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ays oF HoPe<br />
Alfred gonzales of American DJ showcases lighting and live music.<br />
to artists around the world.” He<br />
added, “Not only are both of our<br />
companies focused on enhancing<br />
the quality of sound, but our brand<br />
building, marketing and strategic<br />
sensibilities are consistent, as well.<br />
This provides us with the foundation<br />
of a dynamic and enduring<br />
relationship.”<br />
Partying With American DJ<br />
Friday the 13 th of July turned<br />
out to be a lucky day. Why? Well,<br />
the guys at American DJ definitely<br />
know how to throw a party, and<br />
they made everybody’s Friday<br />
night a whole lot more fun with<br />
The American DJ Summer NAMM<br />
Dealer Appreciation Party, held<br />
at The Stage on Broadway. The<br />
venue, nicknamed “Nashville’s<br />
Most Rockin’ Country Club,” might<br />
not be the kind of place to host a<br />
jock from clubland, but the open<br />
bar, live entertainment and good<br />
conversation with great people<br />
made the event one of the afterhours<br />
highlights of the entire<br />
show. The team from The <strong>Retailer</strong><br />
was there in full force, enjoying<br />
all the fun after a productive day<br />
on the show floor.<br />
Speaking personally, one of<br />
the best moments of my Summer<br />
NAMM experience was having<br />
the opportunity to sit down with<br />
Joe lamond, President/CEo<br />
of NAMM, and pick his brain<br />
about not only the success of this<br />
year’s summer show, but also<br />
the breakout potential of next<br />
year’s show in the new <strong>Music</strong><br />
City Center, which will sit just<br />
south of Broadway on a 16-acre<br />
site. During our discussion, lamond’s<br />
commitment to Summer<br />
NAMM seemed unshakeable,<br />
which, quite honestly, was music<br />
to my ears.<br />
The <strong>Retailer</strong> is, and will remain,<br />
a strong advocate for Summer<br />
NAMM, and that’s quite simply<br />
because we hear from you, our<br />
readers, and you tell us that the<br />
show has tremendous value to<br />
the music products retailer community.<br />
Indeed, during last year’s<br />
sKyPe Lessons<br />
(continued from page 36)<br />
you include a make-up policy, how<br />
to reschedule and when payments<br />
are due.<br />
getting Paid<br />
Getting payments up-front for<br />
lessons is a great way to keep a<br />
student coming back. PayPal is<br />
the easiest, most popular method<br />
in accepting credit cards over the<br />
Web. It’s also not too expensive.<br />
You can create invoices using<br />
PayPal and send them to your<br />
students when it’s time to pay.<br />
Creating buttons for your Web<br />
site is easy, too. Another plus<br />
to receiving payments is that<br />
Asterope<br />
President<br />
Dariush Rad<br />
and Fishman<br />
President<br />
larry<br />
Fishman.<br />
Independent <strong>Retailer</strong> Roundtable,<br />
some participants were somewhat<br />
indignant about manufacturers<br />
skipping the summer show. After<br />
all, they said, they left their store<br />
for three or four days, traveling<br />
hundreds of miles in some cases,<br />
for the express purpose of meeting<br />
with the companies that stock<br />
their shelves. “I’m here,” these<br />
retailers said rhetorically, then<br />
asking, “Why aren’t you?” The<br />
chicken-and-egg inertia of who<br />
brings whom—the dealers causing<br />
more manufacturers to exhibit,<br />
or the manufacturers causing<br />
you can sell retail to your Skype<br />
students. offer them free shipping<br />
on strings, picks and small<br />
accessories that they might need.<br />
It’s a win-win in every way!<br />
So, now that you know some<br />
good tips on how to do Skype<br />
lessons, get everything you need<br />
and get started.<br />
Good luck and have fun!<br />
Lance Allen is an award-winning<br />
fingerstyle guitarist and teacher. He<br />
is a world known Takamine guitar<br />
clinician and artist, promoting<br />
brands and teaching people all over<br />
the world with the use of webcams<br />
and Skype.<br />
50 AUGUST 2012
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