Thai-Danish Trade News - May 2002

INTERNATIONAL
BnccALAUREATE (IB)
PA HENLUFSHOL
Ex INTERNATIONAL ST
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bAde Den danske Studentereksamen
og Den internationale
Sfudentereksamen
- Lrtemational Baccalaureate
(IB). Dansk studentereksamen
er tre-irig, mens IB er en
engelsk to-irig uddannelse,
der aldersmessigt er placeret
sailunen med 2. og 3. g.
Som indgang til IB har
skolen en pre-IB klasse, som
svarer til 1. g matematisk,
hvor undervisningen ogsi er
tilrettelagt pA engelsk.
Pmsrm-ruc pon INTERNATIoNAL
BRccRleuREArE (IB) En
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Eller rektor privat telefon + 45 55 75 3,rt 25
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Thai-Danish Trade News is published and
distributed to selected Thai and Scandinavian
business executives and officials with an Interest in
Thai-Danish relations by Danish-Thai Chamber of
Commerce, Royal Danish Embassy and
Scand-Media Corp,, Ltd.
Danish-Th8l chamber of CommercG
140212141h Fl., Glas Haus
'1 Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110
Tel : (66) 0 2661 7762 Fax: (66) 0 2661 7764-5
E-mail: contact@ dancham,orth
Presldonl
lvlr Tom Sorensen
DFDS Transport (Thai) Ltd.
Tel : (66) 0 2266 2777 Fax: (66) 0 2266 5666
E-mail: toms@dancham.orth
Ulca-P?Gsldent
Mr Axel Blom
Scandinavian Airlines
Tel : (66) 0 2260 6252 Fax: (66) 0 2260 6269
E-mail: axel blom@sas.se
lreasurGl
Mr Soren Presmann
Presmann (Thailand) Co., Ltd,
Tel : (66) 0 2962 1151 Fax: (66) 0 2962 1152
E-mail: soren @ presmann co,th
Proglammc Gommittoe
Mr Prasansak Suwanpotipra
Danfoss (Thailand) Ltd
Tel,: (66) 0 2379 9800 Faxi (66) 0 2379 9801
E-mail: prasansak@danloss com
Folelgn Chambers Coolditraling commltteo
ML Preben Hjortlund
Schmidt BioMedTech (Thailand) Ltd
Tel.: (66) 0 2643 1390-9 Fax: (66) 0 2643 1340
E-mail: preben @ schmidtthailand com
I{omborship Conmltloo (Challman)
Mr Peter Linnemann
llaersk Bangkok Branch
Tel : (66) 0 2752 9000 Fax: (66) 0 2751 9575-8
E-mail: thamng @ maersk.com
Mombelship Committce
Mr Vitoon Lefort
Like lt / VL Inteftrade Co , Ltd
Tel : (66) 0 2541 6043-7 Fax: (66) 0 2541 5786
E-mail: likeit@ likeit.dk
PR Commitlee (Chairman)
lvlr, Jorgen lb Hedes
Sun Paratech Co , Ltd.
(035) 221 010-8 Fax: (03s) 221 019
E-mail: floorings@access inet co th
PR Gommittee
Mr. Allan Jensen
APV (Thailand) Lld
Tel.; (66) 0 2367 5341-6 Fax: (66) 0 2367 5019
E-mail: ajensen @aptrco uk
Ex ofltcio
lv|r Jesper Vibe-Hansen
Royal Danish Embassy
Tel : (66) 0 22 1 3 2012 #17 Fd: (66) 0 2213 1752
E-mail:jesvib@um dk
Executive Dlrcclor
Mr John Svengren
Danish-Thai Chamber of Commerce
Tel : (66) 0 2661 4462 Fax (66) 0 2661 7765
E-mail: contact@ dancham orth
Tom Sorensen
President
HAPPY BIRTHDAY!
Danish-Thai Chamber of Commerce
381 years have now passed since the earliest recorded visit to Siam by a Danish ship. A
proclamation was issued by the Governor of the Siamese province of Tenasserim on "the
131h day of the Waning moon of the first month in the year Raka Trinisok" which corresponds
to the 1Orh December 1621. Tenasserim was the principal porl of Siam during the
Ayuthaya period; today it is parl of Myanmar. The proclamation was concluded by the
following paragraph:
"Whatever will tend to fufiher enhance the ties of friendship between the great city
of Tranauwasri (Tenasserim) and Athilamas (Denmark), and whatever will facilitate
merchants from Athilamas in their continued trade in the great city of
Tranauwasri, that we leave to the wits of the Reeth (King) of Athilamas."
On a similar significant document, dated 17th December 1991, we read the names Mr.
Andersen, Allan Jensen, Niels Lumholt, Ole Madsen and Peter Miller; no less than household
names in the large Danish-Thai business community. The document was an application,
the gentlemen were the promoters and the outcome was an approval dated 18rh June
1992 f rom the Ministry of Commerce. From that date on we have been the Danish-Thai
Chamber of Commerce.
Many visionary corporate leaders have played an important and active role in the Chamber
over the last decade. Actually even years before the statutory and first general meeting
at the Royal Danish Embassy in December 1991, where Peter Miller was elected the
President. Past presidents also include Poul Weber, Niels Winther and Anders Nielsen.
Since the staft 42 different mernbers have served on the board of the Chamber. lt was the
first Danish Chamber in the South East Asia region. lt is a non-political, non-profit orientated
legal entity, established according to the Chamber of Commerce Act to promote
economic development between Thailand and Denmark.
So, Ladies and Gentlemen, congratulations to the first 10 years. Thanks for being with us.
You can be proud of living the vision as it was laid down by our forefathers almost 400
years ago.
Tom Sorensen
President
Danish - Thai Chamber of Commerce
Email: toms @dancham.or.th
PS. An event to celebrate our 10 years is planned for June. Details will follow.
Royal Danish Embassy
Commercial Section, 10 Soi Attakarn P.asit
Sathorn Tai, Bangkok 10500 Thailand
Tel : (66) 0 2213 2021-5 Fax: (66) 02213 1752
Mr Jesper Vibe-Hansen, Counsellor
l\.4[ Altakorn Saropala, Senior Comm Ollicer
Ms Srisuda Vilyalai, Comm Oflicer
Graphlc Producllon & Markotlng
Scand-l\,4edia Corp Ltd
4/41-42 Moo 3, Thanyakarn Village,
Ramintra Soi 14, Bangkok 10230
Tel : (66) 0 2943 7166-8 Faxr (66) 0 2943 7169
E-mail: scandmedia@scandmedia com

Please send me more informadon on Malaysia
Name
Address
S6e : Coun(y Tel No.
TOURISh MALAYSIA (BANGKOK OFFICE)
Uni! lool, loth Floor, Liberry Square,287 Silom Road, BanSkok l0500,Thall.nd
Tel: 02-63 l - | 994, 53 l-l 995, 63 l - 1996' Faxr 02.63 l' | 998

