St. Lucie County International Airport - Florida Aviation Trades ...
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WINTER 2008<br />
<strong>St</strong>. <strong>Lucie</strong> <strong>County</strong><br />
<strong>International</strong><br />
<strong>Airport</strong><br />
Generational<br />
Change<br />
Providing Bahamian<br />
Relief and Help the<br />
<strong>Aviation</strong> Way
MCO <strong>Airport</strong>’s latest arrival:<br />
Better rates. Fewer fees.<br />
Extra convenience.<br />
A new Wings Financial branch<br />
is now open in Orlando!<br />
Orlando, start saving time and money.<br />
Wings Financial, the first credit union dedicated<br />
exclusively to air transportation, has arrived<br />
with better rates, fewer fees and extra convenience:<br />
• Low GreatRate Loans, just 4.75% APR.<br />
• Over 55,000 surcharge-free ATMs<br />
• Dividend-earning First Class Checking,<br />
• Innovative conveniences like Remote Deposit.<br />
JOIN TODAY!<br />
Visit www.wingsfinancial.com/orlando<br />
or call 1 800 881-6801.<br />
This credit union is federally insured by the National Credit Union Administration (NCUA).<br />
APR= Annual Percentage Rate. The above Annual Percentage Rate will be increased by 1/2% in the<br />
event an active Wings Financial FCU checking account and recurring net direct deposit of payroll<br />
check are not maintained. Rates are effective as of 9/5/08 and subject to change without notice.<br />
Federally insured by NCUA.
FATA Editor, Executive Director<br />
Paula Raeburn<br />
paula@fata.aero<br />
321-383-9662<br />
Published By<br />
1703 NW 80th Boulevard<br />
Gainesville, FL 32606<br />
Toll Free: (877) 234-1863<br />
Fax: (877) 584-2176<br />
Publisher<br />
Michael Brown<br />
Editor<br />
Jimmy Anuszewski<br />
Branch Manager<br />
Trevilynn Blakeslee<br />
Toll Free: (877) 234-1863<br />
ext. 6701<br />
Administrative Assistant<br />
Dottie Hunt<br />
Senior Accountant<br />
Vince Capelli<br />
Account Executives<br />
Walt Daniels, William Goe,<br />
Kati Grote, Shirley Lawrence<br />
Graphic Designer<br />
Sabrina Abbott<br />
All rights reserved. The<br />
contents of this publication<br />
may not be reproduced by any<br />
means, in whole or in part,<br />
without the prior written consent<br />
of the association.<br />
contents<br />
<strong>Florida</strong> AVIATION Business • WINTER 2008<br />
departments<br />
6 President’s Message<br />
David R. Allen<br />
7 Legislative & Political Update<br />
Eric Prutsman, FATA Lobbyist<br />
29 Welcome New Members<br />
features<br />
8 <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong> <strong>International</strong> <strong>Airport</strong><br />
13 Generational Change<br />
columns<br />
20 Faces Behind the Food<br />
22 Providing Relief and Help the <strong>Aviation</strong> Way<br />
26 Covering Your Assets in Times of Trouble<br />
Dan Anderson<br />
27 Minimum <strong>St</strong>andards in Today’s Economy<br />
Michael A. Hodges<br />
aviation logbook<br />
19 Why FATA?<br />
28 <strong>Aviation</strong> Marketplace<br />
29 Save the Date<br />
30 Index to Advertisers<br />
5
David Allen,<br />
FATA President<br />
The Allen Groupe<br />
Orlando, <strong>Florida</strong><br />
317-439-5000<br />
Dear FATA Members,<br />
President’s<br />
MESSAGE<br />
Wow! What is going on with our economy? Fear is driving this country into a downward spiral. So what happened? Lots of things<br />
and for the focus of this article, let’s focus on what we can control… our response. The only thing in life that we can control in<br />
any given situation is how we respond.<br />
When you go to the doctor and he/ she gives you a prescription, you either respond well to the medicine or you have a “bad<br />
reaction.” Often times in life, we react when we should respond. I am 40 years old and I am still learning this lesson!<br />
Here are a few excerpts from the “The Scary Times Manual” by Dan Sullivan that I read day and night after 9/11.<br />
1. Forget about yourself, focus on others. When we start looking for the positives in others, we realize the negatives we<br />
have in our life are not as significant.<br />
2. Forget about your commodity, focus on your relationships. As we say at FATA, “It’s all about relationships.” The list<br />
includes your family, friends, team members, suppliers and customers. We are all experiencing a rough time right now.<br />
3. Forget about the sale, focus on creating value. What people want at all times is value creation.<br />
4. Forget about your losses, focus on your opportunities. Things you had and may have taken for granted sometimes<br />
disappear. Some people never get over this.<br />
5. Forget about your difficulties, focus on your progress. New difficulties can defeat you or reveal new strengths.<br />
6. Forget about the “future,” focus on today. The only future that has any reality is the one that you continually create for<br />
yourself through each day’s contributions, achievements and results.<br />
7. Forget about who you were, focus on who you can be. Remembering the glory days are for high school reunions. Your<br />
attitude determines your altitude!<br />
8. Forget about events, focus on your responses. When things are going well, many people think they are actually in control and<br />
that’s why they feel so defeated and depressed when things go bad. Like the coach always said, “go out and do your very best.”<br />
9. Forget about what’s missing, focus on what’s available. Look for small victories versus hitting the ball out of the park.<br />
This will build confidence.<br />
10. Forget about your complaints, focus on your gratitude. When times get tough, everyone has a fundamental decision<br />
to make: to complain or be grateful.<br />
Like I mentioned at the beginning of this article, I read this document when I woke and before I went to bed every day. As we<br />
will never forget, nobody had ANY business for almost a month! I was scared to death but look what happened, we made it.<br />
A person can either be defensive or creative; however, you cannot be both. FATA businesses are facing tough times, I encourage<br />
you to think out of the box, be creative, be grateful for what you have and most importantly focus on the relationships that drive<br />
our personal and professional lives.<br />
Very truly yours,<br />
David R. Allen<br />
6 WINTER 2008
Legislative<br />
& Political<br />
UPDATE<br />
The elections are over and it’s all about the economy now.<br />
Even with the surprises that the general election brought us, the political landscape in <strong>Florida</strong><br />
remains nearly unchanged. Governor Charlie Crist and the Republican majority in <strong>Florida</strong>’s House<br />
and Senate are still in charge of setting the legislative agenda for 2009.<br />
There is little question that the focus for 2008-2010 Legislature will be on budget reductions and<br />
initiatives for economic recovery. The current budget situation is poor, with nearly a $2 billion<br />
deficit in the current fiscal year that will have to be addressed either through a special legislative<br />
budget session in December or reserving the first week of the regular session to address the<br />
issue, like last year. The next fiscal year doesn’t look any better, with a $3.5 billion deficit currently<br />
projected. Legislators who thought last year’s pain and suffering created by the budget cuts was as<br />
bad as it could get will have the opportunity to relive the drama.<br />
Is there good economic news? Yes, in fact there is: <strong>Florida</strong>’s exports are up, way up, nearly 25% over<br />
last year. The exporting of aircraft engines to Embraer, in Brazil, accounts for a significant portion<br />
of the billions of dollars in exports that have increased even in the current economic slump. And,<br />
the Governor’s Accelerate <strong>Florida</strong> economic stimulus program, designed to jump start hundreds of<br />
construction and capital outlay projects that have already been funded, is just beginning to pump<br />
billions of dollars into <strong>Florida</strong>’s economy.<br />
Both the Governor and Legislature are expected to generate more good news for Floridians by<br />
proposing economic initiatives that will either lower property taxes or waive regulatory requirements<br />
that are unreasonable roadblocks to generating more <strong>Florida</strong>-based businesses. FATA will<br />
do its part by recommending that general aviation be included as an essential element of economic<br />
recovery plan.<br />
Of course we consider the aviation sales and use tax issue as one of the barriers to vibrant economic<br />
