Thai-Danish Trade News - May 2001

Danish Thai Chamber of Commerce
Royal Danish
Historlcal
to open in
Exhibiiion
Dennrar
Successful web
vvvvw.danG

Private
in Asia
SKANDINAVISKA ENSKILDA BANKEN
Please contact
Skandinaviska Enskilda Banken AB (publ) Singapore Branch
Marketing Asia
rYvwy. s ebp rivateb ank. co m
Jan Wiberg Ole Fr. IIamre Anna Eweft
Tfn + 65 357 08 29, Fax * 65 532 45 38, Eportl umrb@rbruk g9
50 Raflles Place # 36-01, Singapore Land Tower Slryrpore 048623

Thai-Danish Trade News is published and distributed to
selected Thai and S€ndinavian business executives and
officials with an interest in Thai-Danish relations by Danish-
Thai Chamber of Commer@, Floyal Danish Embassy and
S€nd-Media CorP , Ltd.
aaI
aal, t
--v TT
Drft|tlld $fiiDorot Cdlffi
14022 14th Fl, Glas Haus
'l Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 101'10
Tel : (66 2) 661-7762 Fd: (66 2) 661-Z/64-5
Email contact@ dancham.oith
Prgufft
Mr. Tom Sorensen
DFOS Transport (Thai) Ltd.
Tel : 266 272 Fd: 266 5666
Email: toms@dancham.o[lh
UFPTE|dilT
ML Axel Blom
Scandinavian Airlines System
Iel.i 2606252 Fa: 260-6269
Email: del blom@sas.se
Scmt|r y&t!0al Afibor
Mi Kamthom Ounhirunskul
Kamthom, Surachet & Somsak
Tel.: 440-0288-97 Fq: 440-0298-9
Email: kss@loxinlo co th
TE6lffi
Mr Soren Presmann
Presmann (Thailand) Co , Ltd
Tel : 962 1151 Fil: 962 1152
Email: soren@Presmann co th
For0lgr GhrnDe3' Goodlnatng Comlttod
Mr. Preben Hjodlund
Schmidt Scientific (Ihailand) Ltd
Tel : 643 1330-9 Fd: 643 1340
Email: preben @ schmidtthailand,com
tombffinlD no|dhrt
Mf, Leo Al€xandeFen
Emdal Ltd.
T€l : 689 0497 Fd: 689 0496
Email: leo@e-mdal.com
PuUh nrffibG
Mr. Jorgen lb Hedes
Sun Paratech Co , Ltd
(035) 221 010-8 Fd: (035) 221 019
Email; tl@rings@acce$.inet @ th
&
Mr. Allan Jensen
APV (Thailand) Ltd.
Tel : 367 5341-6 Fq: 367 5019
Email: ajensen @ apvco,uk
PngmGmillbo
Mr lvlichael Schulz
The Arrivals Company
Tel : 319 0396-7 Fd: 719 4173-4
Email; michaels@ksc15 ih com
&
Mr Peter Llnnemann
Maersk Bangkok Branch
Tel : 752 9000 Fd: 751 9575-8
Email: thamng@maerek com
W rD Sllo
Mrs Charlotte D Parks
Jewel Purpose Int'l Limited
Tel.; 653 3470 Fax 653 3476
Email: charlotte@jewelpurpose com
Ex (l|nch
lrs llne Hylleberg
Royal Danish Embassy
Tel i 213 2012 #17 Faxi 213 '1752
Email: tinhyl@bkkamb.um dk
Ex oq[Yo Dlnctor
irr John Svengren
Danish-Thai Chamber of Commerce
Tel:661 4462 Fd:661 7765
Email: john@dancham oith
notal ltanlrn Enbatsy
Commercial Section, 10 Soi Attakarn Prasit
Sathorn Tai, Bangkok 10500 Thailanc
Tel : 21 3-2021 -5 F aK 21 3-17 52
Ms-TinsHylleberg
Commercial Counsellor, Head of Section
Mr. JesDer Vibe-Hansen, Counsellor
Mr Attakorn SaroDala, Senior Comm Officel
irs Srisuda Vilyalai, Comm. Officer
GEDhlc Prcduct0 & il!iloilno
Scand-M€dia Corp. Ltd.
4f74 Moo 3, Thanyakarn Village,
Ramintra Soi 14, Bangkok 10230
Tel.: 943-7166-8 Fax: 943-7169
Email: scandm€dia@scandmedia com
Dear Reader
H.E. Niels K. Dyrlund
Ambassador
To my regret, this is the last opportunity that I will have to write this initial column in Thai
Danish Trade News. After four years of service here in Thailand it is time to return to Copenhagen
for a new assignment in September. lt has been an honour and pleasure to serue as
ambassador in the hospitable country of Thailand with which Denmark has so longstanding,
close and excellent relations.
In terms of economic and trade developments the past four years have been characterized
by the economic crisis in 1997 and the subsequent recovery process. lt has been a difficult
and arduous road towards recovery. Happily economic growth has returned, but doubts still
linger as to its sustainability. lt will be important for Thailand to continue the ongoing reform
process, not least in the corporate and financial sectors. Reforms are in my judgement a
pre-requisite for Thailand's future competitiveness in a globalized world and for securing
substantial foreign investments.
Also for Danish expofts the past five years have been difficult. Before the crisis the trade
between the two countries were balanced, but 1998 and 1999 saw a considerable decline in
Danish exports. Against this background it was a good sign that Danish exports in the year
2000 showed a substantial increase across the board. Danida's mixed credit programme
with large deliveries within the health and educational sectors played an important role in
this positive development.
The further recovery of the Thai economy and the continued active endeavours by the Danish
business community will undoubtedly give rise to many opportunities for further collaboration
between Denmark and Thailand in the coming years. In this regard I believe that
Danish businesses can contribute substantially within their specialities and niches in the
process of restructuring Thai industry towards more technology based production as well as
assisting Thai agriculture in the areas of agroindustry and agroprocessing. Also areas such
as education, health and the environment will continue to be focus areas for future cooperation.
During my tenure here in Thailand it has indeed been a pleasure to work together with the
members of the Thai-Danish Chamber of Commerce and I would like to use the occasion to
thank the members of the Chamber for the excellent cooperation over the past years. I
would again like to especially emphasize the invaluable contribution that the members of the
Chamber made to the successful State Visit in February. I believe that the network that the
Chamber represents between individual Danish firms and between the Danish and Thai
business communities is essential to the development of our mutual economic and trade
relations. I wish the Chamber every success in its continued endeavour to furthering the
important commercial and economic ties that exist between Denmark and Thailand.
Sincerely yours
N. K. Dyrlund
Ambassador
4

www.da ns keba n k.co m/l u

" I expect to be in for some hard work
to re-establish our presence among
our potential clients and have
cautioned our owners, that we must
have some patience" says Arne L.
Christensen, Managing Director of
Carnitech Asia Ltd.
Carnitech back in Thailand
Danish food processing
equipment manufacturer
Garnltech in April
re-established their
presence in Thailand
after alnrost a decade
of covering the rnarket
from Eennnark"
arnitech in April established
a new company
Carnitech Asia Limited
in Thailand underthe leadership
of two of the most exoerienced
Danish-Thai businessmen available,
Mr. Arne L. Christensen
and Mr. Ole Schewing Christensen
in charge of operations and
finances respectively.
Carnitech is one of the leading
suppliers of turnkey fish and
shellfish processing plants world
wide and a specialist within seafood
processing technology as
well as within meat processing.
Carnitech's history in Thailand
goes back to 1988, when
the company established a socalled
Representative Office in
Bangkok. Arne L.l Christensen
first came to Thailand to work out
of this office as a sales engineer.
When the office a few years later
was moved to Singapore, Mr.
Christensen stayed on, however,
working for the likewise
Danish company Nordfab (today
DrsA).
"We have not had any office
in South East Asia since we
closed the company in Singapore
in 1997," says Mr. Thorkild
Christensen, Managing Director
of the Danish parent company
Carnitech A/S, in a surprisingly
long statement for a man
of othenrlrise very few words.
"Shrimp production," he ads
when asked what segment of
the market he expects to be
most interesting for the new
company.
Arne L. Christensen gained
a fresh insight into the latest
freezing and chilling technology
needed in the processing of
shrimps during his brief period
at the helm of Sabroe - later York
- in Thailand. This will now come
of good use for Carnitech.
"We have previously set up
complete processing lines from
sorting, de-heading, cooking,
freezing, weighing and packing
of the big "tiger shrimps"," Mr.
Christensen explains. Within
these systems, the freezers are
always a crucial element to ensure
the best quality.
"The special thing about
Carnitech's various freezer systems
is, that they are designed
to be highly flexible which makes
it possible to apply them both
when setting up new lines but
also when upgrading existing
production lines," he adds.
Other features include control
panels, which makes it relatively
simple for the customers
to live up to industry quality stan-
6

