and total comprehensive income for the year - - 45.3 - - - 45.3
Capital contribution towards share based payment charge 21 - - - - - 4.6 4.6
At 31 October 2024 0.3 84.0 423.2 0.2 0.2 12.8 520.7
Profit and total comprehensive income for the year - - 37.9 - - - 37.9
Dividends paid to
non-controlling interest
(0.3) (0.3)
Capital contribution towards share based payment charge 21 - - - - - 2.9 2.9
At 31 October 2025 0.3 84.0 460.8 0.2 0.2 15.7 561.2
During the year, a dividend of £25,000 per share was paid to non-controlling interests in a subsidiary entity, totalling £0.3m.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 100
CONSOLIDATED CASH FLOW STATEMENT
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
Note
31 October
2025
31 October
2024
Note
31 October
2025
31 October
2024
£m £m
Cash flows from operating activities
Operating profit 58.0 65.9
Adjustments for:
Depreciation of property, plant &
10 1.0 1.1
equipment
Share of results of equity accounted
11 (0.7) (0.6)
Joint Ventures and associates
Depreciation of right of use assets 17 3.5 2.9
Increase in provisions 18 (0.1) 0.1
Share based payment charge 21 2.9 4.6
Operating cash flow before changes
64.6 74.0
in working capital
Decrease/(increase) in inventories 12 (44.9) 17.6
Increase in receivables 13 (11.4) (27.1)
Decrease in payables 15 (17.8) (62.5)
Cash flows from operating activities
(9.5) 2.0
before tax
Income tax paid (5.0) (12.0)
Total cash flows from operating
(14.5) (10.0)
activities
Cash flows from investing activities
£m £m
Cash flows from financing activities
Dividends paid (0.3) -
Lease payments 17 (3.5) (3.4)
Drawdown of other loans 16 - -
Repayment of other loans 16 (0.5) (0.6)
Finance expenses (0.7) -
Total cash flows from financing
(5.0) (4.0)
activities
Total net (decrease)/increase in cash
and cash equivalents
(17.8) (15.0)
Cash and cash equivalents at beginning
of the year
148.8 163.8
Cash and cash equivalents at the end
131.0 148.8
of the year
Included in cash and cash equivalents 14 131.0 148.8
131.0 148.8
Purchase of property, plant and
10 (0.8) (1.0)
equipment
Dividend received from joint venture 2.5 -
Total cash flows from investing
activities
1.7 (1.0)
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 101
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
1 - General information
Keepmoat Limited (the Company) is a private company, limited by shares,
incorporated and domiciled in the UK. The Company is registered in
England and Wales. The address of the registered office is Keepmoat Limited,
The Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL. The nature
of the Group’s operations and its principal activities are set out in the
Strategic Report.
The financial statements are presented in pounds sterling, which is also the
functional currency, because the Group operates exclusively in the United
Kingdom. All financial information is rounded to the nearest hundred-thousand
(£m), except where otherwise indicated.
2 - Accounting Policies
2.1 Basis of preparation
These consolidated financial statements have been prepared in accordance
with UK-adopted international accounting standards and with the
requirements of the Companies Act 2006 as applicable to companies reporting
under those standards.
The financial statements have been prepared under the historical cost
convention.
The material accounting policies applied in the preparation of these
consolidated financial statements have been consistently applied to all the
periods presented, unless otherwise stated.
2.2 Going concern
At 31 October 2025, the Company had cash and cash equivalents of £0.2m
and total loans and borrowings of £nil. The Company had net current assets
(excluding cash and cash equivalents) of £37.4m at 31 October 2025.
Keepmoat Limited (the “Company” and the “Keepmoat Group”) is a holding
company within the sub-group acquired by Maison Bidco Limited in October
2021. Maison Bidco Limited is itself within the group owned by Maison Holdco
Limited. Management have considered the position and forecasts of the wider
group owned by Maison Holdco Limited in assessing the going concern of
the Keepmoat Group given its significance to the wider group’s performance
and the Keepmoat Group’s access to the wider group’s financing facilities.
Management has assessed the wider group as follows:
At 31 October 2025, the Maison Bidco Group had cash and cash equivalents
of £131.0m and total loans and borrowings of £276.2m, which consisted
of £275.0m of senior secured notes maturing in October 2027 and other
development loans of £1.2m. In addition, the Group has bank facilities of
£70.0m which mature in April 2027. The Group has operated within its debt
covenants throughout the year.
Including committed bank debt facilities and cash the Maison Bidco Group had
access to total funds of £201.0m, along with net current assets (excluding cash)
of £372.2m at 31 October 2025, providing the Group with appropriate liquidity
to meet its current liabilities and working capital requirements.
The Group’s business activities, together with factors likely to affect its future
performance and position, are described in the Strategic Report (pages 4 to 91).
The principal risks and uncertainties section on pages 83 to 91 of the Group
financial statements sets out the material factors that may affect the future
financial performance of the Group, detailing both possible impacts and the
Group’s mitigating policies and processes for managing its financial, liquidity
and housing market risk.
Going concern assessment
The Group directors have considered the going concern assessment period
to be to 31 July 2027 and have prepared forecasts covering this period.
The Group’s base case financial forecasts, which include estimated costs of
meeting climate change targets, both regulated and voluntary, reflect the
Directors’ considered view of expected performance. This base case forecast
has been sensitised to a severe but plausible downside scenario to confirm the
appropriateness of the going concern assumption in these financial statements.
In the downside scenario the Group has assumed a recession due to economic
uncertainty combined with decreased affordability, leading to reduction
in legal completions and a fall in average selling prices, with land spend and
construction spend reducing accordingly.
The sensitivity includes the following principal assumptions to assess a severe
but plausible downside scenario, reflecting a manifestation of these principal
risks to a severe but plausible level; i) 15% reduction in legal completions and
a 5% reduction in the average selling price below the Group’s forecast levels
and, ii) a corresponding reduction in construction spend and uncommitted land
spend. The effects were modelled over a period to 31 July 2027. In both the
base case forecast and the severe but plausible downside scenario, the Group
had significant headroom in both its financial debt covenants and existing debt
facilities and met its liabilities as they fell due.
In addition to the above, several additional mitigating measures remain
available to management that were not included in the scenario. These include
further reductions in uncommitted land spend, reduction in overheads to
reflect reduction in bonuses and temporary employee costs and reduction in
capital investments.
Accordingly, the Directors consider that the Group and Company are well
placed to manage business and financial risks in the current economic
environment, having adequate resources to continue to meet its liabilities as
they fall due, until 31 July 2027. Consequently, the Directors have concluded
that preparing the financial statements on the going concern basis is
appropriate due to the continued financial support of the parent Company,
Maison Bidco Limited. The Directors have received confirmation that Maison
Bidco Limited intends to support the Company until 31 July 2027.
2.3 Basis of consolidation
The Group financial statements incorporate the results of Keepmoat Limited,
its subsidiary undertakings and the Group’s share of the results of Joint
Ventures and associates.
(a) Subsidiaries
Subsidiaries are all entities over which the Group has control. The Group
controls an entity when the Group is exposed to, or has rights to, variable
returns from its involvement with the entity and has the ability to affect those
returns through its power over the entity. Subsidiaries are fully consolidated
from the date on which control is transferred to the Group. They are
deconsolidated from the date that control ceases.
Inter-company transactions, balances and unrealised gains on transactions
between Group companies are eliminated. Unrealised losses are eliminated
in the same way as unrealised gains but only to the extent that there is no
evidence of impairment. Accounting policies of acquired subsidiaries are
changed where necessary to ensure consistency with accounting policies
adopted by the Group.
(b) Joint Ventures
Joint Ventures are accounted for using the equity method. Under the equity
method of accounting, interest in Joint Ventures is initially recognised at cost
and adjusted thereafter to recognise the Group’s share of the post-acquisition
profits or losses and movements in other comprehensive income.
Where the Group’s share of losses exceeds its equity accounted investment in
a Joint Venture, the carrying amount of the equity interest is reduced to nil and
the recognition of further losses is discontinued except to the extent that the
Group has incurred legal or constructive obligations. Appropriate adjustment is
made to the results of Joint Ventures where material differences exist between
a Joint Venture’s accounting policies and those of the Group.
The Group determines at each reporting date whether there is any objective
evidence that the investment in the Joint Venture is impaired. If this is the case,
the Group calculates the amount of the impairment as the difference between
the recoverable amount of the associate and its carrying value and recognises
the amount in the income statement adjacent to its share of profit/(loss) from
associates.
Unrealised gains on transactions between the Group and its Joint Ventures
are eliminated to the extent of the Group’s interest in the Joint Ventures.
Unrealised losses are also eliminated unless the transaction provides evidence
of an impairment of the asset transferred.
c) Associates
Associates are all entities over which the Group has significant influence but
not control, generally accompanying a shareholding of between 20% and 50%
of the voting rights. Investments in associates are accounted for using the
equity method, applying the same policy as set out for Joint Ventures above.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 102
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
2.4 Revenue and profit recognition
Revenue represents the fair value of the consideration received and receivable,
net of applicable value added tax and cash and non-cash incentives. Revenue
is recognised based on indicators of control, rather than solely when risks and
rewards are transferred.
Open market revenue
Open market revenue comprises revenue from sales on the open market,
during the course of a development, to private customers, Registered
Providers and to Private Rented Sector (PRS) operators. Open market sales
to Registered Providers and PRS operators are for multiple units and are
typically transactions entered into after the construction of the development
has commenced.
Revenue and profits associated with open market sales to private customers
are recognised at a point in time on legal completion at which point the Group
has fulfilled its performance obligations.
Revenue and profits associated with Open market Registered Provider and
PRS operator sales are recognised either at a point in time or over time, in line
with the terms of the contract. For the majority of such contracts revenue is
recognised at a point in time on legal completion, when the unit is transferred
to the customer.
Where a property is accepted in part consideration for a sale of a new
home, the original sale of the new home is recorded at the fair value of the
part-exchanged property plus the cash received. The fair value for the partexchange
property is assessed by independent valuers and is reduced for the
estimated costs to sell. The subsequent sale of the part-exchange property is
recognised at the fair value of the consideration received. As it is not considered
a principal activity of the Group, the income and expenses associated with such
transactions are recognised in other operating income and other operating
expenses. Part exchange properties are held within inventories at net realisable
value until subsequent sale.
Partner development contracts revenue
The Group enters into contracts for the construction and sale of social housing
to Registered Providers and undertakes development activities under contract
with partners.
The Group recognises revenue over time for such contracts as the Group is
restricted from redirecting the properties or development works to another
customer and has an enforceable right to payment for work done. Revenue
is recognised by reference to the stage of completion of the contract at the
balance sheet date. This is normally measured by either:
• Where a development has multiple customers, assessing the input costs
to date by reference to the estimated proportion of total costs incurred,
through measurement of the stage of completion of units under the
contract, relative to the forecast total cost of construction of those units; or
• Where a development has a single customer, the stage of completion of the
contract is measured by reference to the actual costs incurred, including
where relevant any land costs, compared with the estimate of the total
costs to satisfy the contractual obligation.
The Directors consider the provision of land and residential properties to
represent a single performance obligation. Completions are recognised on
a pro-rata basis on revenue recognised over time.
Where it is probable that total contract costs will exceed total contract
revenues, the expected loss is recognised immediately as an expense in the
income statement. Claims on customers or third parties for variations to the
original contract are recognised in the statement of comprehensive income
once entitlement to the claim has been established. Claims by customers or
third parties in respect of work carried out are recognised in the statement
of comprehensive income once the obligation to transfer economic benefit
has become probable.
Sale of land revenue
In the ordinary course of business, the Group may enter into agreements
for the sale of land. Revenue and profits associated with the sale of land is
recognised at a point in time when the performance obligation, being the
transfer of title to the land to the customer, has been satisfied. This is when
legal title has transferred.