growth. As long as <strong>Florida</strong>’s current tax provisions discourage the use of newly purchased aircraft<br />
domiciled in another state, it’s going to be difficult to convince the rest of the aviation community<br />
across the nation that <strong>Florida</strong> is serious about growth. <strong>St</strong>ate Senator <strong>St</strong>even Wise and <strong>St</strong>ate<br />
Representative Ralph Poppell have again pledged to file legislation on behalf of FATA to address<br />
the matter.<br />
We know that the current economic environment is going to make it another uphill battle for our<br />
legislation this year, but with the support of FATA’s membership we believe there is an opportunity<br />
for legislators to do the right thing. Keep an eye on the FATA website, and be ready to visit, call, and<br />
e-mail your legislator when we ask for your help.<br />
WINTER 2008<br />
Eric Prutsman,<br />
FATA Lobbyist<br />
7
<strong>St</strong>. <strong>Lucie</strong> <strong>County</strong><br />
<strong>International</strong> <strong>Airport</strong>,<br />
Fort Pierce, <strong>Florida</strong><br />
With boundless business opportunities<br />
in <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong>, it is<br />
one of the nation’s best places<br />
to grow. Here the growth, innovation and<br />
inspiration are driven by the unsurpassed<br />
lifestyle of this peaceful paradise found at<br />
the heart of Southeast <strong>Florida</strong>’s Treasure<br />
Coast also known as <strong>Florida</strong>’s Research<br />
Coast. <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong>, with its agricultural<br />
heritage, is emerging as the next<br />
center of science and technology excellence<br />
within the state as is evident by<br />
addition of the Torrey Pines Institute for<br />
Molecular <strong>St</strong>udies, the Vaccine and Gene<br />
Therapy Institute - <strong>Florida</strong>, and the Mann<br />
Research Center, LLC.<br />
<strong>St</strong>rategically located, <strong>St</strong>. <strong>Lucie</strong> is in the<br />
middle of <strong>Florida</strong>’s largest business<br />
centers: 120 miles north of Miami, 60<br />
miles north of West Palm Beach, 120<br />
miles southeast of Orlando and 225 miles<br />
south of Jacksonville. The county features<br />
tremendous growth, a young and educated<br />
workforce, established infrastructure and<br />
a pro-business government. <strong>St</strong>. <strong>Lucie</strong><br />
<strong>County</strong>’s 572 square miles contain two<br />
major cities, Fort Pierce in the north<br />
and Port <strong>St</strong>. <strong>Lucie</strong> in the south. Pristine<br />
sandy beaches, 21 miles of emerald green<br />
intracoastal waterway, more than 15,000<br />
acres of state and local natural preserves,<br />
public parks, natural reefs, an average<br />
temperature of 78 degrees Fahrenheit<br />
and more than 300 days of sunshine<br />
entice residents outdoors.<br />
One of the economic drivers for <strong>St</strong>. <strong>Lucie</strong><br />
<strong>County</strong> is the <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong> <strong>International</strong><br />
<strong>Airport</strong> (FPR). The <strong>Airport</strong> had a $39<br />
8 WINTER 2008
million direct and indirect economic impact to the county as<br />
identified in a 2004 study completed by the <strong>Florida</strong> Department<br />
of Transportation. The <strong>Airport</strong> has more than 3,660<br />
acres of land and includes a significant portion of industrially<br />
zoned land in the <strong>County</strong>.<br />
Celebrating the Past<br />
On its recently dedicated aviation history wall, the colorful<br />
aviation history of the county is chronicled. Similar to many<br />
<strong>Florida</strong> airports, FPR had a typical beginning as a Navy base<br />
where training for landings and takeoffs on aircraft carriers<br />
occurred. After World War II, the <strong>Airport</strong> was given back to the<br />
county with runway and taxiway improvements. In the 1960s<br />
and 1970s construction of new facilities began to take off,<br />
and important facilities and services such as a new terminal,<br />
fire station, U.S. Customs, and a restaurant were added. The<br />
airport also got its first full-time airport director during this<br />
time. An Air Traffic Control Tower was later added in 1985.<br />
The next big change for the airport occurred in the early<br />
1990s. A large land acquisition project took place and the<br />
airport grew to more than 3,660 acres, bigger land-wise than<br />
Miami <strong>International</strong> <strong>Airport</strong>. With two runways, and a third<br />
runway under construction, the <strong>Airport</strong> is positioned to meet<br />
the business, training and recreational aviation needs of the<br />
county into the future. The continuing economic outlook for<br />
the <strong>Airport</strong> remains bright.<br />
WINTER 2008<br />
Looking Toward the Future<br />
Part of the <strong>Airport</strong>’s future is tied to the success of the two<br />
new Fixed Base Operators (FBOs) on the field, Volo <strong>Aviation</strong><br />
and Key Air Ft. Pierce.<br />
Volo <strong>Aviation</strong><br />
Volo <strong>Aviation</strong> is a Connecticut-based aviation firm specializing<br />
in charter, aircraft management, and FBO operations. For more<br />
than 10 years, Volo <strong>Aviation</strong> has grown from a concept model<br />
to the successful business it is today. Part of Volo <strong>Aviation</strong>’s<br />
continued growth was with the acquisition of Fort Pierce Jet<br />
Center and <strong>Airport</strong> Tiki Restaurant in May 2007. Comprising<br />
84 acres of leasehold property, Volo <strong>Aviation</strong> is the largest<br />
FBO in <strong>St</strong>. <strong>Lucie</strong>. Volo <strong>Aviation</strong> continues the vision of the<br />
previous owners of the FBO with its corporate team: a mix<br />
of experiences in various fields including operations, charter,<br />
management, safety, finance, construction and marketing.<br />
The history of changes on this leasehold can be attributed<br />
to the attraction of the field. The business- friendly environment<br />
and airport specifics, such as location, U.S. Customs,<br />
annual climate, and services provided, have helped propel<br />
the facility’s success. This growth agenda has continued the<br />
future development strategy. For years, vacant property was<br />
secured for construction of new facilities that were leased<br />
out to various aviation support businesses. Volo <strong>Aviation</strong><br />
has continued this with investing more than $3 million into<br />
9
st. lucie airport<br />
The NexT horizoN<br />
<strong>Florida</strong> Tech<br />
College of Aeronautics<br />
The ever-growing aviation industry is undergoing a worldwide shortage of pilots, airline<br />
and airport managers, as well as many of the other professions within the industry.<br />
With a reputation as one of the finest aviation colleges in the world, <strong>Florida</strong> Tech is at<br />
the forefront of preparing our graduates to be leaders in the global aviation industry.<br />
Our comprehensive, high-quality<br />
undergraduate programs include:<br />
• Aeronautical Science*<br />
• <strong>Aviation</strong> Management*<br />
• <strong>Aviation</strong> Computer Science<br />
• <strong>Aviation</strong> Meteorology*<br />
* Flight option available<br />
<strong>Florida</strong> Tech offers graduate degrees for<br />
aviation professionals:<br />
• M.S.A., <strong>Airport</strong> Development and Management<br />
• M.S.A., Applied <strong>Aviation</strong> Safety<br />
• M.S., <strong>Aviation</strong> Human Factors (on campus or online)<br />
• Ph.D., Science Education with <strong>Aviation</strong> Option<br />
www.fit.edu<br />
Call (800) 888-4348 to schedule a tour.<br />
AO-419-707<br />
new facilities for clients in the last year<br />
alone. Reinvesting into the growth of<br />
other firms, the company helps to play<br />
a major role in the airport’s growth and<br />
adding new jobs to the county.<br />
Providing all of the expected services<br />
of a fixed base operator, Volo <strong>Aviation</strong><br />
also brings to the table a few unique<br />
services. For development clients, they<br />
design and build facilities for lease.<br />
There are currently 21+ acres available<br />
for future tenants. In the next year,<br />
planned construction includes: (1) 12<br />
new T-Hangars, (2) 15,000-squarefoot<br />
hangar/office complexes, and (3)<br />
the renovation of Volo <strong>Aviation</strong>’s west<br />
property FBO building to include offices<br />
for lease.<br />
Businesses that now call Volo’s property<br />
