Thai-Danish Trade News - May 2003

Danish Thai Chamber of C
Vrrl. l0 Ntr. 3 May 2003
Embassy
0859-t229
a.:t
*e

Thai-Danish Trade News is Dublished and
dislributed to selected Thai and Scandinavian
buslness executlves and otficials with an interest in
Thai-Danish relations by Danish-Thai Chamber ol
Commerce, Royal Danish Embassy and
Scand-Media Corp., Ltd.
@
Danish-Ihai Chamber ol Commerce
1402/214th Fl , Glas Haus
1 Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110
Tel,: (66) 0 266'1 7762 Fax: (66) 0 2661 7764-5
E-mail: contact@ dancham orth
President
lvlr Tom Sorensen
lvob: +66 (0) 1656 7497
E-mail: president@ dancham orlh
legal Aduisor
Mr Santhapat Periera
Illeke & Gibbins lnternational Ltd
Tel: +66 (0) 2263 7700 Fax: +66 (0) 2263 7710
E-mail: santhapat @tillekeandgibbins com
teasurer
Mr Soren Presmann
Presmann (Thailand) Co, Ltd
Tel : +66 (0) 29621151 Fax: +66 (0) 29621152
E-mail: soren@presmann co th
Foreign Chambers'
Goordinating Gommittee
l\41 Peter Emil Bomhild
Berli Jucker Public Co , Ltd
Tel : 166 (0) 2367 '11 11 Fax: 166 (0) 2367 1000
E-mail: bjc@berlijuckerco th
Members
Mr Henrik Friis
DISA (Thalland) Ltd
Tel : +66 (0) 27143989 Fax: +66 (0) 27143983
E-mail: disath@disa co th
Media Committee
l\4r Jorgen lb Hedes
(Committee Chairperson)
Sun Paratech Co , Ltd
Tel : +66 (0) 3522 10 1 0-8 Fax: +66 (0) 3522 1019
E-mail: floorings@access inet co th
l\4r Allan Jensen
APV (Thailand) Ltd
Tel : +66 (0) 2367 5341 -6 Fax: +66 (0) 2367 501 I
E-mail: ajensen@apvco uk
l\4r Bent Bjorlin Hansen
XponCard International (Thailand) Ltd
Tel : +66 (0) 2636 7890 Fax: +66 (0) 2636 6699
E-maili beh@th xponcard com
Events Committee
Nlr Prasansak Suwanpotipra
(Committee Chairperson)
Danfoss (Thailand) Co, Ltd
Tel: +66 (0) 2379 9800 Fax: +66 (0) 2379 9801
E-mail: prasansak @ dantos com
lvlr Vitoon Lefort
VL Intertrade Co , Ltd
Tel : (66) 0 2541 6043-7 Fay (66) 0 2541 5786
E-mail: vitoon @ likeitcollection com
l\ilr, Kristian Slrand
Nokia (Thailand) Lld
rel | +66 (0) 2842 7 020 Fax: +66 (O) 2248 8259
E-mail: kristian strand@nokia com
Tom Sorensen
President
Danish-Thai Chamber of Commerce
Equal treatment to all of us, please!
Thailand must grant Most Favoured Nation treatment to all members of WTO by 1st January
2005 according to its commitments with WTO under the General Agreement on Trade in
Services. There is however a major problem.
Thailand has given US companies preferential treatment for years and years under The
Treaty of Amity and Economic Relations. The United States is the only country with which
Thailand has such a treaty. Because of this status given to US companies Thailand has yet
to comply with its "equal treatment" commitment. To comply, Thailand must give equal legal
treatment to both US firms and other foreign firms in Thailand by the end of next year.
The Treaty of Amity was signed on 29th May 1968 (2509 B.E.) by the Minister of Foreign
Affairs Thanat Khoman and the US Ambassador to Thailand Graham Martin. lt was at a time
of a Vietnam war and at a time where relations were close between the two countries There
are two major benefits of the Treaty:
. The Treaty allows American companies to maintain a majority shareholding or to wholly
own its company, branch office or representative office located in Thailand
. American companies receive national treatment in Thailand. That is, they may engage in
business on the same basis as Thai comoanies. and are exempt from most of the restrictions
on foreign investment imposed by the Foreign Business Act.
It replaced and terminated the Treaty of Friendship, Commerce and Navigation signed in
Bangkok some 30 years earlier. But the two countries are not unfamiliar with treaties. A
Treaty of Amity and Commerce was exchanged as far back as 1833 (1 194 B.E.) and starts
like this: "His Majesty the Sovereign and Magnificent King in the City of Sia-Yut'hia, has
appointed the Chau Phaya-Phraklang, one of the first Ministers of State, to treat with Edmund
Robefis, Minister of the United States of America "
Each year, between eighty and one hundred businesses register under the Treaty. Most of
the registrants are in the service industry and law. In order to qualify under the Treaty of
Amity, one need only be American and register with the Thai authorities. Some US companies
prefer instead to take advantage of the Board of Investment privileges and choose not
to register under the Treaty.
The Thai government has yet to take an official position on the Treaty's future.
Tom Sorensen
President
Royal Danish Embassy
Commercial Section, 10 Soi Attakarn Prasit
Sathorn Tai, Bangkok 1 0500 Thailand
Tel : (66) 0 2343 1100 Fax: (66) 0 221 3 1 752
Ms Tine Hylleberg
Commercial Counsellor
Graphic Production & Marketng
Scand-l\/edia Corp Ltd
4/41 -42 l\.4oo 3, Thanyakarn Village,
Baminlra Soi 14, Bangkok 10230
Tel : (66) 0 2943 7166-8 Fax: (66) 0 2943 7169
E-mail: scandmedia @scandmedia com
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Temporary cuts
in daily flights to
Copenhagen
Scandinavian Airlines SAS has
reduced the number of flights
between Bangkok and Copenhagen
to four departures per
week until 9 August.
Flights from Bangkok to
Copenhagen will during this period
depart from Bangkok on
Mondays (check-in Sunday
night), Tuesdays (check-in Monday
night), Thursdays (check-in
Wednesday night) and Saturdays
(check-in Friday night).
Flights from Copenhagen to
Bangkok will during the same
period depart from Copenhagen
on Sundays, Tuesdays, Thursdays
and Saturdays.
"lt has been necessary for
economic reasons during this
period to adjust the schedule,"
says Axel Blom, General Manager
Thailand & Indochina.
The flights between Singapore
and Bangkok, which were
temporarily suspended on 1
May, will be resumed on 21 May
and follow the schedule above
with departures from Bangkok to
Singapore on Sundays, Mondays,
Wednesdays and Fridays
and back later the same dav.
New Maersk
MD in Bangkok
Peter S. Linnemann, Maersk
Bangkok Branch Managing Director,
has after only a few years
in Thailand been promoted to a
new top job in Europe.
His successor, Michel Deleuran
comes, straight from a
similar job with Maersk in the
Philippines. After working in his
native Denmark, Michel has before
arriving Thailand been
posted by A.P. Moller to Egypt,
Taiwan and Singapore.
Peter Linnemann will be stationed
in Rotterdam and in
charge of all Maersk activities in
Central Europe, among others
including the countries Netherlands,
Benelux and Germanv.
Sus anne Tbft e g aard Hans en,
Project Manager of Green
City DenmarkNS led the
Danish environmental
delegation to Bangkok and
Kuala Lumpur
Green City in Bangkok
and Kuala Lumpur
- There was in particular
Thai interest in biomass
energy solutions, says
Susanne Toftegaard
Hansen, Project Manager
of Green City Denmark
A,/S, who led the Danish
environmental delegation
to Bangkok and Kuala
Lumpur.
By Gregers Moller
The Danish Environmental Days
in Thailand in early April was a
major success with 200 Thai
guests participating in the two
day arrangement in which 20
Danish companies participated.
The sector seminars held
over the two days covered water
and wastewater, waste management,
energy and cleaner
technology for industries.
"Some of the subjects were
obviously of major interest," says
Susanne Toftegaard Hansen of
Green City Denmark A/S who
led the delegation of twenty
companies, while Tine Hylleberg,
Commercial and Economic
Counsellor at the Royal
Danish Embassy had been in
charge of the successful local
arrangements.
"After the energy seminar,
many questions were asked regarding
biomass solutions as
well as Danish energy saving solutions,"
she says.
The Embassy had selected
potential business paftners for
one-on-one contact meetings for
the Danish companies during
the two days. While most of
these were initial meetings, at
least one of the Danish oarticipants
in the delegation, Sloth
Moller A/S seemed to have
found a Thai oartner for a future
cooperation. The company,
Intercotton Weaving, held a second
meeting with Sloth Msller
during the days in Bangkok
about the Danish company's
solutions for cleaner technology
for textile industry.
Also Green City Denmark itself
had a successful visit. The
organisation has entered an
agreement with Berli Jucker
Public Co., Ltd. to represent
Green City Denmark in Thailand
and Susanne Toftegaard Hansen
says she expects this to give
a boost to the efforts of Green
City Denmark to promote Danish
environmental technology in
Thailand.
Ten of the Danish companies
in the delegation continued with
Green City Denmark to Malaysia
where a national Danish pavilion
was arranged at the international
exhibition Water &
Drainage 2003 held at the
PWTC from 28 to 30 April. The
exhibition was the first of its kind
and covered typical Danish
strong expeitise areas like water
supply, waste water treatment,
sewage and drainage.
Special seminars related to the
subjects covered by the exhibition
were likewise held here.
Both Malaysia and Thailand
have experienced growing energy
consumption and increased
environmental problems in recent
years due to economic
growth and urbanisation. And
both countries are very conscious
about the effects. Energy
efficiency and renewable energy
chaoters are included in
Malaysia's current S-year plan,
and Thailand has already
adopted plans to save energy.
The delegation had been
very well prepared starting with
an Asian Market Place event
during the DanMiljo 2002 environmental
exhibition last year.
Before the delegations'arrival in
April, press releases and promotion
of the events had also resulted
in good media attention
both in Thailand and Malaysia
To follow up on the initiative,
selected delegations will nowj be .*,;
invited to visit Denmark. These .'l
return delegations will include
visits to some of the participating
Danish companies, selected
demonstration plants, and Danish
authorities.
The Commercial Section of
the Royal Danish Embassy,
Bangkok, has produced a report
on the environmental sector,
which is fully accessible from the
website of the embassy, http://
www.embassy-denmark.or.th
5

