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ADVENTURE BEGINS HERE.


WELCOME>>

ADVENTURE BEGINS HERE.

With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco Bicycles has grown into a global company

delivering superior cycling experiences to everyone, everywhere. With nearly 50 years as a leader in the industry, our success is built on an

unwavering commitment to listen, innovate and ride. Jump on a 2013 Norco and discover your adventure today.


TECH

DESIGN PHILOSOPHY 2

ROAD TECHNOLOGIES 4

MOUNTAIN TECHNOLOGIES 24

TEAM RIDERS

NORCO FACTORY TEAM 78

ROAD

ROAD RACE 8

TACTIC

ENDURANCE / FITNESS 12

VALENCE

FBR

CYCLOCROSS 20

THRESHOLD

TOURING 23

CABOT

MOUNTAIN

DH 28

AURUM

FREERIDE 32

TRUAX

ALL MOUNTAIN 34

RANGE 650 KILLER B

SHINOBI

TRAIL 38

SIGHT 650 KILLER B

SIGHT

MARATHON 42

FLUID 9

FLUID 6

REVOLVER

RACE XC 46

TEAM

NITRO

ADVENTURE XC 50

CHARGER 9

CHARGER 6

STORM 9

STORM 6

BC TRAIL 54

WOLVERINE

KATMANDU

DIRT/STREET 56

TWO50

ONE25

RYDE 26

RYDE 24

MAGNUM

BMX 58

REV

SIEGE

DEVIANT

NAIL

ARES

BRIGADE

DIESEL

URBAN

URBAN PERFORMANCE 64

INDIE

INDIE DROP

XFR

VFR

URBAN LIFESTYLE 72

CITYGLIDE

HEART

HYBRIDS

TABLEOF

CONTENTS


DESIGN

PHILOSOPHY>>

Norco’s 2013 bicycles are the physical expression of our promise to listen, innovate and ride. This promise is not just some contrived

marketing slogan we pay lip service to. It is the cornerstone of our commitment to build the finest bicycles for your riding adventures.

At the heart of our promise is innovation – innovation fuelled by active listening and endless hours riding bikes. At every opportunity,

we gather intelligence that helps guide our efforts to realize the most rewarding and memorable riding experiences. Our worldclass

team of athletes, dealers, riders, staff and distributors provide us with invaluable feedback. From there, our development

team combines advanced design and manufacturing techniques with select materials to craft our distinctive bicycle designs.

Ultimately, we want you to enjoy the greatest ride possible every time you throw a leg over a Norco bicycle. It is your ride

that drives us to strive for perfection with every bike we make. On the road, on the trail, through the mountain pass or

in the city, we know your next adventure depends on it.

for yourself. When you get it out on the trail and it does and feels exactly as it is supposed to, when the bike

proves us right, that’s the ultimate payoff. Finally the bikes make their way out into the world, to be ridden by

people like you, where the process begins all over again: you tell us what you like, and we listen… When

you get it out on the trail and it does and feels exactly as it is supposed to, when the bike proves us right,

that’s the ultimate payoff. Finally the bikes make their way out into the world, to be ridden by people like

you, where the process begins all over again: you tell us what you like, and we listen…


ROAD

TECHNOLOGIES>>

ARC-Applied Road Compliance

Power Chassis Design

Norco’s performance road frames feature Advanced Road Compliance

(ARC) technology, which optimizes the vertical compliance to lateral

rigidity ratio for race and endurance applications. ARC seat stays

are designed with a distinctive bow shape that works like microsuspension

to dampen fatiguing road vibrations. ARC technology

enables us to maximize rider comfort without any sacrifice to the

lateral stiffness that gives a high performance road bike its pedaling

efficiency and explosiveness.

ARC Endurance: Seat stays are slender and feature a

very pronounced bow shape that makes them extremely effective at

dampening road vibrations. Chain stays are broad and stiff to ensure

optimal pedaling efficiency, and they are engineered to be slightly

longer to deliver a more stable ride experience.

ARC Race: Seat stays are slender and feature a less

pronounced bow shape that still delivers effective road vibration

dampening. Chain stays are broad and extremely stiff to deliver

maximum pedaling efficiency, and they are engineered to be slightly

shorter to deliver a highly responsive ride experience.

Norco’s Power Chassis Design is the ultra-efficient power transfer

system that anchors all of our performance road bikes and gives them

their responsiveness and explosive acceleration. The Power Chassis

is a complete pedaling platform designed to convert energy from a

rider’s whole body into forward momentum. The design begins at the

tapered head tube and leads down through an oversized down tube

that creates an extremely stiff linkage between the front and back end of the bike. The down

tube leads into an oversized, super-stiff bottom bracket shell designed to house the most

efficient cranks available today. The oversized BB area then leads through to an especially

broad set of chain stays, engineered to conduct energy directly from cranks through to the back

wheel where they are converted into forward thrust.

Proprietary Carbon Forks

Norco’s carbon fibre forks are specifically designed to integrate seamlessly with our proprietary

carbon frames. Every fork is engineered to deliver superior performance for intended use:

race, endurance or cyclocross. Our carbon forks are all extremely stiff laterally and compliant

vertically. They are designed to deliver exceptional responsiveness and precision handling while

working to absorb road vibrations. Our carbon fork technology was developed to help riders go

faster and further with less fatigue.

Race: An exceptionally stiff, aero profile straight-bladed fork designed

to deliver the most responsive ride experience. This fork feels fast and

tight and offers the greatest cornering ability in the line.

Endurance: Similar to the race fork, but with slightly more taper toward

the base for increased vertical compliance. A larger rake offset sets the

wheel a little further forward for a more stable ride experience.

Cyclocross: A very broad, stiff fork with the greatest amount of mud

clearance, designed to be able to hold a line through rutted, punishing

CX courses. Slightly less vertical compliance as the focus in this case

is on control.

SmoothCore

The inside of a carbon frame is structurally as important as the outside.

Norco’s SmoothCore process enables us to maintain precision control

over all of the inner surfaces of our carbon frames, which is particularly

critical at complicated, high-stress areas like the head tube and

bottom bracket junctions. At the heart of SmoothCore is our innovative

mandrel system, which eliminates the possibility of wrinkling during the

carbon fibre layup process and guarantees exceptionally smooth inner

surfaces throughout the frame. Most importantly to the rider, SmoothCore greatly improves

frame strength over conventional carbon layup processes. Norco’s 2013 carbon frames are the

strongest and most resilient we’ve ever made, inside and out.


ArmorLite

Tapered Head Tube

Norco’s carbon frames are manufactured with only the highest quality

materials, right down to the resin we use to hold everything together.

Our superior quality ArmorLite resin produces an exceptionally strong

bond that enhances frame strength, prevents damage and increases

impact resistance. ArmorLite resin is so efficient that less of it is required

– enabling us to produce carbon frames that are both stronger AND

lighter than those manufactured using conventional resins.

Tapered head tubes provide three major benefits to riders: stiffness,

responsiveness and durability. A wider head tube junction leaves room

for a larger down tube, enabling engineers to create a stiffer, more

efficient pedaling platform. The wider junction also enables us to use

forks with stiffer, stronger fork crowns and steer tubes; these forks

are less prone to flex, so riders experience enhanced responsiveness

and control in the handling of the bike. Tapered head tubes also enable engineers to optimize

headset bearings. Oversized 1 1/2” lower bearings are stronger and more durable, and they

are better at dissipating loads and handling impacts. Smaller 1 1/8” upper bearings, which

experience less load, are lighter. Combined, all of these tapered head tube benefits contribute

to a more thrilling ride experience.

PressFit BB30

A PressFit 30 bottom bracket offers all of the stiffness benefits of a

BB30 bottom bracket, and adds a few unique benefits of its own.

With PressFit 30 bottom brackets, bearings are housed in nylon

cups that are pressed directly into the BB shell. This eliminates the

need for the aluminum sleeve used in traditional BB30 designs and

therefore reduces overall weight. The PressFit 30 system also creates

a better seal around bearings, increasing their lifespan and reducing the possibility of a blowout.

PressFit 30 BBs are less prone to creaking than other BBs and are compatible with all BB30

cranksets.

Dual Route Technology

Dual Route technology is Norco’s internal cable routing system,

designed to accommodate both mechanical and electrical shifting

cables. This innovative design reduces internal contact points, reducing

cable friction, increasing durability and prolonging the lifespan of cables.

Less friction means smoother, more reliable shifting over a longer

period of time. And the Dual Route system is designed to make it easy

for riders to upgrade from mechanical to electrical shifting systems.


ROAD

We ride road bikes because they help us to see the world, and ourselves, more clearly. With each hour spent in the saddle, with every turn of the pedals, we

become more intimate with our strengths and our weaknesses, we come face to face with our tolerance for pain and we test our will to push on through

seemingly insurmountable challenges.

Out on the road we learn that there are no limits to our potential. With each passing day we grow stronger, recognizing that “limits” are shifting, flexible

boundaries that exist for the most part in our minds. The ride teaches us that these perceived limits can and should be defied. We are in control.

At Norco we design road bikes to inspire your ride. We recognize that people find adventure in different ways: the thrill of competition, the struggle

and the pain, the camaraderie, the shared experiences, the pure joy. Despite our differences, however, what we get out of cycling is the same for

all of us. Cycling helps us to realize our fullest potential – no matter what that may be. We are because we ride.


ROAD

RACE>>

TACTIC CARBON SERIES

If your strategy is to win, this is your Tactic. A dedicated road race bike, the Norco Tactic lives for the heat of competition and

the thrill of victory. Climb aboard and you can immediately sense the bike’s appetite for speed; within the first few pedals

it is clear that the Tactic delivers an extraordinarily responsive ride experience. The bike’s Power Chassis is designed to

channel every last drop of precious energy through to the back wheel where it is converted into blistering speed. The

Tactic’s exceptional ability to transfer power and confident, ultra-precise handling make it the perfect tool for getting

to the top of the podium.

Intended use:

From grand tours to local crits, the Tactic delivers cutting-edge performance in any road race setting.

A bike designed for powering through endless flats, charging up lung-busting climbs, railing corners

and descending at electrifying speeds – the Tactic will challenge you to stretch your limits as a

rider and help you realize your full potential. Whether you’re a competitive racer, or someone

who rides like one on the weekends, the Tactic will take you farther, faster.


