Tackle Trade World August 2026

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TACKLE INDUSTRY

PROFESSIONALS

IN OVER

120 COUNTRIES

EVERY MONTH

AUGUST 2026

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EFTTEX 2026 SUCCESS

HOW WAS THE EUROPEAN

TRADE SHOW THIS YEAR?

PAGE 14

TOOTHY CRITTERS

ARE YOU READY TO TARGET

THE PREDATOR MARKET?

PAGE 32

ANGLERS AND TRADE SET

TO FIGHT LEAD BAN

Europe’s angling trade governing body,

EFTTA, and the European Anglers

Alliance have urged a rethink on

current proposals to ban the sale but

not the use of tackle containing lead.

The European Fishing Tackle & Trade

Association (EFTTA) and the EAA want the

European Commission to reinstate a ‘use’

ban alongside the ‘sales’ ban, arguing that

one without the other will not deliver the

environmental outcomes expected.

EFTTA president Gerard Bakkenes

explained: “Without restricting use, the

regulation becomes toothless and fails to

deliver the environmental protection it

promises.”

A use ban was included in a previous draft

of the legislative proposal but bargained away

during negotiations between the Commission

and Member State representatives. Strangely

enough, a use ban is still in the text but only

with effect for commercial fisheries, not

recreational ones.

The European Parliament was not part of

these negotiations but has until the end of

July to accept or block the proposed text. The

Parliament’s only way to influence the proposal

at this stage is to object to the current text and

invite the Commission to submit an improved

proposal that includes a use ban.

A joint statement issued by the EAA

and EFTTA said: “We are confident that, if

ministers were to take a closer interest in this

issue, most environment, industry and internal

market ministers would agree that a use ban is

necessary.

“A motion to block the Commission

proposal altogether has already been rejected

in the European Parliament. We share the view

that the Commission’s legislative proposal

should be blocked at this stage, although for

very different reasons.

“We do not want the legislative proposal

off the table. We want the proposal to be

improved, for reasons of environmental

protection and human health, and to avoid

further fragmentation of the EU single market.

“A well-functioning single market and

better regulation are priorities shared across

the political spectrum. This is an opportunity

to protect and strengthen the single market

by introducing the same measures – both a

sales ban and a use ban – in all 27 EU member

states.”

A use ban also addresses the dangerous

home smelting of lead sinkers, the continued

use of old lead and illegal import of fishing

tackle with lead, which are very difficult to

address otherwise. While some argue that a

use ban is difficult and expensive to control and

enforce, the groups feel it can be integrated into

the existing fisheries control systems.

In all member states, recreational fishing

licences, catches and fishing gear are subject

to spot checks in the field. Enforcement of the

lead restriction fits well within the existing

control regime without a need for entirely

new schemes. In some countries, angling

organisations are directly involved with

licence and catch control or help train external

inspectors.

Handheld scanners can also be used in the

field. They have been in use in Denmark for a

long time due to the ban there on the sale of

lead fishing tackle.

Indeed, when the sales ban takes effect, all

member states will need a certain number of

handheld scanners, or other control devices/

methods, to spot check for lead content in

commercial- and recreational fishing gear in

tackle shops or elsewhere.

The European Commission could help

reduce the cost by coordinating a joint

procurement process on behalf of some or all

member states.

www.eftta.com

www.eaa-europe.eu

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

EDITORIAL

AUGUST 2026

Editor: John Hunter

+44 7990 542958

john.hunter@artichokehq.com

A journalist all his life and with 25-plus years of international

business magazine experience, John was

the founding editor of TTW and has now returned to

the helm. He has helped many brands launch and

grow over the years through B2B publications and

via his own consultancy business.

ADVERTISING

North America: Bart Manganiello

+1 914 722 7601

bartalm@optonline.net

For over 42 years, Bart has been working with trade

magazines, 34 in the tackle industry. Since 2001, he

has been TTW’s North American Director, providing

the best communication programs to companies,

helping them connect with current and prospective

trade partners around the world.

Rest Of The World: Guido Knegt

+39 3475036436

guido.knegt@artichokehq.com

A Dutchman, Guido spent five years travelling the

world as a scuba-diving instructor and English

teacher before settling down in Sardinia. He previously

worked for TTW from 2014 - 2017.

China: Robert Li (Li Ziwei)

+86 13451914155

robert.li365@gmail.com

Since 1993, Robert has been editor-in-chief and

reporter for fishing publications in China, to magazines

and newspapers. He has also been delivering

professional trends to the tackle industry and has

managed a popular fishing forum, facilitating the

exchange of insightful industry information within

China’s premier fishing community.

ARTICHOKE MEDIA LTD

Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK

EFTTEX: USE IT

OR LOSE IT

As the doors closed on EFTTEX

2026 in Barcelona I couldn’t help

reflect on the many conversations

myself and Guido had during the

three days of the show.

For us EFTTEX is ALWAYS a good show.

We get to catch up with old friends, make some

new ones, learn about the latest products and,

with luck and a fair wind, bring back some

business.

However, we are aren’t an exhibitor. Even

taking into account flights, hotels and meals /

hospitality / networking, our costs are minimal

compared to those taking stands, shipping out

products and looking after several staff for four

or five days.

So I understand the concerns of many about

the numbers of visitors at the show – both this

year in Barcelona and last, in Brussels.

I’m still confused why so many retailers and

distributors don’t make the effort, especially

when some exhibitors not only send them a free

ticket but offer to pay for meals or even hotels.

Perhaps it is simply indicative of the apathy that

the industry often demonstrates.

Europe NEEDS a central meeting point, a

place where we can catch up, swap ideas, meet

new partners and discuss the industry and

what’s happening within it.

EFTTEX IS that meeting point, whether you

are a manufacturer / brand, a retailer, distributor

or media.

Pure Fishing understood that. It will have

spent a significant chunk of money buying

and erecting such a large stand, zoning it into

brand areas, setting up a lure tank for demos

and bringing a strong line up of staff and

experts who all have to be fed, watered and

accommodated for four or five days minimum.

Hopefully they got their money’s worth – for

sure it provided them with a great opportunity

to unveil some rebrands and plenty of new gear,

not to mention picking up an award or two… a

useful marketing tool in itself.

As always with these events, you get out

what you put in. Those who badgered their

customer into coming, set up appointments,

shouted about their presence and their

products and dragged visitors from the aisles

for a chat will have enjoyed some favourable

conversations and found the expense and effort

worthwhile.

I understand it’s tough out there and we have

other ways to connect (including alternative

shows around the world) but EFTTEX has the

support of some key brands and there some of

the best retailers and distributors walking the

aisles as they understand this is a great place to

find new gear in a decent environment.

Show organiser Janet Doyle has initially only

taken a three-year licence to run EFTTEX and

this was year two. Her final one will be next year

in Prague – another great venue and seen by

many as the gateway to Eastern Europe.

Manufacturers/ brands, retailers and

distributors alike need to support it in 2027

otherwise an event that has been a staple on the

calendar for over 40 years may be lost – and the

European industry would be the poorer for it.

WELCOME

Contents

18

AUGUST 2026

20 PIKECRAFT DELIVERS IDEAL

PREDATOR SYSTEM

World renowned for its high-quality tactical

terminal tackle, Pikecraft Fishing delivers a

wide range of products designed specifically for

serious predator anglers.

34 GRUNDÉNS HAS THE MARKET COVERED

Grundéns has strengthened its position in the

fishing market with a complete waterproofbreathable

outerwear range that now caters

to every angler, every budget and every

performance requirement.

CONTENTS

22 FISHING TAKES CENTRE STAGE AT US 250TH

With more than one in six Americans spending

time on the water each year, recreational fishing

is more than just a hobby, it’s a key part of the

American experience and one of the nation’s

oldest pastimes.

36 DOING BUSINESS WITH… THE MIDDLE EAST

The Middle East tackle trade is one of the most

overlooked sectors in the global angling market

– a sophisticated recreational fishing culture has

quietly developed across this region. Can it work

for you?

20

J08 NEWS

Nordic Fieldsport expands into the USA, KastKing

agrees a Spanish distribution deal with Calico,

Japanese lure brand Dranckrazy appoints David

Swendseid and Mustang Survival partners with

Cox & Rawle for UK safety push.

10 NEWS

A rule change means the World Carp Classic has

a new sponsor – Mercury Marine, the Australian

Fishing Trade Association has helped set up an

outdoor umbrella group while the European

Boating Industry continues to expand.

12 NEWS

TTW reports from the UK’s Sea Angling Classic

competition as the two-time-winning boat crew

on Bluefin look to make it three wins in a row. How

did they get on?

14 EFTTEX 2026 DELIGHTS MANY WHO ATTENDED

How did this year’s EFTTEX trade show go in

Barcelona? We showcase some of the companies

there who did good business and highlight a range

of new gear from many.

24 LINE MAKER READY FOR NEXT PHASE

For 30 years, Hungarian family firm Balázs

Filament Technologies has been at the

forefront of monofilament manufacturer and

development. TTW asked boss Lajos Balázs

about his plans for global growth.

26 PANTHER MARTIN CELEBRATES

INNOVATION

After 68 years in the business, Panther Martin

knows what makes a great fishing lure. At ICAST

it introduced a brand-new spinner series, fresh

additions to popular existing line ups and three

multi-lure kits.

28 SPOTLIGHT ON… HOOKS

Despite its simple appearance, modern hook

design is a sophisticated blend of metallurgy,

engineering and specific fishing techniques, all

designed to ensure you connect with – and stay

connected to – a fish.

30 SHOP WINDOW

We take a look at a few of the notable hook

patterns recently released onto the market. Are

these worth stocking in your outlet?

32 GET YOUR TEETH INTO PREDATOR FISHING

Predator fishing has evolved from a niche

pursuit into one of the most dynamic sectors of

the global recreational fishing market. Anglers

are increasingly targeting apex freshwater and

saltwater species.

40 REPORTS FROM CHINA

We have news of the China Bihai Fishing Expo

for 2027, how new laws could affect the trade in

the region and details of China’s Suzhou Fishing

Show 2026.

44 THE 3-3-3 MARKETING RULE

In an era where consumers are bombarded with

thousands of marketing messages every day,

cutting through the noise has become one of the

biggest challenges. The 3-3-3 Rule of Marketing

can help you focus.

46 MAKING CONTACT

This month we cast our eye over a new colour

braid from Daiwa, Eagle Claw’s value packs of

hooks, alongside Prologic’s Signature chest

waders.

34

24 36

18 EFTTEX 2026 ROLL OF HONOUR

The EFTTEX Best New Product competition is

always hotly contested. Which new products and

brands walked away with the coveted trophies?

We have a full list of the winners and runners up.

06 WWW.TACKLETRADEWORLD.COM

2027 Sneak Peek

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PantherMartin.com, Dept TT086L

19 N. Columbia Street, Port Jefferson, NY 11777

ph (631) 473-7308 • fax (631) 473-7398

NEWS

KastKing announces

exclusive Spanish

agreement

KastKing, a global leader in innovative fishing tackle and outdoor

products, has agreed an exclusive agreement with Calico S.A, as the

exclusive distributor of the US company’s products throughout Spain,

Portugal and the Canary Islands.

This strategic partnership marks a

significant milestone in KastKing’s

continued international expansion

and reinforces its commitment

to delivering high-quality,

performance-driven fishing

equipment to anglers across

Europe.

Through Calico S.A’s extensive

distribution network, deep market

expertise and longstanding

relationships within the fishing

and outdoor industries, KastKing

products will become more

accessible than ever to retailers

and consumers throughout the

region.

KastKing business leader Eric

Knickerbocker said: “Partnering

with Calico represents an

exciting opportunity for KastKing

to strengthen our presence in

southern Europe.

“Calico’s reputation, market

knowledge and dedication to

serving their customers make

them an ideal partner as we

continue to grow our brand

internationally. We are confident

that this collaboration will create

new opportunities for retailers and

provide anglers in Spain, Portugal

and the Canary Islands with

greater access to the innovative

products that have made KastKing

a trusted name worldwide.”

Under the agreement, Calico

will oversee the distribution,

sales and market development

of KastKing’s comprehensive

portfolio of fishing products,

including reels, rods, fishing line,

tackle, tools, accessories and

outdoor gear. The partnership

is designed to enhance product

availability, strengthen customer

support, and expand brand

visibility across the region.

Tuli Calico of Calico S.A said:

“KastKing has built a strong global

reputation for innovation, quality

and value. We look forward to

introducing more anglers to

the brand and supporting the

continued growth of KastKing

throughout our markets.”

The agreement reflects both

companies’ shared commitment

to innovation, customer

satisfaction and growing

participation in recreational

fishing. As demand for premium

fishing equipment continues to

increase across Europe, KastKing

and Calico S.A. say they are wellpositioned

to deliver exceptional

products and service to anglers

of all experience levels.

kastking.com

RUGGED APPROACH FOR

NORDIC FIELDSPORT

Fast-growing Danish tackle firm Nordic Fieldsport has taken

another step forward with a partnership with Rugged Tackle,

covering Canada and selected parts of the United States.

This marks another important

milestone in Nordic Fieldsport’s

international growth strategy

and its commitment to bringing

its Scandinavian brands to new

markets.

Cole Peck’s passion for

Scandinavian and European fishing

runs deep. Having spent years

fishing in Europe – particularly

Sweden – Cole and his Rugged

Tackle team bring a genuine

understanding of the products,

culture and heritage behind

Nordic’s brands.