dards like the HACCP-standard.
"l am happy to be back with
Carnitech, which since my first
employment by the company still
maintains its position as "one of
the best" suppliers of equipment
to the food processing industry,"
Mr. Christensen says.
"l expect to be in for some
hard work to re-establish our
presence among our potential
clients and have cautioned our
owners, that we must have
some patience. But we are fortunate
to have a great number
of reference installations in the
region - Vietnam, Indonesia, etc.
- which will make it easier."
The level of processing in
the region depends on commercial
factors like the customs duties
put on the shrimps when imported
to their main markets.
Most importers therefore prefer
a lower level of processing in
order to finalize the production
in their own country. This is a
pedect situation for Carnitech,
because the company has supplied
most of the processing
lines, which are taking over the
semi-processed shrimps when
imported from Thailand.
"When our clients in Europe
receive the semi-processed
shrimps, they kind of "continue"
the processing we have initiated
in Asia as if it was all done within
the same processing line.
Should the present customs
rates change later, it is easy for
Carnitech to assist our clients in
moving one or more steps of the
processing out from Europe to
Asia," Mr. Christensen explains.
The new company with an
initial staff of four persons has
been established in the B.
Grimm building on Soi Lertnava,
Krungthepkeetha Road in the
Bang-kapi district of Bangkok,
phone 379 4200 or email:
carnitech @ carnitech.co.th
Since the start-up one of the
first new initiatives has been the
establishment of a representative
office in HCMC in Vietnam,
headed by Nguyen Van Phuoc -
an extremely well-connected
businessman in Vietnam within
the seafood industry. At present,
Carnitech is exploring the benefit
of establishing a similar representative
office in Indonesia.
Gregers Moller
"Maersk delivered the
container on time and also
came back to haul it out
again within the hour; they
had promised," a relieved
Dr. Trier commented after
all the items had been
packed down and shipped
off to Copenhagen.
Historical exhibition
moving to Denmark
The historical exhibition
"Thai-Danish
Relations Through Four
Centuries", which was
opened by HM Queen
Margrethe during the
State Visit in February,
will open in Denmark
in early September.
fter a tremendous success
at the Bangkok
National Museum in
February, March and beginning
of April, the exhibition "Thai
Danish Relations Through Four
Centuries" will now be set up
at Asia House - the old EAC
headquarters in Copenhagen
Free Port - in September.
Beginning of April, Dr. Jesper
Trier - the mastermind behind
the exhibition - returned to
Bangkok to pack down all the
valuable exhibits and send
them back to Copenhagen.
Maersk Sealand, Siam Shoreside
Services and Maersk Logistics
had sponsored handling
the transportation to and from
Bangkok and everything went
like a clockwork.
"Working with a professional,
Danish transpoftation
company like Maersk and its
subsidiaries both here and at
home was a relief when everything
else was clouded in Thai
uncertainty. Maersk delivered
the container on time and also
came back to haul it out again
within the hour, they had promised,"
a relieved Dr. Trier commented
after the job was done
and he and his wife Birgit took
time off for two days of relaxation
on Koh Samet before returning
to Denmark.
Among the uncertainties
was, to what extend the Thai
side was willing to participate
in the exhibition in Denmark by
allowing items from the exhibition
in Bangkok to be shown in
Denmark - when they had to
pay for the transportation back
to Thailand themselves.
Last minute, when any coooeration
had been deemed
unlikely to materialise, Ambassador
Dyrlund stepped in and
managed to ensure some eight
items of highest relevance to
illustrate the Danish past in
Thailand to be released for
travelling abroad.
By then, the owner of all the
private gold items of Admiral
Andreas Plessis de Richelieu,
Nonruegian coin collector and
trader Mr. Jan Aamlid had
promised, that as for his items
he would personally flythem to
Copenhagen and back again
after the exhibition.
"lt's an impressive commitment
and one we of course
highly appreciate," says Mr.
Carsten Dencker Nielsen,
Chairman of Asia House and
former Managing Director and
later Chairman of the Board of
EAC Thailand.
In Denmark, the Thai community
has already embraced
the exhibition with the same
enthusiasm as the Danish
community in Thailand did up
to and during its showing in
Bangkok. Especially long time
Thai resident in Denmark, Mr.
Pracha (Peter) Sontidech is
working closely with Dr. Trier
and Mr. Dencker Nielsen in
adding special Thai-Danish
events to the exhibition.
"Mr. Sontidech will arrange
a Thai dance performance and
we try in general to combine
the exhibition with a promotion
of Thailand in Denmark." Dr.
Trier explains.
In Thailand, the exhibition
attracted an impressive number
of 50,000 visitors. In Denmark,
due to the personnel
cost the exhibition will only be
open in the weekends, but
considering not least the thousands
of Thais and their children
and families living in Denmark,
the number could be
quite impressive as well.
The catalogue from the
showing in Thailand, produced
by Dr. Trier and printed by
Scand-Media, has been reprinted
in 3,000 copies and will
be sold in connection with the
exhibition to help co-finance
the expenses.
7

cord
fThoilondl Ltd.
The Leading Full Service Card Manufacturer in Asia
Authorized, bv Visa and MasterCard
g)od,vaa)a9a
r.t x{'] Let l.t T:J urr I fi r nn'l,
UqJ
^ ^
9t L 9r Til n 1 fl m n L1,{ r o rfl u
ad
3 flotte kort made in Thailand
t 39 fier N oq a'r fi n rrr.rul\:na^ milfi 1 7 n uilu'r{u'r-erlr el
qcJ
fi t eir m orrt tdtn': q-.:il1-gl atl :il:rnr: 1 0540
Tel: + 66 2 705 1939 raxl *OO 2 70s 1938
E-mail: dzt@dzcard.com
139 Bangplee Industrial Estate, Moo '17
Bangna-Trad Rd., Bangplee, Samutprakarn 10540
Tel: + 66 2 705 1939 Fax: +66 2 705 '1938
Homepage : www.dzcard.com

SAS to
expand
capacity
by 50o/o
SAS plans to increase
its passenger capacity
by ten million, primarily
through organic Arowth
but also through an
aggressive takeover
strategy in the coming
four yearc.
Chief executive of Scandinavian
Airlines System (SAS), Jorgen
Lindegaard, said the airline
plans to increase its capacity
50% by 2005, an increase of ten
million customers on current figures.
He commented that one reason
for the move is to ensure
that SAS remains an independent
company
"Sooner or later we are going
to see a consolidation such
as has happened in the US. I
don't want to predict how long
or inclusive the process is going
to be, but my clear ambition is
to make SAS one of the surviving
companies."
However, SAS plans to expand
primarily through organic
growth, starting by winning back
former customers.
'We will seek to win back the
market shares that we have lost
to competitors. On top of that we
plan to grow slightly faster than
other airlines. On overseas
routes especially, we have lost
customers that naturally belong
to us," Lindegaard said.
In recent years there has
been growing concern among
the company's employees that
the increasingly close ties with
Lufthansa would lead to a takeover
by the German airline giant.
Lindegaard rejected these
worries with his announcement
of the strategy for continued independence.
"Lufthansa is a good partner
and competitor, ulhich is as it
should be. Our goal is to domi:
nate the Northern European
market. I see Lufthansa as a
strong company in Central Europe,"
Lindegaard said.
Danish Watchmaker
Opens Shop in Bangkok
anish master watch
maker, Jannik Torp on
Saturday May 12,2001
opened a subsidiary in Bangkok
of his fathers famous Copenhagen
repair shop for clocks and
watches "Friends of the Old
ClocK'.
"My father has been travelling
to Bangkok for many years
before me. Sometimes, when
colleagues here didn't know how
to handle a difficult repairiob, he
would take it home to Copenhagen
and do it there," Jannik
Torp explains.
"We charged our ordinary
rates for it then and we imagine,
that the colleague in Bangkok
marked up our price. So we
didn't do much market research
before setting up "Friends of the
Old ClocK'. lf that could go then,
we will for sure be able to take
our regular prices today here in
Bangkok also - saving the transportation
cost and the add-on of
the local shop."
Jannik and his father Jan
Torp did, however, spend some
time looking forthe right location.
Their first selection was the
Amarin Plaza. But the present
location in Bazaar Road provides
easier access for anyone
either coming down from the
Petchburi-exit of the expressway
and turning right to go down to
Ploenchit - or coming in from
across the World Trade Center
passing the Big C supermarket.
"ln fact, the street is well
known for being at'\uatch street"
with a majorwhole selleralready
located here, a representative
for Rolex and Rado, and another
repair shop two houses from our
shop," Jannik explains.
A question that comes natural
is, - what can a Dane possibly
do, that the local Thaiwatchmaker
is not capable of?
'They are good at opening,
disassembling, cleaning and reassembling
the clocks," Jannik
says.
"What they are not good at
is producing new parts if the old
broken part is not available as a
spare part in the market. lt may
be a broken spring, a worn out
bearing or things like that. This
is the kind of job, where we are
needed."
"We expect foreigners to be
our main client segment in the
beginning. As a service to European
clients, we have also decided
to let the guarantee on repairs
be valid in Copenhagen as
well."
"But Thai clients may soon
become the majority. Many well
off Thais have an antique or just
an old clock in their home which
needs repair or cleaning once in
a while," he adds. Or maybe they
would just like to have someone
evaluate the old clock or watch
and estimate its age and origin.
Jannik, 30, admits to being
more into clocks and watches
than the average guy. When his
friends played with cars he
played with alarm clocks. He
was never in doubt what profession
to choose and his dads
shop - opened in 1968 - turned
out to be the peffect place to
have his practical training. In
1991 he graduated a master
watchmaker entitling him to
teach other watchmakers the old
profession.
After some years in Copenhagen
he moved to Phuket in
1998 and spend the ne)d two
years here doing something
completely ditferent, living as an
instructor in scuba diving and
assisting in building up the dive
shop "Warm Water Divers".
When Phuket last year became
too boring(!) - and work
permits became more of a private
business for the authorities
- he and his father decided to set
up the shop in Bangkok.
"lt has really been such a
relief to find the legal working
conditions for foreigners much
more straightforward and transparent
in accordance with the
rules and laws here in Bangkok.
Bangkok is my city!" he exclaims.
The new transparency has
now further encouraged him to
apply for an import permit for
antique clocks. gm

