Home Textile Exports June 2026

JUNE 2026 | www.hometextile.com.tr
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from the editor
A sector that continues
to weave the future
The past few months have been particularly
challenging for the global home textile industry. Rising
costs, economic uncertainties, fluctuating consumer
demand, and ongoing geopolitical developments
have caused a difficult business environment for
manufacturers, exporters, and retailers alike. Despite
these challenges, our industry has once again
demonstrated its resilience and ability to adapt.
Last month, we had the pleasure of participating
in HOMETEX Istanbul with our special exhibition
edition of Home Textile Exports. As one of the world’s
most important gatherings for the home textile
industry, HOMETEX once again brought together
manufacturers, buyers, designers, and industry
professionals from across the globe.
The overall atmosphere at the exhibition was
encouraging. During our meetings with numerous
exhibitors and visitors, we observed a renewed sense
of optimism. Many participating companies expressed
satisfaction with the quality of visitors, the volume of
business meetings, and the opportunities generated
during the event. While challenges remain, the fair
clearly demonstrated that the industry is eager to
move forward and reconnect with global markets.
Trade fairs have always played a critical role in revitalizing
business activity, especially during periods of economic
uncertainty. We sincerely hope that the momentum
generated by HOMETEX Istanbul will contribute to
new partnerships, stronger export performance, and
increased commercial activity in the months ahead.
Home textiles represent far more than a manufacturing
sector. After food and healthcare, textile products are
among the most essential needs of modern life. As
long as people continue to build homes, seek comfort,
and improve their living environments, our industry
will remain relevant and necessary. Economic cycles
may bring periods of growth and slowdown, but the
fundamental demand for home textile products will
continue to exist across every market in the world.
What distinguishes our sector is its remarkable ability
to combine functionality, aesthetics, innovation,
and sustainability. Today, home textiles are not only
products of daily use but also reflections of lifestyle,
culture, and consumer expectations. This dynamic
nature ensures that the industry continues to evolve
and offer new opportunities.
As we publish this issue, we remain confident in the
long-term strength of the global home textile market.
Challenges will come and go, markets will rise and
fall, but the innovation, entrepreneurial spirit, and
manufacturing expertise that drive this industry will
continue to shape its future.
On behalf of the Home Textile Exports team, I would like
to thank all the companies, industry professionals, and
readers who continue to support our publication. We look
forward to following the developments that will emerge
from the positive energy generated at HOMETEX and
sharing them with you in the months ahead.
We wish all our readers successful business partnerships,
growing exports, and a prosperous season ahead.
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Group Chairman
Hüseyin Ferruh IŞIK
Publisher
İSTMAG MAGAZİN
GAZETECİLİK YAYINCILIK
İÇ VE DIŞ TİC. LTD. ŞTİ.
Managing Editor (Responsible)
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Editorial Consultants
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Correspondents
Elke ARORA
Domestic Advertising Manager
Adem SACIN
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Hakan SOZTUTAN
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8
TRENDS
Trends 2027 will equip fairgoers with design insights to navigate the latest trends shaping the industry,
across three directions: RE-DECORATE, RE-CONNECT, and RE-USE. (Photo: Messe Frankfurt)
Intertextile Shanghai Home Textiles Autumn Edition 2026 will spotlight forward-looking
design directions and evolving consumer demand, as the global home and lifestyle market
continues to adapt to sustainability priorities, emotional well-being, and diversified living
spaces. Taking place from 18 – 20 August 2026 at the National Exhibition and Convention
Canter (Shanghai), the fair will present its latest trend theme, ‘BREATHE UP!’, developed
in collaboration with leading international trend forecaster NellyRodi Agency, alongside
expanded product categories, and the debut of the Home Textiles Lifestyle Zone.
Intertextile Shanghai
Home Textiles unveils Trends 2027
alongside new lifestyle zone and
product expansion
SHANGHAI – Amid a shifting market
landscape shaped by greener consumption
policies in China, the rise of home-centric
lifestyles, and growing demand for multifunctional
and emotionally resonant interiors,
the fair serves as a key platform for trendled
sourcing, cross-sector collaboration, and
business exchange. These developments will
be reflected across four halls, from curated
displays to exhibitor showcases aligned with
emerging consumer preferences.
Guided by NellyRodi Agency, the 2027 trend
directions are developed by a committee
including the agency’s Founder and
Trendsetter Ms Nelly Rodi, Global Creative
Director Ms Cécile Rosenstrauch, and Founder
and Design Director of the Interior Architects
Design Mr Shen Lei. At the fair, the concept
‘BREATHE UP!’ will be brought to life through a
dedicated trend area featuring curated spaces
and immersive installations, offering visitors a
preview of the season’s key directions.
‘BREATHE UP!’ reflects a renewed search
for balance and vitality in an increasingly
complex world. Inspired by the rhythm of
breathing, the theme explores how design
can restore emotional well-being, reconnect
individuals with their surroundings, and open
new creative possibilities at home. It captures
a shift from purely functional living spaces
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TRENDS 9
towards environments that nurture both body
and mind, a transition that will be echoed in
product innovations presented onsite.
The concept unfolds through three key
textile directions. RE-DECORATE celebrates
expressive interiors, where bold aesthetics,
rich textures, and artisanal craftsmanship
transform the home into a stage for
individuality and creativity. RE-CONNECT
embraces a softer, more mindful approach,
combining pared-back design with intelligent
functionality to generate calm, restorative
spaces. RE-USE highlights circular thinking,
encouraging experimentation with recycled
materials and innovative processes to redefine
sustainability as both practical and aesthetic.
New zone and offerings reflect lifestyle
convergence, emerging demand
In response to the continued expansion
of lifestyle-driven consumption, and the
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10
TRENDS
growing desire for more holistic, well-beingoriented
living environments, the fair will also
introduce the Home Textiles Lifestyle Zone,
bringing together complementary categories
such as carpets, wallpapers, aromatherapy,
and home accessories. Featuring highlighted
exhibitors such as Simple Home and Zhejiang
Nine home Co Ltd, this new zone reflects the
growing integration between home textiles
and broader lifestyle products, as consumers
increasingly seek cohesive, experience-led
living environments. It also broadens the
show’s offering, providing visitors with a more
comprehensive resource across core home
textiles and a wider range of home products.
Meanwhile, the fair will expand its commerce
product scope, tapping into a fast-growing
segment in consumer market and reflecting
the increasing integration of digital shopping
experiences into everyday lifestyles. With
the growing adoption of e-commerce
platforms and digital retail tools in brand
strategies, this addition aims to help
exhibitors capture emerging opportunities
and reach new customer groups.
Aligned with China’s policy direction
towards sustainable development, green
consumption, and commercial refurbishment,
the fair will further spotlight exhibitors
specialising in contract business and ecofriendly
innovations, helping to meet rising
demand for low-carbon, wellness-oriented,
and future-ready living spaces. These better
positions the fair to connect exhibitors with
buyers in the hospitality, contract, and
public sectors seeking practical solutions
that support sustainable operations and the
ongoing upgrading of built environments.
Intertextile Shanghai Home Textiles – Autumn
Edition is organised by Messe Frankfurt (HK) Ltd;
the Sub-Council of Textile Industry, CCPIT;
and the China Home Textile Association (CHTA).
HTE HOME TEXTILE EXPORTS
JUNE 2026