Ecco Thailand to
double production
,:!
itti Chaiwattanatorn,
Ecco Thailand's new
Thai Managing Director
joined Ecco as Factory Manager
at the right time six years ago.
Two years later, in 1996, he was
promoted to Deputy Managing
Director. And on January 1,2002
Mr. Kitti was promoted to the top
job of the company.
Now, only a few months
Iater, the Danish shoemanufacturer
has announced plans to
make Thailand its most important
world wide production location.
And later this year, the f irst
of a series of exclusive Ecco
Shoes retail outlets will be
openeo.
"l am happy and feel honoured
by the great trust and
confidence in me of the management
of Ecco Group," Mr. Kitti
says.
"l know that being the Managlng
Director requires hard
work and involves great responsibilities,
but I accepted the offer
because the job is very chalienging
and I see it as an opportunity
to develop myself and help
Ecco attain its goals and objectives,"
Mr. Kitti adds
The decision to make Ecco
(Thailand) the most important
world-wide production base was
made not only because of the
competitive labourcosts in Thailand
but also because of the
good shoemaking skills of the
Thai workers. Established in
Denmark in 1963, Ecco have
own factories in Denmark, Portugal,
Slovakia, Indonesia and
Thailand and are produced on
license in Argentina and Japan
It will cost Ecco US$10 miliion
to double its production capacity
in Thailand over the next
three years to six million pair of
shoes by 2005 ECCO's total
global production is currently 12
million pairs a year.
6
"With the majority of our production
capacity moving to Thailand,
we will take full advantage
of expanding to the retail market
by offering Ecco shoes at
prices lower than those produced
at Ecco's other factories,"
N4r Kitti says.
After studying the local market
potential for premium-grade
leather shoes, the company has
decided to open its first Ecco
concept shop within the next
three months at a leading department
store. The 200-square
meter shop will cost 15 million
Baht to establish All of its stock
will come from the Thai factory
with prices cheaper than for
Ecco shoes in other countries.
The shoes will also cost 20-40
% less than comparable rivals
such as Clarks.
The Ecco retail business in
Thailand will be run by Ecco's
Hong Kong office which opened
earlier this year. The company
plans to open 15 similar standalone
outlets and 20 smaller
sales locations in department
stores over the next five years
lf a Thai customer wants to
buy a good pair of Ecco shoes.
they may today find it at Ecco'r;
factory outlet in Ayuthaya, but
around July-August this year
they should be able to find them
in all leading depaftment stores.
"We have many new products,
and we plan to launch 104
new styles in the coming autumn
and winter," says Mr. Kitti
Today ECCO's main markets
are Germany, Japan, USA,
Scandinavia , the Netherlands,
UK and Russia, which account
tor 75"k sales. Active effofts are
also constantly being made to
cultivate new markets and there
are currently great expectations
of an explosive development in
Canada, Eastern Europe and
elsewhere in Asia
Mr. Kitti Chaiwattanatorn is
a graduate in Industrial Engineering
from Khon Khaen University
where he had the honour
of receiving a deqrcc frorn HRH
King Bhumipol Adrrlyirrlel ol
Thailand Straight orrt fTcrnr rrrrr
versily he joincr I lltr: l, rr r11171 '. 11 i11
dustry to wotk wrllr ll;urr;kok
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of lhc lilrlrrr (itorrp llrl r orrrrlry,,
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tlwttttll 1)1,", lry I r r o,rrrrl', I'V
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Royal Thai
er Royal Highness Princess Maha Chakri Sirindhorn
visited Denmark and Greenland as the ouest of Her
Majesty Queen Margrethe ll of Denmark between 19-
25 April2002.
On Sunday 21,Her Royal Highness went to see the northern
most point of Jutland, called "Grenen", where she planted
the Thai flag - a situation which was captured and brought on
the front page of several Thai newspapers the following morn-
Ing.
The private visit was the first Royal Thai visit to Denmark
since HRH Crown Prince Vajiralongkorn's State Visit to Denmark
in 1988.
Surroundetl br" Thai dignitories irt Dotinurk. HRH Cntwtt
Prinr:es,s Moho ahttkri Sirindhrun plontul the 'l'ltui,flug on
"Cyen.en", f.lzc nt;rtltertl rno,\t Tsoint t.tf Julland v'ltate llrc
l/r,'rrlr .lrr mtets tlrc Siiri.gerzL.
Prime Minister
from S'pore in
Denmark
Singapore's Prime Minister Mr. Goh
Chok Tong in mid-April visited Denmark
as head of a delegation of high
ranking members of the Singaporean
government. In Denmark, Goh Chok
Tong met among others with the Mr.
Hans Skov Christensen, Executive
Director of the Federation of Danish
lndustries.
The visit was triggered by the upcoming
Danish presidency of the Eurooean
Union and focussed on how
Denmark and Singapore could expand
the already excellent bilateral
relationship.
Denmark will in September host
the ASEM-summit and the related
Asia Eurooe Business Forum in
Copenhagen, an event which was
last time hosted by Singapore.
National Day
Celebrations
The Royal Danish Embassy in the
evening on Wednesday 17 April
hosted at reception at the Royal Danish
Embassy to mark the birthday of
Her Majesty Queen Margrethe ll of
Denmark, which is also celebrated
as the National Day of Denmark.
The day was also marked by the
Bangkok Post with a special page
covering the bilateral relations sponsored
by Ecco (Thailand) Co., Ltd.
and KT Media Co., Ltd. (B&O).
Santa Fe (Thai and) Co, Ltd 207 Soi Saeng tlthai, Sukhumvlt 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10250, Thailand
Telr (662) 742 9890-2 Faxt \662) 741 4089 E-mailr globalbk@loxinfo co th Website: www santafe com hk
Contact Erik on 01 618 8382 for a Free Quotation E mail: erlk@globa silverhawk co th
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CHINA.HONGKONG. NDONESIA.JAPAN.,MALAYSA.PHILPPINES.SINGAPORE.TNAILAND

