Thai-Danish Trade News - January 2003

Danish Th
o. { January 2003
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Thai-Danish Trade News is published and
distributed to selected Thai and Scandinavian
business executives and officials with an interest in
Thai-Danish relations by Danish-Thai Chamber ot
Commerce, Foyal Danish Embassy and
Scand-Media Corp., Ltd.
@
Danisi-TlEi Ghambel of Commerce
1402/2'l4th Fl , Glas Haus
1 Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10'110
Tel : (66) 0 2661 7762 Faxi (66) 0 2661 7764-5
E-mail: contact@ dancham orlh
PrGidont
Mr, Tom Sorensen
Tel.: (66) 0 16567497
E-mail: toms@loxinfo co,th
Uice-PGident
Mr Axel Blom
Scandinavian Airlines System
Tel,: (66) 0 2260 6252 Fax: (66) 0 2260 6269
E-mail: del.blom@sas se
lloasurul
Mr Soren Presmann
Presmann (Thailand) Co, Ltd
Tel.: (66) 0 2962 1151 Fax: (66) O29621152
E-mail: soren@presmann co th
Pregnmme Comitlm
Mr. Prasansak Suwanpotipra
Danfoss (Thailand) Ltd.
Tel : (66) 0 2379 9800 Fax: (66) 0 2379 9801
E-mail: prasansak@ danloss,com
FoEign Chambe6 Gmdinating Gommlttoc
Mr Preben Hjortlund
Schmidt BioN,ledTech (Thailand) Ltd
Tel.: (66) 0 2643 1330-9 Fax: (66) 0 2643 1340
E-mail: preben @schmidtthailand com
Mcmbe6hlp Cmitt6 (Chaiman)
lvlr Peter Linnemann
Maersk Bangkok Branch
Tel : (66) 0 2752 9000 Fil: (66) 0 2751 9575-8
E-mail: thamng@maersk com
ilsmbolship Gommlttee
Mr, Vitoon Le{ort
VL Intertrade Co , Ltd
Tel ; (66) 0 2541 6043-7 Fd: (66) 0 2541 5786
E-mail: vitoon @ likeitcollection com
PB Gommittee (chaiman)
Mr Jorgen lb Hedes
Sun Paratech Co , Ltd.
(035) 221 010-8 Fax; (035) 221 019
E-mail: floorings@access inet co th
PB Committec
ML Allan Jensen
APV (Thailand) Ltd
Tel : (66) 0 2367 5341 -6 Fax: (66) 0 2367 501 9
E-mail: ajensen@apvco uk
Ex Otticlo
Floyal Danish Embassy
Tel : (66) 0 2213 201 2#17 Fax: (66) o 2213 1752
ExHliw Directol
ML John Svengren
Danish-Thai Chamber of Commerce
Tel : (66) 0 2661 7762 Faxi (66) 0 2661 7765
E-mail: contact@ dancham olth
Royal Danish Embasy
Commercial Section, 10 Soi Attakatn Prasit
Sathorn Tai, Bangkok 10500 Thailand
Tel : (66) 0 221 3 2021 -5 Faxr (66) 0 22 1 3 1 752
Ms llne Hylleberg
Commercial Counsellor, Head of Section
l\,4r Attakorn Saropala, Senior Comm Officer
Ms Srisuda Vilyalai, comm Ofiicer
Glaphlc Pmdrciion & ttladcllng
Scand-MediaCorp Ltd
4/41-42 Moo 3, Thanyakarn Village,
Ramintra Soi 14, Bangkok 1 0230
Tel : (66) 0 2943 7t 66-8 Fax: (66) 0 2943 71 69
E-mail: scandmedia@ scandmedia com
Tom Sorensen
Presldent
Danish-Thai Chamber of Commerce
You be the judge!
lltT he web site www.dancham.or.th i page amongst
members of the Danish - Thai Ch
offers the most
I comprehensive access to informat
hen doing business
in and with Thailand."
This was how we saw the future, the vision, when we more than two years ago set out to
create the Chamber web site. Are we there yet I wonder? From the web statistics we know
that 9,400 pages have been viewed so far, that some 1,000 visits per month are made and
thatT2k of the visitors are from Thailand followed bv 11% from Denmark.
The purpose of the web site? This is how the mission statement looks like:
"The Danish - Thai Chamber of Commerce web site provides and suppotls its members with
a por.tal to the world wide web and through that electronic access to up-to-date news and
information on matters concerning business and trade between Thailand and Denmark."
In other words this is the web site you should not miss. lt is the site of comprehensive and
useful information when doing business in and with Thailand. Just check out this features
available on www.dancham.or.th :
Present Your Gompany
All members are encouraged to let the Chamber office know their latest news such as new
appointments, promotions, product launches, office moves, sales results, awards received
etc. To send your news and photos, email contact@dancham.or.th
Legal Information
All members receive legal information by snail mail but newsletters are also available on the
web site. Check the menu "Business in Thailand"
Coming Events
A brief listing of the next important events coming up. Made for you.
Mini lnterviews
Introducing one member after the other. You will always find the current one on the opening
page but can still find all previous interviews under Members. Look for the signature [Read
Mini Interviewl.
Real Time Information
Up to date rate of exchange, the Bath to USD, DKK and Euro respectively. The SET index.
Before leaving for the airpofi check if the flight is on time, just click on Arrival and you are online
with the Airooft Authoritv.
lmportant Links
Easy access to other relevant web sites. Move the mouse over e.g. Business in Thailand,
and a world of unique sites opens up. Sites like Board of Investment, Customs Depaftment,
Legal Updates, Revenue Depafiment, Kompass and so many more.
Tom Sorensen
President
PS. Would you like to set your Home Page to www.dancham.orth ? Just click the Home Page
icon (left side) on the www.dancham.orth , confirm by clicking Yes.
3

IxTERNATToNAL
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PA HgnLUFSHoLM KosrsKoLE
Ex INTERNATIONAL STUDENTEREKSAI,aET$-",*
MED DANSKE P.iaDDER
Pnrs pn. An lzoorTzooz;,
Pnrsrnuec roR INTEnNATToNAL
Herlufsholm Skole tilbyder
bAde Den danske Studentereksamen
og Den internationale
Studentereksamen
- International Baccalaureate
(IB). Dansk studentereksamen
er tre-irig, mens IB er en
engelsk to-irig uddannelse,
der aldersmessigt er placeret
sanunen med 2. og 3. 9.
Som indgang til IB har
skolen en pre-IB klasse, som
svarer til 1. g matematisk,
hvor undervisningen ogsA er
tilrettelagt pA engelsk.
GnuilosrolE oc GYMNASTUM
Kosrnrnv, KR.71.800,-
BRccRrnuREArE (IB) En
KR.31.200,-
PnE-IB: Kn.87.400,-
KoNre<r os - sA sENDER vr rN-
FORMATIONSMATERIALE OM KOST-
SKOLEN OG VORES UDDANNELSER
Hr,nrursnouu
Grundlagt 1565
Klaus Eusebius Jakobsen
rektor
4700Nastved
Tlf. +45 55 75 3500 Fax + 45 55 75 35 74
IB-fax + 45 55 75 35 75
e-mail adresse: rektorkontor(a)hcrlu I sholm.dk
Eller rektor privat telclbn + 45 55 75 35 25
Bnsoc os pA srol,EN ELI.IR rA lN'l'tirrNnrrer
www.herlufsholm.dk

