Estetica Magazine UK (2/2026)

UK EDITION
SUMMER SHADES
When Colour Can
Define a Season
GLOBAL JOURNEY
Creative Insights &
Inspirational Ideas

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In this issue:
anniversary Timeless Celebration 04
catwalks Spring/Summer 2026 06
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 159
02/2026
anniversary Forever Gaudí 12
exhibition Gloss Dreams 16
art Fashion & Form 18
book Brave Color 20
creativity Made in Eden 22
Cover
Hair: Emma Simmons
Photography: Jack Eames
Make-up: Lauren Mathis
Styling: Ellen Spiller
trends The Best of International Hair Looks 25
Ad index
Beauty Word Middle East www.beautyworldME.com/AD 14-15
MCB www.mcbbybeauteselection.com 24
Raywell www.raywell.it 66-67
Treatwell www.treatwell.uk IFC-01
$
CONTACT
Head Office:
Edizioni ESAV
via Cavour, 50 - 10123 TURIN (Italy)
estetica.uk@lineone.net
www.esteticamagazine.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi
UK SALES & MARKETING MANAGER
Luca Pissimiglia - l.pissimiglia@estetica.it
FRANCE
Bérénice Claude
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Gary Kelly
DIGITAL
Giorgia Ludovico, Stefania Rao,
Elena Romani, Nicolò Sassi

HairArtCelebration
celebration partners

hairanniversary
TIMELESS
CELEBRATION
video
HairArtCelebration
video
E04

Estetica Celebrates 80 years
Un anniversaire qui célèbre la beauté
Belleza atemporal para una celebración excepcional
1965
SIXTIES’ VOLUME
A super-soft bob with voluminous waves & cinematic allure.
Luminous blonde meets pure elegance; cat’s eyes and false
eyelashes complete the 60s’ allure.
Hair: Antonio
2025
EBONY & IVORY
Black & white contrasts in perfect synergy.
Contemporary coexistence, echoing a desire for harmony.
Colour is the protagonist, with designer touches for signature style.
Hair: Jeff Fung @Wiiborn Hair Salon
Photo: Ben lam - Make-up: Koko lau
05E

haircatwalks
A STYLE HYMN TO NATURE
ODE À LA NATURE ET AU STYLE
UN HIMNO A LA NATURALEZA
Scan the QR Code:
admire the beauty of
nature via the Haute
Couture of Dior!
video
video
SPRING/SUMMER 2026
E06

HAUTE COUTURE PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT
07E

haircatwalks
SPRING/SUMMER 2026
COUTURE IN ARTISTIC FORM
LA COUTURE COMME ART
LA ALTA COSTURA HECHA ARTE
E08

A journey along the Haute
Couture runways of Valentino
- all in the QR Code!
video
video
HAUTE COUTURE PHOTOS:
©LAUNCHMETRICS/SPOTLIGHT
09E

haircatwalks
PERFECT SIMPLICITY OF JADE
SIMPLICITÉ PARFAITE DU JADE
LA ELEGANCIA DEL JADE
Scan the QR Code
and take your seat in the front
row at Armani Privé!
video
video
SPRING/SUMMER 2026
E10

HAUTE COUTURE PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT
11E

hairanniversary
FOREVER
GAUDÍ
BARCELONA CELEBRATES THE CENTENARY OF ITS BEST-KNOWN ARCHITECT.
LE CENTENAIRE DE L’ARCHITECTE LE PLUS CÉLÈBRE DE BARCELONE.
BARCELONA CELEBRA EL CENTENARIO DE SU ARQUITECTO MÁS UNIVERSAL.
To commemorate the centenary of Antoni Gaudí’s death, the
Pelsynera hair salon in Arenys de Mar (Barcelona) reinterpreted
his creative genius through hair. Inspired by the celebrated
trencadís, the iconic fragmented mosaic technique found in
works such as the Sagrada Familia and La Pedrera, the collection
translates the chromatic richness, organic forms and innovative
spirit of the modernist master into the language of hairdressing.
This outstanding work was created especially for Estetica
Magazine and photographed by Esteban Roca.
À L’OCCASION DU CENTENAIRE de la mort d’Antoni
Gaudí, la maison de coiffure Pelsynera, à Arenys de Mar
(Barcelone), réinterprète l’univers créatif de l’architecte à travers
la chevelure. Inspirée du célèbre trencadís, technique iconique de
mosaïque fragmentée présente dans des œuvres comme la Sagrada
Família ou La Pedrera, la collection transpose au langage de la
coiffure la richesse chromatique, les formes organiques et l’esprit
innovant du maître moderniste. Une production réalisée pour
Estetica Hair Magazine et photographiée par Esteban Roca.
CON MOTIVO DEL centenario de la muerte de Antoni
Gaudí, invitamos a la firma de peluquería Pelsynera (Arenys
de Mar, Barcelona) a reinterpretar el universo creativo del
arquitecto a través del cabello. Inspirada especialmente en
el célebre trencadís, la icónica técnica de mosaico fragmentado
presente en obras como la Sagrada Familia o La Pedrera,
la colección traslada al lenguaje de la peluquería la riqueza
cromática, las formas orgánicas y el espíritu innovador
del maestro modernista. Una producción realizada para
Estetica Hair Magazine y fotografiada por Esteban Roca.
E12

13E

hairexhibition
GLOSS
DREAMS
EMI KUSANO: K-STYLE SYNTHETICS OF POP DREAM, FASHION & DIGITAL.
K-STYLE SYNTHÉTIQUE ENTRE RÊVE POP, MODE ET NUMÉRIQUE.
EMI KUSANO: SINTÉTICOS K-STYLE ENTRE SUEÑO POP, MODA Y DIGITAL.
Emi Kusano understood something before most, that the future
would be pastel. Born in Japan in 1990, she works with AI,
photography and pop memory, polishing the kawaii imaginary
into a slightly unstable mirror: candy pink, lilac and synthetic
blues grace from a digital interface. Gloss dreams: desires and
images dreamed by an algorithm, the K-style repertoire - magical
girl, shojo, anime, quietly recirculated. Ornament Survival at √K
Contemporary, Tokyo, confirms it. She works not on memory,
but on how the image never quite consolidates.
EMI KUSANO a compris avant tout le monde que le futur
serait pastel. Née au Japon en 1990, elle travaille avec l’IA,
la photographie et la mémoire pop, et transforme l’imaginaire
kawaii en un miroir instable aux couleurs rose bonbon, lilas et
bleu synthétique, porté par la grâce d’une interface numérique.
Des désirs et des images façonnés par un algorithme où le K-style
se voit discrètement recyclé. Ornament Survival, présenté à
√K Contemporary à Tokyo, en témoigne. Elle ne travaille pas
la mémoire mais l’incapacité de l’image à consoler.
Credit: ©Emi Kusano, courtesy of √K Contemporary
EL FUTURO, SEGÚN EMI KUSANO, tiene tonos pastel.
Nacida en Japón en 1990, trabaja con inteligencia artificial,
fotografía y memoria pop, reinterpretando el imaginario kawaii
a través de una estética de rosas empolvados, lilas y azules
sintéticos. Sus imágenes, a medio camino entre el sueño y el
algoritmo, recuperan referencias al universo magical girl, el shojo
y el anime. La exposición Ornament Survival, en √K
Contemporary de Tokio, confirma una práctica artística que
explora no tanto la memoria como la incapacidad de las imágenes
para consolarnos por completo.
more
more
E16