Miller Freeman
Thailand's young
Danish Project
Manager Mimi lpsen
will among others be in
charge of marketing
the Thai exhibitions as
international events.
liller Frr''
Danish companies at
Entech Exhibition
Grundfos Thailand Ltd.
had booked the largest
stand on this year's
Entech exhibition where
the company launched
Grundfos'new
corporate branding
campaign "Be-Think-
Innovatett.
"The luunch of ttur EBe-
Think Innovate"
campaign received a
very positive response
from our customers,6
says Sales Manager
Balee Panichsiri of
G rundfits Tha i I and Ltd..
"Our campaign "Be-Think-lnnovate"
has been well received by
our regular customers. On the
opening day of Entech we had
organized a two hour presentation
which was very positively
received by the over 20 representatives
from our customers,
who participated", says Sales
Manager Balee Panichiri of
Grundfos Thailand Ltd.
She adds that for Grundfos
in Thailand the majority of the
customers are small or medium
sized enterprises, typically OEM
manufacturer where the management
is actively involved in
the production. Persuading them
to pull out one day of the month
to participate in a product seminar
had been no easy task.
Another Danish-Thai exhibitorwas
DISA (Thailand) Co., Ltd.
which last year started produc-
tion in Thailand of galvanized
pipes for the air cleaning systems
of the company.
On display was also advanced,
Danish manufactured
temperature calibration equipmentfrom
the Jofra. The calibration
equipment of Jofra has its
main market within the petrochemical
industry, which is one
booming industry in Thailand
today, reaching a near total production
capacity.
"Thailand's refineries and
downstream petrochemical industry
has over the past few
years become more and more
export oriented. To do that, the
industry must live up to international
standards of quality and
this has led to a demand for
more advanced and exact calibration
equipment like ours,"
says Business Development
Manager Siriramphai Ngamsanga
from Uni Thai Group Ltd.,
which is representing Jofra in
Thailand.
Scandinavian offensive
Miller Freeman Thailand, the
organizer of the Entech and several
other exhibitions in Thailand,
recently employed a young
Danish Project Manager, Mimi
lpsen. Her task is among others
to market Miller Freeman's Thai
exhibitions in the Scandinavian
countries.
Mimi lpsen graduated an
MBAfrom Ecole d'Affairde Paris
where she had specialized herself
in South EastAsia. The past
two years, she has been living
in Thailand working for a
jewellery exporting company.
'The strong industrial groMh
of Thailand has again made
Thailand an interesting place for
foreign investors and business
partners. We have taken this as
an opportunity for us to position
our exhibitions in Thailand as
truly international event and increase
our marketing efforts,"
she says.
Henrik Houtved
10

Attractive
Asian
markets
Danish Export Council
has published an
analysis, which shows
considerable market
opportunities in Asia.
Although the growth in the Danish
export to Asia is alreadY high,
Asia remains a region where
there is a great under-utilized
export potential, concludes a
newly published analysis from
the Danish Export Council. Especially
within the sectors,
where Denmark is usually competitive,
there are a varietY of
market opportunities.
The report highlights the
markets in Japan, China, South
Korea, India and Indonesia.
These markets are economicallY
and politically very different and
so are the market opPoftunities.
Danish exports to Asia increased
aboutlT% in 2000 and
9% in the fist three month of this
year compared to the same
months last year. Still, Danish
exoorters have within several
areas lost market share to other
EU-countries. The rePort attempts
to identify the most Potential
market segments in order
to helo reverse this situation.
For each of the five markets,
the report provides
. an individual presentation of
each country's situation in terms
of politics, economy, and imPoft
' an analysis of the Danish export
compared to that of the
other EU-countries
o a presentation of oppodunities
from a short term to a mid
term perspective
The report points to the most
attractive opportunities within
the environmental sector, energy,
care for the elderlY and
health care and lT and telecommunications.
The rapid industrialization is
changing the needs and Priorities
in Asia and this is felt nowhere
more cleaily than in these
sectors. The sectors generallY
enjoy a high public PrioritY and
should be attractive to a range
of Danish companies.
012 3 4 5 5 7 8 I 101112L3t4 15161?18
visitors from the morning round
- to see what the daily uPload of
new announcements brought
up.
"The upload takes Place at
noon every business daY," explains
Charlotte D. Parks, the
board member of the chamber
responsible for the f urther development
of the web site.
"At present, we have about
30 percent of the members
checking in on the site dailY.
There is a cleartendency to click
a bit more around during the afternoon
call. That is ProbablY
due to the links provided during
the upload at noon."
"Weekend's are comPlete-lY
dead, but that's actually fine with
us, as we are first and foremost
a Thai-Danish business site,"
she adds.
Visitors from overseas are
still not many. This is an area
where growth will come slow-lY.
But surely.
"We have been confirmed in
graphs shov:s lhe tlttil,v t:oll P(tttern
Web site proves
to be business site
a ic *ttern,
stl38 *se *ea *reB
fe es s*f
s?atis€&**, s * s
uxs*at*s* ee ge
c cs Fn t eslt*ln
t e *rn!m *$t
efeene **ev*n t *
* i*e.
he web site of the Dan
ish Thai Chamber of
Commerce to be found
on www.dancham.or.th recently
switched to use a more
advanced provider of statistics
regarding visitors to the website.
Previously, we would onlY
know that "You are visitor
number 10001 since 'l . January
2001." Today, we get to
know what time of the daY,
they check in, from which
country they are accessing
the site, what links brought
them there, etc.
The picture - although still
based on only a few weeks
with the new system - confirms
the intentions of the
Danish Thai Chamber of
Commerce when establishing
the web site. The front Page
of www.dancham.or.th has
become a page, which the
members check in the morning
when logging on to the
Internet - then leave it again
when nothing new was
posted. In the afternoon, another
wave of visitors come in
- some of them probablY the
our move to take this initiative.
Now comes the long haul to
stay active and constantlY Provide
the people, who every
day share a few seconds of
their internet life with us, with
more useful information - and
thereby also giving our supporlive
sponsors more value
for their money."
To fufther develoP the web
site according to the interest
of the majority of the members,
a questionnaire has
been circulated with questions
like "How often do You think
the web site should be uPdated?"
The present agreement
between Scand-Media and
the Danish-Thai Chamber of
Commerce to develop the site
on a fifty{ifty basis exPires on
June 30. The feed back from
the members will be an imPortant
indication what to focus
on in the renegotiations.
Scandrfalizr A rlines
ihe tode E lo dscdme pioblems D lhs contracl, lhe 3nd reoull 16 lhE rame
>>21 M.y Busines Dinner wilh Mininer ol Comnerce iltu
Menbere aBided lo a Nodic ChambeG DhnerThu€dav, Mal 241n ffi1
haNinq lhe Mhig{orCohmsce N E Dr tusa Eodharamk, Mln5ler0r
11