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Swltzerland

DISA Thailand
takes over the
complete DISA
portfolio
DISA Thailand Co. Ltd. took on
1 May 2003 over the full market
responsibility for the complete
portfolio of the DISA Group. The
porlfolio includes - in addition to
the DISA Filter Technology - the
full market responsibility for the
Foundry and Shot Blast Products
of the DISA Grouo from the
former agent Advance Euro Co.
Ltd., Bangkok.
Mr. Suttichai Maneeraatpongsuk,
Sales Manager
Foundry & Metal Industry, who
joined DlSAThailand as of May
1, 2003, will serue customers in
this segment where he has already
previous experience.
Danish
computer
game firm hits
the big time
Thai teenagers playing computer
games on Internet cafe's
all over the country may very
well be playing Danish developed
games. Danish software
firm lo lnteractive has had a
major success with "Hitman 2:
SilentAssassin" released in October
last year. This game was
a follow-up release to the original
"Hitman: Code 47" from
2000.
Since its launch till 1. March
this year, lo Interactive has sold
1,84 million copies of the game
and lo Interactive expects sales
to continue throughout the year.
A new game from the company,
"Soldiers of Libefty" was introduced
in May.
lo Interactive's turnover has
rocketed from DKK 28.8 million
(USD 4.2 million) in 2001 to DKK
97.6 million (USD 14.2 million)
in 2002, the best result in the
company's 5 year history. In
2002 lo Interactivp's pre-tax
orofit was DKK 39.2 million
(USD 5.7 million)compared with
a somewhat more modest DKK
123,000 (USD 18,000) in 2001 .
" I believe we have to face
that SARS is a disease
which will remain with us
for a long time," says
Dr Bjorn Melgaard who is
IeadingWHO's ffice in
Bangkok covering the
Mekong subregion.
Danish WHO doctor
fighting SARS
Danish Dr. Bjorn
Melgard, head of WHO's
office in Bangkok
covering the Mekong
subregion, is at the
forefront of the fighl
against the mysterious
respiratory disease,
SARS.
By Lasse Norgaard
Dr. Bjorn Melgaard's life
changed dramatically the day
the first reports came a new,
mysterious disease in Hanoi. I
had been interviewing him a few
months before about his challenging
work as head of the
World Health Organization's office
in Bangkok, and we had
been talking aboutthe economic
development in Asia and the
public health issues related to
this development.
After the outbreak of SARS,
scheduling a follow-up interview
seemed almost imoossible. And
when we finally met, we were
interrupted every ten minutes.
His regular daily schedule has
changed to a working day of now
typically 12 -15 hours. He has
held countless meetings with
Government ministers and officials,
teleconferences in the
middle of the night with colleagues
from around the world
and answered up to 20 calls
from journalists.
"At first, the unceftainty of
not knowing what we were facing
was the worst," he recalls.
"We simply had no idea,
what we were dealing with. lt
certainly looked like an infectious
disease, but it was difficult
to talk about treatment and containment
without knowing anything
else about the disease."
For Bjorn Melgaard, SARS
became more than a orofessional
challenge when his colleague
from Vietnam died. The
Italian doctor had been the first
to alert the medical community
that the world may face a new
serious disease. When he later
caught the disease himself and
was hospitalized in Bangkok, Dr.
Melgaard visited him daily.
"lt has been a serious challenge
that so many health workers
have been infected. In some
countries almost half the cases
have been doctors and nurses.
It creates anxiety among the professional
staff and it outs their
ethical obligations to the test,"
Dr. Melgaard explains.
"lt has been encouraging,
that most personnel has reacted
calmly and continued their duties,"
he says, adding that he
himself has at no time since the
outbreak been overly worried but
of course he took his orecautions
when visiting his dying colreague.
SARS has also raised other
ethical ouestions. Several countries
have been in a difficult dilemma
between protecting their
population by containing the
spread of SARS while at the
same time trying to avoid any
panic which might damage the
country's tourism and export industries.
In this respect, WHO
has only been an obseruer although
the organization has put
pressure on the authorities to
reveal correct and full information
to the public.
As the virus which causes
the infection was identified a
search for a vaccine could begin
but it is still not completely
clear how the virus is spreading.
'The containment measures
imolemented in most countries
seem to work. Therefore I don't
believe we will se a world wide
pan-epidemic with thousands of
deaths. But it is too early to declare
that an epidemic has been
avoided," Dr. Melgaard warns.
"l believe we have to face
that SARS is a disease which
will remain with us for a long
time."
Dr. Bjorn Melgaard got the
job in Bangkok after five years
as Director of the WHO department
in Geneva which made him
one of the highest placed Danes
within the UN system.
In my first interview, I asked
him why he had applied for the
job in Bangkok.
"The workload in my job in
Geneva was enormous. But the
job had been organized and
what remained was mainly to
keep it going. That's typically
when I start getting bored. I am
an entrepreneur. I need new
challenges all the time."
That challenge he has certainly
got with the outbreak of
SARS.

_v
LV Technology on SET
LV Technology will in
June to be introduced on
the Stock Exchange of
Thailand. The SET
introduction is the latest
development of the
company, which has
experienced an amazing
growth since it was
established by Hans
Jorgen Nielsen less than
five years ago based on
his own invention first
implemented at a cement
factory in Indonesia.
<4 "AJ'ew years ago I
offered FLS to buy into
LV Technology. I was
willing to sell half of the
shares. The deal was
never concluded, but if
qt that time FLS had
taken up my offer they
would already have had
a full return on their
investment," Hans
Jorgen Nielsen smiles.
By Bjarne Wildau
At the height of the Asian crisis,
a German contractor cancelled
an assignment to upgrade an
Indonesian cement factory. The
company then turned to Mr.
Hans Jorgen Nielsen, whom
they knew from his past job as
Regional Representative for the
Danish cement machinery
manufacturer FLS.
That became the start of LV
Technology, which over an impressively
short period of time
has moved up into the ranks of
the largest Danish companies in
Thailand. Since 1998, the company
has doubled - year on year
- both its turnover and its number
of employees.
When Hans Jorgen Nielsen
was asked to take on the job in
Indonesia, he was given a free
hand to implement his unique
design of the separator which is
the last station before the raw
material enters the mill. When
completed, his calculations
proved to hold. The plant not
only saved raw material, they
also made a substantial savings
on their energy consumption,
which is one of the major costs
for all cement plants world wide.
"We achieved the planned
savings in both raw material and
energy. Consequently the investment
in implernenting this
new design was paid back in
less than a year.
An improvement in the quality
of the manufactured cement
turned out to be an unexpected
free added benefit.
"The timing was pedect. In
times of economic recess,
manufacturers start focus on
cost saving measures and become
more cost conscious. So
they were all ready to listen
when we explained what we
could do for them."
Today, LV Technology has
been contracted to oerform
more than 200 similar and other
renovations of cement factories
in Asia as well as in other parts
of the world. LV Technology will
typically produce the technical
design on the renovation. The
actual imolementation will then
be carried out by local engineering
companies contracted by the
cement plant itself.
When establishing his company,
Hans Jorgen Nielsen
chose Bangkok where some of
his first major orders for his
former employer FLS were obtained.
His first registration of
share caoital in the new company
was a mere 2 mill. Baht.
Today, LV Technology employs
60 people of whom five are
Scandinavians. Most are employed
on a profit sharing
scheme which rewards personal
results.
"Only five of our people have
left us over the close to five
years, we have been established,"
he adds.
"Most of our people are employed
on local conditions. That
makes us highly competitive on
special jobs tailor made to each
individual client - jobs which the
major players on the world market
cannot undertake."
"We don't have any unions
to hold back our growth either.
We just have to ensure that each
person is satisfied and functions
well in a meaningful job," he
adds.
Recently, LV Technology has
typically produce the
technical design on the
renovation. The actual
implementation will then
be caried out by local
engineering companies
contracted by the cement
plant itself.
started to diversify into other
business sectors. The first designs
for a mining company have
been implemented in South Africa
with a oositive result.
Looking into his calendar,
travel plans for the next few
months are scheduled to as diverse
countries as lran, Indonesia,
Greece, Lebanon and Brazil.
The move to introduce LV
Technology on the Stock Exchange
is intended to finance a
continuation of the rapid expansion
of the company.
"A few years ago I offered
FLS to buy into LV Technology. I
was willing to sell half of the
shares. The deal was never concluded,
but if at that time FLS
had taken up my offer, they
would already have had a full
return on their investment," Hans
Jorgon Nielsen smiles.
I