LE

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

Sub 900gram (55.5cm) road race frame

46T high-modulus carbon construction

Shimano Dura-Ace 11-speed drivetrain

Shimano Dura-Ace 38mm Carbon Clincher wheelset

Fi’zi:k saddle and seatpost

LTD

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

Sub 900gram (55.5cm) road race frame

46T high-modulus carbon construction

Brand new lightweight SRAM Red groupo

Stealth black Easton EC70 Carbon Clincher wheelset

Fi’zi:k saddle and seatpost

di2

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

Sub 900gram (55.5cm) road race frame

46T high-modulus carbon construction

Technologically advanced Shimano Di2 electronic shifting

Easton EA50 Aero profile wheelset

Fi’zi:k saddle and seatpost

ROAD

RACE


ROAD

RACE

10

TACTIC CARBON

SERIES

1

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

Sub 900gram (55.5cm) road race frame

46T high-modulus carbon construction

Shimano Ultegra drive train

Easton EA Aero profile wheelset

Fi’zi:k saddle and seatpost

2

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

1150g (55.5cm) road race frame

24T mid-modulus carbon construction

Shimano Ultegra drive train

Easton EA Aero profile wheelset

Easton cockpit

3

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

1150g (55.5cm) road race frame

24T mid-modulus carbon construction

Shimano 105 drive train

Shimano R501 aero wheelset

Clement Strada tires

BLACK/RED


ENDURANCE/

FITNESS>>

VALENCE CARBON & ALLOY SERIES

The Valence is an endurance road bike designed for riders who like to test their mettle over long distances. Laterally stiff and

vertically compliant, the bike explodes forward when you press on the pedals and dampens fatiguing road vibrations without

sacrificing efficiency. The Valence’s geometry, less aggressive than that of a pure race bike, encourages a more upright

riding position – enabling you to ride longer and venture further. Combining a super-strong, ultra-lightweight proprietary

frame, precision handling and premium components, the Valence proves that comfort and high performance can

coexist in a single road-ready package.

Intended use:

Built for riders who spend long hours in the saddle, the Norco Valence is a performance/endurance road

platform designed to inspire and enhance your epic rides. The Valence is the obvious choice for Gran

Fondos and charity rides like the Ride to Conquer Cancer, but it’s also a great option for anyone

who participates in regular club rides or challenges themselves to complete epic solo rides on the

weekend. Settle into the saddle, find your rhythm and let the Valence inspire you to push past

your previous limits – all you need to do is supply the fuel.

Road Race


di2

SIZES: 48, 51, 54, 57, 60

40T high-modulus carbon endurance frame and fork

Technologically advanced Shimano Di2 electronic shifting

Mavic Ksyrium Elite WTS wheelset

Fi’zi:k saddle and seatpost

Ritchey WCS cockpit

C1

SIZES: 48, 51, 54, 57, 60

40T high-modulus carbon endurance frame and fork

Shimano Ultegra drive train

Mavic Ksyrium Equipe WTS wheelset

Ritchey Pro cockpit

C2

SIZES: 48, 51, 54, 57, 60

24T mid-modulus carbon endurance frame and fork

Shimano Ultegra drive train

Mavic Aksium WTS wheelset

Ritchey Comp cockpit

ENDURANCE

FITNESS


ENDURANCE

FITNESS

14

VALENCE

SERIES

C3

SIZES: 48, 51, 54, 57, 60

24T mid-modulus carbon endurance frame and fork

Shimano 105 drive train

Shimano R501 wheelset

Selle Royal Seta saddle

SIZES: 45, 48, 51, 54

24T mid-modulus carbon endurance frame and fork

Shimano 105 drive train

Shimano R501 wheelset

Selle Royal Seta saddle - womens specific

C4

SIZES: 48, 51, 54, 57, 60

C3 Forma

24T mid-modulus carbon endurance frame and fork

Shimano Tiagra drive train

FSA Omega PF30 5034t crank

Fi’zi:k saddle and seatpost


A1

SIZES: 48, 51, 54, 57, 60

Double-butted and formed 7005 alloy endurance frame

Carbon-bladed fork

Shimano 105 drive train

Shimano R501 wheelset

Rack and fender compatible

A2

SIZES: 48, 51, 54, 57, 60

Double-butted and formed 7005 alloy endurance frame

Carbon-bladed fork

Shimano Tiagra drive train

Rack and fender compatible

SIZES: 42, 45, 48, 51, 54

Double-butted and formed 7005 alloy endurance frame

Carbon-bladed fork

Shimano 105 drive train

Shimano R501 wheelset

Rack and fender compatible

SIZES: 42, 45, 48, 51, 54

A1 Forma

A2 Forma

Double-butted and formed 7005 alloy endurance frame

Carbon-bladed fork

Shimano Tiagra drive train

Rack and fender compatible

VALENCE

SERIES

15

ENDURANCE

FITNESS


A3

SIZES: 45, 48, 51, 54, 57, 60

Double-butted and formed 7005 alloy endurance frame

Shimano Sora drive train

Rack and fender compatible

A4

SIZES: 45, 48, 51, 54, 57, 60

Double-butted and formed 7005 alloy endurance frame

Shimano 2300 drive train

Rack and fender compatible

SIZES: 42, 45, 48, 51, 54

Double-butted and formed 7005 alloy endurance frame

Shimano Sora drive train

Rack and fender compatible

SIZES: 42, 45, 48, 51, 54

A3 Forma

A4 Forma

Double-butted and formed 7005 alloy endurance frame

Shimano 2300 drive train

Rack and fender compatible

VALENCE

SERIES

17

ENDURANCE

FITNESS


ENDURANCE/

FITNESS>>

FBR SERIES

Norco’s FBR (flat bar road) is designed for cyclists and fitness enthusiasts who want a bike that

delivers the speed and performance of a road bike but who prefer the upright control and feel of

a flat bar. There’s a reason the FBR has “road” right in its name: inspired by our high-end road

platforms, the bike delivers exceptional pedaling efficiency, crisp shifting, precise braking and

snappy, responsive handling. Road performance is complemented by a distinctive flat handlebar

that encourages a more comfortable body position for longer rides. Lightweight, sporty and

comfortable, the FBR is ready to go any distance.

Intended use:

From long fitness rides to daily high-speed commuting, the FBR will get you from point A to B

with all the performance of a road bike and the comfort of a hybrid. Rip to work and back all week

long then test yourself on an all-day endurance ride on the weekend. The bike’s flat handlebar

encourages a more upright riding position so it’s easier to see and be seen, while fender mounts

help turn the FBR into a speedy all-weather commuter. With the FBR, there’s no need to limit

yourself to one type of ride or training adventure: wherever you’re headed, this bike will get you

there fast.

1

SIZES: 48, 51, 54, 57, 60

Brand new flat bar road double-butted alloy frame

Carbon-bladed fork

Shimano Tiagra/105 drive train

Shimano R501 wheelset

Selle Royal Seta saddle


2

SIZES: 48, 51, 54, 57, 60

Brand new flat bar road double-butted alloy frame

Carbon-bladed fork

Shimano Sora drive train w/ Tiagra rear derailleur

Selle Royal Seta saddle

Phorm ergonomic grips

SIZES: 45, 48, 51

Brand new flat bar road double-butted alloy frame

Carbon-bladed fork

Shimano Sora drive train w/ Tiagra rear derailleur

Selle Royal Seta saddle

SIZES: 48, 51, 54, 57, 60

Brand new flat bar road double-butted alloy frame

Aerodynamic alloy fork

Shimano R221 shifting w/ Sora rear derailleur

Phorm ergonomic grips

2 Forma

3

FBR

SERIES

19

ENDURANCE

FITNESS


CYCLO

CROSS>>

THRESHOLD CARBON & ALLOY SERIES

Much like the racers it was designed for, the Norco Threshold is a bike that thrives in harsh conditions.

A dedicated cyclocross race bike, the Threshold excels in the wild and unforgiving environments

that make CX races such a spectacle to behold. The tenacious individuals who win these races

are those who find a way to outperform their competitors by riding faster over every type of

terrain imaginable: grass, dirt, mud, loose sand, gravel and pavement. Pedal it, carry it, push

it – whatever it takes to get over the finish line before everyone else. If you’ve got the CX attitude,

the Threshold is your ticket to ride.

Intended use:

Great CX riders manage to feel out those opportune moments when hopping off the bike is the

best strategy, they find creative new lines that give them a priceless split second advantage and

they intuitively sense when it is best to stay on the bike and charge while other riders have opted

to hike. These riders need a bike that is as intuitive as they are, and one that matches their riding

style: fast and relentless. Caked in mud? No problem. Deep sand just waiting to suck you in?

Piece of cake. Obstacles threatening to buck you? Bring ’em on. The Threshold delivers high

performance in a stable package, and this bike won’t shy away from anything even the toughest

CX course has to offer.

Intended use: Cyclocross

SL

SIZES: 50, 53, 56, 59, 61

30T high-modulus carbon frame and fork

SRAM Force drive train

Easton cockpit

Easton EA Aero wheelset

Arsenal Dropout System: geared or single speed compatible


C1 Disc C2

SIZES: 50, 53, 56, 59, 61

SIZES: 48, 50.5, 53, 55.5, 58, 60.5

New disc-specific 30T high-modulus carbon frame

New disc-specific tapered carbon/alloy fork

SRAM Rival drive train

Hayes CX-5 disc mechanical brakes

Easton cockpit

30T high-modulus carbon frame and fork

SRAM Apex drive train

Avid Shorty 4 brakes

Arsenal Dropout System: geared or single speed compatible

PTHRESHOLD

SERIES

21

CYCLO

CROSS


CYCLO

CROSS

22

THRESHOLD ALLOY

SERIES

A1

SIZES: 48, 51, 54, 57, 60

New Threshold 7005 alloy frame

New disc-specific tapered carbon/alloy fork

Shimano 105 drive train

Hayes CX-5 mechanical disc brakes

Rack and fender compatible

A2

SIZES: 48, 51, 54, 57, 60

New Threshold 7005 alloy frame

New disc-specific tapered carbon/alloy fork

Shimano Tiagra drive train

Hayes CX-5 mechanical disc brakes

Rack and fender compatible

SIZES: 48, 51, 54, 57, 60

New Threshold 7005 alloy frame

New Norco X-Over disc alloy fork

Shimano Sora drive train

Tektro Lyra mechanical disc brakes

Rack and fender compatible

A3


SIZES: 48, 51, 54, 57, 60

Comfortable upright touring geometry

Shimano Tiagra drive train and hubs

FSA Gossamer 50/39/30 triple crank

Ritchey BioMax handlebar

Rack and fender compatible

CABOT

ALLOY

23

TOURING


MOUNTAIN

TECHNOLOGIES>>

Advanced Ride Technology

Advanced Ride Technology, or A.R.T., is the direct link between

engineering and experience. More than a single suspension platform,

A.R.T. is a system that we optimize for each intended use. Norco’s

engineering team strategically manipulates pivot locations to precisiontune

suspension kinematics, ensuring that every full suspension

bike will excel in the environment it was designed for. For downhill

applications, we increase rearward axle path for a more controlled ride

over gnarly, unpredictable terrain. For cross-country we increase pedaling efficiency and small

bump compliance for a faster, smoother ride.

A.R.T. delivers four major benefits to riders: enhanced pedaling efficiency, increased squareedge

bump compliance, improved braking performance and progressive suspension

characteristics. These benefits are balanced in different proportions based on intended use,

creating a ride experience unique to each model.

