food Marketing - Technology 3/2026
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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3/26<br />
Vol. 40 • 31377<br />
ISSN 0932-2744<br />
Cover:<br />
Health Benefits of<br />
The Almond Advantage Wholemeal<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
Improved Cutting and<br />
Grinding of Meat<br />
Fresh Fish Every Day
FOOD<br />
INNOVATION<br />
THAT’S<br />
AHEAD OF<br />
THE<br />
CURVE<br />
17-19 NOVEMBER <strong>2026</strong> FRANKFURT<br />
Register now<br />
Where global suppliers<br />
shape tomorrow’s <strong>food</strong><br />
From functionality to flavour,<br />
powering better <strong>food</strong> outcomes<br />
WWW.FIGLOBAL.COM/EUROPE
Editorial<br />
Comfort Food for Comforting Times<br />
Travel is a privilege and an opportunity.<br />
I am fortunate because, through my<br />
job, I can see different places and get<br />
to interact with different people, I may<br />
not otherwise have got the chance to<br />
meet. This started as a child, travelling<br />
between the country I was born in and<br />
the country which was my home. As I<br />
grew up, I already knew the world was<br />
bigger than my own back yard.<br />
Sometimes travelling is more<br />
challenging and adventurous than<br />
expected. I have been fortunate<br />
to enjoy Kimchi in Seoul, Injera in<br />
Addis Ababa, Poutine in Ontario and<br />
Black Pudding in Manchester. I have<br />
tried goat, antelope and alligator<br />
and maybe some other things I<br />
haven’t realised. In another column I<br />
mentioned discovering my allergies to<br />
crustaceans. Other trips have shown<br />
me – very quickly – to be careful with<br />
street <strong>food</strong> in warmer climates.<br />
Sometimes, however, travelling means<br />
curling up in my hotel room with a<br />
box of cereal and a carton of milk.<br />
Occasionally I buy a baguette and some<br />
cheese and walk around a city until I<br />
find a park bench. Recently I agreed<br />
to meet some colleagues for dinner<br />
and got to the meeting point a few<br />
minutes early. As I arrived, musicians<br />
and dancers started their performance.<br />
Even more recently, my wife and I were<br />
wandering around a city new to us. We<br />
came across a festival specialising<br />
in rice and many varieties of paella. It<br />
was unexpected, but excellent. These<br />
are really moments I look back on wtih<br />
gratitude.<br />
As I write this, we are in the middle of the<br />
FIFA World Cup football tournament.<br />
Comfort <strong>food</strong> and beverages may<br />
have a double meaning, depending<br />
on the results. Generally though, this<br />
kind of event is still essential for the<br />
<strong>food</strong> industry. There are countless<br />
opportunities for promotion and<br />
marketing, and many larger and smaller<br />
companies will benefit. Consumption<br />
will increase and friends, neighbours<br />
and families will sit and celebrate<br />
together. Whatever snacks and drinks<br />
Ian Healey<br />
Editor-in-Chief<br />
are on the table, the entire industry can<br />
be glad of an extended six week period.<br />
When people think of comfort <strong>food</strong>,<br />
we often think of sweet things. Those<br />
who know me closer, will realise it is<br />
also true of me. But still there are the<br />
surroundings, nature, weather and<br />
people which become part of the whole.<br />
That, I really do find comforting.<br />
Sincerely<br />
If you like it – subscribe!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June 3<strong>2026</strong>
International Magazine June 2020 ISSN 2628-5851<br />
Magazine April 2020 ISSN 2628-5851<br />
2/20<br />
1/20<br />
Contents<br />
Subscribe now…<br />
Ingredients: Hydrocolloids in Pet Food, Acacia Gum's Versatility, Antioxidants<br />
Processing: Optical Sorting, Gentle Cooling, Removing Risks in Food Safety<br />
Packaging: Pouches and Printing, Sustainability, Choosing the Right Bags<br />
<strong>Marketing</strong>: Ask the Vet, Company News, Updates From the Fairs<br />
Ingredients Indispensable Fatty Acids, Dietary Fiber for Pets, Yeast<br />
Processing HPP <strong>Technology</strong>, Extruding Fish Feed, Encapsulation<br />
Packaging Canning, Recyclable Bags, Cartons<br />
<strong>Marketing</strong> The Vet's Corner, News from Fairs and Firms<br />
PetFood PRO magazine wants to<br />
emphasize the high level of quality<br />
and care in the production of pet <strong>food</strong><br />
through the choice of ingredients, the<br />
choice of technology and the choice<br />
of packaging materials.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> June <strong>2026</strong><br />
3 Editorial<br />
42 Impressum<br />
Ingredients<br />
6 Healthy, Sustainable, Delicious:<br />
Almonds have it all<br />
9 Exploring Hybrid Meat: the Pragmatic Bridge between<br />
Taste, Health and Planet<br />
11 How is AI Challenging the Food Industry?<br />
14 Vita<strong>food</strong>s Europe: Largest Event Ever<br />
16 Lighter, Finer, Milder:<br />
Wholemeal Reimagined<br />
18 Mabinlin: Unlocking the Potential of a Heat-Stable<br />
Sweet Protein for Next-Generation Food Formulations<br />
Processing<br />
International Magazine April 2019 ISSN 2628-5851<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
1/19<br />
Recycling is<br />
teamwork<br />
International Magazine October 2019 ISSN 2628-5851<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
2/19<br />
xxx<br />
21 Integrated Food Extrusion Solutions Engineered for<br />
Performance and Innovation<br />
24 Innovation in Meat Processing<br />
27 New Continuous Mixer with over 55 Years of Innovation<br />
28 Turning Change into Opportunity<br />
Ingredients Joint Health & Mobility, Yeast Extracts, Fiber<br />
Processing Batch & Continuous Mixing, Optical Sorting, Extrusion<br />
Packaging Pouches, Bags & Sacks, Tubs, Coding<br />
Ingredients Blueberries, Fiber, Sea<strong>food</strong>, Microencapsulation<br />
Processing Extrusion, Pumping and Dosing, Pellet Production<br />
Packaging Flexible Wet Packaging and Sleeving, Pouches for Treats<br />
<strong>Marketing</strong> Showcase India, Interzoo 2020 Preview<br />
Packaging<br />
30 Fersk fisk hver dag<br />
32 Next Leap forward for Iconic Packaging System<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
www.harnisch.com<br />
Departments<br />
39 IFT FIRST Annual Event and Expo<br />
41 Calendar of Events<br />
4
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
Vol. 40 • 31377<br />
ISSN 0932-2744<br />
3/26<br />
Cover:<br />
Almond products are a flavorful and<br />
protein-packed addition to many pantry<br />
basics. Thanks to almonds’ wide variety of<br />
forms and subtle buttery taste, they’re a<br />
versatile ingredient that can enhance any<br />
product without overpowering it. Whole,<br />
sliced, diced, slivered, chopped, blanched<br />
– or as almond oil, almond butter or<br />
almond flour – almonds add value in just<br />
about any application..<br />
Our Cover Story starts on page 6.<br />
Photo: Almond Board of California<br />
Cover:<br />
The Almond Advantage<br />
Health Benefits of<br />
Wholemeal<br />
Improved Cutting and<br />
Grinding of Meat<br />
Fresh Fish Every Day<br />
Wholemeal Health<br />
The health benefits of wholemeal are widely recognized. In reality,<br />
these are often associated with an undesirable appearance<br />
and sensory profile, as classic wholemeal baked goods are often<br />
dark and coarse and have a strong or slightly bitter taste. A new<br />
ingredient has now come into play, which proves that wholemeal-compatible<br />
baked products can look and taste good, opening<br />
up new opportunities. See the article on page 16.<br />
Meat Processing Innovation<br />
The new Cutting Drum is a specially designed cutting system for<br />
meat grinders. It is used in place of the conventional cutting set<br />
or a separation set and significantly expands the functionality of<br />
the meat grinder. While conventional separation sets perform<br />
well in removing hard components such as tendons, cartilage<br />
and bone fragments, they have limits. Full details on page 24.<br />
Packaging Fresh Fish<br />
The main demands in the design of a packaging line for fresh fish<br />
are efficiency, flexibility due to the large variety in retail orders,<br />
and quality control such as x-ray inspection for bones, metal and<br />
plastic. The solution consists of different processes, such as tray<br />
loading, sealing, metal detection, check-weighing, and sleeving,<br />
which needed to be optimally synchronized. See page 30.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • February 2016
Cover Story<br />
Healthy, Sustainable, Delicious:<br />
Almonds have it all<br />
Almonds in general and almonds from California in particular are healthy, they are delicious, and they are<br />
plentiful! Ian Healey joined one of the most beautiful parts of the <strong>food</strong> and farming calendar and saw the<br />
beginning of the annual cycle as the almonds start to bloom.<br />
Almonds can be enjoyed in many ways,<br />
occasions, and locations. From whole<br />
almonds to blanched, sliced and diced<br />
ones – as well as almond flour, paste,<br />
butter, oil, milk, and more – almonds<br />
are incredibly versatile, satisfying, and<br />
packed with powerful nutrition, supporting<br />
healthy and diverse diets the world<br />
over.<br />
California has a unique climate and<br />
soil but also a unique farming tradition.<br />
Almond farming is a long-term commitment.<br />
California almonds have earned their<br />
reputation as the world’s leading global<br />
producer and supplier. A com-bination<br />
of ideal growing conditions, responsible<br />
farming, and decades of scientific<br />
research has made California the heart<br />
of global almond production.<br />
Orchards generally produce for 25 years,<br />
yielding their first crop three years after<br />
planting. The end of February is the time<br />
when the trees have been pruned, the<br />
bees come and do their work and the<br />
blossoms begin to develop. The orchards<br />
are a blaze of color and the fragrances<br />
feel like they come from heaven.<br />
From March to June, almond kernels<br />
mature and grow to full size, with the shell<br />
hardening around it – both protected by<br />
a fuzzy outer hull. Once the spring rains<br />
stop and the weather heats up, farmers<br />
begin irrigating their orchards to support<br />
the growing crop, taking great care to<br />
ensure that each drop of water is used<br />
responsibly and efficiently. Also at this<br />
time, green almonds can be harvested<br />
for various culinary uses.<br />
From August through October, mechanical<br />
shakers harvest the crop by<br />
vigorously shaking the trees so that the<br />
almonds fall to the ground. Protected<br />
by their outer hulls and shells, they then<br />
dry naturally for 7–10 days before being<br />
swept into rows. After that, a harvester<br />
machine drives over the rows, vacuuming<br />
the nuts up into a cart that brings them<br />
6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Cover Story<br />
to the edge of the orchard for transport<br />
to the next stop on their journey.<br />
Each almond variety is harvested<br />
separately, so this process typically<br />
happens two to three times per orchard.<br />
During this period, almond trees begin<br />
building the pieces that will become the<br />
next year’s crop, so farmers take care<br />
to give the trees what they need for this<br />
important stage.<br />
After harvest, almonds go to a huller/<br />
sheller facility where the kernels pass<br />
through a roller to remove the hull,<br />
shell and any debris from the orchard,<br />
such as sticks and rocks. Almond<br />
farmers practice a zero-waste approach,<br />
ensuring everything an orchard grows is<br />
put to use.<br />
Almonds are one of the most<br />
researched <strong>food</strong> products<br />
Since 1973, the California almond<br />
community, through the Almond Board<br />
of California, has supported over $89<br />
million in research to improve farming<br />
practices while minimizing environmental<br />
impacts, identifying health benefits from<br />
almond consumption, ensuring <strong>food</strong><br />
quality and safety, and identifying new<br />
uses of orchard biomass.<br />
As a responsibly-grown, plant-based<br />
ingredient with 14 different forms to<br />
aid innovation and a strong nutritional<br />
profile, product manufacturers can<br />
feel reassured that almonds are a<br />
future-proof ingredient with sustained<br />
relevance when it comes to evolving<br />
consumer demand.<br />
200+ Scientific Publications link<br />
almonds to Health Benefits<br />
Spanning two decades, almonds have<br />
over 200 peer-reviewed publications<br />
on their nutrition profile and health<br />
benefits. Research from top scientists<br />
and universities globally has uncovered<br />
that almonds may help support heart<br />
health, gut health, weight management,<br />
skin health, exercise recovery and more.<br />
All references are available on request.<br />
Almonds have officially cracked<br />
the code on worldwide demand<br />
Almond products are a flavorful and<br />
protein-packed addition to many pantry<br />
basics. Thanks to almonds’ wide variety<br />
of forms and subtle buttery taste, they’re<br />
a versatile ingredient that can enhance<br />
any product without overpowering it.<br />
30 Grams =<br />
23 Almonds<br />
The diagram shows the nutritional<br />
benefits from head-to-toe which a 30<br />
gram serving of almonds can bring.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
7
Cover Story<br />
Whole, sliced, diced, slivered, chopped,<br />
blanched – or as almond oil, almond<br />
butter or almond flour – almonds add<br />
value in just about any application.<br />
Whether paired with chocolate, added to<br />
snack mixes, or infused into energy bars,<br />
almonds are a fit for nearly every <strong>food</strong><br />
trend. The satisfying crunch and buttery<br />
mouthfeel of almonds work with a wide<br />
range of flavors and textures.<br />
Dariela Roffe-Rackind, Director Europe<br />
& Global Public Relations at the Almond<br />
Board of California, comments: “There’s<br />
a lot of innovation happening when it<br />
comes to almonds and waste. Not only<br />
are almonds a great low waste ingredient<br />
thanks to their long shelf life, California<br />
almonds are also grown in a zero-waste<br />
way, where everything is put to good<br />
use. Almonds are a great ingredient<br />
when it comes to standalone plantbased<br />
innovation because of their ability<br />
to deliver on multiple fronts - health,<br />
taste and texture - all key factors for<br />
consumers. In addition to their protein<br />
content, almonds pair well with other<br />
plant proteins like legumes and lentils<br />
and their extensive portfolio of formats<br />
- including whole, sliced, slivered, flour,<br />
paste, butter, oil and milk – means there<br />
are endless possibilities for creating new<br />
and exciting plant-based products.”<br />
Three trends for <strong>food</strong><br />
professionals<br />
ABC is returning to IFT FIRST in Chicago<br />
to demonstrate how almonds can be<br />
an essential ingredient for innovative<br />
new products. Consumer preferences<br />
are shifting toward functional nutrition,<br />
transparency, and memorable eating<br />
experiences, giving more opportunities<br />
for almond ingredients in <strong>2026</strong>. Here<br />
are three major trends to underline how<br />
almonds can be a versatile solution.<br />
Gut health gains momentum<br />
Four in five consumers now prioritize<br />
gut health as essential to their overall<br />
wellness, and the market is responding.<br />
In 2025, 19% of new launches featuring<br />
almonds made digestive and gut<br />
health claims, with 95% highlighting<br />
almonds‘ fiber content. Most notably,<br />
prebiotic fiber claims have surged 126%.<br />
The opportunity is substantial: bread<br />
products, yoghurts, dairy alternatives,<br />
and sports bars are among the fastest<br />
growing categories with almond ingredients.<br />
Forward-thinking brands are<br />
leveraging almonds as a multi-benefit<br />
ingredient, combining gut health claims<br />
with complementary health benefits like<br />
weight management.<br />
Clean label authenticity<br />
More than one in four consumers are<br />
actively removing processed <strong>food</strong>s from<br />
their diets and are looking for brands they<br />
can trust. Consumers value simplicity,<br />
transparency, and authenticity, driving<br />
growth in claims around no additives<br />
or preservatives, organic ingredients,<br />
GMO-free status, and ethical sourcing.<br />
Currently, 40% of almond-based product<br />
launches feature clean-label positioning.<br />
Notably, “minimal processing“ claims are<br />
featured on 41% of new almond products,<br />
while environmental claims are gaining<br />
traction of nearly 12%. Categories that<br />
have the most opportunity for almond<br />
ingredients and clean label positioning<br />
include sports nutrition, cereals, desserts<br />
and dairy alternatives.<br />
Sensory sophistication<br />
Today‘s consumers don‘t just eat for<br />
nutrition. They crave multi-dimensional<br />
sensory experiences. Fifty-seven percent<br />
seek interesting texture combinations,<br />
but they also want flavor complexity,<br />
aroma appeal, and visual quality that<br />
signals authenticity and indulgence.<br />
Almonds deliver across all dimensions:<br />
from crunchy to creamy textures within<br />
a single product, from bold new flavor<br />
experiences to comforting nostalgic<br />
notes. Roasted almonds unlock complex<br />
nutty and caramel notes, while their<br />
natural appearance positions products<br />
as premium and trustworthy.<br />
For more information:<br />
www.almonds.org<br />
HEART HEALTH<br />
In a systematic review and meta-analysis<br />
(837 participants, 18 studies) from several<br />
genetically diverse groups, and for<br />
people with a range of BMIs, almond consumption<br />