rl
\
(J
I
A<
H.E. Mr Ulrik
Helweg-Larsen,
Danish
Ambassador to
Thailand, measure
the length of the
new longest Lego
structure in the
world.
GPV Asia - total solutions and sourcing
Thailand sets new
world record for longest
Lego structure
GPV Asia (Thailand) Co., Ltd. is the headquarters for the GPV
Group's activities in Asia and is an important part of the GPV Global
Sourcing & Contracting concept.
The company is specialised in high-quality production of Metal parts,
Cabinets and Enclosures, High precision machined parts, Wire harnish,
Electronic and Mechanical assembly Complete customer solutions.
The GPV Group is a knowledge based technology and outsourcing
partner who focus on long term strategic partnerships.
The GPV Group has headquarters in Denmark and several factories in
Denmark and other European countries as well as in Asia.
By Teerapong Yodwanlop
Thai people joined hands to
build a 1,052-metre-long Lego
millipede to break the earlier
record of 1,014 metres set in
Australia. The last segment of
the new longest Lego structure
was fitted by Danish Ambassador
to Thailand H.E. Mr. Ulrik
Helweg-Larsen and Thai Justice
Minister Pongthep Thepkanjana
on Aoril 27 in lronl of World
Trade Center in Bangkok.
Jointly initiated by Thai government
and private agencies including
the Office of the Narcotics
Control Board (ONCB) and
Lego distributor in Thailand,
Diethelm & Co., Ltd., the attempt
was part of the campaign to build
resistance against drug addiction
by strengthening family ties.
It is also aimed at raising funds
for ONCB's drug control activities.
Lego bricks for building the
longest Lego millipede were earlier
distributed to various agencies:
schools in Bangkok and its
perimeter, government and private
agencies, NGOs, and children
foundations to build modules
of body parts and feet.
These modules were fitted together
on the record breaking
date before the finishing touch
was made by Mr. Helweg-
Larsen and Mr. Pongthep.
The new longest Lego millipede
consisted of more than 2.5
million Lego bricks and was recognized
by Guinness World
Records as the world's longest
Lego structure.
Lego is the world's largest
manufacturer of construction
toys. This one-brand company
has its origin in Denmark in the
1930s, and its products are sold
all over the globe.
GPV Asia capabilities:
Mechanic production: Shearing, CNC punching, CNC Laser cutting,
CNC bending, Stamping, Welding, CNC Machining, CNC Turning, CMM
measuring, Powder painting, Printing, Electrical wiring and Full
assembly of products.
Electronic production: Cable & Wire configuration, Wire harnish,
Electronic assembly with automatic SMT line, Autoinsertion and manual
lines, lC and FunctionTest, Complete Electronic and Electro-mechanic
assembly.
R&D department with mechanic and electronic engineers.
GPVAsia (Thailand) Co., Ltd.
29'7 Moo 4, Bangpoo Industrial Estate, Soi 6
Phraksa, Sukhumvit Road, Samutprakarn 10280, Thailand
Tel. (+66) 2 709 2550 -1 Fax (+66) 2'7 09 2555 I 7 09 2564
E-mail: jar@gpv-asia.co.th Homepage: wwwgpv.dk
Scandinavian week
scheduled for Bangkok
this November
The Shangri-La Hotelwill host a
Scandinavian Week in Bangkok
from Monday 24th November
until Saturday 29th November
2003. Danish Executive Chef
Lars Kyllesbech will serve the
Scandinavian Christmas Table
from his own Restaurant "Knude
Dyb" in Esbjerg, Denmark. Entertainment
will be provided by
Helsinki Jazz Phantoms from
Finland accompanied by singer
Majken Christiansen from Norway.
The Scandinavian Week is
the brainchild of Swedish entrepreneur
Hans Wetterberg. lt has
been arranged all overthe world
since the first event took place
1988 in Kuala Lumpur, Malaysia.
For more information about
the arrangements, bookings and
sponsorships, please visit the
website http://
www.scandi navianweek.com
'We caa offer you complete, ailormade processing
I as well as single machines fon
. Meat Processing
. Poultrl Prp -C
Pleese contact us for mole infornration
rel
9

Multi Level Marketing
combined with the lnternet
By Gregers Moller
After 12 years of living and working
for a big lT company in Paris
it was about time for Bo
Kristensen to move on. Half a
year ago, the 38 year old Dane
moved to Bangkok which he first
discovered while visiting the
country as a tourist.
"l came here in 2002 as a
back-packer together with a
friend and unexpectedly realized
that there is indeed a world outside
Europe. We travelled
around the country for three
months and during this time I
happened to meet some French
expatriates who seemed to have
a nice and interesting life here.
Then I started looking for job
opportunities - and here I am."
'Here' is in the BB Building
on Asoke, where he has joined
two Germans who have set up
their companies, SoftControl
and WebControl out of the same
office on the 19th floor in the
building. In fact, this was the first
company he talked to regarding
a job in Thailand.
"The chemistry was right, so
why look any further?" he asks.
Bo Kristensen's title is Business
Development Manager,
and currently he is developing
new business together with
United Consulting Group, which
is a Danish owned company in
Thailand established by Michael
Sarfelt in January this year. The
company was originally founded
in Denmark by his father Allan
Sarfelt but is now run by his two
sons. While Michael Sarfelt's
older brother Jan is in charge of
the company back in Denmark,
Michael is busy setting up the
company in Thailand.
"We are specialized in Multi
Level Marketing viathe Internet,"
Bo Kristensen explains.
"The products are body and
beauty products including nutrition,
health care and weight control
oroducts. We obtain the active
permission of our customers
to contact them regarding
these products via our website
on the internet. They find this
website by clicking on our banners
placed on some of the most
popular websites in Thailand."
The sales force is organized
in multi level teams.
"We are already 48 people
in the organisation. I expect this
number to grow to 120 people
by December. They are all employed
on a strictly commission
based salary related to their own
sales volume and to the performance
of their own teams," Bo
Kristensen explains.
"The beauty of these products
is, that they are basically
insensitive to the general business
climate," he adds.
Bo Kristensen's soecial expertise
lies in establishing the
web based "oermission centre"
where the customers give their
consent to be contacted and indicate
their interest. This information
is then maintained in the
CRM (Customer Relations Management)
System, which is one
of the cornerstones in what
WebControl offers other businesses
in Thailand.
"lt's an in-house developed
system which WebControl modifies
for each client to fit their specific
needs. My job in Web-
Control is mainly to create
awareness of what our CRM
solution can do for a company
regardless of which market they
are operating in," Bo Kristensen
exolains.
"ln a sense it is good old
fashioned customer care. In the
old days, the grocery store
owner would remember that
Mrs. Smith bought a new face
cream and when he meets her
three weeks later he will say "l
see the cream is really good for
your skin, Mrs. Smith!" And then
sell her a new jar."
WebOontrol was established
in 1997 by Svend Neilson, who
- despite his Scandinavian
sounding name - is a German.
Apart from its CRM solution,
WebControl also offers to implement
its own content management
system for maintaining
websites including an e-commerce
solution. Prominent clients
include DaimlerChrysler,
the German-Thai Chamber of
Commerce, Bayer, UN ESCAP
and the Accor hotel group.
<< "My job inWebControl is
mainly to create awareness of
what our in-house developed
CRM solution can do for a
c ompany re g ardle s s of which
market they are operating in,"
says Bo Kristensen seen here
with some of the programmers
of the company.
10