Enhanced Pedaling Efficiency

A.R.T. is designed to effectively manage chain growth to create anti-squat forces that counteract

the forces responsible for suspension bob. The result is an incredibly efficient pedaling platform,

superior power transfer and unmatched climbing ability.

Increased Square-Edge Bump Compliance

Rearward axle path describes the rear wheel’s trajectory as a bicycle moves through its travel.

A.R.T. uses a pronounced rearward axle path that enables the wheel to travel both rearward

and upward, up and out of the way of obstacles.

Improved Braking Performance

A pronounced rearward axle path also allows a bike’s suspension to remain fully active when

pressure is applied to the brakes. A.R.T. delivers powerful, predictable braking with fully active

suspension and superior traction at all times.

Progressive Suspension Characteristics

A.R.T. suspension uses a progressive leverage ratio curve, meaning that the forces required to

engage the shock increase progressively as the shock moves through its travel. The first part

of the stroke is very supple and effectively absorbs small to medium-sized impacts. Toward the

end of the stroke, the shock becomes progressively stiffer, resulting in a ‘bottomless’ feel. To

the rider, this progressive curve is experienced as consistent, predictable suspension at every

point in the travel.

Gravity Tune

With traditional frame designs, engineers adjust front-centre lengths

for each frame size but use a single, fixed rear-centre length. This

approach leaves riders of certain body types in a poor position when

standing. Poor body position leads to uneven weight distribution and

negatively affects traction, control and overall performance and ride

characteristics.

A simple solution to a complex problem, Gravity Tune fixes the front-centre/rear-centre ratio

across all frame sizes, effectively optimizing geometry for every bike in the line. As a result,

weight is always optimally distributed – regardless of rider height. Available only on Norco Bikes,

Gravity Tune means equal ride characteristics and unrivalled control for all.

Holloform Link Arm

Norco’s Holloform linkarm is a hyper-rigid, one-piece linkarm that

provides two distinct benefits to riders. First, it provides lateral

support to the seat stays and stiffens the rear triangle, keeping the

bike tracking straight and true through any terrain. Second, it prevents

torsional forces from affecting the rear shock, reducing stiction and

increasing shock life..

Hydroformed Tubes Norco’s hydroforming process uses high-pressure hydraulic fluid to

form tubing into precise, structurally superior shapes with strategic

curves and tapers. The process allows our engineering team to

design tubes and complete frames that will behave exactly as

intended. Hydroforming also enables engineers to increase strength

in key areas and incorporate functional features such as stand over

clearance into designs. The result is a visually striking frame that is

functional, light and extraordinarily strong.

Integrated Dropout Design

Norco’s integrated dropouts combine a number of traditionally

independent features into a stronger, more efficient rear dropout

system. Our integrated dropouts combine axle retention, post-mount

brakes, rear suspension pivots, derailleur hanger attachment and

frame gussets into a single structure. The result is a stiff, strong and

light dropout system.


Smooth (Double Pass) Welding

Post Mount Brakes

‘Clevisless’ Pivots

Norco’s smooth welding process uses two distinct weld passes to

produce an improved weld bead geometry that better distributes

loads. Used in high stress areas like the head tube and pivots, this

labour-intensive process results in a stronger, cleaner weld.

Integrated into the rear dropouts, the post mount uses half of the

hardware of a normal brake mounting system and creates a stronger

structure that reduces braking harmonics.

A normal pivot point is connected by a piece of material welded

to the end of a tube, also known as a clevis. Our ‘clevisless’ pivot

system eliminates the need for a clevis by mounting pivot hardware

directly into the tapered tube design. With fewer welds these pivots

are stiffer, stronger and lighter than traditional designs.

Syntace Integrated Derailleur Hanger

Killer B

Proven to be substantially stiffer and less prone to damage than

conventional derailleur hangers, the X-12 system ensures incredibly

crisp and precise shifting. Each frame comes with a spare hanger

bolt integrated into the frame for emergency trailside repairs.

Halfway between 26” and 29”, 650B wheels deliver the best of both

worlds: they accelerate, maneuver and handle like a 26” wheel and

provide many of the speed and rollover benefits of a 29” wheel. Every

one of our groundbreaking Killer B frames is completely designed

around the 650B wheel size. As a result, the Killer B line delivers all of

the advantages of the 650B wheel with absolutely no geometry

compromises – even at smaller frame sizes.

360 Lock

Norco’s 360º Lock pivots employ a tapered collet insert that, when

the pivot hardware is tightened, expands to grip the inner race of

the pivot bearing around the full 360º of its inner diameter. This

design creates a much stronger grip, prevents unwanted forces

from acting on the bearing and prolongs bearing lifespan.


MOUNTAIN

Mountain biking offers us the opportunity to live fully in the moment. On the trail, mind, body and bike must function as one, and the distractions that tend to clutter

our everyday lives disappear. With a focus trained squarely on the features and contours of the trail ahead, the rest of the world fades into the background and

we become immersed in the adventure that unfolds.

These pure experiences are the inspiration for every mountain bike we make here at Norco. With every angle, every curve, every layer of carbon and every

weld, we work toward a single intention and ultimate purpose: the ride.

We have a long, proud history as a leader in the mountain bike industry, and we embrace our commitment to listen, innovate and ride every day. But

like a train of riders out on the trail we are all looking forward, focused on our next move. Our 2013 mountain lineup reflects Norco’s bold, forwardthinking

attitude and manifests our desire to design and build the very best bikes imaginable. We make bikes for those precious moments of

experience that make us feel truly alive. Thanks for inviting us into your moment.


DH

RACE>>

AURUM DOWNHILL SERIES

If you’re one of the lucky ones who had the opportunity to test pilot the inaugural Aurum last year, we don’t need to sell you on

its capabilities. You already know it is unbelievably fast, and you’ve experienced the bike’s extraordinary stability, cornering and

traction firsthand. All of these benefits make the Aurum one heck of a tough act to follow. The 2013 still has everything that

made the 2012 Aurum a force, and with a few minor tweaks this year’s model will bring DH riders one step closer to that

elusive point of perfect equilibrium between speed and control. The Aurum is back – racing stripe and all – and the bike

is more dialed than ever. Throw a leg over one and you’ll be converted, too.

Intended use:

Whether you’re into World Cup downhill runs, marathon park days or after-work shuttle laps, the Aurum delivers

unbelievable performance in any gravity-oriented environment. A purpose-built DH bike, it is designed to be

fast and controlled over the steepest, most technical terrain imaginable. Flow through rock gardens and

sketchy off-camber roots; whip through perilously tight trees; lean hard into corners and explode out of

them at Mach speed ready to attack the next feature. The Aurum gives riders the unique ability to turn

the most challenging terrain features into advantages over other riders, advantages that distinguish

champions from the rest of the pack. There’s a reason we called it the Aurum.


SIZES: S, M, L

LE 1

200mm A.R.T. suspension w/ Gravity Tune

Syntace X12 157x12 axle

Integrated seat post clamp, integrated ISCG 05 BB mount, optimized cable routing

Cane Creek Double Barrel coil rear shock

Rockshox Boxxer World Cup fork

SIZES: S, M, L

200mm A.R.T. suspension w/ Gravity Tune

Syntace X12 157x12 axle

Integrated seat post clamp, integrated ISCG 05 BB mount, optimized cable routing

Cane Creek Double Barrel rear shock

Manitou Dorado Expert fork

Shimano Saint brakes and DH 10-speed shifting

SIZES: S, M, L

1

200mm A.R.T. suspension w/ Gravity Tune

Syntace X12 157x12 axle

Integrated seat post clamp, integrated ISCG 05 BB mount, optimized cable routing

Fox DHX coil rear shock

Rockshox Boxxer R2C2 fork

Easton Havoc DH bar and direct mount stem

DH/

RACE


DH/

RACE

30

AURUM

SERIES

SIZES: S, M, L

2 3

200mm A.R.T. suspension w/ Gravity Tune

Syntace X12 157x12 axle

Integrated seat post clamp, integrated ISCG 05 BB mount, optimized cable routing

Rockshox Boxxer RC fork

Fox Van RC coil

Spank Spike 777 DH bar, Spank direct mount stem and Spank Race 28 rims

SIZES: S, M, L

200mm A.R.T. suspension w/ Gravity Tune

Syntace X12 157x12 axle

Integrated seat post clamp, integrated ISCG 05 BB mount, optimized cable routing

X Fusion Vector Coil RC

Rockshox Domain R triple clamp fork

Spank DH 760 mm width bar and Spank direct mount stem


FREE

RIDE>>

TRUAX SERIES

A purpose-built freeride bike, the Truax is designed to handle any terrain you may be inclined

to throw it at or huck it over. First descents? Lift-accessed bike park laps? The Truax has you

covered. Featuring Norco’s A.R.T. suspension platform, the bike delivers smooth, remarkably

efficient pedaling for going up, and 180mm of progressive, “bottomless” travel for coming down.

Thanks to the Truax’s incredible versatility, riders can now pedal to the most far-out spots, pick

out the gnarliest line and have at it. A slack 65.5° head tube angle and lower bottom bracket

give the Truax stability and confidence on the steeps, while lively, responsive handling enables

riders to maneuver through tight trees and over the skinniest of skinnies. The Holloform link arm

anchors a super-stiff rear-end, so the bike tracks exceptionally well through the rough, corners

masterfully and makes the Truax a blast to ride… fast.

Intended use:

The Truax is designed around the needs of the modern freerider, who demands a bike that can

be pedaled to the most remote locations and yet will be capable enough to handle any descent.

Designed with these needs in mind, the Truax rules over the much wider range of terrain that the

term “freeride” encompasses today: massive drops, gap jumps, steep chutes and pretty much

anything else a rider’s skills and imagination make possible. These days, riders ceaselessly push

the sport into new areas, always looking for bigger features, steeper lines and greater challenges.

1

SIZES: S, M, L

180 mm A.R.T. suspension freeride frame

Hydroformed frame tubing throughout

Fox 36 180 mm travel Talas Factory fork

Fox DHX RC Performance coil shock

Clevisless chain stays, ISCG 05 mounts

Cable guides for adjustable seat post

Direct mount E type front derailleur


SIZES: S, M, L

2 3

180mm A.R.T. suspension freeride frame

Hydroformed frame tubing throughout

Rockshox Totem RC coil fork

Fox Van R coil shock w/ rebound adjust

Clevisless chain stays, ISCG 05 mounts

Maxxis Minion DHF 26 x 2.35 super tacky tires

Shimano SLX 10 speed w/ Race Face Chester 2x10 crank and Black Spire Stinger

Syntace X12 142x12 axle and stainless steel derailleur hanger

SIZES: S, M, L

180mm A.R.T. suspension freeride frame

Hydroformed frame tubing throughout

X Fusion Vengeance R 170 mm travel fork w/ 20 mm axle and tapered steer tube

X Fusion Vector R coil rear shock

Clevisless chain stays, ISCG 05 mounts

Syntace X-12 142x12 axle w/ sealed bearing through hole rear hub

Truvativ Rucktion crank w/ E-13 single ring guide

TRUAX

SERIES

33

FREE

RIDE


ALL

MOUNTAIN>>

RANGE 650B SERIES

The Range Killer B is sure to create a lot of buzz this year. Featuring the game-changing 650B wheel size, the bike is designed

to take you higher and farther and delivers the ultimate all-mountain riding experience. As versatile as the riders it is made for,

the bike absolutely shines on ups, downs and everything else in between. The Range features 650B-specific geometry,

engineered to emphasize all of the benefits of the larger wheel size. 650B wheels improve ride characteristics for both

climbing and descending by increasing traction and enabling the bike to float over rocks, roots and other trail obstacles.