BERLİN

TOGO
Yenice Mahallesi Aşağı Çayır Sokak No: 13/A İnegöl / BURSA
WhatsApp: +90 544 899 61 23T: +90 224 715 36 50
e-mail: behcet.caglar@gurcagtekstil.com.tr | instagram: gurcagtekstil
www.gurcagtekstil.com.tr

16
EVENTS
As part of the Transforming
Leadership Summit 2026,
the panel titled “Resilience
in Global Competition: The New
Roadmap for Exports” held
Moderated by Vahap Munyar, General
Coordinator of Ekonomi Gazetesi, the panel
brought together Türkiye’s leading CEOs and
prominent business leaders. During the session,
our Chairman Osman Uğurlu emphasized
that the transformation taking place in global
trade has completely reshaped the competitive
landscape in the textile and apparel industry,
making the following remarks:
“The supply chain disruptions experienced
after the pandemic, geopolitical tensions,
rising energy costs, and changing trade
policies have ushered in a new era in global
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EVENTS 17
countries such as India, Pakistan, Bangladesh,
and Vietnam solely on the basis of low labor
costs. We cannot play the game by their
rules. Türkiye’s path should not be price
competition, but value competition.
While the EU’s textile and apparel imports
increased by 10.9% in 2025, Türkiye’s textile
and apparel exports to the EU declined by
11.7%. This clearly indicates that the core
issue is not shrinking demand in Europe, but
rather the erosion of competitiveness and
loss of market share.
For this reason, we need to carefully redesign
our export roadmap. A transformation
centered on technical textiles, branding,
sustainability, and digitalization is no longer
a choice, but a necessity.”
trade. It is no longer enough to produce highquality
goods at competitive prices alone. In
the EU, practices such as the Green Deal, the
Carbon Border Adjustment Mechanism, and
the Digital Product Passport are redefining
the rules of exports, while in the United States,
protectionist trade policies are having a
similar impact. Therefore, we must accurately
interpret the transformation in global trade
and determine our direction accordingly.”
TÜRKİYE’S PATH IS NOT PRICE
COMPETITION, BUT VALUE COMPETITION
“Today, it is impossible for us to compete with
SUSTAINABILITY MAY APPEAR TO BE
TODAY’S COST, BUT IT IS TOMORROW’S
TICKET TO MARKET ACCESS AND THE
EXPORTER’S NEW COMPETITIVE PASSPORT
“Sustainability practices are no longer
merely an environmental preference; they
are becoming a prerequisite for market
access. In particular, the regulations
implemented by the European Union are
opening the door to a new era for exporters.
Sustainability regulations will provide
a significant competitive advantage
for companies that are prepared, while
creating serious costs and burdens for
those caught unprepared.”
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EVENTS
It is clear that, in the short term, this
process increases costs and operational
burdens for our companies. However, in
the medium and long term, a sustainable
production model will provide exporters
with a substantial competitive advantage.
“Today, major brands such as the Inditex
Group and H&M are setting targets for 100%
recycled and circular production. It will be
inevitable for countries that fail to adapt
to this transformation to fall behind in the
global market.”
A TRACEABILITY STEP IN THE GLOBAL
JOURNEY OF TURKISH TOWELS
“Under our Turkish Towels brand initiative,
which we launched with the vision of
promoting the deep-rooted heritage and
manufacturing strength of Turkish towels
more powerfully to the world, we signed a
cooperation agreement with ETKO to establish
a traceability and certification infrastructure.
Through this project, we aim for the
Turkish Towels brand to become not
only an indication of origin, but also an
internationally recognized, verifiable, and
sustainable quality standard.
Today, producing high-quality products
alone is no longer sufficient in the global
market. The raw materials used, the
production processes involved, the
environmental impact, and compliance
with sustainability criteria are now just
as important as the product itself. In the
language of tomorrow’s trade, traceability is
becoming one of the most critical elements
of trust and competitiveness.
With the standards we are establishing, we
aim first to strengthen the value of the Turkish
Towels brand in the U.S. market and, in the
following stages, worldwide, while positioning
Denizli’s high-quality production capabilities
even more strongly on the global stage.”
HTE HOME TEXTILE EXPORTS
JUNE 2026

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22
EVENTS
CIFF Guangzhou 2026
concludes successfully!
Record international attendance confirms CIFF’s global leadership.
The 57th China International
Furniture Fair (CIFF Guangzhou