Nordic Fieldsport’s Eric

Svendsen explained: “The North

American market has always

been an exciting opportunity for

us. With Rugged Tackle, we have

found a partner who understands

our brands, shares our ambitions

and believes in building the market

together with retailers for the long

term.”

Cole added: “We see a strong

alignment with Nordic Fieldsport’s

combination of strong brands,

innovative products and a clear

long-term vision.

“Its commitment to supporting

retailers and growing the market

together has made this partnership

an easy decision.”

This is not just about

distribution, it is said to be about

building brands the right way.

Together with Rugged Tackle

and its strong dealer network,

Nordic Fieldsdport is focused on

long-term growth, close retailer

relationships, market-specific

products not to mention a high

level of service.

The partnership will see several

brands introduced into the North

American market including

Swedish handcraft spinners and

rods maker Myran, Wolfcreek

predator gear and Pulz Bait,

with its innovative patented lure

technology that swims by itself.

Eric added: “The response from

dealers and consumers has already

been extremely encouraging,

giving us great confidence in the

future of these brands across North

America.

“We look forward to building

the market together with Rugged

Tackle and its network of dedicated

retailers.”

nordic-fieldsport.com


MUSTANG SURVIVAL

PARTNERS WITH

COX & RAWLE FOR

UK SAFETY PUSH

Mustang Survival, manufacturer of premium marine safety

equipment and technical apparel, has joined forces with specialist

saltwater brand Cox & Rawle to support safer sea fishing practices

across the UK angling market.

Together, the companies will

introduce Mustang Survival’s

flotation and performance gear

to tackle retailers across the

UK through dealer support,

co-branded campaigns, event

activations and angler education

initiatives.

The collaboration is centered

on improving awareness around

water safety in recreational and

competitive fishing environments.

Planned initiatives include live

demonstrations, educational

content, retailer training and onsite

engagement at major angling

events throughout the year.

Rather than positioning

flotation equipment as an optional

accessory, the partnership aims

to encourage safer preparation for

anglers fishing from shore, kayak

and offshore vessels.

The companies will jointly

Dranckrazy lures top

R&D specialist

Considered one the most

knowledgeable people in bass

fishing, David Swendseid has

agreed to a multi-year deal work

alongside Japanese lure brand

Dranckrazy (DK).

David will begin his new

position immediately as

international strategic manager,

R&D specialist and manager

of North America, overseeing

several brands covering

everything from specialised high

performance reel components

to high-end rod labels as well as

both salt- and freshwater lures.

His resumé is extensive,

from helping to grow over 10

companies to inventing and

developing lures and techniques,

to setting a smallmouth state

record and nearly a spotted bass

world record, to anchoring two

top five finishes in the televised

appear at several major events

in 2026, including the Swanage

Classic, Oxwich/Burry Port Bass

Kayak Fishing events and the

PENN Crouch Open.

APEX Pro Tour. Dennis Pat, head of

international sales for DK – geared

towards the expert angler pursuing

bass, giant exotics and saltwater

species – said: “We want David

to work for DK, completing his

legacy with us! As many others,

we have witnessed David’s well

documented influence to bridge

the domestic and international

communities to fishing.”

David added: “Actually, I am

the one that is grateful. I don’t

take this recognition lightly. DK is

a completely vertical company,

meaning from drawing concept

to R&D to manufacturing, it will

be able to meet the needs of the

industry.

“I want the angler to be

completely intrinsically absorbed

in our innovation and quality. In

addition, I have been granted

the liberty to conduct OEM

Aga Kosno, head of

international marketing at

Mustang Survival, said: “The

angling community is built around

shared knowledge and trust. This

partnership allows us to work

directly with retailers and anglers

to make safety equipment more

visible, more accessible and part

of everyday fishing preparation –

especially in coastal and offshore

environments.”

Over the coming months,

Mustang Survival and Cox &

Rawle will share practical safety

guidance and educational content

aimed at helping anglers make

better-informed decisions on the

water.

coxandrawle.com

possibilities for aspiring

companies that seek additional

quality and expertise...”

He also has a deep respect

for DK’s CEO, Takeshi Nakayama.

“Takeshi is a talented mind,

possessing rare, intuitive abilities

and skills. His staff and associates

are also very talented forwardthinking

people; not regulated

by greed or oppressive tactics to

generate profits. This company

is refreshing and really truly

understands the love of fishing

experienced through lure

innovation.”

Bassmaster Classic’s iconic

MC, David Mercer, noted: “David

has proven to be an important

asset to the sport of bass fishing

(and fishing in general). Not only

was he clearly instrumental in

growing several companies,

including the DUO Realis brand

in the North American market

quickly, he also created, named,

educated and popularised the

technique of ‘spybaiting’.”

ddranckrazy24@gmail.com

WWW.TACKLETRADEWORLD.COM 09

NEWS

AFTA STRENGTHENS

CROSS-SECTOR ADVOCACY

The Australian Fishing Trade

Association (AFTA) has

reinforced its commitment to

stronger national advocacy by

collaborating with the Boating

Industry Association (BIA) and

other peak bodies to establish

the Outdoor Recreation

Roundtable (OOR).

Its May meeting, held on the

Gold Coast, brought together

representatives from recreational

fishing, boating, caravanning,

four-wheel driving, paddle

sports, outdoor recreation and

marina industries. The session

focused on identifying shared

challenges and opportunities

across sectors that collectively

engage millions of Australians

and underpin significant

economic activity.

The primary objective of the

OOR is to align advocacy efforts,

pool resources and strengthen

engagement with government

at all levels. With considerable

overlap in participants,

infrastructure and user groups

across these industries, the

Roundtable offers a practical

mechanism for delivering more

coordinated and effective policy

outcomes.

AFTA highlighted that a

unified approach would enhance

the sector’s ability to advocate

on key issues such as access

to public land and waterways,

infrastructure investment,

regulatory consistency, growth in

participation and environmental

sustainability.

Importantly, the combined

industries represent a

powerful “triple bottom line”

contribution – economic, social

and environmental. From

regional employment and

tourism to community wellbeing

and stewardship of natural

resources, the outdoor recreation

sector delivers substantial value

to Australia.

By working collaboratively

through the OOR, AFTA and

its partners aim to ensure this

contribution is clearly recognised

and prioritised in government

decision-making.

AFTA has commended the

BIA for its leadership in bringing

the initiative together, describing

the Roundtable as a significant

step forward in building a

cohesive, influential and futurefocused

voice for the outdoor

recreation sector.

EBI expands membership

and shapes priorities

The European Boating Industry

– the trade body for the sector –

has revealed membership growth

and its future plans at its general

assembly in Istanbul recently.

The meeting brought together

members from across Europe’s

recreational boating sector to

review progress, welcome new

members and define priorities for

the years ahead.

EBI welcomed Green Sail from

Croatia as a new Sustaining

Member, further strengthening

the organisation’s expertise and

network in sustainability and

innovation.

As a leading sustainability

initiative focused on promoting

environmentally responsible

practices in nautical tourism and

boating, Green Sail works with

marinas, charter companies and

tourism operators to develop

practical sustainability solutions,

deliver training and education

programmes and raise awareness

of marine conservation.

As a result, EBI now brings

together 33 members across

Europe, reinforcing its position as

the leading representative body for

the recreational boating industry at

European level.

Members also enjoyed workshop

sessions on the development of

a European-wide approach to

boater demographics studies and

on best practices in advocacy,

exchanged experiences and

explored opportunities for greater

collaboration to strengthen market

intelligence, support evidencebased

policymaking and enhance

the sector’s representation at

national and European levels.

EBI president Robert Marx

said: “The continued growth of

our membership demonstrates

the increasing importance of a

strong and united voice for the

recreational boating industry in

Europe.

“By bringing together

associations, companies and

partners from across the

continent, EBI is strengthening

its ability to advocate for policies

that support competitiveness,

innovation and sustainable

growth.”


RULE CHANGE SEES MERCURY

MARINE BACK WORLD CARP CLASSIC

Updated regulations at World Carp Classic venue Lake Orellana in Spain

have opened up a new chapter for the event, paving the way for marine

engine maker Mercury to take the helm as a key sponsor.

The rule change – seen as a

significant development – means

modern four-stroke outboard

motors will be permitted

throughout the entire duration of

the carp fishing event, which is

being held from October 19th to

24th this year.

The move will allow enhanced

mobility, efficiency and safety

across one of Europe’s most

spectacular carp fishing venues

while further reinforcing the

World Carp Classic’s reputation

as one of the most prestigious

carp angling tournaments in the

world.

As part of the deal, Mercury

Marine will contribute a selection

of premium outboard motors

to the event’s prize table, for

those finishing in the top three

positions.

The partnership will also be

supported by Centro Náutico,

Mercury’s authorised dealer in

the region, providing technical

assistance and operational

support throughout the event.

World Carp Classic founder

Ross Honey said: “This is a

hugely significant moment. The

ability to use outboard motors

throughout the competition

brings Lake Orellana into line

with the expectations of a

modern international event

and significantly enhances the

experience for competitors.

“To welcome a global brand

such as Mercury Marine at this

pivotal moment is a tremendous

endorsement of both the event

and the future of competitive carp

fishing at Orellana.

“Mercury represents innovation,

performance and reliability on

the water – qualities that perfectly

reflect the spirit of the World

Carp Classic. Their involvement

adds even greater prestige to a

championship that continues to

grow year after year.”

Alberto Sanz Bustillo, marketing

and communications director

at Touron, Mercury’s official

distributor for Spain and Portugal,

added: “We are proud to partner

with the World Carp Classic

and support one of the most

respected events in international

angling.

“The ability to use outboard

motors throughout the

competition creates an excellent

opportunity to demonstrate

the reliability, efficiency and

performance of Mercury

products in an environment

where those qualities are

essential.

“The event brings together

competitors from more than

30 countries and provides an

exceptional platform to showcase

Mercury’s commitment to

innovation, safety and excellence

on the water.”

worldcarpclassic.com

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NEWS

DOUBLE WINNERS MAKE IT A

TRIPLE AT SEA ANGLING CLASSIC

Bluefin, the winners of the past two Sea Angling Classics made it an unprecedented three in a row as

they claimed top spot once more in Portsmouth, England after an audacious gamble paid off.

The Scottish crew of Stuart

Cresswell, Steven Toner and

William Kennedy, leading

overnight, went into day two with

a similar plan as day one – go all

out for tope at the start.

But the gamble nearly cost

them, as it took them almost three

hours to land their first fish, during

which time they dropped down

to seventh as other boats took

advantage.

The leaderboard on the Angling

Hive app continued to change

every few minutes throughout

the morning and, even when the

scoreboard was switched off at 1pm

to keep the suspense, the Scots still

looked out of it.

But, under cover of the ‘dark’,

they produced a run of rays then

smoothhound before landing some

last-ditch bass to storm back into

first place at the death.

Boating an impressive 1,679cm

of fish, they collected the first prize

of a £10,000 Lowrance voucher

for marine electronics, £4,000

cash plus Crewsaver lifejackets

and a boat, YETI Tundra cool

boxes, engraved Marttiiini knives,

Mermaid gin and a sMRT AIS

DSC Man Overboard Beacon as

well as lifting the trophy for the

third time in a row.

Sea Witch 2, from Wales,

claimed second place, having

landed 1,486cm of fish. The

crew of Robert Shefford, Gareth

Protheroe and Ray Eyers picked

up £2,000 cash plus YETI Tundra

cool boxes, Crewsaver lifejackets

and a boat, PENN rods and reels,

Mermaid gin, engraved Marttiini

knives and a sMRT AIS DSC Man

Overboard Beacon.

Summing up how close the

competition was, just 8cm behind

in third place was Black Bridge,

skippered by Jack Coombes and

crewed by Shane and Marcus

Coombes and Harvey Coles.

The quartet – who had led at

the halfway point on day two –

scooped £1,000 cash plus YETI

Tundra cool boxes, Crewsaver

lifejackets and a boat, PENN rods

and reels, Mermaid gin, engraved

Marttiini knives and a sMRT AIS

DSC Man Overboard Beacon.

After lifting the trophy aloft

for the third time, Bluefin skipper

Stuart Cresswell revealed:

“We had a plan on day two but

it nearly backfired. We decided

to go for tope at the start but we

were still blanking by 11am (three

hours in).

“Fortunately, just we thought

we had made a mistake, we

caught one, then another almost

straightaway on the same rod. But

we knew we still had plenty of

work to do as we had four hours to

catch the remaining four species

of fish.

“With just 20 minutes or so to

go we were still chasing bass. We

followed some seagulls hoping

that would lead us to them but

by the time we got there, they

had gone. Luckily, we spotted

another team fishing for them so

we headed for that mark – it was a

close thing though and made for a

frenetic afternoon.

“It’s always hard fishing this

competition; there are some

really good anglers out there and

competition is always tough – they

pushed us hard, as they do every

year. The Sea Angling Classic is a

brilliant competition, a great spirit,

fantastic camaraderie and brilliant

teamwork.”

The Best Overall Lady honour

went to Pauline Wilson on Gone

Ballistic for landing 12 fish for

866cm while Calvin Longstaff on

board Socttish boat Grumpy Mick

was the Best Junior, with 21 fish for

1,909cm

Meanwhile, Caroline Mckell on

board Squidward 3 landed a superb

longest overall ray of 73cm, Charlie

Gattrell on Banshee boated a

119cm best smoothhound while

the longest bass of 75cm was taken

by Wayne Comben from Thresher.