Featuring 160mm of A.R.T. suspension and Norco’s revolutionary Gravity Tune technology, the Range Killer B might

end up being the only bike you ever take out of the garage.

Intended use:

All mountain riding is all about freedom. It’s about the freedom to explore – to go anywhere and ride anything

– the thrill of heading deep into the wilderness to discover adventure on unfamiliar trails. The Range Killer

B is designed to be a catalyst for your wildest adventures, and it’s a bike that is fun to ride no matter

what the trail throws your way. Fire road climbs, tight switchbacks, rolling, flowy singletrack, gnarly

rock gardens, twisted off-camber roots, steeps, rock faces, ledge drops... If this sounds like a

grocery list for your perfect day on a bike, then the Range Killer B is for you.


SIZES: XS, S, M, L, XL

1

New Killer B 160mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Syntace X12 142x12 axle

Fox 34 Talas 650B fork (160-120 mm travel)

Fox Float Factory CTD Air w/ adjust

Shimano direct seat tube mount front derailleur and removable ISCG 05 mount

Sun Charger Pro 650B wheelset w/ 142 x 12 Syntace rear axle

SIZES: XS, S, M, L, XL

New Killer B 160mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Syntace X12 142x12 axle

Fox 34 Talas 650B fork (160-120 mm travel)

Fox Float CTD BV SV

Shimano direct seat tube mount front derailleur and removable ISCG 05 mount

SIZES: XS, S, M, L, XL

2

3

New Killer B 160mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Syntace 142x12 axle

X Fusion Vengeance RC 650B fork w/ 20 mm dropouts

X Fusion 02 RL high volume air

Shimano direct seat tube mount front derailleur and removable ISCG 05 mount

ALL

MOUNATIN


ALL

MOUNTAIN>>

SHINOBI SERIES

The Norco Shinobi is a highly capable, exceptionally versatile 29er that prefers the backcountry

to the beaten path. The bike is designed to give riders the flexibility to link up trails however they

want: hang with the climbers in the cross-country 29er crowd and charge with the gravity junkies

in the all mountain crowd – all in the same day. The benefits of 29” wheels are accentuated by

Norco’s A.R.T. suspension system, which makes the Shinobi both a super-efficient pedaling

platform and an extremely capable rig for all mountain-style descents. It might just offer the most

fun available in a 29er platform.

Intended use:

The Shinobi is inspired by those whose epic rides take them far out into the backcountry, away

from the crowds and the well worn, familiar trails. It is a new kind of bike for a new kind of rider:

the type whose favourite black diamond descents are often preceded by long, grueling climbs.

The Shinobi is designed to do both equally well. The shallow angle of attack that makes 29”

wheels so effective at clearing obstacles on the way up also enables them to float over rough stuff

on the way down. Throw in 120mm of A.R.T. suspension and a 140mm fork and you have the

perfect weapon for the varied terrain that makes up a day of all mountain riding.

1

SIZES: S, M, L, XL

120mm 29er frame w/ A.R.T. suspension

Fox Float 34 CTD 140 mm 29er fork w/15 mm axle and tapered steer tube

Fox CTD performance air shock w/ XV air sleeve

SRAM 36/22 29er trail gearing

Syntace X12 142x12 axle


SIZES: S, M, L, XL

2

120mm 29er frame w/ A.R.T. suspension

Rockshox Revelation RL 29er 140 mm solo air fork w/ 15 mm dropouts

Fox Float CTD Evolution S/V high volume air shock

Syntace X-12 142x12 axle w/ through hole sealed bearing hub

Continental X-King folding bead 29 x 2.4 tires

SIZES: S, M, L, XL

3

120mm 29er frame w/ A.R.T. suspension

X Fusion Trace RL air 140 mm w/ 34 mm stanchions & 15 mm dropout

Tapered HT X Fusion 02 RL high volume air shock

SRAM 36/22 29er trail gearing

SHINOBI 29er

SERIES

37

ALL

MOUNATIN


For 2013, Norco engineers took the award-winning Sight to a new level by crossing it with the game-changing 650B wheel size.

The result is a swifter, more assertive and more capable trail bike – so we called it the Sight Killer B. The new bike features

650B-specific geometry and retains all of the qualities that made the original Sight great: explosive climbing, confident,

controlled descending and precise handling. But the Sight Killer B also has an extra dose of attitude that makes it even

more confident than its namesake. For those riders who always take the lead in a pack, this bike will be right there with

you urging you to ride faster and push harder.

Intended use:

TRAIL>>

SIGHT 650B SERIES

The Sight Killer B is designed for aggressive trail riders: those who find their flow riding the most technically

challenging trails on the mountain. Akin to the original Sight, the Sight Killer B is a truly exceptional climber.

However, on the descents the bike takes on the demeanor of a killer bee hell-bent on defending its hive

– every trail feature becomes a target. The Sight Killer B attacks berms and off-camber roots, smooths

out rocky sections and charges drops and hits without hesitation. 650B wheels hit that sweet spot

and offer riders the benefits of both traditional wheel sizes, without compromise.


SIZES: XS, S, M, L, XL

1

New Killer B 140mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Rockshox Reverb seat post

Shimano XT 2x10 w/ Shadow Plus RD and XT Ice Tech brakes

Sun Charger Pro 650B wheelset w/ Wheelsmith spokes, sealed bearing hubs

360 Lock hardware

SIZES: XS, S, M, L, XL

New Killer B 140mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Rockshox Revelation RL solo air 650B 140 mm travel fork

Shimano XT shadow plus rear derailleur w/ compact 2x10 gearing

Syntace 142 x 12 rear axle

360 Lock hardware

SIZES: XS, S, M, L, XL

2

3

New Killer B 140mm A.R.T. frame optimized for 650B wheels w/ Gravity Tune

Rockshox Sektor TK solo air 140 mm 650B fork w/ 15 mm dropouts, tapered steerer

Syntace X12 142 x 12 axle

Kenda Nevegal 650B x 2.35 tires

360 Lock hardware

TRAIL


TRAIL

40

SIGHT 26”

SERIES

1

SIZES: XS, S, M, L, XL

Award-winning 140mm A.R.T. suspension frame

Custom hydroformed frame tubing

Rockshox Reverb seat post, clevisless chain stays

Syntace X12 142x12 axle

Shimano XT wheelset w/ 15 mm front hub

2

SIZES: XS, S, M, L, XL

Award-winning 140mm A.R.T. suspension frame

Custom hydroformed frame tubing

Rockshox Revelation RL Dual position

Syntace X12 142x12 axle 140-110 mm w/ 15 mm axle, clevisless chain stays

Shimano 2x10 gearing w/ E-type chain stay mounted front derailleur

3

SIZES: XS, S, M, L, XL

Award-winning 140mm A.R.T. suspension frame

Custom hydroformed frame tubing

Rockshox Sektor TK solo air fork

Fox Float CTD air shock

Shimano 3x10 gearing w/ Shimano E type chain stay mounted front derailleur

GREY/GREEN


The 2013 Norco Revolver is a fast, race-ready full suspension 29er. The bike’s sleek alloy frame features extensive hydroformed

tubing and Norco’s double-pass welding technique, so it is strong, stiff, light and beautiful to look at. 29” wheels clear obstacles

with unparalleled speed and efficiency, and they won’t get caught up on roots or rocks – so it’s easier to hold a line through

rough descents. The Revolver’s marathon-tuned A.R.T. suspension system optimizes suspension kinematics for fast

endurance riding. A tapered head tube, wide handlebars, 15mm front axle dropouts and Syntace X-12 rear hub/axle

were brought down from our gravity-oriented platforms to improve responsiveness and make the bike exceedingly

fun to ride.

Intended use:

MARATHON>>

REVOLVER 29er SERIES

The 2013 Revolver lives for epic rides. With a chassis that is light, stiff and responsive, it is designed to

eat up twisting fire road climbs, roll fast through flowy singletrack and eat up technical XC-style trails.

Thanks to Norco’s A.R.T. suspension platform, the Revolver remains bob-free on the climbs and is

remarkably capable on the descents. 29” wheels deliver a smoother, more consistent ride experience

than traditional 26” wheels, and are particularly well suited to XC/marathon riding and endurance

races like the BC Bike Race. The Revolver is a bike that loves to roll for hours, so if your idea of

a “long ride” is sunrise to sunset, the Revolver is right there with you.


SIZES: S, M, L, XL

100mm A.R.T. suspension 29er frame

Syntace 142x12 dropouts, ISCG05 mounts

Cable routing for dropper post

Holloform link arm and wrap around seat stay yoke

Fox 32 CTD fork w/ 15 mm axle and tapered head tube

Fox Float CTD B/V "boost valve" Performance level air shock

1

SIZES: S, M, L, XL

100mm A.R.T. suspension 29er frame

Syntace 142x12 dropouts ISCG05 mounts, tapered head tube

Cable routing for dropper post

Holloform link arm and wrap around seat stay yoke

Rockshox Recon Gold TK29 solo air fork

Tapered steerer, 15 mm dropout

2

MARATHON


MARATHON>>>>

FLUID SERIES

Though the Fluid name may be familiar, the 2013 Fluid is a completely new bike. Designed

for those looking to take their riding experiences to the next level, the Fluid is a fun and fast

full suspension mountain bike for the masses, available with either 26” or 29” wheels. These

bikes track exceptionally well, boosting rider confidence through rocky, rooty terrain. Carefully

crafted geometry ensures good stand-over clearance throughout the line, while Norco’s A.R.T.

suspension platform enhances the bike’s capabilities on both climbs and descents. Whatever

your level of trail competence, the Fluid levels the playing field and will have you ripping in no time.