,::.11. :
S
o
canproducts to
pen own showroom
u'Tftle arket Es ettic'?
better,t'sa3ts n #eras
V; & ergs&€,
ama cm in*etqlr of
eam Ro LNcts €.?,, C-t
canoroducts is about to
ooen its own showroom
at Ekamai Soi 2 where
clients may now find and buY the
full range of Scandinavian designed
kitchenware and home
decoration products, which the
company has been importing
and distributing in Thailand for
the past four years.
"We are moving to the new
showroom for two reasons. First
our old townhouse has become
too small and too busy, and second
because many of our clients
have exoressed a wish to see
all the oroducts in one showroom,
which will now be Possible,"
Mr. Jens Viggo Bergsoe,
Managing Director of Scanproducts
Co., Ltd., explains.
ln the new Ekamai 2-showroom,
which is scheduled for official
opening in July, clients maY
in fact also find something theY
cannot buy in any of the manY
outlets of Scanproducts, like
Anyroom at Siamdiscovery, ldea
Design at the corner of Sukhumvit
31, P.K Snowbird at Peninsular
Plaza, Regent shop at the
Regent Hotel as well as some
of the big department stores like
Central Chidlom, Peninsular
Plaza, Emporium and ISETAN.
8
"The market has been quite
tight for some time, but now it's
getting better," Mr. Bergsoe
q2\/q
The company is sensitive to
the general economic situation
because all the products are imoorted
and therefore more expensive
than cheaper substitutes.
"Our oroducts are a little bit
expensive compared to alternative
products, but if the client
thinks about the classic design,
the long life of the products and
their very high quality, we are indeed
offering good value for the
money."
All the products are wellknown
top international brand
names like Menu, Stelton, Rosendahl,
EVA Denmark. New to
the product range are products
from Unioue lnterieurand Fredericia
Furniture.
"Most of our products are
designed by well known designers
like Arne Jacobsen, Erik
Magnussen and Erik Bagger -
names that are also well-known
to our most quality conscious
Thai clients," say Mr. Jens Viggo
Bergsoe, defining the maloritY of
the company's clients as Thais
with a demanding lifestyle, a
taste for classic design and
world famous brand names.
As an importer, Mr. Bergsoe
was initially faced with some difficulties
but those teething problems
are history.
"ln the beginning, I didn't
f,i e gttnt llun i s lt d e s i grr
,soltriorts' vltit'lt trill be ort
,ric,,',1,;.r' t!t t!I( \IIrt\'tt tt tDt.
know who I should talk to but
now I do know - if we should run
into any problems. Still, it takes
at least 2 months to order a new
oroduct from Denmark," he
says.
Scanproducts Co., Ltd. has
so far never advertised in any
magazine but once the DECOR
magazine made an interview
with him and he still provides
them with press releases of new
oroducts.
"Planing a budget for advertising
takes a long time and it's
too heavy for me," Mr. Bergsoe
exolains.
"lnstead I send out press releases
and otherwise contact
our clients directly."
With the easing up of the
market, Scanproducts is now focusing
on the top end of the Thai
restaurant and hotel business
with one Account Manager, Ms.
Tantawan, taking care exclusively
of this segment of the market.
"l just got back from Phuket
to visit a customer and survey
the market," Ms. Tantawan says.
"Right now we have iust
signed a big contract with the
Five Stars Banyan Tree Bangkok
and the Banyan Tree Phuket.
lt is a very good chance for
us because now BanYan will
ooened a new restaurant and
bar soon so they need a lot of
items from us," she adds.
Patcharee Lae-va

Royal
Danish
Visit to
Phuket
is Royal Highness
Prince Henrik, the
Prince Consort of Denmark,
recently spent a week at
Mom Tri's Boathouse Villa
Royale on Phuket lsland. The
Villa Royale is the propefty of His
friend M.L. Tridhosyuth Devakul,
the architect of many well known
resods in Phuket, including the
Boathouse.
His Royal Highness arrived
after an official visit to the United
Arab Emirates, before proceeding
to another official visit in Malaysia.
During His stay in Phuket,
His Royal Highness was accompanied
by His eldest sister, Madame
Francoise de Monpezat-
Bardin. Togetherthey paid a visit
to the Phuket Marine Biological
Center of Makham Bay which
was co-founded by H.M. Queen
Sirikit and H.R.H. Prince Henrik
and for many years financially
supported by Denmark.
H.R.H. Prince Henrik inaugurated
the 8th Baan Kata Arts
Festival at the Villa Royale on 2
March. The highlight of the festival
was a concert given by M.L.
Prince Consort of Denmark
on His arrival at Mom Tri's
Boathouse \/illa Royale. From
Ieft: Khun Hataithip and
Khun kh Devakul, M.L. Tri
Devakul, H.R.H. Prince
Henrik of Denmark, Madame
Francoise de Mtmpezat-
Bardin, eldest sister of H.R.H.
and Louis Bronner, General
Manager of Mom Tri's
Boathouse & Vlla Royale.
Usni Pramoj, Privy Councillor to
His Majesty King Bhumibol
Adulyadej.
The evening ended with a
wonderful dinner served in the
gardens of the Villa Royale.
Prince Henrik's
own wrne In
Thailand
During the dinner to celebrate
8th Baan Kata Arts Festival, the
guests enjoyed the excellent
French wine "Prince Henri" from
Prince Henrik's own vineyards
Chateau de Caix, near Cahors
in Southern France
"Prince Henri" is now available
in Thailand by import of
Ambrose Wine Limited, 3rd
Floor, Bangkok Business Center,
29 Soi Ekamai, Bangkok
10110, 02 714 2531-4O, email:
ronbat @ loxinfo.co.th.
The distribution in Thailand
has been arrang6d by Goodwill
Ambassador for Copenhagen
Capacity, Mr. Michael Ascot who
discussed the idea with HRH
Prince Henrik during the State
Visit in February last year.
9

Microsoft in bid to
take over Navision
Microsoft is about to
purchase the high-profile
Danish lT-company
Navision,
Jesper Balser, President and
joint Chief Executive Officer
of Navision a/s and Preben
Damgaard, Pre sident and
joint Chief Executive Officer
of Navision a./s.
icrosoft, the world's
largest software company,
is in the final
stages of negotiating the acquisition
of Navision, the Danish
enterprise software group which
is the global leader in business
management solution software.
Several of the company's solutions
are based on standard
Microsoft products.
The board of directors of
Navision has issued a brief
statement suggesting its shareholders
to accept Microsoft's offer
to ourchase all shares in the
company.
The impressive growth
rate of Navision speaks
for itself. The.figures are
in million Danish kroner.
Navision last year merged
with its former bitter rival, Damgaard
to develop and expand
operations in the US. The recent
share price indicates a market
value of approx. 1bn euro.
Microsoft is expected to pay
about 1.3bn euro for full control
of Navision, if the deal is concluded.
Analysts, however, say
1 500
1 200
900
600
300
(,
FKK an milliong
I
97i98 9A€9
that the price could well be
higher. Negotiations have been
stalled in recent weeks as the
two sides attempt to finalise
terms and conditions.
Navision serues the software
market for small and mediumsized
companies and generates
about 80% of its revenues outside
Denmark, mostly in EU.
oo/o{
Navision's presence in
Thailand picking up
avision's introduction to
the Thai market is going
well.
"Business is picking up really
good," says Mr. James Chan,
Navision SEA Pte Ltd.'s Country
Sales Manager for Thailand.
"After a weak January and
February, Navision in March got
seven new customers in Thailand,
which is the best result
since July 2001."
"Our prime customer focus
is of course those Scandinavian
companies who've set up branches
here, but wd also target
other European companies as
well, because we are much
more well known in Europe than
in Asia." Mr. Chan adds.
"l'm currently looking at an
10
event called Buyer Forum in the
later part of May, as well as
some other events like Thai
Metalex in November."
"l'm optimistic that we're going
to gain fufther marketshare
in the Thai market as more customers
and prospects are becoming
aware of Navision through
our marketing activities. At the
same time, many Thai companies
are looking seriously at our
solution now and there is a
sense of optimism when we talk
to these prospects," he adds.
Navision SEA Pte Ltd in
Singapore is the HQ for SEA and
operates as a direct subsidiary
of Navision A,/S in Denmark.
In Thailand, Navision solutions
are sold only indirectly
through a network of currently
seven Navision Solution Centres.
To become an NSC, acompany
most first be certified and
prove itself equipped with the
necessary set of skills.
Navision SEA Pte Ltd. became
a member of Thai-Chamber
of Commerce in the beginning
of January 2002 in order to
build uo contacts with Danish
and Thai business representative
by participating in meetings
and other events organised by
the Chamber.
"Now that Thailand is on
track, our plan for the next financial
year starting July 2002
would be to explore further opportunities
in Japan and China,"
James Chan explains.