Danny Brind on board Nana T

landed the longest tope at 1404m

while Ollie Mead’s 40cm bream on

Well Plumbed was enough for top

individual honour in this category.

Individual species length prizes

included a fantastic engraved

Okuma Makaira 3011 reel,

Mermaid Gin and YETI tumblers.

The first bass caught in the

competition was by Darren Mckell

on Squidward 3, winning him a

ParkIt Eclipse Recliner chair.

Black Bridge won a range of

Yamaha Pro Team clothing and a

275 Air inflatable boat as the best

with a Yamaha engine in the event.

For a full list of results visit

www.seaanglingclassic.com


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L I V I N G S T O N L U R E S . C O M

FEATURE

EFTTEX 2026

DELIGHTS THOSE WHO ATTENDED

EFTTEX 2026 proved to be a success for most of the

exhibitors that ventured to Barcelona in June for the

annual European tackle trade show.

While the visitor numbers were broadly on

a par with last year, the addition of tackle

giant Pure Fishing and a number of other

new exhibitors meant plenty of floorspace

was filled and there was a confident buzz

around the venue, especially during the

core hours of the event.

Quality retailers and distributors had made

their way to the Spanish city to catch up with

representatives from brands from across the

globe, getting their first look at a strong of key

new products or negotiating buying deals.

The Best New Products Showcase once

again proved popular as a celebration of

innovation as brands pushed the boundaries

of technology with a diverse range of apparel,

rods, reels, lures, line and accessories.

Over the coming pages you can read the

stories of some of those who made the trip to

showcase their offerings…

BUBBA LOOKS TO SCALE

UP IN EUROPE

US outdoor and adventure brand BUBBA is looking to open the next chapter

of its story in the European fishing tackle industry.

A regular at the US sportfishing trade show,

ICAST, the brand exhibited for the first time

ever at EFTTEX, staged in Barcelona in June.

Alongside a range of carefully selected

lifestyle products, from knives to tools, the

company also brought along its Pro Series

Smart Fish Scale, which is the official scale of

bass tournament giant Major League Fishing

in the USA.

The handheld unit, which weighs up to 60lb

and picked up a runners up slot in the EFTTEX

2026 Best New Product Awards, also pairs with

the BUBBA mobile app and syncs with MFL’s

ScoreTracker Live, which anglers can even use

to organise tournaments between themselves.

At the time of the partnership back in

2024, Brian Murphy, CEO of BUBBA’s

parent company, American Outdoor Brands,

said: “BUBBA has always been committed to

providing anglers with the absolute best tools,

and our smart scale is no exception. We are

proud to support MLF’s ambitious vision for

the future of bass fishing.”

Manning the EFTTEX booth in Barcelona

was American Outdoor Brands’ international

sales manager, Justin O’Riley.

He told TTW: “We are a big name over in

the USA but this is our first proper foray into

the European tackle market. We have had some

interesting conversations during the show – we

wait to see what that brings…”

www.bubba.com


EFTTEX EXCEEDS

EXPECTATIONS

FOR LURE BRAND

G-Ratt Baits’ first foray into the European market couldn’t have gone much

better after its debut at EFTTEX 2026.

EFTTEX 2026

Having taken its home market by storm in

recent years, the US lure brand, known for its

premium big-bass swimbaits and hard baits, is

now keen to expand its horizons further.

It’s a far cry from its original garage base,

when founder and passionate bass tournament

angler Garrett Dixon bought a swimbait

business from Jason Kincannon.

In quick time, Garrett began handcrafting

models like the now-legendary Sneaky Pete,

Magic Mouse and Simming Rat – taking part

of his name and an iconic product to create his

brand. Having taken 1,500 baits to a fishing

show and selling out of them just two days, he

began to look for ways to scale up production,

eventually finding the perfect partner who

could mass produce the baits.

With more ideas making it to market – it

has gone from eight SKUs to more than 280 –

and a proper manufacturing facility behind it,

the time seems to be right for G-Ratt Baits to

stretch itself further afield.

The company’s Chris Crawford said: “We

came to EFTTEX with little or no expectations

but we just felt we should do it and see what

the market is for G-Ratt Baits outside the US.

“We have been blown away by the level of

interest and the enquiries in our products. It’s

early days but we have plenty of reasons to be

feeling positive right now.”

www.grattbaits.com

Plastools lines up

award for innovation

Italian line and tackle manufacturer Plastools once again

brought innovation to EFTTEX, with three strong products that

impressed visitors.

While the OEM manufacturer’s

Zero Memory Line picked up the

runner-up spot in the Coarse,

Carp and Feeder line section

of EFTTEX 2026’s Best New

Product Awards, it was pipped

to the award by its own Super

Sinking Line.

Alongside its Free Lead weight

system that lets users create

any shape using one of two

high-performance materials, the

lines enjoyed significant interest

throughout the show.

Super Sinking Line has been

engineered using an ultra-high

density material that ensures it

sinks faster than any standard

line. It also has low stretch for

better sensitivity and improved

hook setting while its dark brown

colour reduces visibility in any

water conditions. Plastools’ Zero

Memory Line continues to win

plaudits too as it imparts natural

movement to lures and means

no coils or tangles, resulting in

increased accuracy and longer

distances on the cast.

It uses what Plastools calls

Bicolor Technology – a 50cm

black section with a Specific

Gravity of more than 1.18 which

allows the line to sink faster and

pull the lure down naturally

alternates with a 50cm “cristal”

section, with a Specific Gravity of

less than 1.05, slowing down the

lure to produce a more natural

swimming action.

Plastools CEO Moira Dal

Pozzo told TTW: “Of course, we

are happy to win these awards

for our lines – it shows how

important they are in the market.

“Our Super Sinking Line is

something very different and so

is our Zero Memory Line – they

have been thoroughly tested and

we are excited to bring them to

the attention of companies need

line manufacturing.

“Lead is also a big issue in

the tackle trade and our Free

Lead range means suppliers can

choose the non-lead material

they prefer and have it moulded

into any shape they wish –

perfect for various jig heads and

other rigs.”

www.plastools.it


FEATURE

Pure Fishing excites

at EFTTEX 2026

Much of the talk in the build up to EFTTEX 206 in Barcelona was the return of

Pure Fishing and its stable of brands – and it didn’t disappoint.

From the relaunch of the Prologic brand to the

Abu Garcia VoltiQ reel, through the range of

Berkley lures to the Savage Gear Mutant Rat,

there was so much for visitors to get their teeth

into.

Over the last couple of years the Prologic

brand has undergone some radical changes and

its new look and feel has now been formally

unveiled to the trade.

Sebastian Wright, Pure Fishing EMEA’s

Prologic brand manager, explained: “The team

AUSTRALIAN

FIRM INTRODUCES

RIG TYING MATE

EFTTEX has a reputation for showcasing world firsts and Rig

Mate – a unique range of pre-tied dropper loops from an Australian

designer – captivated the European audience of distributors and

retailers alike.

has spent a lot of time looking at our products

and designing new items which carp anglers

really want.

“We work closely with the market and our

designers, finding ways to add that little extra

percentage to each item that will give anglers

an edge and a good reason to choose Prologic.”

Its clothing and waders certainly looked

and felt the part, with neat little touches to

elevate them above competitors while the new

Combat, Combat-X and Combat Ultra rods

range covers pretty much every eventuality

and option, with the reels promising high-end

performance at a keen price.

On the Abu Garcia side, the star attraction

was European launch of the Revo VoltiQ reels,

the next-generation low profile baitcasters

featuring the brand’s innovative VoltiQ

Electronic Casting System.

Built on the same proven, rigid and

versatile platform as the popular Revo X & SX

baitcasting reel, the VoltiQ is said to deliver a

new level of casting control, adjustability and

performance for anglers.

At its heart is Abu Garcia’s intelligent

electronic braking system that continuously

reads spool rotation and automatically makes

fine adjustments to braking force throughout

the cast, improving casting performance and

delivering enhanced control through its 10

distinct settings for any angler and condition.

Meanwhile, Berkley was keen to show off

its lure range including the Slobberknocker,

blending smart design with a range of features

including tuned vibration and sound, while

the durable through-head blade helps prevent

break offs and allows for weedless retrieval.

It’s finished with a hand-tied PowerBait

flavoured skirt, Fusion19 hook and comes in an

array of colour options.

The whole range has seen significant

investment in packaging that incudes QR

codes for anglers to scan instore and see

swim action previews. Another cool idea was

the Berkley advent calendar range, offering

different options depending on the angler’s

interests along with gift boxes.

A key area on the stand which drew plenty

of interest was the lure tank, where Mads

Grosell and his colleagues showcased the latest

Developed by passionate angler

James Ripley, whose wife Miriam

complained about the time

spent in the boat tying rigs for

others instead of fishing, the

concept overcame no end of

complications to finally make it

to market.

At its first EFFTEX, Rig

Mate found plenty of interest

for its pre-tied dropper loop

rigs on a continuous spool,

covering around 95 per cent of

the recreational fish market in

breaking strains of 6lb, 10lb, 20lb,

30lb, 40lb, 60lb, 80lb and 100lb.

Users simply cut off as many

loops as required before rigging

them up how they wish, making

them perfect for paternosters and

a wide range of species, in both

salt- and freshwater.

James, who was born in New

Zealand but is now based in

Perth, Western Australia, said:

“This was actually a side project

which I worked on during mining

shifts and it took five years of

development, not to mention

a million little problems, to

automate dropper lop production

in bulk using a custom-made

machine.

“We didn’t really do much

market validation in advance, we

launched the product simply to

test demand on a single Facebook

page to a Perth fishing group. We

felt we might be onto a winner

when we sold out of our first 50

units in under an hour.

“So we scaled up production,

relaunched on the same page

and sold hundreds really quickly.

From there it just snowballed

through Australian stores like

BCF and Anaconda then into the

US with Bass Pro and Walmart

and now we are aiming to grow

into Europe.

“When we visited ICAST,

major big box buyers had already

seen Rig Mate online before they

had even approached the stand

and we have used social media

to educate customers and drive

them into stores.”

James revealed the brand was

looking for distributors in the

UK and across Europe as well

as lisetning to feedback in this

marketplace.

www.rigmate.com


Savage Gear lures, including the innovative

Mutant Rat, a revolutionary concept

combining ultra-realistic design, innovative

engineering and proven predator triggers

Mads said: “We have created one of the

most exciting lure launches in Savage Gear’s

history. The hard head version combines

a range of elements including a specially

designed open mouth system that grips the

water during the retrieve and channels it

through a pulsing polyester mane, creating

significant water displacement and a highly

visible profile that predators can detect from

distance.”

Integrated sound and vibration further

enhance its appeal, with a built-in

polycarbonate rattle adding another striketriggering

element. Behind the head sits a

highly dynamic soft body featuring superflexible

robotic ribs, oversized frog-style legs

and gecko-inspired ball fingers.

www.purefishing.com

LURES BORN IN THE LABORATORY

OF AN ENQUIRING MIND

While some lure manufacturers follow trends or respond to what others

design, LuresLab founder Dinos Panayi has found another way to develop

tackle that catches fish – his belief in being different.

As the Cyprus-based designer unveiled his

latest collection at EFTTEX 2026, alongside

industry stalwart John Lofthouse (pictured on

left) – who is well-known for key roles behind

brands like Shimano and Maryuku plus

countless innovations – it became clear he has

no intention of following the crowd.

Dinos (right) explained: “I am always

looking for new ideas and a fresh approach.

Many of the lures out there on the market

have the wrong shape and poor actions,

especially when used on the surface.

“The breakthrough for me came at 3am one

morning when I woke up with the solution

to better actions thanks to a change in design

focused on the lip, balance and shape of each

lure.

“Because of their shape, they can be

lightweight but still be cast very long distances

while heavier variants will more correctly with

minimal angler input.”

From the very first test cast, his team caught

fish, which is how Dinos knows his lures

will be a success. “If a lure performs well and

catches fish, anglers will hear about and put

their faith in it, then the orders will follow.”

John explained he found himself in Cyprus

and began talking to Dinos, eager to use his

decades of industry experience to help build

a successful brand born out of innovation and

an enquiring mind. As Dinos continues to

develop long-range variants, including one

designed with Giant Trevally (GT) in mind,

the company is enjoying good early success

but is especially keen to find distributors

across Europe – notably France – the USA,

the Middle East, Africa and Australia.

www.lureslab.com

EFTTEX 2026

Countries partner for

small but mighty lure

It may be small but Japanese brand ADUSTA’s Crankuri crankbait

– born from a request by its Bulgarian distributor – is taking the

angling world by storm.

It all began when distributor

Twitch Fishing suggested that a

small crankbait for chub fishing

would be extremely popular in

Bulgaria.

Although many chub fishing

crankbaits from major Japanese

manufacturers were already

available in the European market,

ADUSTA began researching

what each did and what could be

improved.

Since chub are mainly caught

in rivers, ADUSTA used its

experience in the Japanese bass

fishing market to design a small

crankbait that would be easy to

use even in a strong river current.

The design team wanted lure

that would swim properly in the

current, avoiding obstacles while

also incorporating long castability

so it could be used comfortably

with both spinning and finesse

baitcasting tackle.

Eventually, the Crankuri was

born, featuring an ultra-high

pitch, tight wobbling action, built

to consistently maintain a steady

1m depth range.

The slow floater has been made

to trigger bites from target fish

while the rattle sound is perfectly

synchronised with its movement,

captivating even the wariest

predatory fish.