was associated with re ductions<br />
in total and LDL cholesterol (the bad one)<br />
and with no effect on HDL cholesterol<br />
(the good one).<br />
HEALTHY BLOOD SUGAR LEVELS<br />
The unique nutrient package in almonds<br />
– including 4g of slow-digesting fiber,<br />
6g of plant protein, 9g of good monounsaturated<br />
fat, only 1 gram of saturated<br />
fat per 30-gram serving and zero sugar<br />
– makes them a smart choice for managing<br />
healthy blood sugar levels. Research<br />
suggests that eating a small serving of<br />
almonds (20g) before major meals may<br />
help to control blood sugar levels in adult<br />
Asian Indians (ages 18-60) with prediabetes<br />
and overweight/obesity and even<br />
reverse prediabetes in about one-quarter<br />
of the people studied.<br />
WEIGHT MANAGEMENT<br />
Multiple studies have investigated the effects<br />
of almonds on weight management<br />
when included in a healthy diet. Other<br />
studies have explored almonds’ role in<br />
weight loss and maintenance in people<br />
with overweight/obesity. Moreover, the<br />
nutrients in almonds may promote feelings<br />
of fullness, which provide energy<br />
throughout the day.<br />
EXERCISE RECOVERY<br />
Three studies have been conducted so<br />
far to explore the impact of daily almond<br />
consumption on aspects of exercise recovery<br />
such as muscle soreness, muscle<br />
damage and post-exercise muscle<br />
performance. Sports nutrition research<br />
reported that eating 57g of almonds daily<br />
for one month is associated with better<br />
recovery after exercise, including reduced<br />
feelings of post-exercise fatigue and<br />
tension, increased leg/back strength<br />
during recovery, improved mood and decreased<br />
muscle damage during the first<br />
day of recovery in 46 healthy adults who<br />
exercised less than three times per week.<br />
SKIN HEALTH<br />
Recent studies have explored how eating<br />
almonds affects wrinkle severity, skin<br />
tone and UV resistance in certain populations.<br />
Skin health clinical researchers<br />
concluded that eating almonds may help<br />
reduce facial wrinkles in postmenopausal<br />
women with sun-sensitive skin types<br />
(Fitzpatrick skin types I-II) and provide increased<br />
resistance to harmful UVB rays<br />
in young Asian women with Fitzpatrick<br />
skin types I-II.<br />
8 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Ingredients<br />
Exploring Hybrid Meat: the Pragmatic<br />
Bridge between Taste, Health and Planet<br />
By Dr Briony Sayers, ACI Group<br />
There is a thought experiment that’s<br />
worth spending time on. Imagine two<br />
scenarios. In the first, a small but<br />
committed percentage of consumers<br />
switches entirely to plant-based diets.<br />
In the second, the majority of meateaters<br />
simply consume a little less,<br />
through products that look, cook, and<br />
taste like the meat they already love.<br />
Which scenario delivers greater impact<br />
at the population scale? The answer,<br />
logically and in terms of sheer volume,<br />
is the second.<br />
That idea is the underpinning of<br />
hybrid meat, and it is why we believe it<br />
represents one of the most practically<br />
significant opportunities in the <strong>food</strong><br />
industry today.<br />
innovation happening across this<br />
space has been, and continues to be,<br />
extraordinary. Talented <strong>food</strong> scientists<br />
have developed plant proteins with<br />
remarkable functionality that get ever<br />
more indistinguishable from animal<br />
protein, and the technical progress is<br />
real. But the market, it seems, is just<br />
not quite ready.<br />
Ultimately, consumer behavior is<br />
stubborn. Taste expectations, cultural<br />
habits and price sensitivity continue<br />
to anchor the majority of shoppers<br />
to conventional meat formats.<br />
Behavioral research consistently<br />
shows that all-or-nothing dietary shifts<br />
have low long-term adherence. One<br />
often-cited 2014 study of over 11,000<br />
US adults found that five in six people<br />
who adopted vegan or vegetarian<br />
diets ultimately returned to eating<br />
meat. While the same study hasn’t<br />
been repeated since, it’s not outside<br />
the realm of possibility to think that<br />
today’s figures are similar. This is not<br />
a reason for pessimism, however, but<br />
pragmatism. And it is precisely where<br />
hybrid meat makes its case.<br />
According to Mintel data, more than a<br />
third of UK consumers who regularly<br />
Hybrid meat, products in which a<br />
portion of conventional animal protein<br />
is intentionally replaced with plantbased<br />
or alternative protein ingredients,<br />
is not a brand-new idea. Meat extenders<br />
have existed for decades. What is new,<br />
however, is the intent. Rather than<br />
diluting a product for the purpose of<br />
cost efficiency, hybrid formulations<br />
are now being designed with clear<br />
nutritional, environmental and sensory<br />
objectives. The plant-based component<br />
is selected for what it contributes, be<br />
it protein quality, fibre, texture, or its<br />
sustainability credentials, not merely<br />
for what it saves on the cost sheet. The<br />
distinction matters, and it is one we feel<br />
strongly about. It’s not reformulation by<br />
stealth, but optimisation by design.<br />
The market is telling us<br />
something<br />
It would be dishonest to talk about<br />
the rise of hybrid meat without acknowledging<br />
the broader context.<br />
The fully plant-based meat alternative<br />
category has grown more slowly than<br />
its early projections suggested. Sales<br />
have been softer than anticipated,<br />
and shelf space in some retailers<br />
has contracted. This isn’t a failure of<br />
ambition or science - the ingredient<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
9
Ingredients<br />
eat red meat or poultry now have<br />
regular meat-free days. The flexitarian<br />
majority is real and growing, but it is<br />
a majority that still wants to eat meat.<br />
Hybrid products meet them where<br />
they are, rather than asking them to go<br />
somewhere they are not yet ready to go.<br />
Placed on the meat fixture rather than<br />
the free-from aisle, a well-formulated<br />
hybrid mince or burger requires no<br />
change in shopping behavior, no<br />
revision of culinary repertoire, and no<br />
sense that something has been taken<br />
away. That last point is psychologically<br />
significant in consumer terms; loss<br />
aversion is a powerful force in decisionmaking,<br />
and hybrid formats sidestep it<br />
almost entirely.<br />
The science has caught up with<br />
the ambition<br />
For hybrid products to succeed<br />
where earlier attempts stalled, they<br />
need to perform. Sensory parity with<br />
conventional meat is non-negotiable,<br />
and this is where ingredient innovation<br />
has become genuinely exciting.<br />
Modern protein systems have made<br />
meaningful progress. Isolated pea<br />
and soy proteins, in particular, now<br />
offer the functional versatility to be<br />
integrated into hybrid formulations<br />
without compromising mouthfeel.<br />
Through our distribution partnership<br />
with IFF, at ACI Group, we supply a<br />
range of advanced soy and pea protein<br />
solutions specifically engineered<br />
for applications like these. IFF‘s<br />
SUPRO® isolated soy proteins deliver<br />
gelling, emulsification, water binding<br />
and textural stability, all properties<br />
that are critical in hybrid sausages,<br />
burgers and mince where structure<br />
and juiciness need to be maintained<br />
throughout cooking and shelf life.<br />
The RESPONSE® textured soy protein<br />
concentrates, meanwhile, provide<br />
a meat-like texture when hydrated,<br />
making them well suited to ground<br />
and reformed formats. On the pea<br />
side, TRUPRO® pea protein, which<br />
is naturally non-GMO and free from<br />
allergen labelling requirements,<br />
blends readily with other plant proteins<br />
and contributes a neutral flavor profile<br />
that allows the meat character of a<br />
product to remain dominant.<br />
The threshold at which plant inclusion<br />
starts to affect eating quality is<br />
believed to be around 30%. Below that<br />
level, evidence consistently shows<br />
that hybrid products can achieve<br />
parity or superiority against 100%<br />
meat equivalents. That’s a genuine<br />
formulation win, and for <strong>food</strong> brands,<br />
means that meaningful environmental<br />
and nutritional benefit can be delivered<br />
without the consumer needing to care<br />
about what has changed.<br />
Beyond proteins, the ingredient toolkit<br />
for hybrid meat is widening. Myceliumbased<br />
ingredients bring natural umami<br />
character and moisture-holding properties<br />
that can actually improve eating<br />
quality, reducing the risk of the flavour<br />
dilution that undermined some earlier<br />
hybrid attempts. Blended protein<br />
concentrates, combining fava bean,<br />
yellow pea, sunflower and wheat,<br />
simplify the formulation process<br />
even further, helping manufacturers<br />
to boost protein content and textural<br />
performance in a single ingredient<br />
step.<br />
The case is quantifiable, and the<br />
industry is on the move<br />
The numbers make a compelling case.<br />
Life cycle assessment data shows<br />
that replacing approximately 30%<br />
of meat content with plant protein<br />
can generate meaningful reductions<br />
in greenhouse gas emissions and<br />
land use while preserving nutritional<br />
integrity and sensory quality. Pea<br />
protein produces around 6.4 kg CO₂e<br />
per kg of protein, compared to over 178<br />
kg for beef. Even partial substitution at<br />
scale translates into material carbon<br />
savings. The World Resources Institute<br />
estimates that swapping just 30% of<br />
beef for mushrooms across ten billion<br />
burgers could equate to taking around<br />
two million cars off the road.<br />
Retailers are already moving in this<br />
direction. Lidl GB has reported<br />
extraordinary growth in alternative<br />
protein sales and is targeting plantbased<br />
protein at 25% of total protein<br />
sales by 2030. The UK Climate Change<br />
Committee recommends a 20%<br />
reduction in red meat consumption<br />
by the same date to support net-zero<br />
targets. Hybrid meat is an increasingly<br />
practical mechanism for delivering<br />
against these commitments without<br />
alienating the core customer.<br />
From a nutritional standpoint, the<br />
benefits are equally clear. Hybrid<br />
formulations typically reduce saturated<br />
fat and cholesterol while<br />
introducing dietary fiber, an important<br />
nutrient that’s almost entirely absent<br />
from conventional meat products.<br />
It is possible to retain protein levels<br />
comparable to conventional meat while<br />
meaningfully improving the nutritional<br />
profile, and for manufacturers<br />
operating under increasing pressure<br />
around public health policy and<br />
reformulation targets, that is a powerful<br />
proposition.<br />
None of this means hybrid meat is<br />
without challenges. Consistent performance<br />
at industrial scale requires<br />
sharp supply chain alignment and highquality<br />
ingredients, while regulatory<br />
definitions and labelling guidance<br />
are still evolving. And consumer<br />
understanding of the category remains<br />
underdeveloped, as many shoppers do<br />
not yet fully understand what a hybrid<br />
product is, or why it is worth choosing.<br />
As the category grows and matures,<br />
marketing investment and honest<br />
communication will be as important as<br />
formulation excellence.<br />
But that said, the trajectory is clear.<br />
Hybrid meat is on an upswing from a<br />
fairly niche innovation to a mainstream<br />
<strong>food</strong> strategy. For manufacturers,<br />
brands and retailers looking to<br />
reduce emissions intensity, improve<br />
nutritional performance, and broaden<br />
their appeal to a growing flexitarian<br />
consumer base, all without disrupting<br />
the eating experience people value,<br />
the opportunity is very significant.<br />
We see our role, as ever, as connecting<br />
the right ingredients to the right<br />
ambitions. The science is there and the<br />
market feels ready. And after 35 years<br />
of connecting the right ingredients<br />
to the right people, at ACI Group, we<br />
know how to help get it done. fmt<br />
For more information:<br />
www.acigroup.biz<br />
10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Ingredients<br />
How is AI Challenging the Food Industry?<br />
A conversation between Ian Healey, Sabine Straka<br />
and Jay Gilbert, IFT Director of CoDeveloper<br />
and Digital Products at the Institute of Food<br />
Technologists, Chicago, USA.<br />
Thanks for finding time to talk with Food <strong>Marketing</strong> &<br />
<strong>Technology</strong> magazine. We are fascinated to hear your<br />
views on Artificial Inteelligence in the <strong>food</strong> industry.<br />
FMT: How has AI influenced or<br />
transformed the <strong>food</strong> industry so far?<br />
Jay Gilbert: AI is fundamentally changing<br />
the way we think about <strong>food</strong>. How<br />
we grow it, develop it, manufacture<br />
it, distribute it, and ultimately how<br />
consumers experience it. One of the<br />
biggest shifts is that AI is forcing the<br />
industry to think differently. The <strong>food</strong><br />
industry generates enormous amounts<br />
of data, and AI gives us the ability to<br />
better analyze that information, uncover<br />
insights, and make smarter decisions<br />
more quickly. What’s exciting is that<br />
this transformation isn’t just about<br />
efficiency. It’s also about creating better<br />
products, improving sustainability,<br />
accelerating innovation, and helping<br />
companies connect with consumers in<br />
a more meaningful and personalized<br />
way. At its best, AI combines data-driven<br />
decision making with the feelings all<br />
people associated with <strong>food</strong>, such as joy,<br />
nourishment, culture, and community.<br />
What changes does this entail for<br />
agriculture, climate change, <strong>food</strong><br />
and nutrition, ingredients, ingredient<br />
lists, flavorings, <strong>food</strong> safety, shelf life,<br />
production/manufacturing processes,<br />
the optimization of operational processes<br />
and supply chains, product<br />
development?<br />
What will product development look<br />
like in the future with AI?<br />
Product development is shifting from<br />
a heavily trial-and-error process to a<br />
far more computational and insightdriven<br />
one. AI will increasingly serve as<br />
both a thinking partner and a feasibility<br />
partner, helping developers move more<br />
quickly from idea to viable prototype<br />
while reducing the number of physical<br />
iterations required. It also enables more<br />
effective experimental design, allowing<br />
teams to test smarter instead of simply<br />
testing more.<br />
What insights can be gained into<br />
consumer behavior and preferences<br />
using AI?<br />
Jay Gilbert, IFT Director of CoDeveloper and Digital Products at the<br />
Institute of Food Technologists, Chicago, USA Photo: IFT<br />
The <strong>food</strong> industry has access to enormous<br />
amounts of consumer data—from<br />
retail and restaurant behavior to social<br />
media, trend analysis, and environmental<br />
scanning. AI helps synthesize that<br />
information at a scale humans simply<br />
can’t process alone. The real opportunity<br />
lies in identifying patterns, emerging<br />
behaviors, and unmet needs faster<br />
and more effectively. Ultimately, better<br />
consumer understanding leads to better<br />
product development and stronger alignment<br />
between what companies create<br />
and what consumers actually value.<br />
How can consumer insights be incorporated<br />
into product development<br />
using AI?<br />
Consumers should remain at the center<br />
of the entire product development process.<br />
At the end of the day, <strong>food</strong> is deeply<br />
human and it’s important to remember<br />
that we’re designing products for our<br />
neighbors, families, and communities.<br />
AI can help us better understand<br />
consumer needs and behaviors, but the<br />
goal should always be to create <strong>food</strong>s<br />
that bring people joy, nourishment,<br />
health, and long-term well-being. The<br />
companies that succeed will be the ones<br />
that combine technological capability<br />
with genuine human understanding.<br />
How can AI be used to predict how the<br />
combination of certain ingredients will<br />
affect taste, texture and consumer<br />
appeal?<br />
Taste and texture are incredibly complex<br />
systems, but AI is particularly good at<br />
solving complex, data-rich problems.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
11
Ingredients<br />
By analyzing ingredient functionality,<br />
sensory relationships, scientific understanding,<br />
and consumer feedback data,<br />
AI can help predict how ingredients may<br />
interact and the resulting consumer<br />
response. That doesn’t eliminate the<br />
need for human testing or expertise,<br />
but it does significantly accelerate our<br />
ability to explore and validate promising<br />
directions.<br />
How can AI be used to predict certain<br />
trends?<br />
Many <strong>food</strong> trends actually begin outside<br />
the <strong>food</strong> industry. They’re often influenced<br />
by broader shifts in technology, culture,<br />
healthcare, restaurants, wellness, and<br />
consumer lifestyle behaviors. AI gives<br />
us the ability to analyze those leading<br />
indicators across multiple sectors<br />
simultaneously, helping companies<br />
anticipate trends earlier and respond<br />
more proactively.<br />
What impacts/changes will consumers<br />
notice? What does this mean for<br />
consumers in terms of health,<br />