Thailand calls
on Danish
biotech
expertise
Thailand has called on
Danish expertise to
assist with its DKK 1.5
billion (USD 210 million)
science park north of
Bangkok.
Researchers from the big Danish
food ingredient company
Chr. Hansen have been asked
to construct a "wish list" for building
a state of the art biotech
laboratory and fermentation
olant. Two researchers from the
company, Per Stroman og Peter
Ssrensen, have now completed
the project.
The equipment inventory
they have compiled will cost an
estimated DKK 150 million and
the Thai authorities are currently
considering the proposa..
- Thailand normally earmarks
up to DKK 80 million each year
for food research, the most important
areas being black tiger
prawns, chickens, sugar cane
and rice. The new science park
is located 70 km nofth of Bangkok
and covers an area of aoproximately
32 hectares.
Foreign
investors
focus on
Denmark
More than 30% of the 420 largest
non-stock quoted companies
in Denmark are foreign owned.
The 420 comoanies collectively
provide 116,000 jobs in
Denmark, and generate an annual
turnover of DKK 257 billion
(USD 36 billion)with a combined
equity of DKK 47 billion (USD
6.6 billion).
Meanwhile, Copenhagen
Stock Exchange has revealed
that foreign investors hold 26"k
of the shares in companies
traded on the Danish bourse.
Major players include US pension
funds, UK investment funds
and Swedish private investors.
Ecco
shoes
a Royal
gift
er Royal Highness
Princess Soamsawali
was recently presented
with a pair of fashionable
and comfoftable Danish
ECCO shoes by Mrs. Cristina
Helweg Larsen, wife of Danish
Ambassador Ulrik Helweg
Larsen. HRH Princess Soamsawali
received the shoes at a
ceremony held at Seacon
Square organized by Y.W.C.A.
ECCO shoes last year enjoyed
one of its most exciting
years in Thailand so far with the
opening of several exclusive outlets
and at the same time a significant
expansion of the produc-
529 Norwegians, 311 Finns,
1282 Swedes and 783 Danes.
The year before, the numbers
were 626 Norwegians, 500
Finns, 1437 Swedes and 1091
Danes.
The number of Scandinavians
applying for permanent
resident status in Thailand were
last year lead by the Danes. By
the deadline in December, nine
Danes had applied for permanent
resident status. Eight
Danes already were given the
attractive status which puts an
tion at the factory in Ayutthaya.
This year, the expansion is
scheduled to continue with
more new shops to open also
outside the Bangkok Metropolis
area.
Declining number of
Scandinavians in Thailand
he number of foreigners
from Denmark living in
Thailand declined last
year along with the other Scandinavian
foreigners when comoared
to 2001.
The total number of Scandinavians
classified by the Thai
immigration authorities as living
in Thailand went down from
3654 oersons in 2001 to 2905
persons in 2002, a drop of 20
oercenl.
By year end2002, the immigration
police's record showed
The company grew by the
end of last year out of itg previous
offices on the 23rd floor in
the CP Tower on Silom Road
and has now moved to its new
office on the 15th floor of the
Sathorn Thani Building on North
Sathorn Road.
At the same time, XponCard
has increased its staff with two
new key persons on the team,
Mr. Janus Kjems Nielsen as
Key Account Manager and Ms.
Chatuporn Sopitkul as Sales
Coordinator.
end to all visa trouble and excludes
them from the list of foreigners
employed by the company
they work for.
Three Swedes applied last
year for this status which six
Swedes already have obtained.
One Norwegian applied and
three Nonregians already have
Dermanent resident status. One
Finn aplied and one Finn already
has this status.
Gregers Mo/ler
XponCard expanding in Thailand
oonCard International
(Thailand) Ltd. is ex
panding its card business
in Thailand.
XPonCard's oroducts include
SIM cards for the telecommunications
industry, credit
cards for the bank and financial
sector, loyalty cards for chains
of multiple stores and department
stores. lD cards. authentication
cards and membershio
cards. The product portfolio includes
also magnetic strip cards,
smart cards and chio cards.
"Mr. Nielsen is very experienced
in the SIM industry and
coming f rom a similar position at
XPonCard Denmark A/S while
Ms. Sooitkul has considerable
project management experience
and comes from a similar oosition
at NDC (Thailand). Ltd,"
says Mr. Bent Bjorlin Hansen,
General Area Manager for Xpon-
Card International (Thailand)
Ltd.
5

-Y
Danish Pavilion at
ProPak 2003
he Royal Danish Em
bassy in Thailand will
again this year organize
a Danish oavilion at ProPakAsia
2003, South East Asia's leading
annual food processing and
packaging.
The show offers four days of
business talks with new customers,
nursing of old contacts and
networking with other Danish
companies active in the market.
"We target padicipation of 8-
10 comoanies from Denmark as
well as subsidiaries from Thailand,"
says Commercial Counsellor
Mrs. Tine Hylleberg and
Agricultural Counsellor Poul
Skov-Petersen.
ProPak 2003 takes place on
28th - 31st of May 2003 at the
Queen Sirikit National Convention
Centre in Bangkok.
"We rely on the general promotion
of the exhibition to relevant
target groups to be undertaken
by organizers," says Commercial
Counsellor Mrs. Tine
Hylleberg and Agricultural Counsellor
Poul Skov-Petersen.
"However, we will also use
our own network to invite any
specific target group or people
in Thailand as well as the network
of our colleagues in the
commercial departments of the
Royal Danish Embassies in Malaysia
and Singapore to invite
people outside Thailand which
the participating companies
deem relevant," they add.
The Royal Danish Embassy
in Thailand has already excellent
relations with The Federation of
Thai Industries, Board of Trade,
and relevant Trade Organizations
such as the Thai Packaging
Association and others and
plans to draw on these contacts
to oromote the event.
The Embassy will take care
of all coordination with the exhibition
organizers. All communication
and requests regarding
the pavilion will therefore conveniently
take place directly with
the embassy.
The minimum stand will contain
a front desk, a meeting
table, three chairs and a power
socket. Apart from this, there will
be a number of shared facilities
such as telephone line, Internet
access, refrigerator, coffee machine
etc.
The embassy can also provide
assistance with communication
with customers who only
speak Thai. And for shofter periods
of time staff from the embassy
will also be able to watch
the company's area.
During the event, a reception
will be held in the garden of the
ambassador's residence where
participating companies may invite
oartners and customers at
.a small extra cost.
The typical stand will be 9
square meters. The actual cost
for each company will be calculated
on the number of souare
meters actually requested by
eacn company.
Another option is to participate
only with a company brochure
at the Embassy's brochure
stand at the Pavilion. A
presentation on CD-Rom to be
shown using a projector during
the event could also be an ootion.
This could save time and
cost for comoanies with limited
resources and budget.
Companies opting for this
will receive a post-event report
including a list of interested companies
from the region for further
direct contact.
The cost for this option is
5,400 Danish kroner - equivalent
to eight hours of 675 kroner
per nour.
For more information and
online sign up, please visit the
ProPak invitation on the homepage
of the Royal Danish Embassy
at http://www.denmarkembassy.or.th/com
mercial/
propak.htm.
Fact Box
The number of industry visitors
to ProPak has increased
year on year and in 2002,
when the Danish Embassy
also organized a national
pavilion, the numbers totalled
some 15,500.
There were 1,239 international
visitors to the exhibition
primarily from Singapore, Malaysia,
Indonesia, the Philippines
and Vietnam. Among
the exhibitor, 114 were local
comoanies while 251 were
overseas companies from 26
countries.
The exhibit orofile includes
among others:
o food and non food orocessing
machinery
o food and non food packaging
machinery
o printing & packaging materials
o canning & can making
o bottling technology
o brewery & beverage technology
equipment
o meat processing & packagrng
o machinery for processing
and producing packaging
Denmark in
the top 10
most "global"
countries
The A.T. Kearney/Foreign Policy
Magazine Globalization Index
2003 released in early January,
shows that Denmark is continuing
its advance in the league
table's too 10.
This yea/s 6th place is two
places up on last year and five
places up on 2001. For the second
year in a row, lreland took
the top slot as the world's most
"global" country, followed by
Switzerland, Sweden and Singaoore.
nThe US claimed 11th
prace.
The Globalization Index
measures economic, social, political,
and technological integration
in 62 countries representing
85% of the world's population
and more than 95% of world
economic outout.
Danish
exporters
optimistic
Danish exporting companies
believe in an increase in their
export in 2003. ln a survey conducted
by the Danish daily
Jylland-Posten and PLS Rambo
lls Ekspodbarometer, the majority
of the companies expected
their exports to gradually increase
during the year to come.
In the comorehensive survey,
the companies were also
asked which tax or duty alleviation
would in their opinion be of
most benefit to their export.
About one third said lowering
the general corporate tax
level would help most, while 20
percent pointed to a lowering of
the mid-level tax in the progressive
Danish tax scale and 13
percent said a lowering of the top
level would benefit exporting
companies most.
"lt's a surprisingly high share
of the respondents who point to
lowering of the general corporate
tax level as most beneficial,"
says Per Nielsen, Confederation
of Danish lndustries in a comment
to the findings.
6

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weekly flights to Singapore and daily flights
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Flights from Bangkok
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7