Although Crankuri features a

compact 35mm body, it weighs

just 4g.The team was adamant

it wanted to create a silhouette

that fish could easily inhale and

commit to, while at the same time

delivering significantly improved

casting performance.

Judges at EFTTEX 2026

were impressed too, voting it

the winner in the Spinning and

Baitcasting Hard Lure category.

A company spokesman said:

“We are truly honoured Crankuri

received this level of recognition in

the EFTTEX Best New Product.

“It was born through the fusion

of valuable insights provided by

European anglers and the luredevelopment

expertise that we

have cultivated over many years

in Japan.

“We would therefore like to

express our heartfelt gratitude

to everyone who recognised the

potential of Crankuri and cast

their valuable vote for ADUSTA in

the awards.

“This award serves as a

tremendous source of motivation

for us and it encourages us to

continue developing products

that anglers around the world can

enjoy and trust for years to come.”

www.tsudatrading.com


FEATURE

EFTTEX 2026

ROLL OF HONOUR

The EFTTEX 2026 Best New Product Competition is designed

to recognise some of the best and most innovative

tackle and clothing launched over the past year.

Apparel & General – Clothing

1. Pelagic Gear – Ion

2. Behr Anglesport – IceBehr Fishing

and Outdoor Gloves

Carp- Feeder and Coarse - Hooks,

Rigs and Accessory

1. Mustad – BBS Curve Shank Carp

Hook

2. Madix – Method feeder cage for

briquettes

Carp- Feeder and Coarse – Bait

1. Energofish – Carp Expert NEO

Active Bombs PVA

2. Karel Nikl – Calanus & Krill

Carp- Feeder and Coarse – Line

1. Plastools – Super Sinking Line

2. Plastools – Zero Memory Black &

Cristal

Apparel & General – Accessory

1. Lifejacket Solutions – Response

Slimline Level 150 inflatable life jacket

2. Mustad – 24in Insulated Kill Bag

White Belt

Apparel & General – Footwear

1. ProLogic – Signature Heavy Duty

Chest Waders

2. Pelagic Gear – Nimbus Fishing Boot

Apparel & General - Electronic

device

1. KastKing – Mini Scale with Lip

Gripper

2. BUBBA – Smart Fish Scale Lite

Apparel & General – Sunglasses

1. Energofish – Carp Expert Lumina

Floating Sunglasses


Carp- Feeder and Coarse – Reel

1. Energofish – Carp Expert Max2

Long Cast 8000

2. Golden Catch – Sintez Feeder

4500/5500

Carp- Feeder and Coarse – Rod

1. ProLogic – Combat Ultra-Classic

Paracord 12ft 3.5lb

2. Golden Catch – G.Carp Rod Fury

Slim 3.90m 3.5lb

Fly Fishing – Accessory

1. Dohitomi – Maruto MTH Hooks

2. Dinsmores – Stealth Egg Shot

Saltwater Fishing – Line

1. Scorziello – Jatsui Moonster

Fluorocoated Braid Multicolor

2. MOMOI – Cast Mania Aero Leader

•

Saltwater Fishing – Reel

1. Scorziello – TICA Iron Claw IC20

Trolling Game Reel

2. WINNER – WBZ 400 reel

Saltwater Fishing – Rod

1. PENN – Battalion Solid Giant

Popping Rod

2. Ocean’s Legacy – Aggressor Grand

Seas

Spinning & Baitcasting – Hooks,

Rigs and Accessory

1. Mustad – Hybrid In-Line Treble Slick

Coating

2. Dohitomi – ZH-38, Range Cross

Head

Spinning & Baitcasting – Reel

1. KastKing – Kestrel Ultimate

2. Abu Garcia – Revo SX VoltiQ Low

Profile

Spinning & Baitcasting – Rod

1. RELIX – KANCRA TOR 502 BC

2. PROX – TeleShorty SE

EFTTEX 2026

Saltwater Fishing - Hooks, Rigs and

Accessory

1. Golden Catch – Oxygen Bakkan

Tackle Bag M

2. CENTRO – SWATTLE Quick

Change Vertical Rig

Saltwater Fishing – Hard Lure

1. J M Gillies – Bluewater Minnow Pro

Series

2. LuresLab – EZsquid Shad 70

Saltwater Fishing – Soft Lure

1. ARTFISHING – Misaki Elochibi Soft

2H

2. ARTFISHING – Espetit Sandeel

Spinning & Baitcasting – Line

1. First Dart – Kinetix

2. Golden Catch - GC Braided Line

Inquisitor Upgrade PE X8 150m #0.2

Lime Green

Saltwater Fishing – Metal Lure

1. Halco – Karcass Micro Jig

2. Savage Gear – Anchovy Jigs

Spinning & Baitcasting – Hard Lure

1. Tsuda Group – Crankuri

2. Behr – TRENDEX Mega Diver

Spinning & Baitcasting – Soft Lure

1. Livingston Lures – Brute

2. Fisherman Corp – Dorvus180-

HAKU

Spinning & Baitcasting – Hybrid

Lure

1. Dragon Tackle – Game Changer

2. Tsuda Group – Rapid Brinx

Spinning & Baitcasting – Metal

Lure

1. Energofish – Wizard Strike + RUNEX

Spoon

2. J M Gillies – Tassie Tails


FEATURE

PIKECRAFT

PIKECRAFT

DELIVERS THE IDEAL SYSTEM FOR

PREDATOR ANGLERS

World renowned for its high-quality tactical terminal

tackle, Pikecraft Fishing delivers a wide range of products

designed specifically for serious predator anglers.

Volker Radwan, the company’s

owner, has really stepped up his

game in the past few years and

developed a range of products

that fit the high demands of anglers while also

setting a new industry standard.

A soft bait is ‘naked’ without hooks and,

when it comes to pike fishing, it’s all about the

right presentation. With The System screw,

Pikecraft has delivered an all-in-one package for

anglers. There are two variations – the original

screw and The System Small Screw S, which, as

the name suggests, is great for use smaller baits.

Volker has developed a wide range of stinger

rigs to go along his patented The System screw

and they can be put easily into work, by simply

sliding the oval split ring, that is attached to

each stinger rig, over the top of The System

screw.

Additionally, anglers can slide on weights,

that vary in range from 3g, 5g, 7g, 10g, 15g, 20g

and even 25g. Here, Pikecraft has also made a

huge step forward in environmentally friendly

fishing, in the sense that these weights are ‘lead

free’.

Quality counts

Nothing but the best is used in Pikecraft

gear; only high-quality stainless steel and the

strongest BKK and VMC hooks. Hook sizes

and stingers are adapted to most baits on the

market and what’s not currently there can be

custom made. Hook sizes vary from size 1 all

the way up to 5/0, and stinger rigs are balanced

and sized to make a perfect fit on each soft bait.

Whatever your fishing style might be,

Pikecraft Fishing carries the right terminal

tackle for the job. For those who like to

fish pelagic for pike and zander, there is an

interchangeable weight system, named the

Pelagic Bullet rig, that enables anglers to rig

soft baits the same way as with The System,

but now with a weight system to quickly scout

different water layers. Specifically, for pelagic

anglers, Pikecraft Fishing has developed a

‘Ready to Fish’ kit, so users have an all-in-one

solution.

Award-winning products

Hooks above the soft bait can be attached with

The Quick Pin Big 2.0, which has previously

won a coveted EFTTEX Best New Product

Award, and the possibilities are endless.

From heavy duty screw-on snaps to

fluorocarbon, swivels, sleeves, spinner blades,

bait pins and more, there is something in the

range for everyone.

For those who want some extra weight

onto their existing set up, there’s even The

Leadclip – a heavy duty clip that can be used

with Pikecraft’s lead-free weights in order to get

down where the big fish live!

All in all, Pikecraft Fishing is clearly a

company to look out for in the near future.

©Text & pics by Esoxonly & Pikecraft

pikecraft.de


FEATURE

ASA COLUMN

FISHING TAKES CENTRE STAGE

AT USA 250TH BIRTHDAY

With more than one in six Americans spending time on the

water each year, recreational fishing is more than just a hobby,

it’s a key part of the American experience and one of our

nation’s oldest pastimes, says Rob Shane.

What makes a fishing spot great?

Is it knowing you have the

chance to catch a recordbreaking

bass every time you

leave the dock? Is it the thrill of hiking deep into

the backcountry to find native trout eager to rise

to a dry fly?

Maybe it’s the opportunity to come home

with a freezer full of snapper to enjoy with

family and friends? Or just simply a place where

you have fond memories with loved ones – a

pond at your grandparent’s farm, the local beach

or a secret spot at a nearby lake that you seek

out more for the tranquility than the actual

fishing.

There are an infinite number of answers to

this question; and each one of them is correct.

In my opinion, the best fishing spots are

wherever I have the time, energy and ability to

get to between work, parenting and the other

demands of life.

Luckily, in the USA, those opportunities are

near endless.

Nowhere else on earth can you find the

variety of fisheries, expansive public access to

these resources and diversity of landscapes to

enjoy time on the water, whether alone or with

people you care about the most.

Finding your fishing spot

For the past 250 years, since our country’s

founding, recreational fishing has been a core

part of our national identity and interest in the

sport has never been higher.

In honour of our country’s semiquincentennial

birthday, the American

Sportfishing Association (ASA) has set out to

find 250 Great Places to Fish in the USA.

Starting on July 4th, America’s Independence

Day, ASA has been releasing 10 great places to

fish on our social media platforms each week,

culminating with the final entry on December

31st.

We’ll also have a digital map highlighting each

fishery and a spotlight fishing tackle retailer, on

ASA’s website (www.asafishing.org).

Funding our fishing

We’ll also be shining the spotlight on the

bedrock law that supports these great fisheries.

Passed in 1975, the Dingell-Johnson Act created

the Sport Fish Restoration Fund and authorised

the collection of an up to 10 per cent excise tax

on the sale of every piece of fishing tackle sold

in the US.

This funding is directed straight back to

fisheries conservation, public access, education

and research.

Since its inception, Dingell-Johnson has

generated more than $12 billion to fund

hatcheries, build boat ramps, fight invasive

species, restore fish passage and so much more.

We know that stopping at 250 great fisheries

is just scratching the surface, so we want to hear

from you too!

Use #FishAmerica250 and tag @

KeepAmericaFishing on social media and let

us know your favourite places to enjoy time on

the water.

Rob Shane is the Public Affairs Manager for ASA.

His favourite places to fish are Kettle Creek in

Pennsylvania and the tidal marshes of Pamlico

Sound in North Carolina.


FEATURE

LINE MAKER READY FOR THE

NEXT PHASE OF DEVELOPMENT

For the last 30 years, Hungarian family firm Balázs Filament Technologies has been at the

forefront of monofilament manufacturer and development. TTW asked boss Lajos Balázs

about his plans for global growth.

TTW: How has the last year been for

BFT in the international markets you

serve?

Lajos Balázs: From the very beginning,

our strategy was not simply to become a

monofilament manufacturer serving a wide

range of industrial applications. Instead, we

chose to focus on sport fishing lines and aimed

to become one of the leading companies in this

specialised field.

I believe that the past three decades have

proven the validity of this vision. While

continuous development and innovation are

essential in today’s business environment,

our current market position confirms that our

strategic direction was the right one.

The past year was successful for us. Both our

domestic and export markets performed well.

Sales in Europe met our expectations, while we

achieved even stronger growth in the United

States. Unfortunately, the first half of this year

has shown a more noticeable slowdown in

Europe but I remain optimistic that market

conditions will improve during the second half

of the year.

At the same time, our US business has

continued the momentum established last year

and is currently showing an even more dynamic

upward trend. This strong performance is

helping to offset the weaker demand we have

experienced in Europe.

TTW: What have been the key

challenges?

LB: We operate in a country with a relatively

small domestic market so, from the very

beginning, we have focused on our export

business as the primary driver of our growth.

This strategy has provided significant business

opportunities but it has also required us to

manage the risks associated with constantly

changing global market conditions.

One major challenge this year has been

the significant weakening of both the US

dollar and the Euro against the Hungarian

Forint. In the case of the dollar, the decline

has been approximately 20 per cent. As a

large proportion of our operating costs are not

incurred in dollars, these currency fluctuations

represent a substantial financial risk for our

business and require careful management to

protect our competitiveness and profitability.

TTW: Which markets have you seen

the most growth in?

LB: The US is clearly the driving force behind

our sales growth at the moment and I am seeing

very encouraging signs for future expansion.

Our products are now available through some

of the largest retail chains in the market and

our partner is doing an excellent job in a highly

professional manner. As a result, we continue


BFT

to expand our presence and reach more stores

across the country.

At the same time, we are fully committed to

supporting this growth by ensuring a reliable

and consistent supply of products. We work

closely with our partner to maintain inventory

levels and avoid stock shortages, ensuring that

our products remain available to consumers

whenever and wherever they need them.

TTW: Are there any markets which

excite you most as you look ahead for

more potential opportunities?

LB: As a first step, I expect to see a

normalisation of our European markets and

I am optimistic that they will return to more

familiar conditions for the next season. We are

dedicating significant resources and effort to

accelerating this recovery, as Europe remains

an extremely important market for our

business.

As a European manufacturer, we benefit

from our proximity to customers across

the continent, giving us a considerable

competitive advantage in terms of delivery

times. This is a strength that we intend to

leverage even more effectively in the future.