Profit recognition
Gross profit is recognised for all house sales, when the related revenue is
recognised in accordance with the Group’s revenue recognition policy, based
on the latest forecast for the gross margin expected to be generated over
the life of the development or phase of the development. The expected gross
margin to be generated from each development or phase of the development
is calculated as a product of a development valuation completed using latest
selling prices and forecasts of all land and construction costs associated with
that development.
2.5 Goodwill
Goodwill represents the excess of the consideration paid over the fair value
of the assets and liabilities acquired, including intangible assets recognised on
acquisition. Goodwill is subsequently measured at cost less any accumulated
impairment losses.
The goodwill for each cash-generating unit (CGU) is reviewed for impairment
annually or more regularly where there is a triggering event. If the carrying
value of the goodwill was found to exceed the recoverable for amount for any
CGU, calculated as the lower of value in use and fair value less costs to sell, an
impairment would be required. In the event of an impairment, the goodwill of
the relevant CGU would be impaired first. Any impairment loss is recognised in
the income statement and is not subsequently reversed.
2.6 Property, plant and equipment
All property, plant and equipment is stated at cost less accumulated
depreciation and any recognised impairment losses.
The cost of tangible fixed assets is their purchase cost, together with any
incidental expenses of acquisition. Depreciation is calculated so as to write off
the cost of each asset, less their estimated residual value, on a straight-line basis
over their estimated useful economic lives, or until the date of disposal. The
principal annual rates used for this purpose are:
Plant, equipment, fixtures and fittings
2.7 Leases
3-5 years
The Group assesses at inception whether the contract is, or contains, a lease.
A lease exists if the contract conveys the right to control the use of an identified
asset for a period of time in exchange for consideration. Where the Group is
determined to be a lessee, a right of use asset and lease liability are recognised
at the commencement of the lease other than those that are less than one year
in duration or of a low value.
Lease liabilities are initially measured at the present value of the lease
payments at the commencement date discounted using either the interest rate
implicit in the lease or the Group’s incremental borrowing rate. Subsequently
these are measured at amortised cost using the effective interest method.
The lease liability is remeasured when either payments based on an index or
rate take effect or when the Group changes its assessment of whether it will
exercise an extension or termination option.
The right of use asset is initially measured at cost comprising the initial amount
of the lease liability plus payments made before the lease commenced and any
direct costs less any incentives received. The right of use asset is subsequently
depreciated using the straight-line method from the commencement of the
lease to the earlier of the end of the lease term or the end of the useful life of the
asset. The right of use asset is also reduced for impairment losses, if any, and
adjusted for certain remeasurements of the lease liability.
The principal annual rates used for depreciation purposes are:
Property
Vehicles
Plant hire
Show homes sale and leaseback
4-15 years
4 years
1-8 years
1-6 years
The Group has elected to apply exemptions for short-term leases and leases
for which the underlying asset is of low value. For these leases, payments are
charged to the income statement on a straight-line basis over the term of the
relevant lease.
Where the Group has acquired the right to develop land under a build lease,
the Group’s interest in the land is held in inventory as a right of use asset. The
corresponding lease liability is recognised in “development land payables”
within trade and other payables and is appropriately discounted.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 103
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
2.8 Trade receivables
Trade receivables are initially recognised at fair value and are subsequently
measured at amortised cost using the effective interest rate method, less loss
allowance. The loss allowance is calculated based on historic loss rates from
payment profiles of sales in prior years. The historical loss rates are adjusted
to reflect current and forward-looking information on macroeconomic factors
affecting the debtor’s ability to settle the receivable.
In respect of accounting for trade and other receivables, the Group has applied
International Financial Reporting Standard (IFRS) 9’s simplified approach to
provisioning and has calculated this using lifetime expected losses.
When a trade receivable is wholly or partially uncollectible, any uncollectible
amount is impaired against the loss allowance. Subsequent recoveries of
amounts previously impaired are credited against the loss allowance. Changes
in the carrying amount of the loss allowance are recognised in the income
statement.
2.9 Inventories
Inventories are held at the lower of cost or net realisable value. Costs comprise
land, materials, labour, professional fees and attributable overheads that
have been incurred in bringing the inventories to their present location and
condition. Net realisable value represents the estimated selling price less all
estimated costs to sell, including sales and marketing costs.
Land held for development is initially recorded at cost including cost directly
attributable to enhancing the land value including any expected overage
payable. Regular reviews are carried out to identify any impairment in the value
of land held for development by comparing the total estimated selling prices
net of estimated selling expenses against the cost of the land plus the estimated
cost to complete the development. Land purchased on deferred payment
terms is recorded at fair value and the liability is recorded at fair value as a
“development land payable” within trade and other payables.
Expenditure relating to forward land, including options and pre-contract
expenditure, is held at cost. Regular reviews are carried out to identify any
impairment in the value of these costs and provision made accordingly to
reflect any loss of value. The impairment reviews consider the remaining
life of the option and the likelihood of the land being viable to proceed to
development including the likelihood of securing residential planning consent.
2.10 Cash and cash equivalents
In the consolidated statement of cash flows, cash and cash equivalents includes
cash in hand and cash held in solicitors’ client accounts on the Group’s behalf.
Bank overdrafts are also included, as they are an integral part of the Group’s
cash management. In the consolidated balance sheet, bank overdrafts are
shown within borrowings in current liabilities.
2.11 Retirement benefit obligations
Defined contribution plans
Contributions to defined contribution plans are charged to the income
statement as they accrue. Differences between contributions payable in the
year and contributions actually paid are included within either accruals or
prepayments on the balance sheet.
2.12 Equity instruments
Equity instruments such as ordinary share capital issued by the Company are
recorded at the proceeds received net of directly attributable incremental issue
costs. Proceeds are allocated between nominal value and share premium.
The Group may own equity instruments that it has reacquired (“treasury
shares”), the cost of which is deducted from equity. Gain or loss is not
recognised on the purchase, sale, issue or cancellation of treasury shares.
Treasury shares may be acquired and held by the entity or by other members of
the consolidated group. Consideration paid or received is recognised directly
in equity.
2.13 Trade and other payables
Trade payables on normal terms are not interest bearing and are stated initially
at their fair value and subsequently at amortised cost using the effective
interest method. Trade payables on extended terms, particularly in respect
of land (development land payables), are recorded at their fair value on the
date of acquisition of the asset to which they relate and subsequently held at
amortised cost. The discount to the nominal value is amortised over the period
of the credit term and charged to finance costs using the effective interest
rate. Changes in estimates of the final payment due are taken to inventory
(land held for and under development) and in due course, to cost of sales in the
income statement. Changes to the timing of any deferred payments are taken
to finance costs.
Trade payables also includes overage payable where the Group is committed
to make contractual payments to land vendors related to the performance of
the relevant development in the future. Overage payable is estimated based
on expected future cash flows in relation to relevant developments and, where
payment will take place in more than one year, is discounted.
2.14 Loans and borrowings
Interest bearing bank loans, term loans, senior secured notes and other
borrowings are recorded initially at their fair value, net of direct transaction
and debt issue costs.
Such instruments are subsequently carried at their amortised cost and
finance charges, including commitment fees, arrangement fees and any other
costs directly related to the borrowings, are recognised over the term of the
instrument using the effective rate of interest.
Any instrument repaid before the end of the contractual term will result in any
unamortised costs being immediately recognised in the income statement.
2.15 Income tax
Income tax expense represents the current and deferred tax charges.
Income tax is recognised in the income statement except to the extent that it
relates to items recognised directly in equity.
Current tax is the Group’s expected tax liability on taxable profits for the year
using tax rates substantively enacted at the reporting date and any adjustment
to tax in respect of previous years. Where current tax losses are available but
not utilised in the period, a deferred tax asset is recognised to the extent that it
is considered recoverable.
Taxable profit differs from that reported in the income statement because it
is adjusted for items of income or expense that are assessable or deductible in
other years or are never assessable or deductible.
Deferred tax is the tax expected to be payable or recoverable on differences
between the carrying amount of assets and liabilities in the financial statements
and the corresponding tax rates used in the computation of taxable profit and is
accounted for using the balance sheet liability method.
Deferred tax liabilities are recognised for all taxable temporary differences
and deferred tax assets are recognised in full if future taxable profits will be
available against which deductible temporary differences can be utilised. Such
assets and liabilities are not recognised if the temporary difference arises from
the initial recognition of goodwill or from the initial recognition (other than in
a business combination) of other assets and liabilities in a transaction which
affects neither the taxable profit nor the accounting profit.
Deferred tax assets and liabilities are not discounted and are only offset to the
extent that there is a legally enforceable right to offset current tax assets and
liabilities.
Current tax is calculated based on tax laws enacted or substantively enacted
at the balance sheet date. Management periodically evaluates tax items subject
to interpretation and establishes provisions on individual tax items where, in
the judgement of management, the position is uncertain. The Group comprises
several companies, including the parent company, which are part of a tax group
for certain aspects of the tax legislation.
A key aspect is group relief, which allows current tax liabilities to be offset
by current tax losses from other companies within the same tax group.
The Group’s policy is for the claimant entity to compensate the surrendering
entity, where deemed appropriate by management, by paying an amount at
a rate considered to be market value and are included within the current tax
computations.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 104
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
2.16 Government grants
Government grants are recognised at fair value when there is reasonable
assurance that the Group will comply with the conditions attaching to them
and the grants will be received.
Grants related to assets are deducted from the carrying amount of the asset
and unwound over the useful lives of the related assets.
Grants related to income are included within deferred income and
subsequently in the appropriate line within the Income Statement, in line with
the Group’s revenue recognition policy.
2.17 Provisions
Provisions are recognised when: the Group has a present legal or constructive
obligation as a result of past events; it is probable that an outflow of resources
will be required to settle the obligation; and the amount can be reliably
estimated.
Provisions are measured at the Directors’ best estimate of the expenditure
required to settle the commitment at the balance sheet date and are discounted
to present value where the effect is material.
2.18 Share based payments
The Group operates a share based payment scheme with respect to the
A ordinary shares issued by Maison Holdco Limited, the ultimate UK parent
of the Group. Equity-settled share based payments are measured at the fair
value of the equity instrument at the date of issue. Fair value is measured using
a suitable valuation model based on the characteristics of the scheme. The fair
value is expensed in the statement of comprehensive income on a straight-line
basis over the expected vesting period with the balance being held in a share
based payment reserve. In line with IFRS 2, the charge is recognised at the
employing entity, being Keepmoat Homes Limited, a 100% owned subsidiary
of the Group.
2.19 Application of new and revised
International Financial Reporting
Standards (IFRSs)
During the year ended 31 October 2025, the Group has adopted the following
new and revised standards and interpretations that have had no impact on the
Financial Statements:
• Amendments to IAS 7, “Statement of Cash Flows” and IFRS 7, “Financial
Instruments: Disclosures”, regarding supplier finance arrangements
(effective 1 January 2024)
• Amendments to IFRS 16, “Leases”, regarding lease liability in a sale and
leaseback transaction (effective 1 January 2024)
• Amendments to IAS 1, “Presentation of Financial Statements”, regarding
the classification of liabilities as current or non-current and the deferral
of the effective date (effective 1 January 2024)
• Amendments to IAS 1, “Presentation of Financial Statements”, regarding
non-current liabilities with covenants (effective 1 January 2024)
At the date of approving these financial statements, the following new and
revised standards and interpretations were in issue but were not yet effective.
None of these revised standards and interpretations have been adopted early
by the Group.
• Annual improvements to IFRS Accounting Standards – Volume 11, relating
to IFRS 1, IFRS 7, IFRS 9, IFRS 10 and IAS 7 (effective 1 January 2026)
• Amendments to IFRS 7 and IFRS 9, regarding classification and
measurement of financial instruments (effective 1 January 2026)
• IFRS 18, “Presentation and Disclosure in Financial Statements” (effective
1 January 2027)
• IFRS 19, “Subsidiaries without Public Accountability” (effective 1 January
2027)
IFRS 18, “Presentation and Disclosure in Financial Statements”, is expected to
impact the Financial Statements of the Group. The changes that will be required
are mainly presentational and will require more detailed analysis of Income
Statement lines in the notes. The Directors do not anticipate that the adoption
of the other standards and interpretations in future periods will have a material
effect on the financial position or performance of the Group.