home include: American <strong>Aviation</strong>,<br />
Turbine Works & Parts Market,<br />
Freedom <strong>Aviation</strong> Manufacturing,<br />
Regional Airline Academy and Treasure<br />
Coast Jets. Over 30 facilities have been<br />
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10 WINTER 2008
constructed since 1980s on this leasehold.<br />
One iconic fixture is the <strong>Airport</strong><br />
Tiki Restaurant. With various name<br />
changes over the years, the continued<br />
attraction of the eatery is based on<br />
home-made food, a ranging menu, and<br />
great service. Its success and tasty<br />
cuisine have helped Volo <strong>Aviation</strong>’s<br />
catering services. Many corporate<br />
clients have made the location their<br />
stop due to on-site catering preparation<br />
and delivery.<br />
Volo <strong>Aviation</strong> brings to the Treasure<br />
Coast its vision of Fort Pierce’s future.<br />
With more investment in building<br />
capital, management experience, client<br />
relationships and aircraft management<br />
services, and an increased involvement<br />
with local government and community,<br />
Volo <strong>Aviation</strong> stands on the front line<br />
of <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong>’s push for growth.<br />
For more information, call: Christopher<br />
Hambleton, 772-489-2285 or Brian<br />
Ciambra, 203-381-6017.<br />
WINTER 2008<br />
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11
st. lucie airport<br />
Key Air Fort Pierce<br />
The second and newest FBO on the<br />
field is Key Air Ft. Pierce, having taken<br />
over the Jet Service Center approximately<br />
six months ago. Key Air, LLC,<br />
currently operates full-service facilities<br />
in Oxford, Conn., Minneapolis, Minn.,<br />
as well as Fort Pierce, Fla., with more<br />
expansion to follow. Key Air is recognized<br />
as a leader in aircraft management<br />
and worldwide executive charter<br />
services for more than 20 years, and<br />
has diversified to also provide worldclass<br />
premier FBO services. Key Air<br />
currently manages mid, super-mid, and<br />
large, late model aircraft and have been<br />
recognized for providing safe, reliable,<br />
and personalized air transportation for<br />
a variety of business and leisure clients<br />
since 1986. Key Air’s success can be<br />
attributed to their attention to detail,<br />
flexibility, and rapid response time as<br />
well as their close, personal and confidential<br />
relationship with their clients.<br />
With its Platinum rating from ARG/<br />
US, Wyvern approved status, and FAA<br />
Diamond Award of Excellence for Maintenance<br />
coupled with its expertise in<br />
world-class full service FBO and state of<br />
the art facilities, Key Air is poised to be<br />
nationally recognized as the superior<br />
choice for business aviation needs.<br />
Key Air is proud to offer a full range of<br />
support services to owners, passengers,<br />
pilots and crew. These awardwinning<br />
services are fully integrated<br />
at each Key Air location to provide<br />
only the finest private aviation experience:<br />
FBO, Concierge Services, Aircraft<br />
Refurbishment, Award Winning Maintenance,<br />
Gourmet Dining Services, the<br />
Key Share program (fractional ownership<br />
program), Aircraft Management<br />
and Worldwide Executive Charter.<br />
Key Air Ft. Pierce is completing work<br />
on upgrading its existing facilities to<br />
provide complete interior and exterior<br />
refurbishments and modification<br />
services. <strong>St</strong>affed with only the most<br />
skilled and experienced professionals,<br />
they can accommodate most client<br />
requests from custom floor plans, to<br />
avionic upgrades. Every step of the<br />
way, Key Air designers and technicians<br />
will design, develop and bring to life a<br />
look and feel that will enhance anyone’s<br />
private travel.<br />
Key Air Ft. Pierce provides a more convenient<br />
and efficient alternative to the<br />
congestion of the Miami, Fort Lauderdale<br />
and Palm Beach airports. As a<br />
world-class full service FBO, it features<br />
an executive terminal and premiere<br />
business center. Key Air Ft. Pierce<br />
boasts 90,000 square feet of available<br />
jet storage, and has plans in the<br />
future for a new terminal and concrete<br />
hangars that will be constructed in<br />
phases on an additional 50 acres of<br />
undeveloped land.<br />
With the success of its initial expansion<br />
plans, Key Air looks to continue<br />
growing and strengthening its reputation<br />
by providing the utmost in safety,<br />
security, convenience and customer<br />
service to its discerning clientele.<br />
Please contact Key Air at 888-KEYAIR-1<br />
(888-539-2471) for more information.<br />
What’s Next<br />
The <strong>Airport</strong> is embarking on an update<br />
to the <strong>Airport</strong> Master Plan over the<br />
next 18 months. With the input from<br />
the community, the businesses, airport<br />
tenants, environmental organizations<br />
and policy makers in the county, a plan<br />
to take the <strong>Airport</strong> into the next 20<br />
years will be decided.<br />
For more information<br />
about <strong>St</strong>. <strong>Lucie</strong> <strong>County</strong><br />
<strong>International</strong> <strong>Airport</strong> visit:<br />
www.stlucieco.gov/airport.<br />
12 WINTER 2008
WINTER 2008<br />
generational<br />
change in<br />
aviation<br />
the generational and cultural<br />
landscape in <strong>Aviation</strong> is<br />
changing dramatically. For the<br />
first time we have four different<br />
generations in our marketplace and<br />
workforce. The Traditionalists, the<br />
Baby Boomers, the Gen Xers, and the<br />
Millennials (also known as Gen Y) are<br />
all generations with different values<br />
and unique perspectives based on<br />
various events throughout their life<br />
that have shaped who they are and<br />
what they value. As business owners,<br />
manager and marketers it’s imperative<br />
we learn to understand what motivates<br />
these generations, how to guide<br />
them to work productively and how to<br />
continually engage them through your<br />
marketing programs. Businesses that<br />
fail to manage the transitions will find<br />
it difficult to deal with internal operations<br />
and external marketing efforts<br />
that drive growth.<br />
We are all a product of our generation<br />
and each generation has unique<br />
characteristics, values and attributes.<br />
Understanding them and targeting their<br />
specific needs from each generation<br />
has been the staple of many successful<br />
marketing campaigns around the<br />
country. In order to market and effectively<br />
serve a generation, you must<br />
find a way to grab their attention and<br />
connect to them by creating messages<br />
that resonates. Generations and social<br />
values have as much influence on<br />
buying and purchasing, as do the demographic<br />
factors like income, education,<br />
and gender. Insight into these generations<br />
often times determines how and<br />
when to launch effective marketing<br />
campaigns. In addition, it will guide the<br />
approach to building internal programs<br />
to attract and retain key personnel.<br />
One of the best examples of generational<br />
marketing is when Toyota<br />
launched their Scion for the Connected<br />
Generation, the trendsetters of Gen<br />
Y. Over thirty years ago, the Baby<br />
Boomers put Toyota on the map and<br />
now the Gen Y are following in their<br />
footsteps, they are expected to account<br />
for an estimated of 20 to 25 percent<br />
of their 76 million members in the<br />
U.S. vehicle purchases by 2010. Scion<br />
vice president Jim Farley says, “They’ll<br />
13
generational change<br />
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leave it with us.<br />
T h e A l l en G roupe is A p rofes s i o n A l A ircr A f T c l e A n i n G c o m pA n y.<br />
W e p rov i d e o u r c l ien T s A W o r ry free e x p erien c e s o<br />
T h e y c A n f o cus o n T h eir m i s s i o n .<br />
w w w . a l l e n g r o u p e . c o m | 8 6 6 - 5 3 5 - 6 5 0 0<br />
affect every car company, and I think<br />
the biggest challenge is this: Name a<br />
brand that’s been able to attract parents<br />
and kids at the same time. It’s pretty<br />
tough. That’s one of the reasons why<br />
Scion is different from Toyota.” Toyota<br />
understood that Scion’s target buyers<br />
preferred the simplicity of bundled<br />
upgrades versus a la carte options and<br />
designed the vehicle accordingly with<br />