preparation or convenience?<br />
Consumers will increasingly notice that<br />
products feel more aligned with their<br />
personal preferences and lifestyles.<br />
Whether it’s health-focused innovation,<br />
convenience, sustainability, or nutrition<br />
trends like GLP-1-related eating<br />
behaviors, <strong>food</strong> products will become<br />
more adaptive and responsive to<br />
evolving consumer needs. Consumers<br />
may not always recognize that AI played<br />
a role in developing those products, but<br />
they will notice that products increasingly<br />
reflect their expectations and priorities.<br />
How will AI influence the <strong>food</strong> industry<br />
in the future? What changes can be<br />
expected?<br />
AI literacy will become an essential<br />
skill across the <strong>food</strong> industry. AI alone<br />
won’t replace <strong>food</strong> scientists, but those<br />
who implement AI will. As the industry<br />
becomes more agile and dynamic,<br />
professionals will need to become more<br />
adaptable as well. There will be growing<br />
demand for people who can combine<br />
<strong>food</strong> science expertise with data fluency,<br />
systems thinking, and technological<br />
agility.<br />
What potential risks might be<br />
associated with AI?<br />
One of the biggest risks is misunderstanding<br />
or oversimplifying the<br />
technology. AI is a toolbox, and different<br />
tools are appropriate for different<br />
problems. If one application fails, that<br />
doesn’t invalidate the technology as a<br />
whole. Another misconception is that AI<br />
immediately saves enormous amounts<br />
of time for everyone equally. In reality, its<br />
value depends heavily on the individual,<br />
their expertise, and how effectively they<br />
integrate AI into their workflow. The<br />
people and organizations that learn<br />
how to use AI effectively will gain a<br />
meaningful advantage over those who<br />
resist or ignore it.<br />
How can companies protect their<br />
intellectual property whilst using AI<br />
solutions?<br />
Companies need to carefully evaluate<br />
the AI platforms they choose, particularly<br />
around data security, ownership, privacy,<br />
and contractual protections. One major<br />
strategic decision is whether to use<br />
broad, generalized AI tools or domainspecific<br />
platforms built specifically for<br />
the <strong>food</strong> industry. Domain-specific<br />
tools such as CoDeveloper often<br />
provide stronger alignment with<br />
industry processes, better safeguards<br />
for proprietary information, and more<br />
immediate usability for technical teams.<br />
Employee training is also needed about<br />
how to use AI systems and necessary<br />
safeguards to keep IP safe. Ultimately,<br />
companies need solutions they trust,<br />
both technologically and strategically.<br />
How do consumers react to AI-developed<br />
products?<br />
That’s difficult to measure because<br />
products are not explicitly marketed as<br />
12 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Ingredients<br />
Thanks for these valuable insights.<br />
We look forward to finding out more<br />
at the upcoming IFT FIRST in Chicago,<br />
especially at the AI Keynote session on<br />
July 15th.<br />
fmt<br />
For more information:<br />
www.ift.org<br />
Food_<strong>Marketing</strong>_&_<strong>Technology</strong>_R+K_<strong>2026</strong>_135x210+B.qxp_Layout 1 22.04.26 10:02 Seite 1<br />
“AI-developed.” Consumers are likely<br />
responding more to the outcomes of AI,<br />
such as products that better match their<br />
preferences, needs, and expectations.<br />
At this stage, consumers may care less<br />
about whether AI was involved and more<br />
about whether the product delivers<br />
value, quality, and trust.<br />
How is AI changing innovation cycles?<br />
AI is making innovation both faster and<br />
more continuous. Food development has<br />
always been iterative, but AI accelerates<br />
every stage of that cycle. That includes<br />
from ideation to reformulation to<br />
optimization and line extensions. It<br />
allows teams to move products to<br />
market faster while also continuously<br />
improving and adapting those products<br />
over time.<br />
DISCOVER<br />
the origin of the good colours<br />
What specific skills should young<br />
professionals be developing now?<br />
Embrace technology and make learning<br />
your greatest currency. The industry is<br />
evolving rapidly, and adaptability will be<br />
one of the most valuable skills moving<br />
forward.<br />
If you were to venture a prediction:<br />
what will be the biggest change for<br />
businesses?<br />
AI will fundamentally improve companies’<br />
ability to connect with consumers. It<br />
will help businesses better understand<br />
customer behaviors, preferences,<br />
and unmet needs while giving teams<br />
more time and capability to respond<br />
thoughtfully. Even as the industry<br />
becomes more digital, <strong>food</strong> will remain<br />
deeply personal. The brands that<br />
succeed will be the ones that use<br />
technology to build stronger human<br />
connections through <strong>food</strong>.<br />
Scan me!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> 13
Ingredients<br />
Vita<strong>food</strong>s Europe: Largest Event Ever<br />
Breaking last year’s attendance record, Vita<strong>food</strong>s Europe brought the global nutraceutical community<br />
together for three days of insight, innovation and valuable networking in Barcelona, Spain.<br />
Vita<strong>food</strong>s Europe, the world’s nutraceutical<br />
event, and leading global<br />
platform for the functional <strong>food</strong> and<br />
beverage and dietary supplement<br />
industries, has concluded its <strong>2026</strong><br />
edition, delivering its most expansive<br />
and content-rich event to date.<br />
In its most attended edition yet,<br />
Vita<strong>food</strong>s Europe welcomed 26,767<br />
attendees reflecting a 5% growth<br />
year-on-year and featured its largestever<br />
floorspace, with an additional hall<br />
introduced to accommodate increased<br />
exhibitor numbers. The event hosted<br />
more than 1,550 exhibitors, 16% up<br />
on 2025, and showcased a broad<br />
range of innovations, ingredients, and<br />
solutions. This expansion reflects the<br />
show’s alignment with the industry’s<br />
evolving needs, reinforcing its role<br />
as the platform for innovation and<br />
collaboration ahead of its 30th<br />
anniversary next year.<br />
Capturing the industry’s biggest<br />
shifts<br />
At the heart of Vita<strong>food</strong>s Europe <strong>2026</strong><br />
was its extensive content programme,<br />
with 37.5 hours of sessions and 100<br />
expert speakers tackling the trends<br />
redefining nutrition, from GLP-1-<br />
driven market shifts to the growth of<br />
beauty-from-within. Across multiple<br />
stages – including the Vita<strong>food</strong>s<br />
Europe Conference and the Insights<br />
Theatre – attendees explored the<br />
science and market forces driving<br />
new product development. Highlights<br />
included the Women’s Networking<br />
Breakfast and the Future of Nutrition<br />
Lunch & Learn, which explored how<br />
biohacking and longevity science are<br />
reshaping innovation.<br />
The Future of Nutrition Lunch & Learn<br />
featured a keynote from Professor<br />
Tim Spector OBE, Scientific Co-<br />
Founder at ZOE and Professor of<br />
Genetic Epidemiology at King‘s<br />
College London. Positioning gut<br />
health as a key lever for longevity,<br />
Spector drew on ZOE research to<br />
highlight how microbial balance<br />
influences metabolism, cognition<br />
and immune resilience, and pointed<br />
to a future where gut testing is part<br />
of routine health insight. A panel<br />
explored the “healthspan stack”,<br />
examining how biohacking is shifting<br />
towards system-based, evidence-led<br />
combinations, and what this means<br />
for the next wave of nutraceuticals.<br />
A platform for innovation and<br />
connection<br />
Connecting innovation with expertise<br />
across the entire event experience,<br />
the event provided a platform for<br />
discovery across the supply chain,<br />
with exhibitors showcasing their latest<br />
developments to attendees from more<br />
than 130 countries.<br />
The Vita<strong>food</strong>s Europe Innovation<br />
Awards also returned to celebrate<br />
the companies and ideas pushing<br />
the boundaries of nutrition, with<br />
winners announced during an<br />
exclusive ceremony following live<br />
presentations to the expert judging<br />
panel. The Startup Challenge spotlighted<br />
emerging brands to highlight<br />
the creativity that is driving the<br />
nutraceutical sector forward.<br />
Looking ahead to 2027<br />
“Vita<strong>food</strong>s Europe has always<br />
reflected where the industry is heading<br />
– and right now, that direction is<br />
faster, more science-driven and more<br />
connected than ever,” says Gareth<br />
Baguley, Brand Director, Vita<strong>food</strong>s<br />
Europe, Informa Markets. “This year’s<br />
show brought the global nutraceutical<br />
industry together not just to explore<br />
the latest innovations, but to actively<br />
shape what comes next. The record<br />
attendance and 30% increase in<br />
scheduled meetings emphasise<br />
that this community thrives on inperson<br />
collaboration, underscoring<br />
its essential role in driving industry<br />
innovation.”<br />
“Next year marks a significant<br />
milestone as we celebrate 30 years of<br />
Vita<strong>food</strong>s Europe,” continues Baguley.<br />
“The 2027 edition will celebrate three<br />
decades of progress, while looking<br />
ahead to the next era of nutraceutical<br />
innovation, with plans in place to<br />
deliver another exciting event that<br />
reflects both the industry’s impact<br />
and future potential.”<br />
fmt<br />
Save the date:<br />
Vita<strong>food</strong>s Europe will return to<br />
Barcelona 18–20 May 2027.<br />
For more information:<br />
www.vita<strong>food</strong>s.eu.com<br />
14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Where<br />
Ingredient Science<br />
Meets Applied<br />
Health Innovation<br />
IFT FIRST connects global <strong>food</strong> science and ingredient expertise<br />
to support evidence based innovation across functional ingredients,<br />
fortified nutrition, and product development.<br />
Join Us<br />
ift.org/ift-first-event<br />
July 12-15, <strong>2026</strong>
Ingredients<br />
Lighter, Finer, Milder:<br />
Wholemeal Reimagined<br />
With SNOW® SPELT Wholegrain Microgranulate, GoodMills Innovation unveils a wholemeal spelt concentrate<br />
for baked goods with added sensorial appeal<br />
GoodMills Innovation has developed a new wholemeal spelt concentrate that supports artisan bakers in<br />
the creation of products that are lighter in color, finer in texture and milder in flavor than conventional<br />
wholemeal offerings – yet with the same nutritional advantages. This is particularly appealing for those who<br />
wish to include more wholemeal in their diet but prefer lighter varieties. SNOW® SPELT is blended with light<br />
spelt flour, thus creating new possibilities for wholemeal-compatible breads, rolls and even delicate spelt<br />
baked goods.<br />
The health benefits of wholemeal are<br />
widely recognized. In reality, however,<br />
these are often associated with an<br />
undesirable appearance and sensory<br />
profile, as classic wholemeal baked<br />
goods are often dark and coarse, and<br />
have a strong or slightly bitter taste.<br />
This is precisely where SNOW Spelt<br />
comes into play, as it proves that<br />
wholemeal-compatible baked products<br />
can look and taste good. This opens up<br />
new positioning opportunities for the<br />
artisan sector.<br />
“With SNOW® SPELT, we are giving<br />
bakeries the opportunity to think about<br />
wholemeal spelt in a more nuanced<br />
way - lighter, finer and milder - without<br />
sacrificing the wholemeal advantages,”<br />
says Max Weber, Category Manager<br />
Baking & Snacks at GoodMills<br />
Innovation.<br />
In doing so, the company is responding<br />
to a trend that is relevant for many<br />
artisan bakeries - that is, the need<br />
to meet growing demand for baked<br />
goods that combine health-conscious<br />
nutrition and enjoyment for everyday<br />
consumption.<br />
Finely ground and sensorially superior<br />
SNOW® SPELT is not a classic<br />
wholemeal flour, but a concentrated<br />
spelt product. It contains components<br />
relevant to wholemeal – including the<br />
germ and bran fractions – yet with a<br />
reduced starch content. A multi-stage<br />
specialized process produces a very<br />
finely ground wholemeal concentrate<br />
16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Ingredients<br />
that differs significantly from traditional<br />
wholemeal spelt flour. It has a fine<br />
texture and milder flavor, and is lighter<br />
in color for added visual appeal.<br />
Tailor-made wholemeal<br />
combinations<br />
In practice, SNOW® SPELT is<br />
recombined with light spelt flour. For a<br />
wholemeal recipe, a ratio of 16 per cent<br />
SNOW® SPELT to 84 per cent light<br />
spelt flour is used. This creates a speltwholemeal<br />
flour blend with the familiar<br />
nutritional properties of wholemeal,<br />
yet with a lighter appearance and<br />
milder flavor profile. Furthermore,<br />
SNOW® SPELT can be used flexibly to<br />
adjust different flour types and product<br />
profiles. This means that silo flour can<br />
also be used, eliminating the need for<br />
additional storage of wholemeal flour.<br />
Technological advantages<br />
The fine particle structure is not only<br />
important for color and taste, but also<br />
processing. Thanks to micronization,<br />
SNOW® SPELT can bind more water.<br />
The finer particles integrate better into<br />
the dough and become less disruptive<br />
within the gluten network. This, in turn,<br />
has a positive effect on gas retention,<br />
volume, crumb structure and shelf life.<br />
“The particles are so fine that they<br />
integrate into the dough rather than<br />
disrupt it. This is a key reason why<br />
SNOW® SPELT enables the creation<br />
of finer and more sensorially balanced<br />
wholemeal applications,” explains<br />
Stefan Francke, product developer<br />
at GoodMills Innovation. At the same<br />
time, the fine granulation helps to<br />
produce a more uniform flour texture.<br />
Perfect for bread, rolls and fine<br />
wholemeal baked goods<br />
The market launch focuses on<br />
applications that are especially relevant<br />
to the artisan sector. These include, in<br />
particular, wholemeal spelt bread and<br />
rolls. Furthermore, SNOW® SPELT is<br />
ideal for finer wholemeal baked goods<br />
such as sponge cakes and muffins,<br />
and can be easily incorporated without<br />
any special processing requirements.<br />
GoodMills Innovation can also provide<br />
bakeries with on-site technical<br />
support and expertise on suitable<br />
combinations, and recipe solutions.<br />
About GoodMills Innovation<br />
GmbH<br />
Based in Hamburg, Germany, the company<br />
GoodMills Innovation develops<br />
clean label ingredients based on<br />
cereals and pulses for a wide range of<br />
applications in the <strong>food</strong>, bakery, snack,<br />
nutraceutical and bakery industries.<br />
The aim is always to combine maximum<br />
enjoyment with one or more added<br />
benefits: for the consumer‘s health,<br />
for example with selected dietary<br />
fibers and an improved Nutri-Score;<br />
for a sustainable planet with plantbased<br />
meat substitutes; or for more<br />
economical production by actively<br />
exploiting potential savings.<br />
fmt<br />
For more information:<br />
www.goodmillsinnovation.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
17
Ingredients<br />
Mabinlin: Unlocking the Potential of a<br />
Heat-Stable Sweet Protein for<br />
Next-Generation Food Formulations<br />
By Sofie Raae Søndergaard and Vibeke Orlien<br />
The search for better sweeteners<br />
Capparis masaikai Levl., known<br />
as mabinlang, have tennis-ball sized<br />
fruits and grow in a subtropical<br />
region in China. Interestingly, local<br />
residents chew the seeds (Figure 1)<br />
for their unique sweet taste and long<br />
aftertaste. In the seeds, the specific<br />
compound mabinlin II stands out<br />
for its remarkable sweetness. Since<br />
the <strong>food</strong> industry faces mounting<br />
pressure to reduce sugar content<br />
and improve the taste of plantbased<br />
<strong>food</strong>s, this sweet protein<br />
can be a natural promising solution<br />
for substituting refined sugar and<br />
artificial sweeteners.<br />
a 50% acetone extraction can be<br />
used, achieving up to 13% yield from<br />
defatted powder, though this method<br />
is more time- and resource-intensive.<br />
Further purification is accomplished<br />
by ammonium sulphate precipitation<br />
and, if necessary, chromatography.<br />
Sweetness and bitternessmasking<br />
Mabinlin is 100–400 times sweeter<br />
than sucrose on a molar basis<br />
and 10 times sweeter by weight,<br />
hence, in practice 8 g Mabinlin can<br />
substitute 100 g sucrose. The lowest<br />
concentration inducing taste stimuli<br />
is as low as 0.1%. For example, 1 slice<br />
of normal toast bread contains 1.5 g<br />
sugar, which can be substituted with<br />
0.15 g mabinlin. Taking a person eats<br />
2 slices per day, it sums up to 21 g of<br />
sugar per week, while using mabinlin<br />
it becomes 2.1 g protein instead.<br />
Nutritionally, 8 g Mabinlin will provide<br />
only 136 kJ, which is markedly lower<br />
than the 1,700 kJ from 100 g sucrose.<br />
What is Mabinlin?<br />
Mabinlin is a 2S albumin seed protein<br />
with a molecular weight of 12.4 kDa<br />
and has sweetness-inducing activity.<br />
The mabinlin molecule has an amphiphilic<br />
surface, meaning it has both<br />
water-attracting (hydrophilic) and<br />