2.20 Critical accounting estimates and
assumptions
The preparation of financial statements under IFRS requires the Group’s
management to make judgements, estimates and assumptions that affect
the application of policies and reported amounts of assets and liabilities,
income and expenses. The estimates and associated assumptions are based
on historical experience and various other factors that are believed to be
reasonable under the circumstances, the results of which form the basis of
making judgements about the carrying value of assets and liabilities which are
not readily apparent from other sources. Actual results may differ from these
estimates. The estimates and underlying assumptions are reviewed on an
ongoing basis and any revisions to them are recognised in the period in which
they are revised.
The estimates and assumptions that have a risk of causing a material
adjustment to the carrying amounts of assets and liabilities within the next
financial year are addressed below.
• Estimation of development profitability
The gross profit from revenue generated on each of the Group’s developments
in a specific period is based on the latest forecast for the whole site gross profit
expected to be generated over the life of that development or phase. The
expected gross profit is calculated as an output of development valuations
completed using latest selling prices and forecasts of all land and construction
costs associated with the development. These calculations of expected gross
profits require a degree of estimation due to their long-term nature and are
sensitive to future movements in both the estimated cost to complete and
expected selling prices.
Group’s management has established internal controls to regularly review
and ensure the appropriateness of the forecasts and estimates made on an
individual development basis. However, a change in estimated gross profits
over a number of developments (due, for example, to changes in estimates of
costs remaining or a reduction in average selling prices in the private market)
could materially affect profitability. As an illustration, a reasonably possible
change in profit margins of 1% across all developments would have reduced
gross profit and net assets by an estimated £7.6m in the year to 31 October
2025 (31 October 2024: £8.6m).
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 105
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
3 – Group revenue
The Group derives its revenue from the transfer of goods and services over time and at a point in time in the following major
revenue streams.
The opening and closing net contract balances are shown below:
Year ended
31 October
2025
Year ended
31 October
2024
31 October
2025
31 October
2024
£m £m
Open market 520.8 553.4
Registered Provider / Development Contracts 211.9 209.8
Land sales 0.1 0.8
732.8 764.0
Of total revenue recognised above, £240.6m (2024: £294.7m) was recognised over time with the balance recognised point in
time.
All revenue is generated in the United Kingdom. There are no single customers that account for 10% or more of the Group’s
revenue.
At 31 October 2025, the aggregate amount of the transaction price allocated to unsatisfied performance obligations was
£220.4m (31 October 2024: £225.1m). Approximately fifty-two percent (2024: fifty two percent) of these amounts will be
recognised within one year with the remainder recognised over varying contractual lengths.
Contract assets and liabilities are included within “trade and other receivables” and “trade and other payables” respectively
on the face of the balance sheet. Where there is a corresponding contract asset and liability in relation to the same contract,
the balance shown is the net position. The timing of work performed (and thus revenue recognised), billing profiles and cash
collection, results in trade receivables (amounts billed to date and unpaid) and contract assets (unbilled amounts where
revenue has been recognised). Customer advances and deposits (contract liabilities) are recognised where no corresponding
work has yet to be performed.
£m £m
Contract assets 41.2 45.4
Contract liabilities (30.8) (40.3)
Of contract liabilities at 31 October 2024 of £40.3m (31 October 2023: £49.7m), all was recognised in the year to 31 October
2025 (31 October 2024: all). Of contract assets at 31 October 2024 of £45.4m (31 October 2023: £33.1m), all was billed in the
year to 31 October 2025 (31 October 2024: all).
Contract assets have decreased to £41.2m from £45.4m in the year, reflecting less unbilled work-in-progress on Registered
Provider / Development Contracts at the year-end. This decrease is not significant and is in line with the trading of the Group.
Contract liabilities have decreased to £30.8m from £40.3m in the year, reflecting less payments on account received from
customers in excess of billable work-in-progress on Registered Provider / Development Contracts on which revenue is
recognised over time. The Directors expect a significant proportion of the contract liabilities total to be recognised as revenue
in the next reporting period.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 106
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
4 – Employees and directors
Year ended
31 October
2025
Year ended
31 October
2024
Year ended
31 October
2025
Year ended
31 October
2024
EMPLOYEE BENEFIT EXPENSE DURING THE YEAR
£m £m
DIRECTORS’ EMOLUMENTS
£m £m
Wages and salaries 66.6 62.5
Social security costs 8.5 7.0
Other pension costs 2.0 2.0
Share based payment charge 2.9 4.6
Staff costs 80.0 76.1
AVERAGE MONTHLY NUMBER OF PEOPLE
(INCLUDING EXECUTIVE DIRECTORS) EMPLOYED
BY ACTIVITY
Year ended
31 October
2025
Number
Year ended
31 October
2024
Number
Production 361 384
Selling and distribution 120 133
Administration 564 568
1,045 1,085
Aggregate emoluments 1.4 1.1
Social security costs 0.1 0.1
Share based payment 2.4 0.9
Pension contributions to money purchase scheme - -
Included in director’s emoluments is £2.4m (31 October 2024: £0.9m) of employment expense reflecting the fair value of
share based payments, as measured at the date of issue and spread over the vesting period during which the employee
becomes unconditionally entitled to the award (note 21). No compensation for loss of office has been paid in the year (31
October 2024: £nil).
Key management remuneration
Key management comprises those members of the Executive Leadership Team (which includes the Executive Directors of the
Board) that are considered to have the authority and responsibility for planning, directing and controlling the activities of the
Group. Their remuneration is analysed as follows:
Year ended
31 October
2025
3.9 2.1
Year ended
31 October
2024
£m £m
Aggregate emoluments 2.6 2.0
Social security costs 0.3 0.3
Share based payment 2.4 2.1
Pension contributions to money purchase scheme 0.1 0.1
5.4 4.5
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 107
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
4 – Employees and directors (continued)
5 key management personnel (2024: 5) accrued retirement benefits under money purchase pension schemes for qualifying
services during the year.
Included in key management remuneration is £2.4m (31 October 2024: £2.1m) of employment expense reflecting the fair
value of share based payments, as measured at the date of issue and spread over the vesting period during which the employee
becomes unconditionally entitled to the award (note 21).
5 – Operating profit
Operating profit for the year includes the following:
Year ended
31 October
2025
Year ended
31 October
2024
HIGHEST PAID DIRECTOR
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Depreciation of property, plant and equipment
(note 10)
£m £m
1.0 1.1
Depreciation of right of use assets (note 17) 3.5 2.9
Aggregate emoluments 0.6 0.7
Social security costs 0.1 0.1
Share based payment 2.4 0.6
Pension contributions to money purchase scheme - -
3.1 1.4
Inventories expensed through cost of sales 596.4 625.8
Adjusted earnings before interest, tax, depreciation, amortisation and share based payment charges (adjusted EBITDA)
is calculated as follows:
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Operating profit 58.0 65.9
Share based payment charge (note 21) 2.9 4.6
Adjusted EBIT 60.9 70.5
Depreciation of property, plant and equipment
(note 10)
1.0 1.1
Depreciation of right of use assets (note 17) 3.5 2.9
Adjusted EBITDA 65.4 74.5
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 108
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
5 – Operating profit (continued)
6 – Other operating income and expenses
Year ended
31 October
2025
Year ended
31 October
2024
Year ended
31 October
2025
Year ended
31 October
2024
AUDITORS’ REMUNERATION
£m £m
£m £m
Audit of the Company’s annual report 0.1 0.1
Audit of the financial statements of the Group’s
subsidiaries
0.3 0.5
Total audit services 0.4 0.6
Other operating income
Sale of part-exchange properties 3.5 1.2
3.5 1.2
Other operating expense
Other non-audit services* - 0.1
Total non-audit services - 0.1
Total 0.4 0.7
Fair value of part-exchange properties less costs to
sell
(3.5) (1.2)
(3.5) (1.2)
* Non-audit services includes services related to tax.
The audit fees payable in 2025 includes £59,200 in relation to additional costs for the 2024 audit paid to the previous auditor,
PricewaterhouseCoopers LLP (2024: includes £70,700 in relation to additional costs for the 2023 audit).
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 109
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
7 – Finance income and expense
8 – Income tax charge
Year ended
31 October
2025
Year ended
31 October
2024
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
£m £m
Interest receivable on loans to Joint Venture
partners
0.2 0.1
Other interest receivable - -
Current tax
UK corporation tax on profit for the year at 25.0%
(year to 31 October 2024: 25.0%)
7.4 9.1
Finance income 0.2 0.1
Unwind of discount on deferred land payments (10.2) (9.7)
Interest payable to parent undertakings (1.4) (1.4)
Interest payable on other loans (0.1) (0.3)
Interest payable on lease liability (0.7) (0.6)
Finance expense (12.4) (12.0)
Net finance expense (12.2) (11.9)
Adjustment in respect of previous years 0.4 (0.6)
Current tax charge 7.8 8.5
Deferred tax
Origination and reversal of timing differences 0.1 0.1
Adjustment in respect of previous years - 0.1
Deferred tax charge 0.1 0.2
Income tax charge for the year 7.9 8.7
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 110
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
8 – Income tax charge (continued)
The table below reconciles the income tax expense for the year to tax at the UK statutory rate:
The position at year end was:
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Profit before tax 45.8 54.0
Income tax charge at UK corporation tax rate
at 25.0% (year to 31 October 2024: 25.0%)
Effects of:
11.5 13.5
Expenses not deductible for tax purposes 0.7 1.1
Transfer pricing adjustment 2.2 1.9
Adjustment in respect of previous years 0.4 (0.5)
Land remediation relief (1.0) (1.0)
Group relief (6.7) (7.2)
Residential property developer tax 0.9 1.2
Adjustment for Joint Venture (0.1) (0.1)
R&D expenditure - (0.2)
Income tax charge for the year 7.9 8.7
Factors affecting current and future tax charges:
The group has applied the temporary exception, introduced in May 2023, from the accounting requirements for deferred
taxes in IAS 12, so that the group neither recognises nor discloses information about deferred tax assets and liabilities
related to Pillar Two income taxes.
2025 2024
£m £m
Deferred tax assets 0.4 0.5
Deferred tax liabilities - -
At 31 October 0.4 0.5
The movement for the year in the net deferred tax account is as shown below:
2025 2024
£m £m
At the beginning of the year 0.5 0.7
Charge to income statement (0.1) (0.2)
At 31 October 0.4 0.5
Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred
tax assets, where it is probable that the assets will be recovered through trading and taxable profits. The directors have
assessed the carrying value of the deferred tax assets relating to losses at the balance sheet date and are of the opinion
that they are supported by future forecast profits.
The Government of the UK, where the parent company is incorporated, enacted the Pillar Two income taxes legislation
effective from 1 January 2024. Under the legislation, the parent company will potentially be required to pay, in the UK,
top-up tax on profits of its subsidiaries that are taxed at an effective tax rate of less than 15 per cent. Whilst the group
solely operates within the UK it is required to consider the Domestic Top Up Tax under the UK tax legislation. Based
on current and historical results, the Group does not expect any material impact on the amounts recognised in its
consolidated financial statements due to the availability of the safe harbour exemptions. The group is continuing to
assess the impact of the Pillar Two income taxes legislation on its future financial performance.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 111
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
8 – Income tax charge (continued)
DEFERRED TAX ASSETS
Property, plant
and equipment
Other
Total
£m £m £m
At 1 November 2023 0.5 0.3 0.8
Charge to income statement (0.1) (0.2) (0.3)
At 31 October 2024 0.4 0.1 0.5
Charge to income statement (0.1) - (0.1)
At 31 October 2025 0.3 0.1 0.4
9 – Goodwill
Goodwill Total
£m £m
Cost
At 1 November 2023 8.6 8.6
Disposals - -
At 31 October 2024 8.6 8.6
Disposals - -
At 31 October 2025 8.6 8.6
DEFERRED TAX LIABILITIES
Other
Total
£m £m
Accumulated amortisation
At 1 November 2023 - -
Disposals - -
At 1 November 2023 0.1 0.1
Credit to income statement (0.1) (0.1)
At 31 October 2024 - -
Charge to income statement - -
At 31 October 2025 - -
The directors expect that all of the deferred tax balances will be realised in the next 12 months.
