Thai-Danish Trade News

an

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Tokyo

Seoul

Taipei

lvlanila

Bangkok

Singapore

14th January

16th January

'l8th January

20th January

22Ii January

25th January

Toronto

Boston

New York

Moscow

Mexico

Frankfurt

l5th February

17th February

19th February

6th March

1Oth N/arch

11th Marr)lr

Blenos Aires 13th March

Paris lsth March

Montevldeo 14lh March

Am8terdam 15th March

London 17th March

Sao Paulo 17th March

WeWill alsobevisitingKualaLUmpur,stavanger,Oslo, llcttlrrttrtttrlM,tltttrr 'rr wr'l I l, l,) rhl,rr;

Copenhag;en llt ll;itxtrrl; I it:l tt I rl

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www.mba.dk

I rtll lltru Ml In l lrxlriilltrlro

lol r4lr llllll':l0 l(i I ax: +45 3815 3017'info mba@cbs tllt

Private Banking

i Luxembourg

Uffe Dreiser

Account Manaser

Bo Dellgren Frederiksen

Senior Account Manaser

Mark B. Pedersen

Account Manager

Lregger f)e vregt pi:

. Fleksibilitet

. Individuel service

. Konkurrencedygitge priser

. En serios sparringspartner

Union Bank of Norway

International S.A.

P.O. Box 867,

L-20L8 Luxembourg

Tel. +352 45 49 45 1

E-mail: Ubniinfo @ pt.lu

si er vi Deres kommende

bankforbindelse

For yderligere information:

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union banh of notwol

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Thai-Danish Trade News is oublished and

distributed to selected Thai and Scandinavian

business executives and officials with an interest in

ThaFDanish relations by Danish-Thai Chamber of

Commerce, Royal Danish Embassy and

Scand-Media Coro.. Ltd.

Danish-Thai Ghamber of Commerce

1402/2141h Fl , Glas Haus

1 Sukhumvit 25 Road, North Klongtoey,

Wattana, Bangkok 1 011 0

Tel : (66) 0 2661 7762 Fax: (66) 0 2661 7764-5

E-mail: contaci@dancham orth

President

[,4r Tom Sorensen

Tel : +66 (0) 2640 1614 Nilob : +66 (0) 1656 7497

E-mail: toms@loxinfo co th

legal Advisor

lV1r, Santhapat Periera

Tilleke & Gibbins lnternational Ltd

Tel : +66 (0) 22637700 Faxr +66 (0) 22637710

E-mail; santhapat@tillekeandgibbins com

Ileasurer

l\,4r Soren Presmann

Presmann (Thailand) Co, Ltd.

Tel : +66 (0) 2962 1151 Faxr +66 (0) 2962 1152

E-mail: soren@presmann co th

Foreign Ghambers'

Goordinating Committee

Mr Peter Emil Romhild

Berli Jucker Public Co , Ltd

Tel : +66 (0) 2367 1111 Fax: +66 (0) 2367 1000

E-mail: bjc@berlijuckerco th

Members

l\4r Henrik Friis

DISA (Thailand) Ltd

Tel: +66 (0) 27143989 Fax: +66 (0) 27143983

E-mail: disath@disa co th

Media Gommittee

Mr Jorgen lb Hedes

(Committee Chairperson)

Sun Paratech Co, Ltd

Tel : +66 (0) 3522'1010-8 Fax: +66 (0) 3522 1019

E-mail: floorings@access inet co th

Mr AIlan Jensen

APV (Thailand) Ltd

Tel : +66 (0) 2367 5341-6 Fax: +66 (0) 2367 5019

E-mail: ajensen@apv co uk

[./]r Bent Bjorlin Hansen

XponCard International (Thailand) Ltd

Tel : +66 (0) 2636 7890 Fax: +66 (0) 2636 6699

E-mail: beh@th xponcard com

Events Gommittee

l\4r Prasansak Suwanpotipra

(Committee Chairperson)

uanross ( | nailanoJ uo, LIo

Tel : +66 (0) 2379 9800 Fax: +66 (0) 2379 9801

E-mail: prasansak@danfos com

l\y'r Vitoon Lefort

VL Intedrade Co , Ltd

Tel : (66) 0 2541 6043-7 Fax: (66) 0 2541 s786

E-mail: vitoon @ likeitcollection com

Mr Kristian Strand

Nokia (Thailand) Ltd

Tel: +66 (0) 26427020 Fax: +66 (0) 22488259

E-mail: kristian strand@nokia com

' 'l

_

ttt-

Royal Danish Embassy

Commercial Seclion, 10 Soi Attakarn Pras t

Sathorn Tai, Bangkok 1 0500 Tharland

Tei : (66) 0 2343 1 1 00 Fex: \66) 0 2213 1752

Ms Tine Hylleberg

Commercial Counsellor, Head 01 Section

IVIr Atlakorn Saropala, Senior Comm Officer

Ms Srisuda Vilyalai, Comm Ollicel

Graphic Production & Marketlng

Scand Media Corp Ltd

4141-42Moa3 Thanyakafll Vt l.(ri,

Baminlra Sor 14 Bangkok 102ill)

Tel : (66)029437166B Far: (ij0)02114:l /lrrl

E mail scandmedra(q)scandrnorliir (rnrl

Tom Sorensen

Presrdenl

Danish-That Chamber of Commerce

Protect yourself!

o The value of fake goods in the global market is a full 1% of the world's GNP or equal to

250 billion US Dollars.

o The market in Thailand for CD, DVD and cassettes is estimated to 15 million items but 1

billion CD's are in fact manufactured here

o 23"k of the goods confiscated by EU Customs (year 2001) came from Thailand. 18%

came from China. No other countries were higher.

Years ago one of the most recognized logos were, in fact still is, a small colored crocodile.

The logo of Lacoste. I am sure many still remember coming to Thailand, cruising the streets

of Bangkok to find the popular polo shirts. The price was low, the quality equally so.

Over the years manufacturing of popular European brands have reached levels that are

hard to believe. The production facilities of the people engaging in this dubious and illegal

business are as excellent as any real and genuine company will be using. A Nike representative

recently told me, that often it is impossible to determine a fake from a real running

shoe, even taking the shoe to pieces.

It is of course encouraging to see the government paying attention to the serious problems

faced by honest companies who in good faith have registered their company, paid their tax,

registered their products and who continue to play by the rules. lt is no more a problem for

foreign investors alone, Thai companies are increasingly seeing their products being copied

The Intellectual Propefiy system in Thailand is regulated through various Acts dealing with

Patents, Trademarks, Copyrights and the most recent Trade Secrets. So far so good.

However, Thailand is getting more and more isolated - even compared with other Asian

countries - as Thailand has not yet become a signatory to the Paris Convention for

protection of industrial property as it is laid down by the Patent Co-operation Treaty

(PCT) drafted some 30 years ago. Filing for trademark and patent would be so much

easier for Thai companies. A company could file their application just once in Thailand

and through the PCT governing body, the World Intellectual Properly Organisation, distributed

to more than 100 desiqnated countries around the world.

Tom Sorensen

President

PS. The Dann/t //t,tr ()/ttru,lu'r /t.t. 1t't'rt it-s/rumenla/ in setting up the EU /PR Network in

c/osc'cor,tpt'r,tlnurwr//r//tr'/t'/L'h'11.rltt,rt,trrdt/teEUMemberStates.Thisrsthebodythat

wi// r;tist' // '/ i r:;;:rrt';: tr t//t //tt' . trt//tr trr/tt,.\ Lt//t//e prolecting individua/ companies. Contact me

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kandiaBank

5witzerland

-

New members of the

DTCG Board elected

lose to fifty members

elected five new members

forthe Board of the

Danish-Thai Chamber of Commerce

at the Annual General

Meeting held on 06 March 2003

at the Sheraton Grande Sukhumvit.

The five new members selected

to the board were Henrik

Friis, Kristian Strand, Santhapat

Periera, and Peter Romhild.

Retiring from the board were

Charlotte Parks, Leo Alexandersen,

Peter Linnemann, Preben

Hjortlund and Axel Blom -

who has been on the Board

since 1992 and received a special

thanks from Tom Sorensen

for his tremendous contributions

to the Chamber over the years.

After the AGM, members

enjoyed a dinner with a presentation

of Copenhagen and surroundings

by Copenhagen

Goodwill Ambassadors Michael

Ascot and Poul Weber - who had

earlier in the evening also

chaired the AGM.

A draw for a f ree SAS return

ticket to Singapore was conducted

among members, who

had correctly guessed the most

popular Copenhagen tourist

sights. The ticket was won by

Jesoer Hansen.

Some J'ifiy members of the

Danish-Thcti C hambe r of

Comm.erce were present ot

thc Anntrul Gt trrrul Meetitt.q

heltl on 06 Mctrch 2003 at tltr

She raton C rande Sukhumv i t.

DTCC President Tom

So rerts e n exp re s,se d spe ciaI

thanks to AxeL Bknt for the

t re me ntl o u s c' ont r i bution s

thut Mr Blont has given to

the Chamber os tr member ol'

the board since 1992. Mr

Bktm retired from the board

ctt the AGM.

A new ntetnber0f the famous brand is now avilable in Thailand

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One taste of LURPAK spreadable, and you'll never settle

for anything less. Fresh and rich with creamy butter

taste, LURPAK spreadable spreads directly lrom the

refrigerator.

So now you can enjoy the convenience without having

to compromise on the LURPAK butter flavour.

The product is ideal for baking and cooking and it comes

in a convenient packaging that is reclosable.

Discover the taste of butter with the convenience of

margaflne.

With LURPAK Spreadable you know that your family is

enjoying the best.

EASTWESTTRADING & AGENCIES LTD,, PART.

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Chongnonsee, Yannawa, Bangkok 1 01 20, Thailand.

Tel : (66) O 2287-4643-4, O 2285-6213-7,

o 2678-3270-3

Fax : (66) 0 2287-4642, O 2678-3275

E-maill ewta@bkk3.loxinfo co th

6

New Membership Card launched at the AGM

DTCC President Mr.

Tom Sorensen shows

the new Membership

Card, saying thnt the

Chamber has - in

addition to the

traditional use as

identification - longer

term plans,for more

sophisticated uses of

the card.

onths of work culminated

with the presentation

at the AGM of a

new Membership Card which

members received at the entrance.

While the new Membership

Card'in its initial phase will be

used to brand membership of

the Chamber and as a traditional

identification, there are also

longer-term plans for more sophisticated

uses in the pipeline.

These plans are still under de-

The design ofthe card

blends Danish and Thai

styles in a unique way with

traditional Thai silk

contrasting the 1958

evergreen designs oJ' the

'Egg'andthe'Swan'by

Arne Jacobsen.

velopment and will be publicised

when they are ready for implementation.

The machine for printing the

membership cards has kindly

been donated to the Chamber

by DTCC member dz card.

Peter Linnemann with his

succe s s or Michel D e leu run

andAxel Blom at the AGM

New Maersk

Managing

Director

Mr. Peter Linnemann. Managing

Director of the Maersk

Group of companies in Thailand,

introduced his successor

Michel Deleuran at the

Annual General Meeting of

the Danish -Thai Chamber of

Commerce. Michel Deleuran

will take over his new responsibilities

as per 1 May 2003.

Michel Deleuran comes

from Maersk in the Philippines.

As the guest of Peter

Linnemann at the AGM he

had the chance to meet many

of the current members of the

Chamber.

'Yes, I am looking fonrvard

to this," Michel Deleuranconfirmed

when asked if he was

pleased with the transfer.

Peter Linnemann will be

transferred to Amsterdam. He

came to Bangkokthree years

ago from Portugal to replace

Mr. Anders Nielsen.