oil-attracting (hydrophobic) areas,<br />
allowing it to interact with diverse<br />
substances simultaneously. Notably,<br />
mabinlin shows no obvious homology<br />
with other known sweet proteins.<br />
The crystal structure of mabinlin<br />
II, illustrated in Figure 2, reveals<br />
its remarkably ‘all alpha‘ fold and<br />
amphiphilic surface, distinguishing<br />
it from other sweet proteins. The<br />
overall structure of mabinlin is<br />
rather compact and with its unique<br />
molecular arrangement making it<br />
especially interesting for the <strong>food</strong><br />
industry.<br />
From Seed to Sweetener<br />
Extraction follows typical plant<br />
protein extraction, thus begins with<br />
defatting Capparis masaikai seed<br />
powder using petroleum ether. The<br />
most common method involves<br />
multiple extractions with 0.5 M NaCl,<br />
followed by centrifugation, dialysis,<br />
and freeze-drying. For higher yields,<br />
Figure 1: Pictures of the seed with and without the shell.<br />
18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Ingredients<br />
Moreover, mabinlin is characterized<br />
by a clean, lingering sweetness with<br />
minimal aftertaste. A key advantage<br />
is its extraordinary heat stability:<br />
Mabinlin retains its sweetness after<br />
prolonged heating at 80–100°C,<br />
making it uniquely suitable for baked<br />
goods and other heat-processed<br />
<strong>food</strong>s. Sensory evaluations reveal<br />
that mabinlin delivers a delayed but<br />
intense sweetness, which is longlasting<br />
and reminiscent of artificial<br />
sweeteners but without their typical<br />
aftertaste. We examined mabinlin<br />
extraction from dried mabinlang<br />
seeds and our preliminary sensory<br />
evaluation showed a noted initial<br />
astringency and saltiness (likely due<br />
to the extraction process), followed by<br />
a pronounced, lingering sweetness.<br />
When blended with a pea protein<br />
powder, mabinlin could partially<br />
mask the pea-derived bitterness,<br />
though some residual bitterness<br />
and astringency remained. However,<br />
mabinlin has not been tested in real<br />
<strong>food</strong> products yet.<br />
Challenges in application<br />
Despite its promise, several challenges<br />
persist. The extraction process is<br />
complex and may leave residual<br />
bitterness due to seed compounds<br />
such as 1,3-oxazolidine-2-thione<br />
(OZT). Heat treatment can reduce<br />
OZT content, but complete removal<br />
of bitterness is difficult. Additionally,<br />
the natural abundance of mabinlin in<br />
the seeds is low, making large-scale<br />
extraction currently uneconomical. To<br />
overcome these hurdles, recombinant<br />
production in microbial hosts such as<br />
E. coli and Lactococcus lactis is being<br />
explored, which could enable scalable,<br />
<strong>food</strong>-grade production and even insitu<br />
expression in dairy analogues.<br />
Product applications: From<br />
beverages to bakery<br />
Mabinlin’s heat stability and clean<br />
sweetness make it suitable for a<br />
variety of applications:<br />
• Plant-based protein shakes and<br />
beverages: Mabinlin helps mask the<br />
bitterness of pea or soya protein,<br />
improving palatability.<br />
• Dairy analogues: Potential for insitu<br />
production via fermentation,<br />
reducing sugar content while<br />
maintaining taste.<br />
• Baked goods: Its resistance to heatinduced<br />
denaturation allows use in<br />
biscuits, snack bars, and cakes.<br />
Regulatory and market outlook<br />
Mabinlin is not currently approved<br />
as a <strong>food</strong> ingredient by major<br />
regulatory bodies such as the FDA<br />
or EFSA, and safety data are limited.<br />
However, several companies are<br />
pursuing extraction, purification, and<br />
recombinant production, and patent<br />
activity is increasing, particularly<br />
around its use as a sweetener and<br />
flavor modulator. Moreover, due to<br />
its structural similarity to 2S albumin<br />
caution must be on cross-reactivity in<br />
persons suffering from nut and seed<br />
allergenicity.<br />
Conclusion and future<br />
perspectives<br />
Mabinlin is a promising sweetener<br />
tool for <strong>food</strong> developers seeking to<br />
reduce sugar, improve the palatability<br />
of plant-based proteins, and create<br />
new sensory experiences. Especially,<br />
its distinctive thermostability could<br />
enable broader use in processed<br />
<strong>food</strong>s where other sweet proteins<br />
fail, offering a robust natural<br />
solution. While challenges remain in<br />
extraction, bitterness management,<br />
and regulatory approval, advances in<br />
biotechnology and growing market<br />
interest suggest that mabinlin<br />
could soon play a significant role in<br />
next-generation <strong>food</strong> formulations.<br />
Although mabinlin II’s heat stability<br />
is well established, its stability<br />
across different pH levels remains<br />
insufficiently explored. This gap<br />
restricts its broader use in <strong>food</strong><br />
products with varying acidity, as<br />
pH can significantly impact protein<br />
function and sweetness. Addressing<br />
this research gap is essential for<br />
expanding mabinlin II’s applications<br />
as a natural sweetener in diverse<br />
<strong>food</strong> matrices. Future studies should<br />
systematically evaluate its pHdependent<br />
stability to unlock its full<br />
potential in <strong>food</strong> innovation.<br />
Figure 2: Illustration of the crystal structure of mabinlin II<br />
(https://www.rcsb.org/structure/2DS2)<br />
The molecular mechanism<br />
Mabinlin masks the bitterness of<br />
plant proteins, such as pea protein,<br />
primarily through its intense and longlasting<br />
activation of the human sweet<br />
taste receptor complex (hT1R2-T1R3).<br />
The B chain of mabinlin is the critical<br />
structural element that binds to and<br />
activates these sweet receptors. The A<br />
chain only contributes to the lingering<br />
aftertaste. This masking effect is not<br />
due to mabinlin directly interacting<br />
with or inhibiting bitter compounds<br />
or the bitter taste receptors (T2Rs).<br />
Instead, it is a sensory phenomenon<br />
known as mixture suppression: the<br />
strong, persistent sweet signal from<br />
mabinlin dominates the overall taste<br />
experience and reduces the perceived<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
19
Ingredients<br />
intensity of bitterness when both<br />
tastes are present. Since sweet and<br />
bitter tastes are detected by entirely<br />
different families of receptors—T1R2/<br />
T1R3 for sweet, and T2Rs (25–30<br />
subtypes) for bitter—the suppression<br />
occurs at the level of sensory<br />
perception rather than through direct<br />
molecular antagonism.<br />
Sensory tests confirm that while<br />
mabinlin can partially mask the<br />
bitterness and astringency of plant<br />
proteins, some residual off notes often<br />
remain. This indicates that the masking<br />
is not complete and is primarily due to<br />
the overwhelming sweet taste rather<br />
than a direct chemical interaction with<br />
bitter molecules. As a result, mabinlin<br />
is considered a promising flavor<br />
modulator for use in plant-based<br />
protein shakes and beverages, where<br />
bitterness is a common challenge to<br />
palatability.<br />
Other sweet proteins<br />
Several plant-derived sweet proteins<br />
have been identified, including<br />
thaumatin, monellin, brazzein,<br />
curculin, pentadin, and miraculin.<br />
Thaumatin is the most widely<br />
approved for use as a sweetener and<br />
flavor enhancer in many countries, but<br />
its application is limited by thermal<br />
instability, especially at neutral or basic<br />
pH, whereas monellin is extremely<br />
sweet yet loses its sweetness upon<br />
heating above 50°C. Brazzein stands<br />
out for its high heat stability and water<br />
solubility but is only recently gaining<br />
regulatory approvals and is not yet<br />
widely commercialized.<br />
fmt<br />
The Authors:<br />
Sofie Raae Søndergaard is a Food Product<br />
Developer working at Kost studio in<br />
Copenhagen, Denmark<br />
Vibeke Orlien is an Associate Professor at the<br />
Department of Food Science, University of<br />
Copenhagen, Denmark<br />
References:<br />
1. Liu X, Maeda S, Hu Z, Aiuchi T, Nakaya<br />
K, Kurihara Y. (1993) Purification, complete<br />
amino acid sequence and structural characterization<br />
of the heat-stable sweet protein,<br />
mabinlin II. European Journal of Biochemistry,<br />
211,281-287.<br />
2. Li D-F, Jiang P, Zhu D-Y, Hu Y, Max M,<br />
Wang D-C, (2008) Crystal structure of Mabinlin<br />
II: A novel structural type of sweet<br />
proteins and the main structural basis for<br />
its sweetness. Journal of Structural Biology,<br />
162(1), 50-62.<br />
3. Nirasawa S, Nishino T, Katahira M, Uesugi<br />
S, Hu Z, Kurihara Y. (1994) Structures of<br />
heat-stable and unstable homologues of<br />
the sweet protein mabinlin. The difference<br />
in the heat stability is due to replacement of<br />
a single amino acid residue. European Journal<br />
of Biochemistry, 223, 989–995.<br />
4. Internal report, unpublished results.<br />
(2025) Kost Studio and the Department of<br />
Food Science.<br />
5. Gu W, Xia Q, Yao J, Fu S, Guo J, Hu X.<br />
(2015) Recombinant expressions of sweet<br />
plant protein mabinlin II in Escherichia coli<br />
and <strong>food</strong>-grade Lactococcus lactis. World<br />
Journal of Microbiology & Biotechnology,<br />
31, 557–567.<br />
For more information:<br />
www.kostgroup.co/studio<br />
20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Processing<br />
Integrated Food Extrusion Solutions<br />
Engineered for Performance and<br />
Innovation<br />
In today’s fast-evolving <strong>food</strong> market,<br />
industrial performance depends on far<br />
more than the production equipment<br />
alone. Product quality, consistency,<br />
recipe flexibility, energy efficiency, cost<br />
control, and <strong>food</strong> safety all require a<br />
fully integrated process approach.<br />
That is exactly where CLEXTRAL<br />
delivers value.<br />
For more than 70 years, CLEXTRAL<br />
has been designing and supplying<br />
complete extrusion processing lines<br />
for the <strong>food</strong> industry, engineered for<br />
reliability, scalability, and long-term<br />
performance. From initial concept<br />
development to ongoing process<br />
optimization, CLEXTRAL supports<br />
manufacturers at every stage of their<br />
industrial journey.<br />
A Complete Process Approach to<br />
Extrusion<br />
Rather than focusing on a single piece<br />
of equipment, CLEXTRAL approaches<br />
every project as a fully integrated<br />
production ecosystem, where each<br />
process step contributes to the final<br />
product performance.<br />
CLEXTRAL complete extrusion lines<br />
are customized and built around each<br />
customer’s specific production needs.<br />
They integrate the entire process,<br />
including but not limited to:<br />
• Raw material preparation, handling<br />
and dosing<br />
• Preconditioning<br />
• Twin-screw extrusion<br />
• Shaping and cutting<br />
• Drying<br />
• Coating and seasoning<br />
• Cooling and conveying<br />
This end-to-end process expertise<br />
allows CLEXTRAL to optimize<br />
interactions between each production<br />
stage, ensuring superior product<br />
consistency, repeatability, and<br />
operational reliability across a wide<br />
range of recipes and production<br />
capacities.<br />
Industry-Leading Twin-Screw<br />
Extrusion Expertise<br />
At the heart of every CLEXTRAL line<br />
is advanced twin-screw extrusion<br />
technology.<br />
CLEXTRAL technology provides<br />
exceptional control over thermal and<br />
mechanical parameters through highly<br />
modular process configurations, a<br />
critical advantage when manufacturing<br />
products with demanding nutritional,<br />
functional, and sensory requirements.<br />
With a broad portfolio of extruders<br />
ranging from R&D and pilot-scale<br />
systems to high-capacity industrial<br />
production lines, CLEXTRAL helps<br />
customers seamlessly scale from<br />
product innovation to full commercial<br />
manufacturing.<br />
The modular screw design and barrel<br />
length, the diversity and quality of<br />
the metallurgy, and robust machine<br />
construction deliver unmatched<br />
versatility for <strong>food</strong> applications including:<br />
• Snacks and baby snacks<br />
• Breakfast cereals and directexpanded<br />
products<br />
• Functional ingredients (e.g.<br />
caseinates) and encapsulated<br />
flavors<br />
• Emulsifiers and bakery ingredients<br />
• Infant nutrition products<br />
• Modified flours and starches<br />
• Breadcrumbs<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
21
Processing<br />
• Texturized vegetable proteins (TVP)<br />
• Specialty and next-generation <strong>food</strong><br />
applications<br />
Designed for Flexibility and Future<br />
Growth<br />
As <strong>food</strong> markets become increasingly<br />
segmented and consumer expectations<br />
continue to evolve, production<br />
flexibility has become a key competitive<br />
advantage.<br />
CLEXTRAL designs complete lines with<br />
future adaptability in mind, allowing<br />
manufacturers to evolve their production<br />
capabilities without redesigning the<br />
entire installation.<br />
Recipe changes, product shape<br />
variations, throughput adjustments,<br />
or additional process steps can all be<br />
integrated efficiently thanks to the<br />
modular architecture of CLEXTRAL<br />
systems.<br />
This flexibility enables manufacturers<br />
to protect long-term investments while<br />
responding quickly to evolving consumer<br />
trends and market opportunities.<br />
Process Engineering and Product<br />
Co-Development<br />
One of CLEXTRAL’s greatest strengths<br />
is its ability to engage early in the<br />
product development cycle and support<br />
customers every step of the way, from<br />
initial concept to full-scale industrial<br />
production.<br />
CLEXTRAL engineering and R&D teams<br />
work side-by-side with customers to<br />
transform innovative product ideas<br />
into commercially viable manufacturing<br />
solutions, with a highly collaborative<br />
and hands-on approach throughout the<br />
project lifecycle.<br />
Through its dedicated R&D centers,<br />
CLEXTRAL enables customers to:<br />
• Validate products and recipes<br />
feasibility<br />
• Optimize formulations and process<br />
parameters<br />
• Conduct pilot-scale trials<br />
• Secure industrial scale-up<br />
Beyond its internal expertise, CLEXTRAL<br />
also provides customers with access<br />
to a global ecosystem of R&D partners,<br />
application experts, and contract<br />
manufacturing networks across every<br />
major region of the world.<br />
This global proximity enables customers<br />
to access local technical expertise,<br />
regional market insights, pilot production<br />
capabilities, and faster project execution;<br />
wherever they operate.<br />
By combining global resources<br />
with close customer collaboration,<br />
CLEXTRAL helps reduce industrial risk,<br />
accelerate time-to-market, and ensure<br />
that product ambitions translate<br />
into reliable and scalable industrial<br />
performance.<br />
Full Integration of Peripheral<br />
Equipment<br />
The performance of an extrusion<br />
line depends as much on peripheral<br />
systems as on the extruder itself.<br />
CLEXTRAL designs and integrates<br />
all critical supporting technologies<br />
required for complete line efficiency,<br />
including:<br />
• Bag and tote bag emptying stations<br />
• Mixing systems<br />
• Precision dosing systems<br />
• Preconditioners<br />
• Diverse cutting systems<br />
• High-efficiency dryers<br />
• Sweet and savory coating systems<br />
• Cooling and conveying equipment<br />
By mastering the full process<br />
environment, CLEXTRAL ensures<br />
technological consistency, optimized<br />
energy consumption, and simplified<br />
day-to-day operations.<br />
Long-Term Support Across the<br />
Entire Equipment Lifecycle<br />
CLEXTRAL’s commitment extends far<br />
beyond equipment delivery.<br />
22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Processing<br />
As a long-term industrial partner, the<br />
company provides comprehensive<br />
lifecycle support services, including:<br />
• Commissioning and operator<br />
training<br />
• On-site and remote technical<br />
assistance<br />
• Dedicated teams’ trainings and<br />
Short Courses<br />
• Wear and spare parts management<br />
• Modernization and upgrade<br />
programs<br />
• Yearly preventive maintenance<br />
audits<br />
• Trials for process optimization or<br />
product development<br />
This full-service approach helps<br />
customers maximize uptime,<br />
maintain production continuity, and<br />
continuously improve operational<br />
performance.<br />
Global Reach for International<br />
Projects<br />
With a strong international footprint<br />
and commercial operations across<br />
multiple continents, CLEXTRAL<br />
supports customers worldwide<br />
while adapting projects to local<br />
requirements, including:<br />
• Regulatory standards<br />
• Raw material availability<br />
• Energy constraints<br />
• Regional market expectations<br />
This global experience enables<br />
CLEXTRAL to deploy complete<br />
extrusion lines with confidence and<br />
consistency anywhere in the world.<br />
Beyond Equipment: A Strategic<br />
Partner for Food Extrusion<br />
Success<br />
Designing complete extrusion lines for<br />
<strong>food</strong> production is about far more than<br />
assembling machines.<br />
It requires deep process expertise,<br />
market understanding, industrial<br />
reliability, and a long-term commitment<br />
to customer success.<br />
Through its advanced engineering<br />
expertise, integrated process approach,<br />
and customer-focused collaboration<br />
model, CLEXTRAL continues to help<br />