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The GPV Group is a knowledge based technology and outsourcing
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11

Siam Cement and lts D
Few peopletoday rcalize
the crucial rcle, whlch
Danlsh managerr have
played in the
developmont tho 89 year
old Slam Gement
Gompanyto lts current
positlon as Thailand's
largost Industrlal
conglomercte. Thrcugh
the flrct 60 years of the
company - untll as late ae
l9?4 - all lts managerc
rcDanes.
anish engineers and
managers have played
a more crucial role in
the development of Thailand's
largest private industrial conglomerate,
The Siam Cement
Group, than most people realize
today - and thereby indirectly
on the whole industrial fabric of
Thailand today in sectors far
beyond the cement industry.'
The Siam Cement Company
was founded on June 14, 1913
on the initiative of King Vajiravudh
(Rama Vl) - and the Crown
Propefi Bureau stillowns 36%
of the company. The first factory
was established in Bangsue and
started production in 1915 under
a Danish Managing Director
and for the next 60 years, all the
Managing Directors of the company
were Danes.
During the first 26 years of
the company, the entire managementteam
and all engineers
were also foreigners - mostly
Danes - until in 1940 the first
Thai director was appointed to
the management. Even then, it
would take another 34 years
before the Mhnaging Director at
the time, Mr. Viggo F. Hemmingsen
from Denmark, in 1974 retired
and the new Managing Director,
Mr. Boonma Wongswan
became the first ever Thai to
lead the company.
The heavy Danish involvement
in the Siam Cement Company
started when its very first
Board of Directors - one of them
also a Dane - sh6rtly after the
formation of the company almost
90 years ago decided to order
its first cement machine from the
Danish company F.L. Smidth &
Co. The Danish supplier was
t2
selected in competition with offers
from Britain and Germany,
Just as the first machine was
ordered, the World War I broke
out, and the shipment got stuck
in the port of Amsterdam. F.L.
Smidth & Co. quickly shipped off
a new machine through another
port, but even before it arrived
Thailand, the first shipment was
released from Amsterdam port.
Siam Cement Company then
decided to keep the second
machine for its next plant - and
F.L. Smidth & Co thereby incidentally
also got the second order
from the company without
competition which undoubtedly
helped strengthen the Danish involvement
in the early years of
the cement industry in Thailand.
In the package was technical
and managerial staff who
could assist in the start up period.
This started a reign of four
top managers from Denmark
spanning the time from 1 914 till
1974.
Oscar Schulz 1914-1925
Erik Thune 1925-1935 Carsten
Friis Jespersen 1935-1959
Viggo Fred. Hemmingsen 1959-
1974
Especially the last two who
have left a major impact on the
Siam Cement Group as it is
known today.
Mr. Carsten Friis Jespersen's
24years at the helm of the company
was marked by the uncertainty
of the future of the company
brought about by the great
depression in the 30's followed
by the turbulent years of World
War ll - during which the cement
plants were bombed by allied
bombers and later had to be
completely rebuild. His tenure
was marked by a "daring-to-do"
spirit and many new enterprises
were initiated. Nearly every veteran
of the company knows a
tale about "Nai Hang Soong" -
the tall boss - and his plans
which no-one thought would
work, but which his intelligence
and abundant energy pushed
through to success.
Mr. Carsten Friis Jespersen
initiated the early diversification
of the group by establishing two
of the first spin-otfs, the Siam
Fibre-Cement Company in 1939
producing asbestos mixed fiber
Mn Viggo F. Hemmingsen.
plates for roof tiles and later also
PVC pipes, and in 1953the Concrete
Products & Aggregate
Company (CPAC) producing
ready mixed concrete and pretensioned
concrete beams used
among others to span factory
ceilings.
His successor, Mr. Viggo F.
Hemmingsen - dubbed "Nai
Hem" by the Thais - joined the
company in 1939 as a 26 year
old Assistant Accounting Manager,
20 years before he would
eventually become the Managing
Director. He was highly regarded
by his statf for his excellency
in speaking, reading and
writing Thai as well as his initiative
in introducing a wide range
of fringe benefits - some of them
introduced to change the composition
of the company staff
from Chinese to Thai dominance.
"When I arrived, all skilled
factory workers, carpenters and
construction workers were Chinese,"
Mr. Hemmingsen recalls
in an article published in 1970
in a booklet to mark the 50 years
anniversary of Scandinavian
Society Siam.
"Later we introduced a system,
whereby these experienced
and skilled Chinese should
teach young Thai trainees -
mostly the sons of our Thai foremen
and workers - over a four
year period. The Ghinese were
paid an additional amount to be
instructors and if their trainees
passed the annual tests the instructor
would receive a bonus
and the trainee would get a
raise. (..) As a result we have
today only very few Chinese

nish Background
As late as in 1940, all the
engineers employed by
the Siam Cement
C ompany w e re fore igne rs
- mostly Danes. In 1974
all but tvvo of them were
replaced by l50Thai
engineers graduated
from Chulalongkorn
University.
Mr Carsten Friis Jespersen.
skilled workers |eft."
He also reduced the number
of Danish engineers working in
the company to only two at the
time of his retirement - the jobs
of the others were taken over by
a staff 150 Thai engineers and
administrators recruited in a cooperation
with Chulalongkorn
University which for many years
would encourage the best of
their graduates to seek employment
with the Siam Cement
Group.
Mr. Hemmingsen's legacy
includes establishing the modern
structure of the Group, building
on the early steps taken by his
predecessor, Mr. Friis Jespersen.
First he set up the Construction
Materials Marketing
Company in 1962 as a marketing
organization for all the manufacturing
companies in the Group
and introduced the strict emphasis
on consistent quality over
price. Then he established the
Siam Industrial Credit Company
in 1965 as the financing company
of the group and finally he
established the Siam lron and
Steel Company as an independent
company in 1966 manufacturing
among others construction
iron rods,
His merit in the formation of
these companies lies not least in
the structuring ofthese and other
subsidiaries within the group to
operate under one single planning
umbrella with a central administrative
service function. In
doing so, one major asset was -
as he stated in his article from
1970 - his Thai language skills.
"l participate in board meetings
in seven companies. Only
in one of them, the negotiations
are conducted in English and
only in two of them the minutes
are recorded in both Thai and
English. lt would simply not
have been possible for me to
become who I am today if I had
not been able to speak Thai."
Since the departure of Mr.
Hemmingsen from the company,
the Siam Cement Group
has impressively continued its
expansion with Thai CEO's at
the helm to become Thailand's
biggest industrial conglomerate
with interests in cement, petrochemicals,
ceramics, iron and
steel, paper and packaging, and
building products, employing
around 35,000 people - and with
the Crown Property Bureau still
as the key shareholder.
When the Thai Baht in 1997
collapsed, it brought both the
Thai economy and Siam Cement
to their knees. Buried under
some $4.5 billion in foreign
debt, the company posted a
$1.3 billion loss for that fiscal
year. However, under the leadership
of the current Siam Cement
President Chumpol Na-
Lamlieng - a graduate of Harvard
Business School who
joined the company during the
last four years of Mr. Hemmingsen's
leadership - the
Group is now safely out of the
post-crisis restructu ring morass
- an achievement which few
other Thai top execs can claim.
Last year's operating profits
reached 4.79 billion Baht and
the company this year resumed
the payment of dividends after
five years of suspended payments.
With the retirement of Mr.
Viggo F. Hemmingsen in 1974,
60 years of Danish involvement
in the management of the Siam
Cement Group came to an end
- but as a major supplier of machinery
and engineerial expertise,
Denmark still today remains
very much in the picture.
The Danish company, F,L.
Smidth & Co., which had supplied
all machinery to Siam Cement
from the very beginning,
has remained the preferred supplier
of the company as well as
for a number of new cement factories
established in Thailand
since then, Siam City Cement
Co., Jalaprathan Cement and
Asia Cement Co.
In the late eighties and the
early nineties, Thailand saw an
impressive expansion in the cement
industry. FLS got involved
in a number of these new projects,
providing equipment for
Siam Cement Company's Kaeng
Khoi plant, the new Khao
Wong plant in 1990, and again
for Khaeng Khoi in 1992.
Common for the new plants
in Thailand was that they at the
time of ordering were some of
the largest and most modern
plants in the world. As a matter
of fact the Khao Wong plant,
along with two similar production
lines in Siam City Cement has
even today the largest production
capacity in the world on
single production lines.
By Gregers Moller and
Jorgen lb Hedes
t3