17E

hairart
FASHION Gary
& FORM
COSTUME ART: THE CONNECTION BETWEEN CLOTHING & BODY AT THE MET.
LE LIEN ENTRE LE VÊTEMENT ET LE CORPS : L’ART DU COSTUME AU MET.
ARTE DEL VESTUARIO: LA CONEXIÓN ENTRE LA ROPA Y EL CUERPO EN EL MET.
Kelly
Costume Art examines the centrality of the dressed body,
juxtaposing garments and works of art from across the The New
York Metropolitan Museum of Art’s vast collection. The
exhibition creates pairings that not only illuminate the indivisible
connection between clothing and the body, but also the complex
interplay between artistic representations of the body and fashion
as an embodied artform. The show will inaugurate the Museum’s
nearly 12,000-square-foot Condé M. Nast Galleries, named in
recognition of the organization’s late founder.
COSTUME ART explore la place centrale du corps vêtu, en
juxtaposant vêtements et œuvres d’art issus de la vaste collection
du Metropolitan Museum of Art de New York. L’exposition
propose des mises en regard qui mettent en lumière non seulement
le lien indissociable entre le vêtement et le corps, mais aussi les
interactions complexes entre les représentations artistiques du
corps et la mode en tant que forme d’art incarnée. Elle inaugurera
les galeries Condé M. Nast du musée, d’une superficie de près
de 1 115 m², nommées en hommage à son fondateur disparu.
EL CUERPO VESTIDO ocupa el centro de esta exposición
que pone en diálogo prendas y obras de arte procedentes de las
vastas colecciones del Metropolitan Museum of Art de Nueva
York. La muestra establece asociaciones que revelan no solo la
conexión inseparable entre la ropa y el cuerpo, sino también la
compleja interacción entre las representaciones artísticas de
la figura humana y la moda entendida como una forma de arte
encarnada. Además, inaugurará las nuevas Condé M. Nast
Galleries del museo, un espacio de casi 12.000 pies cuadrados
bautizado en reconocimiento al fundador de la organización.
Costume Art is on
view at The Met
Fifth Avenue from
May 10 2026 -
January 10 2027.
E18

hairbook
BRAVE
COLORDaniela Giambrone
BLUSH: THE EXTRAORDINARY NEW PHAIDON BOOK CELEBRATING MAKE-UP AS ART.
LE LIVRE BLUSH, ÉDITÉ PAR PHAIDON, CÉLÈBRE LE MAQUILLAGE EN TANT QU’UN ART.
BLUSH: EL NUEVO LIBRO DE PHAIDON QUE REIVINDICA EL MAQUILLAJE COMO ARTE.
The success of Euphoria owes much to the extraordinary
make-up of its cast - a prime example of the impact of what is,
in every sense, a creative art form. Blush: Contemporary Makeup
Artists explores make-up as artistic language and tool of
transformation through the work of over 75 international
professionals. From the precision of a red lip to rhinestone glitter
and unexpected materials - cocktail sticks, hairpins, orchids,
half-bitten cherries - images by Tim Walker, Rafael Pavarotti and
Paolo Roversi trace contemporary aesthetic culture.
LE SUCCÈS D’EUPHORIA doit beaucoup au maquillage
de son casting, exemple marquant d’une forme d’art à part entière.
Blush: Contemporary Makeup Artists explore le maquillage
comme langage artistique et outil de transformation à travers plus
de 75 professionnels internationaux. Des rouges à lèvres précis aux
strass scintillants, en passant par des matériaux inattendus comme
des bâtonnets de cocktail, des pinces à cheveux ou des cerises
à moitié mordues, les images de Tim Walker, Rafael Pavarotti
et Paolo Roversi dessinent la culture esthétique contemporaine.
MÁS ALLÁ DE LA MODA Y LA BELLEZA, el maquillaje se
ha consolidado como una disciplina artística y una poderosa
herramienta de expresión visual. El fenómeno de series como
Euphoria ha contribuido a situarlo en el centro de la cultura actual.
Blush: Contemporary Makeup Artists explora su potencial creativo
a través del trabajo de más de 75 profesionales internacionales.
Desde la precisión de un labio rojo hasta destellos de pedrería y
materiales inesperados –palillos, horquillas, orquídeas o cerezas
mordidas–, las imágenes de Tim Walker, Rafael Pavarotti y Paolo
Roversi trazan un retrato de la cultura estética contemporánea.
Patrick Glatthaar. Vogue Ukraine, December 2023.
Image credit: © Marcus Ohlsson
Marie Dausell. Tush, 20th Anniversary Issue, April 2020.
Image credit: © Armin Morbac
E20

2 1E

haircreativity
MADE
Giancarlo Rapetti
IN EDEN
DANNY PATO: WHERE FASHION, SCULPTURE AND IMAGINATION COLLIDE.
MODE, SCULPTURE ET IMAGINATION ... L’UNIVERS DE DANNY PATO.
DANNY PATO: DONDE CONFLUYEN MODA, ESCULTURA E IMAGINACIÓN.
Danny Pato’s new collection is a visionary journey through
myth, nature and creativity. Captured by long-term collaborator
Mara Sommer, it reimagines the Garden of Eden suspended
between beauty and menace — where lush blooms coexist with
the serpent’s presence. Hairstyles draw from black peonies,
poisonous mushrooms and spider chrysanthemums, while
Pato’s original garments marry rigour and theatricality.
A meditation on fragility: in the most perfect places, something
always awaits to change the destiny of things.
In 2026 Danny Pato
won the title of New Zealand
Hairdresser of the Year
for the 9th consecutive year.
LA COLLECTION DE DANNY PATO est un voyage à
travers le mythe, la nature et la créativité. Capturée par sa fidèle
collaboratrice Mara Sommer, elle réinvente le jardin d’Éden,
suspendu entre beauté et menace, où une flore luxuriante coexiste
avec la présence du serpent. Les coiffures s’inspirent des pivoines
noires, des champignons vénéneux et des chrysanthèmes araignées,
mêlant la rigueur et la théâtralité propres à l’univers de Pato.
Une méditation sur la fragilité : même dans les lieux parfaits,
quelque chose attend toujours de changer le cours du destin.
MITO, NATURALEZA Y CREATIVIDAD convergen en
el nuevo universo de Danny Pato. Capturada por su
colaboradora habitual, Mara Sommer, la colección reimagina el
Jardín del Edén como un espacio suspendido entre belleza y
amenaza, donde exuberantes flores conviven con la presencia
de la serpiente. Los peinados evocan peonías negras, hongos
venenosos y crisantemos araña, mientras las prendas diseñadas
por el propio Pato combinan rigor y teatralidad. Una reflexión
sobre la fragilidad: incluso en los lugares más perfectos, algo
aguarda para alterar el destino de las cosas.
E22