Ada Food introduced
Lurpak Spreadable
he introduction of Lurpak
Soreadable butter in
South East Asia has significantly
expanded Arla Foods
markets in Singapore and Hong
Kong. In Singapore, where the
product was introduced five
years ago, the groMh has been
50 percent over the past three
years.
The same trend is also seen
in Malaysia and the Philippines,
where the new product has been
on the market for about a year
In Thailand, the product was
introduced during the second
half of last year and also hows
promrsrng srgns.
This year, Mr. Lars Moller
Henriksen, Arla Food's new Regional
Manager based in Kuala
Lumpur, will launch the prere it
shoduct in China and Taiwan.
"We usually focus on consumer
promotions in maior outlets
for our products. This way,
we reach the most ootential consumers
directly," Mr. Henriksen
explains.
When Lurpak Spreadable
was introduced in the UK, it
boosted Arla Foods market considerably.
With sales of t65M
just 5 years after it's triumphant
launch, the product has also
been heralded as arguably the
most successful new product
introduction ever in the BSM
market.
The second most popular
product group for Arla Foods in
Asia is cheese, where the
strength of Arla Foods is in particular
its broad product range.
"A general trend in this market
is the shift in consumer preference
from the processed,
slice-wrapped kinds of cheese to
natural cheeses where we are
stronger. Our Havarti cheese is
sold in slices, but it is still genuine,
natural yellow cheese which
consumers otherwise mostly
slice themselves," Mr. Henriksen
exolains.
"Sales volume within cheese
is still limited, so a broad range
of products is needed to be
present in the markets," he adds.
Lars Moller Henriksen joined
Arla Foods eight years ago and
was in his latest capacity resoonsible
forArla Foods markets
in Middle East and the Balkans.
His oromotion to head the regional
office in KL is his first posting
overseas. He succeeded in
Seotember 2002 Mr. Jens
Tamdrup who after six years in
KL left for Denmark where his is
today working with one of Arla
Foods subsidiaries.
"We have a good tradition in
Arla Foods that we always go on
a "farewell and hello"-round together,
so Jens and I managed
to meet all our main distributors
in the region before he left," Mr.
Henriksen savs.
Arla Foods met with
Thai distri butors
Arla Foods regional
manager Lars Moller
Henriksen met with the
company's distributors in
Thailand on the occasion
of the Danish-Thai football
match on Tuesday
28 January.
Arla Foods' Lurpak
brand is one of Denmark'
s main football sponsors.
From left: Wchien Jarttkasetporn, General manager oJ East
West Trading & Agencies Ltd. Part., Lars Mpller Henriksen,
Agricultural Counsellor Poul Skov Petersen and Somboon
Kunakornkittiphol, Sales Manager for East Wedst Trading.
Danish
architects to
design
Chinese city
Aarhus-based architects Msller
& Granborg have won an international
competition to plan an
entire city on the Silk Road in
northern China. The firm, which
worked in close collaboration
with the Chinese town planning
company Zhonghuatian Plan &
Design Research Institute and
P.R.C. in Beijing, has netted a
USD 80,000 prize and a wealth
of new opportunities. Moller &
Gronborg will now open an affiliate
office in Beijing.
The planned site of the city
is on an ancient trading route
fringing the Gobi desert, and is
an area of considerable historical
interest which already attracts
800,000 tourists annually.
Over the next 30 years a vibrant
metropolis with a giant fresh
water lake, parks, green areas
and model farms will rise from
the currently bare and barren
landscape, becoming home to a
population of 300,000 people.
Denmark's
business
angels survey
The Danish Growth Fund has
conducted a survey of Denmark's
"business angels", capital-strong
individual investors
looking primarily for opportunities
in entrepreneurial start-ups
and early growth phase compantes.
A survey of 76 business angels
revealed that collectively
they have around DKK 600 million
(USD 78 million) in investment-ready
cash.
The Danish GroMh Fund estimates
that there are around
1,700 business angels in Denmark,
who annually invest up to
DKK 1.7 billion (USD 220 mil
lion) in non-stock quoted companres.
The average business angel
is a man in his late 40s with
around DKK 20 million (USD 2.6
million) in available capital.
I

n s P |TA L']:":,::::::"]i: H?l:l: ::"T1"=.:
vt\
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For more information, please contact Scandinavian coordinator:
Ms.Kjersti Michaelsen at tel. 0 2310 3460. IMC 24 Hrs. 0 2310 3102
International Medical Center, Bangkok Hospital
2 Soi Soonvijai 7, New Petchburi Road, Bangkok 10320, Thailand
E-mail: kjerstiM@ bgh.co.th Website: www.bangkokhospital.com
9

GPV expanding r again
GPV Asia today employs
some 2OO people and
new talented people are
often recruited among
trainees from the
technical college in
Samutprakarn.
PVAsia (Thailand) Co.,
Ltd. has as of January
1, 2003 taken over production
of all hardware for the
railway passenger information
system of the Danish company
Focon Electronic Systems A,/S in
Sonderborg, which is a part of
the Mark lV Group, an international
transport business with its
head office in Canada.
According to Birgit E. Bader,
Focon's Purchasing Manager,
the main reason for choosing
GPV was that the Group could
provide a complete solution with
production both in Denmark and
in Asia:
'The GPV Group is the only
player in Denmark with skills in
the areas of electronics, mechanics,
plastic moulding and
foil keypads," she says.
"lt is the only player that can
provide a complete solution. We
were also attracted by the reliability
that stems from parallel
production in Denmark and the
Far East. Outsourcing production
makes high demands for
skills sharing and development,
so it is important to choose a
paftner who can offer global cost
optimisation through e.g. production
in the Far East."
For GPV Asia (Thailand) Co.,
Ltd, the order is yet another milestone
in its impressive expansion
since the company was first
established in Thailand less than
five years ago based on an
outsourcing contract with ABB
Thailand. The factory was
placed within the compound of
ABB in Bangpoo Industrial Estate
some 40 kilometres from
Bangkok and it was from the
very start agreed that GPV Asia
should as early as possible expand
its client base to rely not
only on the ABB contracl.
This independence was realized
already within the first two
years and the factory has since
moved to larger premises within
Managing Director Hans
Danielsen, GPV Asia
(Thailand) Co., Ltd.
the ABB compound, where the
layout of the 7,500 square
meters production area has
since been adjusted several
times to accommodate the dvnamic
growth.
Today, the company is capable
of producing basically everything
within the product range
of the five Danish factories, and
while the production was initially
based on used machinery from
GPV in Denmark, the company
has today brand new machinery
equipped with the latest computer
based control system including
a complete production
line for electronic components.
One of the pleasant experiences
has been the ability of the
company to attract highly skilled
and motivated workers. Managing
Director Hans Danielsen told
visiting Danish journalist Henrik
Houtved in a recent interview for
Jern og Maskinindustrien, the
leading Danish magazine forthe
metalworking industry, that GPV
Asia today employs some 200
people and that new talented
people are often recruited
among the trainees, which the
company receives from the
nearby technical college in
Samutprakarn.
"lt's a win-win situation," Hans
Danilsen says.
"The machinery at the technical
college is generally old. So
at our factory the students get a
chance to get acquainted with
the latesttechnology. And we get
a chance to be the first to offer a
student a contract if we spot a
particular talent."
Last year, the GPV Group
entered a new area when signing
a 10-year contract with the
American weaoons manufacturer
Raython Electronic System.
The value of the contract is
700 mill. Danish kroner and offers
an opportunity for the Group
to enter the highly demanding
area of aerospace technology.
According to the contract,
GPV will produce components
for dummy missiles used in
simulated attacks by fighter jets
and the production of some of
the components are likely to be
placed in Bangkok.
In recent months, the GPV
Grouo has also extended its capacity
through the acquisition of
two additional factories, according
to the newsletter Quartal of
the GPV Group. The two new
factories are GPV Components
AS in Norway and GPV Electronics
AG in Switzerland. According
to the newsletter it was
in both cases simply a question
of taking existing working relationships
a large step further in
the direction of strategic partnerships
with the emphasis on
large-scale outsourcing commissions,
the news letter.
GPV Components AS in
Skien, Noruvay, was previously
one of ABB's component factories
with a staff of 90, manufacturing
and assembling mechanical
components for ABB. The
acquisition of this unit appreciably
reinforces the GPV Group's
capacity for manufacturing large
batches. Deliveries to ABB will
continue from the factory in
Skien, which commands 9,100
m2 of hi-tech oroduction facilities.
GPV Electronics AG in
Mumliswil, Switzerland is joining
the Group as result of a longstanding
working relationship
with the Danish company Esko-
Graphics A/S. The working relationship
between the GPV
Group and Esko-Graphics A/S
has undergone development
which has resulted in the GPV
Group taking over a number of
activities. The deal also involves
the GPV Group taking over a
small number of employees in
connection with the production
of scanners in Denmark.
Gregers Mol/er
W2's lead singer Michael
Brandt with the MC oJ the
night, Jennfer Sue and dz
cards owner and CEO Jorgen
Schmidt.
TV-2 in South
East Asia
The Danish rock band TV-2
kicked off their South East Asia
Christmas 2002 Tour with a
great concert in Bangkok on
Wednesday 11 December 2002
at the Sheraton Grande Sukhumvit.
Close to four hundred
Danes and and Danish related
Thais cheered and rocked the
night away under the spell of the
charismatic lead singer Steffen
Brandt in the Ball Room of the
hotel.
The conceft in Bangkok was
a magnificent Christmas gift
lrom dz Card's CEO Mr. J?rgen
Schmidt to the Danes in Thailand.
In Singapore and Malaysia,
other local sponsors joined
dz Card to make it possible to
offer tickets at a very attractive
price. In both cities, the event
was practically sold out.
New
international
school in
Aarhus
Aarhus municipality in Denmark
is to ooen a new international
school. The new school will be
financed by Aarhus municipality
with contributions from the business
community and higher educational
institutions.
In addition, parents will pay
a modest monthly sum. The
school is scheduled to open this
summer.
10