Maersk companies
showered with shipping and
logistics awards
aersk Sealand has
been named 'Best
GlobalShipping Line',
'Best Shipping Line - Transpacific',
'Best Shipping Line - Asia-
Europe', 'Best Shipping Line -
Asia-Middle East' in this year's
Asian Freight Industry Awards
(AFrA).
The AFIA is an annual event
organised by Cargonews Asia to
acknowledge excellence in global
freight transportation. Into
its 15th year, the AFIA have become
the highlight of the Asian
freight industry calendar. These
awards are the onlyAsian freight
awards in which the customers
and not a panel of judges are
asked to vote for the best service
providers. The award ceremony
was held in Hong Kong
on the 16th March 2001 .
Maersk Sealand has won
the category'Best Shipping Line
- Asia-Europe' from 1988 to
2001 for a total of 13 consecutive
years and is also proudly
holding the title of 'Best Shipping
Line - Transpacific' for the 11th
year running. The awards for'
Best Shipping Line - Asia-Middle'
and 'Best Global Shipping Line'
are handed to Maersk Sealand
for the 7th consecutive time.
Mr. Flemming lpsen, Chief
Executive Officer Asia Maersk
Sealand, said:
"We are delighted to receive
these accolades. This acknowledgement
of our customers is
very important. We would like
to thank them for their oast and
continued support, but also all
our people who are committed
to the delivery of quality services."
Maersk Logistics was awarded
"Best Forwarder - Seafreight"
and "Best Forwarder -
Multimodal" separately in the
Awards. Maersk Logistics views
the awards as an encouraging
vote of confidence from its clients.
"This exoerience fufiher fuels
our motivation to continue to
deliver leading edge logistics
services with a dedication to
quality and results," affirms Mr.
Henrik Ramskov, Managing Director
for Maersk Logistics Asia.
Maersk Logistics is a recognised
leader in the international logistics
market, providing customized
solutions for integrated supply
chain management, warehousing
and distribution, and
sea- and airfreight transport.
Both Maersk Sealand and
Maersk Logistics is part of the
A.P. Moller Group, which has
more than 50,000 employees,
offices in 325 cities in some 100
countries around the world. Besides
shipping and logistics, the
A.P. Moller Group is engaged in
the exploration and production
of oil and gas, shipbuilding, aviation,
industry, supermarkets, and
lT services.
More Awards in China
At the China Freight Industry
Awards (CFIA) ceremony held in
Beijing on Aprn25,2001, Maersk
Logistics China was also honored
with four awards in the following
areas: Excellent Warehousing
& Logistics Company in
Supply Chain Management, Excellent
Warehousing & Logistics
Company in Logistics Solution
Service, Excellent Warehousing
& Logistics Company in Information
Management System, and
Excellent Fonrvarder in lnformation
Technology Service.
The awards are sponsored
by the China Shipping Gazette,
official weekly Chinese magazine
published by the State Development
and Planning
Commission, and carried out
every second year by the China
Communication & Transportation
Association.
"The awards are a very imponant
sign of recognition for
Maersk Logistics", says Maersk
Logistics China Managing Director
Steffen Schiottz-Christensen,
previously based in Bangkok.
"They demonstrate that the
Chinese market acknowledges
Maersk Logistics as a lead logistics
provider in all disciplines
of the industry."
"We have been very focused
to provide customers with
tailored service solutions in the
growing Chinese market, and
we consider the awards as a
vote of confidence in our commitment
to the People's Republic
of China", continues Schiottz-
Christensen. Maersk Logistics
China has its head office in
Shanghai with nine branch and
f ive reoresentative of f ices
across the country.
In the recent CFIA session,
some 40,000 voters including
vendors, customers, shipping
companies and government officials
were invited to nominate
and vote forthe best companies
in five categories. Government
officials monitored the votino results.
M4or obstacle cleared for
transfer of Danish prisoners
f
nree Danes imprisoned
for years in Thailand for
I drug smuggling moved
one step closer to their expected
transfer back to Denmark, when
a Danish court recently passed
sentences for them to serve
prison terms upon their return to
Denmark.
In an article in Berlingske
Tidende on May 16, Foreign
Correspondent Michael Rastrup
Smith quoted Manuk Soipet of
the Thai Correction foreign division,
explaining that as soon as
the legal documents had been
received from Denmark the committee
in charge of evaluating
reguests for transfers would be
able to handle the three cases.
The committee could take as
little as one day to reach a decision,
Manuk Soipet added.
Michael Rastruo Smith briefly
recounted the cases of Bo
Nannestad (41), Ann Beverly
Bland (53) and Thomas Darboe
(35) who were all sentences to
death but consequently had their
sentences convefied lo 26,25
and 40 years imprisonment respectively.
He further ouoted Manuk
Soipet for explaining that if the
applications were approved, the
three would be transferred to
Denmark under a Danish police
escort as they were not being
released but transferred from
one prison to another. Back in
Denmark, their eventual release
would depend on the Danish
rules for release on oarole.
12

"I{ot Just a Becut
Outstanding Team Cators "
K- 12 * Boardin g 4-12
:9* : t:
I,::1
Director of Education
and Operations
Dr. J. Mark Hensman
Previously Headmaster
Napier Boys High School,
New Zealand
President
Lister W. Hannah
Previously Headmaster
Geelong Grammar, Australia
Munich lnternational, Germany
United Nations lnternational
Senior High School, New York
Head of College
Carolyn Solomon
Previously Principal
Tauranga Girls' College,
New Zealand
Previously Deputy Principal
United World College of South
East Asia, Singapore
Principal of Junior
Middle School
Ron Auckland
Previously Principal
Toronto District,
Canada
United Nations School,
Hanoi
www, premcenler, org P,O, Box 1 Mae Bim CHIANGMAI THAILAND
Tel: +66-53-301 500. Fax: +66-53-301 507
Email: enquiry@premcenter.in.th
PREM TINSULANONDA CENTER FOR INTERNATIONAL EDUCATION

Anders Normann
New Chairman
of EAC Thailand
Mr, Garsten Dencker
Nielsen released of his
long-standing position.
Mr. Jan Dam Pedersen
has now taken o\ter as
CEO of EAC Thailand
instead of Mn Anders
Normann.
f, | r. Carsten Dencker
It tl Nielsen. Chairman of
M
EACThaitand. retired
as Chairman of the Board of Directors
of EAC Thailand at the
Company's Annual General
Meeting on 30th April, 2001:
At a board meeting immediately
after the meeting, Mr.
Anders Normann, Mariaging Director
of EAC Thailand, was
elected new Chairman of the
Company succeeding Mr. Carsten
Dencker Nielsen.
As Chairman, Mr. Normann
will relinquish his direct operational
responsibilities in respect
of the Industrial Ingredients business,
and in consequence EAC
Thailand has appointed Mr. Jan
Dam Pedersen, Chief Executive
Officer of EAC Thailand. The appointment
took effect as per May
1, 2001.
The development of the distribution
business both in Thailand
and in the Region will continue
to receive highest priority,
and in their respective capacities,
Mr. Normann and Mr. Ped-
Mr Carsten Dencker Nielsen
first came to Thailand i 1977
when he was appointed
Managing Director of EAC
Thailand.
ersen will work closely together
to realize the overall financial
growth targets of EAC Thailand.
Mr. Carsten Dencker Nielsen's
24 years involvement in
EAC Thailand goes back to 1 977
when he was appointed Managing
Director of the Company, a
position he held for ten years
until in 1987 he moved back to
the Head Otfice in Copenhagen.
Shortly after, he was elected
Chairman of the Board of Directors
of EAC Thailand.
In 1992, Mr. Dencker Nielsen
was appointed Managing Director
of the EAC group of companies
world wide.
ASEM more than trade
Denmark plan to Bush
for education to be a
major topic at the
coming Asia-Europe
Meeting in Denrnark
next year"
enmark will try to place
education high on the
agenda of the Asia-Europe
Meeting (Asem) to be held
in September 1992 in Copenhagen,
according to an interview
published recently in The Nation
with Danish Foreign Minister
Mogens Lykketoft-
Mr. Lykketoft said Asian and
European ministers would discuss
the issue in detail at a preparatory
meeting in Beijing on
May 24 and 25. He was well
aware, that discussions at the
ASEM would focus mainly on
international trade according to
World Trade Organisation rules.
He therefore cautioned that education
was an important issue,
which should not be overlooked.
"Denmark is preparing to assist
Asian countries on this issue," he
said, adding that Denmark would
like to see as much emphasis
placed on education as on economics,
bringing Asians and
Europeans closer together.
"G iven today's fast-changi ng
world, countries must invest
heavily in education," he said.
European leaders will also
raise the issue of human rights
at the summit.
"The dialogue between Europe
and Asia has improved, especially
on human rights," he
noted. But Denmark would not
soften its position on the issue
of the human rights violations
committed by Burma, he added.
The junta's human- and labour -
rights records have for the past
three years served as an obstacle
to closer ties between
Europe and the Association of
Southeast Asian Nations, of
which Rangoon is a member.
Burma's leaders and their family
members have also been
banned from entering European
countries.
ln the interview with Jeeraporn
Chaisri of The Nation, Mr.
Lykketoft also welcomed Supachai
Panitchpakdi to the post of
WTO director-general, adding
that his appointment would in his
opinion promote better understanding
between the developed
and developing countries.
Large Danish
companies to
grow overseas
Two of Denmark's largest industrial
corporation, Danfoss and
Grundfos recently released
plans for a substantial international
expansion during the coming
year, while domestic activities
will more or less remain at
the Dresent level.
The two Danish giants employ
a combined 28,000 people
worldwide out of whom 12.000
people are employed in DenmarK.
"Last year, we employed six
hundred more people in our
company in Bjerringbro in Denmark,"
group CEO Jens Jorgen
Madsen from Grundfos told the
Danish daily Berlingske Tidende.
'But in 2001, this will not be
repeated. In fact a slight reduction
of our Danish staff is more
what we expect," he added.
Forestry
support to be
continued
The Danish government in May
granted 7,9 Mill DKK to continue
the efforts to build up a higher
level of forest seed expertise in
Laos. Cambodia and Vietnam
In presenting its proposal to
the Danish parliament, the government
stressed the importance
of the forestry sector in the
three South EastAsian countries
in preserving the environmental
balance. At the same time, income
from the forests is of major
importance to the eco-nomy
in each country.
The proposal pointed to Vietnam
as having the most serious
problems, but mentioned also illegal
logging in Cambodia as an
area of concern. Since Denmark
in 1997 started its forest seed
project in the three countries,
policies and government strategies
on forestry management
have improved considerably, it
says.
The new funds will enable
the program to be successfully
completed before the end of
2003.
I
1
14

Attracti
The exceptionally high interest rates in lceland
make investment in lcelandic Government issued
T-bonds very attradive. The annual yield of an
A/M-rated T-bond, 2003, is now I I o/o.
Recently, lceland's economy was evaluated by
Swiss lMB, as the lOth most competitive economy
in the world. For three successive years, the
government has had a budget surplus on the
Government finances. This, together with the
fact that lceland is one of the least indebted
countries in Europe, makes an investment there
attractive.
lnterested in an attractive yield?
Then contact our Danish team in Luxembourg.
KAUPTHINC BANK
@
12, rue Guilloume Schneider L-2522 Luxembourg
Telefon: OOI 352 46 31 31 45 ot OOI 352 46 31 31 204
Fox: OOI 352 46 31 32 E-moil: ruben@koupthing.lu
Fu rth er i nfo rm oti o n www.ko u pthing.n et
Koupthing Bonk is quoted on the lcelondic stock exhonge, the mojority of shores is held by the lcelondic sovings bonks. The
subisidiory in Luxemboug hos 6o employees, of which to ore Donish. At the moment the copitol odministrotion in Luxembourg
corresponds to DKK 6.5 billion.