A temporary taxable difference of £2.0m (2024: £2.0m) giving rise to a deferred tax asset amounting to £0.5m (2024:
£0.5m) in relation to certain losses within the Group has not been recognised as the Directors are of the opinion that
there is a doubt over the recoverability of this asset due to the level of taxable profits in the relevant entities and the
impact of the loss utilisation rules that were introduced from 1 April 2017.
At 31 October 2024 - -
Disposals - -
At 31 October 2025 - -
Net book amount
At 31 October 2025 8.6 8.6
At 31 October 2024 8.6 8.6
At 31 October 2023 8.6 8.6
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 112
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
9 – Goodwill (continued)
Impairment review of goodwill
The Group tests goodwill for impairment annually or more regularly where there are indicators of impairment. Goodwill
is monitored by management at a regional level which is considered to be an operating segment. These are considered to
be the Group’s cash generating units (“CGUs”).
Key assumptions used for value in use calculations
The recoverable amount of the Group CGUs has been determined based on value in use calculations which require the
use of assumptions. The calculations use cash flow projections based on financial forecasts approved by management
covering a five-year period from 1 November 2025 reflecting the time horizon of delivery of the Group’s strategic
business plan for all CGUs. Cash flows beyond the five-year period used are extrapolated using a terminal growth rate
of 1.1% (2024: 1.1%) per annum. The growth rate is consistent with the UK long-term growth rate.
The key assumptions for the value in use calculations are those regarding the forecast revenue and profit, discount rates
and long-term growth rates. Future forecast revenues reflect expected sales volumes and prices for the respective CGUs
based on historical experience and management’s expectation of volume growth and sales pricing based on forward
orders, product mix, business strategy and expected market demand. Future profit margins are based on historical
experience and expected margins of the respective CGUs which are forecast with reference to the embedded margin
within the secure land pipeline. A pre-tax discount rate of 14.0% (2024: 14.0%), reflecting the estimated weighted average
cost of capital adjusted for current market conditions, has been applied and is considered appropriate by the Directors.
Recoverable amounts
The recoverable value of each CGU exceeds the carrying value of each CGU’s respective net asset base and therefore no
impairment charge was necessary in the year.
Impact of possible changes in key assumptions
Management have sensitised the forecast to apply a downside scenario which reflects decreased affordability, leading
to reduced demand for housing and falling house prices. In a downside scenario, it has been assumed that management
would tightly manage working capital. This is consistent with the severe but plausible downside scenario used in the
Group’s going concern assessment. Further detail of the downside scenario can be found in the material accounting
policies – going concern note (page 102). In applying these sensitivities individually to the recoverable amounts there
were no reasonably possible changes in any of the key assumptions that would have resulted in an impairment.
No impairment of goodwill is required for any CGU in the downside scenario.
10 – Property, plant and equipment
Cost
Plant,
equipment,
fixtures and
fittings
Total
£m £m
At 1 November 2023 1.9 1.9
Additions 1.0 1.0
Disposals (1.4) (1.4)
At 31 October 2024 1.5 1.5
Additions 0.8 0.8
Disposals (0.7) (0.7)
At 31 October 2025 1.6 1.6
Accumulated depreciation
At 1 November 2023 0.3 0.3
Charge for the year 1.1 1.1
Disposals (1.4) (1.4)
At 31 October 2024 - -
Charge for the year 1.0 1.0
Disposals (0.7) (0.7)
At 31 October 2025 0.3 0.3
Net book amount
At 31 October 2025 1.3 1.3
At 31 October 2024 1.5 1.5
At 31 October 2023 1.6 1.6
There has been no impairment of property, plant and equipment during the year.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 113
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
11 – Investments in Joint Ventures and associates
Details of operating Joint Venture undertakings and associates, all of which are incorporated in England and Wales,
are as follows:
Name of undertaking
Durham Villages
Regeneration Limited
Sheffield Housing
Company Limited
Description of shares and
proportion of nominal value
of that class held
A class ordinary shares of £1
each (51% held)
Ordinary shares of £1 each
(45% held)
Proportion
of voting
rights held by
Group
Accounting
year-end
50% 31 March
45% 31 March
BK Scotswood LLP Members’ capital (50% held) 50% 31 October
New Tyne West
Development
Company LLP
Osmaston
Regeneration
Partnership LLP
Members’ capital (25% held) 25% 30 October
Members’ capital (50% held) 50% 31 March
Durham Villages Regeneration Limited is a Joint Venture between Keepmoat Limited and Durham County Council. Its
principal activities are private housebuilding, land sales and property development. The Company’s registered office
is: The Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL. Under agreements between Keepmoat Homes Limited,
Durham Villages Regeneration Limited and Durham City Council (on 1 April 2010 Durham City Council merged into the
Unitary Authority of Durham County Council), Keepmoat Homes Limited has a licence to build on land owned by Durham
Villages Regeneration Limited. Keepmoat Homes Limited is a wholly owned subsidiary of Keepmoat Limited.
Sheffield Housing Company Limited is an associated undertaking of Keepmoat Limited. Its principal activity is the building
and sale of new homes in the Sheffield area. The Company’s registered office is: The Waterfront, Lakeside Boulevard,
Doncaster, DN4 5PL.
BK Scotswood LLP is a Joint Venture between Keepmoat Limited and Castle 1 Limited, the immediate parent
undertaking. Its principal activity is to invest in a Joint Venture undertaking, New Tyne West Development Company
LLP, with Newcastle City Council. Its principal activities are to facilitate regeneration and property development. The
registered office of BK Scotswood LLP is: The Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL. The registered
office of New Tyne West Development Company LLP is: 3rd floor, Citygate, St James Boulevard, Newcastle Upon Tyne,
NE1 4JE.
Osmaston Regeneration Partnership LLP is a Joint Venture between Keepmoat Limited and Derbyshire County Council
formed in February 2015. The Company has not commenced trading activities at 31 October 2025. The principal activity
of the Company will be procuration and delivery of new build housing and refurbishment within the Osmaston estate in
Derby. The Company’s registered office is: The Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL.
Evolve Built for Life Limited is a Joint Venture between Keepmoat Limited and Thurston Group Limited. The company
ceased trading activities in October 2011. The company’s registered office is: The Waterfront, Lakeside Boulevard,
Doncaster, DN4 5PL.
Evolve Built for Life
Limited
Ordinary shares of £1 each
(50% held)
50% 31 December
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 114
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
11 – Investments in Joint Ventures and associates (continued)
Investments in equity accounted Joint Ventures and associates are as follows:
The group’s share of assets and liabilities of joint ventures is shown below:
Joint
Ventures
Associates
Total
31 October
2025
31 October
2024
£m £m £m
£m £m
At 1 November 2023 0.5 4.4 4.9
Equity accounted share of net profits 0.1 0.5 0.6
At 31 October 2024 0.6 4.9 5.5
Equity accounted share of net profits (0.1) 0.8 0.7
Dividend received (2.2) (2.2)
Non-current assets 0.4 0.5
Current assets 38.5 45.0
Net assets of joint ventures and associates 38.9 45.5
Current liabilities 22.7 25.6
Net liabilities of joint ventures and associates 22.7 25.6
At 31 October 2025 0.5 3.5 4.0
Details of the results of the Joint Ventures and associated companies in the year are below:
Net assets 16.2 19.9
Total
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Profit after income tax 2.1 1.6
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 115
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
12 – Inventories
13 – Trade and other receivables
31 October
2025
31 October
2024
31 October
2025
31 October
2024
£m £m
£m £m
Land 250.7 248.7
House building developments in progress 337.6 294.6
588.3 543.3
The Group carries out a detailed annual review of the net realisable value of land held for and under development relating
to both plots currently in development and land and phases of sites not yet in development.
Net realisable value for land where construction of homes had commenced at the year-end or is anticipated to commence
within the next 12 months was assessed by estimating selling prices and costs (including sales and marketing expenses)
taking into account current market conditions.
Land where house building had not commenced at the year-end and was more likely to be sold undeveloped is assessed by
re-appraising the land using current selling prices and costs for the proposed development and assuming an appropriate
financial return to reflect the current housing market conditions and the prevailing financing environment.
At the year-end, the net realisable value provision amounts to £1.2m (31 October 2024: £2.5m). This provision will be
closely monitored for adequacy and appropriateness as regards under and over provision to reflect circumstances at
future balance sheet dates.
Government grants are netted against work in progress and are allocated to the income statement over the useful lives of
the related assets. The effect of this treatment is to reduce the fair value of work in progress by £3.6m (31 October 2024:
£7.3m) and to reduce cost of sales in the income statement by £3.1m (31 October 2024: £3.0m).
Included within inventories are £1.2m of part exchange properties (31 October 2024: £1.6m). Part exchange properties
of £3.5m (31 October 2024: £1.2m) were disposed of during the year for proceeds of £3.5m (31 October 2024: £1.2m).
The directors consider all inventories to be current in nature as they are expected to be realised within the Group’s
normal operating cycle, which is greater than one year.
Non-current:
Amounts due from related party undertakings
(note 24)
1.8 1.8
Contract assets 7.6 6.1
Current:
9.4 7.9
Trade receivables 9.2 7.4
Less: provision for impairment of receivables (0.1) (0.1)
Trade receivables – net of provision for impairment 9.1 7.3
Amounts due from parent undertakings (note 24) 199.3 181.7
Amounts due from related party undertakings
(note 24)
2.1 3.7
Other receivables 2.9 4.5
Prepayments 8.2 8.7
Contract assets 33.6 39.3
255.2 245.2
Prepayments include £4.1m (31 October 2024: £3.9m) relating to supplier rebates.
Amounts due from related party undertakings comprise amounts due from BK Scotswood LLP of £3.6m (31 October
2024: £1.8m), of which £3.6m (31 October 2024: £1.8m) is non-current and £nil (31 October 2024: £nil) is current.
Amounts due from Sheffield Housing Company Limited total £2.1m (31 October 2024: £3.7m) and are all current. BK
Scotswood LLP is a Joint Venture entity and Sheffield Housing Company Limited is an associate entity. All amounts due
from Sheffield Housing Company Limited are secured on development assets, attract a rate of 7% per annum and settled
in cash. All amounts due from BK Scotswood LLP are secured on the assets of the Joint Venture, non-interest bearing and
settled in cash.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 116
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
13 – Trade and other receivables (continued)
14 – Cash and cash equivalents
Movements on the Group provision for impairment of trade receivables are as follow:
Year ended
31 October
2025
Year ended
31 October
2024
31 October
2025
31 October
2024
£m £m
£m £m
Cash at bank and in hand 131.0 148.8
As at the beginning of the year 0.1 0.2
Credited to the income statement - (0.1)
As at 31 October 0.1 0.1
Provisions for impaired receivables have been included in cost of sales in the income statement.
Consideration of the credit quality of trade receivables is set out under credit risk in note 23.
Cash and cash equivalents include the following for the purposes of the consolidated cash flow statement:
31 October
2024
31 October
2023
£m £m
Cash at bank and in hand 131.0 148.8
Bank overdrafts (note 16) - -
Cash and cash equivalents 131.0 148.8
At 31 October 2025, monies held by solicitors on behalf of the Group and included within cash and cash equivalents were
£6.9m (2024: £0.4m).