Frank Hansen
enters new
business with
Thailand
By Gregers Moller
Frank Hansen, Managing Director
of Ami Asia Grouo until his
move back to Denmark last year
has together with his wife Hjordis
moved to Ribe in Denmark,
where he is involved in a newly
established company within solar
energy. The company is
based initially on three R&D engineers
while production will be
outsourced to a subsidiary in
Bangkok.
Frank Hansen is Sales &
Marketing Manager of the new
company officially registered on
1 April 2003 as well in charge
also of coordinating the production
in Thailand, which will bring
him to Bangkok on business
trips more frequently in the future.
In the nearby town of Gram,
Hjordis Hansen has taken up a
position as supervisor within the
municipal health care administration.
Kaj Larsen
retires atter 43
years in
DESMI
15th September 1960 was a
special day for Kaj Larsen. lt was
the day he started working at
DESMI in Aalborg, Denmark.
After so many years of work -
nearly 43 years - he has decided
to take early retirement with effect
from 1st July 2003. However,
his last day at DESMI was
9 May 2003. His new email is
kai.larsen @ mail.tele.dk
Internet onboard SAS flights
In 2004, Scandinavian Airlines plans to become
the first airline to offer Internet connection
on board intercontinental flights.
"Our home market is the world's most
lT-dense region, so it is completely natural
that we want to offer travelers the opportunity
to use electronic equipment whenever
possible," says Ulf Ingnas, head of Product
Management In-flight, Scandinavian Airlines.
Scandinavian Airlines has also just allowed
the use of some mobile phone functions
during flight. In the so-called flightsafe
mode, the mobile phone is switched
on without sending or receiving signals and
won't therefore affect flight security.
It is the latest mobile phones, such as
the Sony Ericsson P800, which have this
flight-safe mode. With this, the traveler on
board a SAS flight can use a mobile phone
to update his or her diary, write e-mail and
take notes, edit documents, play games, listen
to music and even take photos with a
built-in camera - everything except make a
phone call.
"The objective is to meet the demand of
customers to be able to work and communicate
while traveling on land or in the air,"
says Ulf Ingnas.
23 LOCATIONS ASIA.WIDE
SANTA FE
RELOICATION SERY'CES
From the dii'ersity -of Asla emerges
One Company
One Vision
()ne Commitment
Website: www.santaferelo.com E-mail: santafe@ksc7.th.com
.,,^ ., ". "
:"":: : K:::.:::: ; ^1^":11,:::ii:Tl,
. .n. *n o
11

I
T
Supporting utility and industry customers in Thailand
with world-class power and automation technologies products,
servlces and solutions sinc e L9I3.
ABB Limited
Head Office: 161/1 SG Tower, 1"!4th Floor, Soi Mahadlekluang 3, Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330
Plants:322 Bangpoo Industrial Estate, Soi 6, Sukhumvit Road, Praeksa, Muang District, Samut Prakarn 10280
Tel:02 665 1000, Fax:02 665 1030
www.abb.co.th
AI{I{iVflRSAEY
D lT n I
TNTERNAT|ONAL MEDTCAL CENTER
f | | /1L sDeciatized care for att vour heatth care needs
"We speak your language"
. Prestigious Prime Minister's Export Award
"Best Service Provider 2001"
. ISO 9001 :2000 Certified.
Largest Hospital Network in Southeast Asia.
24 hours Emergency Medical Assistance &
Medical Evacuation Service.
The only Hospital in Thailand that possess
GAMMA KNIFE.
"Heart Institute" fully equipped with the latest
Medical Technology.
International Medical Center:
- International Medical Service
- Multi-lingual Interpreters Service
- Worldwide lnsurance Assistance.
- Embassy Liaison and Organization on behalf of the patients
t
.
For more information, please contact Scandinavian coordinator:
Ms.Kjersti Michaelsen at tel. 0 2310 3460. IMC 24 Hrs. 0 2310 3102
International Medical Center, Bangkok Hospital
2 Soi SoonvijaiT, New Petchburi Road, Bangkok 10320, Thailand
E-mail: kjerstiM@bgh.co.th Website: www.bangkokhospital.com
12

7-
GPV Thailand moves
electronics to new building
By Gregers Moller
GPV (Thailand) will June this
year move into a new building
across from its existing building
within the ABB compound in
Bangpoo Industrial Estate
Southeast of Bangkok, bringing
its total sq.m. of factory and administrative
space up to 11,000
so.m.
GPV will re-locate its current
electronic assembly line to the
ground floor of the new building,
which covers a total of 3,000
sq.m. as well as all the current
cabling fitting work and establish
one more electronic assembly
line.
Come April next year, GPV
will further take over another
3,000 sq.m on the second floor
of the new building, and for future
expansion, GPV has obtained
an ootion to rent an additional
6,000 sq.m within the compound.
"Our current staff of 240
people will by year end have
grown to 340 people," says Jack
Raunsing, who together with
Factory Manager Bjorn Fiskers
took Thai-Danish Trade News
on a tour of the current factory
and the almost completed new
factory.
With the promotion in Aprilof
Hans Danielsen, GPV's C.O.O
for the past four years to a new
job back in Denmark, a new
leader team has now been established.
The members of this group
is Factory Manager Bjorn
Fiskers, Sales and Adm. Manager
Jack Raunsing, Purchasing
Manager Suree Niyomsilp,
Johnny Drejer in charge of new
prolect development, QA Manager
Arnupap Siriphan and
Rapeporn Lapayanun in charge
of Finance and Accounting.
"We have set up this new
management team on purpose
to have an equal balance of
three Danes and three Thais,"
explains Bjorn Fiskers, who has
been working with GPV (Thailand)
for little over a year now.
Like all the Danes working for
GPV (Thailand) he lives in Ban
Suan LaSalle in Sukhumvit Soi
105 where GPV has rented a
total of seven apartments not too
far from the factory.
Down stairs on the factory
floor, things are likewise moving
fast for GPV. In March, a new
turning machine arrived and in
May, another turning machine of
a different brand followed. These
two new machines make it possible
for GPV to offer turning of
products up to 52 mm in diameter
as well as increases the
general capacity.
In June, two new grinding
machines are scheduled to arrive
as well as two new bending
machines and currently under
customs clearing are eight new
welding units.
Two large, fully automatic
machines for cutting of holes in
metal plates were also recently
relocated from GPV's main factory
in Denmark to Thailand.
Also the quality control section
of the factory has been expanded
with a new electronic 3D
measuring machine three times
the size of the existing.
The intake of so many new
machines - before the electronic
department has been able to
move over into the adjacent new
building - gives a rather messy
impression of the factory floor.
But Bjorn Fiskers and Jack
Raunsing assures that everything
will soon resume its usual
squeaky clean and tidy state.
The expansion of the electronics
division moving over into
the new building - where also
GPV's reception will be relocated,
has been approved for
special privileges by the BOl.
"The tax incentives facilitating
duty free import of raw materials
is of most importance, but
also the easing of the work permit
procedures for the expatriate
staff is a real benefit," savs
<< JackRaunsingand
Bjorn Fiskers showing
Thai-Danish Trade
News the many new
machines which after
the move of all
electronics related
workwill get some
more space.
Jack Raunsing.
As part of GPV (Thailand)'s
rapid development as a preferred
outsourcing partner for a
range of European manufacturers,
an increasing number of
Thai staff are given the chance
to travel overseas to visit the clients,
Jack Raunsing explains.
"We want to be involved as
early as possible in the plans of
our customers. When our technical
staff visits them, they are
often able to suggest small
changes in the design or function
of the product, which makes
it easier and thereby cheaper for
us out here to produce the parts
and at the same time will increase
the quality of the clients'
final product."
13

!i ir
F-,
Fcco Thailand opens advl
warehouse and distri butic
'*
By Gregers Moller
Ecco Shoes on Wednesday 9
April 2003 inaugurated a distribution
warehouse and an expansion
of its production line.
The opening was performed by
Mr. Somsak Thepsutin, Minister
for Industry and Karl Tuysby,
founder of Ecco Shoes together
with Ecco (Thailand)'s Managing
Director Kitti Chaiwattanatorn
and Danish Ambassador
Ulrik Helweg-Larsen.
The warehouse is probably
the most advanced distribution
center in Thailand and the first
to receive investment privileges
from the Board of Investment.
The entire facility is computer
controlled by a system which is
connected to the customers, allowing
them to access the information
and placing orders online
any time of the day. The shoes
are then picked from the
shelves, packed and labeled
according to their destination.
<< AII the thousands of Ecco
workers were lined up to
hear the speeches
celebrating the opening of
the new advanced
warehouse facility at Ecco
Shoe s' factorv in Thailand.
It has cost Ecco Shoes 97
mill. Baht to construct the warehouse
and installthe distribution
system which controls it, but according
to Kitti Chaiwattanatorn
Ecco will earn21 mill. baht from
services of the distribution center
already this year, rising to 25
mill. baht in 2004 and 26 mill.
baht in 2005.
The expansion of the production
line will accommodate
the growing demand expected at
3,6 mill. pairs this year. A new
robot for injecting the rubber in
a mould for the soles of the
shoes is a new advanced machinery
not seen before in Thailand.
The latest expansion of the
production facilities of Ecco is
the four.th during the past nine
irears and has been assisted by
additional BOI investment incentives.
The increased capacity will
boost weekly production from
65,000 pairs to 85,000 pairs.
"ln 2002, Ecco sold 3,2 mill.
pairs of shoes of which 57,000
pairs were sold domestically,"
Kitti Chaiwattanatorn says. By
the end of the year, a total of six
Ecco shops will have opened in
Thailand and the total number
of outlets will almost double from
29 locations to 53 locations.
The opening also marked
the start of a new cooperation
between Ecco and Thailand's
largest shoe exporter Pan Group
to promote the shoe industry and
produce a more competent
workforce for the industry.
The first step would be to
persuade Ecco and Pan Group
to relocate all their oroduction
bases to Thailand to make this
country the most impofiant global
hub for the shoe-making industry
world wide.
In South East Asia, Ecco's
first production facility was established
in Indonesia. This factory
has likewise been expanding
steadily over the years and
currently, Ecco plans to continue
this expansion by installing a
new robot machinery at its plant
there similar to the one now installed
at the plant in Thailand.
Secondly, a special shoe industry
college underthe Department
of Vocational Education
will be built in Ayutthaya province
where both Ecco and Pan
have their factories. Ecco and
Pan Group will provide some of
the financial support and necessary
equipment for the training
as well as other support like
teachers and facilitators to ensure
effective training which will
begin already this year.
"Most of the students will
have jobs waiting for them when
they have completed the training,
said Kitti Chaiwattanatorn.
Celebrating the opening,
Ecco Shoes had lined up all its
thousands of employees outside
the warehouse, wearing same t-
shirls to commemorate the 40
year anniversary of the founding
of Ecco.