video
video
Discover more of Danny
Pato’s outstanding work here.
23E

10 th
11 th
12 th
oct.
2026

H
A
I
R
T
The best of
international
hair looks
Le meilleur des
tendances coiffure
internationales
Lo mejor de la
modacabello
internacional
R
E
N
D
S

hairtrend

Take a journey into another dimension and
discover Lucid Futurism. Access a window into a world
where the power of art lifts us, connects us, and enables
us to remain hopeful in complex and challenging
times. Surrealism opens up new perspectives, while
helping to liberate the subconscious mind.
Embarquez pour un voyage vers une autre
dimension et découvrez Lucid Futurism. Ouvrez
une fenêtre sur un monde où le pouvoir de l’art nous
élève et nous permet de garder espoir dans des
périodes incertaines. Le surréalisme offre de
nouvelles perspectives et libère l’esprit subconscient.
Adéntrate en otra dimensión y descubre Lucid
Futurism. Una ventana a un mundo donde el arte nos
eleva, nos conecta y nos permite mantener la esperanza
en tiempos complejos y desafiantes. El surrealismo
abre nuevas perspectivas y libera el subconsciente.
Opening & left page
Hair: Lauren McCowan
Photos: Andrew O’Toole
Make-up: Mikele Simone

hairtrends

< >
Art Direction: Zoe Irwin
Hair: The Fellowship Project Colour 2025
Photos: Desmond Murray
Make-up: Violet Zeng

hairtrends
Hair: Andrew Smith@milk_shake
Photo: Richard Miles
Make-up: Louise Lerego

Hair & Styling: Hooker & Young
Photo: Michael Young
Make-up: Kirsten Baillie
Images: FPA

hairtrends
Hair: Chrystofer Benson
Winner 2026 ABS Global
Image Awards Texture Expert

Hair: Jon Wilsdon
Colour: Jo O'Neill@Toni&Guy
Photos: Alex Barron-Hough

hairtrends
Art direction: Ivonne Martens Opdam
Photo: Ivo de Kok
Make-up: A. van Emmerik & D. Veuling

Art Direction: A. Galetti@Art Hair Studios
Creative Direction: Andrea Sanguineti
Photo: Sergio Spanu
Make-up: Momh Studio
Products: Wella
video
video

hairtrends

video
video
< >
Hair: D. Carson@Rainbow Room International
Photos: Chris Bulezuik
Make-up: Jak Morgan

hairtrends
Hair: David Vendittelli
Photo: Natasha Gerschon
Make-up: Kim Creton
2026 PBA NAHA Finalist

Hair & Colour: Brooke LeMasters
Photo: Richard Monsieurs
Coach: David Barron
Make-up: Cristina Hernandez

hairtrends
The mystique and allure of obscurity.
Le mystère et l’attrait de l’obscurité.
El misterio y la belleza de lo desconocido.
Hair: Louise Graham@Fruition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole

hairtrends

< >
Hair: Eunji Kim
Photos: Lauren Schulz
Make-up: May V

hairtrends
Hair: Mak van Westerop
Photo: Ivo de Kok
Make-up: Angelique Stapelbroek
Products: Keune Hair Cosmetics

Hair: Brooks & Brooks
Photo: Jack Eames
Make-up: Jo Sugar
video
video

hairtrends

< >
Hair: Julie Vriesinga
Photos: Paula Tizzard
Make-up & Styling: Florencia Taylor
2026 PBA NAHA Finalist

hairtrends

ILLUME
An exploration of light as pure, ethereal
energy; inspired by the raw textures of nature and sharp,
sleek edges or futurism.
Une exploration de la lumière comme énergie,
inspirée par les textures brutes de la nature et les lignes
nettes du futurisme.
Una exploración de la luz como energía pura y
etérea; inspirada en las texturas orgánicas de la naturaleza
y en las líneas limpias y futuristas.
Hair: Anna Pacitto@Pure Salon
Photos: John Rawson
Make-up: Ekaterina Ulyanoff
video
video
ANNA PACITTO

hairtrends
Hair: Shy+Flo Creative Team
Photo: Oliver Rust
Make-up: Christian Oliver

Hair: Ashley Long@Directors
Photo: Lee Mitchell
Make-up: DJ Griffin

hairtrends
Hair: Elle Page
Colour: Charley Henery@Toni&Guy
Photo: Alex Barron-Hough
Make-up: Hannah Davies

Hair: Louise Graham@Fruition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole

hairtrends
Art Direction: A. Galetti@Art Hair Studios
Creative Direction: Andrea Sanguineti
Photo: Sergio Spanu
Make-up: Momh Studio
Products: Wella

Hair: Christophe Gaillet
Photo: Maciej Bernas

hairtrends
a
ssi
.
OBSIDIAN COLLECTION
Texture at its most powerful dense, rich & unapologetic,
forged by heat, history and resilience. Hair becomes sculpture
in bold geometry, carved shapes and decisive lines.
La texture dans sa forme la plus puissante,
façonnée par la chaleur, l’histoire et la résilience.
Les cheveux deviennent sculpture, portés par
la géométrie des lignes.
La textura en estado puro: densa, intensa y sin concesiones.
El cabello se transforma en escultura a través de
geometrías marcadas, formas talladas y líneas definidas.
Art Direction: Errol Douglas MBE
Hair: The Fellowship F.A.M.E. Team 2025
Photos: Chris Bulezuik
Make-up: Elizabeth Rita
video
video
F.A.M.E.

hairtrends
< >
Hair: HCF Germany Artistic Team
Photos: Sanne Grasdijk
Make-up: Elise Langenhuisen
Video & Cut: F. Gleixner & U. Wiesner

video
video

hairtrends

Pastel exploration of texture & form.
Exploration pastel de la matière.
Exploración pastel de textura y forma.
Hair: Chloe Houston
Photo: Kevin Luchmun
Make-up: Maddie Austin

hairtrends
Hair: Erika Dancsó
Coach: Laetitia Guenaou
Photo: Jacek Ura
Make-up: S. Ágoston & K. Orosz

Hair: Francesco Hair Church Lane
Photo: Kerry O'Sullivan
Make-up: Kelly Holt

hairtrends
Art Direction: Lucas Olivier Clauzel
Hair: Noos Education
Photo: Pascal Latil
Make-up: Ludo Larthomas

