Bombardier Business Aircraft | Market Forecast 2011-2030 - Learjet ...

businessaircraft.bombardier.com

Bombardier Business Aircraft | Market Forecast 2011-2030 - Learjet ...

executive summary

Industry Net Orders

Units, 2010, Q1-2011

180

73

107

59%

Source: Manufacturer disclosures and Bombardier estimates.

Excludes Very Light Jet and Large Corporate Airlines categories.

111

Bombardier is emerging as a clear industry

leader as the market recovers from the 2009

downturn. In 2010, Bombardier recorded

more orders than all its competitors, with

107. Again, in Q1-2011, Bombardier

recorded 77 net orders, equivalent to a

market share of approximately 69%.

Bombardier remains confident of the strong

long-term potential for the business aircraft

industry and maintains its focus on strengthening

its market leadership position by

continuing to invest in its development

programs: the Global 7000 and Global 8000

jets, Learjet 85 aircraft and Global Vision

flight deck. With its comprehensive product

portfolio, dedication to provide superior

customer support and solid product

34

77

2010 Q1-11

Bombardier Other OEMs

69%

development roadmap, Bombardier plans

to benefit from the expected long-term

market growth and continue leading the

way in business aviation.

This forecast focuses on the three business

jet categories in which Bombardier competes:

Light, Medium and Large. The Very Light and

Large Corporate Airliner categories are excluded.

Turning the Corner

The business jet industry was clearly reminded

of its cyclical nature when, in 2009, the precipitous

and rapid decline of the demand

resulted in cancellations exceeding gross

orders, which caused a significant reduction

in firm order backlogs and aircraft deliveries.

Today, the business aircraft industry’s improving

book-to-bill ratio is a positive signal that the

Bombardier Business Aircraft | Market Forecast 2011-2030 05

market has turned the corner and is gaining

momentum. The world economy rebounded

nicely in 2010, led by high growth economies

(China, India and Brazil) and sustained by

a recovering United States. On the other

hand, lagging growth in Europe, was and

remains, a concern. Most key business jet

indicators are showing signs of improvement.

Sales of used aircraft are rising to pre-downturn

levels and, as a result, pre-owned inventories

are declining.

Business jet utilization, as measured by

movements, is up. Industry deliveries are

not expected to improve significantly in 2011;

however, signs of a market recovery are plenty,

and it is expected that business aircraft

market deliveries will return to growth in

2012. The forecast will detail the expected

timeline and magnitude of the business jet

industry comeback.

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