ilnced
)n center
Tannery capacity up 40 percent
By Teerapong Yodwanlop
Ecco Tannery (Thailand) will
raise its production capacity by
roughly 40 per cent this year
to support the expanding production
of Ecco shoes in Thailand.
With an investment of 100
million baht, the manufacturing
output of the plant in Ayutthaya
will be increased from the current
10.5 million square metres
of leather per year to 14.5 million,
according to Bert van
Heesbeen, Managing Director
of Ecco Tannery (Thailand).
The expansion will start in
the third quarter this year with
completion sometime next year.
Roughly 75 per cent of the
tannery's current leather output
of six to seven million square
metres a year is used within the
group and the remainder is supplied
to outside customers, Wilson
and the Coach group, for
making baseball gloves and
bags at their factories in China
and Vietnam.
Since operations started in
late 2000. Mr. van Heesbeen
said the tannery had recorded
revenue growth of 30 per cent
annually. lt is targeting total
sales this year of $25 million
(1.075 billion baht).
Aside from the factory in
Thailand, Ecco has tannery facilities
in Portugal and Indonesia.
Speaking to reporters atthe
opening of the new Ecco distribution
center in Ayutthaya, Industry
Minister Somsak Thepsuthin
said that the ministry had
been helping local tanneries
find strategic partners to help
upgrade their production.
Almost all tannery operations
in Thailand focused on the
low-end market with very few
high-end producers, he said.
The ministry recently announced
plans to invest more
than 600 million baht in a model
tannery pilot project.
ft
Ambassador Ulrik
Helweg rsen and KarI
by at the opening.
f'.
by
praisedthe rts of
Khun Kini
Chaiwattanatom,
Managing Director of
Ecco's operation in
iland.
A
r the speeches, the
guests were gwen ct
guided tour ofthe new
di s tribution c ent e r and
the production facilitie s.
Here Minister for
Industry Mr Somsak
Thepsutin enters the new
center.
q Although the factory has
" installedarobotfor
injection moulding of the
soles for the Ecco shoes,
the skilledworkers are
at the core of Ecco's
success.
15

2
There's a logic
to orrr logistics
It starts with the barcode and our global
organisallon to support il We call it M*PowerrM
It s a speciat system which gives our customers
total visibitity oF the supply chain management
process, from the moment an order is placed
up unt lthe moment it is delivered. Nol onty is
M"PolverrM a very useLfrlendly system, PCbased
as well as web-enabled, the people who
manage the information are your quality
assurance at all limes l.'l"PowerrM enabtes us
to provide consistency, accountability and
reLiabitity throughout a total supply chain, at
atL times lt's just one of the ways we make a
very compticated process very simple
MAERSK LtrEIsTItrS
We dellvcr certalnty
!li.,s[1,)t,;nr!tlidir.)LtJ'6rhf],Bin$.rlNr*B,2lNlooll,B.rrgnnlrJciKnr6-5Bnnlphe,Sr,rutf.rakJrl05l0lf,.r|lfd
lrrL'fi{b6I)7i19200.1:,rr:(66:)J12019r,11205756'Enlillrhaolmkrlif)icrk'lofrsr.i.om
16

Danisco food
ingredients, Fibertex
geotextiles, lmacon
scanners, Esco-Graphics
copy dot scanners, PBN
Medicals medical devices
and Green City Denmark
environmental projects
are all represented in
Thailand by Berli Jucker
Public Company Ltd.
ft rne alc House on
ft BJC President KhunThirasakdi Nathikanchanalab, and Peter
Sukhumvit Soi 42 in
E. Romhild, Executive Vice President, discussing the recently
Bangkok.
published Annual Report for Berli Jucker Public Co., Ltd.
BJC in a Danish perspective
By Gregers Moller
Last year, Berli Jucker Public
Co. Ltd. celebrated its 120th
anniversary. This was also the
first year under the new owners
of Khun Charoen Sirivadhanabhakdi
of T.C.C. Group, the
well known whiskey, beer and
property tycoon.
Among the many business
partners of the highly diversified
Group, there are several Danish
companies like Danisco food ingredients,
Fibeftex geotextiles,
Esco-Graphics copy dot scanners,
PBN Medicals medical
devices and Green City Denmark
environmental projects.
The latest addition to this list is
'rl
tmacon scanners.
Two of the managers within
the Group are likewise Danish.
The highest placed is Peter
E. Romhild, Executive Vice
President with responsibilities
for the Technical/lndustrial and
Construction/Engi neering
Groups. Mr. Romhild is also currently
member of the Board of
Directors of Danish-Thai Chamber
of Commerce. The other
Danish BJC manager is Morten
P. Porsild, Managing Director of
BJC Specialties.
"BJC is indeed a rather diversified
company, yet we are
focused on individual business
segments with very clear strategies
for each," Mr. Romhild says.
Under the new owners it is
the inte ntion to f u rthe r
strengthen the individual businesses
and also to add more
synergistic products and companies
under the BJC umbrella.
"BJC was not strategic to the
previous owners, but now under
Khun Charoen it is the intention
to expand in all business segments,"
adds Khun Thirasakdi
Nathicanchanalab, President of
BJC
"ln this expansion, BJC will
become more of a holding company,
driving forward the four
core Business Groups: Packaging,
Consumer, Industrial/Technical
and Construction/Enoineering."
"BJC Consumer already exports
a number of our own
brands of Cellox tissue and Parrot
soaps, and expansion of exports
and regional establishment
of offices are a priority."
"BJC is also expanding its
logistics and information technology
products through BJC
Logistics and TCC Technology.
For BJC we expect strong
growth in the next coming years
both in terms of sales and orofits"
says Khun Thirasakdi.
"We are a paftnership company
and enjoy very much the
link also with Danish companies
and their technical know-how,"
Khun Thirasakdi adds.
. Berli Jucker Public Co. Ltd.
is one of the most respected
companies in Thailand, with
a diversity of solid busi-
NESSES.
. BJC is the largest producer
of glass containers in South
East Asia through Thai Glass
lndustries Pcl. and also has
a joint venture in plastic container
packaging for the food
and personal care industry.
. BJC Cellox is the largest
producer of tissue paper in
Thailand, with significant export
regionally. BJC Foods is
a major producer and distributor
of own brands of
amongst others potato chips,
Tasto, and ricecrackers Doso.
Rubia Industries oroduces BJC'
s personal care products like
Parrot soap, and also contract
manufacturing for many leading
international comoanies. BJC
Marketing is a distributor of food
services and third party consumer
goods.
. BJC Trading is a major impofter
and distributor of pharmaceutical,
health care and hospital
supplies in its Medical Divisions;
consumer & professional imaging,
graphics systems and medical
and technical imaging products
under its lmaging Divisions
and tableware and stationery
products under its Stationery
Divisions.
. BJC Specialties is a leading
distributor of industrial and food
ingredients, and also the largest
distributor of bakery ingredients
in Thailand. Berli Asiatic Soda
Co. is a joint venture with EAC
in marketing of soda ash for the
glass container industries.
. Thai Scandic Steel is the largest
producer in Thailand of galvanized
steel towers. The plant
in Rayong is amongst others
supplying EGAT for the electrification
of Thailand and
Laos and also export to many
countries in Asia and Africa.
. BJC Engineering is a systems-integrator
and supplier
of materials handling, automation
& control and various
industrial products. The newly
established BJC Environment
is also now entering into
consultancy and supply of
cleaner technology.