As you know, a tragic war is still taking

place in our neighbouring region, causing

immense suffering for all those affected. I

sincerely hope that a path toward stability

and common sense can be found, leading to a

normalisation of the current situation. Such

an outcome would create opportunities for

economic recovery and renewed cooperation,

allowing markets and businesses to return to

a more predictable environment and restoring

many of the mutual economic benefits that

existed before the conflict.

TTW: Although BFT was unable to

have a stand at this year’s EFTTEX,

you were still able to attend as a

visitor. How was the show for you?

LB: As an exhibitor, we have maintained a

continuous presence at EFTTEX since the

1990s, which has given us extensive experience

and a deep understanding of the exhibition

and its importance to the European fishing

tackle industry. Although this year I was only

able to attend as a visitor, it was still a valuable

opportunity to meet partners and gain insight

into current market conditions.

It’s true that participation numbers have

declined in recent years, partly due to the longterm

effects of the COVID pandemic and other

market challenges. However, I believe the trend

is beginning to reverse, and I am optimistic that

Europe’s most important fishing tackle trade

show will gradually regain its former position

and influence within the industry.

As a European manufacturer, I would also

like to express my sincere appreciation to the

organisers, particularly Janet Doyle (pictured

with Lajos on left) and her team, for their

commitment and dedication. In a challenging

environment, they have continued to provide

an important platform that brings together

European manufacturers, distributors and

retailers, helping to strengthen our industry

and maintain valuable business relationships.

My discussions at this year’s event confirmed

that many of our partners are experiencing

similar market conditions. Several companies

reported slower sales and a degree of market

hesitation during the first part of the season.

Nevertheless, the overall

sentiment remains

positive. Most

participants are

optimistic about

the second

half of the year

and expect

sales activity

to improve,

leading to

stronger business

performance as the

season progresses.

TTW: Have there been any

key product launches or company

highlights over the last few months?

LB: We have always placed a strong emphasis

on product development, as I firmly believe

innovation is one of the key drivers of longterm

growth and success.

For the current season, we developed two

new pre-cut leader products designed primarily

for saltwater fishing. Both were launched in the

USA and, based on the initial sales figures, they

have been very well received by the market.

An important development on the

production side has been the acquisition of

a new labelling machine for our wrist spool

products. This investment has significantly

improved efficiency and accelerated several

key production processes, allowing us to better

support growing demand and maintain high

service levels for our customers.

Looking ahead, one of our major strategic

projects is the installation of a larger solar

power system, which we plan to implement

during 2027. Preparatory work is already

underway. Once completed, the project is

expected to provide approximately 50 per

cent of our electricity consumption from

renewable energy sources. As an energyintensive

manufacturer, this investment will

not only reduce our environmental footprint

but also generate significant cost savings and

contribute to the long-term sustainability of

our operations.

TTW: Next year EFTTEX is in Prague

– opening up Eastern Europe once

more. Are you planning to be there?

LB: As an Eastern European manufacturer,

I am particularly pleased that EFTTEX will

again be held close to our region. Central

and Eastern Europe – especially Hungary,

Poland, the

Czech Republic and Slovakia

– represents an important

and steadily growing market

within the European Union. In

recent years, these countries

have shown strong economic

development and increasing

demand for high-quality fishing

products.

We have extensive

market knowledge and

long-standing business

relationships throughout the

region. The Prague exhibition

will provide an excellent opportunity for

us to further strengthen our position, meet

existing partners, and develop new business

opportunities in these strategically important

markets so we fully intend to be present at

EFTTEX in Prague.

On a personal note, Prague has always held

a special place in my heart. My wife Barbara

and I spent our honeymoon there 25 years ago,

and it remains our favourite European capital.

So, beyond the business opportunities, I am

looking forward to revisiting a city filled with

wonderful memories – and perhaps enjoying a

glass of my favourite Czech beer, Staropramen.

bfteurope.com


FEATURE

PANTHER MARTIN’S LINE UP

EXPANSION CELEBRATES 68

YEARS OF INNOVATION

After 68 years in the business, Panther Martin knows what makes a great fishing lure. At

ICAST this year, the company was introducing a brand-new spinner series, fresh additions

to popular existing lineups and three new multi-lure kits, all in readiness for 2027.

PANTHER MARTIN

Since 1958, over 126 million Panther

Martin lures have been sold across its

native USA, with millions more being

used to catch fish throughout Europe,

Asia and elsewhere.

From a small start up with only three colour

and body styles, Panther Martin lures have

grown in popularity year after year, helping

anglers land millions of trout, not to mention a

wide variety of freshwater game fish and, more

recently, certain saltwater species, too. Its latest

releases for 2027 aim to take that success even

further

ROCKET series launches

Built specifically for salmon and steelhead

anglers, the Panther Martin ROCKET series is

designed for extra-long casts and deep-water

presentations. Its sleek, aerodynamically

weighted tubular bodies allow shore-based

anglers to cast significantly further.

During retrieval, these lures mimic multiple

food sources and create tiny air bubbles that

trigger a fish’s predatory instincts. True to the

brand, the ROCKET features Panther Martin’s

iconic shaft-through-blade design and convex/

concave blades in genuine gold or silver plating

and high-contrast colours.

Expanding colours

Following last year’s debut of the Custom

Salmon & Steelhead series, Panther Martin is

adding a Silver Blade and Purple Metallic colour

option. This lure features an oversized, genuine

silver-plated blade half-painted in deep purple,

combined with a metallic teardrop body.

Purple is highly popular because it remains

visible at great depths, while the heavy body

allows for deeper, longer casts. It will be

available in five sizes ranging from 1/4oz

to 5/8oz.

Classic Holographic additions

Freshwater anglers will see three new patterns

join the perennial favorite Classic Holographic

Series:

Holographic Sierra Red Madness: This

features a red and gold ombré effect with black

dots.

Holographic Sierra Blue Madness: This

lure combines silver, blue and red with red,

yellow and black dots. panthermartin.com

Holographic Sierra Bleeding Frog: The

frog features a rich metallic green body with

black dots, paired with a unique red and green

camo blade.

These brilliantly coloured, highly reflective

lures come in sizes 2 (1/16oz), 4 (1/8 oz) and 6

(1/4 oz). They are ideal for catching trout, bass,

walleye, perch and crappie.

Multi-lure kits

Panther Martin is also launching three new kits

focused on single-hook designs:

Pro Guide Single Hook Kit: Contains six

deadly single-hook lures from various lines,

including dressed, holographic and regular

spinners.

Barbless Single Hook Kit: A convenient

three-pack of barbless single-hook options.

Single Hook Kit: A standard three-pack

featuring classic single hooks


NEW PACBAY MINIMA-X

Build

A GROUNDBREAKING SERIES OF GUIDES AND TOPS,

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TONY HUANG

PACBAY MINIMA-X offers an unparalleled level of durability,

solving the problems commonly associated with inner rings

popping out or getting crushed.

Through extensive reform and innovation, PACBAY MINIMA-X is

constructed using high-strength , one-piece stainless steel. Both

the guides and tops utilize mirror polishing, multi-layer Hard

Chrome plating, and Titanium plating processes, resulting in

corrosion resistance, low friction, and high thermal conductivity.

As a result , the friction force during long-distance casting or

retrieving is significantly reduced.

China: +86-139-26892267

China Fax: +86-769-85413223

hunter@changan.net

353160028@qq.com

U.S.A: +1-360-912-7251

www.fishpacbay.com

info@fishpacbay.com

72 Banana Way, Sequim, WA 98382 USA

SPOTLIGHT

SPOTLIGHT ON…

HOOKS

Despite its simple appearance, modern hook design is

a sophisticated blend of metallurgy, engineering and

species-specific fishing techniques, all designed to ensure

an angler connects with – and stays connected to – a fish.

The humble fishing hook is one

of humanity’s oldest tools.

Archaeological evidence suggests

that early anglers used primitive

‘gorges’– straight pieces of bone, wood or

stone sharpened at both end – which lodged

sideways in a fish’s throat when swallowed.

Over time, these evolved into true hooks.

The earliest-known hooks date to the

Neolithic period and were crafted from bone,

shell, horn, bird beaks and flint. Some even

featured barbs, demonstrating that ancient

fishers already understood the importance of

hook retention.

As metalworking advanced, bronze and

iron hooks replaced organic materials. By

the Roman era, hook designs had become

recognisably similar to modern patterns.

Viking-era hooks recovered from northern

Europe also show surprisingly advanced

construction, including barbed points and

forged shapes that many anglers would

recognise today.

But it was the Industrial Revolution which

transformed hook manufacturing. Mass

production enabled consistent sizing and

shape, while advances in steel production

improved strength and corrosion resistance.

Today’s premium hooks are typically made

from high-carbon steel, chemically sharpened

and coated with finishes such as black nickel,

tin or Teflon-like materials to improve

penetration and durability.

Among the key brands in the industry

are Mustad, VMC, Eagle Claw, Owner,

Gamakatsu, BKK, Tiemco and Ahrex, among

others.

Anatomy lesson

Although hooks come in hundreds of

patterns, most share the same basic

components:

● Eye: The loop at the top of the hook

where the fishing line is attached. Eyes

may be straight, upturned or downturned,

depending on the intended application.

● Shank: The straight section extending

from the eye toward the bend. Shank length

influences bait presentation and hooksetting

characteristics.

● Bend: The curved portion connecting

the shank to the point. Different bend

shapes affect hook strength and fish-holding

ability.


● Gap or Gape: The distance between the

shank and the point. A wider gap generally

improves hooking efficiency, particularly with

bulky baits or soft plastics.

● Point: The sharpened end that penetrates

the fish’s mouth. Modern points may be

needle, spear, beak or knife-edge designs.

● Barb: A small backward-facing projection

behind the point that helps prevent the hook

from pulling free. Barbless hooks omit this

feature, making hook removal easier and

reducing injury to fish during catch-andrelease

fishing.

HOOK SIZES AND TYPES

Hook sizing can confuse newcomers

because the numbering system works in

two directions. For standard hooks, larger

numbers indicate smaller hooks (for example,

size 12 is smaller than size 6).

Once size 1 is reached, sizing switches to

‘aught’ measurements: 1/0, 2/0, 3/0 and so

on, with larger numbers indicating larger

hooks. There is no universal standard across

manufacturers, so a size 2 hook from one

brand may differ slightly from another.

Major hook styles and uses

J-Hooks

The classic fishing hook shape resembles the

letter J and remains the most widely used

pattern. J-hooks are versatile and effective

with live bait, artificial lures and natural

presentations. They require the angler to

actively set the hook when a fish strikes.

Best uses:

● General freshwater fishing

● Bass, trout and panfish

● Artificial lure presentations

Circle Hooks

Circle hooks feature a point

that curves inward toward

the shank. Rather than being

struck aggressively, they are

designed to rotate into the

corner of a fish’s mouth as line pressure

increases. This significantly reduces deep

hooking and improves survival rates in catchand-release

fisheries.

Best uses:

● Catch-and-release fishing

● Saltwater bait fishing

● Species such as tuna, sailfish and catfish

Octopus Hooks

Characterised by a short

shank and rounded bend,

octopus hooks are popular for

live bait fishing. Their compact

design makes them ideal

for presenting worms, eggs,

shrimp and other natural baits.

Best uses:

● Salmon and steelhead fishing

● Live bait applications

● Float fishing

Aberdeen Hooks

Aberdeen hooks feature a

long, thin shank and light

wire construction. They are

especially useful when fishing

with worms or minnows and

can often be bent free if snagged.

Best uses:

● Panfish and crappie

● Live bait presentations

● Light-tackle freshwater fishing

Baitholder Hooks

These hooks incorporate

small barbs along the shank to

hold soft natural baits in place.

Best uses:

● Worm fishing

● Cut bait

● Catfish and coarse fishing

Worm Hooks and Offset Hooks

Designed primarily for soft-plastic lures,

these hooks often include offset bends that

help conceal the point and create weedless

presentations.

Best uses:

● Bass fishing

● Soft plastic worms and

creature baits

● Heavy vegetation

Treble Hooks

Treble hooks combine three

hook points into a single unit. They provide

multiple opportunities for hook ups but can

cause greater damage to fish.

Best uses:

● Hard-bodied lures

● Crankbaits and spoons

● Predator species such as pike and muskie

Jig Hooks

Built into weighted jig heads,

these hooks are designed to

pair with soft plastics, feathers

or bucktail materials.

Best uses:

● Vertical jigging

● Freshwater and saltwater lure fishing

● Bottom-oriented species

HOOKS

Modern hook design trends

Today’s recreational anglers increasingly

favour hooks designed around conservation.

Circle hooks and barbless patterns have

become more common as fisheries managers

seek to reduce post-release mortality.

Manufacturers continue to develop

chemically sharpened points, corrosionresistant

coatings and ultra-strong wire alloys

that improve performance while minimising

harm to fish.

What’s it worth?

Reliable market estimates of the value and size

of the global hook market vary because some

reports measure hooks alone while others

include broader tackle categories.

However, several industry analyses place

the standalone global fishing hook market

at approximately US$700–730 million in

2024, with projected annual growth of around

five per cent through the remainder of the

decade. Recreational fishing participation,

sport-fishing tourism and increased demand

for specialised hook designs are among the

principal growth drivers.

Some broader market studies that include

additional hook categories and distribution

channels estimate significantly larger values,

ranging into the billions of dollars, reflecting

differences in methodology and market scope.

Conclusion

The fishing hook is one of the oldest tools

still in everyday use. From Neolithic bone

hooks to today’s chemically sharpened highcarbon

steel designs, its evolution reflects

thousands of years of experimentation by

anglers and craftsmen.