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t1

:7
Becoming chicken farmer in the laid back Thai
province of Buriram was never part of Henning
Gajhede-Sorensen's career Plan.
Text and photos: Christer Nilsson
"! ctirr.t.;:;tti 1. !it.i:; i.u'tr!
r;f lifc irttti tlr.riir: it|:t;lt,:
; o liI L: I t :t; t t l ry t.t i r: !
(' tt v t tdt;tli t ( t!! i1{: i?. i I
r.lttr,; n,t! iit.'!llr:r lnc t.tt
tt!1.." ';rr', :; ![enrtittit,
L'u f hr:tlc- !:'t:t'r:ntr: tt.
"Had anyone told me that three
years ago I would just have
brushed it aside as a crazY idea,"
says Henning about his current
occuoation.
But here he is.
And the farm, aptlY named
Ghor Gai Co Ltd after the first
letter in the Thai alphabet- Ghor
Gai means chicken - is a healthY
business that keeps Henning,
his Buriram wife Darunee and
the 20 odd staff busy allthe time.
Three factors made him take
the chicken farmer route: love,
a lob offer he didn't like and inspiration
from a SingaPorean
chicken farm entrepreneur.
"The idea came uP when I
worked at Nakornthai Steel Mill.
A Singaporean supplier had told
me about his investment in a
chicken farm. My workplace was
in financial difficulties and aPproaching
bankruptcy. At that
time I got a job offer in the US.
But I had been there once and
never really liked it so I looked
at other ootions. That's when I
decided to invest in a chicken
farm. Now,
my wife is from
Buriram, and that explains
why I ended uP here!
His only qualification to enter
the poultry industry is the childhood
years in the Danish countryside.
"l am used to this kind of life
and quite like the solitude and
quiet environment here. lt does
not bother me at all. But exPerience
of chicken farming before
this? No, nothing."
Henning Gajhede-Sorensen
is no stranger to different cultures
either. Since graduation
1988 as Piping Engineer, he has
worked abroad all the time. In
Greenland, UK, US, Sri Lanka,
the Maldives, Sweden and Thailand.
The chicken adventure began
with a miscalculation.
Henning went for a traditional
Thai ooen-air house to raise
chicken.
"lt never worked out. So I
decided to build a modern
evaporated cooling and humidification
farm instead, short
named an "evao farm"."
All equipment but the water
filled cooling pads, which are
manufactured on US license in
Thailand are imported. The fans
come f rom Holland, the engines
from Germany and the water
system isAmerican. WhY not local
or regional machinery?
"We work with livestock. Our
equipment must run 24 hours a
day. Domestic and Asian manufactured
equipment don't last,"
, you can raise 7 - B
says
Henning.
"Producchicken
per square meter
without problems. But in a modern
evap facility some 12-13
chicken can share that samo
area."
In high tech chicken farming
it is absolutely critical that your
equipment does not break down.
"Young chicken, uP to 25
days old, can take quite long
breaks with no functioning cooling
system," says Henning." Bul
if the birds are any older thoY
start die from heat chock aftor
half an hour without a Proper
cooling system. So you see whY
I wont jeopardize the farm and
livestock by savings on cheaPor
but unreliable equipment. I havo
seen other chicken farms thal
brought in cheap machinery and
went bust later."
Currently, Ghor Gai farm In
raising an average of 105 000
chicken, in eight evap long
houses, on a 20 rai area. They
do also run a smaller, 35 000
chicken, farm in ChaiYaPum.
"ln this area there are aboul
three farms of the same or big'
ger size as ours."
ls there any Danish connection
in this venture excePt You?
"Not really. Well, some of tho
cold storage containers from
Pak Chong to the Port como
from Maersk, but that is the only
Danish connection!"
"l had sme negotiations to
obtain financing from lFU. But
we never got anywhere. This le
a Thai company with a Dane In
it. Only Danish owned comPanies
qualify," adds Henning.
All chicken from Ghor Gai ls
exported to EU, JaPan, Korea
and Singapore.
"They are exported indirectlY
through the slaughterhouse we
12

use in Pak Chong. That is part
of a group that also supply
hatched chickens and animal
feed to us, so we are one link in
a total chicken farming production
concept."
As much as possible of the
waste and other by-products
from the chicken farm are recycled
or sold. The chicken manure
is for instance collected and
packed in sacks and sold as fertilizer.
"Farmers in Ubon buy it for
fertilizer in sugar cane farms,
rubber tree plantations and various
vegetable farming projects.
I have played with the idea to
treat the chicken manure and
create a better fedilizer product.
There are ways to do that, and
make more out of the dung, but
I have so far not had the time."
Then there is "recycling" of
dead chicken. Some birds in a
flock will die in the chicken
houses for various natural reasons.
"We just remove the feathers
and chop them up. Then we
feed them to our fish! | began
experimenting this yearwith catfish
and now have two ponds on
the farm with some 40 000 fish.
lf you substitute traditional fish
feed with chicken meat you
make substantial savings and in
the end come up with cheaper
fish to the consumer. lt is only
for the first month of the fish' life
we must feed them with traditional
fish feed. After that they
can eat chicken meat. We will
expand the fish farm to around
250 000 fish during 2003."
Clever usage and successful
sales of by-products is likely
to helo make the THB 15 - 16
Million chicken farm investment
a really good business.
"Normally the payback period
would be 3-4 years but we had
some problems lastyear with a
slaughterhouse, which caused a
loss. Since we changed to the
current slaughterhouse it is business
as usual again and we are
right on track," says Henning.
re Kru e-4&&g_&h$re
The birds at Ghor Gai are the
traditional 'white ltalian' used
world wide in chicken farming.
Henning says each bird yield an
average 5 Baht profit.
But to get there you must run
a fault free farm with no glitches.
"These chicken have a lifespan
of 49 days from hatching
until they reach the slaughterhouse.
lf you miss one day of
harmonious growth, the birds
grow 60 gram per day, you lose
money. Livestock are sensitive
to many things. Chicken react to
noise, rain and temperature
changes. And feeding has to be
exact, nottoo much, and nottoo
little. And each flock of chicken
is different. You need good,
knowledgeable staff to treat the
birds with success."
The biggest risk in the production
chain, as Henning sees
it, is not an outbreak of disease
but human error.
"lf you keep the house clean,
have functional equipment and
manage it well there are no real
risks. lf you have an outbreak of
disease it is always caused by
numan error.
Faulty equipment is another
risk. That is why I rather pay
more for good equipment than
take a cheap option that may not
last."
Electricity supply is backed
up with a generator that turns on
automatically if the power is cut
for any reason. And the plastic
side covers on all chicken
houses can be winded down by
hand to let the wind blow in if
worst comes to worst.
"We also have our own ten
wheeler truck to secure deliveries
of animal feed and transoort
of chicken to the slaughterhouse.
Being dependent of
somebody else for that would
jeopardize the business. Our
chicken consume 18-ton animal
feed per day from when they get
35 days old. We cannot afford
to lose one day because of
somebody else' s fault to deliver."
What is your forecast for Ghor
Gai during 2003?
"lt seems to be pretty good
times for chicken farming. We
have had problems with new EU
regulations being enforced in
2002. Thal disturbed many
smaller farmers but we exoerienced
fewer problems, as we
were well prepared. The EU has
a set of standards for chicken, it
is a long list of requirements, and
you must meet all of them to be
able to trade with the EU. I have
many opinions about the new
EU regulations, why they have
come about, how they treat Thai
chicken consignments, the payment
terms Thai farmers must
take, but I guess we have to live
with these EU's rules whatever
I or others say," says Henning.
Are there opportunities for
more Danish agribusiness entrepreneurs
here in lsan?
"Forget it if you don't bother
to learn the language and the
culture! lt is difficult enough without
those factors. But there are
plenty of opportunities to utilize
the land better. Most of the farm
land is laid out as rice farms and
used only four months a year
and lie idle for the remaining
eight months."
"There are some attempts to
change this. Some have ventured
into watermelon and cauliflower
farming in the "off-rice"
season but they are not many,"
says Henning Gajhede-Sorensen.
1. Everything is used,
Even the chicken manure
is t'ollected and packed in
sacks and sold as
.fertilizer.
2. Electricity supply is
backed up with a
generator that turns on
automatically if the power
is cutfor any reason.
13