Draught Beer e
Thailand to the
lq " Over the past fwo years we have
become recognized as a serious
supplier in Thailand as well as among
bigger overseas companies like
Carlsberg Denmark. Today, only one
major brewerT in Thqiland has not yet
become our custome\" says Ole
Petersen and his wife Mee.
By Bjarne Wildau
Ole Petersen did what many
young people only dream of. At
the age ot 24 and with a newly
completed business degree behind
him he moved to Thailand
where his first job paid less than
he used to pay for his apartment
back in Aarhus, Denmark.
On the very first day in his
new job, he met his wife Mee.
Today they have their own
company, Unique De-
. sign International,
I which has been successful
in manufacturing
dispensing
machines for the
booming draft beer
market in Thailand.
"The riskwas
minimal. lf it didn't
work out I could just
hop on the plane and
go back to Denmark,"
says Ole Petersen
about his "big step" almost
ten years ago.
He had recently completed
his business degree.
Now he wanted to
change his life drastically.
He quit his job at a small
furniture factory as well as
his part time job as janitor
and applied for a job in
Thailand, which paid less
than the rent he had paid for
his aoartment back in
Aarhus, Denmark.
Since then, Ole Petersen
has held other jobs in
Thailand, which paid 35
times his old rent, but
today he is running his
own company, "Unique
Hjem
Danmarkl
RinS +45 3.3 17 90 {)0 og
bestil 'Iljem til Danmark'-
Design", together with his Thai
wife, "Mee", which he met on the
first day in his first job in Thailand
back in 1994.
"Already before my graduation
back in Denmark, I starled
sending non-solicited applications
to comoanies both back in
Denmark as well as elsewhere
in the world. Some went to companies
in the US, others to companies
in Europe. An afticle in
the Danish newspaper Borsen
quoted a Danish furniture manufacturer
in Bangkok for hoping a
Danish business graduate would
join him to help him run his company.
So he got an application
as well," Ole Petersen recalls.
Then everything moved fast.
The son ofthe ownerasked him
for a job interview and suddenly
he was told to staft in his new
job two weeks later in Bangkok.
Thailand was at the time bustling
with activity. Sky-scrapers where
shooting up all over town and
moving ten kilometers within the
city could easily take two hours
- Dy car.
"The owner was 71 years
old. He took care of me like I was
his second son. At the same time
he gave me gradually more responsibility
and within a few
months I was involved in all aspects
of running the factory. lf I
had stayed in Denmark it would
have taken me many more years
to reach a similar position," Ole
Petersen says.
Then things started to go
wrong.
"My Danish boss got bitten
by his dog and fell seriously ill.
At the same time, the earthquake
in Kobe happened. We
exported a lot to Japan and in
the wake of the eafthouake we
received a lot of cancellations.
Then we found out, that our purchase
manager had fraudulently
stolen millions from the company."
Shorlly after, the owner disappeared
overnight. We were
told he had suffered a heart attack,
but we couldn't find out
what hospital he had been admitted
to. When we were told a
18

luipment from
world
name, the hospital had
no such patient with that
name.
And things got
worse.
"The total responsibility
for running the
company was dumped
on me, including negotiating
with suppliers, customers,
staff and what have
you," Ole Petersen recalls,
adding that the,:worst
part was, thai the owners
oressured him to do
things which were on the verge
of the downright criminal in order
to try to siphon as much cash
out of the business before it
would eventually collapse.
In his social life he had by
that time got some Danish
friends in Bangkok who mentioned
to him, that EAC might
have a job opening. Once again
he sent an unsolicited application
for a job - and once again
he got it.
With a deep relief he handed
over the keys to the furniture
company to the owners and left
them to their own fate.
Life shifted gear over the
next six years. From a young
'MD' on local trainee wages,
he now found himself living the
Bangkok high-life among other
expatriate experts. And the girl
he met on his first day at the old
furniture factory had by now be--
come his wife.
The idea to start up his orvn
came gradually to Ole Petersen
and Mee during these years.
They started Looking specifically
at dispenserdfor draught beera
market which was booming in
of the dispens-
T
e
ver, imported.
"We saw that this equiPment
could in fact be oroduced in
Thailand and finally we decided
to set up "Unique Design" and
go for it," Ole Petersen says.
In the beginning their main
customer was Singha Beer.
Later most of the other breweries
followed. Today they also
manufacture for customers overseas
- even in Denmark and
Australia one may be
served draught beer
which is in fact tapped
on equipment manufactured
by Unique
Design.
A major grief struck
the young couple,
when Mee got pregnant.
Everything went fine
up until one week before the
expected delivery. Then
at the final check, the
doctors discovered
that their unborn child
had tragically been strangled in
its own umbilical cord.
"This is the kind of thing you
may have read about in the
books but never expect may
happen to yourself. lt was a
tough time for both of us, but
there is only one thing to do
about it and that's to go on in
life," says Ole Petersen.
As things are orking
out for Ole and
Unique Design he expects to
stay in Thailand.
"ln the beginning it was very
difficult as a small, newly started
supplier, to get the acceptance
of the big breweries and we experienced
a rather slow start,"
Ole Petersen says.
"But over the past two years
we have now become recognized
as a serious supplier in
Thailand as well as among bigger
overseas companies like
Carlsberg Denmark. Today, only
one major brewery in Thailand
has not yet become our customer,"
he says.
To offset the seasonal fluctuations
of the beer market, Ole
Petersen has recently diversified
and is now also expanding into
trading in computer parts and
consumer electronics.
"A lot of challenges
oodunities lie ahead. E
in the export markets
of the limited'
for a small
company
like ours," Ole Petersen says.
Herlufsholm Kostskole
- en dansk skole
med international
og akademisk atmosftere
Herlufsholm Skole er mere end en uddannelsesinstitution.
Vi bestreber os pA at vere en skole, der gor en forskel for
eleveme - pA alle livets omrAder - bAde nu og i fremtiden :
I PA det akademiske og intellektuelle omrAde
I PA det ekstuascolere omrAde
I PA det dannelsesmassige omrAde
- det gsr en fotskel!
Kor.iu.rr os
- sA snxpnn vI INFoRMATIoNSMATERIALE
OM KOSTSKOLEN OG VORES UDDANNELSER.
Besgc os pA srouru rnEn rA INTERNETTET:
www.herlufsholm.dk
Hr,nurrsuour
Ciudlagt 1565
4700 Neswed
wwwherlufsholm.dk
Skolens kontor: Tlf. 55 75 35 00 . Fax 55 75 35 L4
e-mail: rektorkontor@herluf sholm.dk
Rektor privat: TlL 5575 35 25 . Fax 55 75 35 26
19

Welcome to the world
of
DFDS Transport
Intertec South
headquartere
By Teerapong Yodwanlop
DFDS Transport (Ihai) Ltd.
19th Floor Silom Comolex
191 Silom Road
Bangkok '10500
Tel : +66 22662777
Fax: +66 2 266 5666
E-mail : bkk@dfdstransport.co.th
www. dfdstransport. com
Styrke er bedre.
BHF-BANK (Schweir) AG har skiftet navn til ING BHF.BANK (SCHWEIZ) AG: Under dette nye
navn forenes det bedste fra to forskellige verdener: en schweizisk bank5 know-how i forbindelse med
ING BHF-BANK Frankfurts kompetence, Hertil kommer ING-gruppens internationale styrke Det seruice-
5pektrum, vi fremover kan tilbyde Dem, udvides betydeligt. som ING BHF-BANK (SCHWEIZ) AG tilbyder
vi adgang til alle vesentlige markeder og er i stand til at leve op til vores kunders hoje krav med hensyn
til bAde individualitet, kvalitet o9 sikke.hed
Vi .Adgiver Dem gerhe: ING BHF-BANK (SCHWEIZ) AG, Schulhausstrasse 6, 8027 ZLlrich Kontaktperson:
Lene J@rgensen, tlf: +41 1 209 75 84 faxl +41 1 281 06 35. E-Mail: lene joergensen@ing.bhf ch
ING BHF
ING BHF-BANK (SCHWEIZ) AG
20
Danish systems solutions company
lntertec A,/S is currently
establishing a new regional
headquarters for the Southeast
Asian region in Thailand. The
company aims primarily at food
and beverage processing lines
and local airport projects in the
regron.
Intertec A,/S specializes in
technologically advanced systems
solutions for installation at
airports, processing lines in the
food and beverage industries,
power generation and distribution
plants both from conventional
and renewable sources as
well as complex mechanical and
electrical plants.
The new Bangkok-based
company, to be named Intertec
SEA, will be fully-owned by
Intertec A/S. The registration
with related Thai authorities is
currently under way.
Mr. Dan S. Christensen, a
new individual member of the
Danish-Thai Chamber of Commerce
since February, is the key
person in this ambitious move.
Before coming to Bangkokto set
up this company, he was based
in Hanoi for four years as the
General Manager of Intertec's
representative office in Vietnam.
He said Thailand was chosen
as the regional base mainly
because of its geographical location,
attractive investment incentives,
large number of qualified
engineers, and comfortable
regulations for expatriates.
"ln addition to the strategic
location between Europe and
the US, applying for the status
as a regional headquarters here
will entitle us to reduced corporate
income tax among other interesting
privileges."
Under the Board of lnvestment's
promotion conditions for
regional operating headquarters,
companies establishing regional
offices are eligible to receive
BOI non-tax incentives,
such as permission to own land
and to bring in foreign experts
and technicians, as well as an
attractive range of tax-based
measures awarded by the Revenue
Depaftment at the Ministry
of Finance. Transferred foreign
staff will be assisted in customs
clearance of the personal
effects and change of visa type
for temporary stay in Thailand.
Work Permits for expatriates
performing work in the regional
otfice will be granted for up to 5
persons.
Thailand also has many
qualified engineers for us to select
for our specialized works, he
added.
"We already have three Thai
engineers trained at our head
office in Denmark. They are now
on a job commissioning a diesel
power plant in Maldives."
Intertec SEA will act as main
contractors. sub-contractors and