SIZES: S, M, L, XL

9.1

New 100mm A.R.T. suspension 29er frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

4 frame sizes w/ low standover

Shimano 3x10 w/ an XT rear derailleur and shifter

Fox Float CTD rear air shock w/ climb/trail/descend adjust

SIZES: S, M, L, XL

New 100mm A.R.T. suspension 29er frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

4 frame sizes w/ low standover

SIZES: S, M, L, XL

9.2

9.3

New 100mm A.R.T. suspension 29er frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

4 frame sizes w/ low standover


SIZES: XS, S, M, L, XL

6.1

New 26" A.R.T. suspension frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

5 frame sizes w/ low standover

New XS size w/ much lower standover than past design

Fox Float rear shock w/ CTD , climb/trail/descend adjust

Shimano 3x10 w/ XT shifters and rear derailleur

SIZES: XS, S, M, L, XL

SIZES: XS, S, M, L, XL

6.2

New 26" A.R.T. suspension frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

Rockshox Recon TK solo air 120 mm fork

Fox Float CTD air shock

Shimano SLX 3 x10 gearing

6.3

New 26" A.R.T. suspension frame w/ formed mainframe tubing

Post mount disc mount

New forged link arm

5 frame sizes

X Fusion E1R air shock

SR Suntour XCR LO 120 mm fork w/ lockout

Shimano 9 speed w/ Deore rear derailleur

FLUID 29er/26”

SERIES

45

MARATHON


RACE

XC>>

TEAM 9 CARBON SERIES

The Norco Team delivers championship cross-country race performance to serious riders who

demand nothing less than the very best from their bikes. The full carbon Team 29er is fast and

ultra light – just what you’d expect from a bike designed to win races. These bikes are the lightest

in our dirt lineup, and their high performance drivetrains and incredible lateral stiffness also make

them Norco’s most efficient off-road pedaling platform. 29er wheels are key to the Team recipe:

they roll faster than their smaller cousins and help the bike to clear roots and rocks so riders can

hold a line and focus on the finish. There’s a reason world-class athletes like Catherine Vipond and

Andrew Watson race and win on them.

Intended use:

The Team is fast and light – purpose-built for XC racing. It is also a great option for non-racers

who are serious about their riding and want the lightweight and high performance of a race bike

for everyday use. The Team is right at home on technical World Cup courses, dominates the local

race circuit and will get you through your favourite local XC loop faster than ever before. Precise,

responsive handling gives the bike an extremely nimble feel, so you can pick your way through

the tech and find the fastest line with ease. Hammer up gut-busting climbs, conquer technical

sections and rip the descents. Whatever terrain you’re facing, the Team is the fastest way to the

podium – or just the finish line in your head.

9.1 LE

SIZES: 15, 17, 19, 21

XC Race high-modulus carbon frame

SRAM XO 2X10 drivetrain w/ X9 carbon cage rear derailleur

Rock Shox Sid XX Tapered 15mm

Sun Black Flag Pro SL 29"

WTB Nano 2.1 TCS tires


9.1

SIZES: 15, 17, 19, 21

XC Race high-modulus carbon 29er frame

SRAM 2X10 drivetrain w/ X9 rear derailleur

Rock Shox Reba Solo Air 15mm fork

Sun Black Flag Comp 29” Wheelset

WTB Nano 2.1 TCS race tires

9.2

SIZES: 15, 17, 19, 21

XC Race high-modulus carbon 29er frame

Shimano 2x10 Deore Drivetrain

RockShox Recon Gold TK SoloAir 15mm

Shimano Deore Shadow 10 Spd RD

WTB SpeedDisc 29er 28 hole rims

9.3

SIZES: 15, 17, 19, 21

XC Race mid-modulus carbon 29er frame

Manitou Tower Comp w/ tapered steer tube

Shimano Deore Hydraulic Disc Brakes

WTB Nano 29x2.1"

TEAM Carbon 29er

SERIES

47

RACE

XC


RACE

XC

48

NITRO 29er//26”

SERIES

9.1

SIZES: 15, 17, 18.5, 20, 21.5

Double-butted and formed XC 29er frame

Tapered head tube

Rock Shox Recon Gold Solo Air 15mm fork

SRAM X7 3x10 drivetrain w/ X9 rear derailleur

WTB SpeedDisc 28 hole rims

9.2

SIZES: 15, 17, 18.5, 20, 21.5

Double-butted and formed XC 29er frame

Tapered head tube

Post Mount rear disc

Rock Shox Recon Silver Solo Air w/tapered steer tube

SRAM X5 3x10 drivetrain

6

SIZES: 15, 17, 18.5, 20, 21.5

Double-butted and formed XC 29er frame

Tapered head tube

Rock Shox Recon Silver Solo Air w/tapered steer tube

SRAM X5 3x10 drivetrain

WTB Nano 2.1 tires


ADVENTURE

XC>>

CHARGER 29er & 26 SERIES

Designed to be as versatile as the people who ride it, the Charger is an XC hardtail

available in 26” or 29” that is ready to go wherever and whenever you are. The bike’s

custom alloy frame is designed and manufactured using the same advanced techniques

used to produce our higher end models, so it is strong, light and feels balanced and

comfortable to the rider. The Charger’s component spec definitely punches above its

weight class: disc brakes, performance drivetrains, and 100mm travel forks with lockout

make the Charger a dependable, trail-ready bike that you can charge hard to build your

skills and your fitness. This is a bike that delivers performance and durability at a very

competitive price.

Intended use:

The Charger is a great bike for exploring new trails and reaching new destinations. The

bike is designed to be a super-efficient pedaling platform, so you can ride to the top of

the hill with ease, rip along and ride down the other side with confidence. The Charger’s

more relaxed angles keep riders in a comfortable riding position that feels stable when

the trail points down, so the bike is an excellent choice for recreational mountain bikers

or those just getting into the sport. The Charger is a hassle-free bike that looks great and

delivers the classic feel of a hardtail in a modern performance package.

SIZES: 15,17, 18.5, 20, 21.5

Alloy XC 29er frame w/ formed tubing

Internal head tube and post mount rear disc

Rock Shox XC32 TK w/alloy steerer

Shimano Deore Disc Brakes

Geax AKA 2.2 Tires

9.1

GREY/GREEN


SIZES: 15,17, 18.5, 20, 21.5

9.1 Forma

New Forma XC 29er frame w/ formed tubing

Internal head tube and post mount rear disc

Women's specific saddle, narrower handlebar, shorter stem

SIZES: 15,17, 18.5, 20, 21.5

SIZES: 15,17, 18.5, 20, 21.5

9.2

Alloy XC 29er frame w/ formed tubing

Internal head tube and post mount rear disc

Hayes Dyno Comp 160mm Hydraulic Disc brakes

27-speed drive train w/Alivio rear derailleur

Geax AKA 2.2 tires

9.3

Alloy XC 29er frame w/ formed tubing

Internal head tube and post mount rear disc

Suntour XCM w/hydraulic lock out

Shimano BRM 375 160mm Mechanical disc brakes

Shimano 27-speed drivetrain

BLACK/ORANGE

BLACK/YELLOW

CHARGER 29er

SERIES

51

ADVENTURE

XC


ADVENTURE

XC

52

CHARGER 29er/26”

SERIES

SIZES: 15, 17, 18.5

SIZES: 13, 15, 17, 18.5, 20, 21.5

Alloy XC frame w/ formed tubing

Internal head tube and post mount rear disc

Suntour XCM w/hydraulic lock out

Shimano BRM 375 160mm mechanical disc brakes

Shimano 27-speed drivetrain

9.3 Forma

New Forma XC 29er frame w/ formed tubing

Internal head tube and post mount rear disc

Women's specific saddle, narrower handlebar, shorter stem

Shimano BRM 375 160mm mechanical disc brakes

Shimano 27 speed drivetrain

6.3

SIZES: 13, 15, 17, 18.5, 20, 21.5

New Forma XC frame w/ formed tubing

Internal head tube and post mount rear disc

Shimano BRM 375 160mm mechanical disc brakes

Shimano 27-speed drivetrain

SIZES: 13, 15, 17, 18.5

6.2

SR Suntour XCT 29er fork w/ preload adjust

Tektro Novela front and rear mechanical disc brakes

Shimano Altus 24 speed gearing w/ Shimano cranks

Double wall alloy rims w/ stainless steel spokes

Shimano 27-speed drivetrain

6.3 Forma


SIZES: 15, 17, 18.5, 20, 21.5, 23

SR Suntour XCT 29er fork with preload adjust

Tektro Novela front and rear mechanical disc brakes

Shimano Altus 24-speed gearing with Shimano cranks

Double wall alloy rims with stainless steel spokes

SIZES: 13, 15, 17, 18.5, 20, 21.5, 23

7005 alloy frame w/ custom formed mainframe tubing

Suntour M-3010 AL suspension fork w/ 63 mm travel

Shimano 21-speed w/ EZ-Fire shifters and 12-32 cassette

GREY/YELLOW

9.1 6.1

WHITE/RED

SIZES: 13, 15, 17, 18.5, 20, 21.5, 23

7005 alloy frame w/ custom formed mainframe tubing

Tektro Novela front and rear mechanical disc brakes

Double wall alloy rims w/ stainless steel spokes

Suntour XCT 26” fork w/ 63mm travel

6.2 6.2 Forma

SIZES: 13, 15, 17, 18.5

7005 alloy step through women's frame w/ formed mainframe tubing

Suntour M-3010 AL suspension fork w/ 63 mm travel

Shimano 21-speed w/ EZ-Fire shifters and 12-32T cassette

Women's MTB saddle and comfort MTB grips

BLACK/GREEN

STORM 29er/26”

SERIES

53

ADVENTURE

XC


BC

TRAIL>>

BC TRAIL SERIES

Norco’s BC Trail series are hardtail trail bikes built for off-road riding. These bikes feature custom mechanically formed tubing,

round stays and semi-integrated head tubes, so they’re lightweight, strong and durable. Stock bashguards reduce wear and

tear on components, enabling riders to hit the trails day after day, worry-free. Disc brakes deliver reliable stopping power,

giving riders the confidence to push themselves and improve their skills. Norco’s BC Trail series are a lot of hard-charging

fun at a very reasonable price.

Intended use:

Norco’s BC Trail series bikes are designed and tested on British Columbia’s rugged, demanding mountain trails,

so they are a solid option for anyone who needs a tough, capable bike. Rigid rear-ends mean a super stiff

pedaling platform for climbing, and BC Trail bikes are just as confident and stable on the way down. Wellsuited

to larger riders and those who go hard on their equipment, these bikes are built to last. The BC Trail

series has everything you need to take your trail riding to the next level, without the next level price tag.


SIZES: 12.5, 15, 17, 18.5, 20, 22

6061 Alloy frame

Truvativ Blaze AM cranks w/bashguard

Geax Saguaro 2.2 Tires

Shimano 9-speed drivetrain

Semi-integrated head tube

SIZES: 12.5, 15, 17, 18.5, 20, 22

6061 Alloy frame

SR Suntour Duro cranks w/bashguard

Geax Saguaro 2.2 Tires

Shimano 8-speed drivetrain

Semi-integrated head tube

BC

TRAIL ORANGE


DIRT /

STREET>>

DIRT/STREET SERIES

Every year we refine our Dirt/Street line to keep pace with the progression of the sport and the

rapidly evolving needs of riders. We do this by working very closely with riders who help us to

ensure that every detail is absolutely dialed. The whole lineup is light, strong and super durable,

and the bikes feature many of today’s most sought-after features including integrated head

tubes, shorter chain stays, disc brakes, low standover and wide high-rise bars. When it comes

to looks, we’ve taken cues from our BMX line and offer bikes with a clean, understated look, flat

paints and metallic colors. Tough and stylish, Norco’s Dirt/Street line strikes a balance between

form and function – much like the sport itself.