Embassy seminar on
cleaner technology
Seminarin March
promoted the use of
cleanertechnology as a
cost saving measure as
well as introduced the
financial supportwhich
Thai companies may
obtain from Denmark.
he Royal Danish Embassy
on Friday 29
March 2002 organised a
seminar at the Pathumwan Princess
Hotel on "Cleaner Technology:
Acost Saving Tool" with assistance
from the Federation of
Thai Industries. The seminartargeted
50 companies within the
Thai food processing sector and
was the first in a planned series
of similar events.
"The seminar served to inspire
the participating Thai companies
to start thinking about the
benefits of using cleaner technology,
which is an area where
Denmark is widely accepted to
be among the most advanced
countries in the world." Mrs.'l'ine
Hylleberg, Commercial and Economic
Counsellor of the Roval
Danish Embassy says.
"l am convinced that seminars
like this are of much more
benefit to the participating companies
than the broader and less
sector specific activities," Mrs.
Hylleberg says.
The objective of the seminar
were to inform Thai industries
about the financial benefits of
Cleaner Technology and introduce
the pafticipants to the Danish
exoerience in this area as
well as inform about the Danish
"Private Sector Paftnership Facility".
The opening speeches were
given by H. E. Mr. Ulrik Helweg-
Larsen, the Ambassador of Denmark
followed by Mr. Phichai
Tinsuntisook, Chairman of the
Environmental Committee of the
Federation of Thai lndustries.
The seminar started by Mr.
Ssren Vildrik of Carl Bro A/S in
his capacity of Chief Technical
Advisor to the Depaftment of Industrial
Works on a "Cleaner
Technology Capacity Building
Project" funded by Denmark.
Mr. Vildrik provided the participants
with an informative
overuiew of the experiences he
has gained within Thai industries
during his project with DIW especially
on cleaner technology
options such as reduction in water
and energy consumptions.
Khun Attakorn Saropala,
Commercial Officer of the Embassy,
then presented the Danish
Private Sector Partnership
Facility Programme. Participating
companies are supported financially
by the Danish government
and Mr. Saropala explained
the general guidelines,
procedures and financial support
available for Thai companies
wishing to join the Programme.
The final session of the seminar
was presented by Khun
Kanate Mekaew, Managing Director
of Cool Sorption (Thailand)
Ltd.
Cool Sorption (Thailand) Ltd
is a join venture company between
Cool Sorption A/S of Denmark
and Uniwave Ltd of Thailand,
which have benefited from
the Private Sector Partnership
Facility Programme. The joint
venture now locally produces
and sells a Vapour Recovery
System to the petroleum industry
based on the technology of
Cool Sorption A/S.
Khun Kanate gave a presentation
on the benefits he has received
from the Programme and
concluded, that without this suppoft,
he would not have been
able to obtain the appropriate
technology and partner for his
business idea, which is very successful.
"As a direct result of the
seminar, we are now talking to
an additional two Thai companies
wishing to participate in the
Private Sector Partnership Facility
Programme," Mr. Attakorn
Saropala, says.
The next seminar to be held
by the Royal Danish Embassy
willtake place by the end of May
2002 and focus on the agricultural
sector, particularly pig and
poultry industries.
Interested companies may
contact Mr. Attakorn Saropala,
the Commercial Section of the
Royal Danish Embassy at tel:
22132021-5 ext. 18.
t4
Vi har Danmarks bedste priser og biludvalg til dig som udlandsdansker:
Ring, fax eller e-mail og fA et godt tilbud pA din feriebil i Danmark.
Avis ReservationsCenter
Telefon: +45 33 26 80 80
Telefax: +45 33 26 80 81
E-mail: reservation@avis.dk

Danish biotech in the fast lane
2OOl was a year of growth for
the biotech industry in the
socalled Medicon Valley of
Denmarkand Sweden
Approximately 607o of S candinavia's
biotechnolo gical and pharunaceutical
companies are located in the so-called
Medicon Valley.
I
I
n spite of the international economic
recession, 2001 was
I was a year of growth for the
biotech industry in the Eastern part of
Denmark and Southern oart of Sweden
dubbed "Medicon Valley" due to
the impressive number of biotechnological,
pharmaceutical and medical
device and seruice companies located
in the area..
The approx. 100 small and medium-sized
firms in the region increased
the employment rate with
30% or 3,500 employees compared
to 2000.
In total 12 new biotech companies
were created - 9 on the Danish side
and 3 on the Swedish side of the
sound.
The exoansion further consolidates
Medicon Valley's strong scientific
position within this area in Europe.
Since the formulation of the concept,
Medicon Valley has become a major
international center for biotechnological
and pharmaceutical activities featuring
cross-border partnerships between
not only industries, but also
universities, hospitals and not least
investors.
The year 2001 also made it considerable
easier for the Region's
biotech companies to get venture
caoital for investments. Medicon Valley
is experiencing a strong growth in
the number of venture capital companies
willing to put money into the business.
The number has increased 50%
to 33 comoanies. Of these 24 are will
ing to provide initial capital and money
for research.
"We are experiencing a very positive
development. The competition
between the biotech regions in the US
and Europe is increasing and Medicon
Valley is up front. World class research,
well-educated workforce at all
levels and entrepreneurial spirit mixed
with a significant increasing interest
from the investors have been the main
ingredients of the success," says Niels
Gerner Larsen, Project Manager in
Medicon Valley Academy.
Especially lastyear's big success,
the decision of the world's second
largest biotech manufacturer, the
American company Biogen, to build
a manufacturing plant worth 350m
euro in Hillerod north of Copenhagen,
employing 400 people, has
contributed to making Medicon
Valley one of Europe's
most attractive bio-regions.
There are five Science
Parks in Medicon Valley, of
which ldeon Science Park is the
oldest and largest in Scandi-
navia - and ranks third in Europe.
About 160 small and
medium-sized companies,
with biotechnology and lT as
the dominant sectors, are located
at ldeon. Also Medeon,
Symbion and the Danish Science
Park in Horsholm have
a strong profile within biotechnology.
15