Hair: Shy+Flo Creative Team
Photo: Oliver Rust
Make-up: Christian Oliver

hairtrends

SERENDIPITY COLLECTION
The Raywell collection interprets beauty as a balance
between technique and vision, salon culture and aesthetic
sensitivity to transform hair into a true creative language.
La collection Raywell interprète la beauté comme équilibre
entre technique et vision, culture du salon et sensibilité
esthétique, transformant les cheveux en langage créatif.
La colección Raywell entiende la belleza como un
equilibrio entre técnica y visión, cultura de
salón y sensibilidad estética, para convertir el cabello
en una verdadera expresión creativa.
Art Direction: Luigi Martini @Raywell
Photos: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine
Video: Andrea Comanducci, Mattia Mancioppi
video
video
RAYWELL

UK
HAIR BY KEUNE
A New Vision in Styling
and Innovation
HERITAGE
Framesi Celebrates
80 Years of Excellence

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Golden Gloss
A luxurious hair mist that goes beyond scent —
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A lightweight, multi-functional priming lotion that embraces the
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With added Vitamin E
Sea Foam
A lightweight, liquid-to-foam styler that adds effortless texture and
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Up to 2x more volume
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CONFIDENCE STARTS WHERE SAFE ENDS.
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Are you looking for for
a a distributor?
Your Your personal introduction
starts starts with with us. us.
Pier Giorgio Pier Giorgio Scrimaglio Scrimaglio
Business Business Development Development Director Director
pg.scrimaglio@estetica.it
+39 336 +39 300336 987300 987
Martina Martina Gili Gili
Chief Editor Chief Editor
m.gili@estetica.it m.gili@estetica.it
+39 392 +39 765392 1173765 1173
Eleonora Eleonora Pesando Pesando
Account Account Director Director
e.pesando@estetica.it
+39 348 +39 987348 5105987 5105
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Digital Director Digital Director
l.pissimiglia@estetica.it
+39 328 +39 248328 4583 248 4583
We We turn turn international visibility into into
real real business connections.
www.esteticaexport.com

UK
In this issue:
heritage 80 Years... and the Best is Yet to Come 08
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 159
02/2026
dossier colour Colour Means Business 10
direction Extreme Blondes 14
profile From Mishap to Mastery 18
charity Little Lady Locks 20
Cover
Golden Gloss
by Keune
round-up News & Events 22
Ad index
Denman www.denmanbrush.com 27
Keune www.keune.com FC/05
Remi Cachet www.remicachet.com 29
Revlon www.revlon.co.uk 28
Takara Belmont www.takarahairdressing.co.uk 26
Wahl wahl.co.uk/hair-styling-tools 24-25
TO
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E-mail :
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®

proheritage
80 YEARS...
AND THE
BEST
IS YET
TO COME
Framesi has celebrated 80 years in
business. A remarkable milestone
- where did the story begin?
“I prefer to start in the present: we have
just won the Best Hair Product award at
the Cosmoprof Awards 2026, with
Morphosis Restructure Hair Leave-In
Molecular Booster - the only European
product shortlisted in its category - the
perfect way to mark this anniversary. The
company was founded in Milan in 1945,
during a period of economic and social
reconstruction in Italy. My father,
Roberto Franchina, established it
alongside two partners, and the name
Framesi continues its journey of sustained growth in
pursuit of excellence - a future focused forward, yet firmly
rooted in the past. An interview with Fabio Franchina.
Framesi was formed from the initials of
their surnames. After the war, Italy was
ready to dream again and to feel good
about itself. Left to run things alone, my
father had the courage and the vision to
focus on simple but much-needed
products: first talcum powder, then
brilliantine and fragrances. Practical
solutions, perfectly in tune with the
everyday needs of that particular
moment in history.”
E08
Fabio Franchina, President of Framesi, traces the
company’s evolution from 1945 to the present day:
a story of constant growth and achievement.

1945
Framesi is
founded. A
bold gamble
that paid off
1975
The first Made
in Italy colour
range is
launched
1979
Italian Style Framesi
is formed, pioneering
the concept of hair
fashion collections
2007
Launch of Morphosis, a
haircare range built
around proximity
ingredients
2025
Establishes itself at the
heart of a system uniting
research, education and
business support
“The pioneering spirit of our origins
remains the driving force behind a
mission built on the research and
development of new products and
opportunities - exclusively for the
hairdressers of today and tomorrow.”
What values define the brand’s
DNA?
“From the very beginning, Framesi
developed a defining characteristic
that would shape its identity over time:
a deep connection with professional
hairdressers, listening to their needs
and directing research towards
sector-specific solutions. In the Fifties
and Sixties, my father made a
significant strategic decision, focusing
increasingly on hair products and
gradually stepping away from other
categories. It was during this period
that we began investing seriously in
colour research, introducing the first
professional hair colours Made in Italy
and helping to drive real innovation
across the market. Another key
milestone came in the Seventies, with
the formation of Italian Style Framesi
and the introduction of a thenrevolutionary
concept: the Total Look.
Hair was no longer seen as an isolated
element, but as an integral part of a
person’s overall style, in constant
dialogue with fashion and international
trends. This approach marked a
genuine turning point, drawing the
world of hairstyling closer to fashion,
creativity and image, and elevating the
status of the hairdresser in the
process. Hair fashion became central,
and Framesi today runs an education
programme unmatched in the industry
for the number of events, projects and
technical staff involved. Framesi is not
simply a manufacturer - it is a genuine
partner to professionals, providing
education, ongoing development and
dedicated services.”
When did the international
expansion begin?
“We started looking at overseas
markets as far back as the Seventies,
particularly North America. That was
the starting point for a growth journey
that has taken us to where we are
today - present in 75 countries
worldwide.”.
How has the company managed to
respond to evolving consumer
needs without losing its own
identity?
“We have continued to evolve in step
with the changing demands of the
Italian market and beyond. From the
2000s onwards, consumer attention
shifted increasingly towards wellbeing,
ingredient quality and environmental
sustainability. The launch of targeted
ranges - such as Morphosis - aligned
with these values reflects our ongoing
commitment to innovation without ever
losing touch with our roots. At the
same time, we have integrated digital
tools and strengthened our investment
in scientific research. We produce 650
different products, 280 of which have
been launched in the last five years - a
figure that speaks powerfully to the
pace of our evolution. The Framesi
mission is a simple one: to work for the
success of hairdressers. We are a
prime example of an Italian company
that has grown on a truly global scale
while maintaining a strong family
identity. My sister Roberta and I lead
the business together, remaining
faithful to our original ethos and
demonstrating how innovation, client
focus and strategic consistency can
transform a small post-war enterprise
into a brand that is recognised and
respected around the world.”
09E

pro dossier colour
COLOUR
MEANS BUSINESS
Hair colour is more than
a creative statement –
for the salons getting it right,
it’s the engine
of a thriving business.
Gary Kelly
E10

