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die-hard bargain hunters begin arriving outside the<br />
stores in the early morning hours. Then it pays to be<br />
patient – the queues often resemble those we might<br />
remember from communist times.<br />
Where should you go shopping in London? The<br />
most famous shopping address for brand names is<br />
Oxford Street. You can buy luxury clothes on Regent<br />
Street, while Bond Street is known for its shops by<br />
well-known fashion designers. And for fans of shopping<br />
centres, Selfridges department store and TK<br />
Maxx are obligatory stops.<br />
SOLDES in Paris<br />
In France, the winter sale lasts six weeks. Each<br />
region independently decides on its starting date.<br />
The earliest sales start in Paris – just after Christmas.<br />
On the Champs Elysees, the most famous shopping<br />
haven in the French capital, some shops stay open<br />
until late at night. Here you’ll find both the popular<br />
“high street” names like GAP or H&M, as well as<br />
more exclusive shops. Parisian women love cosmetics,<br />
which is why the size and range of the local Sephora<br />
is literally breath-taking. “For women, visiting<br />
a beauty shop in Paris is like a child visiting a giant<br />
candy store,” reports Martha, a <strong>30</strong>-year-old Francophile<br />
who visits Paris at least once a year. “Every<br />
time I come back from a trip with a new bottle of<br />
perfume. Paris is full of tiny, wonderful perfumeries,<br />
which you just cannot pass by,” she assures.<br />
Wandering the shopping route in the shadow of the<br />
Eiffel Tower, you should be sure to also visit the massive,<br />
luxurious Gallery Lafayette. Join the shopping<br />
masses on the Avenue Montaigne, which is lined<br />
with boutiques of top designers from the fashion<br />
world. Brand names at much lower prices can be<br />
found on the outskirts of Paris, near Disneyland Paris<br />
– at La Vallee Village. It houses over 90 designer<br />
outlets such as: Armani, Calvin Klein, Christian Lacroix,<br />
Kenzo and Mexx.<br />
SALDI in Italy<br />
Italians start shopping for bargains on 7 January.<br />
This is when their Christmas holidays end. Three<br />
Kings’ Day is celebrated with a bang on 6 January,<br />
which is a day off work, and the peninsula’s<br />
inhabitants gorge themselves on sweets and drink<br />
wine with friends. The shopping frenzy begins the<br />
next day and lasts for a month.<br />
For Italian fashion shopping one usually goes to<br />
Milan – a real style mecca. All fashion lovers know<br />
the address Via Monte Napoleone 26 – that’s<br />
where the famous D Magazine is located, an outlet<br />
for clothes, shoes and accessories bearing the<br />
labels of most famous fashion designers: Prada,<br />
Armani, Dolce & Gabbana, Gucci, Versace and<br />
Fendi. Here, prices are up to 55 per cent lower.<br />
In the centre of Milan the shopping routes point to<br />
three squares: Piazza Duomo, Piazza Cavour and<br />
Piazza San Babila, which form the so-called Fashion<br />
District. But this is a place for the wealthiest.<br />
The entrances of the most exclusive boutiques are<br />
guarded by security teams, who have the right to<br />
not let badly dressed people inside.<br />
For more down-to-earth purchases, you can fly to<br />
Italy for such brands as Sisley and Benetton or Intimissimi<br />
and Calzedonia – lingerie brands that are<br />
very popular with Polish women. You won’t be disappointed<br />
with the selection of leather goods stores<br />
– Italians are probably the biggest fans of beautiful<br />
shoes and bags on the continent.<br />
Verkauf in Germany<br />
Our western neighbours have the shortest sales.<br />
Most shops start theirs during the last week of January<br />
and finish after just two weeks. Undoubtedly,<br />
however, it pays to shop there. “Germans drop their<br />
19<br />
prices like crazy. You can buy an article of clothing<br />
that cost 20 euros for 1 euro!” says Paulina, a<br />
24-year-old whose family lives in Berlin.<br />
If you choose to go shopping in the German capital,<br />
there are three places you can’t miss. First, the<br />
world-famous Kurfürstendamm street, which is home<br />
to the most luxurious shops (such as Chanel and<br />
Louis Vuitton). Second, the great Department Store<br />
of the West – Kaufhaus des Westens – otherwise<br />
known as the famous KaDeWe at Tauentzienstraße<br />
21/ 24. And finally, Friedrichstraße street, the Berlin<br />
temple of luxury that’s full of designer boutiques.<br />
“Germans love good brands, and are ready to<br />
spend really big money on clothes,” says our correspondent.<br />
For those who are less demanding, a good place<br />
for shopping is the new Arkaden shopping mall at<br />
Potsdamer Platz.<br />
“You also go to Berlin for alternative fashions,”<br />
stresses Paulina. “Flea markets, called Flohmarkt by<br />
the Germans, are a real riot. They’re phenomenal!<br />
Once I spent all day riding the subway from one<br />
market to the next. I bought a brand-new Converse<br />
sneakers for 1 euro!”