Dumex back on
track in Thailand
AC Nutrition is now back
on track in Thailand fol
lowino six months of intensive
marketing activities
since the company was last
summer forced to withdraw two
products from the Thai market.
In a press release issued by
EAC in January, the company
freely admits that the product recall
had a negative impact on a
series of other Dumex products.
But according to the release,
sales are now developing positively
and the market has regained
its trust in most Dumex
oroducts.
"Our most recent oroduct
launches have been very well
received by the market," Gerhard
Geraets, Managing Director
of EAC Nutrition's Thai ooerations
is quoted.
"We have introduced new
flavours in our existing range of
products and new ready-to-drink
products, and sales ofthese are
fully in line with our most optimistic
expectations. Generally
speaking, we can see that we
are slowly but surely returning to
the same high level of sales we
had achieved before the oroduct
recall."
"On top, based on consumer
quantitative research, quite a
number of consumers understand
and appreciate the
company's intention to recall the
product in the sense that the
company is highly responsible,"
Mr. Geraets adds.
One product. which the company
is careful not to market too
aggressively is the Dumex Infant
Formula for babies in order not
to stir up a notion that Dumex
for commercial reasons is not
fully suppofting natural breastfeeding.
Instead, Dumex is working
closely with the medical profession
who are recommending
the products for their health and
nutrition benefits, Mr. Geraets
explains.
Resources have, however,
over the past six months been
invested heavily in the marketing
of Dumex products for older
children, involving a wide and
varied range of activities. Major
events during the autumn included
a seminar on children's
development during the first
three years of life, with a special
address by Dr. Amporn Benjapolpitak,
Deputy Director of the
lnstitute of Child and Adolescent
Mental Health, which is parl of
the Thai Ministry of Health.
More than 600 parents and
children --twice as many as the
previous year - took part in this
event, which was organized in
co-operation with the Tops supermarket
chain, one of EAC
Nutrltion's leading retail customers.
The seminar also offered
personal advice on child nutrition
and physical and mental development
- and there were activities
and features for the many
children present.
"l have no doubt that in the
coming year we shall have put
the last effects of the 2002 product
recall well and truly behind
us - on our way to new record
sales and satisfactory results,"
Mr. Geraets says.
Source: www.eac.dk
Reshuffle in Carlsberg
strengthens Asia focus
esper Bjorn Madsen has
been appointed Senior
Vice President of
Carlsberg Breweries A/S with
primary responsibility for the
Asian activities as of 1
August 2003 and will
return to Copenhagen
to take uo this new responsibility.
Jesper Bjorn Madsen
is currently CEO of
Carlsberg Hong Kong
Ltd. and Chief Ooerations
Officer resoonsible
for Carlsberg
Asia's activities in Hong
Kong, China and Laos.
He joined Carlsberg in
1984 as a lawyer and
was appointed Vice
President responsible
for the coordination of international
activities in 1991. He has
been working in Hong Kong
since 1995.
The management structure
Michael luul in Bangkok
Mr. Michael luul, outgoing
CEO of Carlsberg
Asia, was on on Thursday
23 January 2003
guest speaker at a
lunch for members of
Danish-Thai Chamber
of Commerce where he
oresented and interesting
insight into Carlsberg's
challenge to penetrate
the Asian beer
market.
of Carlsberg Asia will change as
a result of Jesper Bjorn Madsen's
return to Copenhagen.
With immediate effect, Jargen
Bornhoft is appointed CEO of
Carlsberg Asia and
Thapana Sirivadhanabhakdi
takes uo the
position as Deptuty
CEO. Jorgen Bsrnhoft is
currently CEO of Carlsberg
Brewery Malaysia
Berhad and Chief Ooerations
Off icer responsible
for the activities in
South East Asia.
It has not yet been
decided who will take
over from Jorgen Bornhatt
in Malaysia and
Jesper Bjorn Madsen in
Hong Kong.
Grundfos in
the top 10
European
workplaces
The Danish pump manufacturer
Grundfos has been listed as one
of Europe's 10 best workplaces
in a new survey conducted by
the renowned US business
magazine, Fortune.
To compile their listing, Fortune
canvassed a wide range of
people from journalists and securities
analysts to social inveslment
researchers and consultants.
The top 10 were selected
from 60 candidate companies,
and each was visited by Fortune
journalists.
Grundfos, whose mission is
"a better life and a healthy environment",
is clearly delighted
with the accolade that ranks
them alongside the likes of ltaly's
iconic Ferrari, Switzerland's
Nestle, French cement company
Lafarge, UK's Bacardi Martini,
Spanish conglomerate Mondragon
and Sweden's clothing
retailer Hennes & Mauritz.
"We are naturally proud to be
considered worthy of a place in
such fine company" said the
Grundfos CEO to Danish financial
daily newspaper B-rsen.
Grundfos is the world's second-biggest
producer of water
pumps, has annual revenues of
DKK 10.7 billion (USD 1.5 billion),
and has posted returns
before taxes of at least 60/o pd
for the past 5 years. The company
employs 4,100 at its headquarters
and manufacturing
plant in Bjerringbro, Jutland.
14

Danish
Growth Fund
again ready to
invest in lT
The Nordic venture company
Northzone Ventures, with a DKK
75 million (USD 10.5 million)
contribution from the Danish
Growth Fund (Vekstfonden),
has pooled DKK 370 million
(USD 52 million) for investment
in early stage lT and telecom
comoanies.
The ambition is to pump up
the fund to around DKK 750 million
(USD 105 million) in a year's
time. Norlhzone estimates that
roughly a third of this sum will
be used to finance Danish start
uos. Both Northzone and the
Danish Growth Fund are convinced
that now is the time to
reinvest in lT sector companies,
with a view to selling again in 4-
6 years.
Northzone Ventures was established
in 1996 and has otfices
' in Oslo, Stockholm and Copenhagen.
lt is actively engaged in
about 20 Scandinavian technology
companies. Other investors
involved in the new fund include
Switzerland's LGT Capital Partners
and Norway's Argentum
Fondsforvaltning, Vesta Liv and
Ambitious Danish MBA
program recruiting in sEA
"This program will
change the lives and
potential futures of
diverse young business
leaders of the future,"
says Program Director
Mike Hall, Gopenhagen
Business School.
on't be surorised if in the
future a seemingly
unproportional number
of top CEOs of major world corporations
are all Danish educated.
A new, highly ambitious
Danish MBA program is currently
hand-picking top motivated
future leaders from
around the globe for its first oneyear
program stafting in September
2003.
The new full-time MBA program
has been established by
Copenhagen Business School
and promises to have a leadership
impact on the future far beyond
little Denmark. The aim is
to be the top-ranked MBA program
in Scandinavia by 2004,
and break into the top 10 in Europe
by 2010.
To promote and hand-pickthe
first 65 students to start on the
first one-year program in September
2003, Program Director
Mike Hall recently set up an intensive
travel schedule for him
and other leading personnel of
the program to visit 35 cities in
29 countries around the globe.
In South East Asia, the presentations
took place during the
second half of January 2003 in
Manila, Bangkok, Singapore and
Kuala Lumpur.
The vision is to put together
a uniquely interesting and dynamic
group of young career
professionals and groom them
for top positions in international
companies world wide.
"We are going to compose
an incredible and exciting group
of people," says Dr. Professor
Per Jenster, Associate Dean of
the cBS MBA Program.
Diversity in cultural and professional
background will be the
key, combined with an intensive
learning experience to gain a "
new cutting-edge master competence
of coping with interpersonal
skills among different cultures,"
Mike Halladds.
The typical candidate will be
an internationally oriented early
career orofessional with a varied
academic background, two
to three years of relevant work
experience, about five years of
what educators call leadership
relevant experience, in addition
to requisite GMAT scores.
The program will include a
Leadership Mentoring Scheme,
which will match the students
with "real life" CEOs and other
executives from throughout the
Oresund Region. This mentoring
program will provide students
with a coach/role model/advocate.
Organizations such as Siemens
and Novo Nordic have
already agreed to provide such
mentors.
"lf one day if you are going
to be a CEO, why not learn from
one?" Mike Hall asks.
According to Jenster, a more
conscious effort in MBA orograms
to build leadership
evolved in the 1980s. The new
program's unique selling property
is that it develops students'
"personal literacy, social literacy,
business literacy, and cultural literacy"
to help foster leadership,
which also reouires other skills.
For example, listening and
communicating may be "soft
skills," but leading businesses
without them is hard. CBS educators
say. But while such soft
interoersonal skills are increasingly
needed, many younger
professionals lack them, creating
"huge leadership problems"
in international business. Hall
says.
Thus, CBS educators believe
that the leadership focus
niche will carry the new program
into the first division of MBA
schools. But the kind of leadership
that graduates will carry
with them to the rest of the world
is the key.
Rolling out a new internationally
focused MBA program is
a complex and challenging task,
CBS educators say; one that
they believe they are prepared
to meet.
"The MBA program consists
of quality faculty teaching quality
MBA content in top-notch
academic surroundings. This
program will change the lives
and potential futures of diverse
young business leaders of the
future," Hall adds.
Gregers Moller
and Scott Berman
15