Hair: Bruno Marc Giamattei and the Marc Antoni Artistic Team - Photography: Jamie Blanshard - Make-up: Katie Moore - Styling: Ellen Spiller - Products: JOICO Europe
>>>
11E

pro dossier colour
Hair colour has always been one of the most
powerful services a salon can offer. It builds loyalty,
drives repeat visits and, when positioned correctly,
represents one of the most significant revenue
streams in the business. Yet for many salons, colour
remains undervalued – treated as a creative showcase
rather than the commercial cornerstone it can and
should be. As the industry continues to evolve, the
most successful salon businesses are those that
approach colour not just as a craft, but as a carefully
considered commercial strategy. From the way colour
education shapes the confidence and capability of a
team, to the pricing structures that properly reflect
the true value of the service, the conversation around
colour is shifting. Clients are more informed than ever,
trends move faster than ever, and the pressure on
salon owners to stay ahead – technically, commercially
and creatively – has never been more acute.
At the same time, the economics of colour are under
increasing scrutiny. The cost of professional colour
products has risen considerably, the time required
to deliver complex services has grown, and client
expectations have never been higher. The salons that
are truly thriving are those that have confronted
these realities head on – restructuring
their service menus, investing
seriously in their teams, and
building colour strategies
that are as focused on
profitability as they are
on creativity. Getting
colour right, commercially
speaking, is no longer a
bonus; it is the difference
between a salon that
consistently grows and
one that gradually but
unmistakably stands still.
Akin Konizi
International
Creative Director,
HOB Salons
THE EDUCATOR
“I have been an educator for more than 40
years and the role is constantly evolving
– taking into account craft, creativity and
ensuring all our services are commercially
viable. Cut and colour go hand in hand,
and we designed our Colour Club
specifically to maximise the client
experience while encouraging loyalty and
retention. The subscription model gives
clients consistently great colour all year
round, while keeping our colourists
consistently busy. Working with brands
such as Wella Professionals on training in
the latest trends, techniques and customer
demands means we are truly experts in
our craft – and that expertise is what
keeps clients coming back.”
We asked five leading professionals
to share their own distinct perspective on
what it truly takes to build a successful,
colour-led salon business today:
E00 E12
Hair: HOB Salons Artistic Team - Photography: Richard Miles

Hellen Ward
Managing Director,
Richard Ward Hair
& Metrospa
THE BUSINESS GURU
“The biggest challenge for our colour business is
the drop in client visit frequency. Therefore,
boosting our colour turnover requires getting
existing clients to return sooner, not just finding
new ones. Our SEA data suggests that the time
between visits has exceeded 16 weeks for many
salons, predominantly due to changes in
customer behaviour and the popularity of
balayage (it’s baffling why manufacturers
promote this service, as it harms them too).
Creating a toolkit of quick-fix appointments –
such as T-sections, root smudges, baby-lights,
money-pieces, colour vibrancy-rejuvenating
glosses – is a call to action. These need proper
diagnosis, advice and recommendations from the
technician. Clients are receptive to prescribed
services, so this is our focus.”
Giuseppe Stelitano
Creative Director,
Trevor Sorbie & Global
Artistic Director,
Keune Haircosmetics
THE BRAND AMBASSADOR
“For me, a strong brand partnership has never
been about products alone. What really makes
the difference is the relationship behind them. In
the time we’ve worked with Keune, we’ve always
felt supported in our ambitions – whether that’s
education, creative projects, or helping our team
grow. What stood out from the beginning was
that Keune is still a family-owned company, and
you can genuinely feel that in the way they work.
When we first visited Amsterdam and met Mr.
Keune, it reminded us so much of Trevor – the
same passion, humility, and genuine care for
people. The strongest partnerships are built on
trust, respect, and shared values. That’s exactly
what we’ve found with Keune.”
THE COLOUR DIRECTOR
“Being an expert in colour isn’t a certificate or recreating a look from
social media – it’s years of experience, knowledge and critical
thinking. I don’t believe balayage is a good business model; seeing
your client once a year simply isn’t a viable strategy. Beautiful colour
needs to be maintained with regular visits and treatments.
Commercial, wearable hair is where the real skill comes in, and
clients want continuity. The consultation is the cornerstone of any
successful service – it builds trust, manages expectations and
delivers results. Recruiting and training enthusiastic young people is
central to my business strategy, grounded in colour theory, practical
experience and the right mindset.”
THE ALL-ROUNDER
“Colour and business go hand-inhand.
To cultivate a profitable salon,
you need a solid client base – and
clients tend to be more willing to
spend on a great colourist, largely
because colour is bespoke. It
requires personalisation and
expertise that boosts confidence and
loyalty, allowing a salon to command
some of its highest treatment menu
charges. Education plays a massive
role in making colour profitable
while simultaneously developing
your team. At Marc Antoni, our
brand partnership with JOICO has
been transformative – commercially,
the quality of the product and the
standard of results speak for
themselves. When it comes to
educating our team on colour,
JOICO is second to none.”
Daniel Rice
Colour Director, Daniel’s
Chelsea, King’s Road, London
Bruno Marc Giamattei
JOICO EMEA Senior Creative Director
& Co-Owner and Creative Director,
Marc Antoni Salons
Hair: Bruno Marc Giamattei
and the Marc Antoni Artistic Team
Photography: Jamie Blanshard
13E

prodirection
Extreme
BLONDES
Gary Kelly
Concept, Hair & Creative Direction: Domenico Sansone and Davide Spinelli at Butchers Salon, London / Make-up: Warren Dowdall and Kate Regan @bobbibrown / Stylist: Eleonora Maltese / Photo: Jen Salt
E14

Soft Light & Shadow
“I love this image because it captures strength and softness
in the same moment. The blonde feels almost weightless,
yet the shape is architectural and controlled, which makes
the image powerful beyond just hair. As a hair colourist, I’m
drawn to creating colour that feels lived-in, minimalistic and
emotionally connected. This image reflects my approach to
blonde work. It shows my love for creating colour that becomes
part of the story. The inspiration came from exploring
the space between softness and structure, where raw texture
meets refined form. I wanted the hair to move, be fluid, yet
sculptural and unforced. The blonde itself was inspired by
soft light and shadow, with warmth diffused through the hair,
creating an intimate feeling.” Domenico Sansone
Authentic Aura
“This beautiful interpretation of Extreme Blonde is from
Denman Professional’s Aura Collection. It is an expression of
unique style that defines a mood, a moment or a personality.
It subtly communicates individual qualities that speak volumes.
As a heritage brand Denman has grown alongside the
creative professionals it serves to match quality tools to every
diverse need and the Aura Collection reflects that journey
perfectly.” Josh Woodman
Clean & Vibrant
“This image is part of our Art Team Mira Collection, combining
precision cutting, clean structure, and thoughtfully placed
colour to enhance the shape rather than compete with it.
I love creating bold colour looks, and this pairing of a clean
blonde with vibrant neon panels shows blondes can be both
commercial and edgy.” Suzie McGill
Sugar Rush
“This look is from my recent Sugar Rush Collection, which
celebrates bold color that pops, like stepping into a dream
where everything is sweeter, brighter and more fun.
milk_shake PRO’s Smoothing Miracle Shield and Let It Shine
were essential in elevating the final result, delivering
enhanced gloss, and a polished, light-reflective finish
throughout.” Shelley Lane
Hair: Josh Woodman & Team / Tools: Denman Professional / Photo: Liam Oakes
Make-up: Sophie Douglas / Clothes Styling: Jamie Russell
Hair: Rainbow Room International Artistic Team / Make-up: Jak Morgan
Styling: Clare Frith / Photo: Chris Bulezuik
Hair: Shelley Lane @shelleylane_inspires / Photo: Taylor Griffiths Photography / Products: milk_shake PRO /
Tools: Cloud Nine Make-up: J V Creative Makeup
15E

