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'Advertising isn't a science. It's persuasion, and ... - Market Leader

'Advertising isn't a science. It's persuasion, and ... - Market Leader

'Advertising isn't a science. It's persuasion, and ... - Market

unit overview vocabulary Advertising media and methods reading A new kind of campaign listening How advertising works language review Articles skills Starting and structuring presentations case study Alpha Advertising 44 5 starting up vocabulary advertising media and methods Advertising ‘Advertising isn’t a science. It’s persuasion, and persuasion is an art.’ William Bernbach (1911–1982), US advertising executive A B discuss the advertisements above. Which do you like best? Why? newspapers are one example of an advertising medium. Can you think of others? Look at these words. Label each word 1 for ‘advertising media’, 2 for ‘methods of advertising’ or 3 for ‘verbs to do with advertising’. advertorials 2 banner ads billboards (AmE)/ hoardings (BrE) cinema commercials communicate endorse exhibitions free samples Internet leafl ets/fl yers outdoor advertising place point-of-sale pop-ups posters press product placement radio run sponsor sponsorship target television viral advertising

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