all the bells and whistles for the cool<br />
factor packaged at affordable base<br />
price. They dedicated specific space<br />
on the showroom floor highlighting<br />
the vehicles features, created a self<br />
–service internet kiosks, and partnered<br />
with the Rebel Organization, an urban<br />
trend marketing specialty firm to hold<br />
monthly events targeting the Connection<br />
Generation all around the world,<br />
while creating customer evangelists<br />
through word of mouth. The product<br />
is brilliantly successful. Toyota truly<br />
understands their targeted generation<br />
and built an authentic brand while<br />
adding value to the Connected Generation<br />
communities with dozens of<br />
websites supporting their brand. There<br />
are many stories where companies<br />
specifically targeted individual generations,<br />
which resulted in, higher than<br />
expected return on investment.<br />
It is critical to have a plan to manage<br />
the very different needs of each generation<br />
as your business and its customers<br />
evolve. First, you must understand<br />
the individual generations that are<br />
currently relevant to your business.<br />
There are approximately 75 million<br />
Traditionalists that were born between<br />
1900 and 1945. Typically, Traditionalist’s<br />
are loyal, hard working,<br />
team players, and value the chain of<br />
command. This generation holds threequarters<br />
of the nation’s wealth and they<br />
are also the executive leaders of some<br />
of the most established and influential<br />
companies in America. Often times<br />
these Traditionalists will work for only<br />
one employer their entire life. They are<br />
motivated by recognition and willing<br />
to be mentors to future leaders. Since<br />
14 WINTER 2008
the majority of this group served in the<br />
military, they prefer top down management<br />
style along with consistency and<br />
uniformity. As this generation continues<br />
to leave the workforce it is important to<br />
provide opportunities to pass along their<br />
expertise and knowledge to the next<br />
generation through formal mentoring<br />
programs. Do not underestimate the<br />
influential power this generation has<br />
in the marketplace, just remember they<br />
prefer written or face-to-face communication<br />
when promoting and selling your<br />
company’s services.<br />
Next in line are the Baby Boomers, who<br />
were born between 1946 and 1964,<br />
consisting of 80 million Americans and<br />
the largest of the generations. Characteristics<br />
of the Baby Boomer generation<br />
have a few similarities to the traditionalists,<br />
as they are optimistic, high<br />
achievers and avoid conflict, however,<br />
many of their other traits differ quite<br />
greatly. They are competitive, workaholics,<br />
believe in individual choice and<br />
known for focusing on themselves. They<br />
are motivated by prosperity and engage<br />
in self-centered activities. Since they<br />
are career oriented, employers should<br />
help them explore their next steps in the<br />
workplace, and demonstrate how your<br />
organization can continue to use their<br />
talents. As this generation retires in the<br />
next five to ten years, it will create a<br />
huge employment gap in aviation especially.<br />
We are already experiencing a<br />
shortage of mechanics, instructors and<br />
pilots across the country. It is imperative<br />
to build a plan to insure you are<br />
prepared to engage the next generation<br />
for success in <strong>Aviation</strong>. With 2.1 trillion<br />
in spending power, implementing<br />
marketing campaigns that echo baby<br />
Boomer’s values about their concerned<br />
topics like work and management,<br />
beauty and self-image and retirement<br />
are essential business strategies in<br />
today’s market.<br />
Born between 1965 and 1980, Generation<br />
X has 46 million Americans.<br />
Members of the Gen X generation are<br />
typically skeptical, fiercely independent<br />
WINTER 2008<br />
and self-starters who do not believe in<br />
institutions. They are highly committed<br />
to work life balance and known as the<br />
“latch key kids” from nontraditional<br />
families. Enjoying their social life and<br />
life opportunities are at the top of their<br />
priority list and considered more important<br />
than productivity, profitability or<br />
achievement. They are motivated by<br />
life experiences and value feedback<br />
and recognition in the workforce.<br />
They are adaptable, focused on the<br />
end result and are technically competent.<br />
As entrepreneurial thinkers, it’s<br />
challenging for employers to continue<br />
meeting their expectations and often<br />
times they leave organizations to start<br />
their own business. Because they follow<br />
the retiring Baby Boomers, there is<br />
some concern that a higher than normal<br />
segment of the workforce could leave a<br />
larger gap in qualified employees than<br />
anticipated. As for engaging the Xers to<br />
become life long customers, marketers<br />
15
generational change<br />
Delivering <strong>Aviation</strong> Excellence for<br />
29 years at Ft.Lauderdale<br />
Executive <strong>Airport</strong><br />
• FBO Services • Turbine Maintenance<br />
• Avionics • Aircraft Sales • Parts Distribution<br />
• Hangar63 (Banyan's <strong>Aviation</strong> <strong>St</strong>ore)<br />
5360 NW 20th Terrace,<br />
Ft.Lauderdale, FL 33309<br />
Phone: 800.200.2031<br />
954.491.3170<br />
www.banyanair.com<br />
are developing creative ways to connect<br />
these Gen Xers on a different level by<br />
creating life experiences throughout<br />
their brand.<br />
At 76 million U.S. members, the second<br />
largest in population is the Millennial<br />
generation, also known as Gen Y and<br />
were born between 1981 and 1999.<br />
The traits of the Gen Y generation, also<br />
referred to as the protected generation,<br />
are self centered, technologically savvy,<br />
civic minded, appreciative of diversity<br />
and interested in politics. They<br />
are truly the most radically diverse of<br />
all generations. These are cyber kids<br />
and used to the Internet, speed and<br />
access to information. They value selfexpression,<br />
believe respect must be<br />
earned and focused on lifestyle. Much<br />
like the Gen Xers they crave change and<br />
want challenge at work and believe you<br />
work to live, not live to work. They are<br />
resilient and committed to an idea or<br />
cause. These young workers have close<br />
relationships with their parents and<br />
often continue to live with them as they<br />
enter the workforce. As seekers of their<br />
parents’ advice and approval, it will<br />
be important for managers and supervisors<br />
to provide the same nurturing<br />
protection, advice and approval as they<br />
received at home. This generation will<br />
be most educated and bring many great<br />
attributes to the table. They are keenly<br />
perceptive to marketing and advertising<br />
which requires communicating<br />
in new ways, for example, utilizing pull<br />
verse push marketing campaigns when<br />
targeting them as your customer.<br />
With all these different characteristics<br />
and values of today’s four generations,<br />
it’s common to have misunderstandings<br />
and misconceptions. Having a better<br />
understanding of others can make the<br />
working environment and marketing<br />
efforts more productive, which leads<br />
to a healthy business. It’s important<br />
to understand and appreciate each<br />
generation and how they act and think.<br />
Learning how to motivate and retain<br />
great employees from all generations<br />
will save businesses time and money.<br />
16 WINTER 2008
Traditionalists (5%)<br />
(Born1900 - 1945)<br />
WINTER 2008<br />
Practical<br />
Always at work<br />
Patient, loyal and<br />
hardworking<br />
Difficulty with change<br />
Respectful of authority<br />
Rule followers<br />
Rewards later<br />
Prefer <strong>St</strong>ructure<br />
FMYadFATA09-08Mech:Layout 2 9/17/08 10:06 AM Page 1<br />
*Percentage in work force.<br />
Summary of Generations<br />
Boomers (45%)<br />
(Born1946 - 1964)<br />
Optimistic<br />
Want recognition and<br />
adventure<br />
Teamwork and cooperation<br />
Idealistic<br />
Ambitious<br />
Invented “Me Generation”<br />
Workaholic –”Thank God<br />
It’s Monday”<br />
Page Field General <strong>Aviation</strong> <strong>Airport</strong><br />
Your <strong>Aviation</strong> Gateway To Fort Myers, <strong>Florida</strong><br />
Whether you fly for business or pleasure Page Field has it all!<br />
