81. Sport and Globalisation - International Platform on Sport and ...

81. Sport and Globalisation - International Platform on Sport and ...

81. Sport and Globalisation - International Platform on Sport and ...


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<str<strong>on</strong>g>and</str<strong>on</strong>g> tournaments are structured al<strong>on</strong>g highly commodified <str<strong>on</strong>g>and</str<strong>on</strong>g> rati<strong>on</strong>alised lines.<br />

Within the global sports system there is not <strong>on</strong>ly an internati<strong>on</strong>al rank order of<br />

nati<strong>on</strong>s, but these nati<strong>on</strong>s can be grouped, more or less, al<strong>on</strong>g political, ec<strong>on</strong>omic <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

cultural lines, into core, semi-peripheral <str<strong>on</strong>g>and</str<strong>on</strong>g> peripheral blocs. At the core of most<br />

team <str<strong>on</strong>g>and</str<strong>on</strong>g> individual based sports lie the countries of Western Europe, North America<br />

- excluding Mexico - <str<strong>on</strong>g>and</str<strong>on</strong>g> former 'White' Comm<strong>on</strong>wealth countries such as Australia.<br />

Semi-peripheral countries tend to involve former socialist countries <str<strong>on</strong>g>and</str<strong>on</strong>g> some<br />

emerging nati<strong>on</strong>s such as South Korea. Peripheral countries include most Islamic<br />

nati<strong>on</strong>s, the majority of African countries <str<strong>on</strong>g>and</str<strong>on</strong>g> those from South - Asia. Whereas the<br />

West may be challenged <strong>on</strong> the field of play by n<strong>on</strong>-core countries, the c<strong>on</strong>trol over<br />

the c<strong>on</strong>tent, ideology <str<strong>on</strong>g>and</str<strong>on</strong>g> ec<strong>on</strong>omic resources associated with sport still tends to lie<br />

within the West. Yet, through state policy, n<strong>on</strong>-core countries can use major sport<br />

festivals to solidify internal nati<strong>on</strong>al identificati<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> enhance internati<strong>on</strong>al<br />

recogniti<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> prestige.<br />

Either in terms of hosting events or when the relevant decisi<strong>on</strong>s are taken,<br />

however, it is the West that dominates in internati<strong>on</strong>al recogniti<strong>on</strong>, respectability,<br />

status <str<strong>on</strong>g>and</str<strong>on</strong>g> prestige. The more high tech <str<strong>on</strong>g>and</str<strong>on</strong>g> commodified the sport, the more<br />

dependent success is <strong>on</strong> the elements of the global sport process identified earlier. As<br />

a result, the West tends to win out. Indeed the last decade has seen the recruitment by<br />

Western nati<strong>on</strong>s not <strong>on</strong>ly of sport scientists <str<strong>on</strong>g>and</str<strong>on</strong>g> coaches from the former Soviet bloc,<br />

but also the drain of athletic talent from Africa <str<strong>on</strong>g>and</str<strong>on</strong>g> South America in sports such as<br />

soccer to the ec<strong>on</strong>omically more powerful clubs of Europe. N<strong>on</strong>-core leagues remain<br />

in a dependent relati<strong>on</strong>ship with the dominant European core. In other sports such as<br />

track <str<strong>on</strong>g>and</str<strong>on</strong>g> field <str<strong>on</strong>g>and</str<strong>on</strong>g> baseball this drain of talent flows to the USA. The West also<br />

remains dominant in terms of the design, producti<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> marketing of sports<br />


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