7

8

=-

Embassies

ready for

'new' initiative

Danish embassies in South East

Asia are ready and eager to follow

up on a new Danish government

initiative to oromote the

usage of the facilities at the embassies

more intensively. Offering

temporary office facilities to

Danish comoanies at the Danish

embassies, which is part of

the new initiative, is however a

problem at some embassies.

"We have not currently set

aside an office forthis purpose,"

says Tine Hylleberg, Commercial

Counsellor at the Royal Danish

Embassy in Bangkok.

"But if we were to receive a

request, we could cedainly accommodate

this - or help the

company find space at one of

the other Danish companies in

town."

What Tine Hylleberg would

like to see enhanced, is the Dan-

_ ish companies awareness of the

standing offer to use especially

the excellent meeting facilities at

the embassy.

"l have long wanted to promote

the use of our excellent

meeting facilities. Recently, we

had for instance Arla Foods visiting

their importers and distributors

in Thailand. This meeting

could have taken place here at

the embassy with a short welcome

by me or the Ambassador

and ended with a light working

lunch after Lars Moller Henriksen's

presentation."

"Follow up telephone calls

on business meetings here is

also a good option where we

could assist the companies. lt

does make a good impression if

a call comes from the Royal

Danish Embassy - and maybe

even in Thai language!" she

adds.

In Jakarta, renting out office

space is nothing new. Currently

Novo Nordisk is working out of

an office rented at the embassy.

ln Singapore, office space is

not available at the embassy, but

the commercial deoartment

could assist with finding facilities

at elsewhere.

In Hanoi, Commercial Counsellor

Thomas Bo Pedersen

confirms that office space would

be available if reouested.

Tbm Sorensen,

Chaitman of the

European Chambers of

Commerce and the

Danish-Thai Charnber

of Commerce together

with Klauspetter

Schmallenbach,

Ambassador-Head oJ

the Delegatictn of the

European Commission

to Thailand at the

inaugural meeting of

the European Union

IPR Network.

War on intellectual

property abuse

Danish mine clearing to Sri Lanka

Danish Demining Group has

announced plans to sweep

mines in Sri Lanka, bringing

peace and security to a civilian

population terrorized by

two decades of civil war.

The group's mission to Sri

Lanka will been funded with resources

from Danida. Danish

Demining Group's chief objective

will be to ensure that the

region's many internally displaced

persons can return safely

home after nearly 20 years of

unabated civil war.

Erik Willadsen, an experienced

demining operator with

hours logged on missions to

uropean private and

public sector representatives

have joined

forces in Bangkok to establish a

European Union IPR Network, a

new body set up to improve the

protection of Intellectual Property

Rights (lPR) in Thailand.

The EU IPR Network was officially

launched 27th February

2003 by EU Ambassador, Mr

Klauspeter Schmallenbach and

the Chairman of the European

Chambers of Commerce Thailand,

Mr Tom Sorensen.

Bringing together some one

hundred representatives of European

companies, EU Member

States embassies and the Delegation

of the European Commission,

the EU IPB Networkwill

seek solutions to the IPR abuses

faced by many European businesses

in Thailand. lt will also

allow European companies to air

their concerns and soeak with a

single voice on IPR issues.

Speaking at the meeting,

Klauspetter Schmallenbach,

Ambassador-Head of the Delegation

of the European Commission

to Thailand said:

"To make headway in the

fight against IPR abuse in Thailand

we need to present a united

front. Closer co-operation between

the European private and

public sectors through the EU

IPR Network is one way we can

do that."

"Stroll through the streets of

Bangkok or browse its many

shopping malls and you will encounter

a huge variety of pirate

goods. This is just the tip of the

iceberg; the visible end of the

IPR infringement spectrum.

Less noticeable, but perhaps far

more worrying are counterfeit

medicines, car parts, cosmetics,

spirits, tools and machinery

which are also widely available.

Such copy products not only violate

the rights of the IPR owner,

they also put at risk the health

and safety of those buying these

oroducts." he added.

The EU IPR Network will

pool the knowledge, expefiise

and experience of EU companies

in Thailand facing IPR problems.

Through the official supporl

of the European Commission

and the EU Member States

embassies the Network will also

actively work to improve the situation

to the benefit of EU comoanies

and consumers alike.

The Networkwill meet on a regular

basis and will set up working

groups to focus on enforcement,

public awareness and information

and communication issues.

Tom Sorensen, Chairman of

the European Chambers of

Commerce invited all Eurooean

companies facing IPR problems

to join the Network.

"lPR infringements not only

atfect European companies in

this country, but also their performance

elsewhere, as Thailand

is a major source of pirated

products destined for other markets.

Private companies are on

the front line in the fight against

IPR violations and this network

will act as a catalyst for increased

coooeration between

them. lt will focus on the oroblems

facing European companies

and seek realistic solutions

to them."

Eritrea and Somaliland, will

lead the group's efforts in Sri

Lanka.

Danish Demining Group is

expected to work closely with

the Danish Refugee Council,

which has already established

a large-scale repatriation programme

in Sri Lanka.

9

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10

Medicon Valley

is Europe's

fastest growing

biotech cluster

Medicon Valley, a cross-border

region straddling both sides of

the Oresund bridge linking Denmark

and Sweden, is Europe's

fastest growing biotech cluster.

According to an international report,

Medicon Valley is now the

4th largest in Europe measured

on number of drugs under development

with UK, Germany

and France respectively taking

the top three places. And France

is only ahead by a fraction.

Europe's largest investment

concern, UK's 3i, is currently

considering new investments in

Medicon Valley. The company

has already invested in 10

biotech comoanies in the Nordic

region (Scandinavia plus Finland

and lceland) totalling

around DKK 240 million (USD

35 million), of which four are located

in Medicon Valley.

Orange first with

GSM location

service in

Denmark

Orange has chosen Denmark as

the first country in which to offer

its business customers the ooportunity

to pinpoint the geographical

location of their salespeople,

service staff or truck

drivers. The system is called

Basis Tracking and uses

Orange's GSM net to constantly

track the position of a given mobile

teleohone.

In urban areas the location

radius can be as little as 200

meters while in rural areas it can

vary from 500 meters to 2 coulometers

depending on the density

of the network masts. Basis

Tracking is cheaper than known

location solutions built on GPS

technology, and when the system

has been implemented each

tracking will be no rnore expensive

than the cost of an SMS.

Basis Tracking has been developed

by the Danish mobile apolication

manufacturer

Unwiredfactory.

Embassy seminar

introduced clean

Danish technology

By Gregers Mqller

he Royal Danish Embassy

in Bangkok on

January 22held a seminar

on Danish Energy Experiences

to promote energy conseruation

and renewable energy.

Financial suppoft under a Danish

government's scheme was

also presented for future possibilities

of business cooperation

in Thailand.

Danish Ambassador to

Bangkok H.E. Mr. Ulrik Helweg-

Larsen ooened the seminar

which was held at Pathumwan

Princess Hotel.

The sessions began with an

overview on the benefits of energy

conservation and renewable

energy. After that, Mr. Lars

Moller, Long term Expert of Biomass

One-stop Clearing House,

gave his presentation on Danish

experiences and background

in the business.

Participants in the seminar

from the Thai industries were

also told about a Danish government

suppofted scheme, Private

Sector Partnership Facility. The

programme aims to enable Thai

companies to access cleaner

technology through business

cooperations with Danish comoanies.

Thai representatives from

companies already engaged in

this programme are also invited

to conduct a case study on energy

conservation technology

through the partnership programme.

Danish companies

may get US privileges

anrsn companres

along with all other foreign

companies in

Thailand - stand a chance to get

the same special privileges today

given only US companies in

Thailand. Alternatively Thailand

may choose to cancel the US

agreement and that way level

the market conditions.

The reason is that Thailand

is currently forced by its WTO

membership to consider its options

regarding the current special

oreferential treatment which

US companies enjoy in Thailand.

The significance of the

Amity Treaty for US investors is

that it grants qualifying US companies

"national treatment".

Generally, national treatment

means that the Thai government

is today required to give eligible

US companies the same rights

and legalflexibility normally reserved

for Thai firms, subject to

exceptions specified in the

agreemenr.

The whole issue centers

around Thailand's commitment

to the WTO oursuant to the General

Agreement on Trade in Services.

To comply with its WTO

commitments under the General

Agreement on Trade in Services.

Thailand is reouired to

grant Most Favoured Nation

treatment to all WTO members

by Jan. 1, 2005.

One ootion for Thailand is to

amend the law to allow all WTO

members the same rights and

privileges granted to US investors

under the treaty. In other

words, Thailand will be required

to provide equal legal treatment

to investors from all WTO member

countries - among others

Denmark.

Another is to cancel the

treaty and that way give All WTO

members equal status. Finally,

a third option is for Thailand to

apply WTO for a continuation of

the treaty but it is doubtful

whether this would be granted.

lf the treaty is extended to

cover also other WTO member

another issue is the reciprocal

part which gives special visa

treatment to Thais in the US. In

the US the Treaty allows qualifying

Thai nationals access to

special visa categories E-1

(Treaty Trader) or E-2 (Treaty

Investor), which would ordinarily

not be available.

A Thai national who obtains

a visa either as a Treaty Trader

or Treaty Investor is granted an

initial period of stay in US of two

years. According to an article by

Mr. Michael Doyle, a paftner of

the Bangkok law firm of Seri

Manop and Doyle Ltd. Tax and

Legal Counsellors in the,

company's newsletter, this period

can be extended almost indefinitely

so long as the Thai

holder of the visa declares that

he or she will deoart the US

when the period of authorized

stay, including any unlimited extensions,

terminates.

t1

Pri ncess Alexand ra visited

Unesco projects in Thailand

By Gregers Mlller

rincess Alexandra - married

to Prince Joachim of

Denmark - in February

visited Thailand on her f irst overseas

assignment as protector of

Unicef Danmark.

The purpose of the trip was

to produce a documentary for

the Danish Television Broadcasting

Corporation. The program

will be aired during the

Easter holiday and will feature

some of the projects in Thailand

for HIV/AIDS affected children

which Unicef Danmark supports.

Most of the projects are in

the North of Thailand, where the

majority of the more than

300,000 aids affected children in

Thailand live. Some infected

themselves, some orphaned

because their oarents have

passeo away.

In Bangkok, the Princess on

Monday 24 February opened a

special Youth Career Development

Programme at Bumrung-

rad Hospital in Bangkok. The

programme provides skilled

training for this year 106 young

women with poor backgrounds

either rescued from or considered

in high risk of sexual exploitation.

Unicef conducts this

programme in cooperation with

17 leading hotels in Bangkok

where the majority of the girls

are given training to work in the

tourism industry.

"What really has impressed

me most on this trip is the community

spirit I saw in the North,

where it was perfectly natural for

a family to take in the children

of their neighbours if they had

passed away and there were no

other immediate family to take

care of them," said about her

impressions from the visit.

Asked if she would like to

see this attitude transplanted to

Denmark, Princess Alexandra

said it would be really great if this

was possible.

"ln the schools up North, I

saw children sharing their lunch

with each other if one didn't bring

any because of herfamily's poverty.

In Denmark, we have the

opposite problem of school children

mobbing one of their own

class mates. lt was just so amazing

- they didn't seem ashamed

to help each other, be kind to

each other," she said.

Princess Alexandra will in

the years to come be increasingly

involved in Unicef's international

campaigns. Among others

an upcoming attempt to

eradicate the disease tetanus

among new born babies and

their mothers through vaccination.

Prior to her official duties in

Thailand, Princess Alexandra

had been vacationing with her

husband, Prince Joachim and

the couple's two children, Prince

Nikolai and Prince Felix first in

her home town of Hong Kong,

then for a week in the Thai seaside

resort of Hua Hin.