Full-service FBO ● Self-service fuel ● <strong>Aviation</strong> gift shop ● Aircraft storage & tie-downs<br />
On-site rental car facility ● Property management ● Leasable site development<br />
FOR MORE INFORMATION:<br />
Gen Xers (40%)<br />
(Born 1965 - 1980)<br />
Skeptical<br />
Wants challenges<br />
Self-reliant and<br />
techno literate<br />
Adaptable to change<br />
Risk-taking<br />
Entrepreneurial<br />
Balance work<br />
and life<br />
Page Field General <strong>Aviation</strong> <strong>Airport</strong> (FMY)<br />
1-800-545-JETS<br />
www.flyfmy.com<br />
Millennials (10%)<br />
(Born1981 - 1999)<br />
Hopeful and optimistic<br />
Wants to make a<br />
difference<br />
Meaningful Work<br />
Moral mindset<br />
Social activism<br />
Value diversity<br />
And change<br />
Technology savvy<br />
Expects immediate<br />
responsibility<br />
17
generational change<br />
For example, Boomers accuse Traditionalist<br />
of being inflexible and overcautious<br />
and Xers are frustrated that<br />
they are not as technology savvy and<br />
may not communicate via e-mail and<br />
then Millennials think they are slow. As<br />
for Baby Boomers, Traditionalists find<br />
them self-absorbed, Xers feel they are<br />
micro-managers and Millennials think<br />
they are uptight. Then there are the<br />
Gen Xers, Traditionalists think they are<br />
rude, Boomers consider them slackers<br />
and Millennials complain that they are<br />
cynical, aloof, and pessimistic. Lastly<br />
the Millennials, Traditionalists tend to<br />
patronize them because they are often<br />
the same age as their grandchildren.<br />
Boomers think they require too much<br />
attention and Xers complain that they<br />
are indulged, self-absorbed and naïve.<br />
There are many strategies to connect<br />
the generations. For the work environment,<br />
set ground rules early, explain<br />
your credentials, and remember every<br />
generation has a success story to tell.<br />
Look for common interests and let them<br />
be who they are. As for marketing, be<br />
clear about your vision and objectives,<br />
understand your audience, design<br />
your campaign and communications<br />
around their values and motivations<br />
and then implement authentically and<br />
honestly. Most importantly, integrate<br />
across all marketing channels and<br />
continue to innovate your marketing<br />
approach for significant benefits that<br />
increase revenue.<br />
<strong>Aviation</strong>, more than any other industry<br />
is in a unique position where large gaps<br />
separate business leadership and entrylevel<br />
workers and customers. Because<br />
of this, there is less of an opportunity to<br />
learn the traits of the generation before<br />
you and after you – you must learn to<br />
reach across several generations to<br />
keep your business competitive and<br />
thriving. Baby Boomer executives must<br />
understand that the way they managed<br />
the maturity of their organization must<br />
change as they seek their replacements.<br />
Marketing challenges exist as well.<br />
What has worked for you over the past<br />
few decades will no longer serve the<br />
needs of the new customers you seek.<br />
Most of all, the traditional leadership<br />
in <strong>Aviation</strong> must realize that change<br />
is taking place and work to embrace<br />
the new vision and welcome the positive<br />
growth that can take place as we<br />
collaborate across generations.<br />
Michelle Raines, CEO/Founder of<br />
inc MARKETING LLC, an innovative<br />
marketing consultant specialized in<br />
<strong>Aviation</strong> and Urban Development.<br />
Michelle has worked with businesses<br />
75 YEARS OF PROVIDING<br />
AVIATION SERVICES HAVE<br />
TAUGHT US THINGS CHANGE,<br />
BUT OUR QUALITY SERVICES<br />
REMAIN THE SAME.<br />
While change is inevitable, at Sun <strong>Aviation</strong><br />
we have perfected the fine art of delivering<br />
some of the world’s finest business aviation<br />
services for three quarters of a century.<br />
The next time business or pleasure takes<br />
you through Vero Beach, let us show you<br />
how practice makes for perfection in providing<br />
complete business aviation services.<br />
around the country launching new<br />
products and services, implementing<br />
targeted marketing and public<br />
relations campaigns with aggressive<br />
budgets and achieving unprecedented<br />
results. She has been an advocate for<br />
aviation and passionate about flying<br />
for over a decade holding a<br />
Commercial pilot and CFI certification.<br />
For more information contact<br />
michelle@inc-marketing.com<br />
and visit www.inc-marketing.com.<br />
Congratulations “Bump” Holman<br />
on winning the FATA Entreprenurial<br />
Excellence Hall of Fame Award!<br />
SUN AVIATION, INC.<br />
3350 CHEROKEE DRIVE<br />
P.O. BOX 1700<br />
VERO BEACH, FL 32961-1700<br />
1-800-580-7631<br />
PH: 772-562-9257<br />
FAX: 772-569-2489<br />
www.sunaviation.com<br />
FBO | Charter | Maintenance | Avionics | Hangars<br />
18 WINTER 2008
WINTER 2008<br />
Why FATA?<br />
Mission <strong>St</strong>atement<br />
Since 1946 the <strong>Florida</strong> <strong>Aviation</strong> <strong>Trades</strong> Association has been actively promoting and protecting the<br />
rights, interests and development of <strong>Florida</strong>’s aviation industry. Through active membership participation,<br />
FATA:<br />
<strong>St</strong>rengthens and fosters the growth of <strong>Florida</strong>’s valuable aviation industry<br />
Protects and defends the rights of our members<br />
Promotes continued growth of <strong>Florida</strong>’s Community <strong>Airport</strong>s<br />
Is the primary Advocate with <strong>St</strong>ate and Federal Governments<br />
Is an effective business resource for our members regarding <strong>Florida</strong> aviation issues<br />
Recognize and utilize our members’ unique experiences and talents as an asset of the association<br />
With so many alphabet groups active in the aviation industry, is there still room for state aviation associations?<br />
A resounding, yes! The <strong>Florida</strong> <strong>Aviation</strong> <strong>Trades</strong> Association was founded in 1946 by early pioneers in <strong>Florida</strong>’s<br />
aviation industry. They saw the need for a group to represent and be the voice for the general aviation industry<br />
in <strong>Florida</strong>.<br />
We are a diverse group that includes FBO’s fuel suppliers, insurance companies, repair facilities, air taxi and<br />
air charter, flight schools, airports and virtually any company involved in providing products and services to the<br />
general aviation industry.<br />
We are an advocate. We realize there are challenges facing general aviation and each legislative session offers<br />
the aviation community the opportunity to be heard. Many special interest groups contribute to legislative candidate.<br />
To this end, FATA established FATAPAC – <strong>Florida</strong> <strong>Aviation</strong> <strong>Trades</strong> Association Political Action Committee.<br />
Membership in the FATAPAC is a way to make sure aviation’s voice is heard.<br />
For Advertising<br />
Opportunities<br />
Contact<br />
Trevilynn<br />
Blakeslee<br />
877.234.1863<br />
ext. 6701<br />
To join, visit www.fata.aero and click on Join FATA or contact us at<br />
(321)383-9662 or info@fata.aero<br />
19
The faces behind the food<br />
Like matching the perfect wine with the entrée’, Silver<br />
Lining Inflight Catering has found the perfect combination<br />
for operating and managing their catering<br />
business. In addition to the catering business, they<br />
have opened the Jet Runway Café’ and full service catering<br />
venue at Fort Lauderdale Executive <strong>Airport</strong>.<br />
Mitch Amsterdam, president, compliments Mike in his work<br />
experience and his passion for offering special catering for<br />
the aviation industry. When flight attendants, pilots, and<br />
private jet passengers rave about the menu, food quality, and<br />
presentation, it all starts with Mitch. As master chef, Mitch<br />
has more than 16 years of amazing his various clienteles. He<br />
is always in the kitchen leading the Silver Lining Team. Mitch<br />
is responsible for all distinctive foods and displays that separate<br />
us from the rest.<br />
BRING YOUR EVENT TO THE RUNWAY!<br />
• Serving breakfast and lunch from 6 am to 4 pm<br />
• Directly on the runway of Ft. Lauderdale<br />
Executive <strong>Airport</strong><br />
• Great views of Banyan’s passenger terminal<br />
• Chic venue for all occasion parties<br />
• Offsite catering for any occasion<br />
