ESTETICA Magazine USA (2/2026)

USA EDITION
GLOBAL JOURNEY
Creative Insights &
Inspirational Ideas
COVER STORY
The Art of the
Perfect Blonde

In this issue:
anniversary Timeless Celebration 04
inspiration Cover Story 06
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 160
02/2026
catwalks Spring/Summer 2026 08
art Fashion & Form 14
anniversary Forever Gaudí 16
creativity Made in Eden 18
book Brave Color 20
eshibition Gloss Dreams 22
trends The Best of International Hair Looks 25
Cover
Hair & Products
by Goldwell
Ad index
Goldwell www.goldwell.com FC/01
OMC www.goldwell.com 24
Raywell www.raywell.it 66-67
$
CONTACTS
Nives Carena
Estetica - Via Cavour, 50
10023 Torino (Italy)
nivescarena@estetica.it
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
MANAGING EDITOR
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi
ADVERTISING & P.R.
Nives Carena - nivescarena@estetica.it
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Giorgia Ludovico, Stefania Rao,
Elena Romani, Nicolò Sassi

HairArtCelebration
celebration partners

hairanniversary
TIMELESS
CELEBRATION
video
HairArtCelebration
video
E04

Estetica Celebrates 80 years
Un anniversaire qui célèbre la beauté
Belleza atemporal para una celebración excepcional
1965
SIXTIES’ VOLUME
A super-soft bob with voluminous waves & cinematic allure.
Luminous blonde meets pure elegance; cat’s eyes and false
eyelashes complete the 60s’ allure.
Hair: Antonio
2025
EBONY & IVORY
Black & white contrasts in perfect synergy.
Contemporary coexistence, echoing a desire for harmony.
Colour is the protagonist, with designer touches for signature style.
Hair: Jeff Fung @Wiiborn Hair Salon
Photo: Ben lam - Make-up: Koko lau
05E

hairinspiration
USA EDITION
COVER
STORY
OUR SUMMER COVER LOOK CELEBRATES THE ART OF THE PERFECT BLONDE.
NOTRE LOOK DE COUVERTURE ESTIVALE CÉLÈBRE L’ART DU BLOND PARFAIT.
NUESTRO LOOK DE PORTADA DE VERANO CELEBRA EL ARTE DEL RUBIO PERFECTO.
GLOBAL JOURNEY
Creative Insights &
Inspirational Ideas
COVER STORY
The Art of the
Perfect Blonde
Blonde Made Better is Goldwell’s boldest statement on the art and
science of lightening. Built around the LightDimensions portfolio,
it’s a celebration of everything great blonde can be — powerful lift,
exceptional condition, zero compromise. Three technologies drive
the difference: radical scavengers including sugar and caffeine
control free radicals for a stronger, targeted lift; Bond Protector
strengthens the hair fiber while defending against damage; and a
vegan silk complex delivers conditioning with incredible shine.
“With LightDimensions, we can create bold transformations with
real confidence in the condition and finish.”
BLONDE MADE BETTER est la déclaration la plus audacieuse
de Goldwell sur l’art et la science de l’éclaircissement. Basée
sur la gamme LightDimensions, elle célèbre le meilleur du blond :
éclaircissement puissant et cheveux préservés sans compromis.
Trois technologies clés font la différence : des capteurs de radicaux
libres (sucre et caféine) pour un éclaircissement ciblé, le Bond
Protector qui renforce la fibre et limite les dommages, et un
complexe de soie vegan pour soin et brillance. « Avec Light-
Dimensions, nous créons des transformations ambitieuses avec une
réelle confiance dans l’état et le résultat des cheveux. »
BLONDE MADE BETTER es la declaración más audaz de Goldwell
sobre el arte y la ciencia de la aclaración. Basada en el portfolio Light-
Dimensions, celebra todo lo que puede ser un gran rubio: aclaración
potente, condición excepcional y cero concesiones. Tres tecnologías
marcan la diferencia: captadores de radicales, como azúcar y cafeína,
para una aclaración intensa y dirigida; Bond Protector, que refuerza
la fibra y la protege frente al daño; y un complejo de seda vegana que
acondiciona y aporta brillo. “Con LightDimensions podemos crear
transformaciones audaces con confianza en la condición y el acabado”.
Goldwell’s LightDimensions
empowers stylists to push
the limits of blonde — without
pushing the hair too far.
Blonde Made Better using
Goldwell LightDimensions SilkLift Strong,
LightDimensions SilkLift 2n1 Serum, and Colorance.
Co-created by: Goldwell Color CoLAB.
Visit goldwell.com for more information
E06

07E

haircatwalks
A STYLE HYMN TO NATURE
ODE À LA NATURE ET AU STYLE
UN HIMNO A LA NATURALEZA
Scan the QR Code:
admire the beauty of
nature via the Haute
Couture of Dior!
video
video
SPRING/SUMMER 2026
E08

HAUTE COUTURE PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT
09E

haircatwalks
SPRING/SUMMER 2026
COUTURE IN ARTISTIC FORM
LA COUTURE COMME ART
LA ALTA COSTURA HECHA ARTE
E10

A journey along the Haute
Couture runways of Valentino
- all in the QR Code!
video
video
HAUTE COUTURE PHOTOS:
©LAUNCHMETRICS/SPOTLIGHT
11E

haircatwalks
PERFECT SIMPLICITY OF JADE
SIMPLICITÉ PARFAITE DU JADE
LA ELEGANCIA DEL JADE
Scan the QR Code
and take your seat in the front
row at Armani Privé!
video
video
SPRING/SUMMER 2026
E12

HAUTE COUTURE PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT
13E

hairart
FASHION Gary
& FORM
COSTUME ART: THE CONNECTION BETWEEN CLOTHING & BODY AT THE MET.
LE LIEN ENTRE LE VÊTEMENT ET LE CORPS : L’ART DU COSTUME AU MET.
ARTE DEL VESTUARIO: LA CONEXIÓN ENTRE LA ROPA Y EL CUERPO EN EL MET.
Kelly
Costume Art examines the centrality of the dressed body,
juxtaposing garments and works of art from across the The New
York Metropolitan Museum of Art’s vast collection. The
exhibition creates pairings that not only illuminate the indivisible
connection between clothing and the body, but also the complex
interplay between artistic representations of the body and fashion
as an embodied artform. The show will inaugurate the Museum’s
nearly 12,000-square-foot Condé M. Nast Galleries, named in
recognition of the organization’s late founder.
COSTUME ART explore la place centrale du corps vêtu, en
juxtaposant vêtements et œuvres d’art issus de la vaste collection
du Metropolitan Museum of Art de New York. L’exposition
propose des mises en regard qui mettent en lumière non seulement
le lien indissociable entre le vêtement et le corps, mais aussi les
interactions complexes entre les représentations artistiques du
corps et la mode en tant que forme d’art incarnée. Elle inaugurera
les galeries Condé M. Nast du musée, d’une superficie de près
de 1 115 m², nommées en hommage à son fondateur disparu.
EL CUERPO VESTIDO ocupa el centro de esta exposición
que pone en diálogo prendas y obras de arte procedentes de las
vastas colecciones del Metropolitan Museum of Art de Nueva
York. La muestra establece asociaciones que revelan no solo la
conexión inseparable entre la ropa y el cuerpo, sino también la
compleja interacción entre las representaciones artísticas de
la figura humana y la moda entendida como una forma de arte
encarnada. Además, inaugurará las nuevas Condé M. Nast
Galleries del museo, un espacio de casi 12.000 pies cuadrados
bautizado en reconocimiento al fundador de la organización.
Costume Art is on
view at The Met
Fifth Avenue from
May 10 2026 -
January 10 2027.
E14