2026) has successfully
concluded at the Canton Fair
Complex in Pazhou, further
consolidating its position as the
world’s leading platform for the
global furniture industry.
Held across two phases (March 18–21 and
March 28–31, 2026), the exhibition spanned
850,000 square meters across 90 halls,
bringing together over 5,100 brands from 36
countries and regions, reaching a new record
in exhibitor participation.
The fair welcomed 353,106 professional
visitors from 185 countries and regions,
including 64,291 overseas attendees,
marking a significant +13.2% increase and
setting a new all-time high.
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EVENTS 23
At a time marked by geopolitical complexity
and global market uncertainty, this growth
in international attendance sends a clear
signal: CIFF Guangzhou is increasingly
recognized as the global hub of the
furniture industry and a must-attend event
for its key players worldwide.
An Evolving Platform Driving Industry
Transformation
Guided by the theme CONNECT · CREATE,
CIFF Guangzhou continues to evolve
beyond the traditional trade fair model,
positioning itself as a platform where design,
manufacturing and global trade converge.
Its strength lies not only in scale, but in its
ability to bring together a complete ecosystem
of resources, enabling business development,
industry exchange and innovation across the
entire furniture value chain.
The participation of 1,582 new exhibitors
(31.8% of the total) reflects the dynamism of
the platform and its growing
New Lifestyles, New Market Directions
The 2026 edition placed strong emphasis
on emerging lifestyles and evolving
consumer needs.Within the Home Furniture
exhibition, new thematic zones — Healthy
Aging, Pet Home, Massage Chairs /
Function Sofas and New Retail — highlighted
key directions shaping the market.
The Healthy Elderly Living Themed Exhibition,
featuring nearly 60 companies, presented
integrated solutions combining senior-friendly
furniture, smart care technologies and
service systems, addressing the rapid growth
of the silver economy.
Meanwhile, the Living with Pet – Pet Home
& Supplies Themed Exhibition, with around
40 companies, showcased the expanding
pet-related sector, covering the entire supply
chain from furniture and smart devices to
accessories and services.
At the same time, the CIFM/interzum
guangzhou has launched the “ Global Debut
Gala”, collaborating with 10 leading equipment
manufacturers, and presenting 24 strategic
new products for the first time on-site.
A Fully Integrated Industry Ecosystem
Through its three major exhibitions —
Home Furniture (430,000 sqm), Office &
Commercial Space (240,000 sqm) and CIFM/
interzum guangzhou (170,000 sqm) — CIFF
Guangzhou once again demonstrated its
ability to present a complete and integrated
furniture supply chain platform.
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EVENTS
From design and lifestyle to manufacturing
and materials, the exhibition connects
upstream and downstream sectors within a
single, coherent system.
Design Driving Value
Design continued to play a central role in
driving industry upgrading and value creation
at CIFF Guangzhou 2026. A total of 227
design brands (+9% YoY) were featured, with
11 design hall clusters covering 96,000 sqm,
highlighting the growing influence of design
across the entire industry chain.
The CD Awards (CIFF Guangzhou Design
Awards) received 675 entries (+7.7%), reflecting
the increasing vitality of design innovation.
At the same time, 15 themed design
exhibitions fostered cross-disciplinary
exploration, opening new perspectives on the
future of home living.
Strengthening Global Connections
CIFF Guangzhou 2026 further reinforced
its role as a global connector, bringing
together manufacturers, designers,
buyers and industry professionals from
around the world. International promotion
activities, domestic roadshows and a digital
communication network reaching over 130
million views significantly expanded the
exhibition’s global reach.
Dedicated platforms such as Interbiz Club,
Design Community and Elite Community
supported high-quality networking and
business matchmaking.
At the same time, digital innovations —
including AI-powered assistants, intelligent
navigation systems and real-time interaction
tools — enhanced both visitor experience and
operational efficiency.
A Strong Signal for the Future
The success of CIFF Guangzhou 2026
reflects a broader transformation of the
furniture industry towards a more design
driven, technology-enabled and globally
connected ecosystem.
With record international participation and
continuous evolution, CIFF Guangzhou confirms
its role as the platform where the future of the
furniture industry is actively taking shape.
HTE HOME TEXTILE EXPORTS
JUNE 2026