• Licensed and Insured<br />
Assorted Breakfast Breads<br />
5540 NW 21st Terrace Ft Lauderdale, Fl 33309<br />
(954) 958 9900 Fax (954) 958 9988<br />
Owned and Operated By<br />
inflight catering defining first class<br />
Mike Linder, vice-president/owner/operator of Silver Lining<br />
Inflight Catering has a passion for the hospitality and customer<br />
service industry and that passion has catapulted Silver Lining<br />
to the number one South <strong>Florida</strong> in-flight caterer. Mike is the<br />
perfect teammate for Mitch because he takes care of staffing,<br />
running the business, and setting the goals. On the road at<br />
least one week a month, Mike is in continuous contact with<br />
Silver Lining’s client base in all 50 states. Through his travels,<br />
he keeps up with the trends and ensures that the company<br />
remains the market leader.<br />
These two individuals have surrounded themselves with individuals<br />
who have the same goals and passion for their jobs<br />
and their business that led to them receiving NetJet’s “Service<br />
Excellence Award “ in 2007. This award is given each year to the<br />
Vendor who maintains the highest standards of consistency.<br />
Defining First Class<br />
20 WINTER 2008<br />
12
WINTER 2008<br />
Silver lining inflight Catering<br />
inflight catering defining first class<br />
Here are the other individuals whose expertise makes a<br />
complete staff of professionals for Silver Lining:<br />
James Donato - Executive Chef, is on a mission in the kitchen.<br />
Between scheduling the staff, keeping the kitchen on a steady<br />
flow, and producing the utmost delectable meals, he is considered<br />
the go-to guy. He has 15+ years experience working with<br />
high-end clientele and provides a vast variety of delicacies<br />
from around the world. Priding himself on versatility, James<br />
accommodates any and all of our clients’ desires. His dedication<br />
to run an efficient kitchen shines through in the gourmet<br />
meals that continue to wow our clients each and every day.<br />
Andrew Whiteman - Executive Chef, has in-flight experience<br />
and brings his extensive and widespread culinary knowledge<br />
to Silver Lining. His resourcefulness produces remarkable<br />
innovation in the kitchen and meals. Andrew keeps the<br />
Silver Lining Team up to date with the ever-changing styles,<br />
which guarantees client satisfaction. His 15+ years working<br />
at high-end country clubs and hotels has brought tremendous<br />
success to our team.<br />
Pinar Fisk - Sous Chef, is an exciting and vital addition to the<br />
Silver Lining Team. She is a graduate of The Culinary Institute<br />
of America. Pinar has worked along side James and Andrew to<br />
master the Silver Lining touches. Her hard work and attention<br />
to detail, has made Pinar a truly special Silver Lining Chef.<br />
We have one mission - to provide our clients<br />
with an exemplary dining experience truly<br />
worthy of the name first class.<br />
• Finest and Freshest Ingredients<br />
• Sophisticated Food Presentation<br />
• 24 Hours a day on time delivery<br />
• Flawless Execution<br />
• Superior Customer Service<br />
Serving: FLL FXE BCT PBI<br />
OPF TMB SUA MIA<br />
24 Hour Service Lines<br />
(954)917-1020 (888)917-1020<br />
Fax: (954)957-7331<br />
info@silverlininginflightcatering.com<br />
www.silverlininginflightcatering.com<br />
1280 S.W. 29th Ave. Pompano Beach, FL 33068<br />
For More Information: (954) 818-9322<br />
Kenric Grange - Lead Expediter, is committed to perfection<br />
and has created a new standard for service to their customers.<br />
He has been through several seasons including Super Bowl,<br />
and his work has remained flawless on the busiest of days.<br />
Every day he works harder than the day before, ensuring that<br />
Silver Lining stays ahead of the competition.<br />
Hope Matiessen - Office Supervisor, has been with Silver<br />
Lining from the beginning. She is the glue that holds together<br />
all facets of the company. Knowing this industry and company<br />
inside and out, Hope has experience with all of the positions<br />
within Silver Lining. With the best customer service skills in<br />
the business, she fulfills the vision of providing whatever,<br />
whenever to our clients.<br />
Silver Lining was established by Mitch and Mike in 2003 with a<br />
handful of customers and quickly expanded to one of the best<br />
in-flight catering operations in South <strong>Florida</strong>. Today, Silver<br />
Lining employs over 40 people, including 14 highly trained<br />
chefs. Our location near Ft. Lauderdale Executive <strong>Airport</strong> has<br />
allowed us to serve all of South <strong>Florida</strong>, from Palm Beach to<br />
the Keys. Now, with the opening of our new facility in West<br />
Palm Beach, we will now service Central <strong>Florida</strong> airports with<br />
as well.<br />
21
Providing Relief and Help<br />
the General <strong>Aviation</strong> Way<br />
Because the<br />
Bahamas is so<br />
easily accessible by<br />
private aircraft, it<br />
became clear to the<br />
Bahamas Habitat,<br />
a US-based<br />
Christian nonprofit<br />
organization, that<br />
the easiest and<br />
most efficient<br />
way to bring aid<br />
to the area was<br />
by aircraft. The<br />
organization<br />
maintains a special<br />
focus on partnering<br />
with supporters<br />
and sponsors that<br />
are involved in<br />
<strong>Aviation</strong> as pilots,<br />
aircraft owners and<br />
aviation industry<br />
participants.<br />
22 WINTER 2008
Their bi-annual Fly-In & Help Out Event<br />
introduces Pilots and Aircraft Owners to<br />
the joys of flying to the Bahamas while<br />
allowing them to directly support the<br />
vital mission of the Bahamas Habitat.<br />
Bahamas Habitat works with their<br />
partner the Bahamas Methodist Habitat<br />
(BMH) to support housing & disaster<br />
relief work in the Bahamas. BMH operates<br />
out of James Cistern Eleuthera<br />
where they are involved in hosting over<br />
600 adults and youths each season<br />
for a week long and weekend Christian<br />
missions .Bahamas Habitat is expanding<br />
and supporting the work of Bahamas<br />
Methodist Habitat through encouraging<br />
greater involvement of non-Bahamian<br />
volunteers in the extensive community<br />
development, housing renovation<br />
and construction work needed not<br />
only on the island of Eleuthera Island<br />
but throughout the Bahamas including<br />
the islands of Andros, Abaco, Grand<br />
Bahama, New Providence, Ragged<br />
and Cat.<br />
The United <strong>St</strong>ates has predominantly<br />
affluent communities with pockets of<br />
poverty while the Bahamas has widespread<br />
poverty with pockets of extraordinary<br />
wealth. The Bahamas is known<br />
for its resorts and gated communities<br />
but 95% of the residents of the<br />
Bahamas live on incomes below the US<br />
poverty rate, with high unemployment,<br />
and many social ills; all this only a short<br />
flight from our shores.<br />
“What makes this mission opportunity<br />
so unique is that the Bahamas are so<br />
easily accessible by general aviation<br />
aircraft and so in need that it provides<br />
the ideal opportunity for a mission<br />
minded pilot to give back to a community<br />
in need in an exciting and tax<br />
deductible way,” states John Armstrong,<br />
the organization’s Vice President<br />
and Regional Manager for Dominion<br />
Aircraft Sales, which is associated with<br />
Fort Lauderdale, <strong>Florida</strong>-based Premier<br />
Aircraft Sales, Inc., a member of the<br />
<strong>Florida</strong> <strong>Aviation</strong> <strong>Trades</strong> Association.<br />
The <strong>Aviation</strong> wing of Bahamas Habitat<br />
WINTER 2008<br />
Abenaqui Carriers<br />
(a trade name owned and operated by P.S.Marston Associates LLC)<br />
Family Owned and Operated Since 1973 Bonded Fuel Carrier<br />
Abenaqui Carriers is a diversified hazardous materials carrier with<br />
150 trailers and 75 tractors, servicing the <strong>Florida</strong> region,<br />
New England, New York and the Eastern Canadian territories.<br />
Our vision is to continue our strategic and steady growth while we bring<br />
professional safe and efficient service to our customers, through<br />
training and the latest technology.<br />
We are certified to carry AirBP & Exxon <strong>Aviation</strong> products and we<br />
provide dedicated services to AvFuel, ExxonMobil, Motiva Enterprises<br />
(Shell & Texaco) Irving Oil, Gulf Oil. In addition, we are an<br />
approved carrier for the United <strong>St</strong>ates Department of Defense.<br />