<strong>food</strong> manufacturers worldwide develop<br />
innovative products, optimize industrial<br />
performance, and build scalable, futureready<br />
production capabilities.<br />
To learn more about CLEXTRAL’s<br />
complete extrusion solutions and<br />
discuss your next <strong>food</strong> innovation<br />
project, visit our team at IFT FIRST in<br />
Chicago, July 13–15, at Booth #3351.<br />
We look forward to connecting with <strong>food</strong><br />
industry professionals, R&D teams, and<br />
manufacturing leaders to explore the<br />
future of <strong>food</strong> extrusion together.<br />
For more information:<br />
www.clextral.com<br />
fmt<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
23
Processing<br />
Innovation in Meat Processing<br />
The Seydelmann Cutting Drum – Material Upgrading and Product Safety in a league of their own<br />
The Seydelmann cutting drum, a further<br />
development of the separation set, is a<br />
specially designed cutting system for<br />
meat grinders. It is used in place of the<br />
conventional cutting set or a separation<br />
set—consisting of grinder blades and<br />
hole plates—and significantly expands<br />
the functionality of the meat grinder.<br />
While conventional separating<br />
sets perform well in removing hard<br />
components such as tendons, cartilage,<br />
and bone fragments, they reach their<br />
limits with soft components and<br />
especially foreign objects, as the meat<br />
undergoes pre-grinding before it finally<br />
encounters the end hole plate, which is<br />
designed as a separation plate. There,<br />
all previously chopped foreign objects<br />
smaller than the holes in the final hole<br />
plate escape and are not discharged as<br />
separate.<br />
In the cutting drum - unlike conventional<br />
separating sets - the unwanted components<br />
and foreign bodies are not further<br />
pre-ground and thus do not end up as<br />
small particles in the final product.<br />
The cutting drum enables both the<br />
reduction of the raw material to the<br />
desired particle size and the reliable<br />
removal of unwanted components—<br />
such as connective and supporting<br />
tissue, cartilage, tendons, bone fragments,<br />
and pieces of skin and rind—in<br />
a single operation. In addition, foreign<br />
objects, such as plastic residues<br />
(splinters from E2 crates, plastic film, or<br />
even pieces of disposable gloves), can<br />
be reliably separated.<br />
The cutting system consists of a support<br />
spacer for additional guidance, an<br />
attached cutting worm, the perforated<br />
drum, and the pneumatic discharge<br />
valve. The cutting worm presses the<br />
soft material through the holes in the<br />
perforated drum and cuts it off with the<br />
sharp edges of the worm flights only<br />
after it has entered these holes, while<br />
harder and/or tougher material—i.e., the<br />
unwanted components as well as foreign<br />
objects—is transported further toward<br />
the discharge valve and discharged there.<br />
Product safety through foreign<br />
object separation<br />
Due to more restrictive regulations<br />
and requirements, such as the use of<br />
packaging and protective films or the<br />
increased use of disposable gloves and<br />
plastic aprons, the risk of foreign body<br />
contamination is rising. By consistently<br />
changing the color of plastics and films<br />
from white, red, or transparent to blue,<br />
even the smallest foreign objects are<br />
visible to the consumer in the final<br />
by Andreas Seydelmann, left, Managing<br />
Partner and Stefan Geisen, Sales Manager,<br />
Butcher, Food Technologist, both with<br />
Maschinenfabrik Seydelmann KG<br />
product. Splinters from E2 crates and<br />
other plastic containers are a common<br />
source of foreign objects. Potential<br />
recalls caused by this are not only<br />
expensive but also cause enormous<br />
damage to the company’s reputation.<br />
Processing result and cross-section<br />
like a meat grinder<br />
Unlike with a soft separator, the raw<br />
material is not compressed. The result is<br />
high-quality ground meat with a defined,<br />
mosaic-like texture—not a pressed meat<br />
paste. Studies by the German Institute of<br />
Food <strong>Technology</strong> (DIL) have shown that<br />
the juice-holding capacity is significantly<br />
higher than with conventional cutting or<br />
separating units. This means better pH<br />
stability and thus extended shelf life,<br />
better color stability, and consequently<br />
more appealing products.<br />
The separated components are collected<br />
and discharged in a controlled manner<br />
via a pneumatic discharge valve. In this<br />
process, the pressure of the product<br />
flow itself acts to open the pneumatic<br />
cylinder. Only when enough separate<br />
has been collected and is resting against<br />
the cylinder does the pressure rise high<br />
enough to exceed the counterpressure<br />
of the pneumatic system; as a result,<br />
the cylinder remains open until the<br />
separated product has been discharged.<br />
Subsequently, the counterpressure of<br />
the pneumatic cylinder prevails again.<br />
Ground meat (turkey) and separate (tendons, cartilage, and foreign objects)<br />
Controlled foreign object separation<br />
supports operational quality and safety<br />
concepts and contributes to compliance<br />
with stringent regulatory requirements.<br />
24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Processing<br />
Sample calculation: Upgrading pork rind<br />
For companies, this means greater<br />
product safety, reduced liability risk, and<br />
strengthened brand trust.<br />
Cost-saving potential through<br />
material upgrading and material<br />
improvement<br />
A key advantage of the cutting drum also<br />
lies in targeted material upgrading—see<br />
the example below. By separating the<br />
lean and fat fractions - a process known as<br />
defatting—the quality of the end product<br />
is significantly improved and upgraded<br />
by at least one commercial grade. In this<br />
process, a portion of the fat is separated<br />
from the raw material, resulting in leaner<br />
ground meat. Undesirable connective<br />
tissue can also be removed at the same<br />
time, though this is not always the<br />
primary focus in this case. Through this<br />
material upgrading alone, the purchase<br />
of the machine with the cutting system<br />
typically pays for itself in less than a year.<br />
The processing of whole pork shoulders,<br />
with the aim of separating the lean and<br />
fat portions (so-called defatting), takes<br />
place in two steps. In the first pass, only<br />
the lean meat is ground at low discharge<br />
pressure, while fat, cartilage, tendons,<br />
and bone fragments are separated, as<br />
are foreign particles. The recovered lean<br />
meat can now be used, for example, to<br />
produce raw sausage products.<br />
The separated material is then passed<br />
through the cutting drum again, this<br />
time at a higher outlet pressure (back<br />
pressure) of the discharge cylinder.<br />
The pressure is set so that only the fat<br />
is ground, while hard parts and foreign<br />
particles are reliably discharged. Due to<br />
its high connective tissue content, the<br />
fat obtained in this way corresponds<br />
to the much more expensive cheek fat<br />
and is ideal for improving the binding in<br />
cooked sausages.<br />
In addition to its use as a conventional<br />
separator or for defatting, the cutting<br />
drum also offers many other possibilities<br />
for material improvement. The following<br />
four examples illustrate successful<br />
applications:<br />
- The removal of rind and, consequently,<br />
the extraction of fat from<br />
Cost savings in burger production<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
25
Processing<br />
smaller sections that are difficult and<br />
time-consuming to process using a rindremoving<br />
machine, with the separated<br />
rind scraps themselves also being<br />
further utilized.<br />
- Removing bile ducts from livers in<br />
preparation for liver sausage production.<br />
- Extracting head meat or highquality<br />
fat from whole masks—cooked<br />
or raw—while reliably separating out<br />
collagen and hard particles.<br />
- Separation of bony tendons from<br />
turkey drumsticks during the production<br />
of ground turkey.<br />
There are many other applications, including<br />
those outside of meat processing.<br />
Non-contact cutting without metal<br />
abrasion<br />
The system is designed to operate<br />
with a cutting worm and a perforated<br />
drum with a pneumatic discharge<br />
valve. The system operates in a meat<br />
grinder without the use of traditional<br />
cutting components such as grinder<br />
blades or hole blades. Installation is<br />
very simple and intuitive. The cutting<br />
drum is available as an option for all<br />
Seydelmann grinders in sizes E 130, G<br />
160, and U 200.<br />
A key technical feature of the cutting<br />
drum is the minimal distance between<br />
the cutting worm and the perforated<br />
drum. This allows the raw material<br />
to be ground without contact. Unlike<br />
conventional cutting sets, where<br />
grinding blades run directly against<br />
hole blades, there is no metal-to-metal<br />
contact and thus no abrasion, which in<br />
turn prevents metal contamination.<br />
Metal contamination in the final<br />
product is undesirable for several<br />
reasons. First, it can lead to<br />
discoloration in sliced products due to<br />
the corrosion of metal particles, which<br />
appear unappetizing to the consumer<br />
and can be misinterpreted (blood<br />
spots). Second, the abrasion particles<br />
themselves, even if very small, can<br />
be visible, particularly in light-colored<br />
products, such as cheese. For sensitive<br />
products, contamination from metal<br />
abrasion is generally undesirable and<br />
viewed critically; think, for example, of<br />
baby <strong>food</strong>.<br />
The contact-free design without metal<br />
abrasion significantly reduces wear<br />
and ensures very long component<br />
service life. The parts do not need to<br />
be reground until much later—service<br />
life of up to 10,000 tons is possible.<br />
At the same time, mechanical<br />
resistance in the process is reduced<br />
due to lower friction, which has a<br />
positive effect on energy consumption,<br />
heat input, and product quality.<br />
Low product stress and minimal<br />
heating<br />
The non-contact cutting principle<br />
ensures that the raw material is<br />
processed with particular care.<br />
Mechanical stress is significantly<br />
lower than with conventional cutting<br />
sets or cutting and separating<br />
systems. Cell structures remain<br />
largely intact, product smearing is<br />
prevented, and the particle structure<br />
remains stable. This has a very<br />
positive effect on juice retention and<br />
pH stability.<br />
In addition, energy input is very low,<br />
resulting in a temperature increase<br />
that is up to 60 percent lower than with<br />
conventional cutting or separation<br />
systems. This minimal heating<br />
protects the protein structure,<br />
preserves color and binding capacity,<br />
and creates optimal conditions for<br />
downstream processes.<br />
Higher throughput with reduced<br />
energy consumption<br />
The perforated drum has a significantly<br />
larger surface area with more<br />
holes than a conventional endhole<br />
blade in a meat grinder. This<br />
significantly increases the cutting<br />
and discharge area. Compared to<br />
conventional cutting or separating<br />
sets, a throughput that is approximately<br />
15 to 20 percent higher is<br />
achieved.<br />
Despite the increased throughput,<br />
energy consumption decreases<br />
because the material is processed with<br />
less mechanical resistance and with<br />
less friction. This combination of higher<br />
production capacity and lower energy<br />
consumption leads to a sustainable<br />
increase in operational efficiency.<br />
Cost-efficiency and low operating<br />
costs<br />
In addition to improving product quality,<br />
the cutting drum also delivers economic<br />
benefits. The absence of metal-to-metal<br />
contact reduces wear to a minimum,<br />
significantly lowering the need for<br />
replacement parts and maintenance<br />
costs. The long service life of the<br />
components between regrinding cycles<br />
sustainably reduces ongoing costs. The<br />
cutting drum and cutting worm can be<br />
easily reground multiple times.<br />
Additionally, the higher throughput<br />
ensures increased productivity per unit<br />
of time. Combined with reduced energy<br />
consumption and improved raw material<br />
utilization, this results in noticeable cost<br />
savings in day-to-day production.<br />
Opting for a cutting drum does not<br />
preclude the use of conventional cutting<br />
sets on the same meat grinder—these<br />
can still be used if the product requires<br />
it, such as when grinding fillings.<br />
When using the cutting drum in<br />
conjunction with a Seydelmann AU<br />
200 U Universal Grinder, the need not<br />
only for a soft separator but also for a<br />
frozen meat grinder or any flakers and<br />
frozen meat choppers is eliminated<br />
- a major advantage, as significantly<br />
less production space is required, and<br />
maintenance costs are reduced. For<br />
processing frozen meat—entire blocks<br />
down to minus 25 degrees Celsius are<br />
possible—a conventional cutting set is<br />
simply used. This results in a true 3-in-1<br />
solution for cost-effective operation with<br />
minimal space requirements.<br />
Conclusion<br />
The Seydelmann cutting drum combines<br />
product safety, material upgrading,<br />
texture-preserving grinding, reliable<br />
foreign material separation, and<br />
high cost-effectiveness in a compact<br />
attachment system for meat grinders.<br />
With contact-free cutting, minimal<br />
energy input, and increased throughput,<br />
it represents a technically mature<br />
solution. This makes it a future-oriented<br />
component for modern, quality-oriented<br />
meat processing facilities.<br />
fmt<br />
For more information:<br />
www.seydelmann.com<br />
26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Processing<br />
New Continuous Mixer with over 55<br />
Years of Innovation<br />
Leading solids handling and<br />
processing equipment maker,<br />
Ajax Equipment from the UK, has<br />
produced a <strong>food</strong> grade, stainless<br />
steel continuous mixer combining<br />
the company’s mixing and hygienic<br />
production innovations into a single<br />
machine. The Ajax twin mixer is<br />
designed to quickly and efficiently<br />
achieve the mix desired, whilst also<br />
minimizing the downtime required<br />
between production runs.<br />
An inverter rated motor offers a<br />
range of speeds for operation and the<br />
ability to alter the degree of mixing<br />
intensity, making the mixer a very<br />
flexible processing machine. Different<br />
mixes can be realised by using<br />
either the LynFlow ribbon augers<br />
or paddle augers which are readily<br />
interchangeable within the mixer.<br />
The twin mixer’s LynFlow paddle<br />
or ribbon screws work together to<br />
provide gentle yet thorough mixing,<br />
ensuring a homogenous mix without<br />
compromising on the integrity of the<br />
ingredients with the ribbons offering<br />
a more gently combining action than<br />
the modest shear intensity offer by<br />
the paddle augers. The mixer features<br />
a profiled casing which ensures all<br />
the ingredients are mixed actively by<br />
the sweep of the screws preventing<br />
any ‘dead’ areas where material could<br />
otherwise build up.<br />
Cleaning is easy as the highly polished<br />
mixer has covers giving great access<br />
to the internals and the augers can<br />
even be withdrawn from the machine<br />
from one end without disturbing the<br />
drive end arrangement. The mixer<br />
can be filled with water and cleaning<br />
fluid when its integrated blanking<br />
plate is fitted to the outlet. With the<br />
covers down the mixer can be safely<br />
run as normal and the actions of the<br />
rotating screws being highly effective<br />
in helping to remove any remaining<br />
product.<br />
“Food production is one of the most<br />
demanding processes with producers<br />
wanting to deliver a variety of high<br />
quality products safely and efficiently,<br />
often with delicate ingredients. The<br />
design of Ajax’s mixer ensures both<br />
hygienic and effective production, while<br />
the use of quick release augers provides<br />
flexibility by enabling manufacturers<br />
to easily switch between different<br />
types of screws for mixing different<br />
products,” commented Eddie McGee,<br />
Managing Director, Ajax Equipment.<br />
“From delicate nuts and cereals to<br />
sticky syrups, potato products and<br />
even chocolate pastes and inclusions,<br />
Ajax ensures every mixer meets the<br />
needs of each ingredient. Having built<br />
this new ‘state of the Ajax art’ mixer, we<br />
can support our customers fully with<br />
the possibility of having hands-on use,<br />
practical trials and rentals.”<br />
Invest in Testing<br />
Ajax Equipment recommends<br />
starting any solids handling project<br />
by learning about the material and its<br />
characteristics. Investing in materials<br />
testing provides essential information<br />
for the design process and delivers<br />
significant value over the service life<br />
of a mixer for most materials. For<br />
particularly demanding materials, such<br />
as the friable or cohesive ingredients<br />
frequently encountered in <strong>food</strong><br />
production, testing is of tremendous<br />
value.<br />
fmt<br />
For more information:<br />
www.ajax.co.uk<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
27
Processing<br />
Turning Change into Opportunity<br />
The Endress+Hauser Global Forum <strong>2026</strong> brought together international decision-makers and experts from<br />