Intended use:

We design our Dirt/Street line with riders because we build bikes for riders. That said, we know

that the people who ride these bikes often hit dirt jumps, slopestyle runs, skate parks and street,

so we build highly versatile bikes and spec the lightest, strongest parts available. Our entry- to

pro-level bikes are designed to be low and compact with a short rear end, so spins and whips

feel smooth and natural. Chromoly frames are built light and tough, ready to withstand any type

of abuse you can dish out. As long as riders keep pushing the limits of what is possible on two

wheels, we’ll keep building the bikes they need to keep testing those boundaries.

Two50

SIZES: S, M

Full chromoly frame

Hydroformed down tube and chain stay

Manitou Circus Expert 100mm fork

Heat-treated tubular 16 spline cranks

Spank Tweet handlebar, stem and rims


One25

SIZES: S, M

Full chromoly frame w/butted DT &TT

Manitou Circus Comp 100mm fork w/ 20mm axle

Hayes Dyno Sport 160mm hydraulic disc brakes

Alienation Black Sheep double wall rims

Norco alloy 3-inch riser bar

Ryde 24

SIZES: One Size

Chromoly down tube and top tube

Tektro Novela 160mm mechanical disc brake

Three-piece tubular Chromo 8 Spline Seamless cranks

Alienation 24” PBR rims

Norco alloy 3-inch riser bar

Ryde 26

SIZES: S, M

Chromoly down tube and top tube

Tektro Novela 160mm mechanical disc brake

Three-piece tubular Chromo 8 Spline Seamless cranks

Alienation PBR rims

Norco alloy 3-inch riser bar

Magnum

SIZES: S, M

6061 Alloy Frame

FSA Step Up DH Cranks

E-13 LS1 chain guide

BLACK/

Two50/One25/Ryde26&24/Magnum

SERIES

57

DIRT/

STREET


BMX>>

BMX SERIES

Every bike in Norco’s world-class BMX lineup is built light and strong – as required by the athletes who ride them. The bikes are

designed in close collaboration with riders, so the outcome is a BMX that feels confident and stable in the air while still being

light enough to throw around with ease. And we make a ride to fit every body: size-specific handlebars and tubes ensure

ideal sizing, while the entry- to pro-level lineup includes a model to suit just about any budget. When it comes to spec, our

philosophy is simple: Light. Strong. Every bike in the line features unique graphics and artwork, slick decals and a low-key

look with flat paints and metallic colors. We know that style is an important part of BMX culture, and these bikes are

designed to look as sick as they ride.

Intended use:

Today’s BMX riders need a bike that can rip everywhere: rails, sets, skate parks, dirt jumps – pretty much

anywhere there’s something fun to hit – the only limit is a rider’s imagination. That’s why Norco makes

BMX bikes designed to rule in any environment. The key to making the best, most versatile BMX is to

start with a frame that is super light, yet strong enough to withstand the punishment. All of our BMX

frames feature hi-ten steel to full chromoly construction and 25/9 gearing. In BMX there are no

shortcuts to greatness, and we take no shortcuts with our BMX line.


REV

SIZES: 20.5, 21

Full chromoly frame w/double butted TT and DT

One-piece chromoly steer tube fork w/integrated crown race 16 spline

Heat-treated chromoly cranks

2.35 max tire clearance

6061 Alloy CNC top load stem

21” GREEN

DEVIANT

SIZES: 20.5, 21

Full Chromoly frame w/removable brake bosses and cable guides

Full chromoly fork w/tapered legs

Odyssey Aaron Ross 2.35 tires

Norco one-piece grip saddle

Top tube-integrated seat post clamp

SIEGE

SIZES: 20.5, 21

Brakeless compatible full chromoly frame

Full chromoly tapered fork

Alienation Deviant front rim

Odyssey Aaron Ross tires

Chromoly handle bar

20.5”

20.5”

BMX

21”

BLACK

21”

PLATINUM


BMX

60

RIDE NAIL/VOLT

GUIDE

NAIL VOLT

SIZE: 20.5

SIZE: 20.5

Three tube chromoly frame DT/ST/TT

Three-piece chromoly tubular cranks

Norco alloy top load stem

Chromoly tapered fork

Chromoly Handlebar

20.5” BLUE

20.5”

Chromoly down tube frame w/mid BB

Kenda Kid Block 2.25” tires

Norco one-piece grip saddle

Three-piece chromoly tubular cranks

Norco alloy top load stem

20.5” SILVER

20.5”


ARES

SIZE: 20, 20.5

Steel tapered fork

Norco one-piece grip saddle

Three-piece chromoly tubular cranks

Nine-tooth driver rear hub

Kenda Kid Block 2.25” tires

20” RED

20”

20.5” GREEN 20.5” GREY

DIESEL

SIZES: 18

18” wheel steel BMX frame

Three-piece tubular chromoly cranks

Norco One Piece Grip Saddle

Nine-tooth driver rear hub

BRIGADE

SIZES: 18.5, 20.5

Three-piece tubular chromoly cranks

Norco one-piece grip saddle

Nine-tooth driver rear hub

Kenda Kid Block 2.25” tires

Norco small flange grips w/new bar end plugs

18.5”

18”

18”

GREY

20.5”

TURQUOISE

ARES/DIESEL/BRIGADE

61

BMX


URBAN

Every year there are more of us incorporating bicycles into our lives, and that’s a good thing. People choose to ride bicycles for a variety of reasons: We ride

because bikes are a fast, efficient, reliable way to get around. We ride because we want to do our part for the environment and leaving the car at home makes

a difference. We ride because cycling is good for our physical and mental health – not to mention the good it does for our pocketbooks, our communities and

our social lives. But most of all we ride because it makes us happy. There’s an adventure to be found around every corner…

There are so many different kinds of people taking to two wheels these days, and Norco’s 2013 urban lineup reflects that diversity. Each bike represents

a blend of form and function, carefully balanced to achieve the best possible bicycle for wherever you ride: to work, to school or to the park with

friends. The entire line is carefully thought out to satisfy the growing range of tastes and intended uses emerging in cities and towns around the

world. From casual day-trippers to fitness-minded all-weather commuters, we make a bike that will help you fall in love with the ride all over again.


URBAN

PERFORMANCE>>

PERFORMANCE>>

INDIE

The most “urban” bike in Norco’s urban category, the Indie stands out from the crowd by being more about attitude than

appearances. The bike’s tough yet lightweight butted alloy frame is built to withstand daily doses of point A to B punishment,

while relaxed geometry encourages an upright riding position that lets you keep an eye on traffic while staying comfortable

in the saddle. Available in a variety of different styles, colours and gearing options, every Indie looks right at home on

city streets and delivers a fast, efficient and comfortable ride. Don’t settle for the same old, same old: be Indie.

Intended use:

Those who have spent some time riding bikes in the city know that the urban jungle can present a rider

with unexpected obstacles: potholes, construction zones and uneven surfaces threaten to throw you off

your game with little or no warning. The Indie is designed for all of those unexpected situations that

make cycling in the city such a rush. For added urban utility, the Indie comes equipped with rack

and fender mounts so you can carry all your daily gear and stay dry. The Indie is available in either

an understated look that blends inconspicuously into urban environments, or in bright, modern

colours that stand out on busy city streets. Indie: Your ride. Your style.


IGH ALFINE 11

SIZES: 14.5, 16, 18, 20, 22

Brand new butted alloy frame w/ sliding chain stay disc mount

Shimano Alfine 11-speed internal geared shifting

Shimano Deore hydraulic disc brakes

Brooks B17 saddle

Phorm ergonomic grips

IGH ALFINE 8

SIZES: 14.5, 16, 18, 20, 22

Brand new butted alloy frame w/ sliding chain stay disc mount

Shimano Alfine 8-speed internally geared shifting

Shimano M505 hydraulic disc brakes

Phorm ergonomic grips

IGH NEXUS 8

SIZES: 13, 14.5, 16 ,18, 20, 22

Brand new butted alloy frame w/ sliding chain stay disc mount

Shimano Nexus 8-speed internally geared shifting

Tektro Novella mechanical disc front brake

Tektro 837AL rear brake

URBAN

PERFORMANCE

PERFORMANCE


URBAN

PERFORMANCE

66

INDIE

SERIES

1 2

SIZES: 14.5, 16, 18, 20, 22

Brand new butted alloy frame w/ chain stay disc mount

New Norco X-Over alloy disc fork

Shimano Alivio drive train

Shimano M505 hydraulic disc brakes

SIZES: 13, 14.5, 16, 18, 20, 22

Brand new butted alloy frame w/ chain stay disc mount

New Norco X-Over alloy disc fork

Shimano Altus drive train

Shimano M375 mechanical disc brakes

GREEN

SIZES: 14.5, 16, 18, 20, 22

3 4

Brand new butted alloy frame w/ chain stay disc mount

New Norco X-Over alloy disc fork

Shimano Alivio drive train

Shimano M446 hydraulic disc brakes

SIZES: 13, 14.5, 16, 18, 20, 22

Brand new butted alloy frame w/ chain stay disc mount

New Norco X-Over chromoly fork

Shimano Altus drive train

Tektro 837AL V-brakes

ORANGE


DROP ALFINE

SIZES: 47, 51, 54, 57, 60

Brand new double-butted chromoly frame w/ chain stay disc mount

New Alfine-11 speed IGH w/ Di2 electronic shifting

Hayes CX5 mechanical disc brakes

Selle Royal Becoz Athletic saddle

DROP 1

SIZES: 47, 51, 54, 57, 60

Brand new double-butted chromoly frame w/ chain stay disc mount

Shimano 105 drive train

Hayes CX5 mechanical disc brakes

Selle Royal Becoz Athletic saddle

Shimano M525 sealed hubs

DROP 2

SIZES: 47, 51, 54, 57, 60

Brand new double-butted chromoly frame w/ chain stay disc mount

Shimano Sora drive train

Tektro Lyra mechanical disc brakes

Selle Royal Becoz Athletic saddle

Shimano M475 rear hub

INDIE DROP

SERIES

67

URBAN

PERFORMANCE


URBAN

PERFORMANCE>>

XFR SERIES

The XFR is an urban bike with a utilitarian appearance and an adventurous spirit. Fast,

comfortable, and stable, the XFR is ready to rip in a variety of different environments.

The XFR features a sleek, light 7005 alloy frame with oversized top and down tubes.

Multi-tread tires roll fast on pavement and are ready for any un-paved paths that

you may come across along the way.