Annual Report from Danish
Export Gouncil
he first Annual Report of
the Danish Export Council
/ Danish Trade Council
was released in April. The report
reflects the very busy year
in establishing the new organization.
The council is governed by
a board of 11 active businessmen
and the report describes
how the board has among other
things focused on increasing the
visibility of the services of the
council and the Danish representations
abroad.
According to the Chairman
Kjeld Ranum the board has set
up a new 3-year strategy covering
the key targets of achievement.
Apart from stressing the
importance of a high level of customer
satisfaction, building up a
crisis management capability to
be deployed on short notice
when vital Danish expoft interests
are at stake has been an
area of attention. Special programs
to assist SME's developing
exports has also been developeo.
The reports provides an
Kjeld Ranum, Chairman of
the Danish Export Council
had a busy year in 2000.
overview of the many services
offered by the Danish Export
Council together with the official
Danish representations all over
the world. lt also contains a few
interesting case stories like how
the Danish embassy in Tel Aviv
helped Aalborg Industries A,/S
during a commercial crisis in
Gaza, or what difference he
Danish embassy in Brussels
meant, when Navision fuS were
about to establish themselves in
Belgium.
The Annual Report is available
on the homepage of the
export council or by calling the
council on ohone 00145 33 92
05 00.
Denmark World Leader in
Development Cooperation
Danish Minister for
Development Gooperation
hopes to
spend more Danidafunds
in cooperation
with private Danish
cornpanies.
.J
last year disbursed a total of 12
Bill. DKK in development aid.
The substantial figures - over
60,000 Mill. THB - brings Denmark
in a unique position as the
only country in the world which
spending 1,06 percent of its
GNP on development cooperation.
Denmark's minister for Development
Cooperation Mrs.
Anita Bay Bundegaard was convinced,
when presenting the figures
to the Danish press in May,
that the level would help inspire
other countries to follow the
Danish example.
Mrs. Anita Bay Bundegaard
is also keen on sparking a public
debate in Denmark about how
Danish government funds could
best support private business
development in the countries
supported by Danida. In a related
action plan entitled "Partnership
2000" Mrs. Bundegaard
presents the fundamental idea
as well as specific examples
how Danida may support private
business comoanies to the benefit
of the poorest segment of the
population in the country.
The new element in the action
plan is that business development
becomes an active priority
area and an integrated instrument
in the development
cooperation, especially within
the sector support programme.
Mrs. Bundegaard invites
anyone with comments and innovative
ideas to propose ways
to better use the specific business
support instruments like
the Private Sector Programme.
Among the suggestions in her
action plan is the introduction of
untied mixed credits, and a
strengthening of the information
flow to companies within the
Danish business sector.
The initiative should benefit
not only the usual advisory companies
- a sector thriving on
Danida pro1ects - but also "ordinary"
Danish suppliers of manufacturing
equipment or consumables
or private Danish
comoanies interested in investing
directly in partnerships with
local companies through the Private
Sector Programme which
covers 11 countries in Africa,
Asia and Latin Amarica or in cooperation
with IFU - the Industrialization
Fund for Developing
Countries.
The Annual Report is available
on www.danida.dk and may
be requested for free by email
to bdm @ bech-distribution.dk
and comments to the Partnership
2000 is encouraged until the
'l
5th of June.
Danish SME's
get help to
start export
Danish Export Council
developing suppon
package for SME to
develop exports.
The Danish lT-company Addatel/Digitech
North of Copenhagen
ls a typical Danish company
within the so called "new
economy". The company has a
staff of less than ten people, the
yearlyturnover is around 25 Mill.
DKK and the products show a
substantial growth- and export
potential.
The company is one of the
SME's which Denmark's Export
Council are targeting with its
new Export Starter program. The
main purpose of the program is
to assist the SME's of the new
economy in starting up or expanding
their expotls by offering
personal advice and give financial
support to use the export
service offered by the council.
In April, Minister for Foreign
Affairs Mogens Lykketoft visited
the company to see how the program
- developed within his ministry
- worked.
"The embassies abroad
have helped AddaTeliDigitech
identify markets and customers
and developed contacts for the
company in three countries.
Given this assistance, we expect
quite soon to see the company
enlarge its exports," Mr. Lykketoft
says.
"We have learned a lot in the
process - and it is always exciting
to be part of marketing a new
Danish product abroad," he
added.
The products "Surf'nTalk"
and may be installed both in offices
and in orivate homes with
a need to be on the internet and
make ordinarytelephone calls at
the same time. The special feature
is, that the ordinary phones
may be used even if the line is
busy connected to the Internet.
t6

IxTSRNATIoNAL
BaccALAUREATE (IB)
pA HpnLUFSHoLM KosrsKoLE
EN INTERNATIONAL STUDENTEREKS
MED DANSKE RADDER
Prus pn. An lzoooTzoor;'
Prusrtlucc ron INTURNATIoNAL
Herlufsholm Skole tilbyder
bide Den danske Studentereksamen
og Den internationale
Sfudentereksamen
- International Baccalaureate
(IB). Dansk studentereksamen
er tre-Arig, mens IB er en
engelsk to-Arig uddannelse,
der aldersmessigt er placeret
sanunen med 2. og 3. 9.
Som indgang til IB har
skolen en pre-IB klasse, som
svarer til 1. g matematisk,
hvor undervisningen ogsA er
tilrettelagt pA engelsk.
GnuNpsrolE oG GYMNASIUM
KosrsLev, Kn.55.400,-
BnccereuREArE (IB) En
Kn.30.000,-
KoNrRrr os - sA SENDER vI IN-
FORMATIONSMATERIALE OM KOST-
SKOLEN OG VORES UDDANNELSER
Hrnrursnorm
Grundl€t 1565
Klaus Eusebius Jakobsen
rektor
4700NresWed
Tlf. +45 55 75 35 00 Fax + 45 55 75 351.4
IB-fax + 45 55 75 351.5
e-mail adresse : rektorkontor@herlufsholm.dk
Eller rektor privat telefon + 45 55 75 35 25
Brsgc os pA sxornN ELLER pA rNrrnNrrrrr:
www.herlufsholm.dk

Bangkok Viki ngs winners of
Viki ng Cup in Manila
he Bangkok Vikings - the
football team of the Danish
and other Nordic
countries in Thailand - this year
won the regional "Viking Cup"
tournament against Viking football
teams from around the Asia
Pacific rim.
The other contesters for the
cup, which was played in Manila
in April, were the K.L Vikings,
Singapore Vikings, Jakarta Vikings,
Hong Kong Vikings and
Greater China Vikings. The six
teams were drawn into two
groups of 3 teams.
On the first day, the Bangkok
Vikings met the Jakarta Vikings
- the defending champions,
and the Singapore Vikings.
By the end of that day, the
Jakafta Vikings had been beaten
- 5-1 while the match against Singapore
ended 1-1.
Next day, the Bangkok Vikings
faced the K.L. Vikings in a
grueling fight. After being ahead
1-0 the score turned in the
middle of second half to 1-2.
Only shortly before time the
Bangkok Vikings managed to
level itto 2-2 and the game went
into 10 minutes sudden death
playing time. Eventually, the
game had to be decided in penalty
shoot-out and with Bangkok
Vikings scoring on all penalties
and our goalie saving their second
attempt the road was now
clear for the Bangkok Vikings to
go to the finals later on the same
day.
In the finals against Greater
China the Bangkok Vikings
scored theirfirst goal 15 minutes
into the match. Then Greater
China leveled it to 1-1. This
stand off lasted for the rest of the
match and 10 minutes of sudden
death game didn't change
this. Finally, also this match had
to be decided in a penalty shoot
out.
Bangkok kicking off saw their
first attempt saved by Greater
China's goalkeeper, hence the
Bangkok Vikings where down by
1 goal right untilthe fifth and last
attempt from China which the
Bangkok Vikings goalie amazingly
saved.
Now, penalty shoot-out went
into a golden goal state i.e. one
attempt from each team until the
winner is found. Finally, the
Bangkok Vikings managed to
save one shot and the Vikings
Cup 2001 was won!
Adding to the image of invincibility,
the Bangkok Vikings later
in the evening went on to beat
the rest of the contesters at the
beer-drinking match during the
gala-dinner.
Viking Cup 2002 will now return
to Thailand to be played
next spring in Phuket, where
additional sponsors may be
needed to host the event. At
present, the Vikings are sponsored
by
o Jebsen & Jessen Group of
Companies (Thailand) Ltd.
o Gulf Agency Company (Thailand)
Ltd.
o SAS - Scandinavian Airlines
System
o B-K Medical (Thailand) Ltd.
o L.E.K Consulting
o Swatch Group
o IKEA
o Maersk Sealand
o Starkist
r Expect Sports Betting
Seidenfaden passed aw ay
unnar Seidenfaden has
passed away a few
days before he would
have turned 93 years old after a
rich and fascinating life filled with
more achievements than most.
As a young student he participated
in his first expedition to
Greenland and soon became
second in command on other
expeditions led by Lauge Koch.
The result was scientific books
about the flora and fauna discovered
as well as more popular
travel books. Later in his life, he
became a carrier diplomat. This
brought him to Thailand and in
touch with the world of orchids,
which became the third and
longest lasting passion of his life.
As a research'er, Gunnar
Seidenfaden has been described
as strictly empirical. lt
was the certain definition of a
concrete specimen, which interested
him. His research focused
on the special position of the orchids
of Southeast Asia in the
transition zone between two of
the worlds main flora-geographical
regions - SoutheastAsia and
Australia - and the variations
within the species, this had led
to. lt was the British scientist
A.R. Wallace - the second father
of the theory of evolution - who
had originally pointed to this phenomenon,
but it was Seidenfaden's
research, which most
convincingly proved him right. A
characteristic feature of all his
work is also his meticulous and
eminent drawings.
His home Borsholmgaard
A photo from one of
Gunnar Seidenfaden's
expeditions in Thailand. It
was taken by his
colleague Kaj Larsen and
publishedfor the first time
inthe catalogue ofthe
historical exhibition
opened in Bangkok in
February 2001 by HM
Queen Margrethe and
HRH Prince Henrik.
was filled with orchids and other
memorabilia from his many
years as the Danish ambassador
to Thailand and numerous
scientific expeditions into the
jungle to search for new species.
On the walls, his great collection
of straw hats from all corners of
Thailand was on permanent display.
18