prodirection
Hair: David Cassidy for Palette and Bristle / Hair Co-ord: Mark Francome Painter / Photo: David Ralph
Styling: Daniella Suarez / Make-up: Jacqui McElroy
Hair: Michelle Summers Davies at Michelle Davies Hair, Goodwick / Assisted by Claire John, Lee Pearce, Georgia Davies, Nia Colella
Make-up: Morgan Defre / Styling: Taheed / Photo: Narita Savoor
Hair: Krysten Ashley Garrod Goldwell Canada National Guest Artist
Textured Structure
“I love this image for its simplicity, although it was one of the
most challenging looks to create in my winning collection,
‘The Bamboo Cutter’s Tale’. It was inspired by the texture and
structure of bamboo and the story’s themes of concealment
and discovery. I loved the model’s personality, and as a blonde
specialist, enjoyed giving a global bleach a grungier edge with
root smudging and luminous golden shine bands.”
David Cassidy
Wearable Art
“I feel this image because it captures the power and beauty of
blonde hair unexpectedly. The shape suddenly becomes almost
architectural, yet it still feels soft and luxurious. It challenges
the traditional perception of blonde hair and turns it into a
statement piece. As a hair colourist, I am passionate about creating
blonde hair that has depth, dimension, and impact while
remaining clean. This image showcases the precision required
to achieve a flawless blonde while allowing the colour to become
part of the overall artistic vision. It reflects my belief that
hair colour should enhance creativity, not simply follow trends.
The inspiration came from the idea of transforming blonde hair
into wearable art.” Michelle Summers Davies
Buttery Sunlight
“As a blonde specialist, I’m constantly inspired by the way
natural sunlight creates softness, brightness, and dimension
in the hair. This Butter Blonde was designed to capture that
feeling - luminous, effortless, and beautifully lived-in. I love
creating blondes that feel expensive without looking overdone,
and this look reflects my philosophy that great colour should
enhance the individual, remain healthy and wearable, and
grow out as beautifully as it looks on day one.”
Krysten Ashley Garrod
Strength & Confidence
“This image sums up what I love about hairdressing. The clean
blonde and sharp cut show the technical side of my work,
while still feeling creative and modern. I wanted to show how
far blonde hair can be pushed with the right skills and attention
to detail. The look has strength and confidence, but still
feels soft, feminine and beautiful.” Emma Simmons

Hair: Emma Simmons / Photo: Richard Miles / Make-up: Lauren Mathis / Styling: Borna Prikaski
From ice-white to warm gold, extreme blonde
is having a defining moment - bold, unapologetic
and technically demanding at every level.
17E

proprofile
FROM
MISHAP
TO
How a home bleach disaster set Jack Spencer on the
path to becoming a JOICO Next Gen Creative Art Team member
and one of the industry’s compelling upcoming voices.
MASTERYGary
Kelly
A member of the JOICO Next
Gen Creative Art Team, Jack
Spencer’s commitment to
knowledge & education
means his clients can
appreciate the value of
a premium, scientifically
backed salon service.
Jack Spencer’s route into hairdressing was anything but conventional. After a home
bleach attempt left him with bright orange hair, he decided to master the craft
himself - walking into his local salon with a hat hiding the mishap, securing an
interview, and never once looking back. Now director of house76 Hairdressing in
Uxbridge and a 17-year industry veteran, Jack initially had his sights firmly set on a
career in carpentry. That all changed when he joined the JOICO Next Gen Creative
Art Team - an opportunity he describes as life-changing, one that not only refined
his technical abilities but fundamentally transformed his confidence as a
professional. Representing an independent salon, he has since embraced editorial
hair artistry and national industry awards with equal commitment and enthusiasm.
His story is compelling proof that passion, resilience and the right mentorship can
turn a rocky start into a genuinely thriving creative career.
E18

“Understanding the chemistry of hair care is just as
important as mastering cutting techniques.”
The Authentic Approach
Over the years, Jack has come to believe that authenticity is
everything. He once thought a successful stylist needed to
adopt different personalities for different clients. Now he
takes the opposite view - be yourself, and let the right clients
find you naturally. When faced with negativity in the chair, his
instinct is always to turn the appointment around and leave
the client in a better place. And when clients underestimate
him based on his appearance, he has a reliable solution: deep
product knowledge. Explaining the science behind the service
instantly establishes both authority and trust, while quietly
dismantling the widespread myth that hairdressing lacks
intellectual depth.
The Science Behind the Service
That knowledge-first approach is central to how Jack works
with JOICO in the salon. Technologies like the Quadramine
Complex and SmartRelease Technology are not just talking
points - they are tools for elevating the client experience and
demonstrating genuine expertise. “I believe that understanding
the chemistry of hair care is just as important as
mastering cutting techniques,” he says. “My commitment to
knowledge and education ensures my clients can appreciate
the value of a premium, scientifically backed salon service,
elevating their visit from a basic appointment to an
informative, premium beauty experience.”
individual client.” Rather than discouraging him, the experience
deepened his conviction that comprehensive knowledge is
the best defence against difficult situations - ensuring there
is nothing a client can raise that he cannot answer with full
confidence.
Advice for the Next Generation
For stylists looking to progress, Jack’s message is clear: keep
learning, and say yes to the opportunities that frighten you.
“Surrounding yourself with professionals who challenge you
is one of the best moves you can make.
Pushing past the initial fear of
high-stakes environments is
where true creative and
personal development happens.
By combining technical
knowledge with a brave
mindset, any stylist can
achieve their goals within this
vibrant industry.”
Learning from the Hard Moments
Difficult moments on the salon floor have shaped him too. A
negative review from a client he had worked hard to please
was, in hindsight, a significant turning point. “This pivotal
moment taught me that it is impossible to please every
19E

procharity
Little
Lady Locks
(l-r): Ashley Higgins
with Remi Cachet
Founder, Victoria Lynch.
How a pioneering children’s
hair loss charity and a
leading extensions brand
are changing young lives
across the UK.
Hair loss in children is more common than many people realise,
and its emotional impact can be profound. For young people
already navigating the complexities of growing up, losing their
hair can be a deeply isolating experience. Ashley Higgins
knows this better than most. A hair extension specialist with
years of industry experience, she had witnessed the trauma
first hand and recognised a glaring gap in the support available
to affected children and their families. Her response was to
found Little Lady Locks, a UK charity dedicated to providing
free wigs, hair replacement systems, hats and hair accessories
to under-18s experiencing hair loss.
A PARTNERSHIP BUILT ON QUALITY
www.littleladylocks.com
ashley@littleladylocks.com
E20