1

SIZES: 14.5 16, 18, 20, 22

Brand new XFR 7005 alloy frame w/ chain stay disc mount

SR Suntour NRX-D 75mm Air Spring fork w/ remote lockout

SRAM X5 drive train w/ X7 rear derailleur

Avid Elixir 1 hydraulic disc brakes


SIZES: 14.5 16, 18, 20, 22

3

SIZES: 14.5 16, 18, 20, 22

2 2 FORMA

Brand new XFR 7005 alloy frame w/ chain stay disc mount

SR Suntour NRX-D 75mm fork w/ lockout

SRAM X5 drive train

Avid Elixir 1 hydraulic disc brakes

Brand new XFR 7005 alloy frame w/ chain stay disc mount

SR Suntour NVX 75mm fork w/ lockout

SRAM X4 drive train

Shimano M446 disc brakes

SIZES: 13 ,14.5, 16, 18

Brand new XFR 7005 alloy frame w/ chain stay disc mount

SR Suntour NRX-D 75mm fork w/ lockout

SRAM X5 drive train

Avid Elixir 1 hydraulic disc brakes

3 FORMA

SIZES: 13, 14.5, 16, 18

Brand new XFR 7005 alloy frame w/ chain stay disc mount

SR Suntour NVX 75mm fork w/ lockout

SRAM X4 drive train

Shimano M446 disc brakes

XFR

SERIES

69

URBAN

PERFORMANCE


URBAN

PERFORMANCE>>

VFR SERIES

Sleek and fast, the VFR is a high-speed commuter designed for those who use the daily commute

as an opportunity to unleash that competitive spirit that can get bottled up in an office setting.

Featuring a road-inspired, lightweight double-butted alloy frame, responsive handling and loads

of versatility, the VFR is the fitness-minded commuter’s go-fast, go-to ride.

1

SIZES: 14.5 16, 18, 20, 22

Double-butted 7005 alloy frame w/ increased frame compliance

Carbon-bladed fork

Shimano Deore drive train

Avid Single Digit 5 brakes

2

SIZES: 14.5 16, 18, 20, 22

Double-butted 7005 alloy frame w/ increased frame compliance

Carbon-bladed fork

Shimano Alivio drive train

SIZES: 13, 14.5, 16, 18

2 FORMA

Double-butted 7005 alloy frame w/ increased frame compliance

Carbon-bladed fork

Shimano Alivio drive train


3

SIZES: 14.5 16, 18, 20, 22

Double-butted 7005 alloy frame w/ increased frame compliance

Aerodynamic chromoly fork

Shimano Acera drive train

4

SIZES: 14.5 16, 18, 20, 22

Double-butted 7005 alloy frame w/ increased frame compliance

Aerodynamic chromoly fork

Shimano Altus drive train

BLACK/GREY

GREY/SILVER

SIZES: 13, 14.5, 16, 18

Double-butted 7005 alloy frame w/ increased frame compliance

Aerodynamic chromoly fork

Shimano Acera drive train

SIZES: 13, 14.5, 16, 18

3 FORMA

4 FORMA

Double-butted 7005 alloy frame w/ increased frame compliance

Aerodynamic chromoly fork

Shimano Altus drive train

VFR

SERIES

71

URBAN

PERFORMANCE


URBAN

LIFESTYLE>>

CITY GLIDE SERIES

The City Glide is a light-duty urban bike that balances form and function and fits easily into your

busy life. Both comfortable and fun to ride, this multipurpose bike has a stylish flair that will help

you stand out from the crowd as you glide through city streets and pathways. Available with

internal gear, seven- or single-speed options, there are City Glide models for urban riders of all

types. Full fenders, rack mounts and a chain guard make this bike suitable for a variety of weather

conditions and useful for a wide range of different tasks.

Intended use:

The City Glide delivers a comfortable and efficient ride experience – perfect for getting around

town. Designed for the rider who wants a highly versatile bike to ride to work, use for errands,

meet up with friends, ride to the pub or take for a weekend outing, the City Glide will help you

connect the dots in your life. Looking good while getting from point A to point B is an important

consideration too, and this bike has you covered. If you’re looking or a bike that is versatile

enough to replace your car for the majority of your errands, the City Glide is it.

Intended use: City riding

8IGH MEN

SIZES: S, M, L

7005 alloy men's frame

Shimano Nexus 8-speed internally geared shifting

Includes alloy fenders, kickstand


SIZES: S/M, M/L

New alloy mixte women's frame

Shimano Nexus 8-speed internally geared shifting

Includes alloy fenders, kickstand and chain guard

Selle Royal Ondina saddle

SIZES: S, M, L

7005 alloy men's frame

Shimano 7-speed drive train

Includes steel fenders

CREAM

8IGH WOMEN 3IGH WOMEN

SIZES: S/M, M/L

New alloy mixte women's frame

Shimano Nexus 3-speed internally geared shifting

Includes alloy fenders, kickstand and chain guard

Selle Royal Ondina saddle

7SP MEN 7SP WOMEN

SIZES: S/M, M/L

New alloy mixte women's frame

Shimano 7-speed drive train

Includes steel fenders

BLACK

CITYGLIDE

SERIES

73

URBAN

LIFESTYLE


URBAN

LIFESTYLE

74

CITYGLIDE/HEART/HYBRID/COMFORT 700C

SERIES

SIZES: S, M, L

7005 alloy men's frame

Includes alloy chain guard

Chromoly straight blade fork

KT Flip-Flop track hub

SS

HYBRID/COMFORT SERIES

SIZES: S, M, L, XL

New 7005 alloy men's frame w/ comfort stays & internal cable routing

Aerodynamic chromoly fork

Shimano Acera drive train

SIZES: S, M, L

Sleek steel frame: light and sturdy, encourages an upright, comfortable body position

Straight blade fork: an elegant retro touch

Deep dish rims: complete the bike’s stylish look

M W

SIZES: S, M, L

7005 alloy women's frame w/ comfort stays & internal cable routing

Aerodynamic chromoly fork

Shimano Acera drive train


SIZES: XS S M L XL

New 7005 alloy men's frame w/ comfort stays & internal cable routing

SR Suntour NEX-700c suspension fork

Shimano 24-speed drive train

SIZES: XS, S, M, L, XL

New 7005 alloy men's frame w/ comfort stays & internal cable routing

Aerodynamic chromoly fork

Shimano 24-speed drive train w/ Altus rear derailleur

M W

SIZES: S, M, L

7005 alloy women's frame w/ comfort stays & internal cable routing

SR Suntour NEX-700c suspension fork

Shimano 24-speed drive train

M W

SIZES: S, M, L

7005 alloy women's frame w/ comfort stays & internal cable routing

Aerodynamic chromoly fork

Shimano 24-speed drive train w/ Altus rear derailleur

RED

HYBRID/COMFORT 700 C

SERIES

75

URBAN

LIFESTYLE


URBAN

LIFESTYLE

76

HYBRID/COMFORT 700C

SERIES

SIZES: XS, S, M, L, XL

SIZES: XS, S, M, L, XL

New 7005 alloy men's frame w/ comfort stays

Hi-Tensile steel hybrid fork

Shimano 21-speed drive train

M

New 7005 alloy men's frame w/ comfort stays & internal cable routing

SR Suntour M-3010 suspension fork

Shimano 21-speed drive train

M

BLUE

SIZES: S, M, L

7005 Alloy Women's frame w/ comfort stays & internal cable routing

SR Suntour M-3010 suspension fork

Shimano 21-speed drive train

SIZES: S, M, L

W

W

7005 alloy women's frame w/ comfort stays & internal cable routing

SR Suntour M-3010 suspension fork

Shimano 21-speed drive train

GREEN

WHITE


SIZES: S, M, L, XL

New 7005 alloy men's frame w/ comfort stays & internal cable routing

SR Suntour NEX-26" suspension fork

Shimano 24-speed drive train w/ Altus rear derailleur

SIZES: S, M, L, XL

New 7005 alloy men's frame w/ comfort stays & internal cable routing

SR Suntour M-3010-AL suspension fork

Shimano 21-speed drive train

M W

SIZES: S, M, L

7005 alloy women's frame w/ comfort stays & internal cable routing

SR Suntour NEX-26" suspension fork

Shimano 24-speed drive train w/ Altus rear derailleur

M W

SIZES: S, M, L

7005 alloy women's frame w/ comfort stays & internal cable routing

SR Suntour M-3010-AL suspension fork

Shimano 21-speed drive train

HYBRID/COMFORT 26”

SERIES

77

URBAN

LIFESTYLE


TEAM

RIDERS>>

NORCO

FACTORY TEAM

NORCO TEAM

INTERNATIONAL

Jay Hoots

DISCIPLINE: fREERIDE

Jill Kintner

DISCIPLINE: DH RACE

Ryan Leech

DISCIPLINE: tRIALS

Mislav Mironovic

DISCIPLINE: SLoPEStyLE

Brynn Atkinson

DISCIPLINE: DH RACE

Darcy Turenne

DISCIPLINE: fREERIDE

Ludovic May

DISCIPLINE: DH RACE

DIRT NORCO UK

Ben Reid

DISCIPLINE: DH RACE

Nick Geddes

DISCIPLINE: DH RACE

Andrew Watson

DISCIPLINE: XC RACE

Dan Stanbridge

DISCIPLINE: DH RACE

TEAM H&R BLOCK

Sam Dueck

DISCIPLINE: SLoPEStyLE

Catherine Vipond

DISCIPLINE: XC RACE

Duncan Riffle

DISCIPLINE: DH RACE

BMX

PROGRAM

Ben Kaufmann

DISCIPLINE: StREEt/PARk

PRIVATEER

RIDERS

Angie Hohenwarter

DISCIPLINE: fREERIDE

James Van De Kamp

DISCIPLINE: StREEt/PARk

Ollie Burton

DISCIPLINE: DH RACE

Mike Hopkins

DISCIPLINE: fREERIDE


INTENDEDUSE>>

INTENDED USE CHART // ROAD

ROAD RACE ENDURANCE

ROAD

SPORT

TOURING

CYCLOCROSS/

COMMUTING

TACTIC LE ••••• ••

TACTIC LTD ••••• ••

TACTIC di2 ••••• ••

TACTIC 1 ••••• ••

TACTIC 2 ••••• ••

TACTIC 3 ••••• ••

VALENCE di2 •• •••••

VALENCE C1 •• •••••

VALENCE C2 •• •••••

VALENCE C3 / Forma •• •••••

VALENCE C4 •• •••••

VALENCE A1 / Forma •• •••••

VALENCE A2 / Forma •• •••••

VALENCE A3 / Forma •• •••••

VALENCE A4 / Forma •• •••••

THRESHOLD SL

•••••

THRESHOLD C1 DISC

•••••

THRESHOLD C2

•••••

THRESHOLD A1

•••••

THRESHOLD A2

•••••

THRESHOLD A3

•••••

CABOT

•••••

ROAD RACE Lightweight road race bikes built for competition use. Components and

geometry designed for racers.

TRAINING Performance and styling of our race bikes but with geometry and components

more targeted toward road riders.

ENDURANCE ROAD Road bikes designed for longer rides. Rpad Geometry but with a more

relaxed upright riding position. Great for longer road rides. Light and fast.