\l/e deliwer
certainty
E
;
.9
a
E
3;
3
No matter who you are or where you are, we
are committed to providing high quality service
that you can count on.We have probably the
broadest range of experience in globat supply
chain management of any company in the
industry.We are also now one of the largest.
But big is only better if you make sure that your
customers get equal importance And at Maersk
LogistiG, it's our first priority.When you consider
our proven track record, unique lT systems,
gtobaI facilities and locaI representatives, you'[[
be convinced of our care and commitment to
every aspect of every tink in the supply chain.
Including the know-how to manage it
$l unensK LtrErsTttrs
*" o",dl.},..'
Maersk Logisti6 (lhailand) Ltd.6th Fl., BangnaTowerB,
2/3 Moo 14, Bangna-Trad Km.6.5, Bangpleq Samutprakarn 10540,Thailand
Phone: (662) 752 9200 Fil: (662) 31 2 0390, 3l 2 0575-6 E-mail: thalogmkt@maersklogistiGcom
Something in
the aif...
Smoke, fumes, dust, grinders and a lot more
Smoke and fumes in the melting area, dust in the
sand section and grinders constantly in action are some of the
elements that make it difficult not only to keep working areas
clean but that are also harmful to the environment in a foundry.
All in all, they represent some pretty good reasons for ensuring
that your extraction system is well suited to every situation.
For more than 30 years, D|SA has enjoyed a close
working relationship with the iron foundry industry. The result
is several thousand systems installed that fully comply with the
regulations governing working conditions, but that are also
economical to buy and run.
DISA - intelligent air
DISA (Thailand) Co., Ltd.
2311 10-1 13 Sorachai Building, 25th Floor
Soi Sukhumvit 63 (Ekamai), Sukhumvit Rd ,
North Klongton, Wattana, Bangkok 101 1 0
Tel +66 2 714 3989
Fax: +66 2 714 3983 E-mail: disath@disa.co.th
www.disagroup.com
DISA
19

Danish timber company falls
victim of NcO-attack
ne of the world's leading
timber companies,
Dalhotf Larsen & Hornemann
(the DLH Group), has
become the target of criticism by
environmental groups, accusing
the company of selling wood
from endangered tropical forests.
The rainforest-protection
group Nepenthes and the WWF
World Nature Fund allege that
the DLH Group has failed to act
responsibly in supplying environmentally
certified timber. Less
than one per cent of the timber
that the DLH Group sells to customers
worldwide is ceftified as
grown and felled under socially
and environmentally accountable
conditions.
The DLH Group's environmental
chief, Erik Albrechtsen,
calls it both'unfortunate and disappointing'
that Nepehthes has
placed the company on its environmental
blacklist. Albrechtsen
maintains that the company has
had a good dialogue with environmental
organisations, including
the Forest Stewardship
Council (FSC). The FSC product
mark is an independent environmental
certification for timber
products, appearing for example
on outdoor furniture sold
through nationwide chains such
as FDB shops, IKEA, Jysk
Sengetlslager, SiMan, and RA
d & DAd.
Albrechtsen claims that
many of the DLH Group's sales
offices are currently being prepared
to handle FSC timber.
However, the company is concerned
that awareness of the
FSC certification is low among
its worldwide customers.
Nepenthes director Jacob
Andersen said that he can 'understand
that Dalhoff Larsen &
Hornemann are whining' about
their inclusion on a blacklist, but
he counters that the dialogue on
environmental concerns has
worn on for several years already.
'We want to see action,' said
Andersen. Nepenthes does not
accept the argument that customers
will not prefer environmentally
cedified wood. Andersen
commented that the DLH
Group could regain the respect
of his organisation by publicly
declaring that its timber will be
environmentally certified by
2010.
Copenhagen Zoo hoping for
two female elephants
uring the State Visit to
Thailand in February,
HM King Bhumibol offered
Denmark two three-year
old female elephants. Butthe gift
has not yet been otficially confirmed.
"l don't think one should
count ones elephants before
they are in your pocket," HM
Queen Margrethe said when
questioned on the issue immediately
before the.Royal f amily's
departure from Thailand. However,
newspaper reports in the
Danish press quotes the Royal
Danish Court for saying, that the
matter is purely a formality and
presently in the capable hands
of Ambassador Niels K. Dyrlund
at the Danish Embassy in Bangkok.
When the Royal gift has
been formally confirmed, a Danish
veterinarian working at the
Thai Elephant Conservation
Centre in the North, which the
Royal Danish family visited, will
assist in the selection of the two
female elephants.
Thai Airways has previously
offered to sponsor the flight to
Denmark of the 800 kg heavy
elephants.
The two elephants will not be
the only royally presented Thai
elephants at the Copenhagen
Zoo.The oldest elephant in the
zoo is lhe 42-year old male
Chiang Mai. He was a gift from
the King and Queen of Thailand
during their State Visit to Denmark
in 1962. On that occasion,
the Zoo also received a female
name Buag Hah, which had to
be put down a few year ago due
to ill health.
The other elephants at the
Copenhagen Zoo are Santos
and Coco, both descendents of
Chiang Mai and Buag Hah, and
two old circus elephants, lda and
lnda.
Dane buys
guest house
in Hua Hin
Dane Hans Fey from Silkeborg
in Jutland became Denmark's
latest hotelier in Thailand when
he recently purchased "Sunny
Clown Guest House" in Hua Hin
from another Dane. The guest
house is newly build and all
rooms have minibar, TV, etc.
The Sunny Clown Guest
House has been purchased by
Malee HF Co., Ltd. which apart
from the guest house exports
used motors from Bangkok and
owns a fruit plantation and a few
houses in the North of Thailand.
The company's main owners are
Hans Fey's wife, his father, and
Hans Fey himself.
The Sunny Clown Guest
House can be contacted by
phone (032) 512936, (032)
533367, by fax (032) 533368 or
by E-mail:
sunnvclown @ mail.tele.dk
Australia OK's
young
travellers
taking jobs
Denmark and Australia has entered
an agreement making it
easier for young people from
both countries to work legally
while on vacation in the other
country. The purpose is to facilitate
cultural exchange and mutual
understanding.
The agreement takes etfect
on July 1, 2001 and covers
young Danes and young Australians
aged 18 - 30 years. Each
case is considered separately.
Anyone interested should simply
contact the nearest Australian
or Danish Embassy to inquire
if they were eligible for the
special permission.
A similaragreement is under
negotiations with New Zealand.
20

TURNING
Fr.GveGe@
i Laxembourg
Flytteplaner?
Sfl har De brug for en professionel
samarbejdspartner. Vi tilbyder Dem:
y' Skandinaviske ridgivere
y' Personlig service
y' Konkurrencedygtige priser
B o D ell gren F re deril<s en
Senior Account Manager
Mark B. Pedersen
Account Manager
Union Bank of Norway International S.A.
P,O. Box 867, L-2018 Luxemhou
l. +352 454 945 1. Fax +352 454 945 200
For yderligere information:
Navn:
Adresse:
Telefon/telefax:
Thai-Danish Trade News
2t

