Competitiveness of the EU dairy industry

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Competitiveness of the EU dairy industry

14

2. dairy products and ingredients based on cow milk. The research does not

cover the milk ingredients such as soya drinks or milk from other animals.

This means that all cases that have an influence on dairy products are included

e.g also development in packaging or ingredients. The companies are

therefore not only dairies but also suppliers or customers.

The data sources are Food Navigator, Dairy Innovation and Innova database. The

main question is whether these databases are biased. Do companies sponsor the

newsletter or magazine and are they therefore mentioned more often? Does language

restricts retrieval of information (both are English written sources)? The

Innnova database is used for evaluating this bias. Figure 2.1 presents the observations

of the three sources. As we cannot classify the Innova database according to

types of innovation the comparison is based on country level. Figure 2.1 present the

shares of innovation cases and product launches by country. The distribution of the

cases from Dairy Innovation and Food Navigator and product launches from Innova

shows an almost simular pattern. The USA, Denmark, and Switzerland have a relatively

low level of new product launches, the UK has a high level. The cases of Food

Navigator are relatively high in Denmark and New Zealand, whereas the Netherlands

has a relatively low level of cases in Dairy Innovation.

Figure 2.1 Shares (%) of total of innovation cases and product launches

by country as recorded by Dairy Innovation, Food Navigator

and Innova database. Countries ranked by their share of all

innovation cases

50

45

40

35

30

25

20

15

10

5

0

UK

USA

Sources: Own research and Innova database.

France

Germany

Denmark

Switzerland

Sweden

Netherlands

DI FN Innova

New Zealand

Austria

Italy

Canada

Australia

Spain

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