the process industry<br />
The second Endress+Hauser Global Forum recently took place at Messe Basel, Switzerland. It brought<br />
together decision-makers and experts from around the world to discuss the future of the process industry.<br />
The focus was on how companies can shape the ever-present transformation taking place in such a way that<br />
they create value, increase competitiveness and enable sustainable progress.<br />
Transformation is no longer the<br />
exception but the norm in today’s<br />
process industry. Digitalization and<br />
artificial intelligence are changing<br />
the way we work, and the circular<br />
economy is gaining importance. At the<br />
same time, geopolitical influences,<br />
regulatory requirements and<br />
demographic change are presenting<br />
companies with challenges. “But<br />
all these developments also open<br />
up new opportunities – for greater<br />
productivity, lower emissions<br />
and innovative business models,”<br />
says Dr Peter Selders, CEO of<br />
Endress+Hauser.<br />
Thinking ahead to the future<br />
At the event, themed ‘Driving<br />
sustainable<br />
transformation<br />
together,’ renowned thought<br />
leaders demonstrated in Inspiring<br />
Sessions how companies can<br />
identify trends and risks and turn<br />
disruption into opportunity. US<br />
economic futurist Jonathan Brill<br />
addressed the anticipation of change<br />
in a volatile environment. Goutam<br />
Challagalla, Professor of Strategy<br />
and <strong>Marketing</strong> at the IMD Business<br />
School in Lausanne, explained how<br />
sustainability becomes a competitive<br />
advantage.<br />
Futurist Nikolas Badminton discussed<br />
the importance of circular economy<br />
principles for corporate growth and<br />
resilience. Dr Katharina Herrmann,<br />
Chief Human Resources Officer at<br />
Hubert Burda Media, spoke about<br />
building future-proof workforces. And<br />
Jennifer Zhu Scott demonstrated<br />
how artificial intelligence is evolving<br />
from a technological promise into a<br />
strategic success factor. The Hong<br />
Kong-based entrepreneur is an AI<br />
investor and CEO of the data center<br />
solutions provider Power Dynamics.<br />
From vision to practice<br />
Building on the Inspiring Sessions in<br />
the main plenary, participants could<br />
delve deeper into specific topics<br />
in numerous Insight Sessions. In<br />
these compact, practice-oriented<br />
group sessions, customer and<br />
partner companies collaborated<br />
with Endress+Hauser to present<br />
actual use cases, report on their<br />
experiences and share success<br />
factors. Topics covered include,<br />
for example, the opportunities and<br />
pitfalls of using artificial intelligence<br />
or partnerships and technologies for<br />
industrial sustainability.<br />
“We want to identify what really works<br />
and delivers the greatest benefit,”<br />
says Peter Selders. “No company can<br />
overcome today’s challenges alone.<br />
Only through open dialogue and<br />
trusting partnerships can we master<br />
the existing complexity and accelerate<br />
positive change. The Global Forum<br />
is the platform for sharing ideas,<br />
sparking innovation and moving from<br />
vision to implementation.”<br />
The program was rounded out with<br />
factory tours in the Basel region<br />
as well as an exhibition where<br />
Endress+Hauser, together with<br />
subsidiaries and partner companies,<br />
presented new products, systems and<br />
solutions for operational efficiency<br />
and sustainability. The exhibition also<br />
includes exclusive insights into work<br />
on product innovations.<br />
fmt<br />
Around 1,200 representatives from customer and partner companies attended the Endress+Hauser<br />
Global Forum <strong>2026</strong> in Basel, Switzerland. Photo: Endress+Hauser<br />
For more information:<br />
www.endress.com<br />
28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
PROCESS TECHNOLOGY&COMPONENTS<br />
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Packaging<br />
Fersk fisk hver dag<br />
SEALPAC A6max traysealer supports renowned Norwegian sea<strong>food</strong> manufacturer<br />
in supplying fresh fish every day<br />
By Marcel Veenstra<br />
Located in Hagan, close to Oslo in<br />
Norway, Domstein Sjømat, part of<br />
the Norwegian Domstein Group,<br />
processes and packages fresh sea<strong>food</strong><br />
at highest quality standards. Under<br />
its motto “Fersk fisk hver dag” (“Fresh<br />
fish every day”), the company provides<br />
sea<strong>food</strong> products to all major retailers<br />
in Norway. Several years ago, Domstein<br />
Sjømat decided to boost its packaging<br />
department by investing in a brand-new<br />
SEALPAC A6max traysealer to run both<br />
vacuum skin and modified atmosphere<br />
packaging. Marcel Veenstra spoke with<br />
Mr. Kestutis Krasauskas, Production<br />
Manager at Domstein Sjømat, about<br />
how this investment assists the<br />
company in living its motto.<br />
Still a family company<br />
The company Domstein was<br />
established in 1925, more than 100<br />
years ago, by Rasmus Domstein,<br />
grandfather of the current owners.<br />
Rasmus was a fisherman who started<br />
a small processing business, mainly<br />
based on traditional methods like<br />
salting and drying of fish. After the<br />
second world war, his son Knut<br />
Domstein took over the business. He<br />
introduced new technologies, such<br />
as freezing and fillet production. The<br />
operation gradually increased, and<br />
in the 1990s, Domstein expanded<br />
significantly. The company became<br />
strongly committed to ensuring that<br />
Norwegian consumers have access<br />
to high-quality sea<strong>food</strong>, resulting<br />
in the establishment of nationwide<br />
distribution in 2005. After several<br />
rounds of restructuring, the business<br />
was continued in Domstein Sjømat in<br />
2014. Today, Domstein Sjømat is one<br />
of the largest suppliers of sea<strong>food</strong><br />
within Norway. The business also<br />
includes sales and distribution of<br />
fresh sea<strong>food</strong> products to wholesale,<br />
catering, hotels, and restaurants. As<br />
such, Domstein has developed from a<br />
small local fish business into a modern<br />
sea<strong>food</strong> company with operations<br />
across Norway. It is still a family-owned<br />
company, now in its third generation,<br />
which is quite unique in the industry.<br />
Experienced in production<br />
technology<br />
Domstein has companies all over<br />
Norway, for example in Kristiansand,<br />
Stavanger, Bergen, Trondheim, and<br />
Tromsø. At its brand-new building<br />
in Hagan, near Oslo, around 10 to 15<br />
people engage in the production of<br />
retail packs every day, all depending<br />
on the volumes. They package on<br />
average 1.5 tons of fish daily, but this<br />
can add up to 5 tons on peak days. The<br />
retail department has two automated<br />
packaging lines, its flagship being the<br />
line with a SEALPAC A6max traysealer<br />
purchased in 2023.<br />
Kestutis Krasauskas is Production<br />
Manager at the factory in Hagan. He<br />
joined the company in April 2025, but<br />
he already has 15 years of experience<br />
in sea<strong>food</strong>. Born in Lithuania, he<br />
later moved to Scotland, to end up in<br />
Norway working for sea<strong>food</strong> companies<br />
like Mowi and Lerøy. Kestas, as he<br />
likes to be called, explains: “My main<br />
responsibilities include overseeing<br />
daily production operations, ensuring<br />
product quality and <strong>food</strong> safety, and<br />
managing the production team. I have<br />
full personnel responsibility, including<br />
planning shifts and creating a good and<br />
efficient working environment. I am also<br />
responsible for procurement related<br />
to production, ensuring that we have<br />
the right raw materials and packaging<br />
available at the right time. In addition,<br />
I have technical responsibility for<br />
our production equipment, including<br />
monitoring performance, coordinating<br />
maintenance, and collaborating with<br />
suppliers and technicians to resolve<br />
issues. I work closely with departments<br />
such as Quality, Logistics, and Sales to<br />
ensure smooth operations, and I am<br />
continuously focused on improving<br />
efficiency, reducing waste, and<br />
optimizing processes.”<br />
The SEALPAC A6max traysealer allows for consistent sealing without headaches.<br />
Committed to quality, freshness,<br />
and sustainability<br />
Fresh fish every day, a commitment to<br />
quality and freshness, is in the blood<br />
vessels of the company. It starts with<br />
the fresh sea<strong>food</strong> from approved<br />
fisheries and Norwegian waters only,<br />
mainly the West and North coast. From<br />
there, quality control and traceability<br />
are guaranteed throughout the entire<br />
production chain. Within Kestas’<br />
production area, this is also practiced<br />
in the daily team meeting before<br />
production, where every team member<br />
participates in the improvement of<br />
30<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Packaging<br />
the packaging process. Furthermore,<br />
the company is extremely strict on<br />
avoiding cross-contamination through<br />
allergens, which means they often do<br />
not run the two packaging lines at the<br />
same time.<br />
Domstein Sjømat differentiates itself<br />
from competitors mainly through its<br />
combination of nationwide distribution,<br />
product quality, and focus on<br />
sustainability. Kestas explains: “When<br />
raw materials arrive, we conduct quality<br />
checks on temperature, freshness,<br />
appearance, and documentation.<br />
Only approved raw materials are<br />
used in production. In the production<br />
process, we follow strict hygiene<br />
and <strong>food</strong> safety standards, including<br />
HACCP principles. We focus on correct<br />
handling, temperature control, and<br />
minimizing processing time to maintain<br />
freshness and product quality. We also<br />
ensure full traceability throughout the<br />
process, from raw material to finished<br />
product, which allows us to quickly<br />
identify and manage any deviations.<br />
In addition, we continuously monitor<br />
production parameters and work<br />
on improvements to reduce waste,<br />
optimize yield, and ensure consistent<br />
product quality.”<br />
Strong guidance by local<br />
packaging experts<br />
In 2023, Domstein Sjømat purchased<br />
a SEALPAC A6max traysealer. Kestas:<br />
”I was not working at Domstein at that<br />
time, but from my understanding, one<br />
of the key buying reasons was the high<br />
sealing quality and consistency, which<br />
is especially important for maintaining<br />
product freshness and shelf life. The<br />
machine also offered high output<br />
and stable performance, which fits<br />
well with our production needs.”<br />
MPack A/S, long-time distributor for<br />
SEALPAC traysealers in Norway, was<br />
strongly involved in the process. It<br />
had been selling unique equipment to<br />
produce industrial fish bait (a so-called<br />
alginate sausage line) to a different<br />
subsidiary of the Domstein Group. For<br />
the new packaging facility of Domstein<br />
Sjømat, the owner contacted MPack<br />
to talk about packaging options. This<br />
was in February 2021. Originally, the<br />
focus was on a thermoformer, but<br />
as white fish is quite expensive and<br />
requires a high-quality package, the<br />
discussion turned towards a traysealer.<br />
In November 2022, MPack provided<br />
the first quotation. One of the decision<br />
makers in Domstein Sjømat worked at a<br />
different Norwegian sea<strong>food</strong> company,<br />
from which he knew SEALPAC. His<br />
experience, together with several<br />
presentations from MPack, including<br />
buying samples made on SEALPAC<br />
equipment around Norway, sealed the<br />
deal.<br />
MPack delivered the traysealer,<br />
whereas all other equipment on the<br />
line was supplied by the company<br />
Lexit. Together, they created a fully<br />
synchronized packaging line. MPack<br />
also supplied the packaging materials<br />
(e.g. skin trays and skin film). Kestas:<br />
”I would describe our relationship<br />
with MPack as close and professional.<br />
We have good communication, and<br />
they are responsive and supportive<br />
when it comes to deliveries, technical<br />
questions, and problem solving. MPack<br />
played an important role in the decision<br />
process, mainly as our packaging<br />
supplier and partner. They provided<br />
us with technical support, guidance<br />
on suitable packaging materials, and<br />
helped ensure compatibility between<br />
trays, top film, and the machine.”<br />
Fully synchronized line without<br />
headaches<br />
The main demands in the design of<br />
the packaging line were efficiency,<br />
flexibility due to the large variety in<br />
retail orders, and quality control such<br />
as x-ray inspection for bones, metal,<br />
and plastic. Kestas: “We needed a<br />
solution that could manage relatively<br />
high production volumes while<br />
maintaining consistent quality. At the<br />
same time, flexibility was particularly<br />
important, as we produce different<br />
product types and use various tray<br />
sizes.” The packaging line today<br />
consists of different processes,<br />
such as tray loading, sealing, metal<br />
detection, check-weighing, and<br />
sleeving, which needed to be optimally<br />
synchronized. The fresh fish comes<br />
in early in the morning from the floor<br />
below in an elevator and is brought to<br />
the stand-alone Marel cutter, if skin<br />
packaged. After this, the fragile fish<br />
pieces are manually loaded into trays<br />
and placed on the in-feed conveyor<br />
of the SEALPAC A6max traysealer.<br />
After leaving the traysealer, the trays<br />
go through a Cassel x-ray inspection<br />
system, Marel weighing system, and<br />
Ravenwood sleever, after which they<br />
are placed in cardboard boxes. Kestas:<br />
“MPack mainly supported us with the<br />
packaging side, including trays and<br />
top film, ensuring consistent sealing<br />
without headaches.”<br />
Domstein Sjømat lives its motto “Fresh fish every day”.<br />
Flexibility is key<br />
The SEALPAC A6max has been in use<br />
at Domstein Sjømat for several years<br />
now. Kestas: ”One of its main strengths<br />
is the consistent sealing quality. The<br />
machine is also very dependable in<br />
daily operation. We have a stable<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
31
Packaging<br />
performance with minimal downtime,<br />
which is critical for maintaining<br />
production flow. Another strong point<br />
is flexibility. The A6max allows us to run<br />
different tray sizes and product types<br />
with relatively quick changeovers, which<br />
fits well with our production needs.”<br />
On the A6max, sea<strong>food</strong> is packaged<br />
in two tray sizes, using two different<br />
packaging systems: MAP and vacuum<br />
skin packaging. Kestas: “TraySkin®<br />
is typically used for products where<br />
presentation is important, for example<br />
premium cuts or products where we<br />
want a tight film around the product.<br />
In terms of shelf life, MAP products<br />
typically have a shelf life of around 10<br />
to 12 days, depending on the product.<br />
For MAP, we mainly use gas mixtures<br />
based on CO₂ and N₂. CO₂ helps to<br />
inhibit bacterial growth, while N₂ is<br />
used as a filler gas to maintain package<br />
shape and protect the product.”<br />
Domstein Sjømat also has a tool to<br />
run aluminum trays, but these are<br />
mainly for niche or seasonal products<br />
(e.g. Christmas time). Kestas: “From a<br />
sustainability perspective, aluminum<br />
has some advantages, especially<br />
because it is highly recyclable and can<br />
be reused multiple times without losing<br />
quality. However, at this stage, we have<br />
chosen other packaging solutions that<br />
better fit our market requirements.”<br />
Kestutis Krasauskas proudly shows the skin packs produced on the A6max.<br />
Room for expansion<br />
Kestutis Krasauskas is extremely<br />
happy that the packaging, produced<br />
on the A6max traysealer, is strong and<br />
of high quality. It is not easy to damage<br />
mechanically, which ensures that the<br />
sea<strong>food</strong> product is well protected during<br />
transport and handling. In addition, the<br />
packaging is fully transparent, allowing<br />
the customer to see the product from<br />
all sides. Nothing is hidden, which is<br />
particularly important for fresh fish.<br />
Also, all trays have an attractive sleeve<br />
with product information and a peel tab<br />
for easy opening. The retail packs of<br />
Domstein Sjømat are sold at numerous<br />
Norwegian retail chains and specialized<br />
sea<strong>food</strong> shops. Kestas concludes: “If<br />
production volumes continue to grow,<br />
the older, stand-alone traysealer of a<br />
different brand may well be replaced for<br />
another SEALPAC traysealer, as we are<br />
quite pleased with its performance.” fmt<br />
The Author<br />
Marcel Veenstra is <strong>Marketing</strong> & Communications<br />
Manager with Sealpac International bv,<br />
based in the Netherlands<br />
For more information:<br />
www.sealpacinternational.com<br />
www.domstein.no<br />
The line runs both skin packaging and modified atmosphere packaging reliably.<br />
32<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Packaging<br />
Next Leap forward for Iconic Packaging<br />
System<br />
TNA Solutions have introduced the<br />
next-generation packaging system,<br />
the tna robag® Quantum, at interpack<br />
<strong>2026</strong>, engineered to help <strong>food</strong><br />
manufacturers increase throughput,<br />
simplify operations and respond<br />
faster to changing market demands.<br />
Since redefining VFFS packaging<br />