Understanding hook anatomy and

the purpose of different patterns allows

recreational fishers to select the right tool for

each species, bait and fishing method.

Despite remarkable advances in modern

tackle technology, success on the water still

depends on this small but indispensable

piece of equipment.


SHOP WINDOW

HOOKS

1

2

3

4

1 GAMAKTASU

OUTSIDER TREBLE HOOK

Designed in conjunction with

two-time Bassmaster AOY Chris

Johnston, this treble is engineered

for anglers demanding maximum

penetration and corrosion

resistance in high pressure

environments. Featuring Nano

Alpha Technology for 2x better hook

penetration and 4x better corrosion

resistance, this new treble hook also

incorporates an outward angled

point to improve hookup ratios.

A large barb enhances holding

power, keeping fish pinned during

aggressive fights. The Nano Alpha

coating further reduces friction for

faster, more efficient penetration.

gamakatsu.com

2 DAIWA

LIGHT JIG HEADS

Boasting a realistic fish-head mould

featuring an upturned mouth

and recessed eye plus a powder

dip finish to enhance durability

alongside a unique U-shape line

tie using thinner wire, the jig head

incorporates a premium light wire

nickel hook with a slick-coat finish

and a laser sharp hook point for

effortless hook penetration with

plenty of strength.

It’s available in three popular panfish,

trout, walleye and finesse bass

colours, with weights ranging from

0.5g to 3g and hook sizes from ultra

finesse size 10 to all-around size 6.

daiwa.us

3 EAGLE CLAW

LAZER SHARP PRO V

When precision and performance

matter, theLazer Sharp Pro-V Jig

line up delivers. E ngineered for

subtle presentations, it boasts a

premium Pro-V hook that maximises

hook-up ratios while maintaining

a lightweight profile for pressured

fish and clear-water conditions. For

forward-facing sonar enthusiasts,

the Eagle Eye Jig offers exceptional

balance, visibility and control,

helping anglers keep presentations

in the strike zone longer. Both

combine Eagle Claw’s trusted

hook technology with tournamentready

design, giving anglers the

confidence to fish effectively in a

wide range of situations.

export@eagleclaw.com

4 MUSTAD

O’SHAUGHNESSY HOOK

An all-time favourite with saltwater

anglers, this forged wire hook is

perfect when using long, natural

baits, such as whole fish heads/

tails, squid or crabs, either inshore

or offshore for both slow trolling

and stationary fishing. Ideal for

species ranging from sea bass, Mahi

Mahi/dolphin fish, cod, bluefish

and striped bass. The MTL-V1 point

combines a more efficient point

design with a special sharpening

process to enhance the quality. The

result is a sharper, sleek point shape

with penetration resistance 50 per

cent lower than standard Classic

points.

mustad-fishing.com


FEATURE

PREDATOR FISHING OFFERS

MAJOR OPPORTUNITIES

Predator fishing has evolved from a niche pursuit into one of the most dynamic sectors

of the global tackle market. Anglers are increasingly targeting apex freshwater and

saltwater species that offer excitement, challenges and memorable experiences.

From giant pike in Scandinavia and

muskellunge in North America to

barramundi in Australia and peacock

bass in South America, predator fishing

is driving significant demand for specialised

tackle, lures, electronics and accessories.

For tackle manufacturers, distributors

and retailers, the growth of predator angling

presents a substantial commercial opportunity.

As anglers invest in increasingly sophisticated

equipment to target larger, more aggressive

fish, spending per customer continues to rise.

Understanding regional predator fisheries

and the products that accompany them can

help businesses capitalise on this expanding

global market.

Europe: Pike fishing stronghold

Northern and central Europe remain among

the world's most established predator fishing

markets. Countries such as Sweden, Finland,

Germany, the Netherlands and the United

Kingdom boast thriving communities of

anglers targeting northern pike, zander and

perch.

Pike fishing, in particular, has undergone

a revolution over the past decade. Large soft

plastic lures, glide baits, jerkbaits and swimbaits

have become increasingly popular as anglers

pursue trophy sized fish.

This trend has created strong demand for

heavy-action rods, low-profile baitcasting

reels, braided lines, fluorocarbon leaders and

specialised landing nets and equipment.

The rise of catch-and-release fishing has also

increased sales of fish care products, including

large landing nets, unhooking mats, long-nose

pliers and weighing systems.

Additionally, advances in sonar technology

and live-scanning fish finders have transformed

predator fishing tactics, creating a high-value

category for marine electronics manufacturers.

As younger anglers engage through social

media and online content, European predator

fishing continues to attract new participants

eager to invest in premium equipment.

North America: Home to big

predators

The United States and Canada represent one

of the largest recreational fishing markets in

the world, with predator species occupying a

central role.

Largemouth bass remain the dominant

sportfish, supporting an enormous industry

encompassing rods, reels, lures, boats,

electronics, apparel and tournament

sponsorship. The popularity of bass

tournaments has created a highly influential

tackle market where product innovation is

rapidly adopted.

Beyond bass, northern pike, muskellunge,

walleye, striped bass and various saltwater

predators generate significant economic

activity. Muskie anglers, in particular, are

known for investing heavily in specialist

equipment designed to target fish often

exceeding 50in in length.

Large bucktails, oversized rubber baits,

jerkbaits, trolling systems and custom lure

designs command premium prices. Many

dedicated predator anglers own extensive

collections of tackle, creating recurring sales

opportunities for manufacturers and retailers.

The North American market also leads

adoption of technology, including GPSenabled

fish finders, live sonar systems, trolling

motors and integrated boat electronics. These

products often represent some of the highestmargin

categories within the industry.


techniques and products that later achieve global

success originate within the Japanese domestic

market before spreading internationally.

As disposable incomes increase across parts

of Asia, participation in recreational fishing is

expected to continue growing, creating new

opportunities for global tackle brands.

The digital influence

Social media has dramatically accelerated the

growth of predator fishing worldwide. Platforms

such as YouTube, Instagram, and TikTok enable

anglers to share catches, techniques and product

recommendations with global audiences.

A single viral video featuring trophy fish

or successful lure techniques can generate

substantial demand for specific products.

Influencer marketing now plays a major role in

introducing tackle ranges and driving consumer

purchasing decisions.

Online communities also encourage

experimentation with new techniques, resulting

in increased sales across multiple product

categories. Anglers are often eager to replicate

successful methods demonstrated by respected

content creators.

For retailers, digital content has become an

essential sales tool. Educational videos, product

demonstrations, and destination-focused

content help convert interest into purchases.

PREDATOR FISHING

South America: Peacock bass

revolution

South America offers some of the world’s most

exciting predator fishing destinations. The

Amazon Basin has become synonymous with

peacock bass, a powerful and visually striking

species capable of explosive surface strikes.

International angling tourism continues

to grow throughout Brazil, Colombia and

neighbouring countries, bringing global

attention to the region’s fisheries.

Visiting anglers often invest in specialised

travel tackle before their trips, including heavyduty

casting rods, baitcasting reels, braided lines,

topwater lures and large propeller-style baits.

The peacock bass market demonstrates how

destination fishing can influence tackle sales far

beyond the local region. Anglers preparing for

once-in-a-lifetime trips frequently purchase

premium equipment and are often willing to

spend more on products perceived to improve

their chances of success.

Other South American predators, including

golden dorado and various catfish species,

further diversify tackle demand and create

opportunities for specialist manufacturers.

Australia and Asia: Expanding

markets

Australia has developed a vibrant predator

fishing culture centred around barramundi,

Murray cod, mangrove jack and giant

trevally. Barramundi fishing, both wild and

impoundment-based, has become a major

driver of lure and tackle development.

Surface lures, soft plastics, vibration baits and

heavy-duty baitcasting systems are particularly

popular. Meanwhile, giant trevally fishing has

created demand for premium saltwater tackle

capable of withstanding extreme pressure and

harsh marine environments.

Across Asia, predator fishing participation is

increasing rapidly. Countries such as Thailand,

Malaysia, Indonesia, Japan and China have seen

growth in lure fishing, tournament events and

specialist tackle retail.

Japan remains one of the world’s leading

centres for lure design and innovation. Many

Key growth categories

Several tackle categories are particularly

well positioned to benefit from the continued

growth of predator fishing.

Lures of all types remain the most obvious

opportunity, generating repeat purchases as

anglers continually expand their collections.

Rods and reels represent another high-value

segment. Many predator anglers maintain

multiple setups tailored to specific techniques,

increasing average customer spend.

Terminal tackle, leaders, hooks, snaps and

accessories create valuable recurring revenue

streams due to regular replacement and

consumption.

Electronics continue to represent one of the

fastest-growing premium categories, while fish

care equipment aligns with the global trend

toward sustainable catch-and-release angling.

Finally, apparel, luggage, sunglasses and

boating accessories provide opportunities for

brands seeking to increase customer lifetime

value through complementary purchases.

Global market potential

Predator fishing’s appeal is universal. Whether

casting for pike in Sweden, hunting muskies in

Canada, working surface lures for peacock bass

in Brazil or chasing barramundi in Australia,

anglers are drawn by the excitement of targeting

powerful, aggressive fish.

For us, this enthusiasm translates directly

into demand for specialised equipment and

innovative products. As participation continues

to expand and technology advances, it’s likely to

remain one of the most commercially attractive

segments within global recreational angling.

Businesses that understand regional fisheries,

embrace digital engagement and continue

developing purpose-built predator tackle will

be best positioned to benefit from the sector’s

ongoing growth.


FEATURE

GRUNDÉNS COMPLETES

WATERPROOF-BREATHABLE

OFFERING ACROSS PRICE POINTS

GRUNDÉNS

Grundéns has strengthened its position in the sport, bass

and predator fishing market with a complete waterproofbreathable

outerwear range that now caters to every angler,

every budget and every performance requirement.

With the introduction of its Deep

Water collection, updates

to the proven Transmit X

platform and a comprehensive

Gore-Tex offering, retailers can now build a

clear good-better-best assortment strategy from

a single, trusted brand.

At the entry level, the all-new Deep Water

jacket and bib are designed to bring genuine

technical performance to a new consumer

segment. Constructed with a lightweight

2.5-layer waterproof-breathable fabric, the

range delivers 20K waterproofness and 10K

breathability, specifications rarely found at this

price point.

Featuring a modern fit, attractive colour

options and the durability expected from

Grundéns, Deep Water offers retailers

an accessible opening price point while

maintaining strong performance credentials.

With an MSRP of €99 for the jacket and

around $109 in North America, the collection

provides an attractive solution for valueconscious

anglers entering the category.

Built to perform

Moving into the core performance segment,

the updated Transmit X range continues to

offer what many retailers regard as one of

the strongest value propositions in fishing

outerwear.

Delivering 30K waterproofness and 15K

breathability, Transmit X combines premium

technical performance with angler-specific

features and accessible pricing.

For the coming season, the collection

receives three new jacket colourways alongside

a matching bib option. Neoprene cuffs, ample

storage, articulated fit and purpose-built fishing

functionality make Transmit X a complete

solution for serious anglers, while maintaining

an MSRP just above the €200/$200 mark.

Top-level protection

At the premium end of the spectrum, Grundéns

now offers two distinct Gore-Tex solutions to

meet different consumer preferences.

The new Gore-Tex Pro jacket and bib are

designed for anglers seeking lightweight

comfort, unrestricted mobility and the highest

level of weather protection.

Featuring an exceptionally smooth and

lightweight Gore-Tex Pro fabric package,

the range is aimed at anglers who spend long

days actively fishing and value freedom of

movement.

Alongside it, the Buoy X 2.0 Gore-Tex

collection continues to serve anglers looking for

increased abrasion resistance, the proven Buoy

X fit and the franchise equity that has made it a

trusted choice among dedicated anglers.

For retailers, the expanded assortment

creates a clear opportunity. By offering

waterproof-breathable solutions from

approximately €/$100 through to premium

Gore-Tex, Grundéns helps fill gaps on the wall,

simplifies purchasing decisions and ensures that

anglers across all segments can find a product

that matches both their needs and budget.

North America: info@grundens.com

EMEA & APAC: info@grundens.se


BUSINESS

DOING BUSINESS WITH…

THE MIDDLE EAST

The tackle industry in the Middle East is one of the most overlooked sectors in

the global angling market – over the years a sophisticated recreational fishing

culture has quietly developed across the Arabian Gulf, Red Sea, Arabian Sea

and Eastern Mediterranean.

Over the last two

decades, rising

disposable incomes,

marina development,

tourism investment and

increasing interest in outdoor

recreation have transformed

recreational fishing from a

traditional pastime into a

significant niche industry.

Today, the strongest

recreational tackle markets are

found in the Gulf Cooperation

Council (GCC) states –

particularly the United Arab

Emirates, Saudi Arabia, and

Oman – while smaller but active

markets exist in Qatar, Kuwait

and Bahrain. Elsewhere, however,

political instability, economic

sanctions and conflict have

constrained development despite

abundant fisheries resources.

Although reliable participation

statistics remain scarce across

much of the region, industry

sources and market researchers

indicate that the GCC accounts

for the majority of recreational

tackle spending in the Middle

East.

Market studies consistently

identify Saudi Arabia, the UAE,

Qatar, Kuwait, Bahrain and Oman

as the core fishing equipment

markets, with premium imported

tackle dominating sales.

United Arab Emirates:

the regional hub

The UAE has become the

Middle East’s most advanced

recreational fishing tackle market.