Central to the charity’s success has
been its partnership with Remi
Cachet. Ashley had long used the
brand in her own salon, trusting
their products above all others for
their quality and longevity, particularly
the Elegance range. When she
approached Victoria about supporting
the charity, the response was
immediate and wholehearted. “I
chose to partner with Remi Cachet
because I had used their hair myself
on adult clients and loved both the
longevity and the quality of the hair
extensions,” Ashley explains. “Over
time, this relationship has become
vital to our operations; raw hair is
incredibly expensive - a recent donation
of approximately £60,000
worth of aftercare products ensures
the charity’s young recipients can
keep their wigs looking flawless.
HOW SALONS CAN HELP
Looking ahead, Ashley is focused
on expanding the charity’s reach
and the ways in which the wider
industry can support it. For salons
wanting to get involved, options
include collecting hair donations
(seven inches minimum for haircuts,
twelve-plus for extensions), raising
awareness among clients, cash
donations and volunteering at one
of the charity’s sponsored haircutting
days at its Manchester
premises, events which are open to
the public and dedicated entirely to
changing young lives.
RECYCLING WITH PURPOSE
At the heart of the collaboration is
Remi Cachet’s Hair Recycling Scheme.
Salons and individuals donate extensions
that still have life in them;
these are cleaned, prepared and
passed to a team of skilled wig
makers who craft bespoke wigs,
hats and headbands for children on
the waiting list. Crucially, Remi
Cachet accepts any brand of hair,
not just their own, making the
scheme as broad and inclusive as
possible. Extensions that cannot
be repurposed are channelled
through Matter of Trust, an
organisation that uses human hair
to create mats for soaking up
ocean oil spills.
21E

pronews
We chalk up another action-packed season
for the professional beauty industry - with
education, charity, advocacy and innovation.
ESLA ITALY
Curl Couture launches for curls
and waves
ESLA Italy launches Curl Couture, a complete
haircare range
developed for curls
and waves. Built
around the Curl Enhancer
Complex - a
synergistic blend of bamboo extract, hydrolysed
quinoa and baobab collagen - the
four-product line-up strengthens hair structure,
protects against external aggressors
and enhances curl definition. Performance
and sensorial elegance in equal measure.
PINTS & PONYTAILS
Pivot Point partners with viral
dad-and-daughter initiative
Pivot Point, the world-leading mannequin
brand, has partnered with Pints & Ponytails
to help dads learn how to style their
daughters’ hair. Supplying realistic
mannequins with diverse hair types and
ethnicities, Pivot Point is enabling the events
to scale up and reach more fathers nationwide.
The partner-ship
has already attracted
press coverage and a
visit to 10 Downing
Street.
E22
SALON MASTERCLASSES ‘26
Salon International announces
its strongest line-up yet
Salon International’s Salon Masterclasses
2026 line-up is set to be one of
its strongest yet. Taking place on 4 and
5 October at ExCeL London, the intimate
South Gallery sessions - for audiences
of up to 350 - will feature Kevin Luchmun,
James Earnshaw, Josh Lamonaca
and RUSH on the Sunday, followed by
Jack & Lydia Wolfe (pictured) and Mahogany
on the Monday. Two days of
close-up technique, advanced education
and serious inspiration.
Masterclasses
at this year’s
Salon International
HAIR & BEAUTY CHARITY
Tennis tournament raises funds
for industry hardship support
The Charity’s Tennis Tournament at Weybridge
Riverside brought together industry
professionals for a day of play, laughter and
fundraising. The event raised £500 to supports
those in the industry facing hardship,
illness or crisis. Champagne prizes were
donated by LEAF Scissors and Tom Gold
Hair, with lunch provided by Salon Vision.
GLOWWA
Lake District challenge raises
close to £40,000 for Hair Reborn
GLOWWA’s 2026 Lake District charity
challengehas raised close to £40,000 for
Hair Reborn - surpassing the £25,000
raised at last year’s Yorkshire 3 Peaks. 94
walkers set off through torrential rain and
fog before the weather cleared. Hair Reborn
supports salons working with clients
experiencing medical
hair loss following
chemotherapy
treatment.

REMI CACHET
New expert panel announced
featuring James Earnshaw,
Zoë Irwin & Adam Reed
Remi Cachet has
announced a new
Expert Panel comprising
three of
the industry’s most
respected voices:
James Earnshaw, Zoë Irwin and Adam
Reed. Each brings distinct strengths
across colour, editorial and extensions,
and together they will help shape the
brand’s professional direction through
education, innovation and influence.
“The Remi Cachet Expert Panel is a natural
progression in our journey,” says
founder Victoria Lynch. “We are looking
CELEBRATION OF COLOUR
Goldwell, KMS, Oribe and Kerasilk
unite at the Hurlingham Club
Four of the most powerful brands in professional
hairdressing - Goldwell, KMS,
Oribe and Kerasilk - will unite at the Hurlingham
Club in London on 6 July for Celebration
of Colour, an immersive, stylist-led
day of education and artistry. The event
introduces a 360-degree “In-the-Round”
format, with artists including Casey Coleman,
Pete Burkill, Mark Leeson, Lydia
Wolfe and Jack Mead and Emma Fowler.
Wellness workshops, a Sip & Paint session
and five-star hospitality complete
what promises to be an essential day.
Celebration of
Colour 2026
VAT REFORM
British Hair Consortium unites
industry behind urgent lobbying
campaign
The British Hair Consortium (BHC) is calling
on professionals across hairdressing,
barbering and beauty to contact their local
MP and demand VAT reform. The BHC believes
this is a time-sensitive opportunity
to protect jobs, safeguard apprenticeships
and level the playing field. Salon owners,
freelancers, educators and apprentices
can register and receive a pre-prepared
template letter at www.bhc.org.uk
British Hair
Consortium
JOICO EUROPE
Bona Jörg on blonde as the
ultimate salon discipline
JOICO Creative
Colour Artist and
Blonde Life Ambassador
Bona
Jörg makes the
case for blonde
as the most technically
demanding
- and commercially rewarding - service in
the salon. In her view, successful blonde
is never about maximum lightness: it is
about dimension, personalisation and
hair health. Her approach combines
strategic foil placements, bond-building
formulas and a consultation process that
considers skin tone, lifestyle and personality.
“Only healthy hair can create truly
beautiful blonde,” she concludes.
THE HAIR SURGERY
Tim Scott-Wright on supporting
clients with dementia
Tim Scott-Wright, owner of The Hair Surgery
in Stourbridge,
is sharing his experience
of working
with clients living
with dementia - and
helping other salon professionals do the
same. With the UK’s dementia population
projected to reach 1.4 million by
2050, Tim advocates for team education,
adapted communication and a calm, respectful
salon environment. “As hairdressers,
we build relationships that last
decades,” he says. “This is just another
example of what we do as a profession.”
forward to the year ahead.” HOUSE OF WELLA &
TRENDVISION AWARD
Two landmark events come
together as one unmissable
September spectacular
Wella Professionals has announced a landmark
fusion of two of the industry’s most
celebrated events: House of Wella and
TrendVision Award 2026 will come together
as a single, multi-brand spectacular on
14 and 15 September at London’sTown Hall
by Bottaccio, in Camden. The two-day event
features immersive brand zones, masterclasses
and panel discussions, culminating
in a glamorous TrendVision Award evening
with live hair shows, a tasting menu and an
awards ceremony. Photographic entries are
open now, closing 26 June.
TrendVision
Award 2026
23E