in 1982, TNA has spent more than<br />
four decades relentlessly innovating<br />
the robag® platform, introducing<br />
multiple generations of technology<br />
that have continually pushed industry<br />
standards forward. The tna robag®<br />
Quantum represents the next major<br />
leap in this journey, bringing a new<br />
level of performance, flexibility and<br />
intelligent simplicity to modern <strong>food</strong><br />
production.<br />
Michael Jonson, CEO of TNA<br />
Solutions, said: “For over 40 years, the<br />
tna robag® has continuously raised<br />
the bar in VFFS packaging through<br />
ongoing innovation. Quantum is the<br />
latest expression of that journey,<br />
built with the same pioneering spirit,<br />
and engineered for what the industry<br />
needs next.”<br />
Responding to rising complexity<br />
in <strong>food</strong> production<br />
As labor shortages, rising costs and<br />
increasing product variety continue<br />
to reshape snack production,<br />
manufacturers are under pressure<br />
to do more with less. The growth of<br />
smaller bag sizes and multipacks is<br />
adding to that challenge, increasing<br />
the number of packs that need to be<br />
formed, filled and moved — often<br />
without additional labor or factory<br />
space.<br />
The tna robag® Quantum has been<br />
developed to address these pressures<br />
with a different approach to capacity.<br />
Rather than simply adding more<br />
bagmakers to increase output, it is<br />
designed to deliver higher output<br />
per tube (up to 300 bags per minute,<br />
subject to bag, film and product<br />
type), helping manufacturers reduce<br />
the number of machines required<br />
for the same production target and<br />
create a more manageable overall line<br />
configuration.<br />
Delivering measurable<br />
operational gains<br />
For producers, this can translate<br />
into significant operational gains,<br />
including higher output per tube, fewer<br />
machines for the same output and low<br />
product and film waste, depending<br />
on the application. By reducing the<br />
amount of associated infeed and<br />
outfeed equipment, manufacturers<br />
can also lower maintenance demands,<br />
cleaning requirements and total line<br />
complexity.<br />
Simon Hill, Group Product Innovation<br />
Manager at TNA Solutions, said:<br />
“Snack manufacturers are under<br />
pressure to produce more packs,<br />
more variety and more value, without<br />
adding complexity to the factory floor.<br />
With the tna robag® Quantum, we<br />
are helping producers rethink highcapacity<br />
packaging by increasing<br />
output per tube rather than simply<br />
adding more machines. The result<br />
is a simpler, more efficient line that<br />
supports higher OEE, lower waste and<br />
faster routes to profitability.”<br />
Engineered for easier operations<br />
The new platform has been<br />
engineered around four priorities that<br />
matter directly on the factory floor:<br />
easier, better, faster and smarter.<br />
Simplified operation and a cleaner<br />
machine architecture help reduce<br />
day-to-day intervention and support<br />
faster changeovers. The system is<br />
also designed to maintain repeatable<br />
pack quality at high speed, while onmachine<br />
event management and<br />
integrated training support faster<br />
operator response and long-term<br />
performance improvement.<br />
Crucially, the tna robag® Quantum<br />
is designed to perform as part of<br />
a complete line. Integrated with<br />
distribution and seasoning, it supports<br />
a smarter, more connected production<br />
system that helps manufacturers<br />
address labour constraints, space<br />
limitations and growing product<br />
variety without adding unnecessary<br />
difficulty.<br />
fmt<br />
For more information:<br />
www.tnasolutions.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
33
<strong>Marketing</strong><br />
An Alternative to Super<strong>food</strong>s: Nuts<br />
Nuts are an excellent choice for a<br />
small and healthy snack between<br />
meals They are rich in protein,<br />
healthy fats, fiber, vitamins, minerals,<br />
and phytochemicals. Not only do<br />
they contain valuable nutrients, but<br />
their protein, fat, and fiber content<br />
also keeps you feeling full for a long<br />
time. There is a wide variety of nuts.<br />
Different types of nuts vary in size,<br />
taste, texture, and composition. So<br />
if you want to fully enjoy the health<br />
benefits of nuts, you should choose a<br />
mix. Many types of nuts are produced<br />
in developing and emerging countries.<br />
The Import Promotion Desk (IPD), a<br />
project funded by the German Federal<br />
Ministry for Economic Cooperation<br />
and Development (BMZ), supports<br />
producers in bringing their products<br />
to the European market. “Demand<br />
for nuts has increased significantly<br />
in recent years,” says Angie Martinez,<br />
Sourcing + Markets Expert at<br />
the IPD. “This shows the great<br />
popularity of this healthy snack. We<br />
have responded by adding many<br />
new producers – such as those of<br />
cashews, macadamia nuts, and Brazil<br />
nuts – to the IPD programme.”<br />
It‘s all in the mix<br />
Not everything we commonly call a<br />
nut is botanically a nut. Peanuts are<br />
pulses, cashews are the kernels of the<br />
cashew apple, and almonds are stone<br />
fruits. Nutritionally, however, they<br />
share many similarities with ‘true’<br />
nuts. Nuts contain carbohydrates,<br />
protein, fats, and fiber as well as<br />
essential minerals, vitamins, and<br />
plant compounds.<br />
The fats in nuts are primarily monounsaturated<br />
and poly unsaturated<br />
fatty acids, which positively affect<br />
blood lipid levels. Due to their fat<br />
content, nuts are calorie dense but<br />
their high protein and fiber content<br />
promotes satiety. When consumed<br />
in moderation, nuts contribute to a<br />
healthy and balanced diet.<br />
A daily serving of about a ‘handful’<br />
(25 grams) of nuts is recommended.<br />
It‘s all about the mix, as each<br />
variety contains different nutrients.<br />
Walnuts, for example, provide many<br />
B vitamins, omega-3 fatty acids<br />
and phytochemicals. Almonds are<br />
rich in protein, magnesium and<br />
calcium as well as B vitamins and<br />
vitamin E, among other things.<br />
Macadamia nuts have the highest<br />
fat content among nuts. They<br />
are mainly monounsaturated and<br />
polyunsaturated – i.e. „healthy“ –<br />
fatty acids. Macadamia nuts also<br />
contain vitamins B and E, calcium and<br />
iron. Peanuts are a good source of<br />
protein. Cashew nuts are also known<br />
for their high protein content. At the<br />
same time, the kernels are relatively<br />
low in fat compared to other nuts.<br />
34 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
<strong>Marketing</strong><br />
Brain Food<br />
Nuts are considered brain <strong>food</strong>. Their<br />
positive effects are attributed to the<br />
following nutrients, among others: B<br />
vitamins help improve concentration<br />
and mental performance. Potassium<br />
and magnesium promote balance and<br />
help relieve tension. And omega-3 fatty<br />
acids have positive effects on mental<br />
health.<br />
„Our aim is for companies to take over the<br />
processing and refinement themselves,<br />
so that the added value remains in the<br />
country and the region,“ explains IPD<br />
expert Angie Martinez. „This creates<br />
jobs - often for women. It also benefits<br />
small farmers and their families, as they<br />
receive better prices for their harvest.“<br />
Production: Plantations run by<br />
small-scale farmers<br />
In most IPD partner countries, nut<br />
trees are cultivated on plantations,<br />
with wild harvesting being rare. For<br />
instance, Uzbekistan is known for its<br />
wild almond trees.<br />
The IPD primarily supports companies<br />
that maintain close partnerships<br />
with small farmers and farmers‘<br />
cooperatives. One example is the<br />
company „Cherry-Pick Production“<br />
from Uzbekistan. Small farmers<br />
supply peanuts, almonds, and walnuts.<br />
This family-run business manages<br />
processing, drying, and refinement.<br />
In addition to removing the shell,<br />
controlled drying is important to<br />
prevent mould growth. „Cherry-Pick<br />
Production“ offers a large portfolio of<br />
salted, unsalted, and glazed nuts.<br />
Another example is the Kenyan<br />
company “Privamnuts,” which is<br />
in close contact with over 80,000<br />
smallholder farmers on Mount Kenya.<br />
The farmers allow their trees to grow<br />
naturally, without intervention. They<br />
rely exclusively on existing resources,<br />
such as natural fertilization.<br />
“Privamnuts” supports this effort<br />
with a macadamia tree nursery that<br />
supplies over 100,000 organically<br />
grafted macadamia seedlings. In<br />
this way, the company in the IPD<br />
programme is able to offer organicquality<br />
macadamia nuts.<br />
“YYTZ Agro-Processing” collaborates<br />
with smallholder farmers and<br />
women’s groups in southern<br />
Tanzania. It ensures that a portion<br />
of the proceeds benefits the rural<br />
communities where the nuts are<br />
grown. In addition, the company<br />
invests in modern technologies to<br />
ensure complete product traceability.<br />
Processing: Modern Facilities<br />
Côte d’Ivoire and Tanzania are among<br />
the largest producers of cashew<br />
nuts – particularly raw cashews. The<br />
companies in the IPD programme, such<br />
as “EcoCajou” from Côte d’Ivoire and<br />
“YYTZ” from Tanzania, offer dried and<br />
roasted cashews. “YYTZ”’s processing<br />
facility is located in Zanzibar. There, the<br />
kernels are dried, shelled, roasted, and<br />
packaged.<br />
However, high-quality cashews<br />
do not only come from Africa:<br />
Cambodia is also one of the most<br />
important countries of origin. The<br />
company „Handcrafted Cashew<br />
Nuts Stung Treng“ offers flavoured<br />
varieties with salt, Kampot pepper<br />
or cinnamon. There is also a Tom<br />
Yum variant, named after the wellknown<br />
sour and spicy soup that<br />
combines lemongrass, cayenne<br />
pepper, galangal and coriander. The<br />
IPD company also produces the<br />
particularly flavoursome M26 variety,<br />
which was bred in Cambodia. This<br />
variety is characterised by its larger<br />
nut size, fine texture and particularly<br />
intense flavour – ideal for premium<br />
processing and international export.<br />
Ukraine is known as a walnut<br />
producer. Despite the war, companies<br />
participating in the IPD programme<br />
continue to operate. The company<br />
“Slavutich-Contact” sources its<br />
walnuts from western Ukraine and<br />
the Dnipro region in central Ukraine.<br />
It operates a production facility<br />
equipped with modern machinery<br />
that ensures high-quality processing,<br />
consistent product quality, and<br />
compliance with international<br />
standards.<br />
For more information:<br />
www.importpromotiondesk.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
35
Events<br />
Better Solutions for Ingredient<br />
Innovation and Strategic Collaboration<br />
ICL Food Specialties (ICL), at IFT FIRST <strong>2026</strong>, booth 1432, in Chicago, July 13-15<br />
By combining complementary ingredient<br />
systems with Bartek’s acidulant<br />
expertise, ICL delivers solutions that<br />
enhance taste, texture, flavor, and<br />
performance across key applications<br />
ICL Food Specialties (ICL), a leading<br />
manufacturer of functional<br />
ingredient solutions, will showcase<br />
its commitment to “Better Solutions,<br />
Together” at IFT FIRST <strong>2026</strong>. In<br />
collaboration with Bartek Ingredients,<br />
ICL is expanding its formulation<br />
toolkit by combining complementary<br />
expertise in functional systems<br />
and now acidulants, enabling more<br />
complete solutions for taste, texture,<br />
flavor, stability, and performance<br />
across a range of <strong>food</strong> and beverage<br />
applications.<br />
Visitors are invited to meet the ICL team<br />
of experts and experience firsthand<br />
how “Better Solutions, Together”<br />
results in better taste, texture, flavor,<br />
and performance, across a variety of<br />
<strong>food</strong> and beverage categories:<br />
Lemon Custard Cake Shooters<br />
showcase a moist, fluffy cake<br />
formulated with LEVONA® Opus and<br />
Bartek® Fumaric Acid for consistent<br />
rise and structure. BEKAPLUS® Q<br />
38 provides a rich, creamy mouthfeel<br />
in alternating layers of vibrant lemon<br />
custard, while Bartek® Malic Acid<br />
delivers a bold, tangy citrus flavor.<br />
Bear-y Delicious Gummies feature<br />
Bartek® Malic Acid to intensify the<br />
bright, fruity flavor. A functional blend<br />
of tricalcium phosphate and Magnificent®<br />
magnesium supports optimal<br />
color and added fortification for<br />
nutrition.<br />
Protein Matcha Latte is a ready-todrink<br />
high-protein beverage delivering<br />
10% protein with real matcha<br />
powder. BEKAPLUS® B 11 maintains<br />
suspension of the insoluble matcha tea<br />
without added viscosity. JOHA® B 50<br />
protects the high-protein stability and<br />
maintains a stable pH throughout UHT<br />
processing.<br />
Sweet Heat Mozzarella Bites are<br />
a cost-optimized analog mozzarella<br />
formulated with JOHA® PZ 35,<br />
delivering authentic melt and texture,<br />
paired with guava paste and hot honey<br />
for a bold, tropical sweet-heat snacking<br />
experience.<br />
Garlic Sizzling Shrimp is enhanced<br />
with BRIFISOL® NP 30 to improve<br />
moisture retention and achieve a<br />
plump, premium texture. The shrimp<br />
are pan-seared and finished with a<br />
garlic parmesan sauce.<br />
Plant-based Italian Meatballs are<br />
developed using ROVITARIS® PX 370<br />
HP, a high-performance textured pea<br />
protein that gives authentic texture,<br />
bite, and mouthfeel.<br />
ICL Food Specialties is a global leader<br />
in providing high-quality functional<br />
ingredient solutions that deliver<br />
exceptional texture, stability, and<br />
mouthfeel to a variety of products.<br />
ICL offers branded ingredients including<br />
LEVONA®, BEKAPLUS®,<br />
JOHA®, BRIFISOL®, TARI®, KATCH®,<br />
SALONA®, and ROVITARIS®.<br />
Bartek Ingredients is a leading global<br />
producer of malic acid and <strong>food</strong>grade<br />
fumaric acid. Bartek serves<br />
<strong>food</strong>, beverage, confectionery, animal<br />
nutrition, and industrial markets<br />
around the globe by delivering dynamic<br />
ingredients that go beyond sour—<br />
improving taste and mouthfeel, adding<br />
differentiating attributes, increasing<br />
performance, and lowering cost-inuse.<br />
Visit the ICL team at booth #1432 and<br />
Bartek at booth #1910 to discover how<br />
collaboration can improve efficiency,<br />
optimize processes, and help get<br />
your products to market faster. Better<br />
solutions create exceptional consumer<br />
experiences.<br />
For more information:<br />
www.icl<strong>food</strong>.com / www.bartek.ca<br />
36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Events<br />
“Graze the Gradient” Color Experience<br />
GNT at IFT FIRST <strong>2026</strong>, booth 1635, in Chicago, July 13-15<br />
GNT will debut Graze the Gradient:<br />
Chef-Crafted Bites. The colorful<br />
snacking experience features four<br />
composed snack pairings designed to<br />
demonstrate how color can influence<br />
expectations, create contrast, and<br />
elevate familiar formats.<br />
Each concept brings together a dip and<br />
dipper. These combinations explore<br />
global flavor inspiration, seasonal<br />
ingredients, and unexpected visual<br />
contrast across savory and sweet<br />
applications.<br />
• Buffalo Blue: Bold, red wingseasoned<br />
potato chips with a<br />
whipped, blue-colored cheese dip<br />
• Blood Orange Berbere Caramel:<br />
Bright pink shortbread bites served<br />
with a blood orange berbere caramel<br />
dip<br />
• Allium Bloom: Violet chive blossomseasoned<br />
potato chips alongside a<br />
new take on classic French onion dip<br />
• Golden Aji Hummus: Carrot crackers<br />
paired with an aji amarillo hummus<br />
dip that brings fruit-forward heat and<br />
golden color to classic hummus<br />
Together, the concepts demonstrate<br />
how EXBERRY® can help developers<br />
move beyond replacement-driven<br />
reformulation and think more intentionally<br />
about the role color plays in the<br />
finished product experience.<br />
The booth will also showcase colorful<br />
products across bakery, confectionery,<br />
and snacks, including gummies colored<br />
with EXBERRY® to sample.<br />
“As brands across the US move away<br />
from synthetic dyes, natural color<br />
innovation is becoming a key point of<br />
differentiation,” said Jeannette O’Brien,<br />
Vice President of Sales & <strong>Marketing</strong> at<br />
GNT USA. “It’s not just about meeting<br />
expectations anymore. It’s about<br />
using color intentionally to shape how<br />
products are perceived and ensure<br />
they stand out in a crowded market.”<br />
EXBERRY® colors are all made from<br />
non-GMO fruits, vegetables, and<br />
plants. They can deliver a complete<br />
spectrum of shades in most <strong>food</strong> and<br />
drink applications but require careful<br />
selection and formulation to ensure<br />
optimal results. GNT’s technical experts<br />
will be available throughout<br />
the event to offer tailored advice on<br />
individual project requirements and<br />
challenges.<br />
Alice Lee, Technical <strong>Marketing</strong><br />
Manager said: “The industry is moving<br />
into a new phase now where color is<br />
designed earlier in development to<br />
ensure it supports not only technical<br />
requirements but also bold color<br />
innovation. GNT can help brands<br />
get the best out of natural colors,<br />
delivering results that combine clean<br />
labels with powerful visual impact.”<br />
For more information:<br />
www.gnt-group.com / www.exberry.com<br />