Lars Boe
leaving
Thailand
/l fter 21 years in Asia, Lars
Aoe, his Korean wife Jee
II
, lHee and their two children
Lise and Peter are now
leaving Thailand to settle down
North of Copenhagen. Continuous
health difficulties have lead
to the doctor's recommendation
of "slowing down", and subsequent
early retirement.
Lars Boe arrived Thailand in
1990 where his was for the first
five years in charge of the Diethelm
Consumer Products Division.
Since 1996 he has been
managing all the trading activities
in Myanmar, Laos and Cambodia.
In 1993, at the first AGM of
Thai Danish Chamber of Commerce,
Lars Boe was elected to
the Board and has been active
there until the last AGM earlier
this year.
Lars Boe started his carrier
in The East Asiatic Co. Ltd. in
Copenhagen. In 1980 he was
transferred to Singapore - his
first posting abroad - where he
was involved in the consumer
business. In 1984 EAC wanted
to open an office in Korea and
Lars Boe went there to stad f rom
scratch. Some good friends from
Maersk Line introduced him to
his wife, Jee Hee, who was then
base chief in Seoul for Northwest
Airlines responsible for the
Korean stewardesses.
From Korea, the couPle
moved to Hong Kong where Lise
was born, and from there to Taiwan
where Peter was born.
Lars Boe will still be coming
frequently to Thailand he has
made an arrangement with Diethelm
to remain available to the
company on a part time basis in
future. In this capacity, he will in
fact be back in Thailand for some
weeks in September and in November
this year.
Danish movie
at film festival
in Bangkok
The Danish film "Mifune's Last
Song" by Danish director Soren
Kragh-Jacobsen was shown in
Bangkok in the beginning of
June during this year's Eurooean
Union Film Festivar.
The film is about a yuppie,
Kresten who is dragged back
into facing his embarrassingly
humble family background when
his father dies. The film is a so
called "Dogma"-movie, a cinematic
attempt to strip the an of
film down to its purest form: no
modern film techniques; the
camera is hand-held, the music
is recorded along with image,
there's no artificial lighting, no
props, and no superficial emotions.
Church Aid
to Thailand
Santa Fe is pleased to announce the acquisition of the Asian operations of Global Silverhawk.
Together the Santa Fe Group offers supreme quality systems and service so that we can
continue to excel as we are
SANIA
207
FE
"Moving Ahead 0f The Rest"
Soi Saeng Uthai, Sukhumvit 50 Road, Prakanong, Klong Toey, Bangkok 10250
Tel: (66 2) 7429890-2 Fax: (66 2) 741 4089
Contact Erik on 01 61 8 8382 for a Free Quotation
E- mai I : eri k@ g I ob al s i lverh aw k. co.th
Danish Church Aid was in mid
May granted an additional 25
mill. DKK to fufiher increase its
international humanitarian relief
work in among other countries
Thailand.
While the Danish Church Aid
in some countries suppoft victims
of natural disasters. the relief
efforts in Thailand are directed
mainly towards the civilian
victims of the long-standing
violent conflict along the Thai-
Burma border.
The Danish government last
year supported the Danish
church Aid with a total of 1'11 ,2
MiII. DKK
22

Changing
Ambassadors
in the region
Reshuffle of Danish
envoys affects several
postings in Asia.
Ambassador Niels Dyrlund, who
will be leaving back to Copenhagen
1 July to head the Protocol
Department, is only one of
over A dozen Danish ambassadors
worldwide who are shifting
positions.
Many of the changes take
place in Asia or involve diplomats
well known for orevious
postings in Asia.
Ole Lonsmann Poulsen will
be new ambassador in Beijing,
coming from London. He replaces
Christopher Bo Bramsen
who will be moving to Madrid.
William Friis Msller, former
ambassador in Beijing, currently
posted in Stockholm, will retire.
Michael Sternberg will be
new ambassador in Delhi. He is
currently ambassador in Jakarta.
In Delhi he will replace
Birgit Storgaard Madsen, moving
to Dar-Es-Salam.
Gert Aagaard Andersen will
be new ambassador in Jakarta.
Bjarne Sorensen will be new
ambassador in Hanoi. He comes
from Pretoria and will replace
Ove Ulleruo Jensen who will be
moving back to Copenhagen.
Finn Thilsted, currently ambassador
in Dhaka, will be new
ambassador Nairobi.
Open Letter from the Chamber President
Dear Ambassado[
On the occasion of Ambassador
H.E. Niels K. Dyrlund's departure
from Thailand
I
I
n tne interview in Trade News September
1997 you spoke highly about ASEM. lts
I objective to help eligible countries in Asia
to recover from the financial crisis in the region
and the very first summit taking place in
Bangkok 1996 with Head of States and Government
from Asia and Europe. lt was at the
time you took up the position as ambassador
to Thailand and neighboring Cambodia and
Myanmar accredited. lt was also the time
where the Asian crisis was beginning to play
havoc with the economy and affecting the
lives of everyone. Your arrival to Thailand
followed 3 years in Singapore, yourfirstAsian
posting after having held various important
positions in Denmark and the United States.
In US that included Chicago, United Nations
in New York and Washington. The Trade
News story was published to feature your appointment
and was the first time of many to
come where we had the pleasure of learning
from your vast knowledge and international
experience. You are now returning to native
Denmark to head the Protocol at the Ministry
of Foreign Affairs, a job that somehow will let
you stay in touch with Asia, at least in connection
with the up-coming 4th ASEM meeting
to be held in Denmark next year.
The list seems to be endless when I am trying
to recall the many moments and the many
activities, which we i.e. yourself, the embassy
and the chamber have enjoyed and shared
during the last four years. To mind comes of
course the many gatherings and meetings,
we have been to at the embassy and in your
residence. The chamber's annual general
meeting being just one example of your hospitality.
I recall lunches and dinners in your residence
meeting up with such prominent people
as Senate representatives, Thai ministers and
your fellow ambassador colleagues f rom other
South-East Asian countries. Many of our members
have also enjoyed your willingness to officiate
at official openings of companies or factories
even well outside of Bangkok. The recent
visit of H.M. Queen Margrethe ll and the
accompanying trade delegation set a new
benchmark for how well an embassy and chamber
of commerce can work together. We have
always seen an ambassador that was extremely
well prepared, whether it was on the
political and economical situation or the long
and extraordinary history that exists between
Thailand and Denmark.
I know that a granddaughter is waiting eagerly
to have her grandfather back home, as of
course are your two sons. You and your wife
Birgit will be leaving a very empty space in all
of us. We have been extremely proud of having
you as the finest representative for our
country. On behalf of the Board of Directors
and all members of the Danish-Thai Chamber
of Commerce I wish to express our gratitude
forthe outstanding support and hospitality you
have extended to our business community in
Thailand.
Yours sincerely,
Tom Sorensen
President
Jorgen and Anne Reimers,
fo rme r D anish amb as s ado r
to Thailand.
Jorgen Reimerd, former ambassador
in Bangkok, currently
in Algier, will be new ambassador
in Teheran.
Poul Hoiness will be new
ambassador in Tokyo.
23

Part of the Future
The GPV Group is a knowledge based technology and
outsourcing partner who focus on strategic partnership
GPV produces, control and develops anything from simple
products within lvlechanics and Electronics to
highly complex end-products containing many thousand
individual elements including final assembly.
The GPV Group includes 6 factories, from which
the 5 companies is situated in Denmark.
GPV Asia (Ihailand) Go., Ltd. is the headquarters for
the GPV Group's activities in Asia and is an important element in
the GPV Group "Global Sourcing & Contracting concept''
The company specialises in high-quality production of
metal components, cabinets and enclosures, wire configuration,
electronics or mechanical assembly and complete solutions.
GPV Asia is located approximately 30 km south-east of the
centre of Bangkok in the Bangpoo Industrial Estate.
The process capabilities include: Shearing, CNC punching, CNC
Bending, Stamping, Welding, CNC Machining and
Turning, Powder painting, Wire configuration,
Electronic and Mechanical assembly.
GPV Asia (Thailand) Co., Ltd. supplies both simple solutions in
the form of individual parts that require few processes,and
complex complete systems solutions that include mechanical
and electronic sections like precision machined parts, membrane
switches, membrane keyboards, fully assembled PCBs with
electronic components, and technical plastics.
GPV Group
www.gpv-group.com
lnternational
GPV International A/S,
HAndvarkeruej 3-5, DK-6880 Tarm, Denmark. fel: +45 72 1 9 1 9 1 9
Asia Company
GPV Asia (Thailand) Co., Ltd.
297 Moo 4, Bangpoo Industrial Estate, Soi 6, Praksa, lvluang District.,
Sukhumvit Road. Samutorakarn 10280 Tel: +66 2 709 2550-1
Alle bestillinger er
L^^aitr L^^ ^^
---ttl E -CI
I
De gamle uhres ven of Copenhagen have opened
a branch in Bangkok
By master watchmaker Jannik Torp.
We repair clocks and watches and sell preowned
clocks and watches.
Should you wish to know more about an old clock
or watch of yours,
We would be pleased to evaluate its age and origin.
We issue a warranty on all repairs and preowned
clocks and watches witch we also honour in our
shop in Copenhagen.
20 / 1,4 Bangkok Bazaar Rd., Chidlom,
Bangkok 10330, Thailand
Tel.: (66 2) 251.-9622 Fax: (662) 251-0828
E-mail : inf o@watchmakerasia.com
24