www.abenaquicarriers.com 800-643-9537 ext 812 or 815<br />
23
ahamiam relief<br />
PBI - BCT<br />
You Now Have a<br />
Choicev<br />
New Office in PBI<br />
leverages the resources of the general<br />
aviation industry and aircraft owners<br />
from the US to support disaster relief<br />
efforts and on-going mission work for<br />
our close by neighbors in the Bahamas.<br />
In addition to the hurricane relief<br />
mission, the organization is beginning<br />
efforts to transport and setup a<br />
complete dental clinic at Camp Symonette,<br />
the organizations main base of<br />
operations in central Eleuthera.<br />
“The dental clinic equipment was a<br />
very generous gift from Dr. Herbert Rust<br />
and his lovely wife Louise,” explained<br />
Armstrong. “We are extremely grateful<br />
to Dr. Rust for his generous donation<br />
and his enthusiasm to be part of<br />
this project.”<br />
“The Flying Dentists Association learned<br />
of our efforts to establish a dental<br />
ministry and they are very anxious to<br />
help us,” Armstrong said. “Several of<br />
their members will be on the committee<br />
for the site selection and development<br />
of this much-needed facility. We are<br />
actively seeking other flying dentist to<br />
come and join this project.”<br />
The group sees the opportunity to make<br />
a unique and significant impact on the<br />
condition and hearts of Bahamians by<br />
combining the potential of missionminded<br />
aviation enthusiasts and strong<br />
Christian supporters with the needs of<br />
BMH throughout the Bahamas. Participants<br />
in their programs come away<br />
with a stronger faith and a meaningful<br />
connection to a part of God’s work.<br />
At present, regional development councils<br />
in North Carolina, <strong>Florida</strong>, Georgia,<br />
Tennessee, Ohio, Missouri and other<br />
regions have begun with committed<br />
leaders willing to promote this volunteer<br />
opportunity through their network,<br />
time and donations. Donations are<br />
coming in and people are excited to be<br />
involved is this adventure.<br />
Become Involved<br />
You can be involved by helping to organize<br />
a summer youth group work team<br />
and introducing the opportunity to<br />
24 WINTER 2008
your faith communities and churches.<br />
You can join a Fly-In & Help Out event<br />
to make the trip and see for yourself<br />
the need and potential we are serving<br />
in this ministry. You can support us<br />
with your prayers, service and financial<br />
gifts. Visit BahamasHabitat.org<br />
for complete details and to register to<br />
receive updates on future trips.<br />
Save the<br />
Date for Next<br />
Fly-In & Help<br />
Out Event<br />
Save March 5th-8th 2009 on<br />
your calendar now for our next<br />
Fly-In & Help Out Event. This<br />
will be a Thursday to a Sunday<br />
schedule again that has worked<br />
so well for us in the past.<br />
So many people have said, “Oh,<br />
I can’t make it this time but I’d<br />
like to go next time.” Well, “next<br />
time” is March 5th - 8th 2009!<br />
If you don’t have an aircraft, send<br />
links to your friends that do and<br />
tell them you want to ride with<br />
them! Details on our sign up<br />
page will be updated soon. Make<br />
sure you subscribe to the blog for<br />
updates and notices.<br />
WINTER 2008<br />
ing • Sun & Fun • Historic Communities • The Futures Tour • Fantasy of Flight • Lakeland Speedway<br />
& Fun • Historic Communities • The Futures Tour • Fantasy of Flight • Lakeland Speedway<br />
37 South Main <strong>St</strong>reet, Suite A • Williston, FL 32696<br />
(352) 528-MAPS • (352) 528-6271 Fax<br />
www.McMillenSurveying.com<br />
Welcome to Lakeland, FL!<br />
Welcome to Lakeland, FL!<br />
Welcome to Lakeland, FL!<br />
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A PASSION FOR AVIATION SINCE 1980!<br />
A passion for aviation drives everything we do. �� So we passionately pursue<br />
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UNPARALLELED SUPPORT FOR ALL YOUR NEEDS.<br />
� � Internet Access<br />
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� Pilot Supplies � � Pilot Lounge / Snooze Room<br />
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� GPU � � Rental Cars / Limousine Service<br />
� Aircraft � � Complimentary Coffee, Ice & Newspapers<br />
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COLUMBIA AIR SERVICES-LAL,LLC<br />
LAKELAND, FL • KLAL<br />
COLUMBIA AIR SERVICES-LAL,LLC<br />
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LAKELAND, FL • KLAL<br />
COLUMBIA AIR SERVICES-LAL,<br />
LAKELAND, FL • KLAL<br />
25<br />
COLUMBIA AIR SERVICES-LAL,LLC<br />
LAKELAND, FL • KLAL<br />
COLUMBIA AIR SERVICES-LAL,LLC<br />
LAKELAND, FL • KLAL<br />
COLUMBIA AIR SERVICES-LAL,LLC<br />
LAKELAND, FL • KLAL<br />
COLUMBIA AIR<br />
LAKELAND LAKELAN
It is difficult<br />
to attend a lunch<br />
meeting or social event these<br />
days in which the economy is not one of the primary topics of<br />
conversation. It always surprises me, however, when people<br />
tell me that they have not created their own action plan to<br />
ensure that their personal and business assets are protected.<br />
If you find yourself in that situation, you might want to sit<br />
down for a few minutes and develop an action plan of your<br />
own. Following are a few areas you might want to consider:<br />
Contracts It is a good idea to review some of your more<br />
important contracts to ensure that your business is protected<br />
in the event of a default by the other party. If times were<br />
good when you entered into the contract, you might not have<br />
seriously considered what happens when the other party is<br />
unable to pay or perform, particularly in cases where the<br />
other party is of a significant size. As we have seen with many<br />
sizable and seemingly unshakable institutions, however, size<br />
does not necessarily matter when it comes to financial (and<br />
contractual) performance. You may not be able to prevent a<br />
default by the other party, but you should at least know how it<br />
might impact your business in the event that a default occurs.<br />
Where possible, you may also want to consider “beefing up”<br />
the contractual language through an amendment to provide<br />
your business with greater protection in the event of a<br />
default. Be careful though, contractual amendments can be<br />
tricky. You should consult with your lawyer before altering<br />
your contract.<br />
Receivables Receivables are one of the most difficult<br />
areas to deal with when the economy turns south. Most<br />
businesses feel that they need to loosen, not tighten, credit in<br />
Covering Your<br />
A ets<br />
In A Troubled Economy<br />
By Dan Anderson,<br />
Robbins Equitas, P.A.<br />
<strong>St</strong>. Petersburg, FL<br />
order to make sales. At<br />
the same time, many buyers<br />
are less financially stable and the risk of<br />
extending credit increases when the economy is down. If<br />
your business does not use them already, you may wish to<br />
consider offering substantial discounts for cash payments.<br />
Alternatively, you may wish to consider a factoring arrangement,<br />
whereby your company sells its receivables to a third<br />
party at a discount. Factoring arrangements shift the burden<br />
of risk from your company to the third party so that your<br />
company does not bear the risk of a default by your customer.<br />
The downside, of course, is the additional cost, but it may<br />
make sense for your business to use factoring temporarily,<br />
until the economy stabilizes.<br />
Insurance When times are tough, some businesses<br />
make the mistake of canceling insurance policies or eliminating<br />
coverage to reduce costs and increase profit. While that<br />
approach may make sense in some cases, in many cases it can<br />
create a risk of catastrophic loss and should be avoided. You<br />
should sit down with your insurance agent and see where you<br />
can save money without “rolling the dice” with your business.<br />
Professional insurance agents can often offer solutions that<br />
will help you save money without putting your business on<br />
the line. Remember, it may take some time but the economy<br />
will turn around. Being smart means doing those things that<br />
you need to do to survive today so that your business is there<br />
to see the economic sunrise of tomorrow.<br />
26 WINTER 2008
MINIMUM<br />
STANDARDS<br />
IN TODAY’S ECONOMY<br />
By Michael A. Hodges, President/CE, <strong>Airport</strong> Business Solutions<br />
The coming months (and probably years) will bring a<br />