On-Trend Better-For-You Concepts and<br />
Smart Formulation Insights<br />
Balchem at IFT FIRST <strong>2026</strong>, booth 1407, in Chicago, July 13-15.<br />
Balchem, a leading global manufacturer<br />
of specialty ingredients for<br />
human nutrition and health, returns<br />
to IFT FIRST to showcase better-foryou<br />
<strong>food</strong> and beverage concepts and<br />
share expert insights on elevating<br />
formulation. At booth #1407, visitors<br />
can sample delicious new functional<br />
beverages and high-protein snack<br />
prototypes powered by Balchem’s<br />
range of <strong>food</strong> and beverage solutions,<br />
including its new Milk Protein Z-Crisps®.<br />
The portfolio includes customizable<br />
beverage systems, advanced<br />
microencapsulated ingre-dients and<br />
functional powders de-signed to<br />
meet growing demand for products<br />
that support a healthy and balanced<br />
lifestyle, without com-promising taste.<br />
Experts will demonstrate exciting ways<br />
to formulate better-for-you products.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
37
Events<br />
“Current market trends are driving<br />
demand for convenient, on-the-go<br />
options that support wellness while<br />
still delivering the flavors and textures<br />
consumers expect,“ comments Andrew<br />
Hart, Director of Strategic <strong>Marketing</strong><br />
& Business Development at Balchem.<br />
“Healthy snacking has become a daily<br />
ritual for most Americans, with 70%<br />
actively seeking more protein , while<br />
functional beverages are redefining<br />
the drinks category as brands race<br />
to deliver products that go beyond<br />
hydration. At IFT, we‘re excited to<br />
showcase prototypes and concepts<br />
that demonstrate how our ingredient<br />
technologies can help brands meet<br />
these evolving demands for convenient<br />
options with real health benefits and<br />
standout sensory appeal.“<br />
Unlocking solutions for better-foryou<br />
innovations<br />
Visitors can connect with Balchem’s<br />
experts to discover how MeatShure®<br />
enables efficient, high-capacity production<br />
of premium meat snack sticks.<br />
MeatShure® eliminates ferment-ation<br />
times and added sugars for cleaner,<br />
protein-rich products. In beverages,<br />
Balchem will show INjoy systems,<br />
designed to deliver tailored functionality<br />
and consistent sensory appeal<br />
across applications like functional<br />
waters, RTD beverages and energy<br />
drinks. Rounding out the portfolio,<br />
VitalBlend offers fully customizable<br />
lipid-based powders enhanced with<br />
macro and micronutrients, supporting<br />
application-specific nutrition needs.<br />
For more information:<br />
www.balchem.com/hnh/<br />
New Ingredient For Calm Alertness<br />
ENI at IFT FIRST <strong>2026</strong>, booth 772, in Chicago, July 13-15<br />
Ethical Naturals Inc. (ENI) will debut the<br />
new ingredient MachaWave TM , a blend<br />
of Organic matcha and AlphaWave®<br />
L-Theanine at IFT First.<br />
MachaWave, for balanced energy,<br />
stress support, and cognitive performance,<br />
meets growing consumer<br />
demand for functional beverages that<br />
support both energy and mental wellbeing.<br />
MachaWave combines highgrade<br />
organic matcha with clinically<br />
studied AlphaWave® L-Theanine to<br />
provide sustained energy, mental<br />
clarity, and relaxed focus within a single<br />
ingredient system.<br />
AlphaWave® L-Theanine, ENI’s key<br />
product in the stress relief category,<br />
is supported by three clinical studies<br />
that showed significant increase in<br />
alpha brainwave activity and resulting<br />
relaxation and cognitive benefits.<br />
Alpha Wave® L-Theanine has been<br />
a key ingredient of choice for many<br />
supplement and beverage brands<br />
over the past decade as formulators<br />
develop products to meet the high<br />
demand for stress-relief supplements.<br />
Alpha Wave® L-Theanine is GRAS<br />
Affirmed in the US and is the only<br />
source of L-Theanine to be approved<br />
for use in Australia by the Therapeutic<br />
Goods Administration (TGA). Widely<br />
used in supplements, Alpha Wave® is<br />
also ideal for beverage use as it is fully<br />
water soluble and stable at a wide range<br />
of temperatures and pH conditions.<br />
Clinical studies on AlphaWave® have<br />
demonstrated significant effects on<br />
stress response, relaxation without<br />
drowsiness, sleep quality, and cognitive<br />
attention. In acute stress studies,<br />
AlphaWave® significantly increased<br />
frontal alpha brainwave activity while<br />
also reducing salivary cortisol levels<br />
compared to placebo, indicating a state<br />
of relaxed alertness. A longer-term, 28-<br />
day placebo-controlled study further<br />
demonstrated improvements in sleep<br />
quality, reductions in perceived stress,<br />
and enhanced cognitive attention in<br />
moderately stressed adults.<br />
ENI will also highlight Cranberex®<br />
15% A-Type PAC cranberry extract.<br />
Consumer demand for high-grade<br />
UTH products has continued to grow,<br />
but the wide range of options makes<br />
choosing the right product with genuine<br />
potency challenging both for brands<br />
and consumers. Multiple studies at<br />
Rutgers University compared AAA<br />
(Anti-Adhesion Activity) and potency<br />
of Cranberex® to other major brands.<br />
The results showed sharp differences<br />
in both categories of comparison,<br />
with Cranberex® achieving significant<br />
additional benefits.<br />
Another key ENI product featured<br />
at IFT First is Polyphenol-C®, a<br />
premium non-GMO vitamin-C with<br />
wide spectrum berry polyphenols<br />
from grape, blueberry, cranberry,<br />
blackberry, raspberry, and strawberry.<br />
Polyphenol-C® has been growing in<br />
popularity, especially with European<br />
brands.<br />
For more information:<br />
www.Ethicalnaturals.com<br />
38 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Events<br />
<strong>2026</strong> JULY<br />
<strong>2026</strong> SEPTEMBER<br />
<strong>2026</strong> OCTOBER <strong>2026</strong> NOVEMBER<br />
July 12-15<br />
Chicago, IL, USA<br />
IFT FIRST<br />
Institute of Food Technologists<br />
252 W. Van Buren,<br />
Suite 1000, Chicago, IL 60607<br />
Tel.: +1-312-782-8424 • Fax: +1-312-782-8348<br />
www.ift.org<br />
Sep 29-Oct 1<br />
Mumbai, India<br />
Anuga FoodTec India<br />
Koelnmesse GmbH<br />
Messeplatz 1<br />
50679 Cologne, Germany<br />
www.anuga<strong>food</strong>tec-india.com<br />
Oct 8-10<br />
Abidjan, Ivory Coast<br />
fairtrade agro<strong>food</strong> West Africa<br />
fairtrade Messe GmbH & Co. KG<br />
Vossstr. 3,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0 • Fax +49-6221/4565-25<br />
info@fairtrade-messe.de • www.fairtrade-messe.de<br />
Oct 18-21<br />
Chicago, IL, USA<br />
Pack Expo International<br />
PMMI<br />
12930 Worldgate Drive,<br />
Suite 200, Herndon, VA 20170<br />
Phone: 571.612.3200<br />
Email: expo@pmmi.org<br />
Oct 27-30<br />
Parma, Italy<br />
CIBUS TEC<br />
Koeln Parma Exhibitions Srl,<br />
Viale delle Esposizioni 393a<br />
43126 Parma (PR) Italy<br />
Tel: +39-339 654 1776<br />
www.cibustec.it<br />
November 3-5<br />
Dubai, UAE<br />
Gul<strong>food</strong> Manufacturing<br />
Dubai World Trade Centre,<br />
PO Box 9292, Dubai,<br />
United Arab Emirates<br />
Tel: +971-4 308 6124<br />
www.gul<strong>food</strong>manufacturing.com<br />
<strong>2026</strong> NOVEMBER 2027 JANUARY<br />
Nov 10-12<br />
Nuremberg, Germany<br />
BRAU Beviale<br />
YONTEX GmbH & Co. KG<br />
Kürschnershof 2-4<br />
90403 Nuremberg, Germany,<br />
Email: info@yontex.com,<br />
www.brau-beviale.de<br />
Nov 17-19<br />
Frankfurt, Germany<br />
Food Ingredients Europe<br />
Informa Markets,<br />
WTC Tower Ten, 7th Floor,<br />
Strawinkskylaan 763, 1077 XX Amsterdam,<br />
The Netherlands<br />
Tel.: +31-20-409 9544 • Fax: + 31-20-363 2616<br />
www.figlobal.com<br />
Nov 17-20<br />
Milan, Italy<br />
SIMEI<br />
Unione Italiana Vini soc. coop.<br />
Via S. Vittore al Teatro 3, 20123 Milano<br />
Tel: +39-02 7222 2825<br />
Fax: +39-02 866 575<br />
info@simei.it • www.simei.it<br />
Nov 22-24<br />
Nuremberg, Germany<br />
SPS - Smart Production Solutions<br />
Mesago Messe Frankfurt GmbH<br />
Rotebühlstr. 83-85<br />
70178 Stuttgart, Deutschland<br />
Tel. +49 711 61946-0 • Fax +49 711 61946-91<br />
info@mesago.com • mesago.com<br />
Nov 23-26<br />
Erbil, Iraq<br />
fairtrade agro<strong>food</strong> Iraq<br />
fairtrade Messe GmbH & Co. KG<br />
Vossstr. 3,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0 • Fax +49-6221/4565-25<br />
info@fairtrade-messe.de • www.fairtrade-messe.de<br />
Jan 31-Feb 3<br />
Cologne, Germany<br />
ISM Manufacturing / ProSweets<br />
Koelnmesse GmbH<br />
Messeplatz 1<br />
50679 Cologne, Germany<br />
www.ism-cologne.de<br />
This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the<br />
organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections<br />
or completions. Please contact: <strong>food</strong>@harnisch.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
39
Events<br />
Ethiopia – The Food Basket of Africa<br />
The 8th agro<strong>food</strong> & plastprintpack Ethiopia and the 2nd Ethiopia <strong>food</strong> & Ethiopica coffee show<br />
A truly global industry showcase<br />
in Africa’s fastest-growing<br />
economy<br />
Now in the 8th edition, agro<strong>food</strong> &<br />
plastprintpack Ethiopia <strong>2026</strong> return<br />
to Addis Ababa to be held alongside<br />
the 2nd edition of the Ethiopia <strong>food</strong><br />
show & the Ethiopica coffee show,<br />
showcasing the impressive growth and<br />
vast potential of Ethiopia’s industry.<br />
The exhibition takes place June 25-<br />
27 at a pivotal moment for Ethiopia,<br />
whose reform-driven and investmentled<br />
economy continues to gain<br />
momentum. According to the IMF,<br />
Ethiopia is forecast to grow by 9.2%<br />
in <strong>2026</strong>, making it Africa’s fastestgrowing<br />
economy.<br />
Ethiopia is projected to see substantial<br />
growth as well, with an expected<br />
GDP of $1.6 trillion by 2050, which<br />
would surpass South Africa‘s GDP of<br />
$1.4 trillion. This marks a significant<br />
change in the economic hierarchy<br />
within the continent, as South Africa<br />
has traditionally been viewed as the<br />
leading economy in Africa. The report<br />
“Global DGP Growth Projection“ from<br />
Goldman Sachs emphasizes Ethiopia‘s<br />
rapid development and economic<br />
reforms as key drivers of this growth.<br />
Bearing this in mind, it is no surprise<br />
that 150+ exhibitors from across Africa,<br />
Latin America, Asia, Europe and the<br />
Middle East have confirmed their<br />
participation. A particularly strong<br />
participation from Ethiopian exhibitors<br />
is being complemented by official<br />
national pavilions from Brazil, China and<br />
Italy, alongside leading international<br />
industry players from a total of 19<br />
countries, including Denmark, Djibouti,<br />
Egypt, Finland, France, Germany, India,<br />
Jordan, Kenya, Spain, Taiwan, Tunisia,<br />
Türkiye, the United Arab Emirates and<br />
the United Kingdom, together underlining<br />
the event’s truly global reach.<br />
Organized by fairtrade Messe in<br />
cooperation with local partner Prana<br />
Events, the exhibition brings together<br />
thousands of industry professionals<br />
from Ethiopia and around the globe,<br />
making it a must attend event for<br />
anyone invested in the future of<br />
agro<strong>food</strong>, plastprintpack and <strong>food</strong> &<br />
coffee trade in the region.<br />
This year the event has relocated to<br />
the brand new AICC Int‘l Convention<br />
Center. The new venue was officially<br />
opened by Prime Minister Abiy Ahmed<br />
in March 2025 and is a world-class<br />
convention and exhibition center<br />
spanning 40 hectares in the North of<br />
Addis Ababa.<br />
Ethiopia: A fast-growing hub for<br />
agro, <strong>food</strong>, beverage & packaging<br />
• Ethiopia is making major investments<br />
in agro-industries, <strong>food</strong> and beverage<br />
Coffee production is one of the major agro-industrial drivers in Ethiopia. Photo: IPD<br />
processing, packaging technology<br />
and the <strong>food</strong> and coffee trade.<br />
• Agriculture remains the backbone of<br />
the economy – contributing 33% of<br />
GDP, 66% of employment, and 76%<br />
of exports. The sector has grown<br />
9% annually, now worth US$36<br />
billion. (ATA Ethiopian Agricultural<br />
Transformation Agency)<br />
• With €64–171 million in annual<br />
imports, Ethiopia is among East<br />
Africa’s top buyers of F&B processing<br />
and packaging tech. (VDMA)<br />
• Home to 130 million people<br />
(projected 200 million by 2050),<br />
Ethiopia is the largest <strong>food</strong> market in<br />
East and Central Africa.<br />
• The F&B sector is the largest in<br />
Ethiopian manufacturing, with rising<br />
consumer demand.<br />
• Despite strong <strong>food</strong> exports of<br />
US$2.9 billion in 2024, Ethiopia<br />
remains one of Africa’s largest <strong>food</strong><br />
importers with imports of US$2.2<br />
billion in the same year. (WTO)<br />
Highlights of the <strong>2026</strong> event<br />
The <strong>2026</strong> edition is an unmissable<br />
gathering. Key highlights include:<br />
• Government & industry support:<br />
Involvement from key Ethiopian<br />
and international ministries, authorities<br />
and associations ensuring a<br />
comprehensive industry perspective.<br />
• Global participation: 5,691 visitors<br />
from 53 countries participated at the<br />
2025 edition. An even higher number<br />
is expected for this year’s event.<br />
• Brazil Pavilion back at the <strong>2026</strong><br />
edition: Featuring major exhibitors,<br />
the Pavilion in <strong>2026</strong> is supported<br />
by the Brazilian Ministry of Foreign<br />
Affairs and the Embassy of Brazil<br />
to Ethiopia. As in 2025, the Pavilion<br />
will officially be opened by major<br />
governmental representatives and<br />
the Ambassador of Brazil to Ethiopia.<br />
• The Italy Pavilion, presented by ITA<br />
Italian Trade Agency and supported<br />
by the Italian industry associations<br />
ACIMGA, AMAPLAST, ANIMA and<br />
UCIMA is a showcase of Made in Italy<br />
excellence.<br />
• The China Pavilion brings together<br />
a large delegation of Chinese<br />
40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
Events<br />
Ethiopia‘s natural beauty and climate conditions form a basis for agricultural potential growth. Photo: Adobe Stock; Roger de la Harpe<br />
manufacturers and technology<br />
providers representing China’s<br />
strong manufacturing capabilities<br />
across the entire value chain, from<br />
<strong>food</strong> processing and bakery equipment<br />
to grain technology, flavoring<br />
ingredients, plastics, printing and<br />
packaging materials and technologies.<br />
• Ethiopian Plastic and Rubber Manufacturers<br />
Association (EPRMA)<br />
Conference discussing “The Role of<br />
Plastics Across Industrial Sectors:<br />
Innovation, Sustainability, and Circular<br />
Economy Solutions”.<br />
Strong support from Ethiopian<br />
and international institutions<br />
The event enjoys robust backing<br />
from both Ethiopian and international<br />
organizations, including:<br />
• Ethiopian government & institutions:<br />
Ministry of Industry, Ministry of Agriculture,<br />
Ethiopian Food, Beverage,<br />
and Pharmaceutical R&D Center,<br />
Chemical and Construction Inputs<br />
Research and Development Center,<br />
EBMIA – Ethiopian Beverages<br />
Manufacturing Industries Association,<br />
Ethiopian Millers’ Association<br />
EMA, EPR - Ethiopian Plastic and<br />
Rubber Manufacturers Association.<br />
• International support: AHK Delegation<br />
of German Industry and<br />
Commerce for Eastern Africa,<br />
Embassies of Brazil, Germany,<br />
France, India, Italy and Türkiye,<br />
Brazilian Ministry of Foreign Affairs,<br />
The agro<strong>food</strong> exhibition brings together industry professionals from Ethiopia and around the globe.<br />
Photo: fairtrade Messe<br />
GIZ, ITA Italian Trade Agency<br />
in cooperation with ACIMGA,<br />
AMAPLAST, ANIMA and UCIMA, Pan<br />
African Chamber of Commerce and<br />
Industry, Republic of Türkiye Ministry<br />
of Trade, UNIDO.<br />
Facts & figures on the Ethiopian<br />
plastics market<br />
• Ethiopia’s plastics consumption<br />
has experienced steady growth,<br />
increasing by an average of 11.5% per<br />
year, from 44 kt in 2007 to 281 kt in<br />
2024. Today, Ethiopia stands as the<br />
second largest importer of plastics<br />
in primary form in East and Central<br />
Africa.<br />
• As the country does not produce<br />
plastic raw materials domestically,<br />
100% of its plastic raw material needs<br />
are met through imports. Between<br />
2007 and 2024, these imports grew<br />
by 12% annually, rising from 43 kt to<br />
294 kt. (EUROMAP)<br />
• Ethiopia is also one of the top two<br />
investors in plastics technology in<br />
East and Central Africa, with imports<br />
reaching €31 million in 2024. (VDMA)<br />
• Additionally, with packaging technology<br />
imports valued between €16<br />
million and €34 million in recent<br />
years, Ethiopia ranks among the<br />
leading investors in this sector in<br />
East & Central Africa. (VDMA). fmt<br />
For more information:<br />
www.agro<strong>food</strong>-ethiopia.com<br />
www.fairtrade-messe.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
41
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PREVIEW • AUGUST <strong>2026</strong><br />
Ingredients Confectionery for Meat<br />
Snack Color Processing Sorting<br />
Aseptic Packaging<br />
Innovations<br />
Conveying<br />
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Fi Europe Review<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong>
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2026</strong><br />
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