Little Danish School officially inaugurated
On the day "Holger's
t-iftle Danish hool"
officially opened,
teacher Holger Jensen
gave his pupils a break'
and let them enioy
clowns - and the
ambassador Niels
Dyrlund - rnaking
wonderfully silly fools
of themselves,
Clown Eckie relied on
the Danish youth to
help him keep his
baLance - a
miscalculation on his
part as Lisa Hollbaum
Redekop unexpectedly
decided he was a big
boy and could do fine
on his own
lowns and soft drinks,
the teacher in a party
mood. lots of time to
play with friends, munching "
frikadelle/'and rye bread, and a
cake decorated to resemble the
Danish flag - uhmmm. Joining
the performers on stage and
ending up wearing funny masks
or a way, way, WAY oversized
bra as a hat - and getting a good
giggle out of seeing Denmark's
ambassador decked out bY the
clowns to an extend so that his
own wife barely recognizes the
man. And not a scrap of home-
WOTK.
Oh, if every school daY could
only be like this!
Well, recently at least one
day at the Dansk Samvirke's
Danish school in Sathorn Soi 1
was, as the little institution in
Thai-Danish life was officiallY
opened, having been in exist'
ence for about six months.
Three parents of children at
the school took the initiative to
the "grand opening" which was
hosted (and, to a large extend,
also paid for) by teacher Holger
Jensen as he lives in two rooms
above the school, which is in
reality the downstairs of a small
townhouse. Generous Parents
also brought food and drinks
along, and - voila - a few minutes
aftertheir arrival, everything
was set for a party.
Clowns Eckie and Mr. Penguin
(nothing to do with Batman,
but with his own distinctive walk,
he claims) enthusiastically entertained
children and adults living
in the vicinity as well as those
affiliated with the dchool.
Several of the school's students
eagerly jumPed at the
chance to be stars of the moment,
and Assi (7) and his
brotherAsmus (10) in Pafticular
showed great comic talent on
the stage, really getting into the
spirit of the show and making
faces of the main performers
behind their backs. Lisa (7) was
chosen as "crutch" by clown
Eckie while he worked on finding
his balance on a uno cYcle.
The little imp teasingly stepped
aside at a crucial moment, however,
leaving the surPrised Performer
to his own unsteadY devices.
Oh yes, a bunch of cheekY
and independent young jetsetters,
the students under
Holger Jensen's tutelage.
Fairy tale Denmark
"They are great kids," enthuses
their teacher who worked at a
school in Gladsaxe, Denmarkfor
24years before coming to Thailand
barely four years ago:
"l now teach 20 Danish children
from six years upwards.
They are truly an international
bunch. Even the ones with two
Danish parents have experienced
a lot of the world. I also
find it amusing when a student
with a mother from Hong Kong
and a father from Denmark
claims to feel most at home in
Malaysia..."
"According to Holger Jensen
all his pupils speak very nicelY
of DenmarK'
"They really see it as a fairy
tale country which offers them
wonderful experiences, and they
notice some very interesting aspects
of the country. Many, for
instance, mention the bicYcle
paths, the cleanliness, the fact
that people follow the traffic
rules, and that the country aPpears
to be very organized. Chil'
dren really like to feel that things
are in order."
He also finds that his students
are very thirsty for knowledge
of Danish language and
culture, and although he re'
ceives the children late in the
day, when they are exhausted
after a full nine hour long schedule
or so, he describes them as
good learners.
"Meeting most of them onlY
once a week, however, doesn't
give me the chance to get to
know the children as well as I
would like. In Denmark I maY
spend ten lessons a week with
a cenain class which, of course,
gives us much better oppoftunities
to become close," exPlains
Holger Jensen.
His Bangkok based students'
reaction when theY meet
him leave no doubt, however,
that they feel appreciated bY
their "Danish linK', and theY enjoy
his company in return. Wanting
to build an even closer relationship
with and between the
more or less Danish children in
Bangkok, teacher Holger is Planning
to take the lot on a weekend
trip to Muak Lek and Khao
Yai in the near future.
Best - and only show
Holger Jensen's dedication to
his work hasn't escaped ambassador
Niels Dyrlund's attention,
and in his speech at the oPening
of the school he praised the
Danish teacher for his good
work, and the parents for their
suppon of the school.
Having just discarded the
curly, sunflower yellow wig and
u nbecoming spectacles-with-attached
huge-nose-and'black-
Chaplin-moustache with which
Mr. Penguin had decorated him
for the show, Niels DYrlund
quickly found the blue Plastic
handled kitchen scissors for cutting
the red ribbon, and put on
his semi formal Saturday afternoon
face for the occasion.
"lt is very important to give
the children a Danish foundation
to build on. To teach them the
language and to introduce them
to various aspects of Danish culture.
This school not only offers
a good opportunity for Danish
families to give their children
valuable education, - and today
it's also the only show in town,"
he added.
The Danish ambassador
stressed that a bit of totally unexpected
rain in the midst of the
supposedly dry season - starting
the very minute the outdoor
enteftainment was about to begin
- should only be seen as a
sign of good luck.
Thus, the school oPened on
a good note. Maybe another
party will be held later when a
name is found for this little institute
of learning. So far it lust
goes by "The little Danish
School" or "Holger's School".
Eva Hollbaum RedekoP
25

-t
President Briefi ng
on Thaksin meeting
embers of the Danish-
Thai Chamber of Com-
merce were on
Wednesday 2nd May 2001
briefed by President Mr. Tom
Sorensen about Prime Minister
Thaksin Shinawatra's meeting
with him and all the other presidents
of the various Foreign
Chambers of Commerce in Thailand.
The briefing, which took
place within hours after the
meeting with the Prime Minister,
put the members of the DTCC
way ahead of next morning's
newspapers covering the same
event.
Speaking to the presidents
of the 25 chambers, ), Prime
Minister Thaksin Shinawatra
assured the foreign businessmen
that Thai government policies
regarding trade and investment
have not changed. He also
sought to clear up any misconceptions
about his government's
programs and their impact on
the foreign business community.
He indicated there would be no
major changes to investment
policy, adding that, for future
projects, there will be increased
focus on the use of local resources.
On the trade front, Prime
Minister Thaksin indicated that
the government was willing to
negotiate with any country, so
long as the programs were of
mutual benefit.
ln order to increase
Thailand's competitiveness, the
prime minister vowed to give
strong support to research and
develooment and science and
technology, adding that transfer
of technology will be a part of the
investment scheme.
Recognizing that the Joint
Foreign Chambers of Commerce
in Thailand represents
some 8,000 Thai and foreign
businessmen, the prime minister
agreed to hold regular meetings
between the government
and the JFCCT, and assigned
Deputy Prime Minister Pitak
Intrawitayanunt to coordinate
this activity.
Useful Contact
ROYAL DANISH EMBASSY
Commercial Section
10 Soi Attakarn Prasit
Sathorn Tai, Bangkok
Tel.: (66 2) 213-2021-5
Fax: (66 21 213-1752
HE Niels K. Dyrlund
Ambassador
Ms. Tine Hylleberg
Counsellor, Head of Section
Mr. Jesper Vibe-Hansen
Counsellor
Mr. Attakorn Saropala
Senior Commercial Officer
Ms. Srisuda Vilyalai
Commercial Otficer
FOYAL THAI EMBASSY
Norgesmindevej 18
DK-2100 Copenhagen 0
Denmark
Tel.: 39 62 50 10
Fax: 39 62 50 59
HE Ambassador
Mr. Prasittidej Vichitsorasatra
Counsellor
SCANDINAVIAN SOCIETY SIAM
G.P.O. Box
Bangkok 10501
Tel.: (66 2) 689-0496-7
Fax: (66 2) 689-0496
Mr. Leo Alexandersen
Chairman
DANISH-THAI CHAMBER OF
COMMERCE
140?/2 14th Fl., Glas Haus
1 Sukhumvit 25 Road,
Bangkok 10110
Tel.: (66 2\ 661-7762
Fax: (66 2\661-7764-s
Email contact@ dancham.or.th
Farewell Reception
for Ambassador Dyrlund
he Danish-ThaiChamber
of Commerce is organizing
a reception Tuesday
19 June 18.30 hours for members
to bid farewell to Ambassador
Niels K. Dyrlund. Members
will be advised separately
with further details.
The Ambassador and Mrs.
Birgit Dyrlund will be leaving by
the end of the month. Mr. Dyrlund
has been appointed Head
of the Protocol at the Ministry of
Foreign Affairs in Copenhagen.
New Danish ambassador to
Thailand willbe Mr. Ulrik Helweo
Larsen coming from an assignment
as Danish ambassador in
Prague.
For non-members to participate
in the reception on 19 June,
please contact the DTCC office
for a membership form or sign
up on www.dancham.or.th
BECOME A MEMBER OF THE DANISH-THAI CHAMBER OF COMMERCE
Fill in this coupon to receive further information and a full application form for membership.
Contact
Company name:
Telephone:
Fax:
Mail or fax the coupon to:
Danish-Thai Chamber of Commerce
I4O2l214th Fl., Glas Haus
1 Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110
Tel.: (66 D 661-7762
Fax: (66 2\ 661-7764-5
Email contact @ dancham.or.th

Dulwich
International College
Coeducalional dny and boording school localed on the island of Phuket
From 3 to L8 years old
Kindergarten 1 to Year 13
IGCSE and IB
Small class sizes
Boarding from 9 years old
pfi Highly qualified teachers
Sports and Adventure Camps
English Summer Schools
English Summer School, Sports & Adventure Comp
July8-August5,2OOl
The Residence Garden Pattaya
Boutique apartment hotel
o Tastefully decorated suites
. Separate bedroom and living room
o Kitchen and private balcony
o 2 swimming pools
o In-room safe
o In-room internet connection
. In-room electronic safe
o Restaurant and bar
. Danish management
. Daily - Weekly - Monthly
1461107 Thappaya Road, next to Captain's Corner
Steak House and The Residence Suites
Tel: 038 364316-7 Fax: 038 364268
Email: ibottesen@iname.com

By placing an order for 23 new Airbus aircraft, we embarked on the biggest expansion in our history.
It confirms our commitment to providing customers with the services they expect from a fully-fledged
intercontinental airline-
We have strengthened our intercontinental network with a new American gateway, Washington DC.
Moie new destinations will follow. Our new Airbus A34O and A330 aircraft successively enter service
from this autumn, bringing new levels of comfort and convenience for our intercontinental passengers,
The benefits include wider seats, better sound comfort in the cabin and an individual choice of inflight
ehtertainment. Business Class passengers can help themselves to food and beverages from a buffet
and their meals are served on exquisite new tableware supplied by Royal Scandinavia. We also introduce
a new class, Economy Extra, offering flexibility and a higher lever of comfort than Economy Class.
Our expansion offers you new planes, new places to fly and new products.
Welcome onboard.
www.scandinavian.net
It's Scandinavian
A srAR ALLTANcE vrveen vff-