Here, relaxing at the classic

Hotel Sofitel, the Royal couple

In the temple Wat Srisupan in

Chiangmai Princess

Alexandra was constantly

surrounded by curictus

students of the temple school.

Many of the children are

infected by HIV while others

have lost their parents to the

disease. Photo: JJ FilmNS

Prince Felix, the younger of

Princess Alexandra and

Prince Joachim's tvvo sons. is

trying to put on his father's

sunglasses assisted by his

older brother Prince Nikolai.

Photo: lan Mouritsen.

gave a lengthy interview to the

Danish weekly BilledBladet. The

feature was solashed over full

six pages and illustrated with

some of the best pictures ever

taken of the royal family shot by

the Thailand based Danish photographer

Jan Mouritsen.

t2

Pri nce Joachim opens

Hempel plant in Malaysia

While Princess

Alexandra visited

Unesco projects in

Thailand, Prince

Joachim opened

Hempel's latest

expansion in South

East Asia.

is Royal Highness

Prince Joachim of Den

mark on Tuesday 18

February opened a new manufacturing

plant in Johore, Malaysia,

of The Hempel Group, a

Denmark-based leading global

independent producer of protective

coatings for marine and industrial

applications.

-

"We are honoured to have

His Royal Highness, Prince

Joachim of Denmark officiate

our opening ceremony," Mr

Ditlev Engel, President and CEO

of Hempel Group said at the

opening ceremony, in which also

the Danish ambassador to Malaysia,

Mr. Lasse Reimann officiated.

Equipped with state-of-theart

technology, the new Hempel

plant has the capability of producing

up to 7,000 tons of coatings

annually. Hempel's investment

exceeds RM22 million - an

indication of the importance for

Hempel of this production facility

in the expansion of their business

in Southeast Asia.

'The Hempel Group has had

facilities in Malaysia since 1996

for protecting coasters, containers,

factories and bridges for the

Southeast Asian market. This

plant signifies another milestone

in the Group's development and

is an important element in our

globalstrategy," said Mr. Engel.

According to Mr Christian

Vang, Regional Managing Director

for Hempel Southeast Asia,

the current plant is"only the beginning.

"Hemoel intends to increase

production by three-fold and

subsequently expanding this

manufacturing plant over the

next few years," Mr Christian

Vang says.

"The rise in production will

enable Hempel to boost their

sales in Malaysia in the years

ahead. We anticipate a threefold

increase in turnover which

will bring us to a total of RM50

million in turnover per year."

Hempel believes that Malaysia

has an attractive economical

climate with its strategic location,

good infrastructure, educated

workforce and available incentives

for export expansions.

Hempel has been actively

involved in Malaysia since the

mid-1950s through trading partners.

Since 1996, Hempel has

had a permanent legal entity

through Hempel Coatings (Malaysia)

Sdn Bhd, catering to

Malaysia's increased need for

innovative products and corrosive

protective solutions for the

fast expanding marine and industrial

sectors.

Elsewhere in Southeast

Asia, Hempel SEA operates two

production units - one each in

Singapore and in Indonesia. lts

Asian operations is divided into

two regional areas - China and

South-East Asia (SEA). Hempel

SEA covers Asia Pacific (except

China) and inclusive of the Indian

sub-continent and the

southern part of Africa.

The SEA region has during

the past five years more than

tripled its turnover and acts as

an integrated part of The

Hempel Group leveraging on its

presence in Europe, Middle East

and Americas. Given Hempel's

long-term specific focus in corrosive

protection solutions, it has

the best knowledge base available

to select and specify tailormade

paint systems for any

needs.

The Hempel Corporate

Head office is located in Denmark.

Today, The Hempel Group

is represented in more than 90

countries worldwide creating

more than 90% of its turnover

outside of Denmark.

Today, Hempel protects one

out of every five ships and one

out of every three containers, at

any given point of time in the

world. lt also has a global presence

for heavy-duty industrial

coatings for oil and gas installations,

pipelines, petrochemical

complexes, i nf rastructu ral f acilities,

power plants, tank farms,

windmills and any other relevant

steel structures.

Hempel has invested over

RM22 million in its new plant

in Johor in Malaysia.

Photo: EastWest-PR

Prince Joachim brushing the

Lion's eye before the opening

- of course using the paint

from Hempel's new factory.

Photo: EastWest-PR

Hempel hosted a luncheon for

all the guests after the

opening of the factory.

Photo: EastWest-PR

t3

le Madsen, owner of

Scaneast Co., Ltd. on

the 18th of March celebrated

his debut on the market

for computer software with the

launch of a new own-develooed

product for online auctions - indeed

a remarkable shift in business

direction for a man, who

has for over 30 years had his

strength in steel trading.

The launch day was auspicious.

lt was also Ole Madsen's

60 year birthday, which started

with a surprise breakfast party

7:30 at his and Jaana Kopra's

home on a quiet lane off Bangkok's

busy Sukhumvit Road.

Ole Madsen first came to

Thailand in 1966.

"l arrived Bangkok by plane

on 14 May 1966. I still remember

how incredibly hot I thought

it was on that very first day," Ole

Madsen recalls.

For the next four years, Ole

Madsen worked for SGS all over

Thailand, inspecting and verifying

among others oiltanks wnere

his Thai staff would lower him

down inside the tank.

Then in 1970 he set uo his

own company called Madsen

Ltd. Partnership. The partner

was his friend Morup, who was

at the time a consultant for Siam

Cement. The business idea was

to trade in mineral ore, especially

tungsten, fluoride and antimony.

Later, when the new Thai business

law was introduced in

'1972, this partnership was transformed

into his current company

Scaneast Co., Ltd. with the required

51 percent Thai shareholding.

From 1970 to 75 one of Ole

Madsen's major business activities

was covering the Canton

Fair held two times per year,

where most everything going in

and out of China was traded.

"The fair would start with two

days in Hong Kong at the Mandarin

Hotel, waiting for the visa

to be granted. Then we would

go by the Star Ferry across to

the Kowloon train station, two

coolies from the hotel, would

carry our trunks, radio, some

food and some bottles of booze

strung up on a bamboo pole

from the hotel to the station. The

lower deck of the Star Ferry was

exclusively for coolis carrying

goods in those days, a sight not

seen today. The train would take

us up to Canton, where most of

the foreign traders were required

to stay at Tung Fang Hotel - the

only decent option available,"

Ole Madsen recalls.

"lt was a practical arrangement

for the Chinese, because

all communication with our clients

was done by telex. To send

it, you had to type the tape and

hand it to the telex operator, and

somehow our counteroarts in

the negotiations always knew

where our limits were. Still we

had to negotiate for about fifteen

days, until on the last day we

could eventually close the deal."

As early as in 1972, Ole

Madsen also had a chance to

visit Beijing.

"l didn't get any business

done, but it was very interesting

to get a first hand impression of

China at that time, whicn was

during the years of the Cultural

Revolution."

Ole Madsen early on diversified

from mineral ore into agricultural

commodities like iute.

kapok, rice, sugar, and coffee.

Trading in steel - today his main

business activity in terms of volume

- was added in 1972.

From trading in rice, it was a

natural move for Scaneast to

start trading in machinery for rice

mills too. Less obvious was Ole

Madsen's move into the freezer

business.

"We were for many years the

agent for the Swedish freezing

equipment manufacturer Frigo

Scandia. When we started, there

was only one freezer installed in

all of Thailand. lt was a good

business. Most of the freezing

plants you'll find today in all the

seafood factories and chicken

processing plants of the CP

Group are for instance sold by

us," Ole Madsen says.

But when Frigo Scandia was

taken over by the American company

FMC, all contracts with

agents world wide were cancelled.

In Thailand, FMC also

took over Ole Madsen's staff.

New winds were also blowing

within the markets for most of the

agricultural commodities. The

use of jute for bags and carpet

backing declined with the introduction

of nylon. The demand for

kapok disappeared when rubber

foam was introduced. Rice

started at an early stage to be

traded directly without the need

of brokers.

Steel remained, however, a

good business. While 90 percent

of brokers elsewhere in the world

closed down during the 90's, Ole

Madsen has remained firmly in

business.

"We saw the development

coming, and hooked oursetves

up with a large Ukrainian company,"

he explains. As the broker

between the Ukrainian steel

company and the Asian steel mill

clients, it is the job of Scaneast

to obtain the orders and solve

any problems related to the delivery

of the steel to the client.

"We sell and deliver about

70,000 tons of steel billets or

slabs every month to most of the

steel mills in Thailand." Ole

Madsen says.

"As for scrap we currently

sell around 300,000 tons per a

year."

When the customer has

placed his order, a vessel is

chartered to transport the steel

from Ukraine to Koh Si Chang.

Here, the cargo is loaded onto

barges, which takes it up the

river to the steel mills.

Ole Madsen's move into

software started with a project in

2000 to launch one of the first

ever e-commerce portals on the

Internet for trading in metals,

called MetalMerge.

"My partners were a Greek

and a Russian, and we thought

we were going to make loads of

money. The idea was good, but

the software available simply

didn't work. Nobody could find

out how to fill in all the information

the system required. You

have to remember that what you

are up against, is the time it

takes to make a telephone call!

"The software people promised

improvements and never

delivered. We never had a customer

who could use the software

- and today the website is

mainly a news site for market

information."

By the time Ole Madsen

pulled out of the project in Au-

Ole Celebrated

In the morning, Ole Madsen's birthday was marked

by a breakfast in his home for some thirty friends. In

the evening, a splendid dinner was serued for more

friends at the Pacific City Club with speeches and

musical performances.

Before dinner was seryed, all guests gathered at

the main stairs for a group photo to commemorate

the day.

14

-

gust 2001, he found himself

stuck with a lot of computer hardware,

a database with 7000 customers

within bulk commodities,

and a handful of lT people and

thought of how best to put the

stuff to work.

"When we had been shopping

around for the auction system

for MetalMerge, we were

always presented with demos,

never an implemented system,

so you never really knew, how it

worked in practice. And they

charged to the tune of 130,000

dollars for their programs."

So Ole Madsen decided to

set up his own software development

company called

Onlisys.com, and the first program

they would create, was

one he knew was in great demand:

Afast and simple auction

program at a fraction of the cost

he had been up against.

"lt should be a program,

which people could download

and try out themselves for seven

days free of charge. And if they

decided to buy it, the price

should be one tenth of the orice

of the programs, we had been

looking at!"

Real TimeAuction 1.0, which

he launched on 18 March, took

one year to be ready for marketing,

but is still only priced at

10,000 dollars. lt takes two minutes

to fill out the information

needed to conduct an auction

and invite your bidders. And

once you have conducted one

auction, you can keep it as a

template for next time, and only

modify the few things which

might have changed.

The program will easily pay

for itself in reduced purchasing

prices or higher sales prices.

The system doesn't care

whether your requested best

price is for pencils or animal

feed.

"All the invited bidders who

have logged in with each their

unique password can see the

price move down/up as their

competitors post their offers.

They don't know who is bidding,

but as the last minutes on the

clock starts ticking, there is a real

incentive to re-calculate your

profit margin and move down/up

with them."

And as there is no room for

private dealing, owners no

longer need to wonder how their

purchase manager's minor wife

suddenly can afford a new car.

When Ole Madsen met his

wife Jaana, his first wife had

three years before moved back

to Denmark with their four children,

two girls and two boys,

who were all born during Ole

Madsen's first six years in Bangkok.

"We met on the day after my

40 year birthday - in Patpong -

but it really wasn't anything like

what it sounds.. lmean,

Patpong..." Ole Madsen tries to

explain.