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e-mail: info@karagoztextile.com

30
EVENTS
FDI to Be Held Under the Motto
“Where Design Leads”,
Shaping the Future of Design
Furnishings & Design Istanbul (FDI), the global meeting point
for the furniture and interior design ecosystem, will open its doors
for the third time on 24–26 September 2026. Organized
this year under the motto “Where Design Leads,” the exhibition
will bring together design vision, a curated platform structure,
a high-quality business network, and global visibility under one roof.
Positioning design not merely as an aesthetic
element but as a driving force that shapes
the industry, FDI aims to connect Türkiye’s
growing manufacturing and design
capabilities with the international trade
ecosystem. Having welcomed more than 100
brands and over 26,000 visitors from 38
countries at its previous edition, the exhibition
is preparing once again to become one of
the most important gathering points for the
global design community.
Bringing together the competitive
manufacturing strength of the Turkish
furniture and interior design industry
with a strong design vision, Furnishings &
Design Istanbul (FDI) continues to stand
out as a platform that contributes to the
transformation of the sector. Organized by
the Federation of Furniture Associations
(MOSFED) at the Istanbul Expo Center from
24–26 September 2026, FDI Istanbul will
unite the global design ecosystem through its
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EVENTS 31
lead. This approach, which gives meaning to
spaces, strengthens brand identities while
also enabling differentiation.
At FDI, not only products are exhibited; ideas
are discussed, brands are positioned, new
collaborations are established, and market
dynamics are reshaped. In line with this
vision, we have structured our exhibition
around five strategic pillars: a qualified
brand ecosystem, thought leadership in
design, collaboration and connectivity,
regional reference, and global visibility.”
The Design Ecosystem of the Future Takes
Shape Under the FDI Roof
Focusing on sustainability, innovation, design,
and contemporary production models, FDI
Istanbul is preparing to take its multi-layered
structure even further in its third edition. The
exhibition is not only a commercial platform
MOSFED Chairman
Ahmet Güleç
curated platform structure, qualified business
approach, and international design focus.
Aiming to connect Türkiye’s design and
production capabilities with leading buyers
from the global trade network, the exhibition
will once again highlight the defining role of
design in the industry under this year’s motto,
“Where Design Leads.”
In addition to product display areas featuring
design-driven collections, the exhibition will
showcase FDI Stage & Talks, the Designer-to-
Business (D2B) Program, Design Circle, New
Horizon, the FDI Lounge, as well as exhibition
and installation spaces. These multi-layered
experience zones will provide brands with
powerful opportunities to tell their stories
through diverse, design-focused formats.
FDI Istanbul 2026 Built Around Five
Strategic Design Pillars
Stating that FDI Istanbul has evolved
beyond the traditional trade fair model into
a multi-dimensional platform where design
shapes the future, MOSFED Chairman
Ahmet Güleç commented on this year’s
motto, “Where Design Leads”:
“We believe that design is not merely a
language of form, but also a culture of living,
a way of thinking, and a strategic approach.
Our motto, ‘Where Design Leads,’ emphasizes
design’s ability to guide, transform, and
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EVENTS
where products are displayed, but also a
venue where ideas are generated, design
agendas are discussed, and perspectives on
the future of the industry are developed.
Within this framework, the FDI Stage &
Talks program will host leading speakers
from Türkiye and around the world, with
sessions focusing on design, creative
economies, sustainability, digitalization,
and industry transformation. Over the
course of three days, topics such as better
production, stronger marketing models, nextgeneration
collaborations, and the future of
networking culture will be explored from a
multidimensional perspective.
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EVENTS
As a result, FDI will go beyond commercial
interaction to become a powerful
knowledge platform that fosters intellectual
production and industry dialogue.
The Designer-to-Business (D2B) Program,
which brings designers and manufacturers
together through meaningful collaborations,
will pave the way for new partnerships.
Meanwhile, the New Horizon Exhibition will
provide visibility for independent designers
and next-generation creative ideas.
The Design Circle, organized each year
around a different theme, will highlight the
multi-layered nature of design through its
curatorial approach and spatial experience.