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 117
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
15 – Trade and other payables
31 October
2025
31 October
2024
Trade
payables
Development
land payables
Total
£m £m
YEAR ENDED 31 OCTOBER 2025
£m £m £m
Non-current:
Trade payables 5.9 5.8
Development land payables 82.3 90.9
88.2 96.7
More than one year and less than two years 5.9 38.3 44.2
More than two years and less than five years - 62.1 62.1
More than five years - 0.2 0.2
5.9 101.9 106.5
Current:
Trade payables 111.5 107.6
Amounts due to parent undertaking (note 24) 76.5 74.6
Other tax and social security 2.3 2.0
YEAR ENDED 31 OCTOBER 2024
Trade
payables
Development
land payables
Total
£m £m £m
Other payables 0.4 0.1
Development land payables 79.9 74.2
Contract liabilities 30.8 40.3
Accruals 45.8 45.1
347.2 343.9
More than one year and less than two years 5.8 44.3 50.1
More than two years and less than five years - 46.9 46.9
More than five years - 5.9 5.9
5.8 97.1 102.9
The maturity profile to the right shows the anticipated undiscounted future cash flows, based on the earliest date on
which the Group can be required to pay financial liabilities on an undiscounted basis. All other balances in trade and other
payables not noted below are recorded on an undiscounted basis.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 118
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
16 – Loans and borrowings
Current
Year ended
31 October
2025
Year ended
31 October
2024
31 October
2025
31 October
2024
EIR 1 % EIR 1 % £m £m
Bank overdraft 3.4% 8.2% - -
Other loans 4.9% 6.9% 1.2 1.6
Maturity of financial liabilities
1.2 1.6
Less than one year 1.2 1.6
Between two and five years - -
After more than five years - -
1
Effective interest rate.
1.2 1.6
Other loans comprise a loan from Homes England and a loan from West Lindsey District Council. Interest on the Homes
England loan is charged at European Central Bank base rate plus a margin which varies from 2.2% to 4.0%. Interest on
the West Lindsey District Council loan is charged at 1% per annum. Amounts are repayable on completion of each site for
which the loan relates.
Analysis of movement in net debt for the year ended 31 October 2025 is as follows:
Cash & cash equivalents
(note 14)
1 November
2024
Cash
movements
Non-cash
movements
31 October
2025
£m £m £m £m
148.8 (17.8) - 131.0
Assets 148.9 (17.8) - 131.0
Short-term borrowings (1.6) 0.5 (0.1) (1.2)
Lease liabilities (note 17) (10.1) 4.2 (5.6) (11.5)
Liabilities (11.7) 4.7 (5.7) (11.3)
Net funds/(debt) 137.1 (13.1) (5.7) 118.3
Analysis of movement in net debt for the year ended 31 October 2024 is as follows:
Cash & cash equivalents
(note 14)
1 November
2023
Cash
movements
Non-cash
movements
31 October
2024
£m £m £m £m
163.8 (15.0) - 148.8
Assets 163.9 (15.0) - 148.9
Short-term borrowings (2.1) 0.6 (0.1) (1.6)
Lease liabilities (note 17) (8.2) 3.4 (5.3) (10.1)
Liabilities (10.3) 4.0 (5.4) (11.7)
Net funds/(debt) 153.5 (11.0) (5.4) 137.1
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 119
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
16 – Loans and borrowings (continued)
The interest rate risk profile of the Group’s financial liabilities at 31 October 2025 is below, which includes all drawn down
borrowings. This includes interest payable in each year until maturity as well as principal repayments. It is assumed that
the Sterling Overnight Index Average (SONIA) remains constant at the year-end position.
17 – Right of use asset and lease liabilities
The company has lease contracts for various show home properties, office space, vehicles and plant hire used
in construction and development. The amounts recognised in the financial statements in relation to the leases are
as follows:
Within
1 year
1-2 years 2-3 years 3-4 years 4-5 years
More than
5 years Total
Show homes
sale and
leaseback
Plant
hire
Property Vehicles Total
£m £m £m £m £m £m £m
Right of use asset
£m £m £m £m £m
1.3 - - - - - 1.3
The profile as at 31 October 2024 is shown below:
Within
1 year
1-2 years 2-3 years 3-4 years 4-5 years
More than
5 years Total
£m £m £m £m £m £m £m
2.0 - - - - - 2.0
Cost
At 1 November 2023 0.5 2.9 3.7 2.4 9.5
Additions - 0.8 0.9 2.9 4.6
Modifications - - 0.4 - 0.4
Disposals (0.3) (1.7) (0.4) (0.8) (3.2)
At 31 October 2024 0.2 2.0 4.6 4.5 11.3
Additions 0.1 1.6 0.8 2.9 5.4
Disposals (0.1) (1.5) (0.3) (0.7) (2.6)
At 31 October 2025 0.2 2.1 5.1 6.7 14.1
Accumulated depreciation
At 1 November 2023 - 1.1 0.2 0.5 1.8
Disposals (0.2) (1.3) (0.5) (0.8) (2.8)
Charged during the year 0.2 0.9 0.8 1.0 2.9
At 31 October 2024 - 0.7 0.5 0.7 1.9
Disposals (0.1) (1.1) (0.3) (0.6) (2.1)
Charged during the year 0.1 1.0 0.8 1.6 3.5
At 31 October 2025 - 0.6 1.0 1.7 3.3
Net book value
At 1 November 2024 0.2 1.3 4.1 3.8 9.4
At 31 October 2025 0.2 1.5 4.1 5.0 10.8
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 120
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
17 – Right of use asset and lease liabilities (continued)
The liability is presented as follows:
Lease liability at 31
October 2025
Show homes
sale and
leaseback
Plant hire Property Vehicles Total
£m £m £m £m £m
Current 0.1 0.8 0.9 2.1 3.9
Non-current 0.1 0.7 3.7 3.1 7.6
0.2 1.5 4.1 5.0 11.5
The Statement of Comprehensive Income shows the following amounts relating to leases:
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Depreciation of right of use assets 3.5 2.9
Interest expense (included in note 7) 0.7 0.6
Expenses relating to leases of low-value assets and
short-term leases
0.3 0.5
The total cash outflow for leases during the financial year was £4.3m (31 October 2024: £3.4m), including £0.7m (31
October 2024: £0.6m) of interest.
Lease liability at 31
October 2024
Show homes
sale and
leaseback
Plant hire Property Vehicles Total
£m £m £m £m £m
The maturity analysis of the lease liabilities and their contractual undiscounted cash flows are shown below:
31 October
2025
31 October
2024
£m £m
Current 0.1 0.7 0.9 1.3 3.0
Non-current 0.1 0.9 3.7 2.4 7.1
0.2 1.6 4.6 3.7 10.1
Less than one year 4.1 3.3
More than one year, less than five years 7.9 7.2
More than five years 1.3 1.3
Total undiscounted lease liabilities at year-end 13.3 11.8
Finance costs (1.8) (1.7)
Total discounted lease liabilities at year-end 11.5 10.1
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 121
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
18 – Provisions for liabilities
Total
dilapidations
At 1 November 2023 1.2
Charged to the income statement 0.2
Utilised during the period -
At 31 October 2024 1.4
Charged to the income statement 0.1
Utilised during the period (0.2)
At 31 October 2025 1.3
Current -
Non-current 1.3
At 31 October 2025 1.3
Current 0.2
Non-current 1.2
£m
19 – Share capital and reserves
Allotted, called up and fully paid
31 October 2025 31 October 2024
Number £m Number £m
Ordinary shares of £1 each 313,842 0.3 313,842 0.3
All shares rank pari passu in all respects.
313,842 0.3 313,842 0.3
On 11 December 2018, Keepmoat Limited issued one £1 ordinary share to its parent, Castle 1 Limited, at a premium of
£20.3m.
On 17 June 2020, the Company issued one £1 ordinary share to its parent, Castle 1 Limited, at a premium of £13.7m.
Capital contribution reserve
The capital contribution reserve within the Consolidated Statement of Changes in Equity relates to the amounts
recognised in relation to the share based payment expense of the A ordinary shares which is accounted for in its 100%
owned subsidiary, Keepmoat Homes Limited.
20 – Retirement benefit liability
Defined contribution schemes
The pension cost charged to the income statement in respect of the Group’s defined contribution schemes during the
year was £2.0m (year ended 31 October 2024: £2.0m) representing contributions payable in the period. Contributions
due to the defined contribution schemes at the year-end were £0.4m (year ended 31 October 2024: £0.4m).
At 31 October 2024 1.4
Dilapidations
The dilapidations provision covers the Group’s leased estate. A full provision up to the end of each lease was initially
established by an independent external valuer, which is annually reassessed.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 122
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
21 – Share based payments
Management Incentive Plan
The Group operates a Management Incentive Plan (MIP), under which awards have been made to Executive Directors
and certain senior employees at the discretion of the Board of Directors. Awards under the plan are subject to being in
service and an increase in the value of the group up to an exit event occurring. The awards under the MIP constitute an
equity settled share based payment scheme. The fair value of the share based payments has been valued by an external
third party using a Monte Carlo simulation model, based on relevant internal Group information and publicly available
market data at the grant date. On 2 February 2024, further awards were made to Executive Directors and certain senior
employees. The inputs to the Monte Carlo model for each tranche issued were as follows:
Tranche 1 Tranche 2 Tranche 3
Date of grant 26 October 2021 2 February 2024 21 February 2025
Shares granted 84,450 16,450 14,000
Expected volatility 36.2% 38.7% 33.9%
Risk free interest rate 0.7% 4.0% 4.1%
No account for the expected dividends to be paid was incorporated into the fair value assessment. The shares awarded
have no expiry date and, upon a participant exit, the shares are purchased by the Keepmoat Employee Benefit Trust to be
held in treasury until awarded to a new management participant or an exit event occurs.
The Group recognised total expenses of £2.9m in the Statement of Comprehensive Income in the year to 31 October
2025 (31 October 2024: £4.6m) in relation to the equity-settled share based payments during the period.
22 – Contingent liabilities
In the normal course of business, the Group has given counter-indemnities in respect of performance bonds relating
to contracts of subsidiary companies. At 31 October 2025, the performance bonds amount to £13.8m (31 October
2024: £14.7m) and, at the date of these Financial Statements, the probability of any cash outflow from these counterindemnities
is considered to be remote.
The Group is party to, and has given guarantees in respect of, a revolving credit facility of £70.0m, in addition to
performance and other guarantees. At 31 October 2025, the Group had bank borrowings under the revolving credit
facility of £nil (31 October 2024: £nil) and bank overdrafts of £nil (31 October 2024: £nil). At 31 October 2025, the Group
was in a net cash position (31 October 2024: net cash position). The Group therefore had undrawn facilities totalling
£70.0m (31 October 2024: £70.0m). The guarantees are in the form of floating charges over the assets of certain Group
companies.
23 – Financial instruments
Capital risk management
The Group’s objective when managing capital is to safeguard the Group’s ability to continue as a going concern in order
to provide returns for shareholders and benefits for other stakeholders by ensuring that the Group maintains sufficient
liquidity to sustain its present and forecast operations.
The Group monitors current and forecast cash liquidity and bond liquidity against available facilities to ensure that there
is sufficient capacity to meet requirements for the foreseeable future.
The Maison Bidco Group also monitors its net leverage ratio of Adjusted EBITDA to Proforma Net Debt, as if the Group
were drawn by over 40% of its RCF (excluding ancillary facilities), it would be required to meet a covenant ratio of 6.9x. At
31 October 2025, the RCF was undrawn (31 October 2024: undrawn) and in any event its net leverage ratio was 2.4x (31
October 2024: 1.8x).
Financial risks and management
The Group’s principal financial instruments comprised a RCF facility, bank loans, development land payables,
subordinated shareholder loan notes and cash. The main purpose of these financial instruments was to raise finance for
the Group’s operations. The Group has other financial instruments including trade receivables and trade payables, which
arise directly from operations.
No trading in financial instruments has been undertaken.
The Group has exposure to a variety of financial risks through the conduct of its operations. The Board reviews and
agrees policies for managing risk as well as specific policies and guidelines.
The key financial risks resulting from the Group’s use of financial instruments are credit risk, liquidity risk and market risk.
a) Credit risk
Credit risk is the risk of financial loss to the Group if a customer fails to meet its contractual obligations mainly arising on
the Group’s trade receivables and amounts due from construction contract customers.
