81. Sport and Globalisation - International Platform on Sport and ...

81. Sport and Globalisation - International Platform on Sport and ...

81. Sport and Globalisation - International Platform on Sport and ...


You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

evident. Yet, there is a political ec<strong>on</strong>omy at work in the producti<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>sumpti<strong>on</strong><br />

of global sport/ leisure products that can lead to the relative ascendancy of a narrow<br />

selecti<strong>on</strong> of capitalist <str<strong>on</strong>g>and</str<strong>on</strong>g> Western sport cultures. Global sport processes can therefore<br />

be understood in terms of the attempts by more established white, male groups to<br />

c<strong>on</strong>trol <str<strong>on</strong>g>and</str<strong>on</strong>g> regulate access to global flows <str<strong>on</strong>g>and</str<strong>on</strong>g> also in terms of how indigenous<br />

peoples both resist these processes <str<strong>on</strong>g>and</str<strong>on</strong>g> recycle their own cultural products. We are<br />

currently witnessing the homogenisati<strong>on</strong> of specific body cultures – through<br />

achievement sports, the Olympic movement <str<strong>on</strong>g>and</str<strong>on</strong>g> sports science programmes - <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

simultaneously the increase in the diversity of ‘sports’/body cultures.<br />

It is possible, however, to overstate the extent to which the West has<br />

triumphed in terms of global sports structures, organisati<strong>on</strong>s, ideologies <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

performances. N<strong>on</strong>- Western cultures, as noted, resist <str<strong>on</strong>g>and</str<strong>on</strong>g> reinterpret Western sports<br />

<str<strong>on</strong>g>and</str<strong>on</strong>g> maintain, foster <str<strong>on</strong>g>and</str<strong>on</strong>g> promote, <strong>on</strong> a global scale, their own indigenous recreati<strong>on</strong>al<br />

pursuits (eg., Kabbadi). Clearly, the speed, scale <str<strong>on</strong>g>and</str<strong>on</strong>g> volume of sports development is<br />

interwoven with the broader global flows of people, technology, finance, images <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

ideologies that are c<strong>on</strong>trolled by the West, <str<strong>on</strong>g>and</str<strong>on</strong>g> by Western men. In the l<strong>on</strong>ger term,<br />

however, it is possible to detect signs that the disjunctures, <str<strong>on</strong>g>and</str<strong>on</strong>g> n<strong>on</strong>–isomorphic<br />

patterns, that characterise global processes are also leading to the diminuti<strong>on</strong> of<br />

Western power in a variety of c<strong>on</strong>texts. <str<strong>on</strong>g>Sport</str<strong>on</strong>g> may be no excepti<strong>on</strong>.<br />

Professor Joseph Maguire, Ph.D<br />

Co-Director, Centre for Olympic Studies <str<strong>on</strong>g>and</str<strong>on</strong>g> Research<br />

Past-President, RC27/ISA, <str<strong>on</strong>g>Internati<strong>on</strong>al</str<strong>on</strong>g> Sociology of <str<strong>on</strong>g>Sport</str<strong>on</strong>g> Associati<strong>on</strong><br />

School of <str<strong>on</strong>g>Sport</str<strong>on</strong>g> & Exercise Sciences<br />

Loughborough University<br />


Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!