Special exhibitions and installation areas will
further strengthen the cultural and intellectual
dimension of FDI Istanbul, presenting selected
brands, projects, and design narratives that
explore the relationship between design and
art from fresh perspectives.
The FDI Lounge, positioned at the intersection
of all these structures, will serve as a dedicated
meeting space that fosters communication
among stakeholders, encourages idea
exchange, and supports natural interaction.
The Selective Intelligence Behind FDI: The
Design Committee
One of the strongest pillars of FDI Istanbul is
its Design Committee, composed of respected
professionals from various disciplines.
Responsible for shaping the exhibition’s
curatorial framework, content direction, and
alignment with the “Where Design Leads”
vision, the committee transforms the event
into a highly qualified industry gathering with
strong program coherence.
Chaired by Alpay Er, academician and industrial
designer, the Design Committee consists of:
• Ahmet Raşit Karaaslan –
Interior Architect and Designer
• Aynur Yılmaz – Architect
• Cem Cemal Çobanoğlu –
Senior Interior Architect
• Cengiz Ayyıldız – Strategic Content Consultant
• Ece Yalım –
Industrial Designer and Interior Architect
• Erdem Akan –
Designer, Curator, and Educator
• Şule Koç – Industrial Designer
Together, the committee plays a key role in
ensuring that FDI Istanbul continues to serve
as a distinguished platform where design
leadership, innovation, and global industry
dialogue converge.
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40
TRENDS
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TRENDS 41
Architect Ahu Akın’s
“Homes
with Stories”
manifesto
Transform the old, build the soul:
Meaning, sustainability,
and personal touches take center
stage in 2026 decoration trends.
As the home furnishing season begins,
conventional rules in the world of decoration
are being rewritten. Perfect showroom
aesthetics are giving way to spaces that
feel lived-in, tell a story, and establish an
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42
TRENDS
emotional connection with their users.
Architect Ahu Akın summarizes today’s
interior design philosophy in one sentence:
“What makes a home beautiful
is not the furniture, but the meaning
it generates.”
According to Akın, design is not merely an
aesthetic composition; it is the process of
developing a story that brings together
the past, present, and future within the
same space. In particular, transforming and
reusing old furniture and objects lies at the
heart of both sustainability and the new
understanding of luxury.
Modern Homes No Longer Seek Perfection,
but Character
One of the most striking shifts in today’s
homes is the move away from “perfect yet
soulless” spaces. Akın notes that homes filled
entirely with brand-new, flawless pieces
may initially appear impressive, but over
time they can generate a monotonous and
distant atmosphere. In contrast, objects with
a history bring depth to a space through their
marks, textures, and small imperfections.
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TRENDS 43
When combined with modern lines, they
generate a balanced yet powerful ambiance.
The home is no longer a showroom — it is a
personal storytelling space. People now seek
meaning rather than ostentation.
Is Every Old Object Truly Valuable?
Not every old item is a decorative treasure.
Akın explains whether an object is worth
transforming through three key criteria:
Form:
The Skeleton of Design
Pieces with balanced proportions, strong
lines, and timeless aesthetics are always
open to transformation. Weak form limits
every intervention made to the object.
Material:
The Determiner of Quality
Solid wood, fine craftsmanship, and highquality
surfaces increase both durability and
the success of transformation.
Memory:
The Emotional Power of a Space
Sometimes, even a technically imperfect
piece can become the strongest element of a
space because of the story it carries.
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44
TRENDS
In short:
“Form determines feasibility,
while memory determines value.”
From Sustainability
to the New Understanding of Luxury:
Upcycling Is on the Rise
Architect Ahu Akın states that sustainability in
decoration is no longer a trend, but a necessity.
Transforming old furniture and objects:
• Consumes less energy compared
to new production,
• Reduces carbon footprint,
• And significantly lowers costs.
However, the real shift lies in perception:
today’s luxury is no longer defined by
“new and expensive,” but by being original,
sustainable, and story-driven.
Ahu Akın’s approach highlights the beginning
of a new era in decoration: homes must now
be not only aesthetic, but also emotional,
sustainable, and personal. And perhaps the
most important statement is this:
“The soul of a space is shaped
by the stories of the objects within it.”
HTE HOME TEXTILE EXPORTS
JUNE 2026