IFRS 9 requires an expected credit loss model, rather than an incurred credit loss model, to be applied. This requires the
assessment of the expected credit loss on each class of financial asset at each reporting date. This assessment takes into
consideration changes in credit risk since initial recognition of the financial asset.
The Group’s exposure to credit risk is limited for open market housebuilding activities as the Group typically receives cash
at the point of legal completion of its sales.
The credit risk on Registered Provider sales depends on the individual characteristics of the counterparty, many of whom
are in the public sector or are funded by the public sector (e.g. housing associations). The Board consider that the credit
rating of these customers is good and the credit risk on outstanding balances is low and no provision is held against these
balances (31 October 2024: £nil).
The Group does not have any concentration of risk in respect of amounts due from construction contract receivables or
trade receivable balances, with receivables spread across a wide range of customers.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 123
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
23 – Financial instruments (continued)
The ageing of trade receivables (see note 13) is as follows:
Number of days past
due date:
31 October 2025 31 October 2024
Gross trade
receivables
Provision for
impairment
Gross trade
receivables
Provision for
impairment
£m £m £m £m
Not past due 7.0 - 6.1 -
Past due 1 to 30 days 0.2 - 0.1 -
Past due 31 to 90 days 0.7 - 0.7 -
Past due 91 to 365 days 1.1 (0.1) 0.5 (0.1)
Past due greater than
one year
0.2 - - -
Total 9.1 (0.1) 7.4 (0.1)
The Group applies the simplified approach under IFRS 9 to measure expected credit losses (ECL) associated with trade
and other receivables. The carrying value of receivables is reduced at each reporting date for any increase in the lifetime
ECL with an impairment loss recognised in the statement of comprehensive income. The Directors are of the opinion that
there is a significant concentration of credit risk for those balances past due greater than 90 days. Trade receivables with
a carrying amount of £2.2m (31 October 2024: £1.3m) are past due at the reporting date and £0.1m are impaired (31
October 2024: £0.1m).
b) Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as and when they fall due. An ageing
profile of the Group’s loans and borrowings is presented in note 16.
The Group’s objective is to manage liquidity by ensuring that it will always have sufficient liquidity to meet its liabilities as
they become due. This will be assessed under normal and stress conditions, without incurring losses or risking damage to
the Group’s reputation.
The Group has rigorous cash management processes. Cash balances are reported daily with detailed analysis of variances
to short term cash forecasts. Short term cash forecasts are updated monthly and are for a period of 26 weeks with the
first 8 weeks on a daily basis and the remaining 18 weeks on a weekly basis. These complement a minimum of four long
term quarterly cash forecasts each year which are compared with the annual cash flow budget and to previous quarterly
forecasts. These facilitate management’s assessments of the Group’s expected cash performance and the associated
comparison with available facilities and the Group’s covenants.
Key risks to liquidity and cash balances are a decrease in the value of open market sales, a downturn in the UK housing
market, deterioration in credit terms obtainable in the market from suppliers and subcontractors, a downturn in the
profitability of work, delayed receipt of cash from customers and a general decline in the ability of local authorities to fund
urban regeneration projects.
In order to mitigate this risk, the Group continually monitors open market house sales volumes and prices; working capital
levels and contract profitability; and both client and supplier credit references and credit terms with clients and suppliers
to ensure they continue to be appropriate.
The Group does not have any derivative financial liabilities.
c) Market risk
Market risk is the risk that changes in market prices such as interest rates and foreign exchange rates will affect the Group
income or the value of the Group’s financial instruments.
Interest rate risk
Interest rate risk relates to the impact of interest rate increases on the Group’s floating rate borrowing. The Group holds
facilities at floating interest rates at a margin over the Sterling Overnight Index Average (SONIA). This financing has
increased the liquidity of the Group but also the Group’s exposure to the risk of interest rate fluctuations. Whilst the risk
of an increase in interest rate is beyond the Group’s control, management continually keeps this exposure under review. If
the Group was drawn on its facilities, it would have exposure to this risk.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 124
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
23 – Financial instruments (continued)
Currency risk
The Group operates entirely in the United Kingdom and all of the Group’s revenue is generated in the United Kingdom
and is denominated in pounds sterling. Consequently, the Group has very limited exposure to currency risk.
Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables, excluding construction contract receivables, is estimated as the present
value of future cash flows, discounted at the market rate of interest at the balance sheet date if the effect is material.
The carrying amount of trade and other receivables is a reasonable approximation of their fair value.
Trade and other payables
The fair value of trade and other payables, excluding construction contract payables, is estimated as the present
value of future cash flows, discounted at the market rate of interest at the balance sheet date if the effect is material.
The carrying amount of trade and other payables is a reasonable approximation of their fair value.
Cash and cash equivalents
The fair value of cash and cash equivalents is estimated at its carrying amount where the cash is repayable on demand.
Loans and borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market
rate of interest at the balance sheet date.
Set out below is a comparison by category of carrying amounts and fair values of all the Group’s financial instruments:
Financial assets at
amortised cost
Note
31 October
2025
Carrying
amount
Fair
value
31 October
2024
Carrying
amount
Fair
value
£m £m £m £m
Cash at bank and in hand 14 131.0 131.0 148.8 148.8
Trade and other receivables 13 215.2 215.2 199.0 199.0
Financial liabilities at
amortised cost
346.2 346.2 347.8 347.8
Trade and other payables 15 402.3 402.3 398.3 398.3
Lease liabilities 17 11.5 11.5 10.1 10.1
Loans and borrowings
Bank overdraft 16 - - - -
Other loans 16 1.2 1.2 1.6 1.6
414.9 414.9 410.0 410.0
Prepayments and contract assets are excluded from the trade and other receivables balances. Contract, statutory
and share based payment liabilities are excluded from trade and other payables as these are not financial instruments.
Borrowing facilities
At 31 October 2025, the Group had committed borrowing facilities totalling £70.0m (31 October 2024: £70.0m)
representing revolving credit facilities and overdraft, which are due for renewal in April 2027. At 31 October 2025, the
Group had bank borrowings under the revolving credit facility of £nil (31 October 2024: £nil) and bank overdrafts of
£nil (31 October 2024: £nil). The Group therefore had undrawn facilities totalling £70.0m (31 October 2024: £70.0m).
Revolving credit facilities bear interest at 3.25% over SONIA whilst cash overdrafts are 3.25% over Bank of England
base rate.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 125
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
24 – Related party disclosures
The directors regard all subsidiaries, Joint Ventures and associates of Keepmoat Limited Group to be related parties.
During the year, the Group has traded with these related parties and summaries of those transactions are set out below:
Sales to
Purchases
from
Management
fees/
recharges
Finance
(expense)/
income
Sales to
Purchases
from
Management
fees/
recharges
Finance
(expense)/
income
TRADING TRANSACTIONS
£m £m £m £m
TRADING TRANSACTIONS
£m £m £m £m
Year ended 31 October 2025
Parent undertaking
Keystone Topco Limited - - - (1.4)
Joint Ventures
Durham Villages Regeneration
Limited
Associates
Sheffield Housing Company
Limited (SHC)
New Tyne West Development
Company LLP
- - - -
39.6 - - 0.2
16.1 - - -
55.7 - - (1.2)
Year ended 31 October 2024
Parent undertaking
Keystone Topco Limited - - - (1.4)
Joint Ventures
Durham Villages Regeneration
Limited
Associates
Sheffield Housing Company
Limited (SHC)
New Tyne West Development
Company LLP
- - - -
27.7 - - 0.1
14.1 - - -
41.8 - - (1.3)
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 126
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
24 – Related party disclosures (continued)
The outstanding balances between the Group and these related parties as at 31 October 2025 and 31 October 2024 was as detailed below:
Trade and other receivables
Trade and other payables
31 October
2025
31 October
2024
31 October
2025
31 October
2024
BALANCES OUTSTANDING
£m £m £m £m
Parent undertakings
Maison Holdco Limited 1.0 0.9 - -
Maison Bidco Limited 12.0 11.4 - -
Maison Finco PLC 66.7 50.2 0.9 0.9
Keystone Topco Limited 0.3 - 25.3 23.6
Keystone Midco Limited 0.1 - 8.2 8.0
Keystone Bidco Limited 50.5 50.5 - -
Keystone Financing Limited 0.3 0.4 0.1 0.1
Lakeside 1 Limited 20.7 20.7 - -
K & A Merger Limited - - 6.1 6.1
Castle 1 Limited 47.9 47.6 35.8 35.9
Total (receivables note 13, payables note 15) 199.5 181.7 76.4 74.6
Joint Ventures
Durham Villages Regeneration Limited - - - -
BK Scotswood LLP 1.8 1.8 - -
Associates
Sheffield Housing Company Limited 2.1 3.7 - -
Total 3.9 5.5 - -
Current (receivables note 13, payables note 15) 201.6 185.4 76.4 74.6
Non-current (receivables note 13,
payables note 15)
1.8 1.8 - -
Total 203.4 187.2 76.4 74.6
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 127
NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
24 – Related party disclosures (continued)
With the exception of the balances below, all amounts are current, unsecured, non-interest bearing and settled in cash.
There are no expected impairment losses in respect of amounts owed by related parties.
All amounts due from Sheffield Housing Company Limited are secured on development assets, attract a rate of 7% per
annum and settled in cash. All amounts due from New Tyne West Development Company LLP are unsecured, noninterest
bearing and settled in cash.
Included within trade and other receivables are the following non-current loans;
• Loan receivable from BK Scotswood LLP of £1.8m (31 October 2024: £1.8m), which bears no interest and is secured on
the assets of the Joint Venture.
Transactions with management
During the period, Executive Directors and senior management were issued with shares as part of a Management
Incentive Plan. The instruments were deemed to be equity settled share based payment schemes. During the year, a
charge of £2.9m (31 October 2024: £4.6m) has been expensed to the Statement of Comprehensive Income. See note 21
for further information.
Subsidiary undertakings of the Group
The following information relates to the subsidiary undertakings of the Group. All companies are incorporated in England
and Wales. In the opinion of the directors, these companies are those whose results or financial position principally affect
the results of the Group. Directly owned subsidiaries are denoted with an *.
In addition to the subsidiary undertakings noted below, Appendix A to the financial statements details all the
management companies that the Company has effective control over. Details on the ownership and registered address of
the companies can be found in the Appendix.
All companies share the registered office of the Company, which is The Waterfront, Lakeside Boulevard, Doncaster,
South Yorkshire, DN4 5PL.
Name of company Principal activities Group’s
effective
shareholding
Keepmoat Homes Limited * Private housebuilding development 100%
MCI Developments Limited Partnership housebuilding 100%
Keepmoat Property Limited *
Holding of property on behalf of
other Group companies
100%
KGP (SHC) Limited * Intermediate holding company 90%
Huyton Freehold Limited * Investment company 100%
Dormant and other subsidiaries
Keepmoat Site Services Limited * Provision of corporate services 100%
Force Solutions Limited * Dormant 100%
Conquest Bidco Limited * Intermediate holding company 100%
Apollo Support Services Group
Limited
Intermediate holding company 100%
Apollo Holdco Limited Intermediate holding company 100%
Toucan Holdings Limited Property management 100%
Goldhall Electrical Limited Housing regeneration 100%
Hull & Gipsyville Housing Venture
Limited
Dormant 81%
25 – Ultimate controlling party
The Company’s immediate parent undertaking is Castle 1 Limited, a company registered in England and Wales. In the year
to 31 October 2025, Maison Holdco Limited is the parent of the largest group in which these results are consolidated and
Maison Bidco Limited is the parent of the smallest group in which these results are consolidated.
The Company’s ultimate parent company is Maison Grafton S.à.r.l., a company incorporated in Luxembourg, while the
Company’s ultimate controlling party is funds managed by Aermont Capital LLP.