"You see, every Sunday

there was a jazz band playing

at the Napoleon, a restaurant

there, and everybody used to go

there to listen to jazz in the afternoon."

Jaana, who was in Bangkok

on vacation, has later frankly

admitted that she first fell for the

tall Dane's handsome legs and

deft dancing. When her vacation

was over, she went back to Finland,

but soon she came back

to Bangkok to work as a tourist

guide. Six years later, today 14

years ago, Jaana and Ole Madsen

decided to get married.

When not spending his time

with Jaana, Ole Madsen is

known to be an active player in

the golf section of the Scandinavian

Society Siam, of which

he was Chairman from 1995 to

1 996, and over the years he has

also devoted much of his time

to voluntary work within Rotary

Bangkok South of which he was

President from 1996 to 1997.

But also on this front, Ole

Madsen seems to be ready for

a major surprise move.

"l had a chance to try Gokart

driving recently. lt is actually

more fun than you might think. I

have already decided to try to do

some more of that in the future,"

he declares.

15

Business

delegation to

Vietnam

ww.bhl-bank.ch

Private Banking i BHF-BANK (Schweiz) AG

Det ef ikke noget tilfalde, at nogle mennesker kommer hurtigere i m6l end

andre. Vores kunder sat|er pris p6 vores ftemgangsmade; den er ikke ny, men

den er succesrig.

Benyt Dem af chancen og proy os -veksi er vores m6l.

BHF-BANK (Schweiz) AG, Schuthau$trasse 6, CH-8027 Z0rich

Tlt: +41 1 209 75 84, Fd: +41 1 28'l 06 35, E-Mait: tene.ioergensen@bhf.ch

t6

By Gregers Moller

n

t

A

major Danish promotion

is scheduled to take

lplace in Vietnam from

1 3th to 21st of September 2003,

possibly headed by His Royal

Highness Prince Henrik of Denmark

who grew up in Vietnam

during the years of French dominance.

The delegation willvisit both

Hanoi and Ho Chi Minh City. lt

is expected, that the participation

of HRH Prince Henrik in the

arrangements will attract an

added number of Vietnamese

businessmen to the seminars

and meetings which will take

place during the week.

The organizers of the event

are the Confederation of Danish

Industries - Dl, the Danish Trade

Council, the Royal Danish Embassy

in Hanoi and other business

associations in Denmark.

Focus will be on the traditional

strong Danish export areas: Agriculture,

Food production, Fisheries,

Marine equipment, Environment

and Energy.

The opening ceremony in

Hanoi will take place on Monday

15 September. On Tuesday, the

companies may have individual

business meetings while HRH

Prince Henrik will lead companies

within energy and environment

to visit a water and sanitation

project at Halong under the

supervision of the Danish consultant

company Kampsax and

possibly also visit a Danish related

company in Hai Phong.

The opening ceremony in Ho

Chi Minh City willtake place in

the morning of Thursday 1 8 September.

In the afternoon, a company

visit to KMC Tapioca Starch

Company will be included in the

program as well as a visit to a

currently not yet selected company

established with the support

of the Private Sector facility

of the Danish developmpnt cooperation

agency, Danida.

The overall purpose of the

promotional event is to facilitate

contacts between Danish and

Vietnamese businessmen and

at a higher level than usually

possible and in general strengthen

the commercial relations

between Denmark and Vietnam.

Another purpose is to increase

the general perception

among Danish companies of the

current business climate in Vietnam.

Although the transition

from a centrally planned economy

to a market economy is not

fully completed, the process initiated

in 1986 has today come

further than many Danes are

aware. Onlyfew know, that in its

10 year plan for 2001-2010 the

Vietnamese government estimates

a doubling of the current

BNP based on among others

structural changes within agriculture,

industry and the service

sector.

Danish companies are also

not generally aware of the

groMh in the Vietnamese import

sector. Vietnam accounts today

only for 2 percent of the Danish

exports to the ASEM countries,

but if the current trend continues,

Vietnam will develop into an important

export market for Danish

companies.

The promotion in September

will include production of a brochure

with a presentation of all

participating companies which

will be mailed to potential Vietnamese

companies in order to

organize match-making meetings

between the Danish participants

and potential clients or

business partners in Vietnam.

Further information may be

obtained from the Boyal Danish

Embassy in Hanoi, 19 Dien Bien

Phu, Hanoi, Vietnam, ph: +84 (4)

I 231 888, fax: +84 (4) 8 231

999, Website: http://www.dkvn.dk/

Email: hanamb@um.dk

or Dl - Confederation of Danish

Industries, att. Mrs. Hanne

Ramstedt, email hra@di.dk

Gas pipes to

offshore project

By Gregers Mpller

KT Flexibles is currently

delivering three 250

meter flexible pipes to

the West Seno gas production

field off the east coast of Kalimantan,

the Indonesian part of

Borneo.

The pipes are so-called risers,

pipes which will transport

the gas from the bottom of the

sea up through the water to an

oil platform or a tanker.

The Danish-Nonruegian company

is one of only three companies

world wide specialized in

production of flexible pipelines

and approved of by the major oil

comoanies of the world.

The Danish company has

been active for seven years but

the lndonesian order is its first

in South East Asia.

The pipes being delivered to

Indonesia are relatively short

compared to other pipes delivered

by NKT Flexibles, which

has delivered flexible flowlines

of several kilometers. A flowline

is a pipe rolled out on the seabed

following the levels of the

bottom of the sea and even turning

around corners.

"The longest pipe we have

delivered so far is a 7,4 kilometers

long flowline laid down in the

British oart of the North Sea. But

we expect to break this record

this spring when we will deliver

a 10 inches flowline of more than

8 kilometers produced in one

piece," explains Mr. Michael C.

Hjorth, Managing Director of

NKT Flexibles.

"The unioue characteristics

of the pipes are their flexibility.

Although they are based on several

layers of iron, other metals

and plastic materials, the pipes

are still flexible contrary to what

seems oossible."

"But when connected to a

300 meter long tanker which is

moving up and down on the surface

it will follow the movements."

Producing the pipes in one

piece is of impoftance not only

to the price but also to the technical

vulnerability of the pipe.

NKT Flexibles success depends

primarily on how many

new offshore oil and gas exploration

projects are established

world wide, secondarily on

whether the company is able to

match the specifications of each

individual project.

During the past few years,

where the orice on crude oil has

generally been low, the exploration

comoanies have been reluctant

to invest in new production

fields. Consequently, the three

main suppliers world wide have

fought fiercely for the few projects

which have been tendered.

"For NKT Flexibles, our orders

have for some years been

far lower than our production

capacity," Michael Hjorth admits.

"We have, however, recently

scrapped our growth strategy

and instead geared our business

towards a lower demand level.

With the rising level of oil exploration

activity expected for the

coming few years, we thus stand

a good chance of improving our

bottom line profitability," he adds.

17

More IFU

"We are here and we have the

money," says Poul Weber

who would like more

companies to be aware of the

benefits of having IFU as a

profe s sional and " safe "

investment Dartner

projects in

the pipeline

By Gregers Moller

I fU lffre Industrialization

I

Fund for Developing Coun-

I tries) has currently a number

of new potential Danish-Thai

joint ventures in the pipeline of

which at least some are expected

in the coming years to

become a reality.

One project, which is currently

maturing, is a Danish

manufacturer of smallwood oellets

interested in producing

these pellets in Thailand based

on compressed saw dust. These

pellets should then be exported

to Europe where the product already

exists and is used for heating

in both industry and private

homes.

Other potential new companies

to join the ranks of Thai-

Danish enterprises in Thailand

include a company interested in

producing electricity saving

equipment, a manufacturer of

batteries, a manufacturer of proteins

and more.

"We are here and we have

the money," says Poul Weber

who would like more comoanies

to be aware of the benefits of

having IFU as a professional and

"safe" investment partner.

According to Poul Weber,

companies who should look into

the IFU option could for instance

be Danish companies with an

idea they believe is feasible to

realize in Thailand. But local

Thai companies with a project

they believe would benefit from

being established together with

a Danish joint venture partner

may also be of interest.

"lf we believe in their idea,

we might help identifying a suitable

paftner company in Denmark,"

he says

"lt is important to keep in

mind that we can only enter a

project if there is a Danish company

involved - but this Danish

company does not necessarily

have to be located by the Thai

company in advance."

lf IFU after a professional

evaluation of the project should

decide to enter as a shareholder

in the new company, they never

invest more than the Danish

company itself and IFU has set

25 percent as its maximum level

of involvement.

Even with a small equity

share, having IFU as co-investor

may, however, be of high

value for the new joint venture

when seeking additional financing

from banks or financial institutions

as well as help open

many doors in the market place

when the company starts its operation.

Another important added

value is also IFU's contribution

as a professional member of the

Board of Directors of the new

company. In Thailand, this duty

has for many years been performed

by Poul Weber who has

actively contributed to the development

of these company based

on his vast business exoerience

and local network.

IFU's first investment in Thailand

was in a furniture factory in

the early 70's. Since then, some

of the most prominent Danish

companies in Thailand have at

one point or other taken advantage

of the facility. DZ Card,

Pongpara Codan Rubber, Carlsberg,

EgmonV Nation Multimedia

Group to mention but a few.

In all these companies, existing

or new shareholders have

since ourchased the shares initially

held by lFU.

"When a project is consolidated,

usually after 6 -8 years,

IFU will typically sell its shares

in the company to release funds

for new investments. When this

time comes, the existing partners

in the project are normally

given first right of refusal," Poul

Weber explains.

Royal Scandinavia Thailand

is currently IFU's largest investment

in Thailand. The company

was established in 1998 and today

the company has 216 employees.

A new factory building

oI 4,250 sq.m. is currently under

construction, scheduled for

opening in November this year.

Then the number of employees

will be expanded to 450 skilled

silvers and gold ware workers.

Another company in Thailand

in which IFU currently has

equity is Pena Dansk Tekstil

Tryk. This Herning-based company

has developed a special

technique for printing on garments

and has already affiliates

in also India and Pakistan.

The most recent IFU investment

in Thailand is Caretex. The

company established last year

a factory in Laem Chabang to

produce liners for containers.

Liners are out inside containers

and bulk goods are then filled in

the liner instead of directly in the

container to protect the goods

and facilitate the cleaning of the

container afteruvards.

I

ll

t8

"We can provide very

long and beneficia!

loan agreements, l5 -

20 years, at vei'y

competitive rates,"

says NIB's Regional

Manager, Mr. Soren

Kjaer Mortensen.

GPV Asia - total solutions and sourcing

GPV Asia (Thailand) Co., Ltd. is the headquarters for the GPV

Group's activities in Asia and is an important part ol the GPV Global

Sourcing & Contracting concept.

NIB loans also

available for

small proiects

By Christer Nilsson

I

t you have got a great idea,

product or service and

I the company to deliver it but

lack the funds to make it all haopen

maybe you should talkto the

Nordic Investment Bank, NlB, a

low-key institution for Nordic

companies doing business in

Asia and elsewhere.

Loans to governments account

for some 80 oercent of all

NIB loans in Asia. But in terms

of projects the majority are in fact

Nordic SMEs.

"Contrary to what many believe,

most NIB projects in the

region are with small- and medium

sized Nordic companies,"

says NIB's Regional Danish

Manager, Mr. Soren Kjaer Mortensen

based in Singapore.

How do / know if my compa

ny may b ene fit fro m N /B credits?

"You can either approach us

directly if you have a pafticular

project with a local counterpart.

But you may also approach e.g.

the ministry of finance or the

ministry of planning and development

in the target country directly.

They should know us well,

as most of our loans go to state

institutions that in turn dispatch

funds for projects in earmarked

segments."

"We can provide very long

and beneficial loan agreements,

15 - 20 years, at very competitive

rates."