TEKSTİL VE PROMASYON
Oruç Reis Mahallesi Tekstilkent Caddesi Tekstilkent
G/2 10 AD No:44 Esenler / İstanbul / TÜRKİYE
Gsm: +90 532 292 35 57 | T: +90 212 438 20 02
e-mail: servetbasoglu@libertahome.com.tr
info@libertahome.com.tr
instagram: servetbasoglu
telegram: Ledeyna_Seccade
www.libertahome.com.tr

www.isatekstil.com.tr

Hoben Tekstil Limited Şirketi
Hacıeyüplü Mahallesi
3162 Sokak No:26/2C
Merkezefendi - Denizli / TÜRKİYE
Gsm: +90 539 930 68 68
www.hobiema.com

50 OVERVIEW
A structural shift is now essential
for Türkiye’s textile industry
Rising cost pressures, a widening
skills gap, and rapidly shifting
global competition dynamics
clearly show that Türkiye’s textile
industry can no longer rely on
its traditional production model.
For the sector to move forward
sustainably, it must establish a
productivity- and technologydriven
structure without delay.
Root causes of contraction in Türkiye
Over the past two years, both labor and
energy unit costs have increased significantly.
Financial expenses and exchange-rate
volatility further complicate capacity planning
for manufacturers.
• Labor costs are now higher than in many
competing countries.
• Energy expenses account for up to 12–35%
of total product cost.
• Price-based competition is no longer
sustainable in low value-added product groups.
Education and talent gap
The current workforce’s training level and
its ability to adapt to modern production
processes remain limited. While many
employees can manage routine tasks, futureoriented
skills in efficiency, digitalization,
and technology are insufficient. At the topmanagement
level, resistance to change and
a tendency to protect the status quo are
widespread. Talented employees often leave
due to mobbing, performance pressure, or lack
of upward mobility. This restricts organizational
learning, weakens innovation capacity, and
makes it difficult to implement productivityenhancing
technologies effectively.
This landscape clearly shows that Türkiye
must shift from a price-driven competition
model to one built on productivity +
technology + human capital.
How global manufacturers are managing
this challenge
Asian producers
• Expanding automation and digital
monitoring across production lines.
• Rapidly deploying renewable-energy
investments.
• Stabilizing costs through state-supported
energy tariffs and carbon-reduction
programs.
Eastern Europe
• Investing in micro-automation to boost
efficiency.
• Using cooperative energy-procurement
models to gain cost advantages.
HTE HOME TEXTILE EXPORTS
JUNE 2026

Anadolu Mahallesi Yoncalı Havuz Caddesi Yıldız Sokak No: 2/A Yıldırım - BURSA / TURKIYE
web: www.dizayntekstil.com | e-mail: dizaynperde4@gmail.com