The consolidated financial statements of Maison Holdco Limited and Maison Bidco Limited may be obtained from The
Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 128
COMPANY BALANCE SHEET
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
As at 31 October 2025
Note
31 October
2025
31 October
2024
The Company has elected to take the exemption under Section 408 of the Companies Act 2006 to not present the parent
company income statement and statement of other comprehensive income. The Company recorded a profit during the
year ended 31 October 2025 of £0.4m (year ended 31 October 2024: £1.6m loss)
£m £m
The financial statements on pages 129 to 135 of Keepmoat Limited, registered number 01998780, were approved by the
Board of Directors on 30 January 2026 and were signed on its behalf by:
Assets
Right of use assets 33 1.0 1.2
Investments in subsidiaries 29 39.7 39.7
Trade and other receivables 30 1.8 1.8
Deferred tax asset 34 0.2 0.3
Total non-current assets 42.7 43.0
Current assets
Trade and other receivables 30 178.6 172.3
Income tax recoverable - 0.4
Cash and cash equivalents
0.2 0.8
(excluding bank overdrafts)
Total current assets 178.8 173.5
Total assets 221.5 216.5
Equity
Share capital 35 0.3 0.3
Share premium account 84.0 84.0
Accumulated losses (5.8) (6.2)
Merger reserve 0.2 0.2
Capital redemption reserve 0.2 0.2
Total equity 78.9 78.5
Liabilities
Provisions for liabilities 32 0.3 0.3
Lease liabilities 33 1.1 1.3
Non-current liabilities 1.4 1.6
Trade and other payables 31 141.0 136.2
Lease liabilities 33 0.2 0.2
Current liabilities 141.2 136.4
Total liabilities 142.6 138.0
Total equity and liabilities 221.5 216.5
M Dilley
Director
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 129
COMPANY STATEMENT OF CHANGES IN EQUITY
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
Share
capital
Share
premium
account
Accumulated
losses
Merger
reserve
Capital
redemption
reserve
Total
equity
£m £m £m £m £m £m
At 1 November 2023 0.3 84.0 (4.6) 0.2 0.2 80.1
Total comprehensive expense
for the year
- - (1.6) - - (1.6)
At 31 October 2024 0.3 84.0 (6.2) 0.2 0.2 78.5
Total comprehensive income
for the year
- - 0.4 - - 0.4
At 31 October 2025 0.3 84.0 (5.8) 0.2 0.2 78.9
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 130
NOTES TO THE COMPANY
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
26 – Accounting Policies
26.1 Basis of preparation
The Company financial statements of Keepmoat Limited have been prepared in accordance with Financial Reporting
Standard 101 Reduced Disclosure Framework (FRS 101), in accordance with the Companies Act 2006 as applicable
to companies using FRS 101, and in accordance with applicable accounting standards and under the historical cost
convention and Companies Act 2006.
The financial statements are presented in pounds sterling. All financial information is rounded to the nearest hundredthousand
(£m) except where otherwise indicated. The material accounting policies applied in the preparation of these
financial statements have been consistently applied to all the periods presented unless otherwise stated.
FRS 101 allows the income statement and balance sheet to be presented in accordance with International Accounting
Standard (IAS) 1 - Presentation of Financial Statements.
A summary of the disclosure exemptions adopted for the year ended 31 October 2025 is presented below. Equivalent
disclosures for financial instruments are included in the Keepmoat Limited Group consolidated financial statements,
allowing the exemptions to be applied.
Area
Cash flow
statements
Financial
instrument
disclosures
Related party
disclosures
Disclosure exemption
Exemption from preparing a cash flow statement (IAS 7).
Exemption from the disclosure requirements of IFRS 7 (Financial
Instruments) and related IFRS 13 disclosures.
Exemption from the disclosures in respect of management’s objectives,
policies and processes for managing capital (IAS1.134 to 136).
Exemption for related party transactions entered into between two or
more members of a group, provided that any subsidiary which is party to a
transaction is wholly owned by such a member (IAS 24).
The Company has consistently and uniformly applied the accounting policies of the Group set out on pages 102 to 105
insofar as they are applicable to the Company’s financial statements prepared in accordance with FRS 101 and subject to
the disclosure exemptions to the left.
26.2 Going concern
Having considered the Group’s forecasts including its forecast cashflows, the directors are satisfied that the Company
has sufficient liquidity and covenant headroom to enable the Company to conduct its activities and meet its liabilities as
they fall due for the foreseeable future until 31 July 2027. The Directors believe that preparing the financial statements
on the going concern basis is appropriate due to the continued financial support of the immediate Parent Company,
Maison Bidco Limited. The Directors have received confirmation that Maison Bidco Limited intends to support the
Company until 31 July 2027.
Further details of the Directors’ assessment of going concern can be found in the material consolidated accounting
policies on page 102.
26.3 Investments
Investments in subsidiaries, Joint Ventures and associates are recorded in the Company’s balance sheet at cost less any
impairment. The directors review the investments for impairment when there are indicators of possible impairment.
26.4 Critical accounting estimates and assumptions
The preparation of financial statements under IFRS requires the Company’s management to make judgements, estimates
and assumptions that affect the application of policies and reported amounts of assets and liabilities, income and
expenses. The estimates and associated assumptions are based on historical experience and various other factors that
are believed to be reasonable under the circumstances, the results of which form the basis of making judgements about
the carrying value of assets and liabilities which are not readily apparent from other sources. Actual results may differ
from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis and any revisions to
them are recognised in the period in which they are revised.
The estimates and judgements that have a risk of causing a material adjustment to the carrying amounts of assets and
liabilities within the next financial year are addressed below.
• Impairment of investments and inter-company receivables (estimate)
Determining whether investments and inter-company receivables are impaired requires consideration of potential
impairment triggers. If a trigger is present, an estimate of the recoverable amount (determined as the lower of fair value
less cost to sell or value in use) is determined. The determination of the recoverable amount is inherently subjective and
largely dependent on factors outside the control of the Company.
Exemption from disclosure of key management personnel compensation
(IAS 24).
Presentation
of Financial
Statements
Exemption from statement of compliance with IFRS, cash flow information
and capital management policy.
Exemption from disclosure of comparatives for right of use assets
(paragraph 53a, 53h and 53j of IFRS 16).
Exemption from disclosure of new and amended accounting standards not
yet adopted (paragraph 30 of IAS 8)
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 131
NOTES TO THE COMPANY
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
27 – Employees and directors
The Company had no employees during the year (year ended 31 October 2024: no employees).
Directors’ emoluments
See note 4 of the consolidated financial statements for details of Directors’ emoluments.
30 – Trade and other receivables
31 October
2025
31 October
2024
£m £m
28 – Operating costs
Operating loss for the year includes the following:
AUDITORS’ REMUNERATION
Year ended
31 October
2025
Year ended
31 October
2024
£m £m
Audit of the Company’s Annual Report 0.1 0.1
Total audit services 0.1 0.1
There were no other non-audit fees payable to the auditor of the financial statements (2024: none).
29 – Investments in subsidiaries
31 October
2025
31 October
2024
Non-current:
Amounts due from Joint Venture undertakings
(note 36)
Current:
1.8 1.8
1.8 1.8
Amounts due from parent undertakings 178.3 172.0
Prepayments 0.3 0.3
178.6 172.3
Amounts due from parent undertakings falling due within one year are unsecured, interest free and repayable on
demand.
Amounts due from Joint Venture undertakings include amounts due from Sheffield Housing Company Limited £nil (31
October 2024: £nil) and BK Scotswood LLP £1.8m (31 October 2024: £1.8m). All amounts due from Sheffield Housing
Company Limited are secured on development assets, attract a rate of 7% per annum and settled in cash. All amounts due
from BK Scotswood LLP are secured on the assets of the Joint Venture, non-interest bearing and settled in cash.
COST AND NET BOOK VALUE
£m £m
At 1 November 2024/2023 39.7 39.7
Additions - -
At 31 October 39.7 39.7
On 17 June 2020, the Company purchased a £1 ordinary share from its subsidiary, Keepmoat Homes Limited, at a
premium of £13.7m.
Full details of both the Company’s directly and indirectly controlled subsidiaries are provided in note 24 to the
consolidated financial statements.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 132
NOTES TO THE COMPANY
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
31 – Trade and other payables
31 October
2025
31 October
2024
32 – Provisions for liabilities
Total
dilapidations
CURRENT
£m £m
Trade payables - 0.1
Amounts due to parent undertakings 38.4 36.7
Amounts due to Group undertakings 102.6 99.2
Accruals - 0.2
141.0 136.2
The current payable due to group undertakings includes a £24.9m (year ended 31 October 2024: £23.5m) loan owed to
Keystone Topco Limited. The loans attract a rate of 6% per annum. Interest is capitalised and compounded, and the loans
are repayable on demand.
£m
At 1 November 2024 0.3
Charged to the income statement -
Utilised during year -
At 31 October 2025 0.3
Current -
Non-current 0.3
At 31 October 2025 0.3
Current -
Non-current 0.3
At 31 October 2024 0.3
Dilapidations
The dilapidations provision covers the Company’s leased estate. A full provision up to the end of each lease was
established by an independent external valuer, with the element up to the date of the financial statements being
recognised in the accounts on a pro-rated straight-line basis.
Dilapidations are stated at expected cost as the effects of discounting are considered to be immaterial.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 133
NOTES TO THE COMPANY
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
33 – Right of use assets and lease liability
The company has a lease contract for use for office space used in the operations. The amounts in the financial statements
in relation to the right of use assets recognised under IFRS 16 are as follows:
RIGHT OF USE ASSETS
Cost
Total property
At 1 November 2024 2.2
Additions -
At 31 October 2025 2.2
Accumulated depreciation
At 1 November 2024 1.0
Charged during the year 0.2
At 31 October 2025 1.2
Net book value
At 31 October 2024 1.2
At 31 October 2025 1.0
The liability recognised on the leases is as follows:
LEASE LIABILITY
31 October
2025
£m
31 October
2024
£m £m
The statement of comprehensive income shows the following amounts relating to leases:
31 October
2025
31 October
2024
£m £m
Depreciation on right of use assets 0.2 0.1
Interest expense 0.1 0.1
The total cash outflow for leases during the financial year was £0.2m (31 October 2024: £0.4m), including £0.1m (31
October 2024: £0.1m) of interest.
34 – Deferred tax
The following deferred assets and liabilities were recognised by the Company as at 31 October 2025:
31 October
2025
31 October
2024
£m £m
Deferred tax assets 0.2 0.3
Deferred tax liabilities - -
Net deferred tax position 0.2 0.3
Current 0.2 0.2
Non-current 1.1 1.3
1.3 1.5
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 134
NOTES TO THE COMPANY
FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
34 – Deferred tax (continued)
36 – Related party disclosures
Plant, property
and equipment
Total
Keepmoat Limited is part of the Maison Holdco Limited Group and the directors regard all subsidiaries, Joint Ventures
and associates of the Maison Holdco Limited Group to be related parties. During the year, the Company has traded with
these related parties and summaries of those transactions are set out below:
DEFERRED TAX ASSET
£m £m
The outstanding balances between the Company and these related parties as at 31 October 2025 and 31 October 2024
was as detailed below:
1 November 2023 0.4 0.4
Charge to income statement (0.1) (0.1)
At 31 October 2024 0.3 0.3
Charge to income statement (0.1) (0.1)
Trade and other receivables
31 October
2025
31 October
2024
Trade and other payables
31 October
2025
31 October
2024
£m £m £m £m
At 31 October 2025 0.2 0.2
The directors expect that all of the deferred tax balances will be realised in the next 12 months.
Current tax is calculated based on tax laws enacted or substantively enacted at the balance sheet date. Management
periodically evaluates tax items subject to interpretation and establishes provisions on individual tax items where, in
the judgment of management, the position is uncertain. The Group comprises several companies, including the parent
company, which are part of a tax group for certain aspects of the tax legislation.
A key aspect is group relief, which allows current tax liabilities to be offset by current tax losses from other companies
within the same tax group. This year, the directors have revisited the group relief policy and assessed the impact of such
surrenders. In line with the revised policy, to mitigate any legislative uncertainty, the claimant entity compensates the
surrendering entity, where deemed appropriate by management, by paying an amount at a rate considered to be market
value and are included within the current tax computations.
35 – Share capital
See note 19 to the consolidated financial statements for details.