Recently NIB got a request

from the ministry of agriculture

in Vietnam for a list of Nordic

agribusiness companies. Prolect

credits are available in a general

loan package from the NIB to

Vietnam.

"But we cannot provide that

kind of information, so we had

to tell the Vietnamese to aoproach

the Nordic embassies,

chambers and business organizations

for the names. This

shows how imooftant it can be

to go straight to the potential

buyer of your products or services

and tell them that you exist.

In Asia, this source is often a

ministry or a government credit

institute," he explains.

The bank's financing is limited

to cover not more than 50

oercent of the total cost of a

project and NIB therefore seeks

complementary financing

sources in order to orovide full

financing of projects. NIB-loans

are offered on competitive terms

and with long maturities. NIB acouires

the funds to finance its

lending by borrowing in the international

capital markets.

NlB, an international finance

institution owned by the five Nordic

countries, has AAA/aaa

credit rating from the leading rating

agencies. The bank's loans

in Asia has decreased since

1997 as a share of NIB's total

international portfolio. Still, the

total amount is around USD 1

Billion.

The company is specialised in high-quality production of Metal parls,

Cabinets and Enclosures, High precision machined parts, Wire harnish,

Electronic and Mechanical assembly Complete customer solutions.

The GPV Group is a knowledge based technology and outsourcing

partner who focus on long term strategic partnerships

The GPV Group has headquarters in Denmark and several factories in

Denmark and other European countries as well as in Asia

GPV Asia capabilities:

Mechanic production: Shearing, CNC punching, CNC Laser cutting,

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rel

19

Janni

comes

Allan Jensen used his education within dairy to

become first an expert for FAO, then a top sales

manager with Danish Turnkey Dairies and at one

point he even established his own dairy in

Thailand. Today, the former rock band drummer is

first and foremost a devoted single father for his

daughter Janni.

By Bjarne Wildau

he setting is the Danish

restaurant Admiralen in

the heart of Bangkok's

most well-known business street

Sukhumvit Road. I have an apoointment

to interview Allan

Jensen, today Managing Director

of APV (Thailand) Ltc.

Years ago, when I first met

Allan Jensen, I wrote about his

background as a drummer in the

Danish rock band Sundanes.

And about his new life as owner

of a Danish dairy in Thailand

which none other than Danish

Prime Minister at the time, Poul

Schluter, came out to break the

ground for.

Watching the entrance with

a cold beer from the balcony of

the restaurant I see him coming

and a few second later he joins

me. He is certainly bigger but

also looks happierthan I remember

him. Although I know he likes

most good things in life, this afternoon

he orders a glass of mineral

water.

"Anything wrong?" I inquire.

"Nothing. ljust need a break.

Slow down and slim down," he

says.

"l entertain clients typically

two or three times a week and it

often becomes a rorigh ride. So

frankly I enjoy plain water."

Twenty minutes later, I believe

we must have been interrupted

about founeen times by

Allan's mobile phone, when the

fifteenth call was from his daughter

Janni. When I interviewed

Allan last time, I stayed over in

his home in Muak Lek where I

enjoyed playing with his then five

year old daughter. He was at that

time engaged in a legal battle in

a Thai court to get the custody

over Janni whose Thai mother

he had met after he was divorced

from his first wife from

Denmark.

"So you won the custody?" I

asked him when he hung up.

"Yes. Luckily ldid!"

Over the next few minutes

he revisits the time which is today

mainly just memories of a

tough past.

"l was basically never in

doubt that I would eventually win

the case. lt was the few times

during the court battle where her

mother kidnapped her, which

was the worst. lt stopped, however,

when I had the police patrol

the street out side my house

a couple of times each day."

Allan Jensen's first posting

abroad was in Bangladesh.

Later he moved to the Philippines

working for FAO and other

countries in the region where his

specialty in establishing a local

dairy industry could be put to

gooo use.

Most of the equipment for

the new dairy plants, he helped

establish, came from the Danish

company Pasilac. So when

Pasilac one day needed a sales

enoineer it wasn't hard for them

to spot the professional and

down-to-earth young Dane.

The first Danish dairy in

Thailand had been established

in the 60's in Muak Lek north of

Bangkok. As the farmers developed

in the area, soon a cluster

of minor dairies were established

in the vicinity of the Danish

project.

"l sold most of these dairies

with the support of the other staff

in the organisation. Selling a

dairy is never something you do

alone - it's a team work," Allan

says.

"lt was a very special time. I

rememberwalking around in my

wooden clogs from Denmark. So

did many of the Thai dairy technicians

who had mostly had their

education in Denmark. When I

came in the morning I would

greet them with a Danish" Godmorgen,

hvordan ster det til "and

they would greet me back in

some Danish country-side dialect."

All the dairies he solfl made

good money for the owners.

There was plenty of milk of high

quality available and the consumer

market was growing.

When Pasilac eventually was

sold to the British APV, Allan

Jensen thought it was time for

him to sell his last dairy - or so

at last he thought - to himself and

a group of investors and stan up

on his own.

He had no problems producing

a milk of a higher quality than

all the rest. What did come as

an unpleasant surprise was,

however, how brand name focussed

the Thai market place

was. Marketing, TV advertisements,

supermarket promotions

- it all seemed more imponant

than just producing the best milk.

After a few years, there was

a period where the ownership of

the dairy changed hands a

couple of times. Still, Allan

Jensen remained as the manager

of the plant he had built

himself.

The turning point came when

the multinational food company

Nestle in 1996 bought the dairy

"Nestle had already six dairies

in Thailand at the time. Of

course I was proud that they

wanted to invest in my dairy. But

with their multinational set-uo

and orofit orientation there was

really no room for someone like

me who had become used to run

things my own way."

"When they started saying "

We appreciate your comments

"l knew it was time to leave," he

jokes.

That was when Allan received

one of those phone calls

which mysteriously always seem

to come at the right time. lt was

from his old company APV who

had in the meantime been acquired

by a larger corporation

and was now named Invensys.

"l ended up getting my former

job back - only in a larger

organization and with a new,

20

"We all run around being

so busl' achieving a lot oJ

things which vve think are

impo rtant. Br,tt rtotlting

really cornpares to rhe

importance and feeLings v,c

have for our chilclren,"

say,s Allan Jensen, who

w-a.s aw*arded cLtstoth, over

his daughter Janni afier ct

lengthy court battle v'ith

her Thai mother.

wide variety of products. We

were not only to sell dairies, but

also plants for juice, tomato

ketchup, breweries, condensed

milk."

Allan Jensen now moved to

Bangkok with his daughter Janni

and a young girl he met while

fighting the battle for custody

over Janni. Today, she is however

no longer staying with Allan

and Janni. He had encouraged

her to take and education, and

when she eventually graduated

she felt ready for having a child

of her own. When Allan had to

say, that he wasn't, she decided

to leave him to try to realize her

dream of a family of her own.

"Children are so important,"

he reflects.

"We all run around being so

busy achieving a lot of things

which we think are important.

But nothing really compares to

the impoftance and feelings we

have for our children."

"l rememberwhen we moved

to Bangkok and I took Janni out

to see a new international school

which I had been recommended.

We looked around and when I

asked her if she liked it, she said

yes. We were sitting in the car

on our way back, when she quietly

said "Dad, I know it's a very

expensive school. But l'll do my

very best. I promise."

Allan Jensen freely admits

that a tear welled up in his eyes.

"She was so young - just a

child. Where in her mind did she

create this line of thinking?"

We had left Admiralen and

by the time he had told me about

this incident, we had arrived at

the pub Check In. Here Allan

was - as it turned out - in fact

also one of the shareholders.

It took the manager about

five seconds to notice that Allan

had arrived. She came up to him

and stafted telling him about the

lousy blues band, which had not

even finished unpacking their

gear.

"We'll have to do something

about that," answered Allan

Jensen.

Looking around he notices,

that the ship owner he was supposed

to meet tonight had not

arrived yet. So he turns to the

manager. They look at each

other and in a split second they

agree: Let's take a game of balut

while waiting. Soon the dice

were rolling and girls were hanging

over his shoulders to cheer

on the game.

Stunned by the complete

change of setting I am watching

in amazement this man efforllessly

being both a serious businessman,

a deeply devoted father,

and a fun-loving balut

player waiting for this ship

owner, who is late - and all at

the same time.

When I resumed ourconversation,

I asked him what his

plans were for the future

"l'll slow down when I turn 55.

That's in another four years. Today

lwork at least'10 hours per

day, plus transponation, and I

am not going to do that forever.

It doesn't mean that l'll stoo

working altogether, though."

"l just don't want to rush out

every morning. And maybe lcan

stay a little longer in the summertime

in our summer house

on Samsg."

Ifvou are a shareholder in a Thai company, you can

frnally get a proper certificate ofyour shareholding.

Recognized by the Thai authorities,

the document states the

[ull amount of shares

and the number of

these shares, whichyou .

hold, certified by the seal

and signature of the ",:.' -

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comPany.

If you are a Thai company

with foreign shareholders

we suggestyou issue this

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email to shares@ scandrnedia.com

or by fax to Scand-Media Corp., Ltd.,..

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.i:ii

(Per certificate, only 120 Baht)

t'

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'

_., ' -' -'ar--.,

'

21

I

Which school to

select is likely to

be the single

most important

question for all

Danes with

children moving

to or living in

Thailand.

electing an appropriate

school for ones children

is one of the most imPortant

tasks expatriate Parents

face. In this issue of Thai-Danish

Trade News we Present an

updated listing of some of thee

main international schools in

Thailand. Several of these

schools are currently renovating

their campus or even building a

new camous.

The fee has been listed as

the first information for all the

schools because moneY matters,

no matter how much we

love our children.

But many other factors are

at work. Experienced "school

shoppers" suggest that you talk

to other oarents. visit the selected

schools, consider Your "

guts feeling" and most importantly

talk to your children. Professional

help is also available

as mentioned in the adicle on

page 32.

American Pacific

lnternational School

Fees/ year: 390,000- 440,000

Baht for full boarding and tuition.

Facilities: ComPuter lab, library,

science labs,25 M swimming

pool, football pitch, gYmnasium,

500-seat auditorium,

pottery kiln, darkroom, dance

studio, fitness centqr, dining hall,

boys' & girls' dormitories, Home

stay house (Gr. 1-5); 3 tennis

courts, driving range, PlaYground,

infirmary.

Number of students: 120

Curriculum: American with

US college Advanced Placement

courses offered

Languages: Language of instruction

is English (Thai, Mandarin

and Japanese are also offered)

Number of Scandinavian

students: 5

Percentage of Thai students:

48%

Year of Establishment: 1 997

Contact Detail: 158i 1 Moo 3,

Hang Dong-Samoeng Road,

Hang Dong, Chiang Mai 50230

Tel: 053 365 303, 053 365 305

Fax: 053 365 304

www.apacinter.com

apinter@cm.ksc.co.th

The Anneriean School of

Bangkok

Fees/ year: 94,800 to 160,600

Baht. ESL and Boarding additional

charge.

Facilities: Golf, Swimming,

Soccer, Basketball, VolleYball,

Music. Drama. Tennis and Art

Classes


Curriculum: American Curriculum

Languages: English, American,

French, Chinese, Japanese

Thai Language, and Thai Culture.


students: 57


40%

Year of Establishment: 1983

Contact detail: Sukhumvit

49-3 Bangkok 10110

Tel: (662) 662-4900

Fax: (662) 261-0330

info@asb.th.edu

or

900 Bangna-Trad KM. 15, Bangplee,

Samutprakarn 1 0540

Tel: (662) 312-5660

Fax: (662) 312-5797

info@asb.th.edu

Bangkok Patana School

Fees/ year: 264,000 THB (nursery)

to 432,000 THB (senior students)

Facilities: Extensive, Purpose-built

108-rai camPus with

full technology, sports, librarY,

perlorming and creative arts facilities.