52 PROFILE
OVERVIEW
North Africa (Egypt, Morocco, Tunisia)
• Maintaining competitiveness with low labor
costs and incentivized energy pricing.
• Attracting demand through proximity to the
EU and logistical advantages.
Other low-cost competitor countries
(Pakistan, India, Uzbekistan, Turkmenistan)
• Flexible labor and production: Seasonal and
flexible employment optimizes labor costs.
• Energy and raw-material management:
State-supported tariffs and bulk purchasing
reduce cost fluctuations.
• Logistics: Fast access to markets and
free-trade agreements strengthen
competitiveness.
• Basic automation and digital monitoring
improve efficiency, waste rates, and energy
optimization.
Common denominator
Across all these regions, energy efficiency,
digitalization, renewable energy, and
flexible labor models play a central role in
minimizing cost pressure.
A practical solution package for Türkiye
A. Short Term (0–12 months) – Highest impact
/ fastest results
• Comprehensive Energy Efficiency Master Plan
• Shared renewable-energy models (solar /
biomass)
• Digitalization and micro-automation initiatives
B. Medium Term (1–3 years) – Strategic
transformation
• Transition to high value-added segments
such as technical textiles, functional fabrics,
and recycled-fiber-based products.
• Reskilling programs in data literacy,
equipment optimization, and maintenance
technologies.
• Simplifying energy and R&D incentives and
making them long-term and predictable.
• Strengthening corporate culture to support
motivated, innovative, and future-oriented
managers and employees.
Transformation is not a choice - it is a necessity
Türkiye’s textile industry can no longer
compete through low-cost production. The
new competitive model must be built on
efficiency, technology, energy management,
flexible human-resource structures, and high
value-added product development. Global
examples clearly show that transformation
is not optional-it is essential. With the right
steps, today’s contraction can become not a
setback, but the beginning of a stronger and
more sustainable competitive model.
HTE HOME TEXTILE EXPORTS
JUNE 2026

Doubling and Twice Double
Folding & Rolling Machines
Precision Plaiting Machines
Fabric
İns p e c t i o n Ma ch i n e s
Packaging Machines
Beam Winding Machines
Plaiting & Rolling Machines
Panayır, 7. Okul Sokak No: 50, 16250 Osmangazi - Bursa / TURKIYE
T: +90 224 211 59 40 | Gsm: + 90 533 653 03 25
web: www.maktekgrup.com | e-mail: info@maktekgrup.com

Plise Perde Sistemleri
Zebra - Stor Perde & Plise Perde Sistemleri

www.winsuntekstil.com
WİNSUN
TEKSTİL SAN. VE TİC. LTD. ŞTİ.
Anadolu Mahallesi 2. Çiğdem Sokak No: 16
Yıldırım - Bursa / TÜRKİYE
Tel: +90 537 817 66 37
+90 538 289 63 93 | +90 553 830 10 40
e-mail: info@winsuntekstil.com
export@winsuntextile.com
web: winsuntekstil.com

58
TECHNOLOGY
Digitalization ushers
in a new era
in textile machinery
Digitalization is increasingly shaping new investments
in textile machinery, driving higher efficiency, lowering operational
costs and supporting more sustainable production models.
As the textile industry enters 2026, digital
transformation is accelerating across
production infrastructures. In Türkiye,
recent machinery investments are shifting
strongly toward automation, data-driven
management and solutions compatible with
Industry 4.0. Companies aiming to boost
competitiveness while keeping costs under
control are prioritizing machines integrated
with digital technologies. This trend has
become an essential strategy particularly for
manufacturers with a strong export orientation.
A growing focus on efficiency-driven
production
Rising labor costs and global competitive
pressure are pushing producers toward
machinery and production lines that can
deliver higher output with fewer resources.
Thanks to new-generation digital systems,
production lines can now be monitored in real
time, with automated fault detection, energy
optimization and maintenance planning all
managed from a single control point. This
approach not only increases efficiency but
also significantly reduces the cost impact of
production errors. Industry experts note that
smart sensors used especially in dyeing and
finishing lines have notably reduced water
and energy consumption.
Sustainable machine technologies
gain momentum
In textiles, sustainability is no longer just an
environmental expectation but an economic
necessity. Energy-efficient motors, low-
HTE HOME TEXTILE EXPORTS
JUNE 2026

60
TECHNOLOGY
water-use dyeing machines and digital control
systems that support waste management are
becoming central to new investment decisions.
This growing demand for eco-friendly
technologies strengthens Türkiye’s competitive
position in global markets while also easing
certification processes for manufacturers. The
shift toward sustainability-focused production
technologies aligns with the industry’s longterm
growth strategies.
Türkiye accelerates its machinery
renewal trend
As of 2026, a large share of textile
manufacturers are planning to upgrade their
existing machinery. These renewal steps not
only increase production capacity but also
help companies secure a stronger place in
export markets. Experts emphasize that the
normalization of digital transformation across
production processes will make Türkiye a
more strategic player in the textile machinery
landscape. With ongoing technology
investments, the industry is expected to
become faster, more flexible and more
competitive in 2026 and beyond.
HTE HOME TEXTILE EXPORTS
JUNE 2026