hairanniversary
FOREVER
GAUDÍ
BARCELONA CELEBRATES THE CENTENARY OF ITS BEST-KNOWN ARCHITECT.
LE CENTENAIRE DE L’ARCHITECTE LE PLUS CÉLÈBRE DE BARCELONE.
BARCELONA CELEBRA EL CENTENARIO DE SU ARQUITECTO MÁS UNIVERSAL.
To commemorate the centenary of Antoni Gaudí’s death, the
Pelsynera hair salon in Arenys de Mar (Barcelona) reinterpreted
his creative genius through hair. Inspired by the celebrated
trencadís, the iconic fragmented mosaic technique found in
works such as the Sagrada Familia and La Pedrera, the collection
translates the chromatic richness, organic forms and innovative
spirit of the modernist master into the language of hairdressing.
This outstanding work was created especially for Estetica
Magazine and photographed by Esteban Roca.
À L’OCCASION DU CENTENAIRE de la mort d’Antoni
Gaudí, la maison de coiffure Pelsynera, à Arenys de Mar
(Barcelone), réinterprète l’univers créatif de l’architecte à travers
la chevelure. Inspirée du célèbre trencadís, technique iconique de
mosaïque fragmentée présente dans des œuvres comme la Sagrada
Família ou La Pedrera, la collection transpose au langage de la
coiffure la richesse chromatique, les formes organiques et l’esprit
innovant du maître moderniste. Une production réalisée pour
Estetica Hair Magazine et photographiée par Esteban Roca.
CON MOTIVO DEL centenario de la muerte de Antoni
Gaudí, invitamos a la firma de peluquería Pelsynera (Arenys
de Mar, Barcelona) a reinterpretar el universo creativo del
arquitecto a través del cabello. Inspirada especialmente en
el célebre trencadís, la icónica técnica de mosaico fragmentado
presente en obras como la Sagrada Familia o La Pedrera,
la colección traslada al lenguaje de la peluquería la riqueza
cromática, las formas orgánicas y el espíritu innovador
del maestro modernista. Una producción realizada para
Estetica Hair Magazine y fotografiada por Esteban Roca.
E16

17E

haircreativity
MADE
Giancarlo Rapetti
IN EDEN
DANNY PATO: WHERE FASHION, SCULPTURE AND IMAGINATION COLLIDE.
MODE, SCULPTURE ET IMAGINATION ... L’UNIVERS DE DANNY PATO.
DANNY PATO: DONDE CONFLUYEN MODA, ESCULTURA E IMAGINACIÓN.
Danny Pato’s new collection is a visionary journey through
myth, nature and creativity. Captured by long-term collaborator
Mara Sommer, it reimagines the Garden of Eden suspended
between beauty and menace — where lush blooms coexist with
the serpent’s presence. Hairstyles draw from black peonies,
poisonous mushrooms and spider chrysanthemums, while
Pato’s original garments marry rigour and theatricality.
A meditation on fragility: in the most perfect places, something
always awaits to change the destiny of things.
In 2026 Danny Pato
won the title of New Zealand
Hairdresser of the Year
for the 9th consecutive year.
LA COLLECTION DE DANNY PATO est un voyage à
travers le mythe, la nature et la créativité. Capturée par sa fidèle
collaboratrice Mara Sommer, elle réinvente le jardin d’Éden,
suspendu entre beauté et menace, où une flore luxuriante coexiste
avec la présence du serpent. Les coiffures s’inspirent des pivoines
noires, des champignons vénéneux et des chrysanthèmes araignées,
mêlant la rigueur et la théâtralité propres à l’univers de Pato.
Une méditation sur la fragilité : même dans les lieux parfaits,
quelque chose attend toujours de changer le cours du destin.
MITO, NATURALEZA Y CREATIVIDAD convergen en
el nuevo universo de Danny Pato. Capturada por su
colaboradora habitual, Mara Sommer, la colección reimagina el
Jardín del Edén como un espacio suspendido entre belleza y
amenaza, donde exuberantes flores conviven con la presencia
de la serpiente. Los peinados evocan peonías negras, hongos
venenosos y crisantemos araña, mientras las prendas diseñadas
por el propio Pato combinan rigor y teatralidad. Una reflexión
sobre la fragilidad: incluso en los lugares más perfectos, algo
aguarda para alterar el destino de las cosas.
E18

video
video
Discover more of Danny
Pato’s outstanding work here.
19E

hairbook
BRAVE
COLORDaniela Giambrone
BLUSH: THE EXTRAORDINARY NEW PHAIDON BOOK CELEBRATING MAKE-UP AS ART.
LE LIVRE BLUSH, ÉDITÉ PAR PHAIDON, CÉLÈBRE LE MAQUILLAGE EN TANT QU’UN ART.
BLUSH: EL NUEVO LIBRO DE PHAIDON QUE REIVINDICA EL MAQUILLAJE COMO ARTE.
The success of Euphoria owes much to the extraordinary
make-up of its cast - a prime example of the impact of what is,
in every sense, a creative art form. Blush: Contemporary Makeup
Artists explores make-up as artistic language and tool of
transformation through the work of over 75 international
professionals. From the precision of a red lip to rhinestone glitter
and unexpected materials - cocktail sticks, hairpins, orchids,
half-bitten cherries - images by Tim Walker, Rafael Pavarotti and
Paolo Roversi trace contemporary aesthetic culture.
LE SUCCÈS D’EUPHORIA doit beaucoup au maquillage
de son casting, exemple marquant d’une forme d’art à part entière.
Blush: Contemporary Makeup Artists explore le maquillage
comme langage artistique et outil de transformation à travers plus
de 75 professionnels internationaux. Des rouges à lèvres précis aux
strass scintillants, en passant par des matériaux inattendus comme
des bâtonnets de cocktail, des pinces à cheveux ou des cerises
à moitié mordues, les images de Tim Walker, Rafael Pavarotti
et Paolo Roversi dessinent la culture esthétique contemporaine.
MÁS ALLÁ DE LA MODA Y LA BELLEZA, el maquillaje se
ha consolidado como una disciplina artística y una poderosa
herramienta de expresión visual. El fenómeno de series como
Euphoria ha contribuido a situarlo en el centro de la cultura actual.
Blush: Contemporary Makeup Artists explora su potencial creativo
a través del trabajo de más de 75 profesionales internacionales.
Desde la precisión de un labio rojo hasta destellos de pedrería y
materiales inesperados –palillos, horquillas, orquídeas o cerezas
mordidas–, las imágenes de Tim Walker, Rafael Pavarotti y Paolo
Roversi trazan un retrato de la cultura estética contemporánea.
Patrick Glatthaar. Vogue Ukraine, December 2023.
Image credit: © Marcus Ohlsson
Marie Dausell. Tush, 20th Anniversary Issue, April 2020.
Image credit: © Armin Morbac
E20