new series of challenges for all of us in the aviation<br />
industry. <strong>Aviation</strong> businesses will face the challenge<br />
of maintaining the status quo with regard to activity levels<br />
and obtaining credit to maintain and expand their operations,<br />
while airports will likely face the unfortunate failure of some<br />
of their tenants and a reduction in flight activity. Some will be<br />
more fortunate than others, but it is probably safe to say that<br />
everyone will be impacted to some extent.<br />
So what does all of this “gloom and doom” talk have to do<br />
with Minimum <strong>St</strong>andards? As belts begin to tighten, some<br />
airports will be tempted to lower their Minimum <strong>St</strong>andards<br />
in order to facilitate growth. They will be approached by<br />
individuals looking to start new businesses to compete with<br />
existing operators, and many of them will seek to have the<br />
airport “help them get started” by loosening the requirements.<br />
My suggestion to the airport is, “Just say no!” <strong>Airport</strong>s<br />
need to think about why a potential tenant would want lower<br />
Minimum <strong>St</strong>andards. Most likely, it is because they realize that<br />
they cannot achieve a return on investment during the lean<br />
start-up times. However, it is not the role of airport management<br />
to help a tenant get a certain return on their investment;<br />
instead, they must provide a set of rules and regulations in<br />
place that gives everyone a fair, reasonable and equitable<br />
opportunity to compete with other businesses in the airport<br />
offering the same or similar services.<br />
The current economy is a challenging one, and favors those<br />
businesses that have demonstrated foresight and planning<br />
WINTER 2008<br />
that allow them to weather some storms. Incumbent operations<br />
almost always have a benefit over start-ups in challenging<br />
economic times, because start-ups are a significant<br />
challenge even in good times. The expenses associated with<br />
starting a business, even with the best planning, are usually<br />
magnified by overly aggressive expectations for activity<br />
levels. This is not to say that there are new businesses that<br />
cannot succeed, but those that are looking for a hand-out to<br />
help them get started are probably not in the best position to<br />
succeed. Some think that the FAA’s position is that the airport<br />
cannot say no to a tenant that wants to start a new business<br />
at their airport. That is true, but only to a certain point. The<br />
FAA says that an airport cannot say no to a tenant if there is<br />
land or property available to support the operator, they are<br />
willing to pay the rates and fees of the airport and are willing<br />
and able to meet all of the rules and regulations (including<br />
Minimum <strong>St</strong>andards) set forth by the airport. In other words,<br />
there can and should be minimum threshold requirements<br />
applicable to any new tenant on any airport. In reality, now<br />
is probably a good time for airports to strengthen Minimum<br />
<strong>St</strong>andards. There are probably some things in your airport’s<br />
<strong>St</strong>andards that could use some “tightening up”, and now is a<br />
good time to evaluate some of these requirements. Protecting<br />
existing businesses from unfair competition will probably put<br />
the airport in a better financial position over the long term by<br />
ensuring the stability of the incumbent during the lean times,<br />
while promoting a higher standard in the future when the<br />
economy turns the corner.<br />
27
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28 WINTER 2008
Welcome NEW MEMBERS<br />
Michael A. Hodges<br />
President/CEO<br />
<strong>Airport</strong> Business Solutions<br />
13529 Prestice Place, Suite 108<br />
Tampa, FL 33635-9772<br />
(813)269-2525<br />
FAX: (813)269-8022<br />
mhodges@airportbusiness.net<br />
www.airportbusiness.net<br />
Clara Bennett<br />
<strong>Airport</strong> Manager<br />
Fort Lauderdale Executive <strong>Airport</strong><br />
6000 NW 21 Avenue<br />
Ft. Lauderdale, FL 33309<br />
(954)828-4955<br />
FAX: (954)938-4974<br />
cbennett@fortlauderdale.gov<br />
www.ci.ftlaud.fl.us/fxe<br />
WINTER 2008<br />
Jeff <strong>St</strong>ahl<br />
Regional Sales Director<br />
MedAire<br />
80 East Rio Salado Parkway<br />
Suite 610<br />
Tempe, AZ 85281<br />
(407)697-5115<br />
jstahl@medaire.com<br />
www.medaire.com<br />
John <strong>St</strong>ewart<br />
President<br />
Southwest Airframe<br />
& Tank Services<br />
9840 Monroe Drive, Suite 105<br />
Dallas, TX 75220<br />
(214)912-6389<br />
jstewart@swat-aircraft.com<br />
www.swat-aircraft.com<br />
Save The Date<br />
FATA Annual Conference<br />
June 15 - 17, 2009<br />
Hilton Clearwater Beach Resort<br />
Meeting Sessions, Trade Show, Golf Tournament<br />
800-280-9662<br />
www.fata.aero<br />
29
Index to ADVERTISERS<br />
Aircraft Cleaning/Detailing<br />
The Allen Groupe .....................................14<br />
Pro Guard Aircraft Detailing, LLC .............24<br />
Aircraft Financing<br />
Financing by IAM.....................................30<br />
Aircraft Sales<br />
Flightline Group, Inc ..................................4<br />
<strong>Airport</strong> Construction<br />
Bascon, Inc ..............................................30<br />
Ocean Gate General Contractors ..............15<br />
Associations<br />
National Air Transportation Association<br />
(NATA) ...........................Inside Back Cover<br />
Attorneys/Legal Group<br />
<strong>Aviation</strong> Legal Group ...............................28<br />
<strong>Aviation</strong> School/Flight Training<br />
<strong>Florida</strong> Institute of Technology ................10<br />
<strong>Aviation</strong> Security<br />
Leading Edge <strong>St</strong>rategies ..........................28<br />
Banking Services for Air Transportation<br />
Employess<br />
Wings Financial .............. Inside Front Cover<br />
Catering<br />
Silver Lining Inflight Catering .................. 21<br />
FBO<br />
Banyan Air Service ..................................16<br />
Columbia Air Services .............................25<br />
Flightline Group, Inc ..................................4<br />
Showalter ................................................ 12<br />
Signature Flight Support............................3<br />
Sun <strong>Aviation</strong>, Inc .....................................18<br />
Volo ...........................................................9<br />
Fuel<br />
AvFuel Corporation .................................. 11<br />
Fuel Carrier<br />
Abenaqui Carriers ...................................23<br />
General <strong>Aviation</strong> <strong>Airport</strong>s<br />
Lee <strong>County</strong> Port Authority ....................... 17<br />
Insurance<br />
Alexander <strong>Aviation</strong> Associates ................28<br />
AIR-SUR, INC.................Outside Back Cover<br />
AvFuel Corporation .................................. 11<br />
Phoenix <strong>Aviation</strong> Managers, Inc ..............10<br />
Marketing Consultants<br />
inc Marketing ..........................................14<br />
Restaurants<br />
Jet Runway Cafe ......................................20<br />
Surveying/Mapping Services<br />
McMillen Surveying .................................25<br />
Wing Mats (Disposable)<br />
Chadd Padd .............................................19<br />
30 WINTER 2008
If You’re in <strong>Aviation</strong> to Turn a Profit, We’re in Business for You<br />
That general aviation aircraft get<br />
off the ground at all is due in large<br />
measure to the aviation service<br />
businesses that support them.<br />
It is, after all, the FBOs, flight<br />
schools, maintenance and repair<br />
organizations and GA airports that<br />
employ the good folks on the<br />
ground who make it possible to<br />
get off the ground.<br />
Aircraft operating companies and<br />
aviation service businesses make<br />
general aviation work.<br />
Founded in 1940, the National Air<br />
Transportation Association aggressively<br />
promotes safety and the success<br />
of aviation businesses through<br />
its advocacy efforts before government,<br />
the media and the public.<br />
If you work in an aviation business,<br />
NATA is your association. Get<br />
involved. Get assistance. Benefit<br />
from valuable programs and forums<br />
designed just for you.<br />
Give us a call at 800-808-NATA or visit us at www.nata.aero anytime.
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