British education at one of
Asia's finest boardins schools
Ms Margit Joya, project leader of the Colourful Cotrntry
Carecenter and Chart Thai Party MP Ms Kanjana Silapa-
Archa helped the children lind their new beds.
They used to sleep Jbur in one
bed - rum tlrct sy.,t have their
orNn teddy bear.
Register NOW for the popular
and innovative Soods &
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English Summer School
30 March-19 April, 2003
and 6 July-2 August, 2003
Colourful Country
opens new dormitory
By Teerapong Yodwanlop
enmark's Colourful
Country Foundation on
February 3, 2003 expanded
its Colourful Country
Carecenter with the opening of
a newly-furnished dormitory. The
24 hour carecenter is located
within the complex of stateowned
Mentally Handicapped
Babies Home in Nontaburi
where Colourful Country has for
the past six years been operating
a daycare centerfor mentally
handicapped babies.
The expansion, complemented
by recruitment of more
Danish and Thai volunteers, allows
the care center to offer
around-the-clock care for f ifteen
mentally, some also physically,
handicapped children.
The dormitory inauguration
was presided over by Chart Thai
Party MP Ms Kanjana Silapa-
Archa and Ms Margit Joya,
project leader of the Colourful
Country Carecenter in the presence
of Danish and Thai volunteers
and Thai staff from the
Depaftment of Social Development
and Welfare, Ministry of
Social Develooment and Human
Securities.
After the joint ribbon cutting
by MP Kanjana and Ms Joya, the
children, assisted by the Danish
and Thai volunteers, quickly
found their new beds, which
were marked by their picture and
name. On each bed, a teddy
bear awaited to befriend and
ensure homey dreams.
Colourful Country Carecenter
was founded by Ms Joya
in 1996 to support the service of
the Mentally Handicapped Babies
Home, which now has more
than 460 newly-born lo7-yearold
mentally handicapped children
under the care.
During the past six years,
Colourful Country's volunteers,
whom each take a 6-month term
on the pro.ject, have been taking
turns to bring the kids from
the baby wards for day care f rom
nine to three. Besides helping
relieve the workloads of the
state-owned baby home, the
Danish daycare center helps
stimulate the children in daily living
activities and other necessary
developments. Over the
years, the center has been taking
care of a total of 45 mentally
handicapped children.
The new around-the-clock
care center gives the kids a
homier lifestyle, which could
help them adjust better and
faster to the real social environment
outside the comolex once
they return to their own family or
go into adoption.
At the moment, the expanded
care center has the capability
to look after fifteen mentally
handicapped children. lt has
a staff of 20 Danish and three
Thai volunteers to ensure any
local-specific needs and communication
are carried out
smoothly.
39 Sukhumvit Road, Soi8,
Bangkok, Thailand.
Tel: +66 (0) 2653 0017
Fax: +66 (0) 2253 5125
E-mail: hotel @stablelodge.com
www.stablelodge.com
Hjem til Danmark?
Ring +45 33 17 90 00 og
bestil'Hjem til Danmark'-
bilen.
wwwhertzdk,dk
t6

Denmarks Asbjorn Sennels in a heading contest with
Thailand's Manich Noivech during the match shortly before
the Danes scored their winning goal in first half injury time.
Danes
proved too
strong for
Thailand
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enmark won 1-0 its
friendly football match
on Tuesday 28 January
against Thailand's King's Cup
team at Rajamangala Stadium,
Hua Mark in Bangkok.
The Danes, led by their
World Cup coach Morten Olsen,
had the better of the game and
scored the only goal in first-half
injury time. A long ballfrom Thomas
Roll Larsen gave Thomas
Schultz the chance to run
through the Thai defence without
being challenged and he
went on to score.
"l don't like losing but I am
pleased the way we played,"
Thailand's head coach Peter
Withe said after the match
"The Danes were a strong
team. They had a well-organized
defence and also had a considerable
height advantage."
Morten Olsen praised the
Thai team and said they were
very well organized despite having
only had one week's preparation.
"Our players had a problem
with the warm temperature
which they are not used to."
"l'm glad we managed to
score and win the match as it
P aitoon Thiabma battle s with
Thomas Sennels for control of
the ball.
sets us up well for the Carlsberg
Cup in Hong Kong which begins
this weekend."
Denmark dominated the
match in the second half and out
Thailand under pressure for long
Deriods.
Michael Johansen failed to
convert a chance in the 7th
minute and then with four minutes
to go, Denmark won a freekick
just outside the area after
Datsakorn Thonglao fouled
Morten Wieghorst but David
Rasmussen's effort was cleared
by the Thai goal keeper.
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17

Tropicdane r a
Danish veteran
in Vietnam
Iy s f rth ontics"."
For Carsten Lehn,
communication,
patience, mutual
respect and sustainable
forestry are key
elements in running his
Trapicdane furniture
and interior decoration
business in Vietnam
Text and photos: Leif Carlsen
arsten Lehn, CEO of
Tropicdane in Ho Chi
Minh Citv. doesn't mind
talking about his life's work. But
if you ask him about what one
should consider when stafting
doing business in Vietnam, he
hesitates for the first time in our
conversation, wanting to give the
best answer oossible.
For, in business like in any
other aspect of life in Vietnam,
the pace is relentlessly fast and
what matters today, may well be
alltogether different tomorrow in
this nation struggling to adapt to
the market economy of the outside
world.
During his more than ten
years in business in Vietnam,
Carsten Lehn's way of thinking
has been to deal with oroblems
as they occur, rather than worry
about matters that you cannot
change here and now anyway.
"To me, it has proven more
beneficial to try and figure out
the very reason behind any malfunction,
rather than getting frustrated
about it," muses the 50
year old Dane.
"The sources of frustration
are in abundance if that's what
you're looking for, but then you'
ll not get anywhere," he explains.
"Many Danes and other foreigners
trying to establish a business
olatform in South East Asia
have exoerienced the frustration
in not being understood, which
is not only a question of the language
barrier but in addition very
much a cultural phenomenon.
Wfrenever you're having a hard
time making your Vietnamese
counteroarts or associates
adopt to a Western approach,
you might stop to think every
once in a while to consider
whether you could adopt to the
Eastern way, and possibly make
the two merge."
"lt's also very much a question
of mutual respect. Once you
learn why they are approaching
a task in a specific way, then you
learn which precautions to take."
"Lots of time and patience is
essential. The Vietnamese like
to have meetings about almost
everything, and you have to indulge
them. The bigger picture
is often beyond the Vietnamese,
18