2 1E

hairexhibition
GLOSS
DREAMS
EMI KUSANO: K-STYLE SYNTHETICS OF POP DREAM, FASHION & DIGITAL.
K-STYLE SYNTHÉTIQUE ENTRE RÊVE POP, MODE ET NUMÉRIQUE.
EMI KUSANO: SINTÉTICOS K-STYLE ENTRE SUEÑO POP, MODA Y DIGITAL.
Emi Kusano understood something before most, that the future
would be pastel. Born in Japan in 1990, she works with AI,
photography and pop memory, polishing the kawaii imaginary
into a slightly unstable mirror: candy pink, lilac and synthetic
blues grace from a digital interface. Gloss dreams: desires and
images dreamed by an algorithm, the K-style repertoire - magical
girl, shojo, anime, quietly recirculated. Ornament Survival at √K
Contemporary, Tokyo, confirms it. She works not on memory,
but on how the image never quite consolidates.
EMI KUSANO a compris avant tout le monde que le futur
serait pastel. Née au Japon en 1990, elle travaille avec l’IA,
la photographie et la mémoire pop, et transforme l’imaginaire
kawaii en un miroir instable aux couleurs rose bonbon, lilas et
bleu synthétique, porté par la grâce d’une interface numérique.
Des désirs et des images façonnés par un algorithme où le K-style
se voit discrètement recyclé. Ornament Survival, présenté à
√K Contemporary à Tokyo, en témoigne. Elle ne travaille pas
la mémoire mais l’incapacité de l’image à consoler.
Credit: ©Emi Kusano, courtesy of √K Contemporary
EL FUTURO, SEGÚN EMI KUSANO, tiene tonos pastel.
Nacida en Japón en 1990, trabaja con inteligencia artificial,
fotografía y memoria pop, reinterpretando el imaginario kawaii
a través de una estética de rosas empolvados, lilas y azules
sintéticos. Sus imágenes, a medio camino entre el sueño y el
algoritmo, recuperan referencias al universo magical girl, el shojo
y el anime. La exposición Ornament Survival, en √K
Contemporary de Tokio, confirma una práctica artística que
explora no tanto la memoria como la incapacidad de las imágenes
para consolarnos por completo.
more
more
E22

23E

H
A
I
R
T
The best of
international
hair looks
Le meilleur des
tendances coiffure
internationales
Lo mejor de la
modacabello
internacional
R
E
N
D
S

hairtrend

Take a journey into another dimension and
discover Lucid Futurism. Access a window into a world
where the power of art lifts us, connects us, and enables
us to remain hopeful in complex and challenging
times. Surrealism opens up new perspectives, while
helping to liberate the subconscious mind.
Embarquez pour un voyage vers une autre
dimension et découvrez Lucid Futurism. Ouvrez
une fenêtre sur un monde où le pouvoir de l’art nous
élève et nous permet de garder espoir dans des
périodes incertaines. Le surréalisme offre de
nouvelles perspectives et libère l’esprit subconscient.
Adéntrate en otra dimensión y descubre Lucid
Futurism. Una ventana a un mundo donde el arte nos
eleva, nos conecta y nos permite mantener la esperanza
en tiempos complejos y desafiantes. El surrealismo
abre nuevas perspectivas y libera el subconsciente.
Opening & left page
Hair: Lauren McCowan
Photos: Andrew O’Toole
Make-up: Mikele Simone

hairtrends

< >
Art Direction: Zoe Irwin
Hair: The Fellowship Project Colour 2025
Photos: Desmond Murray
Make-up: Violet Zeng

hairtrends
Hair: Andrew Smith@milk_shake
Photo: Richard Miles
Make-up: Louise Lerego

Hair & Styling: Hooker & Young
Photo: Michael Young
Make-up: Kirsten Baillie
Images: FPA

hairtrends
Hair: Chrystofer Benson
Winner 2026 ABS Global
Image Awards Texture Expert

Hair: Jon Wilsdon
Colour: Jo O'Neill@Toni&Guy
Photos: Alex Barron-Hough

hairtrends
Art direction: Ivonne Martens Opdam
Photo: Ivo de Kok
Make-up: A. van Emmerik & D. Veuling

Art Direction: A. Galetti@Art Hair Studios
Creative Direction: Andrea Sanguineti
Photo: Sergio Spanu
Make-up: Momh Studio
Products: Wella
video
video

hairtrends

video
video
< >
Hair: D. Carson@Rainbow Room International
Photos: Chris Bulezuik
Make-up: Jak Morgan

hairtrends
Hair: David Vendittelli
Photo: Natasha Gerschon
Make-up: Kim Creton
2026 PBA NAHA Finalist

Hair & Colour: Brooke LeMasters
Photo: Richard Monsieurs
Coach: David Barron
Make-up: Cristina Hernandez

hairtrends
The mystique and allure of obscurity.
Le mystère et l’attrait de l’obscurité.
El misterio y la belleza de lo desconocido.
Hair: Louise Graham@Fruition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole

hairtrends

< >
Hair: Eunji Kim
Photos: Lauren Schulz
Make-up: May V

hairtrends
Hair: Mak van Westerop
Photo: Ivo de Kok
Make-up: Angelique Stapelbroek
Products: Keune Hair Cosmetics

Hair: Brooks & Brooks
Photo: Jack Eames
Make-up: Jo Sugar
video
video

hairtrends

< >
Hair: Julie Vriesinga
Photos: Paula Tizzard
Make-up & Styling: Florencia Taylor
2026 PBA NAHA Finalist

hairtrends

ILLUME
An exploration of light as pure, ethereal
energy; inspired by the raw textures of nature and sharp,
sleek edges or futurism.
Une exploration de la lumière comme énergie,
inspirée par les textures brutes de la nature et les lignes
nettes du futurisme.
Una exploración de la luz como energía pura y
etérea; inspirada en las texturas orgánicas de la naturaleza
y en las líneas limpias y futuristas.
Hair: Anna Pacitto@Pure Salon
Photos: John Rawson
Make-up: Ekaterina Ulyanoff
video
video
ANNA PACITTO

hairtrends
Hair: Shy+Flo Creative Team
Photo: Oliver Rust
Make-up: Christian Oliver

Hair: Ashley Long@Directors
Photo: Lee Mitchell
Make-up: DJ Griffin

hairtrends
Hair: Elle Page
Colour: Charley Henery@Toni&Guy
Photo: Alex Barron-Hough
Make-up: Hannah Davies

Hair: Louise Graham@Fruition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole

hairtrends
Art Direction: A. Galetti@Art Hair Studios
Creative Direction: Andrea Sanguineti
Photo: Sergio Spanu
Make-up: Momh Studio
Products: Wella

Hair: Christophe Gaillet
Photo: Maciej Bernas

hairtrends
a
ssi
.
OBSIDIAN COLLECTION
Texture at its most powerful dense, rich & unapologetic,
forged by heat, history and resilience. Hair becomes sculpture
in bold geometry, carved shapes and decisive lines.
La texture dans sa forme la plus puissante,
façonnée par la chaleur, l’histoire et la résilience.
Les cheveux deviennent sculpture, portés par
la géométrie des lignes.
La textura en estado puro: densa, intensa y sin concesiones.
El cabello se transforma en escultura a través de
geometrías marcadas, formas talladas y líneas definidas.
Art Direction: Errol Douglas MBE
Hair: The Fellowship F.A.M.E. Team 2025
Photos: Chris Bulezuik
Make-up: Elizabeth Rita
video
video
F.A.M.E.

hairtrends
< >
Hair: HCF Germany Artistic Team
Photos: Sanne Grasdijk
Make-up: Elise Langenhuisen
Video & Cut: F. Gleixner & U. Wiesner

video
video

hairtrends

Pastel exploration of texture & form.
Exploration pastel de la matière.
Exploración pastel de textura y forma.
Hair: Chloe Houston
Photo: Kevin Luchmun
Make-up: Maddie Austin

hairtrends
Hair: Erika Dancsó
Coach: Laetitia Guenaou
Photo: Jacek Ura
Make-up: S. Ágoston & K. Orosz

Hair: Francesco Hair Church Lane
Photo: Kerry O'Sullivan
Make-up: Kelly Holt

hairtrends
Art Direction: Lucas Olivier Clauzel
Hair: Noos Education
Photo: Pascal Latil
Make-up: Ludo Larthomas