With a population approaching

10 million, industry observers

estimate that several hundred

thousand residents participate in

some form of recreational fishing

annually.

Fishing is deeply embedded in

Emirati culture, yet the market

has expanded dramatically due

to expatriate communities,

charter operations, competitive

tournaments and growing marine

tourism.

Dubai, Abu Dhabi, Ras Al

Khaimah and Fujairah form the

country’s primary recreational

fishing centres. Anglers target

kingfish (narrow-barred Spanish

mackerel), queenfish, giant

trevally, cobia, barracuda, grouper

(hamour), tuna and sailfish.

Shore casting remains popular

but boat fishing, jigging, popping,

trolling and, increasingly, fly

fishing have experienced strong

growth. Dubai and northern

UAE waters have even developed

an international reputation for

saltwater fly fishing targeting

queenfish, trevally and permit.

The UAE is also the region’s

leading tackle distribution centre.

Most global manufacturers use

Dubai as their Middle Eastern

logistics hub before supplying

neighbouring countries.

Major brands found throughout

the UAE include Shimano,

Daiwa, Penn, Rapala, Yo-Zuri and

AFTCO.

Prominent regional retailers

and distributors include Anglers

Bay, which stocks major

international brands, and Titanic

Marine General Trading, one of


ECONOMY

FOCUS

GDP: $5.5 trillion

GDP growth rate: 3.2%

Unemployment rate: 10.26%

THE MIDDLE EAST

Top Export Partners:

China India United States Japan South Korea

the Gulf ’s most influential fishing

tackle distributors since 1995.

The UAE tackle market is

likely worth tens of millions of

dollars annually and remains the

largest premium tackle market in

the Arab world.

Oman: A sportfishing

powerhouse

If the UAE is the commercial

hub, Oman is arguably the

Middle East’s premier sport

fishing destination. Its 3,000km

coastline stretches from the Strait

of Hormuz to the Arabian Sea,

giving anglers access to some of

the richest fisheries in the Indian

Ocean.

Recreational participation is

lower than in the UAE due to

population size but spending per

angler is often higher because

of the prevalence of offshore

sport fishing.

Musandam, Masirah Island,

the Hallaniyat Islands and

Salalah are internationally

recognised destinations for

giant trevally, yellowfin tuna,

dogtooth tuna, sailfish, marlin,

kingfish and amberjack.

Modern techniques such as

popping, jigging and heavy

spinning dominate tackle sales.

Fly fishing has also developed a

niche following.

Operations such as Ocean

Active Fly and Arabian Sport

Fishing have helped place

Oman on the global sport

fishing map.

Most tackle sold here

is imported through UAE

Top Import Partners:

China United States Germany Other European Union

FACT FILE

Countries: Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait,

Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey,

United Arab Emirates, Yemen

Total population: Approx 371 million

Area: 7.2 million sq km (2.78 million sq miles)

Main currencies (country dependant): Dinar, Dirham, Pound,

Shekel, Riyal / Rial

Main languages: Arabic, Persian (Farsi), Turkish and Hebrew,

among others


BUSINESS

distributors, with Shimano and

Daiwa enjoying particularly

strong market positions.

High-end Japanese offshore

gear, specialist popping rods

and premium PE braided lines

represent a significant portion of

the market.

Saudi Arabia: the

emerging giant

Saudi Arabia is potentially the

region’s largest future recreational

fishing market. The Kingdom

possesses coastlines on both the

Red Sea and Arabian Gulf, giving

anglers access to highly diverse

fisheries.

Historically, recreational

fishing was less developed than

in neighbouring Gulf states but

tourism initiatives under Vision

2030 have increased investment

in marinas, coastal recreation and

sport fishing.

Participation numbers are

difficult to quantify but, given

Saudi Arabia’s population of

over 35 million, even modest

recreational participation

translates into a very large

potential tackle market.

Red Sea anglers target giant

trevally, coral trout, emperor

fish, Spanish mackerel, tuna and

sailfish, while Gulf anglers pursue

kingfish, cobia and grouper. Shore

jigging, lure casting and boat

fishing are increasingly popular

among younger anglers.

International brands dominate

the market, with Shimano,

Daiwa, Penn and Rapala enjoying

strong visibility. Tackle retail

remains fragmented, although

major distributors based in

Jeddah, Dammam and Riyadh

increasingly import directly

rather than through Dubai.

Saudi Arabia may ultimately

surpass the UAE as the largest

recreational tackle market in the

Arab world if tourism and leisure

investments continue at their

current pace. Market analysts

already identify the Kingdom as

a key growth driver for regional

fishing equipment sales.

Qatar, Kuwait and Bahrain

The smaller GCC states

have relatively limited angler

populations but very high

spending power.

In Qatar, recreational fishing

benefits from widespread boat

ownership and strong maritime

traditions. Kingfish, queenfish,

grouper and cobia dominate

catches. Tackle sales focus heavily

on offshore trolling and bait

fishing equipment.

Kuwait’s recreational fishery

centres on the northern Arabian

Gulf. Shore fishing is extremely

popular, while boat anglers target

kingfish and various reef species.

The market is highly dependent

on imported Japanese tackle.

Bahrain maintains one of the

Gulf ’s oldest fishing traditions.

Although its small size limits total

market value, tackle spending

per participant is comparatively

high. Fishing from private boats

and coastal structures remains

widespread.

In all three countries, major

brands include Shimano, Daiwa,

Penn, Abu Garcia and Rapala,

with products typically arriving

through UAE-based distribution

networks.

Jordan and the Red

Sea niche

Jordan’s recreational fishing

industry is concentrated almost

entirely around Aqaba on the

Red Sea. The market is small but


THE MIDDLE EAST

benefits from tourism. Species

include trevally, tuna, barracuda

and reef fish. Most tackle is

imported from neighbouring Gulf

states.

Growth potential exists but

the limited coastline constrains

overall market size.

Lebanon and the Eastern

Mediterranean

Lebanon has a long tradition of

coastal fishing and recreational

angling remains popular despite

severe economic challenges.

Mediterranean species such

as sea bass, bluefish, dentex

and tuna support tackle sales.

However, the country’s economic

crisis has significantly reduced

purchasing power, leading many

anglers to rely on lower-cost

equipment or second-hand

gear. Premium imported tackle

remains available but primarily

serves a small,affluent customer

base.

Egypt and the Sinai

connection

Although often classified

separately from the Gulf region,

Egypt is a significant Middle

Eastern tackle market due to its

Red Sea coast and Mediterranean

fisheries.

The recreational sector

centres on Alexandria, Port Said,

Hurghada and Sharm El-Sheikh.

Red Sea tourism drives demand

for offshore fishing equipment,

while local anglers target sea bass,

grouper, trevally and tuna.

Economic constraints have

encouraged growth in lowerpriced

Asian brands, though

premium Japanese products

remain highly regarded.

Conflict-affected markets

Iran possesses enormous

recreational fishing potential

along both the Persian Gulf

and the Caspian Sea. However,

international sanctions and the

current war with Israel and the

USA (at the time of writing)

have complicated tackle imports,

creating supply challenges

and encouraging grey-market

distribution channels.

Iraq’s market remains limited,

with activity concentrated around

the Shatt al-Arab region and

southern marshes.

Yemen has some of the richest

fisheries in the Arabian Sea and

Gulf of Aden, yet prolonged

conflict has effectively prevented

development of a meaningful

recreational tackle industry. Sport

fishing tourism that once existed

around Socotra and southern

coastal regions has largely

disappeared.

No assessment of the Middle

Eastern tackle industry can ignore

current geopolitical realities.

The ongoing security situation

in the Red Sea and wider Middle

East has created significant

logistical challenges for tackle

importers.

Attacks on commercial

shipping, disruption to Red Sea

trade routes and uncertainty

around the Strait of Hormuz have

increased freight costs, insurance

premiums and delivery times.

Major shipping operators have

repeatedly delayed full returns to

traditional Red Sea routes, forcing

longer and more expensive

logistics chains.

For tackle distributors, this

means higher landed costs

for rods, reels, braided line

and terminal tackle imported

from Japan, Europe and North

America. Some suppliers report

longer lead times and increased

inventory requirements to

maintain stock levels. Regional

shipping disruptions have also

affected air freight and port

operations across Gulf markets.

Safety considerations for

anglers vary considerably across

the region. The UAE, Oman,

Qatar, Bahrain and most of Saudi

Arabia remain generally safe

recreational fishing destinations.

However, areas near conflict

zones – including parts of Yemen,

portions of the southern Red Sea

and certain maritime corridors

affected by security incidents

– require careful monitoring of

government travel and maritime

advisories.

Conflict-related maritime risks

and navigational disruptions

have become an operational

consideration for both

commercial vessels and offshore

fishing operators.

Outlook

Despite regional instability,

the long-term outlook for

recreational fishing tackle in the

Middle East remains positive. The

Gulf states continue investing

heavily in marine tourism,

marinas, coastal infrastructure

and outdoor recreation.

Younger anglers are embracing

modern techniques such as

jigging, popping, lure casting

and fly fishing, creating demand

for increasingly sophisticated

equipment.

The UAE will likely remain

the region’s distribution and

retail centre, Oman will continue

to attract international sportfishing

tourism, and Saudi Arabia

appears poised to become the

industry’s largest growth market.

The principal challenges will

come not from a lack of fish or

anglers, but from geopolitical

disruptions affecting trade routes,

logistics costs and access to some

of the region’s most productive

waters.

For an industry built around

mobility, imported equipment

and access to the sea, the future

of Middle Eastern recreational

fishing will depend as much

on maritime stability as on the

abundance of fish beneath the

surface.

WWW.TACKLETRADEWORLD.COM

39

FEATURE

OFFICIAL INVITATION TO

SPRING 2027 CHINA BIHAI

FISHING EXPO

Hosted by the China Bihai Fishing

Expo, CBFE aims to showcase

high-quality Chinese fishing

tackle products, promoting

Chinese brands to fishing enthusiasts

worldwide and highlighting the unique

charm of the Bihai Fishing Expo as the

world’s largest fishing tackle exhibition.

Over the past 35 years, the expo has

successfully held 70 editions.

Since moving to Tianjin in 2013, it has

maintained an exhibition area of over

100,000 sq m. It has witnessed the rise and

growth of the Chinese fishing tackle industry,

representing the highest standards and latest

achievements in Chinese fishing tackle

design and manufacturing.

The expo serves as a “barometer” of

the Chinese fishing tackle industry’s

development and has become an annual

gathering for Chinese and global brands,

businesses of all sizes and fishing enthusiasts

to connect, collaborate and celebrate.

We warmly welcome fishing enthusiasts

and industry professionals from around the

globe to attend!

Organising committee : +86 010-62071529

Fax: + 86 010-82259813

Email: china@bjbhdj.cn

Website: www.bhdjz.com

Address: No. 9 Linmen, Deshengmen East Binhe Road,

Xicheng District, Beijing

WeChat Official Account: bh-62071529

The organising committee of the

China Bihai Fishing Expo has

confirmed the dates for the 2027

Spring Edition as February 19th

to 22nd, 2027 at the National Exhibition

and Convention Center (Tianjin).

Developed over nearly 40 years as a

comprehensive supply chain trading platform,

the China Bihai Fishing Expo remains

dedicated to fostering efficient trading,

networking and cooperation opportunities for

fishing tackle enterprises, brands, distributors

and industry professionals worldwide.

Over the decades, the China Bihai Fishing

Expo has gained increasing recognition from

international brands and buyers alongside its

deep-rooted domestic participation.

For this upcoming edition, the Expo will

further optimise on-site services and visitor

flow to enhance the overall experience.

Popular features, including the fly/lure

casting demonstrations, historical angling

culture exhibits, and micro-fishing interactive

events, will be further upgraded to deliver

maximum value for all attendees.

The venue, the National Exhibition and

Convention Center (Tianjin), stands as one

of the largest and most advanced exhibition

complexes in northern China.

With its convenient transport links and

state-of-the-art facilities, it provides a

premium, highly efficient environment for

international exhibitors and professional

visitors alike.

Details regarding registration timelines and

participation guidelines will be released soon.

In the meantime, visit the official website or

follow official social media channels for the

latest updates.

The expo team said: “We sincerely invite

brand owners, manufacturers, importers,

exporters and professional buyers from the

global fishing tackle community to mark your

calendars and join us in Tianjin to explore

new business horizons and drive the industry

forward.”


ANCHORING

A SUSTAINABLE

FUTURE:

HOW A REVISED LAW IMPACTS THE

TACKLE INDUSTRY

The new Fisheries Law of the

People’s Republic of China

marks the most significant shift

in Chinese fisheries governance

since the law was introduced in 1986 and

it will affect the tackle trade too.

On December 27th, 2025, the Standing

Committee of the 14th National People’s

Congress passed the revised Fisheries

Law of the People’s Republic of China,

which came into effect on May 1st, 2026.

This comprehensive overhaul moves the

legislative focus from resource exploitation to

sustainable ecological protection.

For the angling trade, the consequences

of this legislation extend far beyond simple

compliance, triggering an industry shake-up

and driving a strategic shift towards highquality,

green development.

The revised framework introduces

key regulations that directly affect the

manufacture and retail of fishing tackle.

Articles 32 and 78 provide a clear definition

of illegal angling, stating that unauthorised

fishing in closed areas or during moratoria

will result in the confiscation of catches,

illegal gains and tackle, alongside fines of up

to 50,000 RMB. This removes the previous

ambiguity surrounding recreational angling.