Joint Ventures
BK Scotswood LLP 1.8 1.8 - -
Associates
Sheffield Housing
Company Limited
- - - -
Total 1.8 1.8 - -
Current (receivables note
30, payables note 31)
Non-current (receivables
note 30, payables note 31)
- - - -
1.8 1.8 - -
Total 1.8 1.8 - -
With the exception of the balances below, all amounts are current, unsecured, non-interest bearing and settled in cash.
There are no provisions for impairment in respect of amounts owed by related parties.
Included within debtors are the following non-current loans:
• Loan receivable from BK Scotswood LLP of £1.8m (31 October 2024: £1.8m), which bears no interest and is secured
on the assets of the Joint Venture.
37 – Ultimate controlling party
See note 25 to the consolidated financial statements.
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 135
APPENDIX TO THE FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
A – Management Company Information
The following information relates to the subsidiary undertakings of the Group. The Company
directly owns 100% of the ordinary share capital of Keystone Topco Limited and has effective
control of the management companies noted on this and the following page. These companies are
Resident Management Companies (“RMCs”) currently controlled by the Group through its power
to appoint Directors and the Group’s voting rights in these entities. All RMCs are companies limited
by guarantee without share capital (unless otherwise stated) and are incorporated in England and
Wales.
The capital, reserves and profit or loss for the year have not been stated for these RMCs, as the
beneficial interest in any assets or liabilities rests with the residents. These companies, which have
not been included in the consolidated accounts, are temporary members of the Group and will be
handed over to residents in due course.
Name of Company
REGISTERED
OFFICE
Academics (Peterborough) Management Company Limited 1
Acorn View (Hyndburn) Management Company Limited 1
Arcot Estate (Cramlington) Management Company Limited 2
Belgrave Place (Minster-on-Sea) Management Company Limited 1
Blakenhall Gardens Residents Management Company Limited 3
Bleach Green Residents Management Company Limited 2
Brearley Forge Management Company Limited 4
Bridgewater Gardens (Runcorn) Management Company Limited 5
Britannia Mews (Great Harwood) Management Company Ltd 1
Brookvale Management Company (2) Limited 6
Brue Farm Management Company Limited 3
Burnley Wood Management Company Limited 5
Cable Wharf Limited 1
Canterbury Park Residents Management Company Limited 6
Carr Lodge Phase Two Apartments Management Company Limited 6
Carr Lodge Phase Two Management Company Limited 6
Name of Company
REGISTERED
OFFICE
Charlestown Riverside Management Company Limited 7
Chase Farm (Gedling) Block Management Company Limited 8
Chase Farm (Gedling) Estate Management Company Limited 8
Chateau Mews Management Company Limited 9
Chatterley Heights Management Company Limited 10
Copper Fields (Old Newton) Management Company Limited 6
Cottonfields, Gibfield Management Company Limited 5
Deeside (Garden City) Management Company Limited 1
Exhall Gardens (Coventry) Management Company Limited 3
Exhall Meadows (Coventry) Management Company Limited 3
Farington Mews (Croston) Management Company Limited 1
Foxlow Residents Management Company Limited 11
Glenvale Park (Wellingborough) Management Company Limited 1
Greenbridge Square (Swindon) Management Company Limited 3
Greenhurst Crescent Management Company Limited 5
Gynsil Gate (Anstey) Management Company Limited 6
Haworth Place Management Company Limited 1
Hedgerows (Bolsover) Estate Management Company Limited 10
Hoddings Meadow (Hodthorpe) Management Company 10
Holborn Riverside Management Company Limited 6
Hollington Grange Management Company Limited 1
Jessop Park Management Company Limited 3
Kenning Brook Management Company Limited 6
Lyle Place (Bury St Edmunds) Management Company Limited 1
Lyme Gardens (Stoke-on-Trent) Management Company Limited 6
Lyndon Park (Great Harwood) Management Company Limited 5
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 136
APPENDIX TO THE FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
A – Management Company Information (continued)
Name of Company
REGISTERED
OFFICE
Malthouse Place (Burton) Management Company Limited 3
Marble Square Management Company Limited 6
Mill Farm (Residents Management Company) Limited 8
Mill Place (Upper Tean) Management Company Limited 6
Oswald Place (Cheadle) Management Company Limited 3
Pastures Grange Sleaford Management Company Limited 6
Porthouse Rise Management Company Limited 3
Queensborough (Phase 1) Management Company Limited 5
Red Hall Estate Management Company Limited 2
Richmond Drive Management Company Limited 1
Roman Fields (Phase 2) Management Company Limited 5
Roman Fields Paston Management Company Limited 5
SHC Estate Management Limited 4
Sherwin Gardens (Bramcote) Management Company Limited 6
Sherwood Grange (Bilsthorpe) Management Limited 6
South West Burnley Management Company Limited 5
Spirit Quarters Residents Management Company Limited 1
Stallings Place Management Company Ltd 6
Striling Fields (Northstowe) Management Company Limited 6
Suthers Street (Phase 3) Management Company Limited 1
The Mallards (Swanley) Management Company Limited 1
Name of Company
REGISTERED
OFFICE
The Maples (Bedford) Management Company Limited 1
The Old Orchard (Branksome) Management Company Limited 5
The Parade Bridgwater Residents Management Company Limited 3
The Seasons (Worsley Mesnes) Management Company Limited 1
The Sycamores (Stockton) Management Company Limited 2
The Willows (Little Hulton) Management Company Limited 5
The Woodlands (Whalleys) Management Company Limited 5
Tree Tops (Grays) Management Company Limited 5
Upton Place Block 2 Management Company Limited 11
Upton Place Management Company Limited 10
Vincent Court (Stevenage) Management Company Limited 5
Waters Edge (Haslingden Road) Management Company Limited 1
Waterside Residents Management Company Limited 10
Winterstoke Gate Management Company Limited 6
Woodford Grange Management Company Limited 5
Registered Office
1 Fisher House, 84 Fisherton Street, Salisbury, Wiltshire SP2 7QY
2 Cheviot House, Beaminster Way East, Newcastle Upon Tyne, Tyne and Wear NE3 2ER
3 5 Calico Business Park Sandy Way, Amington, Tamworth, Staffordshire B77 4BF
4 The Workstation, 15 Paternoster Row, Sheffield, South Yorkshire S1 2BX
5 Queensway House, 11 Queensway, New Milton, Hampshire BH25 5NR
6 The Waterfront, Lakeside Boulevard, Doncaster, South Yorkshire DN4 5PL
7 2a Plumlife Management, 2a Derwent Avenue, Manchester, Lancashire M21 7QP
8 Vantage Point, 23 Mark Road, Hemel Hempstead, Hertfordshire, HP2 7DN
9 Cumberland Court, 80 Mount Street, Nottingham, Nottinghamshire NG1 6HH
10 C/O P M & G Limited, Chartered Accountants Mainwood Farm, Kneesall, Newark,
Nottinghamshire NG22 0AH
11 One Eleven, Edmund Street Birmingham, West Midlands B3 2HJ
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 137
APPENDIX TO THE FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
B – Non-financial information
Homes that are zero carbon in use and water efficient
Production and construction that is low carbon, resource and water efficient
Average operational carbon intensity of homes
(KgCO2e/m 2 /yr)
Homes on developments
<800m from a public transport node (%)
Homes on developments
<1000m from key amenities (%)
Homes on developments
<400m from a public transport node (%)
Placemaking strategy
FY23 FY24 FY25
^ ^ 11.09
Average EPC score and SAP rating B(84) B (86) A (90)
Average internal water efficiency of housetype range
(litres per person per day)
^ ^ 95
EPC A (%) 2% 10% 39%
EPC B or above 99% 99% 97%
Number of internal design reviews ^ ^ 59
Places that are well designed, connected and accessible and that are nature positive and that
are climate and water resilient
FY23 FY24 FY25
^ ^ 96%
^ ^ 93%
^ ^ 82%
Sustainable places model
Plots secured (no. as at 31 October) 11 23,100 24,400 28,800
Homes on brownfield land (%) 71% 69% 61%
Homes on Partnership developments (%) 12 83% 92% 86%
(11)
Plots secured is defined as completed deals, secured under contract and where we have been identified as preferred
developer
(12)
Partnership development definition – public sector partners or strategic private partners
Carbon metrics
SBTi commitment
Tonnes of construction waste per 100m²
completed build area
FY23 FY24 FY25
See SECR disclosure above
Verified, short term and net zero
8.86 8.17 6.62
Construction waste (tonnes) 13 30,686 21,617 18,993
Construction waste diverted from landfill (%) >99% >99% >99%
Sustainable supply chain commitment
Modern slavery risk assessments (%) supplier
and sub-contractor spend
Timber materials suppliers with FSC or
PEFC Chain of Custody certification (%)
Sustainable Procurement Policy
95% 93% 83%
100% 100% 100%
Injury Incident Rate (RIDDOR) (AIIR)
247 187 285
per 100,000 workforce 14
Homes completed using Modern Method
8% 13% 12%
of Construction (MMC) (%) 15
Local supply chain spend 16 £316.2m £294.4m £287.3m
Spend with local supplier (% of total supplier spend) ^ ^ 50%
^ New metric not previously reported on
(13)
More than 99% of total construction waste is diverted from landfill
(14)
Injury Incident Rate (RIDDOR) (AIIR) is calculated as follows: (RIDDOR reportable injuries per year / direct and
subcontract employment) X 100,000
(15)
MMC as reported above relates to timber frame and volumetric construction methods
(16)
Spend in local supply chain is defined as spend with suppliers located within a 30 mile radius of the procuring Keepmoat
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 138
APPENDIX TO THE FINANCIAL STATEMENTS
STRATEGIC REPORT DIRECTORS’ REPORT | FINANCIAL STATEMENTS
For the year ended 31 October 2025
B – Non-financial information (continued)
Delivering homes
Jobs and skills
FY23 FY24 FY25
Homes sold (no) 4,074 3,516 3,124
Homes sold (operational control – inc. JVs) 17 4,155 3,554 3,124
HBF Customer Satisfaction Star rating 18 5 5 5
Average selling price (£’000) 211 217 235
Homes sold to affordable housing providers (%) 52% 48% 40%
Open market sales to first time buyers (%) 19 67% 63% 74%
(17)
Homes completed (operational control) includes all Joint Venture homes completed where Keepmoat has operational
control.
(18)
The HBF Customer Satisfaction star rating represents the 8-week satisfaction score held by the Group as at 31
October each year
(19)
First time buyers % is determined from customer feedback surveys and relate only to open market sales
(20)
Trainees, apprentices and graduates are as at 31 July, representing the submission to The 5% Club
FY23 FY24 FY25
Employees – at year end (no.) 1,112 1,042 1,036
Male:Female all employees (%) 66:34 66:34 66:34
Male Executive Leadership (no.) 6 5 6
Male Executive Leadership (%) 1% 0% 1%
Female Executive Leadership (no.) 2 2 2
Female Executive Leadership (%) 0% 0% 0%
Male Senior Managers (no.) 53 61 76
Male Senior Managers (%) 5% 6% 7%
Female Senior Managers (no.) 20 15 29
Female Senior Managers (%) 2% 1% 3%
All other male employees (no.) 674 626 604
All other male employees (%) 61% 60% 58%
All other female employees (no) 357 333 319
All other female employees (%) 32% 32% 31%
Trainees, apprentices and graduates (%) 20 7% 6% 5%
Directly employed bricklaying apprentices on
programme (no.)
^ ^ 15
Upskilled through training hubs partnerships (no.) ^ ^ 84
Homebuilding careers promoted (no.) ^ ^ 139
Work experience placements (no.) ^ ^ 28
Corporate volunteer days taken (no.) ^ ^ 74
^ New metric not previously reported on
KEEPMOAT.COM Annual Report & Financial Statements 2025 | 139
Head office
The Waterfront
Lakeside Boulevard
Doncaster
South Yorkshire
DN4 5PL
01302 896800
keepmoat.com
140 | KEEPMOAT.COM