Curriculum: UK National curriculum,

IGCSE/GCSE, lB

Language: English as instruction

language. Other languages

in classes.


students: 57


19%


Contact detail: 2/38 Soi La

Salle, Sukhumvit 105, Phra

Khanong, Bangkok 10260

Tel: 02 398 0200, 02 399 3175

Fax:02 399 3179

Website: www.patana.ac.th

Email: registrar@ patana.ac.th

Dulwich International

Gollege

Fees/ year: Annual tuition fees

range from 135,000 THB for Kindergarten

to 330,000 THB for

year 13. Annual boarding fees

(available from year 4\ are

189,000 THB.

Facilities: Fully networked

campus, including all classrooms

and boarding houses:

state-of-the-ar1 computing facilities

with multimedia computers;

well-resourced Science laboratories;

fully-equipped Design &

Technology unit: Music dePadment

with practice rooms; large

art studio and photograPhY laboratory;

extensive library and resource

center; multi-purPose Auditorium;

ESL and learning suPport

units; Olympic-size swimming

pool; 1600 sq.m. indoor

sports hall; extensive PlaYing

fields; English Summer School

and Sports & Adventure CamP

in April and July.


Curriculum: DIC delivers a

British and I nternational curriculum

in the English language to

22

I

I

children of all nations from 18

months to 18 years, from preschool

to pre-university, with

external examinations being offered

in lB, IGCSE, GCSE,

ABRSM and ClT.

Language of tuition: English


students:14


50/"


Contact details: 59 Moo 2,

Thepkassatri Road, Koh Kaew,

Muang, Phuket 83200

Tel: 02 51 2 0466-7. 07 6 238 7 1 1

Fax:02 512 0468. 076238750

www.dulwich-phu ket.com

info @ dulwichphuket.com

gdewey@dulwich.ac.th

Grace lnternational

School

Fees/ year:

K

1-5

6-8

9-11

12

57,200

95,700

103,400

111,100

115,100

Facilities: 270 Fl. pool K-12

Classrooms Tech Ed room

Sports Complex - including

squash, tennis, basketball, and

volleyball courls


Curriculum: US

Language of tuition: English


students: 8


1',t%


Contact detail: 178/832 Moo

7, Chiang Mai-Hod Road, Hang

Dong, Chiang Mai50230.

Tel:053 442185-6

Fax: 053 442 189

Harrow International

School

Fees/ year: Tuition - 244,115-

358,500 Baht, Boarding extra

231,000-255,000 Baht

Facilities: Full modern

school facilities. Associate Member

ECIS


Curriculum: UK. Exams:

IGCSE. A/S and A LEVEL

Language: English, Mandarin,

Japanese, French, Thai


60%


Contact detail: 28912

Naradhiwas Rajanakarindra Soi

24, Chongnonsee, Yannawa,

Bangkok, Thailand 10120

Tel: (+66) 26720123

Fax: (+66) 26720127

wwwharrowschool.ac.th

his @ harrowschool.ac.th

lnternational

Community School

Fees/ year:

K-5 199,000 THB

6-8 213,700 THB

9-12 233,700 THB

Facilities: Meet WASC Standards.


Curriculum: American College

Prep.

Language they teach in at

school: English, Thai, Spanish


students: None at the present

time.

Average time their teachers

have worked at this school -

years: 4.2 years


45"/"


Contact 72 Soi Sribhumpen,

Rama lV Road, Sathon, Bangkok

10120.

Tel:02 6797175-7

Fax:02287 4530

www.icsbangkok.com

icsbkk @ loxinfo.co.th


Bangkok (lSBl

Fees/ year:

RegistrationFee 200,000

Annual Fee 70,000

Tuition Feelyear

(KG-Gs) 4o4,20o

(G6-8) 440,000

44e,2o0

(Ge-12)

Facilities: 750- seat Unocal

Theatre and Exhibition Hall,2 Libraries/

Media Centers with

60,000 + books, Videos, CDs

Bookstore with Post Otfice, 158

campus-side classroom/ communal

areas Media Monitors, 8

Workstations-Rolling Tech Centers/

digital video and VHS/

video, 850 computers-8 fullsized

labs, 7 mini labs Music

Tech. Lab, Kodak Photography

Lab with Darkroom, Animation

and 3 D Design/ Graphics Lab,

continued on pg. 24

Herlufsholm Kostskole

- en dansk skole

med international

og akademisk atmosftere

Herlufsholm Skole er mere end en uddannelsesinstitution.

Vi bestreber os pA at vere en skole, der gor en forskel for

eleverne - pl alle livets omrAder - bAde nu og i fremtiden :

I PA det akademiske og intellektuelle omrilde

I Pl det ekskascolare omrAde

I PA det dannelsesmessige omrAde

- det gsr en forskel!

KoNrlxr os

- sA suNosn vr TNFoRMATIoNSMATERTALE

OM KOSTSKOLEN OG VORES TJDDANNELSER.

Bnsoc os pA sxor,rN rt,rsn pA INTERNETTET:

www.herlufsholn.dk

Hr,nrursxouvr

Gudlsgt 1565

4700 Nestved

www.herluBholm.dk

Skolens kontor: Tlf.55 75 35 00 . Fax 55 75 35 14

e-mail: rektorkontor@herluJsholm. dk

Rektor privat: Tlf. 55 75 35 25 . Fax 55 75 35 26

23

continued from pg. 23

Bangkok Patana has a

solid background in

serving the foreign

c ommunitie s in Thailand.

The school was established

45 years ago and has

grown c onsiderably ye ar

by year with an increasing

number of students. This

year among others 57

S candinavian students.

Patana r a popular

Scandinavian choice

Cisco Computer Networklng

Lab, Science Labs, 2 Prlnt

Shops, Thai-style Multipurpose

Building with internet acce88

Teacher Housing, Sushi Bar and

Sandwich Hut, 2 Cafeteriaa-

Asian and Western selections In

both


Curriculum: Americani International

Based


school: English


students: 48


20o/"

Year of Establishment: 1 951

Contact detail: 39/7 Sol

Nichada Thani, Samakee Road,

Pak Kret, Nonthaburi 11120.

Tel: 02 963 5800

Fax: 02 583 5432

www.isb.ac.th

isbadmit @ isb.ac,th

By Watanya C.

angkok Pattana School

seems to keep its position

as one of the most

preferred schools for the Scandinavian

community in Thailand.

"This year, we have 57 Scandinavian

students," says headmaster

Dr. Paul Beresford Hill.

"They're hard working and

have very good language skills.

They usually pick up English

very quickly. They do very well.

lf possible, we would ceftainly

like to have more," says Dr.

Beresford Hill.

Bangkok Patana has a solid

background in serving the foreign

communities in Thailand.

The school was established 45

years ago and has grown considerably

year by year with an

increasing number of students.

"l believe one of our attractions

is that we follow the British

national curriculum. Combined

with the broad cultural mix of our

students we offer a high academic

standard. We tend to

speak English most of the time

in school and we encourage students

to speak English among

each other. Many parents feel

comfortable with this."

What are the nationalities of

the other students?

"We have many French, Chinese,

Japanese, Spanish, Thai

and German students. Some

years ago we hired a teacher to

teach German language after

school primarily to the German

students. lt was not a big group.

But then more students joined

in and today we have a German

teacher permanently employed

at the school. In the future, if

there should be students

enough interested in a special

Scandinavian language class,

we could do the same thing."

In cooperation with the parents,

the school is also known

for its many extra-curricular activities.

"We try to find themes that

fit most students. Lately we arranged

a National Day where

each group of students represented

their own nationalitv.

Then we invited the parents to a

big buffet, where each group

orovided their own traditional

food and all were dressed up following

their own national traditions.

A few years ago we had

another interesting event, a Viking

day. For 4-5 weeks leading

up to this event all classes studied,

researched, did artworks,

wrote essays etc. all about the

Vikings. Then on the Viking Day,

we all dressed up like Vikings

and had traditional "Viking

FOOO"."

Dr. Paul Beresford Hill believes

students graduating from

Bangkok Pattana are more than

just well prepared for a higher

education.

"We would naturally like to

see them continue to universities.

They are able to work independently

and usually very self

confident. But if we have done

our job well they are not just

ready to become world citizens

- they should also have a high

level of understanding and respect

for other cultures," he

adds.

International School

Eastern Seaboard

Fees/ year:

Pre-K3 161,200 THB

Pre-K4 197,600THB

Kindergarten-Grade 5

332,800TH8

Grade 6-8 364,000TH8

Grade 9-12 384,800THB

Facilities: 36 air-conditioned

classrooms, 4 science labs, 2

computer labs, 2 music rooms,

2 libraries, ESL center, auditorium/

cafeteria, 2 covered gyms.


Curriculum: American


school: English


students: 30


17"/"


Contact delail:282 Moo 5,

Bowin Sub-district, Si Racha

District, Chon Buri 20230.

Tel: 038 345 556-9

Fax:038 345 156

wwwise.ac.th

ise@ loxinfo.co.th

continued on pg. 26

24

BAI\GKOKPru SCHOOL

PT\TA N T\

continued Jrom pg. 24

The huge internatktnal sport center

(ubove) and tlrc new Early Years Center

(lefi) i.s a major Leap lbrward.for ltlew

Inte rnational Sc hool Thailand ( l{lST).

New Sport Center

and Early Years

Center opened

By Watanya C.

ew I nternational School

Thailand (NIST) last

month inaugurated two

of the projects within its the ambitious

campus expansion

programme launched two years

ago, a new Spotts Center and a

Early Years Center.

The huge international spotl

center was presented to Thai-

Danish Trade News by Deputy

Headmaster Ms. Anne Fowles.

It consists of three basketball

courts, two tennis courts, a multipurpose

room, a weight training

room, a table tennis area, a

climbing wall area, an aerobic

room and a first aid room. Indeed

a big leap forward for NIST

and a major asset in its intense

competition against other international

schools in Thailand.

The students have already

moved in and obviously enjoy

the brand new gymnasium

which is very popular also for activities

after school. The old

soorls facilities have been reassigned

and are today used

drama oroduction.

The second project is the

Early Years Center for preschool

children which among

others has and outdoor learning

area with a splash pool.

Stillto be comoleted is a 4-

storey canteen with air condition,

an 75O-seat-auditorium and

renovation of the existing 80

ctassrooms.

Although the new facilities

will certainly attract more students

to NIST, Ms. Anne confirms

that the school will maintain

its current limited amount of

students in each class after the

new campus is completed because

the quality of education is

the most imponant. Apart from

basic knowledge taught in the

class room, students are required

to engage in community

services already in the middle

years program to. This is in line

with the philosophy of the school

that knowledge is not only to be

found in books but also in the

surrounding society. NIST also

emphasizes teaching students

to be the better learners, problem

solvers and independent

thinkers.

For students at all levels,

NIST offers to arrange for special

tuition in Danish or any other

mother tongue of their students.

For students choosing to graduate

with International Baccalaureate

(lB), students may even

choose Danish as their "high

level" language if they feel this

will be more to their benefit than

English.

New International

School of Thailand

(NrsT)

Fees/ year: Annual tuition fees

range from Bt 204,200 (Early

Years)- Bt 392,400 (Senior Students)

Facilities: 22 rai ot land lust

off Sukhumvit Road in the heart

of Bangkok, including 80 classrooms,

gymnasia, resource centre,

auditorium, information technology

laboratories, science,

technology, art, music and

drama facilities.


Curriculum: Fully international

and independent of any

one country's education system.