Hair: Shy+Flo Creative Team
Photo: Oliver Rust
Make-up: Christian Oliver

hairtrends

SERENDIPITY COLLECTION
The Raywell collection interprets beauty as a balance
between technique and vision, salon culture and aesthetic
sensitivity to transform hair into a true creative language.
La collection Raywell interprète la beauté comme équilibre
entre technique et vision, culture du salon et sensibilité
esthétique, transformant les cheveux en langage créatif.
La colección Raywell entiende la belleza como un
equilibrio entre técnica y visión, cultura de
salón y sensibilidad estética, para convertir el cabello
en una verdadera expresión creativa.
Art Direction: Luigi Martini @Raywell
Photos: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine
Video: Andrea Comanducci, Mattia Mancioppi
video
video
RAYWELL

USA
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USA
In this issue:
heritage OMC: 8 Decades of Excellence 08
heritage Framesi: 80 Years... and the Best is yet to Come 10
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 160
02/2026
heritage The Eternal Blonde 12
direction Extreme Blondes 14
insight The Color Specialist 20
interview How Wella Supports Pros 24
events ABS: Beauty Thrives 26
Cover
Golden Gloss
by Keune
events Orlando Delivers in Style! 28
news Updates from Home & Abroad 30
Ad index
Farouk www.chi.com 18-19
Keune www.keune.com FC/05
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®

proheritage
OMC:
8 DECADES
OF
EXCELLENCE
Few organisations share Estetica’s
founding year. OMC - Organisation
Mondiale Coiffure - was established in
1946, the same year this magazine
published its first issue, and the same
year Europe was rebuilding from the ruins
of war. Both were born from the same
conviction: that beauty, craft and
professional pride had a vital role to play
in restoring dignity to a world in recovery.
Eight decades on, OMC Hairworld
stands as the undisputed Olympics of
hairdressing - a global competition
platform spanning 31 individual tests, six
Team World Cup categories, and
OMC Hairworld and Estetica were both born
in 1946. Eight decades on, their shared story continues -
and its greatest chapter is still being written.
competitors from every continent.
In October 2026, Paris hosts the 80th
anniversary World Cup. Ahead of that
landmark event, we spoke with Salvatore
Fodera, OMC Chairman and architect
of the organisation’s modern era.
Both OMC and Estetica launched
in 1946. What was it about that
post-war moment that created such
fertile ground?
E08
A defining chapter in OMC history began when Salvatore
Fodera became President of OAI in 1998 at the World
Congress in Seoul, Korea. His visionary leadership saw the
transformation of traditional hairdressing competitions into
a comprehensive international beauty institution.

1946/47
CIC created by
Marcel Lamy, followed
by 1st World
Championships.
1955
European
Championships
introduced.
2000
CIC and OAI are
officially unified
into one united
organization: OMC.
2004
Salvatore Fodera is
elected as President
of OMC World.
2008
OMC HAIRWORLD
established to direct all
commercial activities.
“1946 was a year of rebuilding - but
also of hope, beauty, and renewed
identity. People were searching not only
for reconstruction, but for dignity and
elegance. Hairdressing became part
of that renewal. For OMC, this moment
created a need for unity among
hairdressers across nations. For
Estetica, a need to communicate,
document, and inspire the profession.
Both were born from the same belief:
hairdressing is not only a service, but
an art, a culture, and a profession
deserving international recognition.”
How has the competition format
evolved since 1946, and what has
remained essential?
“The format has evolved greatly
because the industry has evolved.
Early competitions focused on classic
technical discipline, precision,
and national representation.
Today, OMC Hairworld includes ladies,
gents, barbering, color, bridal, avantgarde,
makeup, nails, aesthetics,
juniors, and online photographic
submissions. What has never changed
is the essence: discipline, fairness,
excellence, and the pride of
representing one’s country. It is not only
about winning a medal - it is about
respect for the craft, the jury, and the
courage to perform on the world stage.”
The 80th anniversary World Cup
takes place in Paris this October.
What makes this milestone special?
“Paris is the perfect stage - it represents
fashion, beauty, culture, and elegance.
This event honors the generations of
artists, trainers, jurors, and leaders who
built OMC into the world platform it
is today, while opening the door to the
next generation. The past and future
will meet in Paris, combining classic
discipline with new creativity, national
pride with global friendship.”
What can live competition offer that
digital platforms simply cannot
replicate?
“Digital platforms are powerful, but live
competition reveals the true artist.
Online, we often see only the final
image. On the competition floor, we see
preparation, pressure, timing, discipline,
and technical control under international
standards. That cannot be filtered or
edited - it must be achieved in real time.
Social media can show beauty. OMC
live competition proves mastery.”
What shifts in competitive
hairdressing have surprised you
most, and what has proven
timeless?
“What has surprised me most is the
speed of creativity. Today’s competitors
are influenced by fashion, architecture,
photography, cinema, and social media.
Color has become more sophisticated,
barbering more artistic, the total
image more important. But the timeless
elements remain: balance, proportion,
harmony, technical precision, and
beauty. A winning style may be modern,
but it must respect the head shape,
the silhouette, and the rules. Discipline
is what transforms creativity into
championship work.”
What message would you send to
the next generation as OMC moves
beyond its 80th year?
“Believe in your talent, but respect the
discipline required to become a
champion. Do not compete only for a
medal - compete to become better, to
represent your country with honor, and
to discover what you are capable of. As
we move beyond our 80th year, I hope
OMC continues to protect the integrity
of the profession while inspiring new
generations to dream bigger. The future
belongs to artists who combine
creativity with discipline, tradition with
innovation, and ambition with respect.”
>>> OMC Hairworld 80th Anniversary
World Cup - Paris, October 11–12, 2026
>>> omchairworld.com
09E

proheritage
80 YEARS...
AND THE
BEST
IS YET TO
COME
Framesi has celebrated 80 years in
business. A remarkable milestone
- where did the story begin?
“I prefer to start in the present: we have
just won the Best Hair Product award at
the Cosmoprof Awards 2026, with
Morphosis Restructure Hair Leave-In
Molecular Booster - the only European
product shortlisted in its category - the
perfect way to mark this anniversary.
The company was founded in Milan in
1945, during a period of economic and
social reconstruction in Italy. My father,
Roberto Franchina, established it
alongside two partners, and the name
Framesi continues its journey of sustained growth in
pursuit of excellence - a future focused forward, yet firmly
rooted in the past. An interview with Fabio Franchina.
Framesi was formed from the initials of
their surnames. After the war, Italy was
ready to dream again and to feel good
about itself. Left to run things alone,
my father had the courage and the
vision to focus on simple but muchneeded
products: first talcum powder,
then brilliantine and fragrances.
Practical solutions, perfectly in tune with
the everyday needs of that particular
moment in history.”
E10
Fabio Franchina, President of Framesi, traces
the company’s evolution from 1945 to the present day:
a story of constant growth and achievement.