Furthermore, Article 45 tightens bans on

destructive methods such as blast, poison and

electrical fishing, while expressly prohibiting

the manufacture, sale and use of banned gear.

The State Council and provincial fisheries

authorities will maintain and dynamically

update a banned gear catalogue and specify

minimum mesh sizes.

Additionally, Article 88 empowers

provincial governments to draft localised

management measures for recreational

fisheries, creating a formal legal space for

regulated angling tourism.

Working to comply

In the short term, the market faces immediate

compliance pressures. Manufacturers relying

on high-impact gear, such as multi-hook rigs

or fine-mesh netting, face a collapse in orders

if their products are added to the banned lists.

Retailers also face higher legal risks; Article

73 stipulates that selling prohibited gear

carries fines between 10,000 and 100,000

RMB, alongside asset seizure, forcing

distributors to implement stricter inventory

vetting.

Products operating in regulatory grey areas,

such as oversized snagging hooks designed for

snag-fishing rather than conventional mouthhooking,

are likely to be phased out entirely as

definitions of destructive gear tighten.

Hidden benefits

Conversely, this regulatory shift creates

significant structural opportunities for

forward-thinking businesses. Article 8

encourages the promotion of advanced

technologies and eco-friendly equipment.

This policy logic opens a clear market for

green tackle, including biodegradable lines,

lead-free weights and barbless hooks.

Brands that pivot toward environmentally

responsible manufacturing stand to gain a

distinct competitive advantage among an

increasingly eco-conscious consumer base.

The eradication of destructive angling

practices is also expected to professionalise

the domestic market. As non-compliant

activities are curtailed, the market will

increasingly consist of dedicated recreational,

sport and match anglers who prioritise

product quality, brand ethics and specialist

equipment.

Manufacturers can capitalise on this

by sponsoring official tournaments,

collaborating with angling associations to

promote catch-and-release practices and

developing premium tackle tailored to

specific species.

Growing demand

Furthermore, the expansion of regulated

recreational fisheries will boost demand

across the broader leisure supply chain. Local

government initiatives to develop angling

parks, premium fisheries and charter clubs

will create a growing business-to-business

sector for durable rental tackle and smart

angling electronics.

Over the longer term, adhering to strict

domestic environmental baselines will

encourage Chinese manufacturers to meet

international ecological standards, helping

the sector transition away from low-cost

manufacturing toward high-value global

competitiveness.

To navigate this transition, manufacturers

must establish dedicated compliance teams

to monitor regional banned gear updates

while reallocating research and development

budgets toward sustainable materials and

precision sports equipment. Wholesalers

and retailers must audit inventory to

remove high-risk stock and align their

marketing with responsible angling practices.

Industry associations will need to serve as

intermediaries, assisting legislative bodies

in understanding technical manufacturing

constraints while developing green tackle

certification schemes. Ultimately, the

purchasing choices of individual anglers will

dictate the speed of this market evolution.

In summary, the revised Fisheries Law is

not designed to restrict recreational angling

but rather to reshape the legal framework

to ensure long-term resource viability.

The historic growth model based on low

environmental standards and regulatory

loopholes has concluded. Future market share

belongs to enterprises that invest in green

technology, build brand equity and integrate

into the structured leisure fishery ecosystem,

ultimately fostering a more resilient and

respected manufacturing sector.

CHINA


w

FEATURE

NAVIGATING

REGULATORY TIDES:

CHINA’S DRAFT YACHT REGULATIONS AND SEA ANGLING

China is currently seeking

public feedback on its revised

Regulation on Yacht Safety

Management. Once enacted,

this framework will overhaul domestic

yacht administration, subsequently

reshaping the sea angling sector that

relies on these vessels.

Published by transport authorities to gather

industry feedback, international businesses

should view this draft as a regulatory

bellwether rather than current law.

Clear classification

A pivotal change is the formal division of

yachts into private-use and charter-use

categories, which must be explicitly stated on

inspection and nationality certificates.

This classification directly addresses a longstanding

issue within Chinese sea angling,

where commercial charters and private

recreational boating have operated under

identical rules.

Currently, much of the domestic sea angling

infrastructure relies on privately owned boats

lacking commercial credentials. Under the

draft, any vessel offering paid angling services

must register as a charter yacht, bearing

stricter safety and environmental liabilities.

Commercial operators will no longer be

able to bypass regulations under the guise of

private use, effectively raising market entry

barriers and phasing out non-compliant

operators.

Safety concerns

The draft introduces rigorous technical and

safety mandates for charter vessels. Operators

must equip wheelhouses with online

intelligent vessel monitoring systems to detect

navigation violations.

Operational lifespans are also strictly

capped: fibre-reinforced plastic vessels are

limited to 12 years, while steel or aluminium

alloy yachts are restricted to 20 years.

Furthermore, operators must secure valid

third-party liability and passenger accidental

injury insurance.

For the sea angling trade, this translates

to accelerated fleet renewal, increased

maintenance capital expenditure and higher

insurance overheads.

While small enterprises may face shortterm

liquidity pressures, these measures aim

to reduce maritime accidents caused by ageing

hulls or overloading, thereby professionalising

the sector’s public profile.

Going greener

Environmental compliance is also tightened,

expressly prohibiting the illegal discharge of

garbage, domestic sewage and oily wastewater.

Local governments will oversee centralised

pollutant reception facilities, compelling

angling marinas and clubs to invest in

professional waste disposal infrastructure.

For angling enthusiasts utilising bareboat

charters, Article 44 establishes clear

boundaries: night navigation is prohibited,

total capacity cannot exceed nine persons

and operations must remain within waters

designated by municipal governments.

This clause directly challenges traditional

angling habits, as prime fishing frequently

occurs during dawn or dusk at offshore marks

outside standard zones.

Consequently, the regulation is likely to

drive a shift toward fully crewed services

provided by licensed professionals, increasing

consumer expenditure but enhancing safety.

Additionally, Article 66 notes that yachts

engaged in leisure fisheries must comply with

sectoral laws, ensuring yacht registration

cannot be used to circumvent commercial

fishing permit systems.

In summary, the draft regulations point

toward a structural realignment of the Chinese

sea angling industry. Short-term compliance

friction will cause marginal operators to

exit but the long-term establishment of

clear safety and environmental baselines

will transition Chinese sea angling into a

regulated, professional sector.


NAVIGATING

THE CYCLE:

CHINA’S SUZHOU FISHING SHOW 2026

CHINA

The Suzhou fishing show

concluded successfully at the

Suzhou International Expo

Center in Suzhou, Jiangsu

province and ran from June 5th to 7th.

Since its inception in 2008, the show has

been held consecutively for many years,

evolving into a well-known professional

exhibition within the Chinese tackle industry.

The exhibition covered a comprehensive

range of fishing gear and related accessories,

focusing on building a professional trade

platform for tackle manufacturers, suppliers

and buyers.

During the event, numerous tackle brands

actively participated, offering perks such as

check-in gifts for attendees.

The event also featured live streams from

various booths, consolidating the exhibition’s

intellectual property through a unified topic

hashtag.

Concurrently, a variety of offline

experiential activities were organised,

effectively linking online traffic with offline

engagement.

Retail sales at the venue have also become

an indispensable cost-recovery strategy for

exhibitors. Looking back, many look wistfully

at the economies of scale seen a few years ago.

In the current economic climate, however,

everyone must strive to navigate and survive

this economic cycle.


FEATURE

MARKETING

THE 3-3-3 RULE:

SIMPLE FRAMEWORK, SMARTER MARKETING

In an era where consumers are bombarded with thousands of marketing messages

every day, cutting through the noise has become one of the biggest challenges facing

brands. The 3-3-3 Rule of Marketing can help you focus.

While technology, data analytics

and artificial intelligence

continue to transform the

marketing landscape, many

successful campaigns still rely on a surprisingly

simple principle: the 3-3-3 Rule of Marketing.

The 3-3-3 Rule is a communication

framework designed to help marketers capture

attention, maintain engagement and drive

action. While variations exist, the rule generally

encourages marketers to focus on three key

messages, communicate them across three

channels and repeat them at least three times.

The concept is rooted in a fundamental truth of

consumer behaviour: people rarely remember

everything they see, hear or read the first time.

Keeping it simple

At its core, the rule combats one of marketing’s

most common mistakes – trying to say too

much. Businesses often overwhelm audiences

with excessive information about products,

services, features and benefits. The result is

confusion rather than clarity.

By narrowing communication to three

essential messages, marketers can create

stronger brand recall and ensure their audience

understands what truly matters.

The second element of the framework focuses

on distribution. Consumers engage with content

across multiple platforms, from social media

and email to websites, podcasts and traditional

advertising.

Relying on a single channel limits reach

and reduces the likelihood of a message being

noticed. The 3-3-3 approach encourages brands

to reinforce their message across at least three

channels, increasing visibility and creating a

more cohesive customer experience.

Repetition forms the final pillar of the strategy.

Research has long shown that repeated exposure

improves memory and recognition. Yet many

organisations abandon campaigns too early,

assuming audiences have already absorbed the

message.

In reality, consumers often need to encounter

a message several times before it registers.

Repeating key communications at least

three times helps build familiarity, trust and,

ultimately, action.

Make it memorable

The effectiveness of the 3-3-3 Rule can be seen

across a range of industries. A tackle brand might

focus on three benefits – convenience, problem

solving and value.

It could communicate these messages through

social media, email marketing and video content

while consistently reinforcing them throughout

a campaign. Rather than diluting attention with

multiple competing claims, the brand presents a

clear and memorable proposition.

The framework is equally valuable for small

businesses with limited marketing budgets.

By concentrating resources on a handful of

messages and channels, organisations can

maximise impact without spreading themselves

too thin.

The approach also simplifies campaign

planning, making it easier for teams to

align content, advertising and customer

communications around a common objective.

Triple threat

As marketing becomes increasingly complex,

the appeal of simple, proven frameworks

continues to grow. The 3-3-3 Rule reminds

marketers that effectiveness often comes

from focus rather than volume. In a crowded

marketplace, brands that communicate clearly,

consistently and repeatedly are far more likely to

earn attention – and keep it.

For firms seeking a practical way to improve

engagement and message retention, the 3-3-3

Rule offers a straightforward solution: say less,

say it clearly and make sure people hear it more

than once.

44 WWW.TACKLETRADEWORLD.

Classifieds

TO BOOK THIS SPACE CONTACT:

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

COMING UP…

SEPTEMBER 2026

Ad Copy: July 17th, 2026

Mailed: August 5th, 2026

Special issue: ICAST Review

Spotlight: Clothing

Doing Business With: The Bahamas

OCTOBER 2026

Ad Copy: August 14th, 2026

Mailed: September 2nd, 2026

Special issue: Destination Fishing

Spotlight: Line

Doing Business With: Central America

NOVEMBER 2026

Ad Copy: September 18th, 2026

Mailed: October 7th, 2026

Special issue: Fly Tying

Spotlight: Ice Fishing

Doing Business With: Germany

To submit news or editorial for

any of these issues, contact:

To advertise or discuss a marketing campaign in any of these editions,

contact our business development team:

EDITOR

JOHN HUNTER

T: + 44 (0)7990 542958

E: john.hunter@artichokehq.com

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

MAKING CONTACT

1

3

2

MAKING CONTACT

Do you want your

products to be seen

by thousands of

potential buyers…

FREE of charge?

Then get in touch,

we’d love to hear

from you.

JOHN HUNTER

+44 7990 542958

john.hunter@artichokehq.com

Contact John directly for

details of how to send

your product / images and

a short description to

Tackle Trade World.

1 DAIWA

SAMURAI J BRAID RUBY PINK

This premium eight-carrier

configuration introduces a highly

trackable, daylight-fluorescent

profile to the flagship line up. Far

more than a cosmetic update,

Ruby Pink gives finesse anglers

and target-casters an undeniable

visual edge without sacrificing

the raw structural durability the

Samurai legacy was built on.

Manufactured from Japan’s

finest materials, it weaves eight

exceptional microfilaments

together to create a perfectly

round, flawless spherical profile.

Available in both 165-yard filler

spools and 330-yard bulk spools,

ranging from 4lb to 20lb.

daiwa.us

2 PROLOGIC

SIGNATURE CHEST WADERS

A straightforward solution for

anglers who need to reach

spots further out in the water,

these are constructed from

rugged nylon to provide reliable

coverage when stepping into the

margins.

Branded adjustable shoulder

straps offer a secure fit, while

padded knee panels add

protection in high-wear areas.

An open internal chest pocket

keeps

essential items within easy reach

while you’re in the water. There’s

even a repair kit included.

.prologicfishing.com

3 EAGLE CLAW

VALUE PACKS

Eagle Claw Value Packs deliver a

simple advantage: more hooks,

more savings and more time

on the water. Available across

multiple Eagle Claw, Lazer Sharp,

and Trokar models, these largercount

packs support a wide range

of fishing techniques. By reducing

the per-hook cost, Value Packs

help anglers stock up on proven

patterns while maximising value

at retail. The line up continues to

grow, with additional Lazer Sharp

Pro Series models showcased at

ICAST set to join the program. For

anglers who fish often, Eagle Claw

Value Packs make performance

even more affordable.

export@eagleclaw.com


LEARN MORE AT YOUR LOCAL RETAILER

OR ON EU.GRUNDENS.COM

BUOY X 2.0

Our flagship shell jacket and bib,

rebuilt with a new 3-layer

GORE-TEX® structure for fresh

and saltwater anglers.

Tackle Trade World August 2026

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