)ast Asia to be
iln Bangkok
'it Dan S. Christensen has
relocated from Vietnam to
Thailand. Inte rtec chose
Thailand because of its
attractive ktcation,
iny e s tme nt inc ent iv e s,
qualified engineers, and
c o nlb rt ab le re gul at i ons fo r
expatriates, he says.
joint-venture partners for projects
within the region. The
company's clients are typically
local authorities ahd international
aid organizations, as well
as international oroducers and
contractors.
For modern processing lines
of food, beverage, confectionery,
'
grain and feed industries, the
company offers tailored SCDA
(Source Computer Data Application)
systems, including project
management and design. equipment
supply and installation,
testing and commissioning,
training and after-sales service.
Businesses that can benefit f rom
Intertec's inteorated solutions
are for instance dairies, ice
cream and chewing gum plants,
breweries. fish feed and oet food
industries, bottling lines, and
coal and lime conveying systems.
The company will also provide
high technology systems
solutions for airoorts of all
scales, although the main focus
in the initial stage is on smaller
local airports. The systems supplied
by Intertec for integrated
control packages range from
navigation, instrument landing,
communication, air traffic control,
airfield ground lighting, and
meteorological through to power
distribution systems. lts airpoft
management and operation services
cover the areas of feasibility
study, project financing,
design, project management,
delivery and installation, tower
refurbishment, commissioning,
maintenance and training.
Intertec's works also include,
through its local partners, lowertechnology
projects such as logistics,
mechanical installations
and servicing. In addition to the
representative office in Vietnam,
the company has a Vietnamese
partner, Viet Ky Engineering Co.,
Ltd., which is working on mechanical
and electrical installation
projects for F.L. Smith and
Heineken's Hatay Brewery. lts
local works there also include a
drinking water project and a
farming equipment project under
Danida mixed credits.
Mr. Christensen has been
working in Southeast Asian
countries since 1985, starting
with Danida projects in Burma
and Indonesia. He joined
lntertec in 1994 at the reoresentative
office in Malaysia before
being posted to Hanoi four years
ago and now to Bangkok.
Grow maximum, Grow smart
21

ft
Ambassador and Mrs. Ulrik Helweg-l,arsen
surrounded by some ofthe foreign
dignitaries and other guests ctt the National
Day reception on l0 April 2003.
Danish National Day
Slt.. ir. ltr..pilotr io 1572, 3 ?riD. Mltrnhr!, I ?riz. nir.err, rnd 3s lri.ces b.ve grrdu.red rroE gfro$ S.hool io Enxh,d
At Hilra rildDioml s.bml Brskol *. aiE io prciddyouchild ^oh.l il6 6e sMe h8h quilry duclriodt *Fdeoc.a! ourddbiffi JuD dlored to sd'ho0
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htmilioBlS.ioolBMskolEnowa.qdnsappliilonsforlh.ycr2@3/4rorls&nts.gcdl-LSWdsomcofSourbE*rA,a!6o.neducrforJ60lid*md
scrdcmic dafl Hrow lokmnioml $hmL will prcrde you cbl&m ws s. ilden ms. ol,cid[c! to 6,dle ihm b dkcovd dcf brEds .nd d!trG
Oul I 50 rai campus near Bangkok Internotioaal Airpoil opens in Seplember 2003
For nore inJornation call : +66(0) 2672 0123, or yisit our website at wwwhatro\|schooloc th
HARROW
The Royal Danish Embassy in
Bangkok celebrated the Danish
National Day of Queen Margrethe
ll's birthday on April 16
with a reception on April 10,
2003. Members of the Danish
community in Thailand mixed
with foreign dignitaries and Thai
Government officials and enjoyed
the speeches, the band
and the soft tropical night in the
Garden of Ambassador Ulrik
Helweg-Larsen and Cristina's
garden while a beautiful ice
sculpture of The Little Mermaid
slowly melted away.
Stenhus Kostskole er en boglig skole, som 6nsker at give eleverne
grundlrggende kundskaber or fardigheder, der kan medvirke til at
udvikle den enkelte elevs evner og anlag optimalt.
Stenius Kostskole tilbyder bl. a.:
o data og tysk fra 6. klasse
. valgfag og niveaudelte fag 8.-10. klasse herunder fransk
og sport & fritid
. edb integreret i de enkelte fag efter behov ved brug af intemet
. en intemational 10. klasse
. skitur, kanotur, overlevelsestur, Stenhus-Games, irsfest m. m.
Bes@g vores hjemmeside: wwwstenhus.dk / www.stenhus-kostskole.dk
Stenhus Kostskole, Stenhusvej 20, 4300 Holbzek
Tlf. +45 5943 0269 - Fax. +45 5943 7811 - E-mail: admin@stenhus.dk
ft
Tina Siel's performnnce worked up the
Scandinavians for some serious dancing.
Tina Siel in Bangkok
Danish singer and entertainer
Tina Siel and her backing group
Sir Duke entertained members
of Scandinavian Society Siam
on Saturday 26 April. This event
should have been an excellent
chance for all Danish related
comoanies and individuals to
participate in a distinctly Danish
evening. However, a disappointing
number of Danes in Thailand
bought tickets for the night.
Most of them were seated
around one table, where they
enjoyed the company of the
widow of former Danish Ambassador
to Thailand Franz Howitz,
Mrs. Pensak Howitz, who is today
Member of the Thai Senate.
The table was booked by Danish
consul Stig Vagt-Andersen.
Tina Siel and Sir Duke first
entertained the audience after
the excellent dinner and then
came back to play during the
dancing afterwards, going
through a rich mix of Danish and
international music.
22

ln Wear's Summer
Collection is out
lnWear - the Danish world brand
within women's fashion - has just
introduced its summer collection
2003. With spicy and exotic
colours, fabrics and silhouettes,
it offers Thai fashion conscious
women plenty of oppoftunities to
layer and create the perfect
feminine summer look that is
both easy and elegant.
InWear is among others offered
by all Central Department
stores in Thailand.
The summer 2003 collection
is a "sizzle with a burnt palette
of coral red and saffron yellow
and mixes with gemstone tones
of aquamarine, jade green and
army green. lt is as rich and varied
as the markets of Marrakech,"
InWear says, adding that
off-white has a strong presence
this season too.
"The collection is a marriage
of ethnic ease with nomadic layers,
and delivers the ultimate in
luxurious, bohemian chic and
casual chic."
Cotton, viscose and linen
form the foundation of the collection,
blended with synthetic
fibres for comfort and practicality.
"Silhouettes are built up by
layering richly ornamented tops
and knitwear with casual, but
feminine trousers, which are
individualised with strings, ties,
and an abundance of pockets as
well as embroideries," InWear
advises its customers.
"Cropped pants and short
skirts make a strong comeback,
but long skirts are a must. Look
for easy blazers, hippy-chic tops,
crochet details on knitwear as
well as exotic tops that range
from bohemian kaftans, underwear-inspired
tops and folklore
details and jella."
Within the summer collection
a special look "Signed" is designed
for InWear by Susanne
Rutzou, one of the top Danish
designers. lt is a collection that
contains a bold mix of colourful
flower prints, milk boy stripes
and crochet tops. The feeling
it conveys is one of cute innocence,
highlighted by raw
edges and antique finishes.
This concept should have a
strong appeal to Thai
women.
As usual, InWear remains
focused on quality
and elegance as well as
user convenience in
terms of mainte- {
nance of the
clothes.
InWeur's
Summer 2003
collection
remains focused
on quality and
elegance. w>
23