1945
Framesi is
founded.
A bold gamble
that paid off
1975
The first Made
in Italy color
range is
launched
1979
Italian Style Framesi
is formed, pioneering
the concept of hair
fashion collections
2007
Launch of Morphosis,
a haircare range
built around
proximity ingredients
2025
Establishes itself at the
heart of a system uniting
research, education
and business support
“The pioneering spirit of our origins
remains the driving force behind a
mission built on the research and
development of new products and
opportunities - exclusively for the
hairdressers of today and tomorrow.”
What values define the brand’s
DNA?
“From the very beginning, Framesi
developed a defining characteristic
that would shape its identity over time:
a deep connection with professional
hairdressers, listening to their needs
and directing research towards
sector-specific solutions. In the Fifties
and Sixties, my father made a
significant strategic decision, focusing
increasingly on hair products and
gradually stepping away from other
categories. It was during this period
that we began investing seriously in
color research, introducing the first
professional hair colors Made in Italy
and helping to drive real innovation
across the market. Another key
milestone came in the Seventies, with
the formation of Italian Style Framesi
and the introduction of a thenrevolutionary
concept: the Total Look.
Hair was no longer seen as an isolated
element, but as an integral part of a
person’s overall style, in constant
dialogue with fashion and international
trends. This approach marked a
genuine turning point, drawing the
world of hairstyling closer to fashion,
creativity and image, and elevating the
status of the hairdresser in the
process. Hair fashion became central,
and Framesi today runs an education
programme unmatched in the industry
for the number of events, projects and
technical staff involved. Framesi is not
simply a manufacturer - it is a genuine
partner to professionals, providing
education, ongoing development and
dedicated services.”
When did the international
expansion begin?
“We started looking at overseas
markets as far back as the Seventies,
particularly North America. That was
the starting point for a growth journey
that has taken us to where we are
today - present in 75 countries
worldwide.”.
How has the company managed to
respond to evolving consumer
needs without losing its own
identity?
“We have continued to evolve in step
with the changing demands of the
Italian market and beyond. From the
2000s onwards, consumer attention
shifted increasingly towards wellbeing,
ingredient quality and environmental
sustainability. The launch of targeted
ranges - such as Morphosis - aligned
with these values reflects our ongoing
commitment to innovation without ever
losing touch with our roots. At the
same time, we have integrated digital
tools and strengthened our investment
in scientific research. We produce 650
different products, 280 of which have
been launched in the last five years - a
figure that speaks powerfully to the
pace of our evolution. The Framesi
mission is a simple one: to work for the
success of hairdressers. We are a
prime example of an Italian company
that has grown on a truly global scale
while maintaining a strong family
identity. My sister Roberta and I lead
the business together, remaining
faithful to our original ethos and
demonstrating how innovation, client
focus and strategic consistency can
transform a small post-war enterprise
into a brand that is recognized and
respected around the world.”
11E

proheritage
Getty Images
THE ETERNAL
BLONDEGary Kelly
E12

One hundred years after her birth,
Marilyn Monroe remains the
most influential hair icon in history
- and her lessons for the modern
salon are as relevant as ever.was at
the heart of it!
She was born Norma
Jeane Mortenson on June
1, 1926, in Los Angeles.
By the time the world
knew her as Marilyn
Monroe, she had created
an aesthetic identity so
powerful that a century
later, hairdressers,
photographers, stylists
and creative directors
still reach for her as the
ultimate reference point.
In 2026 - the centenary of
her birth - her influence
feels not historical but
immediate, as relevant to
the modern salon as it
was to the soundstages
and photo studios of
1950s Hollywood.
The Technical Achievement
Her platinum blonde was never simply a color. It was a
technical statement - a work of precision that required
exceptional control of the lightening process, meticulous
toning and careful, consistent maintenance. The result
was smooth, sculpted and luminous: blonde that was
simultaneously bold and beautiful, impactful yet warm,
and feminine rather than severe. That particular balance is
precisely what keeps her relevant. Stylists still reach for
her as a reference when clients ask for platinum that feels
glamorous without harshness, iconic without being imitative.
She defined what blonde could mean, and the definition has
endured for seven decades without meaningful revision.
Hair as Storytelling
The silhouette was equally deliberate. Short at the sides,
with controlled volume on top and a luminous finish that
caught the light at every angle, her hair framed her face with
the same intentionality a costume designer brings to a
gown. Her hairdresser it the later years of her life, Kenneth
Battelle, was the legendary New York stylist who worked
with her from 1958 until her death. He instinctively
understood the significance of her silhouette and it was he
who persuaded Monroe to allow him to straighten her
natural curls, explaining his thinking in a way that remains
a masterclass in hair philosophy: “When you have a blob of
curly platinum hair, that’s all you can see. You don’t see
the beautiful face.” It was hairdressing in service of the
person, not the other way around.
A Language Still Being Spoken
Her legacy extends beyond the technical. Marilyn understood
the power of a consistent image decades before personal
branding existed as a concept. The platinum, the red lip,
the softly waved lengths - every element worked together
as a unified visual language that was immediately, globally
recognizable. That language is still being spoken in salons,
on red carpets and in beauty editorials across the world.
Pearlescent blondes, satin finishes, sculpted waves:
the aesthetic she created resurfaces in every generation
because it speaks to something permanent in the
relationship between beauty, confidence and identity.
13E

prodirection
Extreme
BLONDES
Gary Kelly
Concept, Hair & Creative Direction: Domenico Sansone and Davide Spinelli at Butchers Salon, London / Make-up: Warren Dowdall and Kate Regan @bobbibrown / Stylist: Eleonora Maltese / Photo: Jen Salt
E14

Soft Light & Shadow
“I love this image because it captures strength and softness
in the same moment. The blonde feels almost weightless,
yet the shape is architectural and controlled, which makes
the image powerful beyond just hair. As a hair colourist, I’m
drawn to creating colour that feels lived-in, minimalistic and
emotionally connected. This image reflects my approach to
blonde work. It shows my love for creating colour that becomes
part of the story. The inspiration came from exploring
the space between softness and structure, where raw texture
meets refined form. I wanted the hair to move, be fluid, yet
sculptural and unforced. The blonde itself was inspired by
soft light and shadow, with warmth diffused through the hair,
creating an intimate feeling.” Domenico Sansone
Authentic Aura
“This beautiful interpretation of Extreme Blonde is from
Denman Professional’s Aura Collection. It is an expression of
unique style that defines a mood, a moment or a personality.
It subtly communicates individual qualities that speak volumes.
As a heritage brand Denman has grown alongside the
creative professionals it serves to match quality tools to every
diverse need and the Aura Collection reflects that journey
perfectly.” Josh Woodman
Clean & Vibrant
“This image is part of our Art Team Mira Collection, combining
precision cutting, clean structure, and thoughtfully placed
colour to enhance the shape rather than compete with it.
I love creating bold colour looks, and this pairing of a clean
blonde with vibrant neon panels shows blondes can be both
commercial and edgy.” Suzie McGill
Sugar Rush
“This look is from my recent Sugar Rush Collection, which
celebrates bold color that pops, like stepping into a dream
where everything is sweeter, brighter and more fun.
milk_shake PRO’s Smoothing Miracle Shield and Let It Shine
were essential in elevating the final result, delivering
enhanced gloss, and a polished, light-reflective finish
throughout.” Shelley Lane
Hair: Josh Woodman & Team / Tools: Denman Professional / Photo: Liam Oakes
Make-up: Sophie Douglas / Clothes Styling: Jamie Russell
Hair: Rainbow Room International Artistic Team / Make-up: Jak Morgan
Styling: Clare Frith / Photo: Chris Bulezuik
Hair: Shelley Lane @shelleylane_inspires / Photo: Taylor Griffiths Photography / Products: milk_shake PRO /
Tools: Cloud Nine Make-up: J V Creative Makeup
15E