probrandnews
Every
Style, Every
Client
The Wahl Professional Stylist Collection: a century of professional
expertise, distilled into tools built for the way stylists work today.
Today’s stylists are more versatile than
ever - artists, advisors, trend forecasters
and trusted confidants, moving seamlessly
between salons, events, shoots
and VIP visits. Working across every
hair type, texture and style, they need
tools that keep up. For over a century,
Wahl has been at the forefront of the
professional hair industry, built on the
belief in the transformative power of
hair and the moments it creates between
professionals and their clients.
The Wahl Professional Stylist Collection
is a complete portfolio designed to
support the artists behind every curl,
smooth finish and flawless blow-dry.
Wahl Professional’s Stylist Collection
represents a complete portfolio designed
to support the artists behind every curl,
smooth finish and flawless blow-dry.
››› wahl.co.uk/hair-styling-tools
EVERY BLOW-DRY
In 2026, flexibility is non-negotiable. The
Vanquish® dryer is built for exactly that -
lightweight to reduce fatigue yet powerfully
performant, with magnetic diffuser
attachments that allow effortless adaptation
across all hair types and finishes. Its
SmoothTone Motor System keeps noise
to a minimum, creating a calmer environment
where consultation, conversation
and connection can take centre stage
without sacrificing power. In a world of
AI-generated inspiration and increasingly
busy lives, that human connection in the
salon matters more than ever.
EVERY CURL
Reliability never goes out of style. The
Wahl Pro Shine Curling Wand and
Tongs range offers a size for every style,
from soft waves to defined curls, with
consistent heat and dependable performance
that lets stylists focus on creativity
rather than their tools.
EVERY FINISH
Finishing touches define the result.
The Pro Glide Straightener delivers
smooth, polished styles consistently,
helping professionals perfect every
look with confidence.
EVERY TRANSFORMATION
The line between hairdressing and barbering
continues to blur. The Chrom-
Style® Pro and Chromini® Duo reflect
this shift, offering precision and versatility
across all cuts and finishes - from
detailing to full transformations. Simply
put, we’re all stylists.
THE FUTURE OF STYLING
Being a stylist in 2026 means balancing
creativity with efficiency, skill with adaptability,
and innovation with human
connection. Wahl continues to support
that mission - empowering professionals
to work with confidence, create without
limits and make every style iconic.
25E

0% finance Lease
Have you been trading for over three
years? Do you need to refresh your
salon but are worried about costs?
Aco
Contact us now to find out how our
0% Finance Lease can help you
www.takarahairdressing.co.uk

probrandnews
The Perfect
Choice
for Retail
Fresh retail opportunities that clients
will love will make an easy sell for Summer.
Your clients trust you to transform their look and help keep
their hair in optimal health. It’s trust that translates into
loyalty (and profit), so why not deepen that relationship by
championing the products you love and use with your clients.
Lean into the products that you know will offer the top three
reasons to buy for clients – utility (ideal for their hair type),
opportunity (need it anyway), gifting (perfect for relative or
friend). Award winning hairdresser and Denman Creative
Sharon Malcolm has great success with retail and says “The
tools and the products we sell in the salon are an integral part
of the service we offer to clients. It’s what we use on our own
hair after all and it’s part of the home styling and aftercare
advice we offer. We ONLY promote and sell the brands we
believe in and our clients trust that.” Sharon has great success
with Denman’s Original Styler brushes plus the
Thermoceramic radials and the much-loved paddle brushes.
Scan here to discover
why Denman is your perfect
choice for salon retail!
Denman offers counter displays and retail packs for salons
interested in growing their bottom line. Retail packs of the
iconic Denman D4 9 Row Original Styler are exclusively
available for salon retail in three colours/prints – original
black, pink/red logo print and NEW Blue Belle. Salons
picking up a bundle can achieve up to 40% profit (inc VAT)
per brush.
SHARON’S TOP TIPS FOR GREAT SALON RETAIL
• Only sell what you believe in.
• Place the products and tools you use on the workstation and talk
about them!
• Make sure everyone in the salon is knowledgeable and can show how
the products and tools are used.
• Lean into the Christmas season each year and stock up!
〉〉〉 Go to the Denman Brush website to explore Denman salon retail packs.
27E

ARGAN OIL ELIXIR

probrandnews
Your
New Colour
Story
Lean into low commitment colour transformations with Remi
Cachet luxury human hair extensions.
The colour conversation just got a whole new vocabulary because
luxury human hair extensions just stepped in! What if
your colour shy client is thirsting for change or your colour damaged
client needs a break OR your extensions client is feeling
fatigued with her style? Well, that’s where Remi Cachet’s delivers.
The UK’s number one luxury human hair extensions brand
has over 60 rich blend’able shades to move clients through their
colour journey. From their ‘Buy & Blend’ strategy to help extensionists
find their optimum shade bundle to their NEW ‘Babylights’
range with five preblended methods bringing the most
natural looking results. While ‘Buy & Blend’ inspires extensionists
to add dimension and lift styles, ‘Babylights’ does away with
manual blending and encourages a fresh approach to colour
mixing. Reimagining your extensions services through the lens
of colour opens up your consultations, converting colour curious
or colour committed clients to extensions and retaining extensions
clients by updating their seasonal style. Luxury human
hair extensions are now part of the colour toolbox and a fantastic,
low commitment and playful approach to colour transformations.
Now Remi Cachet isn’t just the solution for length,
volume and texture, it’s your colour partner too.
SUMMER TRENDS FROM ZOË
IRWIN, REMI CACHET EXPERT
“Copper evolves for S/S 2026, it’s
multi-tonal and layered. Peach
tones are softening reds into
something more wearable.
Dimensional copper extensions
create this trend perfectly, they
can be dialled up for impact
mixing richer, deeper, more
burnished or softened into something
lighter and more luminous.
For blondes, the contrast is gentle,
creating a blonde that feels
more relaxed, more wearable, and
lower maintenance. Remi Cachet
injection tapes play a key role in
this trend, making it instantly
wearable and yet beautifully
non-committal for the client that
loves to switch looks. For brunettes
in S/S 2026 depth is no longer
heavy or opaque, instead, it’s
softened and illuminated from
within. The diffused brunette
introduces light not as contrast,
but as a veil which is melted,
seamlessly woven through the hair.
This is brunette in soft focus.”
▲ Zoë Irwin
more
more
SCAN HERE to
learn more about
signing-up for
a trade account
29E