New Thai-Danish A
Big turnout for the latest meeting of the reeemtly formed Thai Danish Food and Agri Business Glub.
he Royal Danish Embassy
in Bangkok in
October of 2001 held the
inaugural meeting of the socalled
"Thai Danish Food and
Agribu-siness Club". The name,
according to Agricultural Counsellor
of the Danish Embassy Mr.
Jesper Vibe-Hansen might appear
a bit complicated but is chosen
to reflect both the scope of
activities as well as the informal
nature of the meetings.
The main purpose with the
Club is to provide a forum in
which the Embassy can keep
close contact with leading businesses
and key players in agriculture
and food oroduction.
"During meetings I will have
the opportunity to provide the
participants with information
from Denmark and the Embassy,
which is increasingly impoftant
in these times where we
tend to see more and more "food
scares" as well as occasional
trade disturbances," Mr. Jesper
Vibe-Hansen explains.
For each meeting a guest
speaker will be invited. At the
first meeting, the newly arrived
Danish Ambassador to Thailand
H.E. Ulrik Helweg Larsen spoke
and at the second meeting on
May 9th 2002 Dr. Anan, President
of the Thai Broilers Expotters
Association spoke on the
current situation within the Thai
poultry industry and the expectations
of the industry's for the
future.
The idea of having an informal
forum where business
people related to agriculturaland
food production get together,
was first introduced in
Malaysia in 1998 where a similar
Club was established by
JesperVibe-Hansen - then serving
in Kuala Lumpur. lt quickly
became apparent to me that
Vibe-Hansen leaving Bangkok
Mn JesperMbe-Hansen's
temporary advaneernent
to Aeting Gornnrencial
Counsellor is a fitting emd
to his three years tenune
in Bangkok, tnrhiete expfrnes
by the end of Augc.rst"
ommercial Counsellor,
Mr. Jesper Vibe-
Hansen is currently filling
in the position as Head of the
Commercial Section of the
Royal Danish Embassy during
the maternity leave of Mrs. Tine
Hylleberg.
Mr. Vibe-Hansen came to
Bangkok in 1999 as Sector Expeft
for Agriculture and Agro-industry
after three years in a similar
position at the Danish Embassy
in Kuala Lumpur, Malaysia,
covering also Thailand. His
temporary advancement is a fitting
end to his three years tenure
in Bangkok, which expires by
the end of August.
"Looking back at the past
three years, l've found it a great
challenge to work in Thailand. lt
was a very good opportunity for
me and it has left a lasting impression
on me."
The Thai Danish Food and
Agribusiness Club, which was
founded by the dnd of last year
on the initiative of Mr. Vibe-
Hansen is one of his initiatives,
which will leave a lasting impact
on the Thai Danish business relations.
The national Danish pavilion
to be established next month, 12
- 15 June at the ProPak Asia
2002 exhibition at BITEC under
the logo and name of the Royal
Danish Embassy is the latest of
his achievements. Since the exhibition
focuses on processing
and packaging technologies for
the food industry it provides an
excellent opportunity for the
Danish comoanies active within
this area to show their international
comDetitiveness.
The idea is to orovide the
companies with an easy way to
parlicipate since the Embassy
will co-ordinate the construction
and design of the common stand
as well as provide a number of
shared facilities like Internet service,
ad hoc secretarial assistance,
drinks and snacks forthe
exhibitors etc.
Some of the comoanies who
have teamed uo with the Embassy,
are Presmann (Thailand)
Co., Ltd., Scanvaegt International,
Peterson Beck, Norfo,
Detectronic, Danish Separation
Systems (DSS) and Keofitt.
Other Danish companies, which
will join the exhibition, include
APV, Niro Atomiser and Carnitech.
"Covering 42 square meter,
the pavilion will be quite large
and should be very attractively
located close to the entrance
(stand no.:G-14)"
"l hope and believe that especially
some of the smaller
Danish exhibitors like DSS and
Keofitt, that are approaching the
Thai Market, will benefit f rom the
initiative. For small and medium
sized Danish companies, Thailand
is not an easy market to
approach because of its distance
from Denmark and the difference
in culture and language,"
Mr. Jesper Vibe-Hansen
exolains.
"This is the first time that we
have managed to establish a
national Danish oavilion at
ProPak Asia, but since we see
a lot of activities and investment
going on within the Thai food
processing and packaging industry,
I would be surprised if we
do not participate at future
shows," he adds.
Other projects currently in
the pipeline include two reports
of relevance to Danish companies
interested in pursuing their
oppoftunities with the Thai food
and catering sector, one covering
the Thai Catering industry
with focus on business opportunities
within the hotel, restaurant
ll4 r. .lc.spe r Vibe-
Hr.trrsctt: "Mt nctl
job n'ill probabh,
be witlt u pri:ate
Dunish conl.pan\' "
and in-flight catering business
relevant for Danish exporters of
food items, and the other describing
the Thai Food Law
(FAO). Since market entry is one
of the major perceived obstacles
for Danish exoorters of food
products this overview will assist
aspiring exporters.
Finally, Mr. Vibe-Hansen is
also working on establishing a
national Danish pavilion at the
next VIV Asia in 2003 at the
Queen Sirikit National Convention
Centre. VIV Asia serves primary
producers within the agricultural
sector and is held every
second year. The Royal Danish
Embassy successfully established
a national Danish pavilion
at the last two VIV Asia exhibitions.
so if the comoanies back
uo this initiative. it will be the third
time that the Royal Danish Embassy
will pafticipate with a national
pavilion at this show.
Jesoer Vibe-Hansen is a
graduate with a Master degree
in lnternational Business Economics
from Aalborg University.
16