prodirection
Hair: David Cassidy for Palette and Bristle / Hair Co-ord: Mark Francome Painter / Photo: David Ralph
Styling: Daniella Suarez / Make-up: Jacqui McElroy
Hair: Michelle Summers Davies at Michelle Davies Hair, Goodwick / Assisted by Claire John, Lee Pearce, Georgia Davies, Nia Colella
Make-up: Morgan Defre / Styling: Taheed / Photo: Narita Savoor
Hair: Krysten Ashley Garrod Goldwell Canada National Guest Artist
Textured Structure
“I love this image for its simplicity, although it was one of the
most challenging looks to create in my winning collection,
‘The Bamboo Cutter’s Tale’. It was inspired by the texture and
structure of bamboo and the story’s themes of concealment
and discovery. I loved the model’s personality, and as a blonde
specialist, enjoyed giving a global bleach a grungier edge with
root smudging and luminous golden shine bands.”
David Cassidy
Wearable Art
“I feel this image because it captures the power and beauty of
blonde hair unexpectedly. The shape suddenly becomes almost
architectural, yet it still feels soft and luxurious. It challenges
the traditional perception of blonde hair and turns it into a
statement piece. As a hair colourist, I am passionate about creating
blonde hair that has depth, dimension, and impact while
remaining clean. This image showcases the precision required
to achieve a flawless blonde while allowing the colour to become
part of the overall artistic vision. It reflects my belief that
hair colour should enhance creativity, not simply follow trends.
The inspiration came from the idea of transforming blonde hair
into wearable art.” Michelle Summers Davies
Buttery Sunlight
“As a blonde specialist, I’m constantly inspired by the way
natural sunlight creates softness, brightness, and dimension
in the hair. This Butter Blonde was designed to capture that
feeling - luminous, effortless, and beautifully lived-in. I love
creating blondes that feel expensive without looking overdone,
and this look reflects my philosophy that great colour should
enhance the individual, remain healthy and wearable, and
grow out as beautifully as it looks on day one.”
Krysten Ashley Garrod
Strength & Confidence
“This image sums up what I love about hairdressing. The clean
blonde and sharp cut show the technical side of my work,
while still feeling creative and modern. I wanted to show how
far blonde hair can be pushed with the right skills and attention
to detail. The look has strength and confidence, but still
feels soft, feminine and beautiful.” Emma Simmons
E00

Hair: Emma Simmons / Photo: Richard Miles / Make-up: Lauren Mathis / Styling: Borna Prikaski
From ice-white to warm gold, extreme blonde
is having a defining moment - bold, unapologetic
and technically demanding at every level.
17E

proinsight
THE COLOR
E20

SPECIALIST
Today’s professional color market
is defined not by trends, but by
technology, philosophy and purpose.
Gary Kelly
Professional hair color has never stood still.
From the earliest permanent tints to today’s
bond-building formulas and translucent
glosses, the story of color technology is
one of constant reinvention - driven by the
relentless demands of salon professionals
and the evolving expectations of their clients.
In today’s American salons, color is no longer
defined by a single approach or a single
philosophy. It is a rich spectrum of distinct
disciplines, each rooted in its own set of
values: precision, naturality, heritage,
and luxury. Some brands have come to define
that spectrum in the professional market -
and each has done so by committing
deeply to a technology that is entirely,
unapologetically its own.
>>>
>>>
21E

proinsight
The Conviction Behind the Color
What sets somebrands apart is not simply the quality of their formulas, but the
clarity of their convictions. Each has identified a distinct philosophy - whether
rooted in scientific heritage, natural ingredients, technological pioneering, or the
art of understated luxury - and has built its product ecosystem around it. For
salon professionals navigating an increasingly crowded color market, that kind of
commitment is invaluable. It transforms a product choice into a partnership, and a
service into a signature.
Professional Color Authority
For more than 75 years, Goldwell has delivered products
and services that salon professionals can trust. The brand is
anchored by Topchic, its permanent color with up to 100%
grey coverage, and Colorance, its ammonia-free acidic and
pH balanced demi-permanent gloss, both built around
Goldwell’s most iconic innovation, the Depot Can System. It
delivers clean, measured, oxidation-free dispensing for
precision artistry and meaningful cost savings.
Underpinning both is bond protection: Goldwell’s proprietary
BondPro+ works to preserve and protect the hair as color
develops, saving time, reassuring clients, and minimizing
extra backbar steps. Goldwell doesn’t just offer products:
the brand turns product expertise into real career and salon
growth through world class education available virtually,
in-salon or at the Kao Salon Academy New York.
Underpinning it all is a stylist-first community of colorists
who shape the brand as much as they use it. For
professionals discovering Goldwell, that blend of
performance, education, and community is a standard that’s
genuinely unmatched.
E00 E22

Color That Cares
milk_shake approaches color from
an entirely different direction. The
brand’s entire DNA is rooted in
natural ingredients - specifically milk
proteins and fruit extracts - that
actively condition the hair throughout
the color process. The philosophy is
The Ionic Pioneer
CHI Hair Color, part of the Farouk
Systems family, carries one of the
most significant technological
legacies in professional color. The
brand pioneered ammonia-free
permanent color at a time when the
The Art of Translucent Color
ECRU New York occupies a uniquely
luxurious position in the color market
with its Luxe Gloss Collection - a
translucent color system designed to
enhance, rather than override. Unlike
traditional color services, Luxe Gloss
adds genuine depth, dimension and a
luminous finish that works in
seamless harmony with the hair’s
natural tone, without ammonia or
peroxide. It is color as pure
refinement: a service that appeals to
the most discerning clientele and
firmly positions any salon as a
destination for a truly elevated,
unhurried hair color experience.
refreshingly straightforward: color
should never compromise the health
of the hair it is transforming. Free
from parabens and SLS, milk_shake’s
color systems deliver vivid, lasting
results while simultaneously
strengthening and nourishing -
making them a natural fit for the
growing number of clients who
demand both high performance and
genuine ingredient integrity in equal
measure.
wider industry considered it an
impossibility, and its Ionic Color
Shine system remains a defining
benchmark for gentler, highperformance
results. By harnessing
the power of negative ions to
smooth the hair cuticle, CHI delivers
exceptional shine and color vibrancy
while meaningfully minimizing
damage - a technology that
continues to shape what
professional color innovation can
and should look like.
23E

prointerview
HOW WELLA
SUPPORTS
PROS
Supporting
stylists through
education,
innovation, and
community.
We recently sat down with Guillaume
Cantelou, SVP PRO Hair; Luiza Cavalcanti,
Senior Director Marketing; and Nathan
MacKenzie, Head of Marketing for Wella
Professionals, to explore how Wella
Professionals continues to support salon
professionals through relationships,
inspiration, science, and education.
What sparked Wella Professionals‘
continued focus on supporting stylists,
and where did that journey begin?
GC: It began with a simple focus on
listening to stylists and clearly articulating
how Wella Professionals supports them.
Wella Professionals has a 140+ year
legacy of innovation, creativity, and
commitment to stylists, but we wanted to
clearly articulate who we are, what we
stand for, and the value we bring. Nathan
helped lead that work, partnering with our
global team to refine our purpose and
value proposition—RISE (Relationships,
Inspiration, Science, and Education). It
honors our heritage while giving us a clear
framework for how we support salon
professionals today. We want stylists to
feel supported by Wella Professionals at
every stage of their craft and business.
What role does RISE play in defining
Wella Professionals’ work with stylists?
NM: RISE reconnects us to our roots and
helps organize our education, product,
and community initiatives for salon
professionals. Whether we’re delivering
new products, advanced education, or
creating moments of connection like
House of Wella, the goal is always the
same: support pros with tools, education,
and experiences that are useful in their
day-to-day work.
You mentioned creating moments of
connection like House of Wella.
E24