CYCLOCROSS / COM-

MUTING

Cyclocross racing, on/off road trail or path riding, commuting, winter bikes

INTENDED USE CHART // FREERIDE /ALL MOUNTAIN/TRAIL/,MARATHON

DH RACE FREERIDE

PARK

LIGHT

FREERIDE

SHORE-

TRAILS

ALL MOUNTAIN

ENDURO

AURUM LE ••••• ••••

AURUM 1 ••••• ••••

AURUM 2 ••••• ••••

AURUM 3 ••••• •••• ••

TRUAX 1 ••••• ••••• •••• ••

TRUAX 2 ••••• ••••• •••• ••

TRUAX 3 ••••• ••••• •••• ••

RANGE 650-1 •• ••• •••••

RANGE 650-2 •• ••• •••••

RANGE 650-3 •• ••• •••••

SHINOBI 1

•••••

SHINOBI 2

•••••

SHINOBi 3

•••••

DH RACE Bikes built for professional or highly skilled riders for DH racing, hardcore freeriding,

shuttling or bike park riding.

FREERIDE / Hardcore freeride bikes built for skilled riders riding technical Shore style, big

PARK drops, jumps and stunts.

LIGHT

FREERIDE

SHORE-

TRAILS

ALL

MOUNTAIN /

ENDURO

Bikes built for Shore style trails; freeride bikes built to climb and for BC style

all mountain.

These bikes would be built for all mountain style BC riding, medium travel and

weight for climbing but still ready for any technical decending, just not for big

jumps.

Lighter duty bikes built for all mountain, enduro XC, 24Hr style racing or just back

country trail riding. No jumping or extreme riding.

ADDITIONAL DETAILS

For those looking for more in-depth detail regarding design, specifications, &

intended use for the products you are interested in, please visit our website at

www.norco.com

NOTE

The long travel positions (5-7" depending on model) are best suited for descending

and some front derailleur interference may be noticeable in some gear combinations.

Please see our web site for any details and/or changes at www.norco.com

All Norco Dual Suspension Bicycles feature licensed FSR technology

INTENDED USE CHART // RACE XC/ADVENTURE XC/BC TRAIL/WOMENS MTB

XC

RACING

SINGLE

TRACK

TRAIL MODERATE

TRAIL/CITY

LIGHT TRAIL/

CITY

SIGHT 650-1 ••• •••••

SIGHT 650-2 ••• •••••

SIGHT 650-3 ••• •••••

SIGHT 1 ••• •••••

SIGHT 2 ••• •••••

SIGHT 3 ••• •••••

REVOLVER 1 ••• ••••• ••

REVOLVER 2 ••• ••••• ••

FLUID 9.1 •• ••••• •••• ••• •••••

FLUID 9.2 •• ••••• •••• ••• •••••

FLUID 9.3 •• ••••• •••• ••• •••••

FLUID 6.1 •• ••••• •••• ••• •••••

FLUID 6.2 •• ••••• •••• ••• •••••

FLUID 6.3 •• ••••• •••• ••• •••••

TEAM 9.1/9.2 ••••• ••••• •••••

TEAM 9.3 •••• ••••• ••••

NITRO 9.1/9.2/9.3 •••• ••••• ••••• ••

CHARGER 9.1 / Forma •• ••••• ••

CHARGER 9.2 / Forma •• ••••• ••

CHARGER 9.3 / Forma •• ••••• ••

CHARGER 6.3 / Forma •• ••••• ••

STORM 9.1 •• ••••• •• ••

STORM 6.1 •• ••••• •• ••

STORM 6.2 / Forma •• •••• •••• ••

WOLVERINE •• ••••• ••

KATMANDU •• ••••• ••

XC RACING Lightweight, shorter travel bikes built for cross country racing or harder core

cross country riding. Also for 24Hr enduro style rides.

SINGLE TRACK Tight angles, light frames, and no-nonsense parts make these efficient

machines perfect for singletrack speed and hitting a whole range of trails.

The modern-day evolution of the classic trail bike. Shorter travel, disc brakes.

TRAIL Great bikes for single track trail, cross country and off road riding. Not built

for stunts, jumping or freeriding.

MODERATE TRAIL/

CITY

As suited to the trails as they are on the city streets, these bikes are where

you can start exploring what side of mountain biking you enjoy most, and

they’ll take you a long way down the trail.

LIGHT TRAIL/CITY Mountain bikes built for riders looking for a multi-use bicycle. Suspension

forks smooth out the rough trails or rough roads. Not intented for hardcore

mountain biking or jumping.


INTENDEDUSE>>

INTENDED USE CHART // URBAN/COMMUTING

COMMUTING SPORT TOURING/ TREKKING COMFORT /

FITNESS

LIFESTYLE

FBR SERIES •••• •••••

INDIE SERIES ••••• •• •••

XFR SERIES ••••• •• ••• ••

VFR SERIES ••••• ••••• •••••

CITY GLIDE SERIES •• •••••

HEART ••• • •••••

MONTEREY •••• ••• ••••• ••••

VERMONT •••• ••• ••••• ••••

MALAHAT •••• ••• •••• ••••

RIDEAU ••• ••• •••• ••••

YORKVILLE ••• ••• •••• ••••

CITADEL ••• ••• •••• •••••

PLATEAU ••• ••• •••• •••••

COMMUTING Bikes for city riding, commuting to work or school

SPORT

Road bikes with a more relaxed upright riding position. Great for Fitness road

TOURING riding or for commuting. Light and fast.

TREKKING Trekking bikes have become the all-purpose bike. Tough enough to take

on the city, but efficient and comfortable to carry through the countryside

all day. 700c wheels roll smoother and faster than 26, but give up a bit of

flat protection.

COMFORT / Comfort bikes are designed with more relaxed angles, larger-volume smooth

LIFESTYLE tires, adjustable upright stem, and a suspension seatpost.

OUR GUARANTEE

No matter how hard you look, you will never see a new Norco bike

being sold on the Internet or in a Big Box store. Why? Because

we can only build our bikes up to a certain point before shipping

them and after they leave our warehouse, they are only as good

as the dealers that assemble and sell them. That’s why each &

every Norco authorized dealer is hand-selected by our reps for their

quality, professionalism and their wealth of bicycle knowledge. This

way, we can assure each and every Norco customer that their bike

is the perfect fit for both their bodies and lifestyle, and that they

are well taken care of after the sale has been made. Bikes aren’t

something you just buy and forget about. With the care & attention

you and your dealer give your Norco bike, the two of you will have

a long lifetime together, and the relationship you build with your

local independent bicycle dealer is one you and your bike will both

appreciate

.

SAFETY

It just isn’t possible to foresee every dangerous scenario you might

encounter on a bike. Cycling, especially through tough, technical

terrain or riding the city streets can be dangerous. With this in

mind, always make sure you’re wearing appropriate safety gear for

the type of riding you enjoy, including a helmet, gloves, sunscreen

and, in the case of aggressive off-road cycling, appropriate body

INTENDED USE CHART // DIRT/STREET/BMX

TRAILS DIRT JUMPS STREET PARK

TWO 50 ••••• •••• ••••

ONE 25 •••• •••• ••••

RYDE 26 •••• •••• ••••

RYDE 24 ••• ••• •••

MAGNUM ••• ••• ••• •••

TRAILS These bikes are designed to be multi-use bikes built for light jumps from one

mound of dirt to another and trail riding.

DIRT JUMPS These bikes are built more for flowing mound to mound dirt jumping or trails. They

can cross over into street or park riding but more oriented toward jump trails

URBAN These bikes are built for street, skatepark and urban riding. But again, these cross

over to dirt jumping and even trail riding.

PARK Built for skateparks.

armor and a full face helmet. They could make the difference

between getting up, dusting off and a few bumps & bruises or a

life-altering disaster.

When buying your Norco bike, it’s important to be clear with

yourself and your Norco dealer regarding what type of riding you

intend to do, as each Norco bike designed and engineered to work

best for its specific discipline of cycling. Parts changes or upgrades

that are contrary to the bike’s original purpose may alter its handling

and could result in failure or loss of control. That means you might

fall and get hurt. So please check with your Norco dealer before

changing any part of your bike. Know your limits and ride within

them, and if you’re looking to improve, contact your local cycling

club or association about riding clinics offered and learn from the

experts. For additional crucial safety information, every Norco bike

is supplied with an Owner’s Manual or could be obtained online

from www.norco.com. Read it IN FULL to ensure you will be

enjoying your Norco bike for years to come.

WARRANTY

To register your Norco bike, and to find out about complete

warranty information please go to Norco.com

SPECIAL THANKS

CONTRIBUTING PHOTOGRAPHERS

FRONT & INSIDE COVER: MARGUS RIGA / DH RIDER - KEITH VALENTINE [OLLIE BURTON]

TABLE OF CONTENTS: MARGUS RIGA / RIDE TO CONQUER CANCER: DUSTAN SEPT

DESIGN PHILOSOPHY: MARGUS RIGA / ENGINEER PHOTO: DUSTAN SEPT

ROAD RACE/TACTIC: MARGUS RIGA

VALENCE INTRO: MARGUS RIGA / LIFESTYLE: DUSTAN SEPT

ENDURANCE/FITNESS: MARGUS RIGA

CYCLOCROSS: MARGUS RIGA

CABOT: ANDY KAZAKOV

DH RACE: KEITH VALENTINE [VAL D’ISERE/DIRT NORCO UK /OLLIE BURTON: LIFESTYLE]

SMALL INSET: MARGUS RIGA [SEA OTTER]

FREERIDE: MARGUS RIGA

ALL MOUNTAIN: LARGE INSET - MARGUS RIGA / RIGHT LARGE INSET - PAT MULROONEY

SMALL INSETS: PAT MULROONEY

ALL MOUNTAIN[SHINOBI]: MARGUS RIGA

TRAIL: MARGUS RIGA / LIFESTYLE: PAT MULROONEY

MARATHON: MARGUS RIGA / SMALL INSET: NICOLAS TEICHROB[DARCY TURENNE]

RACE XC: MARGUS RIGA

ADVENTURE XC: BEN BOHLY

BC TRAIL: MARGUS RIGA

DIRT / STREET : MARGUS RIGA

BMX: MARGUS RIGA / BOTTOM INSET: RICH REDMOND[BEN KAUFMANN -NO HANDER DIRT]

URBAN PERFOMANCE/URBAN LIFESTYLE: MARGUS RIGA

BACK INSIDE COVER: MARGUS RIGA

THE REST: LOVINGLY CRAFTED AND BROUGHT TO YOU BY THE PASSIONATE FOLKS AT NORCO BICYCLES.

We have carefully considered our contribution to the environment in printing this book and hope that you

would be mindful by forwarding this on to someone who would benefit from the information inside.

Share your passion and knowledge for all things cycling as we have shared you ours and do your part by

remembering to reduce, reuse, recycle and repurpose wherever and whenever possible.

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