International Baccalaureate (Primary

Years, Middle Years and

Diploma programmes) and

IGCSE


school: English. Additional languages

offered include Thai,

Japanese, Hindi, Mandarin, Korean,

Spanish and French (other

European languages are offered

based on demand).


students: 36


30%


Contact detail: 36 Sukhumvit

Soi 15, Wattana, Bangkok

10110. Tel: 022533751

Fax:02 253 3800

www.nist.ac.th

admissions @ nist.ac.th

Phuket lnternational

School

Fees/ year:

3-4

3,300 $

4,000 $

6+

6,200 $

Facilities: 10 classroom, library,

sports fields, cafeteria


Curriculum: American


school: English


students: 1


507"

t'ontintred on ns. 28

26

?a;_

r:i::i:

A trulv int ernational edu cation

J

-I-h" New International School

I oi Thailand offers a truly

international education to culturally

diverse students aged 5 to 18.

NIST is independent of

national systems, but incorporates

the best in education from around

the world. 'We strive to achieve

the academic exceller'rce, attitudes

and skills that will allow success

in lifelong education.

For further information call

NIST on 02-651 2065 or visit our

website at ww-w'nist.ac.th

Nerv International School of Thailand

Itst. 1992 . United Nations - related . Accredited bv ECIS & NEASC

56 Sukhtrrnvit S,ri l5 W;rt(;rrr;r l|,,,rgl.,rl. l0l l0 . Thailand. Ph: (+662) 6512065.Fax: (+662) 2533800.email: nist@nist.ac.th

continued from pg. 26

The dining hall and

prima ry,school buildin g

of the new Harrow

campus near Don Muang

wilL be completed in

April and the whole

complex wiLl be ready bt,

the end ofJune.

Harrow building

its second campus

near the airport

fter over four years of

rapid growth at its

present central-city site,

Harrow International School,

Bangkok is now moving into its

new phase of development with

the construction of its own purpose-built

campus on 76 acres

in close proximity to the Bangkok

International Airport (Don

Muang).

The school's new, spacious

campus will include specialist

science, library, technology, performing

and fine arts, sponing

and residential facilities. Due for

completion in September this

year, the construction continues

to progress much ahead of

schedule.

The end of April will see the

dining hall and primary school

building completed, followed by

the science laboratory building,

main building and boarding

house that should be completely

build at the end of May. Completion

of the soort hall. clock tower

and covered walkway are expected

by the end of June.

The new camous is the second

school of UK-based Harrow

Asia Ltd. in Bangkok. The company

currently operates, in association

with Harrow School in

London, an international camous

on Narathiwat Ratchanakarin

Road, which opened in

1998. With 768 students currently

enrolled lrom 27 different

nationalities, the school is diversb

community with a strong

participation from the host community

of Thailand.

Harrow School was founded

in England in 1572 under a

Royal Charter granted by Queen

Elizabeth 1 to her beloved subject,

John Lyon. Since 1889,

twenty-three Princes of the

Royal House of Thailand have

graduated from Harrow School,

including Prince Mahidol, father

of His Majesty The King.

In Thailand, Harrow International

School was established

and gained its license to operate

in Thailand in 1998.

The school offers a comorehensive

extra-curricular and

activities programme in which all

students are involved. Students

work under the guidance of a

oersonal Tutor who monitors

their academic and social develooment

and takes them for PSE.

The School maintains a policy of

recruiting high quality staff, predominantly

British, from posts

both in the UK and from other

international schools.

The school's 86 full-time and

9 par-time faculty members, predominantly

British, are led by

Headmaster Dr. Mark Hensman.

Teaching and learning at the

school is based on the English

National Curriculum, which

leads to qualifications in IGCSE,

fuS and A Level. Students study

the core subjects of English,

Mathematics and Science and in

addition, Modern Languages,

Thai Language and Culture, Information

and Communications

Technology, Computing, History,

Geography, Music, Art,

Drama, Business Studies, and

Physical Education.

From the age of 9, students

are taught in specialist classrooms.

All students are expected

to be fluent in English and support

within and alongside the

curriculum is available to EAL

students.

Year of Establishment: 2000-

2001

Contact detail: 81/4 Moo 4,

Chaleomprakiet Road, Katoo,

Phuket 8321 0.

Tel: 076 354 076

Fax: 076 354 077

Prem Tinsulanonda


Fees/ year: 150,000 - 290,000

THB tuition fee 200,000 THB

boarding fee

Facilities: The 90 acre campus

offers space to learn, to

grow and to play. Air - conditioned

on-line classrooms, auditorium,

amphitheater, aft gallery,

music rooms, large gymnasium,

Olympic size swimming pool,

tennis, basketball and squash

courts, athletics track and football

field, all enrich classroom

lessons, as well as the daily after

school activities program.

The multi-media Library provides

a 7 day resource centerfor

day as well as for boarding students.

Computer Laboratory,

P.C's. audio-visual room. seruice

center, top quality book and periodical

collections, and electronic

library, all contribute to the

Library's central role as the research

heart of the school. lt can

be accessed on-line from classrooms

and from boarding apartments.

Boarding in two bed

roomed en suite apartments

each with kitchenette and on-line

study lounge.


riculum: lnternational Baccalaureate


school: English


students: 5


18%


Contact detail:

234 Moo 3, Huay Sai Sub-district,

Mae Rim district, Chiang

Mai 501 80

Tel:053 301 500-6

Fax:053 301 507

www.premcenter.org

enquiry @ premcenter.org

continued on pg. 30

28

.ir;

'* ri{.

.,:;li"'

l;ri; iir :lililj lt:1ri Ii'its (]. rir irir.li\ irrrir,lii:,1: lrirli:,i,ii! tfirittrii;',c i-]:iii,r,i l:lirr|::i L-olil3.r

HARROW

INTERNATIONAI- SC]HOOL

I]AN(JKOK

British education at one ofAsia'sfinest day andboarding schools

prestigious Dulwich College, London...Specialist ESL

Department...Superb resources and facilities...Active, caring

boarding program... Safe, beautifully landscaped carnpus...From

18 months to 18 years old...Nursery to Year 13...IGCSE and

IB...Small class sizes...Boarding from 9 years old...

only 80 minutes fi'om Bangkok!

Sports & Adventure Camps, English Summer Schools

annually every April and July

Join us for the Experience of a Lifetime!!

continuedfrom pg. 28

Rarnkharnhaeng

F,dventist lnternational

$ehool

Fees/ year:

Registration (New Students)

10,000 THB

Tuition (per year)

K2- Grade 8 70,000 THB

Grade 9 80,000 THB

EFL (English as a Foreign Language)

90,000 THB

General Fees (per year)

K2- Grade 8 17,500 THB

Grade 9

15,000 THB

EFL (English as a Foreign Language)

15,000THB

Book Deposit (Refundable)

10,000 THB

Facilities: 2 fully air-conditioned

4- storey building, auditorium,

library, swimming pool,

cafeteria, snack bar, science lab,

basketball courts, soccer field,

health clinic, bookroom. On

progress - 6 storey building


Curriculum: Norlh American

Adventist Curriculum


school: English


students: 2


74o/o


Contact detail: 643/6 Soi

Ramkhamhaeng 119 Hua Mar,

Bang kapi, Bangkok 10240.

Tel:02 370 0316-7

Fax'. 02370 0793

rais @ access.inet.co.th

Rasami lnternational

School

Fees/ year:

Pre-K 45,000 THB/ term

K1-2 55,000 THB/ term

Year 1- 6 73,000 THB/ term

Year 7-9 80,000 THB/ term

Year 10-13 83,000 THB/ term

Facilities: The school is located

in a large modern building.

lt has a traditional Thai pavilion,

Swimming Pool, well

equipped Library, Basketball

Couft, Music Room, D.T. studio,

science Lab, Access to a 5 hectares

playing field.


Curriculum: National curriculum

of England and Wales enriched

with Thai language, music

and culture, which caters for

children f rom Pre-Kinderganen

to Year 13 (aged 2-16).


school: English

Number of Scandinavlan

students: None


60%


Contact detail:

48/2 Soi Rajavithi 2, Rajavithi

Road, Phayathai, Bangkok

1 0400.

Tel: 02 644 5291-2

Fax: 02 640 9527

www.rasami.ac.th

rasami@ rasami.ac.th

The Regent's School

Fees/ year:

u$D 1,125-2,340

Facilities: Full boarding


Curriculum: English National

Curriculum


school: English


students: 18


397"


years

Contact detail: 592 Pracha-Uthit

Road, Huay Kwang, Bangkok

1 0320

Tel: 02 690 3777

Fax:02 690 3778

www.isr.ac.th

enquiry@ isr.ac.th

St. Andrews

International School.

Rayong

Fees/ year: Range from 24,000

- 79,200 THB

Facilities: Golf course, basketball

court, tennis coun, swimming

pool, equestrian center



Curriculum


school: English, French, Thai,

Dutch


students: 1


28%


Contact detail:

Rayong Green Valley Estate,23

Moo 7 Banchang- Makham

Road (route 3376), Rayong

21330

Tel: 038 893 716-9

Fax:038 893720

wwwst-andrews.ac

rayong @ st-andrews.ac

30

St John's International

School

Fees/ year:

i) Annual tuition fees from Baht

189,000 (Nursery) to Baht

296,000 (year 12-13).

ii)A registration fee of Baht 5,000

is also payable (once only payment).

iii) For those children who are

assessed as requiring EAL (English

as an additional Language),

a fee of Baht 20,000 is

payable per term.

Facilities: Air-conditioned classrooms

fully equipped with educational

and media resources.

Specialist science, design technology,

music, and ICT rooms

and both primary and secondary

libraries. Professional, all

weather running track and

grass-covered football and athletics

field.


Curriculum: National Curriculum

of England, with full provision

for study of the Thai language,

culture and dance, as

required by the Thai Ministry of

Education.


school: English


students: 2


82%


Contact detail: 1110/10-11

Vibhavadee Rangsit Road,

Ladprao, Chatuchak, Bangkok

1 0900.

Tel:02 513 8590

Fax: 02 938 6068

www.stjohn.ac.th

sjiadmin @ stjohn.ac.th

Traill International

School

Fees/ year:

Tuition Fees:

1B (4 to 5 years) 31,200/ Term

Yearsl&2(6toSyears)

34,2001 Term, Years 3 & 4 (8 to

10 years) 37,600/ Term, Years 5

& 6 (10 to 12 years) 40,200/

Term,Years7&I(12lo14

years) 42,850/ Term, Years 9 &

10 (14 to 16 Years) 44,4501

Term, |.G.C.S.E & Pre - University

Class 48,600/Term, Year 12

(A Level) 54,605/ Term

Annual Amortisation and Facilities

Development Fees paid

in 3 installments of 3,000 per

term. Student Insurance Fee

(per year) 200.-



Curriculum


school: English


students: None


50%


Contact detail:

36 Ramkhamhaeng Soi 18, Hua

Mark, Bangkok10240.

Tel: 02 314 5250,023187174

Fax: 02 718 9152

Email: loxinco @ loxinfo.co.th

3l

Relocating executives

By Leo Alexandersen

I

n the 'good old days' it used

to be easier to relocate ex-

I ecutives to Thailand. Today

it's different. lt's become a serious

business that requires careful

planning and execution.

In the past, the large international

companies emPloYing

expatriates here, had their own

well founded support system,

and operated more like a family,

where everyone looked after

each other. New expatriate arrivals

were quickly brought into

the company's "family care system",

with company housing,

seruants, drivers, Thai teachers,

and dedicated company personnel

available to make the transition

smooth and trouble free.