%100 BLACKOUT
PLEATED SHADES
EN İYİ ÜRÜN VE FİYAT
GARANTİSİ İLE
Firmamız, %100 Blackout fon kumaşı ve pilise perde
kumaşı üretimi yapmaktadır. Ürün geliştirme ve
çeşitliliği konusunda ARGE çalışmalarımız
hızla devam etmektedir. Otel karartma fonluk,
renk ve desen çalışması özel olarak yapılabilir.
İletişim kurmanızı tavsiye ederiz
"Tüm ürünlerimiz,
Bursa daki modern üretim tesislerimizde,
yüksek kalite standartlarında üretilmektedir."
"Kendi tasarımımız ve kendi üretimimiz:
Kaliteyi doğrudan tesisimizden sunuyoruz."
"Aracı yok, komisyon yok; fabrikamızdan direk sevkiyat.”
info: +90 532 25 26 018

Kemalpaşa Mahallesi
Vidinli Tevfikpaşa Caddesi
Aydın Center No: 9 Daire: 102
Fatih - İSTANBUL / TÜRKİYE
+90 536 560 57 64
+90 545 330 12 76
E-mail
deniz_drug@windowslive.com

66
TECHNOLOGY
AI-driven quality control
reshapes textile production
The rapid adoption of intelligent optical inspection systems is transforming
how mills reduce waste and enhance fabric consistency.
Textile manufacturers across Europe and
Asia are rapidly adopting AI-supported
optical control systems that help detect
weaving defects, color deviations and pattern
irregularities in real time. The shift gained
momentum throughout 2025 as companies
increasingly prioritized efficiency and
sustainable resource use.
Growing demand for precise monitoring
AI-supported inspection units integrate
seamlessly with modern looms and
knitting machines, allowing teams to track
irregularities instantly. Engineers report
that these systems help reduce fabric waste
and minimize manual re-checking. Many
mills have already linked their inspection
data with planning software to streamline
daily production decisions.
Machine builders also introduced new sensor
modules capable of identifying filament breaks,
needle wear and subtle tension changes. These
tools support teams in preventing unexpected
downtime and keeping fabric output consistent
throughout long production runs.
Investments driven by global competition
Producers in Türkiye, Italy, India and
Vietnam intensified their investments this
year as global competition grew stronger.
Executives emphasize that intelligent quality
control tools now play a central role in
protecting brand reputation and ensuring
stable delivery times. New partnerships
between software developers and textile
machinery suppliers are expected to
accelerate innovation during 2026.
Industry experts predict that mills focusing
on digital integration will maintain a
competitive advantage. The trend also
supports environmental goals by reducing
energy use and limiting the amount of
rejected fabric. As demand for precision
continues to rise, the sector is preparing for
a new phase where AI-enabled monitoring
becomes an everyday standard.
HTE HOME TEXTILE EXPORTS
JUNE 2026

70
PROFILE
It is a passion for Tatiana Sivri more than
a business branch. She has been enjoying
this passion for 16 years and serving people
who love home decoration. We have recently
conducted an exclusive interview with Ms.
Sivri. She made her remarks with a clearly,
sincerely and friendly way.
Tatiana Sivri summarized their story:
“We closely follow up the latest trends in
design, colors and impressions then we
develop our own designs and products. In
our collection, we mostly have curtain fabrics
and plain group tulles. We are making
progress by constantly adding innovations.
New patterns, colors, and qualities are
our business. We are always working on
developing new products. We truly love our
work. Meeting customer demands quickly is
our job. My team and I dedicate ourselves
to this work and we get excellent feedbacks
from our customers and business partners.
We are steadily growing with secure steps.”
Deniz Tatiana Sivri
DES & SEN
HOME
offers elegant
curtain solutions
inspired by art
DES & SEN HOME combines design
expertise and textile know-how to
offer curtain fabrics and tulles that
enrich interiors with refined aesthetics.
HTE HOME TEXTILE EXPORTS
JUNE 2026

www.guzzi.com.tr
guzzi.sahmetal
Guzzi-Şah Metal Perde Aksesuar

freedomfabric freedomfabrics freedomhomee
web: www.freedomfabricshouse.com
e-mail: info@freedomfabricshouse.com
T: +90 212 447 49 49
Sanayi Mahallesi Başaklı Sokak No: 41 Güngören - İSTANBUL / TÜRKİYE
Merter Mahallesi Kirazlı Sokak No: 7/2 Güngören - İSTANBUL / TÜRKİYE
feel the cotton
COTTON SATEN
LUX POPLIN
LUX STRIPE SATEN