Furniture represents 60 percent of
Tropicdane's turnoven Carsten
However, when in the mideighties
his jointventure partner
Lehn, here seated in the company's passeO away, he set his eyes on
showroom, explains.
so don't expect them to see it
your way from day one," Carsten
Lehn advises novices who want
to do business in South East
Asia.
- "A table to you and me and
other Danes or Westerners is
normally of a decent standard,
but not necessarily so for the
Vietnamese. I have seen Vietnamese
proudly present a table
put together from squalid pieces
of wood and old rusty nails.
Therefore you have to take time
out and patiently explain why
you cannot expect from Westerners
to buy such a table. Be
very specific as to what you want
precisely. I have seen many
people give up, solely due to the
fact that they failed to communicate
exactly what they wanted."
Carsten Lehn first arrived
South East Asia back in 1989,
when Vietnam first started opening
up to the West. lt has not
been an easy walk, but the reward
is there if you have patience
and stamina.
Thailand was his first encounter
with Asia. where he engaged
in a joint venture business
producing dog food from tannery
waste that is rich in protein.
The activities o7 rh, ,o,^pony oru
conductedfrom the VCD-
Tropicdane Joint Venture Cerumic
Factory a couple of hours drive
outside of Ho Chi Minh City.
Vietnam.
At that time, the borders between
Thailand, Laos and Vietnam
were only open for passage
in very few places, and visiting
Vietnam back in 1989 was not
an easy trip, Carsten Lehn recalls.
"You had to show your passport
at every bridge you crossed,
and every morning you had to
report to the local police station
where you were assigned an interpreter
who would follow your
every footstep all day long."
Carsten Lehn neverthe less
generated a very positive image
of the Vietnamese people.
"lt's a very smiling people
and they received me with open
arms. They may be shy, but beneath
their shyness you sense
an eagerness to learn and
gather knowledge from the outside
world."
Tropicdane as such is registered
in Hong Kong where there
is a small representative office
manned by a Finn, whilst the
activities of the company are
conducted from the VCD-Tropicdane
Joint Venture Ceramic
Factory with 33.000 square
meters of production and warehouse
facilities, a couple of
hours drive outside of Ho Chi
Minh City.
The production of furniture is
placed in the highlands of the
Dak Lak province in a cauple of
production plants that produce
for Tropicdane exclusively.
Tropicdane is exporting to
approximately 20 countries
around th€ globe. Still, with the
Danish market accounting for 20
psrcent of the turnover.
n Dos'blc i!('d J nch.nd hlfirlil riE
GPV Asia - total solutions and sourcing
GPV Asia (Thailand) Co., Ltd. is the headquarters for the GPV
Group's activities in Asia and is an important part of the GPV Global
Sourcing & Contracting concept.
The company is specialised in high-quality production of Metal parts,
Cabinets and Enclosures, High precision machined parts, Wire harnish,
Electronic and Mechanical assembly Complete customer solutions.
The GPV Group is a knowledge based technology and outsourcing
partner who focus on long term strategic partnerships.
The GPV Group has headquarters in Denmark and several factories in
Denmark and other Eurooean countries as well as in Asia.
GPV Asia capabilitiep:
Mechanic production: Shearing, CNC punching, CNC Laser cutting,
CNC bending, Stamping, Welding, CNC Machining, CNC Turning, CMM
measuring, Powder painting, Printing, Electrical wiring and Full
assembly of products.
Electronic production: Cable & Wire configuration, Wire harnish,
Electronic assembly with automatic SMT line, Autoinsertion and manual
lines. lC and FunctionTest. Comolete Electronic and Electro-mechanic
assembly.
R&D department with mechanic and electronic engineers.
GPVAsia (Thailand) Co., Ltd.
297 Moo 4, Bangpoo Industrial Estate, Soi 6
Phraksa, Sukhumvit Road, Samutprakarn 10280, Thailand
Tel. (+66) 27092550 -1 ; Fax (+66) 2'7092555 l'7092564
E-mail: jar@gpv-asia.co.th ; Homepage: www.gpv.dk
19

Member evening with Jyske Bank
yske Bank (Schweiz) will
visit Bangkok on 31st
March with an event which
will be hosted by the Danish-
Thai Chamber of Commerce.
The topic of the evening will focus
on the core business of the
private investment bank, and the
audience will in principle be limited
to members of the Scandinavian
Chambers of Commerce.
At the event, Ms Mette Kraushaar,
Mr Michael Mariegaard
and Mr Helge Nielsen from
Jyske Bank (Schweiz) will give
a presentation of the bank, its
Private Banking activities and
what it can offer international in-
VESIOTS.
"The equity markets' slow
recovery and the falling interest
rates all over the world taken in
consideration, it seems difficult
to find interesting investment
possibilities," says Ms Mette
Kraushaar.
"A specific topic at the Jyske
Bank event will therefore be
geared investments. This is a
way of taking advantage of historically
low interest rates to gain
a higher return on investments,"
she exolains.
Last ti me the representatives
from Jyske Bank Private Banking
in Zurich visited Bangkok
was little more than a year ago
when they were accompanied
by Lone Hertz. The evening
started with a brief introduction
of Jyske Bank, after which Lone
Hertz gave a formidable presentation
on "Quality of life and love
of one's neighbour". Meeting
Lone Heftz - who caused more
than one heartache among
young men and envy among
young women fofty years ago -
was a great experience for the
entire audience.
Members interested in attending
this yea/s meeting on
31st March or set up a private
meeting with one of the investment
advisers, Ms Mette Kraushaar,
Mr Michael Mariegaard
and Mr Helge Nielsen are welcome
to contact Danish-Thai
Chamber of Commerce by
email: contact@dancham.or.th
or Ms Mette Kraushaar by email:
kraushaar@jyskebank.ch or by
phone: +41 1 368 73 51
Royal Danish Embassy hosted
the SSS Garden Party 2003
ome 120 Danes,
Swedes, Finns and Nor
wegians enjoyed the
annual Garden Pafty, which took
place Saturday 1st of February
in the lovely garden of the DanishAmbassador
Mr. Ulrik Helwg-
Larsen and his wife Cristina
Helweg-Larsen.
The setting was beautiful,
the sky clear with shining stars,
and the buffet diner had a Scandinavian
touch. The music,
which the MC of the night Mr.
Lars Werner had some difficulty
in introducing as its name was
"Nameless", invited everybody
to the dance floor, with a mixture
of evergreens, salsa and
more modern tunes.
Many were lucky in the lottery,
where the prizes were dinners,
beauty treatments, jewellery,
weekend stays, massages,
a mobile ohone and where the
1st orice was a return ticket to
Scandinavia with Finnair
All the photos from the night
are available on the website of
the Scandinavian Sciety Siam,
http://www.scandi naviansocietysram.org
The luclq winner oJ the
Finnair ticket to Europe
hugged the lucky SSS
chairman Juha Pyykkd.
Danis h Amba ssador Ulrik
Helweg Larsen and Mrs.
Cristina welcomed the
gue,st to their garden.
Danish export
initiative in
India
The Danish Crown Prince and
the Minister for Economic and
Business Affairs in early February
lead a delegation of 90
people on an export initiative to
New Delhi and Mumbai (formerly
Bombay) in India.
A total of 28 companies participated
in the event including
managers from
Arla Foods, Danf oss,
Danisco, Grundfos, A.P.M-ller,
Novo Nordisk, Per Aarsleff,
Ramb-ll, Radiometer, Rockwool,
Vestas and Nordea.
The organizations represented
are the Danish Trade
Council (Danmarks EksportAd),
the Confederation of Danish Industries
(Dansk Industri), the
Agricultural Council of Denmark
(LandbrugsrAdet), HTS and
Danske Slagterier.
"The business initiative provides
the opportunity to make
contact with many Indians that
otherwise you would not reach",
says the leader of the Danish
Trade Council, Ambassador
Birger Riis-J-rgensen.
"lnitiatives like this can be
used to open doors, and enable
a number of comoanies to become
wiser on India, which has
a very complicated market6, he
adds.
India represents a huge market
of more than 1 billion people
and although many are poor, the
strong financial growth in the
country has reduced the proportion
of very poor 'from 40"h to
26% thus contributing to the creation
of a large middle class
making demands for imported
goods. Denmark's current exports
to India total approximately
DKK 1.2 billion (USD 175 million)
a year.
Gues'ts listenins to
the lucky draw conducted
by Lars Werner, Lux Royal,
and Kari Aamodt. SAS
20