Forum Established
such a Club was highly regarded
and served a clear purpose.
Number of participants for the
meetings grew and in the rim of
the meetings deals were even
made between people who did
not know each other in advance,
says Jesper Vibe-Hansen. This
proved to me that the idea of
having the Club is of value not
only to me and the Embassy but
more importantly to the individual
members as well.
Judging from the turnout at
the meetings in Bangkok so far,
this definitely also seems to be
the case here. Forthe first meeting,27
out of the 30 invited participants
showed up and pafticipation
for the second meeting
grew to 32 persons.
Besides providing the members
with information from interesting
guest speakers, it is also
the intention of the Royal Danish
Embassy to use the Club as
a "launch pad" for companies
who are interested in gaining a
oresence in the Thai market.
Short product and company introductions
can easily be made,
thus providing potential impofters
with opportunities to get in
contact with motivated exporters.
Meetings in the Agribusiness
Club are likely to be held 4 times
every year and membership has
so far been free of charge.
The second meeting on May
9, 2002 was generously sponsored
by Managing Director Mr.
Arne Lovig Christensen, Carnitech
Asia Co. Ltd.
More information about the
Thai Danish Food and Agribusiness
Club can be obtained
by contacting the Commercial
Section of Royal Danish Embassy
at lel.02 213 2021
n' Vis; it eu rr l!' otctiary SlleaXt "
During this time, he also worked
as a trainee in Hongkong for the
large Swiss company Edward
Keller, which is today part of
Diethelm & Co., Ltd..
lmmediately after his graduation,
he applied for a position
as Economic Counsellor at the
Danish Embassy in Korea on the
advice of his professor.
From Seoul, he joined the
Danish exoorters' association
Danske Slagterier as Marketing
Manager responsible for the exporls
of Danish pork meat to Korea
and Jaoan.
Jesper Vibe-Hansen's next
move was to Kuala Lumpur to
fill in a newly established job
there as Sector Expert for Agriculture
and Fisheries at the
Royal Danish Embassy.
"l worked at the Danish Embassy
in Kuala Lumpur from
1996 to 1999. The position there
covered also Thailand, so I was
already familiar with Bangkok
when in 1999 | was transferred
here," he says.
So, what comes next?
"l would like to continue to
work in Asia. We have been
happy to live in Thailand, but it
could also be elsewhere. I don't
have any plans yet, but my next
job will probably be with a private
company. Here or somewhere
else." he savs.
Patcharee Lae-ya
Operrriung lFll,otrrns illor
Bungkok
l[1o n fr n r-s r
lL'dtf! [rlrtr J
Sknop:
Monday - Friday 9.00 AM. - 6.00 PM.
Saturdav - Sundav 9.00 AM. - 4.00 PM.
Tel.: 0-3571-6601 Fax: 0-3571-6615-6
17

New Lego toys in Thailand
Lego Fun Fair 2OO2 in
March introduced new
lines of toys which will
fufther expand Lego's
market position in
Thailand.
The Lego Fun Fair
provided plenty of
opportuniry for
visiting children to get
a hands on experience
with the latest models
of Lego toys.
Mr. Suvat Limptapanlop with
the Managing Director of
Central Department Store and
Mr Henrik Pedersen at the
opening of the event.
I
I
ntroducing the latest Lego
toys to Thai children and
I their families. Diethelm &
Co., Ltd., in March this year
organised a special Lego Fun
Fair at Central Chidlom in cooperation
with The Central Department
Store.
The Lego Fun Fair was
opened by Mr. Suvat Limptapanlop,
Minister of the Prime
Minister's Office and Minister of
University Affair together with Mr.
Henrik V. Pedersen, Group Depanment
Manager of Diethelm
& Co., Ltd.
In their opening statements,
both stressed the importance of
quality toys in the development
of f uture generations of Thai children.
"l am very concerned about
our children," Mr. Suvat said.
"Any toys or other activity
that may help our children stay
away from drugs has my full support,
and I also share Lego's
concern about our environment
and our need to preserve the
many species of animals, which
are facing extinction," he added,
referring to the support which
Lego offers the Sueb Nakasatein
Foundations, one of Thailand's
environmental organizations.
Mr. Henrik V. Pedersen
touched on the need of the children
to play with their toys together
with their parents.
"Lego toys can be the connecting
link between children
and their family. They are fun to
play with and an excellent oppofiunity
for parents to stay in
touch with their children in a
stimulating and creative way," he
said.
Lego toys has been available
in Thailand for over 10
years. Since Diethelm & Co.,
Ltd. took over as sole distributor
for Thailand, the market has
been expanding rapidly and today,
Lego is available all overthe
counrry.
"This year, we aim at a 1soh
growth," Mr. Pedersen says.
Mr. Chukiat Tokamolthum,
Department Manager for Diethelm
& Co., Ltd.'s Food & Special
Products Division was especially
fascinated with some of the
new Lego products which expand
the market for the famous
Danish toys from the age group
D$ cffiM cffie{ x"trMxyffirl NARRY'S HOTEL
of 5 - 12 years both downwards
and uowards.
"During the past 2 years, we
have focussed mainly on children
from around 5-12 years old,
but with some of the new lines
of products we are now changing
the target group to be both
younger children as well at older
children from 8 years and up.
Some of the toys for the older
kids are quite difficult to play with
and some even require a computer
to control, like a robocop,"
Mr. Chukiat says.
According to Mr. Chukiat,
Lego toys face a lot of competition
from toy manufacturers from
outside the country.
"Most people think that Lego
is very expensive compared with
another brand name, but when
they start thinking about the
quality, the creative design and
about the many hours their kids
will be occupied playing with the
toys and developing their imagination
and creativity, Lego actually
offers more value for their
money."
Patcharee Lae-va
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I PHUKET BRANCH:
Open daily at A am-l1 pm,
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9211 3 Taweewong Road
right next to Baan Thai Hotel
TEL: 0-79-4761-3,
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Phuket:92115-17 Thaveewong Road, Soi Dr
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19

Taking York further
"l would like to see York
Refrigeration as the clear
leader in lndustrial
Refrigeration in
Thailand,r' says lan Miller,
new Managing Director
of York Refrigeration
(Thailand) Co., Ltd.
ork Refrigeration (Thailand)
Co., Ltd.'s new
Managing Director, Mr.
lan Miller has been working with
industrial refrigeration for the
past 21 years. From 1980 to
1988 he worked with APV Hall
International(J&E Hall's) in England
before moving to work with
York in May 1 988 at their UK factory
in Basildon.
During his time with York he
has so far mainly been involved
with sales of Refrigeration Systems
to the Petrochemical lndustry
which resulted in his
move to Singapore in 1997 to
stan up a Process Systems department
for South East Asia.
"This was very successful
and we soon had a very strong
team of engineers," says Mr.
Miller, who in 2001 also took
over the aftermarket business
for York Refrigeration in Singapore.
His move to Thailand was
decided in order to reduce costs
as most of the regional projects
were located in Thailand.
"lt made sense to move the
Process Systems business
here, but the decision that I
should take over the oosition
from the acting MD Preben
Pedersen, who had done an excellent
job of putting the company
back on the right track, was
unexpected" Mr. Miller says.
As MD of York in Thailand
one main issue he would like to
introduce is the continuous improvement
principle and acceptance
of change within the company.
"l see this as the only way to
secure sustainable success in
an ever changing global marketolace
and lwould like to see York
Refrigeration (Thailand) Co.,
Ltd. as the clear leader in lndustrial
Refrigeration in Thailand."
Patcharee Lae-ya
Chamber member
offers new opportunity
I
spahan International Com-
OanV Ltd., one of the most
I recent members of Danish
Thai Chamber of Commerce,
hooes to find other members interested
in helping the company
expand its market in Scandinavia.
"We have so far been quite
successful in the Thai market,
but now we are interested in expanding
our business activities
in Europe, especially in the
Scandinavian market," says Mr.
Mian Qasim Raza, Managing
Director of lspahan International
Company Ltd.
"We are looking to export
our products in this particular
market, probably by opening our
own showroom in Copenhagen,"
he adds.
Born in Pakistan in 1957, but
educated in the USA where he
obtained his Mastdr Degree in
Business Administration, Mr.
Raza started his business in
Thailand in 1975. Apaft from his
vast experience in the field of
Oriental Carpets and Rugs, he
20
today speaks both English, Thai
and Urdu.
Over the past fifteen years,
lspahan International Company
Ltd. has been expanding its
business of importing all kinds
of handmade oriental carpets
and rugs from Pakistan, lran,
Afghanistan and Russia and today
offers a vast variety of caroets
in different sizes and colors
as well as a reoair and washing
facility for all types of oriental
carpets.
"So far, we have never had
any special trade promotion activities
targeting in particular the
Mr. Mian Qasim Raza
hopes his membership of
DTCC will bring both new
friends and business.
Scandinavian community in
Thailand, but that may well
change as our relationship with
the Scandinavian business community
continues to develop,"
Mr. Mian Qasim Raza says.
As a member of the Danish-
Thai Chamber of Commerce,
Mr. Mian Qasim Raza hooes to
work and keeo in touch with the
Danish as well as the Thai business
representatives of the
Chamber through social activities,
seminars, exhibitions, gettogethers,
dinners, etc.
"There is a lot of business
opportunities for the Danish
comoanies here in Thailand.
They can export garments,
gems, seafood including frozen
shrimps, chicken, and canned
pineapple. But so far, nobody
have thought of handmade oriental
carpets."