The expatriate spouses, usuallY

housewives from the same

country, took personally good

care of the newcomers, showing

them around, arranging coffee-mornings

and other social

events. The company would provide

memberships to social and

sports clubs, and soon the newcomers

would be well settled

and feeling at home in Bangkok.

Today, newcomers are often

left much more on their own,

sometimes with catastrophic

conseouences.

I have experienced relocating

executives, who were all too

often inadequately prepared for

moving to Thailand, and left

alone with their problems once

they get here. The reason is almost

always difficulty in adaPting

to a strange new culture, language

and work habits. This

leads to low productivity, frustration

in professional and private

life, and ultimately to an early

return.

Whereas the working part of

the family may cope better, the

spouse is usually the one who

suffers most with the least support.

Families break up. From

the company's perspective, the

losses resulting from employing

unproductive expatriates or having

to re-integrate early returnees,

mount into millions of Baht

annually.

This is when relocation services

become not a luxury, but

a necessity for protecting the investment

in a foreign posting

and ensuring its long-term effectiveness.

Relocation is usually a career

move in an international organization;

maybe the seventh

such move, or the first. Usually

a move for suitability reasons -

because you are supposedly

very suitable for the new Posting

or maybe because you were

not so suitable for the last posting!

You would know, the HR

personnel would know, and your

level of motivation for the move

Leo Alexandersen is a

director in Pacific Orientation

Relocation Services Co. Ltd.,

a leading seruice provider in

Thailand.

would depend on these circumstances.

In any case, a professional

and caring organization

will support your move. Any

negative vibrations coming from

within yourself or your family

members could be turned to

positive thinking, when you take

the right steps.

Executives about to move to

Thailand should insist on a previsit

to the new location at least

1-2 months before the actual relocation.

Bring along also Your

family. This visit is as much for

them as it is for you.

The First Step orientation

program includes area familiarization,

assistance with school

selection and identification of

housing options. lf you have 'no

idea' how much you will be

spending on housing, you will

have no idea where to search for

a home either. You should bY

now know your housing budget,

and start preparing the home

search in earnest. You need to

address these issues during the

pre-visit to avoid disappointment

and frustration later on.

The housing market is still

relatively accessible, except

high-end apartments, which are

in short supply and being rented

as fast as they get on the market.

The early birds get the best

housing and can avoid long

stays in hotels or serviced apartments.

There is a good selection of

high-class international private

schools. lrrespective of this,

classes have this year filled-up

quickly, and the best schools

have waiting lists at several

grade levels. School search and

selection should be given the

first priority when considering

moving school age kids to Bangkok.

Your employer will take care

of your visa and work permit reouirements.

lt used to take some

time to obtain a work permit after

your arrival. The process has

now changed for the better. Your

employer can pre-apply and

have the permit ready the day

you arrive. This means you

could bring in your personal belongings

duty free much earlier,

even bring some along on the

plane, and save the time you

stay in a hotel. This is a big advantage

for both you and your

employer, but still overlooked by

some.

This is all pafi of the "familY

care system". Your company

may not have the necessary resources

or time in-house, and

might out-source these services

to relocation professionals. Here

is what you could exPect from

your relocation counsellor (RC).

Relocation Profile. This predeparture

questionnaire details

your concerns, interests and

specific needs. lt is often referred

to as a "needs analysis".

This guides the RC to prepare

all necessary arrangements for

Vi har Danmarki bedste priser og biludvalg til dig som udlandsdansker.

Ring, fax eller e-mail og fA et godt tilbud pA din feriebil i Danmark.

Avis ReservationsCenter

Telefon: +45 33 26 80 80

Telefax: +45 33 26 80 81

E-mail: reservation@avis.dk

B-K Medical (Thaitand) Ltd.

Room 2603, 25th Ftoor,

Jasmine InternationaI Tower,

200 Moo4, Chaengwattana Road,

Pakkret, Nonthaburi 1 1 120,Thaitand

Tel.: (+66 21 962 7071

Fax: (+66 2\ 962 7075

32

the visit.

Pre-arrival Assistance, by

any means of communication,

telephone, sms, email, fax, will

help prepare you and your family

for the visit. This is a very critical

stage when you have a million

questions, are excited and

anxious and maybe a little nervous

about the move. The RC

will encourage you to communicate

all your concerns. This will

become the first step in building

a long lasting and trusting friendship

between you and the RC.

On Arrival you will receive a

Welcome Information Bag. The

package contains up-to-date relevant

information, including

maps and a comprehensive

Bangkok guide book.

Your first face-to-face meeting

with your RC starts with an

Orientation Briefing. The first

step towards the settling-in strategy

is achieved through this

briefing, which gives an overview

of the city infrastructure in

relation to location of work,

schools, popular housing areas,

shopping centers, hospitals,

sports and recreational facilities,

and other places of special interest

to you.

Seeing is believing! The Orientation

Area Tour is partly standard

and partly tailor-made to

your needs. lt takes in the central

business district, shopping

areas, medical and recreational

facilities, and popular housing

areas. On the second day school

and kindergarten visits may be

arranged, including preliminary

registration, which is often subject

to passing a test.

When returning home, hopefully

committed and encouraged

to make the move, you will have

many new issues to resolve,

such as temporary housing, final

school registration, finding a

home, employing maids, buying

or renting a car, and getting a

driver, to mention a few.

After-service. Th roughout

this process your RC and a team

of experienced resident counsellors

will continue to support you.

Between them they will try to,

and usually do, find the answer

to all pertinent questions and

concerns.

Danish export

up in 2002

anish export of goods increased

in2OQ2 with 4,1

oercent over 2001 to

reach a total of 442 bil. DKK.

Countries

However, in Asia the combined

expofts dropped 1,1 percent.

Below is the overview of

Danish exports to all of Asia.

Export of Goods to Asia in 2002

Mill. dkr.

Growth

from 2001

Georgien 58,50 -23,5%

Armenien 14,70 -24,6%

Aserbajdsjan 53,70 90/%

Kasakhstan '136,60 -0,7%

Turkmenistan 7,10 -33,6%

Usbekistan 51,80 -31,5%

Tadsjikistan 15,40 14,90/o

Kirgisistan 7,00 -23,1%

Afghanistan 76,90 968J%

Pakistan 312,40 55,3%

lndien 1.055,50 -9,8%

Bangladesh 190,70 -23,6Yo

Maldiverne 20,70 -41,70/o

Sri Lanka 123,10 8,6%

Nepal 17,30 -32,7%

Bhutan 1,10 10,jYo

Myanmar 8,60 -10,40/,

Thailand 1.027,70 -3,40/o

Laos 3,30 -19,50/o

Vietnam 342,90 173%

Cambodia 6,70 -36,2Yo

lndonesien 515,00 -8,9Yo

Malaysia 884,90 -6,5%

Brunei 5,90 73,5%

Singapore 1.472,70 -7,2%

Philippinerne 496,50 2,4%

Mongoliet 16,40 -65,8%

Kina 4.265,70 17,90/o

Nordkorea 101,30 -5,2%

Sydkorea 2.907,30 15,9%

Japan 13.378,50 -9,40/o

Taiwan 1.453,90 -7,9o/o

Hongkong 4.250,00 13,2%

Macao 14,10 -20,8%

39 Sukhumvit Road, Soi8,

Bangkok, Thailand.

Tel: +66 (0) 2653 0017

Fax: +66 (0)22535125

E-mail: hotel @stablelodge.com

www.stablelodge.com

Aslen 33.293,90 -1 ,1Vo

33

ww\M.dancham.or.th

r your own page!

A new interactive feature which

has been developed for the

website www.dancham.or.th of

the Danish-Thai Chamber of

Commerce now makes it possible

for Corporate Members to

update and correct themselves

any information about their company.

The new feature has been

made available in connection

with the oresentation of all members

on their own page similar

to the page they have had for

some years in the printed version

of the Chamber Directorv

Denmark in Thailand.

Members will use their new

membership card number to log

into the page. Once logged in

they can correct or add information

about their company.

The new on-line directory

makes it also possible for mem-

Every corporate member rutw has one Jull ltage on the intentet

hosted on the chamber website wv,w.dancham.or.th

bers without their own home

page to buy a domain name like

www.(company).com and have

this directed to their page in the

Directory.

Later, the Chamber will offer

members more options like additional

pages with information

about each of their products, a

map with their business location

for easy print-out or e-mailing

etc.

The new facilities have been

developed by Scand-Media

Corp., Ltd., which has been the

webmaster of the Chamber

since it established its first

website in January 2000.

Carlsberg Luncheon

The Chamber luncheon on

Thursday 23 January 2003

at Admiral's Pub & Restaurant

with one of Denmark's

prominent businessmen,

Michael luul, former Executive

Vice President of Carlsberg

Asia Ltd and Carlsberg

Breweries A,/S, was a major

success.

Mr. Michael luul presented

an interesting insight

into Carlsberg's challenge to

oenetrate the Asian beer

market, touching upon issues

such as the struggles that have

faced the proud Danish beer,

which over the years has develooed

from a local Danish

star to a jewel in the international

market.

Mr. Michoel luul enjoying -

oJ course - "probably the

best beer in the world."

I

I

BECOME A MEMBER

OF THE DANISH-THAI CHAMBER OF COMMERCE.

I

I

I

I

I

I

Contact Name:

Company name:

Address:

Telephone:

Fax:

Fill in this coupon to receivefurther information and afull applicationformfor membership

,h

34

Mail or fax the coupon to:

Danish-Thai Ghamber of Commerce

14021214th Fl.. Glas Haus

I Sukhumvit 25 Road, North Klongtoey,

Wattana, Bangkok 10110

Tel.: (66) 0 2661 7762

Fax: (66) 0 2661 7764-5

E-mail contact@dancham. or.th

..t .*

lJ.l yeiJSr'

JJeiei

/t 'l

Michoel Moriegoord

Ziirich

"Det gar De"

Mc'rl irllt' irrvt'slt'r'ingt'r'lolgcr hAb, dromme og forventninger hos den enkelte invt'stor'.

| )t'1 vt'tl vi. | )t'r'lor lokrrscrer vi hos jyske Bank Private Banking pA, at De altirl

oplt'vt'r' lroil ('n1l.rs('r))('rrt fra Deres personlige rAdgiver. Vi tager os tid til at

sir.ttt'()s ()r'(lt'rrllir',1 irrtl i lrvt'r't'rrkt'lt investors individuelle forhold og forventninger.

Vi tillrytlt,r (,n ()nrl,rllt'rrtlc r'.r'kkt' al irrvcsteringsverktajer i form af internationale

itktit'r', irrvt'slt'rinl',slort'rrirrr',t'r', olrligationcr samt investeringslAn og aftalekonti. De

fiir' l)t.l's ('11(.n l)('r:,()rrli1,,r' r,itlliivt'r', tlt'r'vil ve'jlede Dem i Deres investeringer med

rrtl1l;rrrtisprrrrl.l i t )r'rr':; lorlrol.l or', lolvt'ttlttirtgcr - diskretion er en selvfolge.

( )|lt.v ('n l)(,rsorrlil', r,irlr,,rr'nr11',, (lcl t'r' lirit'sii rrnik, som De er. Kontakt mig allerede

itlirg: Mitlr.rt'l M,rrit,1',.r,rr.l,lt'lt,lorr: r.lll,|(ri.i7'.\37,c-rnail:mariegaard@jyskebank.ch

Private Banking

]yskt'

f iirnk (Schweiz), Private Banking, Wasscrwt'r'kslr-irsst' 12, l'ostfach, CH-8035 ZlJrich,Schweiz,

tt'lcfon: +47 73687373, fax: +41 136t] 7379, t'-rt,til: jyskebank@jyskebank.ch

www.ibpb.com

Thai-Danish Trade News - March 2003

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