18,3 million
passengers
through
Copenhagen
In the year 2002 Copenhagen
Airpoft served 18.3 million passengers,
which represents an increase
of 0.7% compared to the
year 2001.
In the month of December,
the total number of passengers
showed an increase of 4.8h
compared to the same month in
2001.
In December 2002, the number
of international scheduled
passengers increased by 5.2%.
The accumulated figure for the
year 2002 shows an increase of
2.9"/" compared to 2001 .
In December 2002, the number
of international chader passengers
increased by 12.7%.
However, the accumulated figure
of the year 20O2 shows a
decrease of 12.0'/"compared to
2001.
In December 2002, the number
of domestic passengers decreased
by 3.1% compared to
December 2001 . For the f ull year
2002 the number of domestic
passengers decreased by 7.9"h
compared to 2001.
In December 2002, the total
number of takeoffs and landings
increased by 4.3%, while the
tonnage showed an increase of
3.5%. ln the year 2002 the total
number of takeoffs and landings
decreased by 7.60/", while the
tonnage showed a decrease of
5.O7".
Per Kastrup had many
friends from his lifu long
devotion to the Balut
game. Here afew of then
are seen infront ofhis
cffin before his cremation
on Sunday, January 19
Per Kastrup passed away
r. Per Kastrup , one of
the most colourful of
the long-time Danish
residents in Thailand, passed
away on January 1 6, 2003 at the
age of 62 at General Hospital in
Pattaya. He was cremated on
Sunday, January 19 and on the
following Sunday his ashes were
strewn in the sea off Koh Lan
outside Pattaya where many of
his friends have likewise been
laid to rest.
Before the cremation ceremony,
many of his friends gathered
for a get-together at Cafe
Kronborg, owned by one of his
closest friends Mr. Bjarne "Nyhavn"
Nielsen, for a few glasses
of snaps and after the cremation
they returned here again for
more snaps, beer and food,
sponsored by Bjarne Nielsen, in
the true life-style of the memorable
Dane.
Mr. Kastrup came to Thailand
almost forty years ago. He
and his Copenhagen Bar in
Klong Toey soon became the
centre of the many Danish seamen
who atthattime sailed with
Maersk Line for eight months
and lived in Bangkok for the remaining
months of the year. lt
was here in Per Kastrup's Copenhagen
Bar that the first Balut
tournament was held in 1972
and for the next 31 years the
whole Balut movement became
an important part of his life.
By the end of the 70's, Mr.
Kastrup opened one more Copenhagen
Bar in Pattaya and
eventually closed down his first
bar in Klong Toey to live permanently
in the seaside resort
where also Mr. Bjarne Nielsen
had at that time just opened
Caf6 Kronborg.
Eight years ago, Mr. Kastrup's
wife passed away. During his
last years, Mr. Bjarne Nielsen
looked after him both in and out
of hospitals where he was frequently
treated for in particular
an increasingly debilitating psoriasis.
Shortly after his arrival to
Thailand and several times during
his many years here, changing
doctors predicted that Per
Kastrup would have only few
months left to live but eventually
he survived not only their predictions
- but also three of his
personal physicians including
the late Dr. EinarAmmundsen.
Mr. Kastrup became a living
legend in his time, not least
among baluteers around the
world. Fittingly, it was in connection
with a Pattaya Open Balut
Tournament that his ashes were
strewn in the sea off Koh Lan.
His picture now joins other long
time Scandinavian resldents on
the walls of the restaurant on
Koh Lan.
B-K Medical (Thalhnd) Ltd.
Room 2603,25th Ftoor,
Jasmine Internatlontl Tower,
200 Moo4, Chaengwattana Roed,
Pakkret, Nonthaburl 1 1 120, Thaltand
re[.: (+56 2) 962 7071
Fax: (+65 2) 962 7075
Vi har Danmarks bedste priser og biludvalg til dig som udlandsdansker.
Ring, fax eller e-mail og fA et godt tilbud pA din feriebil i Danmark.
Avis ReservationsCenter
Telefon: +45 33 26 80 80
Telefax: +45 33 26 80 81
E-mail: reservation@avis.dk
AVIS
21

Finnish Nokia new member of the
Danish-Thai Ghamber of Commerce
hen Nokia (Thailand)
Ltd. - the Finnish
mobile telephone giant
- suddenly last year joined
the Danish-Thai Chamber of
Commerce there had to be a
natural explanation.
His name is Kristian Strand.
Originally from Denmark, Kristian
Strand had been working
with Nokia in Thailand for about
a year before he last year decided
to move his family to Thailand
as well.
In an interview published on
www.dancham.or.th - the website
of the Danish-Thai Chamber
of Commerce - Mr. Kristian
Strand explains that prior to his
latest transfer to Thailand he has
been working in Belgium, Switzerland
and Turkey.
Educated a Civil Engineer
with a background from Transpoft
Network Engineering, he is
now well established in the field
of Sales & Management related
businesses in Tele Communication
Network Solutions.
According to the interuiew,
Mr. Strand mainly joined the
Chamber for social reasons. and
to build up a network among
Scandinavian people living and
working in Thailand. Being relatively
new to Thailand, he decided
that a Coroorate Membership
in the Chamber would be a
good way of building a network
with Scandinavians and Thais
that have valuable experience
and knowledge from bilateral issues.
In his professional capacity,
Mr. Strand sees his main challenge
in Thailand to be able to
continuously provide innovative
solutions that are appealing and
customized to the Thai end-user
market
One of his first experiences
in working in a Thai organization
was, according to the interuiew,
the impodance of being more
careful in his communication
than he was used to in the West.
When sending out messages he
would have to carefully include
all details, and when receiving
messages he would have to
think and analyze the message
differently from what he was
used to before.
Nokia first established a
branch office in Thailand in
1989. In 1993 a Regional Customer
Service Center was established
and the following year
a Regional Technology Center
was established. Today, Nokia
Networks is a market leader in
cellular systems with cellular
system deliveries to the main
operators in Thailand.
Nokia's oresence in the Asia
Pacific region dates back to the
early 1980s and has since expanded
considerably in all areas
to support customer needs and
the industry's growth. Nokia Networks,
formerly known as Nokia
Telecommunications, f i rst established
a sales company in Singapore
in 1993, with Nokia Mobile
Phones beginning operations
a year later.
Nokia Ventures Organization,
which explores new business
areas, has also been established
in the region.
Nokia lnternet Communications,
which commenced its
regional operations in Singapore
in 1999, now has offices in Australia,
China, New Zealand, Japan,
Hong Kong SAR, Taiwan
and South Korea. Besides that,
Nokia Home Communications
also has activities in Asia Pacific.
Nokia Mobile Phones operates
3 factories in the region, in
Masan, Korea; Beijing and
Dongguan in China; and has
R&D centers and activities in Japan
and China.
In Thailand, Nokia is still
growing both in the Consumers
and Corporate markets where
new innovative solutions are
constantly developed to meet
many different segments and
customer needs.
Annual General Meeting 6 March
The DTCC AGM is scheduled for Thursday 6th
March 2003. lt will not as in the past take place at
the ambassador's residence at the Danish Embassy
grounds, but at the Sheraton Grande
Sukhumvit, starting 17.30 hours.
ln accordance with the Articles of Association
at least 1/3 of the currenl Board Members must
retire from office. In other words at least 3 seats
on the Board of Directors will be up for election.
According to the Articles of Association a retiring
Board Member shall be eligible for re-election.
At the time of writing no information is available
about who will retire or whether any out-going
Board Member will stand for re-election.
BECOME A MEMBER OF THE
DANISH.THAI CHAMBER OF COMMERCE.
Contact Name:
Company name:
Address:
Telephone:
Fax:
Fill in this coupon to receivefurther information and afull applicationformfor membership
fi
22
Mail or fax the coupon to:
t
Danish-Thai Chamber of Commercs
140212l4thFl., Glas Haus
i
1 Sukhumvit 25 Road, North Klongtoey,
I
Wattana, Bangkok 10110
Tel.: (66) 0 2661. 7762
Fax: (66) 0 2661 1164-5
E-mail contact@dancham.or.th i
i
i

"Det gtsr De"
Med alle investeringer falger hhb, dramme og forventninger hos den enkelte investor.
Det ved vi. Derfor fokuserer vi hos Jyske Bank Private Banking ph, at De altid
opleverhajt engagement fra Deres personlige rAdgiver. Vi tager os tid til at
sette os ordentligt ind i hver enkelt investors individuelle forhold og forventninger.
Vi tilbyder en omfattende rekke af investeringsverktajer iform af internationale
aktiet investeringsforeninger, obligationer samt investeringslAn og aftalekonti. De
fAr Deres egen personlige rAdgiver, der vil vejlede Dem i Deres investeringer med
udgangspunkt i Deres forhold og forventninger - diskretion er en selvfolge.
Oplev en personlig rAdgivning, der er ligesA unik, som De er. Kontakt mig allerede
i dag: Michael Mariegaard, telefon: +41. 1368 7337, e-mail: mariegaard@jyskebank.ch
Private Banklng
Jyske Bank (Schweiz), Private Banking, Wasserwerkstrasse 12, Postfach, CH-8035 Zirich,schweiz,
telefon: +4'J-. 1368 7373, fax: +41 1368 7379, e-rnail: jyskebank@jyskebank.ch
www.ibpb.com