From left to right: Guillaume Cantelou, SVP, Wella Professionals
PRO Hair; Luiza Cavalcanti, Senior Director of Marketing; and
Nathan MacKenzie, Head of Marketing for Wella Professionals.
Photographed at Wella Professionals’ first US House of Wella event in
New York City on October 20, 2025. The evening brought together pros,
press, and Passionistas for a night of connection and inspiration.
What’s driving this shift toward more
in-person events?
LC: Over the past few years, so much of
our industry shifted online—and while
digital education is here to stay, we saw a
real hunger for in person connection.
Stylists wanted to be together again, to
learn, to feel inspired, to experience the
brand up close. That need aligns with
RISE, especially the focus on relationships
and community, which have always been
at the heart of this industry. Whether it’s
our own experiences like House of Wella,
major industry moments like Behind the
Chair, or immersive launches like The
Color Vault for Ultimate Color, the goal is
the same: create spaces where stylists
can connect, get inspired, and experience
Wella Professionals. Nathan has been
instrumental in shaping this work. Leading
these events, he has helped us design
high-quality experiences that bring Wella
Professionals closer to the stylist
community in a meaningful way.
Science is a core pillar of RISE.
How is Wella Professionals using
science-led innovation in haircare
and color today?
LC: Innovation through science-led
product development has always been
one of our greatest strengths. We
continue to develop a broad portfolio of
patents across color and care.
NM: You see that commitment in our
latest product innovations. Metal Purifier
Technology, now integrated across all
Wella color lines, is designed to help
address the effects of metals in water
and support more reliable color results.
Our Ultimate haircare franchise continues
to evolve. Ultimate Repair is part of our
luxury repair portfolio and now Ultimate
Color brings that same approach to caring
for colored hair. And SmoothFiller, our
salon exclusive demi permanent smoothing
treatment, lasts up to three months
and can be added to any color service. It
helps stylists expand their menu and
offer clients an additional smoothing
option during salon visits. It’s innovation
designed to support salon professionals
and their clients.
Education has always been a
cornerstone of Wella Professionals.
How are you evolving your education
approach to support stylists at
every stage?
GC: Education is one of the most
powerful ways we support stylists.
Meeting pros where they are—online, in
salon, in our Wella Studios, or in our new
Regional Creative Academies—helps
make professional education available in
formats that fit different learning needs
and schedules.
LC: Some want quick digital content;
others want immersive, hands on training.
We’re committed to offering both.
NM: And what’s exciting is how these
formats work together. A stylist might
start online, then come into a studio for
certification, and later have a Wella
educator coach their team in salon.
Across every touchpoint, the focus is the
same: elevate their craft, strengthen their
business, and build community.
GC: Exactly. Education remains a core
part of how Wella Professionals supports
stylists. Wherever a stylist is in their
career, Wella Professionals will be right
there with them, helping them rise.
00E

proevents
Beauty Thrives
America’s Beauty Show celebrated its 103rd
edition with record attendance, transformative
education, and an energy that reminded the entire
industry why it loves what it does.
America’s Beauty Show returned
to Rosemont, Illinois, in emphatic
style this April, drawing a recordsetting
21,000-plus attendees to
the Donald E. Stephens Convention
Center for its 103rd edition.
Themed THRIVE, the three-day
event - held April 18–20, 2026 -
reaffirmed its standing as North
America’s largest nonprofit beauty
event and left the professional
community in absolutely no doubt
that the show’s most compelling
chapters are still very much being
written.
From the very first moment, the
tone was set. Attendees were invited
to turn to the person beside
them, take a photo, and Share
Love - a simple but powerful
gesture that captured the
warmth and spirit at the
heart of ABS.
E26

Themed THRIVE,
the 3-day event
reaffirmed America’s
Beauty Show’s
standing as
North America’s
largest nonprofit
beauty event.
Throughout the weekend, that spirit translated into
something far larger: thousands of beauty professionals
describing the experience as transformative, recharging,
and career-changing. On social media, the
accolade that resonated most widely was “the
Coachella of the beauty industry” - a comparison that
speaks volumes about the energy, scale and cultural
significance of what ABS has become over more than
a century of dedicated service to the profession.
“America’s Beauty Show continues to reflect the
strength, creativity, and heart of the professional beauty
community,” said Frank P. Fulco, CEO of America’s
Beauty Show. “This year’s record attendance and extraordinary
energy made one thing clear: beauty
professionals want more than a trade show. They want
meaningful education, real connection, and a community
where they feel seen, supported, and inspired.”
EDUCATION AT THE CORE
The educational offering was formidable. ABS 2026
featured more than 485 classes, 200-plus CEUs - most
included free with an ABS ticket - and programming
that spanned haircare, barbering, nails, esthetics,
makeup, brows, business, health, and wellness. A
stellar artist lineup brought the education stages to
life, with industry voices including Tabatha Coffey, Nick
Stenson, Chrystofer Benson, Tracey Hughes, James
Vincent, Kelly Baker, Candy Shaw, and many more. A
standout new initiative was the launch of She Leads
Network - a 100-seat, invitation-only leadership and
mentorship experience designed for women, by
women, welcoming female executives, educators,
and rising professionals alike.
THE SHOW FLOOR AND BEYOND
On the show floor, 350-plus exhibitors showcased the
full breadth of the professional beauty market, with
standout moments including AVEDA’s long-awaited
return to ABS after more than a decade and a notably
strong international exhibitor presence. Korean Beauty
drew exceptional interest throughout the weekend.
Evening events provided a glamorous backdrop: the
Cosmetologists Chicago President’s Party and the
prestigious Global Image Awards celebrated artistry
from around the world, while Sunday’s L.I.V.E. 312 at
Joe’s Live drew more than 1,000 attendees for a
fittingly memorable close.
“Attendees left feeling recharged, encouraged, and
connected,” said Megan Goggin, VP of Marketing.
“Love, service, and community are not just part of our
legacy - they are the reason we exist.”
Save the date: America’s Beauty Show 2027
April 3–5, Rosemont, Illinois
››› americasbeautyshow.com
27E

proevents
Orlando
Delivers in
Style!
Premiere Orlando
2026 broke records,
filled rooms and
reminded the entire
industry why education
is everything.
Premiere Orlando 2026 delivered
its most successful edition yet, welcoming
over 54,000 visits from
beauty professionals and students
- a 5% increase over 2025 in total
attendance - and firmly cementing
its status as the professional beauty
industry’s leading education event.
Held across a packed weekend at
the Orange County Convention
Center, the show brought together
the industry’s top brands, educators
and working professionals for an experience
that was as much about
community and connection as it
was about craft, technique and the
relentless pursuit of what comes
next in professional beauty.
EDUCATION FIRST
The appetite for education set the
tone from the very outset. Nearly
half of all attendees arrived on Saturday
- the education-only day before
the exhibit floor opened - a telling
statistic that speaks directly to why
Premiere Orlando has evolved into
the essential annual fixture it has undoubtedly
become. In total, 939 educational
classes, hands-on workshops
and stage presentations
were offered across hair, barbering,
spa and wellness, nails and business
development, with most included
free with a show pass.
“What makes Premiere Orlando
unique is not just the volume of education,
but the quality, diversity,
A turnout of over 54,000
visits from hair & beauty
professionals and students
represents a 5% increase in
footfall compared to 2025.
E28