Gorporate
profi les now
on Chamber
website
6' :: ,:l d'rl ;) * et€
Danish-Thai
ch.ilber ol Conmrco
anctrn-bcrrecn..sl sA5E.c.omyE{6 E
The company profiles from the
very popular Chamber Directory,
Denmark in Thailand, is now
available on the Chamber web
site www.dancham.or.th. The
web pages are identical to the
pages as you know them from
the Directory including your logo,
photos, contact details and product
presentation.
Edit your page instantly
Members no longer have to wait
forthe yearly Membership Directory
to update the information
published in the book. On the
on-line version of their corporate
profile on www.dancham.or.th
they can change names, address,
telephone, fax, email or
correct spelling mistakes themselves
directly on the screen and
see the result instantlv.
How to do this?
Go to www.dancham.or.th and
then click Members. Open your
own page. At the bottom of the
page you willfind a button called
"Edit'.
Click on "Edit" and the system
will ask you to type in the
numberfrom your new Membership
Card and your personal
passworo.
When entering the system
for the first time, type 123 as
your password. Then change for
security reasons this pre-set
password to another password
of your own choice.
Should you happen to forget
your password, the chamber's
office staff can easily look it up
for you and inform you over the
onone.
u tt
we sPec
r,a,sound
altze Decause you 0o
B-K Medical (Thaitand) Ltd.
Room 2603,26th Floor,
Jasmine InternationaI Tower,
200 Moo4, Chaengwattana Road,
Pakkret, Nbnthaburi 1 1 120, Thailand
Tel.: (+66 Z) 962 TOT|
Fax: (+66 2) 962 7075
24

Add more pages to
your corporate profi le
Danish-Thai Chamber of Commerce
can offer all corporate
members to have one or more
web pages added to their current
f ree company profile on the
website www.dancham.or.th.
Such an additional page
could for instance show more
detailed product presentations
with descriptions and photos of
their products. lt could also be
an active dialogue page, where
visitors can reouest brochures or
a call from one of the service
statf of the company. A page with
a mao of the location of the company
for easy printout is almost
a must when doing business in
Thailand. Many companies
would also benefit from a oress
page, where the media can
download press releases and
high resolution photos.
All pages may appear in both
Thai and English or the visitor
may alternatively be asked from
the beginning to select his or her
preferred language.
The cost for expanding the
free page into a mini web site is
highly competitive. Adding one
more web page to the current
free page and link them together
with a menu on the first page will
cost only 6 - 8,000 baht per year
due to the volume discount
agreement signed with Scand-
Media Corp., Ltd.
qt # Ld B€b rtke€ , tu R&, E ffitu Ftu BFh
fG)Danish-Thai
rr- ChambsrofCommrce
A
.6rrry KrungdhepsophonPcl.
k.
' r85 M@ 1 tutburana tuad, gangp:kok, tulburan.,
8angLd,1014D
r.r I + 66 (o) 2B?t 3191 5
..' ' + 66 (O) 2421 0964
s-l@ud'
Y..r..drhd
'
anndrrfu6(..ho
I
Iodl@by.. t
D.nkh $.. in%:
eaEnt.ory/D:*h
o'.fu@nk|'EEm'l
Members may use the address
of their current corporate
page on www.dancham.or.th as
their official web address or get
a new www.yourname.com domain
name, which would then
open their web site on the
www.dancham.or.th directly.
Companies interested in
adding an additional page or
expanding their current page to
a regular web site should call the
Chambers' office and ask for a
sales representative to visitthem
and present the various options.
krungftep 9ophon PCL rE an Inveslment
holding compa.y Curently we h:vE two
businss: the tad nonal burness or
u.r€houiing and steveddng through ou
slbs'drary K w,c w.r€house co , Ltd , .nd
lh€ new bush6ss of docunent stofag€ and
m:n69ement through olher subsidisry,
Krungdhsp oocument Co , Ltd
1961
s4 6 Millon (2002)
fr
A basic corporate website
on www.dancham.onth
can be enhanced with u
menu to any number of
additional pages with
product info, map of ffice
location, feed back page,
press releases, etc.
Bangkok maps on the Internet
lf you have been looking for good and detailed maps of Bangkok then look no fufiher. An article
archived in April on www.dancham.or.th (http://www.dancham,or.th/archive/april_archive03.htm)
provides a selection of good links to sites with such Bangkok maps.
Bangkok Department of City Planning allows you to download maps (..gif files, -500 kb each)
of every district in metro Bangkok. The maps (in Thai, but readable) are very detailed. Go to
hllpl /203.1 44.180.217 I oftice/cpd/eng-compre-map-download.html
Agency for Real Estate Affairs (AREA) has created a good map book called "Bangkok Map."
It's purpose is to identify most of the buildings in metro Bangkok and their contact numbers. Should
be available in bookstores, or can be purchased at their office for 550 Baht. See the link http://
www.area.co,th/bar22. htm
Another slte which offers street maps of many Asian cities is streetdirectory.com. Type the
URLhttp://www.slreetdirectory.co.th/bangkok_map.cgi?x=913.5&y=1558.33333333333& level=5
to go directly to lhe Bangkok page. You can zoom in and download or print out the areas that you
need.
Finally, http://www.geocities.com/bkkriders/map/ also has many other maps. Download the
Bangkok mape from h11pfl203.144.180.217lottice/cpd/eng-compre-map-download.html
5
39 Sukhumvit Road, Soi 8,
Bangkok, Thailand.
Tel: +66 (0) 2653 0017
Fax: +66 (0)22535125
E-mail: hotel @stablelodge.com
www.stablelodge.com
25

Easter Lunch
S
UCGESS
The Danish-Thai Chamber Easter
Lunch at The Stable was a
very well visited event with a total
of 60 members and guests.
Among the guests were the organizer
of the visiting Green City
Delegation, Susanne Toftegaard
Hansen and the new Senior
Commercial Officer at the Royal
Danish Embassy, Ms. Siriwalai
Vongphate who is in charge of
the Danced private facility program
following Mr. Attakorn's
departure from the Embassy.
A lucky draw on the new
membershio card number was
conducted by President Tom
Sorensen and Khun Nim, Stable
Lodge, for a refund of the lunch
price. First winner was Tom
Sorensen himself, who refused
the prize and a second draw was
done. Then a draw was done for
a bottle of Gammel Dansk donated
by Charlotte Parks - which
she also won herself and again
a second draw had to be done.
The ohotos show the members
enjoying the Stable's Danish
lunch delicacies with free
Carlsberg Beer sponsored by
Carlsberg.
BECOMB A MEMBER OF THE, DANISH-THAI CHAMBER OF COMMERCE.
I
I
I
I
t,
Contact Name:
Company name:
Address:
Telephone:
Fax:
Fill in this coupon to receive further information and a full application form for membership
Mail or lax the coupon to:
Danish-Thai Chamber of Commerce
1402t2 I4th Fl.. Glas Haus
I Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110
Tel.: (66) 0 2661 1762
Fax: (66) 0 26617'764-5
E-mail contact@dancham.or.th
26

)
-tl
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Y'A{)..j
!er'eJ
l'J
Michoel Moriegoord
Ziirich
"Det gar De"
Mct'l alle investeringer {aIger hAb, dromme og forventningcr hos den enkelte invcstor.
Det ved vi. Derfor fokuserer vi hos Jyske Bank Private Banking p5, at De alticl
trplevet hajt engagement fra Deres personiige rAdgiver. Vi tager os tid til at
sa'tte os ordentligt ind i hver enkelt investors individuelle forhold og forventninger.
Vi tilbyder en omfattende rekke af investeringsverktojer i form af internationale
akticr, ir.rvcstcringsforeninger, obligationer samt investeringslAn og aftalekonti. De
l,ir l)t'rls ('1',('n l)('i'sonliqc rddgiver, der vil vejlede Dem i Deres investeringer med
u(lj',,rr1',rl)unl.l i | )r'r't's lor.lroltl oe frtrventninger - diskretion er en selvfolge.
();tlt'r,('ttl)('r:,r'trlil',r,r,lr',ir'nrlr',(lclt'r'ligcsalrnik,somDeer.Kontaktmigallerede
idag:Micltirt'l M,rut'r',,t,rrrl,lr'lr'l.n r.lllli(rfi7337,c-rnail:mariegaard@jyskebank.ch
Private Banking
Jyskl tl,rrrl ('it lnvciz),PrivateBanking, Wirsst'rr.r,r'r[slr'.rssr'12, [)ostfach,CH-B035 Z:jLtich,Schweiz,
lr ltltrn: +4713687373,fax: +41 l.l(rfi 7.\7(),c nrail:jyslcc'bank@jyskebank.ch
www.ibpb.com

\
'i'**'
I
On our Airbus 4340, we've invented a
special class for the economy-minded
business traveler Economy Extra. lf
you are satisfied with the service in
Economy Class but would like a wider,
more comfortable seat in a separate,
secluded cabin and your own PC
power outlet, then this is the class for
you. You have the flexibility of being
able to change your reservation up
until the time of your departure and as
a member of SAS EuroBonus you earn
50% more Basic points than in
Economy Class. So when you need to
fly economy but want something.
extra - ask for SAS Economy.Extra.
For information and reservation.
please contact your tra.ve'1 agent or call
SAS on +662260A444
www.scand i naviilrl.net
,j
&
SAS Economy Ex
cl ass tn its own C
a new
MEMBER