Fact - BPIF Cartons

Pulling Power! With around 75% of purchasing decisions made in
store at the shelf itself, it makes sound economic sense to ensure that your brand
stands out from the crowd in well-designed, eye-catching packaging.
Fact:
Cartons contribute
on average just 0.1%
to 5% of the cost
of most products.
Fact:
Consumer studies show
that cartons are the
most trusted form
of packaging.
• Cartons provide the ideal
opportunity to communicate a
persuasive marketing message
right on the shelf
• They can be shaped into a
virtually endless variety of forms
for maximum impact
• High-quality print �nishes,
on-pack graphics and special e�ects, e�ects,
such as holograms, create instant
appeal
Surveys also consistently show that
packaging is the most e�ective form of
promotion when consumers are
considering whether to buy products
again – pushing even costly TV advertising
into second place.
Cartons are used across the majority of
sectors from frozen food to household
products. They are also important in the
packaging of premium products such as
cosmetics, perfumes, spirits and
confectionery, where they impart extra
impact. Some of the most iconic brands of
our time – Toblerone, Twinings,
After Eight, Kellogg’s – owe much
to the creative and innovative use of
cartonboard packaging.
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