and accessibility of it,” said Debra
Cleveland DeMello, Associate Director,
Key Accounts and Industry
Relations. “With hundreds of classes
spanning every corner of the
beauty industry, we’ve built an education
platform that simply doesn’t
exist anywhere else.”
STANDOUT SESSIONS
Demand was intense throughout,
with rooms filling to capacity across
the weekend. Standout sessions for
hair professionals included House of
Foils, Patricia Nikole’s Bold & Dimensional
Blonding, Presley Poe’s Intro
to Curly Styling, Matty Conrad’s Beyond
the Fade and the Color Salon -
a programme that underscores the
extraordinary breadth and depth of
technical education on offer. Bumble
and bumble, making their Premiere
Orlando debut, were among those
who left genuinely impressed. “The
energy, engagement, and enthusiasm
reinforced what we’ve always
believed - that hairstylists are hungry
for authentic education and
brands that truly invest in their craft,”
said Sheri Doss, VP Global Education,
Bumble and bumble.
ON THE SHOW FLOOR
The show floor brought together an
exceptional brand lineup, with Salon-
Centric partners including Redken,
Matrix, Dyson, Pravana, Kevin Murphy,
Bumble and bumble and IGK
among the highlights. The Spa and
Wellness sector expanded by 7%,
reflecting the growing breadth of a
show that now confidently spans
the full professional beauty landscape,
while competition stages
across barbering, nails and creative
categories drew enthusiastic, vocal
crowds throughout the weekend.
MAIN STAGE MOMENTS
On the Main Stage, Jessi Draper -
star of The Secret Lives of Mormon
Wives - appeared alongside her
mother Diana and sister Kiera to
share the story behind their beauty
brand JZ Styles, drawing standing-room-only
crowds and delivering
a compelling masterclass in modern
entrepreneurship and brand building.
Further Main Stage presentations
from Redken, QOAT,
DESIGNME and others kept energy
and inspiration running exceptionally
high from start to finish.
Up next for Premiere Shows is
the San Antonio show, presented
by SalonCentric, August 30 - 31.
premiereshows.com
29E

pronews
The professional beauty world continues
to deliver - awards, innovation, inspiration
and headline-making trantransformations.
BEAUTY CHANGES LIVES
Legacy Award honors Sam
Villa’s transformative contribution
to the industry
Beauty Changes Lives awarded
its prestigious Legacy
Award to Sam Villa, honoring
his transformative contribution
to professional beauty education,
advocacy and mentorship.
“When you begin, you
don’t think about legacy, but survival; yet
somehow all those little moments became
a life dedicated to people,” reflected Sam.
His 34-years with Redken and 18-year partnership
with co-founders Beth Carson and
Kurt Garehime were also celebrated.
DYSON
Richard Mannah joins the 2026
Dyson Pro Team
Dyson has welcomed Richard
Mannah as one of the
newest members of its
2026 Pro Team. An awardwinning
hairstylist, educator
and artistic director, he brings over two
decades of world-class expertise to the
partnership. The full Dyson Pro Team recently
united for the first time at the
Be+Well Mainstage in New York City.
E30
HARRY JOSH
Goldwell-powered look turns
heads at the 79th Annual Tonys
Celebrity hairstylist Harry Josh created
an effortlessly chic look for Rose Byrne’s
appearance at the 79th Annual Tony
Awards, where she received a Best Actress
nomination for Fallen Angels. Using
Goldwell, Josh delivered soft texture,
natural movement and understated
glamour - prepping with Curls & Waves
products, building volume with Root
Boost Spray, creating relaxed waves
with a curling iron, and finishing with
Weightless Shine-Oil for a luminous,
touchable result.
Rose Byrne
at the
Tony Awards
FONDATION GUILLAUME
3rd Edition of the Esteemed
World Photo Competition
The 3rd edition of the Fondation Guillaume
World Photo Competition once again confirmed
the strength of rising international
talent. Created in honor of legendary artist
Guillaume Guglielmi, the competition
challenged 49 validated entrants from 11
countries to produce a
powerful fashion magazine
cover look. Ten
Super Star winners
were selected by an
international jury of 8
professionals.
PARIS HILTON
The original blonde bombshell
goes molten brunette
Paris Hilton made headlines when she
stepped onto the Gucci runway
with glossy dark brown
lengths and a one-sided
fringe - a dramatic departure
from her trademark
platinum blonde. The trend,
dubbed ‘molten brunette,’
combines chocolate, amber and mocha
tones with baby lights for a multi-dimensional,
very expensive-looking finish.

COMPRESSED STYLING
Anna Peters shares the
time-saving technique every
stylist needs
Sam Villa ArTeam
member Anna Peters
shares a time-saving
technique that every
busy stylist needs:
compressed styling.
Using larger sections,
tension, heat and compression, it creates
beautiful texture and finish in a fraction of
the usual time - perfect for showcasing cut
and color when the appointment is running
tight. The technique involves curling large
vertical sections with a Sam Villa Marcel
Iron and Wand, then pressing with cold flat
iron plates to set the wave, before breaking
up the pattern with a paddle brush.
BRITISH HAIRDRESSING
AWARDS
Nominees revealed for the industry’s
most prestigious UK title
The nominees for British Hairdresser of
the Year 2026 have been revealed as part
of HJ’s British Hairdressing Awards, sponsored
by Schwarzkopf Professional. This
year’s nine nominees include Richard Ashforth
(House of Sassoon), Jordanna Cobella,
Efi Davies (TONI&GUY), Errol Douglas
MBE, Bruno Marc Giamattei (Marc Antoni),
Gary Hooker & Michael Young, Akin
Konizi (HOB), Cos Sakkas (TONI&GUY) and
Tracey Ann Smith. The ceremony takes
place on November 23 at JW Marriott
Grosvenor House London.
Nominees for
British Hairdresser
of the Year ‘26
milk_shake PRO’s
AMBER HAZE
STEP-BY-STEP
Feelings collection bridges
emotion and technique in a
modern tomboy bixie
milk_shake PRO’s latest Beauty Insight
chapter, Feelings, explores hair as a form
of emotional connection - between stylist
and client, between inner feeling and outer
expression. The Amber Haze look, created
by Global Artist Andrew Smith and colorist
Michael Bonadduce, features a
modern tomboy bixie with soft graduation
and a large shattered fringe, paired with a
warm color technique that pre-lightens the
fringe area and fades through warm tones
toward a more neutral crown. A complete
step-by-step cut and color guide is available
on esteticamagazine.com.
ESTETICA GLOBAL HAIR
ICON AWARD
Chris Appleton receives
inaugural award in Madrid
Estetica Magazine presented Chris Appleton
with the inaugural Estetica Global Hair
Icon Award at a special event in Madrid,
marking the arrival of Color Wow in Spain.
Created in Estetica’s 80th anniversary year
it recognizes professionals who have elevated
hairdressing globally through creativity,
influence and cultural impact. Appleton,
Global Creative Director
of Color Wow, has
created iconic looks for
Jennifer Lopez, Kim
Kardashian and Drew
Barrymore. His memoir
is a New York Times
bestseller.
INTERCOIFFURE MONDIAL
Latin America and Japan win
inaugural Creative Capsule
competition
Intercoiffure Mondial has unveiled the
winners of Creative Capsule - its ambitious
new global editorial platform, designed
to celebrate creativity, cultural
identity and excellence in hair fashion.
Teams from 8 countries submitted collections
inspired by the future of hair. Intercoiffure
Latin America Region and Intercoiffure
Japan emerged as the first
winners, with their collections to be officially
revealed live at the Cirque d’Hiver
Bouglione in Paris on September 12, 2026.
Creative
Capsule at
Intercoiffure
Mondial
DERMAPENWORLD
RE:GEN Roadshow advocates
regenerative hair science
EXO-GROW by DermapenWorld concluded
its highly anticipated RE:GEN Roadshow
across the USA, drawing close to 1,000 salon
and clinic professionals across five cities
- Chicago, Atlanta, Los Angeles, Dallas
and Miami. Led by global icon Tracey
Hughes, alongside an exceptional lineup of
industry experts, the sold-out events united
hairdressers, barbers, aesthetic practitioners
and medical professionals around
regenerative hair and scalp science. Now
available in 107 countries, EXO-GROW
continues to accelerate globally.
31E