a
Something in
the air...
Flue gases and dust from smelting operations
- undesirable, yet unavoidable elements, which impair the cleanliness of
the workplace and the environment. This is a very good reason for you to
make sure that your dust extraction systems can cope with the situation in
which they operate
For more than 30 years, DISA has collaborated closely with the aluminium
industry. The result is a large number of installed systems, which exemplify
the fulfilment of all the demands made in respect of working conditions
and economrcs
Contact us if your problem lies in the air A well-documented and versatile
range of tried and tested products and experienced project teams form a
solid basis for a solution to your problem that satisfies all your
requirements.
This begins with an analysis of your requirements and goes right through
to the construction and completion of the solution and follow-up service
DISA - intelligent air
DISA (Thailand) Co., ttd.
23/1 10-1 13 Sorachai Building, 25th Floor
Soi Sukhumvit 63 (Ekamai), Sukhumvit Rd.,
North Klongton, Wattana, Bangkok 101 | 0
Tel. +66 2 714 3989
Fax: +66 2 714 3983 E-mail: disath@disa.co.th
wvvw.disagroup,com
DISA

Members satisfied
with the Chamber
he Danish-ThaiChamber
of commerce conducted
a membership survey in
February and March in order to
get a better knowledge about the
members' level of satisfaction
with the Chamber.
All members received a
shoft questionnaire concerning
the functions and tools as well
as the future focus of the Chamber.
1Q% of the members took
the time to answer the questions
and generally they expressed
their satisfaction with the work
of the Chamber.
Asked about the number of
functions per year, 70% of lhe
respondents expressed their
satisfaction with the current
level. Only 20% tell there were
too many and 1 0% thought there
were too few.
When asked which of the
tools provided by the Chamber
they used, more than 507" responded
that they used all of
them.
The magazine Thai-Danish
Trade News and the Chamber
website on www.dancham.or.th
scored equal points in usefulness.
The Membership Directory'Denmark
in Thailand' was
used by 80% ofthe respondents
and all of them used the "Legal
Updates" published on the website
as well as mailed out.
Finally the members were
asked to give their comments on
the future focus of DTCC as well
as any general comments they
may have.
Some of the remarks were:
a Promote closer relationship
between members
a Become more business oriented
o A very active Chamber
. Maintain the quality
The DTCC Board would like to
thank the Members for the valuable
information and guidelines
for the future.
www. dancham. onth, - the
relatively new website of the
Danish-Thai Chamber of
Commerce - ranked high in
the members' rating of the
usefulness of the tools
provided by the Chamber.
ft
BECOME A MEMBER OF THE DANISH.THAI CHAMBER OF COMMERCE.
Contact Name:
Company name:
Address:
Telephone:
Fax:
I frn ,n this coupon to receiveJitrther inJbrmdfion and aJutt applicationJbrmJbr membership
ll-
22
Mail or fax the coupon to:
Danish-Thai Chamber of Commerce
14021214th Fl., Glas Haus
1 Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110
Tel.: (66) 0 2661 7762
Fax: (66) 0 2661 7764-5
E-mail contact@dancham. or.th

er'3i
1lr. 1,, l'J
-{= --J J
Michael Moriegoard
Ziirich
"Det gar De"
Mccl allc investcringcr folgcr hib, dromme og forventninger hos den enkelte investor.
Det ved vi. Derfor fokuserer vi hos Jyske Bank Private Banking ph, at De altid
opleverhzjt engagemcnt fra Deres personlige rAdgiver. Vi tager os tid til at
srette os ordentligt ind i hver enkelt investors individuelle forhold og forventninger.
Vi titbyder en omfattende rrekke af investeringsvarktaler i form af internationale
aktier, investeringsforeninger, obligationer samt investeringslAn og aftalekonti. De
fAr Deres egen personlige rAdgiver, der vil vejlede Dem i Deres investeringer med
udgangspunkt i Deres forhold og forventninger - diskretion er en selvfzlge.
Oplev en personlig rAdgivning, der er ligesA unik, som De er. Kontakt mig allerede
i tlag: Michael Mariegaard, telefon: +41,13687337, e-mail: mariegaard@jyskebank.ch
Private Banking
Jysl.,' ll,rnl. (1., lrrvciz), I'r'ivatc Banking, Wasserwerkstrasse 12, Postfach, CH-8035 Zirich, Schweiz,
tr.lr.l'r r r ,l | | '.\68 7373, fax: +41 1.368 7379, e-mail: jyskebank@jyskebank.ch
www.ibpb.com

tlllr
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*
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By placing an order for 23 new Airbus aircraft, we embarked on the biggest expansion in our history. lt
confirms our commitment to providing customers with the services they expect from a fully-fledged
intercontinental airline.
Our new Airbus 4340 and A33O aircraft brings new levels of comfort and convenience for our
intercontinental passengers. The benefits include wider seats, better sound comfort in the cabin and an
individual choice of inflight entertainment. Business Class passengers can help themselves to food and
beverages from a buffet and their meals are served on exquisite new tableware supplied by Royal
Scandinavia. We also introduce a new class, Economy Extra, offering flexibility and a higher lever of comfort
than Economy Class.
The upgraded Economy Class feature designer seats with adjustable neck-rests and foot-rests. Every seat
is equipped with an individual video monitor featuring 12 channels showing current movies, 9 popular
games, a landscape camera and 18 sound channels.
Our expansion offers you new planes, new places to fly and new products.
Welcome onboard.
www.scandinavian.net
It's Scandinavian